AAF Higher Education National Survey
Key findings from a national telephone survey of 800 likely voters, with 240 cell phone interviews, conducted January 19-22, 2014.
Content
AAF Higher Education National Survey
Key findings from a national telephone survey of 800 likely voters, with 240 cell phone interviews, conducted January 19-22, 2014.
Glen Bolger
[email protected]
Jim Hobart
[email protected]
Project #14040
Methodology
Public Opinion Strategies is pleased to present the key findings of a national telephone survey. The survey was completed January 19-22, 2014 among 800 likely voters, including 240 cell phone-only respondents, and has a margin of error of +3.46%. Glen Bolger and Jim Hobart were the principal researchers on this project. Caitlin Reed was the project director, and Alex Geroux provided analytical support.
US Higher Education
Most voters do not think that our country’s college and university system needs major changes. There is no difference by education level.
“Thinking now about the country’s college and university system, do you think our college and university system works pretty well as it is now; some changes are needed, but basically they should be kept the same; major changes are needed; or, needs a complete overhaul?”
Total Well/Basically Same: 59% Total Major Change/Overhaul: 37%
Overall
+22%
By Education/Gender
+24% +23% +20%
Needs Complete Overhaul 13%
Don't Know 4%
Working Pretty Well Now 14%
58% 36%
61% 37%
58% 35%
58% 38%
Major Changes Needed 24%
Some Changes Needed 45%
Men w/o Degree Men w/ Degree (24%) (23%)
Women w/o Degree (28%)
Women w/ Degree (24%)
Total Well/Basically Same
Total Major Change/Overhaul
4
AAF Higher Education Survey ~ January 19-22, 2014
Voters are divided when it comes to comparing our college and university systems to those in other countries.
“Compared to the college and university systems in other leading countries, do you think the college and university system in the United States is better, worse, or about the same?”
Total Better: 29% Total Worse: 23%*
Don't Know 15%
Refused 2%*
Much Better 11% Somewhat Better 18%
About the Same 32%
Much Worse 6%
Somewhat Worse 16%
*Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014 5
Education Costs and Loans
An overwhelming majority describe the cost of tuition as being very expensive.
“How would you describe the cost of tuition at our country’s colleges and universities? Would you say tuition is very expensive, somewhat expensive, about the right price, somewhat inexpensive, or very inexpensive?”
Total Expensive: 92% Total Right Price/Inexpensive: 6% Somewhat Inexpensive 1% About the Right Price 4% Somewhat Expensive 23% Very Inexpensive 1% Don't Know 2%
Top Groups: Very Expensive (69%)
Hispanics Very Liberals Women without Degrees Unmarried Women African Americans Women 18-34 Women 55+ Somewhat Liberal Women Yes, Student Debt Democrats Very Expensive 69% Strong Democrats Age 55-64
79% 76% 75% 74% 73% 73% 73% 73% 72% 72% 71% 71% 71%
AAF Higher Education Survey ~ January 19-22, 2014
7
Most voters do not think it is the state or federal government’s responsibility to control the cost of college tuition.
“Still thinking about this, who would you say should be most responsible for controlling the cost of college tuition. Should it be...the colleges and universities, state governments, the federal government, or parents and students who choose to pay for more expensive colleges, even though there are less expensive options.”
All of the Above 3% Other 1% Parents and Students 27%
Don't Know 2%
The Colleges and Universities 33%
Federal Government 15%
State Governments 19%
8
AAF Higher Education Survey ~ January 19-22, 2014
Among both Independents and Democrats, there is no clear consensus on who or what should be responsible for the cost of college tuition.
Republicans (38%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options State Governments The Federal Government All of the Above 41%
Independents (18%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options State Governments The Federal Government All of the Above 34%
Democrats (42%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options The Federal Government State Governments All of the Above 25%
29%
31%
25%
17% 9% 1%
19% 8% 6%
24% 20% 3%
AAF Higher Education Survey ~ January 19-22, 2014
9
Language is important. There is a clear difference of opinion when we test “taxpayer dollars” rather than “federal spending.”
“And, would you favor or oppose increased federal spending on federal student loans and grants for college students?”^
Total Favor: 60% Total Oppose: 37%
“And, would you favor or oppose increased spending of additional taxpayer dollars on federal student loans and grants for college students?”^^
Total Favor: 48% Total Oppose: 48%*
Strongly Oppose 20%
Don't Know 3%*
Strongly Favor 35%
Strongly Oppose 27%
Don't Know 3%*
Strongly Favor 26%
Somewhat Oppose 17%
*Denotes Rounding ^Split Sample A, N=399 ^^ Split Sample B, N=401
Somewhat Favor 25%
Somewhat Oppose 22%
Somewhat Favor 22%
10
AAF Higher Education Survey ~ January 19-22, 2014
Republicans and Independents oppose increasing taxpayer funding for federal loans and grants, while Democrats support it.
