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Idea cellular Ltd

COMPANY INTRODUCTION

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. IIDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 44 million in 17 service areas, operations are soon expected to start in Chennai Metro; Kolkata & West Bengal, North East & Assam, and J&K A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand. IDEA 'Women's Card' caters to the special needs of women on the move, and 'Youth Card' covers the emerging youth segment. IDEA 'My Gang' - the widely popular community user group product recently bagged the prestigious 'Golden Peacock Award 2008' under the Most Innovative Product category at the "19th World Congress on Total Quality". A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in India. IDEA has partnered with Research in Motion (RIM) to offer Blackberry services on its network. IDEA 'Net Setter'- Plug & Play, EDGE enabled USB Data Card offers affordable data connectivity with faster speed and consistency. IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries.

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Idea cellular Ltd IDEA Cellular has partnership with over 400 operators worldwide to ensure that customers are always connected while on the move, across the globe. IDEA has received several national and international recognitions for its pathbreaking innovations in mobile telephony products & services. It won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India" for 2007 and 2008 at the Annual Asian Mobile News Awards. IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1, 25,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the HewittEconomic Times and Wall Street Journal Study 2007.  Our Service Areas The Indian telecommunications market for mobile services is divided into 22 "Service Areas" classified into "Metro", Category "A", Category "B" and Category "C" service areas by the Government of India. These classifications are based principally on a Service Area's revenue generating potential. Our 17 operational Service Areas are broken up into Established and New Service Areas  Established Service Areas The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West). Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA through an acquisition of RPG Cell com Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth

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Idea cellular Ltd

mobile license auction, with network rollout and commercial launch in November 2002. In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004  New Service Areas The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka, Punjab, Orissa and Tamil Nadu Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the acquisition of Escotel (Escorts Telecommunications Limited). Brand Idea was launched in Karnataka and Punjab, through the acquisition of Spice Communications. Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the largest Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just over 100 days. The company has now expanded its services in Orissa and Tamil Nadu in the beginning of FY10

HISTORY

Calendar year Events

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Idea cellular Ltd

 2009 Idea launches services in Tamil Nadu Idea expanded services into Orissa  2008 Subscriber base as on December 31, 2008: 40,016,153 Idea acquired 9 licenses for Punjab, Karnataka, Tamil Nadu & Chennai, West Bengal, Orissa, Kolkata, Assam, North East and Jammu & Kashmir Acquired Spice Communications with the operating circles of Punjab and Karnataka Launched services in Mumbai metro in the largest single metro city launch, ever Launched services in Bihar  2007 Subscriber base as on December 31, 2007: 21,054,027 V.M. Patel College of Management Studies
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Idea cellular Ltd Restructuring of debt Launch of the New Circles Reached the 10 million subscriber mark Received Letter of Intent from the DoT for a new UAS License for the Mumbai Circle. Received Letter of Intent from the DoT for a new UAS License for the Bihar Circle through Aditya Birla Telecom Limited. ABNL, the parent of Aditya Birla Telecom Limited, pursuant to a letter dated November 22, 2006, agreed to transfer its entire shareholding in Aditya Birla Telecom Limited to the Company for the consideration of Rs. 100 million.  2005 Subscriber base as on December 31, 2005: 6,473,962 Reached the five million subscriber mark Turned Profit Positive Won an Award for the "Bill Flash" service at GSM Association Awards in Barcelona, Spain Sponsored the International Indian Film Academy Awards  2004 Completed debt restructuring for the then existing debt facilities and additional funding for the Delhi Circle. Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile Communications Limited) Reached the four million subscriber mark First operator in India to commercially launch EDGE services 2005  2003 Reached the two million subscriber mark  2002 V.M. Patel College of Management Studies
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Idea cellular Ltd

Changed name to Idea Cellular Limited and launched "Idea" brand name Commenced commercial operations in Delhi Circle Reached the one million subscriber mark  2001 Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chhattisgarh) Circle Changed name to Birla Tata AT&T Limited Obtained license for providing GSM-based services in the Delhi Circle following the fourth operator GSM license bidding process  2000 Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle  1999 Migrated to revenues share license fee regime under New Telecommunications Policy ("NTP")  1997 Commenced operations in the Gujarat and Maharashtra Circles  1996 Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation  1995 Incorporated as Birla Communications Limited Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process.

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Idea cellular Ltd

We are part of the Aditya Birla Group and all our Promoters are companies belonging to the Aditya Birla Group.

OUR MISSION

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Idea cellular Ltd

KEY PEOPLE


BOARD OF DIRECTORS (Chairman)

Mr. Kumar Mangalam Birla Smt. Rajashree Birla Mr. Saurabh Misra Mr. Sanjeev Aga Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Mr. Biswajit A. Subramanian Dr. Hansa Wijayasuriya


(Managing Director)

MANAGEMENT TEAM :-

Corporate Leadership Team Mr. Sanjeev Aga, Mr. Akshaya Moondra, Mr. Anil K. Tandan, Mr. Prakash K. Paranjape, Mr. Pradeep Shrivastava, Mr. Navanit Narayan, Mr. Vinay K. Razdan, Mr. Rajat K. Mukarji, Mr. Rajesh K. Srivastava, Mr. Ambrish Jain, Managing Director Chief Financial Officer Chief Technology Officer Chief Information Officer Chief Marketing Officer Chief Service Delivery Officer Chief Human Resource Officer Chief Corporate Affairs Officer Chief Materials Officer Director - Operations

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Idea cellular Ltd Mr. Himanshu Kapania,


Director - Operations

CIRCLE HEADS Chief Operating Officer, Andhra Pradesh Chief Operating Officer, Madhya Pradesh Chief Operating Officer, Delhi & Haryana Chief Operating Officer, Kerala Chief Operating Officer, Mumbai Chief Operating Officer, Maharashtra & Goa Chief Operating Officer, Uttar Pradesh (West) Chief Operating Officer, Uttar Pradesh (East) Senior Vice President - Operations, Rajasthan Senior Vice President - Operations, Gujarat Senior Vice President - Operations, Bihar Chief Operating Officer, East Senior Vice President - Operations, Tamil Nadu Chief Operating Officer , Karnataka Chief Operating Officer, Punjab, J&K Mr N.N.Dutta,

