Fantasy Land A EP Project Report Submitted in partial fulfillment the requirements for the of Degree of Bachelor of Technology Under Biju Patnaik University of Technology By
Sourabh Rath
Roll # CSE20051044
Shashi Agarwal
Roll # CSE200550349
Debasis Panigrahy
Roll # CSE200525084
Siddhartha Shankar Sahu
Roll# EIE200525176
March - 2009
Under the guidance of
Mr. Jagannath Mohanty
NATIONAL INSTITUTE OF SCIENCE &TECHNOLOGY PALUR HILLS, BERHAMPUR, ORISSA – 761008, INDIA
ABSTRACT Fantasy Fantas y Land is the pride of modern Cuttack, and can be called as the Disneyland of the orient. Originally, it was an unused land which we planned to utilize it profitably.
Situat Sit uated ed near near the Silver Silver City City of Cuttac Cuttack, k, Fantas Fantasy y Land Land is undoub undoubted tedly ly the most most popular amusement park in the metropolis. It has some spectacular games and rides and is remarkable for its sylvan surroundings. The park is indeed a source of pure and undiluted pleasure to both children and the adults. The Future group founded this amusement park in the southern part of India which draws a whopping 1.2 million people every year. It covers a sprawling 30 acres of land. Apart from the amusement rides and games (which are more than a score), the park is also noted for its lush green ambience, hillocks, trimmed carpet of grassland and aqua-kingdom.
The management of this spectacular amusement park is very cautions in preserving its standard and embellishing it. Every year, there will be one new ride introduced in Fantasy Land. Some extremely popular rides that will establish here are Cable Car, Toy Train, Water-Chute, Water Coaster, Tilt-a-Whirl, Flying Saucer, Moon-raker, Pirate Ship etc. The special entrants in the list of rides viz., the River Cave ride, Water Coaste Coa ster, r, Monora Monorail il Cruise Cruiserr etc. etc. These These rides rides are remark remarkabl ablee for their their novelt novelty y and innovative aspects.
Fantasy Land is a wonderful place for picnics or freaking out with kith and kin. It is a feast for the eyes of the nature lovers. There is an exquisite Rose Garden (yellow) and a large Food Park which sells mouth-watering North Indian, Bengali, South Indian and Chinese fast food. The nature lover would simply love to recline on the bed of soft green grass and watch the clear and mackerel sky above.
Fantasy Land is also a favorite haunt for its corporate clients as they get immense opportunities to launch their products. The park is open from 10am to 9pm every day.
i
ACKNOWLEDGEMENT Jagannat nath h We ex exp pres ess s our dee eep p se sen nse of gr grat atiitud ude e to Mr. Jagan Mohanty as ad advi viso sorr for for his his va valu luab able le gu guid idan ance ce an and d co cons nsta tant nt unfailing encouragement for completing this project report. Mudali, for his continued drive for Finally we thank Mr. Sangram Mudali, better quality in everything that happens at NIST. This report is a small contribution towards the greater goal.
