Priceline.com Case Analysis
Priceline.com is the first and only Internet company to allow consumers to "advertise a unit of demand". Currently, this market technology breakthrough has stalled, and the original "Priceline for everything" vision is left unfulfilled. I propose two solutions. One expands the franchise, using a capacity-time-location target market selection framework. The other draws on current Web/IT trends to create a Priceline 2.0 with an R&D refocus on price discovery technologies.
Content
Priceline.com is the first and only Internet company to allow consumers to "advertise a unit of demand". Currently, this market technology breakthrough has stalled, and the original "Priceline for everything" vision is left unfulfilled. I propose two solutions. One expands the franchise, using a capacity-time-location target market selection framework. The other draws on current Web/IT trends to create a Priceline 2.0 with an R&D refocus on price discovery technologies.
