Media Kit for
Advertisers and Sponsors
Copyright © 2015 PJ Media. All Rights Reserved.
CONTACT
CONTACT
PJMEDIA.COM
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Independent. American.
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table of contents
The Story of PJ Media
3
The Story of PJTV
4
The PJ Media Audience on the Web
5
The PJ Media Audience on Social Media
6
Promotional Opportunities on PJMedia.com
7 - 13
Promotional Opportunities on Instapundit.com
14
Advertising in the PJ Daily Digest
15
Sponsorship Opportunities for the PJ Media Special Email
16
Contact Information
17
PJMEDIA.COM
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the story of PJ MEDIA
In 2005, Academy Award Nominee Roger L. Simon got together with
Charles Johnson (the blogger behind Little Green Footballs) and Glenn
Reynolds (the blogger behind Instapundit) to create a new blog that would
shed light on issues important to Americans through insightful reporting,
commentary and analysis. The mainstream media tried to dismiss them as
disgruntled people blogging in their pajamas. They rejected the evaluation
but adopted the name, and Pajamas Media was born.
What began in 2005 as an online blog site has grown into a must-read
website. Renamed PJ Media in 2011, it is the place where you find world
news delivered in its most insightful form.
It is home to the exceptional reporting of our influential bloggers including
Victor Davis Hanson, Michael Ledeen, Claudia Rosett, “Spengler” David
Goldman and many more. It is also home to a stellar lineup of PJ Columnists
including Zombie, Roger L. Simon and Stephen Green where their take on
a story is often comical but always right to the heart of the matter. And PJ
Media features expert editors, including legal editor and former attorney at
the U.S. Department of Justice J. Christian Adams.
The PJ Media website also features the popular PJ Tatler for breaking
political news and gossip from inside the beltway and PJ Lifestyle for
the latest on TV, music, movies, fashion, technology and food.
At last count, 1.87 million unique visitors come to our two websites –
PJMedia.com and Instapundit.com – each month. They consume 24 million
page views. Readers spend an average of 17 minutes on our websites.
Please take a look at PJMedia.com, and consider it as a great place for your
advertising. Consult pages 7 – 13 for details on advertising on PJMedia.
com, and page 14 for details on advertising on Instapundit.com.
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the story of PJTV
PJTV was the first center-right television
network to appear online. The network
debuted during the 2008 Republican
National Convention where it served as
the first new media organization to start
a television booth and compete with
mainstream media networks.
Since then, PJTV has evolved into a must-see source of video
programming on the Internet for news reports as well as unique
commentary programs like Afterburner with Bill Whittle;
Instavision with Glenn Reynolds; Trifecta with Stephen Green,
Scott Ott and Bill Whittle; and ZoNation with Alfonzo Rachel.
Other PJTV programming includes special investigative reports
on topics ranging from autism to the U.S.-Mexico border to
overregulation of small business.
Consider reaching the many viewers of PJTV.com with your
marketing messages by placing your ads in our daily and special
email newsletters. Consult pages 15 – 16 for advertising in
our email newsletters.
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PJ MEDIA audience on the web
GENDER
74.5% Male
35.5% Female
AGE
36.4% 65 and older
35.0% 55 to 64
27.9% 25 to 54
FAMILY
75.3% Have Children
24.7% No Children
NET WORTH
55.8% Under 500,000
24.8% $500,000 to $1,000,000
13.6% $1,000,000 to $3,000,000
5.8% $3,000,000 +
PJMEDIA.COM
OUR AUDIENCE AT A GLANCE:
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74% male, ages 25 to 65 and older
College graduates with professional careers
High-income earners with investment portfolios
Republicans, Independents, Tea Party Members and Libertarians
Interested in politics, government, economy, personal finance and health
Avid readers and TV watchers
Purchase decision makers - cars, smart phones, tablets, computers, electronics
EDUCATION
40% College Graduate
28.6% Post Graduate
20.6% Some College
3.9% Vocational/Technical Degree
POLITICAL AFFILIATION
48.4% Republican
19.0% Independent
18.9% Tea Party
5.9% Other
5.8% Libertarian
1.9% Democratic
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HOUSEHOLD INCOME
37.1% $50,000 to $99,999
18.9% $100,000 to $149,999
18.2% $25,000 - $49,999
16.3% $150,000 or more
9.6% $0 - $24,999
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PJ MEDIA audience on social media
(As of January 6, 2015)
• 135,298 “likes” for PJ Media.