7. MANUFACTURING MANUFACTURING PROCESS....................... .............................................. .............................................. ................................. ................ ......16 16 7.1 TECHNICAL KNOW HOW AVALA AVALABILITY BILITY....................................................... .......................................................16 16 7.2 STEP BY STEP DISCRIPTION OF THE MANUFACTURING..... .......... .......... .......... .......... .....16 16 7.3 PRODUCTION SCHEDULE................................... ......................................................................... ................................................. ...........16 16
8. DETAILS OF THE PROPOSED PROPOSED PROJECT PROJECT..................... .......................................... ........................... ............ ............ ........... .....17 17 8.1 LAND AND BUILDING............................................ ......................................................................................... ................................................ ...17 17 8.2 MACHINER MACHINERS/EQUIPMENTS S/EQUIPMENTS................................................................................. .................................................................................17 17 8.3 MISC. FIXED ASSETS............................................................................................. .............................................................................................19 19 8.4 PRELIMINARY AND PRE-OPERATIV PRE-OPERATIVE E EXPENSES...................... ...................................... ..................19 8.5 SALES REVENUE....................................... ................................................................................... .............................................................. ..................20 20 8.6 RAW MATERIAL (MONTHLY REQUIREMENT) ....... ............. ............. .............. .............. .............. ........... ....20 20 8.7 UTILITIES – MONTHLY........................................................................................ ........................................................................................20 20 8.8 MAN POWER (SALARIES/WAGES)- MONTHLY............................................................. .............................................................21 21 8.10 SELLING AND DISTRIBUTION EXPENSES- MONTHLY................................... ...................................22 22 8.11 ADMINISTRATIVE EXPENSES- MONTHLY......................................................... .........................................................22 22 8.12 INTEREST- ANNUAL................................................................................................. .................................................................................................22 22 8.13 DEPRECIA DEPRECIATION TION.................................................................................. ..................................................................................................... ...................23 23
9. WORKING CAPITAL (ONE MONTH)/ONE CYCLE CYCLE...................... ............................... ............... ........... ........... ......24 24 10. TOTAL COST OF THE PROJECT..................... ............................................ .............................................. .................................. ...........25 25 11. MEANS MEANS OF FINANCE..................... ............................................ .............................................. ............................... .............. ............ ............ ........... .....26 26 12. PROFITABILITY PROJECTIONS....................... ............................................. ............................................. ................................. ..........27 27 13. CONCLUSI CONCLUSION ON..................... ............................................ .............................................. ........................................... .......................... ............ ............ ............ ......28 28
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FANTASY
LAND
1. INTRODUCTION Something that you are going to get acquainted in the following section is the most thrilling and entertaining business sector of Orissa with minimum competition. With the state going tech-crazy, need of entertainment is increasing tremendously. And Fantasy Land would satisfy the needs of all the big and small. Before starting this project we took the survey of the Cuttack town and found out that 67% of the people can afford coming to the park every week and a whooping 92% is interested in the membership of the park. Again from the demand of our biggest competitor i.e. Nicco Park we got an idea that 37% of our customers would be from outside Cuttack and 11% of the customer lot will be from outside Orissa.
Pe Peop ople le from from Cutt Cuttac ack k ofte often n used used to move move to Bhub Bhuban anes eswa warr in th thee se sear arch ch of entertainment which we found in the Nicco Park. This was what inspired all the four of us to make a place in Cuttack itself that would help people relax and enjoy, especially at the weekends. Hence we set out to setup an entertainment unit at Cuttack that would suffice the needs of rich and poor, old and young and of course the children.
Initially, at the beginning of the project we were a bit cautious about the quality of entertainment that we will provide to the people who visit our park. This led us to consider each aspect of common man and what makes a common man happy. We incorporated small things for each sector of people that we could consider whether it was in terms of age or status. This guaranteed us that nothing in the park would be ab abus usin ing g or hu humi mili liat atin ing g for for th thee pe peop ople le who who vi visi sitt th there ere an and d a st stan anda dard rd fo form rm of entertainment would be provided.
As we have already specified that our inspiration to make the park was from the high demand of entertainment and very low supply, hence our aim is to suffice the demand of entertainment not only in Cuttack but throughout the country. And our first step towards this aim is by building a park at Cuttack.
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FANTASY
LAND
Since we have already chalked c halked it out that our only competitor is Nicco Park, we found that the presence of Nicco Park will only affect 37% of the customers who are from outside Orissa. We expect that our customers from outside state would increase to approximately 27%.
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FANTASY
LAND
2. FEATURES IN “FANTASY LAND” Fantasy Fantas y Land is the pride of modern Cuttack, and can be called as the Disneyland of the orient. Originally, it was an unused land which we planned to utilize it profitably.
