Identity Manual

 

RUTGERS VISUA L IDENTI TY MANU AL APRI L 30, 2 012 VERSION 2.1

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RUTGERS VISUA L IDENTI TY MANU AL APRI L 30, 2 012 VERSION 2.1

 This manual is an Adobe Acrobat 8.0 PD F file for  viewing on Macintosh or Windows plat forms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5” x 11” 11” paper, preferably using a color printe r.  The most current versio n of the manual is available online at  at identity.rutgers.edu . rut ge rs v is ua l ide nt it y m a nua l

 

contents

1 . 0   introduction

4 . 0   typography

7 . 0   print & merchandise usage

1.1

Why a Visual Identity System?

4.1

Primary Typefaces

7.1

Minimum Print Standards

1.2

Visual Identity Policy 

4.2

Primary Typefaces Continued 

7.2

Back Cover/Panel Recommendations

1.3

Contacts for Advice, Approvals, and Graphics

4.3

Substitute Fonts

7.3

Multipage/panel Print Examples Examples  

4.4

Substitute Fonts Continued 

7.4 7.5

Multipage/panel Print Examples Continued  One-Sided Print Examples

7.6

Minimum Merchandise Standards

7.7

Odd-Sized Products and Different Materials

7.8

Exterior Signage

7.9

Vehicle Signage

2 . 0   basic elements

5 . 0   stationery system

2.1

The Rutgers Logotype

2.2

The Logotype with State University and

5.1

About Stationery 

University Signatures Signatures

5.2

Letterhead

2.3

The Logotype with Campus Signature

5.3

Letterhead: Full Size

2.4

The Logotype with Unit Signature

5.4

Letterhead with Signature

2.5

The Logotype with Unit Signature Continued 

5.5

Envelope

2.6

The Official University Seal

5.6

Business Card

8.1

The Rutgers Spirit Mark 

2.7

The Informal University Seal

5.7

Business Card with Signature

8.2

Unacceptable Treatments: Spirit Mark 

2.8

The Logotype with Informal Seal

5.8

Mailing Label

8.3

Athletic Marks: New Brunswick 

2.9

Seal: Vertical Option

5.9

News Release Form

8.4

Athletic Marks: Newark 

5.10 Fax Cover Sheet

8.5

Unacceptable Treatments: Athletic Marks: Newark 

5.11 5.1 1 Memo Pads

8.6

Athletic Marks: Camden

8.7

Unacceptable Treatments: Athletic Marks: Camden

8.8

The Rutgers University Flag

2.10 2.1 0 Size and Clear Space Requirements for Print and Merchandise

8 . 0   other system elements

2.11 Size and Clear Space Requirements for Electronic Communications 2.12 Unaccep table Uses 2.13 Unaccep table Uses Continued  2.14 2.1 4 Unacceptable Uses Continued 

3 . 0   color

6 . 0   electronic usage 6.1

Minimum Website Standards

6.2

Web Banner Options

6.3

Web Banner Options Continued 

9.1

6.4

Web Bar Options

9.2

Board of Governors Resolution

6.5

Minimum Ecommunications Standards

9.3

Glossary 

3.1 3.2

Primary Color Palette Supplementary Color Palette

6.6 6.7

Ecommunications Continued  Electronic App Icon Standards

3.3

Three-Color Reproduction

6.8

Mobile Website Standards

3.4

Two-Color Reproduction

6.9

Social Media Recommendations

3.5

One-Color Reproduction

6.10 PowerPoint Templates

3.6

One-Color Reproduction Continued 

6.11 Video Stand ards

3.7

Unacceptable Color Treatments: Logotype

3.8

Unacceptable Color Treatments: Signature

9 . 0   appendix Identity Matrix

Click on entry in Contents to jump to desired page. Note that throughout this document page cross-references and web addresses are active links.

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I N TR O D U CTI O N

1. 0

1.1 1. 1

Why a Visual Identity System?

1.2 1.3

Visual Identity Policy  Contacts for Advice, Approvals, and Graphics

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introduction 

1.1 1. 1

Why a Visual Identity System? Research confirms that a clear and consistent identity helps build buil d and maintain reputation. Regularly used us ed graphic symbols can convey and reinforce the strengths of an institution. This is as true for Rutgers as it is for other leading universities. A strong visual identity can enhance Rutgers’ ability to recruit outstanding faculty, students, and staff; to engage alumni; and to attract external support. To take take advantage of this potential, the universit y developed a visual identit y system that effectively links our campuses, schools, other oth er academic units, and administrative offices with the name “Rutgers”—a strong asset we all proudly share. Every member of the university community communit y plays an important role in bringing this cohesive identity identit y to life and in maintaining maintaining its integrity integrit y by applying it consistently throughout all university communications, including in print, display, and promotional products, and in web, broadcast, and other electronic formats.

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introduction 

1. 2

Visual Identity Policy This visual identity manual provides specific guidelines and standards to the Rutgers community for the implementation of Rutgers’ visual identityy system in all forms of identit university communication.  The guidelines have been developed by the Department of University Relations with extensive advice and consultation from faculty, staff, students, and alumni. The Board of Governors of the university formally approved the visual identity system on December 8, 2006 (see the board resolution on  on page 9.2 ), as the next major step in the development of a comprehensive communications program for the university. Since the power of a strong visual identity can only be realized through consistent application over time, it is the university’s policy that the official logotype, signatures, and marks as described i n these pages are the only sanctioned marks for use across the university system. No other marks or symbols may be used to represent the university as a whole or any part thereof.  The full policy can be reviewed at  at policies.rutgers. edu/PDF/Section80/80.1.5-current.pdf .

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introduction 

1. 3

Contacts for Advice, Approvals, and Graphics

Faculty and Staff  Office of Creative Services Department of University Relations  Relations  identity.rutgers.edu

• Use of university trademarks by student groups

Use of the visual identity system, including

• Use of university trademarks by nonuniversity

the Rutgers spirit mark, on commercial goods, promotional giveaways, and specialty items such

entities

as T-shirts, hats, and mugs is permitted for student Contact Trademark Licensing at  at  trademark@

groups with approval, by contacting Trademark

ur.rutgers.edu or ur.rutgers.edu  or 848-445-1921 or 1951, with

Licensing at [email protected]  or

questions.

848-445-192 848445-1921 1 or 195 1951. 1.

Purchasing Purchasin g Stationery Products

Alumni and Alumni Groups

its use, including:

University Procurement Services has established

Individual alumni are not permitted to use the

• Requests to create visual identity graphics

Dupli Envelope & Graphics as the designated

university’s marks. Alumni groups may use the

 vendor for purchasing statione ry products. The

Rutgers visual identity system with the approval

Dupli stationery portal can be accessed through

of Trademark Licensing, upon recommendation

Contact Creative Services at [email protected]

the RIAS Exchange at rias.rutgers.edu rias.rutgers.edu.. Contact

by the Department of Alumni Relations. Contact

 with questions regarding the visual ide ntity system.

Georgene Granholm at [email protected]  

the director of alumni communications at

or 848-932-4375, ext. 22916, for assistance.

[email protected]  or 848- 932932-2296, 2296,

 The Office of Creative Service s in the Department of University Relations is responsible for maintaining the university’s visual identity system and is available to respond to inquiries regarding

• Explanation of the contents of this manual

Office of Trademark Licensing Department of University Relations  Relations  ur.rutgers.edu/trademark 

 with questions . Students and Student Groups Students wishing to order business cards may

Individuals External External to the University 

 The Office of Trademark Trademark Licensing in the

contact Georgene Granholm at granholm@rci.

 This manual is intended pri marily for use by the

Department of University Relations regulates the

rutgers.edu  or 848-932-4375, ext. 22916. rutgers.edu

Rutgers community. Any individuals, groups, or

use of the university’s name and identifying marks, including: • Use of the official university seal (as delegated by the Vice President for University Relations) • Use of university trademarks on merchandise

Individual students are not permitted to use the university’s marks. Student groups may use the Rutgers visual identity system provided they follow the guidelines in this manual used by every other

companies external to the university wishing further information regarding the use of Rutgers marks should contact Trademark Licensing at [email protected] or [email protected]  or 848848-445-192 445-1921 1 or 1951.

Rutgers unit. For example, the marks require a

(includes the university name, logos, inter-

certain amount of space around them, cannot be

collegiate athletic marks, and spirit mark) by all units

altered in any way, and cannot be paired with other graphic elements. ide nt it y . rut ge rs . e du  

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BASIC ELEMENT S

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.1 0 2.11 2.1 1 2.12 2.13 2.14 2.1 4

2.0

The Rutgers Logotype The Logotype with State University and University Signatures Signatures The Logotype with Campus Signature The Logotype with Unit Signature The Logotype with Unit Signature Continued  The Official University Seal The Informal University Seal The Logotype with Informal Seal Seal: Vertical Option Size and Clear Space Requirements for Print and Merchandise Size and Clear Space Require Requirements ments for Electronic Communications Unacceptable Unaccep table Uses Unacceptable Unaccep table Uses Continued  Unacceptable Uses Continued 

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basic elements 

2 .1

 The Rutgers Logotype Logotyp e The Rutgers logotype appears logotype appears to the left. It is the primary element of element of the Rutgers visual identity system and must appear on all official Rutgers communications. It may not be modified in any way.  This Rutgers logotype, app earing alone, is the preferred visual representation for the university. It is available in different electronic formats appropriate to your usage needs at identity.rutgers. edu/downloads .  Two types of secondary elements may elements may be added

RU_LOGOTYPE

to the Rutgers logotype:  The Rutgers logotype is a custom-d esigned graphic and may not be altered in any way. The logotype may be downloaded at identity.rutgers.edu/downloads .

1. A typographic element called a signature: signature:   university, campus, or unit name 2. A graphic element: informal university seal The Rutgers logotype may not be attached to any typographic or graphic element other than those described on the following pages.  As a general rule of thumb, it is alw ays preferable to use the simplest (i.e., highest level) logo  representat ion that will adequat ely communicate  your identity as par t of Rutgers.

