Revised ANU MBA Syllabus - 2014

https://www.scribd.com/doc/42475856/Mba-Syllabus-nagarjuna-uni!rsity
"!lcom! to $agarjuna %ni!risty M&' Syllabus S!ction. (!r! you will )ind
'charya $agarjuna %ni!rsity M&' Syllabus 2*+4, +st S!m!st!r, 2nd S!m!st!r,
-rd S!m!st!r, 4th S!m!st!r, .urriculum, Structur!.
$agarjuna %ni!risty M&' Syllabus 2*+4:-
/ s!m!st!r
+. Manag!m!nt 0roc!ss
2. 1uantitati! M!thods
-. Manag!rial 2conomics
4. &usin!ss 2nironm!nt 3 4!gislation
5. Manag!rial S5ill 6!!lopm!nt
6. 'ccounting )or Manag!rs
7. /n)ormation 7!chnology )or Manag!rs
// s!m!st!r
+. 2ntr!pr!n!urship 6!!lopm!nt
2. Manag!m!nt Sci!nc!
-. 8rgani9ational &!haior
4. (uman :!sourc! Manag!m!nt
5. ;inancial Manag!m!nt
6. Mar5!ting Manag!m!nt
7. 0roduction 3 8p!rations Manag!m!nt
/// S!m!st!r
+. &usin!ss 0olicy 3 Strat!gic 'nalysis
2. 6!cision Support Syst!ms 3 M/S
-. &usin!ss 2thics 3 .orporat! <o!rnanc!
2l!cti! 0ap!rs:
;inanc! 'r!a:
+. /nt!rnational ;inancial Manag!m!nt
2. S!curity 'nalysis 3 /n!stm!nt Manag!m!nt
Mar5!ting 'r!a:
+. 'd!rtising 3 &rand Manag!m!nt
2. .:M 3 :!lationship Mar5!ting
(:M 'r!a:
+. Manag!m!nt o) /ndustrial :!lations
2. Manag!m!nt 7raining 3 6!!lopm!nt
/= s!m!st!r:
+. .orporat! 2olution 3 Strat!gic Manag!m!nt
2. >nowl!dg! Manag!m!nt
-. <lobal &usin!ss
2l!cti! 0ap!rs
;inanc! 'r!a:
+. ;inancial 6!riati!s
2. Manag!m!nt o) ;inancial S!ric!s
-. 0ort)olio Manag!m!nt
Mar5!ting 'r!a
+. <lobal Mar5!ting Manag!m!nt
2. 4ogistics 3 Supply .hain Manag!m!nt
-. :ural 3 'gricultural Mar5!ting
(:M 'r!a:
+. /nt!rnational (uman :!sourc! Manag!m!nt
2. 0!r)ormanc! 3 .omp!nsation Manag!m!nt
-. (:6: Strat!gy 3 Syst!ms.
Mba Syllabus nagarjuna university

M.B.A. 1
st
Semester
BUS 1.1: MANAGEMENT PROCESS

Unit – I: INTRODUCTION:Management, Cone!t, Signi"iane, #e$e%s, S&i%%s, '(ntions
)Prini!%es. Management as an Art, Siene an* Pro"ession – Soia% res!onsi+i%ities.
Unit – II: P#ANNING:Nat(re, P(r!ose, Proess o" P%anning, T,!es o" P%ans – Premising –
T,!es o" Premises, 'oreasting: Signi"iane, Proess an* En$ironmenta% 'oreasting-
DeisionMa&ing: Cone!t, T,!es o" Deisions, Ste!s in Deision Ma&ing Proess, Rationa%it,
inDeision- Management B, O+.eti$es: Cone!ts, Proess, Preon*ition.
Unit – III: ORGANI/ING: Nat(re, P(r!ose, Proess- 'orma% an* In"orma% Organi0ations,
Distintions-Organi0ationa% Str(t(re: Signi"iane, Prini!%es o" Organi0ation-
De!artmentation:Im!ortane1Met2o*s o" De!artmentation- S!an o" Contro%- Cone!t, 3.A.
Grai(na4sT2eor,- 'ators Determining S!an o" Contro%- De%egation: Cone!t, Proess, A*$antagesan*
Prini!%es o" E""eti$e De%egation- Deentra%i0ation: Cone!t, 52en to Deentra%i0ean* 6o7 to
Deentra%i0e- #ine an* Sta"": Cone!t1Reasons "or Con"%its +et7een #ine an*Sta"" an* Meas(res to O$erome-
Committees1Nat(re o" Committees, Reasons "or (singCommittees, Disa*$antages, Con*itions "or
S(ess"(% O!erations o" Committees.
Unit – I3 STA''ING:Nat(re an* Im!ortane o" Sta""ing, 'ators in Se%eting #o7er, Mi**%e
an*U!!er #e$e% Managers, S&i%%s an* Persona% C2arateristis Nee*e* +,
Managers.DIRECTING:Meaning, Ass(m!tions o" 6(man Be2a$io(r, T2eor, 8 an* T2eor, 9.
Unit – 3 MOTI3ATION:T2eories o" Mas%o7, 6er0+erg et., MC%e%%an*, A%*er"er, 3room,
Porter an* #a7%er- #ea*ers2i!: Trait A!!roa2 to #ea*ers2i!, #ea*ers2i! St,%es, #i&ert4s
'o(r S,stems o" Management, Manageria% Gri*- Comm(niation: Im!ortane, Proess,
Me*ia,C2anne%s, Barriers, Prini!%es o" E""eti$e Comm(niation.CONTRO##ING:Basis
Contro% Proess, Pre1Re:(isites, Re:(irements o" A*e:(ateContro%.
S(ggeste* Boo&s:
1. ;oont0, 6 an* 5i2ri2.6, Management, 1<
t2
e*., MGra7, Ne7 9or& 1==>.
?. Stoner, @.et.,Management, A
t2
e*., Pearson E*(ation, 1==>.
B. #(t2ans.". Organi0ationa% Be2a$io(r , C
t2
e*., TM6 1==>.
D. Ro++ins, S.P.Organi0ationa% Be2a$io(r, >
t2
e*., Pearson E*(ation, ?<<>.
>. Ro++ins, S.P.Organi0ationa% Be2a$io(r, C
t2
E*ition, Prentie 6a%% o" In*ia, Ne7De%2i, ?<<B.
A. Sing2, Di%i!, Emotiona% Inte%%igene at 5or& , Res!onse Boo&s, Sage P(+%iations,De%2i, ?<<1.
C. Sta7, B.5. Ps,2o%ogia% Dimensions o" Organi0ationa% Be2a$io(r, ?
n*
e*.,Eng%e7oo* C%i""s,
P6I, 1==>.
E. @a,ant2i M(&2er.ee, Management ) Organisationa% Be2a$io(r,EFe% Boo&s, Ne7De%2i, ?<<A.
=. Ri&, 5.Gri""in,Management Et2 E*ition G?<<> In*ian A*a!tationH, 5i%e, In*ia, Ne7 De%2i.
1<. @o2n '.5i%son, T2e Ma&ing o" Mo*ern Management, OF"or* Uni$ersit, Press.
11. Ba.a., Management Proessing an* Organisation, EFe% Boo&s, Ne7 De%2i.
BUS 1.? IUANTITATI3E MET6ODS

