Hope House Style Guide
Content
Style Guide: Graphic and Content Standards Consistent Communication for Identity Branding
6-18-2012
Table of Contents Introduction Terms Program Descriptions Employee Descriptions Image usage Outdated Design Proofing Process Accessible templates Grammar Editorial Calendar Program Accomplishments Appendix 1 …3 …4 …6 …8 …9 …11 …12 …14 …15 …22 …28 …29
Introduction The purpose of this style guide is to help you build a powerful, unmistakable brand image for Hope House of Colorado; it is intended to be a resource for employees. Any communication piece that is going to an external audience should be prepared according to this style guide and submitted as given below. Careful use of these guidelines will ensure that the Hope House of Colorado branding strategy is reinforced in every form of communication. The more the Hope House of Colorado brand is illustrated through the use of these tools the more powerful it becomes. This Style Guide will help Hope House staff produce communication with consistent, clear, and precise language, layout, and formatting.
Terms Consistency in language, style, and formatting promotes clarity and cohesion; this is especially important within an article. Writing should be clear and concise. Avoid ambiguity, slang, and vague or unnecessarily complex wording. Words to emphasize: Parenting Community Transformation or transformational Stable… in conjunction with self-sufficiency Stable… in conjunction with self-sufficiency program Life skills Empower/empowerment Equip Safe Love Christian Education Safe Place Phrases to emphasize: “A place to belong” More to come after key messaging workshop Hope House terms/descriptors: Teen moms Generational poverty Graduates Kids or children or little ones or kiddos Mentor (a wise and trusted counselor or tacher) Mentoring girls (Definition: Mentee- a person who is guided by a mentor) Our girls The girls Champions or Supporters, depending on knowledge of audience Christian Generational poverty
Words to Avoid: Teen pregnancy Pregnancy Prevention Unwed Babies Religion/Religious The Hope House Out of wedlock Client Pro-Life
Program Descriptions
Mission Statement Hope House of Colorado empowers parenting teenage moms to strive for personal and economic self-sufficiency and to understand their significance in God‟s sight, resulting in a healthy future for them and for their children. Hope House of Colorado General Description: Hope House of Colorado empowers parenting teenage moms to strive for personal and economic self-sufficiency and to understand their significance in God‟s sight, resulting in a healthy future for them and for their children. Hope House is metro-Denver's only resource providing teen moms residential, mentoring and GED services, equipping them for long-term independence. Additional supportive services include parenting and life skills classes, healthy relationship classes, certified counseling, and social activities designed to promote community among the teen moms. Hope House relies on numerous volunteers and local business partnerships to accomplish its mission. www.hopehouseofcolorado.org. Abbreviated: Hope House of Colorado is metro-Denver's only resource providing teen moms residential, mentoring and GED services, equipping them for long-term independence. Additional empowering services include parenting and life skills classes, healthy relationship classes, certified counseling, and social activities designed to promote community among the teen moms. Hope House relies on numerous volunteers and local business partnerships to accomplish its mission.
Hope House of Colorado Residential Program: Hope House of Colorado‟s Residential Program, located in Arvada, offers a safe, stable home for single teenage mothers and their children who are homeless or living in an unsafe environment. The structured, five-phase program empowers and equips parenting teenage moms as they move toward personal and economic self-sufficiency. The teen moms are engaged and challenged through an individual growth plan, learning to incorporate healthy routines into daily life while living with their children and their peers in a safe, supportive environment. Education is foundational to the program, with all participants earning a GED and moving on to further education as well as participating in parenting and life skills classes, healthy relationships classes, and certified counseling as necessary.
Hope House of Colorado GED Program:
Hope House of Colorado‟s GED Program helps teen moms living in the Denver-metro area earn their GED. Using the nationally-recognized Steck-Vaughn GED Curriculum, the GED Instructor and volunteer tutors provide individual instruction and tutoring. The program is structured to allow participants to move at their own pace, which is crucial due to the fact that each teen mom has a unique educational background. Career assessment and college counseling is provided after the teen mom completes her GED. In addition, Hope House covers the cost of the GED testing and provides transportation and daycare as able. Teen moms earn their GED in an average of 8 weeks. Hope House of Colorado Mentoring Program: Hope House of Colorado‟s Mentoring Program matches parenting teen mothers in the Denvermetro area with trained volunteer mentors who help them work toward self-sufficiency through a structured curriculum. The teen mother and her mentor meet together 2 - 4 times a month to develop goals for reaching pre-determined self-sufficiency markers, such as obtaining safe housing, pursuing formal education, or accessing adequate healthcare for herself or her child. Teen mothers in the Mentoring Program are offered additional supportive services, including parenting and life skills classes, healthy relationship classes, and social activities designed to promote community.
Employee Descriptions Cofounder and Executive Director: Lisa Steven Director of Development: Lisa Schlarbaum Program Director: Robin Scott Director of Finance and Operations: Tena Thwaites Manager of Partnerships & Resources: Lynn Martinez Residential Program Manager: Nicole Feltes GED/Career Specialist: Elizabeth Corless Mentoring Program Manager: Jenny Macias Volunteer Coordinator: Sue Pilon Staff Counselor: Trisha Daly Residential Case Manager: Renee Post Parent Educator: Melinda Smith Development Officer: Tara Cox Bookkeeper: Wendy Pott Public Relations Coordinator: Kelly Tryba Multimedia Designer: Nicole Walters HR Analyst: Gerideane Tracey Lead Residential Counselor: Allison Brown Finance and Operations Manager: Katie Cassidy
Image usage The Hope House of Colorado identity is the foundation of the brand. As shown below, the identity is the combination of the icon and the logotype. The identity colors are XXX. Together, the icon, logotype, and their respective colors form the primary symbol from which Hope House of Colorado will be recognized. It is imperative that the original design of the identity not be altered or presented in any other configuration. The Hope House of Colorado identity must always be surrounded by a minimum of open space known as „the staging area.‟ This staging area has been established to ensure the identity is not crowded by other elements, and has maximum clarity and high visibility wherever it is used. A minimum staging area distance equal to the height of the logotype letter „H‟ must be maintained completely around the identity to separate it from other type of graphics. The Hope House of Colorado identity has been designed to create strong visual recognition. To ensure consistency, the identity must always be reproduced exactly as it appears on provided electronic files. Modification or adaptation of the Hope House of Colorado identity is strictly prohibited. Logo Usage: In general, the Hope House logo should be displayed prominently on all materials where it is used. To maximize legibility in both print and electronic materials, the logo may not appear smaller than xxx. The Logo with Tagline: The downloadable files of the Logo/Tagline combination should be used for all instances of the Logo and Tagline appearing as a unit. The Tagline should not be added to the logo manually. To maintain its integrity, do not distort, redraw, alter, or remove any elements from the Hope House of Colorado identity. Do not substitute any other colors for corporate colors. Do not screen any part or all of the identity. Do not reproduce identity in black or in color on a dark background. Do not reproduce identity in a single color other than black. Do not change proportions of any part of the identity. Do not distort of modify identity in any way. Do not outline any part or all of the identity. Do not use any stationary with water marks. Do not use any photos that are not from Hope House file named XX. Do not use any clip art that are not from Hop House file named XX.
