Idea Book

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Table of Contents
Teaching Methods Bloom’s taxonomy of learning SOLO taxonomy How to create effective learning objectives Using rubrics Definitions of critical thinking Socratic questioning Experiential learning cycle  Questions for reflecting on experiential learning Do games really teach?
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What is the IdeaBook?
The IdeaBook is a collection of fascinating facts, discussionstarters, and teaching tips to bring learning to life. It is published by MediaSpark Inc, producers of the acclaimed GoVenture educational games and simulations, and provided free to select instructors and trainers.
Why free?
We know that finding high-quality educational resources can use up a lot of time and money. As innovative educational publishers, we frequently provide free resources to make it easy for you to keep your teaching fresh. We also invite you to explore our line of GoVenture educational games and simulations to discover a whole new world of awardwinning resources to energize your learners.

Insights from Psychology Howard Gardner and multiple intelligences Edward de Bono’s six thinking hats Stephen Covey’s seven habits of highly effective people Myers-Briggs personality types The 4 Myers-Briggs dichotomies The 16 Myers-Briggs personality types Theories of human behavior Maslow’s hierarchy of needs Study Skills Speed reading tips Study tips Tips for maximizing your memory Strategies for critical reading

Icebreakers12 General tips for using icebreakers 12 Scavenger hunt 12 Life story 12 Custom-designed tattoo 13 Candy bowl 13 Circle of friends 13 Dinner guests 13 Classroom Activities The pencil exercise Bug report Consumer behavior Product life cycle Packaging Retailing The Price is Right Celebrity/brand matching game Name that slogan Food day Thinking like a social entrepreneur Personal balance sheet The elevator pitch Sector opportunity study Two cool Who is an entrepreneur anyway? Invention marketing The ultimate recycling challenge Analyzing a fast-growing company Internet Research Internet search engine tips Questions to ask about a website Finding the right search engine for the job Top Internet searches 13 13 13 13 13 13 13 14 14 14 14 14 14 15 15 15 15 16 16 16 17 17 17 17 19

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Top 10 search engines  10 most-visited websites in the world

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Writing Tips Commonly confused words Commonly misspelled words Alphabet of most looked-up words on Dictionary.com  Common writing errors When to use which and that How to make your language inclusive Popular Slang Selection of popular slang Selection of popular 80’s slang Selection of popular 90’s slang World Facts The three “worlds” Top 10 wonders of the world 21 country profiles  Signs of the zodiac U.S. and Canadian holidays Chinese animal zodiac World weather averages: temperature and precipitation Money Matters U.S. currency markings Whose faces are on U.S. bills? What does the U.S. Federal Reserve Bank do? Map of U.S. Federal Reserve system districts Security features of U.S. currency Security features in Canadian bank notes Canadian coins Faces on Canadian bills Milestones in the history of money Consumer Protection Typical frauds and scams  Unethical business practices  How to protect yourself from fraud and identity theft Hard times for corporate criminals Employment scams Quick consumer tips Financial Planning Einstein and the Rule of 72 Buying life insurance Common mistakes young people make with money Five things you should know about credit cards Five things you should know about checking accounts Financial planning lifecycle Planning for retirement while you’re young Bull and Bear markets How a small savings account can grow The Job Market 20 worst-paying jobs in the United States 20 best-paying jobs in the United States 25 occupations projected to grow fastest in the United States Top five reasons people start businesses Costs of starting a franchise Biggest and Best World’s largest public companies



Largest private companies in the United States Best business schools (MBA programs) The best (worst) foods Five most expensive diseases Top earning CEO’s Most expensive homes in the world Most expensive private islands  What it costs to live well in 20 US cities World’s most expensive cars The world’s growing number of billionaires Sports team valuations The world’s wealthiest people

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Movies and Music Most lucrative movie franchises Top 20 movies of all-time, worldwide 10 celebrities earning the highest incomes 20 all-time best-selling albums in the world 25 top-selling artists of all time in the United States 10 all-time best-selling singles in the world 16 artists believed to have sales of 250 million records Top-earning dead celebrities Toys, Games, and Electronics Classic games in Hall of Fame Top 10 toys 25 all-time classic toys still on the market today Popular computer and video games Top 10 video game titles Top 15 massively multiplayer online games Real profits from virtual worlds 10 most wished-for consumer electronics Top electronic wish list items for teens 10 consumer electronics most likely to be gifts 19th-century toy advertisement Highlights in the history of computer and video gaming Computer electronics statistics Marketing and Advertising Birth stories of famous brands The first paper package advertising Highlights in the history of American advertising Top 10 advertising slogans Top 10 advertising icons Top 10 advertising jingles Inventors and Inventions Technology timeline: 1752-1990 Inventors and inventions Failure is the mother of success Intellectual property protection Famous trademarks, copyrights, and patents Space Exploration Planets in our solar system Space spending Top NASA research grants NASA spending by state Business Glossary  Sources Sources are identified by a circled number

Teaching Methods
Bloom’s taxonomy of learning
Bloom classifies levels of learning in the cognitive, affective, and psychomotor “domains.” Recognizing where learners are along the continuum enables instructors to create activities and questions that foster learning at that level and take learners to the next. LEVEL TYPE OF ACTIVITY OR QUESTION VERBS USED FOR OBJECTIVES

Lowest Knowledge define, memorize, repeat, record, list, recall, name, relate, collect, label, specify, cite, enumerate, tell, recount   Comprehension restate, summarize, discuss, describe, recognize, explain, express, identify, locate, report, retell, review, translate   Application exhibit, solve, interview, simulate, apply, employ, use, demonstrate, dramatize, practice, illustrate, operate, calculate, show, experiment Higher Analysis interpret, classify, analyze, arrange, differentiate, group, compare, organize, contrast, examine, scrutinize, survey, categorize, dissect, probe, inventory, investigate, question, discover, text, inquire, distinguish, detect, diagram, inspect   Synthesis compose, setup, plan, prepare, propose, imagine, produce, hypothesize, invent, incorporate, develop, generalize, design, originate, formulate, predict, arrange, contrive, assemble, concoct, construct, systematize, create   Evaluation judge, assess, decide, measure, appraise, estimate, evaluate, infer, rate, deduce, compare, score, value, predict, revise, choose, conclude, recommend, select, determine, criticize 54

SOLO taxonomy
SOLO stands for “Structure of Observed Learning Outcomes.” The developers of the SOLO taxonomy, Biggs and Collis, believe that learners progress through these stages in their understanding of a subject: 1. Pre-structural. Learner can collect bits of information but has no means or method for organizing it or making sense of it. 2. Unistructural. Learner makes obvious and simple connections between pieces of information but doesn’t grasp deeper, more complex meaning. 3. Multistructural. Learner makes multiple connections but doesn’t see the meta-connections or larger meaning. 4. Relational. Learner now comprehends the parts in relation to the whole. 5. Extended abstract. Learner is able to make connections not just within the subject area but also outside, extending understanding to create general izations and principles that can be applied in different realms. 53

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Teaching Methods
How to create effective learning objectives
Effective learning objectives focus on performance, which is measurable, rather than on passive understanding. They should clearly define the behavior and the standard of performance required. Where necessary, they should also indicate the conditions under which the behavior must be performed. The key is to use precise verbs that reflect the desired level of learning (see “Bloom’s taxonomy of learning” above). Choose verbs that demonstrate an observable action rather than verbs that indicate knowledge. Verbs to avoid: think, know, understand, recognize, perceive, comprehend. Verbs to use: apply, state, assess, classify, identify, compose, construct, define, demonstrate, describe, diagram, distinguish, estimate, evaluate, interpret, locate, measure, name, label, order, predict, reproduce, solve, translate. 55

Using rubrics
A rubric is a scoring scheme that measures stated objectives, using a range to indicate the performance level demonstrated. Rubrics may be holistic (delivering an overall appraisal) or analytical (judging individual aspects or elements of a piece of work). In either case, they have several advantages: they clarify expectations and improve learner performance; they make assessment more objective and credible; and they speed up marking. Rubrics may take many different forms, but a common approach is to state the learning objective and then describe, in detailed terms, what the learner product tends to look like at various levels of mastery. Each level of mastery is normally assigned a different point value, starting at 1 for the lowest acceptable level.

Rubric template
Learning objective 1
(described in terms of measurable outcome)

5 What an exemplary performance looks like

“ The only source of knowledge is experience.”


4 What a mastery-level performance looks like 3 What an adequate performance looks like. 2 What a marginally satisfactory performance looks like. 1 What an unsatisfactory performance looks like. Score Repeat the above for each individual learning objective.

—Albert Einstein

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Teaching Methods
What do we mean when we talk about teaching “critical thinking”?
Definitions of critial thinking: • “The ability to analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments and solve problems.” P. Chance, Thinking in the Classroom: A Survey of Programs, 1986: 6. • “A way of reasoning that demands adequate support for one’s beliefs and an unwillingness to be persuaded unless support is forthcoming.” C. Tama, “Critical thinking has a place in every classroom.” Journal of Reading 33 (1989): 64-65. • “A conscious and deliberate process which is used to interpret or evaluate information and experiences with a set of reflective attitudes and abilities that guide thoughtful beliefs and actions.” L. Mertes. “Thinking and Writing.” Middle School Journal 22 (1991): 24. 50 Questions that probe implications and consequences What are you implying by that? But if that happened, what else would happen as a result? Why? What is an alternative? If we say that this is unethical, how about that? Questions that probe assumptions What are you assuming? What is Karen assuming? What could we assume instead? You seem to be assuming ___. Do I understand you correctly? Why would someone make this assumption? Questions about viewpoints What might someone who believed ___ think? Can/did anyone see this another way? What would someone who disagrees say? Questions about the question How can we find out? Is this the same issue as ___? Why is this question important? To answer this question, what questions would we have to answer first? 51

Socratic questioning
Socratic questioning teaches a topic by raising probing questions rather than providing direct answers. Philosopher Richard Paul divides Socratic questions into six types: Questions of Clarification What do you mean by ____? Could you give me an example? What is your main point? Could you explain that further? Could you put that another way? Questions that probe reasons and evidence What would be an example? How do you know? Do you have any evidence for that? What would change your mind? What other information do we need? By what reasoning did you come to that conclusion?

educational games and simulations
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Business Marketing Entrepreneurship Accounting Investing Personal Finance Math Economics Career & Life Skills

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Teaching Methods
Experiential learning cycle
The experiential learning process occurs as a cycle. Concrete experience leads to personal reflection, as learners probe and ponder the meaning of the learning activity. As they consider the experience, learners derive abstract concepts and principles to explain it. They then test these principles through further experimentation, which leads to the next concrete experience. 52
Concrete Experience

Active Experimentation

Reflective Observation

Abstract Conceptualization

Questions for reflecting on experiential learning
Once an experiential learning activity has taken place, it’s crucial that learners have time to reflect on it in a focused way. Here are some general questions you can use to encourage learners to articulate their observations, make generalizations from their experiences, and set goals for future action. • What did you notice or learn that you want to remember? • In what way did this experience challenge my assumption(s) about entrepreneurship? • Which of my values were affirmed by this experience? • What have I learned about myself in this experiential situation? • The most successful part of this entrepreneurship activity for me was? Why? • The new skill or “piece” of knowledge I came to see in this situation was? • If I could do any part of this experience over, it would be? Why? • What hypothesis, conclusion, principles, or guidelines can I draw from this most recent experience reflecting on entrepreneurship? • From this experience, I can see the value of the following guideline(s) for entrepreneurship… • From this experience, what I can do to affect the greatest potential for improvement in my understanding of entrepreneurship is… • One “piece of new knowledge” that I experienced and I want to try out is… • I can go to … for an opportunity to practice and gain a new entrepreneurial skill. • In my current situation, the people who are in my expanded network practicing these skills are… 115

Do games really teach?
New research is demonstrating that games do offer significant and effective learning opportunities for learners of all ages. Endorsements for this methodology continue to grow: National Education Association “The potential [of video games for education] is enormous”. Federation of American Scientists “Video games can reshape education.  [They’re] the next great discovery, a way to captivate learners so much they will spend hours learning on their own.” R. Blunt A qualitative research study demonstrated that learners who played a business game in class as part of the curriculum had test scores in the 90’s versus scores in the 60’s and 70’s for those who did not. IBM “Success will depend on how you play the game – literally.” Gartner “Games can transform learning into a more engaging and dynamic process, enhancing people’s work performance and driving business results.” 56

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Insights from Psychology
Howard Gardner and multiple intelligences
Harvard psychologist Howard Gardner believes that individuals learn differently and have multiple intelligences, some stronger than others. Multiple intelligences are essentially the “aptitudes” or “smarts” that people bring to different physical and cognitive activities. Gardner’s work has greatly influenced how educators think about learning styles and has led to the development of curricula that appeal to a broader range of intelligences. Intelligence Focus 1. Linguistic Words and language 2. Logical-Mathematical Logic and numbers 3. Musical Music, sound, rhythm 4. Bodily-Kinesthetic Body movement control 5. Spatial-Visual Images and space 6. Interpersonal Other people’s feelings 7. Intrapersonal Self-awareness 8. Naturalist Patterns in nature 9. Existential Big picture/ philosophical questions
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WHITE: Facts and Figures Review the information available and decide if additional information is required. Must be objective, without interpretation. BLACK: Negative Think about the downside, all of the risks, weaknesses, and anything else that could potentially go wrong. Must be logical, not emotional. RED: Emotional Explore gut level feelings, emotions, hunches, and reactions. There is no need to justify feelings. 10 11

Stephen Covey’s seven habits of highly effective people
1. Be proactive: Don’t wait for something to happen; make it happen. 2. Begin with the end in mind: Visualize the end goal so you can clearly understand the steps it will take to get there. 3. Put first things first: Prioritize properly. Always do more important and urgent tasks first. 4. Think win-win: Attempt to achieve a result that will benefit all stakeholders involved, not just yourself. 5. Seek first to understand then to be understood: Listen carefully to other’s ideas and concerns, before you express your own. 6. Synergize: Work well with others to achieve a result greater than you could as individuals. 7. Sharpen the saw: Keep improving by practicing and learning. 12

Edward de Bono’s six thinking hats
Edward de Bono’s Six Thinking Hats is a technique designed to help people and groups make better decisions. Each of the colored hats represents a different way of thinking about an idea. By “wearing” only one hat at a time when considering an idea, an individual or group can make thinking more focused and thorough. BLUE: Facilitation Think about the thinking needed, and manage the information gained from the other hats. GREEN: Creativity Work through alternatives and generate new ideas that could potentially be used. YELLOW: Positive Focus on the upside, all of the benefits that could be gained and the good things that could happen.

“ The only kind of learning which signif icantly

influences behavior is self-discovered or self appropriated learning – truth that has been assimilated in experience.”  —Carl Rogers

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Insights from Psychology
Myers-Briggs personality types
The Myers-Briggs Type Indicator (MBTI) is a popular test that gauges personal preferences and uses them to describe individuals in terms of 16 different personality types. The MBTI identifies personal preferences in four areas: 1. Drawing energy. Extraverts (E) become energized by socializing with other people, while Introverts (I) are energized when they spend time alone 2. Gathering information. Sensing (S) types prefer to perceive the world objectively, through their five senses. Intuiting (N) types prefer to perceive the world more subjectively, through the subconscious and intuition. 3. Making decisions. Thinking (T) types prefer to make decisions based on reason and logic. Feeling (F) types prefer to make decisions on the basis of emotion and instinct. 4. Taking action. Judging (J) types take a “left-brain” approach to life. They prefer clear categories, rules, and procedures. They also like to achieve quick closure. Perceiving (P) types, on the other hand, take a more “right-brain” approach. They prefer subjective judgments and open-ended discussions and situations. “Judging” should not be confused with “judgmental”; nor should “perceiving” be confused with “perceptive.”

The 4 Myers-Briggs dichotomies
Extraversion (E) ---------- Introversion (I) Sensing (S) --------------- iNtuition (N) Thinking (T) ------------- Feeling (F) Judging (J) --------------- Perceiving (P)

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The 16 Myers-Briggs personality types
Type Personality Archetype Occurrence within the U.S. Population ISTJ The Inspector 11-14% ISTP The Operator 4-6% ISFJ The Protector 9-14% ISFP The Composer 5-9% INFJ The Counselor 1-3% INFP The Healer 4-5% INTJ The Mastermind 2-4% INTP The Architect 3-5% ESTP The Promoter 4-5% ESTJ The Supervisor 8-12% ESFP The Performer 4-9% ESFJ The Provider 9-13% ENFP The Champion 6-8% ENFJ The Teacher 2-5% ENTP The Inventor 2-5% ENTJ The Field Marshall 2-5% 13

“ Knowing is not enough;

we must apply. Willing is not enough; we must do.” —Goethe 9

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Insights from Psychology
Theories of human behavior
1) Theory X and Theory Y (Douglas McGregor, The Human Side of Enterprise, 1960) Theory X assumes that employees are inherently lazy and that managers need to coerce them to perform. Theory Y assumes that employees are self-motivated to perform well when they’re committed to the organization’s goals. 2) Hygiene theory (Frederick Herzberg, Work and the Nature of Man, 1966) Hygiene factors are those aspects of a job that must be perceived as fair and acceptable, or employees will become dissatisfied. They include supervision, company policy, working conditions, salary, peer relationships, and security. Motivators are conditions that have the potential to increase job satisfaction. They include achievement, recognition, responsibility, advancement, growth, and the intrinsic value of the work. 3) Three Needs Theory (David McClelland, The Achieving Society, 1961) The needs that motivate human behavior fall into three basic categories: the need for achievement, the need for power, and the need for affiliation (cooperation and belonging). 4) Goal-setting theory Clearly articulated goals lead to improved performance. More challenging goals are more motivating than easy goals. 5) Expectancy theory (Victor Vroom, Work and Motivation, 1964) Employees act in accordance with the outcome they anticipate. They are motivated by the attractiveness of the reward they expect. 6) Hierarchy of needs theory (Abraham Maslow, Motivation and Personality, 1954) There are different levels of needs, which can be pictured as layers in a pyramid. Once the needs of one level are met, a person develops new needs in the next higher category. A person can’t progress upward through the pyramid until all the lower needs are met.

Maslow’s hierarchy of needs

Self-actualization

reaching one’s full human potential: autonomy, self-acceptance, creativity, problem solving, morality, spontaneity, freedom from prejudice self-esteem, recognition, confidence, respect

Esteem

love, friendships, community

Social
security, protection

Safety
food, water, shelter, clean air, sleep

Physiological
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FUNNY BUSINESS: Look before you leap!
A young executive was leaving the office late one evening when he found the CEO standing in front of a shredder with a piece of paper in his hand. “Listen,” said the CEO, “this is a very sensitive and important document here, and my secretary has gone for the night. Can you make this thing work?” “Certainly,” said the young executive. He turned the machine on, inserted the paper, and pressed the start button. “Excellent, excellent!” said the CEO as his paper disappeared inside the machine. “I just need one copy.”
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Study Skills
Speed reading tips
• Keep your lips closed (don’t mouth the words) • Take in sentences as groups of words rather than strings of individual words • Read with a purpose in mind • Use your hand to guide your reading from line to line • Practice skimming (introduction, headings, first and last sentences of paragraphs, conclusion) • Expand your vocabulary so unfamiliar words don’t slow you down 113

Tips for maximizing your memory
• Take care of your physical health. Sleep, exercise, and eat well. • Practice stress management. It’s harder to remember when you’re stressed out. • Keep your living space and workspace organized. • Use lists. • Exercise your brain daily. 114

Strategies for critical reading
• Identify the nature of the text. What kind of text is it? Who wrote it? Why was it written? • Preview the architecture of the text (title, chapter divisions, headings, focus boxes) • Identify the purpose of the reading so you can look for key information you need. • Take stock of your previous knowledge and preconceptions. What are you expecting to find in the text? • Identify the main point of the text and the forms of reasoning used to support it. Is there sufficient evidence to support the claims? • Recognize patterns of discussion (such as exposition, narrative, comparison and contrast). • Take notes that summarize the main points, and also raise questions. What are the strengths and weaknesses of the argument? What are the unstated assumptions? What information or ideas has the author overlooked? How would you argue for or against the main point?

Study tips
• Study in a quiet place. • Find a regular study spot. • Get rid of distracting thoughts by writing them down before you start to study. • Read with a pencil in hand so you can underline key phrases, make marginal comments, and take study notes. • Review new material immediately after seeing or hearing it. • Use various methods to memorize material, such as writing, reading aloud, creating categories, and drawing diagrams. • Look for patterns in the material . • Use rhyme, alliteration, and acronyms to create mnemonics (e.g. Every Good Boy Deserves Fudge for the notes of the musical scale). 112

“ Education is a social process... education is

growth... education is not a preparation for life; education is life itself.”  —John Dewey

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Icebreakers
Activities to help learners get to know each other so they can work together effectively throughout a course, class, or seminar. • Someone who has participated in Junior Achievement • Someone who has written a business plan • Someone who has taken out a loan • Someone who has dreamed of running a business • Someone whose parents were entrepreneurs • Someone who knows how to balance a budget

General tips for using icebreakers
• Explain the purpose of the activity. • Make sure everyone in the class is comfortable with the activity. Consider such factors as language level, life experiences, and ethnicity. • Use your imagination to adapt icebreakers to your teaching topic. Use the positive energy icebreakers generate to create enthusiasm for your course. • Allow enough time. Most icebreakers require only 10 to 15 minutes to do, but you’ll need more time to share the results or discuss the outcome. • Experiment with different ways to share results of individual writing and drawing. Here are some possibilities: – Tape the papers to the wall so everyone can walk around and see them. – Ask participants to describe their writing or drawing for the class. – Ask participants to share their writing or drawing with a partner. • Use small prizes, when appropriate. It’s amazing how even a small candy bar can increase the participation level.

Life story
(individual activity) Supplies: For each participant, four sheets of paper stapled together down the left side, to form a book. Instructions: 1. Write “The Life Story of [Your Name]” on the front page. 2. On the second page, create a Table of Contents with the following items: • Name of the place where you were born • Name of your favorite musician, musical group, or movie • Description of your fantasy job 3. On the third page, draw a picture of your family. 4. On the fourth page, draw a picture of what you plan to do be doing 20 years from now.

Scavenger hunt
(individual activity) Supplies: For each participant, a copy of a list of 20 characteristics and abilities your learners might possess, as well as life experiences they might have had. Instructions: Find a person in the class who meets each description on the list. That person should sign his or her name next to the description on the list. This activity works best if the descriptions relate directly to your teaching topic. For example, if you’re teaching a class on entrepreneurship, you might ask learners to find people who meet the following descriptions: • Someone who had a lemonade stand as a child

FUNNY BUSINESS: Wisdom is more valuable than time
A car mechanic is called in after every other mechanic failed. He listens to the engine for a few minutes, then hauls off and gives it a big swift kick in a certain strategic spot. Lo and behold, the engine starts humming like a kitten. The mechanic turns around, gives the car owner his bill for $400. The owner is flabbergasted and demands an itemized breakdown and explanation. ‘$1 for my time, and $399 for knowing where to kick.’ 3

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Icebreakers
Custom-designed tattoo
(individual activity) Instructions: Design a tattoo that symbolizes something special about you (such as your family, your talents, your interests, your goals for the future). If you’re working with adults, you might also want to ask where they would have the tattoo applied.

Classroom Activities
The pencil exercise (idea generation)
Give learners five minutes to brainstorm possible uses for a pencil, other than as a writing instrument or a weapon.

Bug report (idea generation)
Over the course of a week, learners identify 70 things that bother or “bug” them in their own lives. They then identify five as possible business opportunities. 40

Candy bowl
(small group activity) Supplies: Bowl of nut-free candy. Allow three or four per participant. Instructions: Choose a candy from the bowl and share a fact about yourself. Pass the candy bowl to the next person so he or she can do the same. Continue to pass the candies until everyone in the group has had a turn (or until everyone in the group has shared three facts.)

Consumer behavior
Learners identify two items they or their family have purchased recently, one priced under $20 and one priced over $100. They then describe the motivation for each purchase.

Product life cycle
Learner teams choose (or are assigned) a product that is in the mature or declining stage. Their task is to present and defend five ideas to extend or revitalize the product’s life. Only two of the ideas may involve changing the physical characteristics of the product.

Circle of friends
(activity for large groups) This activity requires a lot of space. Form two large circles, one inside the other, and have the people in the inside circle face the people in the outside circle. Ask the circles to take one step in the opposite directions, allowing them to meet each new person as the circle continues to move very slowly.

Packaging
Each learner brings two products (completely packaged) to class. Product 1 should be an example of a poorly designed package, whereas Product 2 should be an example of a well-designed package. Each learner shares with the class his/her analysis of each product. Suggestions for improving poor packages should be encouraged.

