Revised MBA Syllabus 2011 CBCS - Copy

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COURSE CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE (UNDER CREDIT SYSTEM) W.E.F 2011 REGULATIONS 1. C o u r s e T i t l e The course shall be called Mas!er o" #us$%ess &d'$%$s!ra!$o% D e ( r e e C o u r s e ) . T h e d u r a ! $ o % o " ! h e c o u r s e $ s ! * o +e a r s c o % s $ s ! $ % ( o " " o u r s e ' e s ! e r s , ! * o s e ' e s ! e r s $ % e a c h +e a r . & c a % d $ d a ! e - o $ % $ % ( !he course shall .ursue .rescr$bed courses o" s!ud$es. . Eli!i"ilit# $or A%&issio' &%+ (radua!e or .os! (radua!e $% ar!s/ sc$e%ce/ co''erce/ bus$%ess 'a%a(e 'e%!/ all$ed sc$e%ces/ e%($%eer$%( a%d !ech%olo(+/ 'ed$cal sc$e%ces o" !h$s U%$0ers$!+ or "ro' a%+ o!her u%$0ers$!+ co%s$dered e1u$0ale%! !here!o shall be el$($ble "or ad'$ss$o% !o !he course. Fur!her !he a..l$ca%! shall ha0e a '$%$'u' o" 203 $% !he 1ual$"+$%( e4a'$%a!$o%. & rela4a!$o% o" 23 $s a0a$lable "or SC5ST 6 Ca!7I ca%d$da!es. Selec!$o% o" ca%d$da!es !o !he course shall be do%e as .er rules o" !he U%$0ers$!+ a%d 8o0er%'e%! o" 9ar%a!a:a. (. Course Co'te't )'% I'stru*tio' ) ) C o u r s e * o ' t e ' t + T h e c o u r s e c o ' . r $ s e s o " s u b - e c ! s o " s ! u d +/ $%!er%sh$./ .ro-ec!s a%d "$eld *or: as .rescr$bed. ;eda(o(+ $%cludes lec!ures/ case s!ud$es/ (rou. d$scuss$o%s/ 1u$<<es/ se'$%ars/ co'.u!er .rac!$cals/ su''er $%!er%sh$./ "ac!or+ 0$s$!s/ ;ro-ec! *or: e!c. ") Su&&er I'ter's,i-+ &"!er !he seco%d se'es!er e4a'$%a!$o% s!ude%!s shall u%der!a:e !ea' based su''er $%!er%sh$. a%d .re.are a re.or! u%der !he (u$da%ce o" a "acul!+ 'e 'ber. The re.or! shall be sub'$!!ed be"ore !he co''e%ce'e%! o" !he !h$rd se'es!er "a$l$%( *h$ch !he s!ude%! shall %o! be .er'$!!ed !o -o$% !he !h$rd se'es!er. *) Fi')l .ro/e*t+ Dur$%( !h$rd a%d "our!h se'es!ers each s!ude%!s shall .re.are a .ro-ec! re.o r! $% !he$r elec!$0e area/ based o% " $ e l d * o r : u % d e r ! h e s u . e r 0 $ s $ o % o " a " a c u l ! +. T h e r e . o r ! ' u s ! b e sub'$!!ed be"ore !he co''e%ce'e%! o" !he "our!h se'es!er e4a'$%a!$o%/ "a$l$%( *h$ch !he s!ude%! shall %o! be .er'$!!ed !o a..ear "or !he e4a'$%a!$o%. ;ro-ec! *or: shall b e carr$ed ou! s!r$c!l+ $% accorda%ce *$!h !he (u$del$%es .rescr$bed. 0. Atte'%)'*e )'% Co'%u*t The Course $s a "ull !$'e course a%d s!ude%!s S1ALL NOT !a:e u. a%+ e'.lo+'e%!5c ourse/ .ar! !$'e or "ull !$'e dur$%( !he$r s!ud+. S!ude%!s "ou%d 0$ola!$%( !h$s rule shall be re'o0ed "ro' !he course. M$%$'u' a!!e%da%ce o" =23 o" ac!ual *or:$%( hours $s re1u$red $% each .a.er. & s!ude%! *ho does %o! sa!$s"+ !he re1u$re'e%!s o" a!!e%da%ce a%d co%duc! shall %o! be .er'$!!ed !o *r$!e !he e4a'$%a!$o% $% !he co%cer%ed sub-ec!. 2. E3) &i')tio' Each sub-ec! $s d$0$ded $%!o $%!er%al assess'e%! (I&) a%d e%d o" !er' e4a'$%a!$o% *$!h 'ar:s alloca!ed as sho*% $% !he !able. I%!er%al assess'e%! 'us! be s.read o0er s$4!ee% *ee:s allo*$%( reaso%able $%!er0al be!*ee% assess'e%!s. I& 'ar:s shall be a*arded o% !he bas$s o" a%%ou%ced a%d sur.r$se !es!s/ !er' .a.ers 5 se'$%ars 5 1u$<<es 5 case d$scuss$o%s a%d co'.u!er .rac!$cals. The brea:u. o" assess'e%! 'ar:s *$ll be as "ollo*s> &%%ou%ced !es! ? 02 Mar:s Sur.r$se !es! ? 02 Mar:s Ter' .a.er 5 se'$%ar 5 case d$scuss$o% ? 10 Mar:s @$0a70oce ? 02 Mar:s Tot)l 4 2 M)r5s There shall be a !er' e%d e4a'$%a!$o% o" A hours dura!$o% "or each sub-ec! a! !he e%d o" each se'es!er (e4ce.!$%( .ro-ec! re.or!). E7)lu)tio' o$ .ro/e*t Re-orts 1. Su''er $%!er%sh$. re.or! a%d .ro-ec! *or: d$ar+ are e0alua!ed "or 20 'ar:s !hrou(h $%!er%al 0alua!$o%. 2 . S ! u d e % ! s s h a l l h a 0 e ! o s u b ' $ ! a * o r : d a $ r + a % d s +% o . s $ s o " !he .ro.osed .ro-ec! *or:/ !o be e0alua!ed "or 20 'ar:s b+ !he co%cer%ed (u$de/ be"ore !he co''e%ce'e%! o" !h$rd se'es!er e4a'$%a!$o% "a$l$%( *h$ch he5she *$ll %o! be allo*ed !o a..ear "or !he !h$rd se'es!er e4a'$%a!$o%. A. Each .ro-ec! re.or! $s e0alua!ed "or =2 'ar:s b+ $%!er%al a%d e4!er%al e4a'$%ers. The (u$de ord$%ar$l+ shall be !he $%!er%al e4a'$%er. B. & 0$0a70oce "or 22 'ar:s *$ll be co%duc!ed b+ board o" !hree 'e 'ber co%s!$!u!ed b+ !he Cha$r'a%/ #CE "ro' !he a..ro0ed l$s! o" e4a'$%ers. De*l)r)tio' o$ Results The declara!$o% o" resul!s shall be 'ade as "ollo*s> a. M$%$'u' "or a .ass $s B03 o" !he 'ar:s $% each e4a'$%a!$o% .a.er a%d 203 o" !he 'ar:s $% !he a((re(a!e o" "our se'es!ers. There $s %o '$%$'u' "or $%!er%al assess'e%!/ a%d su''er $%!er%sh$. re.or!. b. The '$%$'u' "or a .ass $% F$%al .ro-ec! re.or! $s A05=2 'ar:s a%d !here $s %o '$%$'u' "or 0$0a70oce. c . C a r r +o 0 e r $ s . e r ' $ ! ! e d a s . e r U % $ 0 e r s $ ! + r e ( u l a ! $ o % s . d. Declara!$o% o" (rades shall be do%e a"!er !he "our!h se'es!er e4a'$%a!$o% o% !he bas$s o" a((re(a!e 'ar:s o" all se'es!ers. The declara!$o% shall be 'ade as "ollo*s> 8rade &1 ? =03 a%d abo0e $% !he a((re(a!e 8rade & ? D03 a%d abo0e bu! less !ha% =03 $% !he a((re(a!e. 8rade # ? 203 a%d abo0e bu! less !ha% D03 $% !he a((re(a!e 8rade F ? Eess !ha% 203 $% !he a((re(a!e (F&IE) Declara!$o% o" resul!s $% !he case o" RE;E&TERS shall be do%e accord$%( !o (e%eral rules o" !he U%$0ers$!+. a. b. c. d.

6.

8.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2

CO URS E CURRICUL UM & RE GUL AT IO NS GO VE RNING MAS T E R O F B US INE SS ADMINIS T RAT IO N (MB A) DE GRE E CO URS E UNDE R CRE DIT S 9S TE M
Courses o$ Stu%# F i r s t S e &e s t e r
Sl No 1. 2. A. B. 2. D. =. Su"/e*ts Ma%a(e 'e%! Co%ce.!s 6 Theor$es Cr(a%$<a!$o%al #eha0$our #us$%ess E%0$ro%'e%! Ma%a(er$al Co''u%$ca!$o% Ma%a(er$al &ccou%!$%( Ma%a(er$al Eco%o'$c s S!a!$s!$cs "or Ma%a(e'e%! Tot)l Se*o'% Se&ester Sl No 1. 2. A. B. 2. D. =. Su"/e*ts Mar:e!$%( Ma%a(e 'e%! Fu'a% Resource Ma%a(e'e%! Cor.ora!e F$%a%ce Gua%!$!a!$0e Me!hods Ee(al as.ec!s o" #us$%ess C.era!$o%s Ma%a(e'e%! Ma%a(e'e%! I%"or'a!$o% S+s!e's Tot)l L 2 2 2 2 2 2 1 1( .<S<F 1 1 2 2 0 1 2 > Tot)l A A B B 2 A A L 1 2 1 1 2 2 2 1 .<S<F 1 1 1 2 2 1 2 => Cre%its: (L;.<S<F) Tot)l 2 A 2 A B A B 1 Cre%its: (L;.<S<F) Sl No 1. 2. A. B. 2. D. =. Tot)l

T , i r % S e &e s t e r
Su"/e*ts ;ro-ec! Ma%a(e'e%! E%!re.re%eursh$. Elec!$0e ? I Elec!$0e ? II Elec!$0e ? III ;ro-ec! Wor: D$ar+ Su''er I%!er%sh$. Re.or! Tot)l L 1 1 2 2 2 0 777 ?

Cre%its: (L;.<S<F) .<S<F 2 1 2 2 2 A 777 1 Tot)l A 2 B B B A 777 = I'tl. Asst. 22 22 22 22 22 20 20 2

M)r5 s
E'% Ter& =2 =2 =2 =2 =2 777 777 (82 Tot)l 100 100 100 100 100 20 20 6==

M ) r 5s
I'tl. Asst. 22 22 22 22 22 22 22 182 E'% Ter& =2 =2 =2 =2 =2 =2 =2 2 2 M)r5s E'% Ter& =2 =2 =2 =2 =2 =2 =2 2 2

100 100 100 100 100 100 100 8== Sl No 1. 2. A. B. 2. D. =.

F o u r t , S e &e s t e r
Su"/e*ts S!ra!e($c Ma%a(e 'e%! Elec!$0e ? I@ Elec!$0e ? @ Elec!$0e ? @I Elec!$0e ? @II ;ro-ec! Wor: ;ro-ec! @$0a70oce Tot)l L 2 2 2 2 2 0 777 1=

Cre%its: (L;.<S<F) .<S<F 1 2 2 2 2 A 777 1 Tot)l A B B B B A 777

M )r 5s
I'tl. Asst. 22 22 22 22 22 22 12= E'% Ter& =2 =2 =2 =2 =2 =2 777 02= Tot)l 100 100 100 100 100 =2 22 6==

I'tl. Asst. 22 22 22 22 22 22 22 182

Tot)l 100 100 100 100 100 100 100 8==

:L@Le*ture 4 1 ,our o$ le*ture -er Aee5 $or 12 A ee5s @ 1 *re%it .<S<F@ .r)*ti*)ls<Se &i')rs<Fiel% Bor5 4 ,ours o$ -r)*ti*)ls < se&i')rs < $iel% A or5 -er Aee5 $or 12 A ee5s @ 1 *re%it Ele*ti7e Are)s+ 1. M)r5eti'! M)')!e&e't (MM) . Fi')'*i)l M)')!e&e't (FM) (. 1u&)' Resour*e M)')!e&e't (1RM) 0. I'ter')tio')l Busi'ess (IB) 2. I'$or&)tio' S#ste&s (IS) 6. Touris& & Tr)7el M)')!e&e't (TTM) 8. 1e)lt, C)re M)')!e&e't (1CM) ?. S&)ll Busi'ess M)')!e&e't & E'tre-re'eurs,i- (SBM&E) >. Ret)ili'! & Su--l# C,)i' M)')!e&e't (R&SCM) 1=. B)'5i'! & I'sur)'*e (B&I)

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A S9LLABUS
FIRS T SE ME ST E R

1.
1.

Or!)'iC)tio')l Be,)7ior
Fu'%)&e't)ls o$ Or!)'iC)tio')l Be,)7 ior+ E0olu!$o% o" or(a%$<a!$o%al beha0$or/ $%d$0$duals a%d Cr(a%$<a!$o%s/ "orces a""ec!$%( or(a%$<a!$o%al beha0$or/ Cha%($%( *or: "orce a%d e'.lo+'e%! rela!$o%s/ $'.ac! o" (lobal$<a!$o% a%d $%"or'a!$o% !ech%olo(+ o% or(a%$<a!$o%al beha0$or/ I'%i7 i%u)l Di&e'sio's i' Or!)'iC)tio')l Be,)7 ior+ I%d$0$dual d$""ere%ces ? .erce.!$o%s/ $%!eres!s/ a.!$!ude/ a!!$!ude/ lear%$%(/ . e r s o % a l $ ! +/ c r e a ! $ 0 $ ! + . Grou- D# ')&i*s+ G rou. beha0$or / !ea' de0elo. 'e%!/ (rou. cohes$0e%ess ? (rou. dec$s$o% 'a :$%( .rocess/ / E""ec!$0e !ea's/ or(a%$<a!$o%al co%"l$c!s/ 6 co%"l$c! resolu!$o%/ $%!er.erso%al s:$lls/ Hohar$ W$%do* a%d !ra%sac!$o%al a%al+s$s. Moti7)tio'+ Theor$es a%d 'odels o" ! h e o r $ e s o " l e a d e r s h $ . 6 l e a d e r s h $ . s ! +l e s . 'o!$0a!$o%/ Eeadersh$./

1.1 M)')!e&e't Co'*e-ts & T,eories
1. M)')!e&e't > de"$%$!$o%s/ %a!ure a%d sco.e o" 'a%a(e 'e%!/ "u%c!$o%s a%d .rocess o" 'a%a(e 'e%!7e0olu!$o% o" 'a%a(e'e%! ! h e o r + " r o ' T a +l o r / F a +o l / D r u c : e r ! o ! h e . r e s e % ! . 8 r o * ! h o " .ro"ess$o%al 'a%a(e 'e%! $% I%d$a. E!h$cs $% 'a%a(e 'e%!. M ) ' ) ! e r i ) l . l ) ' ' i ' ! + . l a % % $ % ( . r o c e s s / ! +. e s o " .la%s/ s!ra!e($c 0s. o.era!$o%al .la%s/ 'odels o" s!ra!e(+ "or'ula!$o%/ l$%:$%( s!ra!e(+ !o s!ruc!ure. De*isio' M)5i'!+ Ma%a(er$al dec$s$o%7'a :$%( .rocess a%d 'odels/ s!e.s $% ra!$o%al dec$s$o%7'a:$%(/ crea!$0$!+ a%d (rou. dec$s$o%7'a:$%(. Or!)'iC)tio's+ Cr(a%$<a!$o%al !heor$es a%d des$(%/ 0ar$ous "or's o" or(a%$<a!$o% s!ruc!ures/ s.a% o" 'a%a(e 'e%! .r$%c$.les o" c o o r d $ % a ! $ o % / a u ! h o r $ ! +/ . o * e r / d e l e ( a ! $ o % a % d d e c e % ! r a l $ < a ! $ o % . M)')!eri)l Co'trol+ rela!$o%sh$. be!*ee% .la%%$%( a%d co%!rol7l$'$!a!$o%s o" co%!rol/ !+.es o" co%!rol s+s!e's a%d !ech%$1ues ? 'a%a(e 'e%! b+ e4ce.!$o%/ bud(e!ar+ co%!rol/ " u % c ! $ o % a l a % d d +s " u % c ! $ o % a l a s . e c ! s o " b u d ( e ! a r + c o % ! r o l / $ % ! e r % a l co%!rol s+s!e 's/ $%!er%al aud$! a%d 'a%a(e 'e%! aud$!. References: Essentials of Management-Koontz and !"onnell. E-Mc#ra$ %ill, Ne$ "elhi Introduction to Management-&red 'uthans-Mc#ra$ %ill, Ne$ "elhi (he )ractice of Management-)eter.&."ruc*er Management- Stoner, &reemen and #il+ert Management- #riffin Management- %olt Management- (as*s and ,es-onsi+ilities- )eter. &. "ruc*er )rofessional management- (heo %aimann rganization (heory and "esign . ,ichard '."raft Management - ,ichard '."raft )eo-le and )erformance +y )eter &."ruc*er 2.

2.

A.

A.

B. 2.

B.

M)')!e&e't o$ C,)'!e+ R es$s!a%ce !o cha%(e/ cha%(e 'odels/ cha%(e a(e%!s. Cr(a%$<a!$o%al e""ec!$0e%ess. Cr(a%$<a!$o%al cl$'a!e a%d cul!ure. lear%$%( or(a%$<a!$o%s. References: rganizational Behavior . ,o++ins. rganizational Behavior- &red 'uthans %uman Behavior at /or*- Keith "avis rganizational (heory and "esign . "aft (he &ifth "isci-line- )eter Senge (he Seven %a+its of highly Effective )eo-le- Ste-hen 0ovey Understanding rganizational Behaviour . Uday )are*h (he &ive Minds-%o$ard #ardner 1ll the +oo*s +y Ed$ard "e Bono /or* in the 23st 0entury . 'andy and 4effrey

2.

          

• • • • • • • • • •

Busi'ess E'7iro'&e't
1. Busi'ess )s ) so*i)l s# ste&+ $%!er%al a%d e4!er%al e%0$ro%'e%!/ s!a:eholder 'a. o" bus$%ess/ role o" (o0er%'e%! $% eco%o'$c ac!$0$!+ a%d $!s $'.ac! o% bus$%ess $% I%d$a. #us$%ess E!h$cs a%d Cor.ora!e Soc$al res.o%s$b$l$!+. Issues $% cor.ora!e (o0er%a%ce. E*o'o&i* Stru*ture o$ I'%i)+ Eco% o'$c .la%%$%( $% I%d$a/ !ra%s$!$o% "ro' '$4ed eco%o'+ !o a 'ar:e! eco%o'+/ ou!l$%es o" ;ubl$c a%d ;r$0a!e sec!ors. Charac!er$s!$cs o"

2.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

B
$%dus!r$al/ ser0$ce a%d a(r$cul!ural sec!ors. Re($o%al a%d sec!oral $'bala%ces/ Dual$s'/ Tre%ds $% 8D;. A. Mo'et)r# )'% Fis*)l S#ste& o$ I'%i)+ C 0 e r 0 $ e * o " I % d $ a ) s ' o % e ! a r + . o l $ c +/ " $ s c a l . o l $ c +/ r o l e o " R # I / ! h e b a % : $ % ( s e c ! o r / I % d $ a % " $ % a % c $ a l s +s ! e ' / ' o % e + ' a r : e ! a % d c a . $ ! a l 'ar:e!s/ s!oc: e4cha%(es a%d s!oc : 'ar:e! re"or's $% I%d$a. I%dus!r$al "$%a%ce $% I%d$a ? role o" de0elo.'e%! "$%a%c$al I%s!$!u!$o%s a%d co''erc$al ba%:s/ N#FC)s. F$%a%c$%( o" e4.or!s a%d $'.or!s/ EIIM a%d EC8C. Issues $% !a4a!$o% a%d (o0er%'e%! e4.e%d$!ure ? FR#M &c!/ !he .roble ' o" "$scal de"$c$!. I'%i)' So*iet#D Culture )'% .oliti*s+ Soc$al .roble's o" I%d$a/ I ' . a c ! o " ' o d e r % $ < a ! $ o % o % I % d $ a % s o c $ e ! + / d e ' o ( r a . h +/ ( e % d e r / e%0$ro%'e%!al $ssues. I ' t e r ' ) t i o ' ) l B u s i ' e s s E ' 7 i r o ' & e ' t + I % d $ a a s a . l a +e r $ % ! h e I%!er%a!$o%al 'ar:e! .lace ? $!s .os$!$o% a%d .ros.ec!s/ !he role o" 'ul!$7 %a!$o%al co'.a%$es $% I%d$a. FDI $% I%d$a a%d MNC)s $% I%d$a/ FDI 6 FII)s $% I%d$a. References: Business Environment . 0.1.&rancis Business, #overnment 5 Society . 1rthur #old Smith. Ethical choices - she*ar India "evelo-ment ,e-orts India in (ransition . 4agdish Bhag$athi India!s Economic -olicy . Bimal 4alan Is there a Indian $ay of thin*ing . 1.K.,amanu6am 1 Million Mutinies- 7.S.Nai-ual International Business Environment +y "aniels 5 ,ad+augh India in the Era of Economic ,eforms . Sachs, 4affrey, 7arshney, 1shutosh and ,a6-ai, Niru-am, Ne$ "elhi, 8ford, 3999. &iscal )olicy, )u+lic )olicy and #overnance . Shome, )arthasarathi Eight 'ectures on India!s Economic ,eforms . Srinivasan.(.N &iscal )olicy "evelo-ments in India 39:;-2;;; . Sury India!s Economic )erformance and ,eforms < 1 )ers-ective for the Ne$ Millenium . S$amy, Su+ramanian Imagining in India . Nandan Nile*ani 2. Co&&u'i*)tio' $or .ro"le& Sol7 i'!+ ;roble' sol0$%(? c o ' ' u % $ c a ! $ o % ' o d e l " o r c a s e a % a l +s $ s a % d r e . o r ! $ % ( $ % d e ! a $ l . 8rou. d$scuss$o%/ $%7class or *or:sho. e4erc$ses a%d ass$(%'e%!s. Briti'! S5ills+ E4erc$ses $% dra"!$%( le!!ers/ 'e 'os/ e7'a$l/ .ro.osals/ resu'e *r$!$%(/ re.or!s a%d e4ecu!$0e su''ar$es. The s!ruc!ure a%d .rocess o" crea!$%( bus$%ess 'essa(es. Or)l Co&&u'i*)tio'+ E4erc$ses $% s.ea:$% (/ d$scuss$% (/ l$s!e%$%( a%d %e(o!$a!$%(/ bod+ la%(ua(e a%d :$%es$cs/ bus$%ess e!$1ue!!es. Busi'ess .rese't)tio's+ Fa%ds?o% *$!h e4cel a%d o""$ce .o*er .o$%!. References: Better Business 0ommunication . "enish Mur-hy /ritten E8ecutive 0ommunication - Shurter Model Business 'etters - #artiside. Business 0ommunication . 'esi*ar . )ettit - &latery. M'1!s %and+oo*. Business ,esearch Methods- 0oo-er and Schneider Business ,esearch Methods - =i*mund

A.