UNIT1I: PROGRESSIONS, #IMITS, DI''ERENTIATION AND INTEGRATION:Progression,
A.P., G.P., #imits, Di""erentiation, MaFima an* Minima o" One$aria+%e G7it2o(t trigonometr,
+a&gro(n*H an* Sim!%e a!!%iations. IntegrationG7it2o(t trigonometr, +a&gro(n*H an* Sim!%e
a!!%iations.
UNIT1II: BINOMIA# T6EOREM AND PROBABI#IT9: Binomia% t2eorem,Perm(tations,
Com+inations, Cone!t o" Pro+a+i%it,, A**ition an* M(%ti!%iationt2eorems o" Pro+a+i%it,,
Ba,e4s t2eorem an* its a!!%iations.
UNIT1III: T6EORITICA# DISTRIBUTIONS: Binomia%, Poisson an* Norma% *istri+(tionsan*
t2eir sim!%e a!!%iations.
UNIT –I3: TESTING O' 69POT6ESIS: /1test, t1test an* C2i1s:(are test
UNIT13: CORRE#ATION, REGRESSION AND TIME SERIES: Sim!%e Corre%ation,Ran&
Corre%ation an* Sim!%e Regression, Time Series, Com!onents o" TimeSeries, Meas(rement o"
Tren* GStraig2t %ine +, t2e met2o* o" #east S:(aresH
S(ggeste* Boo&s: 1. ;.3.Si$aia2 ) ;.Sat,a Rao,B(siness Mat2ematis,S.C2an* ) Com!an,, Ne7
De%2i.
?. 3o2ra N.D.,I(antitati$e Te2ni:(es in Management , Tata MGra7 6i%%, Ne7 De%2i.
B. Misra,I(antitati$e Te2ni:(es "or Management,EFe% Boo&s, Ne7 De%2i.
D. D.C.San2e%i an* 3.;.;a!oor,B(siness Mat2ematis,S(%tan C2an*, Ne7 De%2i.
>. S.C.G(!ta,B(siness Statistis, 6ima%a,a P(+%is2ing 6o(se, Bom+a,.
A. ;.C2an*ra Se&2ar,B(siness O" Statistis,
C. ;.3.Sarma,Statistis Ma*e Sim!%e,Prentie 6a%% o" In*ia.
E.S2arma,I(antitati$e Te2ni:(es "or Manageria% Deisions,Mami%%an In*ia #t*.,C2ennai, ?<<A.
=. #e$in, ;re2+ie% an* Berenson,B(siness Statistis: A "irst Co(rse,Pearson E*(ationAsia.
1<. Nagar, Das,Basi Statistis,OF"or* Uni$ersit, Press.
BUS 1.B MANAGERIA# ECONOMICS

Unit 1 I: Cone!ts ) Te2ni:(es: Meaning an* so!e o" Manageria% Eonomis –
'(n*amenta%one!ts – Basi Te2ni:(es.
Unit – II: Deman* Deisions: Deman* one!ts – Deman* Ana%,sis – Deman* E%astiities
an*Estimates – Deman* 'ore asting.
Unit 1 III: In!(t1O(t!(t Deisions: Pro*(tion an* ost one!ts – Pro*(tion '(ntion
– Ret(rns to sa%e – Estimation o" ost – o(t!(t Re%ations2i!.
Unit 1 I3: Prie – O(t!(t Deisions: Determinants o" !rie – !riing (n*er *i""erent
mar&etstr(t(res.
Unit 1 3: Go$ernment an* B(siness Deisions: 'ai%(res o" Mar&et Me2anism – ase "or state
inter$ention.
S(ggeste* Boo&s:
1. Mote ) Pa(%,Manageria% Eonomis, Tata MGra7 6i%%.
?. R(*iger Dor(n+(s2 an* Ot2ers, Maro Eonomis,Tata MGra7 6i%%
B. A*2i&ar, M,B(siness Eonomis, EFe% Boo&s, Ne7 De%2i, ?<<<.
D. Ba(mo%.5.@,Eonomi T2eor, an* O!erations Ana%,sis,B
r*
E*ition, Prentie 6a%% o" In*ia,1==A.
>. B2arat2i Sing2, Manageria% Eonomis, EFe% Boo&s, Ne7 De%2i, ?<<A.
A. C2o!ra, O P Manageria% Eonomis,Tata MGra7 6i%%, 1=E>.
C. ;eat, Pa(%.G. ) P2i%i!s ;.9.9o(ng,Manageria% Eonomis,D
t2
E*ition, Pearson E*(ation,Ne7
@erse,, ?<<B.
E. ;o(tso,iannis, A.,Mo*ern Miro Eonomis,Mami%%an, Ne7 9or&, , 1==1.
=. Migrom.P.) Ro+erts @.,Eonomis, Organisationa% an* Management,Eng%e7oo* %i""s,Ne7
@erse,, Prentie 6a%% o" In*ia, Ne7 @erse,, 1==?.
1<. D.D.C2at(r$e*i, S.#.G(!ta an* S(mitra Pa%,B(siness Eonomis,Ga%gotia (+%is2ingCom!an,.
11. Atmanan*,Manageria% Eonomis,EFe% Boo&s, Ne7 De%2i, ?<<A.
1?. Pa(% G.;eat an* P2i%i! 9.9o(ng.,Manageria% Eonomis,Pearson E*(ation, De%2i.
1B. Pa%,Manageria% Eonomis,Mami%%an In*ia #t*., C2ennai, ?<<A.
1D. D7i$e*i, D.N, Manageria% Eonomis, 3i&as P(+%is2ing 6o(se o" In*ia, Ne7 De%2i, 1=E<.
1>. Mit2ani, D.M,Manageria% Eonomis, 6ima%a,a P(+%is2ing 6o(se, Bom+a,, ?<<<.
1A. Me2ta, P.#.,Manageria% Eonomis, S(%tan C2an* ) sons, Ne7 De%2i, 1=E>.

