Pros and Cons of Bids

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FIFA 2018 World Cup Bids

England Pros:   ―Fabric of the English nation‖- Prince William

 Favored because of the football culture there. Football is extremely popular in England, and



they are the home of football, footb all, as Blatter put it: ―I would say yes, they should bid – it is the homeland of football‖   Last time the World Cup took place in England was in 1966; More than enough time for the world cup to come back again  They learned from their campaign mistakes when they bid for 2006 World Cup and lost it. The campaign now has a less arrogant tone  existing infastructure in place (stadiums, hotels, transportation) t ransportation)  opportunity to generate ton of revenue (home of the most profitable pro league) -  came out top in financial report (commissioned by FIFA through McKinsey and Co) -  world’s largest football market   achieving highest possible marks in all five revenue areas (ticketing, sponsorship, hospitality, merchandise/liscening, television/media rights)











o

sellable tickets   3,397,000   highest marks on technical report (low risk overall and only two marks of medium risk)   2012 London games gives England experience and hosting expertise   concept- Football United- selling out all tickets would achieve positive experience for all  Football United- global fund uniting people through the power of football (spending as much









money as FIFA does on football around the world) o  14,000,000 in over 100 countries have benefit from English social development o  will benefit 1 billion people worldwide   Blatter: ―everything is there— fans, fans, stadiums, infastructure –  it’s easy    training in some of the best stadiums in the world; treatment of injuries; state of the pitches   finest police in world; great transport links between cities; fans will feel at home in England  because of country’s diversity (home crowd for every ever y team)   28,000,000 fans visiting fan fest  100,000’s of rooms in just in hotels but on university campuses (cost aff ortable) ortable)  Football Hosts Football- international teams are prepared by the top Premier League teams (day to day experience by working with world class players and coaches)







  

Spain-Portugal Cons 

  joint-bid   allegations of voting collusion with Qatar   Portugal hosted 2004 UEFA tournament (relatively recent)   economic crisis called pose economic risks o  inability to raise money to finance stadium improvements

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  with Irish bailout from EU and IMF serious questions questi ons are exist as to whether

o

Spain could finance $1.2 billion in stadium improvements Belgium- Netherlands Russia Cons 

 serious concerns of racism   closed culture- inaccessibility of visas (can’t be a global event)    huge emphasis on air transporation given huge distances between cities (expensive and

  

environmentally damaging)   security issues (Georgia, Checan seperatist groups)



2022 World Cup Bids 

USA Pros 

  of many culturesmost diverse nation on Earth  melting countrypot rooted in hope and possibility for all   3.58 million attended world Cup games in 1994- largest number of people in history to attend

  

World Cup   MLS hosts players from 59 countries   hosts 150 international friendly matches a year   two football only tv networks- 112 million people watched the 2010 World Cup  15th year of MLS   averaging 76,000 seats per stadium   free public transportation for ticket holders, greatest air infastructure in the world  hotels: 823 contracted, largest room block in history, 13,000,000 room nights  115 contracted training cities

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Legacy: not throughtelevision infastructure, international economicsince legac legacy y (record profit forrights), FIFA to invest worldwide), income (20 times increase 1994 for broadcast $1 billion for NBC contract still only 25% of Olympic broadcast broadcas t rights (hosting will allow FIFA to make even more money)   Sponsership deals: 30x growth since 1994, McDonalds and Visa are American companies, ability to tap into 200 million a year, can tap into $9 billion sports sponsership market nd o  2 half of 50 year plan sponsership will achieve $1 billion annually   social legacy: protecting environment through not building new facilities   fully committed governmental support- Attorney General Holder present to t o mark American support   example of Ghanians celebrating in Miami bar and Philly areas — all all peoples and countries are at home in America









 

  helping football grow in other countries: innovation through socket, Playing for Peace (bring



Arab and Israelis together and in Northern Ireland), millions of Americans playing soccer in school recess to fight childhood obesity   social responsibility commitment can be fulfilled in the US (want 5 million people to have water)



Mandela: Sport has the power to change the world . Qatar Pros

-  issue of needing infastrcuture will be addressed through $4 billion on nine new -  -  -  -  -  -  -  -  -  -  -  -  - 

stadiums; commitments to spend $43 billion on infastucture infastucture (roads, transport, hotel accommodation, telecommunications) by 2022 experience: World Indoor Athletics Championships 2010 first World Cup in Middle East (central to our lives) 1995 organized Junior World Cup on less than 20 days noticed promote new image for the Middle East, dialogue between different peoples (bring people together regardless of background) ―most important thing is to dream‖   compact nature of the games will elevate play because of less travel and ability to rest; fans can attend two matches a day geography: bridge between Africa, Asia, and Europe (2 billion people within a four hour flight) building subway expand road network  will double hotel capacity by 2022 (100,000 hotel rooms) dismantle elements of stadiums and create up to 22 stadiums in developing nations unrivalved economic opportunities: growth of $14 billion in the Middle East football market ability for football to heal the wounds of violence in the Middle East: Iraqi team at the Asian Games at 2007 (brought together the entire country) 3.2 billion people can watch games live during primetime given compact location

-  Middle East important region o  700 million people by 2022

  developing and growing economies

o

-  government: even assurance and gaurentee on all governmental points nd -  2 generation cooling stadiums; 27 degrees celcius; using solar panels and without

carbon footprint cou ntries o  will share technology with other countries Cons 

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Qatar's soccer team is ranked 113th in the world High temperatures in summer (reaching 50 degrees Celcius) 10 of 12 stadiums located within a 25-30 km radius lack of atmosphere (ex. England-Brazil friendly last November)

 

-  alienation of American ticket buyers (2 nd largest purchaser of tickets beside hosting country) Australia Cons

 



South Korea Japan

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