Alberta Corporate Identity Manual

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The Alberta Government

Corporate Identity Manual
NOVEMBER 2015 : EDITION 20

CORPORATE IDENTITY MANUAL

Corporate Identity Manual

Table of Contents

1.0

1.0

Corporate Identity elements
Signature, colour, typeface, photography,
backgrounds

2.0 Alberta signature
Alberta, Government, Canada, Ministries, ABCs
3.0 Emblems of Alberta
Coat of arms, flag, Official Emblems of Alberta
4.0

Government Products
Stationery, PowerPoint, fact sheets, vehicles, etc

4.0 Products

Corporate Identity elements

1.1
The Alberta Signature
1.2 Introduction
1.4.1 Colour
1.5.1
Primary Typeface
1.6.1
Photography
1.7.1.1 Background Textures
2.0

Alberta signature

2.1 Introduction
2.2 Overview
2.2.1.1 Alberta Signature
2.2.2.1 Alberta Government Signature
2.2.3.1 Alberta Canada Signature
2.2.4.1 Alberta Ministry Signature
2.2.5.1 Ministry Branch, Program or Service
2.2.6.1 Branch, Program or Service - Multiple Ministry
2.2.7.3.1 Agency, Board, Commission (ABC) Signature
2.3.1
Alberta Government Signature Colours
2.4.1
Improper use
3.0
3.1.1
3.2.1
3.2.2
3.2.3
3.2.4
3.2.6
3.3.1
3.3.2
3.4

4.1.3
Minister Stationery
4.1.4
General Stationery
4.1.4.1.1 Business Card
4.1.4.2.1 Letterhead
4.1.4.3.1 Envelope
4.2.1.1 Presentation Folders
4.2.4
Mailing Label Style Guide
4.2.5
Forms Heading
4.3.1
PowerPoint Presentations
4.4.1
The Alberta Seal
4.5.1
Fact Sheet Templates
4.6.1
E-mail Footers
4.9.1 Vehicles
4.15.1 iPhone wallpapers

Emblems of Alberta
Official Emblems
Armorial Bearing of Alberta (Coat of Arms)
Protocol for Displaying the Coat of Arms
Protective Space
Size Range
Colour Reproduction
The Alberta Flag
Flying Alberta’s Flag
Alberta Shield and Flag Colours

The Alberta Government Corporate Identity Manual is constantly
being updated as new products and elements are created and
developed. Once new information is approved it will be added to
this manual. There may be gaps in the numbering sequence to
allow for the addition of new information into the correct location in
the manual. Missing numbers just means new information is
coming and does not mean pages are incorrectly missing.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

2.0
1.0

The Alberta
Corporate
IdentitySignature
Elements

CORPORATE IDENTITY MANUAL

1.1

Corporate Identity Elements

The Alberta Signature

The Alberta Signature is the main element in the Alberta
Corporate Identity and is used to represent the Alberta
Government in all communciations.
The Alberta Signature is a registered trademark that is
protected by the Trademarks Act of Canada.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.2

Corporate Identity Elements Introduction

Alberta’s corporate identity is a program that identifies the
Government of Alberta’s facilities, programs and services.
The program includes the Alberta Signature and the
emblems of Alberta, including the province’s coat of arms
and the flag.
For the corporate identity program to reflect the
government in an effective and positive way, it must be
applied consistently.
This manual will help ensure consistency by providing
standards and specifications for the use of Alberta’s
corporate identity in a variety of situations. The manual
should be followed for all printed and multi-media
government communications, including stationery, forms,
web sites, publications and signage.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.1

Corporate Identity Elements Colour

Colour is a strong and communicative element to any
corporate identity.
The Alberta Corporate Colour Pallette is bold and dynamic
and takes its inspiration from the richness and diversity of
our landscape. The harmonious blend of colours provides
great flexibility and will bring vibrance to all communication
materials.

DUSK

SKY

PANTONE 226

PANTONE 312

STONE
PANTONE 431

SUNSET
PANTONE 151

PASTURE
PANTONE 376

PRAIRIE
PANTONE 7406

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.2

Corporate Identity Elements

Corporate colours - Primary Palette

The Alberta Corporate Primary Colour Palette is bold and
vibrant, made up of the six colours used in the Alberta
Signature. These colours reflect our diverse landscape. The
consistent use of these core colours defines and reinforces
our distinctive character and should be used on all
communications and promotional materials.
We have enlisted the standards of the Pantone Matching
System (PMS), which is a universally recognized colour
matching system based on lithography printing inks. The
colour palettes include specific spot colour references for
both coated and uncoated paper stocks (please note that
these numbers may differ due to the way inks appear
on different stocks) and process match breakdowns
(CMYK) for printing applications with limited budgets. Also
included are RGB equivalents for use in word processing
and presentation software as well as hexadecimal
equivalents for emitted light and web applications.

E-mail [email protected] for more information or guidance.

PANTONE COATED
pantone 431C

PANTONE COATED
pantone 226C

PANTONE COATED
pantone 151C

PANTONE COATED
pantone 7406C

PANTONE COATED
pantone 376C

PANTONE COATED
pantone 312C

PANTONE UNCOATED
pantone 431U

PANTONE UNCOATED
pantone 226U

PANTONE UNCOATED
pantone 151U

PANTONE UNCOATED
pantone 7406U

PANTONE UNCOATED
pantone 382U

PANTONE UNCOATED
pantone 312U

CMYK
11C/1M/0Y/64K

CMYK
0C/99M/0Y/0K

CMYK
0C/48M/95Y/0K

CMYK
0C/18M/100Y/0K

CMYK
50C/0M/100Y/0K

CMYK
96C/0M/11Y/0K

RGB
106R/115G/123B

RGB
212R/0G/114B

RGB
255R/121G/0B

RGB
237R/183G/10B

RGB
119R/184G/0B

RGB
0R/170G/210B

HEXADECIMAL
# 5f6a72

HEXADECIMAL
# d40072

HEXADECIMAL
# ff7900

HEXADECIMAL
# edb700

HEXADECIMAL
# 77b800

HEXADECIMAL
# 00aad2

STONE

DUSK

SUNSET

PRAIRIE

PASTURE

SKY

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

Corporate Identity Elements

LIGHT

MIDTONES

The Secondary Colour Palette is designed to support and
complement the Primary Colour Palette. These colours
enable flexibility and variety in design.

Corporate colours - Secondary Palette
DARK

1.4.3

E-mail [email protected] for more information or guidance.

PANTONE COATED
pantone 432C

PANTONE COATED
pantone 229C

PANTONE COATED
pantone 168C

PANTONE COATED
pantone 7519C

PANTONE COATED
pantone 378C

PANTONE COATED
pantone 3025C

PANTONE UNCOATED
pantone 433U

PANTONE UNCOATED
pantone 229U

PANTONE UNCOATED
pantone 181U

PANTONE UNCOATED
pantone 7519U

PANTONE UNCOATED
pantone 378U

PANTONE UNCOATED
pantone 315U

CMYK
23C/2M/0Y/77K

CMYK
0C/100M/15Y/60K

CMYK
0C/57M/100Y/59K

CMYK
50C/60M/100Y/48K

CMYK
34C/0M/100Y/60K

CMYK
100C/17M/0Y/51K

RGB
54R/66G/74B

RGB
104R/33G/69B

RGB
110R/51G/25B

RGB
100R/82G/70B

RGB
84R/95G/29B

RGB
0R/80G/114B

HEXADECIMAL
# 36424a

HEXADECIMAL
# 682145

HEXADECIMAL
# 703319

HEXADECIMAL
# 645246

HEXADECIMAL
# 545f1d

HEXADECIMAL
# 005072

PANTONE COATED
pantone 429C

PANTONE COATED
pantone 234C

PANTONE COATED
pantone 167C

PANTONE COATED
pantone 132C

PANTONE COATED
pantone 377C

PANTONE COATED
pantone 314C

PANTONE UNCOATED
pantone 428U

PANTONE UNCOATED
pantone 234U

PANTONE UNCOATED
pantone 159U

PANTONE UNCOATED
pantone 139U

PANTONE UNCOATED
pantone 369U

PANTONE UNCOATED
pantone 3135U

CMYK
3C/0M/0Y/32K

CMYK
6C/100M/0Y/26K

CMYK
0C/60M/100Y/17K

CMYK
0C/37M/100Y/23K

CMYK
45C/0M/100Y/24K

CMYK
100C/0M/9Y/30K

RGB
165R/172G/176B

RGB
165R/0G/105B

RGB
192R/80G/23B

RGB
164R/119G/0B

RGB
113R/149G/0B

RGB
0R/129G/171B

HEXADECIMAL
# a5acb0

HEXADECIMAL
# a50069

HEXADECIMAL
# c05017

HEXADECIMAL
# a47700

HEXADECIMAL
# 719500

HEXADECIMAL
# 0081ab

PANTONE COATED
pantone 427C

PANTONE COATED
pantone 224C

PANTONE COATED
pantone 149C

PANTONE COATED
pantone 7403C

PANTONE COATED
pantone 382C

PANTONE COATED
pantone 305C

PANTONE UNCOATED
pantone 427U

PANTONE UNCOATED
pantone 238U

PANTONE UNCOATED
pantone 148U

PANTONE UNCOATED
pantone 7403U

PANTONE UNCOATED
pantone 381U

PANTONE UNCOATED
pantone 310U

CMYK
0C/0M/0Y/11K

CMYK
1C/63M/0Y/0K

CMYK
0C/23M/47Y/0K

CMYK
0C/10M/50Y/0K

CMYK
29C/0M/100Y/0K

CMYK
51C/0M/9Y/0K

RGB
209R/212G/211B

RGB
239R/105G/185B

RGB
253R/202G/144B

RGB
235R/206G/123B

RGB
190R/214G/0B

RGB
95R/206G/234B

HEXADECIMAL
# d1d4d3

HEXADECIMAL
# ef69b9

HEXADECIMAL
# fdc688

HEXADECIMAL
# ebce7b

HEXADECIMAL
# bed600

HEXADECIMAL
# 5fceea

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.4

Corporate Identity Elements Colour - Tone on Tone

Colour is used as one of the key elements to define the
look of our Corporate Identity. We use a tone-on-tone
approach of compatible colour combinations. They are
neighbours on the colour wheel and live harmoniously.

E-mail [email protected] for more information or guidance.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

Reaching
our full
Potential.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.5.1

Corporate Identity Elements

When using colour with photography, the use of
colour should always feel complementary to the
image.
To achieve this, choose a colour from the full palette
that is closest to the dominant colour in the selected
photograph.

Colour with Photography

Reaching
our full
Potential

.

Reaching
our full
Potential

.

Reaching
our full
Potential

.

Reaching
our full
Potential

.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.5.2

Corporate Identity Elements

Colour with Photography

Reaching
our full
Potential

.

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our full
Potential

.

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dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
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velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

E-mail [email protected] for more information or guidance.

Reaching
our full
Potential

.

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dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
luptatis nonsecte del ilis ex el ullandre consequam dunt pratin
velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

Reaching
our full
Potential

.

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dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
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velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.6

Corporate Identity Elements Overlayed Colour

Overlayed colour on photography is another way to bring
the colour palette to life in applications. Use of colour
should always feel complementary to the image. Choose
colours from the full colour palette that are closest to the
dominant colour in the selected photograph.

Reaching
our full
Potential

Reaching
our full
Potential

.

.

Ure cor sum del esse tem venit volorem el ea aut la consequi tem
dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
luptatis nonsecte del ilis ex el ullandre consequam dunt pratin
velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

Reaching
our full
Potential

Reaching
our full
Potential

.

.

Ure cor sum del esse tem venit volorem el ea aut la consequi tem
dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
luptatis nonsecte del ilis ex el ullandre consequam dunt pratin
velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

E-mail [email protected] for more information or guidance.

Ure cor sum del esse tem venit volorem el ea aut la consequi tem
dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
luptatis nonsecte del ilis ex el ullandre consequam dunt pratin
velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

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dit lorperosto exercil iquisl duipisl ullum nullan eugait lutat. Ut lor
inis adipsum dolore vel dolore dolorem nos ad magna adiam nulput
alit alis eliquis nisisl iril dion ea consectem dolendit veraesequat
luptatis nonsecte del ilis ex el ullandre consequam dunt pratin
velesto consenisit vulputpat wismodiam quat iriureet do dipsum
zzriureet ese duisi.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.4.7

Corporate Identity Elements

DO:
DO:
DO:

DO:

DO:

Colour Overview

control use of colour
use colours that complement photographs or backgrounds
use colours for type that have adequate contrast to the
background or photograph
use screens of colours where needed to
provide contrast to backgrounds
email [email protected] for guidance if you are not sure

E-mail [email protected] for more information or guidance.

