MBA III& IV

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

COMPULSORY

Paper No. - 301 Paper Title : INTERNATIONAL BUSINESS ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Introduction to International Business CHAPTER – 2


HOURS 4 Hrs

6 Hrs

Major Decisions in International Business CHAPTER – 3 6 Hrs



International Business Environment and Assessing

Political Risks CHAPTER – 4


6 Hrs

Barriers to International Trade CHAPTER – 5 6 Hrs



Methods of Entering International Business

CHAPTER – 6


6 Hrs

International Strategic Alliance.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 7


6 Hrs

Strategy – making in International Business

Management: Achieving Competitive Advantage Prescribed text      Strategic International marking Philip R. Cateora (Homewood I.L. : Dow Jones – Irwin) International Marketing – Analysis and Strategy Sak Onkvisik and John J. Shaw (P.H.I.) International Business : A Strategic Management International Management : Concept and Cases Takur, Burtan and Srivastava International Business James Taggart, Michael Dermett (Prentice Hall India, International Business, Issues and Concepts – Reed International Business : Dryden-Czinkota Ronkainen International Business – Charles W.L. Hill – Richard D. The Essence of International Business – Prentice Hall

Approach Alan Rugman  

References  

New Delhi)  Moyer  Moffett  Irwin, Inc.  India, New Delhi – Taggart / Mc Dermott

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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School of Management, Swami Ramanand Teerth Marathwada University, sSub-Centre, Latur.
M.B.A. Semester - III

COMPULSORY

Paper No. - 302 Paper Title : BUSINESS ENVIRONMENT ----------------------------------------------------------------------------TOPIC
SECTION - I

HOURS

CHAPTER – 1


5 Hrs

Indian economy – Basic characteristics of Indian

economy, major problems of Indian economy, objectives and strategy of economic planning, 8th and 9th five year plans, public sector and Indian planning, privatisation, liberalisation and globalisation of Indian economy.

CHAPTER – 2


5 Hrs

General profile of agriculture and industry in India,

interdependence of industry and agriculture for economic development in India, CHAPTER – 3


5 Hrs – Role and pattern of

Industrial

growth

industrialization, Industrial growth rate and structural composition, large scale, small scale and medium scale industries in India.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 4


5 Hrs

RBI and its monetary policy, fiscal policy, reforms

in banking sector, union budget.
SECTION - II

CHAPTER – 1


4 Hrs – Distinct features of

International

trade

International transactions, India’s international trade – exports and imports, India and world economy CHAPTER – 2  The rate of exchange – Foreign exchange and its instruments, foreign exchange market, rate of exchange, change in exchange rate, market rate and equilibrium rate of exchange. Rupee convertibility – its importance and steps taken by Indian Government. CHAPTER – 3  Balance of trade and balance of payment – The balance of payment accounts, importance of balance of payments, the structure of balance of payment, disequilibrium in the balance of payments and its kinds, causes of disequilibrium, monetary and non monetary measures. 4 Hrs 4 Hrs

CHAPTER – 4  WTO – Structure, features and functions.
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

4 Hrs

62

CHAPTER – 5  Multinational Corporations – Features of MNCs, classification of MNCs, role of MNCs in developing countries, drawbacks of Multinational Corporations.

4 Hrs

REFERNCE BOOKS :

 

India’s Economic Future – V.V. Bhanoji Rao Liberalisation and Globalisation of Indian

Economy – K.R. Gupta  Indian Economy – Ruddar Datt and K.P.M Indian Economy – S.K. Mishra and V.K. Puri Indian Economy – A.N. Agarwal International Economics – D.M. Mithan Business Environment – Francis Cherunilum Sundharam    

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

COMPULSORY

Paper No. - 303 Paper Title : INTRODUCTION TO DISASTER MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 5 Hrs

Meaning, Nature, Importance, Dimensions &

Scope of Disaster Management, Disaster Management Cycle. CHAPTER – 2  Types of disasters & its effects / damages –
a. Unpredictable – Earthquake, Volcano, Landslides. b. Predictable – Cyclone, Draughts. c. Manmade – Industrial, Economic, Social environmental, Ecological. d. Partially predicable – Floods, Landslides e. Causes of disasters

8 Hrs

Natural

CHAPTER – 3  Factors affecting damage – types, scale population, social status, habitation pattern, physiology and climate.

6 Hrs

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 4  Factors affecting mitigation measures, prediction, preparation, communication, area and accessibility, population, physiology and climate.

6 Hrs

CHAPTER – 5  management : Prediction: Technological network, development, development of monitoring Planning for Disaster

10 Hrs

expertise / manpower. Preparation: Material – Relief required – sources of relief, modes and means of transport – Medical facility, communication networkRadio – T.V. – Telephones – Wireless. Physiological: time. Authority: Hierarchy –Set up – direction of communication Preparation of manpower, awareness of damages – Perception, reaction

CHAPTER – 6 Case studies of some disasters

05 Hrs

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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Suggested Reading :  Disaster management – S.K.Singh, S.C. Kundu, Shobha Singh A – 119, William Publications, New Delhi.  Disaster Administration and Management, Text & Case studies- SL Goel   Disaster Management- G.K Ghosh Disaster Management – Vinod K Sharma- NCDM

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 304-A Paper Title : DISASTER MANAGEMENT - DYNAMICS ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Definition, Nature, Types and Classification of Disasters, Global View of Disasters CHAPTER – 2  Meaning, Nature, Importance, Dimensions and Scope of Disaster Management, Disaster Management Cycle CHAPTER – 3  Factors affecting damages, Factors affecting mitigation measures  Disaster & Socio – economic systems CHAPTER – 4   Planning for Disaster Mitigation Disaster Management – Indian Scenario, Role and 8 Hrs 8 Hrs 10 Hrs HOURS 8 Hrs

responsibilities of various Governmental and Nongovernmental Organizations CHAPTER – 5 6 Hrs

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 Case Studies of some disasters

REFERENCE BOOKS : Disaster Management – S.L. Singh, SC Kundu, Disaster Management- Ayaz Ahmad Concepts & Practises in Disaster ManagementDisaster Management – SL Goel , Ram Kumar Disaster Administration and Management, Text & Disaster Management- G.K Ghosh Disaster Management – Vinod K Sharma- NCDM

Shobha Singh  

Colonel (Retd.) PP Marathe  

Case studies- SL Goel  

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 305-A Paper Title : NATURAL DISASTERS ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Nature, Scope & Objective of Study CHAPTER – 2  Causes of Natural hazards/ disasters CHAPTER – 3  Major historical events, disaster prone zones CHAPTER – 4  Types of Natural disasters and the effects/damages Unpredictable – Predictable Earthquake, volcano, landslides Cyclone, drought 12 Hrs 5 Hrs 5 Hrs HOURS 5 Hrs

Partially Predictable Floods, Landslides CHAPTER – 5  Natural Disaster, Awareness and Education CHAPTER – 6  Case Studies 5 Hrs 8 Hrs

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Reference Text :  Natural Disasters- David Alexender Towards Basics of Natural Disaster Reduction – All you wanted to know about Disasters – Brig Disaster Management – SL Goel, Ram Kumar

Prof D K Sinha  (Dr) BK Khanna  Deep

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 306-A Paper Title : MAN- MADE DISASTERS ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Nature, Scope & Objective of Study CHAPTER – 2  Causes of Man- made disasters, Man- made Disaster, Awareness and Education CHAPTER – 3  Major historical events CHAPTER – 4  Type of Man- made disaster and effects/ damages. Industrial disasters, Economic disasters, Social disasters, Socio- economic disasters, Environmental disasters, Ecological Disasters (Extinction, Deforestation, Droughts desertification)  Technological Disasters 12 Hrs 5 Hrs 4 Hrs HOURS 4 Hrs

CHAPTER – 5
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

10 Hrs
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 Industrial Safety and Security  Nature and types of Industrial Disasters, onsite and offsite safety, Chemical disasters, Organizations for Disaster Management, Industrial laws on safety CHAPTER – 6  Case Studies 5 Hrs

Reference Text :

World disasters report- 1998 Oxford University India Disaster Report – Towards a policy initiative, Disaster Management- GK Ghosh

Press.  2000 edited by Parasuraman S, Unnikrishnan 

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 307-A Paper Title : DISASTER RESPONSE- 1/2 ----------------------------------------------------------------------------TOPIC CHAPTER – 1    Essential Components of Disaster Response Disaster Response Plan Resource Management (Identification, Procuring, Directing and controlling functions Communication, Participation & activation of Logistics Management Need and damage assessment 4 Hrs HOURS 4 Hrs

Propositioning and deployment)  

