Business Monthly - October 2011

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INSIDE: Transportation Challenges | Ontario Airport | Monte Carlo | Restaurant Review | Legal Opinions | More

MESSAGE FROM THE CHAIRMAN

Chris Miller Moving Onward and Upward With Our Publication
With the way our Business Monthly publication is set up, it is no longer good business to maintain the publication in its current format. This will be the last issue of the Business Monthly for 2011. We have set up a new publications committee which will partner up with West Coast Media. This partnership will allow the Chamber to lower its cost to produce each issue of the magazine and at the same time increase our distribution to over 20,000 each month to the businesses and residences of the Greater Corona Valley. The new magazine will roll out in January 2012, with a new name and a new look. Our premise is to build new relationships with the residences of the Corona Valley with our Chamber members. One thing our members were asking for was to open up new opportunity for revenue and networking. By expanding our distribution base to the local community this will build the value in advertising that you spend on an annual basis. The Chamber is putting a sales team in place to solicit your business over the next three months to give you the opportunity to be a part of this new and exciting venture. Please hop on board and move onward and upward with our new publication this coming year. Since this is my last article in the Business Monthly, I wanted to take the time to thank all the wonderful people that have allowed me the opportunity to serve you this year as your Chairman of the Greater Corona Valley Chamber. To my wife Rhonda and my children, thank you for giving the flexibility to leave early in the morning and to come home late for dinner. Thanks to my staff at Thomas Miller Mortuary & Crematory and Sierra Memorial Chapel Mortuary for taking care of my businesses while out at Chamber functions. Thanks to the Chamber staff and all the Chamber volunteers for quite an exceptional year.

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ver the past several years our Corona Business Monthly magazine has been the cornerstone for our Chamber and your membership. Members of the Chamber have received great value with the articles that have been written and the advertising that has been displayed. The magazine has been the life line of communication from the Chamber to our membership. We have used the magazine to recognize achievements and to promote accomplishments throughout our Chamber family. But all of this has been done just within our business community of the Greater Corona Valley Chamber. Each month approximately 9000 magazines are distributed throughout the business community of the Greater Corona Valley, which in fact is one of the largest distributed publications of a chamber in the region. But through a survey our Chamber took a couple of months ago, our members response was that they wanted a better value for their advertising dollars.

October 2011

Visit the Chamber online at www.

MyChamber.org

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INSIDE: Transportation Challenges | Ontario Airport | Monte Carlo | Restaurant Review | Legal Opinions | More

Volume 11 | Number 7 October 2011

Table of Contents
Feature Stories
Page 14
Connecting Your Business to the Community - The Business Directory 2012 This is Your Day The Greater Corona Valley Chamber Inaugural Golf Tournament On the Cover: Lucas Oil Products, Inc. Riverside County Transportation Commission Looking Toward the Future Ontario International Airport A Regional Resource The Race to Monte Carlo Membership Recognition Luncheon 7 12 14 17 18 21 22 29
Join us on Facebook Follow Us on Twitter

On the Cover
The theme for this month is geared towards transportation, and what better way to express our Planes, Trains & Automobiles issue than to feature Corona’s own Lucas Oil Products, Inc. on our cover?
Cover design by Edith Navarro, Lucas Oil Products

Page 18

Monthly Articles Page 22
Message from the Chairman Message from the President City Update Legislative Update Building Business Relationships Allan Borgen’s Restaurant Review Chamber Discount Card Local Deals Financial Column New in Town Legal Opinions 1 5 6 8 10 24 25 28 30 32 Anniversary Recognition New Chamber Members Calendar of Events Business Archive Referrals 33 33 34 36 36

Page 24

Get your card for just $25 www.ChamberDiscountCard.com or stop by the Chamber

Great Local Deals!

Publication Staff
Publisher Printing/Mailing BrandLand Marketing Advantage Mailing

2011 Publications Committee
Linda Carlberg Morgan Carroll Pam Cunningham

Jason Kimes, Chairman Kim Lewis Bobby Spiegel

Jim Dorsey Christian Joaquin

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content. It is mailed monthly to all Chamber members and to all non-member Corona, Norco and Eastvale businesses. Total circulation: 9,000 copies. For information about advertising, call the Chamber at (951) 737-3350.

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Visit the Chamber online at www.

MyChamber.org

October 2011

MESSAGE FROM THE PRESIDENT

Bobby Spiegel Partners, Volunteers and Every Member Can Make a Difference

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ow fortunate we are here in the Greater Corona Valley region to have business partners who are willing to give of their time, energy, and resources for the betterment of all! Mid-September, a group of 15 dedicated volunteers and Chamber staff attended the SCACCE (Southern California Association of Chamber of Commerce Executives) Membership Development and Board Training. Information obtained at this all day session will provide your Chamber staff with key elements to improve the quality of service. For the volunteers who gave their time to attend, the information shared will be utilized in their own businesses by gaining more knowledge about Chamber dealings and customer service in general. Additionally, our Chamber has business partners who give unconditionally – some year after year and others on an as needed basis – either and all are welcomed here! Our sincere thanks to Lucas Oil Products, based here in Corona, for their unselfish donation of product and the gift of two tickets to the February 5, 2012 Super Bowl Game in Indianapolis, Indiana at the beautiful new Lucas Oil Stadium. A special drawing will take place at our December 22 Quarterly Membership Luncheon.

of committees and will provide us with his Washington Update. A special segment of our meeting will be to reflect and pay tribute to our local heroes – the men and women of our local Police and Fire – from Corona, Norco and Eastvale. Reservations for this luncheon are available for $75 per person, reduced to $50 per person if you are member of the Greater Corona Valley Chamber of Commerce. Tables of 8 as well as sponsorships are available. Contact the Chamber as soon as possible at (951) 737-3350. As we close out a decade of producing this monthly publication, I wish to thank the many volunteers and paid organizations (along with our Chamber staff) who helped us along the way. We created a vision and adapted to the needs of our members. Now, as Chairman Miller states, we have listened to our members again. The need to circulate our message to the residential clientele is in demand. We will be part of a joint venture with West Coast Media beginning with the January 2012 issue. Please know that Chamber members will receive a reduced rate for advertising and we appreciate your patronage and support of our organization.

Advertise in the 2012 Greater Corona Valley Chamber Business Directory
RESERVE YOUR SPACE TODAY!

Contact the Chamber at (951) 737-3350

Our Chamber is selling opportunity tickets for $100 for a chance to win the two (2) Super Bowl tickets. The lucky winner will also receive: a $1,000 gift card/travel voucher for airline/ hotel use, two (2) passes to the NFL Experience in at the Indianapolis Convention Center, and an invitation to an exclusive Super Bowl Party hosted by Lucas Oil Products – truly an experience of a lifetime! Tickets can be secured by logging on to www.MyChamber.org or by stopping by the Chamber offices (904 E Sixth St, Corona, CA 92879). Online purchasing stops December 20 and we will do final sales until 12:20 pm on December 22, 2011. The drawing will be held live at the Chamber’s Quarterly Membership Luncheon. To wrap up our year, the Chamber will have its final Membership Luncheon on Thursday, December 22 at Eagle Glen Golf Club. Our keynote speaker is the Honorable Ken Calvert, 44th Congressional District. Congressman Calvert grew up in Corona, and continues to provide support in funding many projects which result in job creation for the private sector. Additionally, he serves on a variety

For more information please call

(951) 479-4775

October 2011

Visit the Chamber online at www.

MyChamber.org

5

City Updates
Submitted by the Cities We Serve

Corona Update
This year, we’ve seen countless examples of the need to be prepared for a disaster such as the earthquake and tsunami in Japan, flooding on the east coast, and the wildfires in Texas. The City of Corona offers a number of disaster training resources including the Community Emergency Response Team (CERT) training which provides participants with hands on training in disaster response, basic first aid, and other useful skills. This is one of the many ways to give back to your community and others. Fall classes for CERT begin in October and you can sign up by calling the Fire Department at (951) 736-2220. Additionally, the City offers an automated emergency notification, a reverse 911 – for all types of emergencies. To register for the City’s updated automated emergency notification system (Reverse 911) log on to this web site: www.DiscoverCorona.com. Last year the City of Corona launched the military banner program which honors men and women who are serving on active duty in the Armed Forces. Currently there are almost 200 banners proudly displayed in our community. This extremely popular program has been instituted at no cost to the military families and the City is currently seeking donations to continue to offer the banners to the families for free. If you are interested in donating to this program, please contact Lana Yoshimura at (951) 817-5824. Farmer’s Markets run every Tuesdays at Dos Lagos and Saturday at North Main Watermark Center. SeeClickFix.com - if you have a smart phone, you can upload an app for your phone which enables you to report graffiti, damaged items etc. If you see Graffiti or damage, like a street light not operating correctly, take your smart phone out and click on this app. On October 18, the Boy Scouts of America will host its annual Distinguished Service Awards dinner at Eagle Glen Golf Club. This annual fund raiser will acknowledge contributions from two well known individuals: Dr. Brenda Davis – President Emerita of Norco College, and Karen Spiegel – Council member and former Mayor for the City of Corona.Tickets can be secured by contacting: Tracy Youden at (909) 793-2463 ext. 123 There are many community events and programs throughout the community. For updates or information, please visit www.DiscoverCorona.com.

