IDENTITY MANU MANUAL AL
TABLE OF CONTENTS Company Statement
5
LOGO
Logo Statement
7
Logo Progress
7
Inappropriate Use
8
Typography
9
Color Palette
10
Logo Treatment
11
APPLICATIONS Applications
13
Stationery
16
Business Letter
17
Size And Margins
18
6
ODIN ODI N AI AIRWA RWAYS YS
A passenger airline company, that provides air
transportation
services.
We
are
dedicated to delivering all travelers the very best flying experience everyday. The company also
provides in-flight
entertainment for commercial aircraft, including live in-seat satellite television, digital satellite radio, wireless aircraft data link service, and cabin surveillance systems; and voice communication, and data connectivity services for commercial and general aviation aircraft. When things do not go as planned, know we are here to make things right.
COMPANY STATEMENT
7
We celebrate bringing people together through safety, care, integrity, and passion. We take pride in our work, in one another and in contributing to the success of our airline.
SAFETY:
CARING:
INTEGRITY:
PASSION:
We are committed
Maintain Respectful
Demonstrate Honesty,
Strive to Meet the Diverse
to “Safety First”; Set High Standards;
Relationships with Crew members and
Trust and Mutual Respect; Never
Needs of Crew members and Customers; Crave
Ensure the Security of Crew members and Customers; Never
Customers; Strive to be a Role Model at Work and in the Community;
Compromise the Values for Short-Term Results; Possess and Demonstrate
and Deliver Superior Performance; Enjoy Overcoming Barriers to
Compromise Safety.
Take Responsibility for
Broad Business
Good Service; Look for
Taking personal responsibility for the
Personal and Company Growth.
Knowledge; Commit to Self Improvement.
Innovative Solutions to Business Issues.
safety of each traveler and every Crew Member.
MISSION MISS ION ST STA ATEME TEMENT NT Odin Airways is a global company dedicated to providing air transportation services of the highest quality with passion and dedication to our travelers everyday. We strive for excellence with passion and care to make every part of your travel experience as easy and pleasant as possible. We welcome you to the world where you define how you travel.
8
LOGO
Our logo is the face of our brand and is a key element of our brand identity. Consistent use of the logo is essential to maintaining our identity and gaining instant
recognition
throughout
all
marketing channels and media. In this section, we will introduce standards for logo treatments and how they are applied in different situations.
LOGO STATEMENT Odin Airways was inspired by Odin, the Norse god of travel. He was also known as the father of all the gods and men. Odin traveled the world without being recognized. We wanted our logo to reflect the qualities of a god; strength, power, and superiority. The wings on the logo are inspired by Odin’s helmet, which help emphasize the movement of the wings on an airplane.
LOGO PROCESS The design process of creating our logo is an important part of our brand identity. We included the different stages of the design procress to reach the final product.. We handled each stage of the design process with extreme care and passion.
9
10
INAPPROPRIATE USE The inappropriate uses does not illustrate every unacceptable use and violation of the Odin Airways logo. Beyond these restrictions, the safest and best way to maintain our brand communication is to minimize alterations to the logo.
DO maintain the integrity and proportions
DON’T alter, stretch, or condense the logo
of the logo.
or re-align any of the logo components.
DO maintain the design integrity of the logo.
DON’T add other design elements to the logo
(e.g. outlines, strokes, or drop shadow), or reconfigure the logo design
DO leave ample room around the logo.
DON’T crop the logo, rotate, reflect or align it
to the edge of the page.
TYPOGRAPHY
11
Odin Airways typography is built around clarity and uniformity. The Odin Airways font, Proxima Nova and Museo Slab are legible in a range of sized and weights.
PROXIMA NOVA ABCDEFGHIJKLNOPQRSTUVWXY
ABCDEFGHIJKLNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Regular
Bold
MUSEO SLAB ABCDEFGHIJKLNOPQRSTUVWXY
ABCDEFGHIJKLNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
300
700
LOGO TYPOGRAPHY PROXIMA NOVA ABCDEFGHIJKLNOPQRSTUVW ABCDEFGHIJKLNO PQRSTUVWXY XY abcdefghijklmnopqrstuvwxyz 0123456789
Bold
12
COLOR PALETTE For the three colors , use only the provided provi ded CMYK, RGB, HEX, or PMS values. values . This will maintain brand consistency and avoid confusion.
Hex #121F47 Pantone 2768 C CMYK 100, 91, 48, 45 RGB 19, 32 ,72
Hex #AAA8AA Pantone 172 C CMYK 0, 87, 100, 0 RGB 240, 73, 35
Hex #EF4822 Pantone 6 C CMYK 35, 29, 28, 0 RGB 170, 169, 170
BLACK AND WHITE While the primary colors have specific uses, the black and white can be used anywhere but should never take superiority over the other colors.
LOGO TREATMENT Our logo may be stacked or horiztonal. It’s best to used best pratices when choicing which logo to use. The logo colors maybe reversed. This will maintain brand consistency and avoid confusion.
While the 2-line logo is the primary logo, the 1-line logo may also be used when there is limited height space. It’s important to place the logo that fits best in each space given.
With dark backgrounds, reversed white logo may be used. This is important to keep consistent to maintain our brand identity.