Emergency Preparedness Plan  

CHAPTER – 2  


Stake holder Coordination in Disaster Response Disaster response organization Disaster response& administration - Central, State, Disaster Response: Policy & Other organization Role of multiple stakeholders in Disaster Response

District and Local  

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CHAPTER – 3   


4 Hrs

Managing Human Behaviour & Response Psychological Response Trauma & Stress Management Rumor & Panic Management 4 Hrs

CHAPTER – 4  Relief Measures  Minimum standards of relief  Managing relief  Funding relief  Recovery CHAPTER – 5  Case Study

4 Hrs

Reference Books:   Sahni  Prentice – Hall of India National Disaster Response plan- NCDM Disaster Management – SL Goel , Ram Kumar Disaster Risk Reduction in South Asia- by Pradeep

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 308-A Paper Title : SUMMER INTERNSHIP REPORT - 1/2 ---------------------------------------------------------------------------- To make MBA students aware of Industrial

Environment by self experience students are sent for “Summer Internship “of minimum fifty days duration in a Business Organization / Company.  It is to be carried out under the guidance and supervision of nominated Business Executive of the concern company.  After the completion of Summer Internship students shall join third semester course. During third semester student will submit a written Summer Internship report, internal faculty (panel of two faculties) will examine the report. The evaluation details are given below: EVALUATION SCHEME  Since this is half credit course, will be evaluated for fifty marks A) Project Report B) Presentation (20 Minutes) C) Viva Voce ( 15 Marks) (20 Marks) (15 marks)

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NOTE : Candidate will be admitted to third semester , provided He/ she has Undergone practical training . He/ she should submit a certificate of completion that is dully signed and stamped by Business Executive Guide & Unit head of respective organization.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION :INTERNATIONAL FINANCE AND BANKING

Paper No. – 304-B Paper Title : MERGERS AND ACQUISITIONS ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Introduction
a. Merger b. Acquisition c. Corporate Restructuring

HOURS 6 Hrs

CHAPTER – 2 Restructuring a. Eminence of mergers b. Eminence of acquisitions c. Eminence of amalgamations d. Take – over’s e. Spin – off CHAPTER – 3 Valuation of Business
a. Valuation of brands b. Valuation of human resource capital c. Valuation of intangible assets d. Valuation of tangible assets

6 Hrs

6 Hrs

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CHAPTER – 4 Statutory Regulations a. Companies Act, 1956 b. SEBJ Regulations

6 Hrs

CHAPTER – 5 Taxation a. Acquisitions b. Mergers CHAPTER – 6 Implications of M & A a. Leveraging of M & A b. Due diligence

5 Hrs

4 Hrs

CHAPTER – 7 Case Studies a. Case studies of acquisitions b. Case studies of mergers & de-mergers

7 Hrs

References : Mergers, restructuring & corporate control A. Mergers, Acquisitions & corporate Fred Weston / chug / Hoag – PH.  Restructuring – Prasad godbole – Vikas publication

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION :INTERNATIONAL FINANCE AND BANKING

Paper No. – 305-B Paper Title : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1 
a.

HOURS 4Hrs

Introduction Concept of investment, objectives, Concept of risk and return Expected return, variance and standard Diversification of risk 6Hrs Stock market in India.
a. b. c. d. e.

classification
b. c.

deviation
d.

CHAPTER – 2  BSE NSE OTCEI Regulation of securities market (SEBI) Types of security market Indices in India

CBSE – sensex, BSE 100 Index, NES-Nifty)

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 3 Fundamental Analysis and Technical Analysis
a.

6Hrs

Economic analysis, Industry analysis & Industry life cycle Lead Indicator approach Concept of Technical Analysis Relative strength Analysis, Momentum

Company analysis
b. c. d. e.

CHAPTER – 4 Efficient Market Hypothesis
a.

6Hrs Concept of Efficient of market Forms of EMH Empirical Tests of EMH in the Indian

Hypothesis (EMH)
b. c.

market

CHAPTER – 5 Portfolio Management CHAPTER – 6 Capital Market Theory a. Frontier b. c. Line Capital Asset pricing model (CAPM) Capital Market Line & Security market Markowitz model and Efficiency

6Hrs

5Hrs

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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d.

Abritrage pricing Theory

CHAPTER – 7 Portfolio Revision
a. b.

4Hrs Portfolio diversification Portfolio Revision Techniques – Formula

plans, constant dollar value plan, constant ratio plan, variable ratio plan. CHAPTER – 8


3Hrs

Portfolio Performance Measures a. Sharpe Index b. Traynor Index c. Jensen’s mecoure

Reference Books:
   

SAPM – Fisher & Jordon SAPM – Rially Brown – Cenage SAPM – Prasanna Chandra Investment Management – Prceti Singh

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION :INTERNATIONAL FINANCE AND BANKING

Paper No. – 306-B Paper Title : FINANCIAL MARKETS AND INSTITUTIONS ----------------------------------------------------------------------------TOPIC CHAPTER – 1
 Overview of Indian Financial System a. Developments since 1991 b. Recent Trends c. Role of Financial Intermediaries d. Various Financial Intermediaries

HOURS 6Hrs

CHAPTER – 2
a.

8Hrs Short Term, Medium Term and Long Emergence of Repos rate as the Floating and Fixed rates of interest LIBOR, MIBOR and MIBID. 6Hrs
Regulatory Authorities in Financial Markets

tudy of Interest Rates

Term
b.

benchmarks rate
c. d.

CHAPTER – 3 a. SEBJ and RBJ b. Role of SEBJ and RBJ c. Salient features of status governed by them

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CHAPTER – 4
Non-Banking Financial Companies

6Hrs Introduction Functions of NBFCs Regulations affecting operations of

a.
b. c.

NBFCs in India / Guidelines

CHAPTER – 5
Merchant Banking

6Hrs

a. Introduction b. Role and Functions of a merchant Banker c. Issue Management d. SEBJ Guidelines

CHAPTER – 6
Introduction to Financial Marks

8Hrs

a. Money markets b. Money market Instrument c. Capital markets
d. Capital market Instrument

e. Regulations

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83

Reference Books :
 Financial Institutions and markets – L.M.Bhole  Indian Financial System – H.R.Machiraju  Marketing of financial services – Avadhani  Financial markets and services – Gordon & Natrajar  Financial markets & Institutions – Saunderas – TMH  Financial markets & Institutions – Hurusawamu – Cenage  Financial markets & Institutions – Kohn – TMH

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84

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION :INTERNATIONAL FINANCE AND BANKING

Paper No. – 307-B Paper Title : BANKING - ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1
 Introduction of Indian Banking System

HOURS 4Hrs Features Drawbacks Types of banks Functions of banks LPG – Liberalization, Privatization &

a. b. c. d. e. Globalization CHAPTER – 2

4Hrs
Central Bank / Reserve Bank

a. Role of central bank b. Functions c. RBJ and Monetory Policy CHAPTER – 3
Commercial Banking

4Hrs

a. Functions of Commercial banks b. Non-performing Assets c. Development Banking d. Credit Creation

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 4
Banking Operations

4Hrs

a. Types of bank accounts b. Banking products and services c. Corporate banking d. Plastic money e. E-banking CHAPTER – 5
Bank Laws

4Hrs

a. Overview of banking regulation act b. RBG act c. Basel norms and other laws

Reference Books :
 Money and Banking – T.N.Hajela  Banking and Fiancial Markets in India – Bhasin Niti  Indian Banking – Natrajan – S.Chand  Banking Principles and practices – shekhar – vikas publ

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION :INTERNATIONAL FINANCE AND BANKING

Paper No. – 308-B Paper Title : SUMMER INTERNSHIP REPORT - ½ ----------------------------------------------------------------------------To make MBA students aware of Industrial Environment by self experience students are sent for “Summer Internship “of minimum fifty days duration in a Business Organization / Company. It is to be carried out under the guidance and supervision of nominated Business Executive of the concern company. After the completion of Summer Internship students shall join third semester course. During third semester student will submit a written Summer Internship report, internal faculty (panel of two faculties) will examine the report. The evaluation details are given below:

Evaluation Scheme Since this is half credit course, will be evaluated for fifty marks A) Project Report B) Presentation (20 Minutes) C) Viva Voce ( 15 Marks) (20 Marks) (15 marks)

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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NOTE : Candidate will be admitted to third semester , provided He/ she has Undergone practical training . He/ she should submit a certificate of completion that is dully signed and stamped by Business Executive Guide & Unit head of respective organization.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 304-C Paper Title : HUMAN CAPITAL – MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 7Hrs