B.

B.

2.

2.

• • • • • • • • • • • • • • •

• • • • • • •

1.2
1.

M)')!eri)l A**ou'ti'!
I'tro%u*tio' to A**ou'ti'!+ Mea%$%( 7 &ccou%!$%( co%ce.!s a%d co%0e%!$o%s ?F$%a%c$al &ccou%!$%( @5s Ma%a(e 'e%! &ccou%!$%( ? R e c o r d $ % ( / c l a s s $ " +$ % ( a%d su''ar$<$%( bus$%ess !ra%sac!$o%s lead$%( !o .re.ara!$o% o" "$%al accou%!s o" sole . r o . r $ e ! a r +/ 'ercha%d$<$%( /'a%u"ac!ur$%( a%d ser0$ce bus$%esses us$%( E4cel.

2.

Co&-)'# Fi')l A**ou'ts i' I'%i)+ Re1u$re'e%!s o" Co'.a%$es &c! o" 1J2D *$!h res.ec! !o .re.ara!$o% o" F$%al &ccou%!s o" Co'.a%$es 7 &%%ual Re.or!s a%d $!s co%!e%!s.

1.(
1.

M)')!eri)l Co&&u'i*)tio'
I'tro%u*tio'+ Na!ure o" 'a%a(er$al co''u%$ca!$o%/ !he co''u%$ca!$o% .rocess. E""ec!$0e co''u%$ca!$o% a%d barr$ers !o co''u%$ca!$o%/ co''u%$ca!$o% s:$lls, *r$!$%(/ read$%(/ lo($c/ a % a l +s $ s a % d l $ s ! e % $ % (

A.

Fi')'*i)l st)te&e't A')l# sis > Tech%$1ues o" "$%a%c$al s!a!e'e%! a % a l +s $ s > F o r $ < o % ! a l a % a l + s $ s / @ e r ! $ c a l a % a l +s $ s / T r e % d & % a l +s $ s / Ra!$o &%al+s$s (;ro"$!ab$l$!+/ E$1u$d$!+/ Sol0e%c+ a%d Ca.$!al 'ar:e! ra!$os)/ .re.ara!$o% o" "u%d "lo* 6 cash "lo* s!a!e'e%! us$%( E4cel.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2
B. E3*el )--li*)tio's> ;re.ara!$o% a%d &%al+s$s o" I%co'e S!a!e'e%!/ #ala%ce Shee!/ Cash Flo* S!a!e'e%!/ Ra!$os a%d ;ro-ec!$o%s us$%( e4cel B. M)r5et A')l#sis+ Mar:e! "or's/ .er"ec! co'.e!$!$o%/ ' o % o . o l +/ ' o % o . o l $ s ! $ c / o l $ ( o . o l + . C u ! . u ! a % d . r $ c e d e ! e r ' $ % a ! $ o % . Car!els a%d collus$o%/ 'er(ers a%d ac1u$s$!$o%s a%d (o0er%'e%! re(ula!$o%s $% !he "or' o" .r$ce d$rec!$0es/ !a4es/ subs$d$es/ a%!$7 !rus! ac!$o% a%d co'.e!$!$o% .ol$ces. N)tio')l I'*o&e A**ou'ti'!+ co%ce.!s o" 8D;/ NI/ .er ca.$!a $%co'e/ ;;; Na!$o%al $%co'e accou%!$%( $% I%d$a. # u s $ % e s s c +c l e s a % d b u s $ % e s s " o r e c a s ! $ % ( . M e a s u r $ % ( b u s $ % e s s c +c l e s u s $ % ( ! r e % d a % a l +s $ s / ' a c r o e c o % o ' $ c $ % d $ c a ! o r s $ % b u s $ % e s s c +c l e 'easure'e%!/ Co.$%( s!ra!e($es "or bus$%ess. References: • • • • • • • Managerial Economics- "ominic* Sal$atore. Managerial Economics- #u-ta and Mote Economics- Samuelson 5Nordhaus Managerial Economics +y )eterson and 'e$is Micro Economics . "ominic* Salvatore Macro Economics . )almer and others Macro Economics - Koutinyas

2.

Cost )**ou'ti'!> Ele'e%!s o" Cos!s/ Class$"$ca!$o% o" cos!s/ ; r e . a r a ! $ o % o " C o s ! S h e e ! / C o s ! a c c o u % ! $ % ( s +s ! e ' s > H o b c o s ! $ % ( / .rocess cos!$%(/ co%!rac! cos!$%( a%d ser0$ce cos!$%(/ Mar($%al c o s ! $ % ( a % d u s e o " b r e a : 7 e 0 e % a % a l +s $ s $ % d e c $ s $ o % 7 ' a : $ % ( ? R e l e 0 a % ! cos!s "or 'ar:e!$%( a%d .roduc!$o% dec$s$o%s7 Cos! Dr$0ers a%d &c!$0$!+ #ased Cos!$%(. References: &inancial 1ccounting< 1 Managerial -ers-ective .,.Narayans$amy Introduction Stratton. of Management 1ccounting%orngren, Sundem,

2.

• • • • • • •

0ost and Managerial 1ccounting - "uncan /illamson 0ost accounting for Business Managers-1sish K Bhattacharayya. Management and 0ost 1ccounting- 0olin "rury Management 1ccounting .%ensen Mo$en &inancial 1nalysis and Modelling . 0handan Sen #u-tha

1.8
1.

St)tisti*s $or M)')!e&e't
Gua%!$!a!$0e collec!$o% ? char!s us$%( us$%( 0$sual da!a $%!er.re!a!$o% $% 'a%a(er$al dec$s$o% 'a :$%(> class$"$ca!$o% ? !abula!$o% ? "re1ue%c+ d$s!r$bu!$o% ? e4cel/ 'easures o" ce%!ral !e%de%c$es a%d d$s.ers$o% ? e4.lora!$o%s $% MS e4cel.

2.

Correla!$o% a%d re(ress$o%> Mul!$.le correla!$o% ? bas$c .robab$l$!+ c o % c e . ! s ? c o % d $ ! $ o % a l . r o b a b $ l $ ! + ? # a +e s ! h e o r e ' ? u s e M S e 4 c e l ;F ST &T 2. ;robab$l$!+ d$s!r$bu!$o%s> #$%o'$%al ;o$sso% a%d %or'al d$s!r$bu!$o%s us$%( e4cel ? es!$'a!$o% ? .o$%! a%d $%!er0al ? us$%( E4cel. S ! a ! $ s ! $ c a l D e c $ s $ o % T h e o r +> F +. o ! h e s $ s T e s ! $ % ( " o r ' e a % s a % d . r o . o r ! $ o % s a % d " o r d $ " " e r e % c e o " ' e a % s a % d . r o . o r ! $ o % s ? a % a l +s $ s o" 0ar$a%ce. Sa'.l$%(> Sa'.l$%( !ech%$1ues/ ra%do' sa'.l$%(/ ra%do' %u'bers !able/ Mo%!e Carlo s$'ula!$o%/ Ch$7s1uare !es!s/ !$'e ser$es "orecas!$%(/ ha%ds7o% *$!h MS e4cel. References: Statistics for Managers . using Microsoft e8cel . 'evine, Ste-han 5 others

1.6
1.

M)')!eri)l E*o'o&i*s
M)')!eri)l E*o'o&i*s+ I%!roduc!$o%/ #as$c co%ce.!s a%d !he$r a..l$ca!$o% $% bus$%ess dec$s$o%7'a :$%(. De'a%d a%d S u . . l + & % a l +s $ s > d e ! e r ' $ % a % ! s o " s u . . l + a % d d e ' a % d 7 % a ! u r e o " d e ' a % d a % d s u . . l + c u r 0 e s / ' a r : e ! e 1 u $ l $ b r $ u ' / . r $ c e e l a s ! $ c $ ! +/ de'a%d "orecas!$%( a%d es!$'a!$%( 'e!hods T,eor# o$ *o'su &er "e,)7 ior+ Co%su'er .re"ere%ces/ $%d$""ere%ce cur0es/ bud(e! co%s!ra$%!/ u!$l$!+ 'a4$'$<a!$o% a%d !he der$0a!$o% o" !he co%su'er de'a%d cur0e. .ro%u*tio' )'% Cost A')l#sis+ .roduc!$o% "u%c!$o%s7 cos! "u%c!$o%s/ a%d .ro"$! "u%c!$o%s/ !o!al/ a0era(e a%d 'ar($%al cos!s/ re!ur%s !o "ac!ors a%d scale/ shor! ru% 05s lo%( ru% dec$s$o%s/ der$0a!$o% o" !he su..l+ cur0e.

A.

B.

2.

2.

A.



B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

D
• • • • • • • Statistics for Management . ,ichard 'evin and ,u+in>e8cel version? Statistics . Murray S-iegel, Schaum Series )ro+a+ility and Statistics . Murray S-eigel, Schaum Series @uantitative Business 1nalysis . (e8t 5 0ases . Samul Bodiley 5 others Business Statistics . Kazmier, Schaum Series Basic Business Statistics . Bereuram and 'evine @uantitative Methods . 1nderson, S$eeny 5 /illiam ;erso%al sell$%( a%d sales .ro'o!$o%. D$rec! 'ar:e!$%( a%d o%l$%e 'ar:e!$%(. D$s!r$bu!$o% cha%%els a%d lo($s!$cs 'a%a(e 'e%!/ Cha%%el des$(% a%d ad'$%$s!ra!$o%/ ;ubl$c .ol$c+ a%d d$s!r$bu!$o% dec$s$o%s . • • • • • • • References: Mar*eting Management . )hili- Kotler, )rentice %all India, ANe$ editionB Basic Mar*eting . )erault &undamentals of Mar*eting . /illiam Stanton )rinci-les of Mar*eting . )hili- Kotler and #arry 1rmstrong Mar*eting Management . ,a6an Sa8ena Mar*eting Management . =ic*mund Mar*eting . ,amesh Kumar

.

1u&)' Resour*e M)')!e&e't

1. .ers-e*ti7es i' 1RM+ Role o" FR 'a%a(ers/ sub7s+s!e's o" FRM/ FR "u%c!$o%s a%d .ol$c$es. Cr(a%$<a!$o% "or FRM/ De0elo.'e%! o" FRM $% I%d$a/ Rece%! !re%ds $% FRM/ I'.ac! o" (lobal$<a!$o% o% FRM.

S E CO ND S E ME S TE R

2.

.1
1.

E
I'tro%u*tio' to M)r5eti'! M)')!e&e't+ Na!ure o" 'ar:e!$%( ' a % a ( e ' e % ! / T +. e s o " . r o d u c ! s 5 s e r 0 $ c e s . M a r : e ! $ % ( c o % c e . ! s > ;roduc!/ ;roduc!$o%/ Sell$%(/ Mar:e!$%( a%d Soc$e!al/ Co%ce.!s Mar:e!$%( e%0$ro%'e%!/ ele'e%!s o" Mar:e!$%( M$4. Class$"$ca!$o% o" (oods 6 ser0$ces.

1R .l)''i'!D Re*ruit&e't )'% Sele*tio'+ Sco.e o" FR .la%%$%(/ H o b a % a l +s $ s / - o b d e s $ ( % H o b d e s c r $ . ! $ o % a % d - o b e 0 a l u a ! $ o % / ' e ! h o d s o" recru$!'e%!. Tes!$%( "or selec!$o% o" e'.lo+ees/ use o" . s +c h o l o ( $ c a l ! e s ! / s e l e c ! $ o % . r o c e s s / $ % ! e r 0 $ e * s / e r r o r s $ % s e l e c ! $ o % . Tr)i'i'! )'% De7elo-&e't+ I%duc!$o% a%d Cr$e%!a!$o%/ 'e!hod s o" !ra$%$%(/ !ra$%$%( 'a%ual/ !ra$%$%( u%der ISC a%d GS Cer!$"$ca!$o%. Su.er0$sor+/ E4ecu!$0e a%d Ma%a(e'e%! de0elo.'e%! .ro(ra''es. Career de0elo.'e%!. .er$or&)'*e M)')!e&e't+ 9R& a%d 9;&s/ Trad$!$o%al 0s Moder% 'e!hods o" .er"or'a%ce 'a%a(e 'e%!. ;o!e%!$al a..ra$sal/ Feedbac: s +s ! e ' s . H o b e 0 a l u a ! $ o % .

A.

B.

2 . C o ' s u & e r B e , ) 7 i o r + C o % s u ' e r 6 b u +e r b e h a 0 $ o r . r o c e s s / ' o d e l s o " co%su'er beha0$or. Mar:e! research a%d 'ar:e! $%!ell$(e%ce. M a r : e ! $ % ( $ % " o r ' a ! $ o % s +s ! e ' . A. M)r5et Se!&e't)tio' )'% T)r!eti'!+ Co%ce.! o" se('e%!a!$o% a%d !ar(e!$%(/ bas$s "or se('e%!a!$o%. Se('e%!a!$o% "or co%su'er a%d $%dus!r$al .roduc!s/ ;roduc! .os$!$o%$%(. .ro%u*t & .ri*e+ ;roduc! M$4 a%d ;roduc! E$%e/ le0els o" .roduc!/ % e * . r o d u c ! d e 0 e l o . ' e % ! / . r o d u c ! l $ " e c +c l e s ! r a ! e ( $ e s . # r a % d $ % ( / ! +. e s o " b r a % d s / b r a % d b u $ l d $ % ( / ' e a s u r $ % ( b r a % d e 1 u $ ! + . ; a c : a ( $ % ( a%d label$%(. ;r$c$%(> 8e%eral .r$c$%( a..roaches/ %e* .roduc! .r$c$%( s!ra!e($es/ ;ubl$c .ol$c+ a%d .r$c$%(. .ro &otio' )'% .l)*e Mi3+ Ele'e%!s o" .ro'o!$o% '$4/ Mar:e!$%( co''u%$ca!$o% .rocess/ ;ubl$c$!+/ &d0er!$s$%( a%d .ubl$c rela!$o%s.

2 . C o & - e ' s ) t i o ' . l ) ' ' i ' ! + W a ( e s a % d s a l a r +/ & d ' $ % $ s ! r a ! $ o % . e r : s / Fr$%(e be%e"$!s/ #o%us/ I%ce%!$0es. Co'.e%sa!$o% sur0e+s. ;roduc!$0$!+/ ;er"or'a%ce l$%:ed/ ;a+ s!ruc!ure. Co'.e%sa!$o% re0$e* a%d s!ruc!ur$%(. • • • • • • References: %, and )ersonnel Management . Keith "avis )ersonnel Management . &li--o %uman ,esource Management . (.7. ,ao %uman ,esource Management . )attanai* %uman ,esource Management .Micheal 1rmstrong %uman ,esource Management .#ary "esseler

B.

2.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

=
A. A')l#sis )'% -rese't)tio' o$ D)t)+ Use o" s!a!$s!$cal !ech%$1ues/ s ! +l e ' a % u a l s . E 4 e r c $ s e s $ % * r $ ! $ % ( ' a % a ( e ' e % ! r e . o r ! s .

.(
1.

Cor-or)te Fi')'*e
Go)l o$ t,e Fir&+ ;ro"$! 'a4$'$<a!$o% 0s *eal!h 'a4$'$<a!$o%/ @alue crea!$o%/ &(e%c + .roble 's/ Soc$al res.o%s$b$l$!+/ Role o" " $ % a % c $ a l ' a % a ( e ' e % ! / T $ ' e 0 a l u e o " ' o % e +/ @ a l u a ! $ o % o " s e c u r $ ! $ e s ? s!oc :s a%d bo%ds. Co%ce.! o" r$s: a%d re!ur%s o" secur$!$es/ us$%( .robab$l$!+ d$s!r$bu!$o% !o 'easure r$s:/ r$s: a%d re!ur% $% .or!"ol$o co%!e4! (us$%( e4cel). C)-it)l Bu%!eti'!+ Es!$'a!$%( cash "lo*s ? $%$!$al/ $%!er'ed$a!e a%d !er'$%al Cash "lo*s o% $%cre'e%!al bas$s/ Ca.$!al bud(e!$%( d e c $ s $ o % r u l e s / ; a +b a c : / & R R / D C F ! e c h % $ 1 u e s ? N ; @ / I R R / ; I / us$%( e4cel. Cost o$ C)-it)l+ Cos! o" deb!/ .re"erred s!oc:/ e1u$!+/ co'.u!$%( W&CC/ The C&;M a..roach/ &d-us!$%( W&CC "or r$s:. Eo%(7!er' "$%a%c$%(/ ;ubl$c $ssue o" deb!/ ;re"erred s!oc : a%d Co''o% s!oc:/ Ter' loa%s. C ) - i t ) l S t r u * t u r e T , e o r i e s + T r a d $ ! $ o % a l 0 $ e * 0 s M M h +. o ! h e s $ s / MM .os$!$o% I 6II/ Ca.$!al s!ruc!ure des$(%$%( $% .rac!$ce ? E#IT7 E ; S a % a l +s $ s / ! h e . e c : $ % ( o r d e r ! h e o r + . D $ 0 $ d e % d d e c $ s $ o % s / Rele0a%ce 0s $rrele0a%ce o" d$0$de%ds.

B . L i ' e ) r - r o ! r ) & & i ' ! + T +. e s o " l $ % e a r . r o ( r a ' ' $ % ( / s $ ' . l e 4 ' e ! h o d / .r$'al a%d dual/ se%s$!$0$!+ a%al+s$s/ resource alloca!$o%/ .roduc!$o% .la%%$%(/ .roduc! '$4 a%d ca.$!al bud(e!$%( dec$s$o%s us$%( so"!*ares. 2. Tr)'s-ort)tio' )'% )ssi!'&e't -ro"le &+ Se1ue%c$%( .roble's/ Dec$s$o% 'a:$%( u%der r$s: a%d u%cer!a$%!+/ dec$s$o% !rees. MS e4cel sol0er "or all !he abo0e 'odels References: Business ,esearch Methods . =i*mund Mar*eting ,esearch . Malhotra N.K. Business ,esearch Methods . "onald ,. 0oo-ers and Schindler &oundations of Behavioural ,esearch . &.N. Kerlinger M'1 %and+oo* for ,esearchers . M'1 1ssociation 1)1 Manual Social ,esearch Methods . Bryan 0ase Study Method of research . ,o+ert K Cin "esigning @ualitative research . Marshall and ,ossman ,esearch "esign 5 Methods . Kennet #.Bordeau8 5 thers Mar*eting ,esearch $ith S)SS . 0orl Mc."aniel 5 #ates Mar*eting ,esearch . 0hurchil 5 'aco+ucci

2.

A.

B.

• • • • • • • • • • • •

2. Bor5i'! C)-it)l M)')!e&e't )'% Fi')'*e + Cash 'a%a(e 'e%!/ Rece$0ables 'a%a(e'e%! a%d I%0e%!or+ 'a%a(e 'e%!. Wor:$%( ca.$!al "$%a%ce $% I%d$a. • • • • • References: &undamentals of &inancial Management . 7an %orne and /acho$itz &inancial )olicy and Management . 7an %orne, 32 th edition. &inancial Management . )rasanna 0handra 0or-orate &inance . Brigham and Erhardt 0or-orate &inance . ,oss, /etfield 5 4affer

.2
1. 2.

Le!)l As-e*ts o$ Busi'ess
&c! (IDR&)/

Outli'es+ I%dus!r$es De0elo.'e%! a%d Re(ula!$o% Co'.e!$!$o% &c!. Fore$(% e4cha%(e 'a%a(e'e%! ac!.

Outli'es+ Co'.a%+ Ea*/ .ro0$s$o%s o" I%d$a% Co'.a%$es &c! 1J2D rela!$%( !o $%cor.ora!$o%/ 'a%a(e'e%! a%d ad'$%$s!ra!$o%. F$l$%( o" re!ur%s/ Re'ed$es a(a$%s! '$s'a%a(e 'e%! a%d o..ress$o%. ;o*ers o" $%0es!$(a !$o% b+ !he 8o0er%'e%!/ Issues rela!$%( !o (ood cor.ora!e (o0er%a%ce. Outli'es+ I%!ellec!ual .ro.er!+ r$(h!s/ ;a!e%!s a%d Trade'ar:s &c! / co.+ r$(h!s ac!/ (eo(ra.h$cal a..ella!$o%/ Outli'es+ Secur$!+ Mar:e! Ea*s/ Secur$!+ a%d E4cha%(e #oard o" I%d$a &c! (SE#I)/ Secur$!$es co%!rac! ac!/ Ea*s .er!a$%$%( !o s!oc: e4cha%(es/ S&RFESI &c!.

A.

.0
1.

Fu)'tit)ti7e Met,o%s
S*ie'ti$i* &et,o%s+ I%duc!$o%/ deduc!$o%/ !heor+/ co%ce.!s/ c o % s ! r u c ! s / d e " $ % $ ! $ o % s / 0 a r $ a b l e s / ' o d e l s / l a * s / h +. o ! h e s $ s / s +l l o ( $ s ' / l e 0 e l s o " a b s ! r a c ! $ o % . F a l l a c $ e s o " r e a s o % $ % ( . T h e % a ! u r e o" research $% Ma%a(e 'e%!/ E4erc$ses $% *r$!$%( a research .ro.osal.

B.

2. Outli'es+ Co%su'er .ro!ec!$o% ac! a%d I%"or'a!$o% !ech%olo(+ ac!. • • • • References: 1 Manual of Business 'a$s . S.N. Mahesh$ari and S.K. Mahesh$ari Business 'a$ for Management . K.,. Bulchandani Business Environment< (e8ts and 0ases . &rancis 0herunilam Business and 0or-orate 'a$s . S.S. #ulshan and #.K. Ka-oor

2.

. r i ' * i - l e s o $ r e s e ) r * , % e s i ! ' + T +. e s o " b a s $ c r e s e a r c h ' e ! h o d s a % d seco%dar+ research 'e!hods/ sa'.l$%( des$(%/ 'easure'e%! a%d 'easure'e%! scales. Da!a collec!$o% 'e!hods/ obser0a!$o%al s!ud$es/ e4.er$'e%!a!$o%. Gual$!a!$0e 'e!hods o" research.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

K
• Bare 1cts of res-ective legislations.

.6 O-er)tio's M)')!e&e't
1. O - e r ) t i o ' s M ) ' ) ! e & e ' t + ; r o d u c ! s ! r a ! e ( $ e s ? ; r o d u c ! l $ " e c +c l e ? ; r o d u c ! $ 0 e s + s ! e ' ! +. e s ? I ' . a c ! o " ! e c h % o l o ( + a % d o r ( a % $ < a ! $ o % o " !he o.era!$o%s "u%c!$o% ? Re1u$re'e%!s o" "orecas!$%( "or o.era!$o%s. .l)'t Lo*)tio' )'% T#-es o$ .l)'t L)#out+ ;roduc! .la%%$%( a%d co%!rol ? I%0e%!or+ .la%%$%( a%d co%!rol ? Ma!er$als re1u$re'e%!s .la%%$%( ? ;la%%$%( .roduc!$o% $% a((re(a!e !er's.

.8
1.

