2013 Fitness Media Kit
Content
Editorial
Mission Statement
F itness is fuel for women who are serious about being healthy and staying strong. The brand ignites action with fun, effective workouts, easy and delicious food, and the best styles and gear that help her not only achieve her body goals but also look great doing it. By providing tools that build more than muscles, Fitness pumps up her true strength—confidence.
Editorial
Space Close/ Materials Due:
JANUARY: HAPPY, HEALTHY NEW YEAR
Bust Out of Your Beauty Rut One Simple Move That Will Change
OCTOBER 16
On Sale:
DECEMBER 10
Your Health
Boost Your Immunity Healthy Comfort Food Recipes
2014 Calendar
Space Close/ Materials Due:
Space Close/ Materials Due:
FEBRUARY: WINTER FIT & FUN GUIDE
B etter Body Plan—Lose 10 Pounds Workout & Diet From Gym to Gorgeous: Look Pulled Together in Minutes Best Workout DVDs How to Recover After a Bad Night’s Sleep Young Women and Stroke Healthy Food Awards
MAY 6
On Sale:
NOVEMBER 13
On Sale:
JULY-AUGUST: SUMMER PLAY OUTSIDE
Head-to-Toe Beauty Boosters Abs Workout Sporty Vacations Your Embarrassing Tummy
JANUARY 7
JUNE 30
Troubles, Solved Everything You Need to Know About Hydration Grilling Recipes
Space Close/ Materials Due:
MARCH
Best New Tips and Products for
DECEMBER 18
On Sale:
FEBRUARY 11
Beautiful Skin Running Package Trouble Zone Toners Are You Sick or Are You Tired? Salt: How It Affects Our Health How to Avoid Restaurant Fat Traps
Space Close/ Materials Due:
SEPTEMBER
The Best Makeup for You Fall Fashion Burn 500 Calories Workout The New Thinking on Pain Relief How to Make Over Your Lunch
JUNE 18
On Sale:
AUGUST 12
Space Close/ Materials Due:
APRIL
Hair That Makes You Happy Shrink 2 Sizes Workout Sneaker Guide Sexual Health Guide Secrets of the First Year of Weight Loss What to Eat When
JANUARY 22
On Sale:
Space Close/ Materials Due:
OCTOBER: THE BODY BEAUTIFUL
Beauty Awards Top Moves for Ever Body Part Workout Fresh Air Fun & Fitness Body Confidence Package Fit Women’s Cancer Prevention Guide The Best Diets Healthy Food Awards
JULY 23
MARCH 18
On Sale:
SEPTEMBER 16
Space Close/ Materials Due:
MAY
Bikini Body Bootcamp—Workout & Diet Summer Beauty Prep The Best Swimsuits for Your Shape What to Eat to Beat Stress Special Package: How to Be Stronger Salt: How It Affects Our Health
Space Close/ Materials Due:
FEBRUARY 26
On Sale:
NOVEMBER-DECEMBER
Holiday Beauty: Festive Lips & Tips Slim Without the Gym Workout Gear Gift Guide Prediabetes: The Hidden Health Threat Are You Eating Enough to Lose Weight? Holiday Party Foods—Appetizers
APRIL 22
SEPTEMBER 3
On Sale:
OCTOBER 28
Space Close/ Materials Due:
JUNE
Skin Cancer Beauty Report 7-Day Total Body Turnaround Workout Summer Fashion Your Brain: An Owner’s Manual Fitness Brought Us Together Healthy Food Awards
& Desserts
APRIL 2 MAY 27
On Sale:
Note: All editorial content subject to change.
Editorial
Betty Wong
EDITOR IN CHIEF
B etty Wong became Editor-in-Chief of Fitness in September 2008. Under her leadership, Fitness has won numerous industry awards for its magazine stories and digital properties, including a MIN Editorial & Design Award, Ad Age Media Vanguard Award and Folio Eddie Gold Award. Prior to Fitness, Wong served as Executive Editor of Family Circle since 2005. Her strong background in the women’s and lifestyle fields was cultivated as Health Director at Ladies’ Home Journal, Executive Editor at Working Mother, Senior Editor at Parents and Editor-in-Chief of Parents Baby.
Editorial
THE MOST AWARD-WINNING HEALTH & WELLNESS MAGAZINE
Editorial Excellence
17 Excellence Awards—proving Fitness is the
GOLD FOLIO: EDDIE AWARD
Body Lab (February, March & April 2012)
Fitness dominates the category with a whopping most credible and celebrated Health & Wellness environment for your brand’s message.
