market intelligence

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Market intelligence is the information relevant to a company’s
markets, gathered and analyzed specifically for the purpose of accurate
and confident making in determining strategy in areas such as market
opportunity, market penetration strategy, and market development .
Business Intelligence refers to skills, processes, technologies,
applications and practices used to support decision making. Business
Intelligence often aims to support better business decision-making and
as such can be defined as a decision support system.
Market intelligence includes gathering of data from the company’s
external environment, whereas the Business intelligence process
primarily is based on internal recorded events – such as sales, shipments
and purchases. The purpose of incorporating Market Information or
intelligence into the Business Intelligence process is to provide decision
makers with a more “complete picture” of ongoing corporate
performance in a set of given market conditions

Market Intelligence
Market Intelligence describes the set of activities that provide a company
with a view of a market using existing sources of information to understand
what is happening in a market place, what the issues are, what
competitors are doing, what customers or consumers are doing (eg social
media) and what the likely market potential is for new products or services
based on previous activities and responses.
Broadly speaking Market Intelligence can be divided into two areas
depending on the source of the data:


Market Intelligence based on external data



Market Intelligence based on internal data

Market Intelligence is also used to refer to the collection and monitoring of
external data such as analysts reports, competitor financial data, press
monitoring or social media monitoring. Increasing attention is on Market
Intelligence from internal information that provides an insight into markets
and customer behavior, from sources such as databases, prospect lists,
website activities, transaction histories, loyalty cards and so on. See
some examples of our work.

Market Intelligence from external data

Market intelligence from external data is normally gathered by looking at
secondary information sources, usually through desk research or carried
out through a continuous or semi-continuous monitoring process. Often
this means sourcing and analyzing published information to build a
picture of a market and to try and answer some specific commercial
questions such as what is the market potential, what are competitors

future plans likely to be, what prices might customers be willing to pay,
what's the best means of entering a market.
Central to successful desk research is the ability to track down sources of
information and to provide a skilled analysis to read the data and identify
not just the data, but the story behind the data. For example identifying
who your competitors are and analyzing their market position against
yours to find strengths and weaknesses and indications of new
developments, or identifying potential channel partners or locations to set
up new offices. Market Intelligence specialists usually have a nose for
what they don't see and what is missing in the data that they find. These
can often translate into hidden market gaps and opportunities. They also
have a sharp sense of how to use partial data such as financial reports, in
order to make assessments about general performance

Competitor intelligence

A specific form of Market Intelligence is competitive intelligence. This is
typically undertaken on an on-going basis and involves the collection of
news, materials and other information about competitors from a wide
variety of sources. This may involve collecting information about market
positioning and market messages, core clients or contracts, size and
structure of the business and issues like pricing or typical deal structures.
Examples might include collecting price-check information, or details of
promotional and advertising campaigns, or monitoring news channels for
information about new products or new technologies (eg patents).
Although competitor intelligence can be carried out as a one off project,
in reality, because of its on-going nature, competitive intelligence is often
more about putting structures in place to enable information about
competitor behavior to be fed-back and monitored, than specifically
finding one-off pieces of data. One key point is that for legal and ethical
reasons, competitor research should not be carried out in any underhand

way (eg misrepresentation) and so should rely only on openly available
information sources.
Competitive intelligence can also use primary sources of data, such as
feedback from sales teams, suppliers or distribution channels or feedback
based on direct win-loss research that are often used to track bid
performance.

Market Intelligence from internal data

While much marketing intelligence is associated with collecting
information externally, a great deal of insight can come from making
better use of existing information such as customer databases, webanalytics and test-marketing - an area that is increasing being known as
'Big Data' analysis. For instance by carrying out database analysis on
orders taken it may be possible to understand where you have cross-sale
and up-sale opportunities, or to understand what type of customers are
your most profitable. Common database analysis includes tracking
regency, frequency and value of purchases. Looking for pareto segments.
Augmenting database lists with external data to identify purchasing
patterns.
Database information is not the only source of market data. Your website
may also include a high degree of valuable information about who is
looking for your products and services. Web site traffic analysis can help
you understand what customers are looking for and why, and can be
used in conjunction with test advertising and variations in site and page
delivery (eg varying landing pages) to provide direct measurement and
enhancement of marketing effectiveness.
One challenge is the increasing volume of data that is potentially
available (Big Data). Large sources of data have the potential for showing
hidden patterns and correlations within the data. Finding these patterns

from a large dataset is a challenging statistical task both to handle the
data size and to be able to extract meaning from the potentially infinite
number of cross-relationships, without getting lost among falsecorrelations.