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basic elements 

2.2

 The Logotype with w ith State University Universit y and University Signatures State University Signature

In situations where the logo needs to communicate the university’s name more fully, you may use one of the two signatures appearing on this page. The full name of the university—R university—Rutgers, utgers, RU_SIG_ST

The State University of New Jersey—must appear somewhere on all official Rutgers communications. Several ways to satisfy this requirement include:

University Signature 1. Using the full name of the university in your opening text 2. Using the full name of the university in a displayed address 3. Using the top signature option to the left U N I V E R S I T Y 

4. Using the Rutgers logotype with informal

RU_SIG_U

university seal option (see page 2.8 ) 5. Using the full name of the university—Rutgers,  The State Universit y of New Jersey—in the footer of your website pages For usage guidelines regarding the university name, see the Rutgers Editorial Style Guide at ur.rutgers.edu/styleguide . To download the state university and university signatures, go to identity. rutgers.edu/downloads . ide nt it y . rut ge rs . e du  

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basic elements 

2. 3

 The Logotype with w ith Campus Signature Each of Rutgers’ three regional campuses has its own campus signature, designed for use on campus-specific communication materials.

C A M D E N RU_SIG_CM

 The campus signatures ar e available in formats appropriate to your usage needs. To download a campus signature, go to identity.rutgers.edu/  downloads.. downloads

N E W A R K RU_SIG_NW

N E W

B R U N S W I C K

RU_SIG_NB

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basic elements 

2.4

 The Logotype with w ith Unit Signature

Schools and Colleges

The name of major units within Rutgers University, such as colleges, schools, research centers, and large administrative offices, may be added to the Rutgers logotype as a unit signature. In all cases, the correct name of the unit must be used. Major units within the university that contain many subunits (such as schools or large administrative divisions) will need to develop and issue guidelines as to whether their subunits should always use the larger unit signature or whether all or some of their subunits may use subunit signatures. As a general rule, it is preferable for subunits to use Research Centers and Specialized Units

the signature of their largest umbrella unit, but this needs to be addressed on an individual basis. For units whose name formally includes the name of a regional campus (for example, University College–Camden), the campus designation is preceded by a vertical rule unless the vertical rule falls at the end of the line, in which case it is deleted (see the examples at left, second line). In

Major Administrative Offices

text, such units will continue to use a closed en dash preceding the campus identifier in their name, as illustrated in the previous sentence.

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basic elements 

2.5

REFERENCE WIDTH = 3"

 The Logotype with w ith Unit Signature Continued   X- HEI GHT

All units within Rutgers, including schools and colleges, are prohibited from creating unit signatures on their own. All signatures si gnatures are created by Creative Services Services and provided to units.

BASELINE  X- HEI GHT

School or Unit

BASELINE

Starting with a digital Rutgers logotype template (RU_LOGOTYPE) at the standard reference size of 3 inches in width, the unit name typography is Formata BQ Light 20 pt. type on 21.5 pt. leading with +50 tracking.

School and college signatures have been created and are available at identity.rutgers.edu/downloads . General guidelines to determine whether your unit

REFERENCE WIDTH = 3" REFERENCE WIDTH = 1 . 5"   (HALF OF RUTGERS LOGOTYPE WIDTH)

 X- HEI GHT

BASELINE  X- HEI GHT

School or Unit with

BASELINE

   H    T    D    I    W    N    O    I    T    A    C    O    L    /    E    M    A    N    T    I    N    U      M    U    M    I    X    A    M

should get a signature are provided on page 2.4. 2.4. If  you need a unit signature created, you may requ est it at identity.rutgers.edu/requestform.php .  The full, correct name of the unit is to be used. Names do not include symbols. For example “@” may not replace “at,” and “&” may not replace “and.”  The unit name width may not exceed an additio nal half-width of the Rutgers logotype. If the unit name requires two lines, it is preferable for the second line to be shorter. In creating unit signature files

Long Name

 The x-height measurement estab lishes the distance of the unit name baseline to the Rutgers baseline.

for users, Creative Services considers exceptions to these rules when necessary. All identity graphics are created and provided by

 The vertical reference line is fou nd by drawing a vertical rule from the tip of the “U,” as shown in the inset at left.

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Creative Services. Contact Creative Services at [email protected]  with questions regarding unit signatures.

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basic elements 

2.6

 The Official University Univer sity Seal This is the official university seal. It has very limited use, primarily on official university documents, such as contracts, deeds, and academic diplomas. All such uses require the prior approval of  Trademark Licensing at [email protected]   or 848- 445-192 445-1921 1 or 1951, 1951, as delegat ed by t he Vice President for University Relations. The official university seal is a stand-alone mark of the university, which may not be combined with the Rutgers logotype.

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basic elements 

2.7

 The Informal University Univers ity Seal      E   Y

6 6   76  1 7

   S      E     R

T     G     E      R     

 

      J

    W

 

S        

 T   

         E

 H 

 

       N     F

This simplified or “informal” university seal has been specifically created for use in conjunction with the Rutgers logotype when an additional graphic element is desired.

R  U   

      O          Y       T      I      S     R

  E  

  S 

  T     A   T    E    U     E   I    N      V

Options for its use with the Rutgers logotype are presented in the following pages. The informal seal may not be used in place of the Rutgers logotype. However, it may appear

Informal Seal

 separately as a decorativ e or design element. The cover of this manual is an example of such a use,

Informal Seal: reverse white

as is the convocation program cover to the left.  The reverse seal is a custom graphic for use wh en a white seal is needed. See page 3.7 for 3.7 for additional color samples.

Note: Do not rotate the seal. The “1766” appears at the top.

College of Arts and Sciences University College

HONORS CONVOCATION May 8, 2007 2007 Gordon Theater 

INF ORM AL SEAL USED  AS A DE SI GN EL EME NT

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basic elements 

2.8

 The Logotype with w ith Informal Seal

Horizontal Position Specifications

The informal seal may be added as a secondary element to element to the Rutgers logotype when a graphic is desired to give your presentation more visual interest. It is also an alternative way to provide the full, correct name of the t he university.

BLUE SQUARE REPRESENTS X-HEIGHT

 The relative proporti on of the two elements—seal and logotype— as shown above may not be altered.  The informal seal should be 250% of the x-heigh t in diameter and centered on the middle horizontal arm of the “E” as shown in the example. The x-height measurement is also used to determine the space between the seal and the logotype, measuring from the ruled circle in the seal to the vertical stem of the “R.”

 The preferred displa y of the informal seal is shown in the examples to the left. (See page 2.9 for 2.9 for  vertical option. )  The informal seal may also be used wi th the university signature (near left example) and with any of the three regional campus signatures (bottom example). It may not be used with

Logotype with Seal

University Signature with Seal

the state university signature that includes the university’s full name, as this would be redundant. The informal seal cannot be used with unit signatures.

U N I V E R S I T Y 

RU_SIG_HZ

RU_SIG_HZ_U

Do not attempt to recreate any of the marks that are displayed on this page. All of these marks have been created and are available for download at identity.rutgers.edu/downloads .

Campus Signature with Seal

N E W

B R U N S W I C K

RU_SIG_HZ_NB

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basic elements 

2.9

Seal: Vertical Option

Centered Position Specifications

This option should only be used when the larger l arger design layout calls for a centered presentation. BLUE SQUARES REPRESENT X-HEIGHT

Do not attempt to recreate any of the marks that are displayed on this page. All of these marks have been created and are available for download at identity.rutgers.edu/downloads .

 The relative propor tion of the two elements—seal and logoty pe—as shown above may not be altered.  The informal seal should b e 250% of the x-height in diameter and centered  visually over “Rutgers” as shown. The x-height measurement is als o used to determine the space between the seal and the logotype, measuring from the ruled circle in the seal to the top of the “G.”

Logotype with Seal—Vertical

University Signature with Seal—Vertical

RU_SIG_VT

RU_SIG_VT_U

Campus Signature with Seal—Vertical

U N I V E R S I T Y 

C A M D E N

RU_SIG_VT_CM

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basic elements  LOGOTYPE MINIMUM  WIDTH = 1”

LOGOTYPE WITH SIGNATURE AND SEAL MINIMUM WIDTH = 1. 25”

2.10

Size and Clear Space Requirements for Print and Merchandise The Rutgers logotypeatand signatures should be produced a reasonable size to maintain legibility. legibilit y. Minimum standards are described below and pictured to the left. In print uses, the Rutgers logotype must never

Minimum Widths

be smaller than 1 inch wide. The logotype with signature should never be smaller than 1.25 inches  wide. On merchandise, there is no min imum size requirement, but the type needs to remain legible.

BLUE SQUARE IS  THE CAP “R” HEIGHT

For both print and merchandise, there should be a minimum clear space around the logotype equal to the cap “R” height. The light blue area in the diagrams to the left indicates the amount of space that must be maintained between the logotype and any other element, including the edge of a page.  The clear space requirement is inten ded to prevent the Rutgers logotype from being crowded by other

C A M D E N

typographic or graphic elements. In some very large or very small formats, it is possible that the clear space requirement may need to be modified.      E   Y

6 6   1 76  1 7

   S     R

T    

G    

     E

 

E      R     

           F

  E  

      J

     W

S        

directed to [email protected] .

 T   

         E

 H 

       N

School of Public Affairs and Administration

Questions regarding possible exceptions should be

R  U   

  S 

     O  

       Y       T      I

  T 

   A    E  T

   U     E      V   I    N

     S     R

For further guidelines on print and merchandise usage, see chapter 7. 7.

Minimum Clear Space

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basic elements 

 

LOGOTYPE MINIMUM  WID TH + 120   PIXELS

LOGOTYPE WITH SIGNATURE M INIM UM WIDTH + 150   PIXELS

 WIDTH = 20   PIXELS

 WIDTH = 28   PIXELS

2.11

Size and Clear Space Requirements for Electronic Communications The Rutgers logotype and signatures should be placed on webpages and ecommunications at a reasonable size to maintain legibility. legibilit y. Minimum standards are described below and pictured to the left.

 WIDTH = 120  PIXELS

For electronic uses, the minimum size of the

   WIDTH = 150   PIXELS

Rutgers logotype is 120 pixels wide, with a Minimum Widths

20-pixels-wide border of clear space around the

 

logotype. The minimum size of the logotype with signature is 150 pixels wide, with a 28-pixels-wide border of clear space around the logotype with

 WIDTH = 28   PIXELS

signature. For further guidelines on electronic usage, see chapter 6. 6. Unfortunately, using the informal seal as a web graphic diminishes its resolution to such an extent that the details of the seal appear fuzzy.  Therefore, it is not recomm ended that you use the informal seal as a stand-alone web graphic. The best way to use the informal seal on the web is as a background element or watermark in a web

 WIDTH = 150   PIXELS

banner. See examples in  in  chapter 6. 6.  