M)')!e&e't I'$or&)tio' S#ste&s

I'$or&)tio' S#ste&s + Da!a 0s I%"or'a!$o%/ S!ra!e($c role o" $%"or'a!$o% $% 'a%a(e 'e%!/ Cr(a%$<a!$o% as a% $%"or'a!$o% s+s!e'. T;S/ MIS/ DSS/ ESS/ C&S/ Ne!*or:$%( co%ce.!s/ !eleco''u%$ca!$o%s %e!*or:s. S # s t e & s D e 7 e l o - & e ' t + T h e c o % c e . ! o " s +s ! e ' s d e 0 e l o . ' e % ! l $ " e c +c l e ( S D E C ) / T +. e s o " S D E C / U s e o " " l o * c h a r ! s . A--li*)tio' Te*,'olo!ies+ ER; co%ce.!s/ E0olu!$o% o" ER;/ ER; .ac:a(es/ S&;/ #aa%/ MF87 ;RC/ Cracle/ ER; E0alua!$o%/ ER; a%d #;R/ ER; I'.le'e%!a!$o%/ E4!e%ded ER;/ Case s!ud$es. B e " . u " l i s , i ' ! + W e b . u b l $ s h $ % ( / T +. e s o " * e b s $ ! e s / W e b s u r " $ % ( / E7co''erce/ #2#/ #2C/ C2C/ E7co''erce secur$!+ $ssues/ E!h$cal $ssues .r)*ti*)ls o' ER. 7. Fu%c!$o%al 'odules $% bus$%ess. References: MIS . Kennett #. 'auden and 4ane ). 'auden MIS . 4ames 1. !Brien MIS-0.S.7.Murthy 0om-uter (oday . S.K. Basudev E,) 0once-ts . 7.K. #arg

2. A.

2.

A. Go" Desi!'i'!+ Wor: s!ud+ a%d !$'e s!ud+ ? S!a!$s!$cal 1ual$!+ c o % ! r o l ' e ! h o d s ? H a . a % e s e ' a % u " a c ! u r $ % ( s +s ! e ' s ? F l e 4 $ b l e ' a % u " a c ! u r $ % ( s + s ! e ' ? C . e r a ! $ o % s s +s ! e ' s o " ! h e " u ! u r e . B. Tot)l Fu)lit# M)')!e&e't+ !re%ds $% 1ual$!+ 'a%a(e 'e%! be%ch'ar:$%( a%d bus$%ess .rocess ree%($%eer$%( / 9a$<e% ? S$4 S$('a Mo!orola s+s!e's ? Gual$!+ cr$!er$a based o% De'$%( .r$<e ? M a l c o l ' # a l d r $ ( e & * a r d . G u a l $ ! + M a % a ( e ' e % ! S +s ! e ' s D I S C S!a%dards. Su--l# C,)i' M)')!e&e't+ Co%ce.! o" SCM. C.era!$%( 'odel "or su..l+ cha$%. Ma%a($%( !he e4!er%al a%d $%!er%al su..l+ cha$%. 8lobal SCM a%d sourc$%(. References: Modern )roduction Management . Buffa El$ood. S, and ,a*esh K. Saren, 4ohn /iley and Sons, 2;;D. )roduction and -eration 1nalysis . Steven Nahmas 0ases in )roduction E -erations Management . K.N. Krishnas$amy (he Benchmar*ing Management #uide . 1merican )roductivity and @uality 0enter, )roductivity )ress, US1, 399D. (otal @uality Management . "ale %. Besterfield and others . )earson Education, Ne$ "elhi, 2;;D. (otal @uality Management . )oornima 0houdhary . )earson Education . Ne$ "elhi, 2;;2. (otal @uality Management . Sridhar Bhatt. Su--ly chain Management theory and -ractices . Mohanty and "eshmu*h, Biztantra 2;;:.

B.

2. • • • • •

2.

• • • • • • • •

T1 IRD SE ME ST E R

(.1 .ro/e*t M)')!e&e't
1. .ro/e*t &)')!e &e't > co%ce.!s 6 :e + !er's/ e0olu!$o% o" $ % ! e ( r a ! e d . r o - e c ! ' a % a ( e ' e % ! s +s ! e ' / a l $ ( % $ % ( . r o - e c ! s * $ ! h or(a%$<a!$o% s!ra!e(+/ e""ec!$0e .ro-ec! .or!"ol$o 'a%a(e'e%! s +s ! e ' / . r o - e c ! l $ " e c +c l e / " e a s $ b $ l $ ! $ e s o " . r o - e c ! s 7 d $ " " e r e % ! " o r ' s o " .ro-ec! co%!rac!$%(. .ro/e*t S*o-e &)')!e &e't+ de"$%$%( .ro-ec! sco.e/ crea!$%( *or: brea: do*% s!ruc!ure (W#S)/ .ro-ec! roll u. /.rocess brea: do*% s!ruc!ure/ res.o%s$b$l$!+ 'a!r$4. .ro/e*t s*,e%uli'!+ %e!*or: so"!*ares/ 'easur$%( r$s:. 'odels/ ;ERT 6 C;M us$%(

2.

A.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

J

B. 2.

.ro/e*t ris5 &)')!e&e't > co%!$% (e%c+ .la%%$%(/ schedul$%( resources/ reduc$%( .ro-ec! dura!$o%. .ro/e*t Te)& M)')!e&e't+ bu$ld$%( !ea's/ 'a%a($%( 0$r!ual .ro-ec! !ea's/ ;er"or'a%ce 'easure'e%! a%d e0alua!$o%/ 1ual$!+ assura%ce/ 1ual$!+ aud$!/ .ro-ec! aud$!. References: h$(h7.er"or'a%ce .ro-ec! .ro-ec! co%!rol .rocess. . r o - e c ! 1 u a l $ ! +/ . l a % % $ % ( / closure/ .os! co'.le!$o%

ELECTIVE .A.ERS (.( Ele*ti7e MM 1+ Co'su&er Be,)7ior )'% M)r5eti'! Rese)r*,

• •

)ro6ect Management . 0lifford #ray 5 'arson $$$.-mi.org

1. Co'su&er Be,)7ior+ I%!roduc!$o%/ Fac!ors $%"lue%c$%( co%su'er b e h a 0 $ o u r / ; e r s o % a l $ ! +/ ; s +c h o ( r a . h $ c s / F a ' $ l +/ S o c $ e ! +/ @ a l u e s o " . e r c e . ! $ o % / & ! ! $ ! u d e a % d l $ " e s ! +l e s / D $ " " e r e % ! ' o d e l s o " c o % s u ' e r b e h a 0 $ o u r ? E c o % o ' $ c / E e a r % $ % ( / ; s +c h o a % a l + ! $ c a l / S o c $ o l o ( $ c a l / Fo*ard She!!/ N$cos$a/ Webs!er a%d W$%d/ E%(el/ #lac:*ell a%d M$%ard 'odels. 2 . B u # i ' ! D e * i s i o ' M ) 5 i ' ! . r o * e s s + # u +$ % ( r o l e s / S ! a ( e s o " ! h e dec$s$o% .rocess ? F$(h a%d lo* e""or! dec$s$o%s/ ;os! .urchase dec$s$o%s/ Models o" co%su'er beha0$our A . M ) r 5 e t i ' ! R e s e ) r * , D e s i ! ' s + T +. e s o " r e s e a r c h d e s $ ( % s / T e c h % $ 1 u e s a%d !ools o" da!a collec!$o% ? Scales a%d 'easure'e%!/ @ar$ous ! +. e s o " d a ! a / S a ' . l $ % ( ! e c h % $ 1 u e s / S a ' . l e s $ < e d e ! e r ' $ % a ! $ o % . & % a l +s $ s a % d $ % ! e r . r e ! a ! $ o % o " d a ! a . R e . o r ! $ % ( ! h e r e s e a r c h " $ % d $ % ( s . B. A--li*)tio' o$ Fu)'tit)ti7e Tools i' M)r5eti'!+ Dec$s$o% 'a:$%( u s $ % ( R e ( r e s s $ o % a % a l +s $ s / & N C @ & / D $ s c r $ ' $ % a % ! a % a l +s $ s / F a c ! o r a % a l +s $ s / C l u s ! e r a % a l +s $ s / M u l ! $ 7 d $ ' e % s $ o % a l s c a l $ % ( a % d C o % - o $ % ! a % a l +s $ s / U s e o " S ; S S " o r d a ! a a % a l + s $ s .

(.
1.

E'tre-re'eurs,iFou'%)tio's o$ E'tre-re'eurs,i-+ Na!ure o" E%!re.re%eursh$./ soc$al 6 cul!ural "ac!ors $% %ur!ur$%( e%!re.re%eursh$.. I%s!$!u!$o%al su..or! "or .ro'o!$%( e%!re.re%eursh$. $% I%d$a/ role o" U%$0ers$!$es 6 Colle(es/ CSIR labs. Case s!ud+ o" $%cuba!$o% Busi'ess .l)''i'!+ Fro' $dea (e%era!$o% !o .re.ara!$o% o" de!a$led bus$%ess .la%s. E4erc$ses $% .re.ara!$o% o" bus$%ess .la%s. Ve'ture C)-it)l+ @alu$%( a%d "$%a%c$%( a 0e%!ure/ s!a(es o" 0e%!ure de0elo.'e%! a%d "$%a%c$%(/ 0e%!ure ca.$!al "$r's (@C)s) 0e%!ure e4.a%s$o% s!ra!e($es. Rur)l & so*i)l e'tre-re'eurs,i-+ ;o!e%!$al "or e%!re.re%eursh$. $% rural I%d$a/ SF8s/ '$cro cred$! e!c./ Case s!ud$es o" soc$al e%!re.re%eursh$. $% I%d$a. E'tre-re'eurs i' I'%i)+ Fa'$l+ (e%era!$o% e%!re.re%eurs/ *o'e% e%!re.re%eurs. References: Entre-reneurshi- . )rof. (.7.,ao Entre-reneurshi- . %isrich 5 )eter Stay hungry stay foolish-,ashmi Bhansal Entre-reneurshi--Mathe$ 4 Manimala Indias ne$ ca-italist . %arish "amodaran Business Mahara6a!s . #eetha )eramal bus$%esses/ %e*

2.

A.

B.

2. M)r5et Rese)r*,+ Mar:e!$%( a%d 'ar:e! research/ Gual$!a!$0e research/ Mar:e! a%d sales a%al+s$s. Mo!$0a!$o% research/ Co''u%$ca!$o% research/ ;roduc!/ ;r$c$%( a%d D$s!r$bu!$o% research. • • • • • • • References: Mar*eting ,esearch . ,.Nargund*ar 0onsumer Behaviour . Schiffman and Kanu* Mar*eting ,esearch . (ull, #reen and %a$*ins Business ,esearch Methods . =i*mund Mar*eting ,esearch . N.K. Malhotra Mar*eting ,esearch . )arashuraman, #re$al 0onsumer Behaviour . %oyer Mac Innis

2.

• • • • • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

10 (.0
1.

Ele*ti7e MM + S)les )'% Lo!isti*s M)')!e&e't

(.2
1.

Ele*ti7e MM (+ A%7ertisi'! )'% S)les .ro&otio' M)')!e&e't
.ro&otio' Mi3+ Ele'e%!s o" 'ar:e!$%( .ro'o!$o% '$4/ &d0er!$s$% (/ ;ubl$c$!+/ ;erso%al sell$%(/ ;ubl$c rela!$o%s a%d Sales .ro'o!$o%/ De!er'$%a%!s o" .ro'o!$o% '$4. A % 7 e r t i s i ' ! + T +. e s o " a d 0 e r ! $ s e ' e % ! / a d 0 e r ! $ s a b $ l $ ! + a % d a d 0 e r ! $ s $ % ( a$ds/ &d0er!$s$%( .la%%$%( a%d dec$s$o% 'a:$%(. A%7ertisi'! C)&-)i!' .l)''i'!+ Se!!$%( ad0er!$s$% ( (oals a%d ob-ec!$0es/ The D&8M&R &..roach. Messa(e s!ra!e($es a%d !ac!$cs/ C r e a ! $ 0 e a . . r o a c h e s / C o . +* r $ ! $ % ( a % d ! e s ! $ % ( / & d 0 e r ! $ s $ % ( c o . + d e s $ ( % a % d c o ' ' u % $ c a ! $ o % s ! r a ! e ( +/ C o . + 7 0 $ s u a l $ < a ! $ o % l a + o u ! / &d0er!$s$%( a..eals a%d !he'es/ Class$"$ca!$o% o" ad0er!$se 'e%! c o . $ e s / E s s e % ! $ a l s o " a ( o o d c o . +. E 4 e r c $ s e s $ % d r a " ! $ % ( a d 0 e r ! $ s e ' e % ! c o . +.

)les M)')!e&e't+ Cb-ec!$0es o" sales 'a%a(e'e%!/ ;erso%al sell$%( .rocess/ De0elo.$%( .erso%al sell$%( s!ra!e($es. Cr(a%$<$%( !he sales " o r c e ? T +. e s o " s a l e s o r ( a % $ < a ! $ o % s ? D e ! e r ' $ % $ % ( ! h e : $ % d o " s a l e s "orce a%d S$<e o" !he sales "orce. Gual$!$es o" sales e4ecu!$0es.

2. A.

2. M)')!i'! t,e S)les For*e+ E""ec!$0e Recru$!$%(/ Selec!$%( a%d Tra$%$%( !he sales "orce. T$'e a%d !err$!or+ 'a%a(e'e%!/ Sales !err$!or$es a%d Sales Guo!as ? Co'.e%sa!$%( sales "orce/ Mo!$0a !$%( !he sales "orce ? Co%!roll$%( !he sales "orce ?E0alua!$%( !he sales "orce. A. Ret)ili'! )'% B,oles)li'!+ No%7s!ore re!a$l$%(/ E7!a$l$%(/ D$rec! 'ar:e!$%(/ Tele 'ar:e!$%(/ Mar:e!$%( o% !he %e!/ E'er($%( !re%ds $% re!a$l$%( 6*holesal$%(.

B. Distri"utio' )'% Lo!isti*s M)')!e&e't+ Des$(% o" d$s!r$bu!$o% cha%%el/ S!ruc!ure a%d Cha%%el 'a%a(e 'e%!. Co'.o%e%!s o" lo($s!$cs ? $%bou%d a%d ou!bou%d lo($s!$cs/ :e+ lo($s!$cs ac!$0$!$es 0$<./ Cus!o'er ser0$ces 7 I%0e%!or+ 'a%a(e'e%! ? Ma!er$al ha%dl$%( ? Co''u%$ca!$o% ? Crder .rocess$%(/ ;ac:a($%( ? Tra""$c a%d !ra%s.or!a!$o% ? Warehous$%( a%d s!ora(e. 2. L o ! i s t i * s S t r ) t e ! # + E o ( $ s ! $ c s $ % " o r ' a ! $ o % s +s ! e ' / C r ( a % $ < $ % ( " o r e""ec!$0e lo($s!$cs/ I'.le'e%!$%( lo($s!$cs s!ra!e(+ ? Co'.u!er .ac:a(es used $% lo($s!$cs. Re!a$l$%( a%d *holesal$%(/ sales a%d lo($s!$cs "or rural 'ar:e!s. References: Sales Management . "ecisions, Strategies and 0ases . ,ichard ,. Still, Ed$ard /. 0undiff and Noman 1.). #ovani )rofessional Sales Management . ,.E. 1nderson, 4ose-h &. %ar, 1lan 4. Bash Mar*eting 0hannels . 'ouis /. Stern, 1del I. E, . 1nsary, (. 0oughlan &undamentals of 'ogistics Management . M. 'am+ert, 4ames ,. Stoc*, M. Eliram 'ogistics Management . "onald 4.B. and ".4. 0loss 'ogistics and Su--ly 0hain Management . Martin 0hristo-her Sales Management . 1nalysis and "ecisions Ma*ing . (homas N. Ingram Managing Su--ly 0hain . 4.'. #attorn and "./. /aldis

B . A % 7 e r t i s i ' ! M e % i ) + T +. e s o " ' e d $ a / ' e d $ a . l a % % $ % ( a % d s c h e d u l $ % ( / &d0er!$se'e%! bud(e!s/ a..roaches !o ad0er!$s$%(/ bud(e!$%(. Measur$%( ad0er!$s$%( e""ec!$0e%ess. &d0er!$s$%( s!ra!e($es "or rural 'ar:e!s. 2. A%7ertisi'! A!e'*ies+ ;ro"$le o" 'a-or ad0er!$s$%( a(e%c$es $% I%d$a a%d abroad/ Rural ad0er!$s$%(/ soc$al ad0er!$s$%(/ e!h$cs $% ad0er!$s$%(/ ad0er!$s$%( s!a%dards cou%c$l o" I%d$a (&SCI). • • • • • • • • • • References: 1dvertisement and )romotion . Belch and Belch 1dvertising . 1a*er and Bathra 1dvertising Management . 0huna$alla 1dvertising Management . /rite and =iegler 0ontem-orary 1dvertising . /illiams 1rens 1dvertising Management . ,a6eev Batra, 4ohn #.Myer, "avid 1*er 1dvertising )lanning 5 Im-lementation . Sangeeta Sharma 5 ,aghuvir Singh 1dvertising )rinci-les and )ractice . /ells, Moriatry, Burnett 1dvertising Management . 4aishri 4eth$anry, Shruthi 4ain Mar*eting 0ommunication . "ahlen

• • • • • • • •

(.(

Ele*ti7e FM 1+ A%7)'*e% C)-it)l Bu%!eti'!

1. C)s, FloA Me)sure&e't+ De.e%de%ce a%d $%de.e%de%ce o" cash "lo*s $% e0alua!$%( .ro-ec!s/ Measures o" r$s: a%d re!ur%s/ I%"la!$o% $% ca.$!al bud(e!$%(/ Real 0s %o'$%al d$scou%! ra!es/ #$as $% cash "lo* es!$'a!es/ To!al r$s: "or 'ul!$.le $%0es!'e%!. Measur$%( cash "lo* "or ac1u$s$!$o%. Use o" E4cel "or es!$'a!$%( cash "lo*s 6 dec$s$o% 'a:$%(.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

11
2. R)'5i'! -ro/e*ts+ N;@ 0s IRR Co%"l$c!s/ F$sher)s ra!e o" $%!ersec!$o%/ Mul!$.le IRRs/ MIRR/ C.!$'al dec$s$o% u%der ca.$!al ra!$o%$%( R e ) l O - t i o ' s i ' C ) - i t ) l I ' 7 e s t & e ' t + T +. e s o " o . ! $ o % s ? e 4 . a % s $ o % / &ba%do%'e%! a%d .os!.o%e'e%!. .ro/e*t Ris5 A')l#sis > Tech%$1ues "or 'easur$%( s!a%d alo%e r$s: ? Se%s$!$0$!+ a%al+s$s/ Sce%ar$o a%al+s$s a%d S$'ula!$o% Fi')'*i'! De*isio's> Sources o" lo%(7!er' "$%a%ces "or a .ro-ec!. E e a s $ % ( ? T +. e s o " l e a s e s / s ! r u c ! u r $ % ( o " l e a s e r e % ! a l s a % d e0alua!$o% o" lease.

(.2
1

Ele*ti7e FM (+ .ort$olio M)')!e&e't
M)r5et e$$i*ie'*#+ Ra%do' *al: a%d !he e""$c$e%! 'ar:e! h +. o ! h e s $ s / E ' . $ r $ c a l ! e s ! $ % ( o " E " " $ c $ e % ! M a r : e ! F +. o ! h e s $ s (EMF). ;or!"ol$o Theor+ ? Ca.$!al alloca!$o% be!*ee% !he r$s:+ asse! a%d !he r$s: "ree asse!/ C.!$'al r$s:+ .or!"ol$os7Mar:o*$!< 'odel @s S!ochas!$c Do'$%a%ce &%al+s$s(SD&)/ E1u$l$br$u' $% ca.$!al 'ar:e!s ? Ca.$!al asse! .r$c$%( 'odel/ I%de4 'odels a%d &rb$!ra(e .r$c$%( !heor+ a%d 'ul!$"ac!or 'odels o" r$s: a%d re!ur%. Fi3e% I'*o&e Se*urities+ #o%d ;r$ces a%d +$eld ?#o%d C h a r a c ! e r $ s ! $ c s a % d T +. e s / # o % d ; r $ c $ % ( / # o % d +$ e l d / T e r ' S ! r u c ! u r e o" I%!eres! ra!e/ I%!eres! ra!e r$s:7$%!eres! ra!e se%s$!$0$!+/ dura!$o%/ co%0e4$!+ a%d $''u%$<a!$o%.

A. B. 2

(

(.0

Ele*ti7e FM + A%7)'*e% C)-it)l Stru*ture T,eories

F u ' % ) & e ' t ) l A ' ) l # s i s > E c o % o ' $ c a % a l +s $ s / I % d u s ! r + a % a l +s $ s / C o ' . a % + a % a l +s $ s / F o r e c a s ! $ % ( c o ' . a % + e a r % $ % ( s / @ a l u a ! $ o % o " co'.a%$es/ Te*,'i*)l A')l#sis+ Mar:e! $%d$ca!ors/ Forecas!$%( $%d$0$dual s!oc: . e r " o r ' a % c e / T e c h % $ 1 u e s / T +. e s o " c h a r ! s / D o * ! h e o r +/ R e l a ! $ 0 e s!re%(!h/ Co%!rar+ o.$%$o%/ Mo0$%( a0era(e/ Co%"ere%ce $%de4/ Trad$%( 0olu'e/ Co%ce.! o" de.!h/ bread!h a%d res$l$e%ce o" !he 'ar:e!. A*ti7e .ort$olio M)')!e&e't+ ;or!"ol$o .er"or'a%ce e0alua!$o% ? 'easur$%( $%0es!'e%! re!ur%/ co%0e%!$o%al !heor+ o" .er"or'a%ce e0alua!$o%/ M2 a%d T2/ 'ar:e! !$'$%(/ .er"or'a%ce a!!r$bu!$o% . r o c e d u r e s / s ! +l e a % a l + s $ s a % d ' o r % $ % ( s ! a r ) s / r $ s : a d - u s ! e d r a ! $ % ( . & c ! $ 0 e . o r ! " o l $ o c o % s ! r u c ! $ o % u s $ % ( T r e +% o r ? # l a c : ' o d e l

0

1. E&-iri*)l .ers-e*ti7 es o' t,e Fi')'*i)l C,)r)*teristi*s+ &%al+s$s o" co'.os$!e cash "lo*s/ Ee0era(e/ C*%ersh$. s!ruc!ures/ RCE/ ;5E r a ! $ o s / D $ 0 $ d e % d . a +o u ! / D $ 0 $ d e % d + $ e l d s / a % d o ! h e r " $ % a % c $ a l charac!er$s!$cs o" Se%se4 a%d N$"!+ "$r's. 2. .ri'*i-)l A!e't Co'$li*t )'% Fi')'*i)l Str)te!ies+ I%!roduc!$o%/ E$'$!ed l$ab$l$!+ a%d !he se.ara!$o% o" o*%ersh$. a%d co%!rol/ role o" 'a%a(e 'e%! *$!h d$""use o*%ersh$.. Class$c d$rec!$0e !o 'a%a(e 'e%!/ e4!e%ded s!a:eholders/ Co%"l$c!s o" $%!eres!/ Co%!rac!s a%d a re0$sed d$rec!$0e. 2

A. I'$or&)tio' As# &&etr# )'% t,e M)r5ets $or Cor-or)te Se*urities+ I % ! r o d u c ! $ o % / T h e o r $ e s o " ! h e e " " e c ! s o " $ % " o r ' a ! $ o % a s + ' ' e ! r +/ @alua!$o% o " ! r a d e d e 1 u $ ! + u % d e r a s +' ' e ! r $ c $%"or'a!$o%/ I%"or'a!$o% as+''e!r+ a%d !he Gual$!+ o" !he 'ar:e! "or a "$r')s e1u$!+/ o.!$'al o*%ersh$. s!ruc!ure. B. Le7er)!e De*isio'+ I%!roduc!$o%/ Cor.ora!e a%d .erso%al !a4a!$o%/ M o d $ " +$ % ( M M . r o . o s $ ! $ o % s ! o a c c o u % ! " o r c o r . o r a ! e ! a 4 e s / Trad$!$o%al !rade7o"" !heor+/ &(e%c+ !heor+ a%d le0era(e dec$s$o%/ &s+''e !r$c $%"or'a!$o% a%d le0era(e/ bala%c$%( a(e%c + cos!s *$!h $ % " o r ' a ! $ o % a s + ' ' e ! r +.

