Kingfisher
Content
DEPARTMENT OF MANAGEMENT REPORT ON INSTITUTIONAL TRAINING AT UNITED BREWERIES (KANJIKODE) LTD
Is a bonafide record of work done by
SREERAM . A (0925B0025)
Submitted in partial fulfillment for the requirement for the award of the Degree of
BACHELOR OF BUSINESS MANAGMENT WITH BANKING
Affiliated to Bharthiar University
........................... ...............................
Faculty/Guide
Head of department
Submitted for viva voce examination held on...............
........................... ............................
Examiner Examiner
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
The training work would not have been completed without the help of many. So I like to acknowledge my whole hearted gratitude to those persons who gave me knowledgeable light on my training work. First of all ‘am debited to the God Almighty, for having showered his choicest blessing to complete training. I express my sincere thanks to Mr. KALYAN GANGULY (Managing director) of UB Group who permitted me to do the project. I deem it a great pleasure to express my sincere and special thank to Mr.VINU PHILIPOSE, (HR Manager) of united breweries limited kanjikode for giving an opportunity to conduct my study. I take this opportunity to express my sincere thanks to Mrs.RADHIKA (Assistant HR Manager) who spent their valuable time in furnishing the questionnaire and the other staff members for their help and support. I am very grateful thanks to all my friends & people who provided me necessary data for successful completion of my project which was vital for the success of the training.
I
express
my
sincere
thanks
to
our
PRINCIPAL
DR.N.RAJKUMAR for giving me to opportunity to do this project . I express my sincere thanks to our Head of department Mrs.ANURADHA for her constant guidance and support for the completion of this project. I wish to express my deep sense of gratitude to Mrs .M.SATHYA faculty guide for his scholarly guidance, valuable suggestions and encouragement throughout the course of this project.
CONTENTS CHAPTER - I
1.1 INTRODUCTION 1.2 INTRODUCTION TO INDUSTRY 1.3 COMPANY PROFILE 1.4 OBJECTIVE OF THE STUDY 1.5 ORGANIZATIONAL CHART
CHAPTER – II
2.1PRODUCTION DEPARTMENT 2.2FINANCE DEPARTMENT 2.3QUALITY ASSURANCE DEPARTMENT 2.4STORE DEPARTMENT 2.5PURCHASE DEPARTMENT
CHAPTER – III
3.1INDGRIENTS OF BEER 3.2ACHIVEMENTS AND AWARDS 3.3BRANDS OF UNITED BREWERIES 3.4COMPETITORS 3.5PICTURES OF U.B
CHAPTER – IV
4.1 SWOT ANALYSIS
4.2CONCLUSION
INTRODUCTION
INTRODUCTION
The organizational study is objectified to fulfil two basic ends, firstly this study gives wide exposure on practical aspect organizational management more than the theoretical knowledge. Secondly this training helps to acquaint with the art of managing. The organizational study at United Breweries Ltd, Kanjikode in Palakkad is an attempt to understand the functional departments of the organization, This study also tried to know the various functional departments in bird’s eye view.
The organizational study at United Breweries Ltd, Kanjikode, Palakkad reveals that it has well functioning organizational structure. The management of various departments namely, finance, marketing, production and human resource are the major concern of this study. Through this study it is easy to understand the organization’s activities in managerial area and to acquire practical knowledge in the field of company office management.
This industrial training helped a lot to understand practical aspect of organisational management, which differs from the knowledge gained through textbook studies. This training also made me to understand the functions of various department, various welfare activities and safety measures undertaken in the organisation. This has increased my knowledge in organisational management.
INTRODUCTION TO INDUSTRY INTRODUCTION TO INDUSTRY
Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium B.C and record in the writing history of ancient Egypt and Mesopotamia.
As almost any cereal contains certain surges can undergo spontaneous fermentation due to wild yeasts in the air. It is possible that beer like beverages where Independtly developed throughout the world soon after a tribe our culture had domesticated cereal. Chemical tests of ancient pottery jars reveal that beer was produced about 7,000 years ago in what is today Iran and was one of the first known biological engineering tasks where the biological process of fermentation is used.
Brown malts dried with straw, wood & fern etc. The straw dried is the basic, but the wood sort has a most unnatural taste , that few can beer with , but the necessitous and those that are accustomed to its strong smoky tank , yet it is much used in the some of the western parts of England and may thousand quarters of this melt has been formerly used in London for brewing the beers with and that because it sold for two shillings per quarter cheaper then straw - dried malt , nor was this quality of the wood dried malt much regarded by some of its ill late is lost in mine or twelve months , by the age of the beer of hope that were used in its presentation .
COMPANY PROFILE
COMPANY PROFILE
The U.B group is one of India’s largest conglomerates with a turnover in excess of U.S $2 billion, with diverse interact in brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. It is also the largest Indian manufacturer of beverage alcohol (Beer & Spirits) Dr. Vijay Mallya is the chairman of the group.