DON’T:


use colours for type that do not have adequate
contrast to the background or photograph

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.5.1

Corporate Identity Elements

Typography is a strong extension of our Brand’s personality
and plays a major role in creating a consistent look for
Alberta across all communications and promotional
materials.
HELVETICA NEUE has been selected for its versatility
and legibility for large amounts of body copy. It offers many
weights and styles which provide a large amount of design
flexibility for all graphic communications.
The integrity of the font should be maintained at all times.
No vertical or horizontal scaling, no added stroke, etc.
To ensure consistency please, make sure you use
HELVETICA NEUE and not regular Helvetica.
When purchasing this type suite, be sure to select the
HELVETICA NEUE Family.
Due to licensing restrictions, we are unable to provide
copies of this typeface.

27 Ultra Light Condensed
27 Ultra Light Condensed Oblique
37 Thin Condensed
37 Thin Condensed Oblique
47 Light Condensed
47 Light Condensed Oblique
57 Condensed
57 Condensed Oblique
67 Medium Condensed
67 Medium Condensed Oblique
77 Bold Condensed
77 Bold Condensed Oblique
87 Heavy Condensed
E-mail [email protected] for more information or guidance.

Primary Typeface

Aa
aaaaaaa

87 Heavy Condensed Oblique
97 Black Condensed
97 Black Condensed Oblique
107 Extra Black Condensed
107 Extra Black Condensed Oblique
25 Ultra Light
26 Ultra Light Italic
35 Thin
36 Thin Italic
45 Light
46 LIght Italic
55 Roman
56 Italic

65 Medium
66 Medium Italic
75 Bold
76 Bold Italic
85 Heavy
86 Heavy Italic
95 Black
96 Black Italic
23 Ultra Light Extended
23 Ultra Light Extended Oblique
33 Thin Extended
34 Thin Extended Oblique
43 Light Extended

43 Light Extended Oblique
53 Extended
53 Extended Oblique
63 Medium Extended
63 Medium Extended Oblique
73 Bold Extended
73 Bold Extended Oblique
83 Heavy Extended
83 Heavy Extended Oblique
93 Black Extended
93 Black Extended Oblique

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.5.2

Corporate Identity Elements

Helvetica Neue

25 Ultra Light

Helvetica Neue - examples
Helvetica Neue

55 Roman

Helvetica Neue

85 Heavy

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica Neue

Helvetica Neue

Helvetica Neue

26 Ultra Light Italic

56 Italic

86 Heavy Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica Neue

Helvetica Neue

Helvetica Neue

35 Thin

65 Medium

95 Black

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica Neue

Helvetica Neue

Helvetica Neue

36 Thin Italic

66 Medium Italic

96 Black Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica Neue

Helvetica Neue

Helvetica Neue

45 Light

75 Bold

57 Condensed

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica Neue

Helvetica Neue

Helvetica Neue

46 Light Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

E-mail [email protected] for more information or guidance.

76 Bold Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

53 Extended

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTU
VWXYZ
1234567890

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.5.3

Corporate Identity Elements

Aa

Substitute Typeface - Arial

When the primary typeface, HELVETICA NEUE is
unavailable for use, use Arial in its place.
Arial is readily available within word processing,
spreadsheets and presentation programs and will be used
for all internally produced documents as well as for
correspondence. Common usage includes: letters, labels,
memos, PowerPoint, invoices, forms and binders.
Not all versions of Arial shown below may be available on
all computers.

Arial

Regular

Arial

Bold

Arial Narrow

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

Arial

Arial

Arial Black

Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

E-mail [email protected] for more information or guidance.

Bold Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()_+{}|:”<>?

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.5.4

Corporate Identity Elements

Adobe Garamond may be used for BODY COPY ONLY
when Helvetica Neue is not appropriate.

E-mail [email protected] for more information or guidance.

Substitute Typeface - Garamond

Aa

Adobe Garamond Regular

Adobe Garamond Semibold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Adobe Garamond Italic

Adobe Garamond Semibold Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.5.5

Corporate Identity Elements

DO:
DO:
DO:
DO:
DO:

Typography Overview

use the specified fonts
make the size easily readable for your audience
use size and weight to create contrast
remember that less is more
email [email protected] for guidance if you are not sure

E-mail [email protected] for more information or guidance.

DON’T:
DON’T:
DON’T:
DON’T:

use vertical or horizontal scaling
add a stokes or outline
add drop shadows
cram too much in. Less is more

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.6.1

Corporate Identity Elements

Photography

Photography is another key element of the Corporate
Identity. It should be used to show a unique, unexpected
and surprising perspective of Alberta. Images should be
thought-provoking and inspiring; warm with an element
of vibrancy creating a sense of place. Photography
should communicate one or more of the elements of our
corporate identity.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.6.2

Corporate Identity Elements

Photo Library

Alberta_0001.jpg

Alberta_0002.jpg

Alberta_0003.jpg

Alberta_0004.jpg

Alberta_0005.jpg

Alberta_0006.jpg

Alberta_0007.jpg

Alberta_0008.jpg

Alberta_0009.jpg

Alberta_0010.jpg

Alberta_0011.jpg

Alberta_0012.jpg

Alberta_0013.jpg

Alberta_0014.jpg

Alberta_0015.jpg

Alberta_0016.jpg

Alberta_0017.jpg

Alberta_0018.jpg

Alberta_0019.jpg

Alberta_0020.jpg

Alberta_0021.jpg

Alberta_0022.jpg

Alberta_0023.jpg

Alberta_024.jpg

Alberta_0025.jpg

Alberta_0026.jpg

Alberta_0027.jpg

Alberta_0028.jpg

Alberta_0029.jpg

Alberta_0030.jpg

Alberta_0031.jpg

Alberta_0032.jpg

Alberta_0033.jpg

Alberta_0034.jpg

Alberta_0035.jpg

Alberta_0036.jpg

Alberta_0037.jpg

Alberta_0037.jpg

Alberta_0039.jpg

Alberta_0040.jpg

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.6.6

Corporate Identity Elements

DO:
DO:
DO:

Photography Overview

use interesting crops
use images that show unexpected viewpoints of Alberta
email [email protected] for guidance if you are not sure

E-mail [email protected] for more information or guidance.

DON’T:
DON’T:
DON’T:

use images or models that look staged or posed
use images that are not distinctly Albertan
recolour images in an unnatural way

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.1

Corporate Identity Elements

Background Textures

To build upon our corporate identity elements, a series
of stylized abstract landscapes have been developed to
provide background textures. The landscapes take their
inspiration from the diversity and richness of Alberta. From
the blues of our lakes, across our golden prairies, into the
greens of our forests to the endless skies and the northern
lights and to the streets of our cites.

E-mail [email protected] for more information or guidance.

The Prairies

The Forests

Northern Lights

City Scape

The Lakes

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.2.1

Corporate Identity Elements

Background Textures - Theme

A themed set of abstract background textures are
available.

E-mail [email protected] for more information or guidance.

Prairie 1

Prairie 2

Mountains 1

Mountains 2

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.2.2

Corporate Identity Elements

Background Textures - Theme

A themed set of abstract background textures are
available.

Aqueous 1

Aqueous 2

Aqueous 3

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.3.1

Corporate Identity Elements

Background Textures - Ministry 1

Another set of background patterns has been developed to
help reflect ministry specific elements.

Technology

Infrastructure

The Rose

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.3.2

Corporate Identity Elements

Background Textures - Ministry 2

Another set of background patterns has been developed to
help reflect ministry specific elements.

E-mail [email protected] for more information or guidance.

Agriculture

Culture

Education

Employment

Energy

Environment

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.1.3.3

Corporate Identity Elements

Background Textures - Ministry 3

Another set of background patterns has been developed to
help reflect ministry specific elements.

Health

E-mail [email protected] for more information or guidance.

Justice

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.1

Corporate Identity Elements

Background Textures - Greyscale

To build upon our corporate identity elements, a series
of stylized abstract landscapes have been developed to
provide background textures. The landscapes take their
inspiration from the diversity and richness of Alberta. From
the blues of our lakes, across our golden prairies, into the
greens of our forests to the endless skies and the northern
lights and to the streets of our cites.
When producing materials designed for print, it may be
more economical to reduce the number of colours used. A
one-colour version of the fact sheet templates have been
developed. These versions reproduce well when printed in
black and white

E-mail [email protected] for more information or guidance.

The Prairies

The Forests

Northern Lights

City Scape

The Lakes

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.2.1

Corporate Identity Elements

Background Textures - Theme - Greyscale

A themed set of abstract greyscale background textures
are available.

E-mail [email protected] for more information or guidance.

Prairie 1

Prairie 2

Mountains 1

Mountains 2

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.2.2

Corporate Identity Elements

Background Textures - Theme - Greyscale

A themed set of abstract greyscale background textures
are available.

Aqueous 1

Aqueous 2

Aqueous 3

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.3.1

Corporate Identity Elements

Background Textures - Ministry 1 - Greyscale

Another set of greyscale background patterns has been
developed to help reflect ministry specific elements.

Technology

Infrastructure

The Rose

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.3.2

Corporate Identity Elements

Background Textures - Ministry 2 - Greyscale

Another set of greyscale background patterns has been
developed to help reflect ministry specific elements.

E-mail [email protected] for more information or guidance.

Agriculture

Culture

Education

Employment

Energy

Environment

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

1.7.2.3.3

Corporate Identity Elements

Background Textures - Ministry 3 - Greyscale

Another set of greyscale background patterns has been
developed to help reflect ministry specific elements.

Health

E-mail [email protected] for more information or guidance.

Justice

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

2.0

The
TheAlberta
AlbertaSignature
Signature

CORPORATE IDENTITY MANUAL

2.1

The Alberta Signature

The Alberta signature must be used to identify the Alberta
Government on all communications including external,
internal and third party communications as requested.

Introduction

Alberta signature

Wordmark

The integrity of the logo must be respected at all times.
Never recreate or modify in any way. Always use the
approved electronic file which can be provided by
contacting the appropriate Communications office.

Identifier

Symbol

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2

The Alberta Signature

The Alberta signature must be used to identify the Alberta
Government on all communications including external,
internal and third party communications as requested. The
Alberta signature is available in a variety of formats
depending on the required use.

Overview

2.2.1.1

Alberta Signature

2.2.2.1

Alberta Government Signature

2.2.3.1

Alberta Canada Signature

2.2.4.1

Alberta Ministry Signature

2.2.5.1


Ministry Branch, Program or
Service Signature

2.2.6.1



Government Branch, Program
or Service Signature
- Multiple Ministry

2.2.7.1


Agency, Board or Commission
(ABC) Signature

The integrity of the logo must be respected at all times.
Never recreate or modify in any way. Always use the
approved electronic file which can be provided by
contacting the appropriate Communications office.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.1.1

The Alberta Signature

Alberta signature

Alberta signature logo
The Alberta signature logo is a simplified version of the
Alberta Government signature and can be used when the
communication piece is less formal or when it will be used
at a greatly reduce size where the ‘Government’ word will
be too small to be properly reproduced.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.1.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta signature logo to maintain visual clarity and to
provide maximum impact. The minimum protective space
is X, where X is equal to the height of the period symbol.
This space is required around all sides of the logo. This
applies to positioning around other printed elements, as
well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Alberta signature - Buffer Zone, Minimum Size
x

x

x

x

x
Vertical logo - Buffer zone

Logo Minimum Size
.75”
19.05mm

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.2.1

The Alberta Signature

Alberta Government signature

Vertical and Horizontal logos
Vertical and horizontal versions have been designed for
each Alberta Government signature logo to allow flexibility
for a range of applications.
The Alberta Government signature should be used
wherever possible.
Horizontal logo

Vertical logo

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.2.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta Government signature logo to maintain visual
clarity and to provide maximum impact. The minimum
protective space is X, where X is equal to the height of the
period symbol. This space is required around all sides of
the logo. This applies to positioning around other printed
elements, as well as from background field edges, trim and
rules.

Alberta Government signature - Buffer Zone, Minimum Size
x

x

x

x

Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

x
Horizontal logo - Buffer zone

x

x

x

Horizontal Logo Minimum Size
1.25”
31.75mm

x

x
Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

Vertical Logo Minimum Size
.75”
19.05mm

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.3.1

The Alberta Signature

Alberta Canada signature

Vertical and Horizontal logos
Vertical and horizontal versions have been designed for
each Alberta Canada logo to allow flexibility for a range of
applications. This version of the signature should be used
on products where the intended audience is outside
Canada.
Vertical layout with Canada Qualifier
This is the prefered format.
Horizontal layout with Canada Qualifier
This should be used when space prohibits that use of the
vertical Alberta Canada logo.