BUS 1.D: En$ironment Management

Unit – I:
T2eoretia% "rame7or& o" B(siness En$ironment: Cone!ts, Signi"iane an* Nat(re o" B(siness
en$ironment- E%ements o" en$ironment: Interna% an* EFterna%- C2anging*imensions o" +(siness
en$ironment- Te2ni:(es o" en$ironmenta% sanning an*monitoring.
Unit – II:
Eonomi en$ironment o" +(siness: Signi"iane an* e%ements o" eonomien$ironment-
Eonomi s,stems an* +(siness en$ironment- Eonomi !%anning in In*ia-Go$ernment !o%iies:
In*(stria% !o%i,, 'isa% !o%i, –'oreign Tra*e Po%i,- Eonomire"orms, #i+era%i0ation an*
str(t(ra% a*.(stment !rogrammes.
Unit – III:Po%itia% an* #ega% en$ironment o" +(siness: Critia% e%ements o" !o%itia%
en$ironment-Go$ernment an* +(siness- C2anging *imensions o" %ega% en$ironment in In*ia-Com!etition
At, 'EMA an* #iensing !o%i,- Cons(mer Protetion At.
Unit – I3:Soio – C(%t(ra% an* Te2no%ogia% en$ironment: Critia% e%ements o" soio –
(%t(ra%en$ironment- Cons(merism in In*ia- Te2no%ogia% en$ironment in In*ia- Soia%
A(*it,Po%i, on resear2 an* *e$e%o!ment- Patent %a7s- Te2no%og, trans"er.
Unit – 3:Internationa% an* Reent Iss(es in en$ironment: M(%tinationa% Cor!orations-
'oreigno%%a+orations an* In*ian +(siness- Non1 resi*ent In*ians an* or!orate
setor-Internationa% eonomi instit(tions: 5TO, 5or%* Ban&, IM' an* t2eir im!ortane to
In*ia-'oreign tra*e !o%iies.
S(ggeste* Boo&s:
1. ;.3.Si$aia2 ) 3.B.M.Das,In*ian In*(stria% Eonom, , S.C2an* ) Com!an,, Ne7 De%2i.
?. 'ranis C2er(ni%am, B(siness Eonomis, 6ima%a,a P(+%iations.
B. S(res2 Be*i,B(siness En$ironment,EFe% Boo&s, Ne7 De%2i,
D. A*2i&ar,.M.Eonomi En$ironment o" B(siness, S(%tan C2an* ) Sons, Ne7 De%2i.
>. A2%(7a%ia, I.@.,In*(stria% Gro7t2 in In*ia, OF"or* Uni$ersit, Press, De%2i.
A. A%a2, 9ogin*er.;.,In*ian De$e%o!ment P%anning an* Po%i,,3i&as P(+%is2ers, Ne7 De%2i.
C. As7at2a!!a.;.,#ega% En$ironment o" B(siness, 6ima%a,a P(+%iations, De%2i.
E. C2a&ra$art2i., S.De$e%o!ment P%anning , OF"or* Uni$ersit, Press, De%2i.
=. G2os2, Bis7ant2-Eonomi En$ironment o" B(siness, 3i&as P(+%iation, Ne7 De%2i.
1<. Go$t. o" In*ia,Eonomi S(r$e,,3ario(s Iss(es.
11. Ra. Agar7a% an* Parag Di7an,B(siness En$ironment , EFe% Boo&s, Ne7 De%2i.
1?. Rama S7am,. 3.S. an* Nama ;(mari S.Strategi P%anning "or Cor!orate S(ess
,Mami%%an. Ne7 De%2i.
1B. Seng(!ta. N.M.Go$ernment an* B(siness in In*ia, 3i&as P(+%iation, Ne7 De%2i.

BUS 1.>: MANAGERIA# S;I## DE3E#OPMENT

Unit – I: Comm(niation- Nat(re, Nee* an* Signi"iane 1 Comm(niation Proess –
Essentia%E%ements.
Unit – II: Me*ia o" Comm(niation- 3er+a% an* Non13er+a% – Ora% Comm(niation -
'orms, A*$antages an* Disa*$antages – 5ritten Comm(niation- 'orms, A*$antages
an*Disa*$antages – Non13er+a% Comm(niation- 'orms an* t2eir Im!ortane.
Unit – III: C2anne%s o" Comm(niation- 'orma% an* In"orma% – Comm(niation Barriers-
O$eroming+arriers, G(i*e%ines "or E""eti$e Comm(niation.
Unit – I3: #istening- Im!ortane, Barriers, G(i*e%ines "or E""eti$e #istening – Presentation-
Ora% an*5ritten, Essentia% re:(irements, Basi S&i%%s o" Comm(niating Managers.
Unit – 3: Re!orting 5riting- Proe*(re an* G(i*e%ines – Commeria% #etters- Essentia%
e%ements –Negotiation- Essentia% e%ements "or E""eti$eness.
S(ggeste* Boo&s:
1. #esi&ar, JBasis o" B(siness Comm(niationK, Et2e*, Tata MGra7 6i%%, ?<<?.
?. Moni!a%%,, JB(siness Comm(niation StrategiesK, Tata MGra7 6i%%, ?<<?.
B. Bo7man, @oe% P an* Bran2a7, Berna*ine P 1=EC, JB(siness Comm(niation "rom !roess to !ro*(t
K, Dr,*en !ress, C2iago.
D. 6at2, Ri2ar*, 1==C JComm(niating in B(sinessK, Siene resear2 assoiates, C2iago.>.
M(r!2,. 6erta A an* Pea&, C2arr%es E, 1=CA, JE""eti$e B(siness Comm(niationsK ?
n*

e*,TM6, Ne7 De%2i.A. Peare C G%enneta% JB(siness Comm(niations: Prini!%es an*
A!!%iationsK, ?n*E*, @o2n5i%e,, Ne7 9or&, 1=EE.C. Treee, Maria 1=EC JS(ess"(% B(siness
Comm(niationsK Br*E*, A%%,n an* Baon, Boston.E. MGrat2, JBasi Manageria% S&i%%s
K, Prentie 6a%% In*ia #t*. Ne7 De%2i.=. Mo2an,De$e%o!ing Comm(niation S&i%%s,
Mami%%an In*ia #t*., C2ennai,?<<A.1<. Meena&s2i Raman,B(siness Comm(niation,
OF"or* Uni$ersit, Press.