Situated Situat ed at the heart of Silver Silver City in Cuttack, Cuttack, Fantasy Park is undoubted undoubtedly ly the most popular amusement park in the metropolis. It has some spectacular games and rides and is remarkable for its sylvan surroundings. The park is indeed a source of pure and undiluted pleasure to both children and the adults. The Future group founded this amusement park in the southern part of India which draws a whopping 1.2 million people every year. It covers a sprawling 30 acres of land. Apart from the amusement rides and games (which are more than a score).
The park is also noted for its:
Lush green ambience
Hillocks
Trimmed carpet of grassland
Aqua-kingdom.
The management of this spectacular amusement park are very cautions in preserving its standard and embellishing it. Every year, there will be one new ride introduced in Fantasy Land.
Some extremely popular rides that will establish here are:
Cable Car
Toy Train
Water-Chute
Water Coaster
Tilt-a-Whirl
Flying Saucer
Moon-raker
Pirate Ship 7
FANTASY
LAND
Roller
The special entrants in the list of rides:
River Cave ride
Water Coaster
Monorail Cruiser
The free rides worth mentioning are:
Paddle Boat
Pirate Ship
Aqua Cycle
Flying Saucer
Derby
Lazy River Toy Train
The River Cave Ride will take a rider through dense jungles, ancient reptiles which no longer exist, skeletons jumping out of cupboard etc. At times, a bemused rider may feel like diving into the river. In the Water-Coaster ride, a man has to reach an elevation by walking and then hurtle down in a few seconds.
Food Park :
North Indian
Bengali
South Indian
Chinese fast food
The nature lover would simply love to recline on the bed of soft green grass and watch the clear and mackerel sky above. Golden Park is a wonderful place for picnics or freaking out with kith and kin. It is a feast for the eyes of the nature lovers. There is an exquisite Rose Garden (yellow).
8
FANTASY
LAND
Fantasy Land is also a favorite haunt for its corporate clients as they get immense opportunities to launch their products. The park is open from 10am to 12 midnight everyday.
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FANTASY
LAND
3. GENERAL INFORMATION INFORMATION 3.1 NAME OF THE ENTERPRENUR
Mr. Sourabh Rath Ms. Shashi Agarwal Mr. Debasis Panigrahy Mr. Siddhartha Shankar Sahu
3.2 PROPOSED PROJECT Fantasy Land
3.3 MAJOR PRODUCTS/SERVICES
Lawn Sitting
Boating
Playing facilities
Cafe
Phone Booth
Flowers Horticultur Horticulture e
3.4 PROPOSED LOCATION Mongoli, which is around 15 k.m from Cuttack
3.5 TYPE OF ORGANISATIO ORGANISATION N Private Organisation 10
FANTASY
LAND
4. ENTREPRENEUR PROFILE 4.1 EDUCATIONAL QUALIFICATION Sourabh Rath-----------------------Rath---------------------------------------------------------------------------------------------------B.tech.----B.tech.from NIST in
Department of Computer Science & Engineering
Shashi Agarwal -------------------------------------------------------------B.tech.-------------------------------------------------------------B.tech.from NIST in Department of Co Computer mputer Science & Engineering Debasis Panigrahy------------Panigrahy------------------------------------------------------------------------------------------------B.tech.------B.tech.from NIST in Departm Department ent of Comp Computer uter Science & Engineering Siddhartha Shankar Sahu---------------------------Sahu------------------------------------------------B.tech.--------------------B.tech.from NIST in Departm Department ent of Electro Electronics nics & Instr Instrumentation umentation Engineering
Worked as salesperson for a business company for 1 year.
Worked as Student Instructor for 1 month at NIST.
Shashi Agarwal :
Worked as salesperson for a business company for 3 months.
Worked as Student Instructor for 6 months at NIST.
Debasis Panigrahy :
Worked as salesperson for a business company for 6 months.
Worked as Student Instructor for 4 months for a private tutorial.
Siddhartha Shankar Sahu : 12
FANTASY
LAND
Worked as salesperson for a business company for 6 months.
