Col Sanders

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Colonel Sanders Founder of Kentucky Fried Chicken Founded: 1930 Early Life - Sanders was born on September 9, 1890 in a thinwalled, four room shack on a country road 3 miles east of Henryville, Indiana. He was the oldest of three children born to Wilbur David and Margaret Ann Sanders. His father was a mild and affectionate man, who tried to make a living as a farmer, but fell and broke his back and a leg and had to give up his profession. He worked as a butcher in Henryville for the next two years. One summer afternoon in 1895, he came home with a fever and died later that day. Sanders' mother obtained work in a tomato-canning factory; the young Harland was required to cook for his family. Sanders dropped out of school when he was 12. When his mother remarried in 1902, his stepfather beat him. Therefore, with his mother's approval, he left home to live with his uncle in Albany, Indiana. Sanders falsified his date of birth and enlisted in the United States Army at the age of fifteen, completing his service commitment as a mule handler in Cuba. He was honorably discharged after four months and made his way to Sheffield, Alabama where an uncle lived. His brother Clarence had also moved there, in order to avoid his stepfather. During his early years, Sanders held many jobs, including being a steamboat pilot, insurance salesman, railroad fireman, and farmer. Sanders married Josephine King in 1908 and started a family, but after his boss fired him for insubordination while he was on a trip, Josephine stopped writing him letters. He then learned that Josephine had left him, given away all their furniture and household goods, and taken the children back to her parents’ home. Josephine’s brother wrote Sanders a letter saying, "She had no business marrying a no-good fellow like you who can’t hold a job." He had a son, Harland, Jr., who died at an early age, and two daughters, Margaret Sanders and Mildred Sanders Ruggles.

Career - In 1930 Sanders opened a service station in Corbin, Kentucky where he cooked chicken dishes and other meals such as country ham and steaks for customers. Since he did not have a restaurant, he served customers in his adjacent living quarters. His local popularity grew and Sanders moved to a motel with a 142 seat restaurant, later designated the Harland Sanders Café and Museum. Over the next nine years he developed his "Secret Recipe" for frying chicken in a pressure fryer that cooked the chicken much faster than pan frying. In 1939 food critic Duncan Hines visited Sanders’s restaurant incognito and was so impressed he listed the place in “Adventures in Good Eating,” his famous guide to restaurants throughout the US. As his success grew, Sanders played a more active role in civic life, including joining the Rotary Club, the chamber of commerce, and the Freemasons. In 1947, he and Josephine divorced and Sanders married his secretary Claudia in 1949, as he had long desired. He was "re-commissioned" as a Kentucky Colonel in 1949 by his friend, Governor Lawrence Wetherby. Around 1950, Sanders began developing his distinctive appearance, growing his trademark mustache and goatee and donning a white suit and string tie. He never wore anything else in public during the last 20 years of his life, using a heavy wool suit in the winter and a light cotton suit in the summer. He bleached his mustache and goatee to match his white hair. At age 65, after Sanders' store failed due to the then-new Interstate 75 reducing his restaurant's customer traffic, he took $105 from his first Social Security check and began visiting potential franchisees. In 1952 he successfully franchised "Kentucky Fried Chicken" to his friend Pete Harman of South Salt Lake, Utah, the operator of one of that city's largest restaurants. In the first year of selling the product, restaurant sales more than tripled, with 75% of the increase coming from sales of fried chicken. For Harman, the addition of fried chicken was a way of differentiating his restaurant from competitors; in Utah, a product hailing from Kentucky was unique and evoked imagery of Southern hospitality. Don Anderson, a sign painter hired by Harman, coined the name Kentucky Fried Chicken. The franchise approach became successful and in 1964 Sanders sold the Kentucky Fried Chicken corporation for $2 million to a partnership of Kentucky businessmen headed by John Y. Brown, Jr. The deal did not include the Canadian operations. In 1965 Sanders moved to Mississauga, Ontario to oversee his Canadian franchises and continued to collect franchise and appearance fees both in Canada and in the U.S. (He was active in Ontario even as he aged. For example, his 80th birthday was held at the Inn on the Park in North York, Ontario, hosted by Jerry Lewis as a Canadian Muscular Dystrophy Association fundraiser) In September 1970 he and his wife were baptized in the Jordan River. He also befriended Billy Graham and Jerry Falwell.

In 1973, he sued Heublein Inc. — the then parent company of Kentucky Fried Chicken — over the alleged misuse of his image in promoting products he had not helped develops. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly described their gravy as "wallpaper paste" to which "sludge" was added. Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year visiting KFC restaurants around the world. His likeness continues to appear on millions of buckets and on thousands of restaurants in more than 100 countries around the world.

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