Vertical signature

Horizontal signature

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.3.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta Canada signature logo to maintain visual clarity
and to provide maximum impact. The minimum protective
space is X, where X is equal to the height of the period
symbol. This space is required around all sides of the logo.
This applies to positioning around other printed elements,
as well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Alberta Canada signature - Buffer Zone, Minimum Size
x

x

x

x

x
Horizontal logo - Buffer zone

x

x

x

Horizontal Logo Minimum Size
1.25”
31.75mm

x

x
Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

Vertical Logo Minimum Size
.75”
19.05mm

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.4.1

The Alberta Signature

Alberta Ministry signature

Vertical and Horizontal Logos
Vertical and horizontal versions have been designed for
each Alberta Ministry signature logo to allow flexibility for a
range of applications.
This version of the logo may only be used on internal
material. See page 4.1.4 under ‘Ministry logo use’ for
exemptions and additional information.
Horizontal logo

Vertical logo

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.4.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta Ministry signature logo to maintain visual clarity
and to provide maximum impact. The minimum protective
space is X, where X is equal to the height of the period
symbol. This space is required around all sides of the logo.
This applies to positioning around other printed elements,
as well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Alberta Ministry signature - Buffer Zone, Minimum Size
x

x

x

x

x
Horizontal logo - Buffer zone

x

x

x

x

x

Horizontal Logo Minimum Size
.75”
19.05mm

Vertical Logo Minimum Size
.75”
19.05mm

Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.4.3

The Alberta Signature

Alberta Ministry signature - Horizontal layout

Horizontal layout
The Government of Alberta logos with ministry identifiers
are used in communications when the identification of a
specific ministry is essential.
They can only be used internally. See page 4.1.4 under
‘Ministry logo use’ for exemptions and additional
information.
Logos have been created for every Government of Alberta
Ministry in a horizontal layout to be used when vertical
space is limited.
Various versions have been designed for each Ministry to
allow flexibility for a wide range of applications.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.4.4

The Alberta Signature

Alberta Ministry signature - Vertical layout

Vertical layout
The Government of Alberta logos with ministry identifiers
are used in communications when the identification of a
specific ministry is essential.
They can only be used internally. See page 4.1.4 under
‘Ministry logo use’ for exemptions and additional
information.
Logos have been created for every Government of Alberta
Ministry in a vertical format to be used when horizontal
space is limited.
Various versions have been designed for each Ministry to
allow flexibility for a wide range of applications.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.5.1

The Alberta Signature

Ministry Branch, Program or Service

Sometimes situations arise where there is a need for a
Ministry logo to identify a particular branch, program or
service. Special logos can be created for this situation and
would follow the standard logo rules.
These logos can only be used internally. See page 4.1.4
under ‘Ministry logo use’ for exemptions and additional
information.
Horizontal logo

Vertical logo

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.5.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta Ministry signature logo to maintain visual clarity
and to provide maximum impact. The minimum protective
space is X, where X is equal to the height of the period
symbol. This space is required around all sides of the logo.
This applies to positioning around other printed elements,
as well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Ministry Branch, Program or Service - Buffer Zone, Minimum Size
x

x

x

x

x
Horizontal logo - Buffer zone

x

x

x

Horizontal Logo Minimum Size
.75”
19.05mm

Vertical Logo Minimum Size

x

x

.75”
19.05mm

Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.6.1

The Alberta Signature

Government Branch, Program or Service - Multiple Ministry

Sometimes situations arise where there is a need for a logo
to identify a particular branch, program or service that may
not belong to one particular ministry but may operate for
multiple ministries.
In this situation no specific ministry is mentioned but
‘Government’ will be used as the main identifier.

Horizontal logo

Vertical logo

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.6.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta Ministry signature logo to maintain visual clarity
and to provide maximum impact. The minimum protective
space is X, where X is equal to the height of the period
symbol. This space is required around all sides of the logo.
This applies to positioning around other printed elements,
as well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Government Branch, Program or Service - Buffer Zone, Minimum Size
x

x

x

x

x
Horizontal logo - Buffer zone

x

x

x

Horizontal Logo Minimum Size
.75”
19.05mm

Vertical Logo Minimum Size

x

x

.75”
19.05mm

Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.1

The Alberta Signature

Agency, Board or Commission (ABC) signature

Vertical and Horizontal logos
Vertical and horizontal versions can be designed for
Alberta ABC signature logos to allow flexibility for a range
of applications.

For assistance or further information regarding Authorized
Registy Agent logos, contact Agent Support:
Phone: 1-866-301-6209
Email: [email protected]
For assistance or further information regarding Authorized
Marriage Commisioner logos, contact Service Alberta
Communications:
Phone: 1-780-415-6051
Email: [email protected]

Horizontal logo examples

Vertical logo examples

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.2

The Alberta Signature

Protective Space
Always maintain the minimum protective space around the
Alberta ABC signature logo to maintain visual clarity and to
provide maximum impact. The minimum protective space
is X, where X is equal to the height of the period symbol.
This space is required around all sides of the logo. This
applies to positioning around other printed elements, as
well as from background field edges, trim and rules.
Minimum Size
Minimum size refers to the smallest size at which the logo
may be reproduced to ensure its legibility.

Agency, Board or Commission signature - Buffer Zone, Minimum Size
x

x

x

x

x
Horizontal logo - Buffer zone

x

x

x

Horizontal Logo Minimum Size
.75”
19.05mm

Vertical Logo Minimum Size

x

x

.75”
19.05mm

Vertical logo - Buffer zone

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.3.1

The Alberta Signature

Agency, Board or Commission Relationship Introduction

There are many entities other than departments that
are part of the Government of Alberta. These entities
are referred to by various names including: agencies,
boards, commissions, councils, tribunals and delegated
administrative organizations (ABCs). Whatever title is
used they all have the following characteristics in
common; they are:
• established by government but not part of a
government department;
• have been given responsibility to perform a public
function;
• are accountable to government, and;
• have some degree of autonomy from government.

Working with the corporate identity

A subset of this large group of ABCs are defined by
both the Public Agencies Governance Framework and
the Alberta Public Agencies Governance Act (APAGA)
as “public agencies.” What distinguishes them is that
government holds the primary power of appointment,
i.e. appoints a majority of members to these agencies.
ABCs wide range of responsibilities:
• delivering services;
• providing advice;
• adjudicating disputes;
• providing regulatory oversight;
• administering financial assets;
• selling goods and services through commercial
enterprises.

For public agencies, communications should be addressed
in the Agency’s Mandate and Roles document. This should
clarify to what extend the Government of Alberta will be visually
represented in the agency’s communications. For all ABCs,
the Department should provide some direction based on the
agreement between the responsible Minister (or delegate) and
the Chair (or delegate) of the ABC. This direction would be based
on how the ABC is classified according to the list below and on
the information from the four subsequent pages (2.2.7.3.2 to
2.2.7.3.5.)
For the purpose of working with the corporate identity these
guidelines divide ABCs into four groups based on their function
and mandate, and the related need to either show a close
relationship with government or to show that they operate with
some independence from government.
The four relationship groups are:
• Very strong;
• Moderately close;
• Somewhat independent;
• Independent.
ABCs with a very strong relationship to government adopt the
Government of Alberta logo and style as their own.
Those with a moderately close relationship can have their own
logo and use the Government of Alberta logo for added support.
ABCs with a somewhat independent relationship from
government will use only their logo with a line of text to explain
the relationship, potentially “An agency of the Government of
Alberta.”
Finally, those ABCs that because of their purpose and mandate
need to show that they operate independent from government
need no acknowledgement to their relationship with government
and may develop their own visual identity program.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.3.2

The Alberta Signature

Agency, Board or Commission - Very Strong Relationship

Very Strong Relationship
A very strong relationship would occur when the ABC
is closely identified with the ministry and Government
of Alberta. The Government of Alberta identity would
be significant and the main focus of the identity. In
this situation the Government of Alberta signature and
corporate identity program would be the controlling identity
and all documents, websites, stationery and branding
would follow the Government of Alberta corporate identity
rules.
The ABC may or may not create a separate logo but this
would be at the discretion of the minister. If a logo is
developed it would be positioned according to the existing
corporate identity manual.
All products developed for the ABC would use the
provincial signature, corporate colors and typeface.
Language, graphics and photos would be consistent
with the corporate identity manual and other government
products.






Use Government of Alberta logo with ministry name
ABC is identified similarly to a branch or division
Use Government of Alberta approved stationery
May use approved ABC logo
Products developed for the ABC follow the Government
of Alberta corporate identity manual for colours,
typeface, graphics, etc.
• Follow Government of Alberta website look and feel

International and
Intergovernmental Relations

Foreign Policy Advisory Commission
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada
Tel 780-427-9569
Fax 780-422-1052
www.alberta.ca

International and
Intergovernmental Relations
Foreign Policy Advisory Commission
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada

Peter Snell, B.Comm, MB, LLD
Senior International Advisor

International and
Intergovernmental Relations

Foreign Policy Advisory Commission
Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9569 Fax 780-422-1052
Cell 780-987-3434
[email protected]
www.alberta.ca

The examples on this page are not a real ABC. These are
examples of layout and format only.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.3.3

The Alberta Signature

Agency, Board or Commission - Moderately Close Relationship

Moderately Close Relationship
A moderately close relationship would allow for some
flexibility to the corporate identity manual. Some of
these agencies would be public agencies.

Foreign Policy
Advisory Commission

Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada
Tel 780-427-9569
Fax 780-422-1052
www.alberta.ca

If developed, an ABC logo would figure prominently
although the Government of Alberta signature would
still be visible.
The ABC would still follow the main structure of the
corporate identity manual although the ministry title
need not be included or mentioned. The name of the
ABC would be used in place of the ministry title and
would follow the guidelines in section 2.2.7.1 of this
manual.

Foreign Policy
Advisory Commission
Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada

The website would use the Government of Alberta
templates with the ABC logo positioned in the top
banner.
• Use Government of Alberta signature with the ABC title
• Agency name is prominent and replaces the ministry title
• The Government of Alberta ministry title need not be
included
• Use Government of Alberta approved stationery
• Products developed for the ABC follow the Government
of Alberta corporate identity manual for colours,
typeface, graphics, etc.
• Follow Government of Alberta website look and feel with
agency logo in banner graphic

Peter Snell, B.Comm, MB, LLD
Senior International Advisor

Foreign Policy Advisory Commission
Office of the Commissioner

3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9569 Fax 780-422-1052
Cell 780-987-3434
[email protected]
www.alberta.ca

The examples on this page are not a real ABC. These are
examples of layout and format only.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.3.4

The Alberta Signature

Agency, Board or Commission - Somewhat Independent Relationship

Somewhat Independent Relationship
The ABC would be able to create their own corporate
identity but must include the words “An agency of the
Government of Alberta”.

FOREIGN POLICY
ADVISORY COMMISSION

Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9569
Fax 780-422-1052
www.fpac.ca

Use of the Government of Alberta signature or ministry title
is not required.
• Use agency stationery with words “An agency of the
Government of Alberta”
• Government of Alberta needs to be identified on
products as a Government of Alberta agency

FOREIGN POLICY
ADVISORY COMMISSION
Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
An agency of the Government of Alberta

FOREIGN POLICY
ADVISORY COMMISSION
Peter Snell, B.Comm, MB, LLD (Hon)
Senior International Advisor

Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada

Tel 780-427-9569
Fax 780-422-1052
Cell 780-987-3434
[email protected]
www.fpac.ca

An agency of the Government of Alberta

The examples on this page are not a real ABC. These are
examples of possible layout and format only.
E-mail [email protected] for more information or guidance.

An agency of the Government of Alberta

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.2.7.3.5

The Alberta Signature

Agency, Board or Commission - Independent Relationship

Independent Relationship
To do their job effectively, sometimes an ABC needs to
distance themselves from the Government of Alberta. In
these cases the ABC would develop their own branding
and corporate identity program.

FOREIGN POLICY
ADVISORY COMMISSION
Office of the Commissioner
3rd floor, Flinders Building, 11589 - 98 Avenue NW, Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9569 • Fax 780-422-1052 • www.fpac.ca

The Government of Alberta signature does not need to be
used on any products.
The ABC can create their own corporate identity program
for all logos, products and websites.





No Government of Alberta signature
ABC to create their own corporate identity guidelines
Use agency stationery
Use agency branded website

FOREIGN POLICY
ADVISORY COMMISSION

Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada

These agencies would include Designated Administrative
Organizations, professional associations and other ABCs
that are not public agencies.
FOREIGN POLICY
ADVISORY COMMISSION
Peter Snell, B.Comm, MB, LLD
Senior International Advisor

Office of the Commissioner
3rd floor, Flinders Building
11589 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada

Tel 780-427-9569
Fax 780-422-1052
Cell 780-987-3434
[email protected]
www.fpac.ca

The examples on this page are not a real ABC. These are
examples of possible layout and format only.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.3.1

The Alberta Signature

Alberta Government Signature Colours

Colour version
• This is the standard layout for identifying Alberta
Government
• The logo is available in five of the primary corporate
colours; the exception beng Stone
• Sky (blue) is the default colour. It is the only colour
permitted on office stationery and should be used for
serious or official Alberta Government documents.