United Brewerage Limited (UBL) the play ship company of the UB group, is the largest brewing company in India with a national market share of 50 percent. Its flagship brand, kingfisher boasts of a 40 % nations market share. In fact one out of every beer bottles sold in India is a kingfisher.
The brand is currently available in 52 countries outside India and leads the way amongst Indian beer in the international market. It all began with breweries in south India. The oldest of which castle breweries dated back to 1857.
UB as these breweries were named in 1915 has come a very long way. Soon after the sight of bullock cart carrying huge barrels or hogs head containing became a booze hold sight. These carts wheeled their way to customers including British troops living in around Madras, Bangalore and Nilgiris. Almost immediately the brew from UB became a favourite, especially with the British troops so began the history of beer in India and the history of beer division of UB. The company was bought by late Mr. Vital Mallya in 1947 and since then has never looked back. Today each one of the 32000 beer outlets in India sells one form and or the other from united breweries. Organizations are social entities that are foal directors, designed as deliberately structure and co-ordinated activity systems and are linked to the external environment. It exists when people interact with one another to perform essential functions that help attain goals.
Managers are responsible for structured into separate departments , most organizations today are striving for greater horizontal co-ordination of work activities , often using terms of employees from different functional areas to work together on projects boundaries between organizations are becoming more flexible & diffuse as companies face the need to respond to changes in the external environment more rapidly .
Premises breweries ltd, at Kanjikode, Palakkad was taken over by UB ltd, in 1995. The brewery situated in Kanjikode industrial area is near to Coimbatore NH 47, approximately 8kms from Palakkad and 45 KMs from Coimbatore city in Tamilnadu. The city of Cochin is 3hrs drive from Palakkad. In the state of Kerala, is the ideal location for distilleries and breweries, where even today sites are available at much competitive prices as compared with other parts of Kerala. Malampuzha dam is 20 minutes drive from Palakkad town. The brewery has annual production capacity of 24, 00,000 dozens bottles of beer, presently. Kingfisher Premium, kingfisher strong beer, UB Ice beer, London Pilsner supplied to the states of Kerala , Tamilnadu & Pondicherry . The brewery is well known for its performance and excellence in quality. The brewery has the distinction of having received the group chairman’s rolling trophy for “best manufacturing performance “and also award for “best performing quality during 1994 – 1995”. The unit is well recognized by the stationary authorities. So that Kerala state pollution control board has awarded 1st price during the year 1989 -90 and 1991. United breweries started in 1915 with Thomson Leishman , a slots man who combined 5 small breweries in south India the oldest being castle breweries which was as old as 1875 to form UB ltd. This company was brought over by late vital mallya in 1947 & then he never looked back. The beginning of what is today are because of the effort in the flagship company “ UNITED BREWERIES LIMITED” and also referred to as the beer division led by Mr . KALYAN GANGULY, president and managing director. He has got a market share of 40 % in the company.
UBL owns 11 breweries and has over 15 contract breweries strategically located all over India. Where stringent Brewering quality specifications are adhered to UBL has into strategic alliance with Scottish and Newcastle PLC , UK with a 37.5 % stake in the company.
UNITED BEVERAGE LIMITED
The beginnings of what is today the U.B group are rooted in the flagship company. United breweries limited (UBL) also referred to as the beer division of the UB GROUP led by Mr. KALYAN GANGULY, president and managing director it has around 40 % market share in the company. Millennium Alcober pvt ltd (MABL) is a Joint venture company in which UB along with its subsidiary and Scottish and Newcastle of the UK have equal share of 50 %.
BOARD OF DIRECTORS
CATEGORY
CHAIRMAN PRESIDENT & CEO
NAME OF DIRECTORS
DR.VIJAY MALLYA
RAVI NEDUNGADI
DIRECTOR
KALYAN GANGULY
DIRECTOR
JOHN SIMEN HENT
DIRECTOR
JOHN DUNSMORE
DIRECTOR
SUNIL KUMAR ALGH
COMPANY SECRETARY
GOVIND IYENGAR
QUICK GLANCE
COMPANY NAME YEAR OF ESTABLISHMENT REGISTER OFFICE BANK
: : : :
UNITED BREWERIES LIMITED 1973 BANGALORE (HEAD OFFICE) FEDERAL BANK
MANAGING DIRECTOR MANUFACTURING PRODUCT EMPLOYEES FAX NUMBER PHONE NUMBER
: : : : :
KALYAN GANGULY BEER 85; MALE: 70, FEMALE: 15 0491 2566260 0491256160, 161, 162
VISION AND MISSION STATEMENTS OF THE COMPANY
VISION AS
“TO PROVIDE QUALITY BEER TO ITS CUSTOMERS"
MISSION AS
"WORKING WITH SINCEARITY, LOYALITY TOWARDS THE GOVT ABIDING & FOLLOWING THE RULES LAID DOWN IN COMPANIES ACT 1956.”