By Party
-9% +6%
Increase Federal Spending^
76% 44%
+54%
44%
53%
50%
22%
Additional Taxpayer Dollars^^
-13% -23% +27%
41%
54%
61% 38%
61% 34%
Republicans (38%)
^Split Sample A, N=399 ^^ Split Sample B, N=401
Independents (18%)
Democrats (42%)
Total Favor
Total Oppose
11
AAF Higher Education Survey ~ January 19-22, 2014
A majority of voters agree that the increased federal spending on student loans and grants has caused tuition to rise.
“Still thinking about this, I would like to read you a statement and please tell me if you agree or disagree with that statement. Increased federal government spending on student loans and grants has contributed to the rising cost of college tuition.”
Total Agree: 54% Total Disagree: 40%
Don't Know 6%
Strongly Disagree 20%
Strongly Agree 31%
Somewhat Disagree 20%
Somewhat Agree 23%
12
AAF Higher Education Survey ~ January 19-22, 2014
Republicans and Independents agree that federal government spending on loans and grants has contributed to rising tuition costs.
By Party
+36% +36% -15%
64%
64% 55% 40% 28% 28%
Republicans (38%)
Independents (18%) Total Agree Total Disagree
Democrats (42%)
13
AAF Higher Education Survey ~ January 19-22, 2014
“Still thinking about student loans, the average student owes twenty-six thousand five-hundred dollars after graduating from a four-year college. Do you believe a four-year college degree is worth this amount of student loan debt?”
Refused 1% Yes, worth that amount of debt 42% No, not worth that amount of debt 52%
A majority of voters do not believe a four-year college degree is worth $26,000 in debt.
Don't Know 5%
AAF Higher Education Survey ~ January 19-22, 2014
14
Voters across party lines agree that a four-year college degree is not worth the debt.
By Party
-4% -22% -12%
58% 44% 48% 36% 42%
54%
Republicans (38%)
Independents (18%) Yes, Worth It No, Not Worth It
Democrats (42%)
15
AAF Higher Education Survey ~ January 19-22, 2014
Younger voters are especially averse to taking on this amount of debt.
By Age
-37% -12% +4% 0% -5%
66% 54% 42% 29% 50% 46% 48% 48% 47%
42%
18-34 (20%)
35-44 (20%)
45-54 55-64 (19%) (22%) Yes, Worth It No, Not Worth It
65+ (18%)
16
AAF Higher Education Survey ~ January 19-22, 2014
Women are more resistant to take on significant student loan debt.
By Gender
-4% -16%
45%
49% 39%
55%
Men (48%) Yes, Worth It
AAF Higher Education Survey ~ January 19-22, 2014
Women (52%) No, Not Worth It
17
Voters across ideological lines agree that the debt is not worth it. Moderates are the most divided.
By Ideology
-24% -13% -2% -6% -15%
56% 41% 32%
54% 47%
49%
44%
50% 39%
54%
Very Conservative (17%)
Somewhat Conservative (21%)
Moderate (37%)
Somewhat Liberal (16%)
Very Liberal (8%)
Yes, Worth It
No, Not Worth It
18
AAF Higher Education Survey ~ January 19-22, 2014
Higher income earners are less concerned about the amount of debt from a four-year college degree.
By Income
-23% -19% +7%
59% 38%
57%
51%
44%
36%
Less than $40,000 (32%)
$40,000-$80,000 (24%) Yes, Worth It No, Not Worth It
$80,000+ (34%)
19
AAF Higher Education Survey ~ January 19-22, 2014
Men with degrees are most likely to believe that a four-year college degree is worth the debt.
By Education/Gender
-20% +13% -27% -4%
56%
55% 42% 34%
61% 45% 49%
36%
Men w/o Degree (24%)
Men w/ Degree (23%) Yes, Worth It
Women w/o Degree (28%) No, Not Worth It
Women w/ Degree (24%)
AAF Higher Education Survey ~ January 19-22, 2014
20
Neither parents or non-parents believe a four-year degree is worth the debt. Dads are divided.
By Kids
-9% -11% -18% +1%
52% 43% 41%
52% 39%
57% 47% 46%
Yes, Kids (35%)
No Kids (65%) Yes, Worth It
Moms (19%) No, Not Worth It
Dads (16%)
21
AAF Higher Education Survey ~ January 19-22, 2014
On average, voters think that college graduates should be paying twelve percent of their income towards their loans each month.
“Now thinking some more about student loans…Approximately, what percentage of their income should a college graduate with student loan debt have to pay towards their loans each month?”
12.2%
Mean Score
AAF Higher Education Survey ~ January 19-22, 2014 22
There is modest support for streamlining the student aid process even if it is a little more difficult to help the neediest students.
“Thinking further about student loans, would you favor or oppose simplifying and streamlining the student aid process to just one type of loan or one type of grant so that students know their eligibility sooner, even if it meant making it a little more difficult to help the neediest students?”
