Corporate Identity Manual
Content
TABLE OF CONTENTS
TABLE OF CONTENTS
1.0 INTRODUCTION
1.1 Foreword
1.2 How to Use this Manual
1.3 Contact Information
2.0 ABOUT US
2.1
2.2
2.3
2.4
2.5
2.6
Who We Are
What We Do
Our Vision
Our Mission
Our Core Values
Our Agency Daily Prayer
3.0 OUR CORPORATE SIGNATURE
3.1 Background
3.2 Corporate Signature Elements and Symbolisms
3.3 Logotype
3.3.1 Typeface and Color
3.3.2 Logo Exclusion Zone
3.3.3 Proportion
3.3.4 Minimum Size
3.4 Iconography
3.4.1 Official Color Palette
3.4.2 Other Color Options
3.4.3 Minimum Size
3.5 Logo Application Guidelines
3.5.1 General Guidelines
3.5.2 Specific Guidelines
3.5.3 Other Guidelines
3.5.4 Some Dos and Don'ts of Logo Application
4.0 AGENCY LOGO APPLICATIONS
4.1 Agency Letterhead
4.1.1 Header
4.1.2 Footer
4.1.3 Others
4.2 Letter Envelopes
4.3 Business Cards
4.4 SBMA ID Card
4.5 Facsimile Sheet
4.6 Official Forms for External Use
1
5.0 OTHER APPLICATIONS
5.1
5.2
5.3
5.4
5.5
Flags and Pennants
Signage
Official Vehicles
Institutional Advertising
Sponsorship and Event Materials
6.0 OTHER ICONS, EMBLEMS, AND MARKS
6.1 AJA Registrars Registered Company Marks
6.1.1 AJA Registrars Registered Company Mark
6.1.2 Accreditation Mark
6.2 mysubicbay QR Code
6.2.1 Basic Application Guidelines
6.2.2 Other Tips and Reminders
6.3 Tourism Branding Icon
6.3.1 Color
6.3.2 Color Variations
6.3.3 Layout Variations
6.3.4 Exclusion Zone
6.3.5 Minimum Size
6.3.6 Other Guidelines
6.3.7 Applications
6.4 Law Enforcement Department (LED) Police Emblem
6.4.1 Applications
6.5 Others
6.6 Other Standardization Guidelines
6.6.1 Internal and External Correspondence
6.6.2 Slideshow Presentations
6.6.3 Memorandum Protocol
7.0 IMPLEMENTATION GUIDELINES
7.1 Compliance
7.2 Monitoring
7.3 Clearance
7.4 Violations
7.5 Others
8.0 AGENCY LOGO APPLICATION SAMPLES
2
1.0 INTRODUCTION
1.1 Foreword
INTRODUCTION
This Corporate Identity Manual is designed as a reference for employees to ensure the
proper and correct use of graphic elements that are associated with the Subic Bay
Metropolitan Authority (SBMA) and the Subic Bay Freeport Zone (SBFZ).
It contains information, policies, and guidelines about the Agency's corporate identity;
namely, its corporate logo, and other visual symbols and representations of the Agency
with which the public associates it, as approved by SBMA Board Resolution No. 15-095506, on September 15, 2015.
It seeks to project a positive corporate identity and elicit recognition, understanding, and
appreciation of what the Agency stands for by presenting a consistent image in relating to
target publics.
1.2 How to Use this Manual
The main focus of this manual is the proper usage of the Agency logo and its other
graphics for a standardized visual portrayal of the Subic Bay Metropolitan Authority as a
government agency and the Subic Bay Freeport Zone as a destination.
It contains guidelines for the official colors, fonts (typefaces), and other visual elements,
and how they are to be applied to come up with uniform documents, written
communication, and other materials.
The integrity of the Agency's logo must be respected at all times. Thus, it may not be used
if its application does not conform to these guidelines. Guidelines for other images or
iconographies used by the Agency are likewise included in this manual.
Please do not use this manual to replicate artwork inasmuch as quality is significantly
reduced, thus defeating the purpose of standardizing and protecting the Agency's
corporate identity. Original digital artwork can be accessed and downloaded from this
website but limited within the SBMA Network.
1.3 Contact Information
For additional queries, guidance, or download needs relative to this Manual, please
contact the Corporate Communications Office at (+6347) 252.4007 or 4999, or
[email protected]
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2.0 ABOUT US
2.1 Who we are
We are the Subic Bay Metropolitan Authority, the agency created by virtue of Republic Act
7227 (RA 7227), Section 13, and mandated to manage, promote, and develop the Subic
Special Economic Zone into a self-sustaining, industrial, commercial, financial, and
investment center to generate employment opportunities in and around the zone, and to
attract and promote productive foreign investments.
2.2 What We Do
The SBMA's main role is to make business in the Freeport happen and thrive, generate
employment, and protect natural resources within the Zone. With careful planning and
management, we help ensure businesses of stable, strategic, and sustainable growth.
Investment Promotion. We attract local and foreign investments to promote the
economic and social development of the country, particularly in Central Luzon. We assist
investors in setting up their businesses and provide them with quality services.
Employment Generation. Through the foreign and local investments we attract, we
create gainful employment and livelihood for the benefit of neighboring local communities.
We source out our locators' manpower needs from these areas and ensure compliance
with labor laws, rules, and regulations.
Infrastructure Development. We construct and maintain public infrastructure within the
Freeport in support of business, industry, port, tourism, and community needs. We
believe that quality infrastructure is essential to the smooth and cost-effective movement
of people, goods, and services within and across the Freeport.
Port Administration. We serve as the Authority of the Port of Subic and as such,
manage, administer, develop, and market the port and its facilities. We coordinate with
concerned government agencies to ensure port user compliance and enforcement of
applicable rules, regulations, and policies.
Security and Law Enforcement. We manage, provide, and maintain our own internal
security and fire-fighting forces within the Freeport area for the safety and protection of our
locators, workers, and residents. We readily respond to those in need of these services
beyond the boundaries of the Freeport.
Permitting and Licensing. We issue permits and licenses to regulate business activities,
as well as the operation and maintenance of utilities, services, and infrastructure within the
Freeport.
Tourism Development and Promotion. We pursue the development of the Freeport not
only as an investment site but also as a safe and wholesome tourism destination without
compromising our natural environment as the centerpiece and competitive edge of our
tourism thrust.
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Environmental Protection. We are responsible for the protection of the environment
within the Freeport, and implement laws, policies, rules, and regulations governing the
conservation and protection of our natural resources.
ABOUT US
2.3 Our Vision
By 2030, the Greater Subic Bay area shall be the premier Freeport Zone in Asia.
2.4 Our Mission
To generate broad-based business and job opportunities by offering unique maritime, ecotourism, and technologically advanced industrial services and infrastructure to the world
as a showcase of Philippine economic progress and development
2.5 Our Core Values
Excellence
We give better than our best to anything and everything we do. We go the extra mile
to sustain our development gains and satisfy our customers.
Integrity
We practice good governance to ensure that our moral compasses point us to the right
direction. We consider personal integrity as integral to leadership and public trust.
Malasakit
We strongly adhere to the Filipino spirit of bayanihan. We acknowledge the common good
and the protection of the environment as a social responsibility.
2.6 Our Agency Daily Prayer
Amang Makapangyarihan, gabayan N'yo kami tungo sa landas ng kabutihan.
Basbasan N'yo kami sa araw na ito upang matupad namin ang aming tungkulin
na maglingkod sa Inyo, sa aming bansa, at sa aming kapwa.
Bigyan N'yo kami ng lakas ng loob kung kami ay nanghihina;
tapang ng loob sa panahon ng pangamba;
at lubos na pagtitiwala sa Inyo sa mga pagkakataong kami ay nag-aalinlangan.
Amen.
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3.0 Our Corporate Signature
3.1 Background
Among the SBMA's powers, as defined in the Implementing Rules and Regulations of RA
7227, is “to adopt, alter and use a corporate seal”. Over the years, this corporate seal or
logo, also known as the corporate signature, has undergone changes in form, typography,
graphical style, and color.
In 2004, the Agency added the logo of TUV Product Service to its official letterhead and
other materials upon receiving its first ISO 9001 Certification that year. The TUV Product
Service logo was used for only a period of one (1) year due to the non-renewal of the said
certification.
In 2007, and as authorized by the SBMA Board of Directors, the two (2) logos that were
used during the Agency's 15-year existence were incorporated side by side and adopted
th
as the Agency's 15 anniversary logo. This was used from November 2007 to November
2008, to depict the Agency's 15-year existence.
6
On January 18, 2008, the SBMA Board issued Resolution No. 08-01-2056, approving the
reversion to the Agency's first or original logo, but with a slightly modified font.
OUR CORPORATE
SIGNATURE
In celebration of the Agency's 20th anniversary on November 24, 2012, a commemorative
logo and slogan design was officially adopted from November 12 to December 31, 2012.
The slogan was the top winning entry in an anniversary slogan-writing contest that was
launched by the Agency among its employees.
Thereafter, the Agency reverted to its standard official logo, as approved in Board
Resolution No. 08-01-2056.
On January 14, 2015, the SBMA Board passed Resolution No. 15-01-5302, approving
“the sole use of the SBMA Corporate Logo for all internal and external corporate
communications until such time that a standard policy for the use of all approved SBMA
Logos are finalized. The use of an alternative shall require a written authorization from the
Administrator and any deviation from this resolution will be subject to appropriate
disciplinary action”.
3.2 Corporate Signature Elements and Symbolisms
The Agency's corporate signature comprises of three (3) elements: the logo, the corporate
name or descriptor, and the logotype, all of which appear in specific proportional
arrangements, colors, spacing, and size relationships.
The main design element of the Agency logo is made up of two (2) intersecting and
overlapping letter “S”, which stands for “Subic Bay” and “SBMA””. Similar to a rotor or
propeller, the two letters signify movement and dynamism. The letters “S” are also
positioned vertically and horizontally to one other to denote growth in all directions with
Subic Bay as pivot and center.
7
White lines run in the middle of the red and the blue “S”, and converge in the middle of the
intersection identified by a white-outlined red circle, to symbolize unity in vision and action.
The major logo colors of red and blue closely approximate the same blue and red colors of
the Philippine National Flag in keeping with the Agency's status as a government
organization.
Completing the corporate signature are the Agency's corporate name or descriptor and
the logotype. The descriptor refers to the Agency’s name Subic Bay Metropolitan Authority
and the logotype to the font or typography used for it. No other descriptor (e.g. SBMA) or
any part thereof and logotype may be used for the corporate signature.
The corporate signature with “PHILIPPINES” is used for promotional materials intended
for international/outbound trade missions.
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3.3 Logotype
Logotype refers to the style and appearance of the descriptor, which is usually achieved
through the use of a specific color and typeface, or set of fonts.
Typeface and color of the logotype for “Subic Bay Metropolitan Authority” is 100%
Kabel black font all caps. The integrity of the logotype must be maintained at all
times (e.g. no vertical or horizontal scaling, no added stroke, etc.). No other
typeface or font may also be used for the purpose.
3.3.2
Logo exclusion zone is the clear area that surrounds the corporate signature. Its
purpose is to ensure that all the elements of the corporate signature maintain
clarity and impact. No background images or extraneous elements must
encroach upon the corporate signature's protected area or exclusion zone. The
background within the logo's protected area must also be of one consistent color.
