Business Analytics 2014 Spring Web
Content
BUSINESS ANALYTICS FOR MANAGERS
Using Data for Better Decision Making
dates > March 3–4, 2014 location > Babson Executive Conference Center, Babson Park, MA cost* > $2,900 (includes program materials and meals) learn more > www.babson.edu/bee/businessanalytics
1-800-882-EXEC / +781-239-4354 / [email protected]
*Call to learn about available discounts.
data-driven insights for businesses
Today’s information-driven economy creates more than 2 billion gigabytes of data every day. As the global data pool expands, businesses are faced with a new set of challenges. Now, data management means more than just storage and security—it means harnessing data for better decision making. Despite complexity and specialization, success in business analytics doesn’t require an advanced degree, or a deep background in statistics or computer science. To take advantage of new opportunities, today’s business leaders must be analytically minded and familiar with the process of transforming data into knowledge that drives strategic insights.
NEW OPPORTUNITIES FOR BETTER DECISION MAKING
www.babson.edu/bee
STRATEGY
BIG DATA
identify patterns
qualitative study
ANALYTICS
mathematics
BETTER DECISION MAKING LEADER
ANALYSIS MANAGEMENT
CREATE OPPORTUNITIES
analytical approaches for decision making
Across a wide range of industries and job functions, Big Data has become one of the hottest topics facing today’s businesses. Business Analytics for Managers: Using Data for Better Decision Making looks at business analytics and helps participants develop the foundational understanding needed to identify where these practices can be successful in their organizations. This program explores the key topics—data management, data analysis, and data model construction—that today’s most successful information-driven organizations rely on for better decision making.
A KEY TENET OF BABSON’S UNIQUE METHODOLOGY OF ENTREPRENEURIAL THOUGHT AND ACTION® INVOLVES LEVERAGING ANALYSIS AND PREDICTIVE DECISION MAKING TO CREATE BUSINESS VALUE.
dynamic classroom environment
This new two-day, Babson Executive Education open enrollment program provides an introduction to the iterative exploration of data that can be used to gain insights and optimize business processes. In the context of real-world applications from diverse business areas such as marketing, financial forecasting, and operations, participants are introduced to predictive analytic techniques and the data analytics life cycle.
www.babson.edu/bee
LEADER
GROWTH BUSINESS
STATISTICS
Participants explore new techniques for generating ideas, experimenting with solutions, and evaluating alternatives; processes for data experimentation and predictive modeling; and ways to better identify patterns and connections. Through hands-on projects, participants learn about recent trends in data-intensive business applications, and gain practical experience in working with data sets.
sample program schedule:
DAY ONE
> Using Data to Create Value > Mapping Business Problems to
Analytics Concepts
diverse participant mix
The program is designed for managers, entrepreneurs, directors, business analysts, and finance and operations leaders from a variety of industries. This range of perspectives provides an integrated forum for exploring the opportunities that business analytics presents. While previous knowledge of data analysis is not required, some knowledge of Microsoft Excel is necessary to take full advantage of the program.
> Framing and Implementing
Analytics Projects
> Data Visualization and
R Statistics Software
> Case Study: Understanding
Customers and Improving Processes
> Effective Communication of
Analytics
> Project Findings > Presentation Prep
program topics include:
> Framing a business problem as an analytics problem > Opportunities and challenges when using data > Improving business processes > Identifying opportunities through data analytics > Synergies between business analytics and the firm
DAY TWO
> Presentations and Group Exercise > Recap/Questions > Driving Innovation Through
Analytics
> Transforming the Organization > Reflection and Concluding
Remarks
For more information, contact:
BABSON EXECUTIVE EDUCATION ONE EXECUTIVE EDUCATION CIRCLE, BABSON PARK, MA 02457 781-239-4354 / [email protected]
www.babson.edu/bee
WHO LEADS THE PROGRAM?
business analytics for managers
Dessislava (Dessi) A. Pachamanova is an associate professor at Babson College. Her research and consulting span multiple fields, including financial modeling, operations research, predictive analytics, and simulation. She has authored and co-authored numerous journal publications and book chapters, as well as two books in computational finance and risk management. A co-designer of Babson’s MBA and undergraduate business analytics curricula, she earned her AB from Princeton University and her PhD from the Massachusetts Institute of Technology.