BUS 1.A INDIAN ET6OS AND 3A#UES
Unit 1 I: Mo*e% o" management in t2e In*ian soio1!o%itia% en$ironment- 5or& Et2os:In*ian
6eritage in Pro*(tion an* Cons(m!tion.
Unit 1 II: In*ian insig2t into TIM- Pro+%ems re%ating to Stress in or!orate Management – In*ian
Pers!eti$e.Unit 1 III: 3a%(es "or Managers: 6o%isti A!!roa2 "or Managers in Deision –
ma&ing-Se(%ar 3s S!irit(a% 3a%(es in Management.
Unit 1 I3: Persona% gro7t2 an* #essons "rom Anient In*ian E*(ationa% S,stem- Sienean*
6(man 3a%(es.
Unit 1 3: Emerging Tren*s: In*ian Et2os an* Cor!orate Go$ernane – Re%e$ane o" Gan*2ian
T2o(g2t "or t2e ontem!orar, managers.
S(ggeste* Boo&s:
1. Sa*ri:B(siness Et2is- one!ts an* ases, TM6, 1==E
?. C2a&ra+ort2, S;'o(n*ations o" Manageria% 5or& Contri+(tions "rom In*iant2o(g2t,6ima%a,a
P(+%is2ing 6o(se, De%2i, 1==E.
B. Management E""eti$eness an* I(a%it, o" 5or& %i"e – In*ian Insig2ts, TataMGra7 6i%% P(+%is2ing
Com!an,, Ne7 De%2i, 1=EC.
D. Management +, 3a%(es,OF"or* Uni$ersit, Press, 1==1.
>. Dr(&er Peter '-Management in T(r+(%ent times, Pan Boo&s #on*on 1=EB.
A. ;(mar.S. ) N.;(+eroi,Managing Se(%arism in t2e Ne7 Mi%%enni(m,EFe% Boo&s,?<<<.
C. Gri""(t2s. B.T2e Marrigae o" East an* 7est , Co%%ing, #on*on 1=E>.
E. Gan*2i M.; T2e Stor, o" M, EF!eriments 7it2 Tr(t2, Na$.i$an P(+%is2ing 6o(se, Ne7 De%2i.
=. Mat2(r, Cor!orate Go$ernane an* B(siness Et2is,Mami%%an In*ia #t*., C2ennai, ?<<A.

BUS 1.C ACCOUNTING 'OR MANAGERS

Unit – I: Intro*(tion to Ao(nting – Cone!t – Im!ortane an* so!e – Genera%%,Ae!te*
Ao(nting Prini!%es – O+.eti$es, Nat(re an* So!e o" 'inania%ao(nting. – Cost ao(nting
– Management ao(nting.
Unit – II: Pre!aration o" 'inania% statements – Inome statement an* Ba%ane s2eet – '(n*s
"%o7 an* as2 "%o7 ana%,sis – In$entor, $a%(ation an* De!reiation.
Unit – III: Cost ao(nting – @o+ osting an* !roess osting – B(*getar, ontro% !roess
– /ero– +ase B(*geting – Per"ormane B(*geting.
Unit – I3: Margina% Costing 3s. A+sor!tion Costing – C3P ana%,sis – Stan*ar* osting an*
3arianeana%,sis.
Unit – 3: Contem!orar, De$e%o!ments – Res!onsi+i%it, ao(nting – Ati$it, +ase* osting –
Re!orting to Management.
S(ggeste* Boo&s:
1. G. Prasa* ) 3. C2an*ra Se&2ara Rao, Ao(nting "or Managers, @ai B2arat P(+%iations,
?<<?.
?. Meigs )Meigs,Ao(nting t2e Basis "or B(siness Deisions,Tata MGra7 6i%%, Ne7 De%2i.
B. Ant2on,.R.N. ) [email protected].,Ao(nting Prini!%es,A
t2
E*ition, 6ome7oo*, I%%inois,
Ri2ar*D.Ir7in, 1==>.
D. T.P. G2os2: '(n*amenta%s o" Management Ao(nting , EFe% P(+%iations.>. Pan&a. G(!ta,
Management Ao(nting,EFe% Boo&s, Ne7 De%2i, ?<<A.
A. B2atta2ar,a S.;. ) Dearoon.@.,Ao(nting "or Management – TeFt an* Cases, Ne7 De%2i,3i&as,
1==A.
C. 6eitger,#.E. ) Mat(%i2. Serge,'inania% Ao(nting,MGra7 6i%%, Ne7 9or&, 1==<.
E. C2ar%es T.6orngren, Gar, #.S(n*em ) 5i%%iam O.Stratton,Intro*(tion to
Management Ao(nting, Pearson E*(ation, 1B
t2
E*ition.
=. 6omgran, C2aries et.,Prini!%es o" 'inania% an* Management Ao(nting, Eng%e7oo*
C%i""s,Ne7 @erse,, Pearson E*(ation, ?<<?.
1<. Nitin Ba%7ani,Ao(nting an* 'inania% Management,EFe% Boo&s, Ne7 De%2i, ?<<A.
11. 6ingorani N.#. ) Ramanat2an.A.R., Management Ao(nting,>
t2
E*ition, S(%tan C2an*,
Ne7De%2i, 1==?.
1?. Ne**%es, Be%$er*- et.,Prini!%es o" 'inania% an* Management Ao(nting,
Anmo%P(+%iations, Ne7 De%2i, 1==C.
1B. Nara,ana S7am,,'inania% Ao(nting: A Manageria% ) Pers!eti$e,Prentie 6a%% o" In*ia.
1D. B2atta2ar,a,'inania% Ao(nting "or B(siness Managers – Pers!eti$e, Prentie 6a%% o" In*ia.1>.
G(!ta, 'inania% Ao(nting, Pearson E*(ation, Ne7 De%2i, ?<<A.
1A. I.M. Pan*e,:Management Ao(nting , 3i&as P(+%is2ing 6o(se.
1C. C2a&ra+ort, ) 6ris2i&es2 – Management Ao(ntan, , OF"or* Uni$ersit, Press.
1E. ;2an an* @ain, Management Ao(nting , Tata MGra7 6i%%, De%2i.
1=. @.C. 3ars2ne,:'inania% an* Management Ao(nting , 5is*om P(+%iation.
BUS 1.E : COMPUTER APP#ICATIONS IN MANAGEMENT