Norco Update
Small business is not only the backbone of the American economy, but the soul of any given community. In Norco, there is no better reflection of the needs and passions of local residents than the City’s vibrant collection of small, family-operated businesses. When you drive – or preferably, ride – down Sixth Street in downtown Norco, the local lifestyle is revealed. Each establishment and the business community they comprise are among Norco’s proudest success stories. Most of Southern California is car-crazy, and the Inland Empire has been dependent on the automobile since legendary Route 66 was paved back in 1926. But the preferred mode of transportation in Norco is not the car, but the horse – so much so that the City has branded itself “Horsetown USA.” It’s a community that’s identified by its frontier-inspired equestrian lifestyle and a large segment of the business community is oriented toward Western apparel, tack supplies and animal care. You’ll find an incredible selection of custommade saddles, stirrups and bridles, plus Western wear and accessories at Norco Ranch Outfitters (969 Sixth St., [951] 735-4130), Dally-Up (605 Sixth St., [951] 808-1250) and Thrifty Horse (960 Sixth St., [951] 280-0294), each one a quintessential Norco business. Cowgirl Boutique (343 Sixth St., [951] 739-0343) is filled with cowboy art, souvenirs and jewelry, while Front Porch (1701 Hamner Ave., [951] 398-8085) offers the kinds of garden accessories and housewares that make any ranch a home. The Norco dining scene is a success story in itself. Folks head to Pat’s Kitchen (1217 Sixth St., [951] 371-9022), Black Horse Tavern & Grill (1825 Hamner Ave., [951] 278-2771), Café Rustic (2395 Hamner Ave., [951] 736-0932), and Cowgirl Café (2859 Hamner Ave., [951] 371-5465) for old-fashioned cowboy cooking, or head to Filippi’s Pizza Grotto (1192 Sixth St., [951] 371-3800) for home-style Italian food. Culinary diversity flourishes in Horsetown USA, with Shino Japanese Grill (1161 Hidden Valley Dr., [951] 898-5651) for yakitori (skewers of meats and vegetables), Zaky’s Kabob House (3699 Hamner Ave., [951] 270-0506) for healthy Mediterranean cooking, Baja Fish Tacos (2335 Hamner Ave., [951] 808-9007) for satisfying south-of-the-border fare, and River Thai Cuisine (2051 River Rd., [951] 279-8760) for an exotic taste of Southeast Asia. Specialty chains have discovered opportunities for expansion in Norco, too. Polly’s Pies (1799 Hamner Ave., [951] 520-0223) and Bob’s

Big Boy (3521 Hamner Ave., [951] 280-3388) have both embraced Norco’s Western spirit. With Norco beginning to emerge as a tourist destination – fueled by the anticipated opening of Silverlakes Equestrian & Sports Park (www.silverlakespark.com) next year – more shops showcasing the town’s Western heritage will be welcoming customers. Meanwhile, new restaurants and hotels are being planned to accommodate a stampede of new visitors to Horsetown USA.

Eastvale Update
Eastvale's new state-of-the-art fire station will serve the needs of the city for years to come and is a source of pride for all of us. The City is grateful for Supervisor John Tavaglione's commitment to building Eastvale Fire Station 27 (funded by the residents of Eastvale) and is extremely proud of the EDA/County Fire team that delivered the site and station in such a timely and cost effective manner.

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Visit the Chamber online at www.

MyChamber.org

October 2011

Photo by Eugene Montanez

Connecting Your Business to the Community
The Business Directory 2012

The Greater Corona Valley Chamber of Commerce’s first priority is to create a “Strong Local Economy.” The Business Directory is a great place for business owners to begin the process of creating momentum and success at the local level. Marketing is the best strategy to expose your specific service or product to the community at large; it gives you an advantage over the competition and visually connects you directly to your core audience. The Business Directory is a very effective tool in the arsenal of promoting and educating people about who you are and what you bring to the local business forum. The Chamber has spent many hours speaking to our members about the benefits they have attained through the Business Directory and these comments stand out above the rest. Marilyn Peters with CEO Business Brokerage states, “Since the opening of our brokerage firm we have advertised every year in the Business Directory. We have gained recognition, trust, loyalty, continued support and new clients”. Jason Kimes of Circle City Marketing advertises annually in the Directory. “I continue to advertise in The Business Directory because branding is important to the continued success of my business. As a marketing and advertising firm, our advice to customers is that a down economy is the best time to advertise.When you stop advertising you open up a vacuum for your competition to gain ground.” These are clear messages that when you market your company in the Business Directory, successful results are sure to follow! Networking is another very important benefit that results from participating in the Business Directory. Clients see you and then feel as if they already know what your business is about. Networking then becomes easy as you meet face to face at our events. Marketing and networking are two venues that give life and vitality to your company and make it possible for big gains in the business community at large. It is a privilege for us to offer the Business Directory as a member benefit and to see the success of many of our local companies. We know that success stories will continue this year as we have expanded our reach to the Greater Corona Valley including Corona, Norco and Eastvale.

Reserve your space NOW!

2012 Business Directory Benefits
• Mailed to every business in Corona, Norco and Eastvale • The Directory shelf life is 1 year+ • Used by Chamber Members and Non-Members as a primary source for finding vendors • The Directory is available on the website • The Directory doubles as a community guide that is distributed to local hotels, cities, and as moving guides for new residents • The Directory is a quality publication that people do not throw away • Advertising is staying at the 2010 rates • Premium positions are still available

Paid Advertisement

October 2011

Visit the Chamber online at www.

MyChamber.org

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LEGISLATIVE UPDATE
Greater Corona Valley Chamber Works To Stop National Unionization Proposal
he Greater Corona Valley Chamber of Commerce is working to stop a National Labor Relations Board (NLRB) proposal that will significantly overhaul union representations procedures. The proposal would erode the due process rights of employers and make it more difficult for employees to become fully informed of the issues prior to a union representation election. “No compelling case for change has been made,” stated Cynthia Schneider, chair of the Greater Corona Valley Chamber Legislative Action Committee. “Most elections take place in a fair time period,” continued Schneider. The average time period for representation elections is 38 days, with the overwhelming majority occurring within 56 days. While there may be a small number of cases where things appear to take too long, the Board has not analyzed those cases and instead is trying to revise the rule for all cases. In terms of the substantive changes proposed by NLRB, the Chamber is very concerned about the NLRB’s proposal that pre-election hearings take place within seven days, that employers must file a “Statement of Position” before or at the hearing, and that many arguments not raised at the
PHOTO: aschaeffer

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hearing would be forever waived. Working together, these three changes will make it significantly more difficult for small businesses to respond to a union campaign. Indeed, it may take the better part of 7 days to simply find counsel, never mind appropriately analyze the union’s proposed bargaining unit and other issues. The fact that failure to raise an issue in the statement of position would forever waive it is far too harsh a penalty, especially to employers with no history or experience with union campaigns. Furthermore, the Chamber is concerned by reports that the proposal could result in union elections regularly occurring in as little as 10 to 21 days. While it is not true in every case, many times employers do not know of a campaign until they hear from the NLRB that a petition has been filed. The union files a petition at a time of its choosing and it will not file a petition unless it is fully prepared. However, the employer needs some amount of time to communicate with its employees about the campaign, perhaps needing to correct misleading union rhetoric. Because most elections seem to occur in a relatively quick timeframe today,

changing the process to seriously undermine employer free speech rights cannot be justified. The Chamber is also concerned about the proposal’s requirement that would force employers to turn over confidential information about employees, including phone numbers and email addresses. The rules do not make it clear whether the Board is referring to home or work contact information (or both). Forcing disclosure of this information is irresponsible, dangerous and unfair to employees. Further, providing work phone numbers and emails would almost guarantee solicitation and distraction during working time. This has never been mandated during union campaigns and would disrupt and harm business, not to mention undue long-standing precedent. Log on to www.CoronaAdvocacy.biz for more information on the Chamber’s efforts representing the interests of business at all levels of government.

Chamber Working To Support Fairness in ADA Claims
he Greater Corona Valley Chamber is supporting a federal proposal (H.R. 881) that would require a plaintiff to first provide a defendant with notification and an opportunity to correct an Americans with Disabilities Act (ADA) violation before the plaintiff may commence a civil action and force the business owner to incur legal costs. The original intent of ADA when implemented in 1990 was to guarantee equal access and to prohibit discrimination based on disability. California accessibility standards continue to conflict with the ADA, exceeding 500 pages of detailed standards which change constantly.

“Most small businesses are unable to determine with certainty the exact changes they need to make and because the law is so subjective, the experts often disagree,” stated Bobby Spiegel, President/CEO of the Greater Corona Valley Chamber. “This creates a business climate rife with frivolous lawsuits,” stated Spiegel. For example, ADA lawsuits have been filed for issues of relatively minor noncompliance, such as a sign being the wrong color. Most businesses truly desire to be accessible but aren’t aware that something like an unsecured floor mat or pedestal table could cause problems for someone with disabilities. Furthermore, most would gladly eliminate such conditions rather than deal with a lawsuit. “By providing business owners sufficient time to evaluate and correct a potential ADA violation before costly litigation starts, HR 881 would help to ensure disabled access while minimizing the ability of self-serving, predatory attorneys to threaten costly and burdensome litigation and reserve our limited court resources for those truly unwilling to make changes,” stated Cynthia

Schneider, chair of the Greater Corona Valley Chamber Legislative Action Committee. Log on to www.CoronaAdvocacy.biz for more information on the Chamber’s efforts representing the interests of business at all levels of government.

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BECOME A GREATER CORONA VALLEY CHAMBER MEMBER TODAY!
Join our 900+ members and see for yourself why it’s the best investment you can make to grow your business! Call Mindy at (951) 737-3350

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Visit the Chamber online at www.

MyChamber.org

October 2011

LEGISLATIVE UPDATE
Mandatory Leave Proposal Opposed By Chamber

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he Greater Corona Valley Chamber opposes a statewide proposal (AB 325) that would authorize an employee to take up to four days of unpaid time off upon the death of a spouse, child, parent, sibling, grandparent, grandchild, or domestic partner. “Existing laws already provide employees with the right to take time off work without discharge or discrimination for a number of reasons,” stated Cynthia Schneider, chair of the Greater Corona Valley Chamber Legislative Action Committee. “A mandatory 4-day bereavement leave in every situation removes the flexibility employers need to balance bereavement leave requests with other pressing leave requests,” continued Schneider. AB 325 prohibits an employer from discharging, disciplining, or discriminating against an employee for taking up to four days of bereavement leave upon the death of specified individuals. It authorizes the leave to be taken up to 13 months following the death and need not be on consecutive days. It also would limit the right to bereavement leave to those who have been employed by their present employer for at least 60 days, and would permit the employer to require documentation of the death within 30 days of the first day the leave is taken. AB 325 also specifies that the employee may either file a complaint with the Division of Labor Standards Enforcement (DLSE) or bring a civil action in a court, while exempting employees that are covered by collective bargaining agreements, if the agreements provide for: bereavement leave, premium wages for overtime hours, and regular hourly pay of at least 30% more than the minimum wage, as specified. California Pregnancy Disability Leave (PDL) program: gives pregnant women specified unpaid leave rights. Paid Family Leave: as of July 1, 2004, California workers covered by State Disability Insurance (SDI) who need to take time off to bond with a new child or for family care-giving needs are eligible for the Paid Family Leave (PFL) program which allows California workers to take up to six weeks of partial wage replacement family leave. Federal Family and Medical Leave Act (FMLA) and the California Family Rights Act (CFRA): requires all public and private sector employers with 50 or more employees to grant employees up to 12 weeks per year of unpaid leave to bond with a newborn child, to care for a family

member with a serious health condition, or to allow the employee to recover from his or her own serious health condition.