Mr. Iyer Subbaraman S., Mr. Rajendra Chourasia, Mr. Atul Chaturvedi, Mr. T. G. B. Ramakrishna, Mr. Sashi Shankar, Mr. P.Lakshminarayana, Mr. Virad Kaul, Mr. Naozer Firoze Aibara Mr. Sunil Kataria, Mr. Arul Bright, Mr. M. D. Prasad, Mr. Vijay Grover, Mr. M. Srinivas, Mr. Rakesh Kumar Singh Mr. Anish Roy,

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Idea cellular Ltd

IDEA OFFICES
Corporate office 5th Floor, Windsor CST Road, Kalina Santa Cruz (E), Mumbai-400098 Corporate Affairs RAJAT MUKARJI Idea Cellular Ltd. 1005-1006, Kailash Building, 26 Kasturba Gandhi Marg New Delhi Email: [email protected] Landline: 91 - 11 - 23 73 0133 Gujarat 4th Floor, Suman Tower, Plot No.18,Sector 11, Gandhinagar 382011 Fax : +91 79 2323 2251 Email: [email protected]
 Telemarketer Provisional Registration

Registered office Suman Tower, Plot No.18, Sector-11, Gandhinagar 382 011.

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Idea cellular Ltd  Sales office for north Gujarat:-

Store Name

Address

Working hours

Weekly Services off Offered Walk-in service Sunday (Postpaid & Prepaid) + Sales

Gl-26, Apollo Radhe communication enclave, modhera cross road ,Mehsana

9:30 AM to 7:30 PM , Sunday off

LISTING INFORMATION Equity Shares  Bombay Stock Exchange Limited Phiroze Jeejeebhoy Towers Dalal Street, Mumbai 400 001  National Stock Exchange of India Ltd Exchange Plaza, Bandra-Kurla Complex Bandra (East), Mumbai 400 051

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Idea cellular Ltd

STOCK CODE: -

BSE SC BSE SCRIP RIP CODE ID Bombay Stock Exchange IDEA Limited National Stock Exchange of India Limited 532822

NSE Sy Reuters mb ol IDEA.BO

-

IDEA

IDEA.NS

OUR PARTNERS
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Idea cellular Ltd

IDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio. To explore such potential partnerships, kindly get in touch with us by submitting the Partner form Some of our Technology and Content Partners: VAS  Onmobile Asia Pacific Ltd

 Cellebrum India Ltd

 Siddhivinayak Astro Services Ltd.

 Kodiak Ltd

 Mauj

 Net4nuts India Ltd

 Yahoo  Rediff  Indiatimes

  Mobile2win  Sify  NDTV

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Idea cellular Ltd

ROAMING  Roamware.inc  Starhome

 Bharti Telesoft

MARKETING COMMUNICATIONS  Lowe India Pvt Ltd

 Lintas Media Group

PUBLIC RELATIONS  Ad Factors PR

NETWORK  Nokia - Siemens

 Ericsson

BILLING  Atos Origin

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Idea cellular Ltd

BRAND INFORMATION

THE BRAND IDEA It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand values are the company values and vise versa. Brand Vision: It goes without saying that the brand vision of idea mirrors the company’s vision. The brand mission statement is...... To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space.

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Idea cellular Ltd IDEA - Brand Values Innovate. Stimulate. Liberate.... It is these brand values, which have made us a formidable player in the telecom industry. Innovations that stimulate the customer and liberate him from the shackles of time and space are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing else.

IDEA - Brand Mission: The India footprint Idea Anywhere connectivity - bringing India closer. The Technology Advantage Idea: Tomorrow's technology to enrich today. The Customer Focus Idea: Make a single interaction a lasting relationship. The Employee Focus Idea: Nurture the roots that nurture our ideas.

BRAND INITIATIVES: Our aim, through media buying and planning, is to create year round impact. With the objective of Strengthening our brand, we work with strategic communication partners on campaigns like sponsorship of the Idea International Indian Film Academy awards and the television programs “Idea Rocks India”, “Idea Star Singer” and “Idea Andhra Idol”. We seek engagement with

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Idea cellular Ltd subscribers on a variety of levels, from major celebrity fashion shows to small local events timed to coincide with new product offerings. Since August 2003, we have commissioned a Brand Track Index Study to evaluate the health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a marketing consultant engaged by us to evaluate our brand using face-to-face interviews on a random sample of mobile users a well as those Intending to purchase mobiles within the next three months. According to the study our brand is perceived as “reliable/trustworthy” and one that “offers cheaper and good promotional offers”. We have improved our rating in the Brand Track Index calculated by the study in the past year reflecting, we believe, the growing strength of our brand. The main communication medium for the Idea brand is television, where we seek strategic Idea brand coverage in various formats. Billboards and hoardings are used as a secondary medium, customized for specific regional preferences to communicate effectively at the local level. We also use other mass communication media such as the press and radio to communicate price plans and other tactical and customer information. All our key initiatives are subjected to a rigorous testing and launch process to ensure accountability for all advertising spend and improve the chances of success of a new product. This process is followed up with extensive briefing of call center agents and sales personnel and real-time tracking of the impact of the communication and feedback from subscribers.

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Idea OURcellular Ltd PROMOTERS

IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders.

The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. A premium conglomerate, the Aditya Birla Group is a leader in swathe of products - viscose staple fiber, aluminums, cement, copper, carbon black, insulators, and garments. The Group has also made successful forays into financial services, telecom, software, and BPO and retail sectors. Today, the Group is India's most diversified business house. Our Promoters are 1. Aditya Birla Nuvo Limited 2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited. Promoter Group Mr. Kumar Mangalam Birla is the Chairman of the Aditya Birla Group and all of the Aditya Birla Group's blue Chip companies in India and serves as a Director on the board of the Aditya Birla group's international companies spanning Thailand, Indonesia, Malaysia, and Philippines and Egypt. Major Indian companies and Joint Ventures of the Aditya Birla Group are as under:

Indian Companies V.M. Patel College of Management Studies  Grasim Industries Limited


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Hindalco Industries Limited

Idea cellular Ltd

PREPAID PLANS IN INDIA

With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our customer centric tariffs allow you all the room in the world to choose the perfect plan, one which optimizes your usage and keeps your pocket heavy too. So, when you talk, you don't forget to smile.

