Primary
Content
primary/sec research on product. 2. total product categories description with major brands,sub-brands. 3. marketing criteria. 4. total market size,competitors analysis. 5. complete value chain analysis. 6. formats 7. Any innovations in this product categories. 8. category strategies. 9. suggestion.
Our
Managing Director Perfetti Van Melle -Stefano Pelle : Managing Director Perfetti Van Melle -Stefano Pelle 11/1/2008 2 Global overview of perfetti &VanMelle : Global overview of perfetti &VanMelle Largest manufacture of confectionery and chewing gum products . two brothers ambrogio and egidio perfetti founded perfetti in 1946. Izaak van mella founded van mella in 1841. Perfetti acquired van mella in jan 2001. 11/1/2008 3 Perfetti brands in india : Perfetti brands in india Center fresh ,Center fruit ,Center shock, Alpenliebe ,Alpenliebe creamfills, Chlor-mint ,Chocotella, Cofitos ,Fruittella 11/1/2008 4 Perfetti brands in india : Perfetti brands in india Happydent white, Marbels ,Mentos, Chocoliebe ,Big babol ,Alpenliebe lollipop, Chatar patar 11/1/2008 5 SWOT ANALYSIS : SWOT ANALYSIS Innovation Promotional tactics Packaging Quality Maintaining technology superiority Price constrain STRENGTHS WEAKNESS SWOT ANALYSIS : SWOT ANALYSIS Innovation within the brand Sugar free products Competition from international brand. Competition from domestic players . OPPORTUNITIES THREATS Centerfresh in india : Centerfresh in india This is Perfetti Van Melle’s new ad for its liquid-filled chewing gum Center Fresh, the brand with which the Italian candy giant entered India in 1994. The launch price of this product was rs 1.50. In 1995, Perfetti dropped the price to Re 1. The real push for the brand, though, came in 1996 when Center Fresh associated itself with the Cricket World Cup 11/1/2008 8 Procedure of Centerfresh : Procedure of Centerfresh Mixing the mix Extrusion Coating Wrapping and packaging 11/1/2008 9 Hidden Competitors in India : Hidden Competitors in India Pan Flavored supari Chutki Pass Pass 11/1/2008 10 Promotion : Promotion Free sampling. Animated films. Trump cards. Advertising . 11/1/2008 11 Slide 12: 11/1/2008 12 competitors : competitors Orbit . Pim Pom ,Boomer . Spearmint. Juicy fruit 11/1/2008 13
Slide 14: Targets every age group Low pricing thus savors all economic segments. Easily available. 11/1/2008 14 Pie chart : Pie chart 11/1/2008 15 Financial statstics : Financial statstics Overall turnover in india of chewing gum is rs 325 crore . In which centerfresh capture 33%. In between 2001-2006 confectionery market was growing at a rate of 8.7% Under confectionary market chocolate segment is growing at the rate of 10%,chewing gum and mint segment increasing at a rate of 12-15% and sugar segment increasing at the rate of 5%. Global confectionary market would rise 16% between 2006-2010. 11/1/2008 16 Benefits of center fresh : Benefits of center fresh Prevention of tooth decay Less stress and more concentration Help in maintaining natural whiteness of teeth Improve cognitive abilities And long term memory 11/1/2008 17 Future plans : Future plans Develop,manufacture and market high quality and innovative product for consumer. Sugarfree chewing gum will be preferred over sugary chewing gum in the obesity afflicted west. 11/1/2008 18 THANK YOU : THANK YOU 11/1/2008 19
GUmLINK
Sales & marketing
More than 90 years of experience within the chewing gum industry and our history as a brand organisation make us a unique partner, when it comes to sales and marketing support. We are always ready to offer qualified advice and new innovative solutions.
In Gumlink sales and marketing, we help our customers to define, draw up and launch the perfect product. Among other things, we offer expertise in concept choice, product characteristics, packaging and design. Our competences within sales and marketing include:
Extensive knowledge and understanding of the chewing gum industry Trend research, market monitoring and consumer insight In-house design department Insight into new packaging types Portfolio management and renewal Experience within concept and category management Opportunity for consumer tests in our sensory evaluation laboratory A highly-qualified customer service team handling day-to-day contact with our customers
Supply chain
Gumlink’s supply chain management is built on leading expertise within the areas of logistics, purchasing, product coordination, IT and technical development.
Gumlink has a well-functioning supply chain, which we continuously optimise and streamline. Our goal is to ensure efficiency and high delivery reliability, but also to make sure that we will be able to offer competitive products on the global market in the future. Strategic development New types of raw material and packaging are developed in cooperation with our customers, technical development team, production staff and strategic suppliers. Consideration is always given to the cost and quality of alternative goods on the market. Technical development Ever-increasing production constantly generates new work for our technical department. They develop, commission and implement new buildings and machinery. Purchasing Gumlink works in partnership with a broad range of specially-selected suppliers from around the world. Suppliers are chosen based on the strategic importance and quality of the product, along with the supplier’s competences, pricing, ability to supply and cooperation. Logistics concepts Our customer-oriented logistics concepts are the result of years of experience within warehouse management, distribution and delivery. We have an in-house shipping department, handling all logistics, transportation, customs, etc. worldwide. Order status and anticipated delivery times are key factors in effective management of customer supply channels. We ensure precise and on-time delivery
related links
Production Quality assurance
Production
Gumlink’s production facilities manufacture gum base and a range of chewing gum technologies, using the latest and highly-automated production technology.