Log on to www.CoronaAdvocacy.biz for more information on the Chamber’s efforts representing the interests of business at all levels of government.

October 2011

Visit the Chamber online at www.

MyChamber.org

9

building business relationships
Photos by Jim Dorsey Photography

Tracie Bensiek of Curves Corona prepares to cut the red ribbon for their Grand Opening event. A well-known fitness center catering to women, she coaches alongside Debi Robertson and Karen Whedon. Call them at (951) 898-1550 or visit at 1411 S. Rimpau Ave., Ste. 11 in Corona and check out their complete fitness and nutrition solution.

Right: Business owners Kim Lewis & Patty Kanchana shares a joint Grand Opening & Ribbon Cutting event together their businesses Creative By Design & Seven Seas Thai Cuisine respectively. Contact Kim at (951) 226-5617 or www.creativebydesign.net. Don’t forget to check out Seven Seas at 1525 E. Ontario Ave. Ste. 107 in Corona.

Photos by Jim Dorsey Photography

Left: Becky, Kimberly, and Netta are ready to put people to work at Labor Ready, a labor agency focusing on temporary construction, manufacturing, warehousing, retail, and hospitality employment opportunities. Whether you’re an employer looking to expand your workforce or someone seeking employment, give them a call at (951) 280-9541 or visit their location at 268 N. Lincoln Ave., Ste. 15 in Corona. Below: Dr. Anand Galgali celebrates with his family and staff at the grand opening for Soft Touch Dental Care, where they take good care of client’s oral health needs. Give them a call for a check-up at (951) 280-0322 or www.softtouchdds.com.

Right: Dr. Ahmed Elbershawi cuts the red ribbon at Corona Regional Medical Centers newly-opened Sleep Center along with Corona City Council Member Karen Spiegel, Corona Regional Medical Center CEO Kevan Metcalfe, Corona City Council Member Jason Scott, Greater Corona Valley Chamber Chairman Chris Miller of Thomas Miller Mortuary & Crematory, Corona Regional Medical Center Governing Board Member Pat Miller, and Corona Mayor Pro Tem Eugene Montanez.

Photo by Jim Dorsey Photography

Photo by Jim Dorsey Photography

Below: The staff at Sanchez Tacos are ready to fulfill your quest for great tacos. Contact them at (951) 371-5401 or visit them at 430 River Road Unit #D in Corona. (From the left)Jose, Tania, Leslie, Ruben, Martha, Ivette, Ryan, and Ruben Jr., joined by Greater Corona Valley Chamber Chairman Chris Miller of Thomas Miller Mortuary & Crematory and Corona Mayor Pro Tem Eugene Montanez.
Photo by Jim Dorsey Photography

Join us for our next Good Morning Corona Valley on October 27th at Eagle Glen Golf Club, sponsored by Vistera Credit Union. Call the Chamber at (951) 737-3350 or visit us online at www.MyChamber.org to register today!

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Visit the Chamber online at www.

MyChamber.org

October 2011

Photo by Jim Dorsey Photography

Right: August Good Morning Corona Valley sponsor Corona Life Services at their booth for the monthly breakfast event in Eagle Glen Golf Club. CLS provides education and life-affirming alternatives to those experiencing an unplanned pregnancy. From left: Board member Denise Payne, Outreach Coordinator Christi Bush, Board Secretary Chris Fuehrer, Board Treasurer Harry Glenn, Board member Marilyn Richmond, and Board Chairman Rich Richmond.

Photo by Jim Dorsey Photography

Photo by Jim Dorsey Photography

Left: Interactive Fitness owner Matt Mower greets the crowd at his Grand Opening & Ribbon Cutting event, and shows of his certificates alongside Chamber Board Member and Ambassador Dean Seif, Matt’s fiancée Norma Valles, and Corona City Council Member Karen Spiegel.

Below: Sally Kinsbursky-Sparks of Decorating Den Interiors celebrates with her family and friends at her Grand Opening and Ribbon Cutting event, held at Mantra Indian Cuisine and Banquet. Contact Sally at (909) 930-0396 for decoration solutions custom for your home.

Photos by Jim Dorsey Photography

Photo by Jim Dorsey Photography

building business relationships
Left: A&N Flip this Kitchen owners Abel Rodriguez & Nathaniel Mares at their Grand Opening and Ribbon Cutting event. Flip this Kitchen offers wholesale kitchen cabinets and more. Check them out at 7001 Indiana Ave. in Riverside.

Photos by Jim Dorsey Photography

Right: Top Martial Arts Training owner Herberth Castellanos coaches one of his students in doing a proper push-up. Their dojo offers training in various martial arts styles including: Aikido, Jujitsu, Tae Kwon Do, Zumba, Pilates, and Yoga.

Above: Andrew Sauceda and Bryan Zuelch showing off their pizza-tossing skills at Jersey’s Pizzeria & Restaurant, along with Vicki Schmidt, Glen Schmidt, and owner Jaclyn Schmidt. They serve great pizza, pasta, chicken, salads, subs, and more at their Corona location at 1197 Magnolia Ave. in Corona. Give them a call at (951) 279-4100 and check them out!

Photos by Jim Dorsey Photography

Left: Nancy Fay congratulates franchise owner Karen Linton-Gransee during the grand re-opening of her remodeled McDonald’s, located at 1215 Magnolia Ave. in Corona. In addition to this location, she has 6 others – all members of the Chamber. Inset: Lisa Michelle Cooper gives Neary Y of Union Bank Magnolia a hug for winning a door prize raffle.

Left: Leadership Corona 2010 participants line up for a photo op during Good Morning Corona Valley. From the left: Jolyn Murphy of Congressman Ken Calvert’s Office, Leadership Corona Chairwoman Jean Easum, Alvord School District’s Promenade Elementary Principal Lori Copeland, Norco College Interim President Dr. Debbie DiThomas, Lt. Jon Stofila of Corona Police Department, Sandy Klein of ReMAX All Stars, Don Garling of Lucas Enterprises, Inc., Corona Regional Medical Center CEO Kevan Metcalfe, and David Teper of Tangram Interiors. The 2012 Executive Leadership Roundtable is now in session.

October 2011

Visit the Chamber online at at www.

MyChamber.org

Photo by Kat Meezan

Photos by Jim Dorsey Photography

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If you woke up this morning feeling joyful and well rested until your radio clicked on and spoiled it, it was probably because the first words you heard were something like “world markets are plunging”…“another bad trading day on Wall Street”…“the standoff in Congress continues”…“A horrendous act of violence just occurred,” or you turned on the “Good Morning” show where they couldn’t wait to tell you why it wasn’t. On and on the negativity begins to invade your day, and drain the joy right out of the new morning. No question, times are tough, people are in crisis; jobs have been lost, homes are in foreclosure, savings accounts wiped out; these are all true realities facing many people. But this is your day; you own it and no one is allowed to ruin it for you, because you are going to be different; you are going to succeed anyway. You have a vision and a can-do sense of purpose and you are going to give the best that you have. Maybe you lost your job. Perhaps life is offering you a second chance to discover and follow your passion. Think about it. Listen to the song in your heart. After all, life is about constant change and growth. Maybe you are a small business owner, or a one (wo)man show (in other words, an entrepreneur).

By definition, an entrepreneur is a risk-taker who sees an opportunity, a new solution, a different way of doing things, and while others are saying it cannot be done, it shouldn’t be done, or it won’t work, the entrepreneur instead is thinking, “Why not?” and will not buy into their downbeat attitude. They are going to make it happen because they have passion! Passion is a powerful force. People will see it in you instantly. It will capture their interest. They will envy your passion, wish they had it, be attracted by it, and want to be a part of it because passion is contagious. They will be eager to know more. After all, it must be something fantastic if you feel so passionate about it. So dare to dream! Surround yourself with likeminded positive people and friends who make you laugh and encourage you. Use technology wisely and be selfish with your time because it can gobble up precious hours and contribute to the spread of pessimism, whose only purpose is to get in the way of your vision. When it isn’t contributing to your goal, turn it all off (yes, even your

phone!). These productivity tools are amazing when they work for you. Frequently, stop and ask yourself, ‘Is what I am doing leading me towards my goal?’ Learn to say “no” politely but firmly. Tomorrow, wake up and sit quiet. Welcome and give thanks for the wonderment of a new day, and for all the blessings you have in your life. Get up and “seize the day,” and when the day is done, ask yourself, “What did I trade this wonderful gift for? Did I do good? And was I guilty of spreading optimism?” Visit Frank Ortiz on the web at www.AShotAtHappiness.com.

Photo Courtesy of Frank Ortiz

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Visit the Chamber online at www.

MyChamber.org

October 2011

© Veer / Ollirg

THIS IS YOUR DAY!