13
14
APPLICATIONS
Now that you’ve read the rules, let’s take a look at how it all comes together in the finished product. The following pages provide
sample
executions
that
are
meant to provide inspiration and show how all the brand elements work in the communications we create every day.
APPLICATIONS APPLICA TIONS
15
THE FLIGHT Full color logo should be used for each seat. One line horiztonal logo should be used for walls and ads on the plane.
UNIFORM Team members are required to wear our uniforms to maintain brand consistency. The blue two line logo should be used for name tags at all times.
BILLBOARD Advertising helps maintain brand consistency and attract potential customers. The white horizontal logo should be used to maximize visibility.
TEAM MEMBERS Our crew members are here to make sure your experience at Odin Airways is always unforgettable. There are always here to help!
16
APPLICATIONS APPLICA TIONS FREQUENT FLYER CREDIT CARDS There is a bronze, silver, and gold frequent flyer credit cards offered to our frequent flyers this card comes with benefits such as flying miles and VIP access. Use blue horiztonal logo on the upper right for each credit card.
EMPLOYEE ID Each employee must wear his/hers ID at all times. To maxamize visibility white two line logo should be used on orange background on ID badges.
WEBSITE For websites and mobile apps, the Odin Airways logo must be horizontal at all times but may be in full color and black & white.
APPLICATIONS APPLICA TIONS
17
PASSENGER
TRACKING 2 203 235 3940 3942 0
BOARDING PASS
BOARDING PASS
DATA 00 124 B
This is the boarding pass that will be given to each passenger. This item requires the two line full color logo on the upper left corner.
OPTIONS 1ST CL
FLIGHT
GATE
SEAT
BRENDAN NORTHERN FLIGHT
GATE
S EAT
ZONE
34 19 24B 2 34
JFK
SFO
NEW YORK CITY
SAN FRANCISCO
ZONE
34 19 24B 2 PASSENGER
BOARDING TIME
BREND BRE NDAN AN NORT NORTHER HERN N
DECEMB DEC EMBER ER 5, 5, 2016 2016 5:00 PM PM
5PM DECEMBER 5,2016
BRONZE MEMEBER
LUGGAGE TAGS GOLD MEMEBER ODIN SKYMILES
292040
SILVER MEMEBER WWW.ODINAIRWAYS.COM
ODIN SKYMILES
292040
ODIN WWW.ODINAIRWAYS.COM SKYMILES
292040
WWW.ODINAIRWAYS.COM
MOBILE BOARDING PASS Passengers are incouraged to use mobile boarding pass to save time at check-in. White one line hortizonal logo should be used for mobile boarding passes.
These luggage tags are applied to each passengers luggage according to individuals membership. White horiztonal logo should be placed on the upper right on all luggage tags.
18
STATIONERY
Brend Br endan an Nor Norther thern n President & Ceo President
DEPARTURE
270 Fairflex Street, New York, NY 10005
DEPARTURE
TRACKING
SITE
270 Fairflex Street, New York, NY 10005
T: (212) 720-2492 F: (212) 715-7425
OdinAirways.com
[email protected]
D EPA RT UR E
T RA CK IN IN G
270 Fairflex Street, New York, NY 10005
T: (212) 720-2492 F: (212) 715-7425
[email protected]
BUSINESS LETTER
19 2.25” margins
June 25, 2020 Belinda Asher 620 Mayview Ave. Pineville, WV 24874
1” margins
1” margins
Dear Belinda: On behalf of everyone here at Odin Airways, I would like to sincerely congratulate you on your recent graduation from Mountain State University with your M.B.A. (Marketing). I must say that I was not surprised to read of your success in the newspaper. During your first of four summers as an employee at our airline. I noted how bright you are and how you have a very quick mind for business. Combine those attributes with your relentless work ethic and commitment to quality customer service, and it is obvious that you have a wide-open future ahead of you. I can only hope that your experience working with us contributed in some small way to your success. On behalf of the management and staff at Odin Airways, I wish you all the best in your future career and life endeavors, whatever they may be. Sincerely,
Brenden Northern President and CEO
DEPARTURE
TRACKING
SITE
270 Fairflex Street, New York, NY 10005
T: (212) 720-2492 F: (212) 715-7425
OdinAirways.com
[email protected]
1.75” margins
20
SIZE & MARGINS To protect the integrity of the Odin Airways logo, it is essential to follow the guidelines bellow regarding safe area, minimum size and scaling. These guidelines ensure that the Odin Airways logo remains clear, legible and consistent. SAFE AREA The Odin Airways
logos presentation are enhanced by maintaining a clear area, void of all imagery surrounding the logo. This area is defined by the cap height and width of the “O” within both stacked and horizontal logos. These guidelines ensure that the Odin Airways logo remains clear, legible and consistent.
VISUALY CENTERED While respecting
the safe area, the type and circle must remain visually centered.
MINIMUM SIZE To ensure legibility and brand consistency the
0.3884”
width of the stacked logo must never be reduced any smaller than a 0.3884” box. The width of the horiztonal logo must never be reduced any smaller than a 2.037”.
2.037”
DEPA RTURE
TRACKING
SITE
270 Fairflex Street, New York, NY 10005
T: (212) 720-2492 F: (212) 715-7425
OdinAirways.com
[email protected]