The following are the preferred fonts to be used in Hope House communications. Consistent use of these fonts will establish a long-lasting, easily recognizable and memorable visual identity that complements the Hope House logo. Approved font: Primary: Grandesign Neue Decorative: Interstate Body font size: xx Headline size: xx Spacing before and after: 0” Line Height: Auto Margins: Top: 1” Bottom: 1” Left: 1” Right: 1” Display fonts (used for big signs, graphic headers, or event invitations, etc): xx
Outdated Design
The following logo has been permanently replaced and should not be used in any form of communication.
Hope House Branding: Proofing Process We have created a list of all communication pieces that Hope House generates – see Editorial Calendar. The following proofreading system will address grammar and punctuation as well as visual elements. Document goes to Kelly first. Kelly makes changes and sends to original writer and Lisa Schlarbaum. Original writer and Schlarbaum make changes or give approval to Kelly. Once approval is received, document goes to Nicole for either creation or visual approval of graphic application.
Instructions for proofreading process: Step 1: Original Writer emails document for proofing to Kelly: ([email protected]) Step 2: Kelly edits the document for content and sends back to Original Writer and to Lisa Schlarbaum for approval. Step 3: If the communication piece is created within an approved template, Kelly also sends the document to Nicole for graphic approval. If the project requires Nicole to design the document, the Original Writer fills out Multi Media Project Request Form. Step 4: Follow process for Multi Media Project Request Form (Saved in Shared Docs under Admin/Office Forms)
**Insert sample Multi Media Project Request Form (see appendix 1) Communication pieces for all-staff access: Letterhead/letters Postcards (one-sided or two-sided) Flyers/Posters Invitations Digital Newsletters in Mail Chimp (training by Nicole required first) Graduation program Communication pieces requiring Multimedia Project Request Form: Program Descriptor: one-page 1/2 page Descriptor (i.e. Hope Totes, etc.) Single-sided, cause campaign Email announcement
Direct mail newsletter Business card Double-sided 3.6” x 8.5” (marketing piece for teen moms) #10 envelope Return envelope General info card in standard postcard size Annual report 6‟ x 2‟ banner Thank you cards Instructions for MailChimp Newsletters (Volunteer, Mentoring): Step 1: Original Writer creates a newsletter in Hope House Mail Chimp account Step 2: Send preview to Kelly for proofing Step 3: Kelly sends preview of newsletter to Nicole Step 4: Nicole formats and returns newsletter to Original Writer Step 5: Original Writer sends out to distribution list
Your edited communication piece will be returned to you within three business days. Please submit your document at least three business days prior to any deadlines you are targeting.
Accessible Templates Items for template design Newsletter (2 styles?) Marketing piece for teen moms Flyer (multiple styles to varying audiences) Poster (multiple styles to varying audiences) 1-sided Postcard for mailing (multiple styles to varying audiences) 2-sided Postcard for info (multiple styles to varying audiences; ie Vol Opps/InKind Opps) Invitation (multiple styles to varying audiences) Info cards (ie Hope Tote cards) One-pager general info about HH Cause Campaigns Email announcement (multiple styles to varying audiences; ie Vol Opps/In-Kind Opps) Annual Report Items for Display Board (?) Donation Receipt (?) Interest card Letterhead Envelope Giving envelope Party Kit Items Flyers for small events/parties Invitations for small events/parties Email invites (Open House, GED, various events) Business Cards Event Programs Thank you notes
Note: we will use existing Calendar file as a template… but with new logo… if works…
Grammar ASSOCIATED PRESS STYLE ESSENTIALS NUMERALS Use figures for all numbers above nine; spell out all numbers under 10. (Note, however, the exceptions below.) *Use figures for ages, sums of money, time of day, percentages, house numerals, years, days of month, degrees of temperature, proportions, votes, scores, speeds, time of races, dimensions and serial numbers. *Spell out numbers, no matter how large, when they begin sentences; rephrase the sentence if long numbers are awkward. Exception: When starting a sentence with a year, do not write it out. 1999 was a very good year. *Use figures for ordinal numbers above ninth; spell out ordinals under 10th. Ninth 21st 156th 192nd 21st century Use 21 million instead of 21,000,000. Also: $39 million, $22.5 billion. Don‟t carry beyond two decimals. Avoid unnecessary ciphers. Use $1, not $1.00; 1 p.m., not 1:00 p.m. Spell out an approximate number if it can be expressed in a few words. Nearly a thousand half a million about four hundred BUT: the city‟s population of about 575,000 DO NOT use Roman numerals except when they are part of a title or a name. World War I World War II King Henry VIII Rocco Colabella III Fractions standing alone are spelled out. One-fourth of the students Insert commas with four or more figures, except in dates. $5,900 1,576 skateboards 1990 2001 Avoid successive numerals in a single expression. 15 six-inch boards
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ABBREVIATIONS AND TITLES • Never use an abbreviation that will not be easily understood. • Abbreviate names of states when used after the names of cities and towns, but spell out when referring to the state generally. The state may be omitted in references to Washington communities and to major cities when names alone are adequate identification (Chicago, Minneapolis, Los Angeles, Seattle, Philadelphia, etc.). Ala. Fla. Md. Neb. N.D. Tenn. Ariz. Ga. Mass. Nev. Okla. Vt. Ark. Ill. Mich. N.H. Ore. Va. Calif. Ind. Minn. N.J. Pa. Wash. Colo. Kan. Miss. N.M. R.I. W.Va.
Conn. Ky. Mo. N.Y. S.C. Wis. Del. La. Mont. N.C. S.D. Wyo. DO NOT abbreviate Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Utah, Texas. DO NOT abbreviate the names of Canadian Provinces. DO NOT abbreviate the Canal Zone, Puerto Rico, Virgin Islands, British West Indies, except when repeated full references in a story would be cumbersome. • Abbreviate Saint before a city or institution, but see AP for Saint John and Sault Ste. Marie. Do not abbreviate Fort or Mount. St. Paul Mount Bachelor Mount Vernon Mount Sinai Hospital St. Louis Fort Bragg Fort Lauderdale Saint John • Abbreviate names of months more than five letters when followed by a date, but spell out when referring to the month generally. DO NOT abbreviate March, April, May, June, July. in February Feb. 5 March 30 April 7 Sept. 10, 2000 in September 2000 • Abbreviate names of political parties when used parenthetically or in election statistics: U.S. Sen. Maria Cantwell, D-Wash., said today…. • Abbreviate and use numerals in specific addresses. Spell out and follow the normal style rule for numbers when making a general reference to a street. Abbreviate building when giving a room number, but spell it out in a general reference. Always spell out Route and Highway. 815 E. Harris Ave. East Harris Avenue 314 S. Eighth St. W. South Third Street West Humanities Building 338 Humanities Bldg. California Press Assn. U.S. Route 2 U.S. Highway 93 • DO NOT abbreviate: *United States and United Nations when used as nouns. (Abbreviate as modifiers and as parts of military titles: U.S. Ambassador, U.N. General Assembly, Gen. Thomas Jones, U.S.A. – ret.) *Names of foreign countries *percent (spell out) *days of the week (except in tabulations) *cents (spell out) *William to Wm., James to Jas., etc. • Abbreviate titles followed by a name. DO NOT abbreviate titles following names or standing alone. Prof. Lyle E. Harris Lt. Gen. Assoc. Prof. Tim Pilgrim Maj. Gen. Asst. Prof. Cheryl Breeden Brig. Gen. Atty. Gen. Col. Gov. Lt. Col. Lt. Gov. Maj. Sen. Capt. Rep. 1st Lt. Gen. 2nd Lt.