Scan with your Smartphone for more information

The Greater Corona Valley Chamber

Inaugural

Golf Classic
The Greater Corona Valley Chamber will be hosting its Inaugural Golf Classic on Monday, November 7, 2011. We are seeking business partners for this important Signature Event which will fund various benefits for our members and all businesses in our region. Through our extensive partnering and business development assistance programs, the Greater Corona Valley Chamber of Commerce continues to be the voice of business. Since 1915, this Chamber has been providing businesses with resources for prosperity. A strong, dynamic business community benefits everyone in the greater Corona trade area. You will find that the return on your sponsorship investment is tremendous. In the short-term, it is in the form of business referrals and networking opportunities; long-term benefits come in the form of advocacy and business-friendly legislation, to name a few. Through a wide variety of programs and initiatives, your Greater Corona Valley Chamber works to positively impact the quality of life in the region, while supporting the growth and prosperity of our members. Together with talented leaders in business, community, and government, the Chamber's volunteers and professional staff work to make this community a better place. The primary objective of your Chamber is to improve the economic vitality by providing a clear and persuasive voice for businesses in the Corona, Norco and Eastvale communities. The Chamber advocates for business-friendly legislation at federal, state, county, and local levels, attracts new businesses and industries to the communities we serve, and attracts new customers to our member businesses. Your assistance, through sponsorship, is important and vital to the Greater Corona Valley

(714) 538-3881

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Visit the Chamber online at www.

MyChamber.org

October 2011

Join Us at Eagle Glen on November 7th for This Inaugural Event!
Visit www.coronagolfclassic.org for more information or contact the Chamber at (951)737-3350.

contact us to discuss your specific details. Thank you very much for your interest and support. The Greater Corona Valley Chamber of Commerce looks forward to seeing you on the course.
Photos provided by Eagle Glen Golf Club

Chamber being able to offer these services as well as other member benefits. The financial investment made by key business members like you, in the form of sponsorship, is essential to finance the programs that are vital to community growth and development and allows the Greater Corona Valley Chamber to make a significant impact on critical business and community issues. Participants in this inaugural event will begin registration at 8:30am. During this time, each player will receive a $200 gift certificate to the Nike Mobile Golf Shop. Players will have the opportunity to select from some of the finest products in the golfing industry, including: shoes, hats, balls, clubs, bags, and attire. Be ready to shop and try all the new gear! The tournament will begin at 10:30am with a shotgun start. Players will compete in teams of four. All golf sponsorships include a full team entry fee of $325 per person. While on the course, we will provide all players with lunch and beverages, both alcoholic and non-alcoholic. Immediately following the golf tournament, we will be holding a dinner reception at the clubhouse. An open bar will be available for wine, beer, and a few other selected drinks. A silent auction will then commence, as well as a presentation of awards to the day’s top teams, and a keynote address by our Title Sponsor, which will target important issues to the community. All interested sponsorship inquires should consider the options outlined in our Golf Tournament Sponsorship sheet. There are many important levels that have great value, visibility, and provide significant contributions to our business community. We hope you will join us for this inaugural event. It truly will be a day of fun with great golf, socializing, and networking opportunities. To sign up or become an event sponsor, please

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15

On the Cover: Lucas Oil Products, Inc.

and finished products as well as assisting other companies who may require the services of the short line railroad. In the heartland of Missouri you will find the best Simmental breeding stock in the country. Forrest Lucas has applied the same commitment and values of Lucas Oil Products to this new venture, resulting in the finest selection of beef products and show cattle. In 2008, the Indianapolis Colts began calling Lucas Oil Stadium home. The state of the art multi-event facility will host a variety of entertainment and sporting events from NFL, NCAA basketball to music concerts and will seat up to 75,000 people. With the winning history of the Colts and the world renowned Lucas Oil Products reputation, the possibilities are infinite and the excitement is definite! What better way to wrap up this article, than to announce that Lucas Oil has provided the Chamber with two (2) tickets for the Super Bowl on February 5, 2012. If you are interested in securing a chance to win these tickets, log on to www.MyChamber.org. With each drawing ticket purchased (for $100), the purchaser will receive one bottle of Lucas Oil Gasoline Additive, One bottle of Lucas Oil Wax and one soft hand towel for applying the wax. Our Board of Directors has sweetened the winnings by adding a $1,000 gift card for travel, hotel or whatever you wish to use it for. The drawing will be held on Thursday, December 22 at the Chamber Quarterly Membership Luncheon. For more information, call the Chamber at (951) 737-3350.

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he theme for this month is geared towards transportation, and what better way to express our Planes, Trains and Automobiles than to feature Lucas Oil Products on our cover? Founded by Forrest and Charlotte Lucas in 1989, Lucas has been a tremendous business partner with our Chamber for years. They also reach out into the community and support many worthwhile events, programs and organizations. Known for various sporting activities, from dirt bikes to automobiles and boats, Lucas Oil not only is involved (often as sponsors) they have various product lines for these races – plus everyday vehicle usage. Looking around the Corona Valley area, Lucas Oil has made a huge impression in our community. Located in Corona in a historic 100+ year old citrus processing plant, the Lucas Oil Products corporate headquarters produces product for the Western third of the United States. It also handles product exports destined for Australia and the Far East. Their facility in Corydon, Indiana exceeds 125,000 square feet for bottling their products. It is a state of the art facility built from the ground up, providing product for two thirds of the United States, the United Kingdom, Europe, Mexico and Canada.

Also housed in Corona is their most recent brainchild called Lucas Oil Studios. With cutting edge technology and a highly trained staff of graphics designers, 3D animators and editors, Lucas Oil Studios is capable of producing anything from print ads, to TV commercials, to full high-end TV shows, right here in Corona. With their employment exceeding hundreds, they are also a family. Many co-workers are related and while in some businesses this is a challenge – it just works well with Lucas. Here are a few other local interests of Lucas. Lucas Oil I-10 Speedway is Southern California’s short track racing destination for pure stock, modified, late model, super late model, legends, trucks, bombers, bandoleros, sportsman, and demolition. One of Lucas Oil's most recent successes is the renovation and grand reopening of the 3/8 mile dirt track in Wheatland, Missouri, now known as the Lucas Oil Speedway. No expense was spared and it shows. The facility is state-of-the-art from top to bottom. Lucas is involved with many aspects of transportation – including railway. Formerly the Louisville New Albany & Corydon Railroad, the historic railway was purchased by Lucas to sustain their facility in Corydon, Indiana. The tracks are used to transport raw-material

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17

Riverside County Transportation Commission

Looking Toward the Future
Transportation Challenges and Opportunities
In today’s economy, businesses must keep moving and the only way that will happen is a commitment to making worthwhile investments in transportation projects. With Corona, Norco and Eastvale all located near some of Southern California’s busiest freeways and rail lines, transportation will likely remain one of the most important public policy issues facing the members of the Greater Corona Valley Chamber of Commerce. In addition to our own city governments, the one public agency actively involved in making transportation happen in our community is the Riverside County Transportation Commission – commonly referred to as RCTC. RCTC is an active member of the Chamber of Commerce and their Government Relations Manager Aaron Hake serves on the Chamber’s Board of Directors. Not surprisingly, we have RCTC as a key presenter at a few Chamber gatherings, but we thought it would be helpful to take this opportunity to provide a brief update on RCTC’s recent activities in the area with a special emphasis on local projects and services that we often take for granted.

Public Transit Service -- An Important Investment in our Region’s Future
Cars will always be an important part of Corona’s identity and transportation system, but trains play an important role in serving our economy and local commuters. The location of Burlington Northern Santa Fe’s transcontinental rail line near the 91 Freeway ensures that rail will always be an important topic for Corona businesses and residents. In addition to the rail line near the 91, Union Pacific also operates an intercontinental rail line to the north near State Route 60. Obviously, freight rail service is crucial to a number of businesses in our area and we need a robust freight rail system to remain competitive. The location of the rail lines can also provide opportunities for passenger service. Corona is home to two Metrolink rail stations including the North Main Corona Transit Center which is served by Metrolink trains and buses operated by the Riverside Transit Agency and Corona’s own Cruiser. Commuters will also find one of the region’s largest Park and Ride facilities nearby which is owned and operated by the California Department of Transportation. For many people, Metrolink offers an attractive alternative to driving a crowded freeway in order to reach job centers in Orange or Los Angeles counties or to the beaches on weekends. However, thanks to a new service extension being planned by RCTC, Metrolink will soon be serving Corona’s own job centers. In 2013, the Metrolink 91 Line will be expanded an additional 22 miles to serve North Riverside, March Air Reserve Base and Perris. The project is known as the Perris Valley Line. The trains will operate on a rail located near the I-215 and will provide additional opportunities for people living in South and Central Riverside County to take Metrolink instead of the I-215, I-15 or the 91. Sites near the North Main Corona and West Corona stations are likely to become attractive locations for employers who will benefit from the adjacent passenger and freight service. For more information on the Perris Valley Line, go to www.perrisvalleyline.info.

Measure A A Countywide Program with a Local Commitment
One of RCTC’s most important responsibilities is to administer the voter-approved Measure A program. In 1988 and 2002, voters approved a half-cent sales tax to fund transportation projects and services in Riverside County. Statewide, voters in 19 counties have approved similar measures which are protected from being diverted by the state or federal government. In order to adopt this kind of program, there must be a detailed expenditure plan that is approved by the voters. You can see the Measure A Expenditure Plans at RCTC’s website at www.rctc.org. Not surprisingly, money is set aside for improvements: freeway improvements, new interchanges, public transit and the development of major arterial streets. What many people don’t know is that more than 30 percent of every dollar is returned back to local jurisdictions. For example, the City of Corona receives more than $2.5 million per year in Measure A funding to pay for local street and road repairs and improvements. Norco and Eastvale also receive a proportionate share of funding for the same purpose.