Total Favor: 52% Total Oppose: 43%
Don't Know Refused 1% 4%
Strongly Oppose 20%
Strongly Favor 25%
Somewhat Oppose 23%
Somewhat Favor 27%
AAF Higher Education Survey ~ January 19-22, 2014
23
Republicans and Independents share a similar view on streamlining the aid process.
By Party
+21% +16% -3%
57%
56% 47% 36% 40%
50%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
24
AAF Higher Education Survey ~ January 19-22, 2014
Streamlining the aid process is favored by voters of all income levels.
By Income
+3% +18% +8%
56% 49% 46% 38%
53% 45%
Less than $40,000 (32%)
$40,000-$80,000 (24%) Total Favor Total Oppose
$80,000+ (34%)
25
AAF Higher Education Survey ~ January 19-22, 2014
Voters are divided on where to place blame for the recent increase in student loan interest rates.
“As you may know, a few months ago, the President and Congress allowed interest rates on student loans to increase. Who or what do you think is most to blame for the interest rates on student loans increasing?”
Don't Know None of the 4% Other 2% Politicians in Both Parties 9% President Obama 14% Above 3% Refused 1%
Republicans in Congress 20%
26%
High Cost of College Tuition 35% Democrats in Congress 12%
26
AAF Higher Education Survey ~ January 19-22, 2014
All voters agree that the high cost of tuition is a major factor, but they also blame members of Congress from the other party.
Republicans (38%)
The high cost of college tuition Democrats in Congress President Barack Obama Politicians in both parties Don’t Know None of the Above Republicans in Congress Something Else 30% 26% 25% 7% 5% 3% 2% 2%
Independents (18%)
The high cost of college tuition President Barack Obama Republicans in Congress Politicians in both parties Democrats in Congress None of the Above Something Else Don’t Know 36% 17% 15% 13% 7% 5% 3% 2%
Democrats (42%)
The high cost of college tuition Republicans in Congress Politicians in both parties President Barack Obama Don’t Know Democrats in Congress Something Else None of the Above 39% 39% 9% 4% 4% 2% 1% 1%
AAF Higher Education Survey ~ January 19-22, 2014
27
A large majority of voters believe students receiving federal aid should have the freedom to attend any college or university.
“Thinking some more about federal student loans and grants, I would like to read you two statements about where students who receive federal student loans and grants should be able to attend college. After I read the statements, please tell me which comes closest to your own opinion.”
80% 18%
Some people say that students who receive federal student loans and grants should have freedom of choice and be able to attend any college or university they want.
…while…
Other people say that students who receive federal student loans and grants should only be permitted to attend colleges and universities that are approved by the federal government.
AAF Higher Education Survey ~ January 19-22, 2014
28
Most voters think that students and their parents are responsible for making sure they have an opportunity to get a college degree.
“Who is most responsible for making sure that all students have the opportunity to get a college degree.”
None of the Above 1% Colleges and Universities 9% The Federal Government 12%
All of the Above 3%
Parents of Students 32%
State Governments 7%
Students 36%
AAF Higher Education Survey ~ January 19-22, 2014
29
Voters across party lines say that students are responsible for making sure they have the opportunity to earn a college degree.
Republicans (38%)
Students Parents of Students The Federal Government Colleges and Universities State Governments All of the Above 39% 37% 8% 6% 5% 3%
Independents (18%)
Students Parents of Students Colleges and Universities State Governments The Federal Government All of the Above 37% 29% 10% 10% 5% 5%
Democrats (42%)
Students Parents of Students The Federal Government Colleges and Universities State Governments All of the Above 32% 28% 18% 10% 8% 3%
AAF Higher Education Survey ~ January 19-22, 2014
30
Voters strongly favor prior learning assessments and open online courses.
Ranked by % Strongly Favor
Prior learning assessments that determine whether the knowledge a student has obtained through previous education or work experience earns them college credit, which will help students avoid taking courses they do not need.
66% 5%9%*
89%
Massive open online courses that would offer unlimited enrollment and access via the Internet. These courses would be aimed at students who are unable to attend traditional classes on campus.
51% 9% 17%
82%*
Competency based learning, which is an approach to teaching and learning that focuses more on concrete skills than on abstract learning.
37% 6% 20%
75%
Strongly Favor
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
Total Favor
31
Voters strongly oppose the federal government tracking students after they graduate.
“Still thinking about the federal government and education, would you favor or oppose allowing the federal government to use personally identifiable information such as Social Security numbers, employment history, and salary to track students after college to determine the effectiveness of college programs?”
Total Favor: 34% Total Oppose: 64%
Don't Know 2%
Strongly Favor 13%
Somewhat Favor 21% Strongly Oppose 51% Somewhat Oppose 13%
AAF Higher Education Survey ~ January 19-22, 2014
32
Republicans and Independents are the most opposed to tracking students, but Democrats are also against it.
By Party
-49% -51% -6%
74%
74% 52%
46% 25%
23%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
33
AAF Higher Education Survey ~ January 19-22, 2014
Voters are much more likely to support the tracking if the student must consent to it first.