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Idea cellular Ltd


Idea Prepaid Registration & Activation Process

As per the directive from the Department of Telecom (DOT), following Documents need to be submitted with the Prepaid Enrollment Form For Identity/Address Proof  Passport  Arms License  Driving License  Photo Identity Card having address  Election Commission ID Card  Any other document containing photograph includes

(a) Ration Card with your photo & address applicable for person whose photo is affixed. (b) CGHS/ECHS Card (c) Certificate of address having photo issued by MP / MLA / Group A Gazettes Officer in letter head.

(d)Certificate of address with proof from Govt. recognized educational institutions (for students only) (e)Certificate of address having photo issued by Village Panchayat head (for rural areas)

For Identity Proof (only)  Income Tax PAN  Photo Credit Card

V.M. Patel College of Management Studies For Address proof (only)

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 Water Bill (not older than last 3 months) Idea cellular Ltd  Telephone Bill for Fixed line (not older than last 3 months)

POSTPAID PLANS IN INDIA  Electricity Bill of State company (not older than last 3 months)
 Income Tax Assessment Order With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our customer  Vehicle Registration Certificate centric tariffs allow you all the room in the world to choose the perfect plan, one which  Registered Sale your Agreement optimizes your usage and keeps/ Leasepocket heavy too. So, when you talk, you don't forget to smile. Idea Postpaid Registration & Activation Process As per the directive from the Department of Telecom (DOT), following Documents need to be submitted with the Customer Application Form For Identity/Address Proof  Passport  Arms License  Driving License  Photo Identity Card having address  Election Commission ID Card  Any other document containing photograph includes (a) Ration Card with your photo & address applicable for person whose photo is affixed. (b) CGHS/ECHS Card (c) Certificate of address having photo issued by MP / MLA / Group A Gazettes Officer in letter head. (d)Certificate of address with proof from Govt. recognized educational institutions (for students only) (e)Certificate of address having photo issued by Village Panchayat head

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Idea cellular Ltd

(for rural areas)

For Identity Proof (only)  Income Tax PAN  Photo Credit Card

For Address proof (only)  Ration card  Water Bill (not older than last 3 months)  Telephone Bill for Fixed line (not older than last 3 months)  Electricity Bill of State company (not older than last 3 months)  Income Tax Assessment Order  Vehicle Registration Certificate  Registered Sale / Lease Agreement

GPRS APPLICATION
 Internet On Mobile  Idea Net Setter USB

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Idea cellular Ltd Internet on mobile Idea's 3G compatible network supports General Packet Radio Service (GPRS), which allows you to access Internet websites and information portals on your mobile, making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment. Gone are the days when connecting to a website from the mobile took as long as 2 - 3 minutes. GPRS compatible handsets ensure that as a user, you are "always on". There is no need for a dial up connection or any ISP connection. Now you can now carry the World Wide Web in their pocket - The Idea World. Read email, get stock quotes, check the weather, read the latest news and even chat with friends and "Buddies" on Idea Network, Yahoo, MSN and ICQ while on the move. One of the mind-blowing applications on GPRS is Multimedia Messaging Service (MMS). Idea is among the pioneers in the country to provide MMS. This latest innovation in the area of mobile communication provides you the ability to communicate not just in voice or text but also in full colour images. Now you can send your emotions to your near and dear ones; with photographs, attach voice clips and append text too. Just in case the receiver does not have an MMS handset, even then the photographs can be accessed from our website www.ideacellular.com/webmms. For your convenience, we have also created a library of photo album and voice clips, from where you can choose and send photographs. Further, you can also compose your own MMS message on the above mentioned website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its network, Idea also supports the use of the GPRS phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to log in wirelessly while "on the go". Thus now you can surf the internet using our GPRS connectivity with your computer. To know the rates plans please get in touch with you're a/c manager or below id... Idea Net Setter USB

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Idea cellular Ltd

Idea Cellular has launched the new Net Setter EG612 USB Modem (usable with both desktops & Laptops) with data, & SMS facility. It is a conveniently slim & stylish solution for internet access on the move. USB modem is a dedicated data access (GPRS) device to be used with desktops / laptops for wireless internet (GPRS) access. Idea Net Setter is a terminal available for high-speed wireless network access, with which the users can access the Internet in the wireless way at home, office, outdoor sites.

The Idea Net Setter supports the following standards: Global System for Mobile Communications (GSM)
• • •

Global System for Mobile Communications (GSM) General Packet Radio Service (GPRS) Enhanced Data Rates for Global Evolution (EDGE)

The Idea Net Setter supports the following services:


Data service

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Idea cellular Ltd


Short message service (SMS)

The EDGE peak rate and effective peak rate are 247kbit/s and 236.8 kbit/s respectively; the GPRS peak rate is 85.6 kbit/s.The IDEA Net Setter is connected to a portable computer or PC by a USB interface. In the service area of the EDGE/GPRS/GSM network, user can wirelessly surf the Internet, send/receive messages and emails. With the high speed, reliable performance, and easy operation of the IDEA Net Setter, the users can enjoy much more in experiencing the wireless network.

The product is priced at Rs. 2490/- MRP (incl of taxes) Features
• • • • • • •

GSM/GPRS/EDGE 850 MHz/900 MHz/1800 MHz/1900 MHz Global roaming GRPS/EDGE Class1~Class12 Data and SMS capabilities. SMS services (group sending and editing the extra-long messages) Plug & Play function, Zero CD installation SIM-lock function

Postpaid Plans

Tariff Monthly Free Usage Pla R n e n t a l ( R s)

Usage charges beyond free usage

Special Offer (For first 3 bill cycles)

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Idea cellular Ltd

Net Setter 29 9 Net Setter 39 9 Net Setter 84 9

299

512 MB

Rs 2/mb

Free usage - 1 GB

399

1 GB

Rs 2/mb

Free usage - 2 GB

849

Unlimited

NA

Rental – 500

Value Proposition:-

 Service Tax will be charged as applicable  SMS Local / National / International will be charged as Rs. 1/- /Rs. 1.50/- / Rs.
5/-respectively.

 Home tariff will be applicable while roaming on Idea network, on non-idea
networks charge of 10 paise / 10 kB is applicable towards GPRS usage.