OBJECTIVE OF THE STUDY OBJECTIVE OF THE STUDY
The important objectives of my research that collected from the United Breweries, Palakkad, can be for the following :
➢
To evaluate, whether the company is following the statutory obligations properly which is mentioned its mission statement.
➢
To evaluate the company’s welfare activities and policy that following.
➢ To know company’s health and safety measures and employees activities and policy that following.
ORGANIZATIONAL CHART
ORGANIZATIONAL CHART
BOARD OF BOARD OF DIRECTORS DIRECTORS
MANAGING MANAGING DIRECTOR DIRECTOR
GENERAL MANAGER GENERAL MANAGER
BRANCH MANAGER PLANT MANAGER
FINANCE MANAGE R H.R
STORES MANAGER
MANAGE R
BRABRT
ASSISTAN T &
JUNIOR OFFICER STORES ASSITANCE
QUALITY ASSURANCE
ACCOUNTA NTS OFFICER
ENGINEER
MICRO / BIOLOGY LAB CHEMIST
SUPERVISOR S
H.R MANAGER STORES MANAGER
ACCOUNTS ASSISTANT
WORKER S
PRODUCTION DEPARTMENT
PRODUCTION DEPARTMENT
Production (or) operations management is the process which combines and transforms, various resources used in production or operation subsystem of the organization into value added products or service in a controlled manner , as per the policies of the organization. It is the part of the organisation which is concerned with conversion of inputs to outputs. The production department performs many important functions in an organisation and carries a major part in contributing to profits gained in an organisation. The production department has to maintain a keen observation on the changes in the market. The department has to make changes according to the variations in the market inorder to have a leading place with other competitors.
Importance of production function to achieve the following : ∗ ∗ ∗ ∗ ∗ ∗ Shorted Lead Time Higher Turnover Better Quality Greater Flexibility Better Customer Service Reduced Wastage
PRODUCTION PROCESS
RAW MATERIAL
BREWING
LEAST CULTURE
FILTERING & CARBONATION
BOTTLING
PACKAGING
STORAGE
DESPATCH
DESPATCH
FINANCE DEPARTMENT
FINANCE DEPARTMENT
The main function of this department is management of fund. The finance and accounts manager is in charge of this department. The finance and accounts department comprises the function, internal auditing, costing sales, central excise etc.
Financial management is that managerial activity which is concerned with the planning and controlling of the firms financial resources. Goal of financial management are given below :
➢ Profit Maximization ➢ Wealth Management ➢ Market Value Maximization
ANALYSIS
Major current assets of the company are :
➢ Inventory ➢ Marketable Securities ➢ Cash In Hand ➢ Cash At Bank ➢ Account Receivable ➢ Loan And Advances ➢ Major Current Liabilities Of The Company ➢ Sundry Creditors
PROCESS
FINANCE MANAGER
OFFICER ACCOUNTS
JUNIOUR ACCOUNTS
JUNIO OFFICER
SUPERINTEND ACCOUNT
QUALITY ASSURANCE DEPARTMENT QUALITY ASSURANCE DEPARTMENT
On the competitive economic environment, cheap may well prove to be costly. The compromise over quality in order to reduce costs plus no longer the order of the day .The necessitates the firms to have better quality norms. Quality is the totality of characteristic of a product or services that bears on its ability to satisfy stated or implied need.
Quality Control : The operational techniques and activities that are to full fill
requirements of quality .
Ensuring Quality Control
1. Control Of Engineering Quality 2. Control Purchased Material Quality 3. Control Manufacturing Quality 4. Actions Supporting the Product After Delivery
This department is in care of checking the quality of the following :
I. Raw materials (Malt ,Maize, Sugar, Hopes etc ) II. Rewiring process (done as per standard instructions) III. In process samples (Colour , Bitterness) IV. Packing materials (Carton,Labels etc)
STORES DEPARTMENT STORES DEPARTMENT
Store or warehouse is a building where goods are kept. stores or storage is the function of receiving , storing and issuing materials it involves clearness of incoming materials it
involves clearness of incoming materials , maintaining them in good condition stores is not for purchased materials alone partly finished goods, finished goods, finished goods and consumable are kept in stores.
Importance of stores : ➢ Efficient storage of stores yields the following benefits . ➢ Easy accessibility of materials ➢ Efficient space utilization ➢ Flexible arrangement ➢ Reduce need for material handling equipments ➢ Minimization of materials deterioration pilferage
PURCHASE DEPARTMENT PURCHASE DEPARTMENT
Purchasing provides materials to the factory . efficient buying can save in materials cost (which forms the major portion of the total cost of the organization,) purchasing can
contribute to import substitution . factors like cyclical swings of surpluses and shortages , rising material costs , heavy competition and contributed to the importance of purchasing.