*DO NOT abbreviate president, secretary, treasurer, principal, major, superintendent, commodore, director, attorney, manager, auditor, justice, one-syllable titles or any title that is not generally recognized in its abbreviated form. Spell out titles of Navy enlisted men (Boatswain‟s Mate 1.C., Chief Gunner‟s Mate, Seaman 2.C., etc.). • Abbreviate Co., Inc., Ltd. and Corp. when part of a corporate title. • Always give the first names or initials of persons the first time they appear in a story. • Use Dr. only for physicians, dentists members of the paramedical professions (osteopaths, optometrists, chiropractors, podiatrists etc.) and clergymen who hold earned or honorary doctorates. • After first use in a compound title, use only the main word of title. Lt. Col. Mark J. Clark Col. Clark Master Sgt. June S. Yeap Sgt. Yeap Asst. Prof. Alice Boyer Prof. Boyer • Rev. should always be preceded by “the.” the Rev. R. L. Dale the Rt. Rev. Msgr. Edward Beal Msgr. Beal the Most Rev. James Riley, archbishop of Philadelphia Archbishop Riley • DO NOT capitalize an occupation or descriptive adjectives and nouns used before a name. defense attorney Arnold Becker second baseman Bobby Richardson futurist Rad Bradbury • Place long titles after the name. Kris Bulcroft, vice provost for undergraduate education
CAPITALIZATION • Capitalize titles preceding and attached to a name, but use lower case if the title follows a name or stands by itself. Long titles should follow the name. President Karen Morse Karen Morse, president of Western Washington University Mayor Richard Stevens the mayor Presidents Bush and Clinton • Capitalize specific regions, but not the points of the compass. Middle West the Pacific Northwest Southern California Western District back East east the East western
• Capitalize the names of religions, adjectives denoting religious denominations and nouns to designate the Supreme Being. Lowercase pronouns referring to the deity. Buddhism Methodist Catholic his word he him thee thy whose • Capitalize names of races and nationalities, but put descriptive adjectives in lower case Negro Oriental Egyptian Caucasian white black colored BUT: Only identify race when it is ESSENTIAL to the story (see AP Style Guide). • Capitalize holidays and special or historic events. Fourth of July National Milk Week Reformation World War II New Year‟s Eve Christmas (not Xmas) 15th annual WWU Fine Arts Festival • DO NOT capitalize student board or board of trustees or other widely used internal elements of an organization unless used as part of the formal title (see organizations and institutions in AP Style Guide). board of trustees WWU Board of Trustees • Capitalize chapter, room, highway, etc. when followed by a number or letter. Administration 33 Lakeway Inn, Room 2 Interstate 5 • Capitalize the names of the planets, stars and groups of stars. Capitalize earth only when using it in association with the names of other astronomical bodies that are capitalized. The planets are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus… The sun warms the earth. • Capitalize the names of political parties and the word “party” if it is customarily used as part of the organization‟s name, nouns denoting members of a political faith (Democrat, Republican, Nazi, Communist) and adjectives denoting a specific political allegiance (Democrat, Fascist, Red). Do not capitalize such words when they denote a system of government rather than a political party. Republican Party nazism Communist leader democratic system • Capitalize articles and prepositions in names when a Christian name or title does not precede them, except in names when personal preference guides the usage. Henry van Dyke Van Dyke Alexis de Tocqueville De Tocqueville • DO NOT capitalize a.m. and p.m. Always use figures with them. Do not use spaces in the abbreviations. 9:35 a.m. 9 a.m. 11 a.m. to 1 p.m. 3 to 5 p.m. noon midnight • DO NOT capitalize academic degrees when spelled out, or names of college classes. bachelor of arts degree master‟s degree junior freshman class
• DO NOT capitalize the seasons. summer winter fall spring • DO NOT capitalize former, ex-, or –elect when used with titles. former President Bill Clinton President-elect Nader ex-Sen. Slade Gorton • DO NOT capitalize prepositions, conjunctions, or articles in titles of books, etc., except when they begin the title. Bands are capitalized, but not contained in quotes. “ The Man Who Came to Dinner” “For Whom the Bell Tolls”
MISCELLANEOUS • Their, they‟re, there Their is a possessive pronoun: They went to their cabin. There is an adverb indicating direction: We went there for a movie. There is also used with the force of a pronoun for impersonal construction in which the real subject follows the verb: There is food in the kitchen. There is a contraction for “they are”: They‟re all doing so well. PUNCTUATION The purpose of punctuation is to clarify meaning. • Periods indicate ellipsis or a significant pause in a train of thought. He said: “I will speak … in all 50 states.” Coeur d‟Alene needs better streets … and more long-range city planning. • Put the period inside brackets or parentheses when a complete sentence is enclosed in the brackets or parentheses. When the parenthetical expression forms only a part of the sentence, put the period outside the bracket or parenthesis. (The day was too cold for football.) The day was too cold for football (or skiing). • Always put the period and comma inside quotation marks. Put other punctuation marks inside when they are part of the quoted material. “ I saw the play,” he said. He said, “I saw the play.” “ Did you see the play?” he asked. Should I see “King Lear”? • Use periods in lower-case abbreviations. c.o.d. f.o.b. a.m. p.m. m.p.h. r.p.m. Exception: 35mm DO NOT use periods with upper-case abbreviations.