Introduction to Human Capital –
Human Capital Concept, Importance, Human Resource/capital according to Leon C Meginson, Managing Human Capital in executing strategy, HR architecture as a strategic asset, Creating and implementing an HR scorecard, cost benefit analysis for HR interventions

CHAPTER – 2
 HR Planning

7Hrs - Definition, Objectives,

Importance, Factors affecting on HRP, Process of HRP, Employee Forecasting – Trend analysis, Ratio Analysis, Scatter Plot, Computerized Process, Job Forecasting, Delphi Method, Manager Judgment, Supply forecasting. Contents, Writing
Job analysis –

Methods of Collecting Data, Job Description – Job Description, Specification.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

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CHAPTER – 3
 Recruitment –

8Hrs Online recruitment; process referrals; Recruitment

Employee

outsourcing; Head hunting; Executive education; Flexi timing; Telecommuting; Work - life balance; Employee empowerment; Employee involvement; Autonomous work teams; e-recruitment

CHAPTER – 4


7Hrs Selection Validity, and

Selection of Human Resource - Meaning, Essentials of Selection Procedure, Employment Employment TestsUtility and Hurdles, Selection Procedure - Application Blank; InterviewsPrinciples

Techniques, Medical Test, Reference Check, Appointment- Terms and conditions. Induction Programs – formal or Informal, individual or collective, Requisites of effective program Reference Books: 1. Personnel Management by Edwin Flippo. 2. Personnel & Human Resource Management – Text & Cases by P. Subba Rao. 3. Human Resource Management – An Experiential Approach by H. John Bernandin & Joyce E. A. Russell.

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4. Human Resource Management – S.S.Khanka (S.

Chand & Company Ltd. New Delhi.) 5. Human Delhi) 6. Becker B E, Huselid MA, Ulrich D, “The HR Scorecard” Harvard Business School Press, 2001 Resource Management and Personnel Management – Aswathappa (Tata Magraw Hill New

7) HRD Audit; Author: T. V. Rao Pub: “Response
Books” Leading HR, 8) Delivering Competitive Advantages Author: Clive Morton, Andrew Newall, Jon Sparkes Pub: Jaico Publishing House 1st edition 9) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 10. www.od.com 11. www. shrm.org

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 305-C Paper Title : TRAINING, DEVELOPMENT AND COMPENSATION MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1 Introduction Definition, Concepts Meaning, of HOURS 6Hrs to Training: Need for Concept, Training, and



Importance of Training, Objectives of Training, Education, Training Development, Overview of Training Functions, Types Of Training

CHAPTER – 2


5Hrs

Process of Training: Steps in Training, Identification of Job Competencies, Criteria for Identifying Training Needs (Person Analysis, Task Analysis, Organization Analysis), Assessment of Training Needs, Methods and Process of Needs Assessment. CHAPTER – 3 5Hrs



Designing and Implementing a Training Program: Trainer Identification, Methods and Techniques of Training, Designing a Training Module [Cross Cultural, Leadership, Training the
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Trainer,

Change],

Management

Development

Program, Budgeting of Training.

CHAPTER – 4


7Hrs

Evaluation of Training Program & etraining: Kirkpatrick Model of Evaluation, CIRO Model, Cost-Benefit Analysis, ROI of Training. Technology Learning. in Training: CBT, Multimedia Training, E-Learning / Online Learning, Distance

CHAPTER – 5


5Hrs and Compensation Profit -

Reward based pay, broad

Performance based pay; Skill based pay; Team banding; sharing; Executive Compensation; Variable pay

CHAPTER – 6


6Hrs

Retrenchment - Downsizing; Voluntary retirement schemes (VRS), HR outsourcing; Early retirement plans; Project based employment CHAPTER – 7 8Hrs



Performance Management - Defining key result areas (KRA); Result based performance; linking performance to pay; Merit based promotions

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Books Recommended:1. Employee Training and Development - Raymond Noe 2. Every Trainers Handbook- Devendra Agochia 3. 360 Degree Feedback, Competency Mapping & Assessment Centre- Radha Sharma Page 1 of 305-C 4. Training and Development- S.K. Bhatia 5. HRM-Biswajeet Pattanayak 6. Human resource management – Garry Dessler, PHI, New Delhi 7. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi 8 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi 9. Pareek Uday, “ Beyond Management” 10. Tropman John – Compansation Solution, Jossey – Bass Publication, 2001 11. Martocchio Joseph – Strategic compensation – HRM approach, Prentice hall, 2001 12. www.benefitsnews.com 13. www.fed.org/resrclib/subject.htm#comp

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 306-C Paper Title : HUMAN RESOURCE ACCOUNTING AND AUDIT ----------------------------------------------------------------------------TOPIC CHAPTER – 1 Auditing of HR for optimum utilization and organization profitability, growth and productivity CHAPTER – 2 Audits of Business Goals and plans CHAPTER – 3 Audits of Business Assumptions CHAPTER – 4 Audits of Business Personnel Practices 3Hrs HOURS 4Hrs





3Hrs 3Hrs





 

CHAPTER – 5 4Hrs Audits of Business Human Resources Utilization CHAPTER – 6 Audits of Business Productivity norms CHAPTER – 7 Audits of Business Personnel Budgeting CHAPTER – 8 Human Resource Accounting CHAPTER – 9 Audit of Executive Turnover
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

3Hrs 3Hrs 4Hrs 3Hrs

 



95



CHAPTER – 10 Auditing of Industrial Relation CHAPTER – 11 Auditing of Industrial Committee Management CHAPTER – 12 Cost involved with Recruitment, Initiation and Training, Job-elevation and Compensation planning

3Hrs

3Hrs



4Hrs



References:
 Dr Mangal S K , Statistics in Psychology and Education, Prentice hall of India, 2002  Anne Anastasi, Psychological Testing, Macmillan Publishing Company  HRD Audit; Author: T. V. Rao Pub: “Response Books” Leading HR,

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 307-C Paper Title : HUMAN RESOURCE ADMINISTRATION – APPLICATION & PROCEDURE ( ½) ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 2 Hrs – Definition, Nature,

HR

Administration

Objectives, Principles. CHAPTER – 2


3 Hrs Definition, Scope, Process,

HR

Policy



Objectives, Contents of Personnel file & Personnel audit, Personnel Department Structure, proper environment around factory. CHAPTER – 3


3 Hrs – Drafting of

General

Communication

appointment orders, Interview Letters, Promotion, Transfer & Appreciation Letters, Notices & Circulars (All Types) CHAPTER – 4


4 Hrs

Wage & Salary Administration – General consideration in wage & Salary administration – Objectives & principles, Time keeping, Attendance, Statutory Returns – TDS, Professional Tax, Form 16 (A), PF & ESI Returns.
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CHAPTER – 5


3 Hrs Action Communication –

Disciplinary

Suspension Orders, show cause, Notices, memo, charge sheet, warning, letter of termination & dismissal. CHAPTER – 6


3 Hrs

Calculations – Calculation for superannuation, gratuity & bonus CHAPTER – 7 2 Hrs



Challenges of modern HR manager.

Books Recommended: Guide on Labor Management forms and precedents (Law, Practice & Procedure) by S.D. Puri (Snow white publications)    Personnel Management by Edwin Flippo Personnel Management by C.B. Mamoria Dynamics of personnel Administration by Rudrabaswaraj.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 308-C Paper Title : SUMMER INTERNSHIP REPORT- ½ ---------------------------------------------------------------------------- To make MBA students aware of Industrial

Environment by self experience students are sent for “Summer Internship “of minimum fifty days duration in a Business Organization / Company.  It is to be carried out under the guidance and supervision of nominated Business Executive of the concern company.  After the completion of Summer Internship students shall join third semester course. During third semester student will submit a written Summer Internship report, internal faculty (panel of two faculties) will examine the report. The evaluation details are given below: EVALUATION SCHEME  Since this is half credit course, will be evaluated for fifty marks A) Project Report B) Presentation (20 Minutes) C) Viva Voce ( 15 Marks) (20 Marks) (15 marks)

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99

NOTE : Candidate will be admitted to third semester , provided He/ she has Undergone practical training . He/ she should submit a certificate of completion that is dully signed and stamped by Business Executive Guide & Unit head of respective organization.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : MARKETING MANAGEMENT

Paper No. – 304-D Paper Title : MARKETING RESEARCH ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Introduction to MR  Need and Scope of MR  Structure of MR studies CHAPTER – 2


HOURS 4 Hrs

7 Hrs

Quantitative and Qualitative analysis during decision phases, scaling

various



Opportunity Analysis : Attitude and motivation

research; focus groups and depth interviews; concept tests and CUT  Test marketing and market segmentation CHAPTER – 3  Advertising Research concepts of copy testing, Ad, Comprehension, Opening and Punch/Base line Research.  Stages involved in Advertising research
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

8 Hrs

recall, Ad.

