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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION

M.B.A. (International Business)

REGULATIONS AND SYLLABUS

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SYLLABUS FIRST YEAR COURSE 1.1 : PRINCIPLES OF MANAGEMENT Unit – I The development of management thought – pre scientific management era-human relations era – social sciences era – management sciences era. Contributions of F.W. Taylor, Henri Fayol, Elton Mayo, Rensis Likert, Chester I Bernard, Douglas, McGregor, Herbert A. Simon, Peter F. Drucker and Michael E. Porter. Definitions of administration and management – Basic principles and process of management. Planning – Principles of Planning – Operational and strategic planning – Types of plans – Grouping of various types of plans – Steps in planning. Management by Objectives – Hierarchy of Objectives – Qualitative and Quantitative objectives – Process of MBO. Unit – II Policy making : Importance of policies – Types of policies – Principles of policy making – Policy formulation and Administration – Basic areas of policy making. Organisational Theory – Formal organization – Informal organization – Identification of informal groups – Sociogram influence charts – Benefits of sound organisation structure. Departmentation – Organisation Charts and Manuals. Unit – III Authority relationships – Line authority – Staff authority – Line organisation – Pure line and Departmental line organisation – Staff relationships – Line and staff organisation – Functional and Committee organisation. Definition of authority – Components of authority – Rational authority – Traditional authority – Charismatic authority – Limits of authority – Delegation of authority – Centralisation and Decentralisation. Staffing Function – Nature and purpose of staffing – Importance of staffing – Components of staffing. Unit – IV The Direction function – Leadership styles and functions. Motivation – meaning and process of motivation – Theories of motivation – Achievement Expectation theory – XY theory – Maslow’s Theory – Alderfer’s ERG theory – Interaction theory – Importance of Financial and Non – financial incentives. Communication – Types and forms of Communication – Process of communication – Communication Network – Barriers to effective communication – Suggestions to maintain effective communication. Unit – V Decision Making Process – Commonsense approach – Scientific approach – OR method – Rational, Humanistic, Positive – Procrastinate – Negative and Integrative approaches. Co-ordination – Need for co-ordination – Types of interdependence – Pooled, Sequential and Reciprocal interdependence – Principles of co-ordination – Approaches to achieving effective co-ordination – Problems of Co-ordination.

3 Concept of Control – Importance of Control – Span of control – An integrated control System. Unit – VI Supervision – Position of Supervisor – Function and Qualities of a good supervisor – Role of Supervisor keyman – Human Relations specialist – Essential requirements of effective supervision – Rensis Likert studies of supervisor – effectiveness. Social Responsibilities of business. Emerging Management concepts – Mckinsey’s 7-S Approach – Competitive Advantage. Reference Books 1. Harold Koontz, Cyril O’Donnel : Management, McGraw Hill Publications, Tokyo. 2. Henri Fayol : General and Industrial Management (Pitman Paperbacks). 3. McFarland : Management (London : Collier MacMilan Publications). 4. Robert M. Fulmer : The New Management (New York : MacMilan Publications). 5. David Hampton : Modern Management – Issues and Ideas (New Delhi : Prentice Hall of India Pvt. Ltd.). 6. James Stoner : Management (New Delhi : Prentice Hall of India Pvt. Ltd. 1980). 7. Micheal E Porter, Competitive Advantage, (New York : Free Press). 8. Lewis A Allen : Management and Organisation (Tokyo : McGraw Hill Publications). 9. Newman and Warren : The Process of Management Concepts, Behaviour and Practice. 10. Earnest Dale : Management Theory and Practice (Tokyo : McGraw Hill Publications).

4 COURSE – 1.2 : INTERNATIONAL ACCOUNTING Unit - I Introduction to Accountancy – Concepts and conventions – Book keeping – Journal – Ledger – Trial balance – Balance sheet – Analysis and interpretation of Financial Statement. Unit – II International Dimensions of accounting - Internationalisation of accounting profession – Managerial issues in International Accounting – International Accounting Standards – International accounting standards committee – A review of its major standards. Unit – III Harmonizing financial Reporting Standards – Globally – Rational – Pressures – Obstacles – Measurement – Super national organisations engaged in Accounting - Harmonization – Recent Scenario. Unit – IV Selected Financial Reporting and Disclosure issues in global context – Accounting for changing prices – Accounting for goodwill and Intangible Assets – Geographic segment Reporting – Environmental and Social Disclosures. Unit – V Using corporate financial reports across borders – Corporate Responses – Uses of financial statement – Coping with transnational financial reporting – International Financial Statement Analysis – Issues in International Financial Statement Analysis. Unit – VI Accounting for multinationals – Accounting for currency transaction, Foreign Exchange and Procedural issue. Transfer pricing in International business – Methods and problems. Suggested readings 1. Holzer, H Peter, International Accounting, New York : Harper & Row 1984. 2. Gray, S.J., International Accounting and transactional Decision, London : Butterworth 1983. 3. Rathore, Shirin, International Accounting, Englewood Cliffs, New Jersey : Prentice Hall of India, 1996. 4. Arpon, Jeffery Sanes and Radebaugh, Lce, H. International Accounting and Multinational Enterprises. New York : Johnwiley 1985. COURSE – 1.3 : INTERNATIONAL ECONOMICS Unit – I Theory of International Trade-Inter - regional Vs International trade – The Theory of comparative cost – Haberler’s Theory of opportunity cost – The modern Theory of Factor Endowments: The H.O. theorem – The Leontief paradox – Economic Growth and International Trade. Unit – II Commercial Policy – Free Trade Vs protection – Tariffs – Import Quotas – International Economic Integration - Customs union – Free Trade : Merits and Demerits – Protection – Merits and Demerits Balance of payments policy – Internal and External Balance – Foreign Trade Multiplier Unit – III Exchange control and EXIM Policy – Exchange Control –Objectives, Methods, Merits, and Demerits – Recent EXIM Policy of India – Theories of Balance of payments – The Elasticity Approach, the Absorption Approach, and Monetary Approach.