WWU FBI CIA UNESCO OPEC ROTC Exceptions: Use periods in abbreviations of United Nations and names of countries and cities and in special situations where an all-cap abbreviation replaces a common noun (as in D.A. for district attorney). U.N. I.R.A. U.S. L.A. N.Y. • DO NOT use a comma between a person‟s name and college class numeral. Tim Pilgrim ‟89 James Smith ex-‟94 • DO NOT use a comma between a person‟s name and Jr. or Sr. John Jones Jr. • Use quotation marks with titles of books, poems, plays, films, speeches, songs, works of art, subjects or lectures, magazine articles. DO NOT use them with newspapers or magazines. “ The Hanging Tree” Newsweek New York Times “Mona Lisa” • Use apostrophes to form the plural of single letters but not figures or multiple letters. Four A‟s early 1920s IQs temperature in the low 20s • Use dashes sparingly. Use to show significant pause, abrupt break in thought or broken speech. I asked for bread and they gave me -- a stone. The modern world – the modern Christian world – has lapsed from faith into opinion. “ I – I don‟t know. I am not the man –“ • Use parentheses or brackets around inserted material. Use quotation marks with nicknames when the first name is included. “ The people here (WWU faculty) know what I mean.” Lincoln (Neb.) Star George “Lefty” Moore letter (Western Front, Dec. 11). • The hyphen is sometimes used after a prefix ending in a vowel when the prefix is followed by the same vowel. This use is becoming less common, however, and the hyphen may be omitted in words that are used frequently and are readily recognized without it. Reelect reenter preeminent reevaluate cooperate Coordinate anti-intellectual pro-oleomargarine • Use the hyphen to distinguish the meaning of different words that are spelled the same way. Recover re-cover resent re-sent • Use the hyphen to separate a prefix from a proper noun. un-American anti-French pro-Nicaragua Exception: transatlantic • Use the hyphen for clarity in compound modifiers. 6-foot shark family-owned business purple-faced tycoon
• DO NOT use the hyphen when not necessary. statewide vice president sergeant at arms weekend worldwide • DO NOT use the hyphen with adverbs ending in –ly. newly elected badly damaged recently named • Use the ampersand when it is part of an official name. Johnson & Co. AT&T U.S. News & World Report Editor & Publisher • Spell out degrees when referring to temperature. 49 degrees • Use figures and spell out inches, feet, yards etc. However, use apostrophes (5‟6”) to indicate inches and feet in technical contexts. He is 5 feet 6 inches tall. The basketball team signed a 7-footer. the 6-foot-5 forward • Use a comma before the concluding conjunction in a series if an integral element of the series requires a conjunction, or if there is a complex series of phrases. I had orange juice, toast, and ham and eggs for breakfast. The main points to consider are whether the athletes are skillful enough to compete, whether they have the stamina to endure training, and whether they have the proper mental attitude. • DO NOT use close-quote marks at the end of the first paragraph if a full paragraph of quoted material is followed by a paragraph that continues the quotation. Use open quote marks at the start of the second paragraph. He said, “I am shocked and horrified by the incident. “ I am so horrified, in fact, that I will ask for the death penalty.” • Suspensive hyphenation: He received a 10- to 20-year prison sentence. The 5- and 6-year-olds attend morning classes.
Editorial Calendar HOPE HOUSE COMMUNICATION PIECES 2012
Dept Dev.
Staff Name Kelly Tryba
Communication Piece Press Releases 12xYear
Month Jan-Dec
Exec.
Lisa Steven
Email blasts 12xYear Pledge Campaign 1-2xYear Summer newsletter 1xYear End of Year Appeal 1xYear Christmas Card 1xYear Blog 12xYear
Jan-Dec
Mar/Sept
June
Nov
Dec
Jan-Dec
Dev.
Lisa Schlarbaum
Sponsorship Packets 1xYear Golf Tournament pieces 1xYear
Feb
Feb-July
General One-Pagers 1xYear Cause Campaigns 1xYear Donation Request Letter 1xYear Items for Travel Display Board
as needed
Feb Mar July Oct as needed
as needed
Dev.
Sue Pilon
Volunteer Newsletter 4xYear Application: Volunteer 1xYear Receipt: Donation 1xYear Invite: Volunteer Dinner 1xYear Letter: $20 Club 1xYear
Feb May Aug Nov As needed
As needed
Aug
Jan
Letter: Hope Tote Instruction Card As needed
House Party Kit Elements Application: Volunteer House Party Kit Instructions Postcard: Vol Opps/In-Kind Opps Hidden Rules Test As needed As needed As needed As needed
Generational Poverty Test Attendance Sheet Display Pictures/Story on back Hope Tote Cards
As needed As needed As needed As needed
Partnerships Lynn Martinez
Postcard: In-Kind to Teen Moms 4xYear Resource Directory 1xYear
Jan Mar Jun Sept __________
Graphic Des Nicole Walters
Calendars Thank you notes Business cards Letterhead Envelopes
Sept As needed As needed As needed As needed Jan
Dev.
Tara Cox
Contribution Statement 1xYear Auction Letter 1xYear Email Invites
Jan
_________
Annual Report 1xYear Newsletter: Champions
Feb
Mar/Jun/
4xYear Postcard: Gala Save the Date 1xYear Invite: Gala 1xYear Other Gala pieces 1xYear
Sep/Dec June
Sept
_________
Residential
Nicole Feltes
Application: Residential 1xYear Application Instructions: Res. 1xYear
As needed
As needed
GED
Elizabeth Corless
Invitations 3xYear Email Invitations 3xYear Graduation Programs 3xYear Flyer: GED
Feb June Dec
Feb June Dec
Mar Jul Nov
As needed
Parenting
Melinda Smith
Letters to Teen Moms: Nurt Par Class4xYear
Mar May Sept Dec Dec
Flyer: Moms Nights Out/Lunch Bunch 1xYear
Postcards: Moms Night Out 12xYear
Jan-Dec
Activities
Robin Scott
Post Card: Fri Fun Lunch 12xYear Any program activity (ie Halloween Party, Boutique) TBA Open Closet Day 12xYear
Jan-Dec
TBA
Jan-Dec
Mentoring
Jenny Maccias
Bi-monthly Newsletter/emailed 6xYear Letter/RSVP: Mentor Picnic 1xYear Letter/RSVP: Christmas Party 1xYear Invite: Mentor Graduation 1xYear Mentor Handbook 4xYear
Feb April June Aug Oct Dec June OR July
Oct
April
__________
Month
Graduates
Allison Brown
FB Invites: Graduate Dinners
Jan-Dec
12xYear FB Invites: Parenting Class 12xYear FB Invites: In-Kind Donation Days Jan-Dec 312xYear FB Invites: Gala Reminder 1xYear FB Invites: Christmas Party Rem. 1xYear Dec Nov Jan-Dec
Finance
Tena Thwaites
Invites: Office Volunteer Lunch 1xYear
Sept
Program Accomplishments 2011 Accomplishments: 1. Girls served in Mentoring: 46 29 mentoring 13 graduates 4 waitlisted In 2011, 88% of Mentoring girls originally started in the GED Program.
2. Girls served in GED: 49 43 graduated (The graduation rate was 88%; 70% went on to higher education.) 7 attended Parenting classes Volunteers (5) gave 800 hours of one-on-one tutoring In 2011, 88% of Mentoring girls originally started in the GED Program.
3. Girls served in Residential: 14 (includes graduates)
4. Girls served in Parenting: 29; 7 were GED
5. Total girls served in all programs in 2011: 6. Ethnicity: 7. Volunteers: 192 volunteers gave 4,300 hours in 2011 800 hours were for GED tutoring African-American: 7% Asian: 3% Caucasian: 45% Hispanic: 45% 107 plus 160 children
Appendix 1
Multimedia Project Request Form
Please fill in the following form with your request, being sure to spell check your wording. Go to “Save As” to save your form as a new document and e-mail it to me. All requests need to be turned in at least 2 weeks prior to requested due date. I will review the request and contact you with any questions. You will approve a proof before the final project goes to print. – Multimedia Designer
Your Name: Project Name:
Date:
Description of Project: (i.e. postcards, invitations, flyers, signs, videos, pictures?)
Project Due Date:
Amount Needed:
Project Specifics: (Please include any preferred colors, look, size or pictures, if any)
Will you need any envelopes?
Will you be needing a virtual copy (i.e. a pdf and/or e-mail version)?
Text/Content: (Please include any text you need on your piece, this needs to be the exact wording you‟d like to see on your piece)
If Project is an event or invitation please fill out the following:
Name of Event: Location of Event: (need address and exact name of location)
Date of Event:
Time of Event:
RSVP Date:
Contact Info:
Please send any business logos and web addresses that need to be included on your invitation.
