Campaign Proposal

Published on December 2016 | Categories: Documents | Downloads: 32 | Comments: 0 | Views: 324
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Campaign proposal
Product
The charity is tony hawk foundation
The target audience is young kids to adults
Campaign message
Charity shop clothing is the latest trend right now and u can cat a whole wardrobe from next to
nothing.
Launch date
JUNE 20
TH

Location
The location of my advertisement will be in collages around local area bus stops billboards buses
skate boarding magazines such as side walk thrasher and skateboard mag . Also leaflets will be sent
out to people in the local area.
Legal and ethical issues
Copyright
Owners of copyright have exclusive rights to use their content in certain ways: e.g. to
reproduce it or make available online. People who want to use other people's content thus
have to get permission (a license) from the owner of copyright.
Obscene publications act
Obscene publications act makes sure that offensive material isn’t printed in media products
The Advertising standards authority (ASA)
The ASA regulate advertisements to make sure that they are suitable to publish to the
public.
Ethical issues to avoid are
Racial abuse
Disability
Sex
Sexual orientation



Code of practice
Care should be taken when featuring or addressing children in marketing communications.
The way in which children perceive and react to marketing communications is influenced
by their age, experience and the context in which the message is delivered. Marketing
Communications that are acceptable for young teenagers will not necessarily be
Acceptable for younger children. The ASA will take those factors into account when
Assessing whether a marketing communication complies with the Code.
Definition
For the purposes of the Code, a child is someone under 16.



Harm and offence
Marketing communications must not contain anything that is likely to cause serious
Or widespread offence. Particular care must be taken to avoid causing offence on the
Grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be
Judged on the context, medium, audience, product and prevailing standards.
Privacy
Marketers must not unfairly portray or refer to anyone in an adverse or offensive way
Unless that person has given the marketer written permission to allow it. Marketers are
Urged to obtain written permission before:
• referring to or portraying a member of the public or his or her identifiable possessions;
the use of a crowd scene or a general public location may be acceptable without permission
• referring to a person with a public profile; references that accurately reflect the
Contents of a book, an article or a film might be acceptable without permission
• implying any personal approval of the advertised product; marketers should recognise
That those who do not want to be associated with the product could have a legal claim.






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