• 108,735 “likes” for PJTV.
• Together they reach hundreds of
thousands of unique visitors each month.
FACEBOOK
TWITTER
• PJ Media has 37,751 followers on Twitter.
• PJTV has 26,092 followers on Twitter.
• And our PJ Media writers and our PJTV
commentators retweet our content to their
followers to spread the word.
• Our YouTube channel features 3,100
videos from PJ Media and PJTV.
• Those videos received 41,346,354 views
introducing our content to millions.
YOUTUBE
The PJ Media and PJTV teams continuously promote their content on Facebook, Twitter
and YouTube. By effectively promoting the content on these large social networks, we
consistently drive traffic back to our websites, which increases traffic and brand awareness.
PJMedia.com and PJTV.com both have social-media buttons integrated directly into
their Web pages to make it easy for readers and viewers to share content.
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promotional opportunities on
PJMEDIA.COM
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ADVERTISING
OPPORTUNITIES
PJ Media delivers world news in its most insightful form.
1.85 million unique visitors come to our two websites –
PJMedia.com and Instapundit.com – each month. They
consume 19 million page views.
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Our readers spend an average of 14 minutes on our
websites, viewing at least three pages per visit.
Display and Rich Media Ads:
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Text Ads:
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http://PJMedia.com
In-content placements
Above- and below-the-fold placements
Run-of-site placements
Roadblock placements
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Sponsorships of individual articles or
sections of the site are available
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ADVERTISE ON OUR ARTICLES PAGES
PJMEDIA.COM
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Our PJMedia.com’s home-page headlines and
articles are carried over to our Articles pages.
Users spend a lot of time on our Articles pages so
they are a great place to showcase your display or
text ads.
Here our readers enjoy the full articles as well as read
comments left by others or participate by adding
their own.
728x90
The 728 x 90 ads in the comments’ section allow
advertisers to promote their messages/products in
this area of the page where users are fully engaged.
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ADVERTISE ON OUR COLUMNISTS’ PAGES
PJMEDIA.COM
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Widely respected, always honest and often comical, our
PJ Columnists cover what matters most to Americans
each day. Current PJ Columnists are:
J. Christian Adams
Ed Driscoll
Richard Fernandez
“Spengler” David Goldman
Stephen Green
Victor Davis Hanson
Bridget Johnson
Roger Kimball
Andrew Klavan
Michael Ledeen
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Andrew C. McCarthy
Ion Mihai Pacepa
Ron Radosh
Claudia Rosett
Roger L. Simon
Dr. Helen Smith
David Steinberg
Janine Turner
Michael Walsh
Zombie
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As you can see, we offer an array of ad positions on both
the home (first) page and second page where the articles
of each of our columnists are displayed.
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When you click through to a full article from a columnist’s
home page, the ads appearing on the bottom half of the
page will appear next to the comments section where
our readers regularly engage.
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ADVERTISE ON THE PJ TATLER HOME PAGE
PJMEDIA.COM
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Every day, the PJ Tatler is a favorite destination for
people who want to catch the latest political news and
gossip from inside the beltway.
We offer a wide selection of ad placements – both text
and display ads – on the PJ Tatler to accommodate your
marketing needs.
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ADVERTISE ON THE PJ TATLER ARTICLES PAGES
PJMEDIA.COM
728x90
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Our PJ Tatler’s home-page headlines and articles are
carried over to our PJ Tatler’s Articles pages.
Users spend a lot of time on our Articles pages so
they are a great place to showcase your display or
text ads.
300x250
160
x
600
Here our readers enjoy the full articles as well as read
comments left by others or participate by adding
their own.
728x90
The 728 x 90 ads in the comments’ section allow
advertisers to promote their messages/products in
this area of the page where users are fully engaged.
728x90
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x
600
300x250
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ADVERTISE ON THE PJ LIFESTYLE HOME PAGE
PJMEDIA.COM
728x90
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PJ Lifestyle is another popular destination for people
who want the latest on TV, music, movies, fashion,
technology and food.