Customer intelligence is a key component of effective customer
relationship management (CRM), and when effectively implemented it
is a rich source of insight into the behavior and experience of a
company's customer base.
As an example, some customers walk into a store and walk out without
buying anything. Information about these customers/prospects (or their
visits) may not exist in a traditional CRM system, as no sales are entered
on the store cash register. Although no commercial transaction took
place, knowing why customers leave the store (perhaps by asking them,
or a store employee, to complete a survey) and using this data to make
inferences about customer behavior, is an example of CI.
Customer Intelligence begins with reference data – basic key facts about
the customer, such as their geographic location.
This data is then supplemented [2] with transaction data – reports of
customer activity. This can be commercial information (for example
purchase history from sales and order processing), interactions from
service contacts over the phone and via e-mail.
A further subjective dimension can be added, in the form of customer
satisfaction surveys or agent data.
Finally, a company can use competitor insight and mystery shopping to
get a better view of how their service benchmarks in the market.
By mining this data, and placing it in context with wider information
about competitors, conditions in the industry, and general trends,
information can be obtained about customers' existing and future needs,
how they reach decisions, and predictions made about their future
behavior
Customer Intelligence provides a detailed understanding of the
experience customers have in interacting with a company, and allows
predictions to be made regarding reasons behind customer behaviors.
This knowledge can then be applied to support more effective and
strategic decision making – for example, understanding why customers

call makes it easier to predict (and plan to reduce) call volumes in
a contact centre.

Customer Intelligence is a new, emerging methodology for customer
experience insight. Just like business intelligence systems summarize
fiscal performance data, customer intelligence gives companies a
single, financially accountable view of all their customer-related
information. It helps you stay on top of your customers, your stores and
your financial performance, and calculates the ways in which all three
are connected.

Market Force is one of the pioneers of Customer Intelligence with a
ground-breaking set of solutions and Customer
Intelligence Platforms. Leveraging input from real customers, store
locations, brand audits, online forums and more, Market Force uses
advanced analytics to distil what store-level changes will impact
what your financial metrics the most. Additionally, all of your analytics
are hosted on a multi-level decision support platform,
KnowledgeForce that pushes results down to each and every store
SM

manager.
With this, companies can confidently set thresholds for individual store
improvements, knowing that the metrics they’re managing are going
to drive the highest impact

HDFC Bank
HDFC Bank is one of the leading stock broking companies in India and a subsidiary of
HDFC Bank- a renowned private sector bank.
As a stock broking company, HDFC Bank have completed 10 years of operation serving
a diverse customer base of retail and institutional investors.
There are millions of reasons why people choose our services and here are a few of
them:
Your Interest is Our Priority:Your financial needs and interests are our priority. We simplify investing for you and
provide 360-degree view on financial planning that suit your future goals and needs.
One Stop Shop for Your Investments:We offer a suite of products and services across various asset classes such as equity,
gold, debt and real estate. Be it stocks, derivatives, mutual fund, fixed deposits, NCDs,
insurance, bonds, currency derivatives or PMS, we have a product that suits each of
your investment needs.
Multiple Platforms & Seamless Trading:You can trade with us via online, mobile, telephone or any of our branches. These
multiple platforms make your trading experience highly convenient and hassle-free.
You can even place an order for IPO / NCD applications though your trading account
online or through our Customer Care. Similarly, there is no need to issue cheques or
delivery instructions.
Through our 4-in-1 Advantage account, you can seamlessly move funds and securities
within savings, demat and trading account.
Our web portal is based on Web 2.0 technology and our state-of-the art technology
enables seamless trading experience on both the exchanges BSE and NSE.
Our mobile trading application is compatible to all smart phones such as smart phones
such as Blackberry, Android, Windows, Java and iPhone.
Once you activate mobile trading on your smart phone, you can place order in Equities
& Derivatives and get Stock Quotes on the move. You can even create Multiple
Personalized Market watch and track the stocks and other asset classes such as gold,
bonds etc the way you want.

