MBA Syllabus 2011

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B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
1
COURSE CURRICULUM & REGULATIONS GOVERNING
MASTER OF BUSINESS ADMINISTRATION (MBA)
DEGREE COURSE
W. E. F 2011
REGULATI ONS
1. Course Ti t l e
The cour s e shal l be ca l l ed ‘ Mast er of Busi ness Admi ni st r at i on Degr ee
Cour s e’ . The dur at i on of t he cour s e i s t wo year s consi s t i ng of f our
semest er s; t wo s emest er s i n each yea r . A candi dat e j oi ni ng t he cour s e
shal l pur sue pr escr i bed cour s es of st udi es.
2. El i gi bi l i t y f or Admi s si on
Any gr aduat e or post gr aduat e i n ar t s, sci enc e, commer ce, busi nes s
management , a l l i ed sci enc es, engi neer i ng and t echnol ogy, medi cal
sci enc es of t hi s Uni ver si t y or f r om any ot her uni ver si t y consi der ed
equi va l ent t her et o sha l l be el i gi bl e f or admi ssi on t o t he cour s e.
Fur t her t he appl i cant shal l have a mi ni mum of 50% i n t he qual i f yi ng
exami nat i on. A r el a xat i on of 5% i s a vai l abl e f or SC/ ST & Cat - I
candi dat es. Sel ect i on of candi dat es t o t he cour s e sha l l be done as per
r ul es of t he Uni ver si t y and Gover nment of Kar nat aka.
3. Course Cont e nt and I nst ruc t i on
a) Course cont e nt : The cour s e c ompr i s es of subj ect s of st udy,
i nt er nshi p, pr oj ect wor k and f i el d wor k as pr escr i bed.
Peda gogy i nc l udes l ect ur es, case st udi es, gr oup di scussi ons,
qui zzes, s emi nar s, comput er pr act i cal s, summer i nt er nshi p, f act or y
vi si t s et c.
b) Summer I nt er nshi p: Af t er t he s econd s emes t er exami nat i on
st udent s shal l under t ake t ea m based summer i nt er nshi p and pr epar e
a r epor t under t he gui dance of a f acul t y member . The r epor t shal l
be submi t t ed bef or e t he c ommenc ement of t he t hi r d s emest er f ai l i ng
whi ch t he st udent sha l l not be per mi t t ed t o j oi n t he t hi r d semest er .
c) Fi nal Proj ect : Dur i ng t he t hi r d and f our t h s emest er s each st udent
shal l under t ake pr oj ect wor k and pr epar e pr oj ect r epor t st r i ct l y i n
accor dance wi t h t he gui del i nes i n t hei r el ect i ve a r ea under t he
super vi si on of a f acul t y. The st udent s ar e r equi r ed t o mai nt ai n a
pr oj ect wor k dai r y t o be s ubmi t t ed f or eva l uat i on. The pr oj ect
r epor t must be submi t t ed bef or e t he c ommenc ement of t he f our t h
semest er exami nat i on, f ai l i ng whi ch t he st udent sha l l not be
per mi t t ed t o appea r f or t he e xami nat i on.
4. At t e ndance and Conduct
The Cour s e i s a f ul l t i me cour s e and st udent s SHALL NOT t ake up
any empl oyment / cour s e, par t t i me or f ul l t i me dur i ng t hei r st udy.
St udent s f ound vi ol at i ng t hi s r ul e shal l be r emoved f r om t he cour s e.
Mi ni mum at t endance of 75% of act ual wor ki ng hour s i s r equi r ed i n
each paper . A st udent who does not sat i s f y t he r equi r ement s of
at t endance and conduct shal l not be per mi t t ed t o wr i t e t he
exami nat i on i n t he concer ned subj ect .
5. Exami nat i on
Each subj ect i s di vi ded i nt o i nt er nal as s essment ( IA) and end of t er m
exami nat i on wi t h mar ks al l ocat ed as shown i n t he t abl e. Int er na l
assessment must be spr ead over si xt een weeks a l l owi ng r eas onabl e
i nt er val bet ween ass es sment s. IA mar ks shal l be a war ded on t he basi s
of announced and sur pr i se t est s, t er m paper s / s emi nar s / qui zzes /
case di scussi ons and comput er pr act i cal s. The br eakup of ass ess ment
mar ks wi l l be as f ol l ows :
a. Announc ed t est – 05 Mar ks
b. Sur pr i s e t est – 05 Mar ks
c. Ter m paper / s emi nar / cas e di scussi on – 10 Mar ks
d. Vi va- voc e – 05 Mar ks
Tot al – 25 Mar ks
Ther e sha l l be a t er m end exami nat i on of 3 hour s dur at i on f or each
subj ect at t he end of each s emest er ( exc ept i ng pr oj ect r epor t ) .
6. Eval uat i on of Proj ect Report s
1. Summer i nt er ns hi p r epor t and pr oj ect wor k di ar y a r e
eval uat ed f or 50 mar ks t hr ough i nt er na l va l uat i on.
2. St udent s shal l have t o submi t a wor k dai r y and s ynopsi s of t he
pr opos ed pr oj ect wor k, t o be eva l uat ed f or 50 mar ks by t he
concer ned gui de, bef or e t he commenc ement of t hi r d semest er
exami nat i on f ai l i ng whi ch he/ she wi l l not be a l l owed t o
appear f or t he t hi r d s emest er exami nat i on.
3. Each pr oj ect r epor t i s eva l uat ed f or 75 mar ks by i nt e r na l and
ext er nal exami ner s. The gui de or di nar i l y shal l be t he i nt er na l
exami ner .
4. A vi va - voc e f or 25 mar ks wi l l be conduct ed by a boa r d of
t hr ee member s const i t ut ed by t he Chai r man, BOE f r om t he
appr oved l i st of exa mi ner s.
7. Decl arat i on of Resul t s
The dec l a r at i on of r esul t s shal l be made as f ol l ows:
a. Mi ni mum f or a pass i s 40% of t he ma r ks i n each exami nat i on
paper and 50% of t he ma r ks i n t he aggr egat e of f our
semest er s. Ther e i s no mi ni mum f or i nt er na l ass essment , and
summer i nt er nshi p r epor t .
b. The mi ni mum f or a pass i n Fi nal pr oj ect r epor t i s 30/ 75 mar ks
and t her e i s no mi ni mum f or vi va - voc e.
c. Car r yover i s per mi t t ed as per Uni ver si t y r egul at i ons.
d. Dec l a r at i on of gr ades sha l l be done af t er t he f our t h semes t er
exami nat i on on t he basi s of a ggr egat e ma r ks of a l l s emest er s.
The dec l ar at i on shal l be made as f ol l ows :
Gr ade A1 – 70% and above i n t he aggr egat e
Gr ade A – 60% and above but l ess t han 70% i n t he
aggr egat e.
Gr ade B – 50% and above but l es s t han 60% i n t he aggr egat e
Gr ade F – Less t han 50% i n t he aggr egat e ( FAI L)
Dec l a r at i on of r esul t s i n t he case of REPEATERS shal l be done
accor di ng t o gener a l r ul es of t he Uni ver si t y.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
2
COURSE CURRICULUM & REGULATIONS GOVERNING
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE
COURSE STRUCTURE
Fi rst Semest er Credi t s* Marks
Sl
No
Subj ect s
( L+P/ S/ F) Int l .
Ass t .
End
Ter m
Tot al
L P/ S/ F Tot al
1. Management Concept s &
Theor i es
1 1 2 25 75 100
2. Or gani zat i ona l Behavi our 2 1 3 25 75 100
3. Busi ness Envi r onment 1 1 2 25 75 100
4. Manager i a l Communi cat i on 1 2 3 25 75 100
5. Manager i a l Acc ount i ng 2 2 4 25 75 100
6. Manager i a l Ec onomi cs 2 1 3 25 75 100
7. St at i st i cs f or Management 2 2 4 25 75 100
Total 11 10 21 175 525 700
Second Se mes t er Credi t s* Mar ks
Sl
No Subj ect s
( L+P/ S/ F) Int l .
Ass t .
End
Ter m
Tot al
L P/ S/ F Tot al
1. Mar ket i ng Management 2 1 3 25 75 100
2. Human Res our c e
Management
2 1 3 25 75 100
3. Cor por at e Fi nance 2 2 4 25 75 100
4. Quant i t at i ve Met hods 2 2 4 25 75 100
5. Legal a spect s of Busi ness 2 0 2 25 75 100
6. Oper at i ons Management 2 1 3 25 75 100
7. Management Inf or mat i on
Syst ems
1 2 3 25 75 100
Tot al 13 9 22 175 525 700
Thi rd Semest er Credi t s*
Marks
Sl
No
Subj ect s ( L+P/ S/ F) Int l .
Ass t .
End
Ter m
Tot al
L P/ S/ F Tot al
1. Pr oj ect Management 1 2 3 25 75 100
2. Ent r epr eneur shi p 1 1 2 25 75 100
3. El ect i ve – I 2 2 4 25 75 100
4. El ect i ve – I I 2 2 4 25 75 100
5. El ect i ve – I I I 2 2 4 25 75 100
6. Pr oj ect Wor k Di ar y 0 3 3 50 - - - 50
7. Summer Int er nshi p
Repor t
- - - - - - - - - 50 - - - 50
Tot al 8 12 20 225 375 600
Fourt h Semest er Credi t s* Marks
Sl
No
Subj ect s ( L+P/ S/ F) Int l .
Ass t .
End
Ter m
Tot al
L P/ S/ F Tot al
1. St r at egi c
Management
2 1 3 25 75 100
2. El ect i ve – IV 2 2 4 25 75 100
3. El ect i ve – V 2 2 4 25 75 100
4. El ect i ve – VI 2 2 4 25 75 100
5. El ect i ve – VI I 2 2 4 25 75 100
6. Pr oj ect Repor t 0 3 3 75 75
7. Pr oj ect Vi va - voc e - - - - - - - - - - - - 25 25
Tot al 10 12 22 125 475 600
*L=Lect ure – 1 hour of l ecture per wee k f or 15 wee ks = 1 credi t
P/ S/ F=Pract i cal s/ Se mi nars / Fi el d Wor k – 2 hours of pr act i cal s /
se mi nars / f i el d wor k per wee k f or 15 weeks = 1 credi t
El ect i ve Areas:
1. Mar ket i ng ( M)
2. Fi nance ( F)
3. Human Resource Manage me nt ( HRM)
4. Int ernat i onal Busi ness ( IB)
5. Inf or mat i on Sys t e ms ( IS)
6. Touri s m & Travel Management ( TTM)
7. Heal t h Care Manage ment ( HCM)
8. Smal l Busi ne ss Manage me nt & Ent reprene urshi p ( SBM&E)
9. Ret ai l i ng & Suppl y Chai n Manageme nt ( R&SCM)
10. Banki ng & Ins urance ( B&I)
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
3
SYLLABUS
FIRST SEMESTER
1. 1 Management Concept s & Theori es
1. Manageme nt : def i ni t i ons, nat ur e and scope of management , f unct i ons
and pr ocess of management , evol ut i on of management t heor y f r om
Ta yl or , Fa yol , Dr ucker t o t he pr es ent . Gr owt h of pr of es si onal
management i n Indi a. Et hi cs i n management .
2. Manageri al Pl anni ng: pl anni ng pr oc es s, t ypes of pl ans, st r at egi c vs.
oper at i ona l pl ans, model s of st r at egy f or mul at i on, l i nki ng st r at egy t o
st r uct ur e.
3. Deci si on Maki ng: manager i al deci si on- maki ng pr oc es s and model s,
st eps i n r at i ona l deci si on- maki ng, cr eat i vi t y and gr oup deci si on-
maki ng.
4. Organi zat i ons: or gani zat i onal t heor i es and desi gn, va r i ous f or ms of
or gani zat i on st r uct ur es, span of management pr i nci pl es of
coor di nat i on, aut hor i t y, power , del egat i on and decent r a l i zat i on.
5. Manageri al Cont rol : r el at i onshi p bet ween pl anni ng and cont r ol -
l i mi t at i ons of cont r ol , t ypes of cont r ol s yst ems and t echni ques –
management by exc ept i on, budget ar y c ont r ol , f unct i onal and
dysf unct i onal a spect s of budget a r y c ont r ol , i nt er nal c ont r ol s yst ems,
i nt er nal audi t and management audi t .
Ref erences:
 Essent i al s of Management - Koont z and O’ Donnel l . E- McGraw Hi l l ,
 I nt roduct i on t o Management - Fred Lut hans - McGraw
 The Pract i ce of Management - Pet er. F. Drucker
 Management - St oner, Freemen and Gi l bert
 Management - Gri f f i n
 Management - Hol t
 Management - Tasks and Responsi bi l i t i es- Pet er. F. Druck er
 Prof essi onal management - Theo Hai mann
 Organi zat i on Theory and Desi gn – Ri chard L. Draf t
 Management - Ri chard L. Draf t
 Peopl e and Perf ormance by Pet er F. Drucker
1. 2 Organi zat i onal Behavi or
1. Fundament al s of Organi zat i onal Behavi or: e vol ut i on of
or gani zat i onal behavi or , i ndi vi dual s and Or gani za t i ons, f or c es
af f ect i ng or gani zat i ona l behavi or , Changi ng wor k f or ce and
empl oyment r el at i ons, i mpact of gl oba l i zat i on and i nf or mat i on
t echnol ogy on or gani zat i ona l behavi or ,
2. Indi vi dual Di me nsi ons i n Organi zat i onal Behavi or: i ndi vi dual
di f f er enc es – per c ept i ons, i nt er est s, apt i t ude, at t i t ude, l ear ni ng,
per s ona l i t y, cr eat i vi t y.
3. Group Dynami cs : gr oup behavi or , t eam devel opment , gr oup
cohesi veness – gr oup deci s i on maki ng pr oc ess, , Ef f ect i ve t eams,
or gani zat i onal c onf l i ct s, & conf l i ct r es ol ut i on, i nt er per sona l ski l l s ,
Johar i Wi ndow and t r ansact i onal ana l ysi s.
4. Mot i vat i on: t heor i es and model s of mot i vat i on, Leader shi p, t heor i es
of l eader shi p & l eader shi p st yl es.
5. Manageme nt of Change: r es i st ance t o change, change model s , change
agent s. Or gani zat i onal ef f ect i veness. Or gani zat i ona l cl i mat e and
cul t ur e. , l ea r ni ng or gani zat i ons.
Ref erences:
• Organi zat i onal Behavi or – Robbi ns.
• Organi zat i onal Behavi or - Fred Lut hans
• Human Behavi or at Work- Kei t h Davi s
• Organi zat i onal Theory and Desi gn – Daf t
• The Fi f t h Di sci pl i ne- Pet er Senge
• The Seven Habi t s of hi ghl y Ef f ect i ve Peopl e - St ephen Covey
• Underst andi ng Organi zat i onal Behavi our – Uday Parekh
• The Fi ve Mi nds - Howard Gardner
• Al l t he books by Edward De Bono
• Work i n t he 21
s t
Cent ury – Landy and Jef f rey
Busi ness Envi ronment
1. Busi ness as a soci al syst e m: i nt er na l and ext er nal envi r onment ,
st akehol der map of busi ness , r ol e of gover nment i n economi c act i vi t y
and i t s i mpact on busi ness i n Indi a. Busi ness Et hi cs and Cor por at e
Soci a l r espons i bi l i t y. Issues i n cor por at e gover nance.
2. Economi c St r uct ure of Indi a: economi c pl anni ng i n Indi a, t r ansi t i on
f r om mi xed ec onomy t o a mar ket ec onomy, out l i nes of Publ i c and
Pr i vat e s ect or s. Char act er i st i cs of i ndust r i al , ser vi ce and agr i cul t ur a l
sect or s. Regi ona l and sect or a l i mbal anc es, Dual i sm, Tr ends i n GDP.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
4
3. Monet ary and Fi scal Syst e m of Indi a: over vi ew of Indi a’ s monet ar y
pol i c y, f i scal pol i c y, r ol e of RBI , t he banki ng sect or , Indi an f i nanci al
s yst em, money mar ket and capi t al mar ket s , st ock exchanges and st ock
mar ket r ef or ms i n Indi a. Indust r i a l f i nance i n Indi a – r ol e of
devel opment f i nanci al Inst i t ut i ons and commer ci a l banks, NBFC’ s.
Fi nanci ng of expor t s and i mpor t s, EXIM and ECGC. Issues i n t axat i on
and gover nment expendi t ur e – FRBM Act , t he pr obl em of f i scal def i ci t .
4. Indi an Soci et y, Cul t ure and Pol i t i cs: s oci al pr obl ems of Indi a, Impact
of moder ni zat i on on I ndi an soci et y, demogr aphy, gender ,
envi r onment al i ssues.
5. Int ernat i onal Busi ness Envi ronment : Indi a as a pl a yer i n t he
Int er nat i onal mar ket pl ac e – i t s posi t i on and pr ospect s, t he r ol e of
mul t i - nat i onal c ompani es i n Indi a. FDI & FI I’ s i n Indi a.
Ref erences:
• Busi ness Envi ronment – C. A. Franci s
• Busi ness, Government & Soci et y – Art hur Gol d Smi t h.
• Et hi cal choi ces - shekar
• I ndi a Devel opment Report s
• I ndi a i n Transi t i on – Jagdi sh Bhagwat hi
• I ndi a’ s Economi c pol i cy – Bi mal Jal an
• I s t here a I ndi an way of t hi nki ng – A. K. Ramanuj am
• A Mi l l i on Mut i ni es - V. S. Nai pual
• I nt ernat i onal Busi ness Envi ronment by Dani el s & Radbaugh
• I ndi a i n t he Era of Economi c Ref orms – Sachs, Jaf f rey, Varshney,
Ashut osh and Raj pai , Ni rupam, New Del hi , Oxf ord, 1999.
• Fi scal Pol i cy, Publ i c Pol i cy and Governance – Shome, Part hasarat hi
• Ei ght Lect ures on I ndi a’ s Economi c Ref orms – Sri ni vasan. T. N
• Fi scal Pol i cy Devel opment s i n I ndi a 1950- 2000 – Sury
• I ndi a’ s Economi c Perf ormance and Ref orms : A Perspect i ve f or t he
New Mi l l eni um – Swamy, Subramani an
• I magi ni ng i n I ndi a – Nandan Ni l ekani
1. 3 Manageri al Communi cati on
1. Int roduct i on: nat ur e of manager i a l communi cat i on, t he communi cat i on
pr oc ess. Ef f ect i ve communi cat i on and bar r i er s t o c ommuni cat i on,
communi cat i on ski l l s; wr i t i ng, r eadi ng, l ogi c , anal ysi s and l i st eni ng
2. Communi cat i on f or Probl e m Sol vi ng: pr obl em sol vi ng–
communi cat i on model f or case anal ysi s and r epor t i ng i n det ai l . Gr oup
di scussi on, i n- cl ass or wor ks hop exer ci s es and assi gnment s.
3. Wri t i ng Ski l l s : exer ci s es i n dr af t i ng l et t er s, memos, e- mai l , pr oposa l s ,
r esume wr i t i ng, r epor t s and execut i ve summa r i es. The st r uct ur e and
pr oc ess of c r eat i ng busi nes s mes sages.
4. Oral Communi cat i on: exer c i ses i n speaki ng, di scussi ng, l i st eni ng and
negot i at i ng, body l angua ge a nd ki nesi cs , busi ness et i quet t es .
5. Busi ness Prese nt at i ons: hands –on wi t h exc el and of f i c e power poi nt .
Ref erences:
• Bet t er Busi ness Communi cat i on – Deni sh Murphy
• Wri t t en Execut i ve Communi cat i on - Shurt er
• Model Busi ness Let t ers - Gar t i si de.
• Busi ness Communi cat i on – Lesi kar – Pet t i t - Fl at ery.
• MLA’ s Handbook.
• Busi ness Research Met hods - Cooper and Schnei der
• Busi ness Research Met hods - Zi kmund
1. 5 Manageri al Account i ng
1. Int roduct i on t o Account i ng: meani ng, account i ng concept s and
convent i ons –Fi nanci al Acc ount i ng V/ s Management Acc ount i ng –
Recor di ng, cl a ssi f yi ng and summar i zi ng busi ness t r ansac t i ons l eadi ng
t o pr epar at i on of f i nal acc ount s of sol e pr opr i et a r y, mer chandi zi ng
manuf act ur i ng and ser vi c e busi ness es usi ng Exc el .
2. Company Fi nal Account s i n Indi a: r equi r ement s of Compani es Act of
1956 wi t h r espect t o pr epar at i on of Fi nal Account s of Compani es -
Annual Repor t s and i t s cont ent s.
3. Fi nanci al st at e ment Anal ysi s : t echni ques of f i nanci al st at ement
anal ysi s : Hor i zont al anal ysi s, Ver t i cal ana l ysi s, Tr end Anal ysi s, Rat i o
Ana l ysi s ( Pr of i t abi l i t y, Li qui di t y, Sol venc y and Capi t al mar ket r at i os) ,
pr epar at i on of f und f l ow & c ash f l ow st at ement usi ng Exc el .
4. Excel appl i cat i ons : pr epar a t i on and Anal ysi s of Income St at ement ,
Bal ance Sheet , Cash Fl ow St at ement , Rat i os and Pr oj ect i ons usi ng
excel
5. Cost account i ng: el ement s of Cost s , Cl a s si f i cat i on of cost s,
Pr epar at i on of Cost Sheet , Cost account i ng s yst ems: Job cost i ng,
pr oc ess c ost i ng, cont r act cos t i ng and ser vi c e cost i ng, Mar gi na l cost i ng
and use of br eak- even ana l ysi s i n deci si on- maki ng –Rel evant cost s f or
mar ket i ng and pr oduct i on deci si ons - Cost Dr i ver s and Act i vi t y Based
Cost i ng.
Ref erences:
• Fi nanci al Account i ng: A Manageri al perspect i ve –R. Narayanswamy
• I nt roduct i on of Management Account i ng- Horngren, Sundem, St rat t on.
• Cost and Manageri al Account i ng - Duncan Wi l l amson
• Cost account i ng f or Busi ness Managers - Asi sh K Bhat t acharayya.
• Management and Cost Account i ng- Col i n Drury
• Management Account i ng –Hensen Mowen
• Fi nanci al Anal ysi s and Model l i ng – Chandan Sen Gupt ha
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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1. 6 Manageri al Economi cs
1. Manageri al Economi cs : i nt r oduct i on, basi c concept s , appl i cat i on i n
busi ness deci si on- maki ng. Demand and Suppl y Ana l ysi s, det er mi nant s ,
equi l i br i um, el ast i ci t y, demand f or ecast i ng and est i mat i ng met hods
2. Theory of consumer behavi or: consumer pr ef er enc es , i ndi f f er enc e
cur ves, budget const r ai nt , ut i l i t y ma xi mi zat i on and t he der i vat i on of
t he consumer demand cur ve.
3. Product i on and Cos t Anal ysi s: pr oduct i on f unct i ons - c ost f unct i ons,
and pr of i t f unct i ons, t ot al , aver age and mar gi na l cos t s, r et ur ns t o
f act or s and scal e, shor t r un v/ s l ong r un deci si ons, der i vat i on of t he
suppl y cur ve.
4. Mar ke t Anal ysi s: ma r ket f or ms, per f ect compet i t i on, monopol y,
monopol i st i c, ol i gopol y. Out put and pr i ce det er mi nat i on. Car t el s and
col l usi on, mer ger s and acqui si t i ons and gover nment r egul at i ons i n t he
f or m of pr i c e di r ect i ves, t axes, subsi di es, ant i - t r ust act i on and
compet i t i on pol i c es.
5. Nat i onal Income Account i ng: concept s of GDP, NI , per capi t a i ncome,
PPP Nat i onal i ncome acc ount i ng i n Indi a. Busi ness c yc l es and busi ness
f or ecast i ng. Measur i ng busi ness c yc l es usi ng t r end anal ysi s , macr o
ec onomi c i ndi cat or s i n busi ness c yc l e measur ement , Copi ng st r at egi es
f or busi ness.
Ref erences:
• Manageri al Economi cs - Domi ni ck Sal wat ore.
• Manageri al Economi cs - Gupt a and Mot e
• Economi cs - Samuel son &Nordhaus
• Manageri al Economi cs by Pet erson and Lewi s
• Mi cro Economi cs – Domi ni ck Sal vat ore
• Macro Economi cs – Pal mer and ot hers
• Macro Economi cs - Kout i nyas
1. 7 Stati sti cs for Management
1. Quant i t at i ve dat a i nt er pr et at i on i n manager i al deci s i on maki ng:
col l ect i on – cl assi f i cat i on – t abul at i on – f r equenc y di st r i but i on –
char t s usi ng exc el , mea sur es of c ent r a l t endenci es and di sper si on –
us i ng vi sual expl or at i ons i n MS excel .
2. Cor r el at i on and r egr essi on: mul t i pl e c or r el at i on – basi c pr obabi l i t y
concept s – c ondi t i onal pr oba bi l i t y – Ba yes t heor em – us e MS exc el PH
STAT2.
3. Pr obabi l i t y di st r i but i ons: bi nomi nal Poi s son and nor ma l di st r i but i ons
usi ng exc el – est i mat i on – poi nt and i nt er va l – usi ng Excel .
4. St at i st i cal Deci si on Theor y: hypot hesi s t est i ng f or means and
pr opor t i ons and f or di f f er ence of means and pr opor t i ons – anal ysi s of
var i ance.
5. Sampl i ng: sampl i ng t echni ques , r andom sampl i ng, r andom number s
t abl e, Mont e Car l o si mul at i on, Chi - squar e t est s , t i me s er i es
f or ecast i ng, hands - on wi t h MS exc el .