(.(
1.

Ele*ti7e 1RM 1+ 1u&)' Resour*e De7elo-&e't

2. T,e Fir&Hs E'7 iro'&e'tD Go7 er')'*eD str)te!# D o-er)tio' )'% $i')'*i)l stru*ture 7 F$r')s bus$%ess e%0$ro%'e%!/ o.era!$o% s!ruc!ure/ F$%a%c$al s!ruc!ure/ r$s: .er"or'a%ce a%d co%!$%(e%c$es/ e ' . $ r $ c a l a % a l +s e s o " r $ s : .

1 u & ) ' R e s o u r * e D e 7 e l o - & e ' t + S u b s +s ! e ' s o " F R D 6 C D / F R M a%d FRD/ E'er($%( !re%ds $% FRD/ FRD $% IT $%dus!r+/ .ubl$c sec!or/ (o0er%'e%! or(a%$<a!$o%s/ a%d N8Cs.

2. .er$or&)'*e M)')!e&e't+ T rad$!$o%al a%d 'oder% !ech%$1ues/ C.e% &..ra$sal ? Ide%!$"$ca!$o% o" 9e + ;er"or'a%ce &reas a%d 9e + Resul! &reas ? Ma%a(er$al a..ra$sal ? E!h$cal $ssues $% .er"or'a%ce a..ra$sal. ;o!e%!$al a..ra$sal/ Feedbac: 'echa%$s's/ ;er"or'a%ce 'a%a(e 'e%! a%d career de0elo.'e%!. #$7d$rec!$o%al .er"or'a%ce 'a%a(e 'e%!.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

12
A. Me'tori'!/ Co)*,i'! & E&-lo# ee Cou'seli'! Ser7i*es > Na!ure 'e%!or$%( a%d coach$%(/ Coach$%( !o $'.ro0e .oor .er"or'a%ce/ E " " e c ! $ 0 e % e s s o " c o a c h $ % ( / N e e d " o r e ' . l o +e e c o u % s e l $ % ( . r o ( r a ' s / C o ' . o % e % ! s 6 C h a r a c ! e r $ s ! $ c s / I s s u e s $ % e ' . l o +e e c o u % s e l $ % ( . B. C)reer .l)''i'! )'% De7elo-&e't+ Mea%$%( a%d .rocess ? .a!h/ Career *$d!h a%d Ee%(!h ? Success$o% .la%%$%( ? De0elo.'e%!. 2. Career Career • • • • • • B. Or!)'iC)tio' De7 elo-&e't I'ter7e'tio'+ Tea' $%!er0e%!$o% ? I%!er7 (rou. a%d !h$rd .ar!+ .eace'a:$%( $%!er0e%!$o% ? Co'.rehe%s$0e $%!er0e%!$o% ? S!ruc!ural $%!er0e%!$o%s ? Tra$%$%( e4.er$e%ces. 2. Ie# Co'si%er)tio's )'% Issues+ Issues $% co%sul!a%! ? Cl$e%! rela!$o%sh$.s ? S+s!e' ra'$"$ca!$o%s ? ;o*er/ .ol$!$cs a%d or(a%$<a!$o% de0elo.'e%! ? Research $% or(a%$<a!$o% de0elo.'e%! References: rganization "evelo-ment . &ranch and BellF rganization Behaviour . &red 'uthans %uman Behaviour at /or* . Keith "avisF rganizational "esign for E8cellence . Khanda$alla rganizational intelligence . Sil+er Kearny (he dance of change . )eter Senge and others (he fifth disci-line . )eter Senge

Le)r'i'! )'% %e7elo-&e't i' 5'oA le%!e setti'!+ Eear%$%( $% a :%o*led(e e%0$ro%'e%!/ crea!$%( a hol$s!$c de0elo.'e%!al a..roach/ de0elo.$%( soc$al ca.$!al/ de0elo.$%( :%o*led(e leadersh$. c a . a b $ l $ ! $ e s / . r o - e c ! 7 b a s e d l e a r % $ % ( / * o r : $ % ( * $ ! h ! e c h % o l o ( +/ bu$ld$%( a co'.rehe%s$0e :%o*led(e de0elo.'e%! s!ra!e(+/ .la%%$%( "or $%d$0$dual de0elo.'e%!. References: %uman ,esource "evelo-ment .,andy '. "esimone, 4on M./erner 5 "avid M.%arris. "esigning and Managing %uman ,esource Systems . )aree*, Udai and ,ao (.7. ,ecent E8-erience in %uman ,esource "evelo-ment . ,ao (.7. and )ereira, ".%. )erformance 1--raisal . (heory and )ractice . ,ao (.7. Effective %uman ,esource "evelo-ment . Neal E. 0halofs*ey, 0arlene ,einhart. %uman ,esource Management . Satyadian S. Mirza Kno$ledge Management . Shelda "e+o$s*i . 4ohn /iley, India -u+lications.

• • • • • • •

(.2
1.

Ele*ti7e 1RM (+ Tr)i'i'! )'% De7elo-&e't

Tr)i'i'!+ I%!roduc!$o%/ I'.or!a%ce o" !ra$%$%(/ &d0a%!a(es o" !ra$%$%(/ Tra$%$%( challe%(es/ Cha%($%( *or:.lace a%d *or:"orce/ T r a $ % $ % ( a s a s u b s +s ! e ' o " F R D / E e a r % $ % ( e % 0 $ r o % ' e % ! / I%s!ruc!$o%al des$(%/ Eear%$%( ou!co'es/ Feedbac:/ Co%d$!$o%s o" !ra%s"er/ Co%0er!$%( !ra$%$%( ob-ec!$0es !o !ra$%$%( .la%.

2. Tr)i'i'! Nee%s Assess&e't (TNA)+ Me!hods o" TN&/ Cr(a%$<a!$o%al su..or! "or TN&/ Cr(a%$<a!$o%al a%al+s$s ? S.ec$"+$%( (oals/ I d e % ! $ " +$ % ( c o % s ! r a $ % ! s / R e s o u r c e a % a l + s $ s / E e a r % $ % ( . r $ % c $ . l e s / Tra$%$%( e%ha%ce'e%!/ Tra$%ee charac!er$s!$cs. A. Tr)i'i'! Deli7er#+ Trad$!$o%al 0s Moder% 'e!hods/ SDE;/ S$'ula!ed *or: se!!$%(s/ DE;/ CD RCM/ I%!erac!$0e Mul!$'ed$a/ Web7based $ % s ! r u c ! $ o % s / I % ! e l l $ ( e % ! T r a $ % $ % ( S +s ! e ' ( I T S ) / @ $ r ! u a l R e a l $ ! + Tra$%$%( (@RT).

(.0
1.

Ele*ti7e 1RM )'% De7elo-&e't

+ Or!)'iC)tio')l C,)'!e

B. Tr)i'i'! E7)lu)tio'+ Cr$!er$a/ E0alua!$o% o" cr$!er$a/ D$'e%s$o%s o" cr$!er$a/ Use o" e4.er$'e%!al des$(%s/ Guas$ e4.er$'e%!al des$(%s/ U!$l$!+ co%ser0a!$o%s/ I%d$0$dual d$""ere%ce 'odels/ Co%!e%! 0al$d$!+ 'odel/ S!a!$s!$cal 'e!hod. 2. Tr)i'i'! I'ter7e'tio's+ Eear%$%( E4.er$e%ce a%d #u$ld$%( C r ( a % $ < a ! $ o % C a . a b $ l $ ! +/ E ' . l o +e e c a . a b $ l $ ! +/ & . . r e % ! $ c e s h $ . / @es!$bule/ E'bedded !ra$%$%(/ Tea' bu$ld$%(/ cross a%d I%!er7 .os$!$o%al !ra$%$%(/ Eeadersh$. !ra$%$%(. References: (raining in rganization . Ir$in '. #oldstein, 4. Kevin &ord. Effective (raining< System Strategies 5 )ractices . ) Blanchard 4ames / (hac*er.

Or!)'iC)tio')l C,)'!e+ ;la%%ed or(a%$<a!$o%al cha%(e/ Cha%(e a ( e % ! s / D +% a ' $ c s o " r e s $ s ! a % c e ! o c h a % ( e / ; l a % % e d c h a % ( e . G u a l $ ! + *or: l$"e.

2. Or!)'iC)tio' De7 elo-&e't+ F$s!or + o" Cr(a%$<a!$o%/ De0elo. 'e%! ? @alues ? &ssu'.!$o%s ? #el$e"s $% or (a%$<a!$o% de0elo.'e%!. A. T,eor# )'% M)')!e&e't o$ Or!)'iC)tio' De7elo-&e't+ Fou%da!$o%s o" or(a%$<a!$o% de0elo.'e%! ? Ma%a($%( !he or(a%$<a!$o% de0elo.'e%! .rocess ? &c!$o% research a%d or(a%$<a!$o% de0elo.'e%!. • •

Nic*

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1A
• • (raining &or rganizational (ransformation . ,olf ) 'ynton Udai )aree*. (he (rainers -orta+le mentor . #argulo 5 thers

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1.

Ele*ti7e IB + I'ter')tio')l Tr)%e .oli*#
O7er7ieA o$ I'ter')tio')l Tr)%e+ I%!roduc!$o%/ de0elo.'e%!/ o.era!$%( "ac!ors/ "ac!ors lead$%( !o (ro*!h $% $%!er%a!$o%al !rade a%d e0alua!$o%.

(.(
1.

Ele*ti7e IB 1+ I'ter')tio')l E*o'o&i*s

T,eories o$ I'ter')tio')l Tr)%e+ The la* o" co'.ara!$0e ad0a%!a(e/ !he s!a%dard !heor+ o" $%!er%a!$o%al !rade/ "ac!ors e%do*'e%! a%d !he Fec:sher7Chl$% !heor+. De&)'% & Su--l# A')l# sis+ I%!roduc!$o%/ !he e1u$l$br$u' rela!$0e co''od$!+ .r$ce *$!h !rade7.ar!$al a%d (e%eral e1u$l$br$u' a%al+s$s/ r e l a ! $ o % s h $ . b e ! * e e % ( e % e r a l a % d . a r ! $ a l e 1 u $ l $ b r $ u ' a % a l +s e s / o " " e r cur0es/ !he !er's o" !rade a%d (a$%s. E*o'o&ies o$ S*)le+ I%!roduc!$o%/ $'.er"ec! co'.e!$!$o% a%d $%!er%a!$o%al !rade/ !rade based o% d +% a ' $ c !ech%olo($cal d$""ere%ces/ cause o" !ra%s.or!a!$o%/ $%dus!r+ loca!$o%/ e%0$ro%'e%!al s!a%dards a%d $%!er%a!$o%al !rade.

2 . T r ) % e R e s t r i * t i o ' s + ; a r ! $ a l e 1 u $ l $ b r $ u ' a % a l +s $ s a % d e " " e c ! s o " !ar$""s/ !heor+ o" !ar$"" s!ruc!ure ? !he ra!e o" e""ec!$0e .ro!ec!$o%/ (e%eral$<a!$o% a%d e0alua!$o% !heor+ o" e""ec!$0e .ro!ec!$o%/ (e%eral e1u$l$br$u' a%al+s$s o" !ar$"" $% s'all a%d lar(e cou%!r+ .ers.ec!$0e/ o.!$'u' !ar$"". A. No'Jtr)%e B)rriers )'% .rote*tio'is&+ I%!roduc!$o% 7 $'.or! 1uo!as7 o!her %o%7!ar$"" barr$ers a%d %e* .ro!ec!$o%$s'7 !he .ol$!$cal eco%o'+ o" .ro!ec!$o%$s'7s!ra!e($c !rade a%d $%dus!r$al .ol$c$es/ !he Uru(ua+ rou%d a%d ou!s!a%d$%( !rade .roble 's.

2.

A

B. E*o'o&i* GroA t, )'% I'ter')tio')l Tr)%e+ 8ro*!h "ac!ors o" .roduc!$o%/ !ech%$cal .ro(ress/ (ro*!h a%d !rade $% s'all cou%!r+ a%d lar(e cou%!r+ .ers.ec!$0e/ e""ec! a%d e0alua!$o%/ !rade cha%(es. 2. Tr)%e Mo%es+ Modes/ de!er'$%a%!s/ "ore$(% $%0es!'e%!s ? FDI/ F;I/ FDI o% %a!$o%al !rea!'e%! "ac!or. Fe!ero(e%e$!+ $% $%!er%a!$o%al !rade/ I%d$a $% !he (lobal se!!$%( a%d (lobal$<a!$o% o" I%d$a% bus$%ess. • • • • • • References: "omenic Salvator . International Economics )aul ,.Krugman and +stfeld.M . International Economics, D rd Edition, %ar-er 0ollins )u+., 399G Buc*ley, 1drian . Multinational &inance, Ne$ Cor*, )rentice %all Inc.m 399H. International Economics . ,o+ert 4.0ar+augh 2;;I. International Economics . Michelle %.(umovs*y-2;;9 (heo.S.Eicher, 4ohn %.Mutti and

B. E*o'o&i* I'te!r)tio' J Custo& u'io's )'% $ree tr)%e )re)s+ Trade crea!$%( cus!o' u%$o%s/ !rade d$0ers$o%s/ !heor+ o" seco%d bes! a%d o ! h e r s ! a ! $ c * e l " a r e e " " e c ! s o " c u s ! o ' u % $ o % s 7 d +% a ' $ c e " " e c ! s " r o ' cus!o' u%$o%/ a%al+s$s o" eco%o'$c $%!e(ra!$o%7EUFT&/ N&FT&/ a!!e'.!s a! eco%o'$c $%!e(ra!$o% a'o%( de0elo.$%( cou%!r$es/ !ra%s$!$o% eco%o'$es a%d e'er($%( eco%o'$es. 2. I'ter')tio')l Tr)%e & E*o'o&i* De7elo- &e't+ Re(ula!$o% s/ "ree !rade/ .ro!ec!$o%/ de!er'$%a%!s/ FDI re(ula!$o%s/ curre%c+ co%0er!$b$l$!+ re(ula!$o%s/ re(ula!$o%s o" "ore$(% !rade a%d $'.le'e%!a!$o% $% I%d$a/ $'.or!a%ce a%d !er's o" !rade !o de0elo.'e%!/ e4.or! $%s!ab$l$!+/ $'.or! subs!u!$o%5e4.or! or$e%!a!$o%/ curre%! .roble 's "ac$%( de0elo.$%( cou%!r$es. References: International #olm$ade International International author< "iliInternational 2;;9 International (rade )olicy . 1 contem-orary analysis . Nigel (rade and (rade )olicy . Ethanan %el-man (rade )olicy . 1 develo-ing country -ers-ective K."as (rade )olicy for (echnology (ransfer . Ci Shin (ang, (rade )olicy . &redic* 7ictor Meyer . 39JI

• • • • •

(. 2

Ele*ti7e IB (+ E3-ort 4 I&-ort .ro*e%uresD Do*u&e't)tio' )'% Su--l# C,)i' M)')!e&e't
I'ter')tio')l Tr)%e .oli*# Fr) &eA or5+ Re(ula!$o%s "or I%!er%a!$o%al !rade/ le(al as.ec!s o" e4.or!s ? $'.or!s co%!rac!/ e4$' .ol$c+ o" I%d$a.

International Economics . #lo+al Mar*ets and com-etition . %enry (hom-son, 2;;H

1.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1B
2. E3-ort Tr)%e .ro*e%ures & Do*u&e't)tio'+ E4.or! .rocedures/ .resh$.'e%! $%s.ec!$o% .rocedure/ e4.or! docu'e%!a!$o%/ EC8C rele0a%ces/ $%ce%!$0es/ el$($b$l$!+ cr$!er$a/ .er"or'a%ce e0alua!$o%/ sel"7cer!$"$ca!$o% .rocedures/ co%cess$o%s a%d .ro'o!$o%al ad0a%!a(es. E3-ort .ro &otio' Me)sures i' I'%i)+ E4.or! .ro'o!$o% or(a%$<a!$o%s/ role o" (o0er%'e%! a(e%c$es/ STC/ MNC5TNC)s $% .ro'o!$%( e4.or!s a%d e0alua!$o% o" $!s $'.ac! o% #C;. I&-ort Tr)%e .ro*e%ures & Do*u &e't)tio'+ res!r$c!$o%s/ role a%d rele0a%ce o" (o0er%'e%! $%!er0e%!$o%s/ 'easure'e%! o" $'.or! .ar$!+ o% 8D;. 2. Role o$ I'ter')tio')l Tr)%i'! Ce'ter i' EJ*o&&er*e+ c o ' . u ! a ! $ o % a l a % a l +s $ s o " I % d $ a ) s e 4 . o r ! $ ' . o r ! l o ( $ s ! $ c s a % d s$'.l$"$ca!$o% o" .rocedural "or'al$!$es a%d re1u$re'e%!s. • • • • • 2. Cb-ec! 'odel$%(7ob-ec!7or$e%!ed !er's a%d co%ce.!s/ ob-ec!s a%d classes. B. T,e Desi!' .ro*ess )'% its Esse'ti)ls+ e0alua!$%( so"!*are al!er%a!$0es/ s!e.s $% e0alua!$%( a%d .urchas$%( so"!*are .ac:a(es/ ! r a % s $ ! $ o % ! o s + s ! e ' s d e s $ ( % / . r o ! o ! +. $ % ( . U s e r $ % ! e r " a c e / $ % . u ! a % d o u ! . u ! d e s $ ( % / u s e r $ % ! e r " a c e d e s $ ( % . S +s ! e ' s $ ' . l e ' e % ! a ! $ o % 7 a..l$ca!$o% de0elo.'e%!/ s!ruc!ured a..l$ca!$o% de0elo.'e%!/ ob-ec! or$e%!ed a..l$ca!$o% de0elo.'e%!/ !es!$%( !he a..l$ca!$o%/ docu'e%!a!$o%/ 'a%a(e'e%! a..ro0al/ $%s!alla!$o% a%d e0alua!$o%/ !ra$%$%(/ da!a c o % 0 e r s $ o % / s +s ! e ' s s u . . o r ! ? u s e r s u . . o r ! a c ! $ 0 $ ! $ e s / ' a $ % ! e % a % c e a c ! $ 0 $ ! $ e s / s +s ! e ' s o b s o l e s c e % c e . Cross Li$e C#*le A*ti7ities )'% S5ills+ ;ro-ec! a%d .rocess 'a%a(e 'e%! !ech%$1ues/ "ac! "$%d$%( a%d $%"or'a!$o% (a!her$%(/ " e a s $ b $ l $ ! + a % d c o s ! 7 b e % e " $ ! a % a l +s $ s / - o $ % ! a . . l $ c a ! $ o % d e 0 e l o . ' e % ! / $%!er.erso%al s:$lls a%d co''u%$ca!$o%s. References: 4effrey './hitten and 'onnie ".Bentley . Systems 1nalysis and "esign, (ata Mc#ra$ %ill Shelly, #ary +., 0ashman, (homas 4 and ,osen+latt, %arry 4< Systems, 1nalysis and "esign, (homson Kendall and Kendall, Systems 1nalysis and "esign, )%I 'en &ertuc* . Systems 1nalysis and "esign $ith Modern Methods . B5E (ech Satzinger, 4ohn /.4ac*son, ,o+ert B.Burd, Ste-hen ", Systems 1nalysis and "esign in 1 changing $orld, (homson

A.

B.

Reference: • "esai.%.B . Indian Shi--ing )ers-ectives, "elhi, 1nu-am )u+lications, 39II • #overnment of India hand+oo* of Im-ort . E8-ort )rocedures • )aras ,am . E8-ort< /hat, /here and %o$, "elhi, 1nu-am )u+., 399:. • E8-ort Management . Balago-al • E8-ort Im-ort )rocedures . (homas E.4ohnson • Ne$ Im-ort E8-ort )olicy 5 %and+oo* of )rocedures-Na+hi • International (rade 5 E8-ort Management . &rancis 0herunilam

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1.

Ele*ti7e IS 1+ S#ste& A')l#sis )'% Desi!'

(.0
1.

S#ste& A')l# sis Fu'%)&e't)ls )'% t,e Mo%er' S# ste&s A')l# st+ $ % ! r o d u c ! $ o % ! o s + s ! e ' s a % a l +s $ s a % d d e s $ ( % / $ % " o r ' a ! $ o % s +s ! e ' co'.o%e%!s/ !+.es o" bus$%ess $%"or'a!$o% s+s!e's/ or(a%$<a!$o%al s ! r u c ! u r e . S +s ! e ' s d e 0 e l o . ' e % ! ! e c h % $ 1 u e s a % d ! o o l s / ! h e S D E C / ! h e s +s ! e ' s a % a l + s ! . o s $ ! $ o % . I'$or&)tio' ReKuire&e'ts A')l# sis+ s+s!e's .la%%$%(/ .rel$'$%ar + $%0es!$(a!$o%/ !he $'.or!a%ce o" s!ra!e($c .la%%$%(/ a "ra'e *or: "or s +s ! e ' s d e 0 e l o . ' e % ! / $ % " o r ' a ! $ o % s + s ! e ' . r o - e c ! s / e 0 a l u a ! $ o % o " s +s ! e ' s r e 1 u e s ! s / s ! e . s $ % . r e l $ ' $ % a r + $ % 0 e s ! $ ( a ! $ o % . S#ste&s A')l#sis .ro*ess+ re1u$re'e%!s 'odel$%(/ s +s ! e ' d e 0 e l o . ' e % ! ' e ! h o d s / ' o d e l $ % ( ! o o l s a % d ! e c h % $ 1 u e s / s +s ! e ' s re1u$re'e%! chec:l$s!/ "ac!?"$%d$%(/ $%!er0$e*s/ o!her "ac!7"$%d$%( !ech%$1ues/ docu'e%!a!$o%. Da!a a%d .rocess 'odel$%(7DFDs/ da!a d $ c ! $ o % a r +/ . r o c e s s d e s c r $ . ! $ o % ! o o l s / l o ( $ c a l 0 s . . h + s $ c a l ' o d e l s .