• Dusk

• Prairie

• Sunset

• Available in EPS, JPG and PNG format. Other formats
available upon request
• Available as Spot colour for Coated and Uncoated paper

• Pasture

• Available in CMYK and RGB colours
Black only version

• Sky (blue) is the default colour

• Greyscale black and RGB black
• Available in EPS, JPG and PNG format. Other formats
available upon request

• Greyscale

Reverse Black version
• To be used on backgrounds where there is sufficient
contrast for both the white areas and theblack areas
• When used on a grey backgroudn the range is to be
between 40% and 60% black

• Black

• Reverse Black

• Available in EPS and PNG format only
Reverse version

• Reverse

• Available in EPS and PNG format only
• Colour reverse

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.3.2

The Alberta Signature

Alberta and Alberta Ministry Signature Colours

Alberta Signature only
• To be used when space is extremely limited
• Black and reverse also available
• Available in five different colours

Alberta Canada
• For international use
• Use Sky (blue) only
• Black and reverse also available
• When used over a darker background there should be
white in the background of the flag. The full reverse
version does not have white in the background of the
flag.

Alberta Ministries/Branchs/ABCs
For internal use only.
• Other colors may be used
• Black and reverse also available
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

The Alberta Signature

This version of the Alberta signature is particularly effect
when used in combination with the primary colours.
Special care should be taken when using this version of
the Alberta signature to ensure there is sufficient contrast
for both the white and black areas of the signature and
the background.
Although this colour scheme is not included in the
standard set of electronic files, they can be created upon
request.

* NOTE: Although this version on Stone may look
acceptable on computer monitors and TV
screens, it should be avoided on print
documents as the contrast is insufficient to
produce a correct Alberta signature.


If the intention of the main product is for digital
viewing (eg; Powerpoint) it is understood that
the product may also be printed. As it would not
be feasable to create two documents (one
digital and one for print) it is acceptable to
create a single document only.


Alberta Signature - Reverse with Black

STONE* SKY PASTUREPRAIRIE SUNSET DUSK

2.3.3

Acceptable range for printed
documents with a grey background

For black and white print this should only be on
a black background in the range of 40% to 60%.

10%

E-mail [email protected] for more information or guidance.

20%

30%

40%

50%

60%

70%

80%

90%

100%

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.4.1

The Alberta Signature

Improper use

Avoid any instances which causes any of the Alberta
signature logos to become altered or modified in any way.
The following are some examples of situations to avoid.
Approved electronic files can be provided by contacting
the appropriate Communications office.

Municipal Affairs
Government or Ministry size
Do not add alter the size of the
government or ministry title.

Government or Ministry color
Do not add alter the colour of the
government or ministry title.

ASSE

A2B

S

SM

E-mail [email protected] for more information or guidance.

Government or Ministry position
Do not add alter the position of the
government or ministry title from the
approved location.

BERTA
AL

Entrepreneur
Alliance
of

Combinations
Do not add elements to the
Signature to create logos.

Black and colour
When using a colour version of the
symbol, the signature cannot be
black; it must be the Stone colour,
or white when appearing on a solid
background.

Combinations
Do not mix elements from other
logos with the Alberta Signature.

CH

Government or Ministry typeface
Do not alter the typeface of the
government or ministry title.

Colour
Use only the approved colours
outlined in 2.3.1 of this document.

AN

Municipal Affairs

Colour of the Symbol
The colour of the symbol should
never be altered from what is
outlined in 2.3.1 of this document.

R

Colour
Do not use the Signature in any
one colour other than solid black;
unless on a solid background where
is may appear as white.

ENT B

Combinations
The Alberta Signature cannot be
used as an element in the creation
of a logo.

Screens
The Signature should not appear as
a screen.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.4.2

The Alberta Signature

Improper use

Avoid any instances which causes any of the Alberta
signature logos to become altered or modified in any way.
The following are some examples of situations to avoid.
Approved electronic files can be provided by contacting
the appropriate Communications office.

E-mail [email protected] for more information or guidance.

Framing
Do not position the Signature within
rules or frames.

Over printing
To ensure clarity when printing on
an image, the Signature should
always be reversed out of a dark or
busy image. If the background has
a low contrast or is a light tone, the
Signature should appear in all black.

Over printing
Do not position the logo within
a white box overprint on dark or
busy backgrounds. Always use a
Signature version that contrasts well
with the background.

Contrast
Do not position the Signature
on backgrounds with insufficient
contrast. Use a logo version that
contrasts well with the background
colour.

Drop shadows
The Signature should not appear
with drop shadows.

Scaling
The horizontal and vertical scale
should always change
proportionately. Never stretch or
condense the Signature.

Minimum size
The Signature should never appear
at a total width less than 0.75".

Keylines
Never create an outline around the
Signature.

Wordmark typeface
Do not recreate the wordmark using
any other typeface.

Tracking
The tracking of the wordmark should
never be altered.

Axis of the signature
The axis of the Signature should
never be skewed other than a full 90
degrees.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

2.4.3

The Alberta Signature

Improper use

Avoid any instances which causes any of the Alberta
signature logos to become altered or modified in any way.
The following are some examples of situations to avoid.
Approved electronic files can be provided by contacting
the appropriate Communications office.
Size Relationships
The size relationships between the
Signature elements should remain
constant. If any elements of the
Signature should increase or
decrease, all other elements should
change proportionately.

Alignment of the Wordmark and
Symbol
The alignment of the symbol
should never be altered from what
is outlined in 2.1 of this document.

Axis of the Symbol
The axis of the symbol should
never
be skewed.

Position of the Symbol
The position of the symbol should
never be altered from what is outlined
in 2.1 of this document.

The tail of the ‘a’ and the symbol
Do not use a solid symbol. Always
ensure the tail of the ‘a’ is reversed
out of the symbol on single color
logos.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

2.0
3.0

TheEmblems
Alberta Signature
of Alberta

CORPORATE IDENTITY MANUAL

3.1.1

Emblems of Alberta

Official Emblems

The emblems of Alberta reflect the province’s history, its natural and diverse landscapes, and its people.

Armorial Bearings of Alberta (Coat of Arms)

Provincial Shield

Flag of Alberta

Floral Emblem: Wild Rose, Rosa Acicularis

The original Coat of Arms was assigned by
Royal Warrant in 1907. In 1980, it was
augmented with a crest, supporters and a
motto to create what is now known as the
Alberta Coat of Arms. A minor revision was
introduced in 2008 to replace the gentlemen’s
helmet with the royal helmet.

The shield of the Coat of Arms was adopted
as a separate official emblem known as the
provincial shield in September 2013. Topped
by a red St. George’s Cross on a white
background, the Provincial Shield features
azure (blue) in back of a range of snowcapped mountains with green hills, prairie and
a wheat field in front. The provincial shield
remains as an element of two other emblems:
the Coat of Arms and the flag of Alberta.

Adopted on June 1, 1968, the flag shows
the provincial shield of Alberta on a blue
background. The flag is proportioned twice
as long as it is high, with the provincial shield
positioned in the center at 7/11 of the height
of the flag.

The wild rose was designated the floral
emblem of Alberta in 1930. It grows almost
everywhere in the province, brightening the
countryside with flashes of pink.

The crest has a royal crown on top of a beaver
sitting on a helmet with a silver and red
wreath. The supporters are a gold lion and a
pronghorn antelope. The compartment, or the
base of the Coat of Arms, is a grassy mount
with wild roses. The provincial motto, Fortis et
Liber, “strong and free”, is under the base.
The current Coat of Arms was adopted on
July 30, 1980, by Royal Warrant.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.1.2

Emblems of Alberta

Grass Emblem: Rough Fescue, Festuca
Scabrella
Alberta has the largest area of rough fescue
grassland in the world and is the only place in
North America that hosts the plains, foothills
and northern kinds of rough fescue. Rough
fescue provides excellent year-round forage
for wildlife and livestock, and is a symbol of
Alberta’s prairie heritage and the need for the
conservation of our rich biodiversity of native
grasslands. It was designated the official
grass of Alberta in 2003 due to the efforts of
the Prairie Conservation Forum.

Official Emblems

Alberta Tartan

Alberta Dress Tartan

The colours of the Alberta tartan represent the
green of our forests, the gold of our wheat
fields, the blue of our clear skies and sparkling
lakes, the pink of our wild rose, and the black
of our coal and petroleum. The tartan was
designed by the Edmonton Rehabilitation
Society for the Handicapped, now Goodwill
Industries of Alberta, and was adopted as the
official tartan of Alberta in 1961.

Adopted in 2000, the Alberta dress tartan
complements the Alberta tartan and can be
worn for dancing, special occasions and
formal attire. It includes the same colours as
the Alberta tartan and adds large sections of
white, a symbol of Alberta’s bright snowy
days.

E-mail [email protected] for more information or guidance.

Bird of Alberta: Great Horned Owl, Bubo
Virginianus
On May 3, 1977, the great horned owl was
adopted as Alberta’s official bird after a
province-wide children’s vote. The bird is a
year-round resident of the province.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.1.3

Emblems of Alberta

Stone of Alberta: Petrified Wood
Commonly found in gravel pits throughout
Alberta, petrified wood is the result of the
deposit of microcrystalline quartz in the pores
and cells of the fallen trees of the Cretaceous
and Paleocene times, some 60 to 90 million
years ago. Petrified wood was recognized as
Alberta’s official stone in 1977 due to the
efforts of the Alberta Federation of Rock
Clubs.

Official Emblems

Tree of Alberta: Lodgepole Pine, Pinus
Contorta Variety Latifolia
In the early 1900s, lodgepole pine was
primarily used to make railway ties. Today it
plays a major role in Alberta’s forest industry
and is manufactured into poles, posts, pulp,
plywood, mine timbers and other lumber
products. It was adopted as the official tree of
Alberta on May 30, 1984, due to the efforts of
the Junior Forest Warden Association of
Alberta.

E-mail [email protected] for more information or guidance.

Provincial Colours
Alberta blue and Alberta gold are the official
colours of Alberta and were adopted in 1984.
The blue represents the sky and the gold/deep
yellow represents the prairies.
See page 3.4 for additional information.

Mammal of Alberta: Rocky Mountain Bighorn
Sheep, Ovis Canadensis
On August 18, 1989, the Rocky Mountain
bighorn sheep was designated the official
mammal of Alberta. The bighorn is a native
Alberta animal. Prehistoric remains have been
found in most of the river valleys across
Alberta, showing that at one time some of the
largest herds of Rocky Mountain bighorn
sheep roamed the province. Today the bighorn
is primarily found in the Rocky Mountain
region.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.1.3

Emblems of Alberta

Official Emblems

Fish of Alberta: Bull Trout, Salvelinus
Confluentus
Adopted as the official fish of Alberta on
May 2, 1995, the bull trout is one of eight
species of trout found in the province’s glacial
waters. In order to ensure Alberta’s population
of bull trout never becomes endangered, there
is a catch and release policy governing all bull
trout fishing in the province.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.2.1

Emblems of Alberta

Armorial Bearings of Alberta (Coat of Arms)

The Alberta Coat of Arms represents provincial sovereignty
and the authority of the Lieutenant Governor, Premier,
Ministers, the Legislative Assembly, members of the
Legislative Assembly and their offices. The Coat of Arms is
also used by the Court of Appeal, the Court of Queen’s
Bench, the Provincial Court and Provincial Judges.

Use of the Alberta Coat of Arms must be authorized by the
Minister of Culture and Tourism under the Emblems of
Alberta Act.
The Alberta Coat of Arms is a registered trademark and
cannot be used without permission from Alberta
Culture and Tourism. Unauthorized use is subject to
penalty.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.2.2

Emblems of Alberta

Protocol for Displaying the Coat of Arms
The Alberta Coat of Arms is normally displayed on its own or
alongside other provincial and federal coats of arms. The Alberta
Coat of Arms is not normally displayed in conjunction with the
Alberta signature.
When the Coat of Arms is used in communications at the
provincial level, it should appear either above or to the left of any
other insignia. Titles used in combination with the Alberta Coat of
Arms must appear only to the right of or below the Coat of Arms.

The use of the Alberta Coat of Arms is limited to the Premier of
Alberta and their office, government ministers and their offices,
the Legislative Assembly, and the Provincial Courts of Alberta.
The Alberta Coat of Arms may also be used as authorized in
writing by the Minister of Culture and Tourism.