Ref erences:
• St at i st i cs f or Managers – usi ng Mi crosof t excel – Levi ne, St ephan &
ot hers
• St at i st i cs f or Management – Ri chard Levi n and Rubi n[ excel
versi on]
• St at i st i cs – Murray Spi egel , Schaum Seri es
• Probabi l i t y and St at i st i cs – Murray Spei gel , Schaum Seri es
• Quant i t at i ve Busi ness Anal ysi s – Text & Cases – Samul Bodi l ey
& ot hers
• Busi ness St at i st i cs – Kazmi er, Schaum Seri es
• Basi c Busi ness St at i st i cs – Bereuram and Levi ne
• Quant i t at i ve Met hods – Anderson, Sweeny & Wi l l i am
SECOND SEMESTER
2. 1 Market i ng Management
1. Int roduct i on t o Marke t i ng Manage me nt : nat ur e of mar ket i ng
management , Types of pr oduct s / ser vi ces . Mar ket i ng concept s :
Pr oduct , Pr oduct i on, Sel l i ng, Mar ket i ng and Soci et al , Concept s
Mar ket i ng envi r onment , el ement s of Mar ket i ng Mi x. Cl assi f i cat i on of
goods & s er vi ces .
2. Consumer Behavi or: c onsumer & buyer behavi or pr oc es s, model s of
consumer behavi or . Mar ket r es ear ch and mar ket i nt el l i genc e.
Mar ket i ng i nf or mat i on s yst em.
3. Mar ke t Segment at i on and Target i ng: c oncept of segment at i on and
t ar get i ng, basi s f or s egment at i on. Segment at i on f or consumer and
i ndust r i al pr oduct s, Pr oduct posi t i oni ng.
4. Product & Pri ce: pr oduct Mi x and Pr oduct Li ne, l evel s of pr oduct , new
pr oduct devel opment , pr oduc t l i f e c yc l e st r at egi es . Br andi ng, t ypes of
br ands, br and bui l di ng, measur i ng br and equi t y. Pa ckagi ng and
l abel i ng. Pr i ci ng: Gener a l pr i ci ng appr oaches, new pr oduct pr i ci ng
st r at egi es, Publ i c pol i c y and pr i ci ng.
5. Promot i on and Pl ace Mi x: el ement s of pr omot i on mi x, Mar ket i ng
communi cat i on pr oc ess , Publ i ci t y, Adver t i si ng and publ i c r el at i ons .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
6
Per s onal s el l i ng and sa l es pr omot i on. Di r ect mar ket i ng and onl i ne
mar ket i ng. Di st r i but i on channel s and l ogi st i cs management , Channel
desi gn and admi ni st r at i on, Publ i c pol i c y a nd di st r i but i on deci si ons .
Ref erences:
• Market i ng Management – Phi l i p Kot l er, Prent i ce Hal l I ndi a, ( New
edi t i on)
• Basi c Market i ng – Peraul t
• Fundament al s of Market i ng – Wi l l i am St ant on
• Pri nci pl es of Market i ng – Phi l i p Kot l er and Garry Armst r ong
• Market i ng Management – Raj an Saxena
• Market i ng Management – Zi ckmund
• Market i ng – Ramesh Kumar
2. 2 Human Resource Management
1. Perspect i ves i n HRM: r ol e of HR manager s, sub- s yst ems of HRM, HR
f unct i ons and pol i ci es. Or ga ni zat i on f or HRM, Devel opment of HRM i n
Indi a, Rec ent t r ends i n HRM, Impact of gl obal i zat i on on HRM.
2. HR Pl anni ng, Recrui t ment and Sel ect i on: scope of HR pl anni ng, Job
anal ysi s , j ob desi gn Job descr i pt i on and j ob eva l uat i on, met hods of
r ec r ui t ment . Test i ng f or s el ect i on of empl oyees, us e of ps ychol ogi ca l
t est , s el ect i on pr oc ess, i nt er vi ews , er r or s i n sel ect i on.
3. Trai ni ng and Devel opment : i nduct i on and Or i ent at i on, met hods of
t r ai ni ng, t r ai ni ng manual , t r ai ni ng under ISO and QS Cer t i f i cat i on.
Super vi s or y, Execut i ve and Management devel opment pr ogr ammes.
Car eer devel opment .
4. Perf ormance Manage ment : KRA and KPAs, Tr adi t i onal vs Moder n
met hods of per f or mance ma nagement . Pot ent i al appr ai sal , Feedback
s yst ems. Job eval uat i on.
5. Compensat i on Pl anni ng: wages and sal ar y, Admi ni st r at i on per ks,
Fr i nge benef i t s, Bonus, Inc ent i ves. Compensa t i on sur veys.
Pr oduct i vi t y, Per f or manc e l i nked, Pa y st r uct ur e. Compensat i on r evi e w
and st r uct ur i ng.
Ref erences:
• HR and Personnel Management – Kei t h Davi s
• Personnel Management – Fl i ppo
• Human Resource Management – T. V. Rao
• Human Resource Management – Pat t anai k
• Human Resource Management –Mi cheal Armst rong
• Human Resource Management –Gary Dessel er
2. 3 Corporate Fi nance
1. Goal of t he Fi r m: pr of i t maxi mi zat i on vs wea l t h maxi mi zat i on, Va l ue
cr eat i on, Agenc y pr obl ems, Soci a l r es ponsi bi l i t y, Rol e of f i nanci al
management , Ti me va l ue of money, Va l uat i on of s ecur i t i es – st ocks
and bonds. Concept of r i sk a nd r et ur ns of s ecur i t i es, usi ng pr obabi l i t y
di st r i but i on t o measur e r i sk, r i sk and r et ur n i n por t f ol i o cont ext ( usi ng
excel ) .
2. Capi t al Budget i ng: est i mat i ng cash f l ows – i ni t i al , i nt er medi at e and
t er mi nal Cash f l ows on i ncr ement al basi s, Capi t al budget i ng deci si on
r ul es, Pa yback, ARR, DCF t echni ques – NPV, IRR, PI , usi ng exc el .
3. Cost of Capi t al : cost of debt , pr ef er r ed st ock, equi t y, comput i ng
WACC, The CAPM appr oach, Adj ust i ng WACC f or r i s k. Long- t er m
f i nanci ng, Publ i c i ssue of debt , Pr ef er r ed st ock and Common st ock ,
Ter m l oans.
4. Capi t al St ruct ure Theori es : t r adi t i ona l vi ew vs MM hypot hesi s, MM
posi t i on I &I I, Capi t al st r uct ur e desi gni ng i n pr act i ce – EBIT- EPS
anal ysi s, t he pecki ng or der t heor y. Di vi dend deci si ons, Rel evanc e vs
i r r el evanc e of di vi dends.
5. Wor ki ng Capi t al Manageme nt and Fi nance: c ash management ,
Rec ei vabl es management and Invent or y management . Wor ki ng capi t a l
f i nance i n Indi a.
Ref erences:
• Fundament al s of Fi nanci al Management – Van Horne and Wachowi t z
• Fi nanci al Pol i cy and Management – Van Horne, 12
t h
edi t i on.
• Fi nanci al Management – Prasanna Chandra
• Corporat e Fi nance – Bri gham and Erhardt
• Corporat e Fi nance – Ross, Wet f i el d & Jaf f er
2. 4 Quanti tat i ve Methods
1. Sci ent i f i c met hods: i nduct i on, deduct i on, t heor y, c oncept s, const r uct s,
def i ni t i ons, va r i abl es, model s, l a ws, hypot hesi s, s yl l ogi sm, l evel s of
abst r act i on. Fa l l aci es of r ea soni ng. The nat ur e of r es ear ch i n
Management , Exer ci s es i n wr i t i ng a r es ear ch pr oposa l .
2. Pri nci pl es of research desi gn: t ypes of basi c r es ear ch met hods and
sec ondar y r es ea r ch met hods, sampl i ng desi gn, mea sur ement and
measur ement scal es. Dat a col l ect i on met hods, obser vat i onal st udi es ,
exper i ment at i on. Qual i t at i ve met hods of r es ea r ch.
3. Anal ysi s and present at i on of Dat a: use of st at i st i cal t echni ques , st yl e
manual s. Exer ci s es i n wr i t i ng management r epor t s .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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4. Li near programmi ng: t ypes of l i nea r pr ogr ammi ng, si mpl ex met hod,
pr i mal and dual , s ensi t i vi t y anal ysi s , r esour c e al l ocat i on, pr oduct i on
pl anni ng, pr oduct mi x and capi t al budget i ng deci si ons usi ng sof t wa r es .
5. Transport at i on and assi gnment probl e m: s equenci ng pr obl ems,
Deci si on maki ng under r i sk and uncer t ai nt y, deci si on t r ees. MS exc el
sol ver f or al l t he above model s
Ref erences:
• Busi ness Research Met hods – Zi kmund
• Market i ng Research – Mal hot ra N. K.
• Busi ness Research Met hods – Donal d R. Coopers and Schi ndl er
• Foundat i ons of Behavi oural Research – F. N. Kerl i nger
• MLA Handbook f or Researchers – MLA Associ at i on
• APA Manual
• Soci al Research Met hods – Bryan
• Case St udy Met hod of research – Robert K Yi n
• Desi gni ng Qual i t at i ve research – Marshal l and Rossman
• Research Desi gn & Met hods – Kennet G. Bordeaux & Ot hers
• Market i ng Research wi t h SPSS – Corl Mc. Dani el & Gat es
• Market i ng Research – Churchi l & Lacobucci
2. 5 Legal Aspects of Busi ness
1. Out l i nes : Indust r i es Devel opment and Regul at i on Act ( IDRA) ,
Compet i t i on Act . For ei gn exchange management act . ( FEMA)
2. Out l i nes : c ompany La w, pr ovi si ons of Indi an Compani es Act 1956
r el at i ng t o i ncor por at i on, management and admi ni st r at i on . Fi l i ng of
r et ur ns, Remedi es a gai ns t mi smanagement and oppr es si on. Power s of
i nvest i gat i on by t he Gover nment , Issues r el at i ng t o good cor por at e
gover nanc e.
3. Out l i nes : i nt el l ect ual pr oper t y r i ght s , Pat ent s and Tr adema r ks Act ,
copy r i ght s act , geogr aphi cal appel l at i on,
4. Out l i ne s : secur i t y Mar ket La ws , Secur i t y and Exchange Boa r d of Indi a
Act ( SEBI) , Secur i t i es c ont r act act , La ws per t ai ni ng t o st ock
exchanges, SARFESI Act .
5. Out l i nes : consumer pr ot ect i on act and Inf or mat i on t ec hnol ogy act .
Ref erences:
• A Manual of Busi ness Laws – S. N. Maheshwari and S. K. Maheshwari
• Busi ness Law f or Management – K. R. Bul chandani
• Busi ness Envi ronment : Text s and Cases – Franci s Cheruni l am
• Busi ness and Corporat e Laws – S. S. Gul shan and G. K. Kapoor
• Bare Act s of respect i ve l egi sl at i ons.
2. 6 Operati ons Management
1. Operat i ons Manageme nt : pr oduct st r at egi es – Pr oduct l i f e c yc l e –
Pr oduct i ve s yst em t ypes – I mpact of t echnol ogy and or gani zat i on of
t he oper at i ons f unct i on – Requi r ement s of f or eca st i ng f or oper at i ons.
2. Pl ant Locat i on and Types of Pl ant Layout : pr oduct pl anni ng and
cont r ol – Invent or y pl anni ng and cont r ol – Mat er i a l s r equi r ement s
pl anni ng – Pl anni ng pr oduct i on i n aggr egat e t er ms.
3. Job Desi gni ng: wor k st udy and t i me st udy – St at i st i cal qual i t y cont r ol
met hods – Japanes e manuf a ct ur i ng s yst ems – Fl exi bl e manuf act ur i ng
s yst em – Oper at i ons s yst ems of t he f ut ur e.
4. Tot al Qual i t y Manageme nt : t r ends i n qual i t y management
benchmar ki ng and busi ness pr oc ess r eengi neer i ng, Kai zen – Si x Si gma
Mot or ol a s yst ems – Qual i t y cr i t er i a based on Demi ng pr i ze – Mal col m
Bal dr i ge Awa r d. Qual i t y Management Syst ems , ISO St andar ds.
5. Suppl y Chai n Management : c onc ept of SCM. Oper at i ng model f or
suppl y chai n. Managi ng t he ext er nal and i nt er na l suppl y chai n. Gl obal
SCM and sour ci ng.
Ref erences:
• Modern Product i on Management – Buf f a El wood. S, and Rakesh K.
Saren, John Wi l ey and Sons, 2003.
• Product i on and Operat i on Anal ysi s – St even Nahmas
• Cases i n Product i on / Ope rat i ons Management – K. N.
Kri shnaswamy
• The Benchmarki ng Management Gui de – Ameri can Product i vi t y
and Qual i t y Cent er, Product i vi t y Press, USA, 1993.
• Tot al Qual i t y Management – Dal e H. Best erf i el d and ot hers – Pearson
Educat i on, New Del hi , 2003.
• Tot al Qual i t y Management – Poorni ma Choudhary – Pearson Educat i on
– New Del hi , 2002.
• Tot al Qual i t y Management – Sri dhar Bhat t .
• Suppl y chai n Management t heory and pract i ces – Mohant y and
Deshmukh, Bi zt ant ra 2005.
2. 7 Management Informati on Syst ems
1. Inf or mat i on Sys t e ms : dat a vs Inf or mat i on, St r at egi c r ol e of i nf or mat i on
i n management , Or gani zat i on as an i nf or mat i on s yst em. TPS, MIS,
DSS, ESS, OAS, Net wor ki ng concept s, t el ec ommuni cat i ons net wor ks.
2. Syst e ms De vel opme nt : t he conc ept of s yst ems devel opment l i f e c yc l e
( SDLC) , Types of SDLC, Us e of f l ow char t s.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
8
3. Appl i cat i on Technol ogi es: ERP conc ept s, Evol ut i on of ERP, ERP
packages, SAP, Baan, MFG- PRO, Or ac l e, ERP Eva l uat i on, ERP and
BPR, ERP Impl ement at i on, Ext ended ERP, Cas e st udi es.
4. Web Publ i shi ng: web publ i shi ng, Types of websi t es , Web sur f i ng, E-
commer c e, B2B, B2C, C2C, E- commer c e s ecur i t y i ssues, Et hi cal i ssues
5. Pract i cal s on ERP - . Funct i onal modul es i n busi ness .
Ref erences:
• MI S – Kennet t G. Lauden and Jane P. Lauden
• MI S – James A. O’ Bri en
• MI S- C. S. V. Mur t hy
• Comput er Today – S. K. Basudev
• ERP Concept s – V. K. Garg
THIRD SEMESTER
3. 1 Project Management
1. Proj ect Manage me nt : conc ept s & key t er ms, evol ut i on of i nt egr at ed
pr oj ect management s yst em, al i gni ng pr oj ect s wi t h or gani zat i on
st r at egy, ef f ect i ve pr oj ect por t f ol i o management s yst em, pr oj ect l i f e
c ycl e, f easi bi l i t i es of pr oj ect s - di f f er ent f or ms of pr oj ect c ont r act i ng.
2. Proj ect Scope Manage me nt : def i ni ng pr oj ect scope, c r eat i ng wor k
br eak down st r uct ur e ( WBS) , pr oj ect r ol l up, pr oc es s br eak down
st r uct ur e, r esponsi bi l i t y mat r i x.
3. Proj ect Sc hedul i ng: net wor k model s, PERT & CPM usi ng s of t wa r es ,
measur i ng r i sk.
4. Proj ect Ri s k Manage me nt : c ont i ngenc y pl anni ng, schedul i ng
r esour ces, r educi ng pr oj ect dur at i on.
5. Proj ect Team Manage ment : bui l di ng hi gh- per f or mance pr oj ect t eams ,
managi ng vi r t ual pr oj ect t ea ms, pr oj ect c ont r ol pr oc ess. Per f or mance
measur ement and eva l uat i on, pr oj ect qual i t y, pl anni ng, qual i t y
assur ance, qual i t y audi t , pr oj ect cl osur e, post c ompl et i on audi t .
Ref erences:
• Pr oj ect Management – Cl i f f or d Gr a y & La r son
• The pr act i c e and t heor y of pr oj ect mana gement cr eat i ng val ue t hr ough
change – Newt on, Ri char d – 2009, Hampshi r e, Pal gr ave Pub
• Ef f ect i ve pr oj ect Management – Cl ement s, James P & Gi do Jack –
2006, NewDel hi , Cenga ge Le ar ni ng
• Pr oj ect Management : A ma nager i al appr oach – Mer edi t h, Jack. R&
Mant el Samuel . J – 2006, New Del hi , John Wi l ey & Sons
• Pr oj ect Management f or busi ness, engi neer i ng & t echnol ogy: pr i nci pl es
& pr act i c e – Ni chol as, J ohn. M & St eynl , Her mann
• Pr oj ect Management – Har vey Ma yl or – 1999, New Del hi , Macmi l l an
pub
• www. pmi . or g
3. 2 Entrepreneurshi p
1. Foundat i ons of Ent reprene urshi p: nat ur e of Ent r epr eneur shi p, s oci a l
& cul t ur al f act or s i n nur t ur i ng ent r epr eneur shi p. Inst i t ut i onal suppor t
f or pr omot i ng ent r epr eneur shi p i n Indi a, r ol e of Uni ver si t i es &
Col l eges, CSIR l abs. Cas e st udy of i ncubat i on
2. Busi ness Pl anni ng: f r om i dea gener at i on t o pr epar at i on of det ai l ed
busi ness pl ans . Exer ci s es i n pr epar at i on of busi ness pl ans.
3. Vent ure Capi t al : va l ui ng and f i nanci ng a vent ur e, st ages of vent ur e
devel opment and f i nanci ng, vent ur e capi t al f i r ms ( VC’ s ) vent ur e
expansi on st r at egi es.
4. Rural & soci al ent reprene urshi p: pot ent i al f or ent r epr eneur shi p i n
r ur a l Indi a, SHGs, mi c r o c r edi t et c. , Cas e st udi es of r ur a l &s oci al
ent r epr eneur shi p i n Indi a.
5. Ent reprene urs i n Indi a: f ami l y busi ness es, new gener at i on
ent r epr eneur s, women ent r epr eneur s.
Ref erences:
• Ent repreneurshi p – Prof . T. V. Rao
• Ent repreneurshi p – Hi sri ch & Pet er
• St ay hungry st ay f ool i sh- Rashmi Bhansal
• Ent repreneurshi p- Mat hew J Mani mal a
• I ndi as new capi t al i st – Hari sh Damodaran
• Busi ness Maharaj a’ s – Geet ha Peramal
ELECTIVE PAPERS
MARKETING
3. 3 El ect i ve MM 1: Consumer Behavi or and Market i ng
Research
1. Consumer Behavi or: i nt r oduct i on, Fact or s i nf l uenci ng consumer
behavi our , Per s onal i t y, Ps ychogr aphi cs, Fa mi l y, Soci et y, Va l ues of
per c ept i on, At t i t ude and l i f e st yl es, Di f f er ent model s of consumer
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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behavi our – Economi c, Lear ni ng, Ps ychoana l yt i ca l , Soci ol ogi ca l ,
Howar d Shet t , Ni c osi a, Webst er and Wi nd, Engel , Bl ackwel l and
Mi nar d model s.
2. Buyi ng Deci si on Maki ng Process: buyi ng r ol es, St a ges of t he deci si on
pr oc ess – Hi gh and l ow ef f or t deci si ons, Post pur chase deci si ons,
Model s of c onsumer behavi our
3. Mar ket i ng Research De si gns: t ypes of r es ea r ch desi gns, Techni ques
and t ool s of dat a col l ect i on – Scal es and measur ement , Var i ous t ypes
of dat a, Sampl i ng t echni ques , Sampl e si ze det er mi nat i on. Anal ysi s and
i nt er pr et at i on of dat a. Repor t i ng t he r es ea r ch f i ndi ngs.
4. Appl i cat i on of Quant i t at i ve Tool s i n Mar ke t i ng: deci si on maki ng
usi ng Regr essi on anal ysi s, ANOVA, Di sc r i mi nant anal ysi s, Fact or
anal ysi s, Cl ust er ana l ysi s, Mul t i - di mensi ona l sca l i ng and Conj oi nt
anal ysi s, Us e of SPSS f or dat a anal ysi s.
5. Mar ke t Research: mar ket i ng and mar ket r es ear ch, Qual i t at i ve r es ear ch,
Mar ket and sal es anal ysi s. Mot i vat i on r es ear ch, Communi cat i on
r es ear ch, Pr oduct , Pr i ci ng and Di st r i but i on r es ear ch.
Ref erences:
• Market i ng Research – R. Nargundkar
• Consumer Behavi our – Schi f f man and Kanuk
• Market i ng Research – Tul l , Green and Hawki ns
• Busi ness Research Met hods – Zi kmund
• Market i ng Research – N. K. Mal hot ra
• Market i ng Research – Parashuraman, Grewal
• Consumer Behavi our – Hoyer Mac I nni s
3. 4 El ect i ve MM 2: Sal es and Logi sti cs Management
1. Sal es Manage ment : obj ect i ves of sa l es mana gement , Per s onal s el l i ng
pr oc ess, Devel opi ng per s ona l s el l i ng st r at egi es. Or gani zi ng t he sa l es
f or c e – Types of sal es or ga ni zat i ons – Det er mi ni ng t he ki nd of sal es
f or c e and Si ze of t he sa l es f or ce. Qual i t i es of sal es execut i ves .
2. Managi ng t he Sal es Force: ef f ect i ve Rec r ui t i ng, Sel ect i ng and Tr ai ni ng
t he sal es f or c e. Ti me and t er r i t or y mana gement , Sal es t er r i t or i es and
Sal es Quot as – Compensat i ng sa l es f or c e, Mot i vat i ng t he sal es f or c e –
Cont r ol l i ng t he sa l es f or ce –Eva l uat i ng t he sa l es f or ce.
3. Ret ai l i ng and Whol esal i ng: non- st or e r et ai l i ng, E- t ai l i ng, Di r ec t
mar ket i ng, Tel e mar ket i ng, Mar ket i ng on t he net , Emer gi ng t r ends i n
r et ai l i ng &whol esa l i ng.
4. Di st ri but i on and Logi st i cs Manage ment : desi gn of di st r i but i on
channel , St r uct ur e and Channel management . Component s of l ogi st i c s
– i nbound and out bound l ogi st i cs, key l ogi st i cs ac t i vi t i es vi z. ,
Cust omer s er vi c es - Invent or y management – Mat er i al handl i ng –
Communi cat i on – Or der pr oc essi ng, Packagi ng – Tr a f f i c and
t r anspor t at i on – War ehousi ng and st or a ge.
5. Logi st i cs St rat egy: l ogi st i cs i nf or mat i on s yst em, Or gani zi ng f or
ef f ect i ve l ogi st i cs, Impl ement i ng l ogi st i cs st r at egy – Comput er
packages used i n l ogi st i cs. Ret ai l i ng and whol esa l i ng, sal es and
l ogi st i cs f or r ur a l mar ket s.
Ref erences:
• Sal es Management – Deci si ons, St rat egi es and Cases – Ri chard R.
St i l l , Edward W. Cundi f f and Noman A. P. Govani
• Prof essi onal Sal es Management – R. E. Anderson, Joseph F. Har, Al an
J. Bash
• Market i ng Channel s – Loui s W. St ern, Adel I . ER – Ansary, T.
Coughl an
• Fundament al s of Logi st i cs Management – M. Lambert , James R. St ock,
M. El i ram
• Logi st i cs Management – Donal d J. B. and D. J. Cl oss
• Logi st i cs and Suppl y Chai n Management – Mart i n Chri st opher
• Sal es Management – Anal ysi s and Deci si ons Maki ng – Thomas N.
I ngram
• Managi ng Suppl y Chai n – J. L. Gat t orn and D. W. Wal di s
3. 5 El ect i ve MM 3: Adverti si ng and Sal es Promoti on
Management
1. Promot i on Mi x: el ement s of mar ket i ng pr omot i on mi x, Adver t i si ng,
Publ i ci t y, Per sona l s el l i ng, Publ i c r el at i ons and Sal es pr omot i on,
Det er mi nant s of pr omot i on mi x.
2. Advert i si ng: t ypes of adver t i s ement , adver t i s e abi l i t y and adver t i si ng
ai ds, Adver t i si ng pl anni ng and deci si on maki ng.
3. Advert i si ng Campai gn Pl anni ng: set t i ng adver t i si ng goa l s and
obj ect i ves , The DAGMAR Appr oach. Messa ge st r at egi es and t act i cs ,
Cr eat i ve appr oaches, Copywr i t i ng and t est i ng, Adver t i si ng copy desi gn
and communi cat i on st r at egy, Copy- vi sua l i zat i on l a y out , Adver t i si ng
appeal s and t hemes, Cl as si f i cat i on of adver t i s ement copi es, Ess ent i al s
of a good copy. Exer ci s es i n dr af t i ng adver t i s ement c opy.
4. Advert i si ng Me di a: t ypes of medi a, medi a pl anni ng and schedul i ng,
Adver t i s ement budget s, a ppr oaches t o adver t i si ng, budget i ng.
Measur i ng adver t i si ng ef f ec t i veness. Adver t i si ng st r at egi es f or r ur a l
mar ket s.
5. Advert i si ng Agenci es: pr of i l e of maj or adver t i si ng agenci es i n Indi a
and abr oad, Rur al adver t i si ng, s oci al adver t i si ng, et hi cs i n adver t i si ng,
adver t i si ng st andar ds counci l of Indi a ( ASCI) .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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Ref erences:
• Advert i sement and Promot i on – Bel ch and Bel ch
• Advert i si ng – Aaker and Bat hra
• Advert i si ng Management – Chunawal l a
• Advert i si ng Management – Wri t e and Zi egl er
• Cont emporary Advert i si ng – Wi l l i ams Arens
• Advert i si ng Management – Raj eev Bat ra, John G. Myer, Davi d Aker
• Advert i si ng Pl anni ng & I mpl ement at i on – Sangeet a Sharma & Raghuvi r
Si ngh
• Advert i si ng Pri nci pl es and Pract i ce – Wel l s, Mori at ry, Burnet t
• Advert i si ng Management – Jai shri Jet hwanry, Shrut hi Jai n
• Market i ng Communi cat i on – Dahl en
FINANCE
3. 3 El ect i ve FM 1: Advanced Capi tal Budget i ng
1. Cash Fl ow Measure ment : dependence and i ndependence of cash f l ows
i n eva l uat i ng pr oj ect s, Measur es of r i sk and r et ur ns, Inf l at i on i n
capi t al budget i ng, Rea l vs nomi nal di scount r at es, Bi a s i n cash f l ow
est i mat es, Tot al r i sk f or mul t i pl e i nvest ment . Measur i ng cash f l ow f or
acqui si t i on. Use of Exc el f or est i mat i ng cash f l ows & deci si on maki ng.