LOGOTYPE
3.3.1
The prescribed exclusion zone or minimum clearance around the logo is at least
0.5 of any metric unit of length.
3.3.3
Proportion or size relationship refers to the comparative measurements or size of
the different parts of the corporate signature. Maintaining the proper proportion
between the logotype and the logo itself is important to the integrity of the
corporate signature. Any distortion defeats the purpose of any logo
standardization effort.
The words “Metropolitan Authority” must extend the entire width of the words
“Subic Bay”,as illustrated. Equally important, also as illustrated below, is the
proper proportion that must be observed between the logo and the logotype.
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If any element of the corporate signature is to be increased or decreased, all
other elements must likewise be adjusted proportionately.
3.3.4
Minimum size refers to the smallest size that the logotype may be reproduced to
ensure legibility, impact, and recognition. For this reason, the logotype must not
be reproduced less than 1.27 cm. or ½ inch (0.5”), which is the allowable
minimum size.
If a smaller logotype needs to be used, please consult the Corporate
Communications Office.
3.4 Iconography
Iconography refers to the visual image and/or symbol used in a logo. In the Agency's
official logo, the main iconography or image refers to the two (2) intersecting and
overlapping “S”.
3.4.1
Official Color Palette
In addition to design elements, the color palette increases the uniqueness and
attractiveness of a logo. The official color scheme must be faithfully maintained
to guarantee consistent logo application.
The Agency logo uses three (3) colors – blue, red, and white – two (2) of which are
identified below:
SCHEME
BLUE
RED
GREY*
RGB
R38-G88-B165
R237-G50-B55
R150-G152-B154
CMYK
C100-M79-Y0-K0
C0-M100-Y100-K0
C0-M0-Y0-K50
HEX
#2658A5
#ED3237
#96989A
*For logo border when applicable
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3.4.2
Other Color Options
For this purpose, only the following grey scale of the corporate signature must be
used:
50%
60%
ICONOGRAPHY
In some instances, the corporate signature may need to be reproduced in grey
scale or in black and white.
80%
100%Black
3.4.3
Minimum size refers to the smallest size that the logo may be reproduced. For
the Agency logo, the allowable minimum size is ½ inch (0.5”) to ensure legibility,
impact, and recognition.
If a smaller logo needs to be used, please consult the Corporate Communications Office.
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3.5 Logo Application Guidelines
Logo application guidelines have two (2) common goals: to respect the integrity of the
logo; and to increase the Agency's visibility through improved public recognition of its
corporate identity.
Thus, the following guidelines seek to convey a consistent and coherent image of the
Agency to all its publics by standardizing the application of the Agency logo in form and
presentation.
3.5.1
3.5.2
General Guidelines
a)
As the Agency's corporate signature, the logo must be used as a complete
unit and must not deviate from its approved form.
b)
All elements of the logo, including its colors, must appear in their fixed
relationship and proportion, and must not be adjusted or modified in any
manner that distorts or alters any element.
c)
The logo must be positioned in the most suitable part of a particular
communication or material.
d)
Except in rare cases (e.g. SBMA flag), the logo must be shown with the
Agency's complete name. No abbreviations or acronyms such as SBMA
may be used as descriptor.
e)
The positioning of the complete Agency name is equally important. As a
general guideline, it must always be placed beneath the two (2) overlapping
and intersecting “S”, or horizontally on the right side of the logo, as shown on
page 9 of this Manual.
f)
The two (2) overlapping and intersecting “S” in the Agency logo must always
be equidistant from the center of the white-outlined circle in the middle of the
intersecting “S”.
Specific Guidelines
a)
When to use the logo with a border
The standard logo with the border is used only against a WHITE or LOW
contrast background, graphic, or design.
b)
When to use the logo without a border
The standard logo without the border is used only against a HIGH contrast
background, graphic, or design.
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Examples of Logo Application with and without a border
LOGO APPLICATION
GUIDELINES
c)
When to use the horizontal logo layout
i.
The horizontal logo is used in a layout or artwork with limited space for
the Agency logo to make the descriptor or logotype more visible and
readable. The same rule applies in horizontal and vertical banners or
streamers, as well as advertising signage.
ii.
The horizontal logo is used if other logos in the artwork are also in
horizontal format to create a balanced layout.
iii.
The horizontal logo with white background is used in a layout with a high
contrast background or artwork.
iv.
The horizontal logo without a white background is used in a layout with a
low contrast background or artwork.
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Examples of Horizontal Logo Applications
3.5.3
Other Guidelines
a)
The Agency logo must be used only for SBMA corporate materials, events,
activities, projects, and other similar purposes.
b)
The Agency logo must never be used or reproduced in a vertical format.
c)
The Agency logo may be used as a watermark for security purposes such as
in SBMA IDs, contracts, and other similar materials or documents.
d)
Any animation, using the Agency logo, must comply with the guidelines set
forth in this Manual.
e)
Only SBMA-sanctioned social media accounts (e.g. Facebook, blog sites,
Twitter, etc.) may use the Agency logo in accordance with the guidelines
prescribed in this Manual.
To ensure logo integrity and consistency of application, please consult the Corporate
Communications Office.
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3.5.4
Some Dos and Don'ts of Logo Application
Dos
DON’Ts
Do maintain the integrity of the Don't alter, stretch, or condense
color, spacing, and proportions the logo or realign any of its
of the logo.
components.
Do maintain the design integrity D o n ' t a d d o t h e r d e s i g n
of the logo.
elements to the logo (e.g.
outlines, ribbons, strokes, or drop
shadows).
Improper Logo Usage
LOGO APPLICATION
GUIDELINES
The Agency logo must be used properly for it to be effective. Below are some
rules of thumb to help maintain logo integrity:
D o u s e t h e c o r r e c t l o g o Don't reconfigure the logo.
configuration.
Do maintain the prescribed logo Don't crop the logo in any way or
exclusion zone to leave ample align it to the edge of the page.
room around it.
Do use the logo in full color Don't use any color or color
against a white background combinations for the logo other
whenever possible.
than what is prescribed in this
Manual.
Do use the grey scale version of Don't use any other grey scale
the logo only when the full color version of the logo other than
version is not applicable.
what is prescribed in this Manual.
Do use the logo as it is, without Don't use the logo as part of a
breaking it into component parts. sentence, phrase, or headline.
Do place the logo away from Don't "tie in" or append any
other logos.
business names, product names,
slogans, tag lines, or other
phrases with the logo.
Do reproduce the logo in high Don't use any official logo other
resolution to assure its visual than high resolution artwork or
quality.
original digital files from the
downloadable materials in the
Agency website to reproduce the
logo.
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4.0 AGENCY LOGO APPLICATIONS
4.1 Agency Letterhead
4.1.1
4.1.2
4.1.3
Header
a)
Only the official logo without a border must be used in the Agency letterhead.
b)
The official logo and its attendant marking, i.e. AJA Registrars registered
company mark, must appear in the same proportion and position of the
header.
c)
No divisional identifiers, i.e. names of administrative units must appear in the
header whether for external or internal correspondence.
Footer
a)
The Agency's complete address, contact details, and email address must be
placed on the left of the footer and mysubicbay.ph QR Codeat the opposite
(right) side of the footer for all external correspondence.
b)
Names of administrative units and their complete address and contact
details must be placed in the footer for all internal correspondence only.
Others
a)
Except for the official logo and QR Code, no other iconography such as
emblems, insignias, or marks, including those approved by the Board, must
be added to any part of the Agency letterhead.
b)
Board-approved commemorative logos such as anniversary or milestone
logos may be added to the Agency letterhead from time to time in
accordance with special usage guidelines to be issued therefor.
c)
All Agency letterheads must be electronically printed only.
4.2 Letter Envelopes
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4.2.1
Only the official logo in horizontal layout and Agency's address, email, and
website address must be placed at the left-hand corner of the Agency's letter
envelopes.
4.2.2
No other iconography such as emblems, insignias, or marks, including those
approved by the Board, must be placed on the Agency's letter envelopes.
4.2.3
The words “URGENT”, “CONFIDENTIAL”, “RUSH” or any other similar
communication markings may be stamped on the Agency's letter envelope,
when needed.
4.2.4
Letter envelopes may be electronically printed.
4.3 Business Cards
Only the Agency's official logo without a border may be used in official business
cards.
4.3.2
General Specifications
4.3.3
a)
Paper stock
:
Fancy Ediciones, 240 gsm
b)
Size
:
6.0 cm x 8.5 cm
c)
Color
:
Ivory White
Logo and QR Code. The Agency logo and the QR code are the only images that
must be placed on official business cards.
a)
b)
4.3.4
AGENCY LOGO
APPLICATIONS
4.3.1
Official Logo
i.
Size
:
ii.
Position :
1 inch height (proportional to width)
upper left corner within the 1/8” margin
QR Code
i.
Size
:
ii.
Position :
0.75 inches
center to center (back)
Other Guidelines
a)
b)
c)
Name
i.
The person's complete name must be capitalized, using Avant Garde
Standard Medium, 11 pts., followed by a comma if credentials are listed.
ii.
Middle initial is required and ended with a period.
iii.
Terms such as Dr., Atty., Engr., Mr., Mrs., Miss, and similar titles must not
be used or appended to the name.
Credentials
i.
Credentials following the name are set in normal case, using Avant
Garde Standard Book, 11 pts.
ii.
Credentials must include periods, (e.g. Ph.D.), separated with commas,
if there are more than one credentials.
iii.
If there are too many credentials to appear immediately after name, the
other credentials must be placed on the next line and listed together.
Job Title
I.
The job title must be placed below the name, using Avant Garde
Standard Book Light 6.5 pts.
ii.
Only official titles, as furnished by the Human Resource Management
Department, may be used.
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d)
e)
18
Address
i.
Address must be set in Avant Garde Standard Medium 6.5 pts.
ii.
Proper street addresses must be separated with a space, and 'St.' (not
St or Street), 'Ave.' (not Ave or Avenue), and 'cor.' (not cor, Cor., or
corner) must be used.
iii.
Subic Bay Metropolitan Authority' or 'SBMA' must not be repeated in the
address portion of the card.
iv.
The postal code (2222) must appear on the last line of the Agency
address, preceding 'Philippines' with a single space in between.
Others
i.
All text set on the business card must be printed in black ink only.
ii.
Contact numbers must include the following:
Ÿ
Tel. No.: Prefix “+” 63 + Area Code + Phone no. and separated by a
period, not a dash (e.g. +6347.252.XXXX).
Ÿ
Telefax: Prefix “+” 63 + Area Code + Phone no. and separated by a
period, not a dash (e.g. +6347.252.XXXX).
Ÿ
Mobile: Prefix “+” Area Code + three-digit service provider number +
seven-digit cell number and separated by a period, not a dash (e.g.
+63917.444.1234).
iii.
Only the person's official email must be included in the card. Inasmuch
as the “@” symbol within the email address adequately signifies an
email address, prefixing the person's email with the word 'Email' is not
needed.
iv.
The Agency's website address (www.mysubicbay.com.ph) must be
placed on the last line and must not be prefixed with the word 'Website'.
v.
A surrounding margin of 0.25 or ¼ inch must be maintained.
4.4 SBMA ID Card
Only the Agency logo in standard layout must be used in all ID cards issued to
Agency officials and employees.
4.4.2
The ID card must follow a standard format and size regardless of the rank or
position of the person it is issued to.