Ele*ti7e IS + So$tA )re E'!i'eeri'! M)')!e&e't

T , e . r o % u * t ) ' % t , e . r o * e s s + & % o 0 e r 0 $ e * o " s +s ! e ' e % ( $ % e e r $ % ( / a % a l +s $ s c o % c e . ! s a % d . r $ % c $ . l e s / a % a l +s $ s ' o d e l $ % ( / d e s $ ( % c o % c e . ! s a%d .r$%c$.les/ des$(% 'e!hods/ des$(% "or real !$'e s+s!e 's.

2.

2. So$tA)re Li$e C#*le Mo%els+ So"!*are re1u$re'e%!/ so"!*are des$(%/ co%"$(ura!$o% 'a%a(e 'e%!. A. So$tA)re Metri*s+ So"!*are .rocess a%d .ro-ec! 'e!r$cs/ !ech%$cal 'e!r$cs "or so"!*are. ;ro-ec! .la%%$%( a%d 'a%a(e'e%!> ;ro-ec! 'a%a(e 'e%! co%ce.!s/ .ro-ec! schedul$%( a%d !rac:$%(/ so"!*are .ro-ec! .la%%$%(. B. Ris5 M)')!e&e'tD Fu)lit# Assur)'*e+ Gual$!+ 0er$"$ca!$o% a%d 0alua!$o%/ !es!$%(. 2. O"/e*t Orie'te% Co'*e-ts+ ree%($%eer$%( a%d so"!*are !ools. For'al Me!hods/ So"!*are

A.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

12
References: ,oger S.)ressman< Soft$are Engineering . 1 )ractitioner!s 1--roach . (ata Mc #ra$ %ill . I7 edition. Kieron 0on$ay, Soft$are )ro6ect Management< &rom conce-t to de-loyment, /iley "reamtech )ress Sommerville, Ian< Soft$are Engineering, 1ddison /esley S.1.Kel*ar, Soft$are )ro6ect Management, )%I 0arlo #hezzi, Mehdi 4azayeri, "ino Mandrioli . &undamentals of Soft$are Engineering . )%I I( governance< a managerLs guide to data security and BS JJ99EIS 3JJ99 By 1lan 0alder, Steve /at*ins

• • • • •

(.( Ele*ti7e TTM 1+ Touris& M)')!e&e't
1 Or!)'ise% Tr)7el+ De"$%$%( Tour$s! 6 Tour$s' 0$<> $%bou%d/ ou!bou%d/ do'es!$c/ 'a$%!e%a%ce o" !our$s' .roduc!s/ &l!er%a!$0e !our$s'/ Mass !our$s'/ S.ec$al $%!eres! !our$s'. I t i ' e r ) r # D e 7 e l o - & e ' t + I % ! r o d u c ! $ o % / ' e a % $ % ( a % d d e " $ % $ ! $ o % / ! +. e s o " $ ! $ % e r a r $ e s / h o * ! o d e 0 e l o . a % e " " e c ! $ 0 e $ ! $ % e r a r +/ " u % c ! $ o % s o " ! o u r ' a % a ( e r s a % d . l a % % $ % ( ! o o l s " o r a % $ ! $ % e r a r +. Tour .)*5)!i'! M)')!e&e't+ Co%ce.!/ or$($% a%d de0elo.'e%! o" T o u r . a c : a ( $ % ( / T +. e s o " T o u r / C o ' . o % e % ! o " a S ! a % d a r d ; a c : a ( e Tour/ Fac!ors a""ec!$%( Tour For'ula!$o%/ Tour Des$(%$%( ;rocess/ S$(%$"$ca%ce o" ;ac:a(e Tour/ Tour #rochure. Tr)7el A!e'*# M)r5eti'!+ Mar:e!$%( Co%ce.!/ u%$1ue "ea!ures o" Tra0el Mar:e!$%(/ S$(%$"$ca%ce o" Tra0el &(e%c+ 'ar:e!$%(/ De0elo.$%( a Tour Mar:e!$%( ;la%/ Mar:e!$%( S!ra!e(+ o" I%bou%d 6 Cu!bou%d !ours. T r ) 7 e l F o r & ) l i t i e s i ' I ' % i ) + @ $ s a ? R e 1 u $ r e ' e % ! s ? T +. e s o " 0 $ s a s ? Curre%c+ re(ula!$o%s ? cus!o' "or'al$!$es ? D$""ere%! !+.es o" ! a 4 e s . R e s ! r $ c ! e d a % d ; r o ! e c ! e d a r e a s ? ! +. e s o " r e s ! r $ c ! $ o % s / F e a l ! h Re(ula!$o%s. References: Mar*eting Management for (ravel 5 (ourism . Nelson (hrones Introduction to (ourism 5 %otel Industry . =ulfi*ar, S)" Mill and Morrison, A3992B, (he (ourism System< 1n Introductory (e8t, )rentice %all. 0oo-er, &letcher et al, A399DB, (ourism )rinci-les and )ractices, )itman.

2

(.2
1. 2.

Ele*ti7e IS (+ Da!a Ma%a(e'e%! Tech%$1ues
Da!abase Co%ce.!s/ Sche'as/ Models/ ;roduc!s/ Fea!ures/ CC&D/ CC;S/ CE&;/ CET ;. &rch$!ec!ures/ A

E4!rac!$o%/ Tra%s"or'a!$o% a%d Eoad$%( (ETE)/ ETE Co%ce.!s a%d Tools $% 'ar:e!/ Da!a*arehous$%(/ Da!a M$%$%(/ Da!aMar!/ Da!aS!ora(e Me!hods. #us$%ess I%!ell$(e%ce/ Tools a%d Me!hods. S!ruc!ure/ Des$(%/ De0elo.'e%! a%d Ma%a($%( C o r . o r a ! e I % " o r ' a ! $ o % S +s ! e ' s ( C I S ) . Da!a Secur$!+ Ma%a(e'e%! a%d Co%!rol. References: (he "ata /arehouse E(' (ool*it< )ractical (echniKues for E8tracting, 0leaning +y ,al-h Kim+all and 4oe 0aserta E(' Strategy for the Enter-rise..+y Sandesh #a$ande Business Intelligence< 1 0a-a+ility Maturity Model By "orothy Miller Introduction to Business Intelligence By 4org %artenauer "ata+ase Management< 1n rganizational )ers-ective +y ,ichard (. /atson "ata+ase Systems "esign, Im-lementation, and Management +y )eter ,o+ and 0arlos 0oronel Modern "ata+ase Management A:th EditionB +y &red ,. Mc&adden, 4effrey 1. %offer and Mary B. )rescott "evelo-ing @uality 0om-le8 "ata+ase Systems< )ractices, (echniKues and (echnologies +y Shirley 1. Bec*er Strategic security management< a ris* assessment guide for decision ma*ers By Karim %. 7ellani (he +est damn I( security management +oo* -eriod By Susan Sneda*er Information Security Management $ith I(I', 7olume D By 4acKues 1. 0azemier, )aul ver+ee*, 'ou* )eters

B

A. B. 2. • • • • • • • • • • •

2

• • • •

(.0 Ele*ti7e TTM + E*o Touris&
1. I'tro%u*tio' to E*o Touris&+ De"$%$!$o%/ Co%ce.!/ 8ro*!h 6 ;r$%c$.les E'er($%( Co%ce.!s> Eco 5 rural 5 a(r$ 5 "ar' 5 (ree% 5 *$lder%ess 5 cou%!r+s$de 5 s.ec$al $%!eres! !our$s'.

2. Touris&+ E%0$r o%'e% !al Rele0a%ce, Eco ? !our$s' $% A rd World Cou%!r$es ? ;roble's/ .ros.ec!s "or sus!a$%ab$l$!+ A. Co'*e-t o$ *)rr#i'! *)-)*it#+ Eco ? !our$s' as a *orld *$de .he%o'e%a.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1D
B. Co'*e-t )'% -l)''i'! o$ e*o 4 touris& %esti')tio's+ De0elo.$%( a%d $'.la%!$%( Eco !our$s' (u$del$%es "or *$ld la%ds a%d %e$(hbour$%( co''u%$!$es. • • • • • • • • (heory of 0oo*ery . Krishna 1rora Modem 0oo*ery 7ol-I 5 II . (.E.)hili&ood 5 Beverage Service . 7i6ay "ha$an Managing &ront ffice -erations . Michael ' Kasarana 5 ,ichard Broo*s -erations Management . Stainley )hornco %ouse Kee-ing Manual . Sudhir 1ndre$s Introduction to %os-itality . I 5 II . "ennis &oster Mar*eting of %os-itality . Kotler, Bo$en, Ma*ens.

2. E*o 4 touris& )'% *o&&u'it# %e7 elo-&e't+ Co%"ere%ce/ co%0e%!$o% 6 declara!$o% rela!ed !o e%0$ro%'e%!s References: • #lo+al Eco (ourism . )ra+has 0handra . Kanis*ha )u+lication • 0odes . )rotocol 5 0harter • International Eco (ourism Environment . )ro+has 0handra . Kanis*ha )u+lication • (ravel 5 (ourism . 0ottman . 7N, • (ourism System . Indtroductory (e8t . Mi* 5 Morrivon • (ourism 5 Sustaina+ility . Mo$forth . ,outh Udge

(.( Ele*ti7e 1CM 1+ Co&&u'it# 1e)lt,D E-i%e&iolo!# & .o-ul)tio' M)')!e&e't
1. E-i%e&iolo!#+ Mea%$%( 6 Sco.e/ Models a%d "ac!ors assoc$a!ed *$!h heal!h a%d d$seases, Feal!h s!a!$s!$cs a%d heal!h $%d$ca!or, Morb$d$!+/ Mor!al$!+> Da!a sources/ collec!$o%/ a%al+s$s a%d uses. 1e)lt, I'$or&)tio' S#ste&+ Use o" co'.u!ers/ .r$'ar+ heal!h care a%d co''u%$!+ .ar!$c$.a!$o% Or!)'is)tio')l )s-e*ts o$ * o & & u ' i t # , e ) l t , + C l $ % $ c a l c a r e , . h +s $ c a l a s . e c ! s o " c o ' ' u % $ ! + h e a l ! h , ; s +c h o l o ( $ c a l a s . e c ! s o " c o ' ' u % $ ! + h e a l ! h . S-e*i)l )s-e*ts o$ *o &&u'it# ,e)lt,L Dru(s/ alcohol$s' e!c/ .re0e%!$0e a%d .ro'o!$0e heal!h care. .o-ul)tio' 'a%a(e 'e%!. • • • • • • • References: 1+elin (.Brzens*i.=.4 and 0arstairs.7.", Measurement in health -romotion and -rotection, 39IJ, /% 0o-enhagen. 1lderson.M, 1n introduction to e-idemiology, 2 nd ed.39ID, MacMillan, 'ondon #reen.'./ and 1nderson.0.', 0ommunity %ealth, : th ed. 39IH. (imes Mirror Mos+y, St.'uios. %ill.1.B, 1 short te8t+oo*s of medical statistics, 39IG UNI +oo*s. 4olly.K.#, &amily -lanning in India 39H9-IG< 1 district level study, 39IH, %industan, "elhi. Mc#arthy Mar*, E-idemiology and -olicies for health -lanning, 39ID. )ollard.1.% etc, "emo gra-hic techniKues, 39I3, )ergamon, 8ford. -oli*#+ ;la%%$%( a%d

(.2 Ele*ti7e TTM (+ 1os-it)lit# M)')!e&e't
1. Touris& & A**o&&o%)tio'+ I%!roduc!$o% ! o h o ! e l s / & c c o ' ' o d a ! $ o % I % d u s ! r +/ T +. e s / E 0 o l u ! $ o % o " l o d ( $ % ( $ % d u s ! r +/ N e e d / I ' . o r ! a % c e / r o l e o " h o ! e l s / F F R & I / S ! a r F o ! e l s a % d class$"$ca!$o%. I%!er%a!$o%al Sce%ar$os a%d !re%ds. 1otel I'%ustr# i' I'%i)+ E0olu!$o%/ D$""ere%! (rou.s o" ho!els $% I%d$a/ Fo!el 8rou.s ITDC ? role/ $'.or!a%ce/ &SFC9& (r ou./ WEECCME (r ou./ Ta- 8rou. ? role $% I%d$a% Tour$s' Fro't O$$i*e M)')!e&e't & 1ouse Iee-i'!+ I%!roduc!$o% !o Fro%! C""$ce De.ar!'e%!/ &d0a%!a(es/ F o r ' a l $ ! $ e s a % d " o r ' a ! s / ! +. e s o " r o o ' s a % d . l a % s . C r ( a % $ < a ! $ o % char! a%d du!$es a%d res.o%s$b$l$!$es/ Gual$!$es o" a "ro%!7o""$ce s!a"" ? I%!roduc!$o% !o Fouse:ee.$%(/ $'.or!a%ce o" house :ee.$%( de.ar!'e%!/ Cr(a%$<a!$o%al char! a%d !he du!$es a%d res.o%s$b$l$!$es. Clea%$%( ? d$""ere%! e1u$.'e%!s 6 a(e%!s/ Da$l+ rou!$%e s+s!e's/ E a u % d r +/ E $ % e % 6 U % $ " o r ' / I % ! e r $ o r D e c o r a ! $ o % 6 " a c $ l $ ! $ e s / S . e c $ a l decora!$o%s. Foo% & Be7er)!e Ser7i*e+ I%!roduc$%( !o " o o d 6 b e 0 e r a ( e s e r 0 $ c e / ! +. e s o " s e r 0 $ c e s / o r ( a % $ < a ! $ o % a l c h a r ! s a%d du!$es/ Me%us/ Idea abou! #e 0era(es ? &lcohol$c 6 No% & l c o h o l $ c . F o o d ; r o d u c ! $ o % ? I % ! r o d u c ! $ o % / F $ e r a r c h +/ I d e a a b o u ! d$""ere%! cu$s$%es ? %a!$o%al a%d $%!er%a!$o%al/ s.ec$"$c 'e%us accord$%( !o "es!$0als 6 o!her "ac$l$!$es. M)r5eti'! o$ 1otels+ Mea%$%( a%d co%ce.! o" Fos.$!al$!+ Mar:e!$%( ? $'.or!a%ce 6 $!s "u!ure/ 8rea! Eeaders $% hos.$!al$!+ ? Ells*or!h S!a!ler/ Ral.h F$!</ H.W$llard Marr$o!. Mar:e!$%( co%ce.!/ Mar:e!$%( M$4/ Fo!el Mar:e! a%d %e* !re%ds. References:

2. A.

2.

A.

B.

2.

B.

2.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1=
1. S#ste&s )')l# sis )'% s# ste&s %#')&i*s i' ,e)lt, * ) r e + F e a l ! h s +s ! e ' s > C h a r a c ! e r $ s ! $ c s / . l a % % $ % ( ' e ! h o d o l o ( $ e s / (oals a%d "u%c!$o%s. Str)te!i* &)')!e&e't i' ,e)lt, *)reL Gua%!$!a!$0e " o u % d a ! $ o % s o " h e a l ! h s e r 0 $ c e s ' a % a ( e ' e % ! , F e a l ! h s +s ! e ' s research> Uses a%d a..l$ca!$o%s. Met,o%olo!ies+ E0alua!$o% 'e!hodolo(+ "or 'o%$!or$%( !he .er"or'a%ce a%d %eeds $% heal!h ser0$ces. O-er)tio')l -l)''i'! )'% &)')!e&e't issues ,e)lt, *)re+ Feal!h care dec$s$o% 'a:$%( "or 'e(a .roble 's. i'

(.0 Ele*ti7e 1CM + 1e)lt, C)re )'% So*i)l .oli*#
1. 2. S o * i ) l B e l $ ) r e + S o c $ a l . o l $ c +/ h e a l ! h c a r e a % d s o c $ a l d e 0 e l o . ' e % ! , . u b l $ c a % d s o c $ a l . o l $ c +. A--ro)*,es to )')l#sis+ Resources/ s!ruc!ure a%d or(a%$<a!$o%s, "ac!ors $% soc$al .ol$c+, S$!ua!$o%al/ s!ruc!ural/ $dealo($cal a%d e%0$ro%'e%!al. 1e)lt, -oli*# $or&ul)tio'+ Fac!ors/ de!er'$%a%!s a%d o!her sec!oral $ssues, Na!$o%al heal!h .ol$c+> Re0$e* o" d$""ere%! co''$!!ees. Distri"utio' o$ ,e)lt, ser7i*es i' I'%i)L D$s.ar$!$es, Feal!h . o l $ c +, I % . u ! / C u ! . u ! a % d . e r " o r ' a % c e . Role o$ -ri7)te )'% 7olu't)r# !rou-s+ Role o" %a!$o%al a%d $ % ! e r % a ! $ o % a l a ( e % c $ e s , F e a l ! h a % d s o c $ a l . o l $ c +, I % ! e r % a ! $ o % a l .ers.ec!$0e, Feal!h .ol$c+ !he d$sad0a%!a(ed. References: 0hatterice, Meera, Im-lementing %ealth )olicy, 39II, Manohar, Ne$ "elhi. 0hristianson.4.B and Mamor.(.,, %ealth 0are )olicy< 1 -olitical Economya--roach, 39I2 Sage, 'ondon. "6un*anovic.7 and Mach.E.) ed, 1lternative 1--roaches to Meeting Basic %ealth Needs in "evelo-ing 0ountries, 39J:, /% , #eneva. 'ee Kenneth and Mills. 1nne, )olicy Ma*ing and )lanning in %ealth Sector, 39IJ, 8ford University )ress, 8ford. 'eichter.%.M, 1 com-arative a--roach to -olicy analysis< %ealth care -olicies in four nations, 39J9, 0am+ridge University )ress, 0am+ridge. )arsten.#, )lanners, )olitics and %ealth Services, 39I;, 0room %elm, 'ondon. ,oemer.M.I, 0om-arative National )olicies on %ealth 0are, 39JJ, Mareel "e**er, Ne$ Cor*.

2.

A. B. 2.

A. B. 2.

• • • •

• • • • • •

A--ro)*,esL Co%!e '.orar+ !re%ds $% heal!h care, F e a l ! h M a % . o * e r . o l $ c +/ . l a % % $ % ( a % d ' a % a ( e ' e % ! , ; r o - e c ! 'a%a(e 'e%! $% Feal!h care. References: &errer.%.) ed, (he %ealth Services 1dministration ,esearch and Management, 39J2, Butter$orths, 'ondon. %odgetts.,.M and 0ascio.".M, Modern %ealth 0are 1dministration, 39ID, 1cademic )ress, Ne$ Cor*. %om+y.) etc, #uidelines for %ealth Man-o$er )lanning, 39I3, /% , #eneva. %yman, %er+ert.%, %ealth )lanning< 1 systems a--roach, 2 nd ed., 39I2. 1s-en, ,oc*ville. Indian 0ouncil of Medical ,esearch, National 0onference on Evaluation of )rimary health care -rogrammes, 39I;, I0MS, Ne$ "elhi.





(.( Ele*ti7e SBM&E 1+ Go7er'&e't Busi'ess I'ter$)*e
1. S!a!e ;ar!$c$.a!$o% $% #us$%ess/ $%!erac!$o% be!*ee% 8o0er%'e%!/ #us$%ess a%d d$""ere%! cha'bers o" C o ' ' e r c e a % d I % d u s ! r + $ % I % d $ a , ; u b l $ c D $ s ! r $ b u ! $ o % S +s ! e ' , 8o0er%'e%! Co%!rol o0er .r$ce a%d d$s!r$bu!$o%. Co%su'er ;ro!ec!$o% &c! (C;&) a%d !he role o" 0olu%!ar+ or(a%$<a!$o%s $% ;ro!ec!$%( Co%su'er)s R$(h!s, I%dus!r$al .ol$c+ resolu!$o%/ %e* $%dus!r$al .ol$c+ o" !he 8o0er%'e%!. Co%ce%!ra!$o% o" Eco%o'$c ;o*er> Role o" Mul!$%a!$o%als/ Fore$(% Ca.$!al a%d Fore$(% collabora!$o%s. I % d $ a % ; l a % % $ % ( S +s ! e ' > 8 o 0 e r % ' e % ! ;ol$c+ co%cer%$%( de0elo.'e%! o" bac:*ard areas5re($o%s, 8o0er%'e%! .ol$c+ *$!h re(ard !o e4.or! .ro'o!$o% a%d $'.or!

2.

A.

(.2 Ele*ti7e 1CM (+ 1e)lt, S#ste&s M)')!e&e't

B.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1K
subs!$!u!$o%, Co%!roller o" ca.$!al $ssues. 8o0er%'e%!)s .ol$c+ *$!h re(ard !o s'all scale $%dus!r$es. The res.o%s$b$l$!$es o" !he #us$%ess as *ell as !he 8o0er%'e%! !o .ro!ec! !he E%0$ro%'e%!, 8o0er%'e%! cleara%ce "or es!abl$sh$%( a %e* e%!er.r$se.

2.

References:
• • • • 0herunilam &rancis, Business and #overnment. I th ed. Bom+ay, %imalaya, 399: "asgu-ta 1. and Sengu-ta.N, #overnment and Business, Ne$ "elhi, 7i*as, 39IJ Marathe, Sharad S. ,egulation and "evelo-ment, Ne$ "elhi, Sage, 39IH (rivedi.M.', #overnment and Business, Bom+ay, Multitech, 39I;

(.2 Ele*ti7e SBM&E (+ Fi')'*i'! o$ S&)ll Busi'ess
1. 2. A. F$%a%c$al Ma%a(e'e%! $% s'all $%dus!r$es, "$%a%c$al %eeds o" s'all b u s $ % e s s ? ! +. e s o " c a . $ ! a l r e 1 u $ r e ' e % ! s . Cash Ma%a(e 'e%! .roble's> sources o" "$%a%ce "or s'all bus$%ess $% I%d$a, I%d$(e%ous ba%:ers/ .ubl$c de.os$!s. S!a!e F$%a%ce cor.ora!$o%s/ I%dus!r$al Co7o.era!$0es ? ade1uac + a%d a..ro.r$a!e%ess o" "u%ds "ro' ba%:$%( a%d %o%7ba%:$%( "$%a%c$al $%!er'ed$ar$es. Mo%e!ar + .ol$c+ o" !he Reser0e #a%: o" I%d$a "or s'all bus$%ess, F$%a%c$al &ss$s!a%ce "ro' !he ce%!ral a%d s!a!e 8o0er%'e%!s. S'all scale $%dus!r$es a%d "$%a%c$al alloca!$o% a%d u!$l$<a!$o% u%der " $ 0 e +e a r . l a % s ? a c r $ ! $ c a l a . . r a $ s a l . References: Bhalla.K.K, &inancial Management and )olicy, 2 nd ed., Ne$ "elhi, 1nmol 399I. Bhattacharya.0.0, )u+lic Sector Enter-rises in India, 1llaha+ad, Kita+ Mahal, 399;. "esai, 7asant, Small Scale Industries and Entre-reneurshi-, Bom+ay, %imalaya, 399:. )ic*le %al B and 1+raham6on, ,oyee.', Small Business Management :th ed., Ne$ Cor*, 4ohn /iley, 399;. Schumacher.E.&, Small is Beautiful, Ne$ "elhi, ,u-a, 399;. Staley.E and Morsey.,, Small Scale industries in the develo-ing countries, Ne$ Cor*, Mc#ra$ %ill. 7 e - a , , a m . N , % o $ t o s u c c e s s i n S m a l l $ % d u s ! r +/ N e * D e l h $ / @ $ : a s / 1JKB.