2. Ranki ng Proj ect s : NPV vs IRR Conf l i ct s, Fi sher ’ s r at e of i nt er s ect i on,
Mul t i pl e IRRs, MIRR, Opt i mal deci si on under capi t al r at i oni ng
3. Real Opt i ons i n Capi t al Invest ment : t ypes of opt i ons – expansi on,
Abandonment and post ponement .
4. Proj ect Ri s k Anal ysi s : t echni ques f or measur i ng s t and al one r i sk –
Sensi t i vi t y anal ysi s, Sc enar i o anal ysi s and Si mul at i on
5 Fi nanci ng Deci si ons : s our c es of l ong- t er m f i nances f or a pr oj ect .
Leasi ng – Types of l eas es, s t r uct ur i ng of l ea s e r ent al s a nd eval uat i on
of l eas e.
3. 4 El ect i ve FM 2: Advanced Capi tal St ructure Theori es
1. Empi ri cal Perspect i ve s on t he Fi nanci al Charact eri st i cs: ana l ysi s of
composi t e cash f l ows, Lever a ge, Owner shi p st r uct ur es, ROE, P/ E
r at i os, Di vi dend pa yout , Di vi dend yi el ds, and ot her f i nanci al
char act er i st i cs of Sens ex and Ni f t y f i r ms.
2. Pri nci pal Agent Conf l i ct and Fi nanci al St rat egi es: i nt r oduct i on,
Li mi t ed l i abi l i t y and t he s epar at i on of owner shi p and cont r ol , r ol e of
management wi t h di f f us e owner shi p. Cl assi c di r ect i ve t o management ,
ext ended st akehol der s, Conf l i ct s of i nt er est , Cont r act s and a r evi sed
di r ect i ve.
3. Inf ormat i on Asymme t ry and t he Mar ke t s f or Corporat e Securi t i es :
i nt r oduct i on, Theor i es of t he ef f ect s of i nf or mat i on as ymmet r y,
Val uat i on of t r aded equi t y under as ymmet r i c i nf or mat i on, Inf or mat i on
as ymmet r y and t he Qua l i t y of t he ma r ket f or a f i r m’ s equi t y, opt i mal
owner shi p st r uct ur e.
4. Leverage Deci si on: i nt r oduct i on, Cor por at e and per s ona l t axat i on,
Modi f yi ng MM pr oposi t i ons t o account f or c or por at e t axes, Tr adi t i onal
t r ade- of f t heor y, Agenc y t heor y and l ever a ge deci si on, As ymmet r i c
i nf or mat i on and l ever a ge, bal anci ng agenc y cost s wi t h i nf or mat i on
as ymmet r y.
5. The Fi r m’ s Envi ronment , Gover nance, s t rat egy, operat i on and
f i nanci al st ruct ure- f i r m’ s busi ness envi r onment , oper a t i on st r uct ur e,
f i nanci al st r uct ur e, r i sk per f or manc e and cont i ngenci es, empi r i ca l
anal ys es of r i sk.
3. 5 El ect i ve FM 3: Port fol i o Management
1 Mar ke t ef f i ci ency: r andom wa l k and t he ef f i ci ent ma r ket hypot hesi s,
Empi r i cal t est i ng of Ef f i ci ent Mar ket Hypot hesi s ( EMH) . Por t f ol i o
Theor y – Capi t al al l ocat i on bet ween t he r i sky ass et and t he r i sk f r ee
asset , Opt i mal r i sky por t f ol i os - Mar kowi t z model Vs St ochast i c
Domi nance Ana l ysi s ( SDA) , Equi l i br i um i n capi t al mar ket s – Capi t al
asset pr i ci ng model , Index model s and Ar bi t r a ge pr i ci ng t heor y and
mul t i f act or model s of r i sk and r et ur n.
2 Fi xed I ncome Sec uri t i es : bond Pr i ces and yi el d –Bond Char act er i st i cs
and Types, Bond Pr i ci ng, Bond yi el d, Ter m St r uct ur e of Int er est r at e,
Int er est r at e r i sk- i nt er est r at e s ensi t i vi t y, dur at i on, c onvexi t y and
i mmuni zat i on.
3 Fundament al Anal ysi s : ec onomi c anal ysi s , Indus t r y anal ysi s,
Company anal ysi s, For eca st i ng company ear ni ngs, Val uat i on of
compani es,
4 Techni cal Anal ysi s: mar ket i ndi cat or s, For ecast i ng i ndi vi dual st ock
per f or manc e, Techni ques, Types of char t s, Dow t heor y, Rel at i ve
st r engt h, Cont r a r y opi ni on, Movi ng aver age, Conf er enc e i ndex,
Tr adi ng vol ume, Concept of dept h, br eadt h and r esi l i ence of t he
mar ket .
5 Act i ve Port f ol i o Management : por t f ol i o per f or mance eva l uat i on –
measur i ng i nvest ment r et ur n, convent i onal t heor y of per f or manc e
eval uat i on, M
2
and T
2 ,
mar ket t i mi ng, per f or manc e at t r i but i on
pr oc edur es, st yl e anal ysi s and mor ni ng st ar ’ s, r i sk adj ust ed r at i ng.
Act i ve por t f ol i o c onst r uct i on usi ng Tr eynor – Bl ack model
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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HUMAN RESOURCE MANAGEMENT
3. 3 El ect i ve HRM 1: Human Resource Devel opment
1. Human Resource Devel opme nt : sub s yst ems of HRD & OD, HRM and
HRD, Emer gi ng t r ends i n HRD, HRD i n IT i ndust r y, publ i c sect or ,
gover nment or gani zat i ons, a nd NGOs.
2. Perf ormance Manage me nt : t r adi t i onal and moder n t echni ques, Open
Appr ai sa l – Ident i f i cat i on of Key Per f or manc e Ar eas and Key Resul t
Ar eas – Manager i a l appr ai sal – Et hi cal i ssues i n per f or mance
appr ai sal . Pot ent i al appr ai sal , Feedback mechani sms, Per f or manc e
management and car eer devel opment . Bi - di r ect i onal per f or manc e
management .
3. Ment ori ng, Coachi ng & Empl oyee Counsel i ng Servi ces : nat ur e
ment or i ng and coachi ng, Coachi ng t o i mpr ove poor per f or mance,
Ef f ect i veness of c oachi ng, Need f or empl oyee couns el i ng pr ogr ams,
Component s & Char act er i st i cs, Issues i n empl oyee couns el i ng.
4. Career Pl anni ng and Devel opme nt : meani ng and pr oc ess – Car eer
pat h, Car eer wi dt h and Lengt h – Successi on pl anni ng – Car eer
Devel opment .
5. Learni ng and devel opment i n knowl edge set t i ng: l ear ni ng i n a
knowl edge envi r onment , cr eat i ng a hol i st i c devel opment al appr oach,
devel opi ng soci a l capi t al , devel opi ng knowl edge l eader shi p
capabi l i t i es, pr oj ect - based l ear ni ng, wor ki ng wi t h t echnol ogy, bui l di ng
a compr ehensi ve knowl edge devel opment st r at egy, pl anni ng f or
i ndi vi dual devel opment .
Ref erences:
• Human Resource Devel opment –Randy L. Desi mone, Jon M. Werner &
Davi d M. Harri s.
• Desi gni ng and Managi ng Human Resource Syst ems – Pareek, Udai and
Rao T. V.
• Recent Experi ence i n Human Resource Devel opment – Rao T. V. and
Perei ra, D. H.
• Perf ormance Apprai sal – Theory and Pract i ce – Rao T. V.
• Ef f ect i ve Human Resource Devel opment – Neal E. Chal of skey,
Carl ene Rei nhart .
• Human Resource Management – Sat yadi an S. Mi rza
• Knowl edge Management – Shel da Debowski – John Wi l ey, I ndi a
publ i cat i ons.
3. 4 El ect i ve HRM 2: Organi zati onal Change and
Devel opment
1. Organi zat i onal Change: pl anned or gani zat i ona l change, Change a gent s,
Dynami cs of r esi st ance t o change, Pl anned change. Qual i t y wor k l i f e.
2. Organi zat i on Devel opment : hi st or y of Or gani zat i on, Devel opment –
Val ues – Assumpt i ons – Bel i ef s i n or gani zat i on devel opment .
3. Theory and Manage ment of Organi zat i on Devel opme nt : f oundat i ons of
or gani zat i on devel opment – Managi ng t he or gani zat i on devel opment
pr oc ess – Act i on r es ea r ch and or gani zat i on devel opment .
4. Organi zat i on De vel opment Int er vent i on: t ea m i nt er vent i on – Int er -
gr oup and t hi r d par t y pea cemaki ng i nt er vent i on – Compr ehensi ve
i nt er vent i on – St r uct ur al i nt er vent i ons – Tr ai ni ng exper i ences.
5. Key Consi derat i ons and Iss ues : i s sues i n consul t ant – Cl i ent
r el at i onshi ps – Syst em r ami f i cat i ons – Power , pol i t i cs and or gani zat i on
devel opment – Res ear ch i n or gani zat i on devel opment
Ref erences:
• Organi zat i on Devel opment – Franch and Bel l ;
• Organi zat i on Behavi our – Fred Lut hans
• Human Behavi our at Work – Kei t h Davi s; Organi zat i onal Desi gn f or
Excel l ence – Khandawal l a
• Organi zat i onal i nt el l i gence – Si l ber Kearny
• The dance of change – Pet er Senge and ot hers
• The f i f t h di sci pl i ne – Pet er Senge
3. 5 El ect i ve HRM 3: Trai ni ng and Devel opment
1. Trai ni ng: i nt r oduct i on, I mpor t ance of t r ai ni ng, Adva nt ages of t r ai ni ng,
Tr ai ni ng chal l enges, Changi ng wor kpl ace and wor kf or c e, Tr ai ni ng as a
sub s yst em of HRD, Lea r ni ng envi r onment , Inst r uct i onal desi gn,
Lear ni ng out comes, Feedba ck, Condi t i ons of t r ansf e r , Conver t i ng
t r ai ni ng obj ect i ves t o t r ai ni ng pl an.
2. Trai ni ng Needs As sess ment ( TNA) : met hods of TNA, Or gani zat i ona l
suppor t f or TNA, Or gani zat i ona l anal ysi s – Speci f yi ng goa l s,
Ident i f yi ng c onst r ai nt s, Res our c e anal ysi s, Lear ni ng pr i nci pl es,
Tr ai ni ng enhancement , Tr ai nee char act er i st i cs.
3. Trai ni ng Del i very: t r adi t i onal vs Moder n met hods, SDLP, Si mul at ed
wor k set t i ngs, DLP, CD ROM, Int er act i ve Mul t i medi a, Web- bas ed
i nst r uct i ons, Int el l i gent Tr ai ni ng Syst em ( ITS) , Vi r t ual Rea l i t y
Tr ai ni ng ( VRT) .
4. Trai ni ng Eval uat i on: c r i t er i a, Eva l uat i on of c r i t er i a, Di mensi ons of
cr i t er i a, Use of exper i ment al desi gns, Quasi exper i ment al desi gns,
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
12
Ut i l i t y c onser vat i ons, Indi vi dual di f f er ence model s, Cont ent val i di t y
model , St at i st i cal met hod.
5. Trai ni ng Int ervent i ons : l ear ni ng Exper i ence and Bui l di ng Or gani zat i on
Capabi l i t y, Empl oyee capabi l i t y, Appr ent i ceshi p, Vest i bul e, Embedded
t r ai ni ng, Team bui l di ng, cr os s and Int er - posi t i onal t r ai ni ng,
Leader shi p t r ai ni ng.
Ref erences:
• Trai ni ng i n Organi zat i on – Irwi n L. Gol dst ei n, J. Kevi n Ford.
• Ef f ect i ve Trai ni ng: Syst em St rat egi es & Pract i ces – P Ni ck Bl anchard
James W Thacker.
• Trai ni ng For Organi zat i onal Transf ormat i on – Rol f P Lynt on Udai
Pareek.
• The Trai ners port abl e ment or – Gargul o & Ot hers
INTERNATIONAL BUSINESS
3. 3 El ect i ve IB 1: Internat i onal Economi cs
1. Theori es of Int ernat i onal Trade: t he l a w of c ompar at i ve advant age,
t he st andar d t heor y of i nt er nat i onal t r ade, f act or s endowment and t he
Hecksher - Ohl i n t heor y.
2. De mand & Suppl y Anal ysi s: i nt r oduct i on, t he equi l i br i um r el at i ve
commodi t y pr i c e wi t h t r ade - par t i al and gener a l equi l i br i um anal ysi s,
r el at i onshi p bet ween gener a l and par t i al equi l i br i um anal ys es, of f er
cur ves, t he t er ms of t r ade and gai ns.
3 Economi es of Scal e: i nt r oduct i on, i mper f ect compet i t i on and
i nt er nat i onal t r ade, t r ade ba sed on dynami c t echnol ogi c al di f f er enc es,
cause of t r anspor t at i on, i ndust r y l ocat i on, envi r onment a l st andar ds and
i nt er nat i onal t r ade.
4. Economi c Growt h and Int ernat i onal Trade: gr owt h f act or s of
pr oduct i on, t echni cal pr ogr ess, gr owt h and t r ade i n sma l l c ount r y and
l ar ge c ount r y per spect i ve, ef f ect and eva l uat i on, t r ade changes.
5. Trade Modes: modes, det er mi nant s, f or ei gn i nvest ment s – FDI, FPI,
FDI on nat i onal t r eat ment f a ct or . Het er ogenei t y i n i nt er nat i onal t r ade,
Indi a i n t he gl obal s et t i ng and gl obal i zat i on of Indi an busi ness.
Ref erences:
• Domeni c Sal vat or – I nt ernat i onal Economi cs
• Paul R. Krugman and Obst f el d. M – I nt ernat i onal Economi cs, 3
r d
Edi t i on, Harper Col l i ns Pub. , 1994
• Buckl ey, Adri an – Mul t i nat i onal Fi nance, New York, Prent i ce Hal l
I nc. m 1996.
• I nt ernat i onal Economi cs – Robert J. Carbaugh 2008.
• I nt ernat i onal Economi cs – Theo. S. Ei cher, John H. Mut t i and Mi chel l e
H. Tumovsky- 2009
• I nt ernat i onal Economi cs – Gl obal Market s and compet i t i on – Henry
Thompson, 2006
3. 4 El ect i ve IB 2: Internat i onal Trade Pol i cy
1. Overvi ew of Int ernat i onal Trade: i nt r oduct i on, devel opment ,
oper at i ng f act or s, f act or s l eadi ng t o gr owt h i n i nt er nat i onal t r ade and
eval uat i on.
2. Trade Rest ri ct i ons : par t i al equi l i br i um anal ysi s and ef f ect s of t ar i f f s,
t heor y of t a r i f f st r uct ur e – t he r at e of ef f ect i ve pr ot ect i on,
gener a l i zat i on and eval uat i on t heor y of ef f ect i ve pr ot ec t i on, gener a l
equi l i br i um anal ysi s of t ar i f f i n smal l and l ar ge count r y per spect i ve,
opt i mum t ar i f f .
3. Non- t rade Barri ers and Prot ect i oni s m: i nt r oduct i on- i mpor t quot as -
ot her non- t ar i f f bar r i er s and new pr ot ect i oni sm- t he pol i t i cal economy
of pr ot ect i oni sm- st r at egi c t r ade and i ndust r i al pol i ci es, t he Ur ugua y
r ound and out st andi ng t r ade pr obl ems.
4. Economi c Int egrat i on - Cust om uni ons and f ree t rade areas: t r ade
cr eat i ng cust om uni ons, t r ade di ver si ons, t heor y of s econd best and
ot her st at i c wel f ar e ef f ect s of cust om uni ons - dynami c ef f ect s f r om
cust om uni on, anal ysi s of economi c i nt egr at i on- EUFTA, NAFTA,
at t empt s at economi c i nt egr at i on among devel opi ng count r i es,
t r ansi t i on ec onomi es and emer gi ng ec onomi es.
5. Int ernat i onal Trade & Economi c Devel opment : r egul at i ons, f r ee
t r ade, pr ot ect i on, det er mi nant s, FDI r egul at i ons, cur r enc y
conver t i bi l i t y r egul at i ons, r egul at i ons of f or ei gn t r ade a nd
i mpl ement at i on i n Indi a, i mpor t ance and t er ms of t r ade t o
devel opment , expor t i nst abi l i t y, i mpor t subst ut i on/ expor t or i ent at i on,
cur r ent pr obl ems f aci ng devel opi ng count r i es.
Ref erences:
• I nt ernat i onal Trade Pol i cy – A cont emporary anal ysi s – Ni gel
Gol mwade
• I nt ernat i onal Trade and Trade Pol i cy – Et hanan Hel pman
• I nt ernat i onal Trade Pol i cy – A devel opi ng count ry perspect i ve aut hor:
Di l i p K. Das
• I nt ernat i onal Trade Pol i cy f or Technol ogy Transf er – Yi Shi n Tang,
2009
• I nt ernat i onal Trade Pol i cy – Fredi ck Vi ct or Meyer – 1978
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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3. 5 El ecti ve IB 3: Export – Import Procedures &
Documentat i on
1. Int er nat i onal Trade Pol i cy Framewor k: r egul at i ons f or Int er nat i ona l
t r ade, l ega l aspect s of expor t s – i mpor t s c ont r act , exi m pol i c y of Indi a.
2. Export Trade Procedures & Document at i on: expor t pr oc edur es,
pr eshi pment i nspect i on pr oc edur e, expor t document at i on, ECGC
r el evances, i ncent i ves, el i gi bi l i t y cr i t er i a, per f or manc e eva l uat i on,
sel f - c er t i f i cat i on pr oc edur es, conces si ons and pr omot i onal advant ages.
3. Export Promot i on Measures i n Indi a: expor t pr omot i on or gani zat i ons,
r ol e of gover nment agenci es , STC, MNC/ TNC’ s i n pr omot i ng expor t s
and eva l uat i on of i t s i mpact on BOP.
4. Import Trade Procedures & Docume nt at i on: r est r i ct i ons, r ol e and
r el evance of gover nment i nt er vent i ons, measur ement of i mpor t par i t y
on GDP.
5. Rol e of Int ernat i onal Tradi ng Cent er i n E- commer ce: comput at i onal
anal ysi s of Indi a’ s expor t i mpor t l ogi st i cs and si mpl i f i cat i on of
pr oc edur al f or ma l i t i es and r equi r ement s.
Ref erence:
• Desai . H. B – I ndi an Shi ppi ng Perspect i ves, Del hi , Anupam
Publ i cat i ons, 1988
• Government of I ndi a handbook of I mport – Export Procedures
• Paras Ram – Export : What , Where and How, Del hi , Anupam Pub. ,
1995.
• Export Management – Bal agopal
• Export I mport Procedures – Thomas E. Johnson
• New I mport Export Pol i cy & Handbook of Procedures - Nabhi
• I nt ernat i onal Trade & Expor t Management – Franci s Cheruni l am
INFORMATION SYSTEMS
3. 3 El ect i ve IS 1: System Anal ysi s and Desi gn
1. Syst e m Anal ysi s Fundament al s and t he Modern Syst e ms Anal yst :
i nt r oduct i on t o s yst ems a nal ysi s and desi gn, i nf or mat i on s yst em
component s, t ypes of busi ness i nf or mat i on s yst ems, or gani zat i onal
st r uct ur e. Syst ems devel opment t echni ques and t ool s, t he SDLC, t he
s yst ems ana l yst posi t i on.
2. Inf ormat i on Requi re ment s Anal ysi s: s yst ems pl anni ng, pr el i mi nar y
i nvest i gat i on, t he i mpor t anc e of st r at egi c pl anni ng, a f r ame wor k f or
s yst ems devel opment , i nf or mat i on s yst em pr oj ect s, eval uat i on of
s yst ems r equest s, st eps i n pr el i mi nar y i nvest i gat i on.
3. Syst e ms Anal ysi s Process: r equi r ement s model i ng, s yst em devel opment
met hods, model i ng t ool s and t echni ques, s yst ems r equi r ement
checkl i st , f act –f i ndi ng, i nt er vi ews, ot her f act - f i ndi ng t echni ques,
document at i on. Dat a and pr oc es s model i ng- DFDs, dat a di ct i onar y,
pr oc ess desc r i pt i on t ool s, l ogi ca l vs. physi cal model s. Obj ect
model i ng- obj ect - or i ent ed t er ms and concept s, obj ect s and cl ass es.
4. The Desi gn Process and i t s Es sent i al s: eval uat i ng s of t war e
al t er nat i ves, st eps i n eva l uat i ng and pur chasi ng sof t war e packages ,
t r ansi t i on t o s yst ems desi gn, pr ot ot ypi ng. Us er i nt er f a ce, i nput and
out put desi gn, us er i nt er f ace desi gn. Syst ems i mpl ement at i on -
appl i cat i on devel opment , st r uct ur ed appl i cat i on devel opment , obj ect
or i ent ed appl i cat i on devel opment , t est i ng t he appl i cat i on,
document at i on, management appr oval , i nst al l at i on and eval uat i on,
t r ai ni ng, dat a conver si on, s yst ems suppor t – user suppor t act i vi t i es,
mai nt enance act i vi t i es, s yst ems obs ol esc ence.
5. Cross Li f e Cycl e Act i vi t i es and Ski l l s : pr oj ect and pr oc ess management
t echni ques, f act f i ndi ng and i nf or mat i on gat her i ng, f easi bi l i t y and
cost - benef i t anal ysi s, j oi nt appl i cat i on devel opment , i nt er per s onal
ski l l s and communi cat i ons.
Ref erences:
• Jef f rey L. Whi t t en and Lonni e D. Bent l ey – Syst ems Anal ysi s and Desi gn,
Tat a McGraw Hi l l
• Shel l y, Gary b. , Cashman, Thomas J and Rosenbl at t , Harry J: Syst e ms,
Anal ysi s and Desi gn, Thomson
• Kendal l and Kendal l , Syst ems Anal ysi s and Desi gn, PHI
• Len Fert uck – Syst ems Anal ysi s and Desi gn wi t h Modern Met hods –
B&E Tech
• Sat zi nger, John W. Jackson, Robert B. Burd, St e phen D, Syst ems
Anal ysi s and Desi gn i n A changi ng worl d, Thomson
3. 4 El ect i ve IS 2: Software Engi neeri ng Management
1. The Product and t he Process: an over vi ew of s yst em engi neer i ng,
anal ysi s c oncept s and pr i nci pl es, anal ysi s model i ng, desi gn concept s
and pr i nci pl es, desi gn met hods, desi gn f or r ea l t i me s yst ems.
2. Sof t ware Li f e Cycl e Model s: sof t wa r e r equi r ement , sof t wa r e desi gn,
conf i gur at i on management .
3. Sof t ware Met ri cs: s of t wa r e pr oc ess and pr oj ect met r i cs, t echni cal
met r i cs f or s of t wa r e. Pr oj ect pl anni ng and management : Pr oj ect
management c oncept s, pr oj ect schedul i ng and t r acki ng, sof t war e
pr oj ect pl anni ng.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
14
4. Ri s k Manage ment , Qual i t y Ass urance: qual i t y ver i f i cat i on and
val uat i on, t est i ng.
5. Obj ect Ori ent e d Concept s: f or ma l Met hods, Sof t war e r eengi neer i ng
and sof t wa r e t ool s.
Ref erences:
• Roger S. Pressman: Sof t ware Engi neeri ng – A Pract i t i oner’ s Approach
– Tat a Mc Graw Hi l l – I V edi t i on.
• Ki eron Conway, Sof t ware Proj ect Management : From concept t o
depl oyment , Wi l ey Dreamt ech Press
• Sommervi l l e, I an: Sof t ware Engi neeri ng, Addi son Wesl ey
• S. A. Kel kar, Sof t ware Proj ect Management , PHI
• Carl o Ghezzi , Mehdi Jazayeri , Di no Mandri ol i – Fundament al s of
Sof t ware Engi neeri ng – PHI
3. 5 El ect i ve IS 3: Data Management Techni ques
1. Dat abase Concept s, Schemas, Model s, Ar chi t ect ur es, Pr oduct s,
Feat ur es, OOAD, OOPS, OLAP, OLTP.
2. Ext r act i on, Tr ansf or mat i on and Loadi ng ( ETL) , ETL Concept s and
Tool s i n mar ket , Dat a war ehousi ng, Dat a Mi ni ng, Dat aMar t ,
Dat aSt or age Met hods.
3. Busi ness Int el l i gence, Tool s and Met hods.
4. St r uct ur e, Desi gn, Devel opment and Managi ng Cor por at e Inf or mat i on
Syst ems ( CIS) .
5. Dat a Secur i t y Management and Cont r ol .
Ref erences:
• The Dat a Warehouse ETL Tool ki t : Pract i cal Techni ques f or Ext ract i ng,
Cl eani ng by Ral ph Ki mbal l and Joe Casert a
• ETL St rat egy f or t he Ent erpri se. . by Sandesh Gawande
• Busi ness I nt el l i gence: A Capabi l i t y Mat uri t y Model By Dorot hy Mi l l er
• I nt roduct i on t o Busi ness I nt el l i gence By Jorg Hart enauer
• Dat abase Management : An Organi zat i onal Perspect i ve by Ri chard T.