With Gumlink, you have access to the world’s largest production capacity of B2B chewing gum. The production facilities are certified to ISO 9001 (quality control) and OHSAS 18001 (working environment). Our HACCP (Hazard Analysis of Critical Control Points) system ensures the highest food safety standards, and is the basis for our two other certifications: BRC (British Retail Consortium) and IFS (International Food Safety). Furthermore, we continually optimise our production in accordance with requirements set by, for example GMPc (Good Manufacturing Practice of Cosmetic Products). We also guarantee full traceability and lot control. Over the years, Gumlink has focused on high technology, process development and IT. We continually invest in production systems and machinery to deliver the highest-quality products at competitive prices. Today, the facilities are among the world's most technologically-advanced facilities for the production of gum base, chewing gum and packing.
Sugarfree chewing gum, which accounts for 80% of the chewing gum category, is currently growing at around 5% per year, and looks set to continue. The level of innovation within this category is also extremely high and is continually growing. Advantages for global branders of choosing a chewing gum:
Category with significant growth rates Category with high innovation Popular product that is widely accepted across all age groups Chewing gum is an impulse product placed at the most attractive spot in a store i.e. the check lane Chewing gum potentially supports and/or complements other products in the branders portfolio and thereby expands the brander’s overall assortment Chewing gum is an image product and therefore gives good opportunities for brand exposure Introduction of a new technology, a new active ingredient or a new type of packaging gives consumers a new reason to try the brand Many types of functional and nutraceutical chewing gum products exist, which makes it possible to attract new consumer types
Main advantages for consumers of chewing gum are:
Chewing gum is compatible with current trends and a busy lifestyle: Convenient for people on the go and discrete to consume Sugarfree chewing gum is seen as a healthy alternative to sweets, and is also compatible with current trends in health and well-being Sugarfree chewing gum inherently has a number of dental benefits and provides good oral care
Concepts
In Gumlink, we work proactively to deliver market-ready concepts that match current and future trends. This means that we influence new developments within the chewing gum category, and also react quickly to changes and developments in the market.
Based on our broad technological platform, unrivalled R&D competences and unique insight into the chewing gum category, we continuously develop concepts for our private label partners. We currently work within the categories of confectionery, oral care, and functional products. Confectionery gum: Today, chewing gum is far more than a piece of traditional tablet chewing gum. Consumers demand greater functionality, and more interesting shapes, tempting colours and exciting taste experiences. Sugarfree chewing gum is a healthy and fun alternative to sweets, and Gumlink continuously strives to develop confectionery products to meet consumer wishes for healthy indulgence products. Oral care gum: Sugarfree chewing gum is beneficial for oral care and is intrinsically a healthy and functional product. Chewing gum stimulates the production of pH-neutralising saliva, which is the body's natural defence system against tooth decay. Chewing gum helps to neutralise fluctuations in pH caused by such things as food residue, bacteria and inefficient tooth brushing. If a more powerful dental and oral care product is required, we can introduce active ingredients. At Gumlink, we have great experience with active ingredients such as Fluoride, Dicalcium Phosphate, Xylitol and Sodium Bicarbonate. It is therefore possible to offer many dental benefits, such as whiter teeth and reduced levels of plaque. Functional gum: In recent years, the development of enhanced functionality in food products has had great impact on the chewing gum category. Functional chewing gum is chewing gum to which active ingredients have been added. Gumlink has great experience in adding active ingredients to our different technologies. We tailor chewing gum to have the precise functional properties that our customers
Product types
Gumlink offers the widest and most extensive range of chewing gum types in the market.
Pellets
Pellets are available in a variety of flavours, sizes, functionalities and colours.
read more
Bubble gum
Sugarfree bubblegum for fun and healthy products and large-sized bubble gum for pure pleasure.
read more
Ministicks
Uncoated chewing gum with soft texture and long-lasting taste.
read more
Compressed gum
Patented by Gumlink, multi-layer compressed gum is a new and innovative technology.
read more
Centrefilled gum
This innovative technology with an inner, liquid centre is gaining in popularity all over the world.
read more
Gumsticks
The child-friendly gumsticks consist of large pieces of delicious bubble gum.
read more
Pellets
Coated pellets are the traditional and best-known technology within chewing gum. Gumlink develops and produces tablets in a wide range of different flavours, sizes, shapes and colours.
All of Gumlink tablets are sugarfree, which gives a number of dental benefits. Lengthy experience in adding active ingredients to our tablets also enables us to deliver products with other functional properties, such as energy and antioxidants. The tablet coating provides a crunchy first bite, and allows for many delicious flavour and colour combinations.
