Business to Business Outside Sales

 

CAROLE C. SPRINGER 1846 Crane Creek Blvd. Melbourne, Florida 32940 972-345-6067 [email protected] SENIOR EXECUTIVE Business Development * Sales Proactive sales and business development specialist with demonstrated record for expanding customer base and delivering multimillion-dollar revenue enhancements . Visionary strategist with advanced expertise in advertising, marketing, and co nsultative sales methodologies. Highly accomplished in training and mentoring to p-performing sales teams. More than 20 years of experience leveraging extensive knowledge base of product lines spanning multiple industries.

Business Development * Sales Life Cycle * Strategic Planning * Account Managemen t Client Relations * Customer Service * Presentations * Consultative Sales * Adver tising Training * Product Education * Automotive Markets * Market Penetration Metrics * Product Launches * Communications

PROFESSIONAL EXPERIENCE CENTRAL AUTO SALES, Milledgeville, Georgia * 1999 - present Private company comprised of several auto dealerships including Toyota, Chevrole t, Pontiac, Buick, and GMC. Advertising Coordinator Direct strategic publicity initiatives to promote multiple dealerships within lo calized markets spanning 7 counties. Devise and orchestrate advertising through print and broadcast mediums to maximize ROI. Collaborate with sales team members to create innovative campaigns. Perform market research, analyze statistics, an d evaluate metrics. Supervise one direct report. Major Contributions: * Delivered $700K profit enhancement by leading expansion of market reach, imple menting sophisticated metrics and negotiating approval of executive management t o partner with Arbitron media research. * Achieved quarterly sales targets consistently throughout tenure.

STAFF LEASING, Stuart, Florida * 1993 - 1998 Provider of human resources services with 800 internal employees and 45,000 exte rnal employees. Senior Business Development Manager Led new business initiatives to acquire new accounts and expand demand for servi ces within existing customer base. Delivered presentations to educate prospectiv e clients on services including workers compensation, state unemployment, and pa yroll services. Devised and implemented programs to minimize risk and optimize c osts for clients. Met with C-level executives to negotiate contracts, generated leads and performed cold calling. Administered training to new employees. continued...

CAROLE C. SPRINGER * Page 2 * [email protected]

 

STAFF LEASING (continued) Major Contributions: * Generated $20M in revenue, and increased profits by $1.25M through utilizing s ales skills to cultivate new business. * Ranked in top 10 among sales force of 350 for administration profit (1995), se cured placement in top 10% throughout tenure, and won numerous monthly performan ce awards.

MARK III INDUSTRIES, Ocala, Florida * 1990 - 1992 Manufacturer of luxury conversion vans with 800 employees. Account Manager Administered sales and account management functions within the Ford sales divisi on. Cultivated new client accounts through lead generation activities. Fostered viable client relations, and served as valuable resource through educating custo mers on product features and benefits. Supported sales teams of client dealershi ps, and collaborated with representatives to facilitate training. Major Contributions: * Built premier network among dealerships to promote business development initia tives. * Generated $10M in 1992 by driving successful sales activities to attain more t han 120 new accounts. * Achieved sales of 300+ units worth more than $6M in a 7-month period.

ADDITIONAL CAREER HIGLIGHTS Details upon request PITNEY BOWES, Orlando, Florida Account Representative * Increased new business by adding flexibility to leases, reducing terms from 5 years to 3 years. * Ranked #1 for new equipment leasing performance within territory, and earned 1 0 Salesperson of the Month awards.

EDUCATION Associate of Arts Central Florida Community College, Ocala, Florida Undergraduate Coursework University of Central Florida, Orlando, Florida

PROFESSIONAL DEVELOPMENT Sales Training: Pitney Bowes * Staff Leasing Licensed - State of Florida- Life, Health and Variable Annuities