Wat son
• Dat abase Syst ems Desi gn, I mpl ement at i on, and Management by Pet er
Rob and Carl os Coronel
• Modern Dat abase Management ( 5t h Edi t i on) by Fred R. McFadden,
Jef f rey A. Hof f er and Mary B. Prescot t
• Devel opi ng Qual i t y Compl ex Dat abase Syst ems: Pract i ces, Techni ques
and Technol ogi es by Shi rl ey A. Becker
• St rat egi c securi t y management : a ri sk assessment gui de f or deci si on
makers By Kari m H. Vel l ani
• The best damn I T securi t y management book peri od By Susan Snedaker
• I nf ormat i on Securi t y Management wi t h I TI L, Vol ume 3 By Jacques A.
Cazemi er, Paul Overbeek, Louk Pet ers
I T governance: a manager' s gui de t o dat a securi t y and BS 7799/ I SO 17799
By Al an Cal der, St eve Wat ki ns
TOURISM AND TRAVEL MANAGEMENT
3. 3 El ect i ve TTM 1: Touri sm Management
1 Organi sed Travel : def i ni ng Tour i st & Tour i sm vi z: i nbound,
out bound, domest i c, mai nt enance of t our i s m pr oduct s , Al t er nat i ve
t our i sm, Mass t our i sm, Speci al i nt er est t our i sm.
2 It i nerary Devel opment : i nt r oduct i on, meani ng and def i ni t i on, t ypes of
i t i ner ar i es, how t o devel op an ef f ect i ve i t i ner a r y, f unct i ons of t our
manager s and pl anni ng t ool s f or an i t i ner a r y.
3 Tour Pac kagi ng Management : c oncept , or i gi n and devel opment of
Tour packagi ng, Types of Tour , Component of a St andar d Package
Tour , Fact or s a f f ect i ng Tour For mul at i on, Tour Desi gni ng Pr oc ess,
Si gni f i cance of Package Tour , Tour Br ochur e.
4 Travel Agency Mar ket i ng: mar ket i ng Concept , uni que f eat ur es of
Tr avel Mar ket i ng, Si gni f i cance of Tr avel Agenc y mar ket i ng,
Devel opi ng a Tour Mar ket i ng Pl an, Mar ket i ng St r at egy of Inbound &
Out bound t our s.
5 Travel Formal i t i es i n I ndi a: vi sa – Requi r ement s – Types of vi sa s –
Cur r enc y r egul at i ons – cust om f or ma l i t i es – Di f f er ent t ypes of t axes.
Rest r i ct ed and Pr ot ect ed ar ea s – t ypes of r est r i ct i ons, Hea l t h
Regul at i ons.
Ref erences:
• Market i ng Management f or Travel & Touri s m – Nel son Thr ones
• I nt roduct i on t o Touri sm & Hot el I ndust ry – Zul f i kar, SPD
• Mi l l and Morri son, ( 1992) , The Touri sm Syst em: An I nt r oduct ory Text ,
Prent i ce Hal l .
• Cooper, Fl et cher et al , ( 1993) , Touri sm Pri nci pl es and Pract i ces,
Pi t man.
3. 4 El ect i ve TTM 2: Eco Touri sm
1. Int roduct i on t o Eco Touri s m: def i ni t i on, Concept , Gr owt h & Pr i nci pl es
Emer gi ng Conc ept s : Ec o / r ur al / a gr i / f a r m / gr een / wi l der ness /
count r ysi de / speci a l i nt er est t our i sm.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
15
2. Touri sm: envi r onment al Rel evance; Ec o – t our i s m i n 3
r d
Wor l d
Count r i es – Pr obl ems, pr ospect s f or sust ai nabi l i t y
3. Concept of carryi ng capaci t y: ec o – t our i sm as a wor l d wi de
phenomena.
4. Concept and pl anni ng of eco – t ouri s m dest i nat i ons : devel opi ng and
i mpl ant i ng Eco t our i sm gui del i nes f or wi l d l ands and nei ghbour i ng
communi t i es.
5. Eco – t ouri sm and communi t y de vel opme nt : conf er ence, convent i on &
decl a r at i on r el at ed t o envi r onment s
Ref erences:
• Gl obal Eco Touri sm – Prabhas Chandra – Kani skha Publ i cat i on
• Codes – Prot ocol & Chart er
• I nt ernat i onal Eco Touri sm Envi ronment – Pr obhas Chandra – Kani skha
Publ i cat i on
• Travel & Touri sm – Cot t man – VNR
• Touri sm Syst em – I ndt roduct ory Text – Mi k & Morri von
• Touri sm & Sust ai nabi l i t y – Mowf ort h – Rout h Udge
3. 5 El ect i ve TTM 3: Hospi tal i ty Management
1. Touri s m & Accommodat i on: i nt r oduct i on t o hot el s, Ac commodat i on
Indust r y, Types, Evol ut i on of l odgi ng i ndust r y, Need, Impor t ance, r ol e
of hot el s, FHRAI, St ar Hot el s and c l assi f i cat i on. Int er nat i ona l
Scenar i os and t r ends.
2. Hot el Indus t ry i n Indi a: evol ut i on, Di f f er ent gr oups of hot el s i n
Indi a, Hot el Gr oups ITDC – r ol e, i mpor t anc e, ASHOKA gr oup,
WELCOME gr oup, Taj Gr oup – r ol e i n Indi an Tour i sm
3. Front Of f i ce Management & House Keepi ng: i nt r oduct i on t o Fr ont
Of f i ce Depa r t ment , Advant ages, For ma l i t i es and f or mat s, t ypes of
r ooms and pl ans. Or gani zat i on char t and dut i es and r es ponsi bi l i t i es,
Qual i t i es of a f r ont - of f i c e st af f – Int r oduct i on t o Hous ekeepi ng,
i mpor t ance of hous ekeepi ng depar t ment , Or gani zat i onal char t and t he
dut i es and r esponsi bi l i t i es. Cl eani ng – di f f er ent equi pment s & agent s,
Dai l y r out i ne s yst ems, Laundr y, Li nen & Uni f or m, Int er i or Dec or at i on
& f aci l i t i es, Speci a l dec or at i ons.
4. Food & Beverage Servi ce : i nt r oduci ng t o f ood & bever a ge s er vi c e,
t ypes of s er vi c es, or gani zat i onal char t s and dut i es, Menus, Idea about
Bever ages – Al c ohol i c & Non Al cohol i c. Food Pr oduct i on –
Int r oduct i on, Hi er a r chy, Idea about di f f er ent cui si nes – nat i onal and
i nt er nat i onal , speci f i c menus accor di ng t o f est i val s & ot her f aci l i t i es.
5. Mar ke t i ng of Hot el s: meani ng and concept of Hospi t al i t y Mar ket i ng –
i mpor t ance & i t s f ut ur e, Gr eat Leader s i n hospi t al i t y – El l s wor t h
St at l er , Ra l ph Hi t z, J. Wi l l a r d Mar r i ot . Mar ket i ng c oncept , Mar ket i ng
Mi x, Hot el Mar ket and new t r ends.
Ref erences:
• Theory of Cookery – Kri shna Arora
• Modem Cookery Vol - I & I I – T. E. Phi l i p
• Food & Beverage Servi ce – Vi j ay Dhawan
• Managi ng Front Of f i ce Operat i ons – Mi chael L Kasarana & Ri chard
Brooks
• Operat i ons Management – St ai nl ey Phornco
• House Keepi ng Manual – Sudhi r Andrews
• I nt roduct i on t o Hospi t al i t y – I & I I – Denni s Fost er
• Market i ng of Hospi t al i t y – Kot l er, Bowen, Makens.
HEALTH CARE MANAGEMENT
3. 3 El ect i ve HCM 1: Communi ty Heal th, Epi demi ol ogy &
Popul at i on Management
1. Epi de mi ol ogy: meani ng & Scope, Model s and f act or s as soci at ed wi t h
heal t h and di seas es; Hea l t h st at i st i cs and heal t h i ndi cat or ; Mor bi di t y,
Mor t al i t y: Dat a s our c es, c ol l ect i on, anal ysi s and us es.
2. Heal t h Inf or mat i on Sys t e m: us e of c omput er s, pr i mar y hea l t h car e
and communi t y par t i ci pat i on
3. Organi sat i onal aspect s of communi t y heal t h: c l i ni cal c ar e; physi cal
aspect s of communi t y hea l t h; Ps ychol ogi cal aspect s of communi t y
heal t h.
4. Speci al aspect s of communi t y heal t h; dr ugs, al cohol i sm et c,
pr event i ve and pr omot i ve heal t h car e.
5. Popul at i on pol i cy: Pl anni ng and management .
Ref erences:
• Abel i n T. Brzenski . Z. J and Carst ai rs. V. D, Measurement i n heal t h
promot i on and prot ect i on, 1987, WHO Copenhagen.
• Al derson. M, An i nt roduct i on t o epi demi ol ogy, 2
n d
ed. 1983, MacMi l l an,
London
• Green. L. W and Anderson. C. L, Communi t y Heal t h, 5
t h
ed. 1986. Ti mes
Mi rror Mosby, St . Lui os.
• Hi l l . A. B, A short t ext books of medi cal st at i st i cs, 1984 UNI books.
• Jol l y. K. G, Fami l y pl anni ng i n I ndi a 1969- 84: A di st ri ct l evel st udy,
1986, Hi ndust an, Del hi .
• McGart hy Mark, Epi demi ol ogy and pol i ci es f or heal t h pl anni ng, 1983.
• Pol l ard. A. H et c, Demo graphi c t echni ques, 1981, Pergamon, Oxf ord .
3. 4 El ect i ve HCM 2: Heal t h Care and Soci al Pol i cy
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
16
1. Soci al Wel f are: soci a l pol i c y, hea l t h car e and s oci al devel opment ;
publ i c and soci al pol i c y.
2. Approaches t o anal ysi s: r esour ces, st r uct ur e and or gani zat i ons;
f act or s i n soci al pol i c y; Si t uat i onal , st r uc t ur al , i deal ogi ca l and
envi r onment al .
3. Heal t h pol i cy f ormul at i on: f act or s, det er mi nant s and ot her s ect or a l
i ssues; Nat i onal hea l t h pol i cy: Revi ew of di f f er ent c ommi t t ees.
4. Di st ri but i on of heal t h ser vi ces i n Indi a; di spar i t i es; hea l t h pol i c y;
i nput , out put and per f or manc e.
5. Rol e of pri vat e and vol unt ary groups : r ol e of nat i onal and
i nt er nat i onal a genci es; Heal t h and soci al pol i c y; Int er nat i onal
per spect i ve; Heal t h pol i c y t he di sadvant aged.
Ref erences:
• Chat t eri ce, Meera, I mpl ement i ng Heal t h Pol i cy, 1988, Manohar, New
Del hi .
• Chri st i anson. J. B and Mamor. T. R, Heal t h Care Pol i cy: A pol i t i cal
Economyapproach, 1982 Sage, London.
• Dj unkanovi c. V and Mach. E. P ed, Al t ernat i ve Approaches t o Meet i ng
Basi c Heal t h Needs i n Devel opi ng Count ri es, 1975, WHO, Geneva.
• Lee Kennet h and Mi l l s. Anne, Pol i cy Maki ng and Pl anni ng i n Heal t h
Sect or, 1987, Oxf ord Uni versi t y Press, Oxf ord.
• Lei cht er. H. M, A comparat i ve approach t o pol i cy anal ysi s: Heal t h care
pol i ci es i n f our nat i ons, 1979, Cambri dge Uni versi t y Press,
Cambri dge.
• Parst en. G, Pl anners, Pol i t i cs and Heal t h Servi ces, 1980, Croom Hel m,
London.
• Roemer. M. I , Comparat i ve Nat i onal Pol i ci es on Heal t h Care, 1977,
Mareel Dekker, New York.
3. 5 El ect i ve HCM 3: Heal t h Syst ems Management
1. Syst e ms anal ysi s and sys t e ms dynami cs i n heal t h care : heal t h
s yst ems : Char act er i st i cs, pl a nni ng met hodol ogi es, goa l s a nd f unct i ons.
2. St rat egi c manage me nt i n heal t h care; quant i t at i ve f oundat i ons of
heal t h s er vi c es management ; Heal t h s yst ems r es ea r c h: Us es and
appl i cat i ons.
3. Met hodol ogi es : eval uat i on met hodol ogy f or moni t or i ng t he
per f or manc e and needs i n heal t h s er vi ces .
4. Operat i onal pl anni ng and manage ment i ssue s i n heal t h care : heal t h
car e deci si on maki ng f or mega pr obl ems.
5. Approaches ; cont empor ar y t r ends i n heal t h car e; Hea l t h Manpower
pol i c y, pl anni ng and management ; Pr oj ect management i n Hea l t h car e.
Ref erences:
• Ferrer. H. P ed, The Heal t h Servi ces Admi ni st rat i on Research and
Management , 1972, But t erwort hs, London.
• Hodget t s. R. M and Casci o. D. M, Modern Heal t h Care Admi ni st rat i on,
1983, Academi c Press, New York.
• Homby. P et c, Gui del i nes f or Heal t h Manpower Pl anni ng, 1981, WHO,
Geneva.
• Hyman, Herbert . H, Heal t h Pl anni ng: A syst ems approach, 2
n d
ed. ,
1982. Aspen, Rockvi l l e.
• I ndi an Counci l of Medi cal Research, Nat i onal Conf erence on
Eval uat i on of Pri mary heal t h care programmes, 1980, I CMS, New
Del hi .
SMALL BUSINESS MANAGEMENT &
ENTREPRENEURSHIP
3. 3 El ect i ve SBM&E 1: Government Busi ness Interface
1. St at e Par t i ci pat i on i n Busi ness, i nt er act i on bet ween Gover nment ,
Busi ness and di f f er ent chamber s of Commer ce and Indust r y i n Indi a;
Publ i c Di st r i but i on Syst em; Gover nment Cont r ol over pr i c e and
di st r i but i on.
2. Consumer Pr ot ect i on Act ( CPA) and t he r ol e of vol unt ar y
or gani zat i ons i n Pr ot ect i ng Consumer ’ s Ri ght s; Indust r i al pol i c y
r esol ut i on, new i ndust r i al pol i c y of t he Gover nment .
3. Concent r at i on of Ec onomi c Power : Rol e of Mul t i nat i onal s, For ei gn
Capi t al and For ei gn c ol l abor at i ons.
4. Indi an Pl anni ng Syst em: Gover nment Pol i c y c oncer ni ng devel opment
of backwa r d ar eas/ r egi ons; Gover nment pol i c y wi t h r egar d t o expor t
pr omot i on and i mpor t subst i t ut i on; Cont r ol l er of ca pi t al i ssues.
Gover nment ’ s pol i c y wi t h r egar d t o sma l l scal e i ndust r i es.
5. The r esponsi bi l i t i es of t he Busi ness as wel l as t he Gover nment t o
pr ot ect t he Envi r onment ; Gover nment cl ear anc e f or est abl i shi ng a new
ent er pr i s e.
Ref erences:
• Cheruni l am Franci s, Busi ness and Government . 8
t h
ed. Bombay,
Hi mal aya, 1995
• Dasgupt a A. and Sengupt a. N, Government and Busi ness, New Del hi ,
Vi kas, 1987
• Marat he, Sharad S. Regul at i on and Devel opment , New Del hi , Sage,
1986
• Tri vedi . M. L, Government and Busi ness, Bombay, Mul t i t ech, 1980
3. 4 El ect i ve SBM&E 2: Smal l Busi ness Marketi ng
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
17
1. Basi s f or compet i t i on; st r uct ur al Anal ysi s of I ndust r i es; Gener i c
compet i t i ve st r at egi es; f r a mewor k f or compet i t i on anal ysi s; ma r ket
si gnal s; compet i t i ve moves.
2. Technol ogy of compet i t i ve advant age; st r at egy t owa r ds buyer s and
suppl i er s; st r at egi c gr oups wi t hi n i ndust r i es.
3. Compet i t i ve st r at egy i n decl i ni ng i ndust r i es; compet i t i ve st r at egy i n
gl oba l i ndust r i es.
4. St r at egi c anal ysi s of i nt egr at i on capaci t y expansi on; st r at egi es of
ent er i ng i nt o new busi ness.
5. Por t f ol i o t echni ques i n compet i t or anal ysi s; t echni ques of conduct i ng
i ndust r y ana l ysi s.
Ref erences:
• Al ber Kennet h. J, The St rat egi c Management Handbook, New York,
McGraw Hi l l , 1983
• Al l i o Robert . J, The Pract i cal St rat egi st ; Busi ness and Corporat e
St rat egy i n t he 1990s, Cal i f orni a, Bal l i nger 1988.
• Ansof f H. I , I mpl ant i ng St rat egi c Management , Engl ewood Cl i f f s,
Prent i ce Hal l I nc. 1984.
• Harnel , gary and Prahl ad, C. K. , Compl et i ng f or t he f ut ure. Bost on,
Harvard Busi ness School Press, 1994.
• Hax. A. C and Maj l yf , N. S. Readi ngs i n St rat egi c Management ,
Cambri dge, Bal l i nger, 1984.
• Port er, Mi chael . E, Compet i t i ve advant age, New York, Free Press,
1985.
• St al k, George, Compet i ng Agai nst Ti me, New York, Free Press, 1990.
3. 5 El ect i ve SBM&E 3: Fi nanci ng of Smal l Busi ness
1. Fi nanci al Management i n s mal l i ndust r i es; f i nanci al needs of sma l l
busi ness – t ypes of capi t al r equi r ement s.
2. Cash Management pr obl ems : sour ces of f i nance f or s mal l busi ness i n
Indi a; Indi genous banker s, publ i c deposi t s.
3. St at e Fi nance cor por at i ons, Indust r i a l Co- oper at i ves – adequac y and
appr opr i at eness of f unds f r om banki ng and non- banki ng f i nanci al
i nt er medi ar i es.
4. Monet ar y pol i c y of t he Reser ve Bank of Indi a f or smal l busi ness ;
Fi nanci al Assi st anc e f r om t he c ent r a l and st at e Gover nment s.
5. Smal l sca l e i ndust r i es and f i nanci al al l ocat i on and ut i l i zat i on under
f i ve year pl ans – a cr i t i cal a ppr ai sal .
Ref erences:
• Bhal l a. K. K, Fi nanci al Management and Pol i cy, 2
n d
ed. , New Del hi ,
Anmol 1998.
• Bhat t acharya. C. C, Publ i c Sect or Ent erpri ses i n I ndi a, Al l ahabad,
Ki t ab Mahal , 1990.
• Desai , Vasant , Smal l Scal e I ndust ri es and Ent repreneurshi p, Bombay,
Hi mal aya, 1995.
• Pi ckl e Hal B and Abrahamj on, Royee. L, Smal l Busi ness Management
5
t h
ed. , New York, John Wi l ey, 1990.
• Schumacher . E. F, Smal l i s Beaut i f ul , New Del hi , Rupa, 1990.
• St al ey. E and Morsey. R, Smal l Scal e i ndust ri es i n t he devel opi ng
count ri es, New York, McGraw Hi l l .
• Vepa, Ram. N, How t o success i n Sma l l i ndust r y, New Del hi , Vi kas,
1984.
RETAIL & SUPPLY CHAIN MANAGEMENT
3. 3 El ect i ve R&SCM 1: Suppl y Chai n Management
1. Int roduct i on t o Suppl y Chai n Manage ment : conc ept , Obj ect i ves and
f unct i on of SCM, conc ept ual f r amewor k of SCM, suppl y chai n st r at egy,
oper at i ng model f or suppl y chai n. Managi ng t he Ext er nal and i nt er nal
suppl y chai n.
2. Gl obal Suppl y Chai n Manage ment : EDI, Pr obl ems of c ompl exi t y
conf r ont i ng suppl y chai n Management , Rever se Suppl y Chai n. Val ue
chai n and val ue del i ver y s yst ems f or SCM. Or gani zat i on Desi gn and
Management of suppl y chai n.
3. Sourci ng: sour ci ng of mat er i al , Gl obal s our ci ng - i ss ues, Pr obl ems.
Gr oup Pur chasi ng, Invent or y Management i n Suppl y c hai n: Rol e and
i mpor t ance of i nvent or y i n SC, Invent or y pol i ci es, J IT, VMI. Rol e of
St or es management i n SC, i nvent or y as an el ement of cust omer s er vi ce.
4. St rat egi c Iss ues i n Suppl y Chai ns: l ean Manuf act ur i ng, St r at egi c
Par t ner shi ps, Al l i ances, and Col l abor at i ve advant age. St r at egi c
r el at i onshi ps i n – l ogi st i cs, Handl i ng s yst ems and equi pment , St or es
management . Best pr act i c e and Bench mar ki ng, Re - engi neer i ng of
suppl y chai n.
5. Ret ai l i ng and suppl y chai n Int erf ace: r et ai l suppl y chai n management ,
Tr anspor t at i on and i nvent or y i n r et ai l SC, Channel desi gn and
management , Rol e of Packa gi ng and Repackagi ng i n Ret ai l busi ness,
Cust omer l ed busi ness, Cus t omer f ocus i n Suppl y Cha i n, Compl ai nt
Handl i ng, devel opi ng cust omer s er vi c e st r at egy, RFID and Bar codi ng.
Ref erence:
• Mohant y, R. P and Deshmukh, S. G, 2005, . Suppl y Chai n Management
Theory and pract i ces, Bi zt ant ra.
• Suni l Chopra & Mei ndl Pet er, 2003, Suppl y Chai n Management
st rat egy, pl anni ng and operat i on, 3rd Edi t i on, Pearson Educat i on /
PHI .
• Al t ekar, V. Rahul , 2005, Suppl y Chai n Management , PHI .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
18
• Pi erre Davi d, 2003, I nt ernat i onal Logi st i cs, Bi zt ant ra.
• Joel D. Wi sner, G. Keong Leong and Keah- Choon Tan, 2005, Pri nci pl es
of Suppl y Chai n Management A bal anced Approach, Thomson.
• Ronaql d H. Bal l ou, 2004, Busi ness Logi st i cs/ Suppl y Chai n
Management , Pearson educat i on, 5t h Edi t i on.
• Coyl e, J. J. , Bardi E. J. & J ohn Langl ey. C, 2006, The Management of
Busi ness Logi st i cs - A suppl y Chai n Perspect i ve Thomson, 7t h Edi t i on.
• B. S. Sahay, 2004, Suppl y Chai n Management f or Gl obal
Compet i t i veness, Macmi l l an I ndi a Lt d, 2nd Edi t i on.
• Met zer, 2005, “Suppl y Chai n Management ”, Response.
3. 4 El ect i ve R&SCM 2: Operati ons Strategy
1. Int r oduct i on t o Oper at i ons Management : r ol e of Oper a t i ons Management
i n t ot al management Syst em- Int er f ac e bet ween t he oper at i on s yst ems
and syst ems of ot her f unct i onal ar eas. Pr oduct i on Pl anni ng and
Cont r ol : Basi c f unct i ons of Pr oduct i on Pl anni ng and Cont r ol ,
Pr oduct i on Cyc l e - char act er i s t i cs of pr oc es s t echnol ogi es.
2. Cont r ol of pr oduct i on oper at i ons : pl ant Capaci t y and Li ne Bal anci ng.
Pl ant l a yout - di f f er ent t ypes of l a yout s. Locat i on and t he f act or s
i nf l uenci ng l ocat i on. Mai nt enance Management : Obj ect i ves – Fai l ur e
Concept , Rel i abi l i t y, Pr event i ve and Br eakdown mai nt enance,
Repl ac ement pol i ci es.
3. St r at egy & Oper at i ons : a f r amewor k f or oper at i ons st r at egy. Tr adeof f s,
pr oduct i vi t y & compet i t i on . Pr oc es si ng Net wor k St r at egi es - Capaci t y
and r eal as s et i nvest ment , Capaci t y Ti mi ng and Fl exi bi l i t y Ri sk
Management and Oper at i onal Hedgi ng.
4. Suppl i er & Cust omer St r at egi es: out sour ci ng vs. Int egr at i on, Pur chasi ng
Suppl y Management , Desi gni ng cont r act s & pr i ci ng; Ma ss cust omi zed
ser vi c e, Ti mel y s er vi c e & i ncent i ve mgt , Revenue mana gement
5. Lea r ni ng & Gr owt h St r at egi es : gl oba l st andar di za t i on/ aut omat i on,
Empl oyee c ompet enci es & c ul t ur e, Lear ni ng & pr ocess i mpr ovement ,
compet i ng t hr ough l ear ni ng a nd i nnovat i ons
Ref erence:
• Operat i ons Management , St evenson J. Wi l l i am, 2007, 9t h Edi t i on,
TMH.
• Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th
Edition, Pearson
• Operations Strategy by Slack and Lewis. Prentice Hall, 2003.
• Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000.
• Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.
Productivity Press, 1995.
• Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright.
John Wiley & Sons, 1984.
• Operations Strategy by David Garvin. Prentice Hall, 1992
• Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3. 5 El ect i ve R&SCM-3: Servi ces & Retai l Market i ng
1. Ser vi ce: c oncept s, Scope of Ser vi ces. Goods - Ser vi c es c ont i nuum. 4Is of
Ser vi ces Goods and Ser vi ces Cat egor i zat i on. Indust r i al Ser vi ces.
Segment at i on t ar get Mar ket i ng and posi t i oni ng, Cust omer expect at i ons
and per cept i ons of s er vi c es.
2. Ser vi ce mar ket i ng Mi x: pr oduct , Pr i ci ng, Pl ac e, Pr omot i on, Peopl e,
Physi ca l evi denc e and proc ess. Di mensi ons of Ser vi ce Qua l i t y,
Measur i ng s er vi ce Qual i t y.
3. St r at egi es f or Mar ket i ng: over vi ew, st r at egi es f or deal i ng wi t h
i nt angi bi l i t y, i nvent or y, i nconsi st enc y and i nsepar abi l i t y. Bui l di ng
cust omer Rel at i onshi p t hr ough Segment at i on and r et ent i on st r at egi es.