 International Roaming Tariff - Rs 5 /10 kb

VOICE SERVICES

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Idea cellular Ltd
 Call Conference  Fixed Cellular Terminals (FCT)  GSM PRI Gateway

Call Conference Call conferencing an excellent tool for setting up a teleconference of upto 5 people who are located anywhere in the world. This is one easy-to-use facility and reduces the need to have separate conversations with multiple people. In today's fast paced world, where the emphasis is on getting it right the first time, Call Conferencing can be of great help. Fixed Cellular Terminals (FCT): IDEA FCT is a single line PSTN simulation made available on GSM network. This product converts GSM calls to normal analog telephone line with an output similar to existing PSTN environment with all the basic features of Voice & Data*. It seamlessly integrates with any EPBX/Desk phone diverting calls made from fixed lines to mobiles through the SIM card, making them mobile to mobile calls. Who it's for A fixed cellular terminal would most suit companies that make a lot of calls from fixed line office phones to mobile phones either of Idea or other of any other operator. Fixed cellular terminals divert mobile traffic from fixed line phones through a SIM card in the fixed cellular terminal allowing subscribers to take advantage of the cost of mobile to mobile call instead of a fixed line to mobile call thus giving a saving of more than 50%. How it works Installing a GSM gateway alongside EPBX (Switch) has no effect on the Switch. When a call is made that has a Mobile prefix (09) the gateway detects the number being dialed is a mobile number and automatically routes it through a Sim card in the Gateway. Normal Land Line to Land Line calls pass straight through the Gateway and onto the fixed line network as normal.

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Idea cellular Ltd Benefits
 Cost Reduction in Telecom Bill: By routing the mobile terminating

calls through Idea, enterprises can save money to the extent of 2025% on their bills. Idea also offers lower STD/ISD tariffs than landline operators; hence savings can be much higher for cos. with multi-location offices and clients. This feature is called Least Cost Routing. It enables automatic routing of mobile terminating calls thru GSM, while routing landline calls thru PSTN network.
 Reach: FCTs can be used even in remote locations where landline

connectivity is not available. This is primarily true for city outskirts and rural areas.
 Reliability of service by being on GSM as against landline  Unmatched Features of GSM: FCT enables a customer to do almost

everything from a desktop phone that is possible from an Idea mobile phone. Call features like call waiting, divert, hold/swap, conferencing, SMS sending and receiving, abbreviated dialing etc. are all possible on FCT.
 Additional Features: FCT also enables blocking or enabling calls to

certain nos., tracking call details like duration, last few calls and call charges, hotline functionality and many more.  Easy integration with EPBX in multi user environment

Features  Built in Caller ID  Superior voice quality  SMS send/ receive

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Idea cellular Ltd  External/ internal battery recharging circuit  High gain antenna options  Polarity reversal GSM PRI Gateway: GSM Gateway caters specifically to the requirement of medium to large enterprises with large number of extensions and EPABX installation. Idea GSM PRI Gateway is the solution for cost effective direct connection to the mobile network. The GSM Mobile Gateway provides the possibility to cut costs in the following ways: Calls from the desktop telephone / PSTN network to the GSM network are expensive, so the Idea GSM PRI Gateway routes these calls from the PBX to the GSM Network via it’s own SIM cards and GSM Engines converting the call, instead of Fixed Line to GSM, but to a GSM to GSM call, in some cases this could be a cost reduction of up to 50 percent.

Basic Features of the Idea GSM PRI Gateway 1. Combinations of interfaces: E1, PRI (Primary Rate Interface), BRI and GSM. 2. SMS - Email - SMS functionality, allowing Emails to be sent as an SMS and vise versa, emails SMS can be received as emails also to multiple V.M. Patel College of Management Studies
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Idea cellular Ltd targets. 3. Call Data Records show all required information e.g. Port ID, Interface ID, ISDN B Channel, and the ICC ID (SIM Card ID). 4. Remote maintenance with the Trace Info Client shows detailed Information, Fallback to other Trunk Groups if call fails and Call Data Records.

Advanced Features of the Idea GSM PRI Gateway 1. The monitoring software allows real time Call Server details either via ISDN or IP, including SIM card ID, Causes, Duration of call, call charge, Port ID and B Channel and all other relevant required information.

2. Call Home events to the Network Management system for automatic upgrades upload of CDR'S to your server, SIM Budget information, and refresh of SIMs, either via ISDN or IP. 3. Advanced Trace Info functions with precise SIM individual information.

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Idea cellular Ltd

BUSINESS APPLICATION
 Remote Energy meter reading Solution

Idea Remote Meter Reading Remote meter reading is an area focused on the automatic reading of meters - the non-manual collection, storage and utilization of data from meters for monitoring and increasing the efficiency of processes. Applications lie mainly in the area of Utility services and include power, water and gas. Today most of Power distribution companies are looking at ways to collect data & control (on/off) systems remotely. They need data transfer from one point to another: 1. From Consumer meters to their server for billing 2. From the Distribution Transformers to check leakages 3. Street light control data 4. Grid to grid data transfer & many more Benefits of remote meter reading & control 1. Efficiencies arising out of automating and systemizing areas like Meter Reading, Billing, payment of bills through e-Commerce etc. 2. Checks corruptions / prevent meter tampering 3. Reduces cost of collecting readings 4. Reading may be pulled any time during the month 5. Much more data can be pulled like peak load, usage pattern etc.
   

Ultimate customer satisfaction. Analysis and useful interpretation of usage trends. Readings from difficult to access meters. Meter reader safety

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Idea cellular Ltd


Accurate tracking of demand.

Idea Cellular Ltd. plays the role of a carrier in this application. Hence, Idea’s scope includes providing GPRS & SMS services with appropriate tariff. Providing hardware for Vehicle tracking unit, software for input and output of data at the vehicle level as well as at corporate customer’s end, and managing all allied services related to the same falls in the scope of a vendor/service provider. This vendor is usually engaged by the customer directly, though Idea can give recommendation of preferred partners.

