Importance of Communication in Business

Importance of Communication Skills in Business Communication Business Communication is the type of communication used in order to: promote an organization, service, and product ; also to impart information towards employees. It is not a simple call from the telephone as if you are talking to your friend or writing a letter to your loved one. What makes business communication distinct from other types of communication is its sense of professionalism and formality that should be followed in order to convey the right message. There is a standard rule to follow in order to be professional enough to deal with calls and writing letters. Communication is life blood of a business organization. Success of any business lies in effective communication. No organization can succeed or progress, build up reputation, and win friends and customers without effective communication skills. The more effective the communication is, the better the results are. Communication is effective when it produces desired action in the reader or audience. Effective communication is essential for the survival and progress of a business concern. In fact successful communication is the bed rock of ground and pleasant relationship between the seniors and sub ordinates, between the workers an d the management, between the customers and the sellers good and efficient system of communication helps in better coordination and efficient control. It results in clear understanding, good production, healthy climate within the organization willing cooperation among the various levels, if businessman can communicate effectively and successfully. Profit and prosperity shall knock at the doors of firm, organization or shop keeper through effective system of communication. The ability to communicate effectively is an essential quality of a businessman. A person may be intelligent but he may not be able to get his message across to others. Ideas are generally common but the ability to convey them to others is rare. Poor and ineffective communication system may result in mismanagement, bad business and sure show down. Communication can build or destroy trust depending or use of words. A poorly worded message or talk may result in communication breakdown. On the other hand planned and well meant communication helps in better service, removes misunderstanding and doubts; builds up good will, promotes business and earns favorable references. It is the key to success in business and trade. A good businessman believes in the saying, 'take care of communication and success shall take care of itself.'

Therefore, the ability to communicate effectively both orally and in writing is an asset for the communicator. Through successful correspondence, he leads his business to success. The letters, reports, memos etc. He writes to the people demonstrate his ability or lack of it. A successful communicator is able to run the affairs of a business house. He can plan well and con trol the working of his organization. He has the skill to transfer his policies, decisions, objectives and job instructions to the persons working with him at all levels. So this skill is quite essential for a businessman to perform his managerial functions.

Sachin Anand