Metrolink - 91 Line - North Main Corona Station

Measure A is an important example of a countywide agency and a countywide funding program being directed at local needs. Thanks to Measure A and other funding programs, RCTC has helped fund a number of local and notable projects including: • • • • • • • • • I-15/Hidden Valley Interchange I-15/Cantu Galleano Interchange I-15/Magnolia Interchange HOV Lanes on State Route 91 New Lanes on State Route 60 Metrolink Train Stations at North Main Corona & West Corona State Route 91/Green River Interchange State Route 91/Lincoln Avenue Interchange State Route 91/Maple Street Interchange

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October 2011

Auto Center Drive Grade Separation Project

Quality of Life Issues and Transportation Go Hand in Hand
While the majority of transportation trips are made by automobiles, providing effective alternatives including bus and rail service are important in reducing harmful emissions, being less dependent on foreign oil and maintaining our quality of life. As a result, RCTC is also striving to reach a balance in enhancing transportation capacity while protecting the environment. As part of that commitment, RCTC has spent $128 million in buying sensitive habitat throughout the county as part of Riverside County’s Multiple Species Habitat Plan. This habitat investment protects Riverside County’s ecosystem while providing a means to ensure that projects receive needed environmental approvals. Balancing environmental needs with transportation capacity needs can also be seen in RCTC’s commitment to railroad grade separation projects. Nothing is more frustrating than sitting still watching a freight train pass though, but as has already been stated, freight trains are an important part of our economy. The solution is to separate the tracks from busy streets and that’s about to happen at Auto Center Drive and Railroad Street. With RCTC’s assistance, the City of Corona has received a funding allocation from the California Transportation Commission to build a grade separation in this important area. The result will be better mobility, a reduction in harmful emissions and enhanced safety for anyone driving through this busy area. In long-term, the City of Corona hopes to fund a similar project at McKinley Street.

Getting Stuck – What’s the Alternative?
Although there is a significant amount of transportation activity that is taking place and (continued on page 26)

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19

ONTARIO
INTERNATIONAL AIRPORT
A REGIONAL RESOURCE
by Corona Council Member Karen Spiegel

O

n August 17th, the Corona City Council adopted a resolution in support of transferring the management of the Ontario International Airport to the City of Ontario. Why is the Council interested in an issue that seemingly has nothing to do with our City? The reason is simple: the Ontario International Airport is a regional resource that impacts all of the cities in the Inland Empire and it behooves us to advocate for local control of this important nucleus for business. The Ontario International Airport (ONT) is currently under the management of the Los Angeles World Airports (LAWA), which has focused much of its attention on making the Los Angeles International Airport successful. As such, ONT has become the highest cost airport for airlines in Southern California as well as the highest cost medium-hub in the nation.The high cost of flying into ONT has deterred travelers from departing and arriving into this centrally located airport. Instead, they are funneled into Los Angeles or Orange County airports where they are then forced to drive to their Inland destinations, which add cars to our already congested freeways and time spent in traffic to the cost of doing business with our local companies. For our region to reach its potential, we need to have a well-constructed system of goods as well as people movement throughout the area. A functional, comparably priced, well-managed airport is key to this goal especially when it comes to business investment. Imagine that you’re an out of state businessperson interested in bringing your company to Southern California and are looking for an affordable area in which to locate. Facilities and rents in Los Angeles and Orange County can not compare to the quality of space that we have in the Inland Empire nor can they compete with our centralized position to reach the rest of the country.

However, if you have to spend over an hour to reach your offices, this adds significantly to the cost of doing business in our area: for you, for your clients, and for the production of goods that you sell. Flying into ONT alleviates the time spent in transit and when time is money, this adds value to your company and currency to your coffers. The City Council believes that under local control, ONT can implement changes more efficiently, meet the needs of passengers and businesses more effectively, and lower costs to operate at levels similar to other secondary airports in the area (such as Burbank, Orange County, and Long Beach) to make it more competitive and attractive to travelers. As such, we are joining other cities in our region as well as the Southern California Association of Governments Regional Council and the Los Angeles Economic Development Corporation in calling for the transfer of ONT into local control and hope the members of the Chamber will join us in this effort.

Photos courtesy of Ontario International Airport

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The Race to Monte Carlo ignited good times with great gourmet food stations, relaxed environment casino-style gambling, and silent and live auctions. All of the guests were treated to a full concert on the green with Rod Piazza and the Mighty Flyers. For the best party in town, join us next year on June 22, 2012.

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October 2011

Photos by Kat Meezan and Jim Dorsey Photography

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23

Allan Borgen’s

Restaurant Review
Fireside Bar & Grill

Fireside Bar & Grill 1180 El Camino Ave., Ste. 116 / Corona, 92879 (951) 737-1100 Hours: Monday-Thursday 11am to 12pm Friday- Saturday 11am to 2am Sunday 10am to11am Price Range: Breakfast $4.50 to $11.00 Dinner $8.00 to $22.00 Italian, Mexican & American

Above: (left & middle) The dining area of Fireside Bar & Grill offers a classy atmosphere perfect for a romantic dinner for two or a business lunch between colleagues. It is located in the Lowe’s shopping center bordered by the CA I-15 Freeway and Magnolia Avenue.

Above: Pork Chops Two thick cut broiled chops with apple chutney, mashed potatoes and sautéed fresh spinach

This large, casual, classy restaurant is located at the late At My Place restaurant location in the Rexco center, and although only open for four months, they already have a loyal following of regulars who appreciate fresh tasty food. In addition to a classy decorated dining room, they also have a beautiful banquet room that can accommodate lots of people. My first flight of dishes include the wonderful Grilled BBQ Potato Skins ($9.50) the impressive Insalata Antipasto Salad ($12.50) and Fire Style Pizza ($13.50). The Grilled BBQ Potato Skins featured five large deep fried hollowed out potato halves stuffed with a nice portion of delicious BBQ stuffed pork, melted cheddar cheese, green onions and topped with sour cream. Everything really came together well in this unique appetizer and was a nice beginning. The next dish was the Insalata Antipasto which consisted of cut up salami, turkey, Swiss & provolone cheeses, kalamata olives, roasted bell peppers on a bed of penne pasta tossed with a zesty red wine vinaigrette. I loved this salad and the pasta was far better than greens, which most Antipasto salads come with. As good as these last two items were, the next item was even better. This masterful pizza was comprised of a thin tasty pizza crust topped with whole sun dried tomatoes, artichoke hearts, mozzarella and goat cheese with a luscious pesto sauce. The crust was loaded with toppings and was absolutely delicious. Next came the classic Italian dishes, Chicken Marsala ($13.50) and Lasagna ($10.99). The Chicken Marsala, featured two large thin slices of chicken breast that were lightly dusted in flour and gently sautéed and topped with a rich reduced Marsala wine sauce and finished with butter and a ton of sliced fresh mushrooms. This came with a nice

portion of angel hair pasta with tasty burnt butter. The rich sauce and tender chicken was the perfect culinary marriage. The Lasagna was another winning dish that was made with layers of pasta, meat sauce, a parmesan ricotta mixture and topped with lots of melted mozzarella cheese. The bold and assertive tomato sauce was outstanding, especially with the hint of nutmeg added into the mix. Two other marvelous dishes included Pork Chops ($16.50), two thick cut pork chops that were broiled and very tender and juicy and served with a nice apple chutney, mashed potatoes and sautéed fresh spinach laced with garlic and Zesty Jambalaya Pollo e Gamberetti ($12.50), a large portion of Linguini with chunks of chicken, five jumbo shrimp, Andouille sausage, green, red and yellow bell peppers, onions and tomatoes in a lovely and spicy Cajun sauce. If you enjoy spicy food at its best, you really must try this dish. For dessert, you have to try their homemade Tiramisu, which is the perfect ending to a most enjoyable evening. Fireside Bar & Grill features a full bar with flat screen TVs and has live music Tuesday through Sunday starting at 6pm. In addition to the dining room, you can also dine outdoors in their covered patio area. Owner Bill Webb, shown right, has a lot of passion for his restaurant and the customers he serves. It’s nice to see such an involved owner like Bill!
Photos provided by Allan Borgen

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1180 El Camino Ave., Ste. 116 • 951-737-1100

Visit FeedMe411.com for a video preview of some of the best restaurants in the Inland Valley. You can reach Allan at [email protected] or call him at (909) 910-3463. Allan is the host of the Let’s Dine Out Food, Travel & Entertainment radio show that airs on News Talk 590, KTIE every Saturday afternoon from 3 pm to 5 pm.

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October 2011

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Don’t Forget!

Radcliffe’s Royal Ribs

304 N. Main Street / Corona, 92880 (951) 549-8819 Hours: Monday-Thursday 11am to 11pm Friday & Saturday 11am to 1am Sunday 11am to 9pm Price Range: $6.00 to $23.00 American BBQ/Old English Grub
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October 2011

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25

(continued from page 19)
Riverside County Transportation Commission

Looking Toward the Future
more on the drawing boards, congestion is still a way of life in Southern California and especially on major freeways such at 91 and I-15. RCTC funds a number of programs to provide some relief, including the provision of Call Boxes, the Freeway Service Patrol and the new Inland Empire 511 service. The purpose of Call Boxes and the Freeway Service Patrol is to provide motorists with assistance when they encounter mechanical problems. Providing the assistance can reduce congestion that often takes place with breakdowns and other highway distractions. The programs are funded in cooperation with the state and receive much of their funding from a $1 surcharge on vehicle registrations. Motorist assistance is also taking a leap into new technology with the establishment of IE 511. Anyone can now get real time traffic information, assistance on carpooling and public transit information by logging onto www.IE511.org or by dialing 511.

Looking Toward the Future
RCTC will seek to fund two extremely important projects for the City of Corona in the coming years including the $1.3 billion widening of the 91 Freeway and the extension of Foothill Parkway. Both of these projects are likely to be the subject of future Chamber meetings. This article is important in providing a glimpse of so many of the other positive things that are happening in transportation for our region. Most importantly, the Greater Corona Valley Chamber of Commerce has a voice in transportation issues at the city and regional level and has the cooperation of the Riverside County Transportation Commission as a member and partner. We look forward to an ongoing and effective partnership for years to come.

