Market Strategy
Content
Market Strategy: • • • • Look into websites like http://www.bloomberg.com or http://money.cnn.com/ Keep yourself updated about how the Asian markets are trading Between 12 to 1 pm see as how European markets are opening and then prepare a game plan for rest of the day Watch http://www.nseindia.com and http://www.bseindia.com/ for corporate actions like bonus, rights, AGM, results, stock split etc. as these actions have significant impact on stock prices
Meeting with existing active clients • • • • • • • • • • • • • • • Carry 2 set hard copies of Ledger, Holdings; Give one to the client and take acknowledgement receipt on the other. Ledgers should be signed once in a month Carry hard copy of recent research report During the meeting, discuss market moves and stocks in the client portfolio Note down all queries of the customer during the meeting Service calls MUST be given to every client once a week Give feedback to the customer for queries raised Try to get fresh margin cheque Cross sell Ask the customer for references (at least 3) Before going on meeting, prepare solution for the issue/problem During the meeting, address that issue and solve the same Update client with our research performance Try to find out innovative solution for client needs Meet at least 10 prospects every month. While fixing a meeting try to assess the reason for inactivity (higher brokerage, software issues, research ideas, etc.)
DO’s for RM’s • • • • • • • • Call your clients every day, without fail Trade verification to be done within 24 hours if order taken not on a recorded line or client called from un-registered number Face to face meetings at least once a week Be well groomed at all times Stay positive Never be late for appointments Send research reports to clients Ensure you deliver on your promises
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For walk-in clients, deal slips must be signed by the customers daily. These clients must sign visitor register, monthly ledgers & DP holding statements Also for walk-in clients trade confirmations should be given through recorded lines on their registered number within 24 hours of trade
Meeting with existing active clients • • • • • • • • • • • • • • • Carry 2 set hard copies of Ledger, Holdings; Give one to the client and take acknowledgement receipt on the other. Ledgers should be signed once in a month Carry hard copy of recent research report During the meeting, discuss market moves and stocks in the client portfolio Note down all queries of the customer during the meeting Service calls MUST be given to every client once a week Give feedback to the customer for queries raised Try to get fresh margin cheque Cross sell Ask the customer for references (at least 3) Before going on meeting, prepare solution for the issue/problem During the meeting, address that issue and solve the same Update client with our research performance Try to find out innovative solution for client needs Meet at least 10 prospects every month. While fixing a meeting try to assess the reason for inactivity (higher brokerage, software issues, research ideas, etc.)
DO’s for RM’s • • • • • • • • Call your clients every day, without fail Trade verification to be done within 24 hours if order taken not on a recorded line or client called from un-registered number Face to face meetings at least once a week Be well groomed at all times Stay positive Never be late for appointments Send research reports to clients Ensure you deliver on your promises
• •
For walk-in clients, deal slips must be signed by the customers daily. These clients must sign visitor register, monthly ledgers & DP holding statements Also for walk-in clients trade confirmations should be given through recorded lines on their registered number within 24 hours of trade