At the national level, the Alberta Coat of Arms would be placed to
the right of or below the Canadian Coat of Arms.
A foreign government’s insignia usually takes precedence over
the Alberta Coat of Arms. The Coat of Arms of the Queen and her
representatives always takes precedence. If more than one
government is part of a visual communication, then they are
usually arranged alphabetically using English spelling under the
United Nations Convention.
If the Alberta Government is involved in a joint initiative with
another provincial government or territory, then the coats of
arms, flags or other provincial insignia appear in order of the date
each jurisdiction entered Confederation.
When the Alberta Government works with a municipal
government, and the Alberta Coat of Arms is used in
communications, it is placed above or to the left of the municipal
insignia.

Use of the Alberta Coat of Arms must be authorized by the
Minister of Culture and Tourism under the Emblems of
Alberta Act.

Given that the Alberta Coat of Arms represents sovereignty and
ownership by the province, it is more appropriate to use the
Alberta Government logo rather than the Coat of Arms when the
government is involved in partnerships with private sector
organizations.

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission from Alberta
Culture and Tourism. Unauthorized use is subject to
penalty.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.2.3

Emblems of Alberta
Protective Space
Always maintain the minimum protective space around the
Alberta Coat of Arms to maintain visual clarity and to
provide maximum impact. The minimum protective space
is X, where X is equal to the width of the shield within the
Coat of Arms. This space is required around all sides. This
applies to both positioning around other printed elements,
as well as from background field edges, trim and rules.

Coat of Arms Protective Space

x

x

x

x

x

Use of the Alberta Coat of Arms must be authorized by the
Minister of Culture and Tourism under the Emblems of
Alberta Act.
The Alberta Coat of Arms is a registered trademark and
cannot be used without permission from Alberta
Culture and Tourism. Unauthorized use is subject to
penalty.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.2.4

Emblems of Alberta

Coat of Arms Size Range

This page shows the Alberta Coat of Arms at several sizes.
The 1.75” size is used for standard publications such as
8.5” x 11” documents and is the smallest size for
electronic screen-based communications.

Standard Publication Size

Minimum Size
Minimum size refers to the smallest size at which the
Alberta Coat of Arms should be reproduced for print-based
communications.
Do not reproduce smaller than .6” in height.

1.75"
44.45mm
3"
76.2mm

Minimum Size

.6"
15.24mm

Use of the Alberta Coat of Arms must be authorized by the
Minister of Culture and Tourism under the Emblems of
Alberta Act.
The Alberta Coat of Arms is a registered trademark and
cannot be used without permission from Alberta
Culture and Tourism. Unauthorized use is subject to
penalty.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.2.6

Emblems of Alberta
Full Colour
The Alberta Coat of Arms should appear in its full colour
version whenever possible.

Coat of Arms Colour Reproduction
Full Colour

One-colour Greyscale

One-colour Black Solid

Reversed One-colour White Solid

One-colour Greyscale
When printing specifications or budget restrictions will
not permit the use of colour printing, the one-colour
(greyscale) version should be used.
One-colour Black Solid
In one-colour applications where halftone printing is not
available, the one-colour black solid version should be
used. This version would also be used for printing in gold
ink, embossing, steel engraving or foil stamping.
Reversed
For applications where the background is a dark colour or
solid black, the Alberta Coat of Arms should appear in its
reversed version to ensure legibility.

The Coat of Arms is available as digital artwork in full
colour, one-colour, black solid and reversed.

Use of the Alberta Coat of Arms must be authorized by the
Minister of Culture and Tourism under the Emblems of
Alberta Act.
The Alberta Coat of Arms is a registered trademark and
cannot be used without permission from Alberta
Culture and Tourism. Unauthorized use is subject to
penalty.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.3.1

Emblems of Alberta

The Alberta Flag

Adopted on June 1, 1968, the flag shows the provincial
shield of Alberta on a blue background. The flag is
proportioned twice as long as it is high, with the provincial
shield positioned in the center at 7/11 of the height of the
flag.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.3.2

Emblems of Alberta
When the Alberta flag is flown with other provincial or
territorial flags, they appear after the national flag of
Canada in the order of the date each province or territory
entered Confederation as below. In less formal
circumstances, the provincial flags may be ordered
alphabetically or geographically, west to east or east to
west.
Order of provincial and territorial flag array by date:
1. National Flag of Canada
2. Ontario (1867)
3. Quebec (1867)
4. Nova Scotia (1867)
5. New Brunswick (1867)
6. Manitoba (1870)
7. British Columbia (1871)
8. Prince Edward Island (1873)
9. Saskatchewan (1905)
10. Alberta (1905)
11. Newfoundland (1949)
12. Northwest Territories (1870)
13. Yukon (1898)
14. Nunavut (1999)

Flying Alberta’s Flag
2x

The Alberta
shield height
is 63.63% of
the overall
flag height

x

The Alberta Flag is twice as wide as it is deep. The Alberta Shield is positioned in the
centre on a blue background. The height of the Alberta Shield is 63.63% of the overall
height of the flag. The graphic on this page shows these format proportions and the size
of the shield relative to the flag background.

Order of provincial and territorial flag
array based on geography (east to west):
1. National flag of Canada
2. Newfoundland
3. Nova Scotia
4. Prince Edward Island
5. New Brunswick
6. Quebec
7. Ontario
8. Nunavut
9. Northwest Territories
10. Yukon Territories
11. Manitoba
12. Saskatchewan
13. Alberta
14. British Columbia
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

3.4

Emblems of Alberta

Alberta Shield and Flag Colours

The official colours of the Province of Alberta are:
• Alberta Blue (Pantone 286) and;
• Alberta Gold (Pantone 136).
Alberta blue and Alberta gold are the official colours of
Alberta and were adopted in 1984. The blue represents
the sky and the gold/deep yellow represents the prairies.
We have enlisted the standards of the Pantone Matching
System (PMS), which is a universally recognized colour
matching system based on lithography printing inks. The
colour palettes include specific spot colour references for
both coated and uncoated paper stocks and process
match breakdowns (CMYK) for printing applications with
limited budgets. Also included are RGB equivalents for
use in word processing, and presentation software.

Flag background colour: Pantone 286

ALBERTA
BLUE

ALBERTA
GOLD

PANTONE COATED
pantone 286C

PANTONE COATED
pantone 136C

PANTONE COATED
pantone 356C

PANTONE COATED
pantone 421C

PANTONE COATED
pantone 185C

PANTONE COATED
pantone 114C

PANTONE UNCOATED
pantone 286U

PANTONE UNCOATED
pantone 136U

PANTONE UNCOATED
pantone 356U

PANTONE UNCOATED
pantone 421U

PANTONE UNCOATED
pantone 185U

PANTONE UNCOATED
pantone 114U

CMYK
100C/66M/0Y/2K

CMYK
0C/27M/76Y/0K

CMYK
95C/0M/100Y/27K

CMYK
0C/0M/0Y/26K

CMYK
0C/91M/76Y/0K

CMYK
0C/8M/73Y/0K

RGB
13R/54G/146B

RGB
254R/186G/53B

RGB
13R/104G/38B

RGB
189R/189G/189B

RGB
252R/25G/33B

RGB
255R/235G/67B

AZURE SKY

WHEAT
BACKGROUND

HILLS/WILD
ROSE LEAVES

MOUNTAINS

ST. GEORGE’S
CROSS

WHEAT

Provincial Colours

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

2.0
4.0

The Alberta Signature
Products

CORPORATE IDENTITY MANUAL

4.1.3
Products

Minister Stationery

Members of cabinet use the Alberta Coat of Arms in gold
metallic ink as the identifying graphic element on stationery
items. The use of the Coat of Arms reinforces the distinct
status of the office. The Minister stationery has its own set
of templates to guide its design.
Using the On-Line Ordering System
All ministry stationery items can be ordered by using the
on-line ordering system. The following pages show
examples of the business card, letterhead, #10 envelope
and compliments card used in ministry communications.

ADVANCED EDUCATION
JOBS, SKILLS, LABOUR AND TRAINING

Office of the Minister
MLA, Edmonton-Whitemud

ADVANCED EDUCATION
JOBS, SKILLS, LABOUR AND TRAINING

Office of the Minister
404 Legislature Building, 10080 - 97 Avenue
Edmonton, Alberta T5K 2B6 Canada

Minister of Advanced Education
Minister of Jobs, Skills, Labour and Training

Philip Tempany, MLA
Edmonton-Whitemud

404 Legislature Building
10800 - 97 Avenue NW
Edmonton, Alberta T5K 2B6 Canada
Tel 780-555-5555 Fax 780-456-4445
[email protected]
alberta.ca

404 Legislature Building, 10800 - 97 Avenue NW, Edmonton, Alberta T5K 2B6 Canada Telephone 780-555-5555 Fax 780-555-5556
112 Argus Street, Edmonton, Alberta T5M 1A1 Canada Telephone 780-456-4444 Fax 780-456-4445

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.3.1.1
Products

Minister Business Card Style Guide

The style guide describes the typographic and symbol
features for Minister business cards. As a rule,
abbreviations should be avoided. Personal names
should only be used on business cards and Compliment
Cards.
1. Ministry/Department: “Minister of” followed by the
department name is used here. Multiple departments
are listed alphabetically, one above the other.
2. Alberta Coat of Arms: The Coat of Arms is used by
elected officials and its use is protected by the
Emblems of Alberta Act. It should appear in the positions
shown on the stationery templates. The Alberta Coat of
Arms with the word “Alberta” incorporated is the
version to be used on stationery. The Coat of Arms and
the Alberta signature should not appear together.


The Coat of Arms is printed in gold on business cards
used by Ministers, Standing Policy Committee
members and Ministerial level committees that are
chaired by an MLA or a member of the judiciary. For
guidance on the Coat of Arms usage, see page 3.2.1
The Alberta Coat of Arms.
3. Individual Name: If “Honourable” is used, it should be
spelled out in full. Only abbreviated titles that denote a
qualification such as Dr. or Col. should be used.

4. Credentials: For abbreviations that are all capitalized
(for example: MLA, MD, MA) and for those that end in a
capital (PhD) no periods are needed. Abbreviations that
have only an initial capital require periods in order not
to confuse with words (B.Comm., P.Eng.).
5. Responsibilities: Electorial area is listed here and if
space permits boards, commissions or other
responsibilities may be listed

E-mail [email protected] for more information or guidance.

Minister of Energy

1
2

6. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not
be capitalized
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal
code, country
• No commas are to be used before the postal code
• Double spaces are used between Alberta and the
postal code and between the postal code and
Canada
7. Contact Information:
• The business telephone number is preceded by
“Tel”, followed by “Ext” (extension number),
followed by “Fax” (facsimile number)
• The area code is listed before the telephone or fax
number
• All phone numbers are written without brackets
and with hyphens
• Office e-mail address and the government web
site follow the telephone information, if space
allows.
• Double spaces seperate the telephone and fax
information

Philip Tempany, MLA

3/4
5

224 Legislature Building
10800 - 97 Avenue NW
Edmonton, Alberta T5K 2B6 Canada
Tel 780-555-5555 Fax 780-555-5556
[email protected]
alberta.ca

6

Edmonton-Whitemud

7

One line ministry

Minister of Aboriginal Relations
Minister of Justice and Solicitor General

Philip Tempany, MLA
Edmonton-Whitemud

224 Legislature Building
10800 - 97 Avenue NW
Edmonton, Alberta T5K 2B6 Canada
Tel 780-555-5555 Fax 780-555-5556
[email protected]
alberta.ca

Two line ministry

Minister of Innovation and Advanced
Education
Minister of Jobs, Skills, Training and Labour

Philip Tempany, MLA
Edmonton-Whitemud

224 Legislature Building
10800 - 97 Avenue NW
Edmonton, Alberta T5K 2B6 Canada Three line ministry
Tel 780-555-5555 Fax 780-555-5556
[email protected]
THE GOVERNMENT OF ALBERTA alberta.ca
| CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.3.2.1
Products

Minister and Associate Minister Letterhead Style Guide

The style guide describes the typographic and symbol
features for the Ministers’ letterhead. As a rule,
abbreviations should be avoided. A person’s name
should only be used on business cards.
1. Alberta Coat of Arms: The Coat of Arms is used by
elected officials and its use is protected by the
Emblems of Alberta Act. It should appear in the positions
shown on the stationery templates. The Alberta Coat of
Arms with the word “Alberta” incorporated is the
version to be used on stationery.


The Coat of Arms is printed in gold on business cards
used by Ministers, Standing Policy Committee
members and Ministerial level committees that are
chaired by an MLA or a member of the judiciary.

2. Department: Only the department name is used here.
Multiple departments are listed alphabetically,
one above the other unless specified by the ministry.
3. Office Designation: Usually shown as “Office of the
Minister”
4. Elected office and Responsibilities: Boards,
commissions and other responsibilities are given here,
as well as elected office.
5. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not
be capitalized. Floor should be spelled out in full if
space is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country

E-mail [email protected] for more information or guidance.