“And, would you be more likely or less likely to allow the federal government to track a student’s personally identifiable information such as Social Security numbers, employment history, and salary if the student first had to agree to allow this information to be tracked?” Total More Likely: 62% Total Less Likely: 34%
Top Groups: Much More Likely (28%)
Very Liberals White Democrats 45% 44% 41% 40% 39% 39% 38% 38% 37% 37% 36% 34% 32% 31%
34
Much Less Likely 23%
Don't Know 3%
Refused 1%
Yes, Student Debt
Much More Likely 28%
Somewhat Liberals Soft/Lean Democrats Age 18-34 Democrats Women with Degrees Strong Democrats Moms Northeast Region
Somewhat Less Likely 11%
Somewhat More Likely 34%
College Education+ African Americans Women
AAF Higher Education Survey ~ January 19-22, 2014
College Selection
Course offerings are the most important factor for half of likely voters.
“And, what information would you say is most important when picking a college...”
Don't Know 1%*
Cost of college 18% Reputation and name recognition of the college 10% Graduation rates of the college 11% Average student loan debt of graduates 3%
Other 1%
Proximity of college to home or work 6%
Courses the college offers 50%
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
36
Top Groups: Cost of College (18%)
Top Groups: Cost of College (18%)
African Americans Hispanics Women without Degrees Strong Democrats Women 18-34 Women 35-54 Moms Northeast Region High School or Less Education Democrats Age 35-44 Age 45-54 Moderates Some College Education Yes, Kids 25% 25% 25% 24% 24% 24% 24% 22% 22% 21% 21% 21% 21% 21% 21%
AAF Higher Education Survey ~ January 19-22, 2014
37
African Americans are the most likely to take into account the average earnings of graduates from individual college programs.
“And, when looking at colleges, how important is it to know the average earnings of graduates of individual programs at the college.”
Total Important: 76% Total Not Important: 24%* Not At All Important 9% Not Very Important 14% Don't Know 1%* Very Important 28%
Top Groups: Very Important (28%)
African Americans Strong Democrats High School or Less Education Men 18-34 Age 18-34 Very Conservatives Women 18-34 Women without Degrees Moms Yes, Student Debt Strong Republicans Democrats Southern Region 51% 38% 38% 37% 35% 35% 34% 34% 34% 34% 31% 31% 31%
Somwhat Important 48% * Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
38
Republicans and Independents strongly oppose the President’s rankings proposal.
“As you may know, President Obama has proposed ranking colleges and universities based on a number of factors, including the average tuition they charge, the number of low-income students they enroll, and the amount of debt their graduates owe. The colleges and universities that score the highest in these rankings would potentially received more federal student aid money. Would you favor or oppose this proposal?”
Total Favor: 46% Total Oppose: 51%
Overall
-44% Refused 1% Strongly Favor 20%
By Party
-19% +36%
Strongly Oppose 33%
Don't Know 2%
71% 57% 38% 27%
67%
31%
Somewhat Oppose 18%
Somewhat Favor 26%
Republicans (38%)
Independents (18%)
Democrats (42%)
39
Total Favor
Total Oppose
AAF Higher Education Survey ~ January 19-22, 2014
Voters oppose giving the federal government the authority to set price controls on public colleges and universities.
“Thinking about a new topic, would you favor or oppose giving the federal government the authority to set price controls on public colleges and universities, as well as have the authority to penalize colleges and universities that they deem too expensive. Would you favor or oppose this proposal?”
Total Favor: 44%* Total Oppose: 55%
Don't Know 2%*
Strongly Favor 22%
Strongly Oppose 42% Somewhat Favor 21% Somewhat Oppose 13%
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014 40
Both Republicans and Independents oppose giving the federal government this authority.
By Party
-49% -26% +30%
74% 63% 64%
37% 25%
34%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
41
AAF Higher Education Survey ~ January 19-22, 2014
Voters with graduate and professional education are most opposed to the federal government having this authority.
By Education
+2% -4% -16% -33%
66% 58% 50% 48% 47% 51% 42% 33%
High School or Less (24%)
Some College (29%) Total Favor
College Graduate (31%) Total Oppose
Graduate/Professional Education (16%)
42
AAF Higher Education Survey ~ January 19-22, 2014
The Bottom Line
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AAF Higher Education Survey ~ January 19-22, 2014
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45
AAF Higher Education Survey ~ January 19-22, 2014
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46
For more information about this presentation or about Public Opinion Strategies, please give us a call.
Turning Questions Into Answers
214 N. Fayette St. Alexandria, Virginia 22314 (703) 836-7655 - Phone (703) 836-8117 - Fax
Key findings from a national telephone survey of 800 likely voters, with 240 cell phone interviews, conducted January 19-22, 2014.
Glen Bolger
[email protected]
Jim Hobart
[email protected]
Project #14040
Methodology
Public Opinion Strategies is pleased to present the key findings of a national telephone survey. The survey was completed January 19-22, 2014 among 800 likely voters, including 240 cell phone-only respondents, and has a margin of error of +3.46%. Glen Bolger and Jim Hobart were the principal researchers on this project. Caitlin Reed was the project director, and Alex Geroux provided analytical support.
