Mobile Phone Use
Content
U.S. mobile phone users text messaging
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
This workbook is available as an Excel file at:
http://galbithink.org/telcos/mobile-phone-use.xls
average number of text messages sent and received on a cell phone by in a month
among adult cell phone users who use cell phone text messaging
est. based on Pew traffic data
est. based on Nielsen traffic data
Nielsen/Pew discrepancy
1,189
873
-27%
among teen cell phone users who use cell phone text messaging
est. based on Pew traffic data
est. based on Nielsen traffic data
Nielsen/Pew discrepancy
3,419
3,794
11%
Nielsen source data
average number of text messages sent and received per month
13 to 17 year-olds
13-17 year-old females
13-17 year-old males
18-24 year-olds
persons ages 45 to 54
African-Americans
Hispanics
whites
[above figures assumed to be for adults]
est adult total
[above figures assumed to be for adult mobile phone subscribers]
adj. to adults who text with cell phone
texts
3,339
4,050
2,539
1,630
323
weighting
780
767
566
0.15
0.15
0.7
628
873
Pew source data
number of text messages sent and received on a cell phone on an average day, among cell phone users who text message (d
average
median
average
texts/day
texts/day
texts/month
adults
39.1
10
1,189
teens (ages 12-17)
112.4
50
3,419
adults who have cell phone
adults who use their cell phone for texting
adults with cell phone who text message
82%
59%
72%
teens who have cell phones
teens who use their cell phone for texting
teens with cell phone who text message
75%
66%
88%
ng cell phone users who text message (during May 2010)
among adults
among adults
among adult cell phone users
among teens
among teens
among teen cell phone users
Sources:
Amanda Lenhart, Pew Internet, Cell phones and American adults (Sept. 2, 2010)
http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx
Lenhart et. al., Pew Internet, Teens and mobile phones (Apr. 20, 2010)
http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
Nielsen data reported in
Katherine Rosman, "Y U Luv Texts, H8 Calls", Wall Street Journal, Oct. 14, 2010
http://online.wsj.com/article/SB10001424052748703673604575550201949192336.html.html
Nielsen, U.S. Teen Mobile Report (data for Q2 2010)
http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
U.S. mobile phone users' voice calls
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
188
753
525
850
4.5
398
13.1
5
364
2257
293
642
1.67
3.28
0.06
1.8
-9%
434
824
1.81
3.3
0.06
1.9
812
161
5.0
7348
59
2054
13
71%
U.S. mobile phone users' voice calls
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
calculation based on Nielsen data
average number of mobile phone calls made and received per month on average for 2010
25% less than 3 years ago
average monthly talk minutes fell 5% compared to 2009
"Nielsen analyzed cellphone bills of 60,000 mobile subscribers"
average mobile phone minutes per month for 13-17 year-old females
average mobile phone minutes per month for 13-17 year-old males
average mobile phone minutes per month for adults (estimated from bar chart)
minutes per call
calculation based on Pew data
cell phone calls per month on average for adults using cell phone
average number of mobile phone calls made and received on average day for adult cell phone user
median number of mobile phone calls made and received on average day among adult cell phone users
corresponding figures for teens (ages 12-17) cell phone users are average 10.7 calls daily, and median, 5 calls daily
calculation based on CTIA data
mobile subscriber calls per month
billions of wireless minutes of use, June 2010, on a 12-month basis
millions of wireless subscribers
minutes of wireless use per subscriber per month
average local wireless call length (minutes)
average roaming wireless call length (minutes)
roaming MOU share of total
average wireless call length (minute)
CTIA/Pew discrepancy
mobile subscriber calls per month
minutes of wireless use per subscriber per month
average local wireless call length (minutes)
average roaming wireless call length (minutes)
roaming MOU share of total
average wireless call length (minute)
U.S. wireless MOU per month
Europe wireless MOU per month
US/Europe MOU ratio
Pew cell phone survey results
working cell phone numbers reached
no answer / busy
voice mail
other non-contact
contact rate
Notes
Nielsen data quoted in WSJ, "Y U Luv Texts, H8 calls" (Oct. 14, 2010)
Nielsen data, 2Q 2010
calculated
calculated from data below
Pew, Cell phones and American adults (Sept. 2, 2010)
calculated from data below
data for June 2010, from CTIA Wireless Survey
data for June 2010, from CTIA Wireless Survey
calculated
data for June 2010, from CTIA Wireless Survey
data for June 2010, from CTIA Wireless Survey
estimated
calculated
calculated
calculated from below
Merrill Lynch, Global Wireless Matrix 1Q10, data for year-end 2009, as reported by CTIA
data for Dec. 2009, from CTIA Wireless Survey
data for Dec. 2009, from CTIA Wireless Survey
estimated
calculated
Merrill Lynch, Global Wireless Matrix 4Q07
Merrill Lynch, Global Wireless Matrix 4Q07
sample disposition, Pew, Cell phones and American adults, p. 26
http://online.wsj.com/article/SB10001424052748703673604575550201949192336.html.html
http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx
http://files.ctia.org/pdf/CTIA__Survey_Midyear_2010_Graphics.pdf
http://www.ctia.org/blog/index.cfm/2010/4/29/Facts-Prove-Wireless-Industry-is-Most-Competitive--Innovative
http://www.scribd.com/doc/7656611/Global-Wireless-Matrix-4Q07