5 Unit – IV Foreign Exchange and policy – Theories of Foreign Exchange Rate : The Mint Par Parity Theory; The purchasing power parity theory; – Causes of changes in the exchange rate - Fixed Exchanges Rates – Flexible Exchange Rates. Unit – V International Economic Relations – Foreign Trade and Economic Development – Commercial policy and Economic Development – Terms of Trade and Economic Development – Foreign Aid in Economic Development – The Euro Dollar Market – International Liquidity – Private Foreign Investment and MultiNationals – Foreign Capital and Technology. Unit – VI International Financial Institutions and Trade Policies – International Monetary Fund (IMF) – The World Bank (IBRD) – The General Agreement on Tariffs and Trade (GATT) – UN Conference on Trade and Development (UNCTAD) – Asian Development Bank (ADB) – WTO (World Trade Organization) – Liberalization and Globalization of Trade Policies. Suggested Readings 1. Kindleberger, C.P. International Economics. 2. Sodersten, B.O. : International Economics. 3. Leighton, R.I. : Economics of International Trade. 4. Kenen, P. : International Economics. 5. Ellusworter, P.T. : The International Economy (Latest Edition). 6. Dominick Salvatore : The Theory and Problems of International Economics. 7. Ellis, H.S. and Metzeler, C.A. (Eds) : Readings in the Theory of International Trade. 8. Caves, R.E. and Johnson, H.G. : Readings in International Economics. 9. Haberler, G. : Pure Theory of International Trade. 10. Harrod, R.F. : International Economics.

6 COURSE – 1.4 : INTERNATIONAL BUSINESS ENVIRONMENT Unit – I Basis of International trade : Gains from terms of trade – Balance of Payment – Control – Tariff and non-tariff barriers – Newer Theories of International Trade. Unit – II International politics & business environment – Impact of political systems on economic and business environment – Features of International Politics – Diplomacy and its economic characters – Trading Environment of International Business – Bilateral Trade Lawn with – Multilateral Trade Lawn – Cultural environment of IB – Competitive Strategy and the IB environment. Unit – III International economic organization and forms – IMF – World Bank – Asian Development Bank – International Monetary System – the Euro Dollar Market – International Liquidity – Role of SDRs and International organization like IBRD, IFC, IDA. Unit – IV Analysis & India’s Export trends in Indian foreign trade -Export – promotion & import substitution – STC – MMTC – Role of ECGC – Measures for export promotion – Import procedure and control – Import policy of the Government - Financing of imports – Canalisation of imports and exports – Desirability. Unit – V The law of contract : Meaning – Agreement and contract – Essentials of contract – void, voidable and valid Contracts – Offer - Performance of contract – Discharge of Contract - Remedies for Breach of Contract - Law of Arbitration : Meaning - Arbitration agreement – effect of Agreement – Who can refer arbitration? What can be referred? Modes of Arbitration – Appointment of Arbitrator – Remuneration – Removal of Arbitrator. Unit – VI Organisation meeting and Resolution : Annual accounts and Appointment of Auditors - Auditor’s Rights and Liabilities – Winding up – Modes of winding up - Foreign Exchange Management Act. 1973 – Role of Bank in foreign exchange export. Suggested readings 1. N.D. Kapoor : Elements of Mercantile Law – Sultan Chand & Sons. 2. M.C. Shukla : A Manual of Mercantile Law – Sultan Chand & Co. 3. M.C. Kuchhal : Business Law – Vikas Publishing House Ltd. – 2nd revised edition – 1999. 4. Francis Cherunilam : International Trade and Export Management. 5. Ginkota : International Business Management – McGraw Hill 6. John Paraweather : International Marketing. 7. Aswathappa K : Business Environment, Himalaya Publishing. Co. 1992. 8. Anant K. Sundaram and J. Stewart Black. : International Business Environment – Prentice Hall of India – 2003. COURSE – 1.5 : ORGANISATIONAL BEHAVIOUR Unit – I Understanding Organisational Behaviour : Meaning – Importance – Historical Development of Organisation Behaviour – Organisation as a Social System – Socio Technical System – Open system – Factors influencing Organisational Behaviour – Environmental Factors, constraints over organisation & managerial performance. Unit – II