15 NATIONAL HEALTH INFORMATION AWARDS
2 GOLD Make It Happen, March 2011 Meet the Knockers, October 2011 7 SILVER Eat to Beat Skin Cancer, May 2011 Banish Belly Bloat, June 2011 Heal Better, June 2011 The Thing About Spring, May 2011 The Halo Effect, October 2011 Recovery Mission, September 2011 The New Power Brew, April 2011 4 BRONZE Diet Rules That Are Meant to Be Broken, January 2011 Get More Energy, February 2011 You Only Fitter, May 2011 It’s a Family Affair, March 2011 2 MERIT The Resolution Solution, January 2011 Power Hour, September 2011
in the “Best Series of Articles” category
MIN EDITORIAL AND DESIGN AWARD
“Best Digital Magazine Edition” (May 2012)
Editorial
Editorial Breakdown
14%
Beauty
6%
Lifestyle
35%
Fitness
3%
Self Help/ Relationships
7%
Fashion
14%
Health/ Medical Science
21%
Food/Nutrition
it Ed s s lne 70% Health & Wel
The
most Health + Wellness edit in the category
M ore Beauty edit than Health, Shape and Women’s Health
More The
Food/Nutrition edit than Self, Shape and Women’s Health
leader in Fitness edit
Source: Media Radar FY2012
Editorial
Editorial Breakdown
4%
11% Lifestyle
13% Beauty
Self Help/ Relationships
13% Lifestyle 16% Fitness
15% Beauty
9% Fashion
9% Self Help/ Relationships
22% Fitness
22% Health/ Medical Science
26% Food/Nutrition
18% Fashion
9% Health/ Medical Science
14% Food/ Nutrition
e elln 64% Health & W
ss
s es elln W 45% Health &
3%
Self Help/ Relationships
11% Lifestyle
12% Beauty
13% Lifestyle
10% Self Help/ Relationships
11% Beauty 19% Fitness
15% Fashion
12% Health/Medical Science
31% Fitness 15% Fashion 16% Food/ Nutrition
s es elln W 59% Health &
20% Health/ Medical Science
12% Food/ Nutrition
s es elln W 51% Health &
Source: Media Radar FY2012
Circulation
Regional Circulation
Washington Montana Oregon Idaho Wyoming Iowa Illinois Colorado Kansas Missouri Kentucky Tennessee Arkansas Mississippi Alabama Georgia North Carolina South Carolina Indiana Ohio West Virginia South Dakota North Dakota Minnesota Wisconsin Michigan Nebraska Utah California New York New Hampshire Massachusetts Rhode Island Connecticut New Jersey Delaware Maryland Virginia Maine Vermont
Nevada
Pennsylvania
Arizona New Mexico Alaska
Oklahoma
Texas
Hawaii
Louisiana Florida
PAID & VERIFIED REGION CIRCULATION • New England 80,112 • Mid-Atlantic 216,829 • South-Atlantic 272,931 • East South Central 67,479 • East North Central 238,083 • West South Central 130,901 • West North Central 121,609 • Mountain 104,739 •P acific 234,244
Canada, District of Columbia and miscellaneous 33,589
TOTAL PAID & VERIFIED CIRCULATION
1,500,516
Source: ABC Statement, 12/31/2012
Reader Profile
The Fitness Audience
MEDIAN AGE
40 $65,113
MEDIAN HHI MEDIAN HOME VALUE EMPLOYED
$220,289 72%
ATTENDED/ GRADUATED COLLEGE+
63%
48%
MARRIED
43%
ANY CHILDERN
63% 80%
OWN A HOME A OR B COUNTIES
16%
AGE 18-24
63%
HHI $50K+
38%
AGE 18-34
54%
HHI $60K+
73%
AGE 18-49
42%
HHI $75K+
56%
AGE 25-49
32%
HHI $100K+
65%
AGE 25-54
44%
AGE 35-54
Source: MRI Spring 2013, Base: Adults
Contacts
Advertising Sales Offices
NEW YORK
805 Third Avenue New York, NY 10022 212.557.6600
Eric Schwarzkopf
CHICAGO
333 N. Michigan Avenue Suite 1500 Chicago, IL 60601
Erica Alpers
SAN FRANCISCO
101 Montgomery Street Suite 1300 San Francisco, CA 94104
Amy Macauley
Publisher 212.551.6975 [email protected]
Audra Juliano
Midwest Manager 312.281.3500 [email protected]
Kim Skipper
Western Advertising Manager 415.249.2350 [email protected]
Beauty Director 212.551.7093 [email protected]
Tara O’Reilly Outly
Midwest Manager 312.281.3502 [email protected]
TEXAS
WP Media, LLC 1900 McKinney Ave #2403 Dallas, TX 75201
Kim Wilson
Account Director 212.551.7022 [email protected]
Traci Lorio
DETROIT
1050 Wilshire Drive Suite 330 Troy, MI 48084
Karen Barnhart
Account Manager 214.228.1373 [email protected]
Account Manager 212.551.6978 [email protected]
Jennifer Powlison
Detroit Manager 248.205.2571 [email protected]
Account Manager 212.551.7175 [email protected]
LOS ANGELES
1990 South Bundy Drive Suite 500 Los Angeles, CA 90025
Diana Trinks
Los Angeles Manager 310.207.7570 [email protected]
Dates & Rates
Closing Dates & Rates
2013 CLOSING DATES
ISSUE
January February March April May June July/August September October
SPACE CLOSE/ MATERIALS DUE
ON SALE