101



Types of advertising research – Print, Out-door,

TV/Cinema, mobile outdoor media, effectiveness of each medium and how to determine it, suitability of each medium to our products and industry, NRS/IRS-How to read and use them for decision making. CHAPTER – 4     Brand Equity Research Positioning Research Corporate Image Measurement Research Sales Promotion Research CHAPTER – 5


8 Hrs

5 Hrs

Research for Advertising planning; advertising Advertising Research for monitoring and control :

objectives and media experiments  pre/post testing of ads; DARs and Tracking studies; Consumer panels CHAPTER – 6  Analysis of Data: basic techniques : X2 test, t-test and large sample tests regression, ANOVA, nonparametric tests  Introduction to advanced techniques; Factor analysis, Custer and discriminate Analysis; Conjoint Analysis, MDS 8 Hrs

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References Books : Marketing Research – An applied approach by Kinnear Research for Marketing Decisions by Green Paul and Marketing Research Text Applications and Case Studies Westfall and Stasch Marketing Research, Text Application – Majumdar, R. Marketing Research – Aaker, kumar and Day. www.mis.org.uk www.asiamarketresarch.com and Taylor  Tull


and 4th ed.- Boyd   

Internet References Books : 

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : MARKETING MANAGEMENT

Paper No. – 305-D Paper Title : CONSUMER BEHAVIOR ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Importance and impact of consumer behaviour in today’s marketplace. 7 O’s framework for consumer behavioural analysis CHAPTER – 2  Intervening external environment variables – culture, subculture, social class, social groups, family decision making. CHAPTER – 3


HOURS 2 Hrs

2 Hrs

2 Hrs

Opinion Leadership and process of diffusion of

innovations. CHAPTER – 4


4 Hrs

Intervening individual determinats – motivation,

personality and self-concept, perception and information processing, learning and memory  Attitudes Formation & Change

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CHAPTER – 5


6 Hrs

Decision – making process – buying roles, types of Pre – purchase, purchase and post – purchase Cross – cultural issues of consumer behaviour CHAPTER – 6 4 Hrs

buying behaviour, buying decision stages,  behaviour and tracking 



Rural consumer behaviour Organisational buying behaviour Behaviour for FMCGs v/s Consumer durables v/s

 

Serives CHAPTER – 7


4 Hrs the industrial products,

To

understand

characteristics and applications  Differences between Industrial Marketing and Consumer Marketing with specific reference to the Marketing mix  Segmenting the Industrial Markets and positioning the products CHAPTER – 8


4 Hrs

Vendor selection process, value analysis and value Importance of costing, pricing and bidding;

engineering. 4 Hrs VIII  Factors influencing industrial product pricing

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Industrial buying behaviour; the importance of

decision making process in Industrial Marketing CHAPTER – 9


6 Hrs

Use of various promotional tools, viz., advertising,

catalogues, brochures, participation in exhibitions – the effectiveness of each of these tools in Industrial Marketing. CHAPTER – 10


3 Hrs

Role of Personal Selling in Industrial Marketing;

Importance of consultants and expectations from the consultants in marketing. CHAPTER – 11  Presentations on the assignments given by the students. Prescribed text Books :

3 Hrs

Schiffman and Kanuk, Consumer Behavious, 6th Edition Brand Equity in Eco times on Wedenesday Loudon and Della Bitta, Consumer Behaviour, 4th Edition Industrial Selling – David D.Seltz Industrial Marketing Research Handbook – Paul N. Industrial Marketing – Alexander Cross and Hill



References Books :

 

Hague  5. Internet References Books :-

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  

www.consumerpsychologist.com www.consumerpsychology.net www.demographics.com School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : MARKETING MANAGEMENT

Paper No. – 306-D Paper Title : BRAND MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 2 Hrs

Role of product Management in Contemporary Functions, Limitations, Challenges & Conflicts of

Marketing Environment.


Product Management CHAPTER – 2  Mix Product Strategy and Integration with Marketing elements, Product Planning and Marketing 2 Hrs

Planning : Understanding the relationship, Category Planning and Evaluation CHAPTER – 3  Importance of Market Planning & Preparation of Customer & Competitor Analysis CHAPTER – 4  Use of secondary sources of data for product market analysis, opportunity analysis, demand potential,
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

2 Hrs

Marketing Plan  4 Hrs

107

media planning etc., sources such as CMIE, R K Swamy, BBDO Index, GIS/NRS/IRS, ORG retail audit etc. CHAPTER – 5


4 Hrs

Different Importance of Marketing Mix elements Managing new product process & diffusion of Managing existing product over product life cycle. CHAPTER – 6  Financial analysis for Product management 6 Hrs

for different product categories  innovation 



Giving brief to advertising agency & evaluating Assessing research requirements, auctioning &

advertising & media plan.  monitoring output. CHAPTER – 7


4 Hrs

Introduction to Brands : Products v/s Brands,

Anatomy of Brand, Overview of brand building process.  Customers and Brands : Understanding brands

from the customer’s perspective CHAPTER – 8   Brand Positioning Brand Identity : Brand Essence, Brand Personality, 5 Hrs

Brand Customer Relationships etc.

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Articulating the Brand Identity : Logos, Mascots,

Taglins, packaging etc. CHAPTER – 9


5 Hrs

Executing the Brand Identity through the 4P’s Executing the Brand Identity through ‘Promotion’ Brand Extensions Brand Product Portfolio CHAPTER – 10  Brand Equity : Development and Measurement  Managing the Brand Portfolio over time 6 Hrs

  

Prescribed text Books : Lehman, DR and Winer, 2002. Product Management, Kevin Kellar – Strategic Brand Management New Delhi: Tata Mcgraw Hill 

References Books : Hisrich, R, and peters, M, Marketing Decisions for New Products, 2nd Ed, prentice Hall, 1991. Pran K.Chaudhary (2001), Successful Branding, and Mature




Hyderabad : university Press Hill

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : MARKETING MANAGEMENT

Paper No. – 307-D Paper Title : RURAL MARKETING - ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Understanding the rural market environment  Rural v/s urban marketing  Problems in rural marketing CHAPTER – 2


HOURS 3 Hrs

4 Hrs

Rural marketing strategy

 Rural marketing v/s marketing of rural products  Issues in rural marketing CHAPTER – 3


4 Hrs

Analysis and presentation of case on issues in rural

marketing (group exercise) CHAPTER – 4


3 Hrs

Difference between commercial marketing, cause

– related marketing and social marketing

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CHAPTER – 5  Determining Research needs and Resources; Mapping the internal and external environments of the organizations CHAPTER – 6  Establishing Target Audience’s objectives and Goals: Selecting Target Audiences Setting Objectives and Goals References Books : Rajagopal, 1998. Rural marketing : Development, Policy, Gopalaswamy, T.P. 1997. Rural marketing : Planning and Practice, Jaipur : Rawat Publications  Environment Problems and Strategies, New Delhi : Wheeler Publishing  Ltd.,  Kotler, P. 1985. Marketing for Non-profit organizations, Juneja M.M. (1993), The Mahatma and the Millionaire, New : Prentice Hall of India.  Biral : A Biography, Modern Publishers, Hissar Internet References Books :

3 Hrs

3 Hrs

Krishnamachayulu, C.G.S. and Ramakrishnan Lalitha

2002. Rural Marketing, Singapore : Pearson Education Pvt.

Social Marketing and Franchising for Essential Health Marketing Sanitation in Rural India

Care www.naco.nic.in/nacp/public.html 

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www.worldbank.com/watsan/forum2000/marketing_india.pdf 


Marketing Safe Drinking Water and Sanitation www.ionindia.com www.sulabhinternational.org Novartis Foundation for Sustainable Development http://www.foundation.novartis.com/social_marketing.htm Population Services International www.pis.org






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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - III SPECIALIZATION : MARKETING MANAGEMENT

Paper No. – 308-D Paper Title : SUMMER INTERNSHIP REPORT – ½ ---------------------------------------------------------------------------- To make MBA students aware of Industrial

Environment by self experience students are sent for “Summer Internship “of minimum fifty days duration in a Business Organization / Company.  It is to be carried out under the guidance and supervision of nominated Business Executive of the concern company.  After the completion of Summer Internship students shall join third semester course. During third semester student will submit a written Summer Internship report, internal faculty (panel of two faculties) will examine the report. The evaluation details are given below: EVALUATION SCHEME  Since this is half credit course, will be evaluated for fifty marks A) Project Report B) Presentation (20 Minutes) C) Viva Voce ( 15 Marks)
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

(20 Marks) (15 marks)

113

NOTE : Candidate will be admitted to third semester , provided He/ she has Undergone practical training . He/ she should submit a certificate of completion that is dully signed and stamped by Business Executive Guide & Unit head of respective organization.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

COMPULSORY

Paper No. - 401 Paper Title : STRATEGIC MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 3 Hrs the Quest for Competitive

Strategy

and

Advantage: Military origins of strategy – Evolution Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy Strategic Management Process. CHAPTER – 2


3 Hrs

Strategic Intent & Strategy Formulation:

Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. CHAPTER – 3


3 Hrs Analyzing Company’s

Strategic

analysis:

Resources and Competitive Position -Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness.
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CHAPTER – 4
 Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition.