Minimum Clear Space

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basic elements 

2.12

Unacceptable Uses It is extremely important for brand success that the Rutgers logotype and signatures be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and 1

2

size of all elements.  The examples on this and the followin g pages illustrate unacceptable displays. For acceptable applications of the Rutgers logotype and its optional signatures (i.e., in publications, on  websites, or on merchandis e, etc.), see the us age matrix on page 9.1. 9.1. 1. Do not distort any portion of the logotype/  signature.

3

4

2. Do not crop any portion of the logotype/  signature. 3. Do not tilt the logotype/signat ure. 4. Do not rotate the logotype/signature. (An obvious exception to this guideline would be a vertical street pole banner with “Rutgers” appearing as the primary element in a vertical position by necessity.) 5. Do not rearrange components in the signature.  

N E W A R K

5

6

6. Do not alter the alignment of any component of the signature.

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basic elements 

2.13

Unacceptable Uses Continued 

RUTGERS

School of Environmental and Biological Sciences 7

 7. Do not alter the relative size of the logotype and the unit signature.  8. Do not alter the typeface of the Rutgers logotype.

8

 9. Do not alter the typeface of the signature. 10. Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.  11. D o not add a drop shadow to any part of the signature.

University

University College | Newark 

 12. Do not combine the official university seal with 12. 9

10

the logotype.  13. Do not alter the relative size of the logotype 13. and informal seal.  14. Do not combine the informal seal with a unit 14. signature. It may only be used with the Rutgers  

11

12

13

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logotype alone, with the university signature, or  with a campus signature.

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basic elements 

2.14

Unacceptable Uses Continued  15-18. 15-1 8. Do not stack multiple signatures, such as U N I V E R S I T Y

N E W

School of Social Work 

15

 placing a:

B R U N S W I C K  

School of Arts and Sciences

16

 

15. University signature with a unit name

 

16. Campus signature with a unit name

 

17.. Unit signature with a department name 17

 

18. Unit signature with a subunit name

19. Do not separate the “R” from the Rutgers Camden College of

17

Arts and Sciences Department of English

Office of Information

18

Technology Newark Computing Services

logotype and use it as a freestanding graphic or mark. 20. Do not violate the minimum clear space requirements requiremen ts (see pages 2.10-2.1 2.10-2.11 1 ) by attaching type or graphics to the logotype. 21.. D o not make the Rutgers logotype any color 21 other than red, black, or white. 22. Do not add an outline to the logotype.

19

20

21

22

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CO L O R

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

3. 0

Primary Color Palette Palette   Supplementary Color Palette Three-Color Reproduction Three-Color Two-Color Reproduction Two-Color One-Color Reproduction One-Color One-Color Reproduction  One-Color Reproduction Continued  Unacceptable Color Treatments: Logotype Unacceptable Color Treatments: Signature

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color 

pri nt

pri nt

electronic

Pantone® Matching System

Four-Color Process

Web/ Video Usage

pantone ® 186 

c0 

210 0  g16  b52  r21

m100  y81  k 4 

html# d21034 pantone ® cool gray 9 

60  tint of black: k 60

132 2  g13 133 3  b13 137 7  r13 html# 848589

black

black: k100

Primary Color Palette The primary colors for the Rutgers ®

visual identit y®system identity are 9, Pant Pantone one   186, Pantone  Cool Gray and black. Equivalent color formulas for four-color printing and digital media are provided to the left.

r0  g0  b0  html# 000000

 The preferred color treatmen t for the Rutgers logotype and signature is shown below.

 The preferred color for the Rutgers logoty pe is always (Pantone ® 186). It can also appear in black or white.

 The preferred color for the signatur e is always (Pantone ® Cool Gray 9). It can also appear in red, black, or white. RU_SIG_ST

ide nt it y . rut ge rs . e du  

3 .1

rut ge rs v is ua l ide nt it y m a nua l

 

color 

3.2

Supplementary Color Palette

primary palette

A supplementary set of colors has pantone ® 186

pantone®  cool gray 9

been selected to complement primary color palette. The colorsthe shown in this supplementary palette p alette are recommended for general use, but the user is not limited to only these colors.

black 

bright palette

muted palet te

pantone ® 383

pantone ® 7406

pantone ® 7501

pantone® 5473

c20  y100  k 19 19 html# 9ea900

m18  y100 html# ebb600

m4  y20  k 6 html# dfd2b3

c82  y28  k 52 52 html# 00626d

®

®

®

®

pantone  15 152 2

pantone  31 314 4

pantone  17 175 5

pantone  7535

m51  y100  k 1

c100  y9  k 30 30

m65  y100  k 60 60

m3  y15  k 20 20

html# e76f00

html# 007fac

html# 703221

html# c1bbab

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color 

3. 3

 Three-Color  Three -Color Reproduction Reproduct ion The Rutgers logotype and signatures

U N I V E R S I T Y 

are available in various combinations of the primary primar y color palette for applications utilizing different dif ferent printing methods. For the primary color palette, see page 3. 3 .1. When using the three-color variations, do not place the logotype (i.e., Rutgers) in any other color except white, red, or black.

1

U N I V E R S I T Y 

1. Three-color version on white: Pantone® 186, Pantone ® Cool Gray 9, and black.

2

2. Three-color version reversed out of black: Pantone® 186, Pantone ® Cool Gray 9, and black.

Black box represents a dark background. It is not part of the logo.

 The reverse seal may be requested at identity. rutgers.edu/requestform.php .

ide nt it y . rut ge rs . e du  

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color 

3.4

 Two-Color Reproduction Reprodu ction

Red and black on a white or light background

Displayed on this page are examples U N I V E R S I T Y 

U N I V E R S I T Y 

of acceptable two-color presentations of the logotype and signature.

2

1

1. Pantone® 186 and black (Black is screened back to 60% to represent Pantone® Cool Gray 9.) Red and gray on a white background

Reversed with red on a black background

2. Same color break on a cream paper stock  3. Pantone® 186 and Pantone® Cool Gray 9 4. Pantone® 186 on a black background with

U N I V E R S I T Y 

U N I V E R S I T Y 

5. Black on a Pantone® Cool Gray 9 background

4

3

two-color seal

6. Black on a Pantone® 186 background 7. Black on a photographic background (The photo Reversed with black on mid-toned backgrounds

behind the logo must be neutral enough for the logo to be legible.) 8. Black on a mid-toned background that is not in

U N I V E R S I T Y 

U N I V E R S I T Y 

be light enough for black to be legible and dark

6

5

the primary color palette (The background must enough for white to be legible.)

U N I V E R S I T Y 

U N I V E R S I T Y 

7

8

Boxes represent colored backgrounds. They are not part of the logo.

ide nt it y . rut ge rs . e du  

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color 

Black on a white background

Red on a white background

3.5

One-Color Reproduction When only one color colo r is available for

U N I V E R S I T Y 

1

U N I V E R S I T Y 

2

printing, the Rutgers logotype and signature may only be reproduced in red, black, or white, as shown in the examples on this page. 1. Black on a white background 2. Pantone® 186 on a white background

Reversed out to white

3. White on a black background 4. White on a Pantone® 186 background U N I V E R S I T Y 

U N I V E R S I T Y 

5. White on a Pantone® Cool Gray 9 background 6. White on a background that is not in the primary color palette

3

4  The reverse seal is a custom graphic for use wh en a white seal is needed. It may be requested at identity.rutgers.edu/requestform.php .

U N I V E R S I T Y 

U N I V E R S I T Y 

5

6

Boxes represent colored backgrounds. They are not part of the logo.

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color 

3.6

One-Color Reproduction Continued   1. Gray on a black background 2. Light gray on a dark gray background 3. Dark red on a simulated Pantone® 186 background 4. Tone-on-tone treatment in any color 1

2

3

4

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color 

3.7

Unacceptable Color Treatments: Logotype  The preferred color for the Rutgers logot ype is always Pantone® 186. See page 3.1 for 3.1 for the equivalent color formulas for four-color process printing, and for web and video usage. Black 1

2

and white are the only other acceptable color treatments. 1-2. Do not use other colors, including Pantone ®  Cool Gray 9 or those in the supplementary color palette. 3. Do not apply a gradient to the logotype. 4. Do not apply a tint to the logotype.

3

4

ide nt it y . rut ge rs . e du  

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color 

3.8

Unacceptable Color Treatments: Signature  The preferred color for the signatur e is always University College | Camden

1

School of Environmental and Biological Sciences

Pantone ® Cool Gray 9. Red, black, and white are the only other acceptable color treatments.

2

1. Do not switch the primary palette colors around among the components of the signature. 2-3. Do not substitute other colors, including those in the supplementary color palette, except black. University College | Camden

School of Environmental and Biological Sciences

3

4

chool of Law | Newark 

5

4-5. Do not apply a tint to any component of the signature.

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 T Y P O G R A P H Y  

4.1 4.2 4.3 4.4

Primar y Typeface Typefacess Primary Typeface Typefacess Continued  Substitute Fonts Substitute Fonts Continued 

4.0

rut ge rs v is ua l ide nt it y m a nua l  

typography  

ITC Giovanni (Serif)

 

4 .1

Primary Typefa Typefaces ces The ITC Giovanni and Giovanni and Formata BQ  BQ 

Book 

 AB  ABCD CDEF EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890 Book Italic   AB CD CDEF EF GH GHIJ IJ KL KLMN MNOP OP QR QRST STUV UVWX WX YZ abcdefghijklmnopqrstuvwxyz 1234567890

font families have been chosen as the primary typefaces for Rutgers University communications.  The two typefaces a llow for flexibility and creative expression in text and display. The font families displayed on this and the following page have been purchased by Creative Services for use by Rutgers

   ABCD  AB CDEF EFGH GHIJ IJKL KL MN MNOP OPQR QRST STUV UVWX WX YZ abcdefghijklmnopqrstuvw abcdefghijkl mnopqrstuvwxyz xyz 1234567890 Bold

   ABCD  AB CD EF EFGH GH IJ IJKL KLMN MNOP OPQR QRST ST UV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic

employees and are available upon request at identity.rutgers.edu/requestform.php .  You do not  need  need these typefaces installed on your computer in order to use the Rutgers logotype and signatures. These will be provided in a variety of ready-to-place graphic file formats. However,  you do need the Formata font install ed on your computer if you wish to download and use the Formata desktop letterhead or PowerPoint templates at identity.rutgers.edu/downloads .