US Higher Education
Most voters do not think that our country’s college and university system needs major changes. There is no difference by education level.
“Thinking now about the country’s college and university system, do you think our college and university system works pretty well as it is now; some changes are needed, but basically they should be kept the same; major changes are needed; or, needs a complete overhaul?”
Total Well/Basically Same: 59% Total Major Change/Overhaul: 37%
Overall
+22%
By Education/Gender
+24% +23% +20%
Needs Complete Overhaul 13%
Don't Know 4%
Working Pretty Well Now 14%
58% 36%
61% 37%
58% 35%
58% 38%
Major Changes Needed 24%
Some Changes Needed 45%
Men w/o Degree Men w/ Degree (24%) (23%)
Women w/o Degree (28%)
Women w/ Degree (24%)
Total Well/Basically Same
Total Major Change/Overhaul
4
AAF Higher Education Survey ~ January 19-22, 2014
Voters are divided when it comes to comparing our college and university systems to those in other countries.
“Compared to the college and university systems in other leading countries, do you think the college and university system in the United States is better, worse, or about the same?”
Total Better: 29% Total Worse: 23%*
Don't Know 15%
Refused 2%*
Much Better 11% Somewhat Better 18%
About the Same 32%
Much Worse 6%
Somewhat Worse 16%
*Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014 5
Education Costs and Loans
An overwhelming majority describe the cost of tuition as being very expensive.
“How would you describe the cost of tuition at our country’s colleges and universities? Would you say tuition is very expensive, somewhat expensive, about the right price, somewhat inexpensive, or very inexpensive?”
Total Expensive: 92% Total Right Price/Inexpensive: 6% Somewhat Inexpensive 1% About the Right Price 4% Somewhat Expensive 23% Very Inexpensive 1% Don't Know 2%
Top Groups: Very Expensive (69%)
Hispanics Very Liberals Women without Degrees Unmarried Women African Americans Women 18-34 Women 55+ Somewhat Liberal Women Yes, Student Debt Democrats Very Expensive 69% Strong Democrats Age 55-64
79% 76% 75% 74% 73% 73% 73% 73% 72% 72% 71% 71% 71%
AAF Higher Education Survey ~ January 19-22, 2014
7
Most voters do not think it is the state or federal government’s responsibility to control the cost of college tuition.
“Still thinking about this, who would you say should be most responsible for controlling the cost of college tuition. Should it be...the colleges and universities, state governments, the federal government, or parents and students who choose to pay for more expensive colleges, even though there are less expensive options.”
All of the Above 3% Other 1% Parents and Students 27%
Don't Know 2%
The Colleges and Universities 33%
Federal Government 15%
State Governments 19%
8
AAF Higher Education Survey ~ January 19-22, 2014
Among both Independents and Democrats, there is no clear consensus on who or what should be responsible for the cost of college tuition.
Republicans (38%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options State Governments The Federal Government All of the Above 41%
Independents (18%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options State Governments The Federal Government All of the Above 34%
Democrats (42%)
The Colleges and Universities Parents and students who choose to pay for more expensive colleges, even though there are less expensive options The Federal Government State Governments All of the Above 25%
29%
31%
25%
17% 9% 1%
19% 8% 6%
24% 20% 3%
AAF Higher Education Survey ~ January 19-22, 2014
9
Language is important. There is a clear difference of opinion when we test “taxpayer dollars” rather than “federal spending.”
“And, would you favor or oppose increased federal spending on federal student loans and grants for college students?”^
Total Favor: 60% Total Oppose: 37%
“And, would you favor or oppose increased spending of additional taxpayer dollars on federal student loans and grants for college students?”^^
Total Favor: 48% Total Oppose: 48%*
Strongly Oppose 20%
Don't Know 3%*
Strongly Favor 35%
Strongly Oppose 27%
Don't Know 3%*
Strongly Favor 26%
Somewhat Oppose 17%
*Denotes Rounding ^Split Sample A, N=399 ^^ Split Sample B, N=401
Somewhat Favor 25%
Somewhat Oppose 22%
Somewhat Favor 22%
10
AAF Higher Education Survey ~ January 19-22, 2014
Republicans and Independents oppose increasing taxpayer funding for federal loans and grants, while Democrats support it.
By Party
-9% +6%
Increase Federal Spending^
76% 44%
+54%
44%
53%
50%
22%
Additional Taxpayer Dollars^^
-13% -23% +27%
41%
54%
61% 38%
61% 34%
Republicans (38%)
^Split Sample A, N=399 ^^ Split Sample B, N=401
Independents (18%)
Democrats (42%)
Total Favor
Total Oppose
11
AAF Higher Education Survey ~ January 19-22, 2014
A majority of voters agree that the increased federal spending on student loans and grants has caused tuition to rise.
“Still thinking about this, I would like to read you a statement and please tell me if you agree or disagree with that statement. Increased federal government spending on student loans and grants has contributed to the rising cost of college tuition.”