Ministicks
Ministicks are one of the fastest growing chewing gum sub-categories in terms of sales and are already the second largest sub-category within sugarfree chewing gum.
Ministicks are uncoated chewing gum known for its soft texture and long-lasting taste. The pieces weigh around 1,9 g. and are available in a variety of different flavours and flavour combinations. Gumlink’s provide exceptionally long-lasting taste sensations thanks to a new Gumlink technology innovation within flavour and flavour length. The ministicks are really soft and offer a smooth chew.
Centrefilled gum
Centrefilled gum is an innovative technology, consisting of coated chewing gum with an inner, liquid centre. Centrefilled gum continues to grow in popularity all over the world.
Gumlink’s centrefilled gum gives many opportunities to create both functional and indulgent products. This technology is highly suitable for the inclusion of active ingredients. The liquid centre also offers extraordinary taste experiences, as different flavours and textures can be combined in one single piece of gum; the filling may be cooling, warming, sour, sweet or creamy.
Bubble gum
Gumlink offers both sugarfree bubble gum for fun and healthy products as well as large-sized sugarised bubble gum for pure pleasure.
Sugarfree bubble gum Sugarfree bubble gum is made just the way kids love it. The child-friendly size and consistency mean children can take more tasty and crunchy pieces at a time to blow even bigger bubbles. A variety of shapes and sizes are available. The products are coated in many appealing colours and exist in many different childfriendly flavours. Also, by adding active ingredients like Vitamin C, Xylitol and Calcium, this technology offers additional health benefits.
Large-sized bubble gum Large-sized, sugarised bubble gum is the traditional and well-known bubble gum type which performs very well in all key markets. The products are available in the classic rectangular bubble gum shape as well as in cylindrical sticks. The products weigh 5-7 g. and are available in more flavours and flavour combinations. The products provide a very soft chew and have excellent bubble properties.
Compressed gum
Patented by Gumlink, multi-layer compressed gum is an entirely new and innovative technology, which is ideal for creating both strong functional concepts and exciting confectionery products.
With this new technology, powder is compressed into tasty chewing gum and combined with a mint layer. Compressed gum offers a number of benefits in terms of taste, functionality and visual appearance. Gumlink has developed a unique and patented gum base for the compressed gum. The multi-layer compressed gum is extremely well suited to functional and nutraceutical applications, due to high process survival of the active ingredients and a quick and efficient release. The production process is carried out in dry and cold conditions to protect the active ingredients. Large amounts of active ingredients can be added, and it is possible to separate ingredients that would otherwise react if mixed together. The compressed gum is offered in various exciting shapes and colours, and it is also possible to emboss or engrave names and logo designs onto the product.
Gumsticks
The gumstick is a technology consisting of large pieces of delicious bubble gum in child-friendly flavours.
Gumsticks are cylindrical sticks of bubble gum, weighing around 7 g. This bubble gum is ideal for blowing big bubbles, and has long-lasting taste.
Gumsticks are normally used by the ice cream industry as a fun and edible alternative to the traditional wooden stick. They are wrapped in convenient and protective packaging that can be removed once the ice cream has been eaten. However, the gumsticks can also be sold in more attractive packaging for other purposes.
Kinds of Chewing Gum
By Mai Bryant, eHow Contributor | updated April 19, 2011
Chewing gums serve various different purposes.
Chewing gum isn't just for freshening breath after a spicy meal; in fact it has developed significantly since it was first patented in 1869 by dentist William F. Semple. From as far back as A.D. 50 when the Greeks chewed a form of tree resin called mastiche, chewing gum has been used to freshen breath and clean teeth. Over time, manufacturers have developed many different kinds of chewing gum for various purposes and preferences.
Other People Are Reading
Different Types of Chewing Gum
What Kind of Dental Problems Are Caused by Chewing Gum?
Print this article
1.
o
Bubble Gum
Bubble gum is a type of chewing gum that allows the chewer to use it to blow bubbles. It was invented in 1928 by an accountant named Walter Diemer. The original color for bubble gum was pink, however it now comes in a variety of colors as well as different
flavors. It is available as either regular or sugar-free gum. Although bubble gum can come in rope, chunk or molded shapes, according to San Diego Miramar College, the most common bubble gum form is stick.
Nicotine Gum
o
Nicotine gum is a type of functional gum. Functional gums are gums that have some health benefit or purpose other than the enjoyment of the gum. Nicotine gum's function, or purpose, is to assist in smoking cessation. A small amount of nicotine is released when the user chews the gum. The combination of chewing and nicotine is meant to lessen the person's desire to smoke a cigarette and to reduce side effects of nicotine withdrawal. Nicotine gum is not meant to be a long-term solution and its use should be gradually reduced after two to three months.