3 Hrs

CHAPTER – 5


2 Hrs

Corporate Portfolio Analysis: Business Portfolio

Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit CHAPTER – 6


2 Hrs

Generic Competitive Strategies: Low cost,

Differentiation, Focus. CHAPTER – 7
 Grand Strategies: Stability, Growth (Diversification Strategies, Strategic Alliances & Collaborative Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Partnerships), Retrenchment, Outsourcing Strategies.

3 Hrs

CHAPTER – 8


3 Hrs

Tailoring strategy to fit specific industry – Life

Cycle Analysis - Emerging, Growing, Mature & Declining Industries. CHAPTER – 9


3 Hrs

New Business Models and strategies for

Internet Economy: Shaping characteristics of E-

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116

Commerce environment – E-Commerce Business Model and  Strategies – Internet Strategies for Traditional E-Commerce – Virtual Value Chain. CHAPTER – 10


Business – Key success factors in 

3 Hrs Project

Strategy

implementation

implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. CHAPTER – 11


3 Hrs

Behavioural issues in implementation –

Corporate culture – Mc Kinsey’s 7s Framework Concepts of Learning Organization CHAPTER – 12


2 Hrs

Functional issues – Functional plans and

policies – Financial, Marketing, Operations, Personnel, IT.

CHAPTER – 13

2 Hrs

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117



Strategy Evaluation – Operations Control and

Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard. CHAPTER – 14


5 Hrs

Cases in strategic management: A minimum

of 5 cases encompassing the above topics to be analyzed and discussed in the class.

Books Recommended:1. A. A. Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy – The Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005. 2. Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, Tata McGraw Hill, 2004. 3. Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari. Free Press, New York. 4. Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press. 5. Ed. C.A. Montgomery, M.E. Porter, Strategy – Seeking and Securing Competitive Advantage, Harvard Business Review Publications, 1991. 6. Peter F. Drucker, Managing in a Time of Great Change, Truman Talley Books / Plume Penguin Group, 1998. School of Management, Swami Ramanand Teerth Marathwada University,

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Sub-Centre, Latur.
M.B.A. Semester - IV

COMPULSORY

Paper No. - 402 Paper Title : BUSINESS ETHICS ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 8 Hrs

Nature and objectives of business ethics :

Relationship between business and ethics, characteristics and need for business ethics, arguments against business ethics. Attitudes, beliefs and life positions concepts, right attitudes and wrong attitudes. CHAPTER – 2  The system of universalism the system of utilitarianism, the system of distributive justice and social contracts, individual freedom of choice, legal system and professional codes. CHAPTER – 3  Culture and ethics, social culture and individual ethics, social contract theory, collective or socialism theory, organic theory, idealist theory, similarity of ethical values in different cultures. CHAPTER – 4 8 Hrs 8 Hrs 8 Hrs

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119



Role of legislation in enforcing ethical business

behavior, relationship between law and ethics, role of government in enforcing ethical behavior. CHAPTER – 5  Relationship between ethics and corporate corporate mission, code of ethics, excellence, 8 Hrs

organizational culture, total quality management, ethics and individual behaviour. Gandhian philosophy, social and economic responsibility of business.

Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. R.C. Shekhar, Ethical Choices in Business, Response Books, New Delhi. Duthans, Hodgetts and Thomson, Social Issues in Business, Macmillan, New York. Rituparna White Macmillan, New York. Chonko, Lawrence B., Ethical Decision Marking in Marketing, Sage, New Delhi. Chakraborty S.K., Ethics in Management, Oxford University Press, New Delhi. Monappa A., Ethical Attitudes of Indian Managers, AIMA, New Delhi. Ramu S.S., Corporate Crisis Management, Response Books, New Delhi. Raj, A Study in Business Ethics, Himalays, Mumbai. T.I., Business Ethics,

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9. Delhi.

Joseph A. Patrick and John F. Quinn, management Ethics, Response Books New

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

COMPULSORY

Paper No. - 403 Paper Title : RESEARCH PROJECT WORK ---------------------------------------------------------------------------- This is full credit course, being evaluated for The students shall choose Research Topic after 100 marks.  consultation with Faculty Research Guide at the end of third semester.  The student should submit report at the mid of fourth semester, evaluation of the same will be at the end of fourth semester. The evaluation scheme is as given below: EVALUATION SCHEME A) Problem Statement B) Literature Review C) Research Methodology D) Data Analysis E) Conclusion F) Suggestions G) Presentation H) Viva Voce 05 Marks 05 Marks 10 Marks 10 Marks 10 Marks 10 Marks 25 Marks 25 Marks

Viva voce shall be conducted by panel of two members; one member would be external expert

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 404-A Paper Title : RISK ASSESSMENT & VULNERABILITY ANALYSIS ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 5 Hrs

Hazard, Risk and Vulnerability, Risk Concepts

and Elements CHAPTER – 2


12 Hrs

Risk Reduction, Risk analysis techniques,

Participatory risk assessment , Vulnerability analysis and Risk assessment CHAPTER – 3


10 Hrs

Observation and perception of vulnerability,

Vulnerability Identification, Vulnerability- Social factors and economic factors  Vulnerability to shanty settlements, Vulnerability and natural disaster

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CHAPTER – 4


8 Hrs

Strategies for survival, Resource analysis and

mobilization, Vulnerability and development planning, Strategic development for Vulnerability reduction. CHAPTER – 5  Case study 5 Hrs

Reference Books :

Disaster Risk Reduction in South Asia- by Pradeep Disaster Mitigation and Management Post – Disaster Mitigation – Experiences and reflections – Disaster Management – Volume I – G K Ghosh

Sahni - Prentice – Hall of India


Tsunami Perspectives P, Jagadish Gandhi


By Pradeep sahni - Prentice – Hall of India 

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 405-A Paper Title : DISASTER PREPAREDNESS ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 6 Hrs Disaster training, prevention,

Disaster Management Cycle, Disaster Planning,

Warning Systems,

community preparedness and response. CHAPTER – 2


6 Hrs

Disaster Preparedness Plan, Community Based

Disaster Preparedness plan. CHAPTER – 3


6 Hrs : Technological development of development, expertise /

Prediction network,

Monitoring

manpower , forecasting CHAPTER – 4  Preparation : material, relief required- sources Preparation of set-up, direction of of relief, modes and means of transport, medical facility, communication network. time. Authority: Hierarchy manpower , awareness of damages, perception, reaction communication 10 Hrs

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CHAPTER – 5


6 Hrs

Disaster Preparedness: Policy and Programmes,

Disaster Management act 2005 CHAPTER – 6  Case studies 6 Hrs

Reference Books :1. Disaster Mitigation and Management Post – Tsunami Perspectives P, Jagadish Gandhi 2. State, NGO’s and Disaster Management – Kishor C , Samal, Shibalal Meher, Nilkanth Panigrahi, Srikant Mohanty. 3. Textbook of Disaster Management Education : Dr. Jayeshsingh Shah, Ashtosh Singh, Tembe 4. Culture of prevention- national centre for disaster management.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 406-A Paper Title : RECOVERY, RECONSTRUCTION AND REHABILITATION ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Rescue, relief, Development and Reconstruction CHAPTER – 2  Rehabilitation , Stress Management CHAPTER – 3     The Government and Disaster Disaster and Non governmental efforts Role of Local Institutions Insurance, Police , Media CHAPTER – 4  International Disaster assistance CHAPTER – 5  Case study 8 Hrs 8 Hrs 8 Hrs 8 Hrs HOURS 8 Hrs

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127

Reference Books :1 State, NGO’s and Disaster Management – Kishor C , Samal,Shibalal Meher, Nilkanth Panigrahi, Srikant Mohanty. 2 Textbook of Disaster Management Education : Dr. Jayeshsingh Shah, Ashtosh Singh, Tembe.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 407-A Paper Title : DISASTER MEDICINE- ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 4 Hrs Study of Disaster,

Disaster Medicine- Meaning, Importance and Epidemiological

components,

Prevention of risk CHAPTER – 2


4 Hrs

Medical Preparedness Plan, Logistic Management,

Remote area Planning CHAPTER – 3


4 Hrs

Education and training in Health Management of

Disaster, Disaster Site Management, Clinical Casualty management, Community Health Management CHAPTER – 4


4 Hrs

Medical and Health response to different disasters,

Role of Information and communication technology in Health response

CHAPTER – 5

4 Hrs

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129

 Psychological Rehabilitation CHAPTER – 5  Case study 4 Hrs

Reference Books:

Disaster

Mitigation



Experiences

and

reflections – By Pradeep sahni Prentice – Hall of India

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV

SPECIALIZATION :DISASTER MANAGEMENT

Paper No. – 408-A Paper Title : COMMUNITY BASED DISASTER MANAGEMENT- ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 4 Hrs

Status of Indian Community in terms of

capacity and effects of Disaster CHAPTER – 2  Training needs of the community CHAPTER – 3


4 Hrs

4 Hrs

Preparedness of community in terms of

 Mitigation  Prevention  Response CHAPTER – 4


4 Hrs

Community level disaster management plans in

rural and urban areas. School, Residential and Public place safety.