Dinner guests
(partner activity) Instructions: If you could have dinner with anyone in the world—alive or dead—whom would you choose? When the large group discussion resumes, ask partners to introduce each other and their ideal dinner guests.
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Retailing
Learner teams are asked to design an ideal shopping center for their area. Each team will make a presentation and be prepared to justify their conclusions about location, physical layout, tenant mix, tenants incentives, product/service lines, etc.

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Classroom Activities
The Price is Right
Learner teams compete to see who can correctly guess the prices on a menu from an upscale restaurant and a fast-food restaurant. Points are given to the team that guesses closest without going under (a lesson in the dangers of underpricing). Double points are awarded when a team guesses the exact price. 40 (1) Community shelters Learners collect as much information as they can about local shelters for the homeless. (Examine brochures, newspaper stories, websites.) Raise questions about the level of need in the community, about the causes of homelessness, and about the ways the community supports shelters. Invite a guest speaker whom learners can interview in class. (2) Technology and social change Learners brainstorm inventions they use in their everyday lives. Explore the connection between innovation and social change by researching ways that inventions have influenced development in the past. (Explore such breakthrough eras as the Industrial Revolution and the Information Age.) How are inventions creating social changes in the developing world today? (3) Microcredit Each learner receives $5 and decides how to use it to start a business. Encourage learners to think creatively about how to use their $5. What if they formed a partnership? What if they could convince an investor to add to their $5? What if they could access free resources? 44 45

Celebrity/brand matching game
Learners identify the brand associated with a celebrity, or vice versa. Is the match a good one? Why or why not? 41

Name that slogan
Give learners a list of well-known products and ask them to identify the slogans associated with them. Discuss the qualities that make a slogan effective. 42

Food Day (the four P’s of marketing)
Learners work in teams of four. Each team brings a snack food to eat and analyzes the way it’s marketed in terms of product, price, promotion, and place. Each team member speaks to the class for one or two minutes on one of the four P’s. 43

Personal balance sheet Thinking like a social entrepreneur
Whether they run businesses or nonprofit organizations, social entrepreneurs identify problems in the community and work to implement innovative solutions. Here are some activities to help learners see opportunities for social entrepreneurship in their own community. This is an interactive way to introduce accounting. Give learners a blank financial statement form. Guide learners through the process of calculating their personal net worth. Instruct them to list their Assets (three things of value, plus cash) and Liabilities (credit card accounts, learner loans, car payments, etc.), and then calculate their Capital (the difference between their assets and liabilities). 46

FUNNY BUSINESS: Honesty is the best policy
Interviewer: ”We are very keen about cleanliness. Did you wipe your shoes before entering?” Job candidate: “Oh yes, sir.” Interviewer, narrowing his eyes: “We are also very keen about the truth. There is no mat.” 39

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Classroom Activities
The elevator pitch
Learners create a one-minute pitch for their new business to provide potential investors with answers to the following questions: 1. What problem does the business solve? 2. What does the business do (how does it solve the problem)? 3. How does the business make money? 4. What market information suggests the business will succeed? 5. How is the business different from others trying to solve the same problem? 6. What experiences and attributes do you have that will make the business succeed?

Two cool
Every week, ask learners to bring to class two “cool” items, concepts, or technologies they’ve recently encountered. The items might be things they’ve seen for sale, or they might be ideas or products they’ve heard or read about. The class then discusses what makes the item innovative and how it could be commercialized or marketed.

Who is an entrepreneur anyway?
Start your course by asking learners to describe the characteristics of an “entrepreneur.” Record their responses on the chalkboard. Then introduce them to two entrepreneurs with very different personalities and approaches. (You might use magazine articles or video clips to do this.) After they’ve “met” the entrepreneurs, ask learners to reflect on their earlier definition of an entrepreneur. How have their perceptions changed?

Sector opportunity study
Rather than asking learners to brainstorm a business idea and then analyze whether it will work in the market, start with the market analysis first: 1. Define the boundaries of the industry or industry sector. 2. Analyze the structure and value chain of the industry. Examine the connections between various production stages for ways to improve efficiency or customer value. 3. Analyze the major players in each stage of the industry and look for potential opportunities.

Educational games and simulations are revolutionizing learning
Simulations, serious games, and massively multiplayer online worlds are revolutionizing learning, communication, and collaboration for people of all ages and cultures - in homes, schools, governments, nonprofits, and businesses. Learning transcends common challenges with literacy, language, culture, and motivation to become cheaper, faster, better, social, fun, and even addictive.

Join the revolution!

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15

Classroom Activities
Invention marketing
(group activity) Arrange part of the class into groups of four: two Inventors and two Marketing Consultants. The rest of the class will serve as the Board of Directors. For each team, prepare a paper bag containing a roll of masking tape and a variety of parts that could be used to create an invention. Some of these things work well: plastic wheels, paper towel tubes, clay, paper clips, spatulas, small boxes, toothpicks, empty pen tubes. Give the Inventors five minutes to turn the contents of their bags into a product. During this time, the marketing consultants observe but don’t speak. At the end of the invention time, Inventors identify what the product is and describe key features. Marketing Consultants then have five minutes to draft an initial marketing strategy. They must identify the main market for the product and define the four P’s (Product, Price, Place, Promotion). Teams then deliver a four-minute presentation to the Board of Directors, which decides which product to market. (You could award a prize to the top choice.) Debriefing: Ask Inventors what was uppermost in their minds while designing. Ask Marketing Consultants what they wished they could have said during the development process. How are the perspectives of inventors and marketers similar? How do they differ?

The ultimate recycling challenge
(group activity) Divide learners into teams of two or three and give them their assignment: to create a saleable product from whatever materials they can find around the house. (They may not buy anything.) Learners then sell the product; the team that makes the most money receives a prize.

Analyzing a fast-growing company
(group activity) Each learner team creates a consultant’s report for one of the “fastest-growing companies” chosen by a source such as Fortune Small Business. The report, addressed to the company CEO, should identify the key elements of the company’s success, describe its challenges as it moves forward, and recommend specific actions to take. Learners present their findings to their classmates, who act as company executives and raise questions. 47

60 Seconds to Brief and Focused Meetings
Print the following phrases in very large type, each on its own piece of paper (fold in half to sit like a tent card): • Don’t Digress • Get to the Point • Time Put the papers on the table in plain sight. They will act as constant reminders to everyone to avoid digression, be conscious of time, and get to the point!

16

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Internet Research
Internet search engine tips
1. Make your search specific by using more than one term or keyword. 2. Insert “+” before search terms to make sure the search engine looks for documents containing all of the words. (Some search engines do this automatically.) 3. Find out whether the search engine you’re using is case-sensitive. 4. Use “quotes” to search for a specific title or phrase. 5. Use the minus sign (-) to restrict the meaning of a word. For example, if you’re looking for information on computer bugs, use bugs -insects. 6. Experiment with different synonyms and closely related search terms. Use keywords and jargon from the industry or context. 7. To broaden your search, consider the general topic or category to which your subject belongs. 25

Finding the right search engine for the job
General search engines A9 AlltheWeb AltaVista AOL Search Bing (MSN) Exalead Google LookSmart Lycos PreviewSeek Snap Teoma-Search WiseNut Yahoo!

“Ask Me” search engines (search engines that can answer many fact-based questions) Answers AskJeeves BrainBoost Factbites Business and money education search engine GoVentureSearch.com Job search engines America’s Job Exchange CareerBuilder Dice Indeed

Questions to ask about a website
• Who created or sponsors the website? • Who created the content? • How much knowledge or expertise does the content author have? • Why was the content created? • When was the content posted? • When were the site and content last updated?

LinkedIn Monster SimplyHired Yahoo! Hot Jobs

Blog search engines (a blog is a web log—a public, collaborative journal) Blogdigger LjSeek Bloglines Sphere Blogpulse Technorati Google Blog Search
Continued on next page ...

Make learning faster, better, social, fun, and even addictive.

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17

Internet Research
Meta search engines (a meta search engine collects results from more than one search engine) Cacti Search Chubba Clusty Dogpile Don Busca GenieKnows Info Ixquick Mamma MetaCrawler metaEUREKA Mr.Sapo Pandia Search Central Search Zapmeta Specialty search engines Alexa (search engine that includes web traffic statistics) Checkdomain (searches availability of domain names) GoVentureSearch.com (business and money education) Findsounds (a sound search engine) Search engines that provide preview screenshots Exalead Kartoo Search TalkDigger ZapMeta Search engines that “cluster” results (search engines that group results according to topic) AllTheWeb AOL Search Clusty Gigablast GoVentureSearch.com SurfWax Web directories (a web directory is a topically organized collection of web links) Top9 About WebBrain Google Web Directory JoeAnt LookSmart Open Directory Project Deep web (web directories that reach information in databases standard search engines can’t access) Direct Search Invisible Web Directory Resource Discovery Network InfoMine Virtual Library 32

Image search engines (search engines that look for image files, including photos, clip art, banners, and icons) AltaVista Image Search American Memory Collections, Library of Congress Classroom Clipart Corbis Ditto Fabfotos Flickr Getty Images Google Image Search Hubble’s Greatest Hits (images from the Hubble telescope) Image Collections and Online Art (by the University of Michigan) ImageAfter National Geographic Photography Collection Picsearch SI Art Image Browser Smithsonian Photographic Collection TimeLife Pictures Yahoo! Image Search YotoPhoto
26 27

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Internet Research
Top Internet searches
Google 2009 1. Swine Flu 2. Susan Boyle 3. Jon and Kate 4. Adam Lambert 5. Rihanna (Chris Brown) 6. New Moon 7. Inauguration 8. Michael Jackson 9. Nadya Suleman 10. Missing Link Found Bing 2009 1. Michael Jackson 2. Twitter 3. Swine Flu 4. Stock Market 5. Farrah Fawcett 6. Patrick Swayze 7. Cash for Clunkers 8. Jon and Kate Gosselin 9. Billy Mays 10. Jaycee Dugard Yahoo! 2009 1. Michael Jackson 2. Twilight 3. WWE 4. Megan Fox 5. Britney Spears 6. Naruto 7. American Idol 8. Kim Kardashian 9. NASCAR 10. Runescape 28 Google 2005 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Janet Jackson Hurricane Katrina tsunami xbox 360 Brad Pitt Michael Jackson American Idol Britney Spears Angelina Jolie Harry Potter 29

Top 10 search engines (November 2009)
Ranked by Search Share (U.S., Home and Work). Provider 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Searches (000) Share of Searches

Google Search 6,546,172 65.4% Yahoo! Search 1,525,964 15.3% MSN/Windows Live/Bing Search 1,073,416 10.7% AOL Search 280,311 2.8% Ask.com Search 177,589 1.8% My Web Search Search 101,586 1.0% Comcast Search 47,746 0.5% NexTag Search 34,314 0.3% BizRate Search 29,044 0.3% 31 Yellow Pages Search 25,260 0.3%

Oasis.com
Access FREE resources!

GoVentureOasis.com provides free resources for gamified learning, and support and networking for users of GoVenture educational games and simulations.

www.GoVentureOasis.com
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19

Internet Research
10 most-visited websites in the world in 2009
WEBSITE URL DESCRIPTION
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. The company’s focus is developing search technology. A social utility that connects people, to keep up with friends, upload photos, share links and videos. Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! Search engine from Microsoft. An online collaborative encyclopedia. Free, automated weblog publishing tool that sends updates to a site via FTP. Music search engine and free MP3 & video streaming for all kinds of topics. Dialup access and content provider. Japanese version of Yahoo!

2005 RANKING

1. Google

www.google.com

Yahoo!

2. Facebook

www.facebook.com

Microsoft Network
(MSN)

3. Yahoo!

www.yahoo.com

Google

4. YouTube 5. Windows Live 6. Wikipedia 7. Blogger.com 8. Baidu.com 9. Microsoft Network (MSN) 10. Yahoo! (Japan)

www.youtube.com www.live.com www.wikipedia.com www.blogger.com www.baidu.com www.msn.com www.yahoo.co.jp

Baidu.com (Teng Xun) Myspace Windows Live

(Xin Lang News Center) YouTube Yahoo! (Japan)
33

FUNNY BUSINESS: Opportunity is everywhere
Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines. Some time later, the company received telegrams from both agents. The first said, “No business here... Aborigines don’t wear shoes.” The second one said, “Great opportunity here... Aborigines don’t wear shoes!”
34

20

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Writing Tips
Commonly confused words
Accept Except Advice Advise Affect Effect Allusion Illusion Already All ready Altogether All together Bear Bare Breath Breathe Capital Capitol Choose Chose Clothes Cloths Complement Compliment Conscience Conscious Council Counsel Dessert Desert Forth Fourth Hole Whole Insure Ensure Its It’s Kernel Colonel Lead Led Lightning Lightening Loose Lose Passed Past Peace Piece Principal Principle Quiet Quite Right Rite Stationary Stationery There They’re / Their Through Thorough To Too/ Two Waste Waist Weather Whether Where Were Whose Who’s Your You’re 35

Teacher
Commonly misspelled words
a lot amateur believe cemetery collectible committed conscientious definitely embarrass existence foreign grateful harass height hierarchy humorous independent inoculate jewelry (or jewellery) judgment/judgement leisure maneuver medieval millennium minuscule mischievous misspell noticeable occasionally occurrence pastime perseverance personnel precede

“ I wish I could improve my students’

privilege and to become more active learners. receive My curriculum offers limited flexreceipt ibility, but I want to prepare students recommend for success in the real world. If only reference they could experience the day-to-day realities of the workplace and relevant what their lives might be like rhythm in the future.” separate twelfth vacuum weird 36

desire to learn, to participate in class,

Read her story and solution on page 82

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21

Writing Tips
Alphabet of most looked-up words on Dictionary.com (2005)
LETTER MOST LOOKED UP WORD A affect B benevolent C cynical D definitely E effect F fallacious G gregarious H hyperbole I irony J jaded K karma L love M metaphor N naive O oxymoron P paradox Q quixotic R rhetoric S sex T theme U ubiquitous V virtue W whether X xenophobia Y yield Z zeal 37 38


Common writing errors
1) Comma splice—Independent clauses (complete thoughts) must be separated by a period or semi colon, not a comma. Incorrect: We thought we would have enough inventory to last until December, however, we ran out before November 15th. Correct: We thought we would have enough inventory to last until December. However, we ran out before November 15th. - OR We thought we would have enough inventory to last until December; however, we ran out before November 15th. 2) Run-on sentence—Occurs when independent clauses are fused together without necessary punctuation. Incorrect: Paula and Soo-Kim were determined to open a restaurant but they couldn’t decide whether to offer Cuban or Chinese cuisine in the end they chose to open a bakery instead. Correct: Paula and Soo-Kim were determined to open a restaurant, but they couldn’t decide whether to offer Cuban or Chinese cuisine. In the end, they chose to open a bakery instead.

FUNNY BUSINESS: Everybody, Somebody, Anybody, and Nobody
This is the story of four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn’t do it. Consequently, it wound up that Nobody told Anybody, so Everybody blamed Somebody. 3

22

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Writing Tips
3) Sentence fragment—To be legitimate, a sentence must be a complete thought, containing a subject (noun) and a verb. Incorrect: Jared finally reached Minneapolis. After driving all night. Correct: Jared finally reached Minneapolis after driving all night. 4) Missing comma after introductory phrase or subordinate clause—Common words that signal the need for a comma after an introductory phrase or clause include the following: when, if, before, after, although, because, following, having. Incorrect: After hosting the open house I was exhausted. Correct: After hosting the open house, I was exhausted. Incorrect: Having been denied a bank loan last year Aretha was not confident about her application. Correct: Having been denied a bank loan last year, Aretha was not confident about her application. 5) Misplaced or missing comma with non essential element—When a phrase or subordinate clause “interrupts” the main idea of a sentence, it needs to be separated from the main sentence by a comma on each end. Incorrect: Dr. Koul who started the research lab in 1976, will retire this year. Correct: Dr. Koul, who started the research lab in 1976, will retire this year. 6) Misplaced apostrophe—An apostrophe can indicate either possession (Gerald’s, the committee’s) or a contraction (don’t, he’s). In a contraction, place the apostrophe where the missing letter would appear. Incorrect: Its’ time to go. Correct: It’s time to go. When a noun is plural, place the apostrophe after the final s. Incorrect: The manager’s lounge was off-limits to junior staff members. (assuming there’s more than one manager) Correct: The managers’ lounge was off-limits to junior staff members. 7) Noun-pronoun disagreement—Collective nouns are singular nouns that indicate a group (e.g. committee, group, government, company, team). They require singular pronouns. Incorrect: The government will discuss their new immigration policy next week. Correct: The government will discuss its new immigration policy next week. Indefinite pronouns (e.g. no one, someone, everybody, anyone, each) are also singular. Incorrect: Each client will receive their information package at the door. Correct: Each client will receive his or her information package at the door. - OR Each client will receive an information package at the door. 8) Dangling modifier—Occurs when a phrase describes or limits a word (or words) that is not stated in the sentence. Incorrect: Forgetting to turn the lock, the shop door clanged shut behind him Correct: Forgetting to turn the lock, Bruce let the shop door clang shut behind him

COMMA TIP
Here’s an easy comma rule to remember. When used to join together two independent clauses, the following conjunctions must be preceded by a comma: For, And, Nor, But, Or, Yet, So.

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23

Writing Tips
When to use which and that
That introduces a clause that restricts the meaning of the word it describes. Example: The jewelry stall that Beth runs is open every Sunday. The writer is referring to the stall that Beth runs, as opposed, perhaps, to the stall that Geoff runs. The words “that Beth runs” provide essential information that the reader requires in order to understand the meaning of “the jewelry stall.” Which introduces a non-restrictive clause that is not essential to the meaning of the word it describes. Example: The jewelry stall, which Beth runs, is open every Sunday. This sentence assumes that the reader knows which stall is being discussed. The clause “which Beth runs” does not provide essential identifying information. It is, therefore, a non-restrictive clause and must be set off from the essential part of the sentence with two commas.

How to make your language inclusive
1) Avoid the generic he. There are several different ways to rewrite sentences that use he, his or him to indicate both men and women: • Include both masculine and feminine pronouns Every entrepreneur needs the support of his or her family. • Make the subject plural All entrepreneurs need the support of their families. • Eliminate the pronoun Entrepreneurs need family support. 2) Refer to ethnic groups by the name they prefer 3) Refer to the person, not the disability or sickness (e.g. a person with diabetes, rather than a diabetic) 4) Avoid using gender, race, or age as markers of identity Biased language: The male nurse checked the patient’s pulse. Unbiased language: The nurse checked the patient’s pulse.

“ One must learn by doing the thing; for though

you think you know it, you have no certainty, until you try.” —Sophocles

FUNNY BUSINESS: Choose your partners wisely
A very successful businessman had a meeting with his new son-in-law. “I welcome you into the family,” said the man. “To show you how much we care for you, I am making you a 50-50 partner in my business. All you have to do is go to the factory every day and learn the operation.” The son-in-law interrupted. “I hate factories. I can’t stand the noise.” “I see.” replied the father-in-law, “Well, then you’ll work in the office and take charge of some of the operations.” “I hate office work,” said the son-in-law. “I can’t stand being stuck behind a desk.” “Wait a minute,” said the father-in-law. “I just made you half owner of a money-making industry, but you don’t like factories, and won’t work in an office. What am I going to do with you?” “Easy,” said the son-in-law. “Buy me out.”
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educational games and simulations
(see page 73)

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25

Popular Slang
Selection of popular slang
2009 1. LOL 2. Tool 3. Crunk 4. Props 5. Emo 6. Jonesing 7. Boo 8. Shawty 9. Uber 10. AFK 11. Player 12. Baller 13. Peeps Laughing out loud Uncool person Extremely fun or exciting Praise Melodramatic Craving something Boyfriend or girlfriend Female Super Away from keyboard Male who dates many women Pro ball player and/or living extravagantly People or friends 2005 1. Chill/ Chill out 2. Tight 3. Dog/Dogg/Dawg 4. Cool 5. Dude 6. Whack/Whacked 7. Sick 8. Sweet 9. Trippin’ 10. Kick It Relax, hang out Nice or impressive Friend Neat, excellent Person, usually a guy Weird or strange Great or cool Wonderful Overreacting Relax
97

FUNNY BUSINESS: Pretending never pays
A young businessman had just started his own firm. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office. Wishing to appear the hotshot, the businessman picked up the phone and started to pretend he had a big deal working. He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, “Can I help you?” The man said, “Yeah, I’ve come to activate your phone lines.”
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Popular Slang
Selection of popular 80’s slang
As if Bogus Boss Don’t have a cow Dweeb Gag me with a spoon Get out! Gnarly Gross me out the door Hood Homeboy Mint Nice play Shakespeare Preppie Yeah, right! Not good Very cool Don’t panic Nerd Disgusting I don’t believe it Impressive Disgusting Neighborhood Friend Excellent That was a stupid or clumsy act Someone who dresses in expensive, tailored clothes That was a stupid or clumsy act Very cool That’s right Young Urban Professional Crib Don’t go there! Fly Get Over It Good to go NOT Stylin’

Selection of popular 90’s slang
All that and a bag a chips Back In the day Brutal Chick-flick Really great “When I was ...” Bad Movie that appeals mostly to women House or apartment Let’s stay away from that touchy topic! Cool Stop over-reacting All set The opposite Cool, used to describe hair or clothing I don’t care! Very, as in “wicked good” Good for you!
97

Whatever! Wicked You go, girl!

Smooth move, Ex-Lax Way cool Yeah! That’s the ticket Yuppie

“ We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”


—Marcel Proust

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27

World Facts
The three “worlds”
A French demographer, Alfred Sauvy, coined the term “Third World” in 1952, comparing the status of developing countries with the status of commoners (the “third estate”) during the French revolution. The terms “first” and “second” world derive from the Cold War era: democratic, capitalist nations perceived themselves as the “first” world and referred to communist bloc nations as the “second” world. The preferred term for poor countries is now “developing countries,” and the distinction between “first” and “second” world is no longer commonly used. Aboriginal peoples in various nations are sometimes referred to as the “fourth world.”