(.0 Ele*ti7e SBM&E

+ S&)ll Busi'ess M)r5eti'!

B. 2.

1. #as$s "or co'.e!$!$o%, S!ruc!ural &%al+s$s o" I%dus!r$es, 8e%er$c c o ' . e ! $ ! $ 0 e s ! r a ! e ( $ e s , " r a ' e * o r : " o r c o ' . e ! $ ! $ o % a % a l +s $ s , ' a r : e ! s$(%als, co'.e!$!$0e 'o0es. 2 . T e c h % o l o ( + o " c o ' . e ! $ ! $ 0 e a d 0 a % ! a ( e , s ! r a ! e ( + ! o * a r d s b u +e r s a % d su..l$ers, s!ra!e($c (rou.s *$!h$% $%dus!r$es. A. Co'.e!$!$0e s!ra!e(+ $% decl$%$%( $%dus!r$es, co'.e!$!$0e s!ra!e(+ $% (lobal $%dus!r$es. B. S!ra!e($c a%al+s$s o" $%!e(ra!$o% ca.ac$!+ e4.a%s$o%, s!ra!e($es o" e%!er$%( $%!o %e* bus$%ess. 2. ;or!"ol$o !ech%$1ues $% co'.e!$!or a%al+s$s, !ech%$1ues o" co%duc!$%( $%dus!r+ a%al+s$s. • • • • • • • References: 1l+er Kenneth.4, (he Strategic Management %and+oo*, Ne$ Cor*, Mc#ra$ %ill, 39ID 1llio ,o+ert.4, (he )ractical StrategistF Business and 0or-orate Strategy in the 399;s, 0alifornia, Ballinger 39II. 1nsoff %.I, Im-lanting Strategic Management, Engle$ood 0liffs, )rentice %all Inc. 39IG. %arnel, gary and )rahlad, 0.K., 0om-leting for the future. Boston, %arvard Business School )ress, 399G. %a8.1.0 and Ma6lyf, N.S.,eadings in Strategic Management, 0am+ridge, Ballinger, 39IG. )orter, Michael.E, 0om-etitive advantage, Ne$ Cor*, &ree )ress, 39I:. Stal*, #eorge, 0om-eting 1gainst (ime, Ne$ Cor*, &ree )ress, 399;.

• • • • • • •

(.( Ele*ti7e R&SCM 1+ Su--l# C,)i' M)')!e&e't
1. I'tro%u*tio' to Su--l# C,)i' M)')!e &e't + Co%ce.!/ Cb-ec!$0es a%d "u%c!$o% o" SCM/ co%ce.!ual "ra'e*or: o" S C M / s u . . l + c h a $ % s ! r a ! e ( +/ o . e r a ! $ % ( ' o d e l " o r s u . . l + c h a $ % . Ma%a($%( !he E4!er%al a%d $%!er%al su..l+ cha$%. ;roble's o" Glo")l Su--l# C,)i' co'.le4$!+ co%"ro%!$%( su..l+ M)')!e&e't+ EDI/ cha$% Ma%a(e'e%!/

2.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

1J
R e 0 e r s e S u . . l + C h a $ % . @ a l u e c h a $ % a % d 0 a l u e d e l $ 0 e r + s +s ! e ' s " o r SCM. Cr(a%$<a!$o% Des$(% a%d Ma%a(e 'e%! o" su..l+ cha$%. A. sourc$%( 7 $ssues/ Ma%a(e 'e%! $% Su..l+ SC/ I%0e%!or+ .ol$c$es/ $%0e%!or+ as a% ele'e%! B. Sour*i'!+ Sourc$%( o" 'a!er$al/ 8lobal ;roble's. 8rou. ;urchas$%(/ I%0e%!or+ cha$%> Role a%d $'.or!a%ce o" $%0e%!or+ $% HIT / @MI. Role o" S!ores 'a%a(e 'e%! $% SC/ o" cus!o'er ser0$ce. ;la%%$%( a%d Co%!r ol> #as$c "u%c!$o%s o" ;roduc!$o% ;la%%$%( a%d C o % ! r o l / ; r o d u c ! $ o % C +c l e 7 c h a r a c ! e r $ s ! $ c s o " . r o c e s s ! e c h % o l o ( $ e s . 2. Co%!r ol o" .roduc!$o% o.era!$o%s> ;la%! Ca.ac$!+ a%d E$%e #ala%c$%(. ; l a % ! l a + o u ! 7 d $ " " e r e % ! ! +. e s o " l a +o u ! s . E o c a ! $ o % a % d ! h e " a c ! o r s $%"lue%c$%( loca!$o%. Ma$%!e%a%ce Ma%a(e'e%!> Cb-ec!$0es ? Fa$lure Co%ce.!/ Rel$ab$l$!+/ ;re0e%!$0e a%d #rea:do*% 'a$%!e%a%ce/ Re.lace'e%! .ol$c$es. A. S!ra!e(+ 6 C.era!$o%s> & "ra'e*or: "or o.era!$o%s s!ra!e(+ . Tradeo""s/ .roduc!$0$!+ 6 co'.e!$!$o% .;rocess$%( Ne!*or: S!ra!e($es7 Ca.ac$!+ a%d real asse! $%0es!'e%!/ Ca.ac$!+ T$'$%( a%d Fle4$b$l$!+ R$s: Ma%a(e'e%! a%d C.era!$o%al Fed($%(. B. Su..l$er 6 Cus!o'er S!ra!e($es> Cu!sourc$%( 0s. I%!e(ra!$o%/ ;urchas$%( Su..l+ Ma%a(e'e%!/ Des$(%$%( co%!rac!s 6 .r$c$%(, Mass cus!o'$<ed ser0$ce/ T$'el+ ser0$ce 6 $%ce%!$0e '(!/ Re0e%ue 'a%a(e 'e%! 2. Eear%$%( 6 8ro*!h S!ra!e($es + 8lobal s!a%dard$<a!$o%5 au!o'a!$o%/ E ' . l o +e e c o ' . e ! e % c $ e s 6 c u l ! u r e / E e a r % $ % ( 6 . r o c e s s $ ' . r o 0 e ' e % ! / co'.e!$%( !hrou(h lear%$%( a%d $%%o0a!$o%s Reference: • -erations Management, Stevenson 4. /illiam, 2;;J, 9th Edition, (M%. • -erations Management strategy and analysis, 'ee 4. *ra6e$s*i and 'arry ).,itzman, 2;;J, 9th Edition, )earson • -erations Strategy +y Slac* and 'e$is. )rentice %all, 2;;D. • Manufacturing Strategy +y %ill. Ir$in Mc#ra$-%ill, 2;;;. • Manufacturing Strategy< %o$ to formulate and im-lement a $inning -lan +y Milten+urg. )roductivity )ress, 399:. • ,estoring our com-etitive edge< com-eting through manufacturing +y %ayes and /heel$right. 4ohn /iley 5 Sons, 39IG. • -erations Strategy +y "avid #arvin. )rentice %all, 3992 • Balanced Sourcing +y 'aseter. 4ossey-Bass )u+lishers, 399I.

Str)te!i* Issues i' Su--l# C,)i's+ Eea% Ma%u"ac!ur$%(/ S!ra!e($c ;ar!%ersh$.s/ &ll$a%ces/ a%d Collabora!$0e ad0a%!a(e. S!ra!e($c rela!$o%sh$.s $% ? lo($s!$cs/ Fa%dl$%( s+s!e's a%d e1u$.'e%!/ S!ores 'a%a(e'e%!. #es! .rac!$ce a%d #e%ch 'ar:$%(/ Re7e%($%eer$%( o" su..l+ cha$%. Ret)ili'! )'% su--l# *,)i' I'ter$)*e+ Re!a$l su..l+ cha$% 'a%a(e 'e%!/ Tra%s.or!a!$o% a%d $%0e%!or+ $% re!a$l SC/ Cha%%el des$(% a%d 'a%a(e'e%!/ Role o" ;ac:a($%( a%d Re.ac:a($%( $% Re!a$l bus$%ess/ Cus!o'er led bus$%ess/ Cus!o'er "ocus $% Su..l+ Cha$%/ Co'.la$%! Fa%dl$%(/ de0elo.$%( cus!o'er ser0$ce s!ra!e(+/ RFID a%d #ar cod$%(. Reference: Mohanty, ,.) and "eshmu*h, S.#, 2;;:,. Su--ly 0hain Management (heory and -ractices, Biztantra. Sunil 0ho-ra 5 Meindl)eter, 2;;D, Su--ly 0hain Management strategy, -lanning and o-eration, Drd Edition, )earson Education E )%I. 1lte*ar, 7. ,ahul, 2;;:, Su--ly 0hain Management, )%I. )ierre "avid, 2;;D, International 'ogistics, Biztantra. 4oel "./isner, #. Keong 'eong and Keah-0hoon (an, 2;;:, )rinci-les of Su--ly 0hain Management 1 +alanced 1--roach, (homson. ,onaKld %. Ballou, 2;;G, Business 'ogisticsE Su--ly 0hain Management, )earson education, :th Edition. 0oyle, 4.4., Bardi E.4. 5 4ohn 'angley.0, 2;;H, (he Management of Business 'ogistics- 1 su--ly 0hain )ers-ective (homson, Jth Edition. B.S.Sahay, 2;;G, Su--ly 0hain Management for #lo+al 0om-etitiveness, Macmillan India 'td, 2nd Edition. Metzer, 2;;:, MSu--ly 0hain ManagementN, ,es-onse.

2.

• • • • • • • • •

(.2 Ele*ti7e R&SCMJ(+ Ser7i*es & Ret)il M)r5eti'!
1. Ser0$ce> Co%ce.!s/ Sco.e o" Ser0$ces. 8oods7Ser0$ces co%!$%uu'. BIs o" Ser0$ces 8oods a%d Ser0$ces Ca!e(or$<a!$o%. I%dus!r$al Ser0$ces. Se('e%!a!$o% !ar(e! Mar:e!$%( a%d .os$!$o%$%(/ Cus!o'er e4.ec!a!$o%s a%d .erce.!$o%s o" ser0$ces. Ser0$ce 'ar:e!$%( M$4> ;roduc!/ ;r$c$%(/ ;lace/ ;ro'o!$o%/ ;eo.le/ ;h+s$cal e0$de%ce a%d .rocess. D$'e%s$o%s o" Ser0$ce Gual$!+/ M e a s u r $ % ( s e r 0 $ c e G u a l $ ! +. S!ra!e($es "or Mar:e!$%(> C0er0$e*/ s!ra!e($es "or deal$%( *$!h $ % ! a % ( $ b $ l $ ! +/ $ % 0 e % ! o r +/ $ % c o % s $ s ! e % c + a % d $ % s e . a r a b $ l $ ! +. # u $ l d $ % (

(.0 Ele*ti7e R&SCM + O-er)tio's Str)te!#
1. I%!roduc!$o% !o C.era!$o%s Ma%a(e 'e%!> Role o" C.era!$o%s M a % a ( e ' e % ! $ % ! o ! a l ' a % a ( e ' e % ! S +s ! e ' 7 I % ! e r " a c e b e ! * e e % ! h e o . e r a ! $ o % s + s ! e ' s a % d s +s ! e ' s o " o ! h e r " u % c ! $ o % a l a r e a s . ; r o d u c ! $ o %

2.

A.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

20
cus!o'er Rela!$o%sh$. !hrou(h Se('e%!a!$o% a%d re!e%!$o% s!ra!e($es. Ser0$ce Mar:e!$%( Tr$a%(le7 E4!er%al Mar:e!$%(/ I%!er%al Mar:e!$%(/ Rela!$o%sh$. Mar:e!$%( a%d I%!erac!$0e Mar:e!$%(. B. I % ! r o d u c ! $ o % ! o R e ! a $ l $ % ( > T +. e s / F r a % c h $ s $ % ( $ % r e ! a $ l / T e c h % o l o ( + $ % re!a$l/ Fac!ors a""ec!$%( re!a$l/ Re!a$l$%( .rocess. Re!a$l$%( $% I%d$a a%d e'er($%( !re%ds a%d ;ol$c + $'.era!$0es. Mercha%d$se 'a%a(e 'e%!> Sources o" 'ercha%d$se/ Eo($s!$c Ma%a(e 'e%!/ Ca!e(or+ Ma%a(e 'e%!/ S!ore Ea+ou!/ Des$(% a%d @$sual Mercha%d$s$%(/ Re!a$l$%( S!ra!e(+ a%d Cus!o'er Ser0$ce. Reference: %offman, 2;;J, MServices Mar*etingN, (homson. 'oveloc*, 0hatter6ee, 2;;H, Services Mar*eting )eo-le, (echnology Strategy, :th edition, )earson Education. "avid #il+ert, 2;;D, ,etail Mar*eting Management, 2nd edition, )earson Education. =eithaml 7alorie 1. and Bitner Mary , 2;;;, Services Mar*eting (M%. ,am-al M.K. and #u-ta S.', 2;;;, Service Mar*eting, 0once-ts, a--lication and cases, #algotia )u+lishing 0om-any, Ne$ "elhi. 'evy 5 /eitz, 2;;:, ,etailing, (M% 1 4 'am+a, 2;;H, (he 1rt of ,etailing, (M% )atric* M. "unne and ,o+ert &. 'usch ,2;;:, ,etailing, (homson 'earning &ernie 5 S-ar*s, 2;;:, 'ogistics 5 ,etail Management, 7iva Boo*s #ilmore , 2;;:, Services mar*eting and Management, ,es-onse Boo*s #ronroos, 2;;:, Services Management 5 Mar*eting, 4ohn /iley 0ullen 5 Ne$man, 2;;J, M,etailing, environment and o-erationsN, (homson.

(.0 Ele*ti7e B&IJ + I'7est&e't B)'5i'! & Mer*,)'t B)'5i'!
1. 2. A. . B. 2. Na!ure o" I%0es!'e%! #a%:s 6 Mercha%! #a%:s/ Co%0er(e%ce $% ba%:$%( Re(ula!or+ $ssues co%cer%$%( I%0es!'e%! 6 Mercha%!s #a%:s Ma%a(e 'e%! o" N#FC)s /re(ula!or+ $ssues #a%:$%( ser0$ces 6 soc$al $%clus$o% & % a l +s $ s o " s u b . r $ ' e c r $ s $ s o " 2 0 0 = $ % ! h e U S a % d $ ! s $ ' . l $ c a ! $ o % s "or I%d$a.

2.

• • • • • • • • • • • • •

(.2 Ele*ti7e B&I J(+ Cor-or)te B)'5i'! & Ret)il B)'5i'!
1. 2. I%!roduc!$o% !o .roduc!s 6 ser0$ces o""ered b+ co''erc$al ba%:s. C o ' ' e r c $ a l # a % : c r e d $ ! ! o I % d u s ! r +> T +. e s o " " a c $ l $ ! $ e s / T e r ' l o a % / u % d e r * r $ ! $ % ( / * o r : $ % ( c a . $ ! a l c r e d $ ! / l o a % s +% d $ c a ! $ o % / b r $ d ( e "$%a%ce/ 'e<<a%$%e "$%a%ce e!c. Co''erc$al ba%: cred$! !o 0e%!ure ca.$!al "$r's /0alua!$o% 6 r$s: 'a%a(e 'e%! T +. e s o " R e ! a $ l . r o d u c ! s > C o % s u ' e r l o a % s / & u ! o l o a % s / F o ' e l o a % s e!c. & ( r $ c u l ! u r a l l o a % s ? T +. e s o " l o a % s 6 $ s s u e s $ % r $ s : ' a % a ( e ' e % ! .

A. B. 2.

(.( Ele*ti7e B&I J1+ L)A & .r)*ti*e o$ B)'5i'!
1. 2. A. B. 2. #a%:$%( a%d Re(ula!$o% ac! o" 1JBJ & % a l +s $ s o " F $ % a % c $ a l s ! a ! e ' e % ! s o " # a % : s #asel Nor's 6 $ssues $% $'.le'e%!a!$o% $% I%d$a Ma%a(e 'e%! o" #a%:s ? N;& a%d S&RF&ESI &c! Ma%a(e 'e%! o" R$s: $% ba%:s ? @&R 'odel/ case s!ud$es o" rece%! ba%: "a$lures $% I%d$a.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

21 0. Ele*ti7e M)')!e&e't
1.

MM

0+

.ro%u*t

)'%

Br)'%

FOURT1 SEMESTER

0.1 Str)te!i* M)')!e&e't
1. S t r ) t e ! i * M ) ' ) ! e & e ' t + I % ! r o d u c ! $ o % / E l e ' e % ! s o " a s ! r a ! e ( +/ Sources o" bus$%ess s!ra!e($es/ Fac!ors !ha! sha.e cor.ora!e s!ra!e($es/ Cor.ora!e s!ruc!ure $% I%d$a/ De0elo.$%( cor.ora!e @$s$o%/ M$ss$o%/ 8oals a%d Cb-ec!$0es. I'%ustr# )'% Co&-etiti7e A')l# sis+ I%!er%al/ E4!er%al/ Do'es!$c a%d 8lobal e%0$ro%'e%!/ E%0$ro%'e%!al sca%%$%( !ech%$1ues/ & % a l +s $ s o " e c o % o ' $ c / E e ( a l c o ' . e ! $ ! $ 0 e c a . a b $ l $ ! $ e s a % d d r $ 0 $ % ( "orces/ Ide%!$"$ca!$o% o" bus$%ess o..or!u%$!$es a%d Co'.e!$!$0e ad0a%!a(e. 2.

I'tro%u*tio' to .ro%u*t M)')!e&e't+ #as$c co%ce.!s o" .roduc!, Class$"$ca!$o% o" .roduc!, ;roduc! '$4 a%d l$%e dec$s$o%s, 8ro*!h s!ra!e($es "or FMC8, Cr(a%$<$%( "or .roduc! 'a%a(e'e%!. ;roduc! 'ar:e! s!ra!e($es "or leaders/ challe%(ers a%d "ollo*ers. NeA .ro%u*t .l)''i'! )'% De7elo-&e't+ Cr(a%$<$%( "or %e* .roduc!/ Ne* .roduc! de0elo.'e%! .rocess/ Eau%ch s!ra!e(+/ Reaso%s "or %e* .roduc! "a$lures/ Co%su'er ado.!$o% .rocess/ ; r o d u c ! l $ " e c +c l e c o % c e . ! s . M)r5eti'! .l)''i'!+ ;la%%$%( .rocess/ Co'.o%e%!s o" 'ar:e!$%( . l a % ? C o ' . e ! $ ! $ o % a % a l +s $ s / ; r o d u c ! c a ! e ( o r + a ! ! r a c ! $ 0 e % e s s a % a l +s $ s / C u s ! o ' e r a % a l +s $ s a % d C o ' . e ! $ ! o r a % a l +s $ s . S e ( ' e % ! $ % ( ? Tar(e!$%( ? ;os$!$o%$%( (ST;) ? #as$s "or se('e%!a!$o%/ D$""ere%!$a!$o% a%d .os$!$o%$%(/ Tech%$1ues o" (ood .os$!$o%$%(/ ;r$c$%( a%d cha%%el 'a%a(e'e%! s!ra!e(+. Br)'%s )'% Br)'% M)')!e&e't+ Cus!o'er based bra%d e1u$!+ ? bra%d .os$!$o%$%( a%d 0alues ? choos$%( bra%d ele'e%!s !o bu$ld bra%d e1u$!+. Desi!'i'! M)r5eti'! -ro!r)&s to "uil% "r)'% eKuit#+ Measur$%( sources o" bra%d e1u$!+ ? des$(% a%d $'.le'e%!$%( bra%d$%( s!ra!e($es ? 'a%a($%( bra%d o0er !$'e . References:

2.

A.

A. Gr)'% Str)te!ies+ E4.a%s$o%/ Re!re%ch'e%!/ S!ab$l$!+/ Co%(lo'era!e s!ra!e($es a%d !he$r 0ar$a%!s/ Mer(ers a%d &c1u$s$!$o%s/ D$0ers$"$ca!$o%/ D$s7$%0es!'e%! !ur% arou%d a%d Co'.e!$!$0e s!ra!e($es "or do'es!$c a%d (lobal bus$%ess. B. Str)te!i* C,oi*e M)5i'!+ Fac!ors !ha! de!er'$%es s!ra!e($c cho$ce ? Cor.ora!e .re"ere%ce/ Ma%a(er$al .h$loso.h+ a%d .o*er rela!$o%s/ Soc$al res.o%s$b$l$!+/ Cor.ora!e (o0er%a%ce a%d e!h$cs. 2. Str)te!# I&-le &e't)tio' )'% E7 )lu)tio'+ For'ula!$%( bus$%ess le0el s!ra!e($es/ Far'o%$<a!$o% o" ac!$0$!$es/ Resource alloca!$o%/ Eeadersh$./ Co''u%$ca!$o% a%d beha0$oural $'.le'e%!a!$o%/ S!ra!e($c e0alua!$o%/ Esse%!$al "ea!ures o" s!ra!e($c cor.ora!e e 0 a l u a ! $ o % s +s ! e ' s . References: Strategy and Structure . 1lfred 0.0handler Strategic Management . 1le8 Miller and Ir$in 0om-etitive 1dvantages< 0reating and Sustaining, Su-erior )erformance .Michael E. )orter 0om-eting for the future . )rahlad and %ammel (he &uture of 0om-etition . )rahlad and 7en*ataraman 0rafting and e8ecuting Strategy . 1urthor 1. (hom-son and others (he 1rt of Strategy . 1vinash K."i8it and Barry 4.Nale+uff

B.

2.

• • • • • • • •

• • • • • • •

)roduct Management . "onald ,. 'ehman, ,ussel S. /inner and Strategic Brand Management - Kevin '.Keller (he Brand Management 0hec*list . Bra+ 7anau*en and Managing Indian Brands . ,amesh Kumar 1--lication E8ercises in Mar*eting . ,amesh Kumar Brands 5 Branding +y (he Economist Strategic Brand Management +y 4ean Noel Ka-ferer Building, Measuring, and Managing Brand EKuity +y Kevin '.Keller %and+oo* of ne$ -roduct management . 0hristo-her %.'uch

0.( Ele*ti7e M)')!e&e't

MM

2+

Busi'ess

M)r5eti'!