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CHAPTER – 5  Role of NGO in Disaster Management CHAPTER – 6  Case Study

4 Hrs

4 Hrs

Reference Books: Disaster Mitigation – Experiences and reflections – By Pradeep sahni   Prentice – Hall of India Sustainable Community Based Disaster

Management Practices in Asia   -A user guide by Kobe,japan-UNCRD Disaster Risk Reduction in South Asia- by Prentice – Hall of India Citizens guide to Disaster management- By Macmillan Publishers India Ltd.

Pradeep Sahni  

Santosh Modh 

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : INTERNATIONAL FINANCE AND BANKING

Paper No. – 404-B Paper Title : FIXED INCOME SECURITIES ----------------------------------------------------------------------------TOPIC CHAPTER – 1 
a.

HOURS 6 Hrs Yield to Maturity Spot rates / forward rates / and par yield Bootstrapping process for zero curve Yield curve slope and the theory 7 Hrs Understanding Duration and

Understanding Basics of Bonds Mathematics

b. c.
d.

CHAPTER – 2  Convexity a. b. bonds c. d. CHAPTER – 3


Measuring duration and convexity Duration of par / discount / premium M square & key Rate Duration Barbele, Ladder & Bullet strategy 5 Hrs Bond Management Strategies Active & passive managements strategies Classical and contingent Immunization

a. b.

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133

c.

Duration Based Asset Liability Risk

Management. CHAPTER – 4  Mortgage Backed Securities a. Mortgage Mathematics b. MBS & Asset Securitisation c. Securitisation structures CHAPTER – 5  Interest Rate Futures a. T-bill & I-bond futures b. Duration Based hedging using futures CHAPTER – 6  Interest Rate Options a. Forward Rate Agreement b. Caps / Floor / Collar c. Black’s model of interest option valuation d. Caplet Floor let – swaplet parity CHAPTER – 7  Interest Rate Swaps a. Basics of swaps b. Vallration of swaps [Fixed Side] c. Forward / Amortising / Asset swaps d. Valuing a swap during its life. 6 Hrs 6 Hrs 5 Hrs 6 Hrs

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134

Reference Books :
 Fixed income markets & their derivatives – suresh sunderasa – Thomos Learning.  International  Swaps – Richard Flavell – John wiley publications The Hand Book of Fixed Income Securities 0 Fabozzi Frank – MC-Craw Hill

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135

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : INTERNATIONAL FINANCE AND BANKING

Paper No. – 405-B Paper Title : INTERNATIONAL FINANCE ----------------------------------------------------------------------------TOPIC CHAPTER – 1  International Trade Dynamics of Export growth Integration of Global Trade Blocks International Financial institutions Finance Function Theories of international Trade CHAPTER – 2


HOURS 6 Hrs

7 Hrs

International Monetary Systems a. Fixed Exchange Rate system b. Floating Exchange Rate system

c.

Gold standard, gold – Exchange Dretton woods & European monetory systems

standard, Bretton woods, post.

d. e. f.

Balance of payment Components of balance of payment Factors Affecting the components of

Balance of payment

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CHAPTER – 3  Foreign Exchange Market a. b. c. d. Singapore CHAPTER – 4  a. b. c. d. (ECGC) CHAPTER – 5  a. Exposure b. [exposures] [Transction, translation & operating] Translation Exposure Operating Exposure Management of Exchange risk Foreign Exchange Exposure Types of Exposure – Transaction Financing & International Trade Import Financing Export Financing The Role of Exim bante Export credit guarantce corporation Structure of Foreign Exchange market Theries of Exchange Rate determination Exchange control Regulation and FEMA Foreign Exchange markets with

7 Hrs

reference to New york, London, Tokyo, Hong kong &

6 Hrs

7 Hrs

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CHAPTER – 6  firm a. b. c. Euro rollers d. Short term & long term financial management in MNCs. Forign direct investment Cost of capital & capital structure of ADRs, GDRs, ECBs, Curo – curriences,

7 Hrs Financial Management of the multinational

multinational firm.

Reference Books :
a. b. c. d. e. f. g. International Financial management – P.G. Pate – International Financial management – A.K. SethInternational finance – Shapiro International finance – A.V. Raiwade International finance – Madura – ceroge International finance – Madhu V.Z. Excel International finance – Morns Levi. Tata MC (craw) hill Glagotia publistion

publication

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138

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : INTERNATIONAL FINANCE AND BANKING

Paper No. – 406-B Paper Title : CORPORATE FINANCE ----------------------------------------------------------------------------TOPIC CHAPTER – 1 Overview of Various Banking Facilities a. Term Loan b. Cash Credit c. Overdraft d. Bill discounting e. Letter of credit f. Guarantees, factoring etc. CHAPTER – 2 Management of working capital a. b. c. Practical aspects of managing bark fiancé Documents required Process of working capital for obtaining 6 Hrs HOURS 7 Hrs

bark finance for W.C. CHAPTER – 3 Project Finance a. b. Preparation of detail project report Obtaining term loan from the bank 7 Hrs

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c.

Appraisal of the project report from bank 6 Hrs Management of receivables and factoring

CHAPTER – 4 services
a.

Financing of receivables Process of factoring Factoring services in relation to

b. c.

receivables financing CHAPTER – 5 SME – Finance a. b. CHAPTER – 6 a. b. a. TMH
b.

7 Hrs Methods of Financing Small & medium term financing 7 Hrs Emerging Institutes for corporate finance Private Equity Corporate debt restructuring

Reference Books : Principles of corporate Finance – Brains mayors – Corporate Finance – Roshn Corportet Finance –

Damodharan – Willey.

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : INTERNATIONAL FINANCE AND BANKING

Paper No. – 407-B Paper Title : INSURANCE- ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1 Introduction a. b. c. Risk CHAPTER – 2 Life Insurance a. b. c. Principles, Risk, Policies Privatization of Life Insurance Business Role and performance of LGC 5 Hrs Evolution and Features of Insurance Classification of Insurance Conditions relating to risk, selection or HOURS 5 Hrs

CHAPTER – 3 General Insurance a. insurances. b. Public and private insurance companies. Non-life insurance – Fire, Automobile, Marine, Health, Rural, social and Miscellaneous

5 Hrs

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141

c.

Insurance intermediaries

CHAPTER – 4 a. Role b. Classification of insurance laws c. IRDA Act

5 Hrs Regulation of Insurance Business and TRDA

Reference Books :
 Indian insurance industry – shrivastava – Neno – century

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : INTERNATIONAL FINANCE AND BANKING

Paper No. – 408-B Paper Title : DERIVATIVES - ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Introduction to Derivatives a. Forwards / Futures b. Options c. Swaps CHAPTER – 2 Futures and Forwards a. Forwards b. c. d. Risk Management using futures Basis Risk Introduction to currencies / commodity / Pricing & Valuation of Futures / 4 Hrs HOURS 4 Hrs

interest rate futures CHAPTER – 3 Mechanics and properties of options a. b. c. d. covered call
School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

4 Hrs Basic option strategies Types of options Put-call parity Risk management – protective put,

143

CHAPTER – 4 Introduction to option valuation a. Binomial Model for valuation b. Black and scholes Model CHAPTER – 5 Introduction to Swaps a. Basic concepts relating to swap b. Types of swaps c. Interest rate and currency swaps Reference Books : a. Pearson b. c. Derivatives an Introduction – strong – cenage Introduction to derivatives – Johnson – Oxford Options, futures & Derivatives – Hull –

4 Hrs

4 Hrs

Publication

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 404-C Paper Title : INTERNATIONAL HUMAN RESOURCE MANAGEMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 12Hrs International H.R.M activities– HR

Difference between Domestic HRM and IHRM, Managing International HR planning, Recruitment & Selection, Training & Development, Performance management, Remuneration, Repatriation & employee relations. • Role o f Culture in International HRM


Cross cultural issues in International HRM 12Hrs – Ethnocentric, Polycentric,

CHAPTER – 2


International Recruitment and Selection: Approaches Geocentric, Regiocentric. Selection: Factors in Expatriate selection – Technical ability, Crosscultural suitability, Family requirements, MNC requirements. • Expatriate Performance Appraisal • International Training & Development • Compensation • Managing Expatriates

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CHAPTER – 3


12Hrs Designing of HRIS, Limitation of HRIS.