STEPS IN PROCEDURE
➢ Need identification ➢ Purchase requisition
➢ Evaluation of sources of supply
➢ Negotiation with suppliers ➢ Source selection ➢ Order placement ➢ Follow up ➢ Receipt and inspection of goods ➢ Making payment ➢ Maintaining records
➢
DEPARTMENT CHART
PURCHASE MANAGER
OFFICER PURCHASE
WAREHOUSE FUNCTION CHARGE
SUPERITEND SUPERINTEND PU PURCHASE
INGRDIENTS OF BEER INGRDIENTS OF BEER
WATER: Beer comprises more than 90 % of Water. In the past, mineral content and
quality of water greatly influenced the flavour of the beer . At present any type of water can be used to prepare beer since water used are now being treated with chemicals .
BARLEY : Three types of barley are mainly used for making beer . these are differentiated
based on the number of seeds at the top of the stalk. Brewers prefer six-row barley as it is more economical to grow and also it has a higher concentration of enzymes needed to convert starch in the grain to sugar and other fermentable. Barley must be malted before being used to brew beer. Malting is a process of bringing grains to its highest point of possible soluble starch content by allowing it to sprout roots (germinate).
HOPS: Hops are a flowering with whose flowers are used as preservative. Their essential
oils add flavours (bittering hops) and aroma hops are usually dried before use and its bitter flavour effected during boiling.
YEAST: Yeast is a unicellular fungus mostly brewing yeast belongs to germs
saccheromicetis. The yeast converts the sugars in the wort to alcohol. In India mostly the yeast saccheromicetis Carls bergensis is used, but in foreign countries saccheromicetis cervices is preferred.
CLARIFYING AGENT: Some brewers use one or more clarifying agents to the beer.
This process enhances the clarity of the beer and make it bright, some of the clarifying agents are proteins obtained from swim bladder of the fish, mishmash, seaweed , gelatine etc.
ACHEIVEMENTS AND AWARDS
ACHEIVEMENTS
∗
The highest sales of beer in Indian market. Commands a 40 % of market share. 6 bottles of kingfisher beer are sold every second. Kingfisher is available in 52 countries all over the world. Kingfisher is the first company to launch designer wear. It has won the world’s best lager beer Award. It has won the gold medal in the world beer championship held in 1997. It has won the first prize for the label work. It has won the Asian grand prize 2005 in the label category. It has won the first prize in Newzealand hop market award.
∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗
AWARDS ∗ ∗ WORLD BEER AWARDS 2010 INDIA STAR 2010
BRANDS OF UNITED BREWERIES
KINGFISHER STRONG BEER
KINGFISHER PREMIUM BEER
UB ICE BEER
LONDON PILNER
ZINGARO
COMPETITORS OF UB
SOUTH AFRICAN BREWERIES
ROYAL CHALLENGE
ASIA GOLDEN EYE
BRAHMA BEER
PACIFIC BEER
PICTURES OF UB AND ITS PRODUCTS
BRAND LOGO
BRAND LABEL
LATE. VITTAL MALLYA (THE FOUNDER OF UB)
DR. VIJAY MALLYA (CHAIRMAN OF UB)
KINGFISHER PREMIUM
KINGFISHER PREMIUM 330 ML
KINGFISHER RED DOMAIN
PRODUCTS OF UB
FOSTER CAN
DRAUGHT CAN
SPECIAL CAN
STRONG CAN
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH
•
Significant share of the beer market of about 30% by UBL alone. Contract drawing tie-ups in place. National presence with company brands available throughout the country. Well-known brands are “Kingfisher larger”, “Kingfisher strong”, “Kalyani black larger”, “ U.B.Premium Ice”, and “London range”.
• •
•
WEAKNESS
•
Dominant size brand, Kingfisher. Over leveraged position leading to short term cash flow problems. Larger capacity may lead to a problem of over capacity in whiter or rainy seasons.
• •
OPPURTUNITIES
• • • Growing beer market. Tie up with S&N to open export opportunities. Any deregulation in the excise policies with reference to taxation and duty on beer, which could drastically push up demand for the beer.
THREATS
•
The level of taxes is very high which could render beer unaffordable. Advertising and marketing restrictions. Entry of foreign liquor majors may affect existing market share.
• •
CONCLUSION
CONCLUSION
Training is the act of increasing the knowledge and skill of employee for doing a particular job. It is an organized activity designed to create a change in the linking and behaviour of employees. Employees are the most important and valuable resources for organisation or institutions. The development of each and every employees in the organisation are a crucial one. So for developing the employee’s skills and knowledge, the organisation must provide proper training facilities. The group behaviour of the employees in the organisation is far better.
The organisational study at United Breweries Limited Kanjikode, Palakkad was very much useful for gaining organisational procedures and formalities. It helped me to gain practical knowledge about different functions of various departments in the company. All the staff in the unit was very much co-operative and very keen to explain each and every aspect. This training made me understand that all the employees were highly satisfied. This training was of great benefit to increase my knowledge and skills in the area of organisational management. This training was of great benefits for my future carrier.