1. T,e N)ture o$ Busi'ess M)r5eti'!+ bus$%ess a%d co%su'er .roduc!s/ #as$s "or class$"$ca!$o%/ D$""ere%ce be!*ee% bus$%ess a%d co%su'er 'ar:e!$%(/ #us$%ess 'ar:e!$%( $% (lobal co%!e4!/ Class$"$ca!$o% o" bus$%ess co%su'ers/ Class$"$ca!$o% o" bus$%ess .roduc!s.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

22
2. Or!)'iC)tio')l Bu#i'! Be,)7iour (OBB)+ 9e+ charac!er$s!$cs o" or(a%$<a!$o%al cus!o'er a%d b u +$ % ( .rocess ? ;urchas$%( or(a%$<a!$o% a%d bu+$%( s!a(es/ Co%ce.! o" bu+$%( ce%!er/ #u+$%( 'o!$0a!$o%s/ ;urchasers e0alua!$o% o" .o!e%!$al su..l$ers/ E%0$ro%'e%!al $%"lue%ce o% or(a%$<a!$o%al b u +$ % ( .rocess. M a r : e ! $ % ( $ % " o r ' a ! $ o % s +s ! e ' " o r o r ( a % $ < a ! $ o % a l ' a r : e ! A. Busi'ess M)r5eti'! .l)''i'!+ ;la%%$%( .rocess/ De'a%d a%al+s$s/ S e ( ' e % ! $ % ( / T a r (e ! $ % ( a % d ; o s $ ! $ o % $ % ( / I % d u s ! r $ a l . r o d u c ! s ! r a ! e ( + a%d ;roduc! .ol$c+/ Ne* .roduc! de0elo.'e%!/ Ma%a($%( bus$%ess ser0$ces/ ;EC o" $%dus!r$al .roduc!s. M)')!i'! Busi'ess M)r5eti'! C,)''els+ D$rec! a%d $%d$rec! d$s!r$bu!$o%/ E7cha%%els/ D$s!r$bu!ors/ Ma%u"ac!urer re.rese%!a!$0e/ Cha%%el des$(% a%d ad'$%$s!ra!$o%. Co%ce.! o" lo($s!$cs a%d su..l+ cha$% 'a%a(e'e%! $% bus$%ess 'ar:e!$%(. ;r$c$%( s!ra!e(+ "or bus$%ess 'ar:e!s ? Co'.e!$!$0e b$dd$%( a%d leas$%(/ &d0er!$s$%( a%d sales .ro'o!$o%/ ;erso%al sell$%( $% bus$%ess 'ar:e!$%( C u s ! o ' e r r o l e s $ % s e r 0 $ c e d e l $ 0 e r +/ D e l $ 0 e r $ % ( s e r 0 $ c e s ! h r o u ( h $%!er'ed$ar$es a%d elec!ro%$c cha%%els. B. M)')!i'! De&)'% )'% C)-)*it#+ Ma%a($%( ser0$ce .ro'$ses/ I%!e(ra!ed ser0$ce 'ar:e!$%( co''u%$ca!$o%s/ ;r$c$%( o" ser0$ces/ The $%!e(ra!ed (a. 'odels "or ser0$ce 1ual$!+. M)r5eti'! o$ Ser7i*es+ Feal!h care/ Fos.$!al$!+ ser0$ces/ Tra%s.or! ser0$ces/ Teleco''u%$ca!$o% ser0$ces/ Co%sul!a!$o% ser0$ces/ F$%a%c$al ser0$ces. References: • Services Mar*eting . Integrated 0ustomer &ocus 1cross (he &irm . 7alarie 1. =eithaml and M. 4. Bitner • Services Mar*eting . )eo-le, (echnology and Strategy . 'oveloc* • Services Mar*eting . ,avishan*ar • Mar*eting of Services . 4ha • Mar*eting of Services . #.S. Bhatia • Mar*eting of Services . Sahu and Sinha

2.

B.

2. M)')!i'! Busi'ess M)r5ets+ Ma%a($%( .erso%al sell$%( "u%c!$o%/ 9e + accou%! 'a%a(e 'e%!/ Sales ad'$%$s!ra!$o%/ Sell$%( !hrou(h I%!er%e!. E7co''erce/ ;ros.ec!$%( o% I%!er%e!/ &cce.!$%( orders a % d . a +' e % ! o % % e ! • • • • • • References: Business Mar*eting Management . Michael %utt and (homas S-eh, Ith Edition, (homson 'earning Industrial Mar*eting . ,eeder and ,eeder A)%IB Industrial Mar*eting . ,ichard %ill A1I(BSB Su--ly 0hain Management . Sunil 0ho-ra and )eter Meindl A3 st Indian re-rint, )earson EducationB Business Mar*eting . %aynes Business Mar*eting . ,angan

0.2 Ele*ti7e MM 8+ I'ter')tio')l M)r5eti'!
1. I'ter')tio')l M)r5eti'!+ I%!roduc!$o% a%d I'.or!a%ce ? #as$s o" $%!er%a!$o%al !rade/ Theor$es o" $%!er%a!$o%al !rade/ Trade barr$ers/ I%d$a)s "ore$(% !rade s$%ce $%de.e%de%ce. I'ter')tio')l M)r5eti'! E'7iro'&e't+ Eco% o'$c/ ;ol$!$cal/ Ee(al/ Soc$o7cul!ural a%d De'o(ra.h$c e%0$ro%'e%!. I%!er%a!$o%al 'ar:e! e%!r+ s!ra!e($es ? MNC)s/ 8lobal 'ar:e!ers e!c. Or!)'iC)tio' $or I'ter')tio')l M)r5eti'!+ Cb-ec!$0es o" $%!er%a!$o%al 'ar:e!$%(/ Fac!ors a""ec!$%( $%!er%a!$o%al 'ar:e!$%(/ I%!er%a!$o%al 'ar:e!$%( '$4 s!ra!e(+. D$s!r$bu!$o% s!ra!e($es a%d T +. e s o " $ % ! e r ' e d $ a r $ e s $ % $ % ! e r % a ! $ o % a l ' a r : e ! $ % ( . E3-ort .l)''i'!+ E4.or! "$%a%ce/ Ee!!er o" cred$!/ E4.or! l$ce%s$%(/ E4.or! houses/ E4.or! r$s: a%d $%sura%ce/ E4.or! .ro'o!$o% a%d I%ce%!$0es b+ !he 8o0er%'e%! o" I%d$a a%d I%s!$!u!$o%al arra%(e'e%! "or e4.or! .ro'o!$o% $% I%d$a. I'.or!7E4.or! .ol$c$es o" !he 8o0er%'e%! o" I%d$a ? E4.or! docu'e%!a!$o% .rocedures a%d "or'al$!$es. I%d$a% "ore$(% !rade s$%ce $%de.e%de%ce. I'ter')tio')l E*o'o&i* I'stitutio's )'% Foru&s+ 8&TT / WT C/ EFT&/ E&FT&/ EU/ S&&RC/ World #a%:/ IMF a%d o!her !rad$%( bloc :s a%d co''o% 'ar:e!$%( "or $%!er%a!$o%al bus$%ess References: International Mar*eting . Sa* n*visit and 4ohn 4. Sha$ International Mar*eting . )hili- 0ateora and 4ohn #raham

2.

A.

0.0 Ele*ti7e MM 6+ Ser7i*es M)r5eti'!
1. I'tro%u*tio' to Ser7i*es M)r5eti'!+ De"$%$!$o% o" ser0$ces/ Reaso%s "or e'er(e%ce o" ser0$ces 'ar:e!$%(/ Charac!er$s!$c "ea!ures o" ser0$ces 'ar:e!$%(/ Ser0$ce 'ar:e!$%( '$4/ Rece%! !re%ds $% ser0$ces 'ar:e!$%(. Sec!oral 0$e* o" ser0$ce $%dus!r+.

B.

2 . C o ' s u & e r B e , ) 7 i o u r i ' S e r 7 i * e s + 8 a . a % a l +s $ s " o r u % d e r s ! a % d $ % ( co%su'er beha0$our. Cus!o'er e4.ec!a!$o%s ? Cus!o'er .erce.!$o%/ Fac!ors $%"lue%c$%( cus!o'er e4.ec!a!$o%s. Ser0$ce de0elo.'e%! a%d des$(%/ S!a(es $% %e* ser0$ce de0elo.'e%!/ Ser0$ce blue.r$%!$%(. C u s ! o ' e r d e " $ % e d s e r 0 $ c e s ! a % d a r d s . ; h +s $ c a l e 0 $ d e % c e s e r 0 $ c e s c a . e . A . D e l i 7 e r i ' ! ) ' % . e r $ o r & i ' ! S e r 7 i * e s + E ' . l o +e e s r o l e $ % s e r 0 $ c e d e l $ 0 e r + ? # o u % d a r +7 s . a % % $ % ( r o l e s / S ! r a ! e ( $ e s " o r c l o s $ % ( ( a . s .

2.

• •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2A
• International Mar*eting . 0.1. &rancis 2. ForA)r% )'% Future Co'tr)*ts+ For*ard co%!rac!s/ Fu!ures co%!rac!s/ F$%a%c$al "u!ures/ @alua!$o% o" "or*ard a%d "u!ure .r$ces/ S!oc: $%de4 "u!ures/ @alua!$o% o" s!oc: $%de4 "u!ures/ Fead$%( us$%( "u!ures co%!rac!s/ Fead$%( us$%( s!oc: $%de4 "u!ure co%!rac!s/ I%de4 "u!ures/ &d-us!$%( #ET& o" a .or!"ol$o us$%( s!oc:.I%!eres! ra!e "u!ures a%d curre%c+ "u!ures. O-tio's Co'tr)*ts )'% Tr)%i'! Str)te!ies+ o.!$o%s co%!rac!s/!rad$%( s!ra!e($es. Charac!er$s!$cs o"

0. Ele*ti7e FM 0+ Fi')'*i)l Str)te!ies
1. Mer!ers )'% A*Kuisitio's+ #as$c "or's o" ac1u$s$!$o%s/ !a4 "or's o " a c 1 u $ s $ ! $ o % / & c c o u % ! $ % ( / S +% e r ( + " r o ' a % a c 1 u $ s $ ! $ o % s / a % d sources o" s+%er(+/ calcula!$%( 0alue o" "$r' a"!er ac1u$s$!$o%/ cos! !o s!oc:holders "ro' reduc!$o% $% r$s:/ !he N;@ o" 'er(er/ de"e%s$0e !ac!$cs. Ta:eo0er a%d #u+ou!s. Fi')'*i)l Distress )'% Restru*turi'!+ I%!roduc!$o%/ Causes a%d e""ec!s o" "$%a%c$al d$s!ress/ C.era!$o%al cu!bac:s/ Causes a%d e""ec!s/ D$0es!$!ure 0s. asse! sales/ F$%a%c$al res!ruc!ur$%(/ Re"or'$%( (o0er%a%ce (or) Ma%a(e 'e%! s!ruc!ures (or) Re.lac$%( 'a%a(e 'e%! Deb! res!ruc!ur$%(/ #a%:ru.!c+/ l$1u$da!$o% 6 reor(a%$<a!$o%. .ri7)te EKuit# )'% Ve'ture C)-it)l+ I%!roduc!$o%/ Rud$'e%!s o" 0alu$%( a%d "$%a%c$%( a 0e%!ure/ S!a(es o" 0e%!ure de0elo.'e%! a%d "$%a%c$%(/ (@CCs)/ S!ruc!ur$%( !he deal5 F$%a%c$al I%s!ru'e%!/ I%0es!'e%! %ur!ur$%(/ 0alua!$o% o" @C .or!"ol$o/ I%$!$al ;ubl$c o""er$%(s o" s!oc: ?. Ma%a($%( $%!er%al a%d seaso%ed e1u$!+ o""er$%(s. Di7i%e'% -oli*# )'% Sto*5 Re-ur*,)ses+ T he Irrele0a%ce o" D $ 0 $ d e % d s a % d S ! o c : R e . u r c h a s e s $ % I d e a l C a . $ ! a l M a r : e ! . T +. e s o " D$0$de%ds a%d D$0$de%d ;a+'e%! ;rocess. D$0$de%ds a%d ;r$%c$.le &(e%! Co%"l$c!s. D$0$de%ds/ Ta4es a%d Tra%sac!$o% Cos!s. S!oc: Re.urchases 0ersus D$0$de%ds. Cor.ora!e E$ab$l$!$es7 &l!er%a!e Deb! F$%a%c$%( Sources/ Deb! Ma!ur$!+ Dec$s$o%/ Cor.ora!e use o" Trade Cred$!/ #a%: Eoa%s a%d Rela!$o%sh$. Ee%d$%(. I%"or 'a!$o% $% Deb! rela!ed E0e%!s. Mer*,)'t B)'5i'! )'% Cre%it R)ti'!+ I%!roduc!$o% !o 'ercha%! ba%:$%(/ 'ercha%! ba%:ers5lead 'a%a(ers/ re($s!ra!$o%/ obl$(a!$o% a%d res.o%s$b$l$!$es/ u%der*r$!ers/ obl$(a!$o%/ ba%:ers !o a% $ssue/ bro:ers !o a% $ssue. Issue 'a%a(e 'e%! ac!$0$!$es a%d .rocedure .r$c$%( o" $ssue/ $ssue o" deb! $%s!ru'e%!s/ boo: bu$ld$%( (ree% shoe o.!$o%/ ser0$ces o" 'ercha%! ba%:s/ Cred$! Ra!$%( 7 SE#I (u$del$%es/ l$'$!a!$o%s o" ra!$%(.

A.

2.

B . V ) l u ) t i o ' o $ o - t i o ' s ? 8 r a . h $ c a % a l +s $ s o " c a l l a % d . u ! 0 a l u e s / Charac!er$s!$cs o" o.!$o% 0alues/ Models o" 0alua!$o%,#$%o'$al a%d #lac: a%d Scholes 'odel .C.!o% 8ree:s. 2. Co&&o%it# $uture &)r 5et+ F or*ard 'ar:e! co''$ss$o% , e4cha%(es/ !rad$%( 'echa%$s'.

A.

0.0 Ele*ti7e M)')!e&e't
1.

FM

6+

I'ter')tio')l

Fi')'*i)l

B.

I'ter')tio')l Fi')'*i)l M)')!e&e't+ Stru*ture o$ $orei!' e 3 * , ) ' ! e & ) r 5 e t . T h e b a l a % c e o " . a +' e % ! s / I % ! e r % a ! $ o % a l ' o % e ! a r + s +s ! e ' ? I . M . F / T h e % a ! u r e o " ( l o b a l c a . $ ! a l " l o * s ? F D I / F I I / ;r$0a!e e1u$!+ a%d hed(e "u%ds. E3*,)'!e r)te %eter&i')tio'+ S!ruc!ural 'odels o" e4cha%(e ra!e d e ! e r ' $ % a ! $ o % ? I R ; a % d ; ; ; a r $ ! +/ e 4 c h a % ( e r a ! e " o r e c a s ! $ % ( . Tra%s"er .r$c$%( a%d %e!!$%(.

2.

2.

A . T , e $ o r e i ! ' e 3 * , ) ' ! e & ) r 5 e t + S ! r u c ! u r e / T +. e s o " ! r a % s a c ! $ o % s / 1uo!a!$o%s a%d &rb$!ra(e . E4cha%(e ra!e re($'es ? "ore$(% e4cha%(e 'ar:e! $% I%d$a. B. Me)sure&e't o$ e3-osure )'% Ris5+ Class$"$ca!$o%/ T ra%sac!$o%/ !ra%sla!$o% a%d o.era!$%( e4.osures. Ma%a(e'e%! o" e4.osures. Fed($%(/ "or*ards/ curre%c+ "u!ures/ o.!$o%s/ s*a.s a%d hed($%( *$!h 'o%e + 'ar:e!. M)')!e&e't o$ i'terest r)te e3-osure+ FR& $%!eres! ra!e ca.s a%d " l o o r s . F $ % a % c $ a l s * a . s 7 ! +. e s 7 ' o ! $ 0 a ! $ o % a . . l $ c a ! $ o % o " s * a . s . 8 D R / &DR. References: Buc*ley, 1drian . Multinational &inance, Ne$ Cor*, )rentice %all Inc.m 399H Kim, Su* and Kim, Seung . #lo+al 0or-orate &inance< (e8t and 0ases, 2nd ed. Miami &lorida, Kol+, 399D Sha-iro, 1lan.0 . Multinational &inancial Management, Ne$ "elhi, )rentice %all of India, 399: International &inancial Management +y ).#.1-te, Mc #ra$ %ill.

2.

0.( Ele*ti7e FM 2+ Deri7)ti7es
1. I'tro%u*tio' to Deri7)ti7es+ For*ards/ Fu!ures/ C.!$o%s/ s*a.s/ !rad$%( 'echa%$s's/ E4cha%(es/ Clear$%( house (s!ruc!ure a%d o.era!$o%s/ re(ula!or+ "ra'e*or:)/ Floor bro:ers/ I%$!$a!$%( !rade/ E$1u$da!$%( or Fu!ure .os$!$o%/ I%$!$al 'ar($%s/ @ar$a!$o% 'ar($%s/ T +. e s a % d o r d e r s . " u ! u r e c o ' ' $ s s $ o % ' e r c h a % ! .

• • • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2B
• International &inancial Management +y 4eff Madura

0.2 Ele*ti7e FM 8+ Cor-or)te T)3)tio'
1. Outli'e o$ I'*o&e T)3 A*tD 1>61+ #as$c Co%ce.!s a%d De"$%$!$o%s/ I%c$de%ce o" Ta4/ Feads o" I%co'e/ E4e'.!$o%s a%d deduc!$o%s. Co&-ut)tio' o$ Busi'ess I'*o&e+ De"$%$!$o%s/ Sco.e/ Co'.u!a!$o% o" ;ro"$!s a%d 8a$%s "ro' #us$%ess or ;ro"ess$o%/ Deduc!$o%s/ M$%$'u' &l!er%a!e Ta4/ Ta4 o% D$s!r$bu!ed ;ro"$!s. Co&-ut)tio' o$ C)-it)l G)i's+ Ca.$!al &sse!/ Tra%s"er/ Shor! Ter' a%d Eo%( Ter' Ca.$!al 8a$%/ Cos! I%"la!$o% I%de4/ E4e'.!$o%s. Set o$$ )'% C)rr# ForA)r%+ #us$%ess Eoss a%d U%absorbed D e . r e c $ a ! $ o % / R e ! u r % o " I % c o ' e / & s s e s s ' e % ! / & d 0 a % c e ; a +' e % ! o " Ta4/ Ta4 Deduc!$o% or Collec!$o% a! Source. Ta4 I'.l$ca!$o%s $% #us$%ess Res!ruc!ur$%( References for Elective FM 1 to 7: &inancial Management and )olicy . 7an %orne 0or-orate &inance . Brealy Myers< ,oss, $estfield, 6affe . Investments . /illiam Shar-e and othersF Bo$die and others Investment Management . )rasanna 0handra Investments . Schaum Series< &rancis and (aylor &inancial Management . Brigham and Erhardt 0or-orate &inance . Brigham and Erhardt Managerial &inance . /eston and 0o-eland 1dvanced 0or-orate &inance . gden, 4en and !0onnor Income (a8 1ct of 39H3 Income (a8 1ct . MalhotraF (a8man )u+licationF ,avi*ishore )ortfolio 0onstruction ,Management and )rotection +y ,o+ert 1 Strong "erivatives +y "u+ofs*y &utures , -tionsand other "erivatives +y 4ohn 0 %ull &utures and -tions +y 7ohra and Bagri &inancial "erivatives +y N.,.)arasuraman. (he ,evolution in 0or-orate &inance +y edt +y Stern Modern Investment (heory +y ,o+ert 1 %augen (he hand+oo* of commodity investment - &a+ozzi 5 others Modern )ortfolio Management - 'ei+o$itz 5 thers

0. Ele*ti7e 1RM 0+ Str)te!i* 1u&)' Resour*e M)')!e&e't
1. Co'te3t o$ Str)te!i* 1RM > I%0es!'e%! .ers.ec!$0e o" FRM/ "ac!ors $%"lue%c$%( $%0es!'e%! or$e%!ed or(a%$<a!$o%s/ I'.ac! o" cha%(es $% ! e c h % o l o ( +/ W o r : " o r c e d e ' o ( r a . h $ c s 6 d $ 0 e r s $ ! + o % F R M . Str)te!i* Role & .l)''i'!+ S!ra!e($c FR @s Trad$!$o%al FR/ #arr$ers !o s!ra!e($c FR/ S!ra!e($c FR .la%%$%(, a((re(a!e 6 success$o% .la%%$%(. Str)te!i* .ers-e*ti7es o' Re*ruit&e'tD Tr)i'i'! & De7 elo-&e'tD+ T e ' . o r a r + @ s ; e r ' a % e % ! e ' . l o +e e s / I % ! e r % a l @ s E 4 ! e r % a l recru$!$%(, I%!er0$e*$%(/ !es!$%(/ re"ere%ces, I%!er%a!$o%al &ss$(%'e%!/ D$0ers$!+/ S!ra!e($<$%( !ra$%$%( 6 de0elo.'e%!/ %eed assess'e%!/ des$(% 6 del$0er+. Str)te!i* .ers-e*ti7es o' .er$or &)'*e M)')!e&e'tD Fee%")*5 & Co&-e's)tio'+ Use o" S+s!e'/ *ho/ *ha! 6 hoe !o e0alua!e/ ' e a s u r e s o " e 0 a l u a ! $ o % / I % ! e r % a l e 1 u $ ! +/ e 4 ! e r % a l e 1 u $ ! +/ a % d I%d$0$dual e1u$!+. E&-lo#ee Se-)r)tio'+ Reduc!$o% $%"orce/ Tur%o0er/ Re!$re'e%!/ I%!er%a!$o%al @s Do'es!$c FRM/ S!ra!e($c FR Issues $% I%!er%a!$o%al &ss$(%'e%!. References: Strategic %,M . 4effery Mello, (hom-son )u+lication, Ne$ "elhi 'uis ,. #omez-Me6ia, "avid B.Bal*in, ,o+ert '. 0ardy, Managing %uman ,esources, )%I, 2;;3. . AUnit 3B S.K.Bhatia . Strategic %uman resources Management, "ee- 5 "ee)u+lication )vt. 'td., 2;;J.. 0harles ,, #reer, Strategic %uman ,esource Management, )earson Education, 2;;D. Kandula S.,. A2;;3B. Strategic %uman ,esource "evelo-ment. Eastern Economy Edition, )rentice %all India. Bo8ell 5 )urcell, 4. A2;;DB. Strategy 1nd %uman ,es-ource Management. )algrave Mcmillan Strategic %,M . Michael 1rmstrong, Kogan -age, 'ondon Strategic %,M . 1gar$al, 8ford University )ress, Ne$ "elhi. Strategic Management . #regory "ess and 1lle8 Miller. Strategy "riven (alent Management . Edtd Silzer "ovell

2.

.

A.

(.

B.

2. • • • • • • • • • • • • • • • • • • • •

0.

2.

• • • • • • • • • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

22
A. Grie7)'*es )'% Dis*i-li'es+ 8r$e0a%ces/ Redressal/ D$sc$.l$%e/ S!a%d$%( Crders/ &c!s o" '$sc o%duc!/ Sho* cause %o!$ce/ Sus.e%s$o%/ E%1u$r+ .rocedure/ ;r$%c$.les o" %a!ural -us!$ce/ ;u%$sh'e%!s/ De'o!$o% sus.e%s$o%/ Ter'$%a!$o%/ Re'o0a l a%d d$s'$ssals/ Co%"l$c!s ? I%dus!r$al d$s.u!es ?Ea+ o""/ Ter'$%a!$o% s$'.l$c$!or/ Re!re%ch'e%!/ closures/ @RS.