HR Information System – Meaning, Need, Advantages and uses. Computerized Search. HRIS,

Computerized skill inventories, Global Talent

CHAPTER – 4


12Hrs

Managing HR in virtual Organization – Meaning, Types of virtual organization, Difference between traditional & virtual organizations, Advantages and disadvantages of virtual

organizations, Features of virtual organization, Managing HR in virtual organization. CHAPTER – 5


12Hrs & HRMImpact on

Globalization

Employment, HR Development, wage & benefits, Trade unions, Collective bargaining, Participative management & Quality circles.

Reference Books:
1. International Human Resource Management: - Peter J. Dowling, Denice E. Welch & Randall Schuler (South –west College Publishing / Excel Books. New Delhi.) 2. International Management – Manab Thakur, Gene Burton and B N Srivastava (Tata McGraw Hill Publishing)
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3. Manager in the International Economy – Raymond Vernon and Louis T. Wells, Jr. (Prentice Hall) 4. H.R.M by Gary Dessler (Prentice Hall) 5. Human Resource management – Biswajeet Pattanayak. (Prentice Hall of India Pvt. Ltd. New Delhi 6. Human Resource Management – S. S. Khanka (S. Chand & Company Ltd. New Delhi.) 7. HRM by Robbins

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School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 405-C Paper Title : INDUSTRIAL RELATIONS & LABOR LEGISLATIONS ----------------------------------------------------------------------------TOPIC SECTION – A INDUSTRIAL RELATIONS CHAPTER – 1


HOURS

4Hrs Relation: Definition,

Industrial

Determinant, Approaches to IR –Psychological, Human Relation, Socio, Gandhinian approach & It’s Effect on Management CHAPTER – 2


4Hrs

Trade Union: Function, Types & structure, History of TU movement in India

CHAPTER – 3


4Hrs

Industrial Dispute - Causes, Machinery to resolve Industrial Dispute

CHAPTER – 4


4Hrs Bargaining-Meaning, Need, Importance, Essential

Collective Characteristics,

Conditions for Success, Process of CB, Causes for

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148

Failure of CB, Options in Case of Collective Bargaining. CHAPTER – 5


4Hrs

Workers Participation in ManagementConcept, Pre-Requisites, Levels of Participation, Benefits of Participation; Positive Discipline; Welfare and Community Development SECTION – B LEGISLATIONS 20Hrs 1. The Factories Act, 1948 2. The Bombay Shops and Establishments Act, 1948 3. The Act, 1970 4. The Act, 1948 5. The Payment of Wages Act, 1936 6. The Payment of Bonus Act, 1965 7. The Payment of Gratuity Act, 1972 8. Labor Law Minimum Wages Contract Labor (Regulation and Abolition) 9. The Industrial Disputes Act, 1947
10. The Maharashtra Recognition

of Trade Unions & Prevention of Unfair Labor Practices Act, 1971 11.The 12.The Funds 13.The Industrial Employees’ and Employment Provident (Standing Orders) Act, 1946 Miscellaneous State

Provisions Act, 1952 Employees’ Insurance Act, 1948 14.The Workmen’s Compensation Act, 1923 15. The Maternity Benefit Act, 1961

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149

Books Recommended for Laws:1. Bare Acts 2. Industrial Law – P L Malik 3. Industrial Law – J K Bareja 4. Labour Laws for managers – B D Singh 5. Industrial & Labour Laws – S P Jain Page 1 of 405-C Books Recommended for IR:1. Dynamic Personnel Administration - Prof. M. N. Rudrabasavraj 2. Personnel Management and Industrial Relations – P. C. Shejwalkar and S.B. Malegaonkar 3. Labor Management Relations in India – K. M. Subramanian 4. Trade Unionism - Myth and Reality, New Delhi, Oxford University Press, 1982, Mamkoottam 5. Management of Industrial Relations – Pramod Verma 6. The Future of Industrial Relations. New Delhi, Sage, 1994. Niland JR. 7. Collective Bargaining and Industrial. - Kochan, T.A. & Katz Henry, 2nd edition, Homewood, Illinois, Richard D Irish, 1988. 8. Industrial Relations – Arun Monappa 9 Human Developments – Diane E. Papalia, Sally Wendkos Olds 10 Industrial & Labour Law - S.P. Jain, Dhanpatrai & Co 11. Elements of Mercantile Law- N. D. Kapoor

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150

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151

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 406-C Paper Title : ORGANIZATION CHANGE & DEVELOPMENT ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 4Hrs Values and Assumptions,

Definition,

Importance, Evolution: Kurt Lewin, Robert Tanenbaum, McGregor, Herbert Shepard, Robert Blake. CHAPTER – 2


6Hrs

Foundations of OD: Action Research, Survey Feedback, Systems Theory, Teams And Teamwork, Structures. Participation And Empowerment, Applied Behavioral Science, Parallel Learning

CHAPTER – 3


3Hrs

Process of OD: Model of Change, Six Box Model.

CHAPTER – 4


12Hrs

Nature of planed change, Organizational change management, process of change, resistance to change, preparing organization for change,
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152

Stakeholders and Negotiating Change: Client and Consultant improvement Relationship, strategies, Organizational large scale

interpenetrations and System Thinking, CHAPTER – 5


12Hrs

OD Intervention: Meaning, Importance, Team Intervention at the work place: Role Analysis, Concern Interdependency, Inter group: Appreciation Walton, and Principled

Negotiation Structural: Sts, Work Redesign, SelfManaged Teams. Individual: T-Group, Behavior Modeling CHAPTER – 6


3Hrs

Corselets: Action Research Intervention Exercises

Books Recommended:1) French, W.L., & Bell, C.H. Jr. “Organizational Development” prentice Hall India, Sixth Edition 2002 2) Dimock, H.G. “ Intervention and Collaboration” Pfeiffer and Company 3) Cummings T.G., Worley Publishing Co. 2002 4) Organizational Development by S Ramnarayan, T V Rao. C.G., “Organizational Development and Change” (7th Edition) S.W. College

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153

5) Pettigrew A., Whipp R. “ Change Manahement for Competitive Success” Infinity Books, 2001 6) www.change-management.org www.change-management.com School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 407-C Paper Title : PERFORMANCE APPRAISAL & TALENT MANAGEMENT- ½ ----------------------------------------------------------------------------TOPIC Objectives: • To familiarize the participants with knowledge and practical applications of Performance Management System (PMS) in organizations • To emphasis the usage of Performance Management System as a powerful tool for the line manager as well as the HRD professionals, in leverage organizational and employee performance Scope: • Why Performance Management • The significance of PMS in business strategy • Elements of a good Performance Management System • Discipline of Goal writing and Goal Planning • Assessing Performance • Giving Performance Feedback • Performance and Rewards / compensation programs • 360 degree appraisals • Competency based performance Assessment • Getting line management “ buy in” • Pitfalls of the Performance Management Process HOURS 20Hrs

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154

Prescribed Text: 1. Rao, T. V. “Performance Apprisal” 2. AIMA Vikas Management Series 1984 www.work911.com/performance/index.htm

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155

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : HUMAN RESOURCE MANAGEMENT

Paper No. – 408-C Paper Title : EMERGING TRENDS IN HUMAN RESOURCE PRACTICES - ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 4Hrs The changed role of HR in organizations

with respect to leading the change and operating from the “Board Room “level; challenges of sustainability with reference to Retention and Talent Management for competitive Advantages; Learning CHAPTER – 2


organizations

and

organizational 4Hrs

learning, collective learning HR in International Context: Issues that change the context, differences between HRM Domestic and International perspectives, linking hr to international expansion, international recruitment at different levels, issues in staff selection and retention, Performance Management – Criteria’s used, factors associated, evaluation systems. Training and Development, Expatriate Training, managing Management, Developing virtual Objectives International teams, and teams, Compensation Approaches,

Repatriation Process, Labor Relations – Key Issues

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CHAPTER – 3


4Hrs

Re-Engineering HR – Functions and Processes, implementing re-engineering changes

CHAPTER – 4


4Hrs Accounting and Audit: HRA

HRD

Introduction, need and objectives, methods and valuation models, benefits of HRA. HRD Audit: Meaning, methodology, issues, audit instruments, HRD Scorecard, Report. CHAPTER – 5


4Hrs of Organizations, Evolution of

Organization Theory, Structure & Design – Nature organization theories, organizational purpose & Structure design, Open system design elements, Internal design elements, Managing dynamic human processes.