www.babson.edu/bee
12/13_EXECMKT-2184
Using Data for Better Decision Making
dates > March 3–4, 2014 location > Babson Executive Conference Center, Babson Park, MA cost* > $2,900 (includes program materials and meals) learn more > www.babson.edu/bee/businessanalytics
1-800-882-EXEC / +781-239-4354 / [email protected]
*Call to learn about available discounts.
data-driven insights for businesses
Today’s information-driven economy creates more than 2 billion gigabytes of data every day. As the global data pool expands, businesses are faced with a new set of challenges. Now, data management means more than just storage and security—it means harnessing data for better decision making. Despite complexity and specialization, success in business analytics doesn’t require an advanced degree, or a deep background in statistics or computer science. To take advantage of new opportunities, today’s business leaders must be analytically minded and familiar with the process of transforming data into knowledge that drives strategic insights.
NEW OPPORTUNITIES FOR BETTER DECISION MAKING
www.babson.edu/bee
STRATEGY
BIG DATA
identify patterns
qualitative study
ANALYTICS
mathematics
BETTER DECISION MAKING LEADER
ANALYSIS MANAGEMENT
CREATE OPPORTUNITIES
analytical approaches for decision making
Across a wide range of industries and job functions, Big Data has become one of the hottest topics facing today’s businesses. Business Analytics for Managers: Using Data for Better Decision Making looks at business analytics and helps participants develop the foundational understanding needed to identify where these practices can be successful in their organizations. This program explores the key topics—data management, data analysis, and data model construction—that today’s most successful information-driven organizations rely on for better decision making.
A KEY TENET OF BABSON’S UNIQUE METHODOLOGY OF ENTREPRENEURIAL THOUGHT AND ACTION® INVOLVES LEVERAGING ANALYSIS AND PREDICTIVE DECISION MAKING TO CREATE BUSINESS VALUE.
dynamic classroom environment
This new two-day, Babson Executive Education open enrollment program provides an introduction to the iterative exploration of data that can be used to gain insights and optimize business processes. In the context of real-world applications from diverse business areas such as marketing, financial forecasting, and operations, participants are introduced to predictive analytic techniques and the data analytics life cycle.
www.babson.edu/bee
LEADER
GROWTH BUSINESS
STATISTICS
Participants explore new techniques for generating ideas, experimenting with solutions, and evaluating alternatives; processes for data experimentation and predictive modeling; and ways to better identify patterns and connections. Through hands-on projects, participants learn about recent trends in data-intensive business applications, and gain practical experience in working with data sets.
sample program schedule:
DAY ONE
> Using Data to Create Value > Mapping Business Problems to
Analytics Concepts
diverse participant mix
The program is designed for managers, entrepreneurs, directors, business analysts, and finance and operations leaders from a variety of industries. This range of perspectives provides an integrated forum for exploring the opportunities that business analytics presents. While previous knowledge of data analysis is not required, some knowledge of Microsoft Excel is necessary to take full advantage of the program.
> Framing and Implementing
Analytics Projects
> Data Visualization and
R Statistics Software
> Case Study: Understanding
Customers and Improving Processes
> Effective Communication of
Analytics
> Project Findings > Presentation Prep
program topics include:
> Framing a business problem as an analytics problem > Opportunities and challenges when using data > Improving business processes > Identifying opportunities through data analytics > Synergies between business analytics and the firm
DAY TWO
> Presentations and Group Exercise > Recap/Questions > Driving Innovation Through
Analytics
> Transforming the Organization > Reflection and Concluding
Remarks
For more information, contact:
BABSON EXECUTIVE EDUCATION ONE EXECUTIVE EDUCATION CIRCLE, BABSON PARK, MA 02457 781-239-4354 / [email protected]
www.babson.edu/bee
WHO LEADS THE PROGRAM?
business analytics for managers
Dessislava (Dessi) A. Pachamanova is an associate professor at Babson College. Her research and consulting span multiple fields, including financial modeling, operations research, predictive analytics, and simulation. She has authored and co-authored numerous journal publications and book chapters, as well as two books in computational finance and risk management. A co-designer of Babson’s MBA and undergraduate business analytics curricula, she earned her AB from Princeton University and her PhD from the Massachusetts Institute of Technology.
www.babson.edu/bee
12/13_EXECMKT-2184