6-18-2012
Table of Contents Introduction Terms Program Descriptions Employee Descriptions Image usage Outdated Design Proofing Process Accessible templates Grammar Editorial Calendar Program Accomplishments Appendix 1 …3 …4 …6 …8 …9 …11 …12 …14 …15 …22 …28 …29
Introduction The purpose of this style guide is to help you build a powerful, unmistakable brand image for Hope House of Colorado; it is intended to be a resource for employees. Any communication piece that is going to an external audience should be prepared according to this style guide and submitted as given below. Careful use of these guidelines will ensure that the Hope House of Colorado branding strategy is reinforced in every form of communication. The more the Hope House of Colorado brand is illustrated through the use of these tools the more powerful it becomes. This Style Guide will help Hope House staff produce communication with consistent, clear, and precise language, layout, and formatting.
Terms Consistency in language, style, and formatting promotes clarity and cohesion; this is especially important within an article. Writing should be clear and concise. Avoid ambiguity, slang, and vague or unnecessarily complex wording. Words to emphasize: Parenting Community Transformation or transformational Stable… in conjunction with self-sufficiency Stable… in conjunction with self-sufficiency program Life skills Empower/empowerment Equip Safe Love Christian Education Safe Place Phrases to emphasize: “A place to belong” More to come after key messaging workshop Hope House terms/descriptors: Teen moms Generational poverty Graduates Kids or children or little ones or kiddos Mentor (a wise and trusted counselor or tacher) Mentoring girls (Definition: Mentee- a person who is guided by a mentor) Our girls The girls Champions or Supporters, depending on knowledge of audience Christian Generational poverty
Words to Avoid: Teen pregnancy Pregnancy Prevention Unwed Babies Religion/Religious The Hope House Out of wedlock Client Pro-Life
Program Descriptions
Mission Statement Hope House of Colorado empowers parenting teenage moms to strive for personal and economic self-sufficiency and to understand their significance in God‟s sight, resulting in a healthy future for them and for their children. Hope House of Colorado General Description: Hope House of Colorado empowers parenting teenage moms to strive for personal and economic self-sufficiency and to understand their significance in God‟s sight, resulting in a healthy future for them and for their children. Hope House is metro-Denver's only resource providing teen moms residential, mentoring and GED services, equipping them for long-term independence. Additional supportive services include parenting and life skills classes, healthy relationship classes, certified counseling, and social activities designed to promote community among the teen moms. Hope House relies on numerous volunteers and local business partnerships to accomplish its mission. www.hopehouseofcolorado.org. Abbreviated: Hope House of Colorado is metro-Denver's only resource providing teen moms residential, mentoring and GED services, equipping them for long-term independence. Additional empowering services include parenting and life skills classes, healthy relationship classes, certified counseling, and social activities designed to promote community among the teen moms. Hope House relies on numerous volunteers and local business partnerships to accomplish its mission.
Hope House of Colorado Residential Program: Hope House of Colorado‟s Residential Program, located in Arvada, offers a safe, stable home for single teenage mothers and their children who are homeless or living in an unsafe environment. The structured, five-phase program empowers and equips parenting teenage moms as they move toward personal and economic self-sufficiency. The teen moms are engaged and challenged through an individual growth plan, learning to incorporate healthy routines into daily life while living with their children and their peers in a safe, supportive environment. Education is foundational to the program, with all participants earning a GED and moving on to further education as well as participating in parenting and life skills classes, healthy relationships classes, and certified counseling as necessary.
Hope House of Colorado GED Program:
Hope House of Colorado‟s GED Program helps teen moms living in the Denver-metro area earn their GED. Using the nationally-recognized Steck-Vaughn GED Curriculum, the GED Instructor and volunteer tutors provide individual instruction and tutoring. The program is structured to allow participants to move at their own pace, which is crucial due to the fact that each teen mom has a unique educational background. Career assessment and college counseling is provided after the teen mom completes her GED. In addition, Hope House covers the cost of the GED testing and provides transportation and daycare as able. Teen moms earn their GED in an average of 8 weeks. Hope House of Colorado Mentoring Program: Hope House of Colorado‟s Mentoring Program matches parenting teen mothers in the Denvermetro area with trained volunteer mentors who help them work toward self-sufficiency through a structured curriculum. The teen mother and her mentor meet together 2 - 4 times a month to develop goals for reaching pre-determined self-sufficiency markers, such as obtaining safe housing, pursuing formal education, or accessing adequate healthcare for herself or her child. Teen mothers in the Mentoring Program are offered additional supportive services, including parenting and life skills classes, healthy relationship classes, and social activities designed to promote community.
Employee Descriptions Cofounder and Executive Director: Lisa Steven Director of Development: Lisa Schlarbaum Program Director: Robin Scott Director of Finance and Operations: Tena Thwaites Manager of Partnerships & Resources: Lynn Martinez Residential Program Manager: Nicole Feltes GED/Career Specialist: Elizabeth Corless Mentoring Program Manager: Jenny Macias Volunteer Coordinator: Sue Pilon Staff Counselor: Trisha Daly Residential Case Manager: Renee Post Parent Educator: Melinda Smith Development Officer: Tara Cox Bookkeeper: Wendy Pott Public Relations Coordinator: Kelly Tryba Multimedia Designer: Nicole Walters HR Analyst: Gerideane Tracey Lead Residential Counselor: Allison Brown Finance and Operations Manager: Katie Cassidy
Image usage The Hope House of Colorado identity is the foundation of the brand. As shown below, the identity is the combination of the icon and the logotype. The identity colors are XXX. Together, the icon, logotype, and their respective colors form the primary symbol from which Hope House of Colorado will be recognized. It is imperative that the original design of the identity not be altered or presented in any other configuration. The Hope House of Colorado identity must always be surrounded by a minimum of open space known as „the staging area.‟ This staging area has been established to ensure the identity is not crowded by other elements, and has maximum clarity and high visibility wherever it is used. A minimum staging area distance equal to the height of the logotype letter „H‟ must be maintained completely around the identity to separate it from other type of graphics. The Hope House of Colorado identity has been designed to create strong visual recognition. To ensure consistency, the identity must always be reproduced exactly as it appears on provided electronic files. Modification or adaptation of the Hope House of Colorado identity is strictly prohibited. Logo Usage: In general, the Hope House logo should be displayed prominently on all materials where it is used. To maximize legibility in both print and electronic materials, the logo may not appear smaller than xxx. The Logo with Tagline: The downloadable files of the Logo/Tagline combination should be used for all instances of the Logo and Tagline appearing as a unit. The Tagline should not be added to the logo manually. To maintain its integrity, do not distort, redraw, alter, or remove any elements from the Hope House of Colorado identity. Do not substitute any other colors for corporate colors. Do not screen any part or all of the identity. Do not reproduce identity in black or in color on a dark background. Do not reproduce identity in a single color other than black. Do not change proportions of any part of the identity. Do not distort of modify identity in any way. Do not outline any part or all of the identity. Do not use any stationary with water marks. Do not use any photos that are not from Hope House file named XX. Do not use any clip art that are not from Hop House file named XX.