Total Agree: 54% Total Disagree: 40%
Don't Know 6%
Strongly Disagree 20%
Strongly Agree 31%
Somewhat Disagree 20%
Somewhat Agree 23%
12
AAF Higher Education Survey ~ January 19-22, 2014
Republicans and Independents agree that federal government spending on loans and grants has contributed to rising tuition costs.
By Party
+36% +36% -15%
64%
64% 55% 40% 28% 28%
Republicans (38%)
Independents (18%) Total Agree Total Disagree
Democrats (42%)
13
AAF Higher Education Survey ~ January 19-22, 2014
“Still thinking about student loans, the average student owes twenty-six thousand five-hundred dollars after graduating from a four-year college. Do you believe a four-year college degree is worth this amount of student loan debt?”
Refused 1% Yes, worth that amount of debt 42% No, not worth that amount of debt 52%
A majority of voters do not believe a four-year college degree is worth $26,000 in debt.
Don't Know 5%
AAF Higher Education Survey ~ January 19-22, 2014
14
Voters across party lines agree that a four-year college degree is not worth the debt.
By Party
-4% -22% -12%
58% 44% 48% 36% 42%
54%
Republicans (38%)
Independents (18%) Yes, Worth It No, Not Worth It
Democrats (42%)
15
AAF Higher Education Survey ~ January 19-22, 2014
Younger voters are especially averse to taking on this amount of debt.
By Age
-37% -12% +4% 0% -5%
66% 54% 42% 29% 50% 46% 48% 48% 47%
42%
18-34 (20%)
35-44 (20%)
45-54 55-64 (19%) (22%) Yes, Worth It No, Not Worth It
65+ (18%)
16
AAF Higher Education Survey ~ January 19-22, 2014
Women are more resistant to take on significant student loan debt.
By Gender
-4% -16%
45%
49% 39%
55%
Men (48%) Yes, Worth It
AAF Higher Education Survey ~ January 19-22, 2014
Women (52%) No, Not Worth It
17
Voters across ideological lines agree that the debt is not worth it. Moderates are the most divided.
By Ideology
-24% -13% -2% -6% -15%
56% 41% 32%
54% 47%
49%
44%
50% 39%
54%
Very Conservative (17%)
Somewhat Conservative (21%)
Moderate (37%)
Somewhat Liberal (16%)
Very Liberal (8%)
Yes, Worth It
No, Not Worth It
18
AAF Higher Education Survey ~ January 19-22, 2014
Higher income earners are less concerned about the amount of debt from a four-year college degree.
By Income
-23% -19% +7%
59% 38%
57%
51%
44%
36%
Less than $40,000 (32%)
$40,000-$80,000 (24%) Yes, Worth It No, Not Worth It
$80,000+ (34%)
19
AAF Higher Education Survey ~ January 19-22, 2014
Men with degrees are most likely to believe that a four-year college degree is worth the debt.
By Education/Gender
-20% +13% -27% -4%
56%
55% 42% 34%
61% 45% 49%
36%
Men w/o Degree (24%)
Men w/ Degree (23%) Yes, Worth It
Women w/o Degree (28%) No, Not Worth It
Women w/ Degree (24%)
AAF Higher Education Survey ~ January 19-22, 2014
20
Neither parents or non-parents believe a four-year degree is worth the debt. Dads are divided.
By Kids
-9% -11% -18% +1%
52% 43% 41%
52% 39%
57% 47% 46%
Yes, Kids (35%)
No Kids (65%) Yes, Worth It
Moms (19%) No, Not Worth It
Dads (16%)
21
AAF Higher Education Survey ~ January 19-22, 2014
On average, voters think that college graduates should be paying twelve percent of their income towards their loans each month.
“Now thinking some more about student loans…Approximately, what percentage of their income should a college graduate with student loan debt have to pay towards their loans each month?”
12.2%
Mean Score
AAF Higher Education Survey ~ January 19-22, 2014 22
There is modest support for streamlining the student aid process even if it is a little more difficult to help the neediest students.
“Thinking further about student loans, would you favor or oppose simplifying and streamlining the student aid process to just one type of loan or one type of grant so that students know their eligibility sooner, even if it meant making it a little more difficult to help the neediest students?”
Total Favor: 52% Total Oppose: 43%
Don't Know Refused 1% 4%
Strongly Oppose 20%
Strongly Favor 25%
Somewhat Oppose 23%
Somewhat Favor 27%
AAF Higher Education Survey ~ January 19-22, 2014
23
Republicans and Independents share a similar view on streamlining the aid process.
By Party
+21% +16% -3%
57%
56% 47% 36% 40%
50%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
24
AAF Higher Education Survey ~ January 19-22, 2014
Streamlining the aid process is favored by voters of all income levels.
