The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
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Feb 2014 Mobile Analytics Report
The mobile advertising ecosystem is growing rapidly
• 50% of smartphone subscribers are now served ads • 66% increase over 2013 when only 3 out of 10 were served ads
• 20% of mobile users are downloading software updates over cellular networks • Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates
* The Citrix Mobile Analytics Report did not measure this last year
Mobile games with embedded video impacting network
2014 volume climbing; in 2013 no top mobile games involved video content being sent over the network
Top 5 by Data Volume 2013
Words with Friends Temple Run Bejeweled Solitaire Angry Birds
Top 5 by Data Volume 2014
Despicable Me Hay Day Solitaire My Talking Tom Top Eleven
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