Sponsored Links
o
Diet Plan
Best homeopathy solution for Obesity for all ages. Enquire now! drbatra.trinetrafocus.asia
Sugar-Free Gum
o
Sugar-free gum is made with artificial sweeteners instead of sugar. The goal of this type of gum is to reduce tooth decay. Sugar alcohols such as xylitol, sorbitol and mannitol are used in place of sugar. These sugar alcohols prevent dental plaque bacteria from producing decay-promoting acid by stimulating saliva which rinses away the acid and by starving the bacteria of glucose. Sugar-free gums that contain sugar alcohol are considered to be a functional gum. The American Dental Association has given its seal of approval to certain sugar-free gums that contain these non-cavity-producing sweeteners.
Gum Ball
o
Gum balls are round balls of candy-coated gum that are most often found in vending machines. The first gum balls and gum ball machines were made in 1907. Gum balls come in many different sizes with some machines dispensing gum balls as large as 2 inches. Gum balls are made by running cylindrical pieces of gum through a machine that creates the ball shape. After being left to dry and harden, the gum balls receive a coating of flavor and color, after which they are again dried and rolled in wax to give them their shiny outer shell. While most gumballs contain sugar, some sugar-free gumballs are available.
Sponsored Links
Read more: Kinds of Chewing Gum | eHow.com http://www.ehow.com/info_8255178_kinds-chewinggum.html#ixzz1ps1M5oim
Yes, there are several different flavors such as licorice, cinnimon, and spearmint. There are also brands, like hubba bubba, that make gums that are sour or have gum or juice inside. I have also seen sticks of gum that are 3 feet long. All depends on wher
Category : Confectionary Chewing gum Facts International Sugar-free market Market share Spain leads 54% Switzerland 49% Medicated candy had started dominating the Asian market in which China 40% Highest growth in China 36% 12 $ billion gum market is growing at 3% Sale of sugar-free gum growing at 15%
8. Gum market in India • Growth 20% • Per capita consumption of gum 8 pieces/year • Per capita consumption of gum in US 200 pieces/year • Orbit closes at 10 million gum pieces everyday in India • Size of India’s total gum category is around Rs 1,000 crore Chewing gums 44% Bubble gums 56% *A C Neilson Report
9. Use of chewing gum or bubble gum 59% of adults 89% of teens 91% of children 73% of children prefer regular gum to sugarless Average consumption per week Adults 08 pieces Teens 11 pieces Children 04 pieces
10. - Confectionery market Rs 41 billion - Volume turnover 223500 tonnes p.a. Urban areas 73% - Rural markets 27% - Hard boiled candy 18% - Eclairs and Toffees 18% Gums & Mints & lozenges 13% - Digestive Candies & Lollipop 02% - Overall industry growth 23% Segment & sugar confectionery segment has declining by 19%
11. Indian Confectionary Market • India is primarily a mono pack market while the market worldwide is a multi pack market. • The trade is also significantly different with the global market relying heavily on organised trade. In India retail outlets like paan shops, kirana outlets result in the bulk of the sales and organised trade is still insignificant in terms of sales. • Functional products and sugar free confectionery dominate the worlwide market while that trend is yet to pick up in India
12. Consumption behaviour Female respondents who have use gum or mints are significantly more likely than their male counterparts to usually carry these products with them. When it comes to experimentation, it is seen that about half of respondents who use gum and mints strongly agree or agree that they really enjoy trying new flavours of gum or mints Only 60% prefer extremely bold flavours of mints and gum Just 55% of younger respondents, those aged 18-24 like extremely bold flavours Considering attributes of chewing gum, long-lasting flavour is an attribute desired by almost nine in ten respondents who use gum
13. Competition 14. Happydent White by Perfetti • Launched in India: 2001 • awarded the Indian Dental association (IDA) seal • Sub-Brands: Happydent white and Protex Happydent white Distribution: Factory – C&FA – Distributor – Wholesaler/Retailer – Consumer They have grown 25% in volume and 27% in value in the year 2002 over 2001.
15. Them VS Us Brand Packaging Price (Rs.) Happydent White Bipack (one pillow pouch 1 & 10 with 2 dragees), Fliptop Happydent Protex & Blister Pack, Pocket 5 & 30 Happydent White Xylit Bottle Pack Wrigley’s Orbit Sachet, 6 Pellet Pack, 1, 5 & 30 Bottle
16. Happydent White ads Happy dent white Smile please: http://www.youtube.com/watch?v=FuYNahGFQ68 Happy dent white elephant shine teeth: http://www.youtube.com/watch?v=mNYfXz1U3hk&featu re=related Happy dent white city light roshan roshan: http://www.youtube.com/watch?v=HdesIbwOYAA Happy dent white sweater: http://www.youtube.com/watch?v=60dVify7zb0&feature =related
17. Orbit so far… 18. Phase I Agency BBDO Selling point White sparkling teeth Consumer Insight Oral care Tagline " Its working“ Jingle " Yellow Yellow Dirty Fellow, White White Orbit White" USP of its ability to reduce the chances of tooth decay by 40% . Positioned as a functional gum Shows the gum working even on a cow Use the protagonist Dr.Bhatawdekar Link to the TVC: http://www.youtube.com/watch?v=jDiNtKMqHG0&feature=related http://www.youtube.com/watch?v=tcmc7tWPJu0&feature=related http://www.youtube.com/watch?
