Cq Mobile Datasheet

Adobe CQ Mobile Datasheet
Adobe CQ mobile capabilities provide businesses a streamlined way to customize and
repurpose existing content for optimal display on mobile phones and tablets. Agile and
timely content publishing enables maximum reuse of content and assets. You can
manually or automatically adapt content as needed. Native device capabilities enhance
the customer experience.
Optimizing mobile experiences
With smartphone penetration over 25% in some parts of Europe and the United States, Internet use on
the go has gone mainstream (“The Global Mainstreaming of Smartphones,” Forrester, September 2011).
Meanwhile, Gartner stated in its December 2009 report, “Top Predictions for IT Organizations and Users,
2010 and Beyond: A New Balance,” that by 2013, mobile phones will overtake PCs as the most common
web access device worldwide. With these rates of mobile expansion, delivering an optimal mobile and
multichannel customer experience requires a strategy that moves beyond merely porting traditional web
content to multiple devices. Organizations must think about designing mobile experiences from the
customer in rather than the system out. This in-context design element provides a new opportunity for
marketers to deliver content and applications optimized according to how their customers intend to use
the device and their specific goals and intentions.
Chief marketing officers and digital marketers want to ensure consistency of the company brand and
customer experience and optimize mobile content, communications, and applications across the devices
their customers use most often to help grow their businesses. However, it is a challenge to deliver
content to a fragmented device market across form factors that include smartphones, feature phones,
and tablets. Compounding the issue, digital marketers want the flexibility to create mobile experiences
without the need for IT-specific skills or training and without a heavy reliance on IT to institute real-time
changes. Marketers need to be able to reuse content, such as videos or images, that is automatically
adapted for a particular asset and device. When content is delivered in production scenarios, instant
device detection and real-time content targeting are required to deliver the best possible experience for
each mobile user.
To execute on this vision for their marketing counterparts, developers must have the ability to create and
refine web templates based on marketer requests that can access assets from the same repository for
creating both desktop and mobile experiences. To improve productivity in designing and developing
across related devices, developers want to be able to sync changes made between these experiences,
such as Android™ and iOS development. The repository enables web designers and developers to quickly
and efficiently access APIs to build experiences that automatically adapt to the unique capabilities and
form factors of the mobile devices. Furthermore, they can create native applications outside the browser
with support for offline content and push notifications of new updates.
Adobe
®
CQ Mobile
Benefts of mobile capabilities
• Deliver optimized experiences
across mobile device types—
Integrate mobile into multichannel
marketing eforts, and optimize
content for every device type.
• Grow revenue and lifetime
value—Increase multichannel
customer spending and decrease
switching.
• Reduce costs—Synchronize
content between websites, mobile
sites, and apps using just one tool.
• Automate design and
development—Adapt web
experiences to device types, and
sync content changes on Adobe CQ
to native apps
Mobile capabilities
CQ Mobile provides an easy-to-use, browser-based, in-context content authoring environment that
eliminates the need for custom client software. Marketers can drag and drop assets and application
components to create user experiences specific to device type using the included emulators that
render device previews for the market’s top mobile devices. The preview shows what the consumer
will see, and it displays the device frame and space available for the experience. Additionally, a
QR-Code allows for instant access of the current preview using your native mobile phone.
CQ Mobile includes a number of built-in device previews. Additional device previews can easily be
developed for future devices.
The author can rotate devices within the preview and view how content presentation changes in
the new orientation. Within a content page, the author can switch between device previews to
compare the experience across devices.
To simplify content creation and management, users can group several devices within segments
that correspond to their functionality and capabilities. For every device group, users can define
user agents, device capabilities, screen resolution, and other variables.
Te impact of tablet visitors on
retail websites
Tablet Visitors spend over 50% more
than visitors who use smartphones,
and over 20% more than visitors who
use desktop or laptop computers.
Additionally, Adobe found that tablet
visitors are three times more likely to
make a purchase than smartphone
visitors and nearly as likely to
purchase as traditional visitors.
Conclusion: Tablet users deserve
special atention from retailers.
(Analysis of 16.2 billion visits to over
150 retail websites in 2011, Adobe
Digital Marketing Insights, January
2012, htp://success.adobe.com/en/
na/programs/digital-marketing-
insights.html)
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The first step in mobile content delivery is detecting the device type that is accessing the website
or application. When a content request is made, the user agent string is instantly matched against
the list of devices in the repository, and an optimized version for the device group is shown. When
device matching is done, mobile users receive the optimal content and application features for that
specific device.
Multiple mobile platforms
CQ Mobile can also help make updates to multiple native mobile applications, allowing authors to
reuse content and provide a consistent brand experience. Content providers also have control over
the exact time the update happens, for example, to maximize a marketing campaign for a new
product. Adobe CQ integrates with PhoneGap to provide capabilities to mobile apps as well as the
ability to use mobile phone features only available to native applications, such as a camera and
GPS. With PhoneGap, app development for multiple mobile platforms can be done using one
common set of open standard technologies (HTML5, CSS, and JavaScript). Content can then be
synchronized from CQ to the mobile app.
More and more users are accessing the mobile web to engage with businesses, make purchases,
and locate timely product and service information. To adjust to the growing use of mobile, marketing
needs to be empowered to make changes and optimize the user and customer experience. Rolling out
a unified, comprehensive mobile web strategy can be intimidating, but with Adobe CQ, organizations
have the flexibility to treat mobile as just another channel within their marketing strategy. Digital
marketers can easily optimize based on the form factor and device type without waiting for IT support
or deep technical knowledge of proprietary tools. Updates can also be delivered to native mobile
applications dynamically without third-party approvals for new versions. The mobile channel is
critical to your organizations overall marketing strategy. Adobe CQ removes the complexity for digital
marketers and allows organizations to engage mobile users with optimal experiences and results.
Supported platforms
Servers
· Linux®
· Microsof® Windows Server®
· Oracle Solaris™
· IBM® AIX®
· HP-UX
Adobe CQ5 is optimized to run in a
virtualized infrastructure, such as the
Amazon Elastic Compute Cloud (Amazon
EC2) and VMware vSphere.
Java™ runtime
· Java SE 6 (1.6)
· Java SE 7 (1.7)
Java Servlet compliant
application server
Adobe CQ5 is packaged with an application
server. Alternatively, it can be installed in
the following:
· Apache Tomcat
· JBoss Application Server
· IBM WebSphere
· Oracle WebLogic Server
Operating systems
· Windows®
· Mac OS X
· Linux
Browsers
· Internet Explorer 7, 8, or 9
· Firefox