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Odin Airways Identity Manual

Published on March 2017 | Categories: Documents | Downloads: 14 | Comments: 0

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Content

 

IDENTITY MANU MANUAL AL

 

TABLE OF CONTENTS Company Statement

5

LOGO

Logo Statement

7

Logo Progress

7

Inappropriate Use

8

Typography

9

Color Palette

10

Logo Treatment

11

APPLICATIONS Applications

13

Stationery

16

Business Letter

17

Size And Margins

18

 

6

 

ODIN ODI N AI AIRWA RWAYS YS

A passenger airline company, that provides air

transportation

services.

We

are

dedicated to delivering all travelers the very best flying experience everyday. The company also

provides in-flight

entertainment for commercial aircraft, including live in-seat satellite television, digital satellite radio, wireless aircraft data link service, and cabin surveillance systems; and voice communication, and data connectivity services for commercial and general aviation aircraft. When things do not go as planned, know we are here to make things right.

 

COMPANY STATEMENT

7

We celebrate bringing people together through safety, care, integrity, and passion. We take pride in our work, in one another and in contributing to the success of our airline.

SAFETY:

CARING:

INTEGRITY:

PASSION:

We are committed

Maintain Respectful

Demonstrate Honesty,

Strive to Meet the Diverse

to “Safety First”; Set High Standards;

Relationships with Crew members and

Trust and Mutual Respect; Never

Needs of Crew members and Customers; Crave

Ensure the Security of Crew members and Customers; Never

Customers; Strive to be a Role Model at Work and in the Community;

Compromise the Values for Short-Term Results; Possess and Demonstrate

and Deliver Superior Performance; Enjoy Overcoming Barriers to

Compromise Safety.

Take Responsibility for

Broad Business

Good Service; Look for

Taking personal responsibility for the

Personal and Company Growth.

Knowledge; Commit to Self Improvement.

Innovative Solutions to Business Issues.

safety of each traveler and every Crew Member.

MISSION MISS ION ST STA ATEME TEMENT NT Odin Airways is a global company dedicated to providing air transportation services of the highest quality with passion and dedication to our travelers everyday. We strive for excellence with passion and care to make every part of your travel experience as easy and pleasant as possible. We welcome you to the world where you define how you travel.

 

8

 

LOGO

Our logo is the face of our brand and is a key element of our brand identity. Consistent use of the logo is essential to maintaining our identity and gaining instant

recognition

throughout

all

marketing channels and media. In this section, we will introduce standards for logo treatments and how they are applied in different situations.

 

LOGO STATEMENT Odin Airways was inspired by Odin, the Norse god of travel. He was also known as the father of all the gods and men. Odin traveled the world without being recognized. We wanted our logo to reflect the qualities of a god; strength, power, and superiority. The wings on the logo are inspired by Odin’s helmet, which help emphasize the movement of the wings on an airplane.

LOGO PROCESS The design process of creating our logo is an important part of our brand identity. We included the different stages of the design procress to reach the final product.. We handled each stage of the design process with extreme care and passion.

9

 

10

INAPPROPRIATE USE The inappropriate uses does not illustrate every unacceptable use and violation of the Odin Airways logo. Beyond these restrictions, the safest and best way to maintain our brand communication is to minimize alterations to the logo.

DO maintain the integrity and proportions

DON’T alter, stretch, or condense the logo

of the logo.

or re-align any of the logo components.

DO maintain the design integrity of the logo.

DON’T add other design elements to the logo

(e.g. outlines, strokes, or drop shadow), or reconfigure the logo design

DO leave ample room around the logo.

DON’T crop the logo, rotate, reflect or align it

to the edge of the page.

 

TYPOGRAPHY

11

Odin Airways typography is built around clarity and uniformity. The Odin Airways font, Proxima Nova and Museo Slab are legible in a range of sized and weights.

PROXIMA NOVA ABCDEFGHIJKLNOPQRSTUVWXY

 ABCDEFGHIJKLNOPQRSTUVWXY

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

0123456789

Regular

Bold

MUSEO SLAB ABCDEFGHIJKLNOPQRSTUVWXY

ABCDEFGHIJKLNOPQRSTUVWXY

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

0123456789

300

700

LOGO TYPOGRAPHY PROXIMA NOVA  ABCDEFGHIJKLNOPQRSTUVW  ABCDEFGHIJKLNO PQRSTUVWXY XY abcdefghijklmnopqrstuvwxyz 0123456789

Bold

 

12

COLOR PALETTE For the three colors , use only the provided provi ded CMYK, RGB, HEX, or PMS values. values . This will maintain brand consistency and avoid confusion.

Hex #121F47 Pantone 2768 C CMYK 100, 91, 48, 45 RGB 19, 32 ,72

Hex #AAA8AA Pantone 172 C CMYK 0, 87, 100, 0 RGB 240, 73, 35

Hex #EF4822 Pantone 6 C CMYK 35, 29, 28, 0 RGB 170, 169, 170

BLACK AND WHITE While the primary colors have specific uses, the black and white can be used anywhere but should never take superiority over the other colors.

 

LOGO TREATMENT Our logo may be stacked or horiztonal. It’s best to used best pratices when choicing which logo to use. The logo colors maybe reversed. This will maintain brand consistency and avoid confusion.

While the 2-line logo is the primary logo, the 1-line logo may also be used when there is limited height space. It’s important to place the logo that fits best in each space given.