Our
Managing Director Perfetti Van Melle -Stefano Pelle : Managing Director Perfetti Van Melle -Stefano Pelle 11/1/2008 2 Global overview of perfetti &VanMelle : Global overview of perfetti &VanMelle Largest manufacture of confectionery and chewing gum products . two brothers ambrogio and egidio perfetti founded perfetti in 1946. Izaak van mella founded van mella in 1841. Perfetti acquired van mella in jan 2001. 11/1/2008 3 Perfetti brands in india : Perfetti brands in india Center fresh ,Center fruit ,Center shock, Alpenliebe ,Alpenliebe creamfills, Chlor-mint ,Chocotella, Cofitos ,Fruittella 11/1/2008 4 Perfetti brands in india : Perfetti brands in india Happydent white, Marbels ,Mentos, Chocoliebe ,Big babol ,Alpenliebe lollipop, Chatar patar 11/1/2008 5 SWOT ANALYSIS : SWOT ANALYSIS Innovation Promotional tactics Packaging Quality Maintaining technology superiority Price constrain STRENGTHS WEAKNESS SWOT ANALYSIS : SWOT ANALYSIS Innovation within the brand Sugar free products Competition from international brand. Competition from domestic players . OPPORTUNITIES THREATS Centerfresh in india : Centerfresh in india This is Perfetti Van Melle’s new ad for its liquid-filled chewing gum Center Fresh, the brand with which the Italian candy giant entered India in 1994. The launch price of this product was rs 1.50. In 1995, Perfetti dropped the price to Re 1. The real push for the brand, though, came in 1996 when Center Fresh associated itself with the Cricket World Cup 11/1/2008 8 Procedure of Centerfresh : Procedure of Centerfresh Mixing the mix Extrusion Coating Wrapping and packaging 11/1/2008 9 Hidden Competitors in India : Hidden Competitors in India Pan Flavored supari Chutki Pass Pass 11/1/2008 10 Promotion : Promotion Free sampling. Animated films. Trump cards. Advertising . 11/1/2008 11 Slide 12: 11/1/2008 12 competitors : competitors Orbit . Pim Pom ,Boomer . Spearmint. Juicy fruit 11/1/2008 13
Slide 14: Targets every age group Low pricing thus savors all economic segments. Easily available. 11/1/2008 14 Pie chart : Pie chart 11/1/2008 15 Financial statstics : Financial statstics Overall turnover in india of chewing gum is rs 325 crore . In which centerfresh capture 33%. In between 2001-2006 confectionery market was growing at a rate of 8.7% Under confectionary market chocolate segment is growing at the rate of 10%,chewing gum and mint segment increasing at a rate of 12-15% and sugar segment increasing at the rate of 5%. Global confectionary market would rise 16% between 2006-2010. 11/1/2008 16 Benefits of center fresh : Benefits of center fresh Prevention of tooth decay Less stress and more concentration Help in maintaining natural whiteness of teeth Improve cognitive abilities And long term memory 11/1/2008 17 Future plans : Future plans Develop,manufacture and market high quality and innovative product for consumer. Sugarfree chewing gum will be preferred over sugary chewing gum in the obesity afflicted west. 11/1/2008 18 THANK YOU : THANK YOU 11/1/2008 19
GUmLINK
Sales & marketing
More than 90 years of experience within the chewing gum industry and our history as a brand organisation make us a unique partner, when it comes to sales and marketing support. We are always ready to offer qualified advice and new innovative solutions.
In Gumlink sales and marketing, we help our customers to define, draw up and launch the perfect product. Among other things, we offer expertise in concept choice, product characteristics, packaging and design. Our competences within sales and marketing include:
Extensive knowledge and understanding of the chewing gum industry Trend research, market monitoring and consumer insight In-house design department Insight into new packaging types Portfolio management and renewal Experience within concept and category management Opportunity for consumer tests in our sensory evaluation laboratory A highly-qualified customer service team handling day-to-day contact with our customers
Supply chain
Gumlink’s supply chain management is built on leading expertise within the areas of logistics, purchasing, product coordination, IT and technical development.
Gumlink has a well-functioning supply chain, which we continuously optimise and streamline. Our goal is to ensure efficiency and high delivery reliability, but also to make sure that we will be able to offer competitive products on the global market in the future. Strategic development New types of raw material and packaging are developed in cooperation with our customers, technical development team, production staff and strategic suppliers. Consideration is always given to the cost and quality of alternative goods on the market. Technical development Ever-increasing production constantly generates new work for our technical department. They develop, commission and implement new buildings and machinery. Purchasing Gumlink works in partnership with a broad range of specially-selected suppliers from around the world. Suppliers are chosen based on the strategic importance and quality of the product, along with the supplier’s competences, pricing, ability to supply and cooperation. Logistics concepts Our customer-oriented logistics concepts are the result of years of experience within warehouse management, distribution and delivery. We have an in-house shipping department, handling all logistics, transportation, customs, etc. worldwide. Order status and anticipated delivery times are key factors in effective management of customer supply channels. We ensure precise and on-time delivery
related links
Production Quality assurance
Production
Gumlink’s production facilities manufacture gum base and a range of chewing gum technologies, using the latest and highly-automated production technology.