By Income
+3% +18% +8%
56% 49% 46% 38%
53% 45%
Less than $40,000 (32%)
$40,000-$80,000 (24%) Total Favor Total Oppose
$80,000+ (34%)
25
AAF Higher Education Survey ~ January 19-22, 2014
Voters are divided on where to place blame for the recent increase in student loan interest rates.
“As you may know, a few months ago, the President and Congress allowed interest rates on student loans to increase. Who or what do you think is most to blame for the interest rates on student loans increasing?”
Don't Know None of the 4% Other 2% Politicians in Both Parties 9% President Obama 14% Above 3% Refused 1%
Republicans in Congress 20%
26%
High Cost of College Tuition 35% Democrats in Congress 12%
26
AAF Higher Education Survey ~ January 19-22, 2014
All voters agree that the high cost of tuition is a major factor, but they also blame members of Congress from the other party.
Republicans (38%)
The high cost of college tuition Democrats in Congress President Barack Obama Politicians in both parties Don’t Know None of the Above Republicans in Congress Something Else 30% 26% 25% 7% 5% 3% 2% 2%
Independents (18%)
The high cost of college tuition President Barack Obama Republicans in Congress Politicians in both parties Democrats in Congress None of the Above Something Else Don’t Know 36% 17% 15% 13% 7% 5% 3% 2%
Democrats (42%)
The high cost of college tuition Republicans in Congress Politicians in both parties President Barack Obama Don’t Know Democrats in Congress Something Else None of the Above 39% 39% 9% 4% 4% 2% 1% 1%
AAF Higher Education Survey ~ January 19-22, 2014
27
A large majority of voters believe students receiving federal aid should have the freedom to attend any college or university.
“Thinking some more about federal student loans and grants, I would like to read you two statements about where students who receive federal student loans and grants should be able to attend college. After I read the statements, please tell me which comes closest to your own opinion.”
80% 18%
Some people say that students who receive federal student loans and grants should have freedom of choice and be able to attend any college or university they want.
…while…
Other people say that students who receive federal student loans and grants should only be permitted to attend colleges and universities that are approved by the federal government.
AAF Higher Education Survey ~ January 19-22, 2014
28
Most voters think that students and their parents are responsible for making sure they have an opportunity to get a college degree.
“Who is most responsible for making sure that all students have the opportunity to get a college degree.”
None of the Above 1% Colleges and Universities 9% The Federal Government 12%
All of the Above 3%
Parents of Students 32%
State Governments 7%
Students 36%
AAF Higher Education Survey ~ January 19-22, 2014
29
Voters across party lines say that students are responsible for making sure they have the opportunity to earn a college degree.
Republicans (38%)
Students Parents of Students The Federal Government Colleges and Universities State Governments All of the Above 39% 37% 8% 6% 5% 3%
Independents (18%)
Students Parents of Students Colleges and Universities State Governments The Federal Government All of the Above 37% 29% 10% 10% 5% 5%
Democrats (42%)
Students Parents of Students The Federal Government Colleges and Universities State Governments All of the Above 32% 28% 18% 10% 8% 3%
AAF Higher Education Survey ~ January 19-22, 2014
30
Voters strongly favor prior learning assessments and open online courses.
Ranked by % Strongly Favor
Prior learning assessments that determine whether the knowledge a student has obtained through previous education or work experience earns them college credit, which will help students avoid taking courses they do not need.
66% 5%9%*
89%
Massive open online courses that would offer unlimited enrollment and access via the Internet. These courses would be aimed at students who are unable to attend traditional classes on campus.
51% 9% 17%
82%*
Competency based learning, which is an approach to teaching and learning that focuses more on concrete skills than on abstract learning.
37% 6% 20%
75%
Strongly Favor
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
Total Favor
31
Voters strongly oppose the federal government tracking students after they graduate.
“Still thinking about the federal government and education, would you favor or oppose allowing the federal government to use personally identifiable information such as Social Security numbers, employment history, and salary to track students after college to determine the effectiveness of college programs?”
Total Favor: 34% Total Oppose: 64%
Don't Know 2%
Strongly Favor 13%
Somewhat Favor 21% Strongly Oppose 51% Somewhat Oppose 13%
AAF Higher Education Survey ~ January 19-22, 2014
32
Republicans and Independents are the most opposed to tracking students, but Democrats are also against it.
By Party
-49% -51% -6%
74%
74% 52%
46% 25%
23%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
33
AAF Higher Education Survey ~ January 19-22, 2014
Voters are much more likely to support the tracking if the student must consent to it first.
“And, would you be more likely or less likely to allow the federal government to track a student’s personally identifiable information such as Social Security numbers, employment history, and salary if the student first had to agree to allow this information to be tracked?” Total More Likely: 62% Total Less Likely: 34%
Top Groups: Much More Likely (28%)
Very Liberals White Democrats 45% 44% 41% 40% 39% 39% 38% 38% 37% 37% 36% 34% 32% 31%
34
Much Less Likely 23%
Don't Know 3%
Refused 1%
Yes, Student Debt
Much More Likely 28%
Somewhat Liberals Soft/Lean Democrats Age 18-34 Democrats Women with Degrees Strong Democrats Moms Northeast Region
Somewhat Less Likely 11%
Somewhat More Likely 34%
College Education+ African Americans Women
AAF Higher Education Survey ~ January 19-22, 2014
College Selection
Course offerings are the most important factor for half of likely voters.