The following are the preferred fonts to be used in Hope House communications. Consistent use of these fonts will establish a long-lasting, easily recognizable and memorable visual identity that complements the Hope House logo. Approved font: Primary: Grandesign Neue Decorative: Interstate Body font size: xx Headline size: xx Spacing before and after: 0” Line Height: Auto Margins: Top: 1” Bottom: 1” Left: 1” Right: 1” Display fonts (used for big signs, graphic headers, or event invitations, etc): xx
Outdated Design
The following logo has been permanently replaced and should not be used in any form of communication.
Hope House Branding: Proofing Process We have created a list of all communication pieces that Hope House generates – see Editorial Calendar. The following proofreading system will address grammar and punctuation as well as visual elements. Document goes to Kelly first. Kelly makes changes and sends to original writer and Lisa Schlarbaum. Original writer and Schlarbaum make changes or give approval to Kelly. Once approval is received, document goes to Nicole for either creation or visual approval of graphic application.
Instructions for proofreading process: Step 1: Original Writer emails document for proofing to Kelly: ([email protected]) Step 2: Kelly edits the document for content and sends back to Original Writer and to Lisa Schlarbaum for approval. Step 3: If the communication piece is created within an approved template, Kelly also sends the document to Nicole for graphic approval. If the project requires Nicole to design the document, the Original Writer fills out Multi Media Project Request Form. Step 4: Follow process for Multi Media Project Request Form (Saved in Shared Docs under Admin/Office Forms)
**Insert sample Multi Media Project Request Form (see appendix 1) Communication pieces for all-staff access: Letterhead/letters Postcards (one-sided or two-sided) Flyers/Posters Invitations Digital Newsletters in Mail Chimp (training by Nicole required first) Graduation program Communication pieces requiring Multimedia Project Request Form: Program Descriptor: one-page 1/2 page Descriptor (i.e. Hope Totes, etc.) Single-sided, cause campaign Email announcement
Direct mail newsletter Business card Double-sided 3.6” x 8.5” (marketing piece for teen moms) #10 envelope Return envelope General info card in standard postcard size Annual report 6‟ x 2‟ banner Thank you cards Instructions for MailChimp Newsletters (Volunteer, Mentoring): Step 1: Original Writer creates a newsletter in Hope House Mail Chimp account Step 2: Send preview to Kelly for proofing Step 3: Kelly sends preview of newsletter to Nicole Step 4: Nicole formats and returns newsletter to Original Writer Step 5: Original Writer sends out to distribution list
Your edited communication piece will be returned to you within three business days. Please submit your document at least three business days prior to any deadlines you are targeting.
Accessible Templates Items for template design Newsletter (2 styles?) Marketing piece for teen moms Flyer (multiple styles to varying audiences) Poster (multiple styles to varying audiences) 1-sided Postcard for mailing (multiple styles to varying audiences) 2-sided Postcard for info (multiple styles to varying audiences; ie Vol Opps/InKind Opps) Invitation (multiple styles to varying audiences) Info cards (ie Hope Tote cards) One-pager general info about HH Cause Campaigns Email announcement (multiple styles to varying audiences; ie Vol Opps/In-Kind Opps) Annual Report Items for Display Board (?) Donation Receipt (?) Interest card Letterhead Envelope Giving envelope Party Kit Items Flyers for small events/parties Invitations for small events/parties Email invites (Open House, GED, various events) Business Cards Event Programs Thank you notes
Note: we will use existing Calendar file as a template… but with new logo… if works…
Grammar ASSOCIATED PRESS STYLE ESSENTIALS NUMERALS Use figures for all numbers above nine; spell out all numbers under 10. (Note, however, the exceptions below.) *Use figures for ages, sums of money, time of day, percentages, house numerals, years, days of month, degrees of temperature, proportions, votes, scores, speeds, time of races, dimensions and serial numbers. *Spell out numbers, no matter how large, when they begin sentences; rephrase the sentence if long numbers are awkward. Exception: When starting a sentence with a year, do not write it out. 1999 was a very good year. *Use figures for ordinal numbers above ninth; spell out ordinals under 10th. Ninth 21st 156th 192nd 21st century Use 21 million instead of 21,000,000. Also: $39 million, $22.5 billion. Don‟t carry beyond two decimals. Avoid unnecessary ciphers. Use $1, not $1.00; 1 p.m., not 1:00 p.m. Spell out an approximate number if it can be expressed in a few words. Nearly a thousand half a million about four hundred BUT: the city‟s population of about 575,000 DO NOT use Roman numerals except when they are part of a title or a name. World War I World War II King Henry VIII Rocco Colabella III Fractions standing alone are spelled out. One-fourth of the students Insert commas with four or more figures, except in dates. $5,900 1,576 skateboards 1990 2001 Avoid successive numerals in a single expression. 15 six-inch boards
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ABBREVIATIONS AND TITLES • Never use an abbreviation that will not be easily understood. • Abbreviate names of states when used after the names of cities and towns, but spell out when referring to the state generally. The state may be omitted in references to Washington communities and to major cities when names alone are adequate identification (Chicago, Minneapolis, Los Angeles, Seattle, Philadelphia, etc.). Ala. Fla. Md. Neb. N.D. Tenn. Ariz. Ga. Mass. Nev. Okla. Vt. Ark. Ill. Mich. N.H. Ore. Va. Calif. Ind. Minn. N.J. Pa. Wash. Colo. Kan. Miss. N.M. R.I. W.Va.
Conn. Ky. Mo. N.Y. S.C. Wis. Del. La. Mont. N.C. S.D. Wyo. DO NOT abbreviate Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Utah, Texas. DO NOT abbreviate the names of Canadian Provinces. DO NOT abbreviate the Canal Zone, Puerto Rico, Virgin Islands, British West Indies, except when repeated full references in a story would be cumbersome. • Abbreviate Saint before a city or institution, but see AP for Saint John and Sault Ste. Marie. Do not abbreviate Fort or Mount. St. Paul Mount Bachelor Mount Vernon Mount Sinai Hospital St. Louis Fort Bragg Fort Lauderdale Saint John • Abbreviate names of months more than five letters when followed by a date, but spell out when referring to the month generally. DO NOT abbreviate March, April, May, June, July. in February Feb. 5 March 30 April 7 Sept. 10, 2000 in September 2000 • Abbreviate names of political parties when used parenthetically or in election statistics: U.S. Sen. Maria Cantwell, D-Wash., said today…. • Abbreviate and use numerals in specific addresses. Spell out and follow the normal style rule for numbers when making a general reference to a street. Abbreviate building when giving a room number, but spell it out in a general reference. Always spell out Route and Highway. 815 E. Harris Ave. East Harris Avenue 314 S. Eighth St. W. South Third Street West Humanities Building 338 Humanities Bldg. California Press Assn. U.S. Route 2 U.S. Highway 93 • DO NOT abbreviate: *United States and United Nations when used as nouns. (Abbreviate as modifiers and as parts of military titles: U.S. Ambassador, U.N. General Assembly, Gen. Thomas Jones, U.S.A. – ret.) *Names of foreign countries *percent (spell out) *days of the week (except in tabulations) *cents (spell out) *William to Wm., James to Jas., etc. • Abbreviate titles followed by a name. DO NOT abbreviate titles following names or standing alone. Prof. Lyle E. Harris Lt. Gen. Assoc. Prof. Tim Pilgrim Maj. Gen. Asst. Prof. Cheryl Breeden Brig. Gen. Atty. Gen. Col. Gov. Lt. Col. Lt. Gov. Maj. Sen. Capt. Rep. 1st Lt. Gen. 2nd Lt.