Ser vi ce Mar ket i ng Tr i angl e- Ext er na l Mar ket i ng, Int er nal Mar ket i ng,
Rel at i onshi p Mar ket i ng and I nt er act i ve Mar ket i ng.
4. Int r oduct i on t o Ret ai l i ng: t ypes, Fr anchi si ng i n r et ai l , Technol ogy i n
r et ai l , Fact or s a f f ect i ng r et ai l , Ret ai l i ng pr oc ess. Ret ai l i ng i n Indi a and
emer gi ng t r ends and Pol i c y i mper at i ves.
5. Mer chandi se Management : sour c es of mer chandi se, Logi st i c
Management , Cat egor y Management , St or e La yout , Des i gn and Vi sual
Mer chandi si ng, Ret ai l i ng St r at egy and Cust omer Ser vi c e.
Ref erence:
• Hof f man, 2007, “Servi ces Market i ng”, Thomson.
• Lovel ock, Chat t erj ee, 2006, Servi ces Market i ng Peopl e, Technol ogy
St rat egy, 5t h edi t i on, Pearson Educat i on.
• Davi d Gi l bert , 2003, Ret ai l Market i ng Management , 2nd edi t i on,
Pearson Educat i on.
• Zei t haml Val ori e A. and Bi t ner Mary , 2000, Servi ces Market i ng TMH.
• Rampal M. K. and Gupt a S. L, 2000, Servi ce Market i ng, Concept s,
appl i cat i on and cases,
• Gal got i a Publ i shi ng Company, New Del hi .
• Levy & Wei t z, 2005, Ret ai l i ng, TMH
• A J Lamba, 2006, The Art of Ret ai l i ng, TMH
• Pat ri ck M. Dunne and Robert F. Lusch , 2005, Ret ai l i ng, Thomson
Learni ng
• Ferni e & Sparks, 2005, Logi st i cs & Ret ai l Management , Vi va Books
• Gi l more , 2005, Servi ces market i ng and Management , Response Books
• Gronroos, 2005, Servi ces Management & Market i ng, John Wi l ey
• Cul l en & Newman, 2007, “Ret ai l i ng, envi ronment and operat i ons”,
Thomson.
BANKING & INSURANCE
3. 3 El ect i ve B&I -1: Law & Practi ce of Banki ng
1. Banki ng and Regul at i on act of 1949
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
19
2. Ana l ysi s of Fi nanci al st at ement s of Banks
3. Basel Nor ms & i s sues i n i mpl ement at i on i n Indi a
4. Management of Banks – NPA and SARFAESI Act
5. Management of Ri sk i n banks – VAR model , cas e st udi es of r ec ent
bank f ai l ur es i n Indi a.
3. 4 El ect i ve B&I- 2: Invest ment Banki ng & Merchant
Banki ng
1. Nat ur e of Invest ment Banks & Mer chant Banks, Conver gence i n
banki ng
2. Regul at or y i ssues conc er ni ng Invest ment & Mer chant s Ba nks
3. Management of NBFC’ s , r egul at or y i s sues
.
4. Banki ng ser vi ces & s oci al i ncl usi on
5. Ana l ysi s of sub pr i me c r i si s of 2007 i n t he US and i t s i mpl i cat i ons f or
Indi a.
3. 5 El ect i ve B&I -3: Corporat e Banki ng & Ret ai l Banki ng
1. Int r oduct i on t o pr oduct s & s er vi c es of f er ed by c ommer ci al banks .
2. Commer ci a l Bank cr edi t t o I ndust r y: Types of f aci l i t i es, Ter m l oan,
under wr i t i ng, wor ki ng capi t al cr edi t , l oan s yndi cat i on, br i dge f i nance,
mezzani ne f i nance et c.
3. Commer ci a l bank cr edi t t o vent ur e capi t al f i r ms , val uat i on & r i sk
management
4. Types of Ret ai l pr oduct s: Consumer l oans, Aut o l oans, Home l oans et c.
5. Agr i cul t ur a l l oans – Types of l oans & i s sues i n r i sk management .
FOURTH SEMESTER
4. 1 Strategi c Management
1. Over vi ew of st r at egi c management : or i gi n of st r at egy, st r at egy vs
st r uct ur e, el ement s of busi ness st r at egi es, St r at egi c Management
pr oc ess.
2. Envi r onment a l Ana l ysi s : St r at egi ca l l y r el evant component s of i nt er na l
and ext er na l envi r onment , I ndust r y and compet i t i ve anal ysi s, ana l ysi s
of r es our c es and compet i t i ve c apabi l i t i es, envi r onment al scanni ng
t echni ques.
3. Est abl i shi ng or gani zat i ona l di r ect i on – devel opi ng st r at egi c vi si on,
mi ssi on and set t i ng obj ect i ves. St r at egi c i nt ent and t he conc ept of
st r at egi c pyr ami d, cor por at e et hi cs and soci al r esponsi bi l i t y.
4. Gener i c compet i t i ve st r at egi es – st abi l i t y, expansi on, r et r enchment ,
congl omer at e and t hei r var i a nt s. St r at egi c and c ompet i t i ve advant age,
new busi nes s model s f or gl oba l and i nt er net economy, St r at egy
cl ust er s and model s r el at i ng t o por t f ol i o anal ysi s .
5. St r at egy i mpl ement at i on – bui l di ng cor e compet enci es and compet i t i ve
capabi l i t i es, devel opi ng pol i ci es and pr oc edur es f or i mpl ement at i on.
Desi gni ng and i nst a l l i ng suppor t i ng and r ewa r di ng s yst ems.
Eva l uat i ng and moni t or i ng i mpl ement at i on.
Ref erences:
• St rat egy and St ruct ure – Al f red C. Chandl er
• St rat egi c Management – Al ex Mi l l er and I rwi n
• Compet i t i ve Advant ages: Creat i ng and Sust ai ni ng, Superi or
Perf ormance –Mi chael E. Port er
• Compet i ng f or t he f ut ure – Prahl ad and Hammel
• The Fut ure of Compet i t i on – Prahl ad and Venkat araman
• Craf t i ng and execut i ng St rat egy – Aurt hor A. Thompson and ot hers
• The Art of St rat egy – Avi nash K. Di xi t and Barry J. Nal ebuf f
ELECTIVE PAPERS
MARKETING
4. 2 El ect i ve MM 4: Product and Brand Management
1. Int roduc t i on t o Product Manage me nt : basi c c oncept s of pr oduct ;
cl assi f i cat i on of pr oduct ; pr oduct mi x and l i ne deci si ons; gr owt h
st r at egi es f or FMCG; or ga ni zi ng f or pr oduct management . Pr oduct
mar ket st r at egi es f or l eader s, chal l enger s and f ol l ower s.
2. New Product Pl anni ng and Devel opme nt : or gani zi ng f or new pr oduct ,
new pr oduct devel opment pr oc ess, Launch st r at egy, Rea sons f or new
pr oduct f ai l ur es, c onsumer adopt i on pr ocess, pr oduc t l i f e c yc l e
concept s.
3. Mar ket i ng Pl anni ng: pl anni ng pr oc ess, c omponent s of mar ket i ng pl an
– compet i t i on ana l ysi s, pr oduct cat egor y at t r act i veness anal ysi s,
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
20
cust omer ana l ysi s and compet i t or anal ysi s. Segment i ng – Ta r get i ng –
Posi t i oni ng ( STP) – basi s f or s egment at i on, di f f er ent i at i on and
posi t i oni ng, Techni ques of good posi t i oni ng, Pr i ci ng and channel
management st r at egy.
4. Brands and Brand Management : cust omer bas ed br and equi t y – br and
posi t i oni ng and val ues – choosi ng br and el ement s t o bui l d br and
equi t y.
5. Desi gni ng Mar ket i ng programs t o bui l d brand equi t y: measur i ng
sour c es of br and equi t y – desi gn and i mpl ement i ng br andi ng st r at egi es
– managi ng br and over t i me.
Ref erences:
• Product Management – Donal d R. Lehman, Russel S. Wi nner and
• St rat egi c Brand Management - Kevi n L. Kel l er
• The Brand Management Checkl i st – Brab Vanauken and Managi ng
I ndi an Brands – Ramesh Kumar
• Appl i cat i on Exerci ses i n Market i ng – Ramesh Kumar
• Brands & Brandi ng by The Economi st
• St rat egi c Brand Management by Jean Noel Kapf erer
• Bui l di ng, Measuri ng, and Managi ng Brand Equi t y by Kevi n L. Kel l er
• Handbook of new product management – Chri st opher H. Luch
4. 3 El ect i ve MM 5: Busi ness Marketi ng Management
1. The Nat ure of Busi ness Mar ket i ng: busi ness and consumer pr oduct s,
Basi s f or c l assi f i cat i on, Di f f er enc e bet ween busi ness and consumer
mar ket i ng, Busi nes s mar ket i ng i n gl oba l cont ext , Cl a ssi f i c at i on of
busi ness consumer s, Cl a ssi f i cat i on of busi nes s pr oduct s.
2. Organi zat i onal Buyi ng Behavi our ( OBB) : key char act er i st i cs of
or gani zat i onal cust omer and buyi ng pr oc ess – Pur chasi ng or gani zat i on
and buyi ng st ages, Conc ept of buyi ng c ent er , Buyi ng mot i vat i ons,
Pur chaser s eva l uat i on of pot ent i al suppl i er s, Envi r onment al i nf l uenc e
on or gani zat i onal buyi ng pr oc ess. Mar ket i ng i nf or mat i on s yst em f or
or gani zat i onal ma r ket
3. Busi ness Mar ke t i ng Pl anni ng: pl anni ng pr oc ess, Demand anal ysi s,
Segment i ng, Ta r get i ng and Posi t i oni ng, Indust r i al pr oduc t st r at egy and
Pr oduct pol i c y, New pr oduct devel opment , Managi ng busi ness s er vi c es,
PLC of i ndust r i a l pr oduct s.
4. Managi ng Busi ness Mar ke t i ng Channel s : di r ect and i ndi r ect
di st r i but i on, E- channel s, Di st r i but or s, Manuf act ur er r epr es ent at i ve,
Channel desi gn and admi ni st r at i on. Concept of l ogi st i cs and suppl y
chai n management i n busi nes s mar ket i ng. Pr i ci ng st r at egy f or busi ness
mar ket s – Compet i t i ve bi ddi ng and l easi ng, Adver t i si ng and sal es
pr omot i on, Per s onal s el l i ng i n busi ness mar ket i ng
5. Managi ng Busi ness Mar ket s: managi ng per s onal s el l i ng f unct i on, Key
account management , Sa l es admi ni st r at i on, Sel l i ng t hr ough Int er net .
E- commer c e, Pr ospect i ng on Int er net , Acc ept i ng or der s and payment
on net
Ref erences:
• Busi ness Market i ng Management – Mi chael Hut t and Thomas Speh, 8
t h
Edi t i on, Thomson Learni ng
• I ndust ri al Market i ng – Reeder and Reeder ( PHI )
• I ndust ri al Market i ng – Ri chard Hi l l ( AI TBS)
• Suppl y Chai n Management – Suni l Chopra and Pet er Mei ndl ( 1
s t
I ndi an
repri nt , Pear son Educat i on)
• Busi ness Market i ng – Haynes
• Busi ness Market i ng – Rangan
4. 4 El ect i ve MM 6: Servi ces Market i ng
1. Int roduc t i on t o Servi ces Mar ke t i ng: def i ni t i on of s er vi c es, Reas ons f or
emer genc e of s er vi c es ma r ket i ng, Char act er i st i c f eat ur es of s er vi c es
mar ket i ng, Ser vi c e mar ket i ng mi x, Rec ent t r ends i n s er vi ces mar ket i ng.
Sect or a l vi ew of ser vi ce i ndust r y.
2. Consumer Behavi our i n Servi ces : gap anal ysi s f or under st andi ng
consumer behavi our . Cust omer expect at i ons – Cust omer per c ept i on,
Fact or s i nf l uenci ng cust omer expect at i ons. Ser vi c e devel opment and
desi gn, St ages i n new s er vi c e devel opment , Ser vi c e bl uepr i nt i ng.
Cust omer def i ned ser vi ce st andar ds. Physi cal evi denc e s er vi c e scape.
3. Del i veri ng and Perf or mi ng Servi ces : empl oyees r ol e i n ser vi ce del i ver y
– Boundar y- spanni ng r ol es, St r at egi es f or c l osi ng gaps. Cust omer r ol es
i n ser vi c e del i ver y, Del i ver i ng s er vi c es t hr ough i nt er medi ar i es and
el ect r oni c channel s.
4. Managi ng Demand and Capaci t y: managi ng s er vi c e pr omi ses, Int egr at ed
ser vi c e mar ket i ng communi c at i ons, Pr i ci ng of s er vi c es, The i nt egr at ed
gap model s f or s er vi c e qual i t y.
5. Marke t i ng of Servi ces: heal t h car e, Hospi t al i t y s er vi c es, Tr anspor t
ser vi c es, Tel ecommuni cat i on ser vi c es, Consul t at i on ser vi ces, Fi nanci al
ser vi c es.
Ref erences:
• Servi ces Market i ng – I nt egrat ed Cust omer Focus Across The Fi rm –
Val ari e A. Zei t haml and M. J. Bi t ner
• Servi ces Market i ng – Peopl e, Technol ogy and St rat egy – Lovel ock
• Servi ces Market i ng – Ravi shankar
• Market i ng of Servi ces – Jha
• Market i ng of Servi ces – G. S. Bhat i a
• Market i ng of Servi ces – Sahu and Si nha
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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4. 5 El ect i ve MM 7: Int ernat i onal Marketi ng
1. Int ernat i onal Mar ke t i ng: i nt r oduct i on and Impor t ance – Basi s of
i nt er nat i onal t r ade, Theor i es of i nt er nat i ona l t r ade, Tr ade ba r r i er s,
Indi a’ s f or ei gn t r ade si nce i ndep endenc e.
2. Int ernat i onal Mar ket i ng Envi ronme nt : economi c , Pol i t i cal , Lega l ,
Soci o- cul t ur al and Demogr a phi c envi r onment . Int er nat i onal mar ket
ent r y st r at egi es – MNC’ s, Gl obal ma r ket er s et c.
3. Organi zat i on f or Int ernat i onal Mar ke t i ng: obj ect i ves of i nt er nat i ona l
mar ket i ng, Fact or s af f ect i ng i nt er nat i onal ma r ket i ng, Int er nat i ona l
mar ket i ng mi x st r at egy. Di st r i but i on st r at egi es and Types of
i nt er medi ar i es i n i nt er nat i onal mar ket i ng.
4. Expor t Pl anni ng: expor t f i nance, Let t er of c r edi t , Expor t l i censi ng,
Expor t hous es, Expor t r i s k and i nsur ance, Expor t pr omot i on and
Inc ent i ves by t he Gover nment of Indi a and Inst i t ut i onal ar r angement
f or expor t pr omot i on i n Indi a. Impor t - Expor t pol i ci es of t he
Gover nment of Indi a – Expor t document at i on pr oc edur es and
f or ma l i t i es . Indi an f or ei gn t r ade si nce i ndependenc e.
5. Int ernat i onal Economi c Ins t i t ut i ons and Forums : GATT, WTO,
EFTA, LAFTA, EU, SAARC, Wor l d Bank, IMF and ot her t r adi ng
bl ocks and common mar ket i ng f or i nt er nat i ona l busi ness
Ref erences:
• I nt ernat i onal Market i ng – Sak Onkvi si t and John J. Shaw
• I nt ernat i onal Market i ng – Phi l i p Cat eora and John Graham
• I nt ernat i onal Market i ng – C. A. Franci s
FINANCE
4. 2 El ect i ve FM 4: Fi nanci al Strat egi es
1. Mergers and Acqui si t i ons: basi c f or ms of acqui si t i ons, t ax f or ms of
acqui si t i on, Account i ng, Syner gy f r om an acqui si t i ons, and sour ces of
s yner gy, cal cul at i ng va l ue of f i r m a f t er acqui si t i on, cost t o
st ockhol der s f r om r educt i on i n r i sk, t he NPV of mer ger , def ensi ve
t act i cs. Takeover and Buyout s.
2. Fi nanci al Di st ress and Rest ruc t uri ng: i nt r oduct i on, causes and ef f ect s
of f i nanci al di st r ess, oper at i onal cut backs , Causes and ef f ect s,
Di vest i t ur e vs. ass et sal es, Fi nanci al r est r uct ur i ng, Ref or mi ng
gover nanc e ( or ) Management st r uct ur es ( or ) Repl aci ng management
Debt r est r uct ur i ng, Bankr upt c y, l i qui dat i on & r eor gani zat i on.
3. Pri vat e Equi t y and Vent ure Capi t al : i nt r oduct i on, Rudi ment s of
val ui ng and f i nanci ng a vent ur e, St ages of vent ur e devel opment and
f i nanci ng, Fi nanci al ana l ysi s of Vent ur e capi t al f i r ms ( VCCs ) ,
St r uct ur i ng t he dea l / Fi na nci al Inst r ument , Invest ment nur t ur i ng,
val uat i on of VC por t f ol i o, Ini t i al Publ i c of f er i ngs of st ock –.
Managi ng i nt er nal and s eas oned equi t y of f er i ngs .
4. Di vi dend pol i cy and St oc k Repurchases : t he Ir r el evance of Di vi dends
and St ock Repur chas es i n I deal Capi t al Mar ket . Types of Di vi dends
and Di vi dend Pa yment Pr oc ess. Di vi dends and Pr i nci pl e Agent
Conf l i ct s. Di vi dends, Taxes and Tr ansact i on Cost s. St oc k Repur chases
ver sus Di vi dends. Cor por at e Li abi l i t i es - Al t er nat e Debt Fi nanci ng
Sour c es, Debt Mat ur i t y Deci si on, Cor por at e use of Tr ade Cr edi t , Bank
Loans and Rel at i onshi p Lendi ng. Inf or mat i on i n Debt r el a t ed Event s.
5. Merchant Banki ng and Credi t Rat i ng: i nt r oduc t i on t o mer chant
banki ng, mer chant banker s/ l ead manager s , r egi st r at i on, obl i gat i on and
r esponsi bi l i t i es, under wr i t er s , obl i gat i on, banker s t o an i ssue, br oker s
t o an i ssue. Issue management act i vi t i es and pr ocedur e pr i ci ng of
i ssue, i s sue of debt i nst r ument s, book bui l di ng gr een shoe opt i on,
ser vi c es of mer chant banks , Cr edi t Rat i ng - SEBI gui del i nes,
l i mi t at i ons of r at i ng.
4. 3 El ect i ve FM 5: Deri vati ves
1. Int roduc t i on t o Deri vat i ves: f or wa r ds, Fut ur es, opt i ons, s waps, t r adi ng
mechani sms, Exchanges, Cl ear i ng house ( st r uct ur e and oper at i ons,
r egul at or y f r amewor k) , Fl oor br oker s, Ini t i at i ng t r ade, Li qui dat i ng or
Fut ur e posi t i on, Ini t i al ma r gi ns, Var i at i on mar gi ns, Types and or der s.
f ut ur e c ommi s si on mer chant .
2. Forward and Fut ure Cont ract s : f or wa r d c ont r act s, f ut ur es cont r act s,
Fi nanci al f ut ur es, Va l uat i on of f or war d and f ut ur e pr i ces , St ock i ndex
f ut ur es, Val uat i on of st oc k i ndex f ut ur es, Headi ng usi ng f ut ur es
cont r act s, Headi ng usi ng st ock i ndex f ut ur e c ont r act s, Index f ut ur es ,
Adj ust i ng BETA of a por t f ol i o usi ng st ock. Int er est r at e f ut ur es and
cur r enc y f ut ur es.
3. Opt i ons Cont ract s and Tradi ng St rat egi es : char act er i st i cs of opt i ons
cont r act s, t r adi ng st r at egi es .
4. Val uat i on of opt i ons – gr aphi c anal ysi s of ca l l and put val ues,
char act er i st i cs of opt i on va l ues, Model s of val uat i on; Bi nomi al and
Bl ack and Schol es model . Opt on Gr eeks.
5. Commodi t y f ut ure mar ke t : f or wa r d mar ket commi ssi on; exchanges
t r adi ng mechani sm.
4. 4 El ect i ve FM 6: Internat i onal Fi nanci al Management
1. Int ernat i onal Fi nanci al Manageme nt : St r uct ure of f orei gn exchange
mar ket : t he bal ance of pa yment s, i nt er nat i ona l monet ar y s yst em –
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
22
I. M. F, t he nat ur e of gl oba l c api t al f l ows – FDI, FI I, Pr i vat e equi t y and
hedge f unds.
2. Exchange rat e det er mi nat i on: st r uct ur al model s of exchange r at e
det er mi nat i on – IRP and PP Par i t y, exchange r at e f or ecas t i ng. Tr ans f er
pr i ci ng and net t i ng.
3. The f orei gn exchange mar ke t : st r uct ur e, t ypes of t r ansact i ons ,
quot at i ons and Ar bi t r age. Exchange r at e r egi mes – f or ei gn exchange
mar ket i n Indi a.
4. Measureme nt of exposure and Ri s k: cl a ssi f i c at i on, t r ansact i on,
t r ansl at i on and oper at i ng exposur es. Management of exposur es .
Hedgi ng, f or war ds , cur r enc y f ut ur es , opt i ons , s waps and hedgi ng wi t h
money ma r ket .
5. Manageme nt of i nt eres t rat e exposure : FRA i nt er est r at e caps and
f l oor s. Fi nanci al s waps - t ypes - mot i vat i on appl i cat i on of s waps. GDR,
ADR.
Ref erences:
• Buckl ey, Adri an – Mul t i nat i onal Fi nance, New York, Prent i ce Hal l
I nc. m 1996
• Ki m, Suk and Ki m, Seung – Gl obal Corporat e Fi nance: Text and Cases,
2
n d
ed. Mi ami Fl ori da, Kol b, 1993
• Shapi ro, Al an. C – Mul t i nat i onal Fi nanci al Management , New Del hi ,
Prent i ce Hal l of I ndi a, 1995
• I nt ernat i onal Fi nanci al Management by P. G. Apt e, Mc Graw Hi l l .
• I nt ernat i onal Fi nanci al Management by Jef f Madura
4. 5 El ect i ve FM 7: Corporate Taxati on
1. Out l i ne of Income Tax Ac t , 1961: basi c Conc ept s and Def i ni t i ons,
Inci dence of Ta x, Heads of I ncome, Exempt i ons and deduct i ons.
2. Comput at i on of Busi ne ss I ncome : def i ni t i ons, Sc ope, Comput at i on of
Pr of i t s and Gai ns f r om Busi ness or Pr of essi on, Deduct i ons, Mi ni mum
Al t er nat e Ta x, Tax on Di st r i but ed Pr of i t s.
3. Comput at i on of Capi t al Gai ns: capi t al As s et , Tr ansf er , Shor t Ter m
and Long Ter m Capi t al Gai n, Cost Inf l at i on Index, Exempt i ons.
4. Set of f and Carry Forward: busi ness Loss and Unabsor bed
Depr eci at i on, Ret ur n of Inc ome, Ass essment , Advance Pa yment of Ta x,
Ta x Deduct i on or Col l ect i on at Sour c e.
5. Ta x Impl i cat i ons i n Busi ness Rest r uct ur i ng
Ref erences f or El ect i ve FM 1 t o 7:
• Fi nanci al Management and Pol i cy – Van Horne
• Corporat e Fi nance – Breal y Myers: Ross, west f i el d, j af f e .
• I nvest ment s – Wi l l i am Sharpe and ot hers ; Bowdi e and ot hers
• I nvest ment Management – Prasanna Chandra
• I nvest ment s – Schaum Seri es: Franci s and Tayl or
• Fi nanci al Management – Bri gham and Erhardt
• Corporat e Fi nance – Bri gham and Erhardt
• Manageri al Fi nance – West on and Copel and
• Advanced Corporat e Fi nance – Ogden, Jen and O’ Connor
• I ncome Tax Act of 1961
• I ncome Tax Act – Mal hot ra; Taxman Publ i cat i on; Ravi ki shore
• Port f ol i o Const ruct i on , Management and Prot ect i on by Robert A
St rong
• Deri vat i ves by Dubof sky
• Fut ures , Opt i onsand ot her Deri vat i ves by John C Hul l
• Fut ures and Opt i ons by Vohra and Bagri
• Fi nanci al Deri vat i ves by N. R. Parasuraman.
• The Revol ut i on i n Corporat e Fi nance by edt by St ern
• Modern I nvest ment Theory by Robert A Haugen
• The handbook of commodi t y i nvest ment - Fabozzi & ot hers
• Modern Port f ol i o Management - Lei bowi t z & Ot hers
HUMAN RESOURCE MANAGEMENT
4. 2 El ect i ve HRM 4: St rategi c Human Resource
Management
1. Cont e xt of St rat egi c HRM: i nvest ment per spect i ve of HRM, f act or s
i nf l uenci ng i nvest ment or i ent ed or gani zat i ons, Impact of changes i n
t echnol ogy, Wor kf or c e demogr aphi cs & di ver si t y on HRM.
2. St rat egi c Rol e & Pl anni ng: st r at egi c HR Vs Tr adi t i onal HR, Bar r i er s
t o st r at egi c HR, St r at egi c HR pl anni ng; aggr egat e & succ essi on
pl anni ng.
3. St rat egi c Perspect i ves on Recrui t ment , Trai ni ng & Devel opment :
Tempor ar y Vs Per manent empl oyees, Int er na l Vs Ext er nal r ecr ui t i ng;
Int er vi ewi ng, t est i ng, r ef er ences; Int er nat i onal Assi gnment , Di ver si t y,
St r at egi zi ng t r ai ni ng & devel opment , need as sessment , desi gn &
del i ver y.
