Media Kit 2011
Content
Mission:
Inventors Digest is committed to fostering the spirit and practice of innovation. As the leading print and online publication for inventors, intellectual property professionals, engineers and others in the product-development industry, Inventors Digest delivers useful, entertaining and cutting-edge information to help its readers succeed. Inventors Digest is unfailingly ethical and bold in its celebration of innovation.
What we say and why we say it:
Inventors Digest is the nation’s longest-running print and Web publication for the inventing industry. It stands alone as a reliable source of information for inventors, whom we honor for their myriad and lasting contributions to humanity.
Readership:
Inventors Digest readers include independent and professional inventors, IP professionals, marketers, manufacturers, designers, engineers, scientists, students and garage tinkerers of all stripes. The subscription base is about 60 percent male; most readers have college degrees with household incomes of $75,000 and up.
7 to Spot
A quarterly look at innovators to watch in various industry segments.
LanderZone
Veteran columnist and expert inventor Jack Lander weighs in on manufacturing, prototyping and other relevant topics.
Ask the Commish
U.S. Patent & Trademark Office commissioners field questions from readers.
Megaphone
What works and what doesn’t when it comes to public relations and marketing.
BookShelf
Book Reviews of newly released titles.
Profile
Compelling stories on individual inventors, innovators, and corporate executives.
BrainChild
A celebration of young inventors and innovators.
Radar
A quick and quirky look at contests, new products and other news from the innovation world.
By Design
Showcasing elements of design, because how things look can be as important as how they work.
Show & Tell
We spotlight a recent patent and the inventor behind it.
FirstPerson
Inventors show in their own words how they’ve overcome hurdles to get their products to market.
TalkBack
An expanded Q-and-A with manufacturers, retailers and other companies in the innovation industry.
Five Questions With...
A conversation with some of the brightest and most controversial minds in technology, manufacturing, academia and other fields.
TechWatch
An examination of a new device, product or service from the ever-changing world of technology.
Welcome to the Machine
Each month we uncover trends and offer timely advice on two of the most crucial aspects of product development—licensing and manufacturing
January: 7 to Spot
We kick off our quarterly feature of innovators -to-watch this month with a look at seven of the most daring, creative and inventive minds in health care, biotech and life sciences.
July: Get Your Geek On
From new CNC machines to desktop 3D printers to the latest CAD software, we show you how to develop products like the pros while getting the most bang for your buck from new technologies.
February: Open For Business
How open is “open innovation?” Are companies really interested in ideas from outside their lairs? We show you how to put your best foot forward to step inside inventor friendly companies.
August: Show Me the Money
Money makes the world go round, as the song goes. Money also greases the skids of innovation. We show you how best to land needed investment capital to get your product off the ground.
September: License to Deal
So, you want to license your product to a Fortune 500 company? We’ll show you how in this special edition of Inventors Digest, devoted exclusively to revealing the do’s and don'ts of product licensing.
March: Power Up
The race to develop alternative energy is at full throttle, with major companies and private organizations offering big bucks for the best alternative energy solutions.
October: Catch a Rising Star
Who is the next Dean Kamen, James Dyson or Sally Ride? They’re at college. We scour the nation’s engineering and science programs to profile the seven most innovative students to watch.
April: If You Build It
If you like the way your car drives, how your blender works or how your vacuum, uh, sucks, then thank a mechanical engineer. We celebrate seven of the best tinkerers on the planet.
November: Social Me-dia
From Facebook to LinkedIn, from Twitter to Tumblr, we demystify social media and show you how to elevate your product and your brand through new and established online tools.
May: Can’t Tell You… Yet
Shhhh! It’s a secret. We’ll unveil it later, but it’s a doozey!
June: Pet Projects
The domestic pet market is a $48 billion industry. PetSmart, PETCO and other major retailers are hungry for new pet products. We show you hot to get those companies to throw you a bone.
December: Wrap It Up
Presentation of your product can be as important as the product itself. We show you the tricks and techniques that retailers use when placing new products on their shelves.
New Policy:
Inventors Digest no longer sends third party e-blasts.
Online Ad Rates:
Dedicated Space for Sponsored Advertorial Banner Top Button Button Online Editorial—Call for Details Appears on top or bottom of Web page; runs through entire site Always appears as top button on home page, runs through entire site Appears on home page and runs through entire Web site
$950/month $600/month $475/month $400/month
*Button ads need to be 138 x 138 pixels, at 72 dpi and in .gif or .jpg formats. *Banner ads should be 400 pixels wide x 80 pixels high, at 72 dpi and in .gif or .jpg formats. DISCOUNT: Order a button or banner ad for 3 months and receive 1 additional month free.
Online Classified Ad Rates:
Inventors Digest Online averages 30,000+ visits a month, and that number is growing. It’s a great way to reach inventors who are looking for the services you offer. $50 for 50 words per month with a minimum commitment of 3 months. *Minimum classified ad purchase: three consecutive months.