First World Second World Third World
68

Top 10 wonders of the world
1. Pyramids of Egypt at Giza 2. Great Wall of China 3. Taj Mahal 4. Serengeti Migration 5. Galapagos Islands 6. Grand Canyon 7. Machu Picchu 8. Iguazu Falls 9. Bali 10. Amazon Rain Forest 69

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World Facts
21 country profiles (Rank ordered by 2006 GDP per capita in US$)
POP BELOW POVERTY LINE UNEMPLOYMENT RATE OFFICIAL LANGUAGES

LIFE EXPECTANCY

INFLATION RATE

LITERACY RATE

POPULATION

MEDIAN AGE

(per Capita)

(millions)

(US$B)

Bermuda UAE US Canada Australia Japan Germany UK Sweden France Israel Saudi Arabia South Africa Russia Mexico Brazil China India Bangladesh Sudan Somalia

.066 3 298 33 20 127 82 61 9 61 6 27 44 143 107 188 1,313 1,095 147 41 9

40 28 37 39 37 43 43 39 41 39 30 21 24 38 25 28 33 25 22 18 18

78 75 78 80 81 81 79 79 81 80 80 76 43 67 75 72 73 65 62 59 48

98% 78% 99% 99% 99% 99% 99% 99% 99% 99% 95% 85% 86% 99% 92% 86% 91% 60% 43% 61% 38%

English Arabic English English/French English Japanese German English Swedish French Hebrew Arabic IsiZulu (&10 others) Russian Spanish Portuguese Mandarin English/Hindi Bangla Arabic Somali

$69,900 $45,200 $41,600 $33,900 $31,600 $31,600 $30,100 $29,800 $29,600 $25,000

2.1% 2.4% 5.1% 6.8% 5.1% 4.4% 4.7% 5.8% 9.9% 9.0%

19% 12% 16% N/A N/A N/A 17% N/A 7% 21% N/A 50%

2.8% 3.2% 2.2% 2.7% -0.3% 2.1% 0.5% 1.7% 1.3% 0.4% 4.0%

$2 $103 $318 $103 $551 $373 $127 $443 $40 $165 $51 $245 $214 $115 $752 $76 $9 $7 $0.20

(US$B)

(years)

(years)

$1 $60 $365 $120 $451 $801 $484 $104 $473 $43 $45 $53 $125 $224 $78 $632 $113 $13 $5 $0.60

Bermudian Dollar Emirati Dirham US Dollar Canadian Dollar Australian Dollar Yen Euro British Pound Swedish Kronor Euro Israeli Shekel Saudi Riyal Rand Ruble Mexican Peso Real Yuan Indian Rupee Taka Sudanese Dinar Somali Shilling
70

N/A 10.5%

$928 $1,727

$30,100 11.7%

2.0% $1,016

$13,100 13.0% $12,200 26.6% $11,000 $10,000 $8,300 $3,400 $2,100 $600 7.6% 3.6% 9.8% 8.9% 2.5% N/A

18% 12.7% 40% 22% 10% 25% 45% 40% N/A 4.0% 6.9% 1.8% 4.2% 7.0% 9.0% N/A

$6,800 20.0%

$2,100 18.7%



Signs of the zodiac
Aries Mar 21-Apr 19 Leo Jul 23-Aug 22 Virgo Aug 23-Sept 22 Libra Sept 23-Oct 22 Scorpio Oct 23 - Nov 21 Sagittarius Nov 22-Dec 21 Capricorn Dec 22-Jan 19 Aquarius Jan 20-Feb 18 Pisces Feb 19-Mar 20

Taurus Apr 20-May 20 Gemini May 21-Jun 21 Cancer Jun 22-Jul 22

CURRENCY

COUNTRY

EXPORTS

IMPORTS

GDP

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29

World Facts
U.S. and Canadian holidays
HOLIDAY
New Year’s Day Martin Luther King, Jr., Day Chinese Lunar/ New Year (Tiger) (Rabbit) (Dragon) Islamic New Year (Muharram) Lincoln’s Birthday Valentine’s Day Frederick Douglas Day President’s Day Family Day (Alberta) Ash Wednesday Orthodox Lent Begins Washington’s Birthday Muhammad’s Birthday (Mawlid al-Nabi) Harriet Tubman Day St. Patrick’s Day Spring Equinox Palm Sunday Daylight Savings Time Begins Jewish Passover Good Friday Easter Sunday Easter Monday Paul Robeson Day Orthodox Easter Sunday Cinco de Mayo Mother’s Day Malcolm X Day Victoria Day Memorial Day Flag Day Father’s Day Summer Solstice St. Jean-Baptiste Day (Quebec) Canada Day Independence Day African American Heritage Month Civic Holiday Labor Day Grandparent’s Day Fall Equinox Jewish New Year (Rosh Hashanah)
Observed in U.S. Observed in Canada

2010
Jan. 1 Jan. 18 Feb. 14

2011
Jan. 1 Jan. 17

2012
Jan. 1 Jan.16

Feb. 3 Dec. 7 Feb. 12 Feb. 14 Feb. 14 Feb. 15 Feb. 15 Feb. 17 Feb. 15 Feb. 22 Feb. 26 Mar. 10 Mar. 17 Mar. 20 Mar. 28 Mar. 14 Mar. 30 Apr. 2 Apr. 4 Apr. 5 Apr. 9 May 1 May 5 May 9 May 19 May 24 May 31 June 14 June 20 June 21 June 24 July 1 July 4 August Aug. 2 Sep. 6 Sep. 12 Sep. 23 Sep. 9 Nov. 26 Feb. 12 Feb. 14 Feb. 14 Feb. 21 Feb. 21 Mar. 9 Feb. 22 Feb. 15 Mar. 10 Mar. 17 Mar. 20 Apr. 17 Mar. 13 Apr. 19 Apr. 22 Apr. 24 Apr. 25 Apr. 9 Apr. 24 May 5 May 8 May 19 May 23 May 30 June 14 June 19 June 21 June 24 July 1 July 4 August Aug. 1 Sep. 5 Sep. 11 Sep. 23 Sep. 29 Jan. 23 Nov. 15 Feb. 12 Feb. 14 Feb. 14 Feb. 20 Feb. 20 Feb. 22 Feb. 22 Feb. 14 Mar. 10 Mar. 17 Mar. 20 Apr. 1 Mar. 11 Apr. 7 Apr. 6 Apr. 8 Apr. 9 Apr. 9 Apr. 15 May 5 May 13 May 19 May 21 May 28 June 14 June 17 June 20 June 24 July 1 July 4 August Aug. 6 Sep. 3 Sep. 9 Sep. 22 Sep. 17

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World Facts
U.S. and Canadian holidays
HOLIDAY
Ramadan Yom Kippur Columbus Day Thanksgiving Day Daylight Savings Time Ends Halloween Election Day Festival of Sacrifice (Eid al-Adha) Veteran’s Day Remembrance Day Canada’s National Child Day Thanksgiving Day Hanukkah Winter Solstice Christmas Eve Christmas Day Boxing Day Kwanzaa New Year’s Eve

2010
Aug. 11 - Sep. 9 Sep. 18 Oct. 11 Oct. 11 Nov. 7 Oct. 31 Nov. 2 Nov. 16 Nov. 11 Nov. 11 Nov. 20 Nov. 25 Dec. 5 - Dec.12 Dec. 21 Dec. 24 Dec. 25 Dec. 26 Dec.26-Jan. 1 Dec. 31

2011
Aug. 1 - Aug. 29 Oct. 8 Oct. 10 Oct. 10 Nov. 6 Oct. 31 <NONE> Nov. 6 Nov. 11 Nov. 11 Nov. 20 Nov. 24 Dec.22 - 29 Dec. 22 Dec. 24 Dec. 25 Dec. 26 Dec.26-Jan. 1 Dec. 31

2012
July 20 - Aug. 18 Sep. 26 Oct. 8 Oct. 8 Nov. 4 Oct. 31 Nov. 6 Oct. 12 Nov. 11 Nov. 11 Nov. 20 Nov. 22 Dec. 12 - Dec. 19 Dec. 21 Dec. 24 Dec. 25 Dec. 26 Dec.26-Jan. 1 Dec. 31
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Chinese animal zodiac
The Chinese divide time into 12-year cycles. Each year in the cycle is assigned a different animal. People born in that year are said to possess the traditional characteristics of the animal. Rat 1912, 1924, 1936, 1948, 1960, 1972, 1984, 1996 Ox 1913, 1925, 1937, 1949, 1961, 1973, 1985, 1997 Tiger 1914, 1926, 1938, 1950, 1962, 1974, 1986, 1998 Rabbit 1915, 1927, 1939, 1951, 1963, 1975, 1987, 1999 Dragon 1916, 1928, 1940, 1952, 1964, 1976, 1988, 2000 Snake 1917, 1929, 1941, 1953, 1965, 1977, 1989, 2001 Horse 1918, 1930, 1942, 1954, 1966, 1978, 1990, 2002 Ram 1919, 1931, 1943, 1955, 1967, 1979, 1991, 2003 Monkey 1920, 1932, 1944, 1956, 1968, 1980, 1992, 2004 Rooster 1921, 1933, 1945, 1957, 1969, 1981, 1993, 2005 Dog 1922, 1934, 1946, 1958, 1970, 1982, 1994, 2006 Pig 1923, 1935, 1947, 1959, 1971, 1983, 1995, 2007
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World Facts
World weather averages: temperature and precipitation
CITY JANUARY
Average Temperature (C/F) Average Precipitation (Millimeters)

APRIL
Average Temperature (C/F) Average Precipitation (Millimeters)

JULY
Average Temperature (C/F) Average Precipitation (Millimeters)

OCTOBER
Average Temperature (C/F) Average Precipitation (Millimeters)

Min
Boston New York City Detroit Washington DC Chicago Miami Nashville Atlanta New Orleans Kansas City Dallas Houston Las Vegas Phoenix Los Angeles San Diego Honolulu Anchorage Toronto Vancouver Athens Auckland Bangkok Beijing Berlin Cairo Cape Town Havana Hong Kong London Moscow Mumbai Paris Rome Sydney Jerusalem Tokyo -7/19 -4/25 -3/27 -8/18 -1/30

Max
2/36 3/37 6/43 0/32 8/46 91 94 53 86 51 71 117 125 117 33 64 89 18 20 79 48 104 20 69 218 62 79 8 4 46 5 15 71 33 54 39 2.5 56 71 89 132 48

Min

Max
89 81 64 84 71 81 109 94 122 81 107 91 8 10 25 18 48 10 64 84 23 97 58 17 42 3 48 58 137 37 37 0 42 51 135 28 135

Min
17/63 19/66 17/63 20/68 19/66 24/75 21/70 21/70 24/75 21/70 24/75 23/73 20/68 25/77 16/61 17/63 23/73 9/48 15/59 12/54 23/73 8/46 24/75 21/70 14/57 21/70 7/45 24/75 26/79 14/57 13/55 25/77 15/59 20/68 8/46 17/63 21/70

Max
27/81 28/82 28/82 31/88 27/81 31/88 32/90 31/88 32/90 32/90 34/93 33/91
39/102 40/104

Min
84 107 84 112 84 155 102 119 168 104 71 99 13 25 0 3 23 41 74 31 6 145 160 243 73 0 89 125 381 57 88 617 59 15 117 0 142 8/46 9/48 7/45 9/48 8/46 22/72 10/50 12/54 18/64 9/48 14/57 16/61 8/46 13/55 12/54 14/57 22/72 -2/28 4/39 7/45 15/59 11/52 24/75 6/43 6/43 18/64 11/52 23/73 23/73 8/46 3/37 24/75 8/46 13/55 13/55 15/59 13/55

Max
17/63 21/70 16/61 19/66 16/61 28/82 22/72 22/72 26/79 20/68 26/79 27/81 29/84 30/86 24/75 22/72 28/82 6/43 13/55 14/57 24/75 17/63 31/88 20/68 13/55 30/86 21/70 29/84 27/81 14/57 9/48 32/90 16/61 22/72 22/72 27/81 21/70 84 89 61 74 66 234 66 66 89 71 71 94 8 10 15 10 48 56 61 147 51 102 206 16 49 0 31 173 114 57 45 64 50 99 71 13 208
70

3/37 12/54 6/43 14/57 3/37 13/55 7/45 18/64 4/39 13/55 19/66 27/81 9/48 21/70 11/52 22/72 16/61 25/77 8/46 18/64 13/55 24/75 16/61 36/97 7/45 27/81 12/54 28/82 1050 21/70 12/54 19/66 20/68 26/79 -3/27 7/45 1/34 10/50 4/39 14/57 11/52 20/68 13/55 19/66 25/77 35/95 7/45 21/70 4/39 13/55 14/57 28/82 12/54 22/72 21/70 29/84 19/66 24/75 6/43 13/55 1/34 10/50 24/75 32/90 6/43 16/61 10/50 19/66 14/57 22/72 10/50 23/73 8/46 17/63

-7/19 -1/30

16/61 23/73 2/36 11/52 8/46 17/63 -6/21 3/37 2/36 13/55 7/45 17/63 -2/28 16/61 4/39 18/64 8/46 18/64 8/46 17/63 21/70 24/75 -15/5 -7/19 -9/16 -1/30 0/32 5/41 6/43 13/55 16/61 23/73 20/68 32/90 -10/14 1/34 -3/27 2/36 8/46 18/64 16/61 26/79 18/64 26/79 13/56 18/64 2/36 6/43 -16/3 -9/16 19/66 28/82 1/34 6/43 5/41 11/52 18/64 26/79 5/41 13/55 -2/28 8/46

27/81 23/73 28/82 18/64 26/79 23/73 3391 13/55 32/90 31/88 24/75 36/97 17/63 32/90 31/88 22/72 23/73 29/84 25/77 30/86 16/61 31/88 28/82

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Money Matters
U.S. currency markings
“This note is legal tender….” Legal statement that the bill can be used to measure and repay debts. Serial numbers No two notes of the same series and denomination have the same serial number.

Federal reserve bank seal U.S. money is distributed by 12 Federal Reserve Banks

Signatures Signatures of the Secretary of the Treasury and the Treasurer of the United States (the people in those positions at the time of printing.)

Series Year in which the bill design was first used. Not necessarily the year the bill was printed.

Whose faces are on U.S. bills?
$5 Abraham Lincoln

What does the U.S. Federal Reserve Bank do?
The Federal Reserve Bank acts as “a bank to the banks” by performing the following roles: • making and implementing monetary policy • acting as the government’s bank • supervising and regulating banks and financial institutions • providing banking services to banks and financial institutions There are 12 Federal Reserve Banks, each of which serves a different region. In Canada, the Bank of Canada performs the same role as the Federal Reserve Bank system. 78

$10 Alexander Hamilton

$20 Andrew Jackson

$50 Ulysses S. Grant

$100 Benjamin Franklin

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Money Matters
Map of U.S. Federal Reserve system districts

The 12 Federal Reserve System Districts

79

Security features of U.S. currency
• Heavyweight paper, made of cotton and linen. • Red and blue threads. Also embedded in the bill is a polyester thread with the bill denomination printed on it. • Microprint that is difficult to reproduce. • Clear, lifelike portraits.

• Intricate border with clear, unbroken lines. 80

FUNNY BUSINESS: What’s in a name?
The manager of a large office asked a new employee to come into his office. “What is your name?” was the first thing the manager asked. “John,” the new guy replied. The manager scowled. “Look, I don’t know what kind of a namby-pamby place you worked at before, but I don’t call anyone by their first name! It breeds familiarity, and that leads to a breakdown in authority,” he said. “I refer to my employees by their last name only - Smith, Jones, Baker - that’s all. Now that we’ve got that straight, what is your last name?” The new guy sighed and said, “Darling. My name is John Darling.” The manager said, “Okay, John, the next thing I want to tell you...” 
39

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Be a Teaching Superhero!
Energize your students by making learning fun and engaging. Gain the appreciation of parents by better preparing their children for success in the real world. Win the support of school administrators by creating a positive buzz in your school.

It’s possible with GoVenture educational games and simulations!

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Money Matters
Security features in Canadian bank notes

Security thread

Security thread

See-through Number When held up to the light, the irregular marks on the front and back of the bill form the numeral indicating the bill’s denomination.

Watermark
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Holographic stripe

Canadian coins
Because coins can last up to 20 times as long as bank notes, Canada no longer uses paper money for $1 and $2 denominations. In 1987, Canada replaced dollar bills with bronze-plated dollar coins. The coin is popularly called “the Loonie” because it’s engraved with an image of a loon. The two-dollar coin is twotoned: a nickel ring around an aluminum-bronze center. The first “toonie” was engraved with the image of an adult polar bear on an ice floe. 81

Faces on Canadian bills:
$5 Sir Wilfrid Laurier $10 Sir John A. MacDonald $20 Her Majesty Queen Elizabeth II $50 William Lyon Mackenzie King $100 Sir Robert Borden

educational games and simulations

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Money Matters
Milestones in the history of money
3000 BCE Banking develops in Babylonia 1200 BCE Cowrie shells used as currency in China 640 BCE Lydians (from Ancient Turkey) the first Westerners to use coins 405 BCE The Ancient Greeks hoard so many silver coins that Athens has to resort to using bronze. 350 BCE The normal lending rate in Ancient Greece is 10% interest. 275 BCE Romans are still using heavy bronze bars as currency, soon to be replaced by coins. 118 BCE The Chinese issue leather money, made of white deerskin. 30 BCE-14 CE Augustus Caesar reforms the Roman money system, issuing new coins and establishing new taxes: sales tax, land tax, and a poll tax. 270 CE Emperor Aurelian issues coins that are made of nearly pure gold. 435 CE Because of the Anglo-Saxon invasions, Britain stops using coins. 561 CE Britain resumes using coins. The first ones are minted by a French bishop, Liudard. 960 CE Chinese begin regularly issuing paper money. 1149 CE Chinese Hung Tsun publishes A Treatise on Coinage. 1232-53 CE Several Italian states issue gold coins. The florin, from Florence, is copied in other parts of Europe. 1275-92 CE Marco Polo learns of paper money in China. 1351 CE The weight of the English penny is reduced for the second time (having been first reduced in 1344). 1401 CE Founding of the Bank of Barcelona 1455 CE China stops issuing paper money. 1504 CE First shilling coins produced. 1599 CE Ounce for ounce, pepper is sometimes more valuable than gold. 1609 CE Bank of Amsterdam founded. 1619 CE Tobacco begins to be used as currency in Virginia. (The practice will continue for the next 200 years.) 1621 CE Maximum annual rate of interest in England is reduced to 8%. 1637 CE Wampum (shells) used as currency by American settlers. 1659 CE Oldest extant check issued in Britain. 1660 CE Goldsmiths’ receipts used in Britain as banknotes. 1694 CE Bank of England founded. 1699-1727 CE Sir Isaac Newton is master of the British mint. 1715 CE To cope with coin shortages, North Carolina makes 17 different forms of money legal coin, including wampum, tobacco, and Spanish coins. 1764 CE Britain prohibits colonies from issuing paper money. 1776 CE In The Wealth of Nations, Adam Smith shows advantages of paper money. 1780 CE Bank of Pennsylvania founded. 1789 CE U.S. Constitution gives the federal government power to create money. 1794 CE U.S. mint opens. 1787-1817 CE Shortage of copper and silver coins in Britain leads to use of foreign coins and privately-issued tokens to pay wages. 1820 CE Last silver British pennies produced. 1825 CE British banking crisis. In one year, 60 banks fail. 1837 CE American states allowed to issue paper money. 1840 CE U.S. establishes independent treasury. 1862 CE U.S. federal government places tax on state bank notes. 1873 CE Following the California gold rush, the U.S. converts to a gold standard. 1881 CE Postal money orders introduced in Britain. 1910 CE The Kirghiz people in Russia still use horses and sheep as money. 1935 CE Cowrie shells still used as currency in Nigeria. 1960 CE Primitive forms of money (such as shells and cattle) have mostly disappeared. 1995 CE Ninety percent of the total value of U.S. transactions for the year were paid for electronically. 1997 CE Rock star David Bowie issues Bowie Bonds. 1999 CE Single European currency (the Euro) adopted by Belgium, Germany, Spain, France, Ireland, Italy, Luxembourg, the Netherlands, Austria, Portugal and Finland. 85

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37

Consumer Protection
Typical frauds and scams
On the phone • Telemarketers promising prizes if you call a 1-800 or 1-900 number and “verify” your identity by giving your credit card. • Opportunities to “invest” in fraudulent schemes. • Bank examiner con: a so-called “bank examiner” says he needs your help to catch a bank teller suspected of theft. You are asked to withdraw a specified amount of cash from your account and hand it over to the “examiner” so he can test the teller’s honesty by re-depositing it. • Travel companies that say you’ve won a free trip or cruise, which you can claim once you join their travel club by purchasing a membership with your credit card. At the door • The pigeon drop. A stranger claims to have just found a large sum of money, which you can share if you give the stranger “good faith” money to keep until the money is claimed. • Funeral chasers. The con artist visits the family of the dead person, claiming the deceased ordered merchandise to be delivered the next day and there’s money due to pay for it. • Home repair. The con artist says there’s a problem with your house and offers to fix the problem for a low price. Once the work begins, however, major problems appear that cost more than the original quote. The “problems” might be fictional or actual damage caused by the con artist. In the mail • Stolen checks (especially routine checks that arrive at a predictable time each month, such as Social Security payments) • Fake contests. To claim your “prize,” you’re asked to make a small payment. On the computer • Virus. Computer program that infiltrates other programs and can damage software and hardware. • Worm. Computer program that sends copies of itself over a network. • Spam. “Junk” email. May contain worms. • Phishing. Spam email message from fraudsters trying to obtain personal and financial information (perhaps luring you to a website to update an “account” or collect a “refund”). • Spyware. Software that collects information about your Web surfing habits. You can protect yourself from computer threats by using up-to-date anti-virus, anti-spam, and anti-spyware software. Don’t open unidentified attachments or download a file from a dubious source. 67

“ The world does not pay for what a person

knows. But it pays for what a person does with what he knows.”  —Laurence Lee

38

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Consumer Protection
Unethical business practices
Greenwashing Greenwashing is a deceptive marketing technique whereby companies with environmentally damaging and unsustainable technologies create positive messages designed to lead consumers to believe their products and practices are safe and environmentally friendly. Bait and switch advertising Bait and switch advertising occurs when a seller advertises a product it has no intention of really selling. The purpose is to switch consumers from buying the advertised merchandise to buying another product that is more profitable for the seller. For example, a company advertises a radio for $50, but consumers who try to purchase it discover that the company really only stocks luxury radios for $75. 63 Shilling A shill is a person paid to appear as an unbiased, enthusiastic supporter of a company’s. The shill’s false endorsement inspires other customers to buy the product being sold. 63 Spamming Spamming is emailing people unsolicited advertising or promotional material (spam) that’s the Internet equivalent of junk mail. Pyramid scheme In a pyramid scheme, the first-level investor recruits people to make payments, offering the promise that these second-level investors will then be able to sign up others to make payments to them. The scheme eventually collapses when the number of new investors cannot support the upward payment structure. 64

How to protect yourself from fraud and identity theft
• Protect your Social Security number, bank account  and credit card numbers, PIN’s (personal identification numbers), passwords and other personal information. • Keep your financial trash “clean.” Don’t throw away old ATM or credit card receipts, bank statements, tax returns, or other documents containing personal information without shredding them first. • Use extra care with personal information on a computer or over the Internet. • Beware of offers that seem too good to be true.

Parent
“ Why is it that my children
know more about combat and sports than they do about business and life skills?”

“ A mind is a f ire to be kindled, not a vessel to be f illed.”


—Plutarch

Read his story and solution on page 86

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Consumer Protection
Hard times for corporate criminals
Convicted white-collar criminal Company Sentence Jeff Skilling Enron 24 years, 4 months Bernard Ebbers WorldCom 25 years Ivan Boesky Wall Street financier 3 years Michael Milken Drexel Burnham Lambert 10 years Charles Keating Lincoln Savings & Loan 12.5 years Martha Stewart Martha Stewart Living 5 months Dennis Kozlowski Tyco International 25 years Ernest Saunders Guinness 5 years Frank Quattrone Credit Suisse First Boston 18 months John Rigas Adelphia Communicatons 15 years Steve Madden Steve Madden Ltd. 3.5 years Sam Waksal ImClone Systems 7 years Fausto Tonna Parmalat 2.5 years 65

Employment scams
Beware of companies offering job listings or job searching for high fees. Most legitimate search agencies receive commissions from employers, not job seekers. Also beware of offers of start-up packages for stay-at-home work that sounds too good to be true.

FUNNY BUSINESS: Quality versus Price
Two barbershops were in red-hot competition. One put up a sign advertising haircuts for seven dollars. His competitor put up one that read, “We repair seven-dollar hair cuts.” 39

Quick Consumer Tips
Take a sober second thought when you encounter the following: • • • • • • • Extended warranties or service contracts. Credit insurance offers. Payday and tax refund loans. Rent-to-own offers. Real estate agents who claim to represent the buyer. Buy Here, Pay Here car lots. Any offer that sounds too good to be true— it probably is. 66

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Financial Planning
Einstein and the Rule of 72
Albert Einstein is credited with discovering the compound interest rule of 72: 72 ÷ interest rate = number of years it will take investment or debt to double Example: 72 / 10% interest = 7.2 years for an investment to double It’s rumored that Albert Einstein once said that compound interest is the most powerful force in the universe. 57

Common mistakes young people make with money
• Buying items you don’t need…and paying for them with interest • Getting too deeply in debt • Paying bills late or otherwise tarnishing your reputation • Having too many credit cards • Not watching expenses • Not saving for the future • Paying too much in fees • Not taking responsibility for personal finances

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Buying life insurance
Life insurance can be an important financial safety net. After the insured person dies, the beneficiary (person designated to receive the funds) receives a lump sum payment of thousands, normally hundreds of thousands, of dollars. This money can help pay the mortgage on the family home, funeral expenses, or day-to-day living expenses for the insured’s family. There are two main types of insurance: term and permanent. Term insurance provides coverage for a fixed number of years, whereas permanent insurance provides lifelong coverage. Permanent insurance policies normally have a “cash value,” which means you may be able to borrow money from the insurance company, using the value of your insurance policy as collateral. 58

Five things you should know about credit cards
• Use them wisely. Many cards carry an annual interest rate of more than 18%. • Look for the card that best suits your needs, and don’t be distracted by special offers. • Pay more than the minimum monthly payment to reduce interest charges. • Pay on time to avoid late penalties and a lower credit rating. • Keep your credit card numbers private and verify that online transactions are encrypted. 59

Five things you should know about checking accounts
• Shop around for the best service charges and the features that fit your needs. • Regularly update your checkbook. • Keep track of your daily balance so you won’t overdraw your account. • Use online banking to track transactions and reduce service charges. • Check your bank statement for errors. 60

“ What one has not experienced, one will never understand in print.”