4.4.3
The name of the ID holder must appear in the following sequence: SURNAME,
GIVEN NAME MIDDLE INITIAL.
4.4.4
The address of the ID holder must appear in the following sequence:
a)
First Line
:
b)
Second Line :
District + City
c)
Last Line
Zip Code + Province + Philippines
:
AGENCY LOGO
APPLICATIONS
4.4.1
# + House Number + Street
st
e.g. #123-D 1 Street
West Tapinac, Olongapo City
2222 Zambales, Philippines
4.5 Facsimile Sheet
Facsimile or fax sheets are computer-generated forms, using A5 or half of an A4 paper,
that must be sent with every fax transmittal. A standardized template for this purpose is
available in the Agency website.
4.6 Official Forms for External Use
The official logo must appear in the header portion of all official forms such as official
receipts, billing statements, applications, permits, etc. that the Agency uses for external
customers.
For assistance in applying the official logo in the forms header, please consult the
Corporate Communications Office.
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5.0 OTHER APPLICATIONS
5.1 Flags and Pennants
The Agency logo may be used in flags and pennants for various purposes. The complete
corporate signature, however, must always be used against a white background.
5.2 Signage
Although a standard format must be followed in the application of the Agency logo in any
building, office, or directional signage; the actual design of the signage may vary
depending on space availability, location, material/s to be used, and other factors.
5.3 Official Vehicles
The Agency logo must be placed on official vehicles, particularly on SBMA-owned buses,
utility vehicles, fire trucks, and ambulances. High quality digitally printed and self-adhesive
decals or stickers are recommended for this purpose.
5.4 Institutional Advertising
The Agency logo must be used in all the Agency's print and televisions advertising
materials that are institutional in nature.
5.5 Sponsorship and Event Materials
The Agency logo may be used to indicate the Agency's sponsorship of corporate and
public events/activities, except those that are tourism in nature in which case the Tourism
Branding Icon (Section 6.3) is used.
For assistance in other applications of the Agency logo, please consult the Corporate
Communications Office.
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6.0 ICONS, EMBLEMS, AND MARKS
6.1 AJA Registrars Registered Company Marks
ICONS, EMBLEMS,
AND MARKS
In addition to the Agency's main iconography, the following mark, icon, and emblem are used,
which are not necessarily part of the corporate signature but which nonetheless may appear on
the Agency's official materials:
“MISUSE OF THESE MARKS WILL RESULT IN THE NEED TO WITHDRAW ALL
OFFENDING DOCUMENTATION. SHOULD YOU HAVE ANY DOUBTS ABOUT
THE VALIDITY OF THE USAGE OF THESE MARKS WE WOULD SUGGEST THAT
YOU CONTACT AJA REGISTRARS PRIOR TO PRINTING. ANY QUESTIONS
SHOULD BE ADDRESSED TO THE CERTIFICATION MANAGER. “
From AJA Registrars
To avoid misuse of these marks, the AJA Registrars provides the following guidelines:
6.1.1
AJA Registrars Registered Company Mark
The mark can be applied to stationery and publicity material that relates to the
company's Scope of Registration. This can include websites, brochures, product
cards, walls, exhibition stands, advertisement, etc.
The mark shall not be applied directly to the company's product or packaging
whether secondary or primary, or be reused in any way that may be interpreted as
denoting product conformity. It may not be applied to laboratory test, calibration
or inspection reports.
The mark may only be reproduced in a single colour, which is unlimited, but
where practical should conform to existing pre-printed stationery, brochures,
letterheads or other promotional materials of the company.
Where the mark is used, the certification registration number must be clearly
indicated, as must the standard to which the company has been certified.
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Where the AJA Registrars Registration Mark is issued under a National
Accreditation Scheme, an additional Accreditation Mark can be used in
conjunction with the AJA Registrars Registered Company Mark. The
Accreditation Mark to be used will vary dependent upon the National
Accreditation Scheme under which the Certificate was issued.
6.1.2
Accreditation Mark
The Accreditation Mark shall only be used in conjunction with the AJA Registrars
Registered Company Mark in accordance with the bromide issued to your
company with the certificate of registration and is limited to stationery, internal
walls, exhibition stands, websites, literature and other written promotional
materials.
It shall not be applied to company vehicles or flags and shall not be applied
directly to the company's product or packaging, whether secondary or primary, or
be used in any way that may be interpreted as denoting product conformity. It
may not be applied to laboratory test, calibration or inspection reports.
Where practical, the Accreditation Mark should be reproduced in a single colour
to conform to existing pre-printed stationery, brochures, letterheads or other
promotional material. It is permissible to print the Accreditation Mark in full colour
but it must conform to the colour scheme indicated below and no other
combination of colours is permitted under accreditation body rulings.
Where the mark is printed on an A4 unfolded page the mark shall be a maximum
of 30mm in height. For larger paper size the mark may be larger, but must be a
proportional increase.
Under normal circumstances the mark will not be printed less than 20mm in
height excluding the certificate number, however in exceptional circumstances
where the space is limited (for example on business cards) the mark may be
smaller, but must still be legible and proportional to the rules on the use of the
mark on A4 size documents.
The Accreditation Mark shall not be used in such a way as to suggest that the
Accreditation body or Government Organisation it represents have certified or
approved the activities of the Company, or in any other manner which can
mislead.
Source: AJA Registrars
Document: Use of Accreditation and Certification Marks
Issue: N
Date: February 15, 2013
Page 1 of 1
22
6.2 mysubicbay QR Code
ICONS, EMBLEMS,
AND MARKS
A Quick Response (QR) Code is a machine readable label used for storing text data (in
most cases, to access websites). The code is readable by a variety of devices such as
phones/tablets, handheld consoles, and others.
Using a QR (Quick Response) Code is a tactic that helps get directions, access
information, and reduce typing in URLs, messages, telephone numbers, or websites such
as the case with mysubicbay QR Code.
6.2.1
6.2.2
Basic Application Guidelines
a)
Minimum size: 2.5 cm (1 inch) with scanning distance of 25 cm or 10
inches
Rule of thumb: Optimal QR Code Size = Scanning Distance / 10
(e.g. For scanning distance of five feet (60”), QR Code size should be 6”)
b)
Color: Black and white only
c)
The URL (www.mysubicbay.com.ph) must always appear below the QR
code as a fallback measure for those without smartphones.
Other Tips and Reminders
a)
Leave enough space around the code.
b)
Do not print on highly reflective or highly curved surfaces.
c)
Print on white or soft pastel color background only, never on a dark color
d)
Do not reverse or invert in print. The black must be black for scanners to
appropriately pick it up.
e)
When using on print, make sure to keep the QR Code away from the fold to
improve scanning without reflecting the other facing page.
f)
Do not stretch or distort the QR code. When resizing, make sure to scale the
code proportionately.
23
6.3 Tourism Branding Icon
On April 29, 2015, the SBMA Board passed Resolution No. 15-04-5392, approving the
SBMA Tourism Logo.
To distinguish the Agency logo from the SBMA Tourism logo, the latter shall henceforth be
referred to as the Subic Bay Tourism Branding Icon.
6.3.1
24
Color Scheme
SCHEME
BLUE
YELLOW
GREEN
LIGHT GREEN
GREY
RGB
R38-G88-B165
R143-G199-B74
R200-G217-B155
R150-G152-B154
CMYK
C100-M79-Y0-K0
C50-M0-Y100-K0
C24-M3-Y50-K0
C0-M0-Y0-K50
HEX
#2658A5
#8FC74A
#C8D99B
#96989A
6.3.2
Color Variations
a)
Gray Scale
b)
Black Reversed
c)
Spot Color in Yellow Green
ICONS, EMBLEMS,
AND MARKS
For more flexibility and variety in the application of the Subic Bay Tourism
Branding Icon, the following color variations may be used:
25
26
d)
Spot Color in Yellow Green Reversed
e)
Spot Color in Blue
f)
Spot Color in Blue Reversed
6.3.3
Layout Variations
Standard Layout
b)
Horizontal Layout
c)
Vertical Layout
ICONS, EMBLEMS,
AND MARKS
a)
27
6.3.4
Exclusion Zone
Exclusion zone is the clear area that must surround the branding icon. The
exclusion zone of the Tourism Branding Icon is equivalent to the width of the letter
“I” in “SUBIC Bay”.
For Standard Layout
For Horizontal Layout
For Vertical Layout
28
6.3.5
Minimum Size
6.3.6
6.3.7
a)
Standard Layout :
1 inch width (proportional to height)
b)
Horizontal Layout :
2 inch width (proportional to height)
c)
Vertical Layout
1 inch width (proportional to height)
:
Other Guidelines for the Subic Bay Tourism Branding Icon
a)
Branding icon background must be white.
b)
Branding icon must not be enclosed in any kind of border.
c)
No other spot colors must be used except blue and yellow green, as
specified in Section 6.3.1 of this Manual.
d)
Using the image together with the Agency's official logo must be avoided.
For further advice, please consult the Corporate Communications Office.
ICONS, EMBLEMS,
AND MARKS
Minimum size refers to the smallest size that the branding icon may be
reproduced to ensure legibility, impact, and recognition.
Applications
a)
ID Cards for locators, non-SBMA workers/employees, and residents
b)
Tourism-related ads, AVPs, collaterals, giveaways, and other marketing and
promotional materials
c)
Tourism-related directional signage
d)
SBMA-owned tourist buses and vans
29
6.4 Law Enforcement Department (LED) Police Emblem
On March 24, 2015, the SBMA Board passed Resolution No. 14-03-5038, approving the
use of the revised SBMA Police logo as patch for LED personnel's official uniform.
To distinguish the SBMA Police logo from the Agency's official logo, the former shall
henceforth be referred to as the SBMA Police emblem.
6.4.1
Applications
In addition to LED personnel's official uniform, the SBMA Police emblem must
also be applied to the following:
30
a)
LED Patrol Vehicles
High quality digitally printed and self-adhesive decals or stickers must be
placed in all LED patrol vehicles.
b)
LED Flag and Guidon
The SBMA Police emblem must be used against a white background in
the LED flag.
6.5 Others
6.6 Other Standardization Guidelines
Equally vital to building the Agency's corporate identity is the standardization of its internal
and external correspondence, as well as slideshow presentations for internal and external
audiences.
6.6.1
Internal and External Correspondence
a)
b)
c)
6.6.2
ICONS, EMBLEMS,
AND MARKS
Except for the above-enumerated marking, branding icon, or emblem, no SBMA
department/office must use or have its own seal or logo without prior approval by the Board
or the Administrator.
General Fonts and Spacing
i.
Arial 11 pts
ii.
Single space
Paper Size
i.
International ISO standard A4 (8.27” x 11.69”) size for regular
correspondence and memoranda
ii.
Legal size (8.5” x 14”) for legal documents and horizontal spread sheets
only
Format
I
Block Format
Text is aligned to both left and right margins.
ii.
Spacing
Single line spacing is used between sentences and double line
spacing between paragraphs.
Slideshow Presentations
Standardized templates for slideshow presentations (PowerPoint) for specific
audiences may be seen and downloaded from the Agency website. The
Corporate Communications Office may likewise be consulted for special
slideshow presentations for external audiences.
6.6.3
Memorandum Protocol
In office memoranda, protocol refers to accepted ways in which internal office
communications are formatted, organized, written, and routed in a manner that
takes formality, precedence, and etiquette into consideration. As such, they are
expected to be timely, professional, formal, and polite.