Is a bonafide record of work done by
SREERAM . A (0925B0025)
Submitted in partial fulfillment for the requirement for the award of the Degree of
BACHELOR OF BUSINESS MANAGMENT WITH BANKING
Affiliated to Bharthiar University
........................... ...............................
Faculty/Guide
Head of department
Submitted for viva voce examination held on...............
........................... ............................
Examiner Examiner
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
The training work would not have been completed without the help of many. So I like to acknowledge my whole hearted gratitude to those persons who gave me knowledgeable light on my training work. First of all ‘am debited to the God Almighty, for having showered his choicest blessing to complete training. I express my sincere thanks to Mr. KALYAN GANGULY (Managing director) of UB Group who permitted me to do the project. I deem it a great pleasure to express my sincere and special thank to Mr.VINU PHILIPOSE, (HR Manager) of united breweries limited kanjikode for giving an opportunity to conduct my study. I take this opportunity to express my sincere thanks to Mrs.RADHIKA (Assistant HR Manager) who spent their valuable time in furnishing the questionnaire and the other staff members for their help and support. I am very grateful thanks to all my friends & people who provided me necessary data for successful completion of my project which was vital for the success of the training.
I
express
my
sincere
thanks
to
our
PRINCIPAL
DR.N.RAJKUMAR for giving me to opportunity to do this project . I express my sincere thanks to our Head of department Mrs.ANURADHA for her constant guidance and support for the completion of this project. I wish to express my deep sense of gratitude to Mrs .M.SATHYA faculty guide for his scholarly guidance, valuable suggestions and encouragement throughout the course of this project.
CONTENTS CHAPTER - I
1.1 INTRODUCTION 1.2 INTRODUCTION TO INDUSTRY 1.3 COMPANY PROFILE 1.4 OBJECTIVE OF THE STUDY 1.5 ORGANIZATIONAL CHART
CHAPTER – II
2.1PRODUCTION DEPARTMENT 2.2FINANCE DEPARTMENT 2.3QUALITY ASSURANCE DEPARTMENT 2.4STORE DEPARTMENT 2.5PURCHASE DEPARTMENT
CHAPTER – III
3.1INDGRIENTS OF BEER 3.2ACHIVEMENTS AND AWARDS 3.3BRANDS OF UNITED BREWERIES 3.4COMPETITORS 3.5PICTURES OF U.B
CHAPTER – IV
4.1 SWOT ANALYSIS
4.2CONCLUSION
INTRODUCTION
INTRODUCTION
The organizational study is objectified to fulfil two basic ends, firstly this study gives wide exposure on practical aspect organizational management more than the theoretical knowledge. Secondly this training helps to acquaint with the art of managing. The organizational study at United Breweries Ltd, Kanjikode in Palakkad is an attempt to understand the functional departments of the organization, This study also tried to know the various functional departments in bird’s eye view.
The organizational study at United Breweries Ltd, Kanjikode, Palakkad reveals that it has well functioning organizational structure. The management of various departments namely, finance, marketing, production and human resource are the major concern of this study. Through this study it is easy to understand the organization’s activities in managerial area and to acquire practical knowledge in the field of company office management.
This industrial training helped a lot to understand practical aspect of organisational management, which differs from the knowledge gained through textbook studies. This training also made me to understand the functions of various department, various welfare activities and safety measures undertaken in the organisation. This has increased my knowledge in organisational management.
INTRODUCTION TO INDUSTRY INTRODUCTION TO INDUSTRY
Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium B.C and record in the writing history of ancient Egypt and Mesopotamia.
As almost any cereal contains certain surges can undergo spontaneous fermentation due to wild yeasts in the air. It is possible that beer like beverages where Independtly developed throughout the world soon after a tribe our culture had domesticated cereal. Chemical tests of ancient pottery jars reveal that beer was produced about 7,000 years ago in what is today Iran and was one of the first known biological engineering tasks where the biological process of fermentation is used.
Brown malts dried with straw, wood & fern etc. The straw dried is the basic, but the wood sort has a most unnatural taste , that few can beer with , but the necessitous and those that are accustomed to its strong smoky tank , yet it is much used in the some of the western parts of England and may thousand quarters of this melt has been formerly used in London for brewing the beers with and that because it sold for two shillings per quarter cheaper then straw - dried malt , nor was this quality of the wood dried malt much regarded by some of its ill late is lost in mine or twelve months , by the age of the beer of hope that were used in its presentation .
COMPANY PROFILE
COMPANY PROFILE
The U.B group is one of India’s largest conglomerates with a turnover in excess of U.S $2 billion, with diverse interact in brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. It is also the largest Indian manufacturer of beverage alcohol (Beer & Spirits) Dr. Vijay Mallya is the chairman of the group.