—Isadora Duncan

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Financial Planning
Financial planning lifecycle
If you’re in high school… • Consider getting a part-time job. • Open a bank account. • Start the habit of monthly saving. • Take a personal finance class or join an investors’ club. • Research options for financing your higher education. If you’re in college or university… • Pay your bills on time. You’re starting to build your credit history now. • Think carefully about using your credit card. • Protect your Social Security Number and other private identification. • Consider getting part-time work in the professional field you’d like to enter after graduation. • Continue contributing to savings and investments. • Educate yourself about personal finance, through classes and reading. If you’re starting a career… • Use a budget to control spending. • Build a good credit history by keeping debt manageable and paying bills on time. • Start building retirement savings. • Consider purchasing life and disability insurance. If you’re starting a family… • Continue contributing to savings and investments. • Start thinking about buying your own home. • Purchase life, health, and home (or tenant’s) insurance. • Make a legal will. 60

Planning for retirement while you’re young
The more time you have to save, the greater returns you’ll earn through compound investment. Consider this scenario: Person A Invests $1,000 per year from age 20 to 30. 7% annual interest. Retirement income at age 65: $168,514 Person B Invests $1,000 per year from age 30 to 65. 7% annual interest. Retirement income at age 65: $147, 913.

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Bull and Bear markets

Bull market Period of rising prices in the stock market.

Bear market Period of declining prices in the stock market.

Early Years To mid 30s Get started! Growth-oriented.

Middle Years mid 30s – late 40s Build value and Invest! Diversify. Growth-oriented.

Pre-Retirement Years late 40s – retirement Consolidate! Diversify but reduce amount of high risk.

Retirement Years 60s and over Security! Income-oriented. More conservative.

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Financial Planning
How a small savings account can grow

$3,500 $3,000
ACCOUNT BALANCE

$3,333 $50 Monthly

$2,500 $2,000 $1,500 $1,000 $500 $50 Year 1 Year 2 Year 3 Year 4
YEARS ON DEPOSIT

$ $15 1,34 Mon 2 thly

$1 $7 0 M 14 on thl y

Year 5

3.5% interest rate compounded monthly for 5 years, initial deposit $50

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“ Experience is not what

Economic Development Professional
“ I help build economies at the grass-roots
level. It all starts with education. The more we can provide, and the faster we can provide it, the greater the chance and the impact of success.”

happens to you; it’s what you do with what happens to you.”  —Aldous Huxley

Read her story and solution on page 87

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The Job Market
20 worst-paying jobs in the United States in 2009
JOB MEAN ANNUAL SALARY (US$) 1. Combined food-preparation and serving workers (includes fast food) $17,400 2. Cooks, fast food $17,620 3. Dishwashers $17,750 4. Dining room and cafeteria attendants and bartender helpers $18,140 5. Shampooers $18,300 6. Counter attendants (cafeteria, food concession, and coffee shop) $18,520 7. Hosts and hostesses (restaurant, lounge, and coffee shop) $18,570 8. Cashiers $18,880 9. Amusement and recreation attendants $18,930 10. Ushers, lobby attendants, and ticket takers $19,100 11. Farm workers and laborers (crop, nursery, and greenhouse) $19,280 12. Waiters and waitresses $19,580 13. Personal and home care aides $19,690 14. Food preparation workers $19,850 15. Pressers, textile, garment and related materials $19,860 16. Gaming dealers $19,890 17. Lifeguards, ski patrol, and (other recreational safety workers) $19,930 18. Parking lot attendants $20,120 19. Food preparation and serving-related occupations $20,220 20. Cooks, short order $20,230 15

20 best-paying jobs in the United States in 2009
JOB MEAN ANNUAL SALARY (US$) 1. Surgeons $206,770 2. Anesthesiologists $197,570 3. Orthodontists $194,930 4. Obstetricians and gynecologists $192,780 5. Oral and maxillofacial surgeons $190,420 6. Internists $176,740 7. Prosthodontists $169,810 8. Physicians $165,000 9. Family and general practitioners $161,490 10. CEOs $160,440 11. Dentists $154,270 12. Psychiatrists $154,050 13. Pediatricians $153,370 14. Specialist dentists $142,070 15. Podiatrists $125,760 16. Lawyers $124,750 17. Natural science managers $123,140 18. Engineering managers $120,580 19. Pilots $119,750 20. Petroleum engineers $119,140 15

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The Job Market
25 occupations projected to grow fastest in the United States from 2006 to 2016
Industry 2006 2016 Change (%) 1. Management, scientific, and technical consulting services 920,900 1,638,700 78% 2. Services for the elderly and persons with disabilities 493,400 860,400 74% 3. Gambling industries 137,000 227,300 66% 4. Home health care services 867,100 1,347,600 55% 5. Educational support services, public and private 90,800 138,600 53% 6. Community care facilities for the elderly 639,400 960,100 50% 7. Other financial investment activities 306,600 449,500 47% 8. Facilities support services 122,800 179,100 46% 9. Securities and commodity contracts, brokerages, and exchanges 509,700 742,900 46% 10. Internet publishing and broadcasting 34,500 49,700 44% 11. Other investment pools and funds 45,000 63,900 42% 12 . All other ambulatory health care services 86,500 121,900 41% 13. Wireless telecommunications carriers (except satellite) 200,100 281,900 41% 14. Other automotive repair and maintenance 229,000 322,100 41% 15. Independent artists, writers, and performers 46,800 64,800 38% 16. Computer systems design and related services 1,278,200 1,767,600 38% 17. Residential mental health and substance abuse facilities 165,900 229,100 38% 18. Cable and other program distribution 144,300 197,800 37% 19. Museums, historical sites, and similar institutions 123,900 167,400 35% 20. Specialty (except psychiatric and substance abuse) hospitals, public and private 197,200 265,000 34% 21. Child day care services 806,700 1,078,400 34% 22. Veterinary services 278,000 371,000 33% 23. Data processing, hosting, and related services 261,600 348,000 33% 24. Other schools and instruction, public and private 285,100 379,200 33% 25 . Fitness and recreational sports centers 507,000 672,700 33% 16

Top five reasons people start businesses
1. To do work they love 2. To be their own bosses 3. To make more money 4. To create something people need 5. To pursue a challenge 17

Costs of starting a franchise (in US$)
• The average cost of starting a franchise is $143,260 . • 32% of franchisees invest between $100,000 and $300,000. • 26% invest less than $50,000. • 17% invest between $50,000 and $99,999. • 9% invest $300,000 or more. 18

“ I hear and I forget. I see and I remember. I do and I understand.”

—Confucius
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45

Biggest and Best
World’s largest public companies (by 2009 market value)
Company Industry Market Value (US$ billions) 1. ExxonMobil Oil and gas operations 335.54 2. PetroChina Oil and gas operations 270.56 3. Wal-Mart Retailing 193.15 4. China Mobile Telecommunications services 175.85 5. ICBC Banking 170.83 6. Microsoft Software & services 143.58 7. Procter & Gamble Household & personal products 141.18 8. AT&T Telecommunications services 140.08 9. Johnson & Johnson Drugs & biotechnology 138.29 10. Royal Dutch Shell Oil and gas operations 135.10 Corporate 2005 Ranking Headquarters United States ExxonMobil China General Electric United States Microsoft Hong Kong, China Citigroup China BP United States Royal Dutch Shell United States   Procter & Gamble United States HSBC Group United States Pfizer Netherlands Wal-Mart 76

Largest private companies in the United States (2009)
Company Industry Revenue Employees Corporate (US$ billions) Headquarters 1. Cargill Agribusiness 106.3 151,500 Minneapolis MN 2. Koch Industries Oil 100.0 80,000 Wichita KS 3. Chrysler Auto manufacturer 47.60 49,500 Auburn Hills, MI 4. GMAC Financial Services Asset management 35.45 22,700 Detroit, MI 5. Bechtel Technical consulting 18.1 40,000 San Francisco CA 6. Mars Food processing 30.0 70,000 McLean VA 7. HCA Hospitals 28.4 191,000 Nashville, TN 8. PricewaterhouseCoopers Accounting 26.2 163,000 New York NY 9. Publix Super Markets Supermarkets 24.1 144,000 Lakeland FL 10. Ernst & Young Accounting 21.4 144,441 New York NY 76

Best business schools (MBA programs)
School Location 1. Stanford Stanford, CA 2. Dartmouth (Tuck) Hanover, NH 3. Harvard Boston, MA 4. Chicago (Booth) Chicago, IL 5. Pennsylvania (Wharton) Philadelphia, PA School Location 6. Columbia New York City, NY 7. Cornell (Johnson) Ithaca, NY 8. Northwestern (Kellogg) Evanston, IL 9. Virginia (Darden) Charlottesville, VA 10. Yale New Haven, CT
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*Schools are ranked based on the return on investment their degrees provide to graduating learners (compensation five years after graduation, minus tuition and salary given up while attending school).

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Biggest and Best
The best (worst) foods*
Food Fat in Average Calories in Average Serving (Grams) Serving 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Eggs Benedict with Hollandaise Sauce 72 1,000 Cheeseburger 68 1,000 Duck Confit 60 1,000 Fondue 50 1,300 Fettuccine Alfredo 40 500 French Fries 30 to 50 600 to 1,000 Foie Gras 35 300 to 400 Chicken Hash 30 to 35 400 Fried Chicken 20 to 30 200 to 400 Lasagna 30 500

*Foods that taste great but have a large amount of fat and an exceptionally high number of calories.

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Five most expensive diseases
Disease Annual Healthcare Costs (US$ billions) 1. Heart Conditions 68 • Heart attacks • Arrhythmia • Chronic heart failure 2. Trauma 56 • Broken bones • Sprains and strains • Open wounds 3. Cancer 48 • Breast cancer • Prostrate • Skin cancer 4. Mental Illness 48 • Alzheimer’s and dementia • Schizophrenia and similar disorders • Attention deficit hyperactivity disorder 5. Respiratory Ailments 45 • Chronic Obstructive Pulmonary Disease (COPD) • Asthma 76
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

“ He helps others most,

who shows them how to help themselves.”  —A. P. Gouthey

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Biggest and Best
Top-earning CEO’s
2009 CEO Company Pay*
1. Lawrence J. Ellison Oracle 557 2. Ray R. Irani Occidental Petroleum 223 3. John B Hess Hess 155 4. Michael D. Watford Ultra Petroleum 117 5. Mark G. Papa EOG Resources 90 6. William R Berkley WR Berkley 87 7. Matthew K Rose Burlington Santa Fe 69 8. Paul Evanson Allegheny Energy 67 9. Hugh Grant Monsanto 65 10. Robert W. Lane Deere & Co 61

2005 CEO Company Pay*
1. Richard D. Fairbank Capital One Financial 249 2. Terry S. Semel Yahoo! 231 3. Henry R. Silverman Cendant 140 4. Bruce Karatz KB Home 136 5. Richard S. Fuld Jr. Lehman Bros. Holdings 123 6. Ray R. Irani Occidental Petroleum 81 7. Lawrence J. Ellison Oracle 75 8. John W. Thompson Symantec 72 9. Edwin M. Crawford Caremark Rx 70 10. Angelo R. Mozilo Countrywide Financial 69

* US$ Millions. Compensation rank is based on total compensation for latest fiscal year. Total compensation for each chief executive includes the following: salary and bonuses; other compensation, such as vested restricted stock grants, LTIP payouts and perks; and stock gains, the value realized by exercising stock options. 76

Most expensive homes in the world
Home Location Price Tag (US$ millions) 1. The Manor Los Angeles, CA, USA 150 2. Fleur De Lys Los Angeles, CA, USA 125 3. Updown Court Windlesham, England 117 4. Albemarle House Charlottesville, VA, USA 100 5. Tranquility Lake Tahoe, NV, USA 100 6. Villa La Palladiana Cap d’Ail, France 76
7. 8. 9. 10. Spectacular Limestone Mansion New York, NY, USA 75 Hummingbird Ranch Simi Valley, CA, USA 75 Cielo de Bonaire Mallorca, Spain 74 Le Belvedere Los Angeles, CA, USA 72

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Most expensive private islands
Island Name Location Price Tag (US$ millions)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Ronde Island Grenada, Caribbean 100 Caye Chapel Resort Belize 65 Great & Little Hans Lollik Islands Magen’s Bay, USVI 45 Motu Tane Bora Bora, French Polynesia 40 Charles Island Bahamas 39 Cerralvo Island Mexico 35 Hog Cay Bahamas 35 Agria Trias Athens, Greece 28 Chopawamsic Potomac River, Virginia 25 Garip Island Bademli, Turkey 25 76

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Biggest and Best
What it costs to live well in 20 U.S. cities*
City Annual expenses (Family of 4)
New York, New York 483,775 Boston, Massachusetts 407,152 Los Angeles, California 370,359 Washington, DC 311,868 Miami, Florida 308,430 Atlanta, Georgia 307,091 Honolulu, Hawaii 288,241 Houston, Texas 286,382 Seattle, Washington 282,907 Minneapolis, Minnesota 280,995 Chicago, Illinois 277,342 Philadelphia, Pennsylvania 259,810 Detroit, Michigan 239,867 Las Vegas, Nevada 239,821 New Orleans, Louisiana 239,741 Denver, Colorado 239,304 Charleston, West Virginia 236,996 Nashville, Tennessee 227,027 Portland, Maine 212,057 Anchorage, Alaska 200,063 *Annual expenses include: primary home, vacation home, cars, dining out, groceries, travel, health care, utilities, private school, college, savings, and miscellaneous expenses 76

The world’s growing number of billionaires
Year Number of billionaires
1986 140 2003 476 2006 793 2008 1,125 2009 793

76

Trainer
“ Expanding classroom
training is beyond our budget. eLearning has improved accessibility, but low participation and completion rates are hindering our progress. Training is critical to our organization, and I need to deliver what our people need, when they need it.”

Read her story and solution on page 85

World’s most expensive cars
2009 Car Price (US$)
1. Koenigsegg CCXR 2,173,950 2. Bugatti Veyron 16.4 2,027,760 3. Pagani Zonda Cinque Roaster 1,882,920 4. Bugatti Veyron 16.4 1,738,080 4. Pagani Zonda Cinque Coupé 1,738,080 5. Lamborghini Reventon 1,454,400 6. Pagani Zonda F Roadster 1,448,000 7. Maybach Landaulet 1,380,000 8. Pagani Zonda F Coupé 1,375,980 9. Leblanc Mirabeau 861,798 10. SSC Ultimate Aero 740,000

2005 Car Country of origin Price (US$)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Koenigsegg CCXR France 1,192,057 Pagani Zonda Roadster F Italy 667, 321 SSC Ultimate Aero United States 654,500 Leblanc Mirabeau Switzerland 645,084 Saleen S7 Twin Turbo United States 555,000 Koenigsegg CCR Sweden 545,568 Mercedes-Benz SLR McLaren Germany 452,750 Porsche Carrera GT Germany 440,000 Maybach 62 Germany 385,250 Maybach 57 S Germany 367,000
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49

Biggest and Best
Sports team valuations (US$ millions)
North America 2005 Baseball Highest New York Yankees 1,026 Boston Red Sox 617 Lowest Tampa Bay Devil Rays 209 Minnesota Twins 216 NASCAR Highest Roush Racing 218 Hendrick Motorsports 146 Lowest Valvoline Evernham Racing 22 Waltrip-Jasper Racing 23 Global 2008 1. Manchester United - soccer 2. Dallas Cowboys - football 3. Washington Redskins - football 4. New England Patriots - football 5. New York Yankees - baseball NBA Highest New York Knicks Los Angeles Lakers Lowest New Orleans Hornets Portland Trailblazers

543 529 225 227

NFL Highest Washington Redskins 1,423 New England Patriots 1,176 Lowest Minnesota Vikings 720 Atlanta Falcons 730

1,800 1,600 1,500 1,320 1,300

6. 7. 8. 9. 10.

Real Madrid - soccer Arsenal - soccer New York Giants - football New York Jets - football] Houston Texans - football

1,290 1,200 1,180 1,170 1,170

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The world’s wealthiest people (2009)
Billionaire Net worth Source of wealth Country of Citizenship (US$ billions) 1. William Gates III 40.0 Microsoft United States 2. Warren Buffett 37.0 Berkshire Hathaway United States 3. Carlos Slim Helú 35.0 Telecom Mexico 4. Lawrence Ellison 22.5 Oracle United States 5. Ingyar Kamprad 22.0 Ikea Sweden 6. Karl Albrecht 21.5 Aldi Sud Germany 7. Mukesh Ambaini 19.5 Overseas Reliance India 8. Lakshmi Mittal 19.3 Steel India 9. Theo Albrecht 18.8 Aldi Nord, Trader Joe’s Germany 10. Amancio Ortega 18.3 Inditex Group Spain 76

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Movies and Music
Most lucrative movie franchises (as of 2006)
Franchise Total gross Number of movies (US$ billions)
1. Star Wars 3.53 6 2. James Bond 3.33 21 3. Rocky 1.88 6 4. Jaws 1.31 4 5. Star Trek 1.31 10 6. Lord of the Rings 1.20 3 7. Indiana Jones 1.16 3 8. The Exorcist 1.07 4 9. Batman 0.99 5 76 10. Jurassic Park 0.96 3

Oasis.com

Top 20 movies of all-time, world-wide
Movie Worldwide Box Office Revenues (US$ millions)
1. Avatar (2009) $1,846 2. Titanic (1997) $1,835 3. The Lord of the Rings: The Return of the King (2003) $1,129 4. Pirates of the Caribbean: Dead Man’s Chest (2006) $1,060 5. The Dark Knight (2008) $1,002 6. Harry Potter and the Sorcerer’s Stone (2001) $969 7. Pirates of the Caribbean: At World’s End (2007) $958 8. Harry Potter and the Order of the Phoenix (2007) $937 9. Harry Potter and the Half-Blood Prince (2009) $934 10. Star Wars: Episode I - The Phantom Menace (1999) $922 11. The Lord of the Rings: The Two Towers (2002) $922 12. Jurassic Park (1993) $920 13. Harry Potter and the Goblet of Fire (2005) $892 14. Ice Age: Dawn of the Dinosaurs (2009) $888 15. Spider-Man 3 (2007) $885 16. Shrek 2 (2004) $881 17. Harry Potter and the Chamber of Secrets (2002) $866 18. Finding Nemo (2003) $865 19. The Lord of the Rings: The Fellowship of the Ring (2001) $861 20. Star Wars: Episode III - Revenge of the Sith (2005) $848

Access FREE resources!
GoVentureOasis.com provides free resources for gamified learning, and support and networking for users of GoVenture educational games and simulations.

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“ Genius without experience is like gold in the mine.”

—Anonymous

www.GoVentureOasis.com
51

Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

Movies and Music
10 celebrities earning the highest incomes
2009 Celebrity Income (US$ millions) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Oprah Winfrey George Lucas Steven Spielberg Madonna Tiger Woods Jerry Bruckheimer Beyonce Knowles Jerry Seinfeld Dr. Phil McGraw Simon Cowell 275 170 150 110 110 100 87 85 80 75 2005 Celebrity Income (US$ millions) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Steven Spielberg Howard Stern George Lucas Oprah Winfrey U2 Jerry Seinfeld Rolling Stones Tiger Woods Dan Brown Jerry Bruckheimer 332 302 235 225 110 100 90 90 88 84

“ Education is essential

to change, for education creates both new wants and the ability to satisfy them.” —Henry Steele Commager
76

20 all-time best-selling albums in the world
Album Artist Quantity (US$ millions) 1. Thriller Michael Jackson 60 2. Back In Black AC/DC 42 3. Their Greatest Hits 1971-75 The Eagles 41 4. Saturday Night Fever Soundtrack 40 5. Dark Side Of The Moon Pink Floyd 40 6. Come On Over Shania Twain 39 7. The Bodyguard Soundtrack 37 8. Bat Out Of Hell Meat Loaf 37 9. Sgt. Pepper’s Lonely Hearts Club Band The Beatles 32 10. Led Zeppelin IV Led Zeppelin 32 11. Dirty Dancing Soundtrack 32 12. Falling Into You Celine Dion 32 13. Let’s Talk About Love Celine Dion 31 14. Rumours Fleetwood Mac 30 15. Jagged Little Pill Alanis Morissette 30 16. Titanic Soundtrack 30 17. Millennium Backstreet Boys 30 18. 1 The Beatles 30 19. Abbey Road The Beatles 30 87 20. Bad Michael Jackson 29

88 89

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Movies and Music
25 top-selling artists of all time in the United States*
Artist Certified Units (US$ millions)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. The Beatles 169.0 Elvis Presley 118.5 Garth Brooks 116.0 Led Zepplin 109.5 Eagles 91.0 Billy Joel 79.5 Pink Floyd 73.5 Barbra Striesand 71.0 Elton John 69.0 AC/DC 68.0 The Rolling Stones 65.5 Aerosmith 65.5 Madonna 63.0 George Strait 62.5 Bruce Springsteen 62.5 Mariah Carey 61.5 Michael Jackson 60.5 Metallica 57.0 Van Halen 56.5 Whitney Houston 54.0 U2 50.5 Kenny Rogers 50.5 Celine Dion 49.0 Fleetwood Mac 48.5 Kenny G 48.0

“ I am always doing that which I

cannot do, in order that I may learn how to do it.”  —Pablo Picasso

* Totals are derived from cumulative album sales totals as of July 31, 2006 (U.S. only) 90

10 all-time best-selling singles in the world
Single Artist Worldwide sales (US$ millions)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Candle in the Wind (1997 Remake) Elton John 37 White Christmas Bing Crosby 30 Rock Around the Clock Bill Haley and His Comets 17 I Want to Hold Your Hand The Beatles 12 Hey Jude The Beatles 10 It’s Now or Never Elvis Presley 10 I Will Always Love You Whitney Houston 10 Hound Dog Elvis Presley 9 Diana Paul Anka 9 I’m a Believer The Monkees 8 (Everything I Do) I Do It for You Bryan Adams 8 91 92

93 94

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53

Movies and Music
16 Artists believed to have world-wide sales of 250 million records or more*
Artist Country Period Genre ABBA Sweden 70s-80s Rock/Pop Alla Pugacheva Russia 70s-00s Pop The Beatles UK 60s-70s Rock/Pop Bing Crosby U.S. 20s-70s Pop (Traditional) Chubby Checker U.S. 60s-00s Pop/R&B Sir Cliff Richard UK 50s-00s Pop Sir Elton John UK 70s-00s Piano Rock Elvis Presley U.S. 50s-70s Rock’N’Roll/Pop/Country/Gospel Frank Sinatra U.S. 30s-90s Pop (Traditional) Julio Iglesias Spain 70s-00s Pop (Latin) Led Zeppelin UK 60s-80s Hard Rock/Blues Rock/Folk Madonna U.S. 80s-00s Pop/Dance/Electronica Michael Jackson U.S. 60s-00s Dance-Pop/R&B/Urban/Dance/ Rock/New Jack Swing/Soul Nana Mouskouri Greece 60s-00s Pop Queen UK 70s-00s Arena/Glam/Heavy Metal/Progressive Rock Tino Rossi France 30s-80s Pop
* Explanation of how statistics were derived: “The world’s best selling music artists cannot be listed officially, as there is no organization that has recorded global music sales in the manner that the RIAA does in the United States. This list includes 16 artists who have made claims to be among the world’s top sellers. Artists are listed in alphabetical order, rather than by number of records sold. Equal weight is given to album and single sales, as well as paid downloads. Sources are typically fan sites, record labels, newspaper articles or manual addition of figures from various official sources. This means that these figures should be considered claims, not facts.” 95

Top-earning dead celebrities
Dead Celebrity Profession Earnings in 2005 (US$ millions) 1. Yves Saint Laurent Fashion designer 350 2. Richard Rodgers and Oscar Hammerstein Musical composer/Playwright/ 235 songwriter/producer 3. Michael Jackson Musician 90 4. Elvis Presley Singer/Peformer 55 5. J.R.R. Tolkien Novelist 50 6. Charles Schulz Cartoonist 35 7. John Lennon Musician 15 8. Dr. Seuss (Theodor Geisel) Children’s author 15 9. Albert Einstein Physicist 10 10. Michael Crichton Author 9 11. Jimi Hendrix Musician 8 12. Aaron Spelling TV Producer 8 13. Andy Warhol Artist 6 76

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Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

Toys, Games, and Electronics
Classic games inducted into Games Magazine’s Hall of Fame from 1984 to 2006*
Game Manufacturer Acquire Avalon Hill Axis & Allies Avalon Hill Blockhead! Pressman Bridgette Xanadu Leisure Ltd. Civilization Avalon Hill Clue Parker Brothers Diplomacy Avalon Hill Dungeons & Dragons Wizards of the Coast Magic: The Gathering Wizards of the Coast Mille Bornes Winning Moves Monopoly Parker Brothers Othello Mattel Pente Winning Moves Risk Parker Brothers Scrabble Milton Bradley Game Manufacturer The Settlers of Catan Mayfair Games Sorry! Parker Brothers Stratego Milton Bradley Taboo Milton Bradley Tribond Patch Products Trivial Pursuit Parker Brothers Twister Milton Bradley Twixt Kosmos (Funagain) Yahtzee Milton Bradley

