Digital Asset Manager Administrator In Santa Clarita California Resume Nancy Marshall

 

 

 Nancy Mars Marshall hall

“G r eat o orr g ani aniza zati tions ons de dema mand nd a hi higgh

lev leve el of com comm mi tm tme ent by the p pe eop ople le

involved .”–  .”– Bill Bill Gates

Objective  [email protected]

To join the team as a Digital Marketing Manager. I'm eager to put my digital marketing skills to use inspiring customer loyalty, encouraging repeat business, and building long-term positive relationships that will help increase revenue and promote savings .

 S elected A ch chii evements  

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"Nancy is a great team player and someone who will roll up her sleeves to figure out a  problem/solve an issue. At WB,  she creatively creatively developed and implemented cost-effective online marketing programs to support my wireless business development efforts and was always proactive in trying new things to improve performance!" - Bill Godwin, Business  Development, Strategy & GM  Mobile and Consumer Internet Internet

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Increased campaign revenues by 10.3% to 51.4% by creating, developing, implementing, managing and analyzing integrated online marketing programs. Increased global database by 18% by optimizing digital marketing efforts; email and sweepstake campaigns. Developed campaigns aimed at the top 20% of customers that make up 80% of all all sales. By doing so, campaigns, resources and teams were constantly aimed at the highest potential revenue opportunities. Increased sales profitability by 10.7% through tracking and maximizing ad inventory and by investigating and resolving of third party discrepancies. Achieved reputation as “go to” Ad Ops Specialist based on deep knowledge of web analytics and research methods, and ability to translate quantitative numbers into action plans that optimized client ROI.

Work His tory Pr oject ject Manager Manager - Strate Strategi c Di gi gita tall Ma M ar ke keting ting Warner Bros. Entertainment, Burbank, California

 

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" I worked with Nancy Nancy for eight  years. She's a highly versatil versatilee individual with a broad range of  skills and expertise. expertise. She has a  great knack for finding finding out the real facts behind any given  situation, and would be excellent excellent  for competitive intelligence." Glenn Highcove Director of  Revenue Optimization Optimization and  Advertising Operations Operations at  Examiner.com

 

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"Nancy is a great asset in our organization. She is meticulous in her attention to detail and raised issues and suggested alternative promotional opportunities frequently. I recommend her highly." - Matt  Allen VP, Digital Digital Integrations at  NBC Entertainment Digital

 

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2010 - 2015

Manage all aspects of this role (Digital Asset Management, Customer Relationship Management, Project Management, Web Analytics, data analysis, etc.), programming an exceptionally high volume of digital assets and ad content. Develop digital metrics strategies and conduct regular analysis of website user behavior and KPI's. Compile detailed reports, and provide recommendations to ensure ensure that ROI and WB  business objectives are consistently met and/or exceeded. Manage content management system to (upload, publish, update) content for WarnerBros.com websites and Flixster.com, New Line Cinema and mobile properties to ensure website content alignment with marketing messages and meet brand standards Assist with the development and implementation of digital asset distribution strategy on Warner Bros properties and mobile sites. Execute Digital Marketing campaigns developed around emails, banner advertisings, viral video marketing, loyalty programs, landing pages and SEM, to increase revenues and efficiency on a daily basis. Develop, maintain and troubleshoot for collecting, managing and using reporting on analytic websites and mobile analytics, digitalsystems advertising and ecommerce metrics online tools (e.g., Omniture, Google Analytics) and traditional reporting/analysis platforms (e.g., Excel). Manage a Marketing Specialist and a Consultant Analyst for Omniture reporting. Improved processing and delivery of International Theatrical Publicity digital assets; streaming video for interactive and broadcast placement, increasing productivity by 50%. Train all levels of personnel on digital asset platforms, email platforms and web analytic  platforms. Manage the upload of digital marketing assets to digital platforms.

 Strattegi  Stra gicc Marketing Marketing - Op Operations rations Marketing Marketing Spe Specia cialist list Warner Bros. Advanced Digital Services, Burbank, California   

 

2006 - 2010

Responsible for advertising inventory for Warner Bros. online properties, including HarryPotter.com, LooneyTunes.com, Warner Bros. Television, Warner Bros. Theatrical, and third-party sites.

 

Nancy Marshall Email: [email protected]

 

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Facilitated 20 - 25 concurrent ad campaigns per month (troubleshooting tags, targeting, optimization, reporting), and directed online advertising operations (programming, traffic, inventory control, campaign optimization) across multi-divisional and international websites Establish highly effective working partnerships with advertising partners and WBOL Sales, Strategic Marketing, Client/Creative Services and Technology teams, produced weekly\monthly ad hoc reports for Executive Management.

 Strattegic  Stra gi c Marketing Marketing Pro Pr omotions ions Sp Spe ecia cialist list

Warner Bros. Entertainment, Burbank, California  California   2003 - 2006   Served as Account Manage Manager r for in-house digital marketing applications. Trained new employees and  divisions on new digital email platforms. Facilitated research, identification, testing and adoption of (and training on) digital marketing   applications, which improved efficiency of Warner Bros. newsletter production and delivery by 35.6%. Analyzed performance of sales team promotions initiatives and made recommendations for improving   conversion rates, open rates, and click to open rates. Presented new sales opportunities and long-term strategies for regular monthly client strategy sessions.  

TECHNICAL TECHN ICAL SK ILL ILLS S  

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Project Management: MS Project, JIRA, Confluence, Agile - SCRUM Master Digital and Media Asset Management: Adbank, Kaltura, EPK.tv, MARS, Media Pass CMS: Drupal, Cypress, Oracle Digital Marketing: Silverpop, YesMail, Survey Monkey, In-house Proprietary System Social Media: Facebook, Twitter, Pinterest, Instagram, Linkedin Linkedin MS Office Suites (Word, Excel, PowerPoint, Access), Outlook Business\Consumer Intelligence: Omniture, Google Analytics, Business Objects, Hitbox, ComScore Photoshop, HTML, Flash, Mobile and Rich Media, QuickTime SEO, SEM, CRM, SAP Ad Server Platforms: AdTech, AdServer, A Atlas, tlas, DoubleClick, DART, Netgravity

SPECIAL TRAINING Effective Communication\Interaction - 2014 Emotional Intelligence At Work - 2012

Maximizing Your Productivity - 2013 Influencing Others - 2011

YesMail - 2010 Effective Negotiating - 2009 Conflict to Collaboration - 2007 Business Objects - Beg\Intermediate - 2005

Omniture - Admin - 2010 - 2015 Omniture - Site Catalyst - 2008 Hitbox Web Analytics- 2006-2008 Silverpop Admin - 2004

EDUCATION & CERTIFICATIONS Google Analytics IQ Certified SCRUM Master

Google - 2015 SCRUM Alliance 2015

(Due to the risk of identity theft - Education is available on request) EMPLOYEE RECOGNITION AWARDS   • Flixster –  Exceptional  Exceptional Project Contribution • Warner Bros.–  Award  Award for Going Above and Beyond • Warner Bros. –  Ovation  Ovation Award for Outstanding Teamwork