10/22/12 12/18/12 11/21/12 1/15/13 12/19/12 2/12/13 1/22/13 3/12/13 2/22/13 4/16/13 3/22/13 5/14/13 4/30/13 6/25/13 6/21/13 8/13/13 7/22/13 9/17/13 10/22/13
November/December 9/2/13
2013 NATIONAL GROSS RATES RATE BASE: 1,500,000
4 COLOR/4 COLOR BLEED Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 2 COLOR Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page PREMIUM/COPY SPLIT CHARGES
$160,080 $122,780 $98,490 $72,590 $32,550 $145,160 $110,410 $88,670 $65,330 $29,530
BLACK & WHITE Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page COVERS 2nd 3rd 4th
$125,640 $96,320 $77,260 $56,960 $25,540 $192,200 $184,310 $208,310
Regional Rates Available upon request.
(Net production charges/Non-commisionable)
Non Metallic 5th color Metallic 5th color Copy split A/B Split BRC/insert copy split
**Partial copy splits = full page cost**
$3,100 $9,700 $2,100 $3,300 $1,300
Note: Rates & dates are subject to change.
Terms & Conditions
Meredith Corporation Print Advertising Terms and Conditions The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Fitness magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.meredith.com/mediakit/fitness. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. Agency Commission and Payment 1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement. 2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment. 3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply. 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency. 6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges. 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space. Cancellation and Changes 1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion. 3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates. Circulation Guarantee The Magazine is a member of the Audit Bureau of Circulation (ABC). The following rate base guarantee is based on the ABC’s reported print circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the ABC audited 12-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s advertising rates. Publisher’s Liability 1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control. 2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears. 3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. Miscellaneous 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof. 2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims. 3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. 3. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter. 4. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent. 5. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts. Additional Copy and Contract Regulations 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. 2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher. 4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate. 5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earning discounts. Rebates and Shortrates Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.
Specs & Requirements
Ad Specifications & Mechanical Requirements
UNIT SIZE
SPREAD
WIDTH X LENGTH
NON BLEED
WIDTH X LENGTH
BLEED
WIDTH X LENGTH
BLEED LIVE AREA
WIDTH X LENGTH
TRIM
1 1 1 1 2 2
15-1/4” x 10” 7-3/8” x 10” 4-3/4” x 10” 7-1/4” x 6-1/2” 4-3/4” x 7” 3-1/2” x 10” 7-1/4” x 4-7/8” 15-1/4” x 4-7/8” 2-1/4” x 10” 4-3/4” x 4-7/8” 7-3/8” x 3-1/4”
16” x 10-3/4” 8-1/8” x 10-3/4” 5-1/4” x 10-3/4” 8-1/8” x 7” 5-1/4” x 7-1/2” 4-1/8” x 10-3/4” 8-1/8” x 5-3/8” 16” x 5-3/8” 2-7/8” x 10-3/4” 5-1/4” x 5-3/8” 8-1/8” x 3-3/4”
15-1/4” x 10” 7-3/8” x 10” 4-1/2” x 10” 7-1/4” x 6-1/4” 4-1/2” 6-3/4” 3-3/8” x 10” 7-1/4” x 4-5/8” 15-1/4” x 4-5/8” 2-1/8” x 10” 4-1/2” x 4-5/8” 7-3/8” x 3/1/8”
15-3/4” x 10-1/2” 7-7/8” x 10-1/2” 5” x 10-1/2” 7-7/8” x 6-3/4” 5” x 7-1/4” 3-7/8” x 10-1/2” 7-7/8” x 5-1/8” 15-3/4” x 5-1/8” 2-5/8” x 10-1/2” 5” x 5-1/8” 7-7/8” x 3-1/2”
FULL PAGE /3 VERTICAL
/3 HORIZONTAL DIGEST /2 VERTICAL
/2 HORIZONTAL
/2 HORZ SPREAD
1
/3 VERTICAL
1
/3 SQUARE
/3 HORIZONTAL
MATERIAL DELIVERY
MEREDITH AD EXPRESS:
To join go to: https://meredith.sendmyad.com NOTE: When establishing an account please observe the Minimum Requirements to avoid processing errors. C reate an account if you have not already done so. C hoose: “Send My Ad” C hoose Publication: Fitness C hoose Issue: e.g. March S end Color Proofs to Julee Evans at the address below.