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Idea cellular Ltd

TERMS & CONDITIONS
While Idea shall make all reasonable efforts to update or correct any information that appears on the Internet or on this website, we do not make any representation or warranty in relation to or in any way guarantee the accuracy of information on the website at any given time. We would not be responsible for any misinformation, inconvenience loss or financial or other damage caused to you due to the use of this website. Information is supplied upon the condition that the persons receiving the same will make their own determination as to its suitability for their purposes prior to its use or in connection with the making of any decision. Any use of this website or the information available on this website is at your own risk. Neither Idea and Idea Cellular affiliates, nor their officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to, use of, or reliance upon, this website or the Information on this website, or any website linked to this website. In your use of the website, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or members or sponsors of the website. Unless otherwise stated, any such correspondence, advertisement, purchase or promotion, including the delivery of and the payment for goods and/or services, and any other terms, conditions, warranty or representation associated with such correspondence, purchase or promotion, is solely between you and the concerned third party and the contract so entered into is strictly a bipartite contract. While Idea shall take all reasonable care in arranging for such third parties, Idea does not guarantee or otherwise assure quality or timeliness of the services or performance otherwise of/by any such third party. We do not guarantee that the third parties will perform any of the transactions entered into on this site. You agree that Idea has no liability, obligation or responsibility whatsoever for any such correspondence, purchase or promotion between you and any such third party. You shall independently agree upon the manner and terms and conditions of delivery, payment, insurance etc. with the other registered Users/third parties that you transact with.

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Idea cellular Ltd The service is accessed via the World Wide Web which is independent of ideacellular.com and Idea. Your use of the World Wide Web is solely at your own risk and subject to all applicable national and international laws, rules and regulations. Idea will have no responsibility for any information or service obtained by you on the World Wide Web. This website may be linked to other websites on the World Wide Web that are not under the control of or maintained by Idea. Such links do not indicate any responsibility or endorsement on our part for the concerned external website, its contents or the links displayed on it. These links are provided only as a convenience, in order to help you find relevant websites, services and/or products that may be of interest to you, quickly and easily. It is your responsibility to decide whether any services and/or products available through any of these websites are suitable for your purposes. Idea informs you that it is not responsible for any transactional errors, misinformation and frauds taking place on those sites. Idea excludes all liability to the fullest extent permissible by law whether in contract, tort (including liability for negligence) or otherwise for the accuracy, suitability, quality or completeness of any information and the value and integrity of goods and services offered over ideacellular.com. You acknowledge and agree that we have no control over and that we exclude all liability for any material on the world wide web, which can be accessed by using ideacellular.com. Access to ideacellular.com shall be restricted. Only users with login passwords can access ideacellular.com. The user identity shall be provided by Idea while the user shall define the login password, which shall be encrypted and stored on the ideacellular.com server. We strongly recommend that the password be retained confidential. The password is an authentication tool and we recommend that each User periodically changes the password. In a few areas of ideacellular.com we may ask you to provide personal information This allows us to provide and inform you of the latest services and features that most likely meet your needs, and to customize our Site to make your experience safer and easier. Importantly, we only collect personal information about you that we consider necessary for achieving this purpose. You agree that the personal

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Idea cellular Ltd information will be used in accordance with our T&C. We may collect certain non-personally identifiable information about our visitors when you visit many of our Web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using, (e.g., Windows XP or Mac OS) and the domain name of your Internet service provider (e.g., Data Infosys Limited, Tata Indicom ).We use the non-personally identifiable information that we collect to improve the design and content of our service pages and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze service usage. The website, ideacellular.com is a secure website and Idea will take all reasonable steps to maintain ideacellular.com as a secure website. However even secure websites are susceptible to infiltration and/or corruption. There are a number of transactional facilities on ideacellular.com, wherein you can pay your bills, or get certain services activated by paying the requisite amount online. Idea would not in any way be responsible for any damage or loss caused to you as a result of financial transaction on the website. Idea would also not be responsible or liable in any manner if your credit card / net banking is misused / used fraudulently. Idea would not responsible or liable in any manner for any error or defects that may exist or for any costs, loss of profits or consequential losses that may arise from your use of or inability to use, or access or a failure, suspension or withdrawal of all or part of the facilities at any time. Idea accepts no liability or responsibility for loss of data or breach of confidentiality or other consequences howsoever occurring. In case there has to be a reversal of money paid online, it would be entirely dependent on the payment gateway's terms and conditions and Idea would not be responsible or liable in any manner for quick reversal or for expediting the process.

While Idea shall use all reasonable care to maintain ideacellular.com in a fully operating condition it is not responsible for the results of any defects that may exist in the website. No warranties are given that ideacellular.com or its content is error

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Idea cellular Ltd free or that it will be suitable for the particular purpose that you have in mind when using it. Idea does not accept responsibility for any defects that may exist or for any costs, loss of profits, loss of data, or consequential losses arising from your use of, or inability to use or access or a failure, suspension or withdrawal of all or part of the service at any time. It is a condition of Idea for allowing you access to the information on ideacellular.com that you accept that Idea will not be liable for any action you take relying on the information on ideacellular.com. If your use of materials or information from ideacellular.com results in the need for servicing, repair or correction of equipment or data or you assume any costs relating to the above, we would not be liable for the same. Idea does not routinely monitor your postings to the website but reserves the right to do so. In our efforts to promote good citizenship within the Internet community, if we becomes aware of inappropriate use of the website or any of its Services, Idea will respond in any way that, in its sole discretion, it deems appropriate. You are prohibited from probing / testing / violating the security of ideacellular.com or attempting to including, without limitation (i) accessing data not intended for you or logging into a service or account which you are not authorized to access, (ii) attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measurers, (iii) attempting to interfere with service to any user, host or network including, without limitation, via means of submitting a virus or "trojan horse", overloading, "flooding", "mail bombing" or "crashing" or (iv) sending unsolicited electronic mail including, promotions and / or advertising of products or services. You accept and agree that Idea may suspend or vary the whole or any part of the service offered on ideacellular.com for any reason, at any time at its sole discretion without prior notice. Idea hereby reserves the right to make subsequent changes to, ideacellular.com or its content and services may be modified, supplemented or withdrawn. You accept and agree that Idea reserves the right to vary, amend or alter the terms and conditions of this contract from time to time as maybe considered appropriate. Such variations will be deemed effective and in force immediately upon posting of the varied Legal Statement on ideacellular.com. By continuing to use

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Idea cellular Ltd ideacellular.com, after the change in T&C, it would be deemed that you agree and accept such variation. Idea, to the fullest extent permitted by law, disclaims all warranties and liability. Recognizing the special circumstances relating to ideacellular.com you agree to waive as against Idea, its affiliates, officers and employees, to the fullest extent permissible by law, any claims including for loss of business howsoever arising from or relating to the use of ideacellular.com. Without prejudice to the above Idea's maximum liability, if any, is restricted to the transaction fees paid to Idea by you in respect of the relevant service.