31
a)
Heading Segments
i.
ii.
iii.
iv.
v.
FOR / TO
§
Use TO when your memo is addressed to a subordinate.
§
Use FOR when your memo is addressed to a peer or an officer of
higher rank.
§
If your memo is intended for more than one recipient, make sure you
list them in the order of their status or rank in the Agency
§
Specify the recipient's position or title below his/her name.
THRU
When to use THRU
§
When the THRU addressee needs to be informed; or when the
THRU addressee needs to endorse (i.e., approve, concur,
coordinate) the document prior to its receipt by the main addressee
§
As much as possible, limit THRU addressees to only two (2), unless
absolutely necessary
§
Aside from signing the memo, route it thru the THRU addressee so
he/she may also add any comment such as “Noted”, “Concurred”,
etc.
FROM
§
Use your full name (Note: You may sign your initials after your typed
name to verify that the memo comes from you and/or sign your name
at the end of the memo).
§
Specify your position or title below your name.
SUBJECT
§
Summarize your message/purpose precisely.
§
Capitalize all words and use bold typeface within the subject line.
§
Avoid using “AS DISCUSSED BELOW” as your memo subject.
§
If acronyms or abbreviations are used in the subject, spell them out,
followed by the acronym in parentheses (Note: Once this is
established, only the shortened form is used in the memo body but if
the full title is to be used only once, there is no need to identify the
acronym in the subject field).
CC
§
32
If you intend to furnish other officers or staff copies of your memo,
make sure you list them in the order of their status or rank in the
Agency.
§
You may also furnish copies of your memo to one or several offices in
which case, make sure you list them alphabetically.
b)
§
Type or stamp the date (e.g. December 16, 2015).
§
Do not abbreviate the month.
§
Do not use military style (e.g., 20 Aug 2005) or endings such as "st" or
"th" after the day (e.g. Aug 20th).
Body Segments
I
ii.
Opening
§
Begin the memo with the most important information.
§
State the purpose of the memo.
§
Identify the exact reason for writing the memo and make it clear to the
reader.
§
Include only as much information as needed.
Summary
§
iii.
Provide a brief statement or the key points of the memo.
Discussion
§
iv.
ICONS, EMBLEMS,
AND MARKS
vi. Date
Include all details that support the key points of the memo and your
recommendations.
Closing
§
Close the memo stating what action/s you want the recipient to take.
There is no need to write “Thank you” at the end of your memo.
33
c)
Other Memorandum Protocol Guidelines
REFERENCE
MEMO OR
LETTER?
DOs
DON'Ts
Use memos for internal
(Agency-wide)
correspondence only.
Never use memos for external
audiences, such as locators,
private businesses, other
government agencies, and
Use letters for formal internal other non-SBMA
correspondence whenever a officials/employees or entities.
personal tone would be
appropriate such as letters of Do not use a salutation (e.g.
“Dear Sir:”) or a complimentary
congratulations,
close in a memo (e.g.
commendation, retirement,
"Respectfully yours,").
condolence, etc.
Use letters for
correspondence addressed
Never use a postcript (P.S.) in
to the President, the Vice
any memo, letter, or other
President, Cabinet members,
official correspondence.
national or local government
officials, foreign government
officials or offices, and the
public.
STATIONERY
AND PAPER
Use the Agency letterhead
for the first page of the letter
or memo only. Use plain A4
paper for succeeding pages.
Do not add any other seal,
logo, emblem, markings,
slogans, or mottos on the
official letterhead unless such
use has been approved by the
Administrator or Board of
Directors.
Use one side of the paper
only.
Center one-page letters and
memos vertically.
Use a 1-inch wide margin for Do not use the reverse side of
left, right and bottom sides of the paper, as this may be
the letter or memo.
overlooked.
FONT AND FONT The standard font size of
Do not use script or italics
SIZE
Arial 11 pts. may be slightly unless for occasional
reduced to prevent a
emphasis.
correspondence from
continuing on to a second
page, especially for the
signature part of the letter, or
for the ending sentence of a
memo.
INK
Use black or blue-black sign
pen to sign any
correspondence.
BODY OF MEMO Letter or memo must be
typed neatly. It must be
written clearly, and as short
and simple as possible.
Breaking long paragraphs or
using bullet points also
makes it easier to read.
34
Do not use a ball pen to sign
any internal or external
correspondence.
Do not use disconnected
sentences or comments.
Avoid using the first person
pronouns “I”, “me” and “myself”
(Note: Use “we” or “us”
instead).
Use short but complete
sentences with proper
punctuations and grammar.
OTHERS
Do not refer to a person of
position using the second
pronouns "you" and "yours".
Instead, use the person's
position as reference (e.g. "the
Chairman", "the President",
etc.)
Avoid misspellings and using
long sentences, paragraphs,
contractions, slang,
colloquialisms, or abbreviations
unless these abbreviations/
acronyms have been identified
earlier in the memo
ICONS, EMBLEMS,
AND MARKS
BODY OF MEMO Use the passive voice as
much as possible. (e.g.,
“Such-and-such was
measured” instead of “I
measured such-and-such”).
Number all pages, except the Do not begin a sentence at the
first page (e.g. 2 of 4), as
end of the page.
well as all appendices (e.g.
A1).
Page and appendix numbers
should never be handwritten.
As much as possible, insert
charts, attachments, etc. in
portrait orientation so as not Avoid submitting attachments
&/or annexes without any
to inconvenience the
reference numbers such as
readers.
“Annex A”, etc.
Place two (2) character
spaces following each
sentence and two (2)-line
spaces following each
paragraph.
Do not make your memo look
too crowded or cramped by not
observing normal spacing
practice between sentences
and paragraphs.
35
7.0 IMPLEMENTATION GUIDELINES
The following implementation guidelines shall be carried out to ensure that the Agency's
standardization policies and guidelines, as set forth in this Manual:
7.1 COMPLIANCE
a.
All departments and offices must comply with the policies and guidelines set forth in
this Manual.
b.
The Corporate Communications Office (CCO) shall be responsible for ensuring
compliance by all departments and offices with the policies and guidelines set forth in
this Manual. As such, all materials bearing the corporate logo and other markings,
icons, or emblems that are intended for production or printing by an external supplier
must be submitted to the said Office for review prior to submitting the materials to the
supplier for final production or printing.
c.
The concerned department/office shall be responsible for submitting printing proofs
to the CCO for final review. Should any revision be needed, the CCO shall have the
option to request a second proof from the supplier through the concerned department
or office.
d.
When in doubt as to the proper application of the corporate logo and other markings,
icons, or emblems; the concerned department or office is encouraged to consult the
CCO and must abide by and comply with the latter's decision on the matter.
7.2 MONITORING
36
a.
A monitoring unit under the CCO shall be set up for the purpose of monitoring
compliance with the policies and guidelines set forth in this Manual.
b.
The said monitoring unit shall have the following tasks:
i.
Collect and compile all Agency forms that use the Agency logo and/or BODapproved icons, emblems or markings for the purpose of reviewing the
application thereof on these forms;
ii.
Undertake regular monitoring and auditing of Agency forms, letterheads, and
other materials that involve the application of the Agency logo and/or BODapproved icons, emblems or markings;
iii.
Undertake regular physical inspection and documentation of non-compliant use
of the official logo and/or BOD-approved icons, emblems, or markings in Agency
and non-Agency signboards, advertising and marketing display boards, and
other similar materials that are installed or displayed within the Freeport;
iv.
Coordinate with the Tourism Department in monitoring compliance with the
policies and guidelines set forth in this Manual, as applied in signage, advertising,
and marketing materials of non-SBMA entities;
v.
Consult and coordinate with the CCO's Computer Graphic Artist in determining
non-compliance of materials, resulting from monitoring and auditing activities.
vi. Endorse to the CCO for appropriate action any violation or non-compliance with
the Agency's standardization policies and guidelines.
a.
Clearance for the application of the SBMA logo and/or BOD-approved icons,
emblems, or markings shall emanate from the CCO
b.
The Tourism Department, which is in charge of implementing the Subic Bay Freeport
Zone Signage, Marketing, and Advertising Guidelines, shall submit to the CCO
samples of materials that involve the application of the SBMA logo and/or BODapproved icons, emblems or markings prior to approving and clearing the said
materials for installation within the Zone.
IMPLEMENTATION
GUIDELINES
7.3. CLEARANCE
7.4 VIOLATIONS
a.
The CCO shall have the authority to call the attention of non-compliant departments
and offices through a memorandum coursed through the Administrator, copy
furnished the respective heads of the said departments and units, prescribing
corrective measures thereon and/or illustrations on the proper application of the
Agency logo and/or BOD-approved icon, emblem, or marking.
b.
In the case of non-compliance on the part of a non-SBMA entity such as but not limited
to locators, event organizers, and other external parties, the CCO shall issue a
memorandum coursed through the Administrator, copy furnished the head of the
concerned SBMA department or office, detailing the following:
i.
Instance of non-compliance, including location and photo of non-compliant
material/s
ii.
External entity involved
iii.
Rectification required
iv.
Deadline for rectification of non-compliant material/s
v.
Action/s to be taken in the event of the external entry's failure to comply
(Note: The CCO shall likewise furnish the Law Enforcement Department with a copy of the
said memorandum in order for the latter to remove or dismantle the non-compliant
material/s should the erring external party fail to rectify or address its non-compliant
material/s within the prescribed period.)
c.
The CCO shall be responsible for following through its memoranda issued to SBMA
departments and offices to ensure that appropriate action is taken by the concerned
departments and offices for cases of non-compliance.
d.
In the event of an external entity's failure to meet the deadline for rectifying any noncompliant materials/s, the following Fines and Penalties for Non-Compliance shall be
applicable for temporary and permanent signs:
37
i.
1st offense: Dismantling of the material at the expense of the external entity
involved;
ii.
2nd offense: Payment of fine equivalent to the amount of the permit applied for;
iii.
3rd offense: Six-month suspension of the involved entity in putting up any
advertising sign and/or related materials inside the Freeport Zone.
7.5 OTHERS
a.
b.
38
An appropriate budget shall be allocated from the CCO Annual Budget for the
following purposes:
i.
Hiring of one (1) additional personnel for the regular physical monitoring and
documentation of display materials that involve the application of the SBMA logo
and/or BOD-approved icons, emblems or markings within the Zone; and
ii.
Monthly fuel allowance for the above-mentioned activity.
The Transportation Department shall make available a vehicle for the CCO's
monitoring activities upon the latter's request to be made ahead of time.