Worked as Student Instructor for 2 months for a private tutorial.
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FANTASY
LAND
5. TYPE OF PRODUCTS/SERVICES 5.1 TYPE OF THE PRODUCT Service
5.2 PRODUCT/SERVICES DESCRIPTION (TYPE, QUALITY & USES ETC) Type: Entertainment Quality: High Quality Uses: Better Health + Better Environment + Entertainment = Better Society
5.3 MAJOR CONSUMERS Public, especially the Famili Families. es.
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FANTASY
LAND
6. MARKET POTENTIAL 6.1 PRESENT DEMAND AND SUPPLY OF THE PRODUCT Demand: High Supply: Low
6.2 COMPETITION COMPETITION No Competitors
6.3 TARGET CLIENTS/SELECTED MARKET AREAS Public from Cuttack, Bhubaneswar and neighboring places.
6.4 MARKET STRATEGY
Pamphlet Distribution
Advertisement over Television and Newspapers
Sky Banners
Public Announcements
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FANTASY
LAND
7. MANUFACTURING PROCESS 7.1 TECHNICAL KNOW HOW AVALABILITY Mechanical Engineer from Burla : Mr. Lalit Panigrahy
7.2 STEP BY STEP DISCRIPTION OF THE MANUFACTURING
Selection of site for the park
Plan for the architecture of the park
Construction of the park
Plantations
Buy the Machineries
Installation of different machines
7.3 PRODUCTION SCHEDULE
NO. OF WORKING DAYS PER ANNUM
NO. OF WORKING SHIFTS(8HRS) PER DAY – •
Garden: 8 AM AM to 9 PM
•
Entertainment: 10AM to 9 PM.
16
- 365 days
FANTASY
LAND
INSTALLED CAPACITY(ANNUAL)
UTILIZED CAPACITY (%) •
1ST YEAR:50 %
•
2 ND YEAR:
62 %
•
3RD YEAR:
74 %
•
4TH YEAR:
81%
•
5TH YEAR:
94%
- 500 people
8. DETAILS OF THE PROPOSED PROJECT 8.1 LAND AND BUILDING Sr. No.
Particular
Area Required
Total Value
Remarks
1.
Land
60 acres
80,00,000
Lease
2.
Control Building Restaurant
2000 sq ft
8,00,000
Own
5000 sq ft
1,00,00,000
Own
3.
Tota To tal: l: 1, 1,88 88,0 ,00, 0,0 000
8.2 MACHINERS/EQUIPMENTS MACHINERS/EQUIPMENTS
1
Toy Train
1
Rate (Rs) 10,00,000
2
Cable car
3
3,66,130
Sr. No.
Description
Nos. Required
17
Total Value 10,00,000 10,98,390
FANTASY
LAND
3
Water Chute
1
7,55,000
7,55,000
4
Water Coaster
1
12,90,000
12,90,000
5
Tilt a whirl
1
11,75,000
11,75,000
6
Flying Saucer
5
2,50,000
12,50,000
7
Moon Raker
1
4,00,000
4,00,000
8
Pirate Ship
1
3,00,000
3,00,000
9
Monorail Cruiser
1
9,50,000
9,50,000
10
Children Horse Riding
1
1,90,000
1,90,000
11
River Cave Ride
1
6,00,000
6,00,000
12
Paddle Boat
10
55,000
5,50,000
13
Aqua Cycle
10
47,000
4,70,000
14
Derby
1
3,00,000
3,00,000
15
Lazy River
10
50,000
5,00,000
Total:
1,08,28,390
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FANTASY
LAND
8.3 MISC. FIXED ASSETS
Café chairs
Nos. Required 330
Rate (Rs.) 265
2
Café tables
50
1080
3
Office equipment, furniture Refrigerator
2
1,50,000
3,00,000
4
1,00,000
4,00,000
5
10,000
32 30 100 2 1
850 270 135 1,00,000 20,00,000
7
Aqua guard drinking water cooler Electrical Equipments Fans Halogen Lights Tube Lights Power House Central Air Conditioner Phone Booth
2
1000
8
Miscellaneous
1
5,00,000
5,00,000
Total:
35,91,100
Sr. No. 1
4 5 6
Particulars
Total Value 36,300 54,000
50,000
27,200 8,100 13,500 2,00,000 20,00,000 2000
8.4 PRELIMINARY AND PRE-OPERATIVE EXPENSES Sr. No.
Particulars
Amount(Rs.)