FOR MATERIALS EXTENSIONS OR PRODUCTION QUESTIONS, CONTACT:
FILE FORMATS: referred format: PDF/X-1A P
Acceptable format: PDF
FILE RESOLUTION REQUIREMENTS: ector (PDF/X-1A, PDF) V
300 dpi/2400 dpi for Line Work
RETENTION OF MATERIALS:
Julee Evans Meredith Content Center 1716 Locust Street, LS227 Des Moines, IA 50309 515-284-3531 [email protected]
Materials for all processes will be held for one year then destroyed, unless otherwise notified.
Specs & Requirements
LIVE MATTER REQUIREMENTS
Set the offset setting to .167 when creating PDF/X-1A files so the
standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area.
ROTOGRAVURE TITLES
Better Homes & Gardens, Ladies Home Journal & More magazines will require a 5% minimum dot to print the highlight areas & square-up on edges. Fade off dot is 3%
Single page ads should be built to 100% trim size with the marks &
bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of 1⁄4” inside trim dimensions.
PROOF REQUIREMENTS
Advertiser understands that if they do not supply a SWOP certified color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied file.
Partial page ads should be build to 100% of their actual trim size
with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of 1⁄4” inside trim dimensions.
All non-bleeds ads should be built to 100% of the non-bleed specs. All Bleed Ads – Keep live matter a minimum of 3/8” inside the bleed
dimensions on all four sides.
Supply a minimum of TWO composite SWOP certified proofs for color (American Baby requires THREE). Proofs must be made from supplied file. Proofs must be 100% of size. Proofs must be SWOP certified. For an up-to-date list of SWOP approved color proofs, please visit:
www.swop.org.
Spread Ads: Keep live matter 1⁄4” away from either side of center or
1⁄2” total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical. Note: New files are required for ads that need type changes such as key-codes, addresses, phone numbers, etc. A corresponding color contract proof is required to show these changes.
Color bars are required on all analog or digital halftone proofs. Color bars should be include:
- SWOP color bars at 100% size as found on SWOP website (above). - A solid and 25%, 50% and 75% tints of each process color. - Solid overprint. - At least one gray balance patch- cyan-50%, magenta and yellow 39%. - Two-color overprints at 25%, 50% and 75% as also recommended. - The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent.
FILE SPECIFICATIONS/GENERAL GUIDELINES
Do not apply style attributes to basic fonts. Include and/or embed all fonts, images/scans, logos and artwork. Do not nest PDF files in other PDF files. Do not nest EPS files in other EPS files. Use of illegal characters in file names will not be accepted. (example:
&,/,-,~,%, (,) #, ‘, $ etc or anything after the extension).
P roofs must indicate the proofing product or system used,
prepress supplier contacts and information showing conformance to the Manufacturer’s Application Data.
Limit File Name to 24 characters INCLUDING the extension. O n 4/C ads, Pantone colors, other spot colors, and non-CMYK elements
must be converted to CMYK.
Ad should be proofed on Publication grade stock except for More,
Traditional Home, Special Interest Magazine Bookazines and commercial work which should be proofed on Commercial grade stock.
Four color solids should not exceed SWOP density of 300%. To create a rich black use 100% K and 60% C. Color type, reverse type and/or line art should not be less than .007 at
the thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character.
Proofing systems requiring line screens:
- Publication Grade Stock – use 133 line - Commercial Grade Stock – use 150 line If the above guidelines are not met, the color and quality of print reproduction may vary. Proofs that are not SWOP compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof. Meredith Corporation is a member of DDAP Association and subscribers to and supports all digital exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee.
To avoid low-res (soft type) or 4/c black type, type should be built in
Quark, Indesign or Illustrator and not within Photoshop.
Reverse type should use a dominant color (usually 70% or more for
the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press.
All supplied materials intended for use in Meredith publications must
be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs.