With dark backgrounds, reversed white logo may be used. This is important to keep consistent to maintain our brand identity.

13

 

14

  APPLICATIONS

Now that you’ve read the rules, let’s take a look at how it all comes together in the finished product. The following pages provide

sample

executions

that

are

meant to provide inspiration and show how all the brand elements work in the communications we create every day.

 

 APPLICATIONS  APPLICA TIONS

15

THE FLIGHT Full color logo should be used for each seat. One line horiztonal logo should be used for walls and ads on the plane.

UNIFORM Team members are required to wear our uniforms to maintain brand consistency. The blue two line logo should be used for name tags at all times.

BILLBOARD Advertising helps maintain brand consistency and attract potential customers. The white horizontal logo should be used to maximize visibility.

TEAM MEMBERS Our crew members are here to make sure your experience at Odin Airways is always unforgettable. There are always here to help!

 

16

 APPLICATIONS  APPLICA TIONS FREQUENT FLYER CREDIT CARDS There is a bronze, silver, and gold frequent flyer credit cards offered to our frequent flyers this card comes with benefits such as flying miles and VIP access. Use blue horiztonal logo on the upper right for each credit card.

EMPLOYEE ID Each employee must wear his/hers ID at all times. To maxamize visibility white two line logo should be used on orange background on ID badges.

WEBSITE For websites and mobile apps, the Odin Airways logo must be horizontal at all times but may be in full color and black & white.

 

 APPLICATIONS  APPLICA TIONS

17

PASSENGER

TRACKING 2 203 235 3940 3942 0

BOARDING PASS

BOARDING PASS

DATA 00 124 B

This is the boarding pass that will be given to each passenger. This item requires the two line full color logo on the upper left corner.

OPTIONS 1ST CL

FLIGHT

GATE

SEAT

BRENDAN NORTHERN FLIGHT

GATE

S EAT

ZONE

34   19 24B 2 34

JFK

SFO

NEW YORK CITY

SAN FRANCISCO

ZONE

34   19 24B 2 PASSENGER

BOARDING TIME

BREND BRE NDAN AN NORT NORTHER HERN N

DECEMB DEC EMBER ER 5, 5, 2016 2016 5:00 PM PM

5PM DECEMBER 5,2016

BRONZE MEMEBER

LUGGAGE TAGS   GOLD MEMEBER ODIN SKYMILES

292040

 SILVER MEMEBER WWW.ODINAIRWAYS.COM

ODIN SKYMILES

292040

ODIN WWW.ODINAIRWAYS.COM SKYMILES

292040

WWW.ODINAIRWAYS.COM

MOBILE BOARDING PASS Passengers are incouraged to use mobile boarding pass to save time at check-in. White one line hortizonal logo should be used for mobile boarding passes.

These luggage tags are applied to each passengers luggage according to individuals membership. White horiztonal logo should be placed on the upper right on all luggage tags.

 

18

STATIONERY

Brend Br endan an Nor Norther thern n President & Ceo President

DEPARTURE

270 Fairflex Street, New York, NY 10005

DEPARTURE

TRACKING

SITE

270 Fairflex Street, New York, NY 10005

T: (212) 720-2492 F: (212) 715-7425

OdinAirways.com [email protected]

D EPA RT UR E

T RA CK IN IN G

270 Fairflex Street, New York, NY 10005

T: (212) 720-2492 F: (212) 715-7425 [email protected]

 

BUSINESS LETTER

19 2.25” margins

June 25, 2020 Belinda Asher 620 Mayview Ave. Pineville, WV 24874

1” margins

1” margins

Dear Belinda: On behalf of everyone here at Odin Airways, I would like to sincerely congratulate you on your recent graduation from Mountain State University with your M.B.A. (Marketing). I must say that I was not surprised to read of your success in the newspaper. During your first of four summers as an employee at our airline. I noted how bright you are and how you have a very quick mind for business. Combine those attributes with your relentless work ethic and commitment to quality customer service, and it is obvious that you have a wide-open future ahead of you. I can only hope that your experience working with us contributed in some small way to your success. On behalf of the management and staff at Odin Airways, I wish you all the best in your future career and life endeavors, whatever they may be. Sincerely,

Brenden Northern President and CEO

DEPARTURE

TRACKING

SITE

270 Fairflex Street, New York, NY 10005

T: (212) 720-2492 F: (212) 715-7425

OdinAirways.com [email protected]

1.75” margins

 

20

SIZE & MARGINS To protect the integrity of the Odin Airways logo, it is essential to follow the guidelines bellow regarding safe area, minimum size and scaling. These guidelines ensure that the Odin Airways logo remains clear, legible and consistent. SAFE AREA The Odin Airways

logos presentation are enhanced by maintaining a clear area, void of all imagery surrounding the logo. This area is defined by the cap height and width of the “O” within both stacked and horizontal logos. These guidelines ensure that the Odin Airways logo remains clear, legible and consistent.

VISUALY CENTERED While respecting

the safe area, the type and circle must remain visually centered.

MINIMUM SIZE To ensure legibility and brand consistency the

0.3884”

width of the stacked logo must never be reduced any smaller than a 0.3884” box. The width of the horiztonal logo must never be reduced any smaller than a 2.037”.

2.037”

 

DEPA RTURE

TRACKING

SITE

270 Fairflex Street, New York, NY 10005

T: (212) 720-2492 F: (212) 715-7425

OdinAirways.com [email protected]

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