We offer a wide selection of ad placements – both text
and display ads – on PJ Lifestyle to accommodate your
marketing needs.
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ADVERTISE ON THE PJ LIFESTYLE ARTICLES PAGES
PJMEDIA.COM
728x90
300x250
Our PJ Lifestyle’s home-page headlines and articles are
carried over to our PJ Lifestyle’s Articles pages.
Users spend a lot of time on our Articles pages so they
are a great place to showcase your display or text ads.
300x250
160
x
600
Here our readers enjoy the full articles as well as read
comments left by others or participate by adding their
own.
The 728 x 90 ads in the comments’ section allow
advertisers to promote their messages/products in this
area of the page where users are fully engaged.
728x90
728x90
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600
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promotional opportunities on
INSTAPUNDIT.COM
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Instapundit.com is one of the top blog sites on the
Internet today.
728x90
ADVERTISING
OPPORTUNITIES
Display and Rich Media Ads:
• 728 x 90
• 300 x 250
• 160 x 600
Glenn Reynolds, a law professor at the University
of Tennessee, founded Instapundit in 2001, and he
continues to serve as its editor.
Instapundit.com readers enjoy articles on politics,
government, technology, space exploration, digital
photography, the media, liberty and many other topics.
Text Ads:
• 728 x 90
728x90 after 15th post
In-content placements
Above- and below-the-fold placements
http://PJMedia.com/Instapundit
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728x90 after 30th post
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advertising in the PJ DAILY DIGEST
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SPONSORSHIP
OPPORTUNITIES
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The PJ Daily Digest is a newsletter that covers what’s
new each day on three websites – PJ Media, Instapundit
and PJTV. Monday - Friday, it is delivered to more than
110,000 opt-in readers via email, and the number of
readers grows each day.
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Above The Fold Display Ads:
• 800 x 205
• 728 x 90
Below The Fold Display Ads:
• 300 x 250
• 300 x 250
• 728 x 90
These PJ-branded emails average a 20% open rate
and a 26.4% click-through rate based on a threemonth average. Please take a look at the advertising
opportunities available on the PJ Daily Digest.
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728x90
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561-674-7736
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sponsorship opportunities for the
PJ MEDIA special email
Periodically, the PJ Media Special Email is sent to an
opt-in list of 110,000 readers. For example, when PJ
Media has a new venture or breaking news to report, we
send this special email to our opt-in list.
As with our other PJ-branded emails, we enjoy high open
and click-through rates for these special emails.
This dedicated, special email is also available to our
advertisers. Advertisers can purchase the entire message
space in this email, making their message its only focus.
Here is a sample of how one advertiser’s information was
displayed in a PJ Media Special Email.
SPONSORSHIP
OPPORTUNITIES
Advertisers can purchase the entire message space.
PJ Media will introduce the advertiser at the top of
the email.
Acceptance of the advertiser’s offer is at the
discretion of PJ Media.
Scheduling of these emails is two per week.
PJMEDIA.COM
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contact us
The Influencer Network
Independent. American.
Sales representation for web-based display ads
and branded newsletters.
Sales representation for branded newsletters.
Frank Smith, Director of Ad Sales
Jennifer Kaczor
[email protected]
[email protected]
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PLEASE NOTE
The material presented in this media kit is provided for informational purposes
only. It is not an offer or acceptance of any advertising arrangement. Purchase
of the advertising space displayed in this media kit for the PJ Media websites
and branded emails is upon availability, and must fit with our other advertising
and PJ Media offerings. PJ Media reserves the right, in its sole discretion, to
refuse any advertising.
The descriptions of PJ Media’s branded websites, email communications and
other topics are subject to change over time. Please check with PJ Media’s ad
sales representatives at Publir for the latest updates on PJ Media.
No rights to use any trademark of PJ Media is granted herein.
Any and all information contained in this media kit is for general information
purposes only. While the information is accurate, PJ Media expressly excludes
liability for any claims, damages, demands or losses of any kind resulting from
the use of, or reliance on, these materials.
Copyright © 2015 PJ Media. All Rights Reserved.
PJMEDIA.COM
212-572-6279