Timely and Relevant Information:We offer the right news and views that impacts your money. Our views are backed by
extensive research. We believe in empowering you with accurate and unbiased
research so that you make an informed investment decision.
Tracking your Portfolio:Just investing money is not enough, you have to monitor your portfolio to ensure you
money works as hard as you to build a robust financial portfolio. You can use our
portfolio tracker to monitor your entire financial portfolio, which encompasses various
asset classes. You can also make a watch list of stocks and enroll for SMS alerts, which
will help you track the markets closer to make a timely investment decision.
Transparency :We empower you to take the right decisions and handle your own portfolio. Backed by
our trusted pedigree, it is our constant Endeavour to provide services in a transparent
manner. We believe in offering high quality investment services in a cost effective
manner to achieve your financial goals.
Our Background :We are a subsidiary of HDFC Bank – a renowned private sector bank of India. With a
decade of experience in trading and a rating of A1+1, we have a proven pedigree in the
financial services industry.
Our Reach :We cater to your investment needs through our 200 branches and growing. If you are
pressed for time, you can even get your investment and service relate queries
answered through our Customer Care.

IIFL Holdings Limited
IIFL Holdings Limited (formerly known as India Infoline Limited) is the apex
holding company of the entire IIFL Group, which is a leading financial services
company in India, promoted by first generation entrepreneurs. We have a
diversified business model that includes credit and finance, wealth management,
financial product distribution, asset management, capital market advisory and
investment banking.
We have a largely retail focused model, servicing over 2 million customers,
including several lakh first-time customers for mutual funds, insurance and
consumer credit. This has been achieved due to our extensive distribution reach
of over 2,700 business locations and also innovative methods like seminar sales
and use of mobile vans for marketing in smaller areas.
Our evolution from an entrepreneurial start-up to a market leadership position is
a story of steady growth by adapting to the changing environment, without losing
the focus on our core domain of financial services. Our NBFC and lending business
accounts for 71% of our consolidated income in FY14 and has a diversified
product portfolio rather than remaining a mono-line NBFC. We are a leader in
distribution of life insurance and mutual funds among non-bank entities. Although
the share of equity broking in total income was only 11% in FY14, IIFL continues to
remain a leading player in both, retail and institutional space

Karvy Investor Services Limited ‘ KISL’
Deepening of the Financial Markets and an ever-increasing sophistication in
corporate transactions, has made the role of Investment Bankers indispensable to
organizations seeking professional expertise and counseling, in raising financial
resources through capital market apart from Capital and Corporate Restructuring,
Mergers & Acquisitions, Project Advisory and the entire gamut of Financial
Market activities.
Karvy Investor Services Limited (‘KISL’), a SEBI registered Merchant Banker has
emerged as a leading Investment Banking entity in the country with over a decade
of experience. KISL has built its reputation by capitalizing on its qualified
professionals, who have successfully executed a large number of complex and
unique transactions.
Our quality professional team and our work-oriented dedication have propelled
us to offer value-added corporate financial services and act as a professional
navigator for long term growth of our clients, who include leading corporate,
State Governments, Foreign Institutional Investors, public and private sector
companies and banks, in Indian and global markets.
We have also emerged as a trailblazer in the arena of relationships, both at the
customer and trade levels because of our unshakable integrity, seamless service
and innovative solutions that are tuned to meet varied needs. Our team of
committed industry specialists, having extensive experience in capital markets,
further nurtures this relationship

The Karvy Investor Services Limited (KISL) is a 100% subsidiary of Karvy Stock
Broking Limited. Karvy Group has evolved as integrated financial services group of
repute, offering variety of financial services to suit every requirement of our
clients. By virtue of its access to millions of Indian Shareholders, along with
companies, banks and financial institutions, Karvy has in the process built an
excellent reputation with regulatory and other competent authorities. Our
emphasis on the quality of the services we offer has been instrumental in helping
us to attain the leadership position in most segments of the financial services
sector

Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank is the
stock broking and distribution arm of the Kotak Mahindra Group. One of the
oldest broking houses in India, its operations include stock broking and
distribution of various financial products. It is a corporate member of both
the Bombay stock Exchange and the National Stock Exchange. Kotak Securities
was founded in 1994 and is headquartered in Mumbai, India.[1] In 2014, Kotak
Securities was ranked as number 1 in India's Institutional Investor rankings by
weighted average.[2] Kotak Securities is well known with professional traders for
its comprehensive Online trading portal offerings Kotak Mahindra Bank

was founded in 1994 as a subsidiary of Kotak Mahindra Bank and is proud to be
the nation’s largest stock broker today.
Our numbers speak for ourselves:
Rs 373 crore of Assets Under Management (AUM) as on 31st March 2014
9.33 Lakh customer accounts
4 Lakh trades per day
1157 branches, franchisees and satellite offices
367 cities across India
Kotak Securities are corporate members with the Bombay Stock Exchange and the
National Stock Exchange. We are also a depository participant with National
Securities Depository Limited (NSDL) and Central Depository Services Limited
(CDSL).

About Geojit BNP Paribas
A Leading Retail Financial Services provider
Geojit BNP Paribas, today, is a leading retail financial services company in India
with a growing presence in the Middle East. The company rides on its rich
experience in the capital market to offer its clients a wide portfolio of savings and
investment solutions. The gamut of value-added products and services offered
ranges from equities and derivatives to Mutual Funds, Life & General Insurance
and third party Fixed Deposits. The needs of over 712,000 clients are met via
multichannel services - a countrywide network of over 483 offices, phone service,
dedicated Customer Care Centre and the Internet.
Geojit BNP Paribas has membership in, and is listed on, the National Stock
Exchange (NSE) and the Bombay Stock Exchange (BSE). In 2007, global banking
major BNP Paribas joined the company’s other major shareholders - Mr.
C.J.George, Kerala State Industrial Development Corporation (KSIDC) and
Mr.Rakesh Jhunjhunwala – when it bought a stake to become the single largest
shareholder.
The company also has a strategic presence in the Middle East Region in the form
of joint ventures and partnerships. Barjeel Geojit Securities, its joint venture with
the Al Saud group, is headquartered in Dubai, in the United Arab Emirates, and
has branches in Abu Dhabi, Al Ain, and Sharjah. Aloula Geojit Brokerage Co., the
joint venture with the Al Johar group in Saudi Arabia is headquartered in Riyadh
with a branch in Dammam. BBK Geojit Securities KSC, located in Kuwait, is a joint
venture with Bank of Bahrain, Kuwait and JZA. Geojit Qurum Business Group
Financial Services LLC is the joint venture with QBG and National Securities Co.
and based in Oman. In addition, the company has a business partnership with
Bank of Bahrain and Kuwait in Bahrain.
A strong brand identity and extensive industry knowledge coupled with BNP
Paribas’ international expertise gives Geojit BNP Paribas a competitive advantage.

Expanding range of Online Products and Services
Geojit BNP Paribas has proven expertise in providing online services. In the year
2000, the company became the first stockbroker in the country to offer Internet
Trading by integrating the first Bank Payment Gateway. In 2010, it became the
first in India to launch trading through mobile devices. This experience, along with
the BNP Paribas Personal Investors’ expertise as the leading online broker in
Europe, is helping the company to rapidly expand its business in the Internet
Trading segment. Currently, clients can trade online in equities, derivatives,
currency futures, mutual funds and IPOs, and select from multiple bank payment
gateways for online transfer of funds. Strategic B2B agreements with South Indian
Bank, Corporation Bank and Federal Bank enable the respective bank’s clients to
open integrated 3-in-1 accounts to seamlessly trade via a sophisticated Online
Trading platform. Further, deployment of BNP Paribas’ state-of-the-art globally
accepted systems and processes are already scaling up the sales of Mutual Funds
and Insurance.

A growing footprint
With a presence in almost all the major states of India, the network of offices
presently covers 19 States and 2 Union Territories: Andhra Pradesh, Goa, Gujarat,
Haryana, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra,
New Delhi, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, Uttarakhand,
Jharkhand, Telangana and West Bengal, Pondicherry and Chandigarh

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