To Order:
Call our advertising line: 800.838.8808 or email [email protected]
Display Advertising Specifications:
AD
Publication Trim Size: Display Ad Sizes:
Back Cover: including bleed 2 Page Spread: including bleed 2 Page Spread: no bleed Full Page: including bleed Full Page: no bleed, allowing page margins 1/2 Page: horizontal 1/2 Page: vertical 1/3 Page: vertical
Width
8.25” 6.75” 17” 15” 8.75” 7” 7” 3.25” 2.25” 4.75” 3.5”
Height
10.75” 11.25” 11.25” 9.75” 11.25” 9.75” 4.5” 9.75” 9.75” 4.75” 2”
Display Classified Ad Sizes:
1/3 Page: square Business Card (BC)
Standard Classified: $7 per word per month.
Please submit artwork for ads in high resolution (300dpi) PDF format, Photoshop, EPS or TIFF format at the exact size required for each ad. Please account for 0.5-inches of dead area around the perimeter of ads that incorporate bleeds—make sure no copy is present in these dead areas. Make sure all fonts are outlined, and all images use the CMYK color space. Media is accepted on DVD, CD or via email.
Display Ad Monthly Rates:
Ad Size Display Ads: Spread* Back Cover Full Page 1/2 Page 1/3 Page Display Classified Ads: $3,800 $3,300 $2,300 $1,800 $1,050 $3,500 $3,030 $2,125 $1,650 $970 $3,240 $2,800 $1,940 $1,520 $890 $3,030 $2,590 $1,840 $1,400 $820 1 month 3 months 6 months 12 months
1/3 Page (Square) Business Card
$700 $300
$630 $270
$595 $255
$550 $235
*Sponsored Editorial:
Expand your brand with our sponsored/paid editorial offer, which includes presentation in our print and online publications. Not only can you position your message in the premier magazine in the invention industry, your content can be posted on our Web site in a sticky or top-of-page placement for the duration of its run. We attach share widgets, offering greater viral reach. Paid editorials allow you to amplify your message to a targeted audience, which includes independent and professional innovators, IP professionals, manufacturers, designers, engineers, researchers, scientists and academics. Contact: [email protected]
EDITORIAL DEPARTMENT: Editor: Mike Drummond [email protected] ADVERTISING DEPARTMENT: Account Manager: Kayley Duval [email protected] ADMINISTRATION: Publisher: Louis Foreman [email protected] MAILING ADDRESS: 520 Elliot Street Suite 200 Charlotte, NC 28202 PHONE: 800.838.8808 WEB: InventorsDigest.com
Inventors Digest is committed to fostering the spirit and practice of innovation. As the leading print and online publication for inventors, intellectual property professionals, engineers and others in the product-development industry, Inventors Digest delivers useful, entertaining and cutting-edge information to help its readers succeed. Inventors Digest is unfailingly ethical and bold in its celebration of innovation.
What we say and why we say it:
Inventors Digest is the nation’s longest-running print and Web publication for the inventing industry. It stands alone as a reliable source of information for inventors, whom we honor for their myriad and lasting contributions to humanity.
Readership:
Inventors Digest readers include independent and professional inventors, IP professionals, marketers, manufacturers, designers, engineers, scientists, students and garage tinkerers of all stripes. The subscription base is about 60 percent male; most readers have college degrees with household incomes of $75,000 and up.
7 to Spot
A quarterly look at innovators to watch in various industry segments.
LanderZone
Veteran columnist and expert inventor Jack Lander weighs in on manufacturing, prototyping and other relevant topics.
Ask the Commish
U.S. Patent & Trademark Office commissioners field questions from readers.
Megaphone
What works and what doesn’t when it comes to public relations and marketing.
BookShelf
Book Reviews of newly released titles.
Profile
Compelling stories on individual inventors, innovators, and corporate executives.
BrainChild
A celebration of young inventors and innovators.
Radar
A quick and quirky look at contests, new products and other news from the innovation world.
By Design
Showcasing elements of design, because how things look can be as important as how they work.
Show & Tell
We spotlight a recent patent and the inventor behind it.
FirstPerson
Inventors show in their own words how they’ve overcome hurdles to get their products to market.
TalkBack
An expanded Q-and-A with manufacturers, retailers and other companies in the innovation industry.
Five Questions With...
A conversation with some of the brightest and most controversial minds in technology, manufacturing, academia and other fields.
TechWatch
An examination of a new device, product or service from the ever-changing world of technology.
Welcome to the Machine
Each month we uncover trends and offer timely advice on two of the most crucial aspects of product development—licensing and manufacturing
January: 7 to Spot
We kick off our quarterly feature of innovators -to-watch this month with a look at seven of the most daring, creative and inventive minds in health care, biotech and life sciences.
July: Get Your Geek On
From new CNC machines to desktop 3D printers to the latest CAD software, we show you how to develop products like the pros while getting the most bang for your buck from new technologies.
February: Open For Business
How open is “open innovation?” Are companies really interested in ideas from outside their lairs? We show you how to put your best foot forward to step inside inventor friendly companies.