With Gumlink, you have access to the world’s largest production capacity of B2B chewing gum. The production facilities are certified to ISO 9001 (quality control) and OHSAS 18001 (working environment). Our HACCP (Hazard Analysis of Critical Control Points) system ensures the highest food safety standards, and is the basis for our two other certifications: BRC (British Retail Consortium) and IFS (International Food Safety). Furthermore, we continually optimise our production in accordance with requirements set by, for example GMPc (Good Manufacturing Practice of Cosmetic Products). We also guarantee full traceability and lot control. Over the years, Gumlink has focused on high technology, process development and IT. We continually invest in production systems and machinery to deliver the highest-quality products at competitive prices. Today, the facilities are among the world's most technologically-advanced facilities for the production of gum base, chewing gum and packing.
Sugarfree chewing gum, which accounts for 80% of the chewing gum category, is currently growing at around 5% per year, and looks set to continue. The level of innovation within this category is also extremely high and is continually growing. Advantages for global branders of choosing a chewing gum:
Category with significant growth rates Category with high innovation Popular product that is widely accepted across all age groups Chewing gum is an impulse product placed at the most attractive spot in a store i.e. the check lane Chewing gum potentially supports and/or complements other products in the branders portfolio and thereby expands the brander’s overall assortment Chewing gum is an image product and therefore gives good opportunities for brand exposure Introduction of a new technology, a new active ingredient or a new type of packaging gives consumers a new reason to try the brand Many types of functional and nutraceutical chewing gum products exist, which makes it possible to attract new consumer types
Main advantages for consumers of chewing gum are:
Chewing gum is compatible with current trends and a busy lifestyle: Convenient for people on the go and discrete to consume Sugarfree chewing gum is seen as a healthy alternative to sweets, and is also compatible with current trends in health and well-being Sugarfree chewing gum inherently has a number of dental benefits and provides good oral care
Concepts
In Gumlink, we work proactively to deliver market-ready concepts that match current and future trends. This means that we influence new developments within the chewing gum category, and also react quickly to changes and developments in the market.
Based on our broad technological platform, unrivalled R&D competences and unique insight into the chewing gum category, we continuously develop concepts for our private label partners. We currently work within the categories of confectionery, oral care, and functional products. Confectionery gum: Today, chewing gum is far more than a piece of traditional tablet chewing gum. Consumers demand greater functionality, and more interesting shapes, tempting colours and exciting taste experiences. Sugarfree chewing gum is a healthy and fun alternative to sweets, and Gumlink continuously strives to develop confectionery products to meet consumer wishes for healthy indulgence products. Oral care gum: Sugarfree chewing gum is beneficial for oral care and is intrinsically a healthy and functional product. Chewing gum stimulates the production of pH-neutralising saliva, which is the body's natural defence system against tooth decay. Chewing gum helps to neutralise fluctuations in pH caused by such things as food residue, bacteria and inefficient tooth brushing. If a more powerful dental and oral care product is required, we can introduce active ingredients. At Gumlink, we have great experience with active ingredients such as Fluoride, Dicalcium Phosphate, Xylitol and Sodium Bicarbonate. It is therefore possible to offer many dental benefits, such as whiter teeth and reduced levels of plaque. Functional gum: In recent years, the development of enhanced functionality in food products has had great impact on the chewing gum category. Functional chewing gum is chewing gum to which active ingredients have been added. Gumlink has great experience in adding active ingredients to our different technologies. We tailor chewing gum to have the precise functional properties that our customers
Product types
Gumlink offers the widest and most extensive range of chewing gum types in the market.
Pellets
Pellets are available in a variety of flavours, sizes, functionalities and colours.
read more
Bubble gum
Sugarfree bubblegum for fun and healthy products and large-sized bubble gum for pure pleasure.
read more
Ministicks
Uncoated chewing gum with soft texture and long-lasting taste.
read more
Compressed gum
Patented by Gumlink, multi-layer compressed gum is a new and innovative technology.
read more
Centrefilled gum
This innovative technology with an inner, liquid centre is gaining in popularity all over the world.
read more
Gumsticks
The child-friendly gumsticks consist of large pieces of delicious bubble gum.
read more
Pellets
Coated pellets are the traditional and best-known technology within chewing gum. Gumlink develops and produces tablets in a wide range of different flavours, sizes, shapes and colours.
All of Gumlink tablets are sugarfree, which gives a number of dental benefits. Lengthy experience in adding active ingredients to our tablets also enables us to deliver products with other functional properties, such as energy and antioxidants. The tablet coating provides a crunchy first bite, and allows for many delicious flavour and colour combinations.
Ministicks
Ministicks are one of the fastest growing chewing gum sub-categories in terms of sales and are already the second largest sub-category within sugarfree chewing gum.