1.
Interest during implementation
2,00,000
2.
Establishment expenses
50,000
3.
Start-up expenses
25,000
4.
Inauguration Ceremony
5.
Postal expenses
2,000
6.
Stamp and duties (court)
2000
10,00,000
Total
12,79,000
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FANTASY
LAND
8.5 SALES REVENUE Year
Item(s)
People/Year
2009
Membership Fees
12,000 people
Rate per unit(Rs.) 1000
2009
3,65,000 People
200
7,30,00,000
2009
Enter erttainment Fees Food Tokens
2,65,000 People
60
1,59,00,000
2009
Parking Tokens
1,00,000 People
20
20,00,000
Total:
Sales Realization(Rs.) 1,20,00,000
10,29,00,000
8.6 RAW MATERIAL (MONTHLY REQUIREMENT) REQUIREMENT) Sr. No.
Item(s)
Food Stuffs Cold drinks Snacks Tiffin
1.
Quantity
Rate(Rs.)
40,000 50,000 25,000
11 10 20 Total
Total Value(Rs.) 4,40,000 5,00,000 5,00,000 14,40,000
8.7 UTILITIES – MONTHLY Sr.No. 1.
Particulars Power/Electricity
2.
Water
3.
Oil
4.
Any other item
Expenditure 50,000 36,000
Essential
3,00,000
Essential
30,000
Total
4,16,000
20
Remarks Essential
FANTASY
LAND
8.8 MAN POWER (Salaries/Wages)- Monthly Serial No. 1
Pa Part rtic icul ular arss
Numb Number erss 2
Wage Wages/ s/Sa Sala lari ries es pe per r Month (Rs) 18,000
Monthly Expenses 36,000
2
Shift manager Skill worker
40
8,000
3,20,000
3
Semi skilled
45
4000
1,40,000
4
Unskilled
50
3000
1,50,000
Total
6,46,000
Annual = 12 x 646000 = 77,52,000
8.9 REPAIRS AND MAINTENANCE- Monthly
Sr.No.
Particulars
Amount(Rs.)
1
Lubricant
25,000
2
Electrical repair
10,000
3
Mechanical repair
20,000
4
Others
8,000
Total
63,000
Annual = 12 x 63000 = 7,56,000
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FANTASY
LAND
8.10 SELLING AND DISTRIBUTION DISTRIBUTION EXPENSESMonthly Sr.No.
13. CONCLUSION In Init itia iall lly y wh when en we be begu gun n th this is pr proj ojec ectt we star starte ted d it as a so soci cial al enterp ent erpri rise se but lat later er on fro from m our pr predi edicti ctions ons and pr proje ojecti ctions ons we found out that the fantasy land in originality is a fantasy mine as it gives a gross profit of 50% in first year itself. The basic purpose behi be hind nd this this pr proj ojec ectt wa was s to give give the the pe peop ople le a pl plac ace e to en ente tert rtai ain n themselves and by far our purpose seems to be fulfilled. Rich or Poor and Old or Young can come and enjoy their mornings, evenings and weekends in our park. We pledge to maintain and develop the level of services provided now and in future. As this park provides us with the investments that are required to build new parks we are plan planni ning ng to bu buil ild d ne new w pa park rks s in diff differ eren entt ci citi ties es thro throug ugho hout ut the the country. If we look at the park as a business application then from our predictions we see it as a wonderful way of investing money.