Books Recommended:1) Personnel Management, Text and Cases, Author: C B Mamoria and S V Gankar, Pub:Himalaya Publications 2) HRD Audit; Author: T. V. Rao Pub: “Response Books” Leading HR, 3) Delivering Competitive Advantages Author: Clive Morton, Andrew Newall, Jon Sparkes Pub: Jaico Publishing House 1st edition

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157

4) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 5) International HRM – Managing People in International Context, Author: Dowling, Welch Pub: Thompson Learning, South Western Publications 6. Richard Hall, Organizations - Structures, Processes & Outcomes, eighth edition, Printice Hall India, 2002 7. Robins Stephen- Organization Theory: Structure & Design of organization, prentice hall – 1983 8. Daft, R L, Organization Theory & Design, Thomson South Western, 2000. Seventh Edition

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158

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : MARKETING MANAGEMENT

Paper No. - 404 – D Paper Name : INTERNATIONAL MARKETING ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Introduction to International Marketing CHAPTER – 2  Major Decisions in International Marketing CHAPTER – 3  International Marketing Environment CHAPTER – 4  Methods of Entering International Markets (Entry Strategies) CHAPTER – 5  International Marketing Research CHAPTER – 6  Product – Promotion decision 3 Hrs 3 Hrs 3 Hrs 3 Hrs 3 Hrs HOURS 3 Hrs

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159

CHAPTER – 7  Pricing Decisions CHAPTER – 8  Distribution Decisions CHAPTER – 9  Export Management CHAPTER – 10  Export Procedure CHAPTER – 11  Preshipment Documentation CHAPTER – 12  Terms of Payment in Export

3 Hrs

3 Hrs

3 Hrs

3 Hrs

3 Hrs

3 Hrs

Prescribed text Books : Jones – Irwin)  Shaw (P.H.I.)  by P. Saravanvel International Management International Marketing – John J, Analysis and Strategy by Sak Onkvisik and Strategic International Marketing by Philip R. Cateora (Homewood I.L.. Dow

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

160

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : MARKETING MANAGEMENT

Paper No. - 405- D Paper Name : INTEGRATED MARKETING COMMUNICATION ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 3 Hrs

General Overview of Advertising

 Consumer Behaviour  Importance of Advertising & PR in Business CHAPTER – 2  Advertising Strategies  Modes of Advertising  Indian marketers’ perspective CHAPTER – 3  Types of Promotions  Consumer Promotions A. Durables FMCG, Television, Film Marketing, Internet, Retail B. Measuring effectiveness 4 Hrs 3 Hrs

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161

CHAPTER – 4  Promotion Design and Program elements – developing communication logistics finalizing

6 Hrs

Procurement of premiums, pack changes etc.  Trade Promotion – Strategy, developing a sales promotions program evaluation CHAPTER – 5


4 Hrs

Business Promotion – Vehicles, design, develop Cross / Joint Promotions Events – Opportunities,

and evaluation exhibitions  Evaluation 4. Prescribed Text Books : Advertising Management by Rajeev Batra, John G. Essentials of Advertising by J.S. Chandan Advertising Management & its role in marketing by Advertising & Marketing Checklists by Ron Kaatz Course Study : kotler Myers & David A Aaker  5. References Books : William Sachs 

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162

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : MARKETING MANAGEMENT

Paper No. - 406 – D Paper Name : SERVICES & CELEBRITY MARKETING ----------------------------------------------------------------------------TOPIC CHAPTER – 1


HOURS 2 Hrs

Introduction to services, The services marketing

triangle, The services Marketing mix CHAPTER – 2  Consumer Behaviour in Services CHAPTER – 3  Service Quality – integrated Gaps Model of Understanding customer expectations and Service quality  perceptions through market research CHAPTER – 4  Building customer relationships through segmentation and retention strategies, service recover. 2 Hrs 3 Hrs 2 Hrs

CHAPTER – 5  Delivering service – physical evidence & service scope & delivering through intermediaries

2 Hrs

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163

CHAPTER – 6


2 Hrs

Employees role in service delivery, Customers role

in service delivery CHAPTER – 7  Managing service promises, service positioning, Integrated Marketing Communications and Pricing. 2 Hrs

CHAPTER – 8  Managing Demand and Capacity Prescribed Text Books : Bitner References Books : Services Marketing – Valarie Zeithml  Services Marketing – E Rampla Gupta Services marketing – Valarie A Zeithaml & Mary to

2 Hrs

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164

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : MARKETING MANAGEMENT

Paper No. - 407 – D Paper Name : DISTRIBUTION MANAGEMENT- ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1  An overview of Sales Management, personal To understand the importance of distribution To Study and learn persona setting skills To appreciate importance of recruitment & To understand the importance of sales budget, setting and salesmanship  management   HOURS 2 Hrs

selecting sales personnel.  sales quotas & sales territories. CHAPTER – 2  Distribution concept and definition, steps in Changing role of Distribution – current context CHAPTER – 3  Distribution function, distribution audit, related functions 3 Hrs distribution  3 Hrs

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165



Physical

distribution

system,

logistics,

management, distribution as link between Sourcing and Marketing, Distribution as Service function its needs and levels CHAPTER – 4


4 Hrs

Distribution budgeting and Control systems,

standard costs and control of key activities, designing a Distribution system  Warehousing – Why? Types and functions, Distribution Requirement Planning (DRP), Concept of Inventory Management

CHAPTER – 5  Distribution Management.  Distribution Resource Planning.  Purchasing Management. CHAPTER – 6  Elements of Transportation, Types of Carrier and 8 Hrs VI and Air transport, Functions, their Productivity Analysis, Transportation Planning, Freight Rate Breakup  Rail, Road

3 Hrs

8 Hrs

Advantages and Disadvantages, Insurance, Transport terminology  Sea transport, Letter of Credit, Containers, Cargo management

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166

CHAPTER – 7  Channel Management – Objective, present Context, Selection and Design of Channel References Books : Sales management – Decisions, Strategies Sales Management – Concepts, practices Modern Logistics Management : By Mr. Donald B. Rosenfield Stores and Distribution Management : and Cases – Cundiff, Still and Govoni (PHI)  and Cases – WJ Stanton and RH Buskiak  John F. Magee, Mr. William C. Capacino, Mr.  

6 Hrs

Carter, Ray; Price, Philip M.; Emmett, Stuart

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167

School of Management, Swami Ramanand Teerth Marathwada University, Sub-Centre, Latur.
M.B.A. Semester - IV SPECIALIZATION : MARKETING MANAGEMENT

Paper No. - 408 – D Paper Name : SUPPLY CHAIN MANAGEMENT- ½ ----------------------------------------------------------------------------TOPIC CHAPTER – 1  Definition, Activities included in Logistics Management, Logistics Role in the Economy and the Organization. CHAPTER – 2  Supply Chain Management, Customer Service, Order Processing and Information Systems. CHAPTER – 3  Inventory Management, Managing Materials Flow, Procurement CHAPTER – 4  Transportation, Warehousing, Materials Handling, Computerization and Packaging. CHAPTER – 5  Purchasing function. 3 Hrs 3 Hrs 3 Hrs 3 Hrs HOURS 3 Hrs

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168

CHAPTER – 6  Strategic sourcing. CHAPTER – 7  Strategic cost management pertaining to control of supply chain costs. CHAPTER – 8  Management of inventories. CHAPTER – 9  Managing transportation costs. CHAPTER – 10  Supply chain information systems and e-commerce. Prescribed Text Books : Designing & Managing the Supply Chain by David Purchasing and Supply Chain Management by Sinchi-Levi & Others.  Monczka, Trent and Handfield: Thompson Press. References Books : Lambert.   Logistical Management by Bowersox & Closs. Logistics & Supply chain management; cases & Strategic Logistics Management by Stock &

3 Hrs

3 Hrs

3 Hrs

3 Hrs

3 Hrs

concepts by Raghuram & Rangraj.

School of Management, S.R.T.M.U.N.,Sub-Centre, Latur.

169

 Krishnan.


Purchasing

and

Materials

Management

by

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170

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