Formata BQ (Sans Serif)

 

Note: These two fonts have acceptable alternatives that are more widely available. ITC Giovanni may

Light

 be replaced by Palatino, and Format a BQ may be

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

 replaced by Arial. Arial des ktop letter head and

Light Italic

 

 AB CDEF  ABCD EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WX YZ abcdefghijklmnopqrstuvwxyz 1234567890

PowerPoint templates are also available at the above link. See  See pages  pages 4.3- 4.4 .

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typography  

Formata BQ Continued 

Primary Typefa Typefaces ces Continued  

Regular

Sources

4.2

Should you want to purchase these typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Regular Italic

 

 AB C DE  ABC DEFF G H I J KL KLM M NO NOPQ PQRS RSTU TUVW VWX XYZ abcdefghijklmnopqrstuvwxyz 1234567890

independently, they are available for both Windows and Macintosh platforms and may be purchased from—among others—the following sources: ITC Giovanni: International Typeface Corporation itcfonts.com Formata BQ:

 

Berthold Typefoundry

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Medium Italic

 

 AB CDEF  ABCD EFGH GHII JK JKLM LMNO NOPQ PQRS RSTU TUVW VWXY XYZ Z abcdefghijklmnopqrstuvwxyz 1234567890  

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic

 

 AB CDEF  ABCD EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890

bertholdtypes.com

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typography  

4. 3

Palatino Palati no (Serif)

Substitute Fonts

Regular

Palatino is Palatino  is an acceptable substitute substi tute

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

when the ITC Giovanni typeface is not available.

Regular Italic

Palatino is a classic and highly readable serif

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

typeface that is provided prepackaged on virtually all word processing systems, making it a logical choice for informal communications internal to the university.

Bold   Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstu abcdefghijk lmnopqrstuvwxyz vwxyz 1234567890 Bold Italic

 AB CDEF  ABCD EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890

ide nt it y . rut ge rs . e du  

rut ge rs v is ua l ide nt it y m a nua l

 

typography  

Arial (Sans Serif)

Substitute Fonts Continued 

Regular

Arial is Arial  is an acceptable substitute substi tute

 AB  ABCD CDEF EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890

   ABCD  AB CDEF EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890  Italic

for Formata BQ for use in desktop letterhead templates and PowerPoint templates. It is the preferred font for websites. Like Palatino, Arial is provided prepackaged on most word processing systems.

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic

 AB CDEF  ABCD EFGH GHIJ IJKL KLMN MNOP OPQR QRST STUV UVWX WXYZ YZ abcdefghijklmnopqrstuvwxyz 1234567890 

4.4

ide nt it y . rut ge rs . e du  

rut ge rs v is ua l ide nt it y m a nua l

 

STATIONERY SYSTE M

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10

About Stationery   Letterhead Letterhead: Full Size Letterhead with Signature Envelope Business Card Business Card with Signature Mailing Label News Release Form Fax Cover Sheet

5.11

Memo Mem o Pads

5.0

rut ge rs v is ua l ide nt it y m a nua l  

sta ti onery system  

5 .1

 About Stationery About The stationery standards provided in the following pages are an essential part of the Rutgers visual identity system and are to be used by all units within the university. University Procurement Services has contracted  with Dupli Envelope & Graphics to be the university’s preferred vendor for stationery products. The stationery products shown in this chapter can be ordered electronically through the RIAS Exchange website. If you do not have access to this site, you will need to contact your business manager for assistance. For products not offered on the Dupli site, or for additional help, contact Georgene Granholm at [email protected]   or 848-932-4375, ext. 22916. RIAS users can go to purchasing.rutgers.edu/locked/stationery.html  for general information. Students and student groups may also contact Georgene Granholm for assistance. Desktop letterhead can be downloaded at identity. rutgers.edu/downloads .

ide nt it y . rut ge rs . e du  

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sta ti onery system  

5.2

 Letterhead Letterhead

Left margin: 1.25"

Rutgers logotype: Pantone® 186 Department/Division School/Unit Name Rutgers, The State University of New Jersey

webaddress.edu [email protected]

Street Address City, NJ 00000-0000

p. 000-000-0000 x 0000 f. 000-000-0000

Address block text: Formata BQ Light 7.5/11 pt.  Tracked +25

Top margin: 2"

Month 00, 0000

Black 

Ms. Jane A. Doe Organization Street Address City, ST 00000-0000

Size: 8.5" x 11"

Dear Ms. Doe:

See next page for page for actual size and structure.

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, volo borem er ad endion henis henis nis nis autpatie conse eu faciliquatum faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Sincerely,

 John L. Doe

Not actual size RU_LH_stand1.indd

A desktop version of the letterhead is available at identity.rutgers.edu/downloads .

ide nt it y . rut ge rs . e du  

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sta ti onery system  

 Letterhead: Full Size Letterhead:

5. 3

Building name and room number, if desired, should be inserted between lines 1 and 2.

 The following are guidelines for the order and placement of information within the address block

Line 2: Complete, correct name of school or unit

areas of the letterhead:

Line 3: This line should not change. It should read:

Line 1: Complete, correct name of department or

Rutgers, The State University of New Jersey.

division

Line 4: Street address Line 5: City, State, and Zip

Left margin: 1.25" Text aligns flush left with the vertical reference line described on page 2.5. 2.5.

Top margin: 2"

Month 00, 0000

   E    R    U    T    A    N    G    I    S    F    O    H    T    D    I    W      M    U    M    I    X    A    M

Department/Division School/Unit Name Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000

webaddress.edu [email protected] p. 000-000-0000 x 0000 f. 000-000-0000

a ddress line information should not exceed six lines.

Ms. Jane A. Doe Organization Street Address City, ST 00000-0000 Dear Ms. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, ve 

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sta ti onery system  

5.4

Letterhead with Signature

Left margin: 1.25"

Rutgers logotype with signature: School or Unit Name

Department/Division School/Unit Name Rutgers, The State University of New Jersey

webaddress.edu [email protected]

Rutgers logotype: Pantone® 186

Street Addres City, NJ 00000-0000

p. 000-000-0000 x 0000 f. 000-000-0000

Signature: Pantone® Cool Gray 9 Address block text:

Top margin: 2"

Month 00, 0000 Ms. Jane A. Doe Organization Street Address City, NJ 00000-0000 Dear Ms. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, volo borem er ad endion henis henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Sincerely,

 John L. Doe

Not actual size RU_LH_unit1.indd

Formata BQ Light 7.5/11 pt.  Tracked +25 Black  Size: 8.5" x 11" A desktop version of the letterhead that allows you to insert your unit signature is available at identity. rutgers.edu/downloads .

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sta ti onery system  

5.5

 Envelope Envelope Rutgers logotype: Pantone® 186 or Black Signature: Black  Address block text: Formata BQ Light 7.5/11 pt.  Tracked +25 Black  Size: #10 envelope 9.5" x 4.1 4.125" 25"  The layout shown below is used for all envelopes large enough to adhere to these specifications. Additional envelope options are available through the Dupli website or by contacting Georgene Granholm at [email protected]  or Left margin: 2.4375"

School or Unit Name

Department/Division School Name Rutgers, The State University of New Jersey Street Address City, NJ 12345-6789

Not actual size

848-932-4375, ext. 22 91 916. 6.

ide nt it y . rut ge rs . e du  

RU_ENV_ten_unit1.indd

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sta ti onery system  

5.6

Business Card Rutgers logotype: Pantone® 186 Employee Name Title Department Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000 p. 000-000-0000 x 0000 c. 000-000-0000 f. 000-000-0000 [email protected]

Address block text: Name: Formata BQ Regular 8/9 pt., tracked +10  Text: Formata BQ Light 6.5/9 pt., tracked +40 +4 pt. leading between sections Black  Size: 3.5" x 2"

RU_BC_stand1.indd

Additional business card options are available by contacting Georgene Granholm at  at  granholm@rci. rutgers.edu  or 848-932-4375, ext. 22916. rutgers.edu

ide nt it y . rut ge rs . e du  

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sta ti onery system  

5.7

Business Card with Signature School or Unit Name

Rutgers logotype with signature: Rutgers logotype: Pantone® 186

Employee Name Title

Department Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000 p. 000-000-0000 x 0000 c . 000-000-0000 f. 000-000-0000 [email protected]

RU_BC_unit1.indd

Signature: Pantone® Cool Gray 9 Name: Formata BQ Regular 8/9 pt., tracked +10  Text: Formata BQ Light 6.5/9 pt., tracked +40 +4 pt. leading between sections Black  Size: 3.5" x 2" Additional business card options are available by contacting Georgene Granholm at  at  granholm@rci. rutgers.edu  or 848-932-4375, ext. 22916. rutgers.edu

School or Unit with Long Name Employee Name Title Department Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000 p. 000-000-0000 x 0000 c . 000-000-0000 f. 000-000-0000 [email protected]

RU_BC_unit2.indd

ide nt it y . rut ge rs . e du  

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sta ti onery system  

Mailing Label Department/Division School/Unit Name Rutgers, The State University of New Jersey

Rutgers logotype: Black 

StreetNJAddress City, 00000-0000

Address block text: Formata BQ Light 7.5/11 pt.  Tracked +25 Black  Size: 6" x 4"

RU_ML_stand1.indd

5.8

ide nt it y . rut ge rs . e du  

rut ge rs v is ua l ide nt it y m a nua l

 

sta ti onery system  

5.9

News Release Form

Left margin: 1.25"

 The news release form to the lef t is intended as  

Office of Media Relations   Department of University Relations  

  Rutgers, The State University of New Jersey 101 Somerset Street  New Brunswick, NJ 08901-1281

Contact Name

[email protected] ur.rutgers.edu/medrel p. 000-000-0000 x 0000 c. 000-000-0000 f. 000-000-0000

N EWS R ELEASE Top margin: 2.5"

FOR IMMEDIATE RELEASE LOREM IPSUM UD ET LUPTAT, QUATE NUM DELIQUAT. Duis eriurem velisi bla feu faccumsan utatet la feu faccum

[Style: Content – Body] Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, ver iliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput do conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput do lor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore con. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent.

