Importance of Feedback in Business Communication

IMPORTANCE OF FEEDBACK IN
BUSINESS COMMUNICATION

Student: Chirea
Ioana Alexandra
FABIZ
Group 221

Communication…!!

Communication is
not only the
transmission of
messages or
messages itself. It is
mutual exchange of
understanding
between speaker and
receiver.


What is
feedback…??

Feedback is
audience’s
response,
which enables
you to evaluate
the
effectiveness of
you message.


PROCESS OF
COMMUNICATION
Response toThe
thespeaker
speakergenerate an idea to share

In the process
of
Gets an appropriate
communication

Interpret (decode) the idea

Receiver fget the idea(messaage)
Pass it on to the receiver

Types of feedback…

Non verbal

Signals

Oral

Written

Effects of feedback
Feedback

makes communication
meaningful
It sustain the communication
process
It tells communication is making
sense or not
It helps to plan what next to be
one or say
It complete the whole process of
communication

Importance of feedback
in communication
Feedback

is integral part of
communication
Proper feedback helps avoid
misunderstanding
If the audience has interpreted
incorrectly there is chances to correct it.
Communication has produced the
desired effect or not can be determined
by analyzing receiver’s feedback
Giving audience a chance to feedback

Importance of
feedback in business
Effective

communication are essential
for an environment. Poor
communication and lack of feedback
can lead to frustrated customer,
unmotivated employees and a negative
corporate culture.
CUSTOMER
When a customer has an issue related
to services or product, he should be
availed a proper medium to provide
feedback. This is the only a company

EMPLOYEE
At each level in an organization,
employees have the most effective
ideas and solutions. They should be
given opportunity to share their
opinion. Their productivity can be
increased by appreciating their
feedback.
CORPORATE CULTURE
With a lack of feedback, a corporate
culture can be unmotivated. Feedback
allows both customers and employees
share their opinion, creating a healthy

Conclusion
oMany

business owners and sales leaders
may not realize the importance of providing
feedback to their employees to enhance
organizational growth and development.
oWhen

correctly given, feedback helps to
improve job performance while promoting
professional and personal growth in
employees