8.0 AGENCY LOGO APPLICATION SAMPLES
AGENCY LOGO
APPLICATION SAMPLES
Agency Letterhead External
39
Agency Letterhead Internal
40
Letter Envelope
AGENCY LOGO
APPLICATION SAMPLES
Letter Envelope (with window)
41
Business Card
42
ID Card
AGENCY LOGO
APPLICATION SAMPLES
43
Facsimile Transmittal Sheet External
Facsimile Transmittal Sheet Internal
44
A. For General Presentation
AGENCY LOGO
APPLICATION SAMPLES
Powerpoint Templates
Available upon request from the Corporate Communications Office
B. For Board Presentation
C. For Board Presentation Handouts
45
Desktop Wallpaper (1600x900)
46
Other Applications
AGENCY LOGO
APPLICATION SAMPLES
47
TABLE OF CONTENTS
1.0 INTRODUCTION
1.1 Foreword
1.2 How to Use this Manual
1.3 Contact Information
2.0 ABOUT US
2.1
2.2
2.3
2.4
2.5
2.6
Who We Are
What We Do
Our Vision
Our Mission
Our Core Values
Our Agency Daily Prayer
3.0 OUR CORPORATE SIGNATURE
3.1 Background
3.2 Corporate Signature Elements and Symbolisms
3.3 Logotype
3.3.1 Typeface and Color
3.3.2 Logo Exclusion Zone
3.3.3 Proportion
3.3.4 Minimum Size
3.4 Iconography
3.4.1 Official Color Palette
3.4.2 Other Color Options
3.4.3 Minimum Size
3.5 Logo Application Guidelines
3.5.1 General Guidelines
3.5.2 Specific Guidelines
3.5.3 Other Guidelines
3.5.4 Some Dos and Don'ts of Logo Application
4.0 AGENCY LOGO APPLICATIONS
4.1 Agency Letterhead
4.1.1 Header
4.1.2 Footer
4.1.3 Others
4.2 Letter Envelopes
4.3 Business Cards
4.4 SBMA ID Card
4.5 Facsimile Sheet
4.6 Official Forms for External Use
1
5.0 OTHER APPLICATIONS
5.1
5.2
5.3
5.4
5.5
Flags and Pennants
Signage
Official Vehicles
Institutional Advertising
Sponsorship and Event Materials
6.0 OTHER ICONS, EMBLEMS, AND MARKS
6.1 AJA Registrars Registered Company Marks
6.1.1 AJA Registrars Registered Company Mark
6.1.2 Accreditation Mark
6.2 mysubicbay QR Code
6.2.1 Basic Application Guidelines
6.2.2 Other Tips and Reminders
6.3 Tourism Branding Icon
6.3.1 Color
6.3.2 Color Variations
6.3.3 Layout Variations
6.3.4 Exclusion Zone
6.3.5 Minimum Size
6.3.6 Other Guidelines
6.3.7 Applications
6.4 Law Enforcement Department (LED) Police Emblem
6.4.1 Applications
6.5 Others
6.6 Other Standardization Guidelines
6.6.1 Internal and External Correspondence
6.6.2 Slideshow Presentations
6.6.3 Memorandum Protocol
7.0 IMPLEMENTATION GUIDELINES
7.1 Compliance
7.2 Monitoring
7.3 Clearance
7.4 Violations
7.5 Others
8.0 AGENCY LOGO APPLICATION SAMPLES
2
1.0 INTRODUCTION
1.1 Foreword
INTRODUCTION
This Corporate Identity Manual is designed as a reference for employees to ensure the
proper and correct use of graphic elements that are associated with the Subic Bay
Metropolitan Authority (SBMA) and the Subic Bay Freeport Zone (SBFZ).
It contains information, policies, and guidelines about the Agency's corporate identity;
namely, its corporate logo, and other visual symbols and representations of the Agency
with which the public associates it, as approved by SBMA Board Resolution No. 15-095506, on September 15, 2015.
It seeks to project a positive corporate identity and elicit recognition, understanding, and
appreciation of what the Agency stands for by presenting a consistent image in relating to
target publics.
1.2 How to Use this Manual
The main focus of this manual is the proper usage of the Agency logo and its other
graphics for a standardized visual portrayal of the Subic Bay Metropolitan Authority as a
government agency and the Subic Bay Freeport Zone as a destination.
It contains guidelines for the official colors, fonts (typefaces), and other visual elements,
and how they are to be applied to come up with uniform documents, written
communication, and other materials.
The integrity of the Agency's logo must be respected at all times. Thus, it may not be used
if its application does not conform to these guidelines. Guidelines for other images or
iconographies used by the Agency are likewise included in this manual.
Please do not use this manual to replicate artwork inasmuch as quality is significantly
reduced, thus defeating the purpose of standardizing and protecting the Agency's
corporate identity. Original digital artwork can be accessed and downloaded from this
website but limited within the SBMA Network.
1.3 Contact Information
For additional queries, guidance, or download needs relative to this Manual, please
contact the Corporate Communications Office at (+6347) 252.4007 or 4999, or
[email protected]
3
2.0 ABOUT US
2.1 Who we are
We are the Subic Bay Metropolitan Authority, the agency created by virtue of Republic Act
7227 (RA 7227), Section 13, and mandated to manage, promote, and develop the Subic
Special Economic Zone into a self-sustaining, industrial, commercial, financial, and
investment center to generate employment opportunities in and around the zone, and to
attract and promote productive foreign investments.
2.2 What We Do
The SBMA's main role is to make business in the Freeport happen and thrive, generate
employment, and protect natural resources within the Zone. With careful planning and
management, we help ensure businesses of stable, strategic, and sustainable growth.
Investment Promotion. We attract local and foreign investments to promote the
economic and social development of the country, particularly in Central Luzon. We assist
investors in setting up their businesses and provide them with quality services.
Employment Generation. Through the foreign and local investments we attract, we
create gainful employment and livelihood for the benefit of neighboring local communities.
We source out our locators' manpower needs from these areas and ensure compliance
with labor laws, rules, and regulations.
Infrastructure Development. We construct and maintain public infrastructure within the
Freeport in support of business, industry, port, tourism, and community needs. We
believe that quality infrastructure is essential to the smooth and cost-effective movement
of people, goods, and services within and across the Freeport.
Port Administration. We serve as the Authority of the Port of Subic and as such,
manage, administer, develop, and market the port and its facilities. We coordinate with
concerned government agencies to ensure port user compliance and enforcement of
applicable rules, regulations, and policies.
Security and Law Enforcement. We manage, provide, and maintain our own internal
security and fire-fighting forces within the Freeport area for the safety and protection of our
locators, workers, and residents. We readily respond to those in need of these services
beyond the boundaries of the Freeport.
Permitting and Licensing. We issue permits and licenses to regulate business activities,
as well as the operation and maintenance of utilities, services, and infrastructure within the
Freeport.
Tourism Development and Promotion. We pursue the development of the Freeport not
only as an investment site but also as a safe and wholesome tourism destination without
compromising our natural environment as the centerpiece and competitive edge of our
tourism thrust.
4
Environmental Protection. We are responsible for the protection of the environment
within the Freeport, and implement laws, policies, rules, and regulations governing the
conservation and protection of our natural resources.
ABOUT US
2.3 Our Vision
By 2030, the Greater Subic Bay area shall be the premier Freeport Zone in Asia.
2.4 Our Mission
To generate broad-based business and job opportunities by offering unique maritime, ecotourism, and technologically advanced industrial services and infrastructure to the world
as a showcase of Philippine economic progress and development
2.5 Our Core Values
Excellence
We give better than our best to anything and everything we do. We go the extra mile
to sustain our development gains and satisfy our customers.
Integrity
We practice good governance to ensure that our moral compasses point us to the right
direction. We consider personal integrity as integral to leadership and public trust.
Malasakit
We strongly adhere to the Filipino spirit of bayanihan. We acknowledge the common good
and the protection of the environment as a social responsibility.
2.6 Our Agency Daily Prayer
Amang Makapangyarihan, gabayan N'yo kami tungo sa landas ng kabutihan.
Basbasan N'yo kami sa araw na ito upang matupad namin ang aming tungkulin
na maglingkod sa Inyo, sa aming bansa, at sa aming kapwa.
Bigyan N'yo kami ng lakas ng loob kung kami ay nanghihina;
tapang ng loob sa panahon ng pangamba;
at lubos na pagtitiwala sa Inyo sa mga pagkakataong kami ay nag-aalinlangan.
Amen.
5
3.0 Our Corporate Signature
3.1 Background
Among the SBMA's powers, as defined in the Implementing Rules and Regulations of RA
7227, is “to adopt, alter and use a corporate seal”. Over the years, this corporate seal or
logo, also known as the corporate signature, has undergone changes in form, typography,
graphical style, and color.
In 2004, the Agency added the logo of TUV Product Service to its official letterhead and
other materials upon receiving its first ISO 9001 Certification that year. The TUV Product
Service logo was used for only a period of one (1) year due to the non-renewal of the said
certification.
In 2007, and as authorized by the SBMA Board of Directors, the two (2) logos that were
used during the Agency's 15-year existence were incorporated side by side and adopted
th
as the Agency's 15 anniversary logo. This was used from November 2007 to November
2008, to depict the Agency's 15-year existence.
6
On January 18, 2008, the SBMA Board issued Resolution No. 08-01-2056, approving the
reversion to the Agency's first or original logo, but with a slightly modified font.
OUR CORPORATE
SIGNATURE
In celebration of the Agency's 20th anniversary on November 24, 2012, a commemorative
logo and slogan design was officially adopted from November 12 to December 31, 2012.
The slogan was the top winning entry in an anniversary slogan-writing contest that was
launched by the Agency among its employees.
Thereafter, the Agency reverted to its standard official logo, as approved in Board
Resolution No. 08-01-2056.
On January 14, 2015, the SBMA Board passed Resolution No. 15-01-5302, approving
“the sole use of the SBMA Corporate Logo for all internal and external corporate
communications until such time that a standard policy for the use of all approved SBMA
Logos are finalized. The use of an alternative shall require a written authorization from the
Administrator and any deviation from this resolution will be subject to appropriate
disciplinary action”.
3.2 Corporate Signature Elements and Symbolisms
The Agency's corporate signature comprises of three (3) elements: the logo, the corporate
name or descriptor, and the logotype, all of which appear in specific proportional
arrangements, colors, spacing, and size relationships.
The main design element of the Agency logo is made up of two (2) intersecting and
overlapping letter “S”, which stands for “Subic Bay” and “SBMA””. Similar to a rotor or
propeller, the two letters signify movement and dynamism. The letters “S” are also
positioned vertically and horizontally to one other to denote growth in all directions with
Subic Bay as pivot and center.
7
White lines run in the middle of the red and the blue “S”, and converge in the middle of the
intersection identified by a white-outlined red circle, to symbolize unity in vision and action.
The major logo colors of red and blue closely approximate the same blue and red colors of
the Philippine National Flag in keeping with the Agency's status as a government
organization.
Completing the corporate signature are the Agency's corporate name or descriptor and
the logotype. The descriptor refers to the Agency’s name Subic Bay Metropolitan Authority
and the logotype to the font or typography used for it. No other descriptor (e.g. SBMA) or
any part thereof and logotype may be used for the corporate signature.
The corporate signature with “PHILIPPINES” is used for promotional materials intended
for international/outbound trade missions.
8
3.3 Logotype
Logotype refers to the style and appearance of the descriptor, which is usually achieved
through the use of a specific color and typeface, or set of fonts.
Typeface and color of the logotype for “Subic Bay Metropolitan Authority” is 100%
Kabel black font all caps. The integrity of the logotype must be maintained at all
times (e.g. no vertical or horizontal scaling, no added stroke, etc.). No other
typeface or font may also be used for the purpose.
3.3.2
Logo exclusion zone is the clear area that surrounds the corporate signature. Its
purpose is to ensure that all the elements of the corporate signature maintain
clarity and impact. No background images or extraneous elements must
encroach upon the corporate signature's protected area or exclusion zone. The
background within the logo's protected area must also be of one consistent color.