7 Understanding individual : Nature of man – similarities and differences among individuals – Models of man – Personality – Stages of personality development – Determinants of personality – Learning – Perception – Factors Influencing Perception – Perceptual Distortion – Values – Attitudes – Attitude formation – Role Behaviour – Status – Sources and Problems of Status – Job Satisfaction – Meaning – Factors determining Job Satisfaction. Unit – III Understanding groups : Meaning of group and group dynamics – Reasons for the formation of groups – Characteristics of groups – Theories of Group Dynamics – Types of Groups in Organisations – Group Cohesiveness – Factors Influencing Group Cohesiveness – Group decision making process – Small group behaviour. Unit – IV Leadership & Motivation : Leadership Concept – Characteristics – Leadership Styles – Managerial grid – Leadership Continuum – Leadership Effectiveness - Motivation - Concept and importance – Motivators – Financial & Non-Financial – Theories of Motivation – Motivation at Work. Unit – V Management of change : Meaning – Importance – Resistance to change – Causes – Dealing with Resistance to change – Concepts of Social change & Organisational change – Factors contributing to organisational change – Introducing change in large organisations – Change agents – Organisational development – Meaning & process – Stress Management. Unit – VI Organisational Culture, Conflict & Effectiveness Organisational Culture – Concepts between organisational culture and organisations climate – Factors influencing organisational climate – Morale – Concepts – Factors influencing morale – Organisational conflict – Causes & types – Managing conflict – Organisational Effectiveness – Indicators of Organisational Effectiveness – Achieving Organisational Effectiveness. Suggested readings 1. Davis, Keith and Newstrom, W. John “Human Behaviour at Work” McGraw Hill Book Co., International Edition. 2. Robbins, P Stephen “Organisational Behaviour – Concepts, Controversies and Applications” Prentice Hall of India Ltd., New Delhi. 3. Luthans Fred “International Organisational Behaviour” McGraw Hill Publishers Co. Ltd., New Delhi 1988. 4. Prasad, L.M. “Organisational Theory and Behaviour” Sultan Chand and Sons, New Delhi. 5. Hersey, Paul and Blachard, Ken “Management of Organisational Behaviour – Utilizing Human Resources” (4th Edn.) Prentice Hall of India Ltd., 6. Sekaran, Uma “Organisational Behaviour – Text and Cases” Tata McGraw Hill Publishers Ltd., New Delhi. 7. Aswathappa K. “Organisational Behaviour”, HPH, Bombay. COURSE – 1.6 : FOREIGN POLICY OF INDIA Unit – I Basic elements and determinants of India’s foreign policy – Foreign policy decision making process in India – Indian diplomacy. Unit – II Origin and Development of foreign trade policy - Objectives of 1997-2000 policy - its sailent features, special provisions in 97-2000 policy – Recent changes in foreign trade policy.

8 Unit – III India and global Organisation - India and Global Economic Organisation - India and the United Nations Organisation Unit – IV India and Major Power - India and United States - India and United Kingdom. Unit – V India and its neighbours - India and Pakistan - India and China - India and Bangladesh - India and Nepal- India and Srilanka - India in SAARC. Unit – VI State trade – Role and objectives – Performance of STC – Subsidiaries of STC – Minerals and Metal Trading corporation (MMTC) – Handicraft and Hand looms Export corporation (HHEC) – The Tea Trading Corporation of India (TTCI) – Project Equipment Corporation (PEC) – Central Cottage Industries Corporation (CCIC) – Cotton Corporation of India (CCI). Suggested readings 1. Appadurai & M.S. Rajan 2. Pult 3. S.S. Bindra 4. Francis Cherunilam 5. M.L. Varma India’s Foreign Policy India’s Foreign Policy. India and Her Neighbour International Trade and Export. International Trade