Mission Statement
F itness is fuel for women who are serious about being healthy and staying strong. The brand ignites action with fun, effective workouts, easy and delicious food, and the best styles and gear that help her not only achieve her body goals but also look great doing it. By providing tools that build more than muscles, Fitness pumps up her true strength—confidence.
Editorial
Space Close/ Materials Due:
JANUARY: HAPPY, HEALTHY NEW YEAR
Bust Out of Your Beauty Rut One Simple Move That Will Change
OCTOBER 16
On Sale:
DECEMBER 10
Your Health
Boost Your Immunity Healthy Comfort Food Recipes
2014 Calendar
Space Close/ Materials Due:
Space Close/ Materials Due:
FEBRUARY: WINTER FIT & FUN GUIDE
B etter Body Plan—Lose 10 Pounds Workout & Diet From Gym to Gorgeous: Look Pulled Together in Minutes Best Workout DVDs How to Recover After a Bad Night’s Sleep Young Women and Stroke Healthy Food Awards
MAY 6
On Sale:
NOVEMBER 13
On Sale:
JULY-AUGUST: SUMMER PLAY OUTSIDE
Head-to-Toe Beauty Boosters Abs Workout Sporty Vacations Your Embarrassing Tummy
JANUARY 7
JUNE 30
Troubles, Solved Everything You Need to Know About Hydration Grilling Recipes
Space Close/ Materials Due:
MARCH
Best New Tips and Products for
DECEMBER 18
On Sale:
FEBRUARY 11
Beautiful Skin Running Package Trouble Zone Toners Are You Sick or Are You Tired? Salt: How It Affects Our Health How to Avoid Restaurant Fat Traps
Space Close/ Materials Due:
SEPTEMBER
The Best Makeup for You Fall Fashion Burn 500 Calories Workout The New Thinking on Pain Relief How to Make Over Your Lunch
JUNE 18
On Sale:
AUGUST 12
Space Close/ Materials Due:
APRIL
Hair That Makes You Happy Shrink 2 Sizes Workout Sneaker Guide Sexual Health Guide Secrets of the First Year of Weight Loss What to Eat When
JANUARY 22
On Sale:
Space Close/ Materials Due:
OCTOBER: THE BODY BEAUTIFUL
Beauty Awards Top Moves for Ever Body Part Workout Fresh Air Fun & Fitness Body Confidence Package Fit Women’s Cancer Prevention Guide The Best Diets Healthy Food Awards
JULY 23
MARCH 18
On Sale:
SEPTEMBER 16
Space Close/ Materials Due:
MAY
Bikini Body Bootcamp—Workout & Diet Summer Beauty Prep The Best Swimsuits for Your Shape What to Eat to Beat Stress Special Package: How to Be Stronger Salt: How It Affects Our Health
Space Close/ Materials Due:
FEBRUARY 26
On Sale:
NOVEMBER-DECEMBER
Holiday Beauty: Festive Lips & Tips Slim Without the Gym Workout Gear Gift Guide Prediabetes: The Hidden Health Threat Are You Eating Enough to Lose Weight? Holiday Party Foods—Appetizers
APRIL 22
SEPTEMBER 3
On Sale:
OCTOBER 28
Space Close/ Materials Due:
JUNE
Skin Cancer Beauty Report 7-Day Total Body Turnaround Workout Summer Fashion Your Brain: An Owner’s Manual Fitness Brought Us Together Healthy Food Awards
& Desserts
APRIL 2 MAY 27
On Sale:
Note: All editorial content subject to change.
Editorial
Betty Wong
EDITOR IN CHIEF
B etty Wong became Editor-in-Chief of Fitness in September 2008. Under her leadership, Fitness has won numerous industry awards for its magazine stories and digital properties, including a MIN Editorial & Design Award, Ad Age Media Vanguard Award and Folio Eddie Gold Award. Prior to Fitness, Wong served as Executive Editor of Family Circle since 2005. Her strong background in the women’s and lifestyle fields was cultivated as Health Director at Ladies’ Home Journal, Executive Editor at Working Mother, Senior Editor at Parents and Editor-in-Chief of Parents Baby.
Editorial
THE MOST AWARD-WINNING HEALTH & WELLNESS MAGAZINE
Editorial Excellence
17 Excellence Awards—proving Fitness is the
GOLD FOLIO: EDDIE AWARD
Body Lab (February, March & April 2012)
Fitness dominates the category with a whopping most credible and celebrated Health & Wellness environment for your brand’s message.