INFRASTRUCTURE
TRANSPORTATION

Office of the Minister
Government House Leader
MLA, Edmonton-Highlands-Norwood
MUNICIPAL AFFAIRS
SERVICE ALBERTA

1

ABORIGINAL RELATIONS
JUSTICE AND SOLICITOR GENERAL

2

Office of the Minister
MLA, Edmonton-Whitemud

3
4

Office of the Minister
Deputy Government House Leader
MLA, Edmonton-Beverly-Clareview
ENVIRONMENT AND PARKS
STATUS OF WOMEN

Office of the Minister
Deputy Government House Leader
MLA, Lethbridge-West

224 Legislature Building, 10800 - 97 Avenue NW, Edmonton, Alberta T5K 2B6 Canada Telephone 780-555-5555 Fax 780-555-5556
112 Argus Street, Edmonton, Alberta T5M 1A1 Canada Telephone 780-456-4444 Fax 780-456-4445

• No commas are to be used before or after the postal
code
• Double spaces are used between Alberta and the
postal code, between the postal code and Canada,
and between Canada and the phone number
• Additional lines may be used to list multiple ministry
contact information
• If listing the constituency office address and contact
information it would be the second line after the
Legislature office information

5/6

6. Contact Information:
• The business telephone number is preceded by “Telephone”,
followed by “Ext” (extension number), followed by “Fax” (facsimile
number)
• The area code is listed before the telephone or fax number
• All phone numbers are written without brackets and with hyphens
• Office e-mail address and the government web site follow the
telephone information, if space allows.
• Double spaces seperate the telephone and fax information

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.3.3.1
Products

Minister Envelope Style Guide

The style guide describes the typographic and symbol
features for the Ministers’ #10 envelope. As a rule,
abbreviations should be avoided. A person’s name
should only be used on business cards.
1. Alberta Coat of Arms: The Coat of Arms is used by
elected officials and its use is protected by the
Emblems of Alberta Act. It should appear in the positions
shown on the stationery templates. The Alberta Coat of
Arms with the word “Alberta” incorporated is the
version to be used on stationery. The Coat of Arms and
the Alberta signature should not appear together.


The Coat of Arms is printed in gold on business cards
used by Ministers, Standing Policy Committee
members and Ministerial level committees that are
chaired by an MLA or a member of the judiciary.

Minister and Associate Minister #10 Envelope:
9.5 x 4.125 inches

1

ADVANCED EDUCATION
JOBS, SKILLS, LABOUR AND TRAINING

2

Office of the Minister

3

404 Legislature Building, 10080 - 97 Avenue
Edmonton, Alberta T5K 2B6 Canada

4

2. Department: Only the department name is used here.
Multiple departments are listed alphabetically, one
above the other unless specified by the ministry.
3. Office Designation: Usually shown as “Office of the
Minister”
4. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not be
capitalize. Floor should be spelled out in full if space
is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country
• No commas are to be used before the postal code
• Double spaces are used between Alberta and the
postal code and between the postal code and
Canada
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.3.4.1
Products

Minister Compliments Card

The style guide describes the typographic and symbol
features for the Minister’s compliments card. As a rule,
abbreviations should be avoided.

4. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address.
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not
be capitalized. Floor should be spelled out in full if
space is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country
• No commas are to be used before or after the postal
code
• Double spaces are used between Alberta and the
postal code and between the postal code and
Canada

1. Alberta Coat of Arms: The Coat of Arms is used by
elected officials and its use is protected by the
Emblems of Alberta Act. It should appear in the positions
shown on the stationery templates. The Alberta Coat of
Arms with the word “Alberta” incorporated is the
version to be used on stationery. The Coat of Arms and
the Alberta signature should not appear together.


The Coat of Arms is printed in gold on business cards
used by Ministers, Standing Policy Committee
members and Ministerial level committees that are
chaired by an MLA or a member of the judiciary. For
guidance on the Coat of Arms usage, see page 3.2.1
for additional information.

2. Individual Name: If “Honourable” is used, it should be
spelled out in full. Only abbreviated titles that denote
a qualification such as Dr. or Col. should be used.
3. Responsibilities: Ministries, boards, commissions and
other responsibilities are givpositioned here, as well as
electoral area.

E-mail [email protected] for more information or guidance.

5. Contact Information:
• The business telephone number is preceded by
“Telephone”, followed by “Ext” (extension number),
followed by “Fax” (facsimile number)
• The area code is listed before the telephone or fax
number followed with a hyphen
• All phone numbers are written without brackets and
with hyphens
• The telephone and fax numbers are on two separate
lines.

Minister Compliments Card
3.5 x 6.5 inches

1

with the
compliments of

Susan Williams

2

Minister of Environment and Parks
Minister of Status of Women
Deputy Government House Leader
MLA, Edmonton-Whitemud

3

224 Legislature Building
10800 - 97 Avenue NW
Edmonton, Alberta T5K 2B6 Canada
Tel 780-555-5555 Fax 780-555-5556

4/5

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.4
Products

General stationery

General stationery includes letterhead, envelopes and
business cards.
General office stationery
• This is the approved layout for stationery items
• Grey and Sky (blue) is the only colour for the Alberta
signature logo permitted on stationery
Ministry logo use
It is previously stated in this manual that ministry logos
are for internal use only. The only exception to this rule is
for office stationery such as letterhead, business cards,
envelopes, presentation folders, mailing labels and other
select products.
Part of the reason for this is that while brochures, posters,
or many other government documents are meant for the
general public, office stationery is usually intended for
direct communications between a representative of the
government and one member of the public or an individual
company or organization.
There is also a slightly different treatment of the logo in this
situation as the name of the ministry is printed in blue on
letterheads and envelopes and black on business cards.

E-mail [email protected] for more information or guidance.

Municipal Affairs

Marketing Services
6th floor, Park Plaza
10611 - 98 Avenue NW
Edmonton, Alberta T5K 2P7
Canada
Telephone 780-427-2754
www.alberta.ca

Peter Snell, B.Comm, MB, LLD
Senior Policy Advisor

Municipal Affairs
Marketing Services

6th floor, Park Plaza
10611 - 98 Avenue NW
Edmonton, Alberta T5K 2P7 Canada
Tel 780-427-2754 Fax 780-422-1001
Cell 780-485-9658
[email protected]
www.alberta.ca

Business card back

Municipal Affairs
Marketing Services
6th floor, Park Plaza
10611 - 98 Avenue NW
Edmonton, Alberta T5K 2P7
Canada

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.4.1.1
Products

The general business card is shown on this page. The back
of the business card should not be used to print additional
information such as mission statements, additional
addresses or other visual identifiers. The back may be
used to print emergency contact information.
The back of a business card may be used to translate that
card into a second language.Typically, an individual’s name
and position are translated. The government department
and “Canada” may be translated. The address is not
usually translated, as the English mailing address is
required for correspondence. The Alberta Signature is
never translated into another language.
The space in the lower left portion of the business card is
to be used for a maximum of one program or initiative
identifier.

Business Card
General Business Card
3.5 x 2 inches (21p0 x 12p0)
Kathy Williams, B.Comm, MB, LLD (Hon)

Kathy WIlliams

International and
Intergovernmental Relations

Energy

Senior Policy Advisor
Passenger Transportation

Policy and Corporate Services Division
Office of the Commissioner
3rd floor, Twin Atria Building
4999 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9999 Fax 780-422-1000
Cell 780-999-5555 or 780-999-9999
[email protected]
www.alberta.ca

Business Card - Front (maximum text)

Policy Advisor

Corporate Services
4999 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9999 Fax 780-422-1000
[email protected]
alberta.ca

International Business Card - Front (minimal text)

Kathy WIlliams, B.Comm, MB, LLD (Hon)
Senior Policy Advisor
Passenger Transportation

International and
Intergovernmental Relations

Policy and Corporate Services Division
Office of the Commissioner
3rd floor, Twin Atria Building
4999 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9999 Fax 780-422-1000
Cell 780-999-5555 or 780-999-9999
[email protected]
www.alberta.ca

Business Card with one program or initiative identifiers

E-mail [email protected] for more information or guidance.

Business Card back

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

Kathy Williams, B.Comm, MB, LLD (Hon)

Senior Policy Advisor
Passenger Transportation
CORPORATE IDENTITY MANUAL

4.1.4.1.2

International and
Intergovernmental Relations

Policy and Corporate Services Division
Office of the Commissioner
3rd floor, Twin Atria Building
4999 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9999 Fax 780-422-1000
Cell 780-999-5555 or 780-999-9999
[email protected]
www.alberta.ca

Products

Business Card Style Guide

The style guide describes the typographic and symbolic
features for the general business card. As a rule,
abbreviations should be avoided. A person’s name should
only be used on business cards.

7. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not
be capitalized. Floor should be spelled out in full if
space is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country
• No commas are to be used before or after the postal
code
• Double spaces are to be used before and after the
postal code

A business card is a means to provide contact information
to another individual. It is not a product to promote the
ministry or individual. Only relevant information should be
included as space can sometimes become limited.
1. The Alberta Signature: The Signature should be used
only as outlined in this manual. There is an option to
use the Alberta Canada (international) version of this
logo. The Alberta signature with the blue square is the
only permitted version on business cards.


The Alberta Canada signature is optional and may be
requested at the descretion of the owner of the card.

General Business Card

1
2
Kathy WIlliams, B.Comm, MB, LLD (Hon)

3
4

International and
Intergovernmental Relations

5

Policy and Corporate Services Division

6

Office of the Commissioner
3rd floor, Twin Atria Building
4999 98 Avenue NW
Edmonton, Alberta T6B 2X3 Canada
Tel 780-427-9999 Fax 780-422-1000
Cell 780-999-5555 or 780-999-9999
[email protected]
www.alberta.ca

7

Senior Policy Advisor
Passenger Transportation

8

9

2. Individual Name: Only abbreviated titles that denote a
qualification such as Dr. or Col. should be used.

8. Contact Information:
• The business telephone number is preceded by
“Telephone”, followed by “Ext” (extension number),
3. Credentials: For abbreviations that are all capitalized
followed by “Fax” (facsimile number)
(for example: MLA, MD, MA) and for those that end in a

The area code is listed before the telephone or fax
capital (PhD) no periods are needed. Abbreviations that
number followed with a hyphen
have only an initial capital require periods in order not to
• All phone numbers are written without brackets and
confuse with words (B.Comm., P.Eng.).
with hyphens
• Double spaces seperate the telephone and fax
4. Position/title: Specific job title or position of individual
information
up to a maximum of two lines.
• Office e-mail address and the government web site
follow the telephone information, if space allows.
5. Department: Only the department name is used here.
Multiple departments would be listed alphabetically, one
9. Additional Visuals: The grey-toned areas indicate the
above the other unless specified by the ministry
size and positioning for a maximum of one program or
initiative identifier. Visuals will fit into the horizontal,
6. Division: One line for a diivision title may be listed here.
vertical or circular space as indicated. All additional
If a second line is required it would be positioned direclty
visuals must be approved by the appropriate
above the address below.
Communciations office.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.4.2.1
Products

Letterhead Style Guide

The style guide describes the typographic and symbol
features for the general letterhead. As a rule, abbreviations
should be avoided. A person’s name should not be used on
letterhead.
1. Alberta Signature: The Alberta signature should be
used only as outlined in this manual.

1
2

Municipal Affairs

2. Ministry Title: The Ministry title is identified in this
location.
3. Office Designation/Subdivision: The particular division,
branch or program is indicated here.
4. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address.
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not
be capitalized. Floor should be spelled out in full if
space is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country
• No commas are to be used before the postal code
• Double spaces are used between the address, the
city or town and the postal code
5. Contact Information:
• The business telephone number is preceded by
“Telephone”, followed by “Ext” (extension number),
followed by “Fax” (facsimile number)
• The area code is listed before the telephone or fax
number
• All phone numbers are written without brackets and
with hyphens

E-mail [email protected] for more information or guidance.

Corporate Services
3rd floor, Twin Atria Building
4999 - 98 Avenue NW
Edmonton, Alberta T6B 2X3
Canada
Telephone 780-427-2754
www.alberta.ca

3
4
5

6

• The web site follows the telephone information
• Double spaces seperate the telephone and fax
information
6. Additional Visuals: The grey-toned areas indicate
the size and positioning for a maximum of one
program or initiative identifier.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.1.4.3.1
Products

Envelope Style Guide

The style guide describes the typographic and symbol
features for small envelopes. As a rule, abbreviations
should be avoided. A person’s name should not be used
on envelopes.