Not actual size

a generic template. The specific wording of the headline—NEWS RELEASE—may vary depending on the intended communication. For example, it might alternatively read MEDIA ADVISORY. Rutgers logotype: Black or Pantone® 186 Signature: Black or Pantone® Cool Gray 9 Contact Name: Arial Bol d 8.5/11.5 8.5/11.5 pt.  Tracked +10 +10 Black  Address block text: Arial Regu lar 8/11.5 8/11.5 pt.  Tracked +25 Black  Size: 8.5" x 11" A desktop version of the news release form can be requested by contacting [email protected] . Note: The address block text is slightly enlarged compared to the text in the regular letterhead.

ide nt it y . rut ge rs . e du  

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sta ti onery system  

5.10

Fax Cover Sheet

Left margin: 1.25"

Rutgers logotype: Black 

 

Department/Division School/Unit Name

webaddress.edu [email protected]

Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000

FAX SHEET Top margin: 2.5"

DATE  TO FAX NUMBER

FROM TOTAL NUMBER OF PAGES

RE

Not actual size RU_FAX_Arial.doc

p. 000-000-0000 x 0000 f. 000-000-0000

Address block text: Arial Regular 7.5 pt. Black  Size: 8.5" x 11"  This fax sheet may be requested at identity.rutgers. edu/requestform.php.. edu/requestform.php

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sta ti onery system  

5.11

 Memo Pads Memo Colors: Rutgers logotype: Pantone® 186 FROM THE DESK OF 

 John Doe, Degree Title, Department (optional)

Signature: Black   Text: Black  Line one: Formata BQ Light Small Caps 6.5 pt. Line two: Formata BQ Regular 8 pt. Line three: Formata BQ Light 6.5 pt. Size: 5.5" x 8.5" Optional Address: Formata BQ Light 6.5/9 pt.

Optional: Department/Division School/Unit Name Rutgers, The State University of New Jersey Street Address City, NJ 00000-0000 p. 000-000-0000 x 0000 c . 000-000-0000 f. 000-000-0000 [email protected]

Not actual size

RU_MEMO_stand1.indd

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ELECTRONIC USAGE

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10

Minimum Website Standards Web Banner Options Web Banner Options Options  Continued  Web Bar Options Minimum Ecommunications Standards Ecommunications Continued  Electronic App Icon Standards Mobile Website Standards Social Media Recommendations PowerPoint Templates

6.11 6.1 1

Video Standard Standardss

6 .0

rut ge rs v is ua l ide nt it y m a nua l  

electronic usage

6 .1

Minimum Website Standards The Rutgers logotype must appear, with or without a signature, in the top left corner on all Rutgers webpages. In addition, the full name of the university must appear somewhere on every Rutgers webpage. Logotype Placement: The Placement: The Rutgers logotype must appear in the top left corner of the live content area on every webpage.

 

Logotype Size and Clear Space:  Space: The  The minimum size of the Rutgers logotype is 120 pixels wide,  with a recommended 20-pixels -wide border of clear space. The minimum size of the logotype with

Rutgers Homepage

signature is 150 pixels wide, with a recommended 28-pixels-wide border of clear space. When the  

logotype is positioned in a horizontal banner (as shown to the left), the clear space above or below

Webpage Footer Sample  WIDTH = 28   PIXELS

may need to be modified. Logotype Color: The Color: The Rutgers logotype may only appear in white, black, or red. See the electronic

 WIDTH = 20   PIXELS

color specifications on page 3.1. 3.1. Full University Name: The Name: The easiest way to fulfill this requirement is to place the university’s full name— Rutgers, The State University of New Jersey—in the footer of every webpage. See the sample to the left.

 WIDTH = 120  PIXELS

 

Minimum Size and Clear Space Requirements

 WIDTH = 150   PIXELS

Note: Blogs and wikis are considered to be websites and need to conform to these minimum st andards.

 

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electronic usage

6.2

Web Banner Options Predesigned banner options are Universitywide Unit Sample 1 (Generic)

Universitywide Unit Sample 2 (Customized)

Campuswide Unit Sample 1 (Generic)

available to Rutgers units in order to apply the minimum identity standards easily. While not mandatory, their use contributes to a cohesive visual appearance for the university as a whole. They include the Rutgers logotype, with or without a signature, and an informal seal “watermark” in the background.  The university wide unit banners shoul d be used on sites whose operations are or content is universitywide. The campuswide unit banners should be used on sites whose operations are

Campuswide Unit Sample 2 (Customized)

or content is specific to one of the three regional campuses. See the samples to the left.  The generic banners can be downloaded at identity.rutgers.edu/downloads . The banners with the unit name require customization and can be requested at identity.rutgers.edu/requestform.php . Additional design and color treatments, such as those shown on the following page for schools, are available by contacting  contacting [email protected] . All banners provided by Creative Services, whether generic or customized, should not be altered in any way unless approved by Creative Services at [email protected] .

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electronic usage

6.3

Web Banner Options Continued  Several acceptable design samples for School/College Sample 1 (Customized)

school/college banners are shown to the left.  These banners requir e customization and can be requested at identity.rutgers.edu/requestform. php.. Additional design and color treatments are php available by contacting [email protected] .

School/College Sample 2 (Customized)

All banners provided by Creative Services, whether generic or customized, should not be altered in any way unless approved by Creative Services at [email protected] . Note: The navigation bars shown in the samples to

School/College Sample 3 (Customized)

the left are exemplary only and are not provided as  part of the banner.

School/College Sample 4 (Customized)

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electronic usage

6.4

Web Bar Options The web bar includes the Rutgers

Web Bars options (Generic)

logotype and an informal seal “watermark” in the background, and is available in three colors: red, gray, and black. Apply the thin bar to an existing website for a research center, institute, department, subunit of a larger department, or office. It is an easy solution to applying the visual identity to a website. Just place it above the existing website content.  The web bars can be downloaded at  at  identity. rutgers.edu/downloads . These web bars may not be resized or altered in any way unless approved by Creative Services at [email protected] . If you need a bar that is customized in size or content, go to identity.rutgers.edu/requestform.php .

Web Bar Example

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electronic usage

6.5

Minimum Ecommunications Standards Ecommunications include designed emails, such as enewsletters or broadcast emails, which are sometimes referred referred to as eblasts. Enewsletters: These Enewsletters:  These must follow the same minimum identity requirements as websites. The Rutgers logotype must appear, with or without a signature, in the top left corner of the enewsletter. In addition, the full name of the university must Enewsletter Example 1

appear somewhere in the enewsletter. Placing the full name of the university—Rutgers, The State University of New Jersey—in the footer can fulfill this second requirement. See samples to the left.

Enewsletter Footer Example

Enewsletter Example 2

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electronic usage

6.6

Ecommunications Continued  Broadcast Emails or Eblasts: These Eblasts:  These one-time, designed emails that are sent to a bulk email list may be a “save the date,” an invitation, or an event announcement. At a minimum, a broadcast email must include the Rutgers logotype, with or without a signature, and the full name of the university—Rutgers, The State University of New  Jersey—somewhe re in the designed space. See the samples on this page.

Broadcast Email Event Announcement Example

Broadcast Email “Save the Date” Example

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electronic usage

6.7

Electronic App Icon Standards A coordinated design for official Universitywide App

Rutgers electronic app icons has been developed. See the examples to the left. Schools and units within Rutgers are encouraged to use the school/unit design, which reserves the top half of the icon for the Rutgers logotype and leaves the lower half for an illustration or typographic

Campus Apps

treatment of the school’s or unit’s choice. For help developing a school/unit app icon, contact Creative Services at  at [email protected] .

School/Unit Examples

Athletic Apps

Alumni App

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electronic usage

 

6.8

Mobile Website Standards Unit Name Here

?

?  About Rutgers

News

Parking Lots

Search Rutgers

 Athletics News

RUinfo

Maps Ma ps

NextBus

More

Events

Dining Hall Menus

 About Rutgers

Official Rutgers mobile websites must 

Search Rutgers



Maps



Events



News



 Athletics News



NextBus



Dining Hall Menus



Full Site

© 2011, Rutgers, The State University of New Jersey

Icon Design Option

Unit Name Here

© © 2011, 2011, Rutgers, Rutgers, The The State State University University of of New New Jersey Jersey

List Design Option

use the Rutgers logotype in the top left corner of the screen and include the full name of the university in the copyright line.

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electronic usage

6.9

Social Media Recommendations Units within Rutgers are not required to use the Rutgers Visual Identity graphics on their social media pages. However, if they are used, the use must conform to the standards in this manual. Note: The informal university seal is reserved for use only on the official universitywide Facebook and Twitter pages. Creative Services can help you develop your social media page. Contact [email protected] . The official Rutgers page on Facebook.

The official Rutgers page on Twitter.

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electronic usage

6.10

PowerPoint Templates A predesigned title slide template

 Title Lorem Ipsum Dolor ute Insequat

and banner system for additional PowerPoint slides provide consistent branding across university PowerPoint presentations.  The PowerPoint templates can be downloade d at  identity.rutgers.edu/downloads . Help in at customizing the templates can be requested at

Month 00, 0000

[email protected] .

Optional Presentation Title

Estie mod magna faccum zzrilit velendit PowerPoint Title Slide Template

• Velendio conse conulla aut am • Duis dolutpat prat del dio consequi er sequamet vel iniam ipisim  velesto dolorpe riustie et niam dit dit utem • Diametum accummy nonsecte con ea feu feuipit aliquat • Velendio conse conulla aut am • Diametum accummy nonsecte con ea feu feuipit aliquat • Velendio conse conulla aut am • Diametum accummy nonsecte con ea feu feuipit aliquat Unit Name PowerPoint Banner Template

Page #

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electronic usage

6.11

Video Standards The Rutgers logotype, with or without a signature, must appear prominently at or near the opening or closing of a Rutgers video. The full name of the university must appear visually or in the audio track somewhere in the course of the video. Closing video credit for a Rutgers Today  video.  video.

Using the state university signature with the Rutgers logotype, as shown in the examples to the left, can fulfill this second requirement.

Closing video credit for a Rutgers television spot.