COURSE – 1.7 : COMMUNICATION FOR GLOBAL MANAGERS Unit – I Objectives of Communication – Definition – Communication Process – Communication – Media of Communication – Types of Communication – Principles of Communication – Communication in Organisational Settings – Barriers in Communication – Guidelines for Overcoming the Barriers. Unit - II Listening – Types of Listening – Barriers to Listening – Non verbal Communication – Types of Nonverbal Communication – Guidelines for maximising Non verbal Communication Skill. Unit – III Communicating the Information through oral method – Designing and Developing oral presentation – Three steps in oral presentation process – Speeches – Characteristics of a good speech – Model Speech – Committees and Conferences – Interviews – Type of Interviews – Communicating the Information through visual communication – Functions of visual aids in oral presentation. Unit – IV Communicating the information through written method – Three steps in writing process – Planning, writing and completing - Business Managers – Writing good news – Writing bad news manager – Business letters – Essential of an effective Business letters - Writing Memos, Agenda, E-mail. Unit – V Communication in teams – Types of teams – Characteristics of effective team – Making the team more effective – Preparation for team meeting – Conducting and participating in team meeting - Speech to establish rapport with the public. Unit – VI

9 Report writing – Importance of report – oral and written reports – Characteristics of a good report – Forms of report – Business report Types of business report – Planning Business Report and Proposal. Suggested readings 1. Anderson, Kenneht, E. “Introduction to Communication, Theory and Practice” – Cummings. 2. Wofford, J., Gerloff, E., Cummins, R. Organizational Communication, McGraw Hill, New York. 3. Berlo, David, K., The Process of Communication, Holt, Rinchart and Winston, New York. 4. Treece, Malra, Communications for Business and the Professionals, Allyn and Bacon, Boston. 5. Davis K, “Business Communication and the Grapevine” Harward Business Review. 6. Andrea J. Rutherford, Basic Communication Skill, Pearson. 7. Bovel Thill Schalzman, Business Communication Today, Pearson Education.

10 COURSE – 1.8 : INFORMATION TECHNOLOGY AND E-COMMERCE Unit – I Fundamentals of Computers - Introduction to computer, types, Hardware, Software and its types, languages. Internet, working of internet, computer networks – objectives – LAN, WAN, Data, Information – Data processing – limitations of computers. Unit – II Basis of IT - Information age - Responses – Information system; Infrastructure and Architecture – IT support for organisations – Types of Information systems – Managing IT – Basic of computer hardware and software for IT infrastructure – Introduction to world wide web – Internet applications for commerce. Unit – III Applications of IT - Information system - GIS EDI. EDI application in Business – EDI & ECommerce – Implementation and EFT-Extranets – Implementation – Data, Knowledge and decision support - Decision making and support systems – Data visualization technologies - Knowledge Management –Discovery and analysis – Business of Internet commercialization. Unit – IV E-Commerce - Definition – Business applications - Market research and customer support infrastructure, payments and other support-E-business-E-markets-E-payments-Enterprise application integration-ERP-CRM-B2B-B2C – Consumer Oriented E-Com-Network, infrastructure for E-Com. Unit – V IT for managers - Basic understanding of Information Technology – Computer database technology and telecommunication networks – Different categories of Information system – Roles in different management levels in organizations – Organizational and Managerial support systems – Planning, developing. Unit – VI Tools for Managers - Managing information system experience and Using Information technology for management tasks-Updating knowledge day-to-day in business-Data warehousing-Data mining (DM) and knowledge data discovery-Document Management – Digital Libraries – DM techniques and data visualization. Suggested readings 1. E. Turban et al., Introduction to IT, John Wiley and Sons, IC, 2000. 2. E. Turban et al., IT for Management : Making connection for strategic Advantage, 2 nd Edition, John Wiley and Sons, Inc., 2001. 3. Dennis, P., Curtin et al., IT, The Breaking Wave, Tata McGraw-Hill, 1999. 4. Steven Alter, IT, A management perspective, 1999.