United Brewerage Limited (UBL) the play ship company of the UB group, is the largest brewing company in India with a national market share of 50 percent. Its flagship brand, kingfisher boasts of a 40 % nations market share. In fact one out of every beer bottles sold in India is a kingfisher.
The brand is currently available in 52 countries outside India and leads the way amongst Indian beer in the international market. It all began with breweries in south India. The oldest of which castle breweries dated back to 1857.
UB as these breweries were named in 1915 has come a very long way. Soon after the sight of bullock cart carrying huge barrels or hogs head containing became a booze hold sight. These carts wheeled their way to customers including British troops living in around Madras, Bangalore and Nilgiris. Almost immediately the brew from UB became a favourite, especially with the British troops so began the history of beer in India and the history of beer division of UB. The company was bought by late Mr. Vital Mallya in 1947 and since then has never looked back. Today each one of the 32000 beer outlets in India sells one form and or the other from united breweries. Organizations are social entities that are foal directors, designed as deliberately structure and co-ordinated activity systems and are linked to the external environment. It exists when people interact with one another to perform essential functions that help attain goals.
Managers are responsible for structured into separate departments , most organizations today are striving for greater horizontal co-ordination of work activities , often using terms of employees from different functional areas to work together on projects boundaries between organizations are becoming more flexible & diffuse as companies face the need to respond to changes in the external environment more rapidly .
Premises breweries ltd, at Kanjikode, Palakkad was taken over by UB ltd, in 1995. The brewery situated in Kanjikode industrial area is near to Coimbatore NH 47, approximately 8kms from Palakkad and 45 KMs from Coimbatore city in Tamilnadu. The city of Cochin is 3hrs drive from Palakkad. In the state of Kerala, is the ideal location for distilleries and breweries, where even today sites are available at much competitive prices as compared with other parts of Kerala. Malampuzha dam is 20 minutes drive from Palakkad town. The brewery has annual production capacity of 24, 00,000 dozens bottles of beer, presently. Kingfisher Premium, kingfisher strong beer, UB Ice beer, London Pilsner supplied to the states of Kerala , Tamilnadu & Pondicherry . The brewery is well known for its performance and excellence in quality. The brewery has the distinction of having received the group chairman’s rolling trophy for “best manufacturing performance “and also award for “best performing quality during 1994 – 1995”. The unit is well recognized by the stationary authorities. So that Kerala state pollution control board has awarded 1st price during the year 1989 -90 and 1991. United breweries started in 1915 with Thomson Leishman , a slots man who combined 5 small breweries in south India the oldest being castle breweries which was as old as 1875 to form UB ltd. This company was brought over by late vital mallya in 1947 & then he never looked back. The beginning of what is today are because of the effort in the flagship company “ UNITED BREWERIES LIMITED” and also referred to as the beer division led by Mr . KALYAN GANGULY, president and managing director. He has got a market share of 40 % in the company.
UBL owns 11 breweries and has over 15 contract breweries strategically located all over India. Where stringent Brewering quality specifications are adhered to UBL has into strategic alliance with Scottish and Newcastle PLC , UK with a 37.5 % stake in the company.
UNITED BEVERAGE LIMITED
The beginnings of what is today the U.B group are rooted in the flagship company. United breweries limited (UBL) also referred to as the beer division of the UB GROUP led by Mr. KALYAN GANGULY, president and managing director it has around 40 % market share in the company. Millennium Alcober pvt ltd (MABL) is a Joint venture company in which UB along with its subsidiary and Scottish and Newcastle of the UK have equal share of 50 %.
BOARD OF DIRECTORS
CATEGORY
CHAIRMAN PRESIDENT & CEO
NAME OF DIRECTORS
DR.VIJAY MALLYA
RAVI NEDUNGADI
DIRECTOR
KALYAN GANGULY
DIRECTOR
JOHN SIMEN HENT
DIRECTOR
JOHN DUNSMORE
DIRECTOR
SUNIL KUMAR ALGH
COMPANY SECRETARY
GOVIND IYENGAR
QUICK GLANCE
COMPANY NAME YEAR OF ESTABLISHMENT REGISTER OFFICE BANK
: : : :
UNITED BREWERIES LIMITED 1973 BANGALORE (HEAD OFFICE) FEDERAL BANK
MANAGING DIRECTOR MANUFACTURING PRODUCT EMPLOYEES FAX NUMBER PHONE NUMBER
: : : : :
KALYAN GANGULY BEER 85; MALE: 70, FEMALE: 15 0491 2566260 0491256160, 161, 162
VISION AND MISSION STATEMENTS OF THE COMPANY
VISION AS
“TO PROVIDE QUALITY BEER TO ITS CUSTOMERS"
MISSION AS
"WORKING WITH SINCEARITY, LOYALITY TOWARDS THE GOVT ABIDING & FOLLOWING THE RULES LAID DOWN IN COMPANIES ACT 1956.”