LOGOTYPE
3.3.1
The prescribed exclusion zone or minimum clearance around the logo is at least
0.5 of any metric unit of length.
3.3.3
Proportion or size relationship refers to the comparative measurements or size of
the different parts of the corporate signature. Maintaining the proper proportion
between the logotype and the logo itself is important to the integrity of the
corporate signature. Any distortion defeats the purpose of any logo
standardization effort.
The words “Metropolitan Authority” must extend the entire width of the words
“Subic Bay”,as illustrated. Equally important, also as illustrated below, is the
proper proportion that must be observed between the logo and the logotype.
9
If any element of the corporate signature is to be increased or decreased, all
other elements must likewise be adjusted proportionately.
3.3.4
Minimum size refers to the smallest size that the logotype may be reproduced to
ensure legibility, impact, and recognition. For this reason, the logotype must not
be reproduced less than 1.27 cm. or ½ inch (0.5”), which is the allowable
minimum size.
If a smaller logotype needs to be used, please consult the Corporate
Communications Office.
3.4 Iconography
Iconography refers to the visual image and/or symbol used in a logo. In the Agency's
official logo, the main iconography or image refers to the two (2) intersecting and
overlapping “S”.
3.4.1
Official Color Palette
In addition to design elements, the color palette increases the uniqueness and
attractiveness of a logo. The official color scheme must be faithfully maintained
to guarantee consistent logo application.
The Agency logo uses three (3) colors – blue, red, and white – two (2) of which are
identified below:
SCHEME
BLUE
RED
GREY*
RGB
R38-G88-B165
R237-G50-B55
R150-G152-B154
CMYK
C100-M79-Y0-K0
C0-M100-Y100-K0
C0-M0-Y0-K50
HEX
#2658A5
#ED3237
#96989A
*For logo border when applicable
10
3.4.2
Other Color Options
For this purpose, only the following grey scale of the corporate signature must be
used:
50%
60%
ICONOGRAPHY
In some instances, the corporate signature may need to be reproduced in grey
scale or in black and white.
80%
100%Black
3.4.3
Minimum size refers to the smallest size that the logo may be reproduced. For
the Agency logo, the allowable minimum size is ½ inch (0.5”) to ensure legibility,
impact, and recognition.
If a smaller logo needs to be used, please consult the Corporate Communications Office.
11
3.5 Logo Application Guidelines
Logo application guidelines have two (2) common goals: to respect the integrity of the
logo; and to increase the Agency's visibility through improved public recognition of its
corporate identity.
Thus, the following guidelines seek to convey a consistent and coherent image of the
Agency to all its publics by standardizing the application of the Agency logo in form and
presentation.
3.5.1
3.5.2
General Guidelines
a)
As the Agency's corporate signature, the logo must be used as a complete
unit and must not deviate from its approved form.
b)
All elements of the logo, including its colors, must appear in their fixed
relationship and proportion, and must not be adjusted or modified in any
manner that distorts or alters any element.
c)
The logo must be positioned in the most suitable part of a particular
communication or material.
d)
Except in rare cases (e.g. SBMA flag), the logo must be shown with the
Agency's complete name. No abbreviations or acronyms such as SBMA
may be used as descriptor.
e)
The positioning of the complete Agency name is equally important. As a
general guideline, it must always be placed beneath the two (2) overlapping
and intersecting “S”, or horizontally on the right side of the logo, as shown on
page 9 of this Manual.
f)
The two (2) overlapping and intersecting “S” in the Agency logo must always
be equidistant from the center of the white-outlined circle in the middle of the
intersecting “S”.
Specific Guidelines
a)
When to use the logo with a border
The standard logo with the border is used only against a WHITE or LOW
contrast background, graphic, or design.
b)
When to use the logo without a border
The standard logo without the border is used only against a HIGH contrast
background, graphic, or design.
12
Examples of Logo Application with and without a border
LOGO APPLICATION
GUIDELINES
c)
When to use the horizontal logo layout
i.
The horizontal logo is used in a layout or artwork with limited space for
the Agency logo to make the descriptor or logotype more visible and
readable. The same rule applies in horizontal and vertical banners or
streamers, as well as advertising signage.
ii.
The horizontal logo is used if other logos in the artwork are also in
horizontal format to create a balanced layout.
iii.
The horizontal logo with white background is used in a layout with a high
contrast background or artwork.
iv.
The horizontal logo without a white background is used in a layout with a
low contrast background or artwork.
13
Examples of Horizontal Logo Applications
3.5.3
Other Guidelines
a)
The Agency logo must be used only for SBMA corporate materials, events,
activities, projects, and other similar purposes.
b)
The Agency logo must never be used or reproduced in a vertical format.
c)
The Agency logo may be used as a watermark for security purposes such as
in SBMA IDs, contracts, and other similar materials or documents.
d)
Any animation, using the Agency logo, must comply with the guidelines set
forth in this Manual.
e)
Only SBMA-sanctioned social media accounts (e.g. Facebook, blog sites,
Twitter, etc.) may use the Agency logo in accordance with the guidelines
prescribed in this Manual.
To ensure logo integrity and consistency of application, please consult the Corporate
Communications Office.
14
3.5.4
Some Dos and Don'ts of Logo Application
Dos
DON’Ts
Do maintain the integrity of the Don't alter, stretch, or condense
color, spacing, and proportions the logo or realign any of its
of the logo.
components.
Do maintain the design integrity D o n ' t a d d o t h e r d e s i g n
of the logo.
elements to the logo (e.g.
outlines, ribbons, strokes, or drop
shadows).
Improper Logo Usage
LOGO APPLICATION
GUIDELINES
The Agency logo must be used properly for it to be effective. Below are some
rules of thumb to help maintain logo integrity:
D o u s e t h e c o r r e c t l o g o Don't reconfigure the logo.
configuration.
Do maintain the prescribed logo Don't crop the logo in any way or
exclusion zone to leave ample align it to the edge of the page.
room around it.
Do use the logo in full color Don't use any color or color
against a white background combinations for the logo other
whenever possible.
than what is prescribed in this
Manual.
Do use the grey scale version of Don't use any other grey scale
the logo only when the full color version of the logo other than
version is not applicable.
what is prescribed in this Manual.
Do use the logo as it is, without Don't use the logo as part of a
breaking it into component parts. sentence, phrase, or headline.
Do place the logo away from Don't "tie in" or append any
other logos.
business names, product names,
slogans, tag lines, or other
phrases with the logo.
Do reproduce the logo in high Don't use any official logo other
resolution to assure its visual than high resolution artwork or
quality.
original digital files from the
downloadable materials in the
Agency website to reproduce the
logo.
15
4.0 AGENCY LOGO APPLICATIONS
4.1 Agency Letterhead
4.1.1
4.1.2
4.1.3
Header
a)
Only the official logo without a border must be used in the Agency letterhead.
b)
The official logo and its attendant marking, i.e. AJA Registrars registered
company mark, must appear in the same proportion and position of the
header.
c)
No divisional identifiers, i.e. names of administrative units must appear in the
header whether for external or internal correspondence.
Footer
a)
The Agency's complete address, contact details, and email address must be
placed on the left of the footer and mysubicbay.ph QR Codeat the opposite
(right) side of the footer for all external correspondence.
b)
Names of administrative units and their complete address and contact
details must be placed in the footer for all internal correspondence only.
Others
a)
Except for the official logo and QR Code, no other iconography such as
emblems, insignias, or marks, including those approved by the Board, must
be added to any part of the Agency letterhead.
b)
Board-approved commemorative logos such as anniversary or milestone
logos may be added to the Agency letterhead from time to time in
accordance with special usage guidelines to be issued therefor.
c)
All Agency letterheads must be electronically printed only.
4.2 Letter Envelopes
16
4.2.1
Only the official logo in horizontal layout and Agency's address, email, and
website address must be placed at the left-hand corner of the Agency's letter
envelopes.
4.2.2
No other iconography such as emblems, insignias, or marks, including those
approved by the Board, must be placed on the Agency's letter envelopes.
4.2.3
The words “URGENT”, “CONFIDENTIAL”, “RUSH” or any other similar
communication markings may be stamped on the Agency's letter envelope,
when needed.
4.2.4
Letter envelopes may be electronically printed.
4.3 Business Cards
Only the Agency's official logo without a border may be used in official business
cards.
4.3.2
General Specifications
4.3.3
a)
Paper stock
:
Fancy Ediciones, 240 gsm
b)
Size
:
6.0 cm x 8.5 cm
c)
Color
:
Ivory White
Logo and QR Code. The Agency logo and the QR code are the only images that
must be placed on official business cards.
a)
b)
4.3.4
AGENCY LOGO
APPLICATIONS
4.3.1
Official Logo
i.
Size
:
ii.
Position :
1 inch height (proportional to width)
upper left corner within the 1/8” margin
QR Code
i.
Size
:
ii.
Position :
0.75 inches
center to center (back)
Other Guidelines
a)
b)
c)
Name
i.
The person's complete name must be capitalized, using Avant Garde
Standard Medium, 11 pts., followed by a comma if credentials are listed.
ii.
Middle initial is required and ended with a period.
iii.
Terms such as Dr., Atty., Engr., Mr., Mrs., Miss, and similar titles must not
be used or appended to the name.
Credentials
i.
Credentials following the name are set in normal case, using Avant
Garde Standard Book, 11 pts.
ii.
Credentials must include periods, (e.g. Ph.D.), separated with commas,
if there are more than one credentials.
iii.
If there are too many credentials to appear immediately after name, the
other credentials must be placed on the next line and listed together.
Job Title
I.
The job title must be placed below the name, using Avant Garde
Standard Book Light 6.5 pts.
ii.
Only official titles, as furnished by the Human Resource Management
Department, may be used.
17
d)
e)
18
Address
i.
Address must be set in Avant Garde Standard Medium 6.5 pts.
ii.
Proper street addresses must be separated with a space, and 'St.' (not
St or Street), 'Ave.' (not Ave or Avenue), and 'cor.' (not cor, Cor., or
corner) must be used.
iii.
Subic Bay Metropolitan Authority' or 'SBMA' must not be repeated in the
address portion of the card.
iv.
The postal code (2222) must appear on the last line of the Agency
address, preceding 'Philippines' with a single space in between.
Others
i.
All text set on the business card must be printed in black ink only.
ii.
Contact numbers must include the following:
Ÿ
Tel. No.: Prefix “+” 63 + Area Code + Phone no. and separated by a
period, not a dash (e.g. +6347.252.XXXX).
Ÿ
Telefax: Prefix “+” 63 + Area Code + Phone no. and separated by a
period, not a dash (e.g. +6347.252.XXXX).
Ÿ
Mobile: Prefix “+” Area Code + three-digit service provider number +
seven-digit cell number and separated by a period, not a dash (e.g.
+63917.444.1234).
iii.
Only the person's official email must be included in the card. Inasmuch
as the “@” symbol within the email address adequately signifies an
email address, prefixing the person's email with the word 'Email' is not
needed.
iv.
The Agency's website address (www.mysubicbay.com.ph) must be
placed on the last line and must not be prefixed with the word 'Website'.
v.
A surrounding margin of 0.25 or ¼ inch must be maintained.
4.4 SBMA ID Card
Only the Agency logo in standard layout must be used in all ID cards issued to
Agency officials and employees.
4.4.2
The ID card must follow a standard format and size regardless of the rank or
position of the person it is issued to.