11 SECOND YEAR COURSE – 2.1 : INTERNATIONAL HUMAN RESOURCE MANAGEMENT Unit – I Nature and Scope of Human Resource Management (HRM) Human Resource Management : Meaning – Nature – Scope – objectives – Personnel Management vs. HRM – Importance of HRM – problems of HRM-HRM as a profession - Managing human resources in an International business - The internationalization of business - The growth of international business - HR and the international business challenge - Inter country differences impacts on HRM. Functions of HRM – Classification of HRM-Functions Managerial Functions and Operative functions – Organisation of HRM Department – Qualities and qualification of personnel / Human Resource managers. Environmental influences of HRM – Influence of external and internal environmental factors of HRM. Unit – II Human Resource Planning, Recruitment and Selection - Human Resource Planning – Meaning – Need and importance – Objectives – Problems – Process – Responsibility – Meaning – Factors Influencing Recruitment – Recruitment Policy – Problems in Recruitment – Organisation for Recruitment – Sources of Recruitment – Recruitment Practices in India. Selection – Meaning – Factors affecting selection decisions – selection Policy – Steps in Selection Improving International Assignments through selection - Why international assignment fail - International staffing : sources of managers - International staffing policy - Selecting International Manager. Techniques of selection – Application Blanks – Psychological Tests – Objectives – Uses – Limitations – Interviews – Types – Process – Guidelines for Effective interviews – Limitations of Interview Techniques - Placement – Meaning and Principles – Placement Policy –Induction– Meaning and Objectives. Unit – III Job Analysis, Description, Evaluation, Design - Job Analysis – Meaning of Job and Job Analysis – Purpose – Uses – Contents – Steps in Job Analysis – Techniques of Job Analysis - Job Description – Purpose – Contents – Uses – Limitations – Guidelines for Job Description – Job Specifications - Job Evaluation – Meaning – Objectives – Procedure – Uses – Limitations – Job Evaluation Methods : Ranking Method, Grading Method, Point System – Factor Comparison Method, Market Pricing Method, Job Pricing Methods – Essentials of Job Evaluation. Job Design – Meaning – Approaches to Job Design – Job Simplifications, Job Enlargement, Job Rotation and Job Enrichment. Unit – IV Development of Human Resources - Meaning of training, development and education – Training: Need and Importance – Objectives – Types – Steps in Training programme – Organisation of Training Programmes – Evaluation of Training Programmes – Concept of Management Development Programmes – Concepts and Essentials of Management Development Programmes. Techniques of Training and Development – Lecture method – Group Discussions – Conferences and Seminars, Case Studies, Role Playing, Business Games, Sensitivity training, Job Rotation, Coaching, Understudy, Multiple Management, Programme Instruction - Training and Development in India – Need – Training Courses – Training Institutes – Problems – Government Policy. Training International employees – Orienting and training employees for international assignments. Unit – V Transfer, Promotion, Discipline and Compensation - Transfers – Objectives – Transfer Policy. Promotion – Purpose – promotion policy – Demotion. Discipline – Meaning – Positive and Negative

12 Aspects of Discipline – Causes of indiscipline – Disciplinary Procedure – Maintaining discipline – Compensation : Objectives of Compensation Functions International Compensation – Principles – Factors Influencing Wage and Salary Administration – Executive Compensation Plans. Benefits and Employee Service – Fringe Benefits – Coverage of Fringe Benefits – Fringe Benefits in India – Employee Services. Unit – VI Performance Appraisal – Meaning – Need and Importance – Objectives – Problems in Performance Appraisal – Factors Influencing Performance Appraisal – Responsibility for Appraisal – Techniques of Performance Appraisal – Traditional Techniques – Straight Ranking Method – Paired Comparison Method – Man – to – Man Comparison method – Grading Method – Linear Rating Method – Forced Choice Distribution Method – Free Essay Method – Critical Incident Method – Group Appraisal Method – Field Review Method - Performance appraisal of International Managers. Modern Techniques of Performance Appraisal – Appraisal by MBO - Assessment Centre Method – Human Resource Accounting Method – Behaviourally Anchored Rating Scales. Quality of Working life: Meaning – Issues in Quality of Working Life – Measuring Quality of Working Life – Obstacles to Quality of Working Life Programmes – Quality circles – Techniques – How to Make Quality circles Effective - International labour relations - Safety and fair treatment abroad Repatriation : Problem and solutions - The union – management interface - International HR practices Selected issues - Selection performance evaluation - Managing diversity in organizations. Work / life conflicts, diversity training. Suggested readings 1. Yodar, Dale Personnel Management and Industrial Relations – Prentice Hal of India, New Delhi. 2. Jucious, M.T. Richard D. Irwin. Personal Management. 3. Flippo E.E. Personnel Management, McGraw Hill Kogahusha, New Delhi. 4. Robbins, Stephen. P Personnel : The Management of Human Resources, Prentice Hall Inc; Engle Wood Cliffs, New Jersey. 5. Memoria, C.B. Personnel Management, Himalaya Publishing House, Bombay. 6. Muniramppa C.M. Shankaraiah A., Kamaraju Panthulu. Personnel Management and Industrial Relations, Excel Publications, New Delhi. 7. Agarwal R.D. Dynamics of Personnel Management in India, Tata McGraw Hill Book Company, New Delhi. 8. Davar R.S. Personnel Management and Industrial Relations in India, Vikas Publishing House, New Delhi. 9. Ramasamy N. Indian Case Studies, TR Publications, 1992. COURSE – 2.2 : INTERNATIONAL MARKETING MANAGEMENT Unit – I Introduction – International Marketing Definition – International Marketing Task – International Marketing Concept – (Domestic, Multidomestic, & Global) Legal Dimensions of International Marketing – Planning, Organising and Control of International Marketing. Unit – II International Product Policy – Product Attributes in International Marketing – International Product line – International product Planning and development – product standards – Mode of Entry and New Product Success - Integrated Strategy for New Product Launch’s across multiple markets. Unit – III