August: Show Me the Money
Money makes the world go round, as the song goes. Money also greases the skids of innovation. We show you how best to land needed investment capital to get your product off the ground.
September: License to Deal
So, you want to license your product to a Fortune 500 company? We’ll show you how in this special edition of Inventors Digest, devoted exclusively to revealing the do’s and don'ts of product licensing.
March: Power Up
The race to develop alternative energy is at full throttle, with major companies and private organizations offering big bucks for the best alternative energy solutions.
October: Catch a Rising Star
Who is the next Dean Kamen, James Dyson or Sally Ride? They’re at college. We scour the nation’s engineering and science programs to profile the seven most innovative students to watch.
April: If You Build It
If you like the way your car drives, how your blender works or how your vacuum, uh, sucks, then thank a mechanical engineer. We celebrate seven of the best tinkerers on the planet.
November: Social Me-dia
From Facebook to LinkedIn, from Twitter to Tumblr, we demystify social media and show you how to elevate your product and your brand through new and established online tools.
May: Can’t Tell You… Yet
Shhhh! It’s a secret. We’ll unveil it later, but it’s a doozey!
June: Pet Projects
The domestic pet market is a $48 billion industry. PetSmart, PETCO and other major retailers are hungry for new pet products. We show you hot to get those companies to throw you a bone.
December: Wrap It Up
Presentation of your product can be as important as the product itself. We show you the tricks and techniques that retailers use when placing new products on their shelves.
New Policy:
Inventors Digest no longer sends third party e-blasts.
Online Ad Rates:
Dedicated Space for Sponsored Advertorial Banner Top Button Button Online Editorial—Call for Details Appears on top or bottom of Web page; runs through entire site Always appears as top button on home page, runs through entire site Appears on home page and runs through entire Web site
$950/month $600/month $475/month $400/month
*Button ads need to be 138 x 138 pixels, at 72 dpi and in .gif or .jpg formats. *Banner ads should be 400 pixels wide x 80 pixels high, at 72 dpi and in .gif or .jpg formats. DISCOUNT: Order a button or banner ad for 3 months and receive 1 additional month free.
Online Classified Ad Rates:
Inventors Digest Online averages 30,000+ visits a month, and that number is growing. It’s a great way to reach inventors who are looking for the services you offer. $50 for 50 words per month with a minimum commitment of 3 months. *Minimum classified ad purchase: three consecutive months.
To Order:
Call our advertising line: 800.838.8808 or email [email protected]
Display Advertising Specifications:
AD
Publication Trim Size: Display Ad Sizes:
Back Cover: including bleed 2 Page Spread: including bleed 2 Page Spread: no bleed Full Page: including bleed Full Page: no bleed, allowing page margins 1/2 Page: horizontal 1/2 Page: vertical 1/3 Page: vertical
Width
8.25” 6.75” 17” 15” 8.75” 7” 7” 3.25” 2.25” 4.75” 3.5”
Height
10.75” 11.25” 11.25” 9.75” 11.25” 9.75” 4.5” 9.75” 9.75” 4.75” 2”
Display Classified Ad Sizes:
1/3 Page: square Business Card (BC)
Standard Classified: $7 per word per month.
Please submit artwork for ads in high resolution (300dpi) PDF format, Photoshop, EPS or TIFF format at the exact size required for each ad. Please account for 0.5-inches of dead area around the perimeter of ads that incorporate bleeds—make sure no copy is present in these dead areas. Make sure all fonts are outlined, and all images use the CMYK color space. Media is accepted on DVD, CD or via email.
Display Ad Monthly Rates:
Ad Size Display Ads: Spread* Back Cover Full Page 1/2 Page 1/3 Page Display Classified Ads: $3,800 $3,300 $2,300 $1,800 $1,050 $3,500 $3,030 $2,125 $1,650 $970 $3,240 $2,800 $1,940 $1,520 $890 $3,030 $2,590 $1,840 $1,400 $820 1 month 3 months 6 months 12 months
1/3 Page (Square) Business Card
$700 $300
$630 $270
$595 $255
$550 $235
*Sponsored Editorial:
Expand your brand with our sponsored/paid editorial offer, which includes presentation in our print and online publications. Not only can you position your message in the premier magazine in the invention industry, your content can be posted on our Web site in a sticky or top-of-page placement for the duration of its run. We attach share widgets, offering greater viral reach. Paid editorials allow you to amplify your message to a targeted audience, which includes independent and professional innovators, IP professionals, manufacturers, designers, engineers, researchers, scientists and academics. Contact: [email protected]
EDITORIAL DEPARTMENT: Editor: Mike Drummond [email protected] ADVERTISING DEPARTMENT: Account Manager: Kayley Duval [email protected] ADMINISTRATION: Publisher: Louis Foreman [email protected] MAILING ADDRESS: 520 Elliot Street Suite 200 Charlotte, NC 28202 PHONE: 800.838.8808 WEB: InventorsDigest.com