“ Too often we give our 

*Games Magazine only considers games that have “met or exceeded the highest standards of quality and play value and have been continuously in production for at least 10 years.”
99

children answers to remember rather than problems to solve.”  —Roger Lewin

Top 10 toys*
2009 Category Winning Toy Toy of the Year Bakugan Battle Brawlers Battle Pack Series 1 Spheres from Spin Master, Ltd Top Infant/Preschool Toy Elmo Live from Fisher Price Girl Toy of the Year Playmobil Horse Farm from Playmobil USA Boy Toy of the Year Bakugan Battle Brawlers Battle Pack Series 1 Spheres from Spim Master, Ltd Game of the Year Bananagrams LLC from Bananagrams

2006 Winning Toy FLY Pentop Computer from Leap Frog Weebles Weebly Wobbly Treehouse from Playskool Dora’s Talking Kitchen from Fisher Price Tyco R/C Shell Shocker Hullabaloo from Cranium / Apples to Apples from Out of the Box Publishing Dora The Explorer LEGO Star Wars from LEGO Systems 20Q from Radica Air Hogs Dominator from Spin Master 100

Property of the Year Bakugan from Cartoon Network Activity Toy of the Year Crayola Color Wonder Magic Brush from Crayola Electronic Entertainment Fur Real Friends Biscuit My Lovin’ Pup Toy of the Year from Hasbro Outdoor Toy of the Year Crayola 3D Sidewalk Chalk from Crayola
* Awarded annually by the Toy Industry Association of America

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55

Toys, Games, and Electronics
25 all-time classic toys still on the market today
Year Introduced Toy Manufacturer 1867 Parcheesi Game Milton Bradley Co., Div. of Hasbro, Inc. 1903 Crayola Crayons Binney & Smith, Inc. 1903 Teddy Bears Made by many companies today. 1914 Tinkertoys Playskool, Div. of Hasbro, Inc. 1916 Lincoln Logs K’NEX Industries, Inc. 1929 Yo-Yo Duncan Toys Company 1930 LEGO Building Sets LEGO Systems, Inc. 1934 Sorry Game Parker Brothers, Div. of Hasbro, Inc. 1938 View-Master 3-D Viewer Fisher-Price, Div. of Mattel, Inc. 1943 Chutes and Ladders Milton Bradley Co., Div. of Hasbro, Inc. 1948 Scrabble Game Milton Bradley Co., Div. of Hasbro, Inc. 1949 Clue Parker Brothers, Div. of Hasbro, Inc. 1950 Silly Putty Binney & Smith, Inc. 1952 Mr. Potato Head Playskool, Div. of Hasbro, Inc. 1954 Matchbox Cars Mattel, Inc. 1956 Play-Doh Hasbro, Inc. 1959 Barbie Mattel, Inc. 1960 Etch-A-Sketch The Ohio Art Company 1963 G.I. Joe Hasbro, Inc. 1963 Easy Bake Oven Hasbro, Inc. 1966 Spirograph Hasbro, Inc. 1966 Twister Milton Bradley Co., Div. of Hasbro, Inc. 1967 Battleship Milton Bradley Co., Div. of Hasbro, Inc. 1970 Nerf Balls Hasbro, Inc. 1979 Rubik’s Cube OddzOn, Div. of Hasbro, Inc. 103

FUNNY BUSINESS: Beware of consultants
A little field mouse was lost in a dense wood, unable to find his way out. He came upon a wise old owl sitting in a tree. “Please help me, wise old owl, how can I get out of this wood?” said the field mouse. “Easy,” said the owl, “Grow wings and fly out, as I do.” “But how can I grow wings?” asked the mouse. The owl looked at him haughtily, sniffed disdainfully, and said, “Don’t bother me with the details, I only advise on strategy.” 3

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Toys, Games, and Electronics
Popular computer and video games
Age of Empires Age of Empires II: The Age of Kings Baldur’s Gate II Battlefield 1942 Battlefield 2 Call of Duty: Modern Warfare 2 Civilization III Command & Conquer: Red Alert Diablo Diablo II Doom II Final Fantasy Gran Turismo Grand Theft Auto Guild Wars & Guilld Wars Factions Half-Life Half-Life 2 Halo Halo 2* Halo 3 Medal of Honor: Allied Assault Microsoft Flight Simulator Myst Pokemon Ragnarak Online Riven Rollercoaster Tycoon Spore Starcraft StarCraft: Brood War Super Mario Brothers The Elder Scrolls III: Morrowind The Sims** The Sims 2 ** The Sims 3 Theme Hospital Tomb Raider Tomb Raider II Unreal Tournament Warcraft II Warcraft III World of Warcraft Wii (Sports, Fit)

*Halo 2 had sales of over US$100 million on the first day of launch. **One of the top selling computer games of all time, The Sims has shipped over 50 million units in 17 languages.

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Top 10 video game titles
2009 2005 Rank Title Platform Publisher Rank Title Platform Publisher 1. Call of Duty: 1 Madden NFL 06 PS2 Electronic Arts Modern Warfare 2 Xbox 360 Activision 2 Pokemon Emerald GBA Nintendo 2. Wii Fit w/ balance board Wii Nintendo 3 Gran Turismo 4 PS2 Sony 3. Wii Sports Resort w/ 4 Madden NFL 06 XBox Electronic Arts MotionPlus Wii Nintendo 5 NCAA Football 06 PS2 Electronic Arts 4. Mario Kart Wii w/ wheel Wii Nintendo 6 Star Wars: Battlefront II PS2 LucasArts 5. Wii Play w/ remote Wii Nintendo 7 MVP Baseball 2005 PS2 Electronic Arts 6. Halo 3: ODST Xbox 360 Microsoft 8 Star Wars Episode III PS2 LucasArts 7. Pokemon Platinum DS Nintendo 9 NBA Live 06 PS2 Electronic Arts 109 8. Call of Duty: 10 Lego Star Wars PS2 EIDOS Modern Warfare 2 PS3 Activision 9. Madden NFL 10 Xbox 360 Electronic Arts 10. New Super Mario Bros. Wii Wii Nintendo

“ The art of progress is to preserve order amid change and to preserve change amid order.”


—Alfred North Whitehead 57

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Toys, Games, and Electronics
Top 15 massively multiplayer online games (MMOGs) by estimated number of subscribers*
MMOG Subscribers as of June 2006 World of Warcraft 6,600,000** Lineage 1,497,287 Lineage II 1,302,340 RuneScape 781,776 Second Life 750,000** Final Fantasy XI 500,000 Ever Quest 200,000 Ever Quest II 175,000 Star Wars Galaxies 170,000 City of Heroes/ Villians 160,000 Ultima Online 135,000 Eve Online 125,625 Dark Age of Camelot 125,000 Toontown Online 110,000 Dragons and Dungeons Online 90,000 Dofus 80,000 All Others 414,712
* Figures are for the world market ** As of early 2007, World of Warcraft subscribers total over 8 million and Second Life over 5 million. at www.GoVentureWorld.com
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Real profits from virtual worlds
Many enterprising people are now making real money selling the in-game items, currencies and real estate found in leading MMOGs. Some reports claim that people are making $40,000 a year, and even more, “doing business” in virtual worlds. Other reports claim that over US$1 billion of virtual product and services are being exchanged every year. 76 108

10 most wished-for consumer electronics
(December 2006) 1. 2. 3. 4. 5. MP3 players DVD players/recorders Digital cameras Laptops PCs 6. 7. 8. 9. 10. TVs Video games consoles Cell phones Camcorders HDTV gear

Top consumer electronic wish list items for teens (December 2006)
1. MP3 players 2. Video game consoles 3. Computers

Find out more about the new GoVenture World MMOG

FUNNY BUSINESS: Start with the end in mind
A man was driving along a freeway when he noticed a chicken running alongside his car. He was amazed to see the chicken keeping up with him because he was doing 50 MPH. He accelerated to 60, and the chicken stayed right next to him. He speeded up to 75 MPH, and the chicken passed him. The man noticed the chicken had three legs, so he followed the chicken down a road and ended up at a farm. He got out of his car and saw that all the chickens had three legs. He asked the farmer “What’s up with these chickens?” The farmer said “Well, everybody likes chicken legs. I bred a three legged-bird. I’m going to be a millionaire.” The man asked him how they tasted. The farmer replied, “Don’t know, haven’t caught one yet.”

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Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

Toys, Games, and Electronics
10 consumer electronics most likely to be gifts
2009 1. Laptops 2. MP3 player/portable digital media player 3. Flat panel TV 4. Video games consoles 5. Digital Camera 6. E-book reader/Kindle 7. Apple iPhone 8. Blu-ray player 9. Desktop PC 10. Smart phone 2006 1. Digital cameras 2. Cell phones 3. MP3 players 4. Video games consoles 5. Portable CD players 6. Carry cases 7. Cordless phones 8. More memory for digital cameras 9. Laptops 10. Clock radios 30

19th-century toy advertisement

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Consumer electronics statistics
During the 2009 holiday season, industry analyists made the following predictions: • 80% of adults plan on buying consumer electronics in the holiday season • Gift spending increases despite a drop in overall holiday spending • Consumers plan to spend an average of $222 on consumer electronics over holidays • 48% plan on buying a consumer electronic product for themselves this holiday season • Consumer electronics comprise 4 of top 10 items on holiday gift wish lists During the 2006 holiday season, industry analyists made the following predictions: • Consumer electronics would account for a quarter of all gifts purchased • US$21 billion in revenues would be generated from the sale of consumer electronics • Consumers would spend an average of US$195 on consumer electronics 111

Highlights in the history of computer and video gaming
1952 A.S. Douglas creates computer Tic-Tac-Toe on a EDSAC vacuum-tube computer 1958 William Higinbotham creates first video game, “Tennis for Two” 1962 Steve Russell uses a mainframe computer to create SpaceWar! 1967 Ralph Baer writes the first videogame for a TV set, Chase 1971 Nolan Bushnell and Ted Dabney create the first arcade game, Computer Space 1972 Magnavox releases first video game console for home use, Odyssey 1975 Atari releases Pong as a home video game 1976 Fairchild releases first programmable home game console, Fairchild Video Entertainment System 1980 Atari registers “Asteroids” and “Lunar Lander” with the Copyright office 102

“ Imagination is more important than knowledge.

For while knowledge def ines all we currently know and understand, imagination points to all we might yet discover and create.”  —Albert Einstein
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

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Marketing and Advertising
Birth stories of famous brands
Ivory Soap William Procter and John Gamble started business selling candles and soap from a wheelbarrow. In 1879 John Gamble developed a formula for an inexpensive white soap. A workman accidentally left the soap machine running while he went to lunch. Air entered the soap mixture, creating the phenomenon of a floating soap. The soap’s name - Ivory -was inspired by a Bible passage containing the words “out of ivory palaces.” Arm and Hammer The Church and Dwight Co.was formed in 1847. It is commonly recognized by its Arm and Hammer trademark, which is modeled after Vulcan, the mythological god of fire and metalworking. The company issued its first bird cards 100 years ago in an effort to raise public awareness of threatened wildlife. Baking soda bird cards, especially those illustrated by Louis Agassiz Fuertes, are highly collectible today. Dutch Boy Paints The “Dutch Process” for making paint, adopted by the Dutch Boy Co., originated with two chemists in 16th- century Holland. The Dutch Boy icon was created to symbolize its superior method for creating paint. However, Michael E. Brady, the nine-year-old boy who became the inspiration for this famous trademark, wasn’t Dutch at all. He was an Irish American who lived near the artist commissioned to create the logo. Hamilton Watch Company The Hamilton Co. produced its first watch in 1893. Its “Broadway Limited” watch – dubbed the “Watch of Railroad Accuracy” - was produced to keep railways on time and on track. During World War Two, Hamilton produced nearly one million watches for military use. Innovative firsts of the Hamilton Watch Company include the first battery-powered watch (the 1957 Ventura) and the first digital watch (the1972 Pulsar.) Armour & Co. Bitten by the gold-rush bug, Philip Armour walked from New York to San Francisco. When that didn’t pan out, he headed home. A stop in Milwaukee impressed him and he decided to stay. Looking to invest, he bought into a packing company. In 1864, with the $2 million he made in the New York pork market, he opened the Armour Meat Packing Co. Today we know his hot dogs as the “dogs kids love to bite.” Gillette King Camp Gillette’s father was a part-time patent agent and inventor. Seventeen-year-old Gillette became a traveling salesman and, following in his father’s inventive footsteps, tried to improve the products he sold. While shaving one morning on the road, he had a brainstorm – to develop a razor that had a safe, inexpensive and disposable blade. His 1904 patent of the double-edged “safety razor” blade changed the history of shaving. Hallmark Joyce Hall began selling products door-to-door at age 8 in his hometown of Norfolk, Nebraska. In 1910, at age 17, he moved to Kansas City to promote his brother’s postcard business. Greeting cards were soon added to the Hall Brothers Co. product line. In 1925, the term Hallmark was first used on the backs of cards. Today, the slogan – “when you care enough to send the very best” – is synonymous with Hallmark. Carnation Milk In 1899, Grocer E. A. Stuart founded the Pacific Coast Condensed Milk Company in Kent, Washington. In searching for a perfect name for his product, Stuart passed a store window with a cigar display, proclaiming their name – Carnation. He thought the name to be silly for cigars, but perfect for his new milk products. The 1907 slogan, “milk from contented cows,” referred to the happy cows grazing in the lush Pacific Northwest. Goodyear Tire Company Charles Goodyear discovered “vulcanized” rubber by accident. Mid-19th-century rubber products cracked in the cold or melted in the heat. While showing off one of his “improved rubber experiments” in a general store, Goodyear accidentally dropped some rubber mixed with sulfur on a pot-bellied stove. The resulting tough substance – patented in 1844 as vulcanized rubber revolutionized the rubber industry. 1

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Marketing and Advertising
Birth stories of famous brands
Jell-O In 1845, Peter Cooper, inventor and founder of Cooper Union, obtained the first patent for a gelatin dessert. In 1897, Pearl Wait, a cough medicine maker from Leroy, New York obtained the patent and added fruit flavoring to the gelatin, calling it Jell-O. The business was sold two years later for $450 to Orator F. Woodward. Today, 158 products are made under the Jell-O brand name and 300 million boxes are sold annually. Morton Salt In 1848, Alonzo Richmond arrived in Chicago to launch his salt distribution business. The westward movement created a great demand for salt, and his company thrived. In 1886, Joy Morton acquired a major interest in the company, and by 1910, it was renamed the Morton Salt Co. The “umbrella girl” and her accompanying slogan – “When it rains, it pours” – have endured since their first advertising appearance in 1911. Shredded Wheat In 1892, Henry Perky invented a machine to make the shredded wheat biscuit. He really wanted to sell the machine, but tried to promote his idea by delivering “Cereal Machine Company” biscuits by horse-drawn carriage. People were more interested in his biscuits than the machines, so he opened a bakery and added the name Shredded Wheat Company. Millions of biscuits later, shredded wheat remains a breakfast favorite. John Deere John Deere began his career as a blacksmith. Upon moving from Vermont to Illinois in search of better economic opportunities, he found that cast iron plows brought from the East were too flimsy for farming the Midwest soil. In 1837, using a broken saw blade, he fashioned a steel plow that proved to be perfect for prairie needs. His small blacksmith shop grew into the industrial giant that today serves more than 160 countries. Post In 1895, C. W. Post made his first batch of the cereal beverage - Postum. Grape Nuts, one of the first cold cereal products, followed in 1897. His 1904 corn flake product, Elijah’s Manna, was later renamed Post Toasties. Post Bran Flakes was introduced in 1922. Although the original Postum Cereal Co. no longer exists, Kraft General Foods Co. still markets its many cereals under the respected “Post” brand name. Minute Tapioca In 1894, a sailor became ill in Boston. His landlady offered to make him a pudding from the cassava roots he had brought from his journeys. The pudding proved tasty, but to create a smoother consistency, the sailor suggested first putting the roots through a coffee grinder. The creamy tapioca pudding was a hit with her boarders. That year, J. S. Whitman bought the landlady’s recipe rights and the Minute Tapioca Co. was born. Quaker Quaker’s history traces back to 1901 when several top oat-milling companies incorporated under the name Quaker Oats Co. The Quaker Oats Man is one of the oldest advertising characters still in use. Although none of the founding owners were Quakers, the image was chosen to represent purity, simplicity and quality. In 1877, this image became the first registered trademark for a breakfast cereal.

FUNNY BUSINESS: Making the competition work for you
A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read “BEST DEALS.” He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading “LOWEST PRICES.” The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his 3 own shop. It read: “MAIN ENTRANCE.”

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Marketing and Advertising
Birth stories of famous brands
Welch’s In 1849, after cultivating 22,000 grape seedlings, Ephraim Wales Bull finally grew a vine that yielded grapes with the flavor and appearance he was seeking. By 1854, he had raised enough vines to start selling grapes. He called them “Concord Grapes” after the Massachusetts town where he conducted his experiments. Today Welch’s is headquartered in Concord, right near Bull’s original parent vine. Wells Fargo When Henry Wells and William Fargo opened for business in 1852, they offered both banking and express delivery. Their remarkably rapid Concord stagecoach could hold up to 18 passengers, traveled 5 miles per hour, and changed horses every 12 to 20 miles. Today, Wells Fargo’s diversified financial services company has more than $300 billion in assets. Wrigley’s In 1891, 29-year-old William Wrigley Jr. arrived in Chicago with $32. He began selling baking powder and came up with the idea of offering two free packages of chewing gum with each can. People were more interested in the chewing gum, so Wrigley began to market gum under his own name. He introduced Juicy Fruit in 1893 and Spearmint a year later. Today, the Wrigley Co. operates 14 factories around the world. 1

Highlights in the history of American advertising
1704 First newspaper advertisement for Long Island real estate published in the Boston News-letter 1742 Benjamin Franklin publishes first American magazine ads 1843 First ad agency opens in Philadelphia 1880 John E. Powers the first full-time copywriter for a retail business 1882 Procter & Gamble budgets $11,000 to advertise Ivory soap 1883 First issue of Ladies’ Home Journal 1915 W.K. Kellogg spending $1 million a year on advertising 1917 American Association of Advertising Agencies founded 1922 Long Island real estate company buys first radio commercials 1938 More advertising dollars spent on radio ads than on magazine ads 1942 War Advertising Council helps prepare voluntary ads for war support 1953 Advertising Research Foundation established 1958 Subliminal ads prohibited by National Association of Broadcasters 1964 The New Yorker stops carrying cigarette ads 1967 Mary Wells first woman to lead a major ad agency 2

The first paper package advertising
In China’s Hunan Province, archaeologists have discovered what seems to be the first paper package advertisement, dating back to the late 13th or early 14th century. The paper seems to have served as a wrapping for paint pigment. Its copy boasts, “Compared with other oil paints, the tint of our product is unique.” 4 5

“ Education is an admirable thing,

but it is well to remember from time to time that nothing that is worth knowing can be taught.”  —Oscar Wilde

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Marketing and Advertising
Top 10 advertising slogans*
Slogan Company 1. Diamonds are forever DeBeers 2. Just do it Nike 3. The pause that refreshes Coca-Cola 4. Tastes great, less filling Miller Lite 5. We try harder Avis 6. Good to the last drop Maxwell House 7. Breakfast of champions Wheaties 8. Does she ... or doesn’t she? Clairol 9. When it rains it pours Morton Salt 10. Where’s the beef? Wendy’s Average number of ads Americans are exposed to on a daily basis: 245, more than 100 of which come from TV. If you counted the number of brand names and product labels we see every day, as well as the number of ads we see but take no notice of, that number would be even higher. 7

Top 10 advertising icons*
Advertising icon Product 1. The Marlboro Man Marlboro cigarettes 2. Ronald McDonald McDonald’s restaurants 3. The Green Giant Green Giant vegetables 4. Betty Crocker Betty Crocker food products 5. The Energizer Bunny Eveready Energizer batteries 6. The Pillsbury Doughboy Assorted Pillsbury foods 7. Aunt Jemima Aunt Jemima pancake mixes and syrup 8. The Michelin Man Michelin tires 9. Tony the Tiger Kellogg’s Sugar Frosted Flakes 10. Elsie Borden Dairy products

Manager
“ Competition is increasing,
but so are our opportunities for growth. I wish my employees had the experience they need to make better decisions — ultimately to improve organizational performance. Training is an investment I’m willing to make, but the benef it must be clear.”

Top 10 Advertising jingles*
Jingle Company/Product 1. You deserve a break today McDonalds 2. Be all that you can be U.S. Army 3. Pepsi Cola Hits the Spot Pepsi Cola 4. M’m, M’m good Campbell’s Soups 5. See the USA in your Chevrolet GM 6. I wish I was an Oscar Meyer Wiener Oscar Meyer 7. Double your pleasure, double your fun Wrigley’s Doublemint Gum 8. Winston tastes good like a cigarette should Winston 9. It’s the Real Thing Coca Cola 10. A little dab’ll do ya Brylcreem *Selected by the editors of Advertising Age

6

Read his story and solution on page 84

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Inventors and Inventions
Technology Timeline: 1752-1990
Technology Year invented Lightning rod 1752 Submarine 1776 First U.S. patent 1790 Cotton gin 1794 Spray gun 1803 Coffee pot 1806 Steamboat 1807 Armored warship 1813 Electromagnetic motor 1830 Reaping machine 1831 Sewing machine 1833 Threshing machine 1834 Revolver 1836 Ether anesthesia 1842 Vulcanized rubber 1843 Telegraph 1844 False teeth 1845 Passenger elevator 1857 Burglar alarm 1858 Oil well 1859 Repeating rifle 1860 Roller skates 1863 Oil pipeline 1864 Barbed wire 1867 Pneumatic subway 1870 Typewriter 1873 Electric dental drill 1875 Telephone 1876 Phonograph 1877 Incandescent light bulb 1879 Hearing aid 1880 Electric fan 1882 Skyscraper 1885 “Platter” record 1887 Kodak camera 1888 Dishwasher 1889 Escalator 1891 Gasoline powered car 1892 Zipper 1893 Player piano 1897 Submarine 1898 Shaving 1901 Air conditioning 1902 Airplane 1903 Model T 1908 Hydrofoil 1919 Television 1927 Frozen food 1929 Defibrillator 1932 Chair lift 1937 Nylon 1938 Digital computer 1939 Jeep 1940 Atomic bomb 1945 Polaroid camera 1947 Electric guitar 1948 Nuclear submarine 1955 Polio vaccine 1957 Laser 1960 Computer operating system 1964 Minicomputer 1965 Moon landing 1969 Optical fiber 1970 Video game 1972 Barcode 1974 Microsoft 1975 Super computer 1976 Human powered flight 1979 Space shuttle 1981 Artificial heart 1982 PC 1983 Genetic engineering 1985 Graphic user interface 1988 Hubble telescope 1990
19 20

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Inventors and Inventions
Inventors & inventions from the National Inventors Hall of Fame
Invention Inventor Airplane Orville and Wilbur Wright Artificial heart: soft shell mushroom shaped heart Willem J. Kolff Aspirin: Acetylsalicylic acid Felix Hoffman Automobile: transmission mechanism Henry Ford Engine starting device; engine starting, lighting and ignition system Charles Franklin Kettering Calculator: calculating machine William Seward Burroughs Car radio William P. Lear Diagnostic X-ray system Robert S. Ledley Cathode-ray tube Vladimir Kosma Zworykin Cathode-ray tube: television system Philo Taylor Farnsworth Television: television receiver Louis W. Parker Computer mouse Douglas Engelbart CPU: memory system for a multi-chip digital computer Stanley Mazor, Marcian E. (Ted) Hoff, Federico Faggin Digital computer: complex computer George R. Stibitz Electric lamp Thomas Alva Edison Electrophotography (Xerox) / instant copying Chester F. Carlson ePTFE, known by the GORE-TEX® brand name Robert W. Gore Global positioning system Bradford Parkinson, Ivan Getting HIV virus isolation and diagnosis Luc Montagnier, Robert Gallo Implantable pacemaker Wilson Greatbatch Isolated, purified Insulin James Collip, Frederick Banting Laser Gordon Gould, Theodore Harold Maiman, Arthur Schawlow, Charles Hard Townes Modern photocopier Robert Gundlach MRI: apparatus and method for detecting cancer in tissue Raymond V. Damadian Neutronic reactor / nuclear fission Enrico Fermi, Leo Szilard Penicillin John C. Sheehan, Andrew J. Moyer Personal computer: microcomputer for use with video display Steve Wozniak Radio: transmitting electrical signals Guglielmo Marconi Superglue Harry Coover Teflon Roy J. Plunkett Telegraph Samuel F. B. Morse Telephone / telegraphy Alexander Graham Bell Vacuum tube (X-ray) William D. Coolidge Velcro George de Mestral 22 Video tape recording Charles P. Ginsburg

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Inventors and Inventions
Failure is the mother of success
The light didn’t suddenly go on for Thomas Edison. He conducted thousands of experiments before he created a commercially viable electric light bulb. “I have not failed,” he would say, “I’ve just found 10,000 ways that won’t work.” Seasoned venture capitalists look for failures, as well as successes, in an entrepreneur’s past. The ability to learn from mistakes develops perseverance and creativity— all traits that point to success in the long run. As former IBM chairman, Thomas Watson, put it, “To succeed, you need to double your failure rate.” 21

FUNNY BUSINESS: A staffing experiment
Two women were comparing notes on the difficulties of running a small business.  “I started a new practice last year,” the first one said. “I insist that each of my employees take at least a week off every three months.”  “Why in the world would you do that?” the other asked.  She responded, “It’s the best way I can learn which ones I can do without.”  39

Intellectual property protection
Patents cover new inventions (process, machine, manufacture, composition of matter), or any new and useful improvement of an existing invention. Trademarks are words, symbols or designs (or a combination of these), used to distinguish the wares or services of one person or organization from those of others in the marketplace. Registered trademarks are denoted with ® while unregistered marks may use TM. Copyrights provide protection for artistic, dramatic, musical, or literary works (including computer programs), as well as: performances, sound recordings, and communication signals. Copyrighted works are denoted with ©. Industrial designs are the visual features of shape, configuration, pattern or ornament (or any combination of these features) applied to a finished article of manufacture. Integrated circuit topographies refer to the three-dimensional configurations of electronic circuits embodied in integrated circuit products or layout designs. 24

Student
“ I wish my studies were
better related to the real world. Even if I do well in my studies, I feel that when it’s time for me to look for a job, I will not have the experience or conf idence needed to succeed.”

