Brand Management for a Marketing Forum (1)
Content
Brand Management for a Marketing Forum
Marketing Forums in NMIMS
MPSTME’s Marketing Cell
Laddering Values
Social Acceptance/ Power equation Makes one feel part of a group perceived to be either experts/opinion leaders in concerned domain
Consequences
Boost social and more importantly professional network while keeping in sync with the trends of the day
Attributes
Wide range of Interactions & activities
Laddering Values
Self satisfaction, Feeling of achievement
Use as valuable experience and aid in CV building Consequences
Opportunity to gain exposure and internship opportunities
Attributes
Wide range of Interactions & activities
Key Brand Associations • Connections oriented • Active • Competent
• Trendy/In sync with times • Excitement/ Fun • Prestige
Mission and Vision Statements Mission • To captivate budding marketers by establishing a platform that, through information, relationships and holdings will help develop their capabilities and advance their proficiency.
Vision • Our vision serves as the framework for our Roadmap and aides each part of our discussion by depicting what we have to fulfill with a specific end goal to keep realizing reasonable, quality development.
• People: Be a great platform for students and professionals to interact and be inspired to be the best they can be. • Portfolio: Bring to the world of academics, a portfolio of quality marketing activities that keep both sets of stakeholders actively involved • Partners: Nurture a winning network of students, alumni and marketing professionals who together will create mutual and enduring values.
Brand Map
Activities • Annual Conference • Monthly Guest Lectures • Monthly Publication of an E-Magazine • Panel Discussions
• Case Study Based Competitions • Internship Drives
Launch A 3 Day Event Day 1:- Innovative Extensions Day 2:- Brand Hunt
Day 3:- Logo and Tagline Creation
Organization Structure Head of Alumni Relations Vice President
President
Head of Corporate Communication PR and Publicity Head
Vice President
Creative Head
Events Head
Benefits to Alumni • Membership Card
• Library Access • Newsletters and magazines • Associated Institutes
• Event Discounts • Conquests • Merchandises
Benefits to Corporates • Valuable Resource
• Highly Motivated Students • Quality Interaction
Social Media
Filter and sort results as needed
• • •
Search for connections Ask for advice Share Insights
Articles trending the most displayed first Allows for Individual connections Connected to all major social media platforms Promote events
Network
Marketing Forums in NMIMS
MPSTME’s Marketing Cell
Laddering Values
Social Acceptance/ Power equation Makes one feel part of a group perceived to be either experts/opinion leaders in concerned domain
Consequences
Boost social and more importantly professional network while keeping in sync with the trends of the day
Attributes
Wide range of Interactions & activities
Laddering Values
Self satisfaction, Feeling of achievement
Use as valuable experience and aid in CV building Consequences
Opportunity to gain exposure and internship opportunities
Attributes
Wide range of Interactions & activities
Key Brand Associations • Connections oriented • Active • Competent
• Trendy/In sync with times • Excitement/ Fun • Prestige
Mission and Vision Statements Mission • To captivate budding marketers by establishing a platform that, through information, relationships and holdings will help develop their capabilities and advance their proficiency.
Vision • Our vision serves as the framework for our Roadmap and aides each part of our discussion by depicting what we have to fulfill with a specific end goal to keep realizing reasonable, quality development.
• People: Be a great platform for students and professionals to interact and be inspired to be the best they can be. • Portfolio: Bring to the world of academics, a portfolio of quality marketing activities that keep both sets of stakeholders actively involved • Partners: Nurture a winning network of students, alumni and marketing professionals who together will create mutual and enduring values.
Brand Map
Activities • Annual Conference • Monthly Guest Lectures • Monthly Publication of an E-Magazine • Panel Discussions
• Case Study Based Competitions • Internship Drives
Launch A 3 Day Event Day 1:- Innovative Extensions Day 2:- Brand Hunt
Day 3:- Logo and Tagline Creation
Organization Structure Head of Alumni Relations Vice President
President
Head of Corporate Communication PR and Publicity Head
Vice President
Creative Head
Events Head
Benefits to Alumni • Membership Card
• Library Access • Newsletters and magazines • Associated Institutes
• Event Discounts • Conquests • Merchandises
Benefits to Corporates • Valuable Resource
• Highly Motivated Students • Quality Interaction
Social Media
Filter and sort results as needed
• • •
Search for connections Ask for advice Share Insights
Articles trending the most displayed first Allows for Individual connections Connected to all major social media platforms Promote events
Network