Ministicks are uncoated chewing gum known for its soft texture and long-lasting taste. The pieces weigh around 1,9 g. and are available in a variety of different flavours and flavour combinations. Gumlink’s provide exceptionally long-lasting taste sensations thanks to a new Gumlink technology innovation within flavour and flavour length. The ministicks are really soft and offer a smooth chew.
Centrefilled gum
Centrefilled gum is an innovative technology, consisting of coated chewing gum with an inner, liquid centre. Centrefilled gum continues to grow in popularity all over the world.
Gumlink’s centrefilled gum gives many opportunities to create both functional and indulgent products. This technology is highly suitable for the inclusion of active ingredients. The liquid centre also offers extraordinary taste experiences, as different flavours and textures can be combined in one single piece of gum; the filling may be cooling, warming, sour, sweet or creamy.
Bubble gum
Gumlink offers both sugarfree bubble gum for fun and healthy products as well as large-sized sugarised bubble gum for pure pleasure.
Sugarfree bubble gum Sugarfree bubble gum is made just the way kids love it. The child-friendly size and consistency mean children can take more tasty and crunchy pieces at a time to blow even bigger bubbles. A variety of shapes and sizes are available. The products are coated in many appealing colours and exist in many different childfriendly flavours. Also, by adding active ingredients like Vitamin C, Xylitol and Calcium, this technology offers additional health benefits.
Large-sized bubble gum Large-sized, sugarised bubble gum is the traditional and well-known bubble gum type which performs very well in all key markets. The products are available in the classic rectangular bubble gum shape as well as in cylindrical sticks. The products weigh 5-7 g. and are available in more flavours and flavour combinations. The products provide a very soft chew and have excellent bubble properties.
Compressed gum
Patented by Gumlink, multi-layer compressed gum is an entirely new and innovative technology, which is ideal for creating both strong functional concepts and exciting confectionery products.
With this new technology, powder is compressed into tasty chewing gum and combined with a mint layer. Compressed gum offers a number of benefits in terms of taste, functionality and visual appearance. Gumlink has developed a unique and patented gum base for the compressed gum. The multi-layer compressed gum is extremely well suited to functional and nutraceutical applications, due to high process survival of the active ingredients and a quick and efficient release. The production process is carried out in dry and cold conditions to protect the active ingredients. Large amounts of active ingredients can be added, and it is possible to separate ingredients that would otherwise react if mixed together. The compressed gum is offered in various exciting shapes and colours, and it is also possible to emboss or engrave names and logo designs onto the product.
Gumsticks
The gumstick is a technology consisting of large pieces of delicious bubble gum in child-friendly flavours.
Gumsticks are cylindrical sticks of bubble gum, weighing around 7 g. This bubble gum is ideal for blowing big bubbles, and has long-lasting taste.
Gumsticks are normally used by the ice cream industry as a fun and edible alternative to the traditional wooden stick. They are wrapped in convenient and protective packaging that can be removed once the ice cream has been eaten. However, the gumsticks can also be sold in more attractive packaging for other purposes.
Kinds of Chewing Gum
By Mai Bryant, eHow Contributor | updated April 19, 2011
Chewing gums serve various different purposes.
Chewing gum isn't just for freshening breath after a spicy meal; in fact it has developed significantly since it was first patented in 1869 by dentist William F. Semple. From as far back as A.D. 50 when the Greeks chewed a form of tree resin called mastiche, chewing gum has been used to freshen breath and clean teeth. Over time, manufacturers have developed many different kinds of chewing gum for various purposes and preferences.
Other People Are Reading
Different Types of Chewing Gum
What Kind of Dental Problems Are Caused by Chewing Gum?
Print this article
1.
o
Bubble Gum
Bubble gum is a type of chewing gum that allows the chewer to use it to blow bubbles. It was invented in 1928 by an accountant named Walter Diemer. The original color for bubble gum was pink, however it now comes in a variety of colors as well as different
flavors. It is available as either regular or sugar-free gum. Although bubble gum can come in rope, chunk or molded shapes, according to San Diego Miramar College, the most common bubble gum form is stick.
Nicotine Gum
o
Nicotine gum is a type of functional gum. Functional gums are gums that have some health benefit or purpose other than the enjoyment of the gum. Nicotine gum's function, or purpose, is to assist in smoking cessation. A small amount of nicotine is released when the user chews the gum. The combination of chewing and nicotine is meant to lessen the person's desire to smoke a cigarette and to reduce side effects of nicotine withdrawal. Nicotine gum is not meant to be a long-term solution and its use should be gradually reduced after two to three months.
Sponsored Links
o
Diet Plan
Best homeopathy solution for Obesity for all ages. Enquire now! drbatra.trinetrafocus.asia
Sugar-Free Gum
o
Sugar-free gum is made with artificial sweeteners instead of sugar. The goal of this type of gum is to reduce tooth decay. Sugar alcohols such as xylitol, sorbitol and mannitol are used in place of sugar. These sugar alcohols prevent dental plaque bacteria from producing decay-promoting acid by stimulating saliva which rinses away the acid and by starving the bacteria of glucose. Sugar-free gums that contain sugar alcohol are considered to be a functional gum. The American Dental Association has given its seal of approval to certain sugar-free gums that contain these non-cavity-producing sweeteners.