Read his story and solution on page 83

“ All life is an experiment. The more experiments you make the better.”  —Ralph Waldo Emerson

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Inventors and Inventions
Famous trademarks, copyrights, and patents
January 9 1906. Campbell’s soup trademark registered 13 1930. Mickey Mouse cartoon first appeared in U.S. newspapers. 27 1880. Patent #223, 898 granted to Thomas A. Edison for “an electric lamp for giving light by incandescence.” February 3 1690. The first paper money in America issued in the colony of Massachusetts. 19 1878. Thomas Edison received a patent for the phonograph. 27 1990. Feliz Hoffman patented acetyl salicylic acid (aspirin). March 3 1821. Thomas Jennings received a patent for “dry scouring of clothes.” He is believed to be the first African-American inventor to receive a U.S. patent. 7 1876. Alexander Graham Bell granted a patent for the telephone. 8 1994. Don Ku granted a patent for a wheeled suitcase with a collapsible towing handle. April 8 1766. First fire escape patented. The contraption was a wicker basket on a pulley with a chain. 21 1828. Noah Webster published the first American dictionary. 26 1892. Sarah Boone patented an ironing board. May 5 1809. Mary Kies the first woman to get a patent. 13 1958. Velcro trademark registered. 22 1906. Orville and Wilbur Wright received a patent for a “flying machine” with a motor. 27 1796. James Mclean issued a patent for a piano. June 6 1887. J.S. Pemberton’s Coca-Cola label registered. 27 1929. The first colored television demonstrated in New York City. 30 William Hadaway issued a patent for the electric stove. July 15 1985. Aldus Pagemaker, the first desktop publish ing program, first shipped for sale to consumers. 27 1921. Frederick Banting and Charles Best first isolated insulin. 30 1933. The Monopoly board game was registered. Charles Darrow became the first millionaire game designer after he sold his patent to Parker Brothers. August 10 1909. The Ford trademark registered by the Ford Motor Corporation. 17 1999. Patent #5.236.208 issued to Thomas Welsh for a platform-steerable skateboard. 21 1888. The first practical adding and listing machine (calculator) patented by William Burroughs. September 2 1992. The Southern California Gas Company purchased the first motor vehicles powered by natural gas. 8 1994. Microsoft gave Windows 95 its name. Previously, the operating system had been referred to by its code name, “Chicago.” 30 1452. The first book published: Johannes Gutenberg’s Bible October 13 1893. The melody for “Happy Birthday to You” was copyright registered. 27 1992. Nintendo of America copyright registered the configuration of its handheld game machine. 30 1888. A patent for the ballpoint pen received by John Loud. November 2 1955. Jim Henson’s “Kermit the Frog” the first of the Muppets to be copyright registered. 12 1940. Batman trademark registered. 25 1975. Robert Ledley granted a patent for “diagnostic x-ray systems” known as CAT-Scans December 1 1948. The board game Scrabble copyright registered. 3 1621. Galileo perfected his invention of the telescope. 14 1926. Tilt-A-Whirl theme park ride trademark 23 registered.

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Space Exploration
Planets in our solar system
Mercury Venus Earth Mars Ceres 20003 UB 313

• Mercury • Venus • Earth • Mars • Jupiter • Saturn • Uranus • Neptune • Pluto*

Pluto & Charon Neptune Uranus Jupiter Saturn

Some scientists think that three new planets should be added: the asteroid Ceres; Pluto’s moon, Charon; and an object known as 20003 UB313. * In 2006, Pluto was reclassified as a “dwarf planet”. 73

Space spending
NASA’s budget for 2005 was US$16.2 billion. NASA’s top four contractors are Boeing, Lockheed Martin, United Space Alliance, and Thiokol.

NASA spending by state (in 2002)
State Total amount awarded to private firms, non-profit groups, and universities (US$) California $1.55 billion Maryland $1.27 billion Florida $826 million Ohio $210 million West Virginia $61 million Pennsylvania $56 million Texas $4 million In 2002, NASA also awarded $720 million in academic research grants. A quarter of all funding for individual researchers goes to scientists involved with the Hubble telescope.

Top NASA research grants (for 2000)
Institution Amount (US$ millions) Johns Hopkins University $95.4 University of Colorado $54.4 Stanford University $48.0 University of Maryland, College Park $34.9 California Institute of Technology $28.8 University of Alabama, Huntsville $22.1 University of California, Berkeley $22.0 University of California, San Diego $20.8 Massachusetts Institute of Technology $20.8 University of Arizona $17.7
74 75

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Business Glossary
Acquisition The process of taking over another business. Angel An individual who invests personal money in a company. Appraisal Expert estimate of a good’s market value. Asset Item of economic worth that belongs to an individual or corporation. Bear market Period of declining prices in the stock market. Bull market Period of rising prices in the stock market. Business incubator An organization that helps young businesses grow by providing workspace and advice. Capital gain or loss Difference between an asset’s selling price and its original purchase price. Corporation A company that has a legal identity separate from its owner and members. Deliverables Products or services a contractor promises to deliver to a client. Dividend Income generated by an investment and paid annually. Due diligence The process of conducting thorough background research before completing a business deal. Emerging market A new industry sector or region that is experiencing growth in terms of finances and consumption. Intrapreneur Individual who demonstrates entrepreneurial initiative within a large company or organization. Joint venture Legal entity created by two or more businesses joined together to carry out a specific project. Market saturation Point when a product has become widely distributed within a market. Merger Joining of two separate corporations. Patent Property right that gives the owner the exclusive right, for a certain period of time, to make and sell an invention. Portfolio Collection of investments owned by one person or organization. Public relations (PR) Promotion of a specific image for a business through interactions with the media. Social entrepreneur Social entrepreneurs measure the success of an organization according to its ability to make positive social change. Many social entrepreneurs create and run innovative non-profit organizations; others operate businesses for profit but evaluate performance largely in terms of the impact they make on society and the environment. For example, Muhammad Yunus founded the Grameen Bank, which gives micro loans to the poor of Bangladesh so they can start businesses and become self-sufficient. In 2006, Yunus’ social entrepreneurship earned him the Nobel Peace Prize. SOHO Small office/home office. Strategic alliance Collaboration between two businesses for a particular purpose. SWOT Four-factor analysis of a business that examines Strengths, Weaknesses, Opportunities, and Threats. Trademark Legal protection for words, names, and symbols that distinguish goods and services. “Triple bottom line” Whereas organizations that work to a traditional bottom line measure success in terms of financial gain, organizations that work to a “triple bottom line” also evaluate their performance in terms of their impact on society and the environment. This triple value structure is often expressed by the slogan “people, planet, profit.” Viral marketing Marketing strategy that encourages people to pass along marketing messages they find appealing. Popular in online marketing.

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Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

Sources
73. www.space.com/scienceastronomy/060816_planet_definition.html 74. Tom Barnes, “Dollars from heaven: NASA spending hits wide area including Pa., W.Va., and Ohio.” www.post-gazette.com 16 Feb 2003. www.post-gazette.com/localnews/20030216nasa0216p1.asp 75. Tom Barnes, “Dollars from heaven: NASA-funded research small but vital.” www.post-gazette.com 17 Feb 2003. www.post-gazette.com/localnews/20030217research0217p2.asp 76. www.forbes.com 77. Federal Reserve Bank of Minneapolis, “The Face of U.S. Currency.” www.minneapolisfed.org/econed/curric/pictures.cfm 78. Federal Reserve Bank of Minneapolis, “The Fed: Our Central Bank.” www.minneapolisfed.org/info/sys/functions 79. www.federalreserve.gov/otherfrb.htm 80. Federal Reserve Bank of Minneapolis. www.minneapolisfed.org/econed/curric/counter.cfm 81. www.mint.ca 82. Bank of Canada, “Secure Paper Money: It’s In Your Hands!” www.bankofcanada.ca/en/banknotes/education/5-10-20-50-100_ journey_pocket_guide.pdf 83. www.bankofcanada.ca www.bankofcanada.ca/en/banknotes/general/character/2001-04_05b.html 84. en.wikipedia.org 85. Davies, Glyn and Davies, R. A Comparative Chronology of Money: Monetary History from AncientTimes to the Present Day by Glyn Davis and Roy Davies. www.ex.ac.uk/~RDavies/arian/amser/chrono.html 86. http://www.imdb.com/boxoffice/alltimegross?region=world-wide 87. en.wikipedia.org/wiki/List_of_best-selling_albums_worldwide 88. www.retrodawg.com/albums_worldwide.htm 89. www.everyhit.com/recordalb.html 90. en.wikipedia.org/wiki/List_of_best-selling_music_artists 91. en.wikipedia.org/wiki/Best-selling_singles_worldwide 92. www.everyhit.com/record4.html 93. philbrodieband.com/muso_solo_bestselling_singles.htm 94. www.pubquizhelp.34sp.com/ent/globalsong.html 95. Recording Industry Association of America. www.riaa.com/gp/bestsellers/topartists.asp 96. www.csupomona.edu/~jasanders/slang/top20.html 97. www.onlineslangdictionary.com www.inthe90s.com/generated/terms.shtml 98. www.comedy-zone.net 99. www.gamesmagazine-online.com/gameslinks/hallofame.html 100. www.toyassociation.org/AM/Template.cfm?Section=Past_TOTY_Winners Toy Industry Association of America. www.toy-tia.org/Content/NavigationMenu/Press_Room/Classic_Toys/ Classic_Toys.htm 101. scriptorium.lib.duke.edu 102. Mary Bellis, “Computer and Video Game History.” inventors.about.com 103. toys.about.com/od/toyfair2006/tp/toptoys2006.htm 104. www.msnbc.msn.com/id/6456214 105. www.tmcnet.com/usubmit/2005/feb/1114806.htm 106. en.wikipedia.org/wiki/List_of_bestselling_computer_and_video_games 107. www.answers.com/topic/list-of-best-selling-computer-and-video-games 108. www.forbes.com/careers/2006/08/07/virtual-world-jobs_cx_de_ 0807virtualjobs.html 109. www.1up.com/do/newsStory?cId=3177329 The NPD Group (NDP.com) 110. www.mmogchart.com 111. Consumer Electronics Association 2010 Holiday Forecast www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11802; Consumer Electronics Association, 13th Annual Consumer Electronics Holiday Purchase Patterns study. www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11156 112. University of Victoria Counselling Services, “Tips for increasing reading speed,” www.coun.uvic.ca/learn/program/hndouts/rdgspeed.html 113. Glendon College, Counselling & Career Centre,“Concentration and Memory Tips,” www.yorku.ca/gcareers/study%20skills/concentration_ and_memory_tips.htm 114. www.alzheimersdisease.com:80/info/living/memory-tips.jsp?usertrack. filter_applied=true&NovaId=3350119476306692385 115. Clearinghouse for Innovative Practices in Entrepreneurship Education. www.usasbe.org/knowledge/innovation/index.asp#18

Print and electronic versions of this book are Copyright MediaSpark Information Technology Solutions Incorporated, 2007-2010. GoVenture and MediaSpark are registered trademarks of MediaSpark Information Technology Solutions Incorporated in Canada, the United States, and/or other countries. All other trademarks and registered trademarks are property of their respective owners.

Oasis.com
Access FREE resources!

GoVentureOasis.com provides free resources for gamified learning, and support and networking for users of GoVenture educational games and simulations.

www.GoVentureOasis.com
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

71

GoVenture educational games and simulations
Award-Winning GoVenture educational games and simulations provide you with:
Realistic Experiential Learning Engaged Classes Higher Test Scores Increased Enrollments Curriculum-Matched Resources Learning experiences that parallel the exciting and engaging digital formats in which students routinely participate

Ideal for education:
Online and CD Versions Automated Student Evaluation Minimal Setup & Management Flexible Licensing Options Very Affordable Many Simulations to choose from
See

GoVenture Catalogue
on next page

GoVenture is easy to integrate, proven, affordable, and suitable for all ages and levels, including the academically successful, at-risk, and everyone in between. You can use GoVenture as an enhancement to what you are already doing, or as a core element. It’s flexible to fit your specific needs.

GoVenture Education IdeaBook Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

educational games & simulations

ISBN 978-1-894353-25-0

Learning :: Experiential. Social. Gamified.
Business Marketing Entrepreneurship Accounting Investing Personal Finance Health & Wellness Math & Economics Career & Life Skills

Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net

Contents
GoVenture Product Summary ........................ 75 Help Choosing a Product .................................... 78 Resources and Information ...............................80 GoVenture for Your Needs ................................. 82

Teacher ........................... 82 Student ........................... 83

Simulations, games, and virtual worlds are revolutionizing learning, communication, and collaboration for people of all ages and cultures. Learning transcends common challenges with literacy, language, culture, and motivation to become cheaper, faster, better, social, fun, and even addictive.

Manager ....................... 84 Trainer ............................ 85

“ GoVenture is one of the

Parent ............................. 86 Lifelong Learning... 86

Economic Development ............ 87 Business, Banking, and Financial Services ................. 87

original and most widely used series of educational games and simulations in the world. Over a decade in the making, GoVenture represents the future of learning: experiential, social, and gamif ied.”
Join the revolution with GoVenture!

GoVenture Product Details .............................. 88 Custom Games and Simulations ................107 Pricing, Ordering, and Contact ....................108 Education IdeaBook ....................................................1

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GoVenture educational games and simulations

Educational Games and Simulations
Like flight simulators for business and life, GoVenture provides the most effective and engaging learning experiences ever available — enabling individuals and organizations to learn by doing, through simulated experience. Similar to how pilots use flight simulators, the highly visual and realistic GoVenture educational games and simulations enable people to gain years of business and life experience in minutes! GoVenture enables learning by doing, an approach that cognitive experts consider the fastest and most effective way for people to learn. GoVenture programs immerse you in highly visual and interactive environments in such rewarding ways that you feel both intellectually and emotionally engaged in the experience — as if you were living it. Unlike reading a book or attending a seminar, you gain real experience with GoVenture. Become the CEO of a virtual business, a stockbroker trading on a virtual exchange, a manufacturer managing a virtual production line, a sales manager interacting with virtual customers, or navigate your way through the next 50 virtual years of your financial future — all from a computer, board game, or mobile device. GoVenture award-winning programs are designed for youth and adults, and for self-directed or facilitated learning. They can be used on their own or as components to enhance other courses, learning, and entertainment experiences. Various licensing options make GoVenture products affordable for all! GoVenture products are used throughout North America and around the world, in schools (K-12, university, college, and vocational), homes, business and career centers, government, nonprofit organizations, and companies.

Learn

Experiential. Social. Gamified.

www.GoVenture.net | 1-800-331-2282

GoVenture educational games and simulations

75

Award-winning GoVenture educational games and simulations are designed for youth and adults, for self-directed or facilitated learning. They can be used on their own, or as components to enhance other courses, learning, and entertainment experiences. Choose from one of the many GoVenture products or request a customized program to suit any training need.

Business and Entrepreneurship

Page

Lemonade Stand

91

Page

simulation software & MOBILE
Run a virtual lemonade stand. The perfect first step for children or even adults to learn the basics of running a business. Free MOBILE version available.

Micro Business and Accounting
simulation software

92

Page

Entrepreneur
board game

90

CD • Network • Online

Run a mobile business cart - sell hot dogs, jewelry, electronics, and more! Accounting version also available.

A unique board game designed specifically for gaining business ownership skills in a fun, educational context.

CD • Network • Online

Page

94

Page

95

Page

96

Entrepreneur
simulation software
Run a restaurant, clothing store, or sporting goods store in the most realistic entrepreneurship simulation ever.

Small Business
simulation software
Run a sandwich shop, café, music store, or ice-cream store in a highly realistic small business simulation.

Big Business Marketing
simulation software
Be the CEO or VP Marketing of a large company. Designed for online multiplayer competitions customized and managed by an instructor/trainer.

CD • Network

CD • Network • Online

Online

Design Your Own Simulations

105

Page

107

Page

Page

Simulation Designer
software
The easiest to use simulation designer ever! Build your own customized learning simulations, trivia games, and more, in minutes — completely programming-free.

Custom Games & Simulations
Tailored, customized, and completely new games and simulations can be created to fit your training and marketing objectives.

Any Business
simulation software

89

Create a business simulation for ANY product, ANY industry, and ANY market. Play one or more online multiplayer competitions.

Online

76

GoVenture educational games and simulations

AWARD
Silver WorldMedal Double Silver

Best Instructional

Best Educational

Ingenuity in eLearning

Money, Finance, and Investing

Stock Market
simulation software

100

Page

Investment
simulation software

101

Page

People's Choice Finalist

winning
Page

Financial Literacy
simulation software

98

Experience the thrills and challenges of the stock market. Play for up to 10 years in a simulated market.

Invest in stocks, bonds, mutual funds, real estate, and gold. Play for up to 50 years in a simulated market.

Learn money management and experience 10 years of your financial future in this life simulation.

CD • Network

CD • Network • Online
Page Point 102 of Sale

CD • Network • Online

Health & Wellness

software
Convert your computer into a cash register with this super-easy POS software for school and student-run businesses and fundraising.

103

Page

Page

99

CD

Personal Finance
simulation software
Plan and directly experience 50 years of your financial future in this highly realistic and customizable life simulation.

Personal Page Finance 102
card game
Activities include question and answer, drawing, charades, trivia, word puzzles, and more. Just open the box and play.

GoVenture Health
gamified ebook
Learn about health and wellness with hundreds of fun games and activities for all ages

CD • Network • Online

CD • Network • Online

Free Resources
GoVenture Oasis.com

106

Page

Gamified Learning Newsletter

106

Page

Global Multiplayer

Page

97

Free resources for gamified learning, and support and networking for users of GoVenture educational games and simulations.

A free newsletter to help educators and facilitators bring business to life.

GoVentureSearch.com 106
106
Page

Page

EntreOasis.com

Your central source of information, resources, and social networking for the global entrepreneurship community. Sponsored by Cisco™. www.GoVenture.net | 1-800-331-2282

GoVentureCourses.com 106
Free e-learning courses online.

The business and money education search engine, powered by Google™. Page

GoVenture World
simulation software
A massively multiplayer online game (MMOG) that enables thousands of people around the world to compete and collaborate. Be an entrepreneur, investor, lawyer, or marketer.

MyFirst

Fun, educational software for babies and toddlers — ages 0 and up.

104

Page

Online
GoVenture educational games and simulations

77

Suitability by Grade Level and Age
Elementary High School Adult Page

Suitable

Business Basics & Entrepreneurship Lemonade Stand Micro Business Accounting Entrepreneur Entrepreneur
simulation software

Lemonade Stand MOBILE simulation software
simulation software simulation software simulation software board game simulation software simulation software

• •

Middle School

• Ideally Suitable

College & University

Preschool

91 91

• • •

• • • •

92 93

Small Business Any Business World MMOG Point of Sale Stock Market Investment

Big Business Marketing

simulation software simulation software

• • • • • • • • • • • •

• • • • • • • • • • •

• • • • • • • • • • •

94 90 95 96 89 97 102 100 101 98 99 103 89 105 104

Money, Finance, and Investing
software simulation software

simulation software simulation software simulation software

Financial Literacy Personal Finance Health Health & Wellness

gamified ebook

Design your Own Simulation Any Business
simulation software software

Simulation Designer Early Learning MyFirst
software

Build your own customized games and learning simulations quickly and easily, without programming.

• • • • •
For teachers and trainers. For students, teachers and trainers. Customized, co-branded, or completely new games and simulations can be created to fit your training and marketing objectives.

Other Products and Services GoVentureOasis.com & GoVentureCourses.com Gamified Learning Newsletter EntreOasis.com and GoVentureSearch.com Custom Games & Simulations 106 106 106 107

78

GoVenture educational games and simulations

Suitability by Subject and Depth

World MMOG

Entrepreneur

Stock Market

Any Business

Entprepreneur

Big Business Marketing

Card Game

••• Very Good •• Good • Some

Point of Sale

Board Game

•••• Excellent

Subject
Business Entrepreneurship Marketing Investing Finance Economics Accounting Math Career Work-Life Balance Life Skills Health & Wellness
••• ••• • • • • •• •••• •• • • ••• ••• • • • • •• •••• •• • • ••• ••• •• • • • ••• ••• •• • • ••• ••• •• • • • •••• ••• •• • • ••• •••• ••• • •• •• ••• •• ••• •••• •••• ••• •••• •• • •• •• •••• •••• ••• ••• ••• •••• •••• •••• • ••• •• ••• •• •• •• ••• ••• •• •••• • ••• ••• ••• •• •• • • ••• ••• •••• •• ••• ••• ••• •• •• • • •••• •••• •••• ••• •••• •••• ••• •• ••• •• •••• • •• ••• ••• •• • •• •• •••• ••• •••• • •• •• •• •••• ••• •• •• ••• •• •••• •••• •••• •••• •• •• ••• •• •••• •• • •••• ••• • • • • • •• •• •• •• • • • • • • • • •
Covers 50+ fundamental health and wellness topics

•

Content Level
Introductory Advanced Concepts
•••• • •••• • •••• •• •••• •• ••• ••• •••• •• ••• •••• ••• •••• ••• •••• ••• •••• •••• • ••• ••• •••• •••• ••• •••• •••• •• •••• • •••• •••• ••

Education Standards
www.GoVenture.net | 1-800-331-2282

For a detailed list of Activities, Topics, and Outcomes covered by each GoVenture program, visit www.GoVenture.net

Uses your content

Simulation Designer

Financial Literacy

Lemonade Stand

Lemonade Stand

Personal Finance

Micro Business

Small Business

Personal Finance

Accounting

Investment

My First

Health

MOBILE

GoVenture educational games and simulations

79

GoVenture Resources and Information
Unlike conventional educational resources, games, and Internet websites, GoVenture offers a comprehensive learning experience. Programs are combined with extensive learning resources for quick and easy integration into self-directed or facilitated learning environments. Simulation Software Sophisticated simulation software that combines entertainment elements of leading-edge gaming, artificial intelligence algorithms that mimic real life, and advanced learning design principles. Subject Book A concise, easy-to-read illustrated guide on the specific subject: from entrepreneurship to business to finance to life skills. Training Video and Software User Guide An overview of the simulation to help you begin using it quickly and confidently. Learning Guides and Activities Lesson plans and exercises to support and reinforce key learning topics. Test Bank A list of useful questions and answers for building tests.
Simulation Software Lemonade Stand Lemonade Stand MOBILE Micro Business Accounting Entrepreneur Small Business Big Business Marketing Any Business World MMOG Stock Market Investment Financial Literacy Personal Finance Point of Sale Health MyFirst Simulation Designer
Board Game

Performance Evaluation Detailed performance report and scoring system within each program, enabling the instructor or student to review and print reports. Instructor Guide How to use the GoVenture program in a classroom, computer lab, or other facilitated learning environment. E-learning Course Free e-learning courses online. GoVentureOasis.com and Value Option Subscripton Free resources for gamified learning, and support and networking for users of GoVenture. GoVentureSearch.com The business and money education search engine, powered by Google™. Gamified Learning Newsletter News, articles, and tips delivered to your inbox.
Subject Book Instructor Guide Learning Guides & Activities Test Bank

Performance Evaluation

Software User Guide

80

GoVenture educational games and simulations

Licensing Details
There are various licensing options to choose from, including Individual/Home, K-12 Education, Postsecondary Education, Government and Nonprofit, and Business. For pricing and ordering details, please visit www.GoVenture.net or contact us.

