Peter Drucker

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THE FATHER OF MODERN MANAGEMENT
PETER DRUCKER

MSC MARKETING, TEAM ENIGMA 20TH SEPT 2014

1

DRUCKER’S PROFILE
Born - 19th of November, 1909 Vienna, Austria
Died - 11th of November, 2005 United States of America

 Most influential corporate Guru
 Formed “Concept of Corporation/ Decentralization of Management”
 Created principle “5 step MBO Process” (Management by Objectives)
 Proposed “SMART” objectives
 Proposed the “Equity Theory of employee motivation”

2

CONCEPT OF CORPORATION

 Drucker explained for the first time, how and why decentralization worked. Drucker said

decentralization was good because it created small groups where people felt that their contribution
was important.

 Managers should delegate tasks in order to empower employees.

3

5 STEP MBO PROCESS (1954)
 The principle : When employees are involved

with the goal setting and choosing the course of
action to be followed by them, they are more likely
to fulfill their responsibilities.
 Every level of management in the organization

participates in the strategic planning process and
creation of performance systems
 Each managerial level identifies their goals for

every area they are responsible for. These goals
are shared then with their individual units
 There is external and internal control in this system

with routine assessments. An evaluation is done to
understand as to which extent the goals have been
met
4

DRUCKER’S SMART

METHOD

 Specific
 Measureable
 Achievable
 Realistic
 Time bound
Effective Executive by Peter Drucker

5

EQUITY THEORY OF EMPLOYEE MOTIVATION (1974)

WHAT CAN WE DO TO MOTIVATE THE KNOWLWDGE WORKER!

 Positive reinforcement / high expectations
 Drucker says “An attempt to balance what they

put in to their jobs and what they get from them,
will unconsciously assign values to each of his
various contributions”

 Discipline and punishment
 Treating people fairly
 Satisfying employees' needs
 Setting work related goals
 Restructuring jobs
 Base rewards on job performance

6

MOST POPULAR BOOKS

7

THANK YOU

8

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