Gum Ball
o
Gum balls are round balls of candy-coated gum that are most often found in vending machines. The first gum balls and gum ball machines were made in 1907. Gum balls come in many different sizes with some machines dispensing gum balls as large as 2 inches. Gum balls are made by running cylindrical pieces of gum through a machine that creates the ball shape. After being left to dry and harden, the gum balls receive a coating of flavor and color, after which they are again dried and rolled in wax to give them their shiny outer shell. While most gumballs contain sugar, some sugar-free gumballs are available.
Sponsored Links
Read more: Kinds of Chewing Gum | eHow.com http://www.ehow.com/info_8255178_kinds-chewinggum.html#ixzz1ps1M5oim
Yes, there are several different flavors such as licorice, cinnimon, and spearmint. There are also brands, like hubba bubba, that make gums that are sour or have gum or juice inside. I have also seen sticks of gum that are 3 feet long. All depends on wher
Category : Confectionary Chewing gum Facts International Sugar-free market Market share Spain leads 54% Switzerland 49% Medicated candy had started dominating the Asian market in which China 40% Highest growth in China 36% 12 $ billion gum market is growing at 3% Sale of sugar-free gum growing at 15%
8. Gum market in India • Growth 20% • Per capita consumption of gum 8 pieces/year • Per capita consumption of gum in US 200 pieces/year • Orbit closes at 10 million gum pieces everyday in India • Size of India’s total gum category is around Rs 1,000 crore Chewing gums 44% Bubble gums 56% *A C Neilson Report
9. Use of chewing gum or bubble gum 59% of adults 89% of teens 91% of children 73% of children prefer regular gum to sugarless Average consumption per week Adults 08 pieces Teens 11 pieces Children 04 pieces
10. - Confectionery market Rs 41 billion - Volume turnover 223500 tonnes p.a. Urban areas 73% - Rural markets 27% - Hard boiled candy 18% - Eclairs and Toffees 18% Gums & Mints & lozenges 13% - Digestive Candies & Lollipop 02% - Overall industry growth 23% Segment & sugar confectionery segment has declining by 19%
11. Indian Confectionary Market • India is primarily a mono pack market while the market worldwide is a multi pack market. • The trade is also significantly different with the global market relying heavily on organised trade. In India retail outlets like paan shops, kirana outlets result in the bulk of the sales and organised trade is still insignificant in terms of sales. • Functional products and sugar free confectionery dominate the worlwide market while that trend is yet to pick up in India
12. Consumption behaviour Female respondents who have use gum or mints are significantly more likely than their male counterparts to usually carry these products with them. When it comes to experimentation, it is seen that about half of respondents who use gum and mints strongly agree or agree that they really enjoy trying new flavours of gum or mints Only 60% prefer extremely bold flavours of mints and gum Just 55% of younger respondents, those aged 18-24 like extremely bold flavours Considering attributes of chewing gum, long-lasting flavour is an attribute desired by almost nine in ten respondents who use gum
13. Competition 14. Happydent White by Perfetti • Launched in India: 2001 • awarded the Indian Dental association (IDA) seal • Sub-Brands: Happydent white and Protex Happydent white Distribution: Factory – C&FA – Distributor – Wholesaler/Retailer – Consumer They have grown 25% in volume and 27% in value in the year 2002 over 2001.
15. Them VS Us Brand Packaging Price (Rs.) Happydent White Bipack (one pillow pouch 1 & 10 with 2 dragees), Fliptop Happydent Protex & Blister Pack, Pocket 5 & 30 Happydent White Xylit Bottle Pack Wrigley’s Orbit Sachet, 6 Pellet Pack, 1, 5 & 30 Bottle
16. Happydent White ads Happy dent white Smile please: http://www.youtube.com/watch?v=FuYNahGFQ68 Happy dent white elephant shine teeth: http://www.youtube.com/watch?v=mNYfXz1U3hk&featu re=related Happy dent white city light roshan roshan: http://www.youtube.com/watch?v=HdesIbwOYAA Happy dent white sweater: http://www.youtube.com/watch?v=60dVify7zb0&feature =related
17. Orbit so far… 18. Phase I Agency BBDO Selling point White sparkling teeth Consumer Insight Oral care Tagline " Its working“ Jingle " Yellow Yellow Dirty Fellow, White White Orbit White" USP of its ability to reduce the chances of tooth decay by 40% . Positioned as a functional gum Shows the gum working even on a cow Use the protagonist Dr.Bhatawdekar Link to the TVC: http://www.youtube.com/watch?v=jDiNtKMqHG0&feature=related http://www.youtube.com/watch?v=tcmc7tWPJu0&feature=related http://www.youtube.com/watch?