15 NATIONAL HEALTH INFORMATION AWARDS
2 GOLD Make It Happen, March 2011 Meet the Knockers, October 2011 7 SILVER Eat to Beat Skin Cancer, May 2011 Banish Belly Bloat, June 2011 Heal Better, June 2011 The Thing About Spring, May 2011 The Halo Effect, October 2011 Recovery Mission, September 2011 The New Power Brew, April 2011 4 BRONZE Diet Rules That Are Meant to Be Broken, January 2011 Get More Energy, February 2011 You Only Fitter, May 2011 It’s a Family Affair, March 2011 2 MERIT The Resolution Solution, January 2011 Power Hour, September 2011
in the “Best Series of Articles” category
MIN EDITORIAL AND DESIGN AWARD
“Best Digital Magazine Edition” (May 2012)
Editorial
Editorial Breakdown
14%
Beauty
6%
Lifestyle
35%
Fitness
3%
Self Help/ Relationships
7%
Fashion
14%
Health/ Medical Science
21%
Food/Nutrition
it Ed s s lne 70% Health & Wel
The
most Health + Wellness edit in the category
M ore Beauty edit than Health, Shape and Women’s Health
More The
Food/Nutrition edit than Self, Shape and Women’s Health
leader in Fitness edit
Source: Media Radar FY2012
Editorial
Editorial Breakdown
4%
11% Lifestyle
13% Beauty
Self Help/ Relationships
13% Lifestyle 16% Fitness
15% Beauty
9% Fashion
9% Self Help/ Relationships
22% Fitness
22% Health/ Medical Science
26% Food/Nutrition
18% Fashion
9% Health/ Medical Science
14% Food/ Nutrition
e elln 64% Health & W
ss
s es elln W 45% Health &
3%
Self Help/ Relationships
11% Lifestyle
12% Beauty
13% Lifestyle
10% Self Help/ Relationships
11% Beauty 19% Fitness
15% Fashion
12% Health/Medical Science
31% Fitness 15% Fashion 16% Food/ Nutrition
s es elln W 59% Health &
20% Health/ Medical Science
12% Food/ Nutrition
s es elln W 51% Health &
Source: Media Radar FY2012
Circulation
Regional Circulation
Washington Montana Oregon Idaho Wyoming Iowa Illinois Colorado Kansas Missouri Kentucky Tennessee Arkansas Mississippi Alabama Georgia North Carolina South Carolina Indiana Ohio West Virginia South Dakota North Dakota Minnesota Wisconsin Michigan Nebraska Utah California New York New Hampshire Massachusetts Rhode Island Connecticut New Jersey Delaware Maryland Virginia Maine Vermont
Nevada
Pennsylvania
Arizona New Mexico Alaska
Oklahoma
Texas
Hawaii
Louisiana Florida
PAID & VERIFIED REGION CIRCULATION • New England 80,112 • Mid-Atlantic 216,829 • South-Atlantic 272,931 • East South Central 67,479 • East North Central 238,083 • West South Central 130,901 • West North Central 121,609 • Mountain 104,739 •P acific 234,244
Canada, District of Columbia and miscellaneous 33,589
TOTAL PAID & VERIFIED CIRCULATION
1,500,516
Source: ABC Statement, 12/31/2012
Reader Profile
The Fitness Audience
MEDIAN AGE
40 $65,113
MEDIAN HHI MEDIAN HOME VALUE EMPLOYED
$220,289 72%
ATTENDED/ GRADUATED COLLEGE+
63%
48%
MARRIED
43%
ANY CHILDERN
63% 80%
OWN A HOME A OR B COUNTIES
16%
AGE 18-24
63%
HHI $50K+
38%
AGE 18-34
54%
HHI $60K+
73%
AGE 18-49
42%
HHI $75K+
56%
AGE 25-49
32%
HHI $100K+
65%
AGE 25-54
44%
AGE 35-54
Source: MRI Spring 2013, Base: Adults
Contacts
Advertising Sales Offices
NEW YORK
805 Third Avenue New York, NY 10022 212.557.6600
Eric Schwarzkopf
CHICAGO
333 N. Michigan Avenue Suite 1500 Chicago, IL 60601
Erica Alpers
SAN FRANCISCO
101 Montgomery Street Suite 1300 San Francisco, CA 94104
Amy Macauley
Publisher 212.551.6975 [email protected]
Audra Juliano
Midwest Manager 312.281.3500 [email protected]
Kim Skipper
Western Advertising Manager 415.249.2350 [email protected]
Beauty Director 212.551.7093 [email protected]
Tara O’Reilly Outly
Midwest Manager 312.281.3502 [email protected]
TEXAS
WP Media, LLC 1900 McKinney Ave #2403 Dallas, TX 75201
Kim Wilson
Account Director 212.551.7022 [email protected]
Traci Lorio
DETROIT
1050 Wilshire Drive Suite 330 Troy, MI 48084
Karen Barnhart
Account Manager 214.228.1373 [email protected]
Account Manager 212.551.6978 [email protected]
Jennifer Powlison
Detroit Manager 248.205.2571 [email protected]
Account Manager 212.551.7175 [email protected]
LOS ANGELES
1990 South Bundy Drive Suite 500 Los Angeles, CA 90025
Diana Trinks
Los Angeles Manager 310.207.7570 [email protected]
Dates & Rates
Closing Dates & Rates
2013 CLOSING DATES
ISSUE
January February March April May June July/August September October
SPACE CLOSE/ MATERIALS DUE
ON SALE