4.4.3
The name of the ID holder must appear in the following sequence: SURNAME,
GIVEN NAME MIDDLE INITIAL.
4.4.4
The address of the ID holder must appear in the following sequence:
a)
First Line
:
b)
Second Line :
District + City
c)
Last Line
Zip Code + Province + Philippines
:
AGENCY LOGO
APPLICATIONS
4.4.1
# + House Number + Street
st
e.g. #123-D 1 Street
West Tapinac, Olongapo City
2222 Zambales, Philippines
4.5 Facsimile Sheet
Facsimile or fax sheets are computer-generated forms, using A5 or half of an A4 paper,
that must be sent with every fax transmittal. A standardized template for this purpose is
available in the Agency website.
4.6 Official Forms for External Use
The official logo must appear in the header portion of all official forms such as official
receipts, billing statements, applications, permits, etc. that the Agency uses for external
customers.
For assistance in applying the official logo in the forms header, please consult the
Corporate Communications Office.
19
5.0 OTHER APPLICATIONS
5.1 Flags and Pennants
The Agency logo may be used in flags and pennants for various purposes. The complete
corporate signature, however, must always be used against a white background.
5.2 Signage
Although a standard format must be followed in the application of the Agency logo in any
building, office, or directional signage; the actual design of the signage may vary
depending on space availability, location, material/s to be used, and other factors.
5.3 Official Vehicles
The Agency logo must be placed on official vehicles, particularly on SBMA-owned buses,
utility vehicles, fire trucks, and ambulances. High quality digitally printed and self-adhesive
decals or stickers are recommended for this purpose.
5.4 Institutional Advertising
The Agency logo must be used in all the Agency's print and televisions advertising
materials that are institutional in nature.
5.5 Sponsorship and Event Materials
The Agency logo may be used to indicate the Agency's sponsorship of corporate and
public events/activities, except those that are tourism in nature in which case the Tourism
Branding Icon (Section 6.3) is used.
For assistance in other applications of the Agency logo, please consult the Corporate
Communications Office.
20
6.0 ICONS, EMBLEMS, AND MARKS
6.1 AJA Registrars Registered Company Marks
ICONS, EMBLEMS,
AND MARKS
In addition to the Agency's main iconography, the following mark, icon, and emblem are used,
which are not necessarily part of the corporate signature but which nonetheless may appear on
the Agency's official materials:
“MISUSE OF THESE MARKS WILL RESULT IN THE NEED TO WITHDRAW ALL
OFFENDING DOCUMENTATION. SHOULD YOU HAVE ANY DOUBTS ABOUT
THE VALIDITY OF THE USAGE OF THESE MARKS WE WOULD SUGGEST THAT
YOU CONTACT AJA REGISTRARS PRIOR TO PRINTING. ANY QUESTIONS
SHOULD BE ADDRESSED TO THE CERTIFICATION MANAGER. “
From AJA Registrars
To avoid misuse of these marks, the AJA Registrars provides the following guidelines:
6.1.1
AJA Registrars Registered Company Mark
The mark can be applied to stationery and publicity material that relates to the
company's Scope of Registration. This can include websites, brochures, product
cards, walls, exhibition stands, advertisement, etc.
The mark shall not be applied directly to the company's product or packaging
whether secondary or primary, or be reused in any way that may be interpreted as
denoting product conformity. It may not be applied to laboratory test, calibration
or inspection reports.
The mark may only be reproduced in a single colour, which is unlimited, but
where practical should conform to existing pre-printed stationery, brochures,
letterheads or other promotional materials of the company.
Where the mark is used, the certification registration number must be clearly
indicated, as must the standard to which the company has been certified.
21
Where the AJA Registrars Registration Mark is issued under a National
Accreditation Scheme, an additional Accreditation Mark can be used in
conjunction with the AJA Registrars Registered Company Mark. The
Accreditation Mark to be used will vary dependent upon the National
Accreditation Scheme under which the Certificate was issued.
6.1.2
Accreditation Mark
The Accreditation Mark shall only be used in conjunction with the AJA Registrars
Registered Company Mark in accordance with the bromide issued to your
company with the certificate of registration and is limited to stationery, internal
walls, exhibition stands, websites, literature and other written promotional
materials.
It shall not be applied to company vehicles or flags and shall not be applied
directly to the company's product or packaging, whether secondary or primary, or
be used in any way that may be interpreted as denoting product conformity. It
may not be applied to laboratory test, calibration or inspection reports.
Where practical, the Accreditation Mark should be reproduced in a single colour
to conform to existing pre-printed stationery, brochures, letterheads or other
promotional material. It is permissible to print the Accreditation Mark in full colour
but it must conform to the colour scheme indicated below and no other
combination of colours is permitted under accreditation body rulings.
Where the mark is printed on an A4 unfolded page the mark shall be a maximum
of 30mm in height. For larger paper size the mark may be larger, but must be a
proportional increase.
Under normal circumstances the mark will not be printed less than 20mm in
height excluding the certificate number, however in exceptional circumstances
where the space is limited (for example on business cards) the mark may be
smaller, but must still be legible and proportional to the rules on the use of the
mark on A4 size documents.
The Accreditation Mark shall not be used in such a way as to suggest that the
Accreditation body or Government Organisation it represents have certified or
approved the activities of the Company, or in any other manner which can
mislead.
Source: AJA Registrars
Document: Use of Accreditation and Certification Marks
Issue: N
Date: February 15, 2013
Page 1 of 1
22
6.2 mysubicbay QR Code
ICONS, EMBLEMS,
AND MARKS
A Quick Response (QR) Code is a machine readable label used for storing text data (in
most cases, to access websites). The code is readable by a variety of devices such as
phones/tablets, handheld consoles, and others.
Using a QR (Quick Response) Code is a tactic that helps get directions, access
information, and reduce typing in URLs, messages, telephone numbers, or websites such
as the case with mysubicbay QR Code.
6.2.1
6.2.2
Basic Application Guidelines
a)
Minimum size: 2.5 cm (1 inch) with scanning distance of 25 cm or 10
inches
Rule of thumb: Optimal QR Code Size = Scanning Distance / 10
(e.g. For scanning distance of five feet (60”), QR Code size should be 6”)
b)
Color: Black and white only
c)
The URL (www.mysubicbay.com.ph) must always appear below the QR
code as a fallback measure for those without smartphones.
Other Tips and Reminders
a)
Leave enough space around the code.
b)
Do not print on highly reflective or highly curved surfaces.
c)
Print on white or soft pastel color background only, never on a dark color
d)
Do not reverse or invert in print. The black must be black for scanners to
appropriately pick it up.
e)
When using on print, make sure to keep the QR Code away from the fold to
improve scanning without reflecting the other facing page.
f)
Do not stretch or distort the QR code. When resizing, make sure to scale the
code proportionately.
23
6.3 Tourism Branding Icon
On April 29, 2015, the SBMA Board passed Resolution No. 15-04-5392, approving the
SBMA Tourism Logo.
To distinguish the Agency logo from the SBMA Tourism logo, the latter shall henceforth be
referred to as the Subic Bay Tourism Branding Icon.
6.3.1
24
Color Scheme
SCHEME
BLUE
YELLOW
GREEN
LIGHT GREEN
GREY
RGB
R38-G88-B165
R143-G199-B74
R200-G217-B155
R150-G152-B154
CMYK
C100-M79-Y0-K0
C50-M0-Y100-K0
C24-M3-Y50-K0
C0-M0-Y0-K50
HEX
#2658A5
#8FC74A
#C8D99B
#96989A
6.3.2
Color Variations
a)
Gray Scale
b)
Black Reversed
c)
Spot Color in Yellow Green
ICONS, EMBLEMS,
AND MARKS
For more flexibility and variety in the application of the Subic Bay Tourism
Branding Icon, the following color variations may be used:
25
26
d)
Spot Color in Yellow Green Reversed
e)
Spot Color in Blue
f)
Spot Color in Blue Reversed
6.3.3
Layout Variations
Standard Layout
b)
Horizontal Layout
c)
Vertical Layout
ICONS, EMBLEMS,
AND MARKS
a)
27
6.3.4
Exclusion Zone
Exclusion zone is the clear area that must surround the branding icon. The
exclusion zone of the Tourism Branding Icon is equivalent to the width of the letter
“I” in “SUBIC Bay”.
For Standard Layout
For Horizontal Layout
For Vertical Layout
28
6.3.5
Minimum Size
6.3.6
6.3.7
a)
Standard Layout :
1 inch width (proportional to height)
b)
Horizontal Layout :
2 inch width (proportional to height)
c)
Vertical Layout
1 inch width (proportional to height)
:
Other Guidelines for the Subic Bay Tourism Branding Icon
a)
Branding icon background must be white.
b)
Branding icon must not be enclosed in any kind of border.
c)
No other spot colors must be used except blue and yellow green, as
specified in Section 6.3.1 of this Manual.
d)
Using the image together with the Agency's official logo must be avoided.
For further advice, please consult the Corporate Communications Office.
ICONS, EMBLEMS,
AND MARKS
Minimum size refers to the smallest size that the branding icon may be
reproduced to ensure legibility, impact, and recognition.
Applications
a)
ID Cards for locators, non-SBMA workers/employees, and residents
b)
Tourism-related ads, AVPs, collaterals, giveaways, and other marketing and
promotional materials
c)
Tourism-related directional signage
d)
SBMA-owned tourist buses and vans
29
6.4 Law Enforcement Department (LED) Police Emblem
On March 24, 2015, the SBMA Board passed Resolution No. 14-03-5038, approving the
use of the revised SBMA Police logo as patch for LED personnel's official uniform.
To distinguish the SBMA Police logo from the Agency's official logo, the former shall
henceforth be referred to as the SBMA Police emblem.
6.4.1
Applications
In addition to LED personnel's official uniform, the SBMA Police emblem must
also be applied to the following:
30
a)
LED Patrol Vehicles
High quality digitally printed and self-adhesive decals or stickers must be
placed in all LED patrol vehicles.
b)
LED Flag and Guidon
The SBMA Police emblem must be used against a white background in
the LED flag.
6.5 Others
6.6 Other Standardization Guidelines
Equally vital to building the Agency's corporate identity is the standardization of its internal
and external correspondence, as well as slideshow presentations for internal and external
audiences.
6.6.1
Internal and External Correspondence
a)
b)
c)
6.6.2
ICONS, EMBLEMS,
AND MARKS
Except for the above-enumerated marking, branding icon, or emblem, no SBMA
department/office must use or have its own seal or logo without prior approval by the Board
or the Administrator.
General Fonts and Spacing
i.
Arial 11 pts
ii.
Single space
Paper Size
i.
International ISO standard A4 (8.27” x 11.69”) size for regular
correspondence and memoranda
ii.
Legal size (8.5” x 14”) for legal documents and horizontal spread sheets
only
Format
I
Block Format
Text is aligned to both left and right margins.
ii.
Spacing
Single line spacing is used between sentences and double line
spacing between paragraphs.
Slideshow Presentations
Standardized templates for slideshow presentations (PowerPoint) for specific
audiences may be seen and downloaded from the Agency website. The
Corporate Communications Office may likewise be consulted for special
slideshow presentations for external audiences.
6.6.3
Memorandum Protocol
In office memoranda, protocol refers to accepted ways in which internal office
communications are formatted, organized, written, and routed in a manner that
takes formality, precedence, and etiquette into consideration. As such, they are
expected to be timely, professional, formal, and polite.