Unit – I: Com!(ters- An intro*(tion – Com!(ters in B(siness- E%ements o" Com!(ter
S,stemSet(!- In*ian Com!(ting En$ironment- Com!onents o" a Com!(ter S,stem-
Generationso" Com!(ters an* Com!(ter #ang(ages- Persona% Com!(ters in B(siness.
Unit – II: PC1So"t7are Pa&ages : Dis& O!erating S,stem an* 5in*o7s- TeFt Proessing
So"t7are,Intro*(tion to a s!rea* s2eet so"t7are, Creation o" S!rea*s2eet A!!%iations-
Range,'(ntions, Data Base '(ntions in S!rea*s2eet- Gra!2is on S!rea* S2eet.
Unit – III: Mo*es o" Data Proessing- Com!(ter So"t7are S,stems, So"t7are De$e%o!ment
Proess-'i%e Design ) Re!ort Design, Data 'i%es – T,!es L Organisations, Master )
Transation'i%e, Net7or&s – #AN ) 5AN.
Unit – I3: Re%e$ane o" Data Base Management S,stems an* Integration o" A!!%iations- Basis
o" Data Proessing, Data 6ierar2, ) Data 'i%e str(t(res, A!!%iation Port"o%ioDe$e%o!ment-
Intro*(tion to a Miro Data Base Manager, Program De$e%o!ment C,%e-'%o7 C2arting- In!(t1
Proess1O(t!(t Ana%,sis- Re!ort Generation ) #a+e% Generation-Programming Cone!ts- Use o"
'i%es in Programming- Presentation Gra!2is1Creating aPresentation on PC, Management o"
Data Proessing S,stems in B(siness Organisations.
Unit – 3: Pratia% ;no7%e*ge on o!erating s,stem 7in*o7 ?<<<, 5in*o7s 8P, Ms1o""ie.
S(ggeste* Boo&s:
1. B(r2 @o2n an* Gr(*nits&i Gar, In"ormation S,stems: T2eor, an* Pratie, >
t2
e*., Ne79or&, @o2n
5i%e, 1=E=.
?. Da$i* 3an O$er, 'o(n*ations o" B(siness S,stems,'ort7ort2, Dr,*en, 1==?.
B. E%iason. A.#.On1#ine B(siness: Com!(ter A!!%iations, ?
n*
e*., C2iago, SieneResear2
Assoiates, 1=EC.
D. Estra*a, S(san,Conneting t2e Internet , Se*ago!an, C.A. O4Rei%%, 1==B.
>. @o2n, Moss @ones, A(tomating Managers:T2e Im!%iations o" In"ormation Te2no%og,
"or Managers, #on*on, Printer 1==<.
A. S(mmer. M.Com!(ters Cone!ts an* Uses, ?
n*
e*., Eng%e7oo* C%i""s, Ne7 @erse,,Prentie
6a%% In. 1=EE.
C. Ra.a Raman, '(n*amenta%s o" Com!(ters, B
r*
E*ition, Pers!eti$e, Prentie 6a%% o" In*ia.
E. Ma++ra&en: Miroso"t O""ie ?<<< E In 1, Prentie 6a%% o" In*ia.
=. Sri$asta$a,Intro*(tion to Com!(ters,Mami%%an In*ia #t*., C2ennai, ?<<A.
1<. @a7a*e&ar.5.S.,Management In"ormation S,stem,?
n*
E*ition, Tata MGra7 6i%%P(+%is2ing
#t*.
M&' // S2M2S72:
BUS ?.1 UNI8 ) C Programming Part A: UniF
Unit – I: UniF Uti%ities: Intro*(tion to UniF 'i%e S,stem1'i%e E*itor1'i%e 6an*%ingUti%ities –
Se(rit, B, 'i%e Permissions. Proess Uti%ities – Dis& Uti%ities – Net7or&ing Comman*s- Com%,
Un%in&, M&*ir, Rm*ir, Mo(nt, Umo(nt, 'in*Ums&, U%imit, 52o 'inger, 'i%, Te%net, R%ogin, TeFt
Proessing Uti%ities, an*Ba&(! Uti%ities, Cat, 'ai%, 6ea*, Sort, N%, Gre!, Cgre!, C(t, Paste, @oin,
More,Pg, Comm, Cm!, Di"", A7&.
Unit – II: 52at is a S2e%%, S2e%% Res!onsi+i%ities Pi!es an* Im!at Re*iretion,
O(t!(tRe*iretion. T2e S2e%% As Programming #ang(age. S2e%% 3aria+%es. Con*ition,Contro%
Str(t(re an* S2e%% Programming.
Unit – III: UniF Interna%s- UniF 'i%e Str(t(re – Diretoires. 'i%e an* De$ies S,stem Ca%%san*
De$ie Dri$ers – #i+rar, '(tions 1 #o7 #e$e% 'i%e Aess G5rite, Rea*,O!en, C%ose, #oi%,
Isee&, Istat, StatH. T2e Stan*ar* ILO G'o!en, 'rea*, '%(s2,'see&, 'get, Get, Get2ar, '!(te,
P(t2ar, 'gets, GetsH. 'ormatte* ILO Streaman* 'i%e Desri!tors 'i%e an* Diretor, Maintenane
GC2mo*e, C2o7n, Un%im,S,m%in&, M&*ir, Rm*ir, C2*irH.
Part B: C Programming:
Unit – I: Basi Str(t(re o" C1#ang(age, C To&ens, Data T,!es, De%aration o"
3aria+%es,Assigning 3a%(es. Arit2meti, Re%ationa% an* #ogia% O!erations. Inrement
an*Derement O!erators, Contro% O!erators, Bit15ise O!erator, EF!ressions,E$a%(ation, In!(t1
O(t!(t O!erators. I" an* S7it2 Statements. 52i%e Do152i%ean* 'or Statements, Programming
assignments, im!%ementation o" %ists, sta&s, :(e(es, an* re(rsions. C Programs Co$ering A%%
T2e A+o$e As!ets.
Unit – II: One Dimensiona% an* T7o Dimensiona% Arra,s Initia%i0ation, String
3aria+%e,De%aration, Rea*ing, 5riting, String 6an*%ing, '(ntions, User1De"ine*'(ntions,
3aria+%e an* String C%asses, EFam!%e C Programs. EFtensi$e to!1*o7n *esign !rini!%es to so%$e
non1tri$ia% !ro+%ems, *,nami storage, an* %asses.
Unit – III: Str(t(re De"inition, Initia%i0ation, Assigning 3a%(es, Passing o" Str(t(res
asArg(ments, Unions, De%aring an* initia%i0ing o" Pointers, Pointer Base*EF!ressions. Arra,s,
Stri!s, '(ntions, A*$ane* arra, a!!%iations an* Str(t(res- C Program EFam!%es,
'i%eManagement in C, O!ening an* C%osing I1O O!erations On 'i%es.
Pratia%:
1. Co(nt 3o7e%s, Constants S!eia% C2araters, Digits, Ta+, S!aes an* 5or*s In a Gi$enString.
GA!!%iations o" #oo!s an* B(i%* In '(ntionsH
?. Per"orm MatriF M(%ti!%iation A"ter 3eri",ing MatriF M(%ti!%iation Con*itions.
B. Sanning N(m+ers Using Bot2 '(ntions an* Pointers.
D. Program to Rea* a Set o" Names, Ro%% N(m+ers, Gen*er, 6eig2t an* 5eig2t o" St(*entsan*
Sort in Asen*ing Or*er (sing Str(t(re 5it2 an Arra, Data T,!e.
>. So%$e To7ers o" 6anoi Pro+%ems as an A!!%iation o" Re(rsion.
A. Program to Create An In$entor, 'i%e an* to A!!en* A**ition Items to T2at 'i%e.
S(ggeste* Boo&s:

1. ;eerti.C. UniF Programming – Cone!tiona% Pers!eti$e, TM6.
?. Das, UniF , ?
n*
E*ition, TM6, 1===
B. Re+ea T2omas, P2. D., #a7rene. R.Rogers, @ean.#.9ats A*$ane* ProgrammersG(i*e to
UniF.
D. Brain.5.;ernig2an, Ro+ Pi&e, T2e UniF Programming En$ironment , PearsonE*(ation, 1=ED.
>. 5.Ri2ar* Ste$ens, A*$ane* Programming in t2e UniF En$ironment .
A. E. Ba%ag(r(s7am,, ot2ers, Programming in AMOOC .
C. ;ernig2am an* Ot2ers,C Programming #ang(age, Pearson E*(ation, 1=EE.
E. S2a(m Series, Programming in C.

&%S 2.2 M'$'<2M2$7 S./2$.2
Unit 1 I: INTRODUCTION AND #INEAR PROGRAMMING: Intro*(tion a+o(tmanagement
Siene. Basi Cone!ts, #inear Programming, Gra!2ia% met2o*,Sim!%eF met2o*, Big1M
Met2o*. Sensiti$it, ana%,sis, D(a%it, an* D(a% Sim!%eFmet2o* an* its a!!%iations.
Unit 1 II: IUEUEING T6EOR9: C2arateristis, Met2o*sGMLML1- M L 'C'SH, GMLM1- NL'C'SH
GMLMLS- M L 'C'SH, GMLMS- NL'C'SH
Unit – III: IN3ENTOR9 CONTRO#: In$entor, management te2ni:(es,
Deterministiin$entor, mo*e%s.
Unit – I3: PERT PM AND DECISION T6EOR9: PERT L CPM, Deision t2eor, an*Deision
tree an* a!!%iations o" PERT L CPM.
Unit – 3: GAME T6EOR9: T7o1Person /ero S(m Games, P(re Strategies an* MiFe*Strategies-
Gra!2ia% Met2o* an* A!!%iation o" game t2eor,.
S(ggeste* Boo&s:
1. 6i%%er, Intro*(tion to O!eration Resear2 , TM6, ?<<?.
?. 3o2ra N.C.I(antitati$e Te2ni:(es in Management , TM6.
B. Samir ;(mar C2a&ra$art2,,T2eor, an* Pro+%ems in I(antitati$e Te2ni:(es, Management In"ormation
S,stem an* Data Proessing I, II ) III, Ne7 Centra%Agen,, Ca%(tta.
D. B(*ni&, 'ran& S. Dennis M%ea$e,, Ri2ar* Mo.ena Prini!%es o" O!erations Resear2,, ?n*
E*ition, Ri2ar* Ir7in I%%inois – A%% In*ia Tra$e%%er +oo&se%%er, Ne7De%2i, 1==>.
>. Go(%* '[email protected]., Intro*(tion to Management Siene, Eng%e7oo* C%i""s, Ne7 @erse,,Prentie 6a%% o"
In*ia, 1==B.
A. Mat2(r.;. an* So%o7.D., Management Siene, Eng%e7oo* C%i""s, Ne7 @erse,,Prentie 6a%% o"
In*ia, 1==D.
C. Narag A.S., #inear Programming an* Deision Ma&ing , S(%tan C2an*, Ne7 De%2i,1==>.
E. S2arma @.;.,O!erations Resear2:T2eor, an* A!!%iations, Mami%%an In*ia #t*., Ne7 De%2i, 1==C.
=. Ta2a.6.A.,O!erations Resear2 – An Intro*(tion,Pearson E*(ation, Ne7 9or&,?<<?.
1<. T2eiro(t.R.@. ) ;%e&am!.R.C., Deision Ma&ing T2ro(g2 O!erations Resear2, @o2n 5i%e,, Ne7
9or&, 1=E=.
11. Pannerse%$am, O!erations Resear2, Prentie 6a%% o" In*ia.

&%S 2.- (%M'$ :2S8%:.2 M'$'<2M2$7
Unit 1 I: 6(man Reso(re Management: Nat(re an* signi"iane, "(ntions o" 6RM,I(a%ities
an* Ro%e o" 6R Manager, 6RM Mo*e%, 6RM in a 2angingEn$ironment. @o+ *esign an*
Ana%,sis – O+.eti$es an* met2o*s o" .o+ ana%,sis.
Unit 1 II: 6(man Reso(re P%anning: O+.eti$es, !roess, "ators a""eting 6R
!%anning.Rer(itment – !(r!ose, "ators in"%(ening, so(res o" rer(itment. Se%etion
– signi"iane, !roess, !%aement, in*(tion an* soia%i0ation.
Unit 1 III: Em!%o,ee Training: Signi"iane, met2o*s, training !roe*(re, e$a%(atinge""eti$eness
o" training. Management De$e%o!ment Programmes – Cone!t,s&i%%s to +e *e$e%o!e* an*
e$a%(ating its e""eti$eness. Per"ormane a!!raisa% – O+.eti$es, met2o*s, *e$e%o!ing an*
a*ministering an A!!raisa% !rogramme,%imitations to its e""eti$eness.
Unit 1I3: @o+ E$a%(ation – Signi"iane, met2o*s an* !ro+%ems. Career P%anning
an*De$e%o!ment: Cone!t, nee*, !roess. Co(nse%ing – Signi"iane an* &e,e%ements.
Disi!%inar, !roe*(re an* Grie$ane !roe*(re.
Unit 1 3: I(a%it, o" 5or& #i"e GI5#H – Meaning, on*itions, s!ei"i iss(es in I5#,strategies
"or im!ro$ement o" I5#. 6R resear2 – 6R in"ormation s,stem – Em!%o,ee Bene"its an*
Ser$ies.
S(ggeste* Boo&s:

1. Mona!!a. A ) Sai,a**in.M., Personne% Management , Tata MGra716i%%,
?. E*7in B.'%i!!o, Personne% Management , MGra716i%%
B. De Cen0o. ) Ste!2en P.Ro++ins, Personne%L 6(man Reso(re Management , Prentie 6a%% o"
In*ia, Ne7 De%2i.
D. Dess%er,6(man Reso(re Management , 1<
t2
E*ition, Pearson E*(ation.
>. Sing2.N.;.,6(man Reso(res Management,EFe% Boo&s, Ne7 De%2i.
A. As7at2a!!a.;.,6(man Reso(re an* Personne% Management , ?
n*
E*ition, Tata MGra7 6i%%,
Ne7De%2i, ?<<1.
C. P.S(++a Rao, 6(man Reso(re Management an* In*(stria% Re%ations, 6ima%a,a P(+%is2ing 6o(se, Ne7
De%2i.
E. 3.S.P.Rao, 6(man Reso(res Management, EFe% Boo&s, Ne7 De%2i.
=. Pattan,a&, 6(man Reso(re Management , Prentie 6a%% o" In*ia, Ne7 De%2i.
B U S 2.4 FINANCIAL MANAGEMENT
1. Finance Function: Meaning of Financial Management – Finance Function:
Objectives and Scope -Time value of Money - Ris-!etu!n t!ade o" -
S#a!e#olde!s$ %ealt# Ma&imi'ation- (gency )on*ict- )o!po!ate
+ove!nance
,. -nvestment .ecision: /atu!e and Scope of )apital 0udgeting .ecision -
Tec#ni1ues of )apital0udgeting: T!aditional and Time-(djusted Met#ods –
Ris (nalysis in )apital 0udgeting - )ost of )apital: Measu!ement of
Speci2c )ost of )apitals - %eig#ted (ve!age )ost of )apital.
3. Financing .ecision: .ete!minants of )apital St!uctu!e - )apital st!uctu!e
T#eo!ies – Optimum)apital St!uctu!e - Financial and Ope!ating leve!ages –
40-T-45S (nalysis – .ividend .ecision:.ividend T#eo!ies - .ividend 5olicies
- .ete!minants of .ividend 5olicy.
6.%o!ing )apital Management: )oncepts – .ete!minants of %o!ing )apital –
Measu!ement of %o!ing )apital Re1ui!ement: Ope!ating )ycle app!oac# -
Financing of %o!ing )apital – Financial (nalysis and %o!ing )apital
Management - Management of -nvento!y7 Receivables and)as#.
8.Financial Rest!uctu!ing:)o!po!ate Rest!uctu!ing:Me!ge!s and (c1uisitions –
9alue )!eation – )o!po!ate St!ategy and (c1uisitions – Tae-Ove!s –
.ivestitu!es – )o!po!ate Rest!uctu!ing T!endsin -ndia.
Refe!ences:
1. :ames ) 9an ;o!ne < :o#n M. %ac#o=ic' :!: Fundamentals of Financial
Management7 5!entice;all of -ndia7 /e= .el#i.
,. (!t#u! >eo=n7 :o#n Ma!tin7 %illiam 5etty < .avid Scott :!: Financial Management:
5!inciples and(pplications7 5!entice ;all of -ndia7 /e= .el#i.
3. 0!ealey7 Ric#a!d. and Mye!s Ste=a!t. ).7 5!inciples of )o!po!ate Finance. Mc+!a= ;ill7
/e= .el#i.
6. 0!ig#am F 4ugene and ;ouston F :oel7 Fundamentals of Financial Management7
-nte!national Students4dition.
8. ;ampton : :o#n7 Financial .ecision Maing: )oncepts7 5!oblems and )ases. 5!entice
;all of -ndia7 /e=.el#i.
?.%eston7 : F and 0!ig#am7 4 F.7 4ssentials of Manage!ial Finance7 5ea!son 4ducation7
@.%inge!7 0e!na!d and Mo#an7 /ancy. 5!inciples of Financial Management7 Macmillan7
5ublis#ing )ompany7 /e= Ao!.
B. :ames ). 9an ;o!ne7 Financial Management and 5olicy. 5!entice ;all of -ndia7 /e=
.el#i.
C. )#and!a 0ose ..7 Fundamentals of Financial Management7 5!entice ;all of -ndia7
/e=.el#i
1D. >#an M A and :ain 5 >: Financial Management-Te&t and 5!oblems. Tata Mc+!a=- ;ill.
11. 5andey - M.7 Financial Management7 9ias 5ublis#ing ;ouse 5vt. Etd.7 /e= .el#i.

