2013 NFL Media Kit

TABLE OF CONTENTS
2013
NFL MEDIA TAKEOVER:
HOMEPAGE
NFL MEDIA TAKEOVER: HOME PAGE
ALL 3 SCREENS SOLD TOGETHER ON A FLAT FEE BASIS
728X90
AD UNIT
320X50
AD UNIT
SPONSORED
POLL
300X250
AD UNIT
TABLET DESKTOP MOBILE
HOME PAGE EXAMPLE 1:
ROADBLOCK WITH CENTERPIECE, SKINNED PANELS,
EXPANDING WINDOW SHADE AND 300X250
NFL MEDIA:
STANDARD IAB SPECS
nfl media
Standard Specs Please Note the Following:
Dimensions: 728x90, 300x250, 160x600, 300x600
Accepted File Types: SWF, GIF/JPG, Rich Media
File Size: 50K Flash, 20K GIF
Third Party Served: Yes
Looping Restrictons: Unlimited
Video Accepted: Yes, must be user initated
Audio Accepted: Yes, must be user initated
Flash Accepted: Yes, v. 10 or lower
Turn-Around-Time: 5 to 10 Business Days
Will only accept iFrame Rich Media from 3rd
party vendors. Will NOT accept Javascript
NO expanding placements on the Homepage,
except during Homepage Takeovers
Agency is responsible for ALL rich Media Fees
DART, Atlas, Pointroll, Eyewonder and Eye-
blaster are preferred Rich Media Partners
Branded Headers: Created by NFL; need style
guide, eps logo, 1x1 tracking pixel and click
thru URL (need assets 1 MONTH PRIOR TO
LAUNCH)
All Flash-based Rich Media must have corre-
sponding backup images to comply with non-
Flash users
SCORES PAGE
300x250
AD UNIT
EXAMPLE: EDITORIAL SPONSORSHIP
728x90
Ad Unit
:15 — :30
Preroll
300x600
Ad Unit
branded
Header
NFL MEDIA:
STANDARD VIDEO SPECS
NFL VIDEO
Standard Specs Please Note the Following:
Dimensions / Rato Size: 16:9 Rato Video sizes 640x360
Accepted File Types: VAST Compliant, Uncompressed .mov or Quick-
tme, Compressed FLV
File Size: 5MB for :15 and 10MB for :30
Third Party Served: Yes, if VAST
Looping Restrictons: None; ad does not animate
Video Gallery: 300x250 Companion
Ad (can be served by 3rd party)
Video Gallery: 300x600 Companion
Ad (can be served by 3rd party)
FLV fles must include low, medium
and high bandwidths
Compressed version required
Backup fle required
SPONSORED VIDEO CHANNELS: Skin
/ Branded Header is created by NFL;
A style guide, eps logo, 1x1, and click
through URL are needed to create
Assets must be received 1 month
prior to launch
PREROLL VIDEO AND 300X250 CO-AD
:15—:30
PREROLL
300X250
Ad Unit
SPONSORED VIDEO CHANNEL
BRANDED
HEADER
300X600
Ad Unit
SPONSORED
SKIN
:15—:30
PREROLL
SYNDICATED VIDEO PLAYERS
LOCAL SYNDICATION
Key Perform Network Sites Key Perform Network Sites
NFL player is currently live on 21 sites and growing…
plan to go-live with 41+ additonal sites in the next
couple of weeks
● Chicago Tribune ● Boston Herald
● NY Times ● Sun Sentnel
● NY Daily News ● Daily Herald
● Newsday ● Bufalo News
● LA Times ● News Observer
● Washington Times ● Pit Post-Gazete
● Denver Post ● Detroit News
● SF Chronicle ● Detroit Free Press
● Independent Mail ● Hartord Courant
● Boston Globe
MOBILE STANDARD
& RICH MEDIA SPECS
M.NFL.COM
Standard Specs
Dimension: 320 x 50
Sponsorships: Branded headers created by the NFL;
a style guide, EPS Logo, 1x1, and click thru URL are needed
Accepted File Types: GIF, PNG, JPEG (for stll image);
Animated GIF (for animated image)
FIle Size: <50KB fle size
Third Party Served: Yes
Video Accepted: No
Turn Around Time: 5 to 10 Business Days
NFL MOBILE APP
Standard Specs
Dimension: 320 x 50
Sponsorships: Branded headers created by the NFL;
a style guide, EPS Logo, 1x1, and click thru URL are needed
Accepted File Types: GIF, PNG, JPEG (for stll image); Animat-
ed GIF (for animated image)
FIle Size: <50KB fle size
Third Party Served: Yes
Video Accepted: No
Turn Around Time: 5 to 10 Business Days
NFL MOBILE APP ON TABLET
Standard Specs
Dimension: 1024 x 66
Sponsorships: Branded headers created by the
NFL; a style guide, EPS Logo, 1x1, and click thru
URL are needed
Accepted File Types: GIF, PNG, JPEG (for stll
image); Animated GIF (for animated image)
FIle Size: <50KB fle size
Third Party Served: Yes
Video Accepted: Yes
Turn Around Time: 5 to 10 Business Days;
branded header assets are required 1 month
prior to launch
NFL CASUAL GAMES
NFL FAN CAM NFL RIVALS NFL FLICK 08
Standard Specs
Available in iTunes store and Android Marketplace
Unit is created by the NFL; a style guide, EPS logo, 1x1 and click thru URL are needed to create
1 month prior
NFL LIVE GAMES
Standard Specs
Dimension: 16:9 Rato Video sizes 640x360
Accepted File Types: VAST Compliant Uncompressed
.mov or Quicktme; Compressed .fv; iRoll
FIle Size: 4MB max fle size
Third Party Served: Yes, if iVast
Looping Restrictons: None; ad does not animate
Audio Accepted: Yes
Turn Around Time: 5 to 10 Business Days
ADDITIONAL INFORMATION
For additonal info, please contact or click: [email protected]