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a)
Heading Segments
i.
ii.
iii.
iv.
v.
FOR / TO
§
Use TO when your memo is addressed to a subordinate.
§
Use FOR when your memo is addressed to a peer or an officer of
higher rank.
§
If your memo is intended for more than one recipient, make sure you
list them in the order of their status or rank in the Agency
§
Specify the recipient's position or title below his/her name.
THRU
When to use THRU
§
When the THRU addressee needs to be informed; or when the
THRU addressee needs to endorse (i.e., approve, concur,
coordinate) the document prior to its receipt by the main addressee
§
As much as possible, limit THRU addressees to only two (2), unless
absolutely necessary
§
Aside from signing the memo, route it thru the THRU addressee so
he/she may also add any comment such as “Noted”, “Concurred”,
etc.
FROM
§
Use your full name (Note: You may sign your initials after your typed
name to verify that the memo comes from you and/or sign your name
at the end of the memo).
§
Specify your position or title below your name.
SUBJECT
§
Summarize your message/purpose precisely.
§
Capitalize all words and use bold typeface within the subject line.
§
Avoid using “AS DISCUSSED BELOW” as your memo subject.
§
If acronyms or abbreviations are used in the subject, spell them out,
followed by the acronym in parentheses (Note: Once this is
established, only the shortened form is used in the memo body but if
the full title is to be used only once, there is no need to identify the
acronym in the subject field).
CC
§
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If you intend to furnish other officers or staff copies of your memo,
make sure you list them in the order of their status or rank in the
Agency.
§
You may also furnish copies of your memo to one or several offices in
which case, make sure you list them alphabetically.
b)
§
Type or stamp the date (e.g. December 16, 2015).
§
Do not abbreviate the month.
§
Do not use military style (e.g., 20 Aug 2005) or endings such as "st" or
"th" after the day (e.g. Aug 20th).
Body Segments
I
ii.
Opening
§
Begin the memo with the most important information.
§
State the purpose of the memo.
§
Identify the exact reason for writing the memo and make it clear to the
reader.
§
Include only as much information as needed.
Summary
§
iii.
Provide a brief statement or the key points of the memo.
Discussion
§
iv.
ICONS, EMBLEMS,
AND MARKS
vi. Date
Include all details that support the key points of the memo and your
recommendations.
Closing
§
Close the memo stating what action/s you want the recipient to take.
There is no need to write “Thank you” at the end of your memo.
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c)
Other Memorandum Protocol Guidelines
REFERENCE
MEMO OR
LETTER?
DOs
DON'Ts
Use memos for internal
(Agency-wide)
correspondence only.
Never use memos for external
audiences, such as locators,
private businesses, other
government agencies, and
Use letters for formal internal other non-SBMA
correspondence whenever a officials/employees or entities.
personal tone would be
appropriate such as letters of Do not use a salutation (e.g.
“Dear Sir:”) or a complimentary
congratulations,
close in a memo (e.g.
commendation, retirement,
"Respectfully yours,").
condolence, etc.
Use letters for
correspondence addressed
Never use a postcript (P.S.) in
to the President, the Vice
any memo, letter, or other
President, Cabinet members,
official correspondence.
national or local government
officials, foreign government
officials or offices, and the
public.
STATIONERY
AND PAPER
Use the Agency letterhead
for the first page of the letter
or memo only. Use plain A4
paper for succeeding pages.
Do not add any other seal,
logo, emblem, markings,
slogans, or mottos on the
official letterhead unless such
use has been approved by the
Administrator or Board of
Directors.
Use one side of the paper
only.
Center one-page letters and
memos vertically.
Use a 1-inch wide margin for Do not use the reverse side of
left, right and bottom sides of the paper, as this may be
the letter or memo.
overlooked.
FONT AND FONT The standard font size of
Do not use script or italics
SIZE
Arial 11 pts. may be slightly unless for occasional
reduced to prevent a
emphasis.
correspondence from
continuing on to a second
page, especially for the
signature part of the letter, or
for the ending sentence of a
memo.
INK
Use black or blue-black sign
pen to sign any
correspondence.
BODY OF MEMO Letter or memo must be
typed neatly. It must be
written clearly, and as short
and simple as possible.
Breaking long paragraphs or
using bullet points also
makes it easier to read.
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Do not use a ball pen to sign
any internal or external
correspondence.
Do not use disconnected
sentences or comments.
Avoid using the first person
pronouns “I”, “me” and “myself”
(Note: Use “we” or “us”
instead).
Use short but complete
sentences with proper
punctuations and grammar.
OTHERS
Do not refer to a person of
position using the second
pronouns "you" and "yours".
Instead, use the person's
position as reference (e.g. "the
Chairman", "the President",
etc.)
Avoid misspellings and using
long sentences, paragraphs,
contractions, slang,
colloquialisms, or abbreviations
unless these abbreviations/
acronyms have been identified
earlier in the memo
ICONS, EMBLEMS,
AND MARKS
BODY OF MEMO Use the passive voice as
much as possible. (e.g.,
“Such-and-such was
measured” instead of “I
measured such-and-such”).
Number all pages, except the Do not begin a sentence at the
first page (e.g. 2 of 4), as
end of the page.
well as all appendices (e.g.
A1).
Page and appendix numbers
should never be handwritten.
As much as possible, insert
charts, attachments, etc. in
portrait orientation so as not Avoid submitting attachments
&/or annexes without any
to inconvenience the
reference numbers such as
readers.
“Annex A”, etc.
Place two (2) character
spaces following each
sentence and two (2)-line
spaces following each
paragraph.
Do not make your memo look
too crowded or cramped by not
observing normal spacing
practice between sentences
and paragraphs.
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7.0 IMPLEMENTATION GUIDELINES
The following implementation guidelines shall be carried out to ensure that the Agency's
standardization policies and guidelines, as set forth in this Manual:
7.1 COMPLIANCE
a.
All departments and offices must comply with the policies and guidelines set forth in
this Manual.
b.
The Corporate Communications Office (CCO) shall be responsible for ensuring
compliance by all departments and offices with the policies and guidelines set forth in
this Manual. As such, all materials bearing the corporate logo and other markings,
icons, or emblems that are intended for production or printing by an external supplier
must be submitted to the said Office for review prior to submitting the materials to the
supplier for final production or printing.
c.
The concerned department/office shall be responsible for submitting printing proofs
to the CCO for final review. Should any revision be needed, the CCO shall have the
option to request a second proof from the supplier through the concerned department
or office.
d.
When in doubt as to the proper application of the corporate logo and other markings,
icons, or emblems; the concerned department or office is encouraged to consult the
CCO and must abide by and comply with the latter's decision on the matter.
7.2 MONITORING
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a.
A monitoring unit under the CCO shall be set up for the purpose of monitoring
compliance with the policies and guidelines set forth in this Manual.
b.
The said monitoring unit shall have the following tasks:
i.
Collect and compile all Agency forms that use the Agency logo and/or BODapproved icons, emblems or markings for the purpose of reviewing the
application thereof on these forms;
ii.
Undertake regular monitoring and auditing of Agency forms, letterheads, and
other materials that involve the application of the Agency logo and/or BODapproved icons, emblems or markings;
iii.
Undertake regular physical inspection and documentation of non-compliant use
of the official logo and/or BOD-approved icons, emblems, or markings in Agency
and non-Agency signboards, advertising and marketing display boards, and
other similar materials that are installed or displayed within the Freeport;
iv.
Coordinate with the Tourism Department in monitoring compliance with the
policies and guidelines set forth in this Manual, as applied in signage, advertising,
and marketing materials of non-SBMA entities;
v.
Consult and coordinate with the CCO's Computer Graphic Artist in determining
non-compliance of materials, resulting from monitoring and auditing activities.
vi. Endorse to the CCO for appropriate action any violation or non-compliance with
the Agency's standardization policies and guidelines.
a.
Clearance for the application of the SBMA logo and/or BOD-approved icons,
emblems, or markings shall emanate from the CCO
b.
The Tourism Department, which is in charge of implementing the Subic Bay Freeport
Zone Signage, Marketing, and Advertising Guidelines, shall submit to the CCO
samples of materials that involve the application of the SBMA logo and/or BODapproved icons, emblems or markings prior to approving and clearing the said
materials for installation within the Zone.
IMPLEMENTATION
GUIDELINES
7.3. CLEARANCE
7.4 VIOLATIONS
a.
The CCO shall have the authority to call the attention of non-compliant departments
and offices through a memorandum coursed through the Administrator, copy
furnished the respective heads of the said departments and units, prescribing
corrective measures thereon and/or illustrations on the proper application of the
Agency logo and/or BOD-approved icon, emblem, or marking.
b.
In the case of non-compliance on the part of a non-SBMA entity such as but not limited
to locators, event organizers, and other external parties, the CCO shall issue a
memorandum coursed through the Administrator, copy furnished the head of the
concerned SBMA department or office, detailing the following:
i.
Instance of non-compliance, including location and photo of non-compliant
material/s
ii.
External entity involved
iii.
Rectification required
iv.
Deadline for rectification of non-compliant material/s
v.
Action/s to be taken in the event of the external entry's failure to comply
(Note: The CCO shall likewise furnish the Law Enforcement Department with a copy of the
said memorandum in order for the latter to remove or dismantle the non-compliant
material/s should the erring external party fail to rectify or address its non-compliant
material/s within the prescribed period.)
c.
The CCO shall be responsible for following through its memoranda issued to SBMA
departments and offices to ensure that appropriate action is taken by the concerned
departments and offices for cases of non-compliance.
d.
In the event of an external entity's failure to meet the deadline for rectifying any noncompliant materials/s, the following Fines and Penalties for Non-Compliance shall be
applicable for temporary and permanent signs:
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i.
1st offense: Dismantling of the material at the expense of the external entity
involved;
ii.
2nd offense: Payment of fine equivalent to the amount of the permit applied for;
iii.
3rd offense: Six-month suspension of the involved entity in putting up any
advertising sign and/or related materials inside the Freeport Zone.
7.5 OTHERS
a.
b.
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An appropriate budget shall be allocated from the CCO Annual Budget for the
following purposes:
i.
Hiring of one (1) additional personnel for the regular physical monitoring and
documentation of display materials that involve the application of the SBMA logo
and/or BOD-approved icons, emblems or markings within the Zone; and
ii.
Monthly fuel allowance for the above-mentioned activity.
The Transportation Department shall make available a vehicle for the CCO's
monitoring activities upon the latter's request to be made ahead of time.
8.0 AGENCY LOGO APPLICATION SAMPLES
AGENCY LOGO
APPLICATION SAMPLES
Agency Letterhead External
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Agency Letterhead Internal
40
Letter Envelope
AGENCY LOGO
APPLICATION SAMPLES
Letter Envelope (with window)
41
Business Card
42
ID Card
AGENCY LOGO
APPLICATION SAMPLES
43
Facsimile Transmittal Sheet External
Facsimile Transmittal Sheet Internal
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A. For General Presentation
AGENCY LOGO
APPLICATION SAMPLES
Powerpoint Templates
Available upon request from the Corporate Communications Office
B. For Board Presentation
C. For Board Presentation Handouts
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Desktop Wallpaper (1600x900)
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Other Applications
AGENCY LOGO
APPLICATION SAMPLES
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