10/22/12 12/18/12 11/21/12 1/15/13 12/19/12 2/12/13 1/22/13 3/12/13 2/22/13 4/16/13 3/22/13 5/14/13 4/30/13 6/25/13 6/21/13 8/13/13 7/22/13 9/17/13 10/22/13
November/December 9/2/13
2013 NATIONAL GROSS RATES RATE BASE: 1,500,000
4 COLOR/4 COLOR BLEED Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 2 COLOR Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page PREMIUM/COPY SPLIT CHARGES
$160,080 $122,780 $98,490 $72,590 $32,550 $145,160 $110,410 $88,670 $65,330 $29,530
BLACK & WHITE Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page COVERS 2nd 3rd 4th
$125,640 $96,320 $77,260 $56,960 $25,540 $192,200 $184,310 $208,310
Regional Rates Available upon request.
(Net production charges/Non-commisionable)
Non Metallic 5th color Metallic 5th color Copy split A/B Split BRC/insert copy split
**Partial copy splits = full page cost**
$3,100 $9,700 $2,100 $3,300 $1,300
Note: Rates & dates are subject to change.
Terms & Conditions
Meredith Corporation Print Advertising Terms and Conditions The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Fitness magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.meredith.com/mediakit/fitness. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. Agency Commission and Payment 1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement. 2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment. 3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply. 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency. 6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges. 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space. Cancellation and Changes 1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion. 3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates. Circulation Guarantee The Magazine is a member of the Audit Bureau of Circulation (ABC). The following rate base guarantee is based on the ABC’s reported print circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the ABC audited 12-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s advertising rates. Publisher’s Liability 1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control. 2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears. 3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. Miscellaneous 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof. 2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims. 3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. 3. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter. 4. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent. 5. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts. Additional Copy and Contract Regulations 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. 2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher. 4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate. 5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earning discounts. Rebates and Shortrates Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.
Specs & Requirements
Ad Specifications & Mechanical Requirements
UNIT SIZE
SPREAD
WIDTH X LENGTH
NON BLEED
WIDTH X LENGTH
BLEED
WIDTH X LENGTH
BLEED LIVE AREA
WIDTH X LENGTH
TRIM
1 1 1 1 2 2
15-1/4” x 10” 7-3/8” x 10” 4-3/4” x 10” 7-1/4” x 6-1/2” 4-3/4” x 7” 3-1/2” x 10” 7-1/4” x 4-7/8” 15-1/4” x 4-7/8” 2-1/4” x 10” 4-3/4” x 4-7/8” 7-3/8” x 3-1/4”
16” x 10-3/4” 8-1/8” x 10-3/4” 5-1/4” x 10-3/4” 8-1/8” x 7” 5-1/4” x 7-1/2” 4-1/8” x 10-3/4” 8-1/8” x 5-3/8” 16” x 5-3/8” 2-7/8” x 10-3/4” 5-1/4” x 5-3/8” 8-1/8” x 3-3/4”
15-1/4” x 10” 7-3/8” x 10” 4-1/2” x 10” 7-1/4” x 6-1/4” 4-1/2” 6-3/4” 3-3/8” x 10” 7-1/4” x 4-5/8” 15-1/4” x 4-5/8” 2-1/8” x 10” 4-1/2” x 4-5/8” 7-3/8” x 3/1/8”
15-3/4” x 10-1/2” 7-7/8” x 10-1/2” 5” x 10-1/2” 7-7/8” x 6-3/4” 5” x 7-1/4” 3-7/8” x 10-1/2” 7-7/8” x 5-1/8” 15-3/4” x 5-1/8” 2-5/8” x 10-1/2” 5” x 5-1/8” 7-7/8” x 3-1/2”
FULL PAGE /3 VERTICAL
/3 HORIZONTAL DIGEST /2 VERTICAL
/2 HORIZONTAL
/2 HORZ SPREAD
1
/3 VERTICAL
1
/3 SQUARE
/3 HORIZONTAL
MATERIAL DELIVERY
MEREDITH AD EXPRESS:
To join go to: https://meredith.sendmyad.com NOTE: When establishing an account please observe the Minimum Requirements to avoid processing errors. C reate an account if you have not already done so. C hoose: “Send My Ad” C hoose Publication: Fitness C hoose Issue: e.g. March S end Color Proofs to Julee Evans at the address below.