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October 2011

FINANCIAL COLUMN
The Pursuit of Happiness, One Financial Step at a Time
by Derek Pantele

e have all heard that money does not buy happiness, and beyond covering your basic needs there can be a lot of truth to this. However, according to a 2010 study by the American Psychological Association, roughly three out of four individuals state that money is a major cause of stress in their lives. The side effects of such stress may lead to high anxiety, depression, unhealthy coping behaviors, sleeping problems, digestive troubles, and heart issues. Consequently, poorly managing your money leads to unhappiness by increasing stress levels and negatively impacting your overall health. Admittedly, personal finance is an emotional and stressful subject because of its interconnectedness with all areas of our lives. Says Kelly McGonigal, PHD, a health psychologist at Stanford University, “It invades your home, your work, what you’re able to provide for your family, and your fantasies for the future.” Combating financial stress is primarily about assessing your values, adjusting your attitudes on the events around you, and creating a plan to provide solutions to any major sources of stress. By actively coping with money stress and taking control of your situation, you are able to better protect your most important asset: your health. For most of us, money is central to providing an ideal quality of life for ourselves and our loved ones. This means that achieving happiness is about creating a lifestyle that is fulfilling in both the near-term as well as a long-term plan for financial success. This is done by investing in goals that are backed by powerful personal values. When assessing your values, ask yourself… Do I want money for cars, shoes, or the latest piece of technology? Or do I want money for a house, the ability to travel, or a college education? Everyone’s values are unique, but generally it is the simple things in life that make us happiest and most improve our overall health. Moreover, spending money you do not have will certainly not make you happy. The next step in reducing financial stress is adjusting your outlook. A majority of things that occur in this world are outside of your control. However, you always have the ability to adjust your outlook and your actions. In this era of information overload, it is easy to get caught up in the nonstop commotion of the day, whether it is a poor economy or the increasing price of gas or food. While it is important to be informed, financial worries are often related to a lack of either complete information or wrong information, or both. When negative news saturates your life, it can become overwhelming and unnecessarily heighten your level of anxiety. The conclusion of the APA survey stated that “Americans appear to be caught in a vicious cycle where they manage stress in unhealthy ways and lack of willpower and time constraints impede their ability to make lifestyle or behavioral changes.” Instead of letting the stress build, look for healthy ways to decompress, which can be as simple as deep breathing, discussing your thoughts with another individual, briefly shutting down your electronic devices, or going for a walk. The final and most essential measure to employ is to create a plan. The actual plan you create will depend on your situation. If you are looking to see progress in reducing financial debt, consider a debt snowball approach in which you cut expenditures and continually put as much money as possible at the smallest balance while paying the minimum on the larger balances. If you are looking to proactively reduce future stress in case of

W

major loss of income or unexpected expense, ensure that you have an adequate emergency fund of liquid assets available. A solid plan will help you recognize key goals that involve money, identify a pragmatic way to move in the right direction, and ultimately accomplish your goal. While tackling these issues, it may seem impossible at first; remember that you have to start somewhere and that it is a learning process. It is okay if your actions are not perfect; adequate care provided is better than perfect care withheld. Additionally, while it may seem less stressful to ignore a financial problem and hope it will go away, this will generally only create more stress in the long run by creating a larger mess. Get the facts, discuss the options with your spouse or financial expert, and create a plan. Dealing with money does not have to be stressful. Whether you think you have too little or too much (yes, people sometimes stress out about having too much money as well), follow these simple steps: Stop, Think, Act. Says financial author Lynnette Khalfani-Cox, “The true cost of debt and financial problems isn’t just the interest rate you’re paying to Mastercard or Visa. The true cost is the toll that it’s taking on your life and your relationships.” When it comes down to it, without your health you have nothing. By allowing stress to decrease your overall health, you could be neglecting your most important asset and sacrificing valuable days, months, or years from your life. Start by making positive changes today to live a rich life and attain financial peace of mind.
Derek Pantele, CFP®, is a Financial Advisor with Tellone Financial Services, Inc. He can be reached at (714) 998-2290 or [email protected].

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October 2011

MEMBERSHIP RECOGNITION LUNCHEON
Chamber to Host Congressman Calvert at Year End Membership Luncheon
The Greater Corona Valley Chamber of Commerce will welcome Congressman Ken Calvert to its year end membership luncheon at Eagle Glen Golf Club. Congressman Calvert serves the 44th congressional district and resides in Corona. His knowledge and common sense approach have assisted the region in many federally-funded programs. Calvert is a local business owner with a diverse background in business. Congressman Calvert will assist our Chairman of the Board, Chris Miller, in presenting accolades to our local heroes, the men and women of our police and fire departments. The cities of Corona, Norco, Eastvale and Riverside County have each been asked to submit the individuals who will be honored. “Daily these local heroes go to work, not knowing what tragic situation or life challenging experience they will have,” said Miller. “We want to express to all departments, all employees – that we appreciate their work ethic, their professionalism and their dedication to serve.” The luncheon will begin at 11:30am with a buffet meal and the meeting beginning at 12pm. Color guards from local agencies will present colors, followed by Congressman Calvert’s comments and then honoring our local heroes. During the luncheon, we will draw the winning ticket for the Super Bowl game (February 2012) at the Lucas Oil Stadium in Indianapolis. A special thank you to Lucas Oil for their partnership in providing us tickets to the game. The Chamber’s Board of Directors have also sweetened the pot. The winner will also receive a $1,000 voucher for travel or hotel expense. The Chamber hopes to sell 1000 tickets. We will do the drawing on December 22. You can purchase tickets on our web site www.MyChamber.org.

This event will be held at Eagle Glen Golf Club (1800 Eagle Glen Parkway, Corona 92883). Buffet lines open at 11:30 am, with our meeting starting at 12 pm.Tickets are $50 per person for members or $75 per person for non-members. Tables of 8 and sponsorships are available. You can order your tickets now by visiting the Chamber online at www.MyChamber.org or by calling the Chamber at (951) 737-3350.

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29

NEW IN TOWN

Browning Dodge, Chrysler, Jeep and Ram
by Jim Dorsey
Who better than a car guy should write about Browning Dodge, Chrysler, Jeep and Ram? The new guys are not that new. The Norco dealership has been around a very long time. My first dealings with the dealership(pun?), weren’t all that fun. In the late 80s I bought a little Jeep Wrangler. Some of you may remember the car. I paid cash, but… didn’t buy it there. A friend helped me arrange the acquisition. In short, its second home was Frahm (now Browning). Why bring this up you say? CUSTOMER SERVICE! It was here that I learned the true meaning of car dealer customer service. Because of my experience there I have continued to be a Chrysler fan. To date, I have purchased 5 (FIVE!) vehicles from that location. Now enter the Browning Automotive Group. OMG, what’s going to happen to my friends and the relationship that have served me well for the past 25 years? Absolutely nothing! The Browning Group (Norco Dodge), is great. The service team is still in place – and bolstered up. The Parts guys are still the same, with over 40 years of service between them. They can answer anything about Chrysler products. The same goes for the service staff. They can almost diagnose your problem (car related only!) while you discuss your reason for service. Headed up by Jack Ameen, general manager, and followed up by Steve Photopulos, a close second (both probably from Ireland), they manage the dealership with the skills and knowledge required for today’s rapidly changing market. Browning is new to us but not new to the automotive industry. Founded by Richard Browning in the 60s (it was good he had the same last name), it was Dick Browning Oldsmobile of Long Beach. Later, seeing the need
The Browning Team is ready to serve you whether you’re looking for new cars, used vehicles or parts and service

for expansion, he relocated to the Cerritos Auto Square as Browning Oldsmobile-Isuzu. You all remember Oldsmobile and Isuzu. They, like the Do-Do bird, have become extinct. Dick Browning was a huge success – so much so, that he was one of the first Acura dealers in the United States. The opportunity to represent Dodge came in 1984. Oldsmobile-Isuzu gave way to Mazda, and Browning Mazda, Cerritos Acura, and Cerritos Dodge, continue to operate successfully. In 1991, Kent Browning took the reins after the death of his father, Dick. Kent was no stranger to the industry and has been with the Group since 1975. Under Kent’s direction, The Browning Automotive Group has expanded to 14 franchises in 9 locations. As Steve P. puts it “We can get any car for anybody!” and after my latest experience there I know that for a fact. I love buying cars! I hate the back and forth game played at some dealerships. I just recently downsized my fleet. My VW Beetle is gone, and so is my Chevy HHR Panel. In their place however, is a Flame Red (go figure) Jeep Wrangler Unlimited. I had just about given up on the newest vehicle I had fallen in love with as the color and equipment choices had become scarce. In the final stages of making a selection, I went to see Steve, my new BFF, to see what might still be available. He not only found me one car, but two to choose from. They sent salesman John Nickleson, now the Chamber guy for the dealership, to pick up the car and I drove it home that night. It was more than a fair price on a hard-to-find car. I repeat the words, “Customer Service” – going that extra mile for a

customer. Most car dealers will do that today, but they made it easy. The last part of the buying experience was, The Finance Guy! Everything you hear before this point is usually close to what happens in finance. The real EXACT numbers show up in finance. I am here to tell you first hand, that I needed popcorn and a drink. What a fun guy Don was. He made the monotony of the paperwork hilariously funny, and we got out of there faster than ever. Try it, you’ll like it. Customer Service has become the most important tool in a business, any business. Browning Dodge has the same philosophy of customer service as its predecessor. I chose them because I have had great luck, and no bad experiences, for 25 years. Since Browning took over last April, I have only noticed more of the quality service the manufacturer expects of its dealers. I chose them for all of those reasons. Browning brings more stability, more backing, more sales tax revenue for our economy, another solid anchor for the Norco Auto Mall, and above all else, more cars to drool over and wish for. So I suggest you stop by, and say “HI!” to the new folks, and the old ones as well at the New Browning Dodge Chrysler Jeep Ram dealer of Norco and tell them I sent you. Sales hours are 8:30am-9:00pm Monday through Saturday, and 10:00am-8:00pm Sunday. For information on locations and hours visit Browning online at www.browningdodgechryslerjeepram.com.

