Media Kit
Content
World’ss Largest Automaon Forum World’
media kit 2012-14
for more informaon, contact us at
[email protected]
Control.com is the premier Social Media site in Industrial Automation today. First and Largest Started as an email list in 1994, Control.com has grown to the largest forum for automation professionals in the world. Each day, thousands of working engineers rely on Control.com for peer contact, problem-solving, product advice, and stimulating discussion on the technical and workplace issues they face. Designed for Working Professionals Te reason for Control.com’s popularity is simple – it was designed to meet the needs of the engineers who use it. It’s simple format, topical organization and customization options make it a practical working tool for daily information exchange. In an era where travel budgets are constrained or nonexistent, Control.com provides the vital contact with experienced fellow professionals that every engineer needs.
Moderated to Maintain Quality Each message posted to the forum is moderated by a echnical Writer to maintain the quality and tone of the forum. Whether to tone down the occasional flame-war, remove aggressive selling messages or, in some cases, simply to assist non-English speakers in getting their points across, the result is a generally higher level of discussion than is found in open forums. Te moderator also classifies each post into one or more topical areas, and decides if it meets the criteria for one
1
of our sponsored communities, in each case helping users find the sub ject matter that interests them.
It’s a Community Perhaps it’s not surprising that, after years of such interaction, a true community dynamic has emerged on Control.com. Site members go out of their way to help other members, putting time and effort into their interactions on the site.
engineers, working on similar issues in similar environments.
A Credible Venue Tis peer-to-peer interaction on Control.com builds a relationship of trust and reliance among those using the site. It has become a valued, daily information resource for a generation of automation professionals.
Tis is reflected in the exceptional 7/10 Google ranking held by ConTis depth of engagement brings a trol.com, as well as in the leadership dimension of credibility and value to position we hold in user activity. the site. Te voice the user hears on Read on to learn more about the Control.com is the voice of fellow World’s Largest Automation Forum.
Worldwide Reach, Industrial Focus, User Engagement One Million Pages, 250,000 Unique Visitors per Month With over 1,000,000 pages served each month – an annual rate of over 3 erabytes of information – Control.com brings a wealth of opportunities to reach your market. Te immense popularity of the Control.com forum translates into a dynamic, widespread demographic covering the developed and developing world. Although for obvious reasons English-speaking markets are most heavily represented with the United States accounting for the highest number of page views, virtually every country with meaningful industrial activity finds itself among our constituency.
United States (40.4%)
Page Views
India (8.3%) Russian Federation (4.1%) United Kingdom (3.7%) Germany (3.1%) Canada (2.5%) Ukraine (2.2%) France (2.1%) China (2.0%) Netherlands (1.8%) Australia (1.5%) Malaysia (1.1%) Italy (1.0%) Other (26.1%)
Average Monthly Unique Visitors 300,000 250,000
Depth and Growth Not only is Control.com popular, it’s still growing. With over 38,000 threads containing 160,000 messages in our archive, all deeply indexed by the major search engines, we receive a constant influx of engineers researching solutions. Each month, Control.com adds hundreds of new registered members; each day our users post an average of 30 new messages. Tis remarkable level of activity ensures that Control.com will remain the world’s largest and most dynamic automation forum.
Focus on Problem-Solving Users on Control.com are actively involved in the application of industrial automation technologies. Tis is apparent from the nature of the discussions on the site, which fall broadly into three categories:
200,000 150,000 100,000 50,000 0 2009
2010
2011
Figures cited are through September 2011. • Problem-solving – resolving technical issues causing problems in specific installations. • Product-sourcing – advice on products or technologies that may be employed for new applications or to resolve issues in existing applications. • Education – questions relating to industrial automation technologies and general engineering topics.
the titles of the members who use our site, predominately engineering, technical and management titles. Tese working professionals value Control.com as a research tool and rich technical resource. Tey are among the most engaged in their field in a era when more opinion leaders are found online than behind podiums.
Tis emphasis is also reflected in
2
Great Positions + No Clutter = Best Results A hallmark of the Control.com site is its clean design, with a limited number of competing ad positions per page. Tis translates into high visibility and high impact for your message – all ad positions are immediately visible without scrolling when the page is loaded.
Entry and Topic Page Ad Posions
Te site features two primary page designs: • Entry/opic Pages – this design contains just two ad positions: Leaderboard and Wide Skyscraper. opic pages are filtered displays of the most recent posts in a given topical area (see below). • Tread Pages – in addition to the Leaderboard and Wide Skyscraper, a Boombox position is available which intrudes into the message display area.
Guaranteed Impressions Unlike some sites, Control.com sells ad space on the basis of impressions delivered, rather than on a fixed rotation basis. Tis means that you’re guaranteed the visibility for which you’re paying, regardless of varying traffic on the site. In fact, since our practice is to automatically provide our customers with free bonus impressions when we have unsold slots, Control.com advertisers typically see a higher level of activity than that for which they contract.
Topic Focus Every message posted on Control.com is assigned by our moderators to one or more topical areas, based on the message content. Advertisers can elect to have their ads appear only on opic and Tread pages relating to one or more of our standard topics: • Applications • Business • Communications • Engineering • HMI • Information • Languages • Motion Control
• Networking • Open Control • PCs • PLCs • Power Generation • Process Control • Sensors • Software
Tese topics are available on a first-come, firstserved basis, as the total number o impressions in each topic are limited.
