Factsheet OpenText DAM En

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Digital Asset Management by OpenText
The OpenText Digital Asset Management (DAM) provides capabilities for companies to centrally manage
media objects in the context of their product catalogs and deliver a consistent omni-channel customer experience. This integration opens the door for organizations to begin to gain advantage deploying a comprehensive platform of Enterprise digital asset management across the business.
The key strengths of OpenText DAM can be summarized as adaptability,
resilience and scalability; adaptability through the powerful user and
application interfaces, resilience in a critical business environment
and scalability to manage anywhere from small but valuable asset
collections to many millions of assets and terabytes of data. Examples
of this adaptability can be seen in the productised SAP integration
which enables digital media to be shared with business applications
like CRM for Marketing Resource Management, PLM for product
lifecycle and master data repositories like ERP. Furthermore, this
integration opens the door to many other complimentary OpenText
solutions to further transform and enhance your business capabilities.

are updated in OpenText DAM when associations are made from the
hybris Product Cockpit, for example changing a product ID.
SAP Integration and Enterprise Business Benefits
Facilitate integration with creative, production, and operations users:
Centralize all of your rich media assets in a common repository and
integrate digital media for your entire organization with an adaptable
platform and comprehensive tool set.

Business Challenges
Growing customer requirements driven by print catalogs, websites,
mobile experience and a convergent brand management are rapidly
increasing the volume of digital media assets and the management
overhead associated with this. The major challenge is to manage digital
assets as well as product data in a centralized and consistent manner. This typically fails, because images, graphics, and videos need to
be held in many different formats, sizes and versions resulting in an
abundance of formats and repositories.

SAP Customer
Relationship Management

SAP Enterprise
Resource Management

As assets are randomly distributed across an organization, it leads to
inconsistencies, unnecessary multiple purchases and wasted time
in trying to find the correct material. These inefficiencies are multiplied with each new market and additional distribution channel. Also,
organizations need to think about how to better engage with customers, improving the customer experience and achieving a competitive
advantage.

OpenText
DAM

Solution
OpenText DAM covers the most important Product Catalog
Management (PCM) and Master Data Management (MDM) use cases.
It allows a product owner to quickly and easily manage all rich media
from a single library and associate it with the appropriate product in the
product catalog.
It enables you to search for media assets, use metadata keyword
search, navigate DAM folders, browse through DAM folder hierarchies
– all in the familiar hybris user interface.
OpenText DAM automatically transfers the asset and associated
metadata in the right size, format and resolution to hybris PCM,
ensuring data consistency and omni-channel readiness. Bi-directional
processes also ensure that product metadata and product relationships

SAP Extended ECM
by OpenText

OpenText Web
Experience Management

SAP Document
Presentment by
OpenText

Media enable your business applications sharing digital assets and
synchronizing application data with the assets to enable better tagging,
searching and usage.
Digital Asset Management by OpenText

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Key Business Benefits
→→ Automate time consuming processes of managing, preparing and
recording the use of digital assets.

→→ Leverage search and browse capabilities in OpenText DAM to
quickly locate rich media content.

→→ Automated media transformations provide hybris PCM users with
pre-rendered content for omni-channel delivery.

→→ OpenText DAM metadata ensures hybris business users have
access to only approved content and exposure to usage rights.

→→ Integrated with popular content delivery tools to delivery media to
improve load performance and user experience.

→→ Upgradeable to full enterprise DAM capabilities to support the
entire enterprise beyond PCM with a singular platform.

Feature Overview
OpenText DAM
Feature
→→ Web browser based Media Management Interface including drag
and drop functionality, customisable branding, welcome page, user
preferences, internationalised user interface (English, French,
German, Japanese, Italian, Portuguese, Spanish)
→→ Web browser based Administration Interface for metadata
definition, security control, role management, configuration of
advanced search, property templates, folders, recycle bin and
taxonomies
→→ Configurable metadata schemas including tabular structures,
lookup domains, external metadata sources, cascading dropboxes,
type ahead, lookup domain activation dates and field level security
→→ Configurable hierarchical folders with metadata inheritance
→→ Configurable Workflow engine including drag and drop workflow
designer, forms, user job centre, user inbox and notifications,
preconfigured agents for import, export, approval, workflow event
integration into SAP and similar applications
→→ Upload/import facilities including wizard guided process,
automatic generation of thumbnail and preview versions,
subfile attachment, thumbnail override, metadata forms,
property template for metadata, folder assignment, batch
import, automated embedded metadata extraction, metadata
placeholders
→→ Export/download facilities including wizard guided process, file
format conversions, packaging, collection support, metadata
transforms, email, ftp, download and notify, templates for popular
conversions, framework for integration with third party tools,
delivery templates, download progress indicator
→→ Search including keyword Search, with wildcards, pattern
matching, logical operators, word stemming (variations) and
advanced operators , advanced search templates, recent searches,
inherited metadata, schema specific, saved searches (public and
private), faceted search, expert search and automated indexing
→→ Dynamic form based metadata editing including sequential or
bulk update, asset check-in/out and full version control including
metadata inheritance

→→ Supporting the 100 most common image formats (JPG, GIF, EPS,
PGN, TIFF…) supplied with Image Alchemy and ImageMagick,
integration with third party tools through transformer framework
→→ Media cataloguer to manage audio and video data including
support for Flash and H.264 proxies, timecode storyboard
navigation, video player with IN and OUT timecodes, clip media
generation
→→ Security management including LDAP integration, user roles,
asset policies, user group and metadata field level control
→→ Duplicate asset checker
→→ Extensive API and web services for third party integration,
fully documented with examples, including extendible content
transformation, event, batch loader and search interfaces
→→ Allocate media assets easily to products through hybris Cockpit
→→ Manage media collections including folders, related assets,
assignment to taxonomies
→→ Subscribe to E-Mail notifications for asset updates
→→ Event Manager captures user interactions with assets for
subsequent extraction and reporting
→→ Easy upgrade path to Enterprise DAM including;
▪▪High Availability and Load Balancing,
▪▪HTML5 Consumer Portals for mobile devices,
▪▪Interfaces to SAP CRM and SAP ECC (ERP, SRM etc)
including visualisation of assets in SAP,
▪▪Adobe CS integration,
▪▪Video transcoding engines,
▪▪OpenText Archive integration,
▪▪File acceleration,
▪▪Reporting,
▪▪Annotation tools,
▪▪Customer Communication management,
▪▪Web Experience management.

About hybris, an SAP Company
hybris helps businesses around the globe sell more goods, services and digital content through everytouchpoint, channel and device. hybris delivers
OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers,
products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is
agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both
principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available
on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global
B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi's, Nikon, Galeries
Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | [email protected]
Version: April 2014 Subject to change without prior notice © hybris
– Adobe
Analytics Integration
hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of thehybris
respective
companies.

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