OBJECTIVE OF THE STUDY OBJECTIVE OF THE STUDY
The important objectives of my research that collected from the United Breweries, Palakkad, can be for the following :
➢
To evaluate, whether the company is following the statutory obligations properly which is mentioned its mission statement.
➢
To evaluate the company’s welfare activities and policy that following.
➢ To know company’s health and safety measures and employees activities and policy that following.
ORGANIZATIONAL CHART
ORGANIZATIONAL CHART
BOARD OF BOARD OF DIRECTORS DIRECTORS
MANAGING MANAGING DIRECTOR DIRECTOR
GENERAL MANAGER GENERAL MANAGER
BRANCH MANAGER PLANT MANAGER
FINANCE MANAGE R H.R
STORES MANAGER
MANAGE R
BRABRT
ASSISTAN T &
JUNIOR OFFICER STORES ASSITANCE
QUALITY ASSURANCE
ACCOUNTA NTS OFFICER
ENGINEER
MICRO / BIOLOGY LAB CHEMIST
SUPERVISOR S
H.R MANAGER STORES MANAGER
ACCOUNTS ASSISTANT
WORKER S
PRODUCTION DEPARTMENT
PRODUCTION DEPARTMENT
Production (or) operations management is the process which combines and transforms, various resources used in production or operation subsystem of the organization into value added products or service in a controlled manner , as per the policies of the organization. It is the part of the organisation which is concerned with conversion of inputs to outputs. The production department performs many important functions in an organisation and carries a major part in contributing to profits gained in an organisation. The production department has to maintain a keen observation on the changes in the market. The department has to make changes according to the variations in the market inorder to have a leading place with other competitors.
Importance of production function to achieve the following : ∗ ∗ ∗ ∗ ∗ ∗ Shorted Lead Time Higher Turnover Better Quality Greater Flexibility Better Customer Service Reduced Wastage
PRODUCTION PROCESS
RAW MATERIAL
BREWING
LEAST CULTURE
FILTERING & CARBONATION
BOTTLING
PACKAGING
STORAGE
DESPATCH
DESPATCH
FINANCE DEPARTMENT
FINANCE DEPARTMENT
The main function of this department is management of fund. The finance and accounts manager is in charge of this department. The finance and accounts department comprises the function, internal auditing, costing sales, central excise etc.
Financial management is that managerial activity which is concerned with the planning and controlling of the firms financial resources. Goal of financial management are given below :
➢ Profit Maximization ➢ Wealth Management ➢ Market Value Maximization
ANALYSIS
Major current assets of the company are :
➢ Inventory ➢ Marketable Securities ➢ Cash In Hand ➢ Cash At Bank ➢ Account Receivable ➢ Loan And Advances ➢ Major Current Liabilities Of The Company ➢ Sundry Creditors
PROCESS
FINANCE MANAGER
OFFICER ACCOUNTS
JUNIOUR ACCOUNTS
JUNIO OFFICER
SUPERINTEND ACCOUNT
QUALITY ASSURANCE DEPARTMENT QUALITY ASSURANCE DEPARTMENT
On the competitive economic environment, cheap may well prove to be costly. The compromise over quality in order to reduce costs plus no longer the order of the day .The necessitates the firms to have better quality norms. Quality is the totality of characteristic of a product or services that bears on its ability to satisfy stated or implied need.
Quality Control : The operational techniques and activities that are to full fill
requirements of quality .
Ensuring Quality Control
1. Control Of Engineering Quality 2. Control Purchased Material Quality 3. Control Manufacturing Quality 4. Actions Supporting the Product After Delivery
This department is in care of checking the quality of the following :
I. Raw materials (Malt ,Maize, Sugar, Hopes etc ) II. Rewiring process (done as per standard instructions) III. In process samples (Colour , Bitterness) IV. Packing materials (Carton,Labels etc)
STORES DEPARTMENT STORES DEPARTMENT
Store or warehouse is a building where goods are kept. stores or storage is the function of receiving , storing and issuing materials it involves clearness of incoming materials it
involves clearness of incoming materials , maintaining them in good condition stores is not for purchased materials alone partly finished goods, finished goods, finished goods and consumable are kept in stores.
Importance of stores : ➢ Efficient storage of stores yields the following benefits . ➢ Easy accessibility of materials ➢ Efficient space utilization ➢ Flexible arrangement ➢ Reduce need for material handling equipments ➢ Minimization of materials deterioration pilferage
PURCHASE DEPARTMENT PURCHASE DEPARTMENT
Purchasing provides materials to the factory . efficient buying can save in materials cost (which forms the major portion of the total cost of the organization,) purchasing can
contribute to import substitution . factors like cyclical swings of surpluses and shortages , rising material costs , heavy competition and contributed to the importance of purchasing.