*DO NOT abbreviate president, secretary, treasurer, principal, major, superintendent, commodore, director, attorney, manager, auditor, justice, one-syllable titles or any title that is not generally recognized in its abbreviated form. Spell out titles of Navy enlisted men (Boatswain‟s Mate 1.C., Chief Gunner‟s Mate, Seaman 2.C., etc.). • Abbreviate Co., Inc., Ltd. and Corp. when part of a corporate title. • Always give the first names or initials of persons the first time they appear in a story. • Use Dr. only for physicians, dentists members of the paramedical professions (osteopaths, optometrists, chiropractors, podiatrists etc.) and clergymen who hold earned or honorary doctorates. • After first use in a compound title, use only the main word of title. Lt. Col. Mark J. Clark Col. Clark Master Sgt. June S. Yeap Sgt. Yeap Asst. Prof. Alice Boyer Prof. Boyer • Rev. should always be preceded by “the.” the Rev. R. L. Dale the Rt. Rev. Msgr. Edward Beal Msgr. Beal the Most Rev. James Riley, archbishop of Philadelphia Archbishop Riley • DO NOT capitalize an occupation or descriptive adjectives and nouns used before a name. defense attorney Arnold Becker second baseman Bobby Richardson futurist Rad Bradbury • Place long titles after the name. Kris Bulcroft, vice provost for undergraduate education
CAPITALIZATION • Capitalize titles preceding and attached to a name, but use lower case if the title follows a name or stands by itself. Long titles should follow the name. President Karen Morse Karen Morse, president of Western Washington University Mayor Richard Stevens the mayor Presidents Bush and Clinton • Capitalize specific regions, but not the points of the compass. Middle West the Pacific Northwest Southern California Western District back East east the East western
• Capitalize the names of religions, adjectives denoting religious denominations and nouns to designate the Supreme Being. Lowercase pronouns referring to the deity. Buddhism Methodist Catholic his word he him thee thy whose • Capitalize names of races and nationalities, but put descriptive adjectives in lower case Negro Oriental Egyptian Caucasian white black colored BUT: Only identify race when it is ESSENTIAL to the story (see AP Style Guide). • Capitalize holidays and special or historic events. Fourth of July National Milk Week Reformation World War II New Year‟s Eve Christmas (not Xmas) 15th annual WWU Fine Arts Festival • DO NOT capitalize student board or board of trustees or other widely used internal elements of an organization unless used as part of the formal title (see organizations and institutions in AP Style Guide). board of trustees WWU Board of Trustees • Capitalize chapter, room, highway, etc. when followed by a number or letter. Administration 33 Lakeway Inn, Room 2 Interstate 5 • Capitalize the names of the planets, stars and groups of stars. Capitalize earth only when using it in association with the names of other astronomical bodies that are capitalized. The planets are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus… The sun warms the earth. • Capitalize the names of political parties and the word “party” if it is customarily used as part of the organization‟s name, nouns denoting members of a political faith (Democrat, Republican, Nazi, Communist) and adjectives denoting a specific political allegiance (Democrat, Fascist, Red). Do not capitalize such words when they denote a system of government rather than a political party. Republican Party nazism Communist leader democratic system • Capitalize articles and prepositions in names when a Christian name or title does not precede them, except in names when personal preference guides the usage. Henry van Dyke Van Dyke Alexis de Tocqueville De Tocqueville • DO NOT capitalize a.m. and p.m. Always use figures with them. Do not use spaces in the abbreviations. 9:35 a.m. 9 a.m. 11 a.m. to 1 p.m. 3 to 5 p.m. noon midnight • DO NOT capitalize academic degrees when spelled out, or names of college classes. bachelor of arts degree master‟s degree junior freshman class
• DO NOT capitalize the seasons. summer winter fall spring • DO NOT capitalize former, ex-, or –elect when used with titles. former President Bill Clinton President-elect Nader ex-Sen. Slade Gorton • DO NOT capitalize prepositions, conjunctions, or articles in titles of books, etc., except when they begin the title. Bands are capitalized, but not contained in quotes. “ The Man Who Came to Dinner” “For Whom the Bell Tolls”
MISCELLANEOUS • Their, they‟re, there Their is a possessive pronoun: They went to their cabin. There is an adverb indicating direction: We went there for a movie. There is also used with the force of a pronoun for impersonal construction in which the real subject follows the verb: There is food in the kitchen. There is a contraction for “they are”: They‟re all doing so well. PUNCTUATION The purpose of punctuation is to clarify meaning. • Periods indicate ellipsis or a significant pause in a train of thought. He said: “I will speak … in all 50 states.” Coeur d‟Alene needs better streets … and more long-range city planning. • Put the period inside brackets or parentheses when a complete sentence is enclosed in the brackets or parentheses. When the parenthetical expression forms only a part of the sentence, put the period outside the bracket or parenthesis. (The day was too cold for football.) The day was too cold for football (or skiing). • Always put the period and comma inside quotation marks. Put other punctuation marks inside when they are part of the quoted material. “ I saw the play,” he said. He said, “I saw the play.” “ Did you see the play?” he asked. Should I see “King Lear”? • Use periods in lower-case abbreviations. c.o.d. f.o.b. a.m. p.m. m.p.h. r.p.m. Exception: 35mm DO NOT use periods with upper-case abbreviations.