FOR MATERIALS EXTENSIONS OR PRODUCTION QUESTIONS, CONTACT:
FILE FORMATS: referred format: PDF/X-1A P
Acceptable format: PDF
FILE RESOLUTION REQUIREMENTS: ector (PDF/X-1A, PDF) V
300 dpi/2400 dpi for Line Work
RETENTION OF MATERIALS:
Julee Evans Meredith Content Center 1716 Locust Street, LS227 Des Moines, IA 50309 515-284-3531 [email protected]
Materials for all processes will be held for one year then destroyed, unless otherwise notified.
Specs & Requirements
LIVE MATTER REQUIREMENTS
Set the offset setting to .167 when creating PDF/X-1A files so the
standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area.
ROTOGRAVURE TITLES
Better Homes & Gardens, Ladies Home Journal & More magazines will require a 5% minimum dot to print the highlight areas & square-up on edges. Fade off dot is 3%
Single page ads should be built to 100% trim size with the marks &
bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of 1⁄4” inside trim dimensions.
PROOF REQUIREMENTS
Advertiser understands that if they do not supply a SWOP certified color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied file.
Partial page ads should be build to 100% of their actual trim size
with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of 1⁄4” inside trim dimensions.
All non-bleeds ads should be built to 100% of the non-bleed specs. All Bleed Ads – Keep live matter a minimum of 3/8” inside the bleed
dimensions on all four sides.
Supply a minimum of TWO composite SWOP certified proofs for color (American Baby requires THREE). Proofs must be made from supplied file. Proofs must be 100% of size. Proofs must be SWOP certified. For an up-to-date list of SWOP approved color proofs, please visit:
www.swop.org.
Spread Ads: Keep live matter 1⁄4” away from either side of center or
1⁄2” total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical. Note: New files are required for ads that need type changes such as key-codes, addresses, phone numbers, etc. A corresponding color contract proof is required to show these changes.
Color bars are required on all analog or digital halftone proofs. Color bars should be include:
- SWOP color bars at 100% size as found on SWOP website (above). - A solid and 25%, 50% and 75% tints of each process color. - Solid overprint. - At least one gray balance patch- cyan-50%, magenta and yellow 39%. - Two-color overprints at 25%, 50% and 75% as also recommended. - The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent.
FILE SPECIFICATIONS/GENERAL GUIDELINES
Do not apply style attributes to basic fonts. Include and/or embed all fonts, images/scans, logos and artwork. Do not nest PDF files in other PDF files. Do not nest EPS files in other EPS files. Use of illegal characters in file names will not be accepted. (example:
&,/,-,~,%, (,) #, ‘, $ etc or anything after the extension).
P roofs must indicate the proofing product or system used,
prepress supplier contacts and information showing conformance to the Manufacturer’s Application Data.
Limit File Name to 24 characters INCLUDING the extension. O n 4/C ads, Pantone colors, other spot colors, and non-CMYK elements
must be converted to CMYK.
Ad should be proofed on Publication grade stock except for More,
Traditional Home, Special Interest Magazine Bookazines and commercial work which should be proofed on Commercial grade stock.
Four color solids should not exceed SWOP density of 300%. To create a rich black use 100% K and 60% C. Color type, reverse type and/or line art should not be less than .007 at
the thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character.
Proofing systems requiring line screens:
- Publication Grade Stock – use 133 line - Commercial Grade Stock – use 150 line If the above guidelines are not met, the color and quality of print reproduction may vary. Proofs that are not SWOP compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof. Meredith Corporation is a member of DDAP Association and subscribers to and supports all digital exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee.
To avoid low-res (soft type) or 4/c black type, type should be built in
Quark, Indesign or Illustrator and not within Photoshop.
Reverse type should use a dominant color (usually 70% or more for
the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press.
All supplied materials intended for use in Meredith publications must
be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs.