4. St rat egi c Perspect i ves on Perf ormance Manage me nt , Feedbac k &
Compe nsat i on: us e of Syst em, who, what & hoe t o eva l uat e, measur es
of eva l uat i on, Int er nal equi t y, ext er nal equi t y, and Indi vi dual equi t y.
5. Empl oyee Separat i on: r educt i on i nf or c e, t ur nover , r et i r ement ,
Int er nat i onal Vs Domest i c HRM, St r at egi c HR Issues i n Int er nat i onal
Assi gnment .
Ref erences:
• St rat egi c HRM – Jef f ery Mel l o, Thompson Publ i cat i on, New Del hi
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
23
• Lui s R. Gomez - Mej i a, Davi d B. Bal ki n, Robert L. Cardy, Managi ng
Human Resources, PHI , 2001. – ( Uni t 1)
• S. K. Bhat i a – St rat egi c Human r esources Management , Deep & Deep
Publ i cat i on Pvt . Lt d. , 2007. .
• Charl es R, Greer, St rat egi c Human Resource Management , Pearson
Educat i on, 2003.
• Kandul a S. R. ( 2001) . St rat egi c Human Resource Devel opment . East ern
Economy Edi t i on, Prent i ce Hal l I ndi a.
• Boxel l & Purcel l , J. ( 2003) . St rat egy And Human Respource
Management . Pal grave Mcmi l l an
• St rat egi c HRM – Mi chael Armst rong, Kogan page, London
• St rat egi c HRM – Agarwal , Oxf ord Uni versi t y Press, New Del hi .
• St rat egi c Management – Gregory Dess and Al l ex Mi l l er.
• St rat egy Dri ven Tal ent Management – Edt d Si l zer Dovel l
4. 3 El ect i ve HRM 5: Labour Legi sl ati ons
1. Indust ri al Di sput e s Ac t 1947: emphasi s on Sec 2 ( a l l def i ni t i ons) , 9A,
10, 12, 17, 18, 22, 23, 24, 25, Chapt er V B, Up t o Sec 25 ( S) and Sec
33. Kar nat aka ID Rul es, Indust r i a l Empl oyment ( St andi ng Or der s )
Act , Kar nat aka St andi ng Or der s Rul es.
2. Indi an Fact ori es Ac t 1948: kar nat aka Fact or y Rul es , Cont r act Labour
( Regul at i on and Abol i t i on) Act 1971, Kar nat aka Cont r act Labour
Rul es.
3. Payme nt of Grat ui t y Ac t 1982: pa yment of bonus act 1965, Kar nat aka
Indust r i a l Est abl i shment s ( Nat i onal Fest i va l Hol i da ys ) Act .
4. ESI Ac t 1948: empl oyees pr ovi dent f und and mi scel l aneous pr ovi si ons
act 1952, wor kmen’ s c ompensat i on act 1932. payment wa ges act 1936.
5. Code of Di sci pl i ne i n Indus t ri es: r epor t of t he s ec ond nat i onal l abour
commi ssi on 2002. Lat est I LO del i ber at i on on l abour l egi sl at i on i n
devel opi ng count r i es.
Ref erences:
• I ndust ri al Laws – P. L. Mal i k
• I ndust ri al Laws – Sanj eev Kumar
• Labour Law Journal s – Mont hl y
• Current Labour Report er – Mont hl y
• CLR Annual Di gest – 1999 – 2005
4. 4 El ect i ve HRM 6: Indust ri al Rel at i ons & Col l ecti ve
Bargai ni ng
1. Indus t ri al Rel at i ons: Hi s t or i ca l backgr ound, concept and appr oaches i n
IR – st ake hol der s of IR, va r i ous f act or s i nf l uenci ng IR, HR appr oach
t o IR, es s ent i al s of sound IR pol i c y, IR st r at egi es, l ega l f r ame wor k of
IR, c ommuni t y of IR. Pr oact i ve IR, i ndust r i al conf l i ct s, di sput es,
Conf l i ct r es ol ut i on.
2. Trade Uni ons : t r ade uni on movement and gr owt h of TU i n Indi a,
nat i onal l evel f eder at i ons, t r ade uni on pr obl ems, t r ade uni on
or gani zat i on, l eader shi p and management of Tr ade uni on, t r ade uni on
act 1926, r egi st r at i on of t r ade uni on, empl oyer s associ at i on –
obj ect i ves, or i gi n and gr owt h, l ega l st at us, pr obl ems of t r ade uni ons.
3. Gri evances and Di sci pl i nes: gr i evanc es, r edr essa l , di sci pl i ne, st andi ng
or der s, act s of mi sc onduct , show caus e not i c e, suspensi on, Enqui r y
pr oc edur e, Pr i nci pl es of nat ur al j ust i ce, Puni shment s, Demot i on
suspensi on, Ter mi nat i on, Remova l and di smi ssal s, Con f l i ct s –
Indust r i a l di sput es –La y of f , Ter mi nat i on si mpl i ci t or , Ret r enchment ,
cl osur es, VRS.
4. Col l ect i ve Bargai ni ng: concept , i t s r el evance i n IR, CB as an
i nst i t ut i on, ILO per c ept i on of CB, Obj ect i ves of CB, St r uct ur e,
Funct i ons, pr oc ess, negot i at i ons, bar gai ni ng appr oaches & t echni ques,
pat t er ns of bar gai ni ng.
5. Set t l e ment s: t ypes of s et t l ement s, wage s et t l ement , bonus set t l ement ,
pr oduct i vi t y s et t l ement , VRS s et t l ement , Uni on i s sues s et t l ement ,
Reor gani zat i on s et t l ement , t r ansf er , La yof f , r et r enchment and cl osur e
set t l ement s.
Ref erences:
• I ndust ri al Rel at i on – Ramaswamy
• I ndust ri al Rel at i on – Sarma
• I ndust ri al Rel at i on – Venkat arat hnam
• I ndust ri al Rel at i on – Arun Monnappa
• I ndust ri al Rel at i on – T V Rao
4. 5 El ect i ve HRM 7: Knowl edge Management
1. Knowl edge Management : conc ept , l eader shi p and knowl edge
management , knowl edge cul t ur e, l ea r ni ng & devel opment a l
or gani zat i on, Appl yi ng knowl edge t o wor k pr act i ces, Knowl edge
Syst ems, Knowl edge Ser vi ce, St r at egi c Knowl edge Leader shi p.
2. St rat egi c Knowl edge Manage ment : model s, knowl edge wor ker s, phases
of knowl edge devel opment , knowl edge management i nf r ast r uct ur e,
har nessi ng or gani zat i onal knowl edge, bui l di ng knowl edge management
i nt o t he St r at egi c Fr a mewor k.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
24
3. Knowl edge Leader: cont r i but or y Di sci pl i nes t o Knowl edge Leader shi p,
At t r i but es Rol es, Leadi ng Knowl edge Teams, Knowl edge net wor k,
Recr ui t i ng and Sel ect i ng Knowl edge Leader s.
4. Knowl edge Cul t ure : Knowl edge Cul t ur e Enabl er s, Mai nt ai ni ng t he
Knowl edge Cul t ur e dur i ng Change, Revi ewi ng, Impl ement i ng &
Mai nt ai ni ng t he Knowl edge Cul t ur e.
5. Knowl edge Management & HRM Pract i ces: st r uct ur al Suppor t , Impact
of Or gani zat i onal St r uct ur e on Knowl edge Management , St af f i ng,
Per f or mance Management , Rewa r di ng, Knowl edge Wor ker s, Lear ni ng &
Devel opment , Or gani zat i ona l Eva l uat i on and Revi ew.
Ref erences:
• Knowl edge Management – Shel da Debowski – John Wi l ey I ndi a
edi t i on
• Knowl edge Management – El i as M. Awad & Has san M. Ghazi ri –
Pearson Educat i on.
• Knowl edge Management – Carl Davi dson & Phi l i p Voss – Vi si on
Books
INTERNATIONAL BUSINESS
4. 2 El ecti ve IB 4: Int ernat i onal Market i ng
1. Int ernat i onal Mar ke t i ng: i nt r oduct i on and Impor t ance – Basi s of
i nt er nat i onal t r ade, Theor i es of i nt er nat i ona l t r ade, Tr ade ba r r i er s,
Indi a’ s f or ei gn t r ade si nce i ndependenc e.
2. Int ernat i onal Mar ket i ng Envi ronme nt : economi c , Pol i t i cal , Lega l ,
Soci o- cul t ur al and Demogr a phi c envi r onment . Int er nat i onal mar ket
ent r y st r at egi es – MNC’ s, Gl obal ma r ket er s et c.
3. Organi zat i on f or Int ernat i onal Mar ke t i ng: obj ect i ves of i nt er nat i ona l
mar ket i ng, Fact or s af f ect i ng i nt er nat i onal ma r ket i ng, Int er nat i ona l
mar ket i ng mi x st r at egy. Di st r i but i on st r at egi es and Types of
i nt er medi ar i es i n i nt er nat i onal mar ket i ng.
4. Export Pl anni ng: expor t f i nance, Let t er of cr edi t , expor t l i c ensi ng,
Expor t houses, expor t r i sk and i nsur ance, Expor t pr omot i on and
Inc ent i ves by t he Gover nment of Indi a and Inst i t ut i onal ar r angement
f or expor t pr omot i on i n Indi a. Impor t - Expor t pol i ci es of t he
Gover nment of Indi a – Expor t document at i on pr oc edur es and
f or ma l i t i es . Indi an f or ei gn t r ade si nce i ndependenc e.
5. Int ernat i onal Economi c Inst i t ut i ons and Forums : EFTA, LAFTA,
EU, SAARC, APEC Wor l d Bank, IMF and ot her t r adi ng bl ocks and
common mar ket i ng f or i nt er nat i onal busi ness.
Ref erences:
• I nt ernat i onal Market i ng – Sak Onkvi si t and John J. Shaw
• I nt ernat i onal Market i ng – Phi l i p Cat eora and John Graham
• I nt ernat i onal Market i ng – C. A. Franci s
• I nt ernat i onal Busi ness – Dani el
4.3 Elective IB 5: India & WTO
1. Gl obal i zat i on: gl obal i za t i on of wor l d economy, bus i ness, i mpact and
i mpl i cat i ons, pol i c y opt i ons and gover nance. Ar gument s f or Indi a
j oi ni ng WTO - Ar gument s agai nst member shi p – benef i t s and
di sadvant ages t o Indi a. Indi a’ s c ommi t ment and r ol e i n WTO – Indi a a s
def endant and as compl ai nant – Indi a’ s posi t i on i n WTO.
2. Regi onal t r ade bl ocks and ec onomi c i nt egr at i on – r ea sons f or gr owt h of
ec onomi c bl ocks – economi c – pol i t i cal – t ypes of economi ca l
i nt egr at i on. Maj or r egi onal t r ade gr oups – NAFTA, MERCOSUR,
APEC, EU, BIMSTAC, ASEAN, G- 6, IBSA. Eur o benef i t s of common
cur r enc y – expect anc y – i mpedi ment s of i nt egr at i on, Indi a’ s r ol e i n
pr omot i ng f or ei gn t r ade – vi si on per spect i ve, r oad ma p, pr ospect s,
per f or manc e and eva l uat i on.
3. WTO – Obj ect i ves, f unct i on, GATT and WTO. , pr i nci pl es of WTO –
t r anspar enc y, MFN t r eat ment , nat i onal t r eat ment – f r ee t r ade
pr i nci pl es – di smant l i ng t r a de bar r i er s – r ul ed based t r adi ng s yst em,
t r eat ment of LCD’ s – c ompet i t i on pr i nci pl es – ant i dumpi ng measur es
– envi r onment pr ot ect i on.
4. Revi ew of Indi a’ s ec onomy post 1995, anal ysi s of gener a l a gr eement on
t r ade i n ser vi c es ( GATS) , def i ni t i on of ser vi ces under GATS, modes of
i nt er nat i onal del i ver y s er vi ces – c r oss bor der suppl y – commer ci a l
suppl y – c onsumpt i on abr oad, movement of per s onnel speci a l
agr eement s under WTO – TRIPS – TRIMS – obj ect i ves of i nt el l ect ua l
pr oper t y pr ot ect i on, Indi an pat ent l a w and t r i ps – i ssues, cont r over si es
and l ega l posi t i on.
5. Revi ew of Indi a’ s Int er nat i onal Busi ness wi t h r el evance t o bi l at er a l ,
pr ef er ent i al , r egi ona l , f r ee t r ade, mul t i l at er a l t r ade agr eement s. Indi a’ s
st and on WTO a gr eement s – agr i cul t ur e, NAMA, I PR, mode 4
r est r i ct i ons, subsi di es , concessi ons et c. Indi a as a f el i ci t at or i n t he
f or mat i on of r egi onal bl ocks, ec onomi c bl ocks.
Ref erences:
• I nt ernat i onal Busi ness – By Roger Bonnet
• I nt ernat i onal Busi ness - Mi chael Zi nkat a
• I nt ernat i onal Busi ness - John d. Dani el s
• I nt ernat i onal Busi ness – Ri chard M. Shaf f er
• I nt ernat i onal Busi ness - Rugman
• I nt ernat i onal Busi ness – Vyept hakesh Sharan
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
25
• I nt ernat i onal Economi cs – Domi ni ck Sal vat ore
• Prospect s of I ndi a’ s Forei gn Trade – N. A. Khan
• I ndi a’ s Forei gn Trade - Vadi l al
• Manual of Forei gn Exchange – H. E. Evi l t
4. 4 El ect i ve IB 6: Internati onal Fi nanci al Management
1. Int ernat i onal Fi nanci al Management : st r uct ur e of f or ei gn exchange
mar ket . The bal anc e of payment s, Int er nat i onal monet ar y s yst em –
I. M. F, The nat ur e of gl oba l capi t al f l ows – FDI, FI I, Pr i vat e equi t y
and hedge f unds.
2. Exchange rat e det er mi nat i on: st r uct ur al model s of exchange r at e
det er mi nat i on – IRP and PP Par i t y, exchange r at e f or ecas t i ng. Tr ans f er
pr i ci ng and net t i ng.
3. The f orei gn exchange mar ke t : st r uct ur e, Types of t r ansact i ons,
quot at i ons and Ar bi t r age. Exchange r at e r egi mes – f or ei gn exchange
mar ket i n Indi a.
4. Measure ment of exposure and Ri s k: cl a ssi f i cat i on, Tr ansact i on,
t r ansl at i on and oper at i ng exposur es. Management of exposur es .
Hedgi ng, f or war ds, cur r enc y f ut ur es, opt i ons, s waps and hedgi ng wi t h
money ma r ket .
5. Manageme nt of i nt eres t rat e exposure : FRA i nt er est r at e caps and
f l oor s. Fi nanci al s waps - t ypes - mot i vat i on appl i cat i on of s waps. GDR,
ADR.
Ref erences:
• Buckl ey, Adri an – Mul t i nat i onal Fi nance, New York, Prent i ce Hal l
I nc. m 1996
• Ki m, Suk and Ki m, Seung – Gl obal Corporat e Fi nance: Text and Cases,
2
n d
ed. Mi ami Fl ori da, Kol b, 1993
• Shapi ro, Al an. C – Mul t i nat i onal Fi nanci al Management , New Del hi ,
Prent i ce Hal l of I ndi a, 1995
• I nt ernat i onal Fi nanci al Management by P. G. Apt e, Mc Graw Hi l l .
• I nt ernat i onal Fi nanci al Management by Jef f Madura
4. 5 El ect i ve IB 7: Indi a’s Forei gn Trade
1. Forei gn t rade and BOP of Indi a: f or ei gn t r ade under pl an, maj or
expor t s and i mpor t s i mpact on Indi an ec onomy and BOP, t r ade
di r ect i ons, maj or hi ndr ances i n Indi an expor t s s ect or , st r uct ur a l
t r eat ment i n pr omot i ng i nt er nat i onal t r ade by Indi a.
2. Rec ent t r ends i n Indi a’ s f or ei gn t r ade, di r ect i ona l pat t er n, maj or expor t
commodi t i es – t hr ust a r ea commodi t i es, t r ends, pr obl em a nd pr ospect s ,
maj or c ompet i t or s, maj or i mpor t c ommodi t y gr oups, t r ade cont r ol i n
Indi a ( f or ei gn t r ade devel opment and r egul at i on act ) , i mpor t and
expor t c ont r ol or der s, expor t – i mpor t l i c ensi ng s yst em, exchange
cont r ol i n Indi a.
3. Expor t Pr omot i on – i ncent i ves, dut y dr a wbacks, packi ng cr edi t s, expor t
pr omot i on counci l s, advi sor y bodi es – CAPAXI L, FICCI, CI I, PHD
chamber of Commer c e, DGFT and f unct i onal f aci l i t at or s, eval uat i on of
Indi a’ s pol i c y on exi m pl an, cont r ol of f or ei gn t r ade.
4. Cont empor a r y Expor t Impor t t r end anal ysi s : Invi si bl e expor t s – Banki ng,
Insur ance, shi ppi ng, t our i sm, manpower , consul t anc y, sof t wa r e et c –
need t o pr omot e t r ade, c ont r ol obj ect i ves and machi ner y f or expor t
cont r ol , mai nt enanc e and devel opment of i mpor t s. Impor t subst i t ut i on,
need t o cont r ol i mpor t t r a de, obj ect i ves and machi ner y f or i mpor t
cont r ol , mai nt enance and devel opment of i mpor t s
5. Rol e of Gover nment i n Indi a’ s For ei gn Tr ade: St at e t r adi ng cor por at i on,
mi ner a l and met al t r adi ng cor por at i on, r ol e of commodi t y boa r ds,
commer ci a l t r eat i es, t r ade a gr eement s, count er t r ade
Ref erences:
• Bhashyam. S – Export Promot i on i n I ndi a: The I nst i t ut i onal
I nf rast ruct ure, Commonweal t h Pub. , Del hi , 1988
• Khanna, Sri Ram – Export Market i ng i n I ndi a’ s New Manuf act urers,
Uni versi t y of Del hi , Del hi , 1986
• Jai n. S. K – export Perf ormance and Export Market i ng St rat egi es,
Common weal t h Pub. , Del hi , 1988
• Nayyar, Deepak – I ndi a’ s Export and Export pol i ci es i n t he 1960s,
Cambri dge Uni versi t y press, 1976.
INFORMATION SYSTEMS
4. 2 El ect i ve IS 4: Enterpri se Resource Pl anni ng And
Busi ness Process Re- Engi neeri ng
1. Int roduct i on: f undament al s of suppl y chai n management , appl i cat i ons
s yst ems i n t he i ndi vi dual bus i ness f unct i ons.
2. Int roduc t i on t o ERP: a n over vi ew of t he ent er pr i s e, ERP and r el at ed
t echnol ogi es, ERP – a manuf act ur i ng per spect i ve, Vendor s, consul t ant s
and user s, i nt r oduct i on t o SAP, an over vi ew of SD, MM, PP, FI/ CO
Modul es of SAP.
3. SAP’ s SCM syst e m: r ec ent devel opment s i n or der a nd SCM based on
SAP s yst ems, cas e st udi es on SCM, Int er net r esour c es f or SCM.
4. Re- engi neeri ng: an i mper at i ve f or sur vi va l , i mpl ement i ng BPR –
met hodol ogy and st eps, Is r e - engi neer i ng necessar y?
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
26
5. Trends i n Inf ormat i on t echnol ogy: peopl e vi ew, empower i ng peopl e
t hr ough i nf or mat i on, managi ng change – t he Indi an par adi gm.
Ref erences:
• ERP – Al exi s Leon, Leon Publ i shers
• Suppl y Chai n Management based on SAP syst ems, G. Knol mayer,
P. Mert ens and A. Zei r, Spri nger I nt ernat i onal Edi t i on
• The one Source For Comprehensi ve Sol ut i ons – Usi ng Sap R/ 3 I I I
Edi t i on – Aut hored by Asap Worl d Consut ancy - PHI .
• I nt roduct i on t o SAP, an overvi ew of SD, MM, PP, FI / CO Modul es of
SAP
• An I nsi der’ s Unbl ased Apprai sal of SAP R/ 3 Management – Wi l ey,
Cori ol i s – dreamt ech
• ERP, Vi nod Kumar Garg and N. K. Venki t akri shnan, PHI
• Hammer, Mi chael and Champy, James: Reengi neeri ng t he
Corporat i on: A mani f est o f or busi ness revol ut i on: Harper
Busi ness
4. 3 El ect i ve IS 5: El ect roni c Commerce
1. Int roduct i on t o E- Commerce: advant ages and l i mi t at i ons t o E-
Commer c e, Val ue chai ns and manager i al i mpl i cat i ons of E- Commer c e.
2. Int erne t : t he i nt er net a nd t he wor l dwi de web, t he i nt er net Pr ot ocol
Sui t e, i nt er net ar chi t ect ur e, Int er net ser vi ce pr ovi der s ( enabl i ng
t echnol ogi es of t he wor l dwi de web) , Int er or gani zat i onal Commer c e
and EDI, EDI i mpl ement at i on, mobi l e Commer c e.
3. Comput er Ne t wor ks & Securi t y: di f f er ent t ypes of net wor ks, pr ot ocol s
and medi a.
4. Securi t y and c hal l enges: e l ect r oni c pa yment s yst ems and t he i ssues
i nvol ved, s ecur i t y i ssues and encr ypt i on, E- CRM, E- SCM. E- St r at egy.
5. Consumer ori ent ed El ect roni c Commerce: adver t i si ng and Mar ket i ng
on t he i nt er net , Consumer Sear ch and Res our c e Di scover y, Web bas ed
b2b E- Commer c e. Int r anet s and ext r anet s. Lega l and et hi cal i ssues,
l ega l i nf r ast r uct ur e f or E- Commer c e i n Indi a ( The Inf or mat i on
Technol ogy Act , 2000) , Int er nat i onal c yber l a ws.
Ref erences:
• Ravi B. Kal akot a and Andrew B. Whi nst on – “Front i ers of El ect roni c
Commerce”. Addi son Wesl ey, Pearson Educat i on, Asi a.
• “Pract i cal Crypt ography”, Bruce Schnei r and Nei l s Ferguson , Wi l ey-
dreamt ech I ndi a Pri vat e Lt d.
• “E- Comme rce- Amangari al perspect i ve”, P. T. Joseph. Prent i ve Hal l ,
I ndi a
• “El ect roni c Commerce”, Fr amework, Technol ogi es and appl i cat i ons,
Tat a McGraw Hi l l .
• “El ect roni c Commerce”, From vi si on t o f ul f i l l ment , El i as M. Awad,
PHI .
• Jef f rey F. Rayport and Bernard J. Jawoski - i nt roduct i on t o E- Commerce.
4. 4 El ect i ve IS 6: IPR and Cyber l aws
1 IPR – i nt r oduct i on, Basi cs, Lega l Concept s, Int er nat i ona l
Ar chi t ect ur e of Pr ot ect i on, Gl oba l Regul at or y, DRIPs, TRIPs ,
Di pl omac y i n IPR pr ot ect i on, IPR i n Indi a, IPR vs Ver t i cal Indust r i es.
2 Cyber Laws : cyber a l er t s, i nt er net f r auds, t hef t s and cr i mes, c yber
l a ws Vs ver t i ca l i ndust r i es.
3 Onl i ne Shoppi ng Met hods: shoppi ng car t s, i nt er net payment
gat ewa ys, el ect r oni c dat a i nt er f aces, pa yment met hods and appr oval
mechani sms, cr edi t car d mer chant s and payment s
4 Inf or mat i on Securi t y: concept s, met hods, t ool s , st andar ds,
compl i anc es.
5 Inf or mat i on Sec uri t y Cont r ol and Di sast er Management .
Ref erences:
• Pract i cal Approach To I nt el l ect ual Propert y Ri ght s By Rachna Si ngh
Puri , Arvi nd Vi swanat han
• Re- t hi nki ng i nt el l ect ual propert y: t he pol i t i cal economy of copyri ght
. . . By Yi Jun Ti an
• I nt el l ect ual propert y and i nf ormat i on weal t h: i ssues and pract i ces i n
t he . . . By Pet er K. Yu
• Cyber l aw si mpl i f i ed – by Vi vek Sood
• Cyberl aw f or gl obal E- busi ness: f i nance, payment , and di sput e s – by
Takashi Kubot a
• Cyberl aw: t he I ndi an perspect i ve - by Pavan Duggal
• I nf ormat i on Technol ogy i n Busi ness Management – by Dr. Mukesh
Dhunna, J. B. Di xi t
• Payment t echnol ogi es f or E- commerce by Wei dong Kou
• New payment worl d: a manager' s gui de t o creat i ng an ef f i ci ent
Payment Process – by Mary S. Schaef f er
• Managi ng i nf ormat i on securi t y ri sks: t he OCTAVE approach – by
Chri st opher J. Al bert s, Audrey J. Dorof ee –
• I nf ormat i on Securi t y: desi gn, i mpl ement at i on, measurement , and
Compl i ances – by Ti mot hy P. Layt on
• An i nf ormat i on securi t y handbook – by John M. D. Hunt er
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
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4. 5 El ect i ve IS 7: Busi ness Strat egi es
1. Int roduct i on: def i ni ng your busi ness i dea, cr eat i ng an e- busi nes s
pl an, get t i ng your bus i nes s of f t he gr ound, Component s, l i nkages,
dynami cs and eva l uat i on of busi ness model s, dynami cs a nd appr ai sal s
of busi ness model s.
2. Int erne t : Va l ue conf i gur at i on and t he i nt er net va l ui ng and f i nanci ng an
i nt er net st ar t - up.
3. e- busi ness : Bui l di ng your e- busi ness , desi gni ng an e- busi ness web si t e,
under st andi ng back- end s yst ems.
4. Busi nes Envi ronme nt : t he r ol e of compet i t i ve and macr o
envi r onment s, appl yi ng t he concept s model s and t ool s, sa mpl e anal ysi s
of an i nt er net busi nes s model case.