STEPS IN PROCEDURE
➢ Need identification ➢ Purchase requisition
➢ Evaluation of sources of supply
➢ Negotiation with suppliers ➢ Source selection ➢ Order placement ➢ Follow up ➢ Receipt and inspection of goods ➢ Making payment ➢ Maintaining records
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DEPARTMENT CHART
PURCHASE MANAGER
OFFICER PURCHASE
WAREHOUSE FUNCTION CHARGE
SUPERITEND SUPERINTEND PU PURCHASE
INGRDIENTS OF BEER INGRDIENTS OF BEER
WATER: Beer comprises more than 90 % of Water. In the past, mineral content and
quality of water greatly influenced the flavour of the beer . At present any type of water can be used to prepare beer since water used are now being treated with chemicals .
BARLEY : Three types of barley are mainly used for making beer . these are differentiated
based on the number of seeds at the top of the stalk. Brewers prefer six-row barley as it is more economical to grow and also it has a higher concentration of enzymes needed to convert starch in the grain to sugar and other fermentable. Barley must be malted before being used to brew beer. Malting is a process of bringing grains to its highest point of possible soluble starch content by allowing it to sprout roots (germinate).
HOPS: Hops are a flowering with whose flowers are used as preservative. Their essential
oils add flavours (bittering hops) and aroma hops are usually dried before use and its bitter flavour effected during boiling.
YEAST: Yeast is a unicellular fungus mostly brewing yeast belongs to germs
saccheromicetis. The yeast converts the sugars in the wort to alcohol. In India mostly the yeast saccheromicetis Carls bergensis is used, but in foreign countries saccheromicetis cervices is preferred.
CLARIFYING AGENT: Some brewers use one or more clarifying agents to the beer.
This process enhances the clarity of the beer and make it bright, some of the clarifying agents are proteins obtained from swim bladder of the fish, mishmash, seaweed , gelatine etc.
ACHEIVEMENTS AND AWARDS
ACHEIVEMENTS
∗
The highest sales of beer in Indian market. Commands a 40 % of market share. 6 bottles of kingfisher beer are sold every second. Kingfisher is available in 52 countries all over the world. Kingfisher is the first company to launch designer wear. It has won the world’s best lager beer Award. It has won the gold medal in the world beer championship held in 1997. It has won the first prize for the label work. It has won the Asian grand prize 2005 in the label category. It has won the first prize in Newzealand hop market award.
∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗ ∗
AWARDS ∗ ∗ WORLD BEER AWARDS 2010 INDIA STAR 2010
BRANDS OF UNITED BREWERIES
KINGFISHER STRONG BEER
KINGFISHER PREMIUM BEER
UB ICE BEER
LONDON PILNER
ZINGARO
COMPETITORS OF UB
SOUTH AFRICAN BREWERIES
ROYAL CHALLENGE
ASIA GOLDEN EYE
BRAHMA BEER
PACIFIC BEER
PICTURES OF UB AND ITS PRODUCTS
BRAND LOGO
BRAND LABEL
LATE. VITTAL MALLYA (THE FOUNDER OF UB)
DR. VIJAY MALLYA (CHAIRMAN OF UB)
KINGFISHER PREMIUM
KINGFISHER PREMIUM 330 ML
KINGFISHER RED DOMAIN
PRODUCTS OF UB
FOSTER CAN
DRAUGHT CAN
SPECIAL CAN
STRONG CAN
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH
•
Significant share of the beer market of about 30% by UBL alone. Contract drawing tie-ups in place. National presence with company brands available throughout the country. Well-known brands are “Kingfisher larger”, “Kingfisher strong”, “Kalyani black larger”, “ U.B.Premium Ice”, and “London range”.
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WEAKNESS
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Dominant size brand, Kingfisher. Over leveraged position leading to short term cash flow problems. Larger capacity may lead to a problem of over capacity in whiter or rainy seasons.
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OPPURTUNITIES
• • • Growing beer market. Tie up with S&N to open export opportunities. Any deregulation in the excise policies with reference to taxation and duty on beer, which could drastically push up demand for the beer.
THREATS
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The level of taxes is very high which could render beer unaffordable. Advertising and marketing restrictions. Entry of foreign liquor majors may affect existing market share.
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CONCLUSION
CONCLUSION
Training is the act of increasing the knowledge and skill of employee for doing a particular job. It is an organized activity designed to create a change in the linking and behaviour of employees. Employees are the most important and valuable resources for organisation or institutions. The development of each and every employees in the organisation are a crucial one. So for developing the employee’s skills and knowledge, the organisation must provide proper training facilities. The group behaviour of the employees in the organisation is far better.
The organisational study at United Breweries Limited Kanjikode, Palakkad was very much useful for gaining organisational procedures and formalities. It helped me to gain practical knowledge about different functions of various departments in the company. All the staff in the unit was very much co-operative and very keen to explain each and every aspect. This training made me understand that all the employees were highly satisfied. This training was of great benefit to increase my knowledge and skills in the area of organisational management. This training was of great benefits for my future carrier.