User Identity You shall be provided with a distinct User Identity. You are required to define the login password which shall be encrypted and stored on the ideacellular.com server. Idea strongly recommends that you:  maintain confidential the User Identity and Password. disclose User Identity and Password to only your trusted disable the ‘remember password' or similar function on your system. adopt a password which preferably is a combination of numerals and Avoid your name / address / date of birth as part of password. Periodically change your password.

employee(s) strictly on need to know basis.  

letters of a maximum length of eight (8) numerals / letters.




The User Identity shall be non-transferable and cannot be assigned for any reason whatsoever. However, Idea will consider request for transfer of User Identity in the event of succession. The User Identity and password is to be used only for accessing ideacellular.com

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Idea cellular Ltd

for legitimate purposes subject to the T&C. You are solely responsible for maintaining the confidentiality of the User Identity and password(s) (including but not limited to any code number(s) generated / allotted in the course of use of ideacellular.com. You agree and accept that you unconditionally and to the fullest extent permitted by Law waive / release Idea from any claim(s) as may arise relating to loss of confidentiality. If your computer does not support relevant technology including but not limited to encryption, you may not be able to use certain services or access certain information on ideacellular.com. Lack of relevant technology on your PC may also lead to incomplete information and transactions and we would not be responsible for the same in any manner.

Intellectual Property

The content(information, communication, images and sounds contained on or available through ideacellular.com) is provided on ideacellular.com by Idea, its partners and associates, its affiliates, independent content providers and third parties is copyrighted and all rights to the same are reserved. The contents of this site cannot be reproduced, modified, transferred, distributed, republished, downloaded, posted or transmitted in any form or by any means including but not limited to electronic, mechanical photocopying or recording without the prior written permission of Idea. You agree that the material and content contained within or provided by ideacellular.com is for your personal use only and would not be used for commercial purposes or distributed commercially.

The content of ideacellular.com may not be mirrored in any way on any other server without the prior written consent of Idea. Any unauthorized use of the contents of ideacellular.com would be in breach of copyright or trademark laws.

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Idea cellular Ltd Governing Law

The T&C shall be governed and construed in accordance with the laws of India. The Courts of competent jurisdiction in the relevant circles shall have exclusive jurisdiction arising out of any claims or dealing with us and all disputes shall be governed by the laws of India.

RESERCH METHODOLOGY

1)

MARKETING RESEARCH:-

Marketing Research is the systematic and objective identification collection, analysis, disinvestment and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.

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Idea cellular Ltd

Marketing Research involves the identification, collection, analysis, dissemination and use of information. Each phase of this process is important. We identify or define the marketing research problem or opportunity and then determine what information is needed to investigate it. Because every marketing opportunity are used interchangeably here. Next, the relevant information sources are identified and a range of data collection methods varying in sophistication and complexity are evaluated for their usefulness. The data are collected using the most appropriate method, they are analyzed and interpreted, and inference is drawn. Finally, the findings, implications and recommendations are provided in a format that allows the information to be used for Marketing decision making and to be acted upon directly.

2)

THE NATURE OF MARKETING RESEARCH:-

The emphasis in Marketing is on the identification and satisfaction of customer needs. In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information. They need information about customers, competitors and other forces in the marketplace. As consumers have become more affluent and sophisticated, marketing managers need better information on how they will respond to products and other Marketing offerings. As completion has become more intense, managers need information on the effectiveness of their marketing tools, as the environment is changing more rapidly, Marketing managers need more timely information. The task of Marketing Research is to assess information needs and provide management with relevant, accurate, reliable, valid, and current information. Today’s competitive Marketing environment and the ever increasing costs attributed to poor decision making require Marketing Research to provide sound information. Sound decisions are Not based on gut feeling. Intuition. Or pure judgment. In the absence of the sound information. An incorrect management decision may result.

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Idea cellular Ltd

3)

RESEARCH DESIGN :-

A research design is a framework or blue print for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure and solve marketing research problems. Although a broad approach to the problem has already been developed. The research design specifies the details the nuts and bolts of implementing that approach. A research lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. The research design involves the following task :1) Define the information needed 2) Design exploratory, descriptive, and causal phases of the research. 3) Specify the measurement and scaling procedures. 4) Construct and a pre-test questionnaire. 5) Specify the sampling process and sample size. 6) Develop a plan of data analysis.

4)


RESEARCH PROPOSAL Title of the study: A Comparative Study of the customer’s Buying Behavior about the Idea Sim Card of the Idea cellular ltd.

 Research Type:  Descriptive research.  Simple Random Sampling (Probability Sampling)

 Sample Size:

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Idea cellular Ltd
 The no. of Respondents is 50.

 Simple Random Sampling (Probability Sampling)

Sample Size Determination: A reason for sampling is to infer something about population. Sampling distribution is the probability distribution of a specified sample statistics. For all possible population N. random sample of a given size ‘n’ drawn from

 Sampling Unit:Choose the Location of Sampling Unit in Mehsana

.

 Research Objectives:1) 2) The Main objectives of this survey are to find out Customers Buying To know about the customers liking and disliking things about the Behavior About The Idea Sim Card Of Idea Cellular Ltd., product. 3) 4) To know about the competitors product through the customers To know about the idea cellular Sim card‘s popularity & reputation in

the market.

5)

QUESTIONNAIRE:-

QUESTIONNAIRE is a formalized set of questions for obtaining information from respondents.

I have selected interviewing method on questionnaire design. There are both structured and unstructured questions are there in my questionnaire. But, mostly there are structured questions are included in my survey.

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Idea cellular Ltd

The structured questions contains following.