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PRINT & MERCHANDISE USAGE 7.0

7.1 7.2 7.3 7.4

7.8

Minimum Print Standard Standardss Back Cover/Panel Recommendations Multipage/panel Print Examples Multipage/panel Print Examples Continued  One-Sided Print Examples Minimum Merchandise Standards Odd-Sized Products and Different Materials Exterior Signage

7.9

Vehicle Signage

7.5 7.6 7.7

rut ge rs v is ua l ide nt it y m a nua l  

print &   merchandise usage  

7.1 7. 1

Minimum Print Standards SQUARES REPRESENT MINIMUM SPACE REQUIREMENTS. THESE DIMENSIONS MAY BE INCREASED AS SUITS THE DESIGN OF EACH INDIVIDUAL APPLICATION.

BLUE SQUARE IS THE CAP “R” HEIGHT

Text or graphic element School of Environmental and Biological Sciences    E    M    A    N    T    I    N    U    H    T    I    W    T    F    E    L    H    S    U    L    F    D    E    N    G    I    L    A    E    B    Y    A    M    S    T    N    E    M    E    L    E

Top of page Preferred front cover placement showing minimum showing minimum required  required size and clear space.

The Rutgers logotype must appear, with or without a signature, on the front of all printed communications. In addition, the full name of the university must appear somewhere on the printed piece.  Logotype Placement: The Placement: The preferred placement is in the upper left corner on the front cover/panel, as shown in the example to the right. However, placement anywhere on the front cover/panel that is appropriate to the design is acceptable. Logotype Size and Clear Space: The Space: The minimum size of the Rutgers logotype is 1 inch wide. The minimum size of the logotype, with signature, is 1.25 inches wide. There should be a minimum clear space around the logotype equal to the cap “R” height. See the diagram to the left. Logotype Color: The Color: The Rutgers logotype may only appear in red, white, or black. The preferred color for a signature is gray. See the print color specifications on page 3.1 and 3.1 and color treatment examples throughout chapter 3. 3. Full University Name: At Name: At a minimum, the university’s full name—Rutgers, The State University of New Jersey—should appear in the address block on the back of the printed piece. For other options for including the full name, see page 2.2. 2.2.

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print &   merchandise usage      T    F    E    E   L    B    E    M    Y   H    A   S   A    U   N    M    L    S   F   T    T   D   I    N   E   N    E   N   U    M    G   H    E   I    T    L   L   I    E   A   W

BLUE SQUARE IS THE CAP “R” HEIGHT

School of Environmental and Biological Sciences

7. 2

Back Cover/Panel Recommendations

Biotechnology Center for Agriculture and the Environment Foran Hall Rutgers, The State University of New Jersey 59 Dudley Road New Brunswick, NJ  NJ 08901-8520 732-932-8165

The Rutgers logotype, with or without a signature, as well as the unit address, should appear on the back of multipage publications.  Two recommended layouts are shown to the lef t.  The cap “R” height should be used to establis h the minimum distance between the logotype and surrounding elements as shown. Spaces shown are

Option 1

SQUARES REPRESENT MINIMUM SPACE REQUIREMENTS. THESE DIMENSIONS MAY BE INCREASED AS SUITS THE DESIGN OF EACH INDIVIDUAL APPLICATION.

   T    F    E    E   L    B    E    Y   H    M    A   S   A    U   N    M    L    S   F   T    T   D   I    N   E   N    E   N   U    M    G   H    E   I    T    L   L   I    E   A   W

School of Environmental and Biological Sciences Biotechnology Center for Agriculture and t he Environment Foran Hall Rutgers, The State University of New Jersey 59 Dudley Road New Brunswick, NJ 08901-8520 732-932-8165

minimums. Margins may be increased as suits the design of each individual application.

Option 2

SQUARES REPRESENT MINIMUM SPACE REQUIREMENTS. THESE DIMENSIONS MAY BE INCREASED AS SUITS THE DESIGN OF EACH INDIVIDUAL APPLICATION.

Back cover placement options, showing minimum showing  minimum required  required size and clear space.

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print &   merchandise usage  

7. 3

Newsletter

Multipage/panel Multipage /panel Print Examples

Center for Advanced Infrastructure and Transportation

RUTGERS L OGOTYPE

Newsletter Issue 9 • July 2011

RUTGERS L OGOTYPE WITH STATE

transportation today

Brochure

UNIVERSITY SIGNATURE

SolutionS from rutgerS  New Jersey’s Partner for a Strong Economy

New Jersey: Bridge research capital of the world? International meeting of the minds on a span in the Garden State

Front Page

’ ,

.

’

’

:

.  

Front Cover

 

FULL NAME OF THE UNIVERSITY 

  

,



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,

 

Rutgers,The State University of New Jersey

,

100 Brett Road Piscataway,NJ 08854-8058

 

 cait.rutgers.edu ’

,

RUTGERS L OGOTYPE WITH STATE UNIVERSITY SIGNATURE

.

. ,

  ,

. ,

. ,

.

Department of University Relations Davidson Hall Rutgers, The State University of New Jersey  96 Davidson Road Piscataway, New Jersey 08854-8062  www.rutgers.edu

Back Page

Back Cover

2009

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print &   merchandise usage  

7. 4

Multipage/panel Multipage /panel Print Examples

Single Sheet Brochures

Continued  A vision for creating knowledge In 2004,the Jerome and Lorraine Aresty pledged $4 million toward establishment ofa program to encourage and support undergraduate research at Rutgers’New Brunswick  Campus. Jerome, a1951Rutgers College graduate, and his wife, Lorraine, recognized that connecting accomplished faculty members with bright undergraduates beyond the confines of  the classroom is crucial to high-quality education and future success. The Office ofthe Executive Vice President forStudent Affairs shared theirvision an d committed matching resources to this important initiative.

The Centerfor CancerPrevention Research traces its origins to 1987, when Allan H. Conney arrived at Rutgers’ pharmacy school and began building a strong research department, the Department of Chemical Biology, to specialize in the causes and prevention of cancer. Overthe next two decades, the original laboratory recruited an outstanding   faculty and nurtured a network of multi-institutional, interdisciplinary research collaborators. Today, the center is among the few research institutions dedicated to the prevention of cancer.

RUTGERS LOGOTYPE  WIT H UNI T SI GNA TUR E

The result ofth ese efforts: the Aresty Research ch Centerfor Undergraduates (ARC), which facilitates research experiences forun dergraduates at all stages of their college careers, across disciplines, and throughout the university. ARCf aculty and staffcon nect students with faculty mentors who teach them how to develop research projects and define meaningful goals in an ethical context. Students also learn how to acquire funding for projects and how to present the findings oftheir research to the university and the general public. ARCad ditionally serves as a resource esource forfacult y who are actively mentoring undergraduates or who are interested in incorporating undergraduates into research and scholarship.

PhD,  Director  • Chung S. Yang, PhD, Director  • Allan H. Conney, PhD,  Associate Director  Ah-Ng Tony Kong, PhD,  Associate Director  PhD, Associate •

Researchh Center Aresty Researc for Undergraduates

RPh,  Dean and Professorof  • ChristopherJ. Molloy, PhD, RPh, Dean  Pharmacology and Toxicolog y

 A Worthy Endeavor

Think outside the books. Learn by doing.

Produced by Rutgers’Department ofUniversity Relations. RU-0607-0070/1.5M

Center for Cancer Prevention Research

The Ernest Mario School of Pharmacy is one of the country’s leading pharmacy schools and the only pharmacy school in New Jersey. Its curricula include a six-yearprofessional program leading to the PharmD and three graduate programs leading to the PhD. The 85-member faculty includes innovative clinicians and top researchers in the pharmaceutical sciences. The school is a research powerhouse, ranking sixth among the nation’s 111pharmacy school s in research funding from the National Institutes of Health. Learn more at pharmacy.rutgers.edu.

Rutgers, The StateUniversity of New Jersey, is dedicated by law and by purpose to serving all people on an equal and nondiscriminatory basis. Photography: Nick Romanenko; Kenya photos courtesy ofVirginia D. Blakeman; Aresty portrait courtesy ofSteve Goodman.

 

Direct medical costs for cancertreatment in the United States total over $93billion each year, yet the cure remains elusive and fartoo many lives are lost. Science is offering new hope, both in the great strides toward understanding the mechanisms of cancer and the great promise of preventing the genesis of cancer. This is the work of the Centerfor Cancer Prevention Research. Our goal, as scientists, is to exert worldwide impact through groundbreaking research. But our dream, as spouses, parents, and grandparents, is to secure a future without cancer. To learn more about ourcurrent research and what role you might play in furthering ourefforts, contact us at

Aresty Research Center for Undergraduates MilledolerHall, Room123 Rutgers, The State University ofNew Jersey 520 George Street New Brunswick, NJ 08901 Phone: 732-932-7027 • Fax: 732-932-8418 http://aresty.rutgers.edu

 

Centerfor CancerPrevention Research Ernest Mario School of Pharmacy Rutgers, The State University of New Jersey 164 Frelinghuysen Road Piscataway, NJ 08854 phone: 732-445-3400, ext. 244 email: [email protected] web: pharmacy.rutgers.edu/content/chemical_biology_ccpr

Back Panel Rutgers, TheStateUniversity of New Jersey, isdedicated by law and by purposeto servingall people on an equal and nondiscriminatory basis. Formoreinformation, seepolcomp.rutgers.edu. Photography by NickRomanenko RU-0910-0082/1M

Back, Panel

RUTGERS LOGOTYPE  WIT H STAT E U NI VER SIT Y

, .

,

.

.

.

  -

SIGNATURE

-

FULL NAME OF THE UNIVERSITY 

Front Panel

Front Panel RUTGERS LOGOTYPE  WI TH SC HO OL SIGNATURE

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rut ge rs v is ua l ide nt it y m a nua l

 

Billboard

print &   merchandise usage  

 

 J E R S E Y

RO OTS ,

7. 5

GLO BA L RE AC H

One-Sided Print Examples

 Autis  A utism m Re Rese search arch

In one-sided situations, the Rutgers logotype, with or without a signature, and the university’s full name must appear. Using the state university signature covers both requirements. 

Supporting New Jersey Families. Impacting the World.

Professor Linda Brzustowicz Recipient, 2010 Innovators Award NJ Inventors Hall of Fame

Poster

Magazine Ad In collaboration with Sweat Equity Enterprises of New York City, Rutgers Future Scholars designed T-shirts for adults and children to build awareness and raise funds for the program. In the process, they learned market research, graphic design, and business communications. Cassidy Christopher (below), one of four nalists, designed the winning adult T-shirt now on sale at the Rutgers bookstore.

