Boom in Managed Services Means Big Changes for IT Resellers

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A decreasing reliance by businesses on client-server based infrastructures to deliver IT services is drastically changing the business landscape for many traditional IT channel players, including classic IT dealers and Value Added Resellers, according to a new whitepaper from NovaStor, a pioneer in data protection

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Boom in Managed Services Means Big Changes for IT Resellers A decreasing reliance by businesses on client-server based infrastructures to de liver IT services is drastically changing the business landscape for many tradit ional IT channel players, including classic IT dealers and Value Added Resellers , according to a new whitepaper from NovaStor, a pioneer in data protection. Agoura Hills / (CA) USA, Hamburg / Germany, Zug / Switzerland, September 08, 201 0 -- A decreasing reliance by businesses on client-server based infrastructures to deliver IT services is drastically changing the business landscape for many t raditional IT channel players, including classic IT dealers and Value Added Rese llers, according to a new whitepaper from NovaStor, a pioneer in data protection . The paper, titled â Managed Services: How to Adapt to the Channel Model of the Fut ureâ , provides an assesment of the challenges facing the IT channel and describes ho w IT resellers can transform the growing demand for managed services from a thre at into a key opportunity for future business success. Ongoing pricing battles in the software and hardware segments have caused many I T resellers to resort to price reductions to win customers, thereby throwing the mselves into competition with large, anonymous online software outlets. These la rge, anonymous online stores have an advantage over smaller resellers when it co mes to economies of scale, which makes it impossible for the smaller reseller to compete on price alone. What they lack, however, is the ablilty to design a solution or install and admi nister the products they sell. These are services which businesses are increasi ngly willing to invest in as it allows them to focus on the business benefits pr ovided by their IT solutions rather than the product alone. Resellers who embra ce the managed services model and stress their consulting comptency by offering services instead of products alone can exit the pricing battle, add more value t o their offerings, and dramatically strengthen customer relationships and loyalt y. In the white paper, NovaStor CEO Stefan Utzinger uses market forecast, analyses and customer expectations to explain what types of services make a proftable man aged services business model. Readers will learn about the starting conditions for resellers accessing the SaaS market, common challenges resellers face when s etting up their own services, cash flow concerns in the classic harware/software trade versus managed services, and the unique advantages of backup and storage as a service as a way to break into the managed services sector. Availability The whitepaper â Managed Services: How to Adapt to the Channel Model of the Futureâ ailable for free at http://www.novastor.com/de/wpen/. About NovaStor NovaStor (http://www.novastor.com) is a leading international provider of softwa re solutions for data protection and availability. NovaStor provides software, S aaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service pr oviders as well as international corporations. NovaStor's cost-effective solutio ns are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environm ent. NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Ham burg) and the USA (CA, Agoura Hills), and is represented in numerous other count ries through partnerships. Contact: Mike Andrews NovaStor

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29209 Canwood Street Agoura Hills, CA 91301 Tel.: +1 (0)805 579 6700 Fax: +1 (0)805 579 6710 [email protected] http://twitter.com/novastor http://www.novastor.com

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