Persona 1

Isabelle Grace
A young, energetic pharmacy company’s general manager who loves
to drink natural juices.

Born in Chicago, but now she lives in Jakarta because of a job’s call. She
lives in Jakarta on her own and have no family in the town she’s currently
living in. She rarely consumes any fruits or juices because of her business.

Young
Profesional
VALUE MODEL
Healthy juice that is
easy to get

Affordable juice

Juices without
artificial
sweeteners

A mix of fruit and
veggies to detox
Goals
Have a
detoxification juices
routinely

Healthier body

Thinner body

Brighter skin
Channels
&
tools

social media (twitter,
FB, WA, BBM, Line)

mass media
(newspaper,
magazine)

delivery services