 T  Tradition: radition: Founded  Founded in 1766 Scholarship:  Internationally recognized faculty

Invest  in the Invest

Value: 6th in the nation for  Value: 6th return on investment 

  Workforce of 

Choice: 100+

Opportunity: Intern in NYC  Opportunity: Intern and Philadelphia

majors

Tomorrow

Collaboration, on, critical thinking, communication. These are just some of the real-world skills Rutgers Future Scholars gain on the way to becoming leaders in the 21st-century workplace. Through Rutgers Future Scholars, promising students in grades 7–12 facing tough challenges learn what it takes to succeed. Let their success be yours.

Support Future Scholars . . . Develop Future Leaders For more information, go to futurescholars.rutgers.edu futurescholars.rutgers.edu  

 Join the conversation. Rutgers student bloggers will give you the inside story. admissions.rutgers.edu/ru

or contact us at 732-932-6712 732-932-6712 or  or [email protected] [email protected].. Rutgers Future Scholars enter the program in the summer between the seventh and eighth grades. They are academically talented youngsters from they Rutgers’ home communities Newark, Newlow-income, Brunswick, and Piscataway. Over the next ve years, receive academic support,ofsocial and Camden, cultural enrichmentprograms, personal guidance, and mentoring. v Thegoal is to help these students stay in school, graduate, and gain admission to Rutgers or another college of their choice. To ease the nancial burden of higher education, Rutgers is guaranteeing free tuition to all those who successfully complete the pre-college phase of the program, meet admission requirements, and choose to attend the university.

 JER SEY ROOT S, GLOB AL R EAC H

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print &   merchandise usage  

7. 6

Minimum Merchandise Standards Design approval is required from the Office of Trademark Licensing on all Rutgers-branded Rutgers-bran ded items, including promotional and fundraising items. Anyone wishing to use Rutgers’ name, the Rutgers logotype with or without a signature, or other Rutgers logos including the university seals or intercollegiate athletic marks on merchandise must first contact Trademark Licensing at trademark@ ur.rutgers.edu or ur.rutgers.edu  or 848-445-1921 or 1951. Note: You are not restricted to the use of the Rutgers logotype and signatures on merchandise. You may choose other typefaces. However, However, any use of the university’s name, in any style, on  merchandise requires app roval by Trademark Licensing at [email protected]  or 848-445-1921 or 1951.

In addition, in order to protect the Rutgers name and reputation and to avoid liability issues, it is university policy that all Rutgers-branded merchandise must be obtained from a vendor who has entered into a trademark license agreement  with the universit y. A list of licensed vendors may be obtained from Trademark Licensing. Alumni groups should channel their requests through the Department of Alumni Relations by contacting the director of alumni communications at [email protected]  or 848-932-2296.

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print &   merchandise usage  

7. 7

Odd-Sized Products and Different Materials Some products, due to size or material used, may require exceptions to the visual identity standards. Trademark Licensing will work with you and your licensed vendor to make acceptable adjustments. Examples of such products are pictured to the left. Contact Trademark Licensing at trademark@ ur.rutgers.edu or ur.rutgers.edu  or 848-445-1921 or 1951, for guidance.

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print &   merchandise usage  

Office of Information Technology   Executive Offices

7. 8

Exterior Signage Displayed on this page are examples of the exterior signage design featuring the Rutgers logotype on the top portion of the sign.

Department of University Relations Division of Continuous Education & Outreach

All fonts used for campus designations, as well as the locations that appear on each sign, remain the

  Instructional & Technical Support   Techni echnical cal Training

same as the previous signage system. The Rutgers logotype is applied to exterior signage as it is replaced or upgraded. University Facilities has the responsibility for the

COLOR CODING FOR CAMPUSSPECIFIC IDENTIFICATION

installation and maintenance of all interior and exterior signage on university property except signage that addresses traffic or parking concerns.

Busch Campus

Livingston Campus

For information or to place an order for exterior, interior, or vehicle signage, contact the Facilities Sign Shop at [email protected]  or 732-445-5083.

 Aca demic  Academ ic Fac Facili ilitie ties s Housing Administration Russell Richardson Ceramics Fiber Optics Wright–Riemen Math & Science Lear ning Ctr. P. Robeson Cultural Ctr.

 Ath letic  Athlet ic Cen Center ter Janice H. Levin North & South Towers Lucy Stone Bookstore School of Social Work iTV Studio Gymnasium University Press

 

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print &   merchandise usage  

RUTGERS LOGOTYPE  WIT H STAT E U NI VER SIT Y SIGNATURE

7. 9

Vehicle Signage The illustrations on this page show the appropriate display of the Rutgers logotype with a unit signature on a vehicle. Unit signatures should be centered on the front driver and passenger side doors. Whenever possible, the Rutgers logotype with state university signature should be applied as a supplementary graphic to the rear of vehicles with the same separation maintained between the logotype with signature and each endpoint of the

RUTGERS LOGOTYPE  WI TH UN IT SIG NAT URE

portion of the vehicle to which it is applied. Acceptable color treatments for unit signatures on  vehicles are all red (PMS 186), all black (100K), or red and black (PMS 186 and 100K). University Facilities has the responsibility for the installation and maintenance of all interior and exterior signage on university property except signage that addresses traffic or parking concerns. For information or to place an order for vehicle, interior, or exterior signage, contact the Facilities

USE X HEIGHT FOR CLEAR SPACE

Sign Shop at [email protected]  or 732-445-5083.

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O TH ER SYSTEM EL EM EN TS 8. 0

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8

The Rutgers Spirit Mark  Unacceptable Treatments: Spirit Mark  Athletic Marks: New Brunswick  Athletic Marks: Newark  Unacceptable Treatments: Athletic Marks: Newark  Athletic Marks: Camden Unacceptable Treatments: Athletic Marks: Camden The Rutgers University Flag

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other system elements 

8.1

 The Rutgers Spirit Mark The Rutgers spirit mark is an informal

R_logo_red_bk.eps

R_logo_solid_red.eps

graphic that is reserved for use as an athletic mark and to communicate school spirit.  The spirit mark ser ves as a rallying point and a bold unifying visual for Rutgers intercollegiate athletics and may also be used by recreational sports teams, student groups, and alumni groups when Rutgers pride is the primary message.

R_logo_wh_red.eps

R_logo_wh_bk.eps

 The spirit mark may not be used in conjuncti on  with or in place of the Rutgers logotype. Its use on stationery is limited to Rutgers intercollegiate athletics.  The spirit mark may only be reproduced in red (PMS 185 or 186) 186) or white; with or without a b lack,  white, or red (PMS 185 or 186) outline; or with a double outline of white and black only. If using

R_logo_red_wh.eps

R_logo_wh.eps

the double outline, the white must appear on the inside, with the black on the outside. The spirit mark may never be reproduced in black. Anyone wishing to use the spirit mark must first request permission from Trademark Licensing at [email protected] or [email protected]  or 848848-445-192 445-1921 1 or 1951. Alumni groups should channel their requests through the director of alumni communications

RU_Alumni_logo_185_BK.eps

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at [email protected]  or 848-932-2296.

Boxes represent background. They are not part of the m ark.

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other system elements 

8.2

Unacceptable Treatments: Spirit Mark  ®

1

®

2

The only acceptable treatments for the spirit mark are shown on page 8.1. 8.1.  The examples on this page illustrate unacce ptable color treatments: 1. Do not use any other colors except black, red, or  white to outline the “R.” 2. Do not put any text, designs, or symbols inside

3

®

®

4

the “R.” 3-4. Do not use a double outline in any other color combination except white and black as shown on page 8.1. 8.1. 5-6. Do not use any solid color other than red or  white to reproduce the “R. ” 7. Do not place text or a graphic over the “R.”

5

®

RUTGERS 7

6

 

®

Boxes represent background. They are not part of the mark .

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other system elements 

8.3

Athletic Marks: New Brunswick B runswick The New Brunswick athletic teams are

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known as the Scarlet Knights and are graphically represented by the Rutgers spirit mark. The knight’s head is a secondary mark of limited use.  The spirit mark may only be reproduced in red (PMS 185 or 186) or white. The spirit mark may never be reproduced in black. Outlines black. Outlines may only

R_logo_wh_red.eps

R_logo_wh_bk.eps

be reproduced in red (PMS 185 or 186), white, or black.  The knight’s head may be reproduce d in black and  white or in the following five-color versi on: Red PMS 185 Dark Red P MS 1807 Light Gray PMS 877 Dark Gray PMS 8403 Black 

R_logo_red_wh.eps

R_logo_wh.eps

For acceptable equivalents for screen printing or other similar applications, contact Trademark Licensing at the contact information below.

 

Anyone wishing to use these marks must first request permission from Trademark Licensing at [email protected]  or 848-445 [email protected] 84 8-445-192 -1921 1 or 1951. For unacceptable treatments, see page page  8.2 8.2.. athletics_logos_NB.eps

Boxes represent background. They are not part of the mark .

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other system elements 

8.4

Athletic Marks: Newark The Newark athletic teams are

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R_NWK_RED_BLACK.eps

known as the Scarlet Raiders and are graphically represented by the marks appearing to the left.  The marks to the left may only be reprod uced in red (PMS 185 or 186) or white. The “R” may never be reproduced in black. The black.  The outline may only be reproduced in red (PMS 185 or 186) or black.

R_NWK_RED_BLACK_RED_BLACK.eps

R_NWK_RED_BLACK_WHITE.eps

 The spirit mark (see page page  8.1 ) may also be used to represent Newark athletics. Anyone wishing to use these marks must first request permission from Trademark Licensing at [email protected] or [email protected]  or 848848-445-192 445-1921 1 or 1951. For unacceptable treatments, see page page  8.5 8.5..

R_NWK_WHITE_BLACK.eps

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other system elements 

8.5

Unacceptable Treat Treatments ments Athletic Marks: Newark  1. Using any color other than black, white, or red to outline the “R.” 1

2 2. Using double outlines around the “R.” 3-4. Do not change the font or font size of the campus name. 5. The campus name can only be reproduced in black, white, or red.

