February 2014 Mobile Analytics Report

Published on December 2016 | Categories: Documents | Downloads: 37 | Comments: 0 | Views: 262
of x
Download PDF   Embed   Report

The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.

Comments

Content

Feb 2014 Mobile Analytics Report

The mobile advertising ecosystem is growing rapidly

• 50% of smartphone subscribers are now served ads • 66% increase over 2013 when only 3 out of 10 were served ads

© 2014 Citrix

Smartphones users are tuning into Internet radio

• 20% of smartphone subscribers now listen to internet radio • 100% increase year over year

© 2014 Citrix

Mobile subscribers connecting for mobile games

*

10% of mobile users play games which utilize mobile network connectivity
* The Citrix Mobile Analytics Report did not measure this last year

© 2014 Citrix

Mobile software updates are on the rise

*

• 20% of mobile users are downloading software updates over cellular networks • Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates
* The Citrix Mobile Analytics Report did not measure this last year

© 2014 Citrix

Social networking on mobile devices remains strong

2013

2014

• 4 out of 10 mobile users continue to engage in social networking

© 2014 Citrix

Images driving mobile social networking data usage
Sharing images generates 63% of social networking mobile data volume; Video generates nearly 32%

© 2014 Citrix

Social networking impact di!ers between regions and operators
Effect on smartphone subscriber data volume

11% 10% EMEA Operator A 7% 6% 4% EMEA Operator B US Operator A US Operator B Asia Operator A

% of Daily Smartphone Data Volume

© 2014 Citrix

Social networking impact di!ers between regions and operators
Effect on smartphone subscriber volume

49% 41% EMEA Operator A 31% EMEA Operator B US Operator A 16% US Operator B Asia Operator A

38%

% of Daily Smartphone Subscribers

© 2014 Citrix

Android tablets generate 2X the tra"c volume of Android smartphones

© 2014 Citrix

iOS tablets generate 3X more tra"c volume than iOS smartphones

© 2014 Citrix

Media player continues to drive mobile data volume
And YouTube continues to drive media player data volume

Facebook 4%

© 2014 Citrix

Time of day a!ects mobile content & data volume

10.0%

News 7.5% Weather Shopping 5.0% Finance

2.5%

0.0%
0500 0700 0900 1100 1300 1500 1700 1900 2100 2300

© 2014 Citrix

Time of day a!ects mobile content & data volume

700.0%

Social 525.0% Dating Video 350.0% Adult

175.0%

0.0%
0500 0700 0900 1100 1300 1500 1700 1900 2100 2300

© 2014 Citrix

Running applications drive mobile health apps
Top 10 mobile health apps by number of subscribers from a network perspective

25%

17%

18%

11% 4% 5% 5% 6% 7%

3%

Baby Bump

Lose It!

Period Diary

Pregnancy+

Map My Run

Nike+

Weight Watchers

RunKeeper

My Fitness Pal

Runtastic

© 2014 Citrix

Mobile games with embedded video impacting network
2014 volume climbing; in 2013 no top mobile games involved video content being sent over the network

Top 5 by Data Volume 2013
Words with Friends Temple Run Bejeweled Solitaire Angry Birds

Top 5 by Data Volume 2014
Despicable Me Hay Day Solitaire My Talking Tom Top Eleven

© 2014 Citrix

Snapshot of video impact on mobile gaming

98% 77%
Video Images App/Web

© 2014 Citrix

The mobile web user experience is improving

© 2014 Citrix

But the mobile video user experience still lags

© 2014 Citrix

Accessing high resolution video can still be slow going
Half of 720p and higher resolution videos stall

45.7%

36.0%

240p and lower 360p and lower 480p and lower

14.5% 10.5%

15.1%

720p and lower higher than 720p

Mobile Video Stalling by Resolution

© 2014 Citrix

Bytemobile reduces video stalling by 54%
Effect of optimization on video stalling

© 2014 Citrix

Want to read the full Mobile Analytics Report?

e nalytics R Mobile A 14
February 20

port

t into des insigh 2014 provi ry a y ru lit b a e u rF ribers’ q Report fo ffect subsc a Analytics t e mobile a ile d b th vi o rs ro M p lated facto The Citrix tent is to re in e d h n T a r bout s. o r behavi ecisions a ta service subscribe mobile da n inform d a c ith t w a ) onetize th E m o s nce (Q example nage and of experie real-world ices to ma rv ith w ght into se si g rs in to tin d pera differentia ding broa d vi n ro a network o p E e o Q r same tim subscribe hile at the improving of traffic, w s e m lu . vo m cosyste increasing bile data e of the mo the state vior

ha pact this be and the im g, e patterns l networkin daily usag and socia ’ g rs sin ibe rti cr of s ve s ht ple subs ig ile ad ta am hl ob da ex ig m ile H ive as ob at ch tit om 2014 s topics su h and quan s insight int February port addres games, mobile healt port provide from the re ile ry 2014 re ks. Findings of day, mob The Februa or e tw tim ne d s’ an erator t type is has on op pact as th e by conten network im twork usag eo – a perience. reasing in mobile ne d 32% vid ile data ex king is inc an ob or es m tw d ag ne re l im king Socia measu of 63% cial networ made up t tphone 13 when so category is % of smar Video didn’ ge from 20 cribers rved to 50 cant chan Instagram bs se d nifi su w an sig ne no ne e ho Vi s ar as ch smartp s su of tic % ps aly Mobile ad 30 ap m ile An video rs - up fro Citrix Mob ded in subscribe bruary 2013 s downloa exist. e d in the Fe web page ent over th as reporte of mobile em th % wi ov 50 pr ity im ar, lar This ye r popu of 3-second Report. which 50% in subscribe dio over the or less, a in s , led nd 13 ub co 20 do se s 5 uary or less. dio ha Internet Ra ry rted in Febr 8 seconds Internet Ra listening to d in Februa loaded in figure repo bscribers as reporte ges down stall for % pa k b 10 or 20% of su tw we m ne fro mobile eo on an LTE twork - up ile videos network, vid mobile ne connected erage, mob ile on a 3G kav wh or s On tw nd . ne seco 2013 15 rs play of ibe e e cr ag ag bs su an aver an aver seconds. artphone the te 1.5% of erages 47 10% of sm es genera parable to stalling av obile gam lume, com rted in games. M r’s data vo po re ibe cr as g bs ne su advertisin smartpho to mobile tributable volume at criber 13. 20 r ps by subs be m Nove d ile health ap pular mob ight-loss an po we t , os ing m nn The top 10 ess and ru lated to fitn re e ar e usag health. d women’s nutrition, an

Click to download now

bal from a glo data traffic bile network data traffic or of all about mo ork er tw art ne qu bile preceding w of all mo red over the ensive vie ation gathe to reflect a compreh urced inform ded ymously so sented is not inten on an of sis pre is an analy stomers. The data This report cu on of Citrix cross-secti cribers. twork subs ne e bil mo

© 2014 Citrix

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close