3
Thread Page Ad Posions
World’s Largest Automaon Forum
nerds in control LLC • 116 Brigham Hill Rd. • N orth Graon, MA 01536 • USA • [email protected]
media kit 2012-14
for more informaon, contact us at
[email protected]
Control.com is the premier Social Media site in Industrial Automation today. First and Largest Started as an email list in 1994, Control.com has grown to the largest forum for automation professionals in the world. Each day, thousands of working engineers rely on Control.com for peer contact, problem-solving, product advice, and stimulating discussion on the technical and workplace issues they face. Designed for Working Professionals Te reason for Control.com’s popularity is simple – it was designed to meet the needs of the engineers who use it. It’s simple format, topical organization and customization options make it a practical working tool for daily information exchange. In an era where travel budgets are constrained or nonexistent, Control.com provides the vital contact with experienced fellow professionals that every engineer needs.
Moderated to Maintain Quality Each message posted to the forum is moderated by a echnical Writer to maintain the quality and tone of the forum. Whether to tone down the occasional flame-war, remove aggressive selling messages or, in some cases, simply to assist non-English speakers in getting their points across, the result is a generally higher level of discussion than is found in open forums. Te moderator also classifies each post into one or more topical areas, and decides if it meets the criteria for one
1
of our sponsored communities, in each case helping users find the sub ject matter that interests them.
It’s a Community Perhaps it’s not surprising that, after years of such interaction, a true community dynamic has emerged on Control.com. Site members go out of their way to help other members, putting time and effort into their interactions on the site.
engineers, working on similar issues in similar environments.
A Credible Venue Tis peer-to-peer interaction on Control.com builds a relationship of trust and reliance among those using the site. It has become a valued, daily information resource for a generation of automation professionals.
Tis is reflected in the exceptional 7/10 Google ranking held by ConTis depth of engagement brings a trol.com, as well as in the leadership dimension of credibility and value to position we hold in user activity. the site. Te voice the user hears on Read on to learn more about the Control.com is the voice of fellow World’s Largest Automation Forum.
Worldwide Reach, Industrial Focus, User Engagement One Million Pages, 250,000 Unique Visitors per Month With over 1,000,000 pages served each month – an annual rate of over 3 erabytes of information – Control.com brings a wealth of opportunities to reach your market. Te immense popularity of the Control.com forum translates into a dynamic, widespread demographic covering the developed and developing world. Although for obvious reasons English-speaking markets are most heavily represented with the United States accounting for the highest number of page views, virtually every country with meaningful industrial activity finds itself among our constituency.
United States (40.4%)
Page Views
India (8.3%) Russian Federation (4.1%) United Kingdom (3.7%) Germany (3.1%) Canada (2.5%) Ukraine (2.2%) France (2.1%) China (2.0%) Netherlands (1.8%) Australia (1.5%) Malaysia (1.1%) Italy (1.0%) Other (26.1%)
Average Monthly Unique Visitors 300,000 250,000
Depth and Growth Not only is Control.com popular, it’s still growing. With over 38,000 threads containing 160,000 messages in our archive, all deeply indexed by the major search engines, we receive a constant influx of engineers researching solutions. Each month, Control.com adds hundreds of new registered members; each day our users post an average of 30 new messages. Tis remarkable level of activity ensures that Control.com will remain the world’s largest and most dynamic automation forum.
Focus on Problem-Solving Users on Control.com are actively involved in the application of industrial automation technologies. Tis is apparent from the nature of the discussions on the site, which fall broadly into three categories:
200,000 150,000 100,000 50,000 0 2009
2010
2011
Figures cited are through September 2011. • Problem-solving – resolving technical issues causing problems in specific installations. • Product-sourcing – advice on products or technologies that may be employed for new applications or to resolve issues in existing applications. • Education – questions relating to industrial automation technologies and general engineering topics.
the titles of the members who use our site, predominately engineering, technical and management titles. Tese working professionals value Control.com as a research tool and rich technical resource. Tey are among the most engaged in their field in a era when more opinion leaders are found online than behind podiums.
Tis emphasis is also reflected in
2
Great Positions + No Clutter = Best Results A hallmark of the Control.com site is its clean design, with a limited number of competing ad positions per page. Tis translates into high visibility and high impact for your message – all ad positions are immediately visible without scrolling when the page is loaded.
Entry and Topic Page Ad Posions
Te site features two primary page designs: • Entry/opic Pages – this design contains just two ad positions: Leaderboard and Wide Skyscraper. opic pages are filtered displays of the most recent posts in a given topical area (see below). • Tread Pages – in addition to the Leaderboard and Wide Skyscraper, a Boombox position is available which intrudes into the message display area.
Guaranteed Impressions Unlike some sites, Control.com sells ad space on the basis of impressions delivered, rather than on a fixed rotation basis. Tis means that you’re guaranteed the visibility for which you’re paying, regardless of varying traffic on the site. In fact, since our practice is to automatically provide our customers with free bonus impressions when we have unsold slots, Control.com advertisers typically see a higher level of activity than that for which they contract.
Topic Focus Every message posted on Control.com is assigned by our moderators to one or more topical areas, based on the message content. Advertisers can elect to have their ads appear only on opic and Tread pages relating to one or more of our standard topics: • Applications • Business • Communications • Engineering • HMI • Information • Languages • Motion Control
• Networking • Open Control • PCs • PLCs • Power Generation • Process Control • Sensors • Software
Tese topics are available on a first-come, firstserved basis, as the total number o impressions in each topic are limited.
3
Thread Page Ad Posions
World’s Largest Automaon Forum
nerds in control LLC • 116 Brigham Hill Rd. • N orth Graon, MA 01536 • USA • [email protected]