3

4

6. Reproducing a solid “R” in any color other than  white or red. 7. Do not put anything—text, graphics, or symbols— inside the “R.” 8. Do not place text or a graphic over the “R.”

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other system elements 

8.6

Athletic Marks: Camden The Camden athletic teams are

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R_Cam_white_red_blackC.eps

known as the Scarlet Raptors and are graphically represented by the marks appearing to the left.  The “R” in the marks to the left may only be reproduced in red (PMS 185 or 186) or white. The “R” may never be reproduced in black.  The outline may only be reproduced in red (PMS 185 or 186), white, or black.  The scarlet raptor and shield may be reproduce d in:

R_Cam_red_white_blackC.eps

R_Cam_red_white_whiteC.eps

Red PMS 185 Dark Red P MS 1807 Light Gray PMS 877 Black   The spirit mark (see page 8.1 ) may also be used to represent Camden athletics. Anyone wishing to use these marks must first request permission from Trademark Licensing at

R_Cam_red_whiteC.eps

R_Cam_white_red_redC.eps

[email protected] or [email protected]  or 848848-445-192 445-1921 1 or 1951. For unacceptable treatments, see page page  8.7 8.7..

R_Cam_white_redC.eps

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Camden_raptor.eps

Boxes represent background. They are not part of the mark .

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other system elements 

8.7

Unacceptable Treat Treatments ments Athletic Marks: Camden 1. Using any color other than black, white, or red to outline the “R.” 1

2

2. Using double outlines around the “R.” 3-4. Do not change the font or font size of the campus name. 5. Reproducing a solid “R” in any color other than  white or red. 6. The campus name can only be reproduced in black, white, or red.

3

4 7. Do not put anything—text, graphics, or symbols— inside the “R.” 8. Do not place text or a graphic over the “R.”

5

6

 Athletics 7

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other system elements 

8.8

 The Rutgers Universit y Flag  The image to the left represent s the official Rutgers University flag design, which was approved by the university in 1965. The script R and crown images are combined with numerals denoting the year 1766 in recognition of the founding of Rutgers’ predecessor, Queen’s College. For more information about Rutgers’ history and the founding of Queen’s College, please visit rutgers.edu/about-rutgers/rutgers-history .. rutgers.edu/about-rutgers/rutgers-history   This official Rutgers flag is to be flown at the entranceways of university buildings or at special, officially sanctioned university events such as commencement. This flag design is not approved for use in any other forums or under any other circumstances.  The official universi ty flag cannot be purchased by members of the general public and may not be sold to the public by external university merchandise  vendors. For informat ion on how to order an official university flag, please contact Trademark Licensing at [email protected]  or 848-445-1921 or 1951.

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A PPEN D I X

9.1 9.2 9.3

Identity Matrix Board of Governors Resolution Glossary 

9. 0

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appendix 

9 .1

Identity Matrix

      ®

H E    S   T H  E   

 R S   E R

    T  G     U

S   T   

A   

T      E       U      

     R

    6

N      

 I                 

 V  

        6           7

 E  

  R    S 

           1

 

       Y       E        S

     R      E

  rutgers logotype

Business Cards Letterhead Envelopes Signage  Vehicular Signage Marketing Materials Brochures Posters Advertisements Flyers Folders News Releases Internal Materials Routing Slips Fax Sheets  Websites PowerPoints Merchandise Clothing Gift Items Athletics

•  •  • •  •   •  •  •  • •   • ••  • •

  signature: universitywide

• •  • •  • • • • • •• • •

  signature: state university

• •  • • • • • • • • •• • •

signature: campus

• •  • • • • • • • • •• • •

  signature: unit

•  • • • • • • • • • • • •• • •

logotype with seal: horizontal

  logotype with seal: vertical

  I   

  T    Y

   O     N  F     E       W

    J 

informal seal as decorative element

• • • • •

• • • • •

• • • • •

• • •

• • • • •

• • •

•

•

•

  official seal

• • • • •

Uniforms Promotional Gifts Service Uniforms  Uniforms  Ceremonial Note Cards/Invitations Diplomas

•  •

 

• •

 

•

 

•

•

spirit and athletics marks

*•

*Commencement announcements only.

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appendix 

Resolution Approving the Rutgers Unified Visual Identity System

9.2

December 8, 2006 Meeting of the Board of Governors Rutgers, The State University of New Jersey   

WHEREAS, Rutgers, WHEREAS,  Rutgers, The State University of New Jersey

WHEREAS, effective WHEREAS,  effective and efficient communication be-

NOW, THEREFORE, BE IT RESOLVED that RESOLVED  that the Board

(“Rutgers”), at the direction of the Committee on Uni-

tween the university and its many audiences requires

 versity Relations and Hono rary Degrees, has conducted

(i) a clear graphic architecture and nomenclature that

of Governors of Rutgers, The State University of New  Jersey, requires that all university units will use the

extensive research into the public perceptions of the

build equity in the Rutgers name, clarify organizational

Rutgers name and the unified visual identity sys-

university among key constituencies in New Jersey; and

relationships, and maintain unit distinctiveness; (ii) a communications strategy that ensures the use of co-

tem, including a set of approved marks, as outlined

WHEREAS, the WHEREAS,  the research indicated that general aware-

herent and consistent messages about Rutgers’ unique

ness of Rutgers is high among all New Jersey con-

attributes and assets; (iii) an administrative office that

stituencies, but identified a clear need to clarify and

is the central point for managing and enhancing the

demonstrate Rutgers’ value to the state of New Jersey

university’s identity and messaging; and

and its citizens; and WHEREAS, the WHEREAS,  the Rutgers name and visual identity should WHEREAS, the research indicated that Rutgers must difWHEREAS, the ferentiate itself from the other publicly funded schools in New Jersey; must sharpen its messages by better

in policies and guidelines; and BE IT FURTHER RESOLVED  RESOLVED that all university officers  will support the p roper use of the Rutge rs name and a unified visual identity system by ensuring that units and personnel in their areas adhere to established policies and guidelines; and

be recognized and embraced by the university community as important assets deserving oversight and

BE IT FURTHER RESOLVED that RESOLVED that the Vice President for University Relations will create, distribute, and enforce

coordinating university communications; must manage

management, requiring (i) policies that empower a central administrative office with authority to manage

and preserve the integrity of its brand, paying particu-

and enforce the proper use of the university’s name

lar attention to the proliferation of logos and other

and a unified visual identity system; (ii) clear guide-

 visual representation of the univer sity and its units and

lines, policies, and tools that support campus and

programs; and must leverage and mobilize the strong

BE IT FURTHER RESOLVED that RESOLVED that the Vice President for

unit communicators as they express their campus’s

University Relations will develop tools, training, and

brand equity that Rutgers has among state residents, executives, and alumni; and

or unit’s relationship to the university, as well as their campus’s or unit’s distinct programs and purpose; (iii) policies and procedures that clarify how and when

other incentives that facilitate the proper use of the

WHEREAS, the WHEREAS,  the Rutgers name and visual identity are substantial institutional assets and, therefore, their usage is under the purview of the Board of Governors; and WHEREAS, a WHEREAS,  a strong Rutgers identity has far-reaching

grants; engage alumni; and attract external support; and

tion of a unified visual identity system; and

Rutgers name and the implementation of a unified  visual identity system by al l units of the university; a nd

other entities may use the university’s name and/or marks; and (iv) policies and procedures regarding how

BE IT FURTHER RESOLVED that RESOLVED that the Vice President for

and when new university marks will be approved and/ 

University Relations will establish oversight and advi-

or protected under federal and state law, and ensuring

sory bodies that facilitate the proper use of the Rutgers

protection of existing marks; and

name and the implementation of a unified visual identity system; and

benefits, enhancing the university’s ability to recruit faculty, students, and staff; generate revenue; garner

policies, procedures, and guidelines necessary for the proper use of the Rutgers name and the implementa-

WHEREAS, transition WHEREAS,  transition to a unified visual identity system must be accomplished according to a reasonable timetable based on the analysis of financial and physical

BE IT FURTHER RESOLVED that RESOLVED that this Resolution will take effect immediately.

considerations;

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appendix 

9. 3

Glossary 

Cap Height A unit of measurement describing the height of the left vertical of the large initial “R” in the

Master Brand  The overarching identifier of an entity or organization. Also an identity strategy that applies

Typeface  The set of characters including uppercase and lowercase alphabetical characters, numbers,

Rutgers logotype. This unit is used when establishing

the name of the overarching brand to all subunits .

punctuation, and special characters. A single

the clear space for the logotype or signature. Color Palette A selection of specific colors that are chosen to coordinate, contrast, or harmonize, as an aide to maintaining a desired degree of consistency  within a visual identity system.

Primary Color Palette  The core selection selection of identifying colors that are used in a logo. Seal In an institution, the official logo used on legal or ceremonial documents, often rendered within a circular shape.

typeface contains many fonts of different sizes and styles. Garamond is a typeface. Type Family A group of fonts of the same basic design but with different weights and proportions . Garamond is also a t ype family.

Font A complete set of type of one size and face. Garamond Italic 12 point is a font.

Serif/Sans Serif In typography, a sans serif typeface is one that does not have the small thorn-like

Unit Signature  The typographic addition addition to the

Identity Manual A formal reference document

features called “serifs” at the end of strokes within

Rutgers logotype that may be used to designate a

establishing technical and creative standards for

letters.

specific unit.

Signature  The combination of the logotype with an

X-Height A unit of measurement describing the

additional more specific identifier.

height of the small “T” in the Rutgers logotype. This

a visual identity system. Typical Typical standards include descriptions and specifications for reproducing the logo or logotype, stationery system, common print and web applications, and examples of use on

Supplementary Color Palette A selection of colors

merchandise.

designed to supplement the primary color palette

Logo A generic term for a unique graphic symbol, display of a name, or a combination of both, that is used to represent a product, company, organization,

for use in all related communications except the logo itself. Tag Line A slogan used to support the identity.

or other entity. Template A file with an associated style sheet and Logotype A logo composed of type. Mark A generic term for a unique graphic symbol, used interchangeably with “logo.”

all standing and serial elements in place on a master page, used for publications following the same design.

Units Subdivisions of the overarching organization.

unit is used when establishing the location of the informal seal and/or unit signature relative to the logotype.

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Office of Creative Services Department of University Relations Rutgers, The State University of New Jersey 96 Davidson Road Piscataway, NJ 08854-1906

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