System Requirements
GoVenture products are designed to work on modern and older computers. They have been used successfully for many years on thousands of computers, systems, and networks. For system requirements, visit www.GoVenture.net

Pricing and Ordering
Various licensing and pricing options are available, making GoVenture products affordable for all. See page 108.

Customer Support
We are committed to providing our customers with the highest quality support. Your questions are handled by the actual team that develops our products, not a call-center. Toll-free telephone (with no long waits on hold), email, and fax assistance are available. We’ll respond to your questions promptly and work with you to resolve any difficulties. And, we are happy to answer your non-technical, product-integration questions too.

Access free resources right now!
Subscribe to our mailing list and get immediate and free access to many award-winning resources. Stay informed of the latest practical information to help you bring learning to life.

GoVenture.net/subscribe

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GoVenture educational games and simulations

81

GoVenture for you …
Teacher

Education

“ I wish I could improve my students’ desire to learn, to

participate in class, and to become more active learners. My curriculum offers limited flexibility, but I want to prepare students for success in the real world. If only they could experience the day-to-day realities of the workplace and what their lives might be like in the future.”
consumer sciences, economics, math, and more! The growing GoVenture product line offers a variety of exciting educational experiences.

Education and a desire to learn are key ingredients for success — both in school and in life. A student’s desire comes from interest. Interest comes from understanding. Understanding comes with experience. Students are far more likely to participate in class discussion and ask insightful questions when they understand not only the "how," but also the "why." Lectures and textbooks become instantly transformed into valued sources of information when supported with real-world experience. GoVenture has been designed to be suitable for a variety of instructional approaches and levels. Whether the need is to create a completely new curriculum or to enhance an existing one, GoVenture offers a successful and valuable experience for instructors and learners, in youth and adult education. Popular with Students and Teachers There are many stories to tell: students arriving early to class and leaving late just to use GoVenture; teachers encouraged by a change in attitude with students at risk; students engaged in their learning and eager to ask insightful questions spurred by the real-world experience that GoVenture provides. GoVenture speaks to students at all levels — whether booksmart, street-smart, or somewhere in between. And it’s perfect for teachers as well — it includes everything needed for easy integration into any course or curriculum. GoVenture provides an encouraging foundation for educators who may be new to teaching their subject, and a perfect curriculum enhancement for veteran educators. Cross Curriculum Benefits GoVenture products are versatile! Unlike most other educational resources, GoVenture simulations can be used in a variety of courses and initiatives, including business, marketing, entrepreneurship, finance, career, family and

External Exposure GoVenture is on the leading edge of education and offers the type of activity that generates student excitement. Students will often talk about the “cool program” they are using at school with friends and parents. Studies show that parents want their children to learn more real-world business and life skills at school. And businesspeople seek to sponsor programs that bring such concepts to the classroom. Increased Enrollment Enrollments in programs and schools that use GoVenture products are sure to increase. GoVenture relates to students in a format that they are comfortable with and excited by. Ease of Use GoVenture is easy to use. Teachers are provided everything needed for easy integration in the classroom, including full customer support after the sale. Minimum Risk No one likes the idea of trying something new that may not work. GoVenture has been used in schools, colleges, universities, homes, career centers, and businesses for many years, throughout North America and in many countries around the world. GoVenture is built on a robust technology foundation that is highly flexible for use in any computer environment. GoVenture has won numerous international awards and is represented by the top education and technology companies in the world. Affordable A variety of affordable pricing options are available to suit all school budgets. GoVenture products cost less than many textbooks. And, GoVenture is an investment that can be leveraged in several different subject areas.

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GoVenture educational games and simulations

Principal or Administrator
Set your curriculum standards to adopt one or more GoVenture products throughout your region and take advantage of significant benefits: Curriculum Consistency By standardizing on a single product or product family, curriculum outcomes and teaching methods become more consistent across all schools. Consistency leads to improved quality, fewer problems, and greater efficiency with curriculum delivery, while at the same time increasing student performance on local and standardized tests. Support System With all your schools using GoVenture, teachers can share success stories, self-developed resources, and solutions to any specific challenges that may arise. Technicians will also be spared the need to pre-qualify and continually install new software. Cost Savings By standardizing on a single GoVenture product or product family, volume purchase discounts can be achieved, and additional value-added services considered, such as on-site training, support, and customized resources. 6 GoVenture benefits for educators and learners • Realistic Experiencial Learning • Engaged Classes • Higher Test Scores • Increased Enrollments • Curriculum-Matched Resource • Experiences that match the other exciting digital activities students engage in every day. 7 ways GoVenture is ideal for education • Suitable for all ages and levels • Online, CD, and Network versions • Automated Student Evaluation • Minimal Setup and Management • Flexible Licensing Options • Very Affordable • Many Simulations to choose from You can use GoVenture as an enhancement to what you are already doing, or as a complete curriculum replacement. It’s flexible to fit your specific needs.

Student
“ I wish my studies were better related to the real world.
Even if I do well in my studies, I feel that when it’s time for me to look for a job, I will not have the experience or conf idence needed to succeed.”
The classic “catch-22” — You cannot get a job because you do not have experience. You cannot get experience without a job. At this point in your life, it is difficult to see how your education will be of value to you in the real world. Experience could help you better relate to your studies and better prepare you for a career path. Break out of the catch-22 scenario and have fun at the same time! GoVenture simulations are highly effective learning programs that are so realistic you sometimes forget that you are gaining valuable knowledge and experience. Only GoVenture enables you to experience the real world in a fun and risk-free manner. Home user licenses make GoVenture affordable for everyone!

www.GoVenture.net | 1-800-331-2282

GoVenture educational GoVenturegames educational and simulations games and simulations

83 83

GoVenture for you …
As a manager, you know your organization can greatly benefit from increased knowledge across all job families. You have likely already made a commitment to provide additional learning opportunities to all employees. But you are not as concerned about delivering courses as you are about improving performance — in your employees and throughout your organization. In the end, that is what the training investment is all about. And the one single human resource that improves performance is experience. Whether for sales, marketing, customer service, operations, or leadership — experience is what sets people and organizations apart: the more you have, the more likely you are to succeed. Imagine an organization where every employee shares a common vision and makes decisions like an experienced businessperson. Imagine a GoVenture business simulation modeled after your own organization, enabling all employees to take on the role of their customer, manager, or the CEO. The result is a learning experience that provides employees with instant knowledge, wisdom, and empathy. Nearly any employee task, departmental procedure, organizational process, or business skill can be simulated. Organizational best practices and behaviors of top-performing employees can be modeled and integrated throughout an organization. Simulations can provide frontline workers and senior management the ability to explore and understand the critical elements and success factors of a business — enabling everyone to share a mental model of the entire organization. With a raised level of common understanding, a multitude of benefits follows — increased performance, morale, loyalty, opportunity, and success!

Corporate Training
Manager
“ Competition is increasing, but so are our
opportunities for growth. I wish my employees had the experience they need to make better decisions — ultimately to improve organizational performance. Training is an investment I’m willing to make, but the benefit must be clear.”

Simulation Maximizes ROI
Simulation-based learning offers clear and compelling benefits when compared to conventional learning approaches, maximizing the return on investment of your training time and dollars. Learn Faster People learn faster when trained using simulation because they are completely immersed in the skills, tasks, or processes that they are trying to master. Simulation can accelerate the consequences of any action taken and allow a learner to immediately experience the impact of the decisions they are making. This substantially reduces training time. The faster people learn, the lower the training costs and the less time spent away from current tasks and responsibilities. Retain More Knowledge It’s one thing for people to gain new knowledge but quite another for them to apply what they have learned when they need to perform a specific task. Conventional learning pushes information at learners, requiring memorization on a “just in case” basis. Simulation-based learning enables learners to acquire knowledge when it is needed — when they are faced with a challenge or want to learn more. Knowledge is provided when learners are most ready, psychologically and emotionally, to receive new knowledge and connect that knowledge to action. The more knowledge learners retain from training programs, the more capable they are of applying this new knowledge on the job. This can have a dramatic impact upon the returns generated by investments in training.
GoVenture educational games and simulations

84 84

www.GoVenture.net 1-800-331-2282 GoVenture educational games |and simulations

Trainer
“ Expanding classroom training is beyond our budget. eLearning has
improved accessibility, but low participation and completion rates are hindering our progress. Training is critical to our organization, and I need to deliver what our people need, when they need it.”
As a trainer you know that training is not just about delivering as many courses as inexpensively as possible — training is about improving performance. And unless the training provided is of high quality and delivered properly, performance will not improve and no return on investment will be realized. If training is to be successful for the individual, it must be compelling to the learner at a personal level. And for training to be successful at an organizational level, it must improve on-the-job performance. The answer: GoVenture simulations. Technology advancements have changed where and when we learn, but they have not improved how well we learn. GoVenture accomplishes all three because it can be delivered via CD-ROM or the Internet, enabling anywhere, any time access, and it takes advantage of computer technology to provide a very unique and compelling learning experience: • Engaging learners emotionally and intellectually so that they want to learn. • Enabling learners to learn faster and retain more of what they learn. • Accommodating different interests and learning styles. • Equipping learners with relevant, immediately applicable knowledge. • Developing problem-solving skills that are transferable to other situations.

In short, GoVenture enables people to gain years of experience in minutes. Experience cannot be gained through the use of conventional training methods. Books, courses, and seminars are too often ineffective and inefficient, and highly touted eLearning is often no better than “eReading,” basically delivering text and graphics through the Internet with little thought given to the quality of the learning experience. GoVenture simulations make learning exciting by combining education, entertainment, and technology to provide highly visual, interactive, and engaging learning experiences. For the individual, this means a greater likelihood of participating in and completing the training. For the organization, this means employees who have gained experience, and made mistakes inside the simulation, not in the real world. The bottom line: simulation improves performance unlike any other type of learning method, and many now believe it to be the next evolution in training.

Understand the Relevance of Knowledge With simulation, learners are immersed in realistic scenarios. As a result, the relevance of what they are learning is immediately apparent. Learners are provided with an opportunity to experiment in a risk-free environment while immediately experiencing the consequences of their decisions. This enables them to understand how the knowledge they are gaining applies to their jobs and lives. Knowledge without an understanding of how to apply that knowledge directly in the real world is a wasted investment. Engaging and Enjoyable Experience Highly visual environments and realistic situations make learning with simulation an extremely engaging and compelling experience. Because of the game-like nature of the experience, simulation is almost always described as entertaining and fun. Most people will enjoy the experience so much that they may
www.GoVenture.net | 1-800-331-2282

not even perceive the sophisticated pedagogical foundations upon which the best simulations are built. It is not enough just to make training opportunities available — they must be compelling enough to motivate people to want to invest the time and effort necessary to truly improve performance. Training that does not excite people or is perceived as boring will have limited effectiveness. Performance-Focused Training is not about merely delivering and participating in courses. Training is about improving performance. The common ingredient for improved performance by individuals and organizations is experience — the more you have, the more likely you are to succeed. When individual and organizational performance improves, everything else follows: revenue, profit, morale, loyalty, opportunity, and success. GoVenture educational games and simulations

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GoVenture for you …

Home Learning
Skills for Success In Life
Unlike books, courses, and seminars, GoVenture simulations enable people to gain years of business and life experience in minutes — experience that provides a foundation of knowledge that enables individuals to realize their potential, both in terms of what is possible and the wisdom of how to make it happen. Most people agree that the critical life skills, the so-called “soft” skills, are the most difficult to teach or learn. GoVenture addresses this challenge headon, by immersing learners in a simulated world of experience that transcends the limitations of traditional teaching and learning approaches. Here are some of the life skills that can be gained by using GoVenture: • Self-esteem • Decision-making • Problem-solving • Critical thinking • Creative thinking • Organization • Stress and time management • Planning • Risk management • Team building • Leadership

Parent
“ Why is it that my children know
more about combat and sports than they do about business and life skills?”

Simple — it’s the games that they play. But it doesn’t have to be that way. You can help them gain important life skills while having fun, with GoVenture! Similar to popular video games, GoVenture simulations are visual, interactive, and exciting. They are also designed to deliver a sound educational experience. By using GoVenture, your children can quickly gain many of the important skills that are needed for success in life. Unlike books, courses, and seminars, GoVenture simulations enable your children to gain experience and a foundation of knowledge that enables them to realize their potential, both in terms of what is possible and the wisdom of how to make it happen. Home user licenses make GoVenture affordable for all!

Lifelong Learning
“ I want a new career, or at least to advance on the career path I’m on now, but my
experience is limited. I can’t just quit what I’m doing, and I don’t have the time or money to spend on more courses just to f ind out what might be right for me.”
It’s a big world — full of pitfalls and opportunity. Self-awareness and understanding what is possible are half the battle. You want to learn but need to learn quickly and inexpensively. You might even want to experiment a bit, find out what is right for you, then dive in. But first you need experience: experience to help you better understand the direction you should take and to help you map the shortest route to success. Improve your knowledge, skills, and experience in a fast, affordable, and risk-free manner! GoVenture enables you to acquire important skills that will help you throughout your life and career. Whether learning about business, entrepreneurship, or personal financial management, you gain the valuable experience you need to make wise decisions today and in the future.

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GoVenture educational games and simulations

GoVenture for you …

Economic Development

Economic Development Professional
“ I help build economies at the grass-roots level. It all starts with education.
The more we can provide, and the faster we can provide it, the greater the chance and the impact of success.”
Delivering education, or transferring knowledge, can pose a significant challenge, particularly in developing economies. Distance, language, culture, literacy, and the availability of resources are all variables that must be addressed. You know the limitations. You need to provide learning that is grounded, relevant, and delivered in an efficient manner — the more visual and realistic, the better. Conventional learning alone will not suffice — because when it comes to success in business, there is no substitute for experience. Imagine enabling an individual, community, or entire nation to gain years of business experience in minutes — immediately realizing the benefits of a free-market economy. Facilitate entrepreneurship and small business development like never before! GoVenture enhances business and economic development programs by helping you increase awareness, promotion, and reach of your training, support, career transition, personal skills development, and employment programs and strategies. Only GoVenture enables you to provide your clients with years of business and life experience in minutes and the authentic wisdom that normally only comes from on-the-job or life experience! GoVenture enhances business, finance, and economic development programs, including: • Awareness and promotion • Personal skills development • Training and support • Youth and adult employment strategies • Career transition initiatives • Urban and rural development

GoVenture strengthens and extends the reach of your programs by: • Compressing the time required to gain experience from years and months to hours and minutes. • Offering a fun and engaging experience that appeals to both youth and adults, in facilitated or self-directed learning. • Acting as the core element within a training program, or as a valued supplement. GoVenture improves business and life success with a risk-free environment that helps your clients avoid common mistakes by immediately immersing them in the decisions and challenges of a virtual world before they address them in the real world. GoVenture enhances personal success by going beyond traditional training, by fostering the development of critical business and life skills such as creative thinking, problem solving, decision making, leading, organizing, planning, time management, team building, and balancing the competing demands of work and life.

Business, Banking, and Financial Services
Business Service Centers Good business managers and successful owners are not “born” — they must be trained in a number of business, management, and interpersonal skills. Would-be businesspeople need to experience the thrills and challenges of running a business before they do so in the real world. GoVenture provides the experience necessary to gain valuable knowledge in starting and running a business without the risk of failure. Learn about accounting, finance, marketing, human resources, inventory management, and a wide range of life skills.
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Banking and Financial Services Small business owners can pose a significant service challenge to financial institutions. They often require a great deal of attention, to the point of making them the least profitable segment of the commercial market — but one which cannot be ignored. Financial institutions can provide customers with a successful and valuable financial training experience by directing them to GoVenture. They can also use GoVenture with their own employees as a customer empathy tool. The result: increased customer service, lower costs, additional revenue opportunities, andGoVenture competitive differentiation. educational games and simulations

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Business and Entrepreneurship

Money, Finance, and Investing

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Lemonade Stand

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simulation software & MOBILE and Accounting simulation software CD • Network • Online

Micro Business

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Stock Market

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Investment

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Entrepreneur
board game

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Entrepreneur

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Financial Literacy
simulation software CD • Network • Online

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Personal Finance

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simulation software CD • Network

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Health & Wellness

Small Business

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Big Business Marketing
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card game

Personal Finance Page
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GoVenture Health
gamified ebook CD • Network • Online

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Design Your Own Simulations
Simulation Designer
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Global Multiplayer

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Free Resources
MyFirst for children Gamified Learning Newsletter

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Custom Games & Simulations

Any Business
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GoVentureSearch.com GoVenture World
simulation software Online

GoVentureCourses.com GoVentureOasis.com EntreOasis.com
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GoVenture educational games and simulations

Create a business simulation for ANY product, ANY industry, and ANY market.
GoVenture Any Business is a revolutionary new and highly customizable business simulation where players manage companies on their own or in teams. The Simulation Manager (usually an instructor) designs the simulation using a simple point-and-click form. Build simulations that model current events, historical successes or failures, or to target specific challenges or learning outcomes. Define ANY product, ANY industry, and ANY market, or choose from various preset scenarios. Determine product type, product features, human resources, market size, customer psychographics, currency, unexpected events, and much more. Once the simulation is set up, players can join and compete individually, in teams, or head to head. The objective is to operate a successful business by manufacturing and marketing a product line, while competing with other businesses managed by human and/or computer players. Monitor revenue, profitability, market share, brand value, equity, and more. The simulation plays in preset periods set by the Simulation Manager. Each period, players must decide where to invest: manufacturing, research and development, human resources, sales promotion, brand advertising, price discount advertising, market research, and more. Players set product prices, choose their business approach to ethics, and decide on whether to distribute into one or more markets. Market Research and Financial reports are available to aid analysis and decision making, and a virtual management team provides real-time business advice. The market is dynamic, with each business affecting the overall results. Players must manage their own strategies while monitoring competitive positioning, actions, and other market forces that arise. Features
• Online subscription, accessible from any Flash-enabled Internet browser.

Management
Review budgets, manage HR, set level of ethics, blog in your Strategy Journal, and run sales forecasts. Monitor news and messages. Call virtual advisors. Business and Entrepreneurship

Products
Set product price, determine units to manufacture, and monitor inventory. Invest in research and development to differentiate your product.

Sales & Marketing
Invest in advertising and sales promotion to help build brand equity. Enter new territories to expand your market opportunity.

Customers & Competitors
Purchase and review market research reports to analyze the market and competition.

Highly Customizable
Define any product, any industry, and any market using a simple point-andclick form.



• Highly customizable, yet quick and easy to set up and manage. • Share and trade your custom simulations with other Simulation Managers. • Players can be assigned to work individually or in teams. • Allows individual play or asynchronous multiplayer competition. • Can be played in a few hours or over several weeks/months. • Performance Evaluation and Scoring built in.
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GoVenture educational games and simulations

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Any Business

| Simulation software

A unique board game designed specifically for gaining business ownership skills in a fun, educational context.
Business and Entrepreneurship The GoVenture Entrepreneur Board Game combines the best of your favorite board games into a business context where you run your own business and compete, collaborate, and negotiate with other players. Game play is designed to recreate the real-life thrills and challenges of entrepreneurship in a fun and educational social learning experience. Activities are expertly designed to enable you to experience the true challenges of entrepreneurship, while at the same time, provide an engaging and experiential group learning opportunity. Unlike books, courses, seminars, or common “opoly”-style business games, GoVenture brings learning to life. The board game format enables a type of group learning which may be difficult to capture using role-playing exercises or softwarebased business simulations.

Entrepreneur |

Need help choosing the right product? Turn to page 78

Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this game.

Activities include: • Buying, Pricing, and Selling Products (called “Gwidgets”) • Managing Employees • Paying Expenses • Managing Cash Flow • Investing in Product Quality and Marketing (Brand) • Negotiating with other players • Interacting with other players through question and answer, drawing, charades, trivia, word puzzles, and more! • Balancing work and life • Evaluating Success by Calculating Equity • Preparation of Balance Sheet and Profit and Loss statements (optional) • Accounting General Journal and General Ledger (optional) • and much more!

Board Game 90

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GoVenture educational games and simulations

Learn the basics of business in an easy and fun learning simulation!
Price, Recipe, Inventory

GoVenture Lemonade Stand is an easy-to-use simulation that introduces you to the experience of running your own lemonade stand business. It’s the perfect first step for children or even adults who need to start with the basics of running a business. It also offers the opportunity to apply concepts in other subjects such as math, finance, career, or general life skills in a fun business setting. Like a flight simulator for business, GoVenture Lemonade Stand puts you in the role of a budding entrepreneur selling lemonade. You must decide the price of your lemonade, the recipe (sweet and lemony is the best seller!), and manage your inventory (lemons, sugar, and cups) in order to maximize profits. And, don’t forget to keep an eye on the weather. It’s easy to use, visual, interactive, and fun! Ideal for Youth and Adults, Learners and Instructors ... GoVenture Lemonade Stand is ideal for youth and adults in self-directed or facilitated learning environments. GoVenture Lemonade Stand is also the perfect complement to any business course or curriculum. GoVenture Lemonade Stand Advantages
• The simplest and easiest-to-use business simulation. Start and play immediately. • Addresses key business concepts, including pricing, product quality, inventory management, weather, customer service, and profitability. • Can be used to enhance training in marketing, entrepreneurship, business, finance, economics, career, family and consumer sciences, math, and other subjects. Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

GoVenture Lemonade Stand is fun and easy. • Set the price of your lemonade by clicking the price box. • Set the recipe by dragging the slider. (Sweet and lemony is best, but more expensive to make.) • Purchase inventory needed to make the lemonade. Be sure to check the weather forecast to determine how busy you might be. (Hot and sunny days are best.) • Open for business and watch what happens!

Open for Business

Watch people as they walk by your lemonade stand. Will they stop and buy? Have you ordered enough inventory? Will they find your lemonade Is your price too high, or too low? tasty or yucky? It’s up to you to find out! Will the weather be good?

Performance
Free MOBILE Version
Free Mobile version for any Flash-enabled PDA or cell phone!

Free Trial

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Your results are displayed at the end of each day: • Number of customer served • Sales Revenue • Cash • Success Rating Do it all over again the next day.
GoVenture educational games and simulations

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Lemonade Stand

| Simulation software

Business and Entrepreneurship

Learn the basics of business in an easy and fun learning simulation!
Market
Choose a location for your cart. Review daily news and weather reports. Monitor competitors.

Business and Entrepreneurship

GoVenture Micro Business is an easy-to-use simulation that introduces you to the experience of running your own micro business. It’s the perfect first step for younger students or adults who need to start with the basics of running a business. It also offers the opportunity to apply concepts in other subjects such as math, accounting, career, or general life skills in a fun business setting.  Like a flight simulator for business, GoVenture Micro Business puts you in the role of the owner of a mobile business cart, where you must decide what products to sell and where and when to sell them in order to maximize profits. It’s easy to use, visual, interactive, and exciting! Choose to sell hot dogs, clothes, popcorn, jewelry, ice cream, or electronics. Manage all the key aspects of your own virtual business — price your products, buy inventory, advertise, review financial statements, hire employees, manage schedules, and more. Monitor your success by evaluating profitability, market share, and customer satisfaction.

Schedule
Choose the hours you will be open for business.

Products
Set product prices. Review and order inventory, while considering cost, quality, and storage space.

| Simulation software

Try your business skills on your own, against your friends and classmates, or compete with the computerized businesses in the simulation. Gain practical experience so you have the confidence to explore starting and running your own business! Play again and again — every new simulation you run is different!
Need help choosing the right product? Turn to page 78

Employees
Hire up to three employees when needed to help serve customers.

Micro Business

Advertising
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Advertise in the newspaper, on the radio, or hire a busker.