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October 2011

LEGAL OPINIONS
Do Professional Advisors Help You Grow a Successful Business?
by Keith Davidson

awyers are, in part, counselors and advisors. As with accountants, tax professionals, financial planners, bankers, etc., lawyers should play a role in helping to grow and maintain a successful business by giving practical, helpful advice. But all too often professional advisors (lawyers being the prime suspects) stand in the way of business success. This is due, in part, to the multiple roles advisors play. Lawyers, for example, are called on by businesses to minimize risk, help achieve certainty, decrease exposure to claims, increase profitability, and protect ongoing interests. These can be conflicting goals because the advice given to minimize a particular risk can also act to slow down business growth. To use a current example: the use of social media in marketing businesses. Have you noticed that a substantial amount of businesses advertise that they are on Twitter and Facebook (and LinkedIn, Yelp, etc.)? In recent months I have seen a sharp increase in the amount of advice offered by lawyers on the risks of allowing employees to use social media. Many lawyers fear that employees may make claims, promises, or misstatements without the business’ knowledge, which could then tarnish the business’ reputation or expose it to potential risk and lawsuits. But these so-called risks must be counter-balanced with the huge advantages businesses have to gain by engaging in real, meaningful social media marketing. Times are changing, and the way in which consumers and customers view a given business is not based solely (or even at all) on the ads seen on television, magazines, or billboards. So much of traditional media is either ignored or simply discounted. Instead, customers are looking for real, live interaction with real, live people. And when they interact with a business or company, they often perceive that business as a real, live person. Just look at many consumer’s relationship to companies like Apple. People who love Apple really love Apple, as if it is a person in many cases.

L

So what is a business to do when the professional advisors say “no” to a critical business idea or initiative? The answer lies in obtaining practical advice. We lawyers are great at pointing out all the things you should not do and all the terrible things that will happen if you do them. And I have written often about the critical need to consult with a lawyer (and other professionals too) before a problem arises, which is still important. However, in seeking out that advice it must be tempered with real-life practicality – also known as common sense. Common sense is a bit like the U.S. Supreme Court’s definition of a pornographic speech – we can’t tell you what it is, but we know it when we hear it. So it changes with each situation and each business owner. As a business, you need to know the pros and cons of a given business activity you want to enter into. And you want to avoid the risks that are easy to avoid. But when it comes to a potential risk that cannot be avoided altogether, then you need to make a hard business decision. That decision can only be made by the business itself because each business is different and has a different risk tolerance. By arming yourself with the facts (both potential risks and benefits) and seeking out practical, common sense advice, you’ll be able to make an informed decision and help your business grow the right way. It’s okay to minimize risks, but let’s keep businesses growing for the good of our community. Keith Davidson is a partner at Albertson & Davidson, LLP. He can be reached at (951) 686-5296 or [email protected]. It is always advisable to consult with qualified legal counsel about your own particular situation, in that these matters can vary substantially in degree and nature.

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October 2011

Anniversary Recognition
39-YEAR MEMBER The Inland Gateway Association of Realtors – TIGAR 27-YEAR MEMBER Norco College 25-YEAR MEMBER Mc Donald’s #8036 - Magnolia 24-YEAR MEMBER Downs Energy 22-YEAR MEMBER Performance Manufacturing 21-YEAR MEMBER Vasani & Associates CPA’s, Inc. 16-20 YEAR MEMBERS Lee & Associates – Schumaker Riverside Medical Clinic The Foundation for Community and Family Health The Little Yellow Pages Pacific Western Bank 11-15 YEAR MEMBERS Duralum Products, Inc. Hunnys Restaurant Peter S. Brightman, DMD, Inc. Sunset Graphics Screen Printing & Embroidery Visterra Credit Union 6-10 YEAR MEMBERS Crumbles Cookies Financial Investors Group Mary Kay Cosmetics, Inc. – Woods PC Masters RTA-Riverside Transit Agency The Richard Upton Group at Keller Williams Trigon Electronics West Coast Media 1-5 YEAR MEMBERS Age Advantage Senior Home Care Annie’s Bookkeeping Services Arthritis Foundation Inland Empire Office Classic Handyman Services CEO Business Brokerage Corona Veterans’ Memorial Division First Citizens Bank J.A.C Plumbing Matles & Associates MBK Homes Mellon, Johnson & Reardon, CPA’s NOTW On Trac Primecare of Corona Provident Bank Simon Wong Engineering So-Cal Stone Fabricators, Inc. South Corona Dental Group Southwestern Transportation Management Services Stone Equipment Company T.G.I Friday’s Thermal Structures TMK Music & Entertainment Produts, Inc. Truly Nolen Wal Mart Stores, Inc. – McKinley Valencia Terrance/Kisco Senior Living Watermarke Properties, Inc.

New Chamber Members
Advertising Empire Outdoor Advertising, LLC 1827 Capital St., Unit.103, Corona, CA 92880 Glen Emanuel (951) 276-9600 Advertising - Internet Web Hosting Lunarpages Internet Solutions 1360 N. Hancock St., Anaheim, CA 92807 Diane Vanpetl (877) 586-2772 www.lunarpages.com Advertising - Marketing Door to Door Distribution LLC Corona, CA 92879 Michael Fletcher (951) 427-5738 www.door2doordistributionllc.com Assisted Living - Elderly Comforts of Home RCFE 7550 Rudell Rd., Corona, CA 92881 Clemencia Bousheri (951) 520-1005 Automobile - Repair & Service Ramona Tire & Service Center 304 W. Sixth St., Corona, CA 92880 Tyler Villicana (951) 734-1222 www.ramonatire.com Bank Chase Bank – Eagle Glen 2243 Eagle Glen Pkwy., Corona, CA 92883 Polina Vaysman (951) 633-9740 www.chase.com Wells Fargo Bank, NA 1111 W. 6th St., Corona, CA 92882 Faith Villanueva (951) 272-2912 Candy/Confection Darby’s 8251 Camelia Dr., Riverside, CA 92504 Debbie McCune (951) 354-8626 Engineering - Civil A C Engineering Group, Inc. 750 S. Lincoln Ave. #104-167 Corona, CA 92882 Rod Arsalan www.thecivilengineering.com Financial Services - Business Trilogy Financial Services, Inc. 980 Montecito Dr. # 108, Corona, CA 92879 Aaron Johnson (951) 738-1100 ext. 6342 www.TrilogyFS.com Financial Services - Insurance Greg Smith - State Farm Insurance 122 E. 6th St., Corona, CA 92879 Greg Smith (951) 734-5300 www.gsmithinsurance.com Home Improvement A & N Flip This Kitchen 7001 Indiana Ave., Riverside, CA 92506 Abel Rodriguez (909) 720-1153 www.sccainc.com Insurance Collier Family Insurance Solutions 1307 W. 6th St. #216, Corona, CA 92882 Joesph Collier (951) 280-1300 www.collierfamilyinsurance.com Team Financial Partner 4160 Temescal Canyon Rd. Ste. 302 Corona, CA 92883 Mark Anderson (951) 278-5555 Networking Organization BNI P.O. Box 1404, Corona, CA 92879 John Weyhgandt (951) 371-7608 BNIRiversidecounty.com Newspaper The Brain Tickler 5225 Canyon Crest Dr. #71-112 Riverside, CA 92507 Janet Johnston www.thebraintickler.com Notary Circle City Notary 160 W. Foothill Pkwy. #10514 Corona, CA 92882 Crystal Deckard www.circlecitynotary.com

(951) 288-3161

(951) 278-8181

(951) 707-5678

Entertainment Sax 4 God Productions 1431 N. Chestnut Ave., Rialto, CA 92879 Vaughn Fahie (909) 732-9531 www.sax4god.com Entertainment - Disc Jockey Griffey Audio Solutions Riverside, CA 92503 James Griffe

Real Estate - Developers Meritage Homes 1250 Corona Point Ct. #210, Corona, CA 92879 Linda Edwards (951) 547-8300 Web Design Small Biz Grapevine 11563 Chadwick Rd. Corona, CA 92880 Michael Climo www.smallbizgrapevine.com

(951) 283-2629

(951) 279-1276

Financial Ameriprise Financial 980 Montecito Dr. #207, Corona, CA 92879 Sunita Mager (951)734-0400 ext.101 www.ameripriseadvisor.com/supal.s.vora

Page Sponsored by Riverside County Supervisor 2nd District John Tavaglione
Visit the Chamber online at www.

October 2011

MyChamber.org

33

Calendar of Events
October, Saturdays 10 AM CINEMA KIDS: DOS LAGOS STADIUM 15 Cost: FREE Location: Dos Lagos Stadium 15, 2710 Lakeshore Drive Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 1-7 HALLOWEEN COSTUME EXCHANGE Cost: FREE Location: Shops at Dos Lagos, 2780 Cabot Dr # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 1 8AM-1PM CORONA LIFE SERVICE’S WALK FOR LIFE Cost: FREE admission Location: Corona City Park between East Grand & Rimpau, 930 East 6th St. Contact: Christi Bush | coronalife.org October 1 10AM-5PM DOGTOBERFEST Cost: FREE Location: Shops at Dos Lagos, 2780 Cabot Dr # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com Oct 3, Nov 7, Dec 5 12PM-1PM COMMUNITY SERVICES NETWORK Cost: Free Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Mike Ryan | (951) 858-4085 October 3 12PM-6:30PM OPERATION COMMUNITY CARES GOLF TOURNAMENT Cost: $160 per person Location: Golf Club at Glen Ivy, 24400 Trilogy Pkwy. Contact: Jim Orr | 909-717-3726 operationcommunitycares.org October 6 7AM-8:30AM FINANCE & EXECUTIVE COMMITTEE MEETING Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 October 6, 13, 20, 27 9AM-12PM SCORE – BUSINESS COUNSELING & ADVICE Cost: No Charge for appointments Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 or www.iescore503.org October 6, 13, 20, 27 11:30AM-1PM CN$ LUNCHEON Cost: $15 w/RSVP; $20 at the door Location: Radcliffe’s Royal Ribs, 304 N. Main St. Contact: Greater Corona Valley Chamber at 951-737-3350 Oct 7, Nov 4, Dec 2 8AM-9AM LEGISLATIVE ACTION COMMITTEE Cost: Free Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350

Events listed are open to the public. Call contact person before the event to verify time and place. Some events are free, while others are not. For a complete listing of community events, call the Chamber at (951) 737-3350, or go to www.MyChamber.org for the latest updates.