1). Multiple choice questions 2). Dichotomous questions 3). Scales

6)

SURVEY METHOD :-

The Survey method involves structured questionnaire given to respondents and design to elicit specific information. Thus, this method of obtaining information is based on the questioning of the respondents. Respondents are asked a variety of question regarding their behavior, intention, attitudes, awareness, motivation and demographic and lifestyle characteristics. This question may be asked verbally, in writing, for via computer and the responses may be obtained in any of these forms. I have selected personal interviewing method for this research. I did the data collection alone by making personal visits. The collection work done mainly during the office hours. This work took 18 days. My experience on the field was very good and positive. All were very co-operative and also showed a keen interest in my work. I did the data collection by making personal visits to students and senior citizens. They were found very co-operative and also showed a keen interest in my work.

7)

DATA ANALYSIS:-

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Idea cellular Ltd The head part for creating any report of industry, manufacturing companies, offices, etc is the raw and numbering data obtained from different sources and classes. Thus the data analysis is the part to be confirmed that is strong and truly with complications. Here I am giving with my possible knowledge brief Para for the data analysis of my report on idea cellular ltd. The data I collected through consumers and retailers. I used the questionnaire as an instrument for the data collection.

In the data collection the main part is the LIKERT SCALE. Which includes like extremely important, most important, indifference, not so important, and least important,

The percentages levels are extracted whenever the respondent tick at above scales. When the respondents tick at extremely important that means he or she is highly satisfied with particular area and vies a versa when he or she tick at least important.

The rest of questionnaire is simple analysis.

AWARENESS

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Idea cellular Ltd

Interpretation: I have selected 50 respondents. Among these 94% of respondents are aware about the idea sim card. While there are only 6% respondents are not aware about the sim card due to dislike towards the idea sim-card. From the above chart we can see that there are not every respondent know about the idea cellular card. So in this report we are concentrates on 47 respondents.

FINDINGS AGE WISE

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Idea cellular Ltd

Interpretation: There are 50 respondents are filling these questionnaire. From these 50 respondents, there are 05 female, and 45 male, in these sample there are 47 respondents are using idea sim-cards, while 03 respondents are not using it. We can easily see that there are 8 respondents are falling under 11 to 20 Age group. And 22 respondents are falling under 21 to 30 age group. So, least respondents are falling under the 41 to 50 age group.

CUSTOMER LIKING

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Idea cellular Ltd

Interpretation: In the above graph, we can see that most of the customers are preferred the vodafone sim card. The Vodafone users are the most and it is 18 respondents. The idea takes the second post. The idea card users are 12. And in a sequence the Airtel is came after Idea. And in the end there are only few peoples who are belongs to the other sim card.

Customer’s satisfaction level towards Network service

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Idea cellular Ltd

Interpretation: Here in the chart we can see that idea Sim card is become success for providing network services to the customers. Because there are 78% respondents are satisfied by its network services, this is a very good sign for the company. But there are few respondents have a query from its services. 16% respondents have a query from its network service. Hence it is very important for a company to build its strong network,

BRAND NAME PREFERENCE

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Idea cellular Ltd

Interpretation: From above we can observe brand perception of product. The graph denotes the percentage level of important regarding purchasing for the product. Thus, only 14% of respondents are giving extremely important to the brand name. Where as only 20% of respondents are giving most important to the brand name while purchasing of product. Brand name is considered as indifference by 30% respondents. Hence it is very important for a company to build its brand.

PRICE PREFERENCE

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Idea cellular Ltd

Interpretation: From above graph we can observe that price of idea sim card was considered by customers are extremely important. The graph denotes the percentage level of respondents for considering of price. Thus, 52% of respondents are giving extremely important to the price while they are going for the purchasing. This is a very good sign for the company. It is evident from above that 10% respondents are considered price indifferently while they are going for the purchasing. Now it is very important for the company to maintain price. To maintain its leads against its competitors.

OFFER PREFERENCE

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Idea cellular Ltd

Interpretation: From the above graph we can observe that 34% of respondents are giving extremely important to its offer. The graph denotes the consideration of the customers while they are going to the purchasing, It is evident from that 22% of respondents are considered offer indifferently while they are going for the purchasing. So company has a responsibility towards the customers to launch many more offers which is become helpful to the company for increasing its sells.

WHICH CARD CUSTOMER LIKE MOST

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Idea cellular Ltd

Interpretation: From the above graph we can observe that 81% of respondents are like pre-paid card. From the above graph we can observe that 19% of respondents are considered post-paid they are going for the purchasing. So company has a responsibility towards the customers to launch many more offers which is become helpful to the company for increasing its sells.

CUSTOMER’S EXPECTATION FROM THE CARD
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Idea cellular Ltd

Interpretation: From the above chart we can see the customers are expectation is about the easy availability and good network facilities. The above graph denotes the percentage about the customer’s expectation from the sim card. The most of customers are expect a easy availability of the sim card. There are 18% respondents preferred the low call rates. And 36% respondents are considered the availability of the products. While 28% respondents are considered the Good Network of the product.

CUSTOMER’S CELL PHONE COST MONTHLY
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Idea cellular Ltd

Interpretation: From the above chart we can see the customers cell phone cost monthly 40% Costumers monthly recharge Rs. 0-100. 23% Costumers monthly recharge Rs. 100-500. 21% Costumers monthly recharge Rs. 500-1000. 15% Costumers monthly recharge more thane Rs. 1000. So Company has more recharge scheme provide to costumer.

AVAILABILITY OF PRODUCT

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Idea cellular Ltd

Interpretation: Here in the chart we can see that idea cellular card is easily available because 80% respondents are mentioned that it is easily available. The chart denotes the percentage level of availability of product by respondents. Thus, idea cellular card is easily available. But only 14% of respondents complain about unavailability of product. It is evident from the above chart, that idea cellular card are easily available. Hence, it is a good sign for the company about availability of the product.

ADVERTISEMENT EFFICIENCY

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Idea cellular Ltd

Interpretation: From the above chart, it is clear that advertisement of product influence the behavior of consumers. The chart denotes the percentage level of behavior of respondents. Thus, 74%of respondents are influenced by advertisement of product. It is evident from the above chart that 74% of respondents are influenced by advertisement of product, 20% respondents are not influenced by advertisement of product. Hence, it is important for the company to take advertisement as an important for influencing the behavior of customers.

KEEP PURCHACHING IN FUTURE

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Idea cellular Ltd

Interpretation: Here in the chart we can see that idea sim card is purchasing in future 86% customers is purchase in future 14% customers not purchase in future. So company has provide more scheme and low charge.