5. Launchi ng your e- busi nes s
Ref erences:
• Creat i ng a wi nni ng e- busi ness, I Edi t i on, Napi er, Judd, Ri vers and
Wagner
• I nt ernet busi ness model s and st rat egi es, Edi t i on 2001, Al l an Af ush,
Chri st oper L. Tucci
• E- servi e, New Di rect i ons i n Theory and Pract i ce, Rol and T. Trust and
P. K. Kannan, Prent i ce Hal l I ndi a.
• St even Al t er: I nf ormat i on Syst ems: Foundat i on of e - busi ness, PHI
For pract i cal s:
• Web Desi gn, wi t h HTML/ Fl ash/ Javascri pt / Dream weaver/ Front page
and e- Commerce
• Mul t i medi a Syst ems Desi gn, Prabhat K. Andl ei gh and Ki ran Thakrar.
TOURISM & TRAVEL MANAGEMENT
4. 2 El ect i ve TTM 4: Event Management
1. Def i ni t i on, Sc ope of Event Management : i nt r oduct i on t o convent i ons,
exhi bi t i ons, meet i ngs – def i ni t i on & component s. Nat ur e and demand
of c onf er enc e mar ket . Gr owt h and devel opment of event i ndus t r y,
ec onomi c and soci a l si gni f i c ance.
2. Typol ogy of pl anned event s , var i et i es & i mpor t ance of event s, Key
st eps t o successf ul event s c har act er i st i cs and compl exi t i es of event s
checkl i st f or di f f er ent event s , pl anni ng schedul e & act i ons agenda.
3. Conf er enc e pr ogr am desi gni ng, t i mi ng, super vi si on, pr es ent at i on,
cat er i ng and hospi t al i t y, Tr a nspor t at i on, t el econf er enci ng, r ec or di ng &
publ i shi ng sponsor shi p, sponsor s, or gani zer s, cust omer s & guest s.
Event pl anni ng, Key char act er i st i cs, Pr e - event r esponsi bi l i t i es, l ega l
i ssues, negot i at i ons.
4. Event s and Tour i sm, Busi ness t our i st , Tour i sm & Cul t ur e, Inc ent i ve
t our s Ri sk Management , Saf et y and Gl obal i ss ues i n Event
Management .
5. MICE Tour i sm: t our i sm event s – nat i onal & Int er nat i onal Scena r i o
Int er nat i onal Tr ade Fai r s & Mar s – Ger many, Chi na, Si ngapor e,
Hongkong, U. K, et c. Event s and Tour i s m Mar ket i ng.
Ref erences:
• Event Management i n l ei sure & t ouri sm – Davi d Wat t
• Conf erences – Tomy Rogers
4. 3 El ect i ve TTM 5: Internati onal Touri sm
1. Gl obal i zat i on & t our i sm s ect or : gl obal i zat i on & t he busi ness wor l d,
t he t our i sm i ndust r y, chal l enges, Fact or s af f ect i ng Gl obal & r egi ona l
t our i st movement s, Demand and or i gi n f act or s, dest i nat i on & r esour ce
f act or s. Cont empor ar y t r ends i n i nt er nat i onal t our i st movement s.
2. The emer genc e of i nt er nat i onal hot el s & t our i s ms : hi st or i cal aspect s,
devel opment of chai ns, devel opment abr oad, ai r l i ne c onnect i on.
3. Pol i t i cal aspect s of t he i nt er nat i onal t r a vel , t our i sm Bar r i er s t o t r a vel ,
t our i sm i nvest ment & busi ness, r egul at i ons, i nt er nat i ona l or gani zat i ons
deal i ng wi t h ba r r i er s vi z: WTO, IMF, IHA, need f or gover nment
suppor t of t our i sm, nat i onal t our i sm or gani zat i ons, pol i t i cal st abi l i t y,
t r avel advi s or i es, pol i t i cal r i sk, cr i si s management .
4. Human r esour ces & cul t ur al di ver si t y: Under st andi ng cul t ur a l
di ver si t y, cul t ur a l per cept i ons, busi ness pr ot ocol , cul t ur a l
consi der at i ons i n negot i at i ons.
5. Int er nat i onal t our i sm sa l es & ma r ket i ng: Mar ket r es ear ch, devel opi ng
an i nt er nat i onal ma r ket i ng st r at egy, under st andi ng var i ous t r a vel
di st r i but i on syst ems vi z GDS, pr oduct posi t i oni ng.
Ref erences:
• Mi l l , R. C. , ( 1990) , Touri sm: The I nt ernat i onal Busi ness, Pret i ence
Hal l , New Jersey.
• Bhat i a. A. K. , - I nt ernat i onal Touri sm
4. 4 El ect i ve TTM 6: Art Heri tage of Indi a:
1. Indi an Cul t ur e and Her i t age: Concept – Hi st or y – St a ges of eva l ai on –
The Mohenj odar o and Har appan per i od – Vedi c Age, Buddhi st epoch,
Gupt a Per i od, Ear l y and Lat e Medi eva l per i od, Moder n per i od,
Feat ur es of Indi an Cul t ur al Her i t age – Cons er vat i on of Cul t ur e.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
28
2. St udy of Indi an Ar chi t ect ur e: t he pr omi nent Ar chi t ect ur al st yl e i n
di f f er ent per i od – Har appan Ar chi t ect ur e, Anci ent Indi an Ar chi t ect ur e
vi z Hi ndu – Buddhi st st yl e. Mugha l Ar chi t ect ur e. The Rock- Cut
monument s – col oni al Ar chi t ect ur e, St udy of i mpor t ant Ar chi t ect ur a l
si t es of Indi a. St udy of I ndi an Templ e Ar chi t ect ur e and popul ar
r el i gi ous c ent r es – Hi ndu, Buddhi st , Jai n, Musl i ms, Par si s and
Chr i st i an.
3. Pai nt i ngs: Indi an Pai nt i ngs – char act er i st i c f eat ur es – Medi eval and
Moder n Pai nt i ngs, St udy about per f or mi ng Ar t s of Indi a, Dances of
Indi a, Hi st or i ca l evol ut i on – ar cheol ogi cal and l i t er ar y evi denc e,
Indi an Cl a ssi cal Danc es – Fol k Danc es, Musi c of Indi a – cl assi f i cat i on
– Mar g & Desi , Ka r nat i c st yl e, Nor t h Indi an Musi c – Musi cal
i nst r ument s.
4. Rol e of Per f or mi ng Ar t i n Tour i sm Devel opment & Handi cr af t s : Indi an
Theat r e – Di f f er ent Theat r i cal f or ms, Indi an Ci nema – Evol ut i on –
Rol e i n Tour i sm Devel opment , Indi an handi cr af t s – t ext i l es,
cl a ywor ks, st one wor ks, woodwor ks et c. – c r af t mel a s – Mar ket i ng of
Handi cr af t s – Bot t l eneck.
5. Museums and t hei r r ol e: Rol e of Museums i n pr es er vat i on of ar t
Her i t age – Types of Museums – Acqui si t i on of Museum Ar t i cl es – Rol e
of Mus eum i n Speci a l Int er es t Tour i sm.
Ref erences:
• Touri sm Devel opment – A. K. Bhat i a
• Heri t age Touri sm Devel opment – Romi l a Thaper
• Devel opment of Touri sm i n I ndi a – H. L. P. Rai
• Paryat an Bhugol – Prof . S. B. Shi nde
• Paryat an Bhugol – Dr. Y. T. Gharpure
• Paryat an Bhugol – Dr. Nagt ode and ot hers
4. 5 El ect i ve TTM 7: Travel Agency Management
1. Tr avel f or ma l i t i es : passpor t , vi sa, hea l t h r equi r ement s, t axes, cust oms,
cur r enc y, t r avel i nsur ance, bagga ge and ai r por t i nf or mat i on. Tr a vel
Agenc y and Tour Oper at i on Busi ness : Hi st or y, Gr owt h, and pr es ent
st at us of Tr a vel Agenc y. Def i ni t i on of Tr avel Agenc y and
di f f er ent i at i on bet ween Tr a vel Agenc y and Tour Oper a t i on busi ness.
Tr avel Agenc y and Tour Oper at or s : Li nkages and ar r a ngement s wi t h
hot el s, ai r l i nes and t r anspor t agenci es and ot her s egment s of t our i sm
sect or .
2. Appr oval of Tr a vel Agent s and Tour Oper at or s : appr ova l b y
depar t ment of t our i sm, Gover nment of Indi a. IATA r ul es and
r egul at i ons f or appr ova l of a t r avel a genc y, Appr ova l by Ai r l i nes and
Rai l wa ys. St udy of var i ous Fi scal and Non – Fi sc al i ncent i ves
avai l abl e t o Tr avel a genci es and Tour Oper at i ons busi nes s.
3. Funct i ons of a Tr avel Agent : under st andi ng t he f unct i ons of a t r avel
agenc y – t r a vel i nf or mat i on and counsel i ng t o t he t our i st s, It i ner ar y
pr epar at i on, r es er vat i on, t i c ket i ng, pr epar at i on and mar ket i ng of Tour
packages, handl i ng busi ness/ cor por at e cl i ent s i ncl udi ng c onf er enc e and
convent i ons. Sour c es of i nc ome: Commi ssi on, Ser vi c e c har ges. Tr avel
Ter mi nol ogy: Cur r ent and popul ar t r avel t r ade abbr evi at i ons and ot her
t er ms us ed i n pr epar i ng i t i ner ar i es.
4. Funct i ons of a Tour Oper at or : ma r ket r esea r ch and t our package
f or mul at i on, ass embl i ng, pr ocess i ng and di ssemi nat i ng i nf or mat i on on
dest i nat i ons, Li asi oni ng wi t h pr i nci pl es, pr epa r at i on of It i ner a r i es,
t our oper at i on and post t our Management . Sour c es of i ncome f or t our
oper at i on.
5. Publ i c and Pr i vat e s ect or i n Tr a vel Agenc y Busi ness and Tour
Oper at i on Busi nes s: or gani zat i onal St r uct ur e and var i ous depar t ment s
of a Tr a vel Agenc y. Cas e st udy of ITDC. Cas e st udy of SITA, Cox &
Ki ngs, TCI and Thomas Cook.
The Indi an Tr avel Agent s a nd t our oper at or s – an over vi ew. Nat i onal
Tr ade Ass oci at i ons : I ATO and TAAI.
Ref erences:
• Hol l oway. J. C ( 1983) , The Busi ness of Touri sm, McDonal d and Evans,
Pl ymount h.
• Syrat t Gwenda, ( 1995) . Manual of Travel Agency Pract i ve, But t erwort h
Hei nmann, London.
• St evens Laurence, ( 1990) . Gui de t o St art i ng and Operat i ng Successf ul
Travel Agency, Del mar Publ i shers I nc. m New York.
• Chand, Mohi nder, Travel Agency Management , Anmol Publ i cat i on
• Set h. P. N ( 1992) , Successf ul Touri sm Management Vol . 1 & 2, St erl i ng
Publ i cat i ons, Del hi .
• Fost er, Dougl as ( 1983) , Travel and Touri sm Management , McMi l l an,
London.
HEALTH CARE MANAGEMENT
4. 2 El ect i ve HCM 4: Heal t h Care Economi cs and Fi nance
1. Ass es sment of caus es of poor hea l t h i n t he devel opi ng count r i es;
heal t h ser vi ces, ec onomi c devel opment and nat i onal devel opment
pl anni ng.
2. Economi c appr ai sa l of hea l t h ser vi c es : needs vs dema nd vs suppl y
model ; Heal t h s ect or f i nanci ng and expendi t ur e sur veys.
3. Pr i mar y ca r e: cost s, r esour c e a vai l abi l i t y and al l ocat i on; met hods and
model s i n t he anal ysi s and eval uat i on of hea l t h, sect or f i nanci ng.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
29
4. Fi nanci al Management i n heal t h ser vi c es : budget i ng, cont r ol , pr i ci ng
and ef f i ci enc y.
5. Economi cs of Non- Gover nment al heal t h car e; economi c s of var i ous
Nat i onal , hea l t h pr ogr ammes .
Ref erences:
• Carri n. G, Economi c Eval uat i on of Heal t h i n Devel opi ng Count ri es,
1983, Oxf ord Uni versi t y Press, New York.
• Cl everl ey. W. D. , ed, Fi nanci al Management of Heal t h Care Faci l i t i es,
1976, Aspen, Maryl and.
• Conyers. D and Hi l l s. P, An i nt roduct i on t o devel opment pl anni ng i n t he
t hi rd worl d, 1984, John Wi l ey, New York.
• Drummond. M. F, Pri nci pl es of Economi cs apprai sal i n Heal t h Care,
1985, Oxf ord Uni versi t y Press, New York.
• Ferror. H. P ed, Heal t h Servi ces: Admi ni st rat i on, research and
Management , 1972, But t erwort hs, London.
• Ferrnat i . P. J, Heal t h care economi cs, 1979, JohnWi l ey, New York.
4. 3 El ect i ve HCM 5: Envi ronmental Heal th Management and
Safety Pl anni ng
1. Concept of hea l t h car e pl anni ng, heal t h expendi t ur es, hospi t al s as a
heal t h car e del i ver y s yst em; Management of hea l t h car e s yst ems;
Di mensi ons of heal t h car e management .
2. Management of Qua l i t y; c oncept s of envi r onment a l heal t h car e;
Mi cr obi ol ogi ca l consi der at i ons; Laundr i es, CSSD, i nsect , Rodent
cont r ol .
3. Emer genc y and di sast er pl a nni ng; saf et y mana gement ; pat i ent s and
per s onnel sa f et y, f i r e saf et y, gener a l sani t at i on.
4. Haza r dous wa st e mana gement ; sol i d wast e handl i ng & di sposa l ; l i qui d
wa st e handl i ng, c ol l ect i on & di sposa l ; wat er t r eat ment and
di st r i but i on. Pl anni ng and or gani zi ng f or saf et y and wast e
management .
5. Legal and s oci al a spect s of wast e management ; t r ends and pr act i ces;
management of cost s; hea l t h car e budget i ng; cost cont ai nment ;
management of c onf l i ct s; or gani zi ng f or bet t er heal t h car e
management ; col l ect i ve empl oyee par t i ci pat i on; bar gai ni ng; r ewa r ds
and puni shment s.
Ref erences:
• Ferry, Ted Saf et y & heal t h management pl anni ng, Van Nost rand
Rei nhol d, New York, 1990.
• Bond Ri chard. g, G. S. Mi chael sen and Roger L Deroos, Envi ronment al
Heal t h & Saf et y i n heal t h care f aci l i t i es, Macmi l l an Pub. co. i nc, 1973.
• Journal of Hazardous wast e management , USA
• Zwei f e, Pet er I and Fri edri ch Breyer Heal t h Economi cs, Oxf ord
Uni versi t y Press, New York, 1997.
• Kurt , Darr & Jonat han. S. R. , Hospi t al organi zat i on and management :
Text and readi ng, CBS publ i shers & Di st ri but ors, 1992.
• Goyal . R. C Handbook of hospi t al personnel management , Prent i ce Hal l
of I ndi a, New Del hi , 1993.
4. 4 El ect i ve HCM 6: Heal t h and Hospi tal Informat i on
Systems
1. Concept of hea l t h; heal t h car e and hospi t al s, Indi an hea l t h car e
s yst em, Gover nment - hea l t h car e i nt er f ac e: Hospi t a l as a subs yst em of
heal t h car e s yst em; hospi t al f unct i ons.
2. Hospi t a l or gani zat i on, cl as s i f i cat i on of hospi t a l s; component s of a
hospi t al s yst em; changi ng r ol e of hospi t al admi ni st r at i on; need f or
manager i al f unct i ona l speci al i st s, i ssues and chal l enges of hospi t al
management .
3. Deci si on maki ng i n hospi t al s, under st andi ng deci si on maki ng pr oc ess;
dr a wbacks of hospi t a l communi cat i on syst em; need f or s yst ems
appr oach t o hospi t al .
4. Concept s of c omput er s a nd communi cat i on t echnol ogy, dat abas e
concept s, net wor ks and communi cat i on; t ypes of net wor ks, net wor k
t opol ogi es, i nf or mat i on t ec hnol ogy i n hospi t al s; Inf or mat i on s yst em
concept s, t ypes of i nf or mat i on s yst ems.
5. Hospi t a l i nf or mat i on s yst em; s yst ems anal ysi s and desi gn of hospi t al
i nf or mat i on s yst ems; desi gn consi der at i ons; devel opment appr oaches;
i mpl ement at i on st r at egi es ; f unct i onal i t y of c omput er i zed hospi t al
i nf or mat i on s yst ems, mer i t s and demer i t s of CHIS, t r ends i n HIS; HIS
as a cont r ol s yst em; r es our c e ut i l i zat i on & cont r ol i n hospi t al s, i ssues
and chal l enges of hospi t al management .
Ref erences:
• Lel e. R. D comput ers i n Medi ci ne, Tat a McGraw Hi l l Publ i shi ng Co. Lt d,
New Del hi , 1988.
• Sai ni , Ani l Kumar Management I nf ormat i on Syst em ( MI S) i n hospi t al s,
Deep & Deep Pub, 1993.
• Panko, Raymond. R, Busi ness Dat a Communi cat i ons, Prent i ce Hal l I nc,
London, 1997.
• Hospi t al I nf ormat i on Syst ems – The Next generat i on, Vel de, Rudi Van
de Spri nger Verl ag, 1992.
• Ward, John, Pri nci pl es of I nf ormat i on Syst ems Management ,
Rout l edge, London, 1995.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
30
• Heal t h I nf ormat i on i n I ndi a, Cent ral Bureau of heal t h I nt el l i gence,
Mi ni st ry of Heal t h & Fami l y Wel f are, Govt . of I ndi a, New Del hi .
• Awad, El i as. M, Syst ems Anal ysi s & Desi gn, Prent i ce Hal l of I ndi a,
New Del hi , 1990.
4. 5 El ect i ve HCM 7: Heal t h Communi cat i on: Devel opment
and Di ssemi nat i on
1. An over vi ew of many subst ant i ve ar eas of st udy wi t hi n hea l t h
communi cat i on l i ke i nt er per s ona l communi cat i on, i nt er - cul t ur a l
communi cat i on, mass medi a heal t h i mages, c ommuni cat i on campai gns,
al t er nat i ve medi ci ne heal t h et hi cs.
2. Us e of l ea st t hr ee ar t i f act s ( such as pamphl et s, pr i nt ads, vi deo, et c)
anal ysi s t he r het or i c of a success f ul or an unsuccess f ul hea l t h
communi cat i on campai gn such as AIDS a wa r enes s, smoki ng c essat i on.
3. Pl an, del i ver & eva l uat e heal t h i nf or mat i on & di s ea se pr event i on
campai gns, advocat e f or hea l t h pol i c y i ni t i at i ves.
4. Manage hea l t h car e del i ver y s yst ems or pr oduce t he wr i t t en mat er i a l
f or a hea l t hy campai gn or devel op a t el evi si on pr ogr amme/ Hea l t h
l i t er ac y & st r at egi es di ss emi nat i on i n ar eas of publ i c heal t h emer gi ng
f r om r es ear ch i n hear i ng, bal ance, smel l , t ast e, voi c e, speech or
l anguage.
5. Pr oduce mat er i al s t hat make c ompl ex di sea se i ssues mor e
under st andabl e t o publ i c e. g. mat er i al s t o accompany genet i c
counsel i ng i n ar eas of i nher i t ed di sor der s.
Ref erences:
• Payers, Lynn, Medi ci ne & cul t ure – New York: Henry Hol t & company
1996.
• Du Pre, At hena, Communi cat i ng about heal t h; Current i ssues &
perspect i ve. Mount ai n vi ew LA; May f i el d publ i shi ng company, 2000.
• Heal t h communi cat i on, New Jersey school of publ i c heal t h, 1998.
• Rol e of mass medi a i n parent i ng educat i on, 1997. Harvard school of
publ i c heal t h cent re f or heal t h communi cat i on.
• Text book of prevent i ve & soci al medi ci ne, 2000.
SMALL BUSINESS MANAGEMENT &
ENTREPRENEURSHIP
4. 2 El ect i ve SBM&E 4: New Ent erpri se Management
1. Ent r epr eneur shi p and i t s r ol e i n economi c devel opment . Pr obl ems of
i ndust r i al i zat i on i n under devel oped count r i es wi t h speci a l r ef er enc e t o
Indi a. Indust r i a l pol i c y, Regul at i on and cont r ol of i ndust r i es i n Indi a.
2. Mechani cs of s et t i ng of new ent er pr i s es – si ze and l ocat i on, opt i mum
uni t s – i t s meani ng and det er mi nant s; si ze of i ndus t r i al uni t s i n Indi a.
3. Theor y of i ndust r i al l ocat i on f act or s det er mi ni ng t he i ndust r i al
l ocat i on. Regi onal di st r i but i on of i ndust r i al act i vi t y i n Indi a; Rec ent
t r ends i n t he l oca l i zat i on of i ndust r i al act i vi t y i n Indi a: Regi ona l
pl anni ng of i ndust r i al act i vi t y i n Indi a.
4. Fea si bi l i t y st udi es : t echni cal , mar ket i ng and f i nanci al ; Manager i a l
pr obl ems of new ent er pr i s es ; pr oduct i on pur chasi ng, f i nanci ng l abour
and mar ket i ng pr obl ems.
5. Faci l i t i es pr ovi ded by di f f er ent i nst i t ut i ons and Agenc i es i n Indi a,
f i nanci ng f aci l i t i es f or new ent er pr i s es, mar ket i ng and ot her f aci l i t i es.
Ref erences :
• Cat i ct s A Dal l ey; ent repreneuri al Management goi ng al l out f or resul t s
( McGraw Hi l l , 1971) .
• Cl el l and. D. C and D. G. Wi ner; Mot i vat i ng Economi c Achi evement ( New
York1969)
• Drucker, Pet er, I nnovat i n and Ent repreneurshi p, east - West Press ( P)
Lt d. , 1992.
• F. M. Harbl son; Ent repreneuri al Organi zat i on as a f act or i n economi c
devel opment , quart erl y j ournal i n economi cs August 1952.
• Gupt a. C. B and Sri ni vasan, Ent repreneuri al Devel opment i n I ndi a, New
Del hi , Sul t an Chand, 1997.
• Hi sri ch, Robert . D and Pet ors, mi cheal . P Ent repreneurshi p; St art i ng,
devel opi ng and managi ng a New Ent erpri se, 3
r d
ed. Chi cago, I rwi n,
1995.
• Hol t Davi d. H, Ent repreneurshi p – New vent ure creat i on, Engl ewood
cl i f f s, New Jersey, Prent i ce Hal l I nc. , 1992.
4. 3 El ect i ve SBM&E 5: Entrepreneuri al Devel opment
1. Ent r epr eneur i a l t r ai t s, t ypes and si gni f i canc e; Def i ni t i ons ,
char act er i st i cs of Ent r epr eneur i a l t ypes, qua l i t i es and f unct i ons of
ent r epr eneur s, Rol e and i mpor t ance of ent r epr eneur i n economi c
gr owt h.
2. Compet i ng t heor i es of ent r epr eneur shi p; ent r epr eneur i a l Devel opment
pr ogr amme i n Indi a. Hi st or y, Suppor t , obj ect i ves , st ages of
per f or manc es; pl anni ng and EDP obj ect i ves. Ta r get gr oup, sel ect i on of
cent r e, pr e- t r ai ni ng wor k.
3. Govt . Pol i c y t owar ds SSI’ s; Ent r epr eneur i a l i nput ; ent r epr eneur i a l
behavi ous and ent r epr eneur i al mot i vat i on. N- Achi evement and
management succ ess, ent r epr eneur i al succes s i n r ur a l ar ea .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
31
4. Innovat i on and ent r epr eneur ; est abl i shi ng ent r epr eneur s s yst em. Se a r ch
f or busi ness i dea, s our c es of i dea s, i dea pr ocessi ng, i nput
r equi r ement s;
5. Sour c es and cr i t er i a of f i nanci ng, f i xed and wor ki ng capi t al
assessment ; Techni cal as si s t ance, mar ket i ng assi st ance, si ckness of
uni t s and r emedi al assi st ance; pr epar at i on of f easi bi l i t y r epor t s and
l ega l f or ma l i t i es and document at i on.
Ref erences:
• Cl i f f t on Davi s. S and Fyl i e Davi d. E, Proj ect Feasi bi l i t y Anal ysi s, 1977
John Wi l ey, New York.
• Desai . A. N, Ent repreneur & Envi ronment , 1990 Ashi sh, New Del hi .
• Drucker Pet er, I nnovat i on and Ent repreneurshi p, 1985, Hei nemann,
London
• Jai n Raj i v, Pl anni ng a Smal l Scal e I ndust ry; A Gui de t o
Ent repreneurs, 1984, S. S. Books, Del hi .
• Kumar. S. A, Ent repreneurshi p i n Smal l I ndust ry, 1990, Di scovery, New
Del hi .
• McCl el l an. D. C and Wi nt er. W. G, Mot i vat i ng Economi c Achi evement ,
1969, Free Press, New York.
• Pareek, Udai and Venkat eswara Rao. T, Devel opi ng Ent repreneurshi p –
A Handbook on Learni ng Syst ems, 1978, Learni ng Syst ems, Del hi .
4. 4 El ect i ve SBM&E 6: Smal l Busi ness Envi ronment and
Management
1. Smal l Busi ness i n Indi an Envi r onment – Economi c, Soci al , Pol i t i cal
cul t ur al and l ega l ; Pol i ci es Gover ni ng s mal l sca l e uni t s; i ndust r i al
pol i ci es and st r at egi es r el at i ng t o sma l l sca l e s ect or .
2. Technol ogi ca l Know- how and appr opr i at e t echnol ogy; Qual i t y ci r c l es
and pr oduct i vi t y and l i nkage bet ween sma l l and bi g busi ness.
3. Or gani zat i ona l st r uct ur e and ot her char act er i st i cs of smal l f i r ms;
Speci a l pr obl ems i n t he management of sma l l busi ness i n va r i ous
f unct i onal ar eas l i ke f i nance, mar ket i ng, pr oduct i on and per sonn el .