General #10 Envelope:
9.5 x 4.125 inches (57p0 x 24p9)
1

1. The Alberta Signature: The Signature should be used
only as outlined in this manual.

Justice and
Solicitor General

2

2. Ministry Title: The Ministry title is identified in this
location.

Marketing Services
6th floor, Park Plaza
10611 - 98 Avenue NW
Edmonton, Alberta T5K 2P7
Canada

3

3. Office Designation/Subdivision: The particular division,
branch or program is indicated here.

4

4. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address.
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not be
capitalized. Floor should be spelled out in full if
space is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town and province
• Correct order is address, city, province, postal code,
country
• No commas are to be used before the postal code
• Double spaces are used between the address, the
city or town and the postal code
Common layout sizes:
EII Cheque Window 3.75” x 9”
#10 Envelope
4.125” x 9.5”
Catalogue
5.75” x 9.5”, 7.5” x 10.5”, 9” x 12”
Catalogue
9.5” x 14.75”, 10” x 13”, 12” x 16”
DayCare Envelope
5.875” x 9.5”

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.2.1.1
Products

Presentation Folders - Generic

Two-pocket Presentaion folders available for general use
by all Ministries.
On-Line Ordering System
All folders can be ordered by using the on-line ordering
system. The following pages show examples of all folders
available.

Generic Folder

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.2.1.2
Products

Presentation Folders - Themed

Environmental Folder

Urban Folder
Additional
Graphic

Additional
Text

Additional
Graphic

Additional
Text

Science Folder

Community Folder
Additional
Graphic

Additional
Text

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.2.4
Products

Mailing Label Style Guide

The style guide describes the typographic and symbol
features for mailing labels. As a rule, abbreviations should
be avoided.

Municipal Affairs

Individual names should not be used on mailing labels.
1. The Alberta Signature with Ministry identifiers: The
Signature should be used with the Ministry title only as
outlined in this manual.

1
2

7th floor, 9820 - 107 Street NW
Edmonton, Alberta T5K 1E7 Canada
Telephone 780-555-1234 Fax 780-422-1234

3

2. Address:
• The suite number is given as a simple number
followed by the building name (if applicable), or a
comma before the address.
• If a floor is indicated then the number should be
followed by ‘st, nd, rd, or th floor’; floor should not be
capitalized. Floor should be spelled out in full if space
is available
• Use a small hyphen, with a space on either side, to
separate the two parts of a street address. No
periods are required for SW, NE, etc.
• Commas separate city/town, province and country
• No commas are to be used before the postal code
• Double spaces are used between the address, the
city or town and the postal code
3. Contact Information:
• The business telephone number is preceded by
“Telephone”, followed by “Ext” (extension number),
followed by “Fax” (facsimile number)
• The area code is listed before the telephone or fax
number
• All phone numbers are written without brackets and
with hyphens
• Office e-mail address and the government web site
follow the telephone information, if space allows.
• Double spaces separate the telephone and fax
information

Mailing Label: 5 x 4

3p8

8p9 9p5

0p0
0p0
2p3.5
3p3

Helvetica Neue 55 Roman 11pt
11.5pt leading

Municipal Affairs

4p3
5p6
E-mail [email protected] for more information or guidance.

6th floor, Park Plaza
10611 - 98 Avenue NW
Horizontal rule
Edmonton, Alberta T5K 2P7 Canada
THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015
27p0 length
Telephone 780-422-1510 Fax 780-422-2635

.5pt thickness

CORPORATE IDENTITY MANUAL

4.2.5
Products

A forms heading system has been developed to
standardize the look of government forms. This system
promotes the use of the Alberta signature. Ministry titles
may only be used on internal forms.
Printed Forms
Printed Forms are either pre-printed and completed, or
downloaded electronically, printed, and then completed.
The heading system should be applied to either version of
a printed form.
On-Line Forms
On-Line Forms originate electronically and stay in
electronic form when they are completed. In the case of
on-line forms, the heading system must take into account
the fact that the form will be viewed on a monitor.

Forms Heading
External form header

AISH Application
Assured Income for the Severely Handicapped

External form header with additional logo

Information Request
Priority Prolific Offender Program

External/internal ministry form header

Land Use Application
Municipal Affairs

External/internal form header

Shining Star Nomination
Human Resource Services

Internal form header with ministry title

Bright Idea Award Nomination
Human Resources

Internal form header with ministry title and additional logo

Bright Idea Award Application
Human Resources

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.3.1
Products

PowerPoint presentations - templates

The Government of Alberta has created a series of
PowerPoint templates to assist you in creating
presentations. These templates use the brand colours to fit
a variety of moods and topics. Each template contains a
template for a title slide, a section divider and a content
slide, as well as text colour schemes to match.
Use of these templates is not mandatory, but they exist as
a quick and simple way to apply corporate identity
standards to your next presentation. These templates are
meant to be a starting point for your presentation and can
be adjusted as necessary. The layouts are designed to be
flexible and to fit a variety of content.
The sample layouts to the right are an example of how
these templates should be used. Here are some helpful
hints for designing a clean, engaging PowerPoint
presentation:
• Use bullets and short messages to highlight key
facts.
• Use your speaking notes to expand on these key
facts rather than reading off your slides.
• Use graphics when necessary, but keep your
presentation clean and easy to read.
• Divider slides are a great way to indicate a change in
topic. Use them to keep information separate and
refocus your audience before switching topics.

E-mail [email protected] for more information or guidance.

Sky template - title slide

Sky template - divider slide

Sky template - content slide

Pasture template

Sunset template

Dusk template

Prairie template

Stone template
THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.3.2
Products

Powerpoint presentations - templates

The original PowerPoint templates developed in 2011 are
still available for use as well. These templates use different
textures, but still follow the same colour schemes as the
new templates. There is no preference as to which
templates you use; all of these follow the corporate identity
guidelines.

Prairie title slide

E-mail [email protected] for more information or guidance.

Sky title slide

Sky vertical divider slide

Sky horizontal divider slide

Sky generic divider slide

Sky vertical content slide

Sky horizontal content slide

Pasture title slide

Dusk title slide

Sunset title slide

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.3.3.1
Products

Powerpoint presentations - Themed templates

Themed template files have been developed to reflect
areas of government involvent or interest. These templates
are developed to work in conjunction with background
textures as seen on pages 1.7.1.3.2 and 1.7.1.3.3.

E-mail [email protected] for more information or guidance.

Agriculture

Culture

Education

Employment

Energy

Environment

Health

Infrastructure

Justice

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.3.3.2
Products

Powerpoint presentations - Themed template slides

Each themed template file includes a title slide along with
divider and content slides to accomodate either horizontal
or vertical orientated pages.
Pages may be altered as required to fit a specific need or
format.

Environment title slide

E-mail [email protected] for more information or guidance.

Environment horizontal divider slide

Environment vertical content slide

Environment horizontal content slide

Environment vertical content slide

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.4.1
Products

The Alberta seals introduction

The Alberta seals were created in March 2007 for use on
official Alberta Government documents and certificates of
merit, such as diplomas, awards, scrolls, certificates, etc.
The seals were designed to be produced as a separate
label/sticker that could be affixed to the appropriate
document, or reproduced directly onto the document.
The Coat of Arms seal
Seals with the Coat of Arms may be used only when the
document is to be signed by the Premier or a Minister.
The Alberta government and signature seal
For all applications not involving the PremIer or a Minister
the Government of Alberta seal must be used. For more
official documents the Alberta Government seal should be
used but for documents such as long service awards or
recognition certificates either Alberta seal can be used.

Coat of Arms province seal

Seals should not be used in any publications,
marketing documents or web/internet applications.

Alberta Government seal

Alberta signature seal

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission. Unauthorized use
is subject to penalty. Due to the restricted nature the
Please note all seal images are graphical representations and not photos of actual seals.
Alberta Coat of Arms is not available for download.
The final quality of rerpoduced seals will depend on reproduction methods and supplier.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.4.2
Products

Alberta seal reproduction options - custom printing and embossing

Reproduction options
The Alberta coat of arms and signature seals may be
reproduced in a variety of ways.

Custom printing examples

Custom printing
Seals produced through custom printing offer the largest
variety of options. The size can be specified to meet
particular needs and budgets.
• Seals may be printed by any commerical printer and
then die-cut to create the pointed star shape pattern.
The number of points and seal size may vary
depending on available existing dies from the
supplier. Custom dies to meet specific requirements
can be created for an additional cost.
• The example show to the top-right would be an
example of a seal printed in Sky Dark colour on label
paper and then die-cut to shape. When custom
printing seals us Sky Dark to ensure sufficient
contrast.
• Seals can be created to any size required.

Embossed examples

Embossed seals
Embossing involves a process where the image is pressed
into the paper to achieve a raised 3D image.
• There is a loss of detail in this reproduction method.
• No ink is involved in this process.
• Seals can be created at any size required although
custom embossing dies will be required for each
size.

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission. Unauthorized use
is subject to penalty. Due to the restricted nature the
Please note all seal images are graphical representations and not photos of actual seals.
Alberta Coat of Arms is not available for download.
The final quality of rerpoduced seals will depend on reproduction methods and supplier.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.4.3
Products

Alberta seal reproduction options - printing on existing seals

Reproduction options
The Alberta government and signature seals may be
reproduced in a variety of ways.

Printing black ink on examples of gold and silver foil

Printing on existing seals
Seals may be purchased from an office supply store in
gold or silver foil and sometimes other colours such as
burgundry/red or blue.
• Seals may be printed either by a commercial printer
or by using a standard laser printer. The color printed
is usually black to ensure good contrast.
• The size of the seal will be determined by available
stock.
• Sizes and colours available are very limited.

Printing examples on burgundy/red seals

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission. Unauthorized use
is subject to penalty. Due to the restricted nature the
Please note all seal images are graphical representations and not photos of actual seals.
Alberta Coat of Arms is not available for download.
The final quality of rerpoduced seals will depend on reproduction methods and supplier.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.4.4
Products

Alberta seal reproduction options - direct printing and/or embossing

Reproduction options
The Alberta government and signature seals may be
reproduced in a variety of ways.

Printing and embossing

Direct printing and/or embossing
Seals may be printed directly onto a certificiate or
doucment as a cost cutting procedure. By printing or
embossing directly onto the document there is no need for
the process of adding the seal at a later stage.
Printing
Seals may be printed directly onto the docuemnt in a
variety of colour combinations such as a blue seal with
black image.
• There is no die cutting of the seal involved.
• Once on the page the position cannot be moved.
• The shape of the seal can be printed and then
embossed or printed the image can be printed in
black (or another colour with good contrast) onto the
seal shape.
• The base seal shape can be produced with metallic
foil although not a cost effective process.

Blind embossing

Blind embossing
Blind embossing is a process where the image is pressed
into the paper to achieve a raised 3D image without any
ink.
• There is a loss of detail in this reproduction method.
• No ink is involved in this process.
• Seals can be created at any size required although
custom embossing dies will be required for each
size.
• Embossing is usually the last step in the production
process and it is not advisable to pre-emboss paper.

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission. Unauthorized use
is subject to penalty. Due to the restricted nature the
Please note all seal images are graphical representations and not photos of actual seals.
Alberta Coat of Arms is not available for download.
The final quality of rerpoduced seals will depend on reproduction methods and supplier.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.4.5
Products

All of the seals must be considered as an inseparable unit.
The elements of the seals (as shown to the right) may not
be altered, rearranged or used separately. The seal design
may not be altered to include department names.

Alberta seal artwork files
Custom printing artwork

Imprinting artwork

Embossing artwork

Custom printing artwork
consists of a single colour file
that can be used to reproduce
seals in a variety of different
colours. The star patter
around the outside does not
usually print but represents a
shape for the final seal.

Imprint artwork will allow
existing seals to be printed
with another colour; usually
black. The star patter around
the outside does not usually
print but represents a shape
for the final seal.

Embossing artwork will allow
the areas that are currently
black to be raised above
the surface of the seal to
produce a 3D effect. Notice
the difference in the structure
of the coat of arms. The star
patter around the outside is
not embossed but represents
a shape for the final seal.
due to the naturel of the
embossing process fine
details will become lost. This
is expected and acceptable.

Embossed artwork
There is special artwork available for embossing purposes
only and should not be use for any other production
method. The seal should only be embossed (raised
surface) and never debossed (sunken surface) as it
compromises the design of the Coat of Arms.
Artwork may be resized for a pre-existing seal.

The Alberta Coat of Arms is a registered trademark and
cannot be used without permission. Unauthorized use
is subject to penalty. Due to the restricted nature the
Please note all seal images are graphical representations and not photos of actual seals.
Alberta Coat of Arms is not available for download.
The final quality of rerpoduced seals will depend on reproduction methods and supplier.
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.5.1.1
Products

Fact Sheets Templates

A series of fact sheet templates have been created that
are available for download by government staff from the
Corporate Identity website.
The design is based on the existing background textures
and more templates will be created as additional textures
are developed.
These templates can be used as a single page, a doublesided sheet or even a multi-page document. The templates
are fully customizable with MS Word.