FRIENDS & RELATIVE TO BUY IDEA SIM CARD

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Idea cellular Ltd

Interpretation: From the above graph we can observe that 72% of respondents are like to buy idea simcard. From the above graph we can observe that 22 % of respondents are not considered to buy the idea-sim card.

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Idea cellular Ltd

FINDINGS
1. 94% of the sim-card users are awareness of the idea cellular services being

provided by the company so we can say that awareness of idea is very use in mehsana. 2. The majority of costumers between age (21 to 30) have idea sim card. 3. The majority of costumers are preferred the Vodafone sim card. 4. The majority of respondents are satisfied by its network services. 5. The majority of respondents are giving most important to the brand name while purchasing of product.
6. 52% of respondents are giving extremely important to the price while they are

going for the purchasing.
7. 22% of respondents are considered offer indifferently while they are going to

purchasing.
8. The most of respondents are like prepaid card.

9. The most of costumers are expect a easy availability of the sim card.
10.

The majority costumers monthly recharge Rs.100-500.

11. The majority costumers said that idea cellular card easily available. 12. The majority costumers of 74% respondents are influenced by advertisement of product. 13. The most of costumers are purchasing in future. V.M. Patel College of Management Studies
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Idea cellular Ltd 14. The majority of respondents are like to buy idea sim card.

SWOT ANALYSIS
 Strengths:1. The image of idea sim card is good as compare to other

products. 2. Customers are aware about the product because of

advertisement. 3. The network services of the product are appraised by the people.

 Weaknesses:1. The call charges of the product are somewhat high, so it is not suitable for lower class people.

 Opportunities:1. radhe communications has opportunities to become a higher seller of

the sim card. With the compare of the other sim card seller. 2. Company can also focus on postpaid sim card, which has wide scope for best selling.

 Threats:-

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Idea cellular Ltd
1. It has a fear of large number of company like Vodafone, Airtel,

Reliance, BSNL, etc….and so on for idea sim card. In terms of price and network service. 2. Because of the cutthroat competition to stay in the market is very difficult.

LIMITATIONS OF STUDY
The information given by the respondents may or may not be true because in some cases the respondents may have not received service at the time of answering. However all possible case has been taken to collect the information as much as possible. The big limitations that the total population of idea sim-cards users in the North Gujarat is around fifteen lakh. So, by taking just 100 respondents, we can’t conclude or measure the whole the North Gujarat. This survey is one type of interview. So first I have to convince some respondents and have to remove their doubts. I found in my survey two errors from respondents; these are sampling error and non sampling error. Some respondents are not seriously feeling the topic. And some respondents are not educated, so they are feel questionnaire untruly.

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Idea cellular Ltd So, these are the limitations which I found during the market survey.

RECOMMENDATIONS
 

Company has not good advertisement policy. Few respondents are unaware about the products as well as its facilities, so, the

company has to more emphasis on the advertisement and to choose proper media like newspaper, wall painting, and TV- aid. it is evident from the report that most of the respondents came to know about product from advertisement. So, the awareness of the idea sim card among the customers about the product might be increased.



I am found during my survey that there are respondents who afford the product

but fail to purchase it because of unawareness. So, the company can generate demand of the product by appropriate advertising.

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Idea cellular Ltd  From the survey we have found that generally customer price conscious as well

as service conscious. So the company should try to maintain these both things.



Company should have to declare some special offer.

CONCLUSION
After conducting the survey on idea sim card, I am found that market for the organized sector there are less competition in this particularly to idea sim card. Idea sim card requires advertisements for the awareness of the product. Because, I found that few of the consumers are not aware about the product and its functions. I am also found in my survey that network services of the product are appreciated by the people. Most of the respondents are satisfied with it. However, there is a lack of brand equity of the product because most of the respondents are not brand conscious.

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Idea cellular Ltd In my conducted survey I found that the strength of the product is its variety & network services. Because most of the respondents are satisfied with these two parameters. It is very good experienced for me to make this report and I am happy and satisfied by conducting survey and making this report.

BIBLIOGRAPHY

Preferences Books:-

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Idea cellular Ltd  Business Research Methodology (Donald R. Cooper)

 Marketing Management (Philip Kotler)

Web Site: Www. Idea cellular card. Com  Www. AdityaBirlaGroup.com

News paper:  Business standards  Times of India.

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Idea cellular Ltd

Questionnaire for Customers of the Idea Sim card Topic: Study of customers buying behavior towards the Idea Sim Card
I am student of T.Y.BBA at V.M. Patel College of Management Studies, in accordance to the subject of management course I have undergone the project of “customers buying behavior” so i am kindly urging you to provide your views for the following questions in partial fulfillment of our studies. 1. Do you aware of the Idea sim card? Yes No

2. Do you have Idea sim card users? Yes ( ) No ( )

3. If not. than why do not prefer Idea sim card?
 Due to absence of skilled for using.

( ( (

) ) )

 Due to your dislike about Idea sim card.  Due to high cost of charges.

4. Which sim cards like you most?  Vodafone  Idea  Airtel  BSNL  Others

5. Are you satisfied By the Network Service of the Idea Sim card? Yes No

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Idea cellular Ltd

6. When you are going to purchase, please rank the following? 1) Extremely important, 2) most important, 3) indifference, 4) Not so important, 5) least important,

Particular Rank

Brand name

Price

Offers

Promotion

7. Which card do you like the most? Pre-paid post-paid

8. What are your expectation in your Sim Card?
 Low charges  Easy availability  Good network  Some extreme functions

( ( ( (

) ) ) )

9. How much recharge your cell phone cost you monthly?  Between Rs. 0-100  Between Rs. 100-500  Between Rs. 500-1000  More than Rs. 1000

10. Is Idea Sim Card easily available? Yes No

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Idea cellular Ltd 11. Does advertise influence your behavior? Yes 12. Will you keep purchasing in future? Yes No No

13. Would you recommend to your friends & relatives to buy idea sim card? Yes No

Personal Details:  Name :- _______________________________________  Gender :- Male  Age :- _____  Occupation: - _______________________

Female

 Educational Qualification:

1. HSC_________ 2. Graduate____________ 3. Post

Graduate__________

 Mobile No:- ______________________ Thank you.

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