4. Si ckness i n t he sma l l - sca l e s ect or ; Moder ni zat i on of s ma l l and vi l l a ge
i ndust r i es; Tr ai ni ng pr ogr ammes and consul t anc y s er vi c es .
5. Inst i t ut i on assi st i ng expor t pr omot i on of sma l l busi ness i n Indi a;
Expor t pr omot i on counci l s gl oba l per spect i ve of s mal l busi ness i n
sel ect ed count r i es.
Ref erences:
• Desai Vasant , Organi zat i on and Management of Smal l scal e i ndust ry,
Bombay, Hi mal aya, 1979.
• Smal l Scal e I ndust ri es and Ent repreneurshi p, Bombay, Hi mal aya,
1995.
• Papol a. T. S, Rural I ndust ri al i zat i on approaches and pot ent i al ,
Bombay, Hi mal aya, 1982.
• Pi ckl e Hal B and Abrahamj on, Royee. L, Smal l Busi ness Management ,
5
t h
ed. New York, John Wi l ey, 1990.
• Schumacher. E. F, Smal l i s Beaut i f ul , New Del hi , Rupa, 1990
• Vepa Ram. N, How t o success i n smal l i ndust ry, New Del hi , Vi k as,
1984.
4. 5 El ect i ve SBM&E 7: Governance & Management of Non-
Profi t Organi zat i ons ( NPOs)/ NGOs’
1. Gover nance & Management of Non - Pr of i t or gani zat i ons ( NPOs ) / NGOs;
An Int r oduct i on & Di scover i ng t he t hi n l i ne of di vi si on.
2. Gover nance Is sues : Gover ni ng body & st r at egi c management ,
account abi l i t y, t r anspar enc y, sust ai nabi l i t y & Pa r t i ci pat i on, Nor ms of
Good Gover nance, NGO/ NPO Accr edi t at i on, Gender Empower ment and
capaci t y bui l di ng needs : Ass ess ment f or st r engt heni ng Gover nance.
3. Management Pr act i ces of f i nanci al r es our c es, human r es our c es &
ext er nal r es our c es.
4. Pr oj ect pl anni ng, desi gn & i mpl ement at i on.
5. Macr o per spect i ves of Gover nance & Devel opment ; Good Gover nance –
Devel opment appr oaches ( Demand si de) , s oci al a ccount abi l i t y,
par t i ci pat i on & ci vi c enga gement , communi t y dr i ven devel opment
( CDD) and ent i t l ement , and r i ght base appr oaches.
Ref erences:
• Leadershi p i n Nonprof i t organi zat i ons – Kat hryn A. Agard- Sage
publ i cat i on
• Nonprof i t Organi zat i ons: Theory, Management & Pol i cy – Hel mut
K. Anhei er – Amazon
• Managi ng t he Non- Prof i t organi zat i on – John Wi l ey & Sons.
Drucker. P. F ( 1990) – New York: Harper Col l i ns
• Managi ng t he Non- Prof i t organi zat i on: Pract i ces and Pri nci pl es. New
York : Harper Col l i ns Publ i shers.
RETAIL & SUPPLY CHAIN MANAGEMENT
4. 2 El ect i ve R&SCM 4: Sal es and Logi st i cs Management
1. Sal es Management : Obj ect i ves of sa l es mana gement , Per sona l s el l i ng
pr oc ess, Devel opi ng per s ona l s el l i ng st r at egi es. Or gani zi ng t he sa l es
f or c e- Types of sal es or gani zat i ons - Det er mi ni ng t he ki nd of sa l es f or ce
and Si ze of t he sa l es f or c e. Qual i t i es of sa l es execut i ves .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
32
2. Managi ng t he Sa l es For c e: r ecr ui t i ng, Sel ect i ng and Tr ai ni ng t he sa l es
f or c e. Ti me and t er r i t or y management , Sa l es t er r i t or i es and Sa l es
quot as - Compensat i ng sal es f or c e, Mot i vat i ng t he sa l es f or c e-
Cont r ol l i ng t he sa l es f or ce- Eval uat i ng t he sa l es f or ce.
3. Ret ai l i ng and Whol esa l i ng: non- st or e r et ai l i ng, E- t a i l i ng, Di r ect
mar ket i ng, Tel e mar ket i ng, Mar ket i ng on t he net - Fut ur e of sa l es
management .
4. Di st r i but i on and Logi st i cs Management : Desi gn of di st r i but i on
channel , St r uct ur e and Channel management . Component s of l ogi st i cs -
i nbound and out bound l ogi st i cs, key l ogi st i cs act i vi t i es vi z. , Cust omer
ser vi c es - Demand f or ecast i ng- Invent or y management - Mat er i al handl i ng-
Communi cat i on- Or der pr oc es si ng, Packagi ng- Tr af f i c and
t r anspor t at i on- War ehousi ng and st or age.
5. Devel opi ng Logi st i cs St r at egy: l ogi st i cs i nf or mat i on s yst em,
Or gani zi ng f or ef f ect i ve l ogi st i cs, Impl ement i ng l ogi s t i cs st r at egy-
Comput er packages us ed i n l ogi st i cs.
Ref erence:
• Sal es Management – Deci si ons, St rat egi es and Cases – Ri chard R. St i l l ,
Edward W. Cundi f f and Noman A. P. Govani
• Prof essi onal Sal es Management – R. E. Anderson, Joseph F. Har, Ai an
J. Bash
• Market i ng Channel s – Loui s W. St ern, Adel I . ER – Ansary, T. Coughl an
• Fundament al s of Logi st i cs Management – M. Lambert , James R. St ock,
M. El i ram
• Logi st i cs Management – Donal d J. B. and D. J. Cl oss
• Logi st i cs and Suppl y Chai n Management – Mart i n Chri st opher
• Sal es Management – Anal ysi s and Deci si ons Maki ng – Thomas
N. I ngram
• Managi ng Suppl y Chai n – J. L. Gat t orn and D. W. Wal di s
4. 3 El ect i ve R&SCM 5: Retai l Management
1. Int r oduct i on t o Ret ai l i ng - Si ze, ec onomi c i mpor t anc e and c ompet i t i ve
st r uct ur e; Common r et ai l f or mat s; The r et ai l ma r ket i ng mi x; The r ol e of
t he r et ai l buyer and t he wor k of t he buyi ng of f i ce / mer chandi se
depar t ment ; Or gani sat i onal st r uct ur es and t he or gani sa t i on of r et ai l
buyi ng.
2. Invent or y Management - Key per f or mance r at i os, - mar gi n on r et ur ns ,
gr oss mar gi n, st ock t ur n, f or war d c over , ma r k down, gr oss mar gi n
r et ur n on i nvent or y ( GMROI) ; St ockt aki ng met hods, ; The causes of
mar kdown, st r at egi es t o l i mi t mar kdowns; The i mpl i cat i ons f or
ef f ect i ve management of GMROI on t he f i nanci al heal t h of t he
busi ness; Mer chandi se management f or ma xi mum GMROI .
3. Mer chandi si ng - Pr oduct assor t ment st r at egi es r el at ed t o r et ai l f or mat ;
Br andi ng and r et ai l er s’ own br and devel opment ; Range ass or t ment
pl anni ng and budget i ng, model st ock, never - out l i st s, open- t o- buy;
For ecast i ng and model i ng t ec hni ques.
4. Vi sual Mer chandi si ng - Space management , i t s i mpor t anc e f i nanci al l y
and t he di f f er ent t echni ques used t o manage space; The cust omer
deci si on maki ng pr ocess and i t s af f ect on st or e l a yout and pr oduct ;
Gener i c st or e l a yout s and t hei r advant ages and di sadva nt ages; Di r ect
Pr oduct Pr of i t ( DPP) , ABC anal ysi s and i mpl i cat i ons f or vi sua l
mer chandi si ng.
5. Buyi ng and Suppl yi ng - Key oper at i onal obj ect i ves : speed, cost ,
qual i t y, dependabi l i t y, f l exi bi l i t y; Suppl i er s el ect i on and eval uat i on,
or der qual i f i er s and or der wi nner s, cust omer sat i sf act i on i ndi ces and
ser vi c e l evel agr eement s as appl i ed b y r et ai l er s; Par t ner shi ps f or
compet i t i ve advant age, Qui ck Respons e ( QR) , Ef f i ci ent Cust omer
Respons e ( ECR) and Vendor Managed Invent or y ( VMI) .
Ref erence:
• Ret ai l i ng Management , 5t h Ed. Mi chael Levi and Bart on A. Wei t z.
I rwi n McGraw- Hi l l , New Yor k, NY. 2004.
• Berman and Evans, Ret ai l Management , Prent i ce Hal l 2004
• Levy and Wei t z, Ret ai l i ng Management , I rwi n 2004
• Dunne, Lusch and Gabl e, Ret ai l i ng, Sout h- West ern 2002
• Davi s and Ward, Managi ng Ret ai l Consumpt i on, John Wi l ey & Sons
2002
• Robert Spect or and Pat ri ck D McCart hy, The Nordst rom Way: The
I nsi de St ory of Ameri ca’ s # 1 Cust omer Servi ce Company, John Wi l ey
& Sons, I nc. 1995
• Judi Bevan, The Ri se and Fal l of Marks & Spencer, Prof i l e Books Lt d
2001
• Cases: \ Sport Obermeyer Lt d. " ( HBS case #695022) and \ Wal - Mart
St ores i n 2003" ( HBS case #9704430) .
4. 4 El ect i ve R&SCM 6: Promoti on & Rel at i onshi p
Management
1. The Mar ket i ng Communi cat i on Pr oc ess : a Model of communi cat i on
ef f ect s. Pr omot i on Mi x, Int egr at ed Mar ket i ng Communi cat i on
( IMC) St r at egy. Pr omot i on and IMC pl anni ng and St r at egy. The
Int er nat i onal ma r ket envi r onment f or Pr omot i on & IMC.
2. Adver t i si ng: Messa ge a nd Medi a St r at egi es : adver t i si ng obj ect i ves .
Cr eat i ve st r at egy: The cr eat i ve i dea, cr eat i ve execut i on Tact i cs.
Cr eat i ve execut i on: At t ent i on and st r uct ur e of Adver t i s ement s. Medi a
st r at egy and Impl ement at i on.
3. Per s ona l Sel l i ng & Sa l es Management : per sonnel Sel l i ng Pr oc es s and
appr oaches, Sa l es management - Obj ect i ves, Pol i ci es & St r at egy, Sa l es
Management pr oc es s, Mot i vat i ng, Compensat i ng. Sa l es Budget s,
Quot as and Sal es Ter r i t or i es.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
33
4. Cust omer Rel at i ons Management : meani ng, def i ni t i on, Pr act i ce,
Technol ogy . Cust omer Li f e Cyc l e, CRM Pr ocess, Negot i at i ng wi t h
Key Cust omer s - Cal l Cent r es, Cust omer Int er act i on, Negot i at i on as a
Pr ocess, Tool s of Negot i at i on, Negot i at i on Audi t , Appl i cat i on
pr ovi der s and CRM.
5. Foundat i ons of Cust omer Cent r i c Busi ness : i nt er nal pr oc ess and
Cust omer s, Ext er nal Pr oc ess and Cust omer s, Key Cust omer s,
pr i or i t i zi ng Key Cust omer s, Cust omer St r at egy gr i d. Par t ner
Rel at i onshi p Management ( PRM) , The Technol ogy i n PRM.
Ref erence:
• Semeni k, 2006, “Promot i on and I MC”, Thomson.
• Bel ch, 2005, Advert i si ng and Promot i on, TMH.
• Cl ow, 2007, “I nt egrat ed Advert i si ng, Promot i on and Market i ng”, 3rd
Edi t i on, Thomson.
• St i l l , Cundi f f and Govni , Sal es Management , PHI / Pearson.
• Bat ra, Myers and Aaker, 2005, Advert i si ng Management , PHI /
Pearson.
• Cl ow, 2007, I nt egrat ed Ad, Promot i on and Market i ng Communi cat i on,
3rd Edi t i on.
• Ron Hast y and James Reardon, 1997 Ret ai l Management , McGraw Hi l l
I nt ernat i onal Edi t i on.
• Paul Greenberg , 2005, CRM at t he Speed of Li ght , TMH
• Ken Bernet t , 2005, The Hand Book of Key Cust omer Rel at i onshi p
Management , Pearson educat i on.
• Jagadi sh Set h, At ul Pari vart i yar & Shai nesh, 2005, Cust omer
Rel at i onshi p Management , TMH.
4. 5 El ect i ve R&SCM 7: Operati ons Research
1. Model Bui l di ng i n OR: l i nea r pr ogr ammi ng, For mul at i on, Gr aphi cal
sol ut i ons – Si mpl ex met hod – Bi g- M met hod, Dual i t y a nd sensi t i vi t y
anal ysi s.
2. Transport at i on and Assi gnme nt Probl e m: t r avel i ng sa l esmen pr obl ems,
Sol vi ng t he sequenci ng pr obl ems , br and s wi t chi ng pr obl ems .
3. Queui ng Model s: det er mi ni st i c and pr obabi l i st i c model s, Si ngl e s er ver
and mul t i pl e s er ver model – Inf i ni t e popul at i on.
4. Net wor k Anal ysi s: PERT & CPM, Det er mi nat i on of f l oat s, Ti me - cost -
Tr ade- of f and Cr ashi ng of net wor ks. Theor y of games – Two per s ons –
Zer o- sum game.
5. Deci si on Theory: Deci si on maki ng under r i sk and uncer t ai nt y, deci si on
t r ees . Us e MS Exc el s ol ver f or t he above model s.
Ref erences:
• Quant i t at i ve Techni ques i n Management – N. D. Vohra
• Operat i ons Research – Wagner
• Operat i ons Research – Hamdy Taha
• Theory and Probl ems of Operat i ons Research – Ri chard Brouer
• Mat hemat i cal Met hods i n Busi ness – Barnet t and Si eger
• Operat i ons Research – S. D. Sharma
BANKING & INSURANCE
4. 2 El ect i ve B&I 4: ICT Appl i cati ons i n Banki ng
1. Inf or mat i on & c ommuni cat i on t echnol ogy appl i cat i on i n Banks.
Over vi ew of va r i ous t echnol ogy pl at f or ms, cor r espondence banki ng.
2. E- commer c e – over vi ew of var i ous por t al s i n Indi a.
3. Onl i ne t r adi ng i n secur i t i es : Legal & Techni c al i ssues.
4. Out l i nes of c yber l a ws & s yst em secur i t y i ssues.
5. Cust omer r el at i onshi p management .
4. 3 El ect i ve: B&I-5: Law & Practi ce of Insurance
1. Pr i nci pl es of Insur ance: Li f e, mar i ne and f i r e et c.
2. Over vi ew of i nsur ance i ndust r y i n Indi a bot h publ i c & pr i vat e s ect or .
3. Legal f r amewor k f or Insur ance Busi nes s – IRDA
4. Cr op i nsur ance i n Indi a.
5. New pensi on scheme of GoI . and pensi on schemes of LIC & ot her
pr i vat e s ect or i nsur ance c ompani es .
4. 4 El ect i ve: B&I - 6: Li f e, Heal t h & General Insurance
1. Types of l i f e i nsur anc e pol i ci es – An out l i ne of i mpor t ant of l i f e
i nsur ance pol i ci es i ssued by LIC & ot her maj or pr i va t e s ect or l i f e
i nsur ance compani es i n Indi a
2. Types of Heal t h Insur ance pol i ci es. Gr oup i nsur a nce, medi cal
i nsur ance et c.
3. Types of Gener a l Insur anc e pol i ci es : Maj or t ypes of f i r e, pr oper t y, &
mot or vehi cl e i nsur ance.
4. IRDA gui del i nes r el at i ng t o l i f e i nsur anc e pol i ci es.
5. Out l i nes of wor ki ng of publ i c sect or gener a l i nsur ance c ompani es.
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
34
4. 5 El ect i ve: B&I - 7: Act uri al Mathemat i cs and Stati cs
1. Ti me val ue of Money: Si mpl e i nt er est and component i nt er est ,
cont i nuous compoundi ng, pr es ent va l ue and f ut ur e va l ue, yi el d, IRR,
comput at i on of cash f l ows.
2. Probabi l i t y: Concept of pr obabi l i t y, t ypes of pr obabi l i t y
di st r i but i ons , sampl i ng & hypot hesi s t est i ng, Ba ye’ s t heor em.
3. Model s : Mar kov Chai n, Chapman- Kol mogor ov equat i on.
4. Test s : Chi - squar e t est , s t andar di zed devi at i on t est , si gn t est ,
cumul at i ve devi at i on t est , gr oupi ng of si gn t est , s er i al c or r el at i on t est .
5. St ochast i c model s : Appl i ca t i on of st ochast i c model f or cal cul at i ng
r i sk and r et ur n, l ognor ma l di st r i but i ons, Br owni an mot i on.
Ref erence f rom el ect i ve 1 t o 7
• Fundament al s of Ri sk and I nsurance by E. J. Vanghan & T. Vanghan
• I nt roduct i on t o Banki ng by Vi j aya Ragavan I yengar
• Bank Management by Koch & Scot t Mache nal d
• Fundament al s of I nt ernat i onal Banki ng by Rupnarayan Bose
• I nt roduct i on t o Ri sk Management & I nsurance by Mark Dorf ma
• Ri sk Management and I nsurance – Perspect i ve i n Gl obal economy
by H. D. Ski pper & W. J. Kwon
• Ri sk Management & I nsurance by Harri ngt on Ni ehaus.
• St ochast i c processes – Shel don M. Rod
• WWW. act uari esi ndi a. org
• WWW. act uari esuk. org
GUIDELI NES FOR PREPARATION OF MBA PROJECT REPORTS
ARRANGEMENT OF CHAPTERS*
Cover Ti t l e Page ( For mat encl os ed)
Inner t i t l e page ( Same as c over t i t l e page)
Cer t i f i cat e f r om gui de and chai r man and decl ar at i on by t he st udent .
Cer t i f i cat e f r om c ompany/ f i r m, wher e t he pr oj ect wor k i s car r i ed out . ( Not
r equi r ed i f pr oj ect wor k i s not based on a company/ f i r m) .
Acknowl edgement
Li st of t abl es and f i gur es.
Abbr evi at i ons/ oper at i onal def i ni t i ons used.
Int roduct i on s houl d i ncl ude t he f ol l owi ng:
I. Pr obl em def i ni t i on / st at ement . Thi s wi l l cover company
pr of i l e t oo i f t he t opi c chosen per t ai ns t o a c ompany.
- 5 pages
I I. Res ear ch Obj ect i ves – not mor e t han 5 obj ect i ves, Us e KSA
model . - 1 Pa ge
I I I. Res ear ch Met hodol ogy – St at e t he basi c and s econdar y
r es ear ch desi gn. If i t i s a sampl e sur vey expl ai n, sampl i ng
desi gn and quest i onnai r e desi gn. Sour c es of dat a – and
t echni ques of dat a anal ysi s. – 3- 4 pages
IV. Li mi t at i ons of t he pr oj ect st udy – 1 page
.
Chapt er I
Li t erat ure revi ew
Di scuss t heor i es, conc ept s, hypot hes es , model s et c. , under pi nni ng t he
pr oj ect wor k ( pr oj ect r epor t i s an appl i cat i on of t heor et i cal knowl edge i n
anal yzi ng a r eal l i f e pr obl em/ i ssue f a c ed by an or gani zat i on)
- 15 pages
Chapt er II, II I & IV
Fi ndi ngs
Thi s i s t he l ongest sect i on of t he proj ect report . In t hes e chapt er s dat a
col l ect ed wi l l be pr es ent ed and anal ys ed wi t hout dr a wi ng any i nf er enc e.
Dependi ng on t he vol ume of dat a pr es ent ed, t he r e coul d be 3 or 4 chapt er s
i n t hi s sect i on.
– at l east 40 pages
Chapt er V
Summary of Fi ndi ngs
Thi s chapt er wi l l be a br i ef s t at ement of ana l ysi s a l r eady st at ed i n t he
f i ndi ngs sect i on.
- 3 pages
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
35
Chapt er VI
Concl usi ons and sugges t i ons
– 3 pages
( t ot a l no. of pa ges must be at l east 80 but not more t han 150)
Bi bl i ography: Ref er enc es l i ke ar t i cl es, books, websi t es et c. , used i n
t he pr oj ect wor k must be i ncl uded i n t hi s sect i on st r i ct l y f ol l owi ng t he
ci t at i on st yl e ( r ef er MLA’ s Handbook and ot her st yl e ma nual s)
Appendix
Thi s wi l l i ncl ude pr i nt ed s ec ondar y dat a ( onl y i f i t i s ver y cr i t i ca l ) and
any quest i onnai r es us ed f or t he st udy.
FORMATTI NG YOUR PROJECT REPORT
1. Report s s houl d be t yped neat l y onl y on one si de of t he paper
wi t h 1. 5 s paci ng on a A4 si ze bond paper ( 210 x 297 mm) . Us e dr y
t one Xer ox f or pr i nt i ng.
The mar gi ns shoul d be: Lef t – 1. 25”, Ri ght – 1”, Top and Bot t om
– 0. 75”. Ref er t o st yl e manual s l i ke MLA: Handbook.
2. The t ot a l number of report s t o be pr epar ed i s FOUR. Onl y one
copy i s t o be submi t t ed t o t he of f i ce.
3. Bef or e t aki ng t he f i nal pri nt out t he appr oval of t he concer ned
gui de( s) i s nec es sar y and cor r ect i ons suggest ed, i f any must be
i ncor por at ed. If t he dr af t i s not appr oved by t he gui de, t he gui de
i s not obl i ged t o si gn t he r epor t .
4. The pr oj ect r epor t must be paper back bound ( sampl e avai l abl e i n
t he l i br a r y) Do not i nser t t r a nspar enc y sheet s i n t he r epor t . Do n ot
use spi r a l bi ndi ng.
5. The pr oj ect r epor t must cont ai n 80- 120 pages. But not mor e t han
150 pages.
Out l ay of t he Report :
• The chapt ers, sect i ons and subsec t i ons ma y be number ed i n t he
deci mal f or m f or e. g. Chapt er 2, s ect i ons as 2. 1, 2. 2 et c. , and
subsect i ons as 2. 2. 3, 2. 5. 1 et c.
• Each chapt er mus t be l ef t j us t i f i ed ( f ont si ze 16) . Fol l owed by
t he t i t l e of chapt er cent ere d ( f ont si ze 18) , sect i ons/ s ubsect i on
numbers al ong wi t h t hei r headi ngs must be l ef t j us t i f i ed wi t h
sect i on number and i t s headi ng i n f ont si ze 16 and subsect i on
and i t s headi ng i n f ont si ze 14. The body or t he t e xt of t he
report shoul d have f ont si ze 12. ( Ti me s New Roman)
• The f i gures and t abl es must be number ed chapt er wi s e f or e. g. :
Fi g. 2. 1 Bl ock di agr am of a s er i a l bi nar y adder , Tabl e 3. 1 Pr i mi t i ve
f l ow t abl e, et c. Al l f i gur es and t abl es shoul d appear ei t her i n t he
same pa ge or t he next pa ge i n whi ch t hey ar e r ef er r ed f i r st .
Pref erabl y, al l f i gur es and t abl es ar e t o be pl aced ei t her at t he t op
or t he bot t om of a gi ven page.
• Ref erences: The r ef er enc es shoul d be numbered seri al l y i n t he
or der of t hei r occur r enc e i n t he t ext and t hei r number s shoul d be
i ndi cat ed wi t hi n squar e br acket s f or e. g. ( 3) . The s ect i on on
r ef er enc es shoul d l i st t hem i n ser i a l or der i n t he f ol l owi ng f or mat .
• For t ext books – A. V. Oppenhei r a and R. W. Schaf er , Di gi t al Si gna l
Pr ocessi ng, Engl ewood, N. J. , Pr ent i ce Hal l , 3 Edi t i on, 1975.
• For paper s – Davi d Insul at i on desi gn t o c ombat pol l ut i on pr obl em,
Pr oc of IEEE, PAS, Vol 71, Aug 1981, pp 1901- 1907.
( Ref er st yl e manual , - MLA’ s Handbook) .
• The report shoul d be ext ensi ve and i ncl ude desc r i pt i ons of wor k
car r i ed out by ot her s onl y t o t he best ext ent nec essa r y. Ver bat i m
r epr oduct i on of mat er i a l avai l abl e el s ewher e shoul d be st ri ct l y
avoi ded. Wher e shor t exc er pt s f r om publ i shed wor k a r e desi r ed t o
be i ncl uded, t hey shoul d be wi t hi n quot at i on mar ks appr opr i at el y
r ef er enc ed. Endnot e, Foot not e shoul d be pr i nt ed as per st yl e
manual .
• Pr oper at t e nt i on i s t o be pai d not onl y t o t he t echni cal cont ent s
but al so t o t he organi zat i on of t he report and cl ari t y of t he
expressi on. Due car e shoul d be t aken t o avoi d spel l i ng a nd t ypi ng
er r or s. Spel l check, Gr a mmar check, must be appl i ed. It shoul d
not ed t hat r epor t - wr i t e- up f or ms t he i mpor t ant component i n t he
over a l l eva l uat i on of t he pr oj ect .
B. N. Bahadur Insti tute of Management Sci ences, Manasagangotri , Uni versi ty of Mysore, Mysore.
36
COVER TITLE PAGE & INNER TITLE PAGE FORMAT)
Evaluation of Mutual Fund Performance
A Case Study of Equity Funds of UTI
by
…………. .
IV Semest er MBA
Reg. No……………. .
Gui de
………………
Project Report submitted to the University of Mysore in partial fulfillment of the
requirements of IV Semester MBA degree examinations – 200..
B. N. Bahadur I nst i t ut e of Management Sci ences,
University of Mysore, Manasagangothri,
Mysor e – 570 006
( Prepared by B. N. Bahadur Inst i t ut e of Management
Sci ences. )

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