13 Pricing of International Marketing – Factors in International Pricing – Pricing Policy - Pricing Objectives - Approaches to International Pricing - Export Pricing and Terms. Unit – IV Distribution – Managing International distributions channel – Distribution channel in different Market – Multinational retailers, wholesalers, Physical distribution and its management - world wide web Alternative Middleman Choices, Factors affecting Choice of Channels. Unit – V Promotion – Global Brands and its Impact - Global Advertising – Constrains of International advertising – Language, cultural diversity – Media Limitations - Legal considerations – Advertising World Wide an overview – International control of advertising - sales promotions in the international context. Unit – VI International Marketing Intelligence – Problems of International Marketing Research – Dealing with International Marketing Research Problems – Evaluating Informations – Information sources for International marketing Suggested readings 1. Vern Terpstra, Ravi Sarathy, International Marketing, Harcoort Asia Pvt. Ltd. 2. Philip R. Cateord John L. Grahan Irwin, International Marketing, Tata McGraw Hill. 3. Vern Terpstra, International Marketing, The Dryden Press 4. V.H. Kirpalani, International Marketing, Prentice Hall of India Private Ltd. 5. Tim Ambler and Chris Styles International Marketing, Prentice Hall of India. COURSE – 2.3 : INTERNATIONAL FINANCIAL MANAGEMENT Unit – I International Finance – Importance, Nature and Scope of IFM – IFM versus Domestic Financial Management – International Financial flows – Introduction – Sources – Consequences and remedial measures. Unit – II Foreign Exchange Markets – International Stock Exchanges – Distinctive Features – Major Participants – Spot market – Forward market – Market for currency futures – Currency futures and currency forward contracts – Hedging in currency futures market – market for currency options – option pricing – speculation with options. Unit – III International Investment Decision – Foreign Direct Investment – Theories of FDI. Costs and Benefits of FDI, Country Risk Analysis – Mergers and Acquisition. International Capital Budgeting – Evaluation Criteria – Computation of Cash flow – Cost of Capital – Adjusted Present Value Approach – Sensitivity Analysis. Unit – IV Management of Short term funds – International Working capital Management – Working capital Policy – Steps in Management of Cash and Near – Cash Assets – Management of Receivable – Management of Inventory. Unit – V International Financial Market Instruments – International Equities – International Bonds – Short term and Medium term Instruments. Evaluation and Management of Risks – Meaning and forms of political Risk – Evaluation of Political Risk – Management of Political Risk.

14 Unit – VI International portfolio Investment – Concept of Optimal portfolio – Benefits of international portfolio on investment – International Taxations – Bases of International tax system – types of taxes. Suggested readings 1. V.K. Bhalla, International Financial Management, 2nd Edition, Anmol., 2001. 2. Abdhulah, F.A. Financial Management for the Multinational firm, Engle Word Cliffs, New Jersey, Prentice Hall Inc. 1987. 3. Vyuptakesh Sharan. International Financial Management. 4. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of India, 1995. COURSE – 2.4 : LOGISTICS AND SUPPLY CHAIN MANAGEMENT Unit – I The Business logistics concept The concept of Logistics – Defining Logistics – Scope of Logistics – Logistics and the system concept – Logistics in Application – Marketing and Logistics Decisions – Designing the Logistics Channel. Unit – II Distribution centre planning and management The Role of Distribution Centre in the Logistics System – Strategic Options in D.C. Operation – Determining Space Requirements for the D.C. – Distribution Centre operations. Developing Logistics System System strategy Development – Internal factors in Logistics Strategy in Changing Logistics Environment – Perspectives on System Strategies. Unit – III Logistics system design and administration Logistics positioning – Integration theory – Logistics location Structure – Planning and Design Methodology – Decision Support System – Planning and Design Techniques – Organisation – Logistics
Organisational Development

- Planning, Costing and Pricing – Performance Measurement and Reporting.

Unit – IV Supply chain management Understanding the supply chain – Supply Chain Performance : Achieving strategic fit and scope – and Obstacles – Designing the Distribution Network in a Supply Chain – Network Design in the Supply Chain – Network Design in an uncertain Environment.
Supply Chain Drivers

Unit – V Demand Forecasting in a supply chain – Aggregate planning – planning supply and demand in the Supply Chain : Managing Predictable Variability – Sourcing Decisions in a Supply Chain – Transportation in the Supply Chain – Pricing and Revenue Management in the Supply Chain. Unit – VI Supplier assessment : cost approaches and techniques – Determination of Purchase Price – Pricing Methods – The learning curve – Supplier Assessment – Negotiation techniques and rules of conduct – Recognising Negotiating Situations – Preparing for Negotiation – Planning Negotiations – Purchasing Ethics. Co-ordination in the Supply Chain – Information Technology and the Supply Chain – E-Business and the Supply Chain. Suggested readings