BUS 2.! MA"#ETING MANAGEMENT
Fnit – -: /atu!e and Scope of Ma!etingG )o!po!ate o!ientations to=a!ds t#e
ma!et placeGT#e ma!eting envi!onment and envi!onment scanningG
Ma!eting -nfo!mationSystem and Ma!eting Resea!c# unde!standing
-)onsume! and -ndust!ialma!ets.
Fnit – --: Ma!et Segmentation7 Ta!geting and 5ositioningG 5!oduct decisions –
5!oductMi&7 5!oduct Eife )ycle7 /e= 5!oduct .evelopment7 0!anding and
5acagingdecisions – c!eating b!and e1uity.
Fnit – ---: 5!icing Met#ods and St!ategiesG 5!omotion decisions – 5!omotion
Mi& – (dve!tising7 Sales 5!omotion7 5ublicity and 5e!sonal Selling and
.i!ectMa!eting.
Fnit – -9: )#annel Management – Selection7 )o-ope!ation and )on*ict
ManagementG9e!tical Ma!eting implementation and systemsG O!gani'ing
and implementingma!eting in t#e o!gani'ationG 4valuation and cont!ol of
ma!eting e"o!ts.
Fnit – 9: /e= issues in Ma!eting – +lobalisationG )onsume!ismG +!een
Ma!etingG TeleMa!etingG %eb Ma!etingG Eegal and 4t#ical issues in
Ma!eting.
Suggested 0oos:
1. 5#ilip >otle! and (!mst!ong. +G Ma!eting Ma!eting7 5!entice ;all of -ndia7
1,
t#
4dition7 /e= .el#i7 ,DD?.
,. 5#ilip >otle!7 >elle!7 (b!a#am >os#y7 M.:#a7Ma!eting Management G
5ea!son4ducation7 1,
t#
4dition7 /e= .el#i7 ,DD?.
3. 0yd. %ale! < ot#e!sGMa!eting Management G Tata Mc+!a= ;ill7 /e= .el#i.
6. /eelameg#am. S7Ma!eting in -ndia– )ases and Readings7 9ias
5ublis#ing;ouse7 /e= .el#i.
8. 4nis. 0.M.G Ma!eting )lassicsG ( selection of -n*uential a!ticles7 Mc+!a= ;ill7 /e=
Ao! 1CC1.
?. /e= .el#i7 ,DD?.and )ont!ol7 5ea!son 4ducation7 /e= .el#i7 ,DD?.
@. Ramas=amy 9.S. < /ama >uma!i.SG Ma!eting Management – 5lanning
and)ont!ol7 Macmillan7 /e= .el#i7 1CCD.
B. %illiam :. Stanton7 Fundamentals of Ma!eting 7 Mc+!a= ;ill7 /e= Ao!7 1CC6.
C. :ayac#and!an.S.7Ma!eting Management7 4&cel 0oos7 /e= .el#i7 ,DD?.
1D. Mic#ale :.4t'el7 0!oce :.%ale!7 %illiam :. Stanton7 Ma!eting 7 Tata Mc+!a=
;ill74dition7 ,DD8.
11. Roge!7 :.0est7 Ma!et 0ased Management St!ategies fo! +!o=t#ing
)ustome! 9alues7 5!entice ;all of -ndia7 6
t#
4dition7 ,DD?.
1,.:udy St!auss7 (.4.(nsa!y7 Raymond F!ost74-Ma!eting75!entice ;all of -ndia7
6
t#
4dition7 ,DD?.

B U S 2.$ % &"'(UCTI'N)'&E"ATI'NS MANAGEMENT
F/-T – -: 5!oduction and Ope!ations Management -(n Ove!vie= : Ope!ations as a
Function- 5!oduction Systems - Facilities location - Eayout .esign - 5!oduct
and 5!ocess .esign -Mate!ials ;andling - 9alue (nalysis - Ope!ations
St!ategy – %o!ld )lass Manufactu!ing.
F/-T – --: Ope!ations 5lanning and )ont!ol: Mass and 0atc# 5!oduction 5lanning -
5!ojects 5lanningand )ont!ol - )apacity 5lanning – Optimal 5!oduction
St!ategies: Sc#eduling – (ssignment andSe1uencing of Ope!ations - %o!
.esign: Met#od Study and %o! Measu!ement - %o! Sampling.
F/-T – ---: Maintenance Management: /eed fo! Maintenance Management –
Maintenance(lte!natives - 41uipment life cycle – Managing of %o!
4nvi!onment - %asteManagement - (utomation –– Tec#nology Management.
F/-T – -9: Mate!ials Management: (n Ove!vie= of Mate!ials Management -
Mate!ial Re1ui!ements5lanning - 5u!c#ase Management - Sto!es
Management - -nvento!y 5lanning and )ont!olSystems - :ust-in-Time Systems
– 5e!petual -nvento!y )ont!ol System.
F/-T – 9: Huality Management: (cceptance Sampling - Statistical Huality
)ont!ol - -SO-CDDDStanda!ds –- 4conomics of Huality (ssu!ance –
-mp!ovement of Ope!ations: Huality )i!cles -Si& Sigma and >anban System -
Total Huality Management.
Refe!ences:
1.)#a!y7 S./. 5!oduction and Ope!ations Management. /e= .el#i7 Tata Mc+!a= ;ill7
/e= .el#i.
,. 4l=ood S. 0u"a7 Raes# >. Sa!in7 Mode!n 5!oduction and Ope!ations Management7
:o#n %iley7 /e=Ao!.
3. 4ve!ett 4. (dam7 :!.7 Ronald :. 4be!t7 5!oduction and Ope!ations Management7
5!entice ;all of -ndia7 /e= .el#i.
6. +opala!is#nan 5. and Sunda!esan. M.7 Mate!ials Management - (n -nteg!ated
(pp!oac#7 5!entice ;allof -ndian7 /e= .el#i.
8. :osep# S. Ma!tin )#.7 5!oduction and Ope!ations Management7 :o#n %iley7 /e= Ao!.
?. >anis#a. 0edi.7 5!oduction and Ope!ations Management
@. >!aje=si7 E.:. and Rit'man7 E.5.7 Ope!ations Management: St!ategy and (nalysis7
(ddison %esleyEongman 5vt. Etd. .el#i.
B. >!is#nas=amy. >./.7 )ases in 5!oductionIOpe!ations Management7 5!entice ;all of
-ndia7 /e= .el#i.
C. Ma#adevan7 0. Ope!ations Management: T#eo!y and 5!actice7 5ea!son 4ducation.
1D. Ma!tin >. Sta!!.7 5!oduction and Ope!ations Management7 %iley -ndia 5vt. Etd.7 /e=
.el#i.
11.Moo!e7 F+ and ;end!ic. T 4. 5!oductionIOpe!ations Management. ;ome=ood7
-llinois7 Ric#a!d ..-!=in. /e= Ao!.
1,. 5anne!selvam R.7 5!oduction and Ope!ations Management7 5!entice ;all of -ndia7
/e= .el#i.
13. T#omas 4. Mo!ton7 5!oduction Ope!ations Management7 9ias 5ublis#ing ;ouse7
/e= .el#i.

BUS 2.* "ESEA"C+ MET+'('L'G,
F/-T –-: Meaning of !esea!c#: Majo! 2elds of #uman no=ledge-!elevance of
management!esea!c#- /atu!e and scope of Resea!c# Met#odology- p!oblem
fo!mulation andstatement of !esea!c# objectives- ;ypot#eses7 fo!mulation
and testingc#a!acte!istics of good and usable #ypot#eses.
F/-T---: Resea!c# p!ocess: Resea!c# designs- e&plo!ato!y7 desc!iptive and
e&pe!imental!esea!c# designs- case study met#od of !esea!c#.
F/-T----: Sou!ces of data: 5!ima!y and seconda!y sou!ces- met#ods of data
collection – obse!vational and su!vey met#ods- Huestionnai!e design-
attitude measu!ementtec#ni1ues- motivation !esea!c# tec#ni1ues-
administ!ation of su!veys – sampledesign.
F/-T--9: Selecting an app!op!iate statistical tec#ni1ue- 2eld=o! and
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