Front page

E-mail [email protected] for more information or guidance.

Second page

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.5.2.1
Products

Fact sheets - Themed backgrounds

A multitue of fact sheets templates have been developed
based on the background textures. The templates are
based on topics rather than ministries to provide a versatile
set of documents that could be applied to projects within
multiple ministries.
When used in conjunction with the actual background
textures (found in section 1.7.1 Background Textures) for
collateral materials it can create a cohesive identity for your
project and products.

Second
page

E-mail [email protected] for more information or guidance.

Fact Sheet - Agriculture.docx

Fact Sheet - Culture.docx

Fact Sheet - Education.docx

Fact Sheet - Employment.docx

Fact Sheet - Energy.docx

Fact Sheet - Environment.docx

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.5.2.2
Products

Fact sheets - Themed backgrounds

A multitue of fact sheets templates have been developed
based on the background textures. The templates are
based on topics rather than ministries to provide a versatile
set of documents that could be applied to projects within
multiple ministries.
When used in conjunction with the background textures
(found in section 1.7.1 Background Textures) for collateral
materials it can create a cohesive identity for your project
and products.

Second
page
Fact Sheet - Health.docx

Fact Sheet - Infrastructure.docx

Fact Sheet - Justice.docx

Fact Sheet - Technology.docx
E-mail [email protected] for more information or guidance.

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CORPORATE IDENTITY MANUAL

4.5.2.4
Products

Fact sheets - Generic backgrounds

Where a more generic or less themed look is desired, there
is a selection of templates to fit this requirement.
When used in conjunction with the background textures
(found in section 1.7.1 Background Textures) for collateral
materials it can create a cohesive identity for your project
and products.

Second
page

E-mail [email protected] for more information or guidance.

Fact Sheet - Aqueous.docx

Fact Sheet - Prairie.docx

Fact Sheet - Mountains.docx

Fact Sheet - Dusk.docx

Fact Sheet - Sky.docx

Fact Sheet - Sunset.docx

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CORPORATE IDENTITY MANUAL

4.5.3.1
Products

Fact Sheets Templates - Greyscale

A series of fact sheet templates have been created that
are available for download by government staff from the
Corporate Identity website.
The design is based on the existing background textures
and more templates will be created as additional textures
are developed.
These templates can be used as a single page, a doublesided sheet or even a multi-page document. The templates
are fully customizable with MS Word.

Front page

E-mail [email protected] for more information or guidance.

Second page

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.5.4.1
Products

Fact sheets - Themed backgrounds - Greyscale

A multitue of fact sheets templates have been developed
based on the background textures. The templates are
based on topics rather than ministries to provide a versatile
set of documents that could be applied to projects within
multiple ministries.
When used in conjunction with the actual greyscale
background textures (found in section 1.7.2 Background
Textures) for collateral materials it can create a cohesive
identity for your project and products.
When producing materials designed for print, it may be
more economical to reduce the number of colours used. A
one-colour version of the fact sheet templates have been
developed. These versions reproduce well when printed in
black and white.
Second
page

E-mail [email protected] for more information or guidance.

FactSheet-Agriculture-greyscale.docx

FactSheet-C ulture-greyscale.docx

FactSheet-Education-greyscale.docx

FactSheet-Employment-greyscale.docx

FactSheet-Energy-greyscale.docx

FactSheet-Environment-greyscale.docx

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CORPORATE IDENTITY MANUAL

4.5.4.2
Products

Fact sheets - Themed backgrounds - Greyscale

A multitue of fact sheets templates have been developed
based on the background textures. The templates are
based on topics rather than ministries to provide a versatile
set of documents that could be applied to projects within
multiple ministries.
When used in conjunction with the background textures
(found in section 1.7 Background Textures) for collateral
materials it can create a cohesive identity for your project
and products.

Second
page
FactSheet-Health-greyscale.docx

FactSheet-Infrastructure-greyscale.docx

FactSheet-Justice-greyscale.docx

FactSheet-Technology-greyscale.docx
E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.5.4.4
Products

Fact sheets - Generic backgrounds - Greyscale

Where a more generic or less themed look is desired, there
is a selection of templates to fit this requirement.
When used in conjunction with the background textures
(found in section 1.7 Background Textures) for collateral
materials it can create a cohesive identity for your project
and products.

Second
page

E-mail [email protected] for more information or guidance.

FactSheet-Aqueous-greyscale.docx

FactSheet-Prairie-greyscale.docx

FactSheet-Sky-greyscale.docx

FactSheet-Sunset-greyscale.docx

FactSheet-Dusk-greyscale.docx

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.6.1
Products

E-mail footers - Alberta signature

An e-mail footer plays an important role in
government correspondence. It identifies
the sender as a government employee and
provides contact information that the recipient
may need. Although an e-mail footer may be
used to promote a ministry program or service,
it should not be embellished with decorative
typefaces, non-approved colours, personal
slogans or phrases. Along those same lines
background colours or images should be
avoided at all times.

Warren Stanlake
Family Health Consultant
Social Programs and Assistance Branch
Alberta Health
Government of Alberta

An e-mail footer has been created to include
the Alberta signature which contains and active
hypelinks that link to the main government web
site.

Dr. Warren Stanlake, PhD
Family Health Consultant
Social Programs and Assistance Branch
Alberta Health
Government of Alberta
Tel 780-427-4545
Cell 780-454-5454
Fax 780-422-4545
[email protected]

Dr. Warren Stanlake, PhD
Family Health Consultant
Social Programs and Assistance
Branch
Alberta Health
Government of Alberta

4th floor, Commerce Place
10505 Jasper Avenue NW
Edmonton, AB T5K 8R9
CANADA

Tel 780-427-4545
Cell 780-454-5454
Fax 780-422-4545
[email protected]

Dr. Warren Stanlake, PhD
Family Health Consultant
Social Programs and Assistance Branch
Alberta Health
Government of Alberta

4th floor, Commerce Place
10505 Jasper Avenue NW
Edmonton, AB T5K 8R9
CANADA

Tel 780-427-4545
Cell 780-454-5454
Fax 780-422-4545
[email protected]

A variety of designs have been created to fit
almost every situation. These can be modified
to fit your particular needs.
The e-mail footers with instructions on how to
apply them are available for government staff
to download at:
corporateidentity.alberta.ca/GOAaccess/

Dr. Warren Stanlake, PhD
Family Health Consultant
Social Programs and Assistance Branch
Alberta Health
Government of Alberta
4th floor, Commerce Place
10505 Jasper Avenue NW
Edmonton, AB T5K 8R9
Tel 780-427-4545
Cell 780-454-5454
Fax 780-422-4545
[email protected]
Get the latest Family Health Updates

E-mail [email protected] for more information or guidance.

Dr. Warren Stanlake, PhD
Family Health Consultant
Social Programs and Assistance Branch
Alberta Health
Government of Alberta

La santé familiale Consultant
Programmes sociaux et Service d'assistance
Santé Alberta
Gouvernement de l'Alberta

4th floor, Commerce Place
10505 Jasper Avenue NW
Edmonton, AB T5K 8R9
CANADA
Tel 780-427-4545
Cell 780-454-5454
Fax 780-422-4545
[email protected]
Get the latest Family Health Updates

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.9.1
Products

Vehicles - Introduction

The Alberta government leases and owns a large fleet of
vehicles. The following pages will help to guide the sizing
and placement of the Alberta signature and serial
numbering for vehicle identification.
Colour
The Alberta signature and numerals should appear in its
two-colour version whenever possible, on light toned
vehicles. For dark vehicles the one-colour white solid
version should be used with the numerals in white, see the
next few pages for examples.
It is important to evaluate the visual contrast of a vehicles
colour to determine whether the two-colour or one-colour
white solid version should be used.
The vehicles shown in this section are for example only of
typical vehicles and not meant as an accurate
representation of the vehicles utilized by the Alberta
government.

Side

The proposed use of any special graphic treatments on the
surface of government vehicles must be reviewed by the
Public Affairs Bureau email proposals to [email protected].

The integrity of the logo must be respected at all times. Never
recreate or modify in any way. Always use the approved electronic
file available for download at www.corporateidentity.gov.ab.ca.

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E-mail [email protected] for more information or guidance.

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4.9.2
Products

Vehicles - Standard
Alberta Government signature
18” wide

2” Helvetica Neue
55 Roman

Space permitting use the Alberta Government signature
For limited height use the Alberta signature
12” wide

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Back

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E-mail [email protected] for more information or guidance.

Back

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4.9.3
Products

Vehicles - Standard

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Back

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E-mail [email protected] for more information or guidance.

Back

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4.9.4
Products

Vehicles - Standard - Dark

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Side

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Side

E-mail [email protected] for more information or guidance.

Back

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4.9.5
Products

Vehicles - Specialized or Additional Logo

Some vehicles may be required to have specialized
identification such as emergency or program vehicles. In
those instances there may be an additional logo or
identifyier that would be required to be promonent on the
vehicle. After consultation with Public Affairs Bureau it may
be permitted to alter the placement of the Alberta
signature.

Alberta Government signature
12” wide

The proposed use of any special graphic treatments on the
surface of government vehicles must be reviewed by the
Public Affairs Bureau. Proposals may be submitted to
[email protected].
The following examples could be one possible solution in
that situation.

The integrity of the logo must be respected at all times. Never
recreate or modify in any way. Always use the approved electronic
file available for download at www.corporateidentity.gov.ab.ca.

Side

2” Helvetica Neue
55 Roman

Space permitting use the Alberta Government signature
For limited height use the Alberta signature
12” wide

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Back

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.9.6
Products

Vehicles - Additional Logo
The Alberta signature
12” wide

2” Helvetica Neue
55 Roman

Space permitting use the Alberta Government signature
For limited height use the Alberta signature
12” wide

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Side

1

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Side

E-mail [email protected] for more information or guidance.

Back

Back

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4.9.7
Products

Vehicles - Additional Logo

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Back

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Side

E-mail [email protected] for more information or guidance.

Back

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4.9.8
Products

Vehicles - Additional Logo

Size and positioning may vary

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E-mail [email protected] for more information or guidance.

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4.9.9
Products

Vehicles - Additional Logo - Dark

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Back

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E-mail [email protected] for more information or guidance.

Back

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

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4.15.1
Products

iPhone Wallpapers

A variety of social media background wallpapers have
been developed based on the standard background
patterns. THis will help to continue the Alberta corporate
identity program across electronic devices for the iPhone.
These elements are available for download from the
corporate identity website. Instructions are included to aid
in the installation of the wallpapers.
There are two wallpapers required: the Lock Screen and
the Home Screen. The Lock Screen wallpaper is displayed
when asked to ‘Slide to unlock’ and the Home Screen
wallpapers is displayed during normal phone use.
The Lock Screen wallpaper is shown on these papers
while the Home Screen is identitcal to the Lock Screen
without the Alberta signare. The wallpapers may be mixed
as desired.
Lock Screen wallpaper

E-mail [email protected] for more information or guidance.

Home Screen wallpaper

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.15.2
Products

iPhone Wallpapers

A variety of social media background wallpapers have
been developed based on the standard background
patterns. THis will help to continue the Alberta corporate
identity program across electronic devices for the iPhone.
These elements are available for download from the
corporate identity website. Instructions are included to aid
in the installation of the wallpapers.
There are two wallpapers required: the Lock Screen and
the Home Screen. The Lock Screen wallpaper is displayed
when asked to ‘Slide to unlock’ and the Home Screen
wallpapers is displayed during normal phone use.
The Lock Screen wallpaper is shown on these papers
while the Home Screen is identitcal to the Lock Screen
without the Alberta signare. The wallpapers may be mixed
as desired.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

CORPORATE IDENTITY MANUAL

4.15.3
Products

iPhone Wallpapers

A variety of social media background wallpapers have
been developed based on the standard background
patterns. THis will help to continue the Alberta corporate
identity program across electronic devices for the iPhone.
These elements are available for download from the
corporate identity website. Instructions are included to aid
in the installation of the wallpapers.
There are two wallpapers required: the Lock Screen and
the Home Screen. The Lock Screen wallpaper is displayed
when asked to ‘Slide to unlock’ and the Home Screen
wallpapers is displayed during normal phone use.
The Lock Screen wallpaper is shown on these papers
while the Home Screen is identitcal to the Lock Screen
without the Alberta signare. The wallpapers may be mixed
as desired.

E-mail [email protected] for more information or guidance.

THE GOVERNMENT OF ALBERTA | CORPORATE IDENTITY MANUAL | EDITION 20 | 11.2015

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