15 1. 2. 3. 4. 5. Bowersox, Donald J., “Logistical Management – The Integrated Supply Chain Process”, Singapore, McGraw Hill International Editions, (1996). Blanchard, Benjamin S., “Logistics Engineering and Management, New Jersey, Prentice Hall Inc., (1986). Chopra, Sunil and Peter Meindl, “Supply Chain Management – Strategy, Planning and Operations”, New Delhi, Prentice Hall of India Ptd. Ltd., (2003). Philip B. Schary, “Logistics Decisions – Text and Cases”, USA, The Drydon, (1984). Weele, Arjan J. Van, “Purchasing and Supply Chain Management – Analysis, Planning and Practice,” Singapore, Business Press-Thomson Learning, (2000). COURSE – 2.5 : GLOBAL STRATEGIC MANAGEMENT Unit – I Strategic Management – Concepts – Strategic vision – Business vision – Strategic objectives – Financial objectives – Tasks of strategic management – Process of strategic management – Understanding a company strategy – Single business company – Diversified company – Strategic decision making. Unit – II Strategy formulation – Strategy formulation process – Determining strategic thrust – Strategic intent – Strategic assessment – Strategic options – Corporate level strategies – Business level strategies – Global strategies – Customisation Vs Standardisation – Strategic alliances – Stability strategies – Expansion strategies – Retrenchment strategies – Combination strategies – Tailoring Strategies – Focussed segment strategies – Building strategic flexibility. Unit – III Competitive Analysis – Identifying competitors – Competitors strength and weaknesses – Customer analysis – Segmentation – Customer motivations. Market analysis – size – growth – profitability analysis – key success factors – risk. Environmental analysis – Global environment – Dimensions – Forecasting environmental trends and events – Uncertainty. Scenario Analysis – Identifying, Developing, Estimating scenario – Regret analysis. Pest analysis Industry Analysis – Types of industry – Competitive strategy – Competition in global industries – Alternatives. Unit – IV Business portfolio Analysis – BCG matrix – GE Business Screen – Hofer and Schendel’s Matrix Mckinsey system – Space – Directorial policy matrix. Shareholder value analysis – Finance performance – Performance measurement – Determinants of strategic options – Analysis to strategy. Six sigma – Stages – Strategy effects – Break through strategy. Kaizen – Kaizen system – Focus customers – Continuous improvement. Unit – V Implementing strategy – Implementing process – Internal development – Acquisition – Joint venture – Building culture for successful implementation – Strategic capability – Resource capabilities – Corporate resource planning – Enterprise resource planning – Structuring the organisation - Corporate restructuring – Corporate strategic restructuring – Implementation of corporate Restructuring – Strategic congruence – Resource audit.

16 Unit – VI Core competence – Identifying, Establishing, Building, Deploying, Protecting and Defending core competence. Competitive Advantage – Global competitive advantage – Sustainable competitive advantage – Bases of competitive advantage – Positioning competitive advantage – Competitive intelligence system – Value chain Analysis. Suggested readings 1. Micheal E. Porter, Competitive Strategy. Free Press – New York. 2. Gary Hamel, C.K. Prahalad, Competing for the future. Harvard Business School Press – Boston. 3. H. Ansoff Penguin, Corporate Strategy. Harmondsworth. 4. David A. Aaker, Strategic Market Management. John Wiley Sons, Singapore. 5. Jeremy Hope, Teny Hope, Competing in the 3rd wave. Harvard Business School Press, Boston. 6. Norton Paley, Competitive Marketing Strategies. St. Lucie Press, London. 7. Jay B. Barney, Gaining of Sustaining Competitive Advantage. Addison Wesky, Singapore. 8. Gerry Johnson, Exploring Corporate Strategy : text of cases, Keran Scholes, Prentice Hall of India, New Delhi. 9. Thompson and Strickland, Strategic Management : The concepts and techniques of strategic management, McGraw Hill, New Delhi. 10. John Pearce, Richard Robinson, Formulation, Implementation and Control of Competitive Strategy, McGraw Hall, New Delhi. 11. Andrews K.R., The concept of corporate strategy. New York : Dow Jones, Irwin. 12. Micheal E Porter, Competitive Advantage. Free Press, New York. COURSE – 2.6 : INTERNATIONAL TRADE POLICIES AND DOCUMENATION Unit – I International – trade – Pattern of export trade. Developing countries export – Leading Exporting countries – World imports, leading importers – Role of state Governments – International trading environment. Unit – II EXIM – policy and procedures – Export and Import policy 2002-07. General provision – Promotional measures – Duty exemption schemes – Deemed export – Liberalised Exchange Rate Management System (LERMS) Exchange Earners Foreign Civilency (EEFC). Unit – III Export Pricing – Export Packaging and Labeling – Developments in Packaging and Labelling – Quality control and Pre-shipment inspection – Methods of Quality Control – Problems in maintaining quality for exports. Unit – IV Export Documentation – Commercial documentation – Regulatory Documents – Bill of Lading – Export Licence – Bill of Exchange – Documentation practice in India – Master Documents. Need for preparing export Documents – Foreign exchange control – sale terms – payment terms. Unit – V Export finance – Arranging finance for export – pre-shipment and post shipment – International finance for export – EXIM policy – Marine insurance.