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations

Free Trial

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Gain practical accounting skills while running a virtual business in a realistic and fun learning simulation!
Business and Entrepreneurship

GoVenture Accounting simulation enables you to gain practical accounting skills while running a virtual business. More than learning basic book-keeping, GoVenture Accounting puts you in the role of a business owner where you can directly experience the impact and importance of accounting in a business. Practice makes perfect! Knowing the mechanics of accounting does not necessarily mean one has a strong understanding of accounting as a fundamental foundation of business and finance. With GoVenture Accounting you learn by doing. Every transaction is entered in the context of a real business situation – a business that you operate for days, months, or years. How it works GoVenture Accounting is a modified version of GoVenture Micro Business with an enhanced accounting module that allows you to make accounting entries manually. The manual accounting features of GoVenture Accounting can be turned ON or OFF. When turned OFF, all accounting entries are made automatically by the computer (as they normally are with GoVenture Micro Business). When turned ON, you have to make each accounting entry manually, at the moment a financial transaction occurs while running your virtual business. See sidebar.
Need help choosing the right product? Turn to page 78

Accounting entry window
The simulation will not proceed until you make the correct entry. If you get stuck, you have two options: View Hint Basic information is displayed to help you better understand the current transaction. Show Answer The answer will be provided for you. In order to minimize use of the above options, the number of times they are accessed is tracked and displayed in the simulation Performance Report. This allows an instructor/facilitator to determine if the learner is doing the transactions correctly on his own and making positive progress as the simulation continues. Financial Reports, such as Balance Sheet, Income Statement, General Journal, General Ledger, and several others, are created automatically by the simulation, based upon the accounting entries posted. Instructors can assign additional learning activities external to the simulation using spreadsheets and other approaches. Simulation Details For full details of this program, review GoVenture Micro Business.
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.
GoVenture educational games and simulations

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

Accounting
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| Simulation software

The most realistic entrepreneurship simulation ever!

Business and Entrepreneurship

GoVenture Entrepreneur is a highly visual and realistic entrepreneurship simulation that recreates the minute-by-minute and day-to-day experiences involved in starting and running a small business. Like a flight simulator for business, GoVenture Entrepreneur puts you in the role of founder and CEO of your own virtual business, while engaging you in realistic situations and problems. It’s easy to use, visual, interactive, and exciting! Choose to start a restaurant, clothing store, or sports store. Manage all aspects of your own virtual business and personal life — price your products, order inventory, conduct advertising initiatives, review financial statements, write checks, hire and fire employees, manage schedules, allocate time for sleep and family, manage personal stress, and more. Monitor your success by evaluating profitability, customer satisfaction, employee morale, personal goals and assets, and more! Gain practical experience so you have the confidence to explore becoming a real entrepreneur.  Play again and again — every new simulation you run is different! Compare GoVenture Entrepreneur and GoVenture Small Business
• Small Business focuses more on strategy and automates some business operations.  It includes additional marketing, sales, financial, and competitive options.  Entrepreneur has a greater focus on daily business and personal activities, including family and home life.  • Entrepreneur uses more graphics, animation, and video, and may be more appealing to youth. • Each has different business types. • Small Business offers real-time head-to-head competition whereas Entrepreneur only allows comparison of scores. Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Business Startup

Business Profile

Personal Profile

GoVenture City

GoVenture City

TV Station Radio Station Print Shop Business Card Maker Accountant Bank Lawyer Business Center

Work & Home

| Simulation software

Work

Home

Entrepreneur

Accounting Computer Telephone Fax Employees

Desk

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

GoVenture does more than help you learn about business. It enables you to feel the thrills and challenges of being an entrepreneur!
GoVenture educational games and simulations

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Experience the thrills and challenges of small business in a realistic and fun learning simulation!
Business and Entrepreneurship

GoVenture Small Business provides the fastest and most effective business training ever. Whether you want to learn about business, start your own business, or improve the basic business skills of your students, clients or employees, GoVenture is for you! GoVenture Small Business is a realistic business simulation that recreates the day-to-day experiences involved in starting and running a small business. Like a flight simulator for business, GoVenture Small Business puts you in the role of founder and CEO of your own virtual business, while engaging you in realistic situations and problems. It’s easy to use, visual, interactive, and exciting! Choose to start a café, sandwich shop, ice-cream parlor, or music store. Manage all aspects of your own virtual business — price your products, order inventory, conduct sales and marketing initiatives, review financial statements, hire and fire employees, manage schedules, and more. Monitor your success by evaluating profitability, market share, customer satisfaction, employee morale, personal goals, and more! Try your business management skills on your own, against your friends and classmates, or compete with the computerized businesses in the simulation. Gain practical experience so you have the confidence to explore starting and running your own small business. Play again and again — every new simulation you run is different!
Need help choosing the right product? Turn to page 78 Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Management
Manage your business. Monitor sales, cash, customer satisfaction, employee morale, and other success variables.

Products & Inventory
Set product prices. Adjust for market demand and competition. Review and order inventory, while considering cost, quality, and reliability.

Sales & Marketing
Review customer, competitor, and market research, develop and implement a strategy, and purchase advertising.

Human Resources
Review resumes. Hire or fire employees. Manage employees and morale. Adjust compensation and benefits.

Operations & Finance
Set hours of operation. Schedule employees. Review business plan. Change location, site, or equipment. Pay bills, manage cash, and raise money.
GoVenture educational games and simulations

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

Small Business
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| Simulation software

Experience big business marketing in an online multiplayer simulation.
Management
Review budget details, set level of ethics, review events, and record your decisions.

Business and Entrepreneurship

GoVenture Big Business Marketing is an educational business simulation where you are the CEO or Vice President of Marketing of a medium-large beverage company. Your objective is to build a successful business, as defined by factors such as revenue, profitability, market share, brand value, equity, and more. To build a successful business, you must manufacture and market a product line, while competing with other businesses managed by human and/or computer players. The simulation plays in quarterly increments for up to five years. Each quarter, players must decide where to invest: manufacturing, product quality, innovation, sales promotion, brand advertising, or price discount advertising. Players set product prices, choose their business approach to ethics, and decide on whether to distribute into international markets. Market Research and Financial reports are available to aid analysis and decision making, and a virtual business advisor window provides helpful suggestions. The market is dynamic, with each business affecting the overall results. Players must manage their own strategies while monitoring competitive positioning, actions, and other market forces that arise. Features
• Online subscription, accessible from any Flash-enabled Internet browser. • Quick and easy to setup and manage. • Market conditions are highly customizable by the Simulation Manager. • Players can be assigned to work individually or in teams. • Allows individual play or asynchronous multi-player competition. • The simulation advances in quarterly increments and can be played in a few hours or over several weeks/months. • Performance Evaluation and Scoring built-in. Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Products
Set product price, determine units to manufacture, and invest in research and development.

| Simulation software

Sales & Marketing
Invest in advertising and sales promotion to help build brand equity. Enter new territories to expand your market opportunity.

Big Business Marketing

Customers & Competitors
Purchase and review market research reports to analyze the market and competition.

Finance
Review the financial details and performance of your business.

Video demo on CD and www.GoVenture.net Contact us for a free trial
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations

Free Trial

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Massively Multiplayer Online Game (MMOG) for Business

GoVenture World is a Massively Multiplayer Online Game (MMOG) that enables thousands, or potentially millions, of players around the world to play the game simultaneously, competing and collaborating with each other. The objective of the game is to build a successful business, as defined by factors such as revenue, profitability, market share, brand value, stock price, and more. To build a successful business, you must compete with businesses for resources and market share, while collaborating with other businesses to manufacture, acquire, and sell products or services. More than an entrepreneurship simulation, GoVenture World is an entire business world. Players can choose to start manufacturing or retail businesses. They can choose to be lawyers, protecting intellectual property and mediating disputes. They can be marketers, helping companies promote their products and services. And, they can be investors, providing debt or equity financing to other businesses, or purchasing stock on the GoVenture World stock exchange. Simulation software This MMOG is strictly business Unlike the high majority of MMOGs today, which are primarily combat and fantasy-based experiences, GoVenture World is business-focused. It is specifically designed for corporate training, education, home learning, and casual gaming. Game play focuses on strategy, decision-making, and collaboration, rather than avatars and 3D virtual environments. GoVenture World is a groundbreaking learning experience!
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

GoVenture World |

For details visit www.GoVenture.net

Need help choosing the right product? Turn to page 78

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GoVenture educational games and simulations

World
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| Simulation software

Business and Entrepreneurship

Financial Literacy
Money, Finance, and Investing GoVenture Financial Literacy is a realistic simulation designed to help youth and adults learn about personal money-management decisions in a fun and educational manner. Like a flight simulator for finance and life, GoVenture Financial Literacy enables you to learn by doing. It’s easy to use, visual, interactive, and exciting! Establish your life plan, enter your financial information — job, budget, home, transportation, and living expenses — and then live your financial future for up to 10 years. Watch your savings grow and shrink based on the economy, your investment decisions, and your personal spending habits. What kind of lifestyle will you be able to afford? Try GoVenture Financial Literacy and find out! Practice your money-management skills on your own, or against your friends and classmates. Gain practical experience so you have the knowledge and ability to plan your own financial future.

Learn the basics of money management in an easy and fun learning simulation!
Your Life
Monitor net worth, financial details, and overall progress on your Life Plan.  Determine if you will meet your financial objectives, today and in the future.

Income & Money
Manage your cash flow.   Monitor job income. Pay Bills.  Transfer money between savings and checking accounts. Invest your money, or gamble on the lottery.

Lifestyle & Expenses
Choose your desired lifestyle and related expenses.  Are you on your own or do you have a large family? Are you just getting by or living in luxury? 

| Simulation software

Play again and again — every new simulation you run is different!

GoVenture Financial Literacy is an ideal introductory simulation. For a more detailed and highly customizable simulation, try GoVenture Personal Finance.

Assets
Buy a car, home, or other personal-use assets. Apply for a car loan or home mortgage.

Financial Literacy

Need help choosing the right product? Turn to page 78

Liabilities
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

Review your credit card statement, home mortgage, car loan, and other debts. Manage your credit rating. File your income tax return.

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GoVenture educational games and simulations

Personal Finance
GoVenture Personal Finance is a realistic simulation designed to help youth and adults learn about personal money-management decisions in a fun and educational manner. Like a flight simulator for finance and life, GoVenture Personal Finance enables you to learn by doing. It’s easy to use, visual, interactive, and exciting! Establish your life plan, enter your financial information — income, expenses, assets, liabilities — and then live your financial future: 5, 10, 20, or up to 50 years. Choose a job and manage your salary, bills, credit card, bank accounts, and credit rating. Decide where to invest your money — savings account, stocks, bonds, mutual funds, and more! Watch your investments grow and shrink based upon the economy, your investment decisions, and your personal spending habits. Will you be wealthy or bankrupt in the future? Can you afford to buy that new car or home today? Should you invest in a rental property or the stock market? When can you retire? Try GoVenture Personal Finance and find out! Practice your money management skills on your own, or against your friends and classmates. Gain practical experience so you have the knowledge and ability to plan your own financial future. Play again and again — every new simulation you run is different!
Need help choosing the right product? Turn to page 78

Experience and plan your financial future in a realistic and fun learning simulation!
Life Plan
Map out the key events in your personal future — marriage, children, new home, cars, major vacations, education plans, retirement timetable, and other personal objectives.

Your Life
Monitor progress on your Life Plan. Record your education and training plans. Get married. Have or adopt children. Take a vacation. Retire. Determine if you will meet your financial objectives, today and in the future.

Cash, Assets & Liabilities
Simulation software
Pay bills. Buy a car, home, or other personal use assets. Apply for a loan or mortgage. Manage cash and bank accounts.

Income & Expenses
Enter your income and expenses, and adjust these for changing jobs and family expenses. Manage your cash flow. Determine if you can support your desired lifestyle.

Investments
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations

Free Trial

Invest in stocks, bonds, mutual funds, and real estate. Or, you can try gambling on the lottery!

Personal Finance |
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Money, Finance, and Investing

Stock Market
Money, Finance, and Investing GoVenture Stock Market is a unique software program designed to help youth and adults learn about the stock market in a fun and educational manner. Like a flight simulator for investment, GoVenture Stock Market enables you to learn by doing without risking your investment dollars. It’s easy to use, visual, interactive, and exciting! Buy and sell in a virtual market. Try your investment skills on your own, against your friends and classmates, or challenge the computerized traders in the simulation. Learn how the market operates. Gain practical experience so you have the confidence to explore the real stock market. More than just buying and selling from a trading account, GoVenture Stock Market allows you to research the companies, follow economic trends, track stock performance, predict how news and rumors will affect stock prices, and survive the unpredictability of the market. Play again and again — every new simulation you run is different! GoVenture Stock Market Advantages

Experience the thrills and challenges of the stock market in a realistic and fun learning simulation!
Companies
Learn about the 10 fictitious companies, each representing a different industry sector.

Stocks
Review performance of each stock. Follow price history, company events, and trading activity.

Stock Market
Watch trades as they happen. Examine stock prices and the market index. Monitor news articles, press releases, and rumors.

Simulation software

• Designed to educate, not overwhelm — easy to use for a single learner or entire class. • Flexible scheduling — start a new simulation at any time, pause it, save it, and return to it later. • Experience the ups and downs of economic cycles — up to 10 virtual years. • Run from a CD-ROM, hard drive, or over a network. Need help choosing the right product? Turn to page 78

Accounts
Review your investment portfolio and track return on investment. Receive advice from your advisor, and buy and sell stock.

Stock Market |

Time
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

Adjust how time advances — from manually to automatically every few minutes or seconds. Set the pace and select the number of years you want to play (up to 10).
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Investment
GoVenture Investment is a realistic simulation designed to help youth and adults learn about personal investment decisions in a fun and educational manner. Like a flight simulator for finance and life, GoVenture Investment enables you to learn by doing without risking your investment dollars. It’s easy to use, visual, interactive, and exciting! Decide where to invest your money — stocks, bonds, mutual funds, real estate, or precious metals. Buy and sell in virtual markets and watch your investments grow and shrink based upon the economy, and your investment decisions. Practice your investment skills on your own, against your friends and classmates, or challenge the computerized investors in the simulation. Learn how the financial markets operate. Gain practical experience so you have the confidence to explore real investment markets. More than just buying and selling from an investment account, GoVenture Investment allows you to research investments, follow economic trends, track performance, predict how news and rumors will affect prices, and survive the unpredictability of the markets and economy. Play again and again — every new simulation you run is different!

Experience personal investing in a realistic and fun learning simulation!
Markets
Review market conditions and past performance of various investment options.

Economy
Review economic indicators in real time: economic growth, interest, inflation, and unemployment rates. Adjust your financial strategy according to market conditions.

Investments
Invest in stocks, bonds, mutual funds, real estate, and precious metals.

Investors
Review investment portfolio, performance, and return on investment for all players.

Need help choosing the right product? Turn to page 78

Time
Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.

Video demo and trial version are on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282

Free Trial

Adjust how time advances — from manually to automatically every few minutes or seconds. Set the pace and select the number of years you want to play (up to 50).
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Investment

| Simulation software

Money, Finance, and Investing

Cash Register

Point of Sale
Money, Finance, and Investing GoVenture Point of Sale is an easy-to-use software program that enables you to accept and record sales. Similar to an electronic cash register, it is ideal for managing real transactions of school and studentrun businesses, events, fundraisers, and garage sales. It’s also an excellent training tool to allow students to add POS experience to their resumes. • • • • • • • Set up your own products, prices, and taxes. Enter sales as they happen. Calculate totals and change due. Manage inventory. View and print reports. Run it on new or old Windows computers. Does not use special printers or barcode readers.

Process sales, accept payments, make change, and print receipts of each transaction.

Inventory
Manage inventory levels if you wish. This feature is optional.

Reports
View and print reports on sales and inventory.

Point of Sale | Personal Finance
| Card game
GoVenture Personal Finance Card Game is a fun and educational game for two or more players. Activities include question and answer, drawing, charades, trivia, word puzzles, and more! Just open the box and play! For 2 players and up. Ages 12 to adult.

Software

Need help choosing the right product? Turn to page 78

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GoVenture educational games and simulations

Health
GoVenture Health is a gamified ebook that introduces 50+ health and wellness topics to learners aged 10 to adult. Each topic includes an Easy Reading™ text description, averaging 1,500 words, presented in photobook style. And, each topic is supported with several interactive games and activities, such as crossword puzzles, word searches, matching games, memory games, flash cards, action games, and more. Gamification GoVenture Health uses a new and innovative format for delivering educational content. It is best described as a gamified ebook, or more precisely a gamified photobook. Content is presented using a highly visual style and is supported with achievements, rewards, and engaging interactivity to encourage reading and understanding. Rewards GoVenture Health is designed to reward learners at every step of their journey. By earning points and achievements, learners are motivated to continue their learning. Learners can also share their achievements with friends, family, and instructors. Rewards include: • Points earned as text is viewed. • Gold coins earned for taking optional quizzes after reading topic sections. • Achievements and points earned for playing games. Games can be repeated to earn more points and improve high scores. • And more!
Turn to the RESOURCES section on page 6 for a detailed list of all the materials included with this simulation.

Learn about health and wellness with hundreds of fun games and activities for all ages.
Topics & Rewards
Content is accessed from the Topics menu. The blue progress window tracks overall performance, including score, coins collected, topics reviewed, games played, and achievements earned.

Photobook
Each topic includes pages of text and photos using the EasyReading™ writing style presented in photobook format. Navigating through pages and sections only takes a single click. Markers highlight the current location so learners always know where they are.

Games & Activities
Each topic includes several mini games and activities that support key learning outcomes. Examples include crossword puzzles, word searches, matching games, memory games, flash cards, action games, and more.

Video demo and trial version are on CD and www.GoVenture.net

Free Trial

www.GoVenture.net | 1-800-331-2282

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Health |

gamified ebook

Health & Wellness

Fun, educational software for children ages 0 and up!
GoVenture MyFirst software programs are perfect for children who are old enough to bang on a keyboard but too young to use a mouse. Not only do these programs provide hours of fun and laughter, but they can help any child learn the basics of shapes, colors, numbers, letters, animals, and more! GoVenture MyFirst software programs are designed specifically for young children, ages 0 and up, who may not have mastered the use of the mouse or keyboard. All programs advance by the click of any button (mouse or keyboard), so young children are able to use the software with little or no assistance. Designed as computerized versions of children’s flipbooks, GoVenture MyFirst software programs allow the very young to “play computer” with you or on their own. The program loops for endless enjoyment — just hit any button to continue. You can even add your child’s name or a personal message to display on screen. Parents rave about how much fun their children have and how quickly they learn with GoVenture! More than just an entertaining activity, GoVenture MyFirst programs are effective educational tools which help children develop important cognitive and motor skills. Play safe. Start the program and your child can play repeatedly until you halt it. Meanwhile, your desktop and other programs remain safe and out of easy reach, because GoVenture MyFirst programs play in full-screen mode.

Babies and Toddlers

MyFirst Sounds FREE! Graphics and sounds of common objects. This program is free.  MyFirst Animals Graphics and sounds of animals. MyFirst Numbers Animation and sounds of the numbers 1 to 10. MyFirst Shapes Common shapes and objects.

MyFirst Letters Animation and sounds of the alphabet.  MyFirst Day A day in the life of a toddler – getting dressed, eating, bedtime, and more. MyFirst Colors Common colors and objects. MyFirst Vehicles Graphics and sounds of vehicles.

My First |

Software

A great gift idea!

Free Trial

Trial version is on CD and www.GoVenture.net

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GoVenture educational games and simulations

Simulation Designer
GoVenture Simulation Designer is the easiest to use simulation designer ever! Build your own customized training programs in minutes, completely programming-free. Super-fast. Super-easy. GoVenture Simulation Designer is designed for instructors and trainers who want a super-fast and super-easy way to produce role-playing simulations, product demos, trivia games, tests, and more. Include text, graphics, animation, audio, video, and learner action with simple point-and-click — completely programming-free. Unlike other courseware design software! GoVenture Simulation Designer is unique: • Create more than simple page-turn learning. • Designed for soft-skills training rather than for simulating software applications. • No learning curve and no programming required — and we mean it! • Designed for the non-technical computer user (but also great for the very busy techie).

Design training simulations quickly and easily, without programming!
How does it work?
GoVenture Simulation Designer is based on the creation of Learning Objects. Each Learning Object may consist of content elements such as text, graphics, animation, audio, and video (these elements must be previously created and ready to use). Launch GoVenture Simulation Designer and simply paste or link content elements into your new simulation, as follows: Design Your Own Simulation

Add Learning Objects to the Object Map.

Video demo and trial version are on CD and www.GoVenture.net

Free Trial

1. Click to add a new Learning Object. 2. Open the Learning Object designer. 3. Type your text and link your graphics, animation, audio, and/or video. 4. Define learner action and response scoring. Actions include: click the Next button; wait for a set number of seconds; or answer a question (true/false, multiple choice, or short answer/ essay). You decide where the learner will go next, depending on his/her selected action. 5. Repeat the above steps for each Learning Object. 6. Save your Simulation. Double-click a Learning Object to open the 7. Make the simulation file, GoVenture Player Object Designer where you can add text, graphics, video, audio, and set learner action. software, and related content elements available to learners and tell them to play!
GoVenture educational games and simulations

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Simulation Designer

| Software

Oasis.com
GoVentureOasis.com provides free resources for gamified learning, and support and networking for users of GoVenture educational games and simulations. Miscellaneous EntreOasis.com is an innovative website and social network designed to support the global entrepreneurship community.

www.EntreOasis.com

www.GoVentureOasis.com

The Gamified Learning Newsletter is a free, award-winning e-newsletter that features stories, articles, and activities of interest to teachers and trainers. Several issues are published each year. Subscribers receive each issue by email. Winner of two Silver Leaf Awards for Newsletter Excellence and Writing!

The business and money education search engine, powered by Google™. GoVentureSearch.com returns results from leading websites with results grouped by type, making it quick and easy to find useful information.

www.GoVentureSearch.com

Access free e-learning courses online. Ideal for self-directed or facilitated learning. Courses may also be licensed for LMS integration.

www.GoVenture.net/subscribe

www.GoVentureCourses.com

Education IdeaBook
See page1!
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Choose Off-the-Shelf or Custom
Choose from our off-the-shelf GoVenture products or request a new, customized educational game or simulation to suit your training need. Tailored Existing GoVenture products can be cosmetically altered to better suit your specific business model or brand. Customized Existing GoVenture products can be reprogrammed to align more closely with your specific business model, training objectives, and brand. New Simulations Our modular GoVenture simulation engines can be used to create entirely new simulations, quickly and inexpensively, for your training and marketing objectives.
Contact us to discuss your specific needs.

What can be simulated?
Nearly any employee task, departmental procedure, organizational process, or business skill can be simulated. Best practices and behaviors of top-performing individuals and teams can be modeled and integrated within an organization’s training programs. Simulation can provide front-line workers and senior management the ability to explore and understand the critical success factors of a business – enabling everyone to share a mental model of the entire organization. Here are just a few simulations ideas that are possible. Contact us to explore how we can create a simulation to precisely match your needs.

Sample Projects
We have worked with startups, nonprofits, government agencies, educational institutions, and multinational corporations. Sample projects include: • Simulations to enhance employee training. • GoVenture simulations bundled with textbooks, online courses, and other educational resources to enhance the learning experience. • Cobranded GoVenture simulations to support entrepreneurship, business, personal finance, economics, and math education. • Cobranded GoVenture simulations to reach at-risk groups and individuals. • Custom-developed educational games to reach specific communities of interest. • Custom-branded content and social networks that help create meaningful relationships with customers, employees, membergroups, alumni, prospects, or other subject areas or people communities.

www.GoVenture.net | 1-800-331-2282

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Pricing, Ordering, and Contact
Various licensing and pricing options are available, making GoVenture products affordable for all. For pricing and ordering details, please visit www.GoVenture.net or contact us.
Online Mailing Address MediaSpark Inc. Simulation Center PO Box 975 Sydney, Nova Scotia Canada B1P 6J4

www.GoVenture.net
Toll-Free in USA/Canada

1-800-331-2282
tel: 902.562.0042 fax: 902.562.1252

GoVenture is a Registered Trademark of MediaSpark Inc. in the United States, Canada, and other countries. © MediaSpark Inc, 2011

GoVenture is produced and published by

www.MediaSpark.com

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Business and Entrepreneurship

Money, Finance, and Investing

Page

Lemonade Stand

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simulation software & MOBILE and Accounting simulation software CD • Network • Online

Micro Business

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Stock Market

Page 100

simulation software CD • Network

Investment

Page 101

simulation software CD • Network • Online

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Entrepreneur
board game

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Page

Entrepreneur

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Financial Literacy
simulation software CD • Network • Online

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Page

Personal Finance

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simulation software CD • Network

simulation software CD • Network • Online

Point Page of 102 Sale
software CD
Page Page

Health & Wellness

Small Business

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simulation software CD • Network • Online

Big Business Marketing
simulation software Online

card game

Personal Finance Page
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GoVenture Health
gamified ebook CD • Network • Online

Design Your Own Simulations
Page 105 software

Global Multiplayer

Page

Free Resources
MyFirst for children Gamified Learning Newsletter

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Simulation Designer
Page

Page 107

Custom Games & Simulations

Any Business
simulation software Online

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GoVentureSearch.com GoVenture World
simulation software Online

GoVentureCourses.com GoVentureOasis.com EntreOasis.com
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