WWU FBI CIA UNESCO OPEC ROTC Exceptions: Use periods in abbreviations of United Nations and names of countries and cities and in special situations where an all-cap abbreviation replaces a common noun (as in D.A. for district attorney). U.N. I.R.A. U.S. L.A. N.Y. • DO NOT use a comma between a person‟s name and college class numeral. Tim Pilgrim ‟89 James Smith ex-‟94 • DO NOT use a comma between a person‟s name and Jr. or Sr. John Jones Jr. • Use quotation marks with titles of books, poems, plays, films, speeches, songs, works of art, subjects or lectures, magazine articles. DO NOT use them with newspapers or magazines. “ The Hanging Tree” Newsweek New York Times “Mona Lisa” • Use apostrophes to form the plural of single letters but not figures or multiple letters. Four A‟s early 1920s IQs temperature in the low 20s • Use dashes sparingly. Use to show significant pause, abrupt break in thought or broken speech. I asked for bread and they gave me -- a stone. The modern world – the modern Christian world – has lapsed from faith into opinion. “ I – I don‟t know. I am not the man –“ • Use parentheses or brackets around inserted material. Use quotation marks with nicknames when the first name is included. “ The people here (WWU faculty) know what I mean.” Lincoln (Neb.) Star George “Lefty” Moore letter (Western Front, Dec. 11). • The hyphen is sometimes used after a prefix ending in a vowel when the prefix is followed by the same vowel. This use is becoming less common, however, and the hyphen may be omitted in words that are used frequently and are readily recognized without it. Reelect reenter preeminent reevaluate cooperate Coordinate anti-intellectual pro-oleomargarine • Use the hyphen to distinguish the meaning of different words that are spelled the same way. Recover re-cover resent re-sent • Use the hyphen to separate a prefix from a proper noun. un-American anti-French pro-Nicaragua Exception: transatlantic • Use the hyphen for clarity in compound modifiers. 6-foot shark family-owned business purple-faced tycoon
• DO NOT use the hyphen when not necessary. statewide vice president sergeant at arms weekend worldwide • DO NOT use the hyphen with adverbs ending in –ly. newly elected badly damaged recently named • Use the ampersand when it is part of an official name. Johnson & Co. AT&T U.S. News & World Report Editor & Publisher • Spell out degrees when referring to temperature. 49 degrees • Use figures and spell out inches, feet, yards etc. However, use apostrophes (5‟6”) to indicate inches and feet in technical contexts. He is 5 feet 6 inches tall. The basketball team signed a 7-footer. the 6-foot-5 forward • Use a comma before the concluding conjunction in a series if an integral element of the series requires a conjunction, or if there is a complex series of phrases. I had orange juice, toast, and ham and eggs for breakfast. The main points to consider are whether the athletes are skillful enough to compete, whether they have the stamina to endure training, and whether they have the proper mental attitude. • DO NOT use close-quote marks at the end of the first paragraph if a full paragraph of quoted material is followed by a paragraph that continues the quotation. Use open quote marks at the start of the second paragraph. He said, “I am shocked and horrified by the incident. “ I am so horrified, in fact, that I will ask for the death penalty.” • Suspensive hyphenation: He received a 10- to 20-year prison sentence. The 5- and 6-year-olds attend morning classes.
Editorial Calendar HOPE HOUSE COMMUNICATION PIECES 2012
Dept Dev.
Staff Name Kelly Tryba
Communication Piece Press Releases 12xYear
Month Jan-Dec
Exec.
Lisa Steven
Email blasts 12xYear Pledge Campaign 1-2xYear Summer newsletter 1xYear End of Year Appeal 1xYear Christmas Card 1xYear Blog 12xYear
Jan-Dec
Mar/Sept
June
Nov
Dec
Jan-Dec
Dev.
Lisa Schlarbaum
Sponsorship Packets 1xYear Golf Tournament pieces 1xYear
Feb
Feb-July
General One-Pagers 1xYear Cause Campaigns 1xYear Donation Request Letter 1xYear Items for Travel Display Board
as needed
Feb Mar July Oct as needed
as needed
Dev.
Sue Pilon
Volunteer Newsletter 4xYear Application: Volunteer 1xYear Receipt: Donation 1xYear Invite: Volunteer Dinner 1xYear Letter: $20 Club 1xYear
Feb May Aug Nov As needed
As needed
Aug
Jan
Letter: Hope Tote Instruction Card As needed
House Party Kit Elements Application: Volunteer House Party Kit Instructions Postcard: Vol Opps/In-Kind Opps Hidden Rules Test As needed As needed As needed As needed
Generational Poverty Test Attendance Sheet Display Pictures/Story on back Hope Tote Cards
As needed As needed As needed As needed
Partnerships Lynn Martinez
Postcard: In-Kind to Teen Moms 4xYear Resource Directory 1xYear
Jan Mar Jun Sept __________
Graphic Des Nicole Walters
Calendars Thank you notes Business cards Letterhead Envelopes
Sept As needed As needed As needed As needed Jan
Dev.
Tara Cox
Contribution Statement 1xYear Auction Letter 1xYear Email Invites
Jan
_________
Annual Report 1xYear Newsletter: Champions
Feb
Mar/Jun/
4xYear Postcard: Gala Save the Date 1xYear Invite: Gala 1xYear Other Gala pieces 1xYear
Sep/Dec June
Sept
_________
Residential
Nicole Feltes
Application: Residential 1xYear Application Instructions: Res. 1xYear
As needed
As needed
GED
Elizabeth Corless
Invitations 3xYear Email Invitations 3xYear Graduation Programs 3xYear Flyer: GED
Feb June Dec
Feb June Dec
Mar Jul Nov
As needed
Parenting
Melinda Smith
Letters to Teen Moms: Nurt Par Class4xYear
Mar May Sept Dec Dec
Flyer: Moms Nights Out/Lunch Bunch 1xYear
Postcards: Moms Night Out 12xYear
Jan-Dec
Activities
Robin Scott
Post Card: Fri Fun Lunch 12xYear Any program activity (ie Halloween Party, Boutique) TBA Open Closet Day 12xYear
Jan-Dec
TBA
Jan-Dec
Mentoring
Jenny Maccias
Bi-monthly Newsletter/emailed 6xYear Letter/RSVP: Mentor Picnic 1xYear Letter/RSVP: Christmas Party 1xYear Invite: Mentor Graduation 1xYear Mentor Handbook 4xYear
Feb April June Aug Oct Dec June OR July
Oct
April
__________
Month
Graduates
Allison Brown
FB Invites: Graduate Dinners
Jan-Dec
12xYear FB Invites: Parenting Class 12xYear FB Invites: In-Kind Donation Days Jan-Dec 312xYear FB Invites: Gala Reminder 1xYear FB Invites: Christmas Party Rem. 1xYear Dec Nov Jan-Dec
Finance
Tena Thwaites
Invites: Office Volunteer Lunch 1xYear
Sept
Program Accomplishments 2011 Accomplishments: 1. Girls served in Mentoring: 46 29 mentoring 13 graduates 4 waitlisted In 2011, 88% of Mentoring girls originally started in the GED Program.
2. Girls served in GED: 49 43 graduated (The graduation rate was 88%; 70% went on to higher education.) 7 attended Parenting classes Volunteers (5) gave 800 hours of one-on-one tutoring In 2011, 88% of Mentoring girls originally started in the GED Program.
3. Girls served in Residential: 14 (includes graduates)
4. Girls served in Parenting: 29; 7 were GED
5. Total girls served in all programs in 2011: 6. Ethnicity: 7. Volunteers: 192 volunteers gave 4,300 hours in 2011 800 hours were for GED tutoring African-American: 7% Asian: 3% Caucasian: 45% Hispanic: 45% 107 plus 160 children
Appendix 1
Multimedia Project Request Form
Please fill in the following form with your request, being sure to spell check your wording. Go to “Save As” to save your form as a new document and e-mail it to me. All requests need to be turned in at least 2 weeks prior to requested due date. I will review the request and contact you with any questions. You will approve a proof before the final project goes to print. – Multimedia Designer
Your Name: Project Name:
Date:
Description of Project: (i.e. postcards, invitations, flyers, signs, videos, pictures?)
Project Due Date:
Amount Needed:
Project Specifics: (Please include any preferred colors, look, size or pictures, if any)
Will you need any envelopes?
Will you be needing a virtual copy (i.e. a pdf and/or e-mail version)?
Text/Content: (Please include any text you need on your piece, this needs to be the exact wording you‟d like to see on your piece)
If Project is an event or invitation please fill out the following:
Name of Event: Location of Event: (need address and exact name of location)
Date of Event:
Time of Event:
RSVP Date:
Contact Info:
Please send any business logos and web addresses that need to be included on your invitation.