17 Unit – VI India’s Foreign Trade – India and WTO – Major problems- Export Promotion Measures in India – Export Credit Guarantee Corporations (ECGC) – Export Oriented Units (EOU) –Units in Export Processing Zones (EPZ). Suggested readings 1. 2. 3. 4. Text Import Export Policy 2002-01, Ministry of Commerce.
Francis

Cherunilam, International Trade and Export Management.

D.C. Kapoor, Export Management. Dr. M.L. Varma, International Trade.

18 COURSE – 2.7 : PROJECT WORK AND VIVA VOCE (OR) COURSE – 2.7.1 : INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR Unit – I International Marketing Research – Classification of International Marketing Research (Single – Country, Multi Country, Independent Multi Country, Sequential Multi Country, Simultaneous Multi Country) - Challenges to Research. Unit – II International Marketing Research Process – Research Objectives – Problems – Decision – Information Requirements - Types of Design – Sampling Process and Selection – Sample types – Sample size and sampling errors – Data Availability. Research Design – Data collection – Methods of data Collection – Issues in Primary Data Collection Unit – III Role of Marketing Research Agencies – Ethical issues in Marketing Research – Need for International Marketing Research – Research in Practice – Electronic Point of sale scanning (EPOS) – Marketing Research Internet - Interpretation and report writing – Types of Reports. Unit – IV Application of Marketing Research : Product Research, Price Research, Motivation Research, Promotion Research, Distribution Research – Sales Control Research. Unit – V Consumer behaviour : Measuring – Studying consumer behaviour – Need problems in buyer behavour – Buyer behaviour study – Social sciences and Buyer behaviour – Buyer behaviour models – Buying motives, buying habits, and buying process. Unit – VI Factors influencing consumer behaviour – Social, economic, psychographic, group influences – Influence of religion – culture and language and status. Buying behaviour; Product perception – learning, attitude, personality. New product purchase, repeat purchase, consumer spatial behaviour – Consumption analysis – Product usage rates – Expenditure pattern – Howard-Seth Model of Buyer Behaviour – Organisational behaviour of buyer. Suggested readings 1. V. Kumar, International Marketing Research, Prentice Hall, India. 2. Boyd & Westfall, Marketing Research, All India travellers. 3. Donalds, Tull and Del, Marketing Research, MacMillan I. Hawkins. 4. G.C. Beri, Marketing Research, McGraw Hill. 5. D.D. Sharma, Marketing Research, Sultan Chand & Sons. 6. Jones F. Engel & Rodger D. Blackwell, Consumer Behaviour, Drydon Press. 7. S.C. Mehta, India Consumer, Tata McGraw Hill. 8. Fred. D. Reynolds & William D. Wells, Consumer Behaviour, McGraw Hill. 9. V.S. Ramasamy, Marketing Management, MacMillan. COURSE – 2.7.2 : EXPORT - IMPORT FINANCE Unit – I

19 Introduction to Export – import finance – Terms of international payments – Modes of international payments – Financing credit needs - Sources of finance – Short term, Medium term, Long term – Export credit system in India. Unit – II Foreign exchange operations – Adjustment of fund and currency positions – Examples of operations for adjustment of funds and currency positions – Implications of RBI. Unit – III Financing Export Trade – Packing credits – RBI’s packing credit schemes – procedure of packing credits – follow up of packing credits – back to back credits – post shipment finance – Preshipment finance – Negotiating document under L/C – Scrutiny of documentary under L/C – Negotiating DP and DA Bills – Scrutiny of documents against L/C – Exchange control requirements – Advance against bills to collections – Advance against export incentives. Unit – IV Import and exchange controls – special procedures for financed imports – procedures for import frequency – scrutiny of import L/C application details to be incorporated in import L/C – negotiating documents under import L/C – procedures in respect of DP and DA bills for collection. Unit – V Export credit insurance and guarantee facilities – Origin of credit insurance – Basic principles of credit insurance – Export Credit and Guarantee Corporation – Standard policies – Services and construction works policies – Financial guarantee – Packing credit guarantee – Post shipment Export credit guarantee – Export finance guarantee – export production finance guarantee - Export performance guarantee – Transfer guarantee – special polices. Unit – VI Financial agencies – Reserve Bank of India – Industrial Export Credit Department – Exchange Control Dept- EXIM Bank – Commercial Bank – ECGC – ICICI. – IDBI – IFCI. Suggested readings 1. Parasram, Export Import Finance. 2. Mauriee D. Levi, International Finance. 3. Wood D and J. Byrne, International Business Finance. 4. Varma and Aagarwal, International Marketing. 5. Sruedra S. Yadhav and P.K. Jain, Foreign Exchange Market.

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