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
This workbook is available as an Excel file at:
http://galbithink.org/telcos/mobile-phone-use.xls
average number of text messages sent and received on a cell phone by in a month
among adult cell phone users who use cell phone text messaging
est. based on Pew traffic data
est. based on Nielsen traffic data
Nielsen/Pew discrepancy
1,189
873
-27%
among teen cell phone users who use cell phone text messaging
est. based on Pew traffic data
est. based on Nielsen traffic data
Nielsen/Pew discrepancy
3,419
3,794
11%
Nielsen source data
average number of text messages sent and received per month
13 to 17 year-olds
13-17 year-old females
13-17 year-old males
18-24 year-olds
persons ages 45 to 54
African-Americans
Hispanics
whites
[above figures assumed to be for adults]
est adult total
[above figures assumed to be for adult mobile phone subscribers]
adj. to adults who text with cell phone
texts
3,339
4,050
2,539
1,630
323
weighting
780
767
566
0.15
0.15
0.7
628
873
Pew source data
number of text messages sent and received on a cell phone on an average day, among cell phone users who text message (d
average
median
average
texts/day
texts/day
texts/month
adults
39.1
10
1,189
teens (ages 12-17)
112.4
50
3,419
adults who have cell phone
adults who use their cell phone for texting
adults with cell phone who text message
82%
59%
72%
teens who have cell phones
teens who use their cell phone for texting
teens with cell phone who text message
75%
66%
88%
ng cell phone users who text message (during May 2010)
among adults
among adults
among adult cell phone users
among teens
among teens
among teen cell phone users
Sources:
Amanda Lenhart, Pew Internet, Cell phones and American adults (Sept. 2, 2010)
http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx
Lenhart et. al., Pew Internet, Teens and mobile phones (Apr. 20, 2010)
http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx
Nielsen data reported in
Katherine Rosman, "Y U Luv Texts, H8 Calls", Wall Street Journal, Oct. 14, 2010
http://online.wsj.com/article/SB10001424052748703673604575550201949192336.html.html
Nielsen, U.S. Teen Mobile Report (data for Q2 2010)
http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
U.S. mobile phone users' voice calls
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
188
753
525
850
4.5
398
13.1
5
364
2257
293
642
1.67
3.28
0.06
1.8
-9%
434
824
1.81
3.3
0.06
1.9
812
161
5.0
7348
59
2054
13
71%
U.S. mobile phone users' voice calls
For related discussion, see
http://purplemotes.net/2010/10/17/u-s-mobile-phone-use/
Verify and validate these data as appropriate for your particular use.
calculation based on Nielsen data
average number of mobile phone calls made and received per month on average for 2010
25% less than 3 years ago
average monthly talk minutes fell 5% compared to 2009
"Nielsen analyzed cellphone bills of 60,000 mobile subscribers"
average mobile phone minutes per month for 13-17 year-old females
average mobile phone minutes per month for 13-17 year-old males
average mobile phone minutes per month for adults (estimated from bar chart)
minutes per call
calculation based on Pew data
cell phone calls per month on average for adults using cell phone
average number of mobile phone calls made and received on average day for adult cell phone user
median number of mobile phone calls made and received on average day among adult cell phone users
corresponding figures for teens (ages 12-17) cell phone users are average 10.7 calls daily, and median, 5 calls daily
calculation based on CTIA data
mobile subscriber calls per month
billions of wireless minutes of use, June 2010, on a 12-month basis
millions of wireless subscribers
minutes of wireless use per subscriber per month
average local wireless call length (minutes)
average roaming wireless call length (minutes)
roaming MOU share of total
average wireless call length (minute)
CTIA/Pew discrepancy
mobile subscriber calls per month
minutes of wireless use per subscriber per month
average local wireless call length (minutes)
average roaming wireless call length (minutes)
roaming MOU share of total
average wireless call length (minute)
U.S. wireless MOU per month
Europe wireless MOU per month
US/Europe MOU ratio
Pew cell phone survey results
working cell phone numbers reached
no answer / busy
voice mail
other non-contact
contact rate
Notes
Nielsen data quoted in WSJ, "Y U Luv Texts, H8 calls" (Oct. 14, 2010)
Nielsen data, 2Q 2010
calculated
calculated from data below
Pew, Cell phones and American adults (Sept. 2, 2010)
calculated from data below
data for June 2010, from CTIA Wireless Survey
data for June 2010, from CTIA Wireless Survey
calculated
data for June 2010, from CTIA Wireless Survey
data for June 2010, from CTIA Wireless Survey
estimated
calculated
calculated
calculated from below
Merrill Lynch, Global Wireless Matrix 1Q10, data for year-end 2009, as reported by CTIA
data for Dec. 2009, from CTIA Wireless Survey
data for Dec. 2009, from CTIA Wireless Survey
estimated
calculated
Merrill Lynch, Global Wireless Matrix 4Q07
Merrill Lynch, Global Wireless Matrix 4Q07
sample disposition, Pew, Cell phones and American adults, p. 26
http://online.wsj.com/article/SB10001424052748703673604575550201949192336.html.html
http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx
http://files.ctia.org/pdf/CTIA__Survey_Midyear_2010_Graphics.pdf
http://www.ctia.org/blog/index.cfm/2010/4/29/Facts-Prove-Wireless-Industry-is-Most-Competitive--Innovative
http://www.scribd.com/doc/7656611/Global-Wireless-Matrix-4Q07