October 8 10AM-5PM LITTLE PUMPKINS FAMILY FESTIVAL Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 8 2PM-3PM EXPECTANT PARENTS BABY SHOWER Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com Oct 10, Nov 14, Dec 12 12PM-1PM AMBASSADORS MEETING Cost: Free Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 October 13 12PM-1PM GRAND OPENING / RIBBON CUTTING: REALTY ONE GROUP Cost: FREE Location: 1260 Corona Pointe Court Ste. 102 Contact: Nicole Evans | 949-610-3896 October 14 5:30PM-10:30PM CONCERT OF THE YEAR FOR WISHES FOR CHILDREN Cost: Celebrity VIP: $125; Elite VIP: $80; Gen: $40 Location: Stuart Cellars, 44515 Rancho California Rd., Temecula Contact: [email protected] October 15 9AM-2PM BLOOD DRIVE Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr. # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 18 6PM TEMESCAL DISTRICT BOY SCOUTS OF AMERICA Cost: Dinner is $75 per person Location: Eagle Glen Golf Club, 1800 Eagle Glen Parkway Contact: [email protected] or www.iemixer.com October 19 5PM-9PM INLAND EMPIRE’S LARGEST MIXER Cost: $20 per person Location: Ontario Convention Center 2000 E. Convention Center Way, Ontario Contact: [email protected] or www.iemixer.com October 19 7:30AM-8:30AM THE CHAMBER AND SOCIAL MEDIA Cost: FREE for members Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Christian Joaquin at the Chamber at 951-737-3350

October 22 to 23 8AM 100-MILE ENDURANCE CHALLENGE ULTRAMARATHON: ATHLETES RUNNING 100 MILES FOR KIDS Cost: Free for spectators; free for volunteers to support runners and crews. Location: Historic Civic Center Contact: Tracy Youden | 909-793-2463 ext. 123 October 22 12PM-4PM FREE HAY RIDES Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr. # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 22 5PM-8PM CHOCOLATE, WINE & JAZZ Cost: $60 advanced purchase; $65 at the door. Location: Crossroads Riverview Park, 14600 River Road Contact: www.sicorona.org October 27, November 17 6:30AM-8:30AM GOOD MORNING CORONA VALLEY Cost: $15 Chamber members paid one week advance, $20 at the door, $30 Non-members Location: Eagle Glen Golf Club, 1800 Eagle Glen Parkway Contact: Greater Corona Valley Chamber at 951-737-3350 October 27 5:30PM-6:30PM DOS LAGOS IN MOTION: HALLOWEEN WALK Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr # 140, Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 29 2PM-6PM MAKE-A-WISH HALLOWEEN SPOOKTACULAR Cost: Free Location: Shops at Dos Lagos, 2780 Cabot Dr # 140 Contact: Heather Bordner-Ayyob at www.shopdoslagos.com October 29 5:30PM CBS POKER NIGHT Cost: $60 buy-in Location: Congregation Beth Shalom, 2790 California St. Contact: Dennis Itzkowitz at 951-675-0300 November 3, 10, 17, 24 9AM-12PM SCORE – BUSINESS COUNSELING & ADVICE Cost: No Charge for appointments Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 or www.iescore503.org November 3, 10, 17 11:30AM-1PM CN$ LUNCHEON Cost: $15 w/RSVP; $20 at the door Contact: Greater Corona Valley Chamber at 951-737-3350 November 5 12PM-6PM FIFTH ANNUAL “EMPTY BOWLS DINNER” Cost: $15 for adult; $5 for children 10 yrs & under Location: Turning Point Church, 2000 Norco Drive, Norco Contact: Kathy Fichtelman at [email protected]

34

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October 2011

November 5 9AM-1PM SIXTH ANNUAL “LOVE WALK FOR THE RIDGE” Cost: $12 pre-registration; $15 at the door. Location: Crossroads Church, 2331 Kellogg Ave. Contact: Tracy Mauser at [email protected] or at www.lovewalk.org (to register)

November 7 8:30AM-7:30PM GREATER CORONA VALLEY CHAMBER GOLF CLASSIC Cost: Contact the Chamber for various levels Location: Eagle Glen Golf Club, 1800 Eagle Glen Parkway Contact: Greater Corona Valley Chamber at 951-737-3350 or online at www.coronagolfclassic.org and www.MyChamber.org

November 29 4:30PM-5:30PM NEW MEMBER RECEPTION Cost: Free for new members Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 December 1, 8, 15 9AM-12PM SCORE – BUSINESS COUNSELING & ADVICE Cost: No Charge for appointments Location: Greater Corona Valley Chamber, 904 East Sixth St. Contact: Greater Corona Valley Chamber at 951-737-3350 December 4 4PM-6PM LIGHT UP A LIFE MEMORIAL SERVICE Cost: Free Location: 1st Baptist Church, 155 West 8th St. Contact: Lucille Davies at 951-736-7286 or at [email protected] December 8, 15 11:30AM-1PM CN$ LUNCHEON Cost: $15 w/RSVP; $20 at the door Contact: Greater Corona Valley Chamber at 951-737-3350 January 21, 2012 6PM INSTALLATION AWARD GALA Location: Eagle Glen Golf Club, 1800 Eagle Glen Parkway Contact: Greater Corona Valley Chamber at 951-737-3350

October 2011

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35

Corona Valley
Corona Valley business is rich with history. We share a heritage of success founded by visionary pioneers of the past. We hope you’ll enjoy this look back – and look forward to a future of unlimited possibilities.

Archive

The Navy in Norco
Companion Book to The Norconian Resort by Kevin Bash And Brigitte Jouxtel
December 8, 1941, sixty miles from the nearest ocean, the US Navy rolled into Norco, California. Uncle Sam, on the grounds of the former Norconian Resort, proceeded to build what may well have been the finest and most complete WW II Naval Hospital in the nation. The first patients to arrive were Pearl Harbor survivors cared for in luxurious rooms once reserved for movie stars; by 1945, 5000 sailors and leathernecks were being treated. In 1951, a collection of the smartest physicists, engineers and mathematicians in the world set up laboratories in the hospital tubercular wards and began to fight the Cold War. The Navy's arrival in the agricultural based Norco/Corona area changed the destiny of these two communities forever and the world at large. At the height of the war, every covered space that could shelter a bed was rented as sailors, marines, their families and the hospital staff flooded into the area from all walks of life and all corners of the United States. Perhaps the first major change occurred when Captain Marshall, second in command at the hospital, insisted that Corona restaurants serve black sailors "or else" the Navy would deem the lemon capitol "off-limits." Decades of racism ended on that day and better treatment of Hispanics soon followed on the heels of Corona pool supervisor Nettie Whitcomb's refusal to enforce segregation laws restricting the swimming privileges of returning MexicanAmerican servicemen. Corona began to move away from agricultural roots as the population soared and the community boomed with restaurants, novelty shops and other amenities. Norco, on the ropes from the great depression, was likely saved from oblivion because of the jobs that came with the hospital. After the war, thousands of servicemen, stillin need of continuing medical services, stayed in the area and Norco in particular, giving yet another economic boost to the future Horse Town USA.

With the arrival of the National Bureau of Standards, the Navy's designated Missile development unit, a large group of highly intelligent and sophisticated residents arrived in the area. These highly educated scientists and their support teams, brought with them a demand for better schools, a taste for the arts, and a new era of social activities. In 1942, the finest doctors from the Mayo Clinic arrived to set up the hospital, and the need to keep warring men alive, prompted unprecedented advances in medicine, disease treatment and surgery techniques. The Naval Hospital fostered advances in penicillin, streptomycin, wound repair, burns, and was the first to pull wheelchair bound sailors and marines out of the shadows of shame and put them on a basketball court. The missile work undertaken in Norco, was equally dramatic. Thousands of patents were generated as scientists perfected heat seeking missile technology, computers, fuzing systems and eventually became the primary missile assessment facility in the world. And, from the beginning, Hollywood came in droves to visit the sick and wounded. The names of the visitors are a who's who of the biggest and brightest stars of the day - Cary Grant, James Cagney, Clark Gable, Bette Davis, Marlene Dietrich and many, many more. The hospital is gone, but the magnificent buildings and top-secret naval laboratory remain along with thousands of photographs of one of the most historic and colorful sites in America. The Navy in Norco, for the first time, through dozens of never before seen photos, shares the amazing history of this almost completely unknown hospital and the top-secret US Navy Missile Facility. Author Kevin Bash is an educator and currently a member of the Norco City Council. Over the last 6 years he compiled interviews, historical research and photographs of the Norconian, US Naval Hospital, Naval Surface Warfare Center and the California Rehabilitation Center. His wife and co-author, Brigitte Jouxtel, is an internationally known photographer with a prominent studio in Los Angeles. Both are longtime residents of Norco. Author Mary Bryner Winn published a similar book about the history and heritage of Corona, titled “Postcard History Series – Corona.” In her book, Winn used local collections of classic postcards, including her own and that of the Corona Public Library, to take you to a nostalgic excursion. You can find and purchase her book along with The Navy in Norco at the Greater Corona Valley Chamber of Commerce .

Earn $25 in Chamber Dollars and a FREE Ad in Our Magazine
Are you doing business with a non-Chamber business? Do you have a friend who could benefit from Chamber membership? Of course you do! The Chamber is providing some motivation for you to refer potential members:

First, when your prospect joins the Chamber, your name, company and phone number will be listed in the magazine. Second, you’ll receive $25 credit towards up to half of any Chamber purchase, such as your own membership fees and attendance at Chamber events. For a referral form and more information call the Chamber at (951) 737-3350.

Thank you to the following members for referring new members:
Kim Morettini Instant Imprints (951) 738-0664 Dean Seif Allstar Collision (951) 279-9161 Josh Spiegel ViSalus (Body by Vi 90-Day Challenge) (951) 768-7966 Andy Keil Keil Electric (951) 279-9161 Jerry Wilson Wells Fargo Home Mortgage (951) 817-2000

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October 2011

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