“And, what information would you say is most important when picking a college...”
Don't Know 1%*
Cost of college 18% Reputation and name recognition of the college 10% Graduation rates of the college 11% Average student loan debt of graduates 3%
Other 1%
Proximity of college to home or work 6%
Courses the college offers 50%
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
36
Top Groups: Cost of College (18%)
Top Groups: Cost of College (18%)
African Americans Hispanics Women without Degrees Strong Democrats Women 18-34 Women 35-54 Moms Northeast Region High School or Less Education Democrats Age 35-44 Age 45-54 Moderates Some College Education Yes, Kids 25% 25% 25% 24% 24% 24% 24% 22% 22% 21% 21% 21% 21% 21% 21%
AAF Higher Education Survey ~ January 19-22, 2014
37
African Americans are the most likely to take into account the average earnings of graduates from individual college programs.
“And, when looking at colleges, how important is it to know the average earnings of graduates of individual programs at the college.”
Total Important: 76% Total Not Important: 24%* Not At All Important 9% Not Very Important 14% Don't Know 1%* Very Important 28%
Top Groups: Very Important (28%)
African Americans Strong Democrats High School or Less Education Men 18-34 Age 18-34 Very Conservatives Women 18-34 Women without Degrees Moms Yes, Student Debt Strong Republicans Democrats Southern Region 51% 38% 38% 37% 35% 35% 34% 34% 34% 34% 31% 31% 31%
Somwhat Important 48% * Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014
38
Republicans and Independents strongly oppose the President’s rankings proposal.
“As you may know, President Obama has proposed ranking colleges and universities based on a number of factors, including the average tuition they charge, the number of low-income students they enroll, and the amount of debt their graduates owe. The colleges and universities that score the highest in these rankings would potentially received more federal student aid money. Would you favor or oppose this proposal?”
Total Favor: 46% Total Oppose: 51%
Overall
-44% Refused 1% Strongly Favor 20%
By Party
-19% +36%
Strongly Oppose 33%
Don't Know 2%
71% 57% 38% 27%
67%
31%
Somewhat Oppose 18%
Somewhat Favor 26%
Republicans (38%)
Independents (18%)
Democrats (42%)
39
Total Favor
Total Oppose
AAF Higher Education Survey ~ January 19-22, 2014
Voters oppose giving the federal government the authority to set price controls on public colleges and universities.
“Thinking about a new topic, would you favor or oppose giving the federal government the authority to set price controls on public colleges and universities, as well as have the authority to penalize colleges and universities that they deem too expensive. Would you favor or oppose this proposal?”
Total Favor: 44%* Total Oppose: 55%
Don't Know 2%*
Strongly Favor 22%
Strongly Oppose 42% Somewhat Favor 21% Somewhat Oppose 13%
* Denotes Rounding
AAF Higher Education Survey ~ January 19-22, 2014 40
Both Republicans and Independents oppose giving the federal government this authority.
By Party
-49% -26% +30%
74% 63% 64%
37% 25%
34%
Republicans (38%)
Independents (18%) Total Favor Total Oppose
Democrats (42%)
41
AAF Higher Education Survey ~ January 19-22, 2014
Voters with graduate and professional education are most opposed to the federal government having this authority.
By Education
+2% -4% -16% -33%
66% 58% 50% 48% 47% 51% 42% 33%
High School or Less (24%)
Some College (29%) Total Favor
College Graduate (31%) Total Oppose
Graduate/Professional Education (16%)
42
AAF Higher Education Survey ~ January 19-22, 2014
The Bottom Line
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AAF Higher Education Survey ~ January 19-22, 2014
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`")0:#7&*21%*2,% R2,")"2,"2-1%*+"%&#'1"#9%*#782",%'2%-.71%7110"$%;.7#"%S"('&+*-1%2*++';#9%'))'1"% 7->%% %% V1@",%;.'%71%-'%:#*("%/'+%72-"+"1-%+*-"1%'2%1-0,"2-%#'*21%72&+"*1728$%OGE%'/%A'-"+1% :#*("%-."%.78.%&'1-%'/%&'##"8"%-07-7'2$%/'##';",%:9%aJI"+1%72%T'28+"11%<6QE=$% I+"17,"2-%J:*(*%<5KE=%*2,%S"('&+*-1%72%T'28+"11%<56E=>%\'-"+1%*&+'11%)*+-9%#72"1% 1*9%-."%.78.%&'1-%'/%&'##"8"%-07-7'2%71%('1-%-'%:#*("$%;7-.%)*+-71*21%*#1'%:#*(728% ("(:"+1%/+'(%-."%'-."+%)*+-9>%% %
45
AAF Higher Education Survey ~ January 19-22, 2014
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