0.( Ele*ti7e 1RM 2+ L)"our Le!isl)tio's
1. I'%ustri)l Dis-utes A*t 1>08+ E'.has$s o% Sec 2 (all de"$%$!$o%s)/ J&/ 10/ 12/ 1=/ 1K/ 22/ 2A/ 2B/ 22/ Cha.!er @ #/ U. !o Sec 22 (S) a%d Sec AA. 9ar%a!a:a ID Rules/ I%dus!r$al E'.lo+'e %! (S!a%d$%( Crders) &c!/ 9ar%a!a:a S!a%d$%( Crders Rules. I'%i)' F)*tories A*t 1>0?+ 9ar%a!a:a Fac!or+ Rules/ Co%!rac! Eabour (Re(ula!$o% a%d &bol$!$o%) &c! 1J=1/ 9ar%a!a:a Co%!rac! Eabour Rules. . ) # & e ' t o $ G r ) t u i t # A * t 1 > ? + ; a +' e % ! o " # o % u s & c ! 1 J D 2 / 9 a r % a ! a : a I % d u s ! r $ a l E s ! a b l $ s h ' e % ! s ( N a ! $ o % a l F e s ! $ 0 a l F o l $ d a +s ) &c!. ESI A*t 1>0?+ E'.lo+ees ;ro0$de%! Fu%d a%d M$scella%eous ; r o 0 $ s $ o % s & c ! 1 J 2 2 / W o r : ' e % ) s C o ' . e % s a ! $ o % & c ! 1 J A 2 . ; a +' e % ! Wa (es &c! 1JAD. Co%e o$ Dis*i-li'e i' I'%ustries+ Re.or! o" !he seco%d %a!$o%al labour co''$ss$o% 2002. Ea!es! IEC del$bera!$o% o% labour le($sla!$o% $% de0elo.$%( cou%!r$es. References: Industrial 'a$s . ).'. Mali* Industrial 'a$s . San6eev Kumar 'a+our 'a$ 4ournals . Monthly 0urrent 'a+our ,e-orter . Monthly 0', 1nnual "igest . 3999 . 2;;:

2.

B. Colle*ti7e B)r!)i'i'!+ Co%ce.!/ I!s rele0a%ce $% IR/ C# as a% $%s!$!u!$o%/ IEC .erce.!$o% o" C#/ Cb-ec!$0es o" C#/ S!ruc!ure/ Fu%c!$o%s/ .rocess/ %e(o!$a!$o%s/ bar(a$%$%( a..roaches 6 !ech%$1ues/ .a!!er%s o" bar(a$%$%(. 2. S e t t l e & e ' t s + T +. e s o " s e ! ! l e ' e % ! s / W a ( e s e ! ! l e ' e % ! / b o % u s se!!le'e%!/ .roduc!$0$!+ se!!le'e%!/ @RS se!!le'e%!/ U%$o% $ssues se!!le'e%!/ Reor(a%$<a!$o% se!!le'e%!/ Tra%s"er/ Ea+o""/ Re!re%ch'e%! a%d Closure se!!le'e%!s. References: Industrial ,elation Industrial ,elation Industrial ,elation Industrial ,elation . . . . ,amas$amy Sarma 7en*atarathnam 1run Monna--a

A.

B.

2.

• • • • •

Industrial ,elation . ( 7 ,ao

• • • • •

0.2 Ele*ti7e 1RM 8+ I'oA le%!e M)')!e&e't
1. I'oAle%!e M)')!e&e't+ Co%ce.!/ Ma%a(e 'e%!/ 9%o*led(e cul!ure/ o r ( a % $ < a ! $ o % / & . . l +$ % ( : % o * l e d ( e ! o S+s!e's/ 9%o*led(e Ser0$ce/ S!ra!e($c Eeadersh$. a%d 9%o*led(e lear%$%( 6 de0elo.'e%!al *or: .rac!$ces/ 9%o*led(e 9%o*led(e Eeadersh$..

0.0 Ele*ti7e 1RM 6+ I'%ustri)l Rel)tio's & Colle*ti7e B)r!)i'i'!
1. I'%ustri)l Rel)tio's+ F$s!or$cal bac:(rou%d/ Co%ce.! a%d a..roaches $% IR ? S!a:e holders o" IR/ @ar$ous "ac!ors $%"lue%c$%( IR/ FR a . . r o a c h ! o I R / E s s e % ! $ a l s o " s o u % d I R . o l $ c +/ I R S ! r a ! e ( $ e s / E e ( a l "ra'e *or: o" IR/ Co''u%$!+ o" IR. ;roac!$0e IR/ I%dus!r$al co%"l$c!s/ D$s.u!es/ Co%"l$c! resolu!$o%. 2. Tr)%e U'io's+ Trade u%$o% 'o0e 'e%! a%d (ro*!h o" TU $% I%d$a/ Na!$o%al le0el "edera!$o%s/ Trade u%$o% .roble's/ Trade u%$o% Cr(a%$<a!$o%/ Eeadersh$. a%d 'a%a(e 'e%! o" Trade u%$o%/ Trade U % $ o % & c ! 1 J 2 D / R e ( $ s ! r a ! $ o % o " ! r a d e u % $ o % / E ' . l o +e r s & s s o c $ a ! $ o % ? Cb-ec!$0es/ Cr$($% a%d (ro*!h/ Ee(al s!a!us/ ;roble's o" Trade U%$o%s.

2.

Str)te!i* I'oA le%!e M)')!e&e't+ Models/ 9%o*led (e Wor :ers/ ;hases o" 9%o*led(e De0elo.'e%!/ 9%o*led(e Ma%a(e 'e%! I%"ras!ruc!ure/ Far%ess$%( Cr(a%$<a!$o%al 9%o*led(e/ #u$ld$%( 9%o*led(e Ma%a(e'e%! $%!o !he S!ra!e($c Fra'e*or:. I'oAle%!e Le)%er+ Co%!r$bu!or+ D$sc$.l$%es !o 9%o*led(e Eeadersh$./ &!!r$bu!es Roles/ Eead$%( 9%o*led(e Tea's/ 9%o*led(e %e!*or:/ Recru$!$%( a%d Selec!$%( 9%o*led(e Eeaders.

A.

B. I'oAle%!e Culture+ 9%o*led(e Cul!ure E%ablers/ Ma$%!a$%$%( !he 9%o*led(e Cul!ure dur$%( Cha%(e/ Re0$e*$%(/ I'.le'e%!$%( 6 Ma$%!a$%$%( !he 9%o*led(e Cul!ure. 2. I'oAle%!e M)')!e&e't & 1RM .r)*ti*es+ S!ruc!ural Su..or!/ I'.ac! o" Cr(a%$<a!$o%al S!ruc!ure o% 9%o*led(e Ma%a(e'e%!/ S!a""$%(/ ;er"or'a%ce Ma%a(e'e%!/ Re*ard$%(/ 9%o*led(e Wor :ers/ Eear%$%( 6 De0elo.'e%!/ Cr(a%$<a!$o%al E0alua!$o% a%d Re0$e*.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2D
References: Kno$ledge Management . Shelda "e+o$s*i . 4ohn /iley India edition Kno$ledge Management . Elias M.1$ad 5 %assan M.#haziri . )earson Education. Kno$ledge Management . 0arl "avidson 5 )hili- 7oss . 7ision Boo*s

• • •

0.( Ele*ti7e IB 2+ I'%i) & BTO 1. Glo")liC)tio'+ 8lobal$<a!$o% o" *orld

e c o % o ' +/ b u s $ % e s s / $ ' . a c ! a % d $'.l$ca!$o%s/ .ol$c+ o.!$o%s a%d (o0er%a%ce. &r(u'e%!s "or I%d$a -o$%$%( WT C 7 &r(u'e%!s a(a$%s! 'e 'bersh$. ? be%e"$!s a%d d$sad0a%!a(es !o I%d$a. I%d$a)s co''$!'e%! a%d role $% WT C ? I%d$a as de"e%da%! a%d as co'.la$%a%! ? I%d$a)s .os$!$o% $% WT C.

0.
1.

Ele*ti7e IB 0+ I'ter')tio')l M)r5eti'!
I'ter')tio')l M)r5eti'!+ I%!roduc!$o% a%d I'.or!a%ce ? #as$s o" $%!er%a!$o%al !rade/ Theor$es o" $%!er%a!$o%al !rade/ Trade barr$ers/ I%d$a)s "ore$(% !rade s$%ce $%de.e%de%ce. I'ter')tio')l M)r5eti'! E'7iro'&e't+ Eco% o'$c/ ;ol$!$cal/ Ee(al/ Soc$o7cul!ural a%d De'o(ra.h$c e%0$ro%'e%!. I%!er%a!$o%al 'ar:e! e%!r+ s!ra!e($es ? MNC)s/ 8lobal 'ar:e!ers e!c. Or!)'iC)tio' $or I'ter')tio')l M)r5eti'!+ Cb-ec!$0es o" $%!er%a!$o%al 'ar:e!$%(/ Fac!ors a""ec!$%( $%!er%a!$o%al 'ar:e!$%(/ I%!er%a!$o%al 'ar:e!$%( '$4 s!ra!e(+. D$s!r$bu!$o% s!ra!e($es a%d T +. e s o " $ % ! e r ' e d $ a r $ e s $ % $ % ! e r % a ! $ o % a l ' a r : e ! $ % ( . E3-ort .l)''i'!+ E4.or! "$%a%ce/ Ee!!er o" cred$!/ E4.or! l$ce%s$%(/ E4.or! houses/ E4.or! r$s: a%d $%sura%ce/ E4.or! .ro'o!$o% a%d I%ce%!$0es b+ !he 8o0er%'e%! o" I%d$a a%d I%s!$!u!$o%al arra%(e'e%! "or e4.or! .ro'o!$o% $% I%d$a. I'.or!7E4.or! .ol$c$es o" !he 8o0er%'e%! o" I%d$a ? E4.or! docu'e%!a!$o% .rocedures a%d "or'al$!$es. I%d$a% "ore$(% !rade s$%ce $%de.e%de%ce. I'ter')tio')l E*o'o&i* I'stitutio's )'% Foru&s+ EFT &/ E&FT &/ EU/ S&&RC/ &;EC World #a%:/ IMF a%d o!her !rad$%( bloc:s a%d co''o% 'ar:e!$%( "or $%!er%a!$o%al bus$%ess. References: International International International International Mar*eting . Sa* n*visit and 4ohn 4. Sha$ Mar*eting . )hili- 0ateora and 4ohn #raham Mar*eting . 0.1. &rancis Business . "aniel

2. Re($o%al !rade bloc:s a%d eco%o'$c $%!e(ra!$o% ? reaso%s "or (ro*!h o " e c o % o ' $ c b l o c : s ? e c o % o ' $ c ? . o l $ ! $ c a l ? ! +. e s o " e c o % o ' $ c a l $%!e(ra!$o%. Ma-or re($o%al !rade (rou.s ? N&FT &/ MERCCSUR/ &;EC/EU/#IMST&C/ &SE&N/ 87D/ I#S&. Euro be%e"$!s o" co''o% curre%c + ? e4.ec!a%c+ ? $'.ed$'e%!s o" $%!e(ra!$o%/ I%d$a)s role $% .ro'o!$%( "ore$(% !rade ? 0$s$o% .ers.ec!$0e/ road 'a./ .ros.ec!s/ .er"or'a%ce a%d e0alua!$o%. A. WT C ? Cb-ec!$0es/ "u%c!$o%/ 8&T T a%d WT C./ .r$%c$.les o" WT C ? ! r a % s . a r e % c +/ M F N ! r e a ! ' e % ! / % a ! $ o % a l ! r e a ! ' e % ! ? " r e e ! r a d e . r $ % c $ . l e s ? d $ s ' a % ! l $ % ( ! r a d e b a r r $ e r s ? r u l e d b a s e d ! r a d $ % ( s +s ! e ' / !rea!'e%! o" ECD)s ? co'.e!$!$o% .r$%c$.les ? a%!$ du'.$%( 'easures ? e%0$ro%'e%! .ro!ec!$o%.

2.

A.

B.

B . R e 0 $ e * o " I % d $ a ) s e c o % o ' + . o s ! 1 J J 2 / a % a l +s $ s o " ( e % e r a l a ( r e e ' e % ! o% !rade $% ser0$ces (8&TS)/ de"$%$!$o% o" ser0$ces u%der 8&TS/ 'odes o" $%!er%a!$o%al del$0er+ ser0$ces ? cross border su..l+ ? co''erc$al su..l+ ? co%su'.!$o% abroad/ 'o0e'e%! o" .erso%%el s.ec$al a(ree'e%!s u%der WT C ? TRI;S ? TRIMS ? ob-ec!$0es o" $%!ellec!ual .ro.er!+ .ro!ec!$o%/ I%d$a% .a!e%! la* a%d !r$.s ? $ssues/ co%!ro0ers$es a%d le(al .os$!$o%. 2. Re0$e* o" I%d$a)s I%!er%a!$o%al #us$%ess *$!h rele0a%ce !o b$la!eral/ .re"ere%!$al/ re($o%al/ "ree !rade/ 'ul!$la!eral !rade a(ree'e%!s. I%d$a)s s!a%d o% WT C a(ree'e%!s ? a(r$cul!ure/ N&M&/ I;R/ 'ode B res!r$c!$o%s/ subs$d$es/ co%cess$o%s e!c. I%d$a as a "el$c$!a!or $% !he "or'a!$o% o" re($o%al bloc :s/ eco%o'$c bloc :s. References: International Business . By ,oger Bonnet International Business - Michael =in*ata International Business - 4ohn d."aniels International Business . ,ichard M.Shaffer International Business - ,ugman International Business . 7ye-tha*esh Sharan International Economics . "ominic* Salvatore )ros-ects of India!s &oreign (rade . N.1.Khan India!s &oreign (rade - 7adilal Manual of &oreign E8change . %.E.Evilt

2.

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• • • • • • • • • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2=
$ ' . o r ! a % d e 4 . o r ! c o % ! r o l o r d e r s / e 4 . o r ! ? $ ' . o r ! l $ c e % s $ % ( s +s ! e ' / e4cha%(e co%!rol $% I%d$a. A. E4.or! ;ro'o!$o% ? I%ce%!$0es/ du!+ dra*bac:s/ .ac:$%( cred$!s/ e4.or! .ro'o!$o% cou%c$ls/ ad0$sor+ bod$es ? C&;&IIE/ FICCI/ CII/ ;FD cha'ber o" Co''erce/ D8FT a%d "u%c!$o%al "ac$l$!a!ors/ e0alua!$o% o" I%d$a)s .ol$c+ o% e4$' .la%/ co%!rol o" "ore$(% !rade. B . C o % ! e ' . o r a r + E 4 . o r ! I ' . o r ! ! r e % d a % a l +s $ s > I % 0 $ s $ b l e e 4 . o r ! s ? #a%:$%(/ I%sura%ce/ sh$..$%(/ !our$s'/ 'a%.o*er/ co%sul!a%c+/ so"!*are e!c ? %eed !o .ro'o!e !rade/ co%!rol ob-ec!$0es a%d 'ach$%er+ "or e4.or! co%!rol/ 'a$%!e%a%ce a%d de0elo.'e%! o" $'.or!s. I'.or! subs!$!u!$o%/ %eed !o co%!rol $'.or! !rade/ ob-ec!$0es a%d 'ach$%er+ "or $'.or! co%!rol/ 'a$%!e%a%ce a%d de0elo.'e%! o" $'.or!s 2. Role o" 8o0er%'e%! $% I%d$a)s Fore$(% Trade> S!a!e !rad$%( cor.ora!$o%/ '$%eral a%d 'e!al !rad$%( cor.ora!$o%/ role o" co''od$!+ boards/ co''erc$al !rea!$es/ !rade a(ree'e%!s/ cou%!er !rade References: Bhashyam.S . E8-ort )romotion in India< (he Institutional Infrastructure, 0ommon$ealth )u+., "elhi, 39II Khanna, Sri ,am . E8-ort Mar*eting in India!s Ne$ Manufacturers, University of "elhi, "elhi, 39IH 4ain.S.K . e8-ort )erformance and E8-ort Mar*eting Strategies, 0ommon $ealth )u+., "elhi, 39II Nayyar, "ee-a* . India!s E8-ort and E8-ort -olicies in the 39H;s, 0am+ridge University -ress, 39JH.

0.0 Ele*ti7e IB 6+ I'ter')tio')l Fi')'*i)l M)')!e&e't
1. I'ter')tio')l Fi')'*i)l M)')!e&e't+ Stru*ture o$ $orei!' e 3 * , ) ' ! e & ) r 5 e t . T h e b a l a % c e o " . a +' e % ! s / I % ! e r % a ! $ o % a l ' o % e ! a r + s +s ! e ' ? I . M . F / T h e % a ! u r e o " ( l o b a l c a . $ ! a l " l o * s ? F D I / F I I / ;r$0a!e e1u$!+ a%d hed(e "u%ds. E3*,)'!e r)te %eter&i')tio'+ S!ruc!ural 'odels o" e4cha%(e ra!e d e ! e r ' $ % a ! $ o % ? I R ; a % d ; ; ; a r $ ! +/ e 4 c h a % ( e r a ! e " o r e c a s ! $ % ( . Tra%s"er .r$c$%( a%d %e!!$%(.

2.

A . T , e $ o r e i ! ' e 3 * , ) ' ! e & ) r 5 e t + S ! r u c ! u r e / T +. e s o " ! r a % s a c ! $ o % s / 1uo!a!$o%s a%d &rb$!ra(e . E4cha%(e ra!e re($'es ? "ore$(% e4cha%(e 'ar:e! $% I%d$a. B. Me)sure&e't o$ e3-osure )'% Ris5+ Class$"$ca!$o%/ T ra%sac!$o%/ !ra%sla!$o% a%d o.era!$%( e4.osures. Ma%a(e'e%! o" e4.osures. Fed($%(/ "or*ards/ curre%c+ "u!ures/ o.!$o%s/ s*a.s a%d hed($%( *$!h 'o%e + 'ar:e!. M)')!e&e't o$ i'terest r)te e3-osure+ FR& $%!eres! ra!e ca.s a%d " l o o r s . F $ % a % c $ a l s * a . s 7 ! +. e s 7 ' o ! $ 0 a ! $ o % a . . l $ c a ! $ o % o " s * a . s . 8 D R / &DR. References: Buc*ley, 1drian . Multinational &inance, Ne$ Cor*, )rentice %all Inc.m 399H Kim, Su* and Kim, Seung . #lo+al 0or-orate &inance< (e8t and 0ases, 2nd ed. Miami &lorida, Kol+, 399D Sha-iro, 1lan.0 . Multinational &inancial Management, Ne$ "elhi, )rentice %all of India, 399: International &inancial Management +y ).#.1-te, Mc #ra$ %ill. International &inancial Management +y 4eff Madura

2.

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• • • • •

0. Ele*ti7e IS 0+ E'ter-rise Resour*e .l)''i'! A'% Busi'ess .ro*ess ReJE'!i'eeri'!
1. I'tro%u*tio'+ Fu%da'e%!als o" su..l+ cha$% 'a%a(e 'e%!/ a..l$ca!$o%s s+s!e 's $% !he $%d$0$dual bus$%ess "u%c!$o%s.

0.2 Ele*ti7e IB 8+ I'%i)Hs Forei!' Tr)%e
1. Forei!' tr)%e )'% BO. o$ I'%i)+ Fore$(% !rade u%der .la%/ 'a-or e4.or!s a%d $'.or!s $'.ac! o% I%d$a% eco%o'+ a%d #C;/ !rade d$rec!$o%s/ 'a-or h$%dra%ces $% I%d$a% e4.or!s sec!or/ s!ruc!ural !rea!'e%! $% .ro'o!$%( $%!er%a!$o%al !rade b+ I%d$a.

. I'tro%u*tio' to ER.+ a% o0er0$e* o" !he e%!er.r$se/ ER; a%d rela!ed !ech%olo($es/ ER; ? a 'a%u"ac!ur$%( .ers.ec!$0e/ @e%dors/ co%sul!a%!s a%d users/ $%!roduc!$o% !o S&;/ a% o0er0$e* o" SD/ MM/ ;;/ FI5 CC Modules o" S&;. (. SA.Hs SCM s# ste &+ rece%! de0elo.'e%!s $% order a%d SCM based o% S & ; s +s ! e ' s / c a s e s ! u d $ e s o % S C M / I % ! e r % e ! r e s o u r c e s " o r S C M . 0. ReJe'!i'eeri'!+ a% $'.era!$0e "or sur0$0al/ $'.le'e%!$%( #;R ? ' e ! h o d o l o ( + a % d s ! e . s / I s r e 7 e % ( $ % e e r $ % ( % e c e s s a r +L

2. Rece%! !re%ds $% I%d$a)s "ore$(% !rade/ d$rec!$o%al .a!!er%/ 'a-or e4.or! co''od$!$es ? !hrus! area co''od$!$es/ !re%ds/ .roble' a%d .ros.ec!s/ 'a-or co'.e!$!ors/ 'a-or $'.or! co''od$!+ (rou.s/ !rade co%!rol $% I%d$a ("ore$(% !rade de0elo.'e%! a%d re(ula!$o% ac!)/

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2K
2. Tre'%s i' I'$or&)tio' te*,'olo!# + .eo.le 0$e*/ e'.o*er$%( .eo.le !hrou(h $%"or'a!$o%/ 'a%a($%( cha%(e ? !he I%d$a% .arad$('. • • References: E,) . 1le8is 'eon, 'eon )u+lishers Su--ly 0hain Management +ased on S1) systems, #.Knolmayer, ).Mertens and 1.=eir, S-ringer International Edition (he one Source &or 0om-rehensive Solutions . Using Sa- ,ED III Edition . 1uthored +y 1sa- /orld 0onsutancy-)%I. Introduction to S1), an overvie$ of S", MM, )), &IE0 Modules of S1) 1n Insider!s Un+lased 1--raisal of S1) ,ED Management . /iley, 0oriolis . dreamtech E,), 7inod Kumar #arg and N.K.7en*ita*rishnan, )%I %ammer, Michael and 0ham-y, 4ames< ,eengineering the 0or-oration< 1 manifesto for +usiness revolution< %ar-er Business • • ME-0ommerce-1mangarial -ers-ectiveN, ).(.4ose-h. )rentive %all, India MElectronic 0ommerceN, &rame$or*, (echnologies and a--lications, (ata Mc#ra$ %ill. MElectronic 0ommerceN, &rom vision to fulfillment, Elias M.1$ad, )%I. 4effrey &.,ay-ort and Bernard 4.4a$os*i-introduction to E0ommerce.

• • • • • • •

0.0 Ele*ti7e IS 6+ I;R a%d C+ber la*s
1 I.R ? $%!roduc!$o%/ #as$cs/ Ee(al Co%ce.!s/ I%!er%a!$o%al &rch$!ec!ure o" ;ro!ec!$o%/ 8lobal Re(ula!or+/ DRI;s/ TRI;s/ D$.lo'ac+ $% I;R .ro!ec!$o%/ I;R $% I%d$a/ I;R 0s @er!$cal I%dus!r$es. C#"er L)As+ C+ber &ler!s/ I%!er%e! Frauds/ The"!s a%d cr$'es/ C +b e r E a * s @ s @ e r ! $ c a l I % d u s ! r $ e s . O'li'e S,o--i'! Met,o%s+ Sho..$%( car!s/ I%!er%e! ;a+'e%! 8 a ! e * a +s / E l e c ! r o % $ c D a ! a I % ! e r " a c e s / ; a +' e % ! ' e ! h o d s a % d a . . r o 0 a l ' e c h a % $ s ' s / c r e d $ ! c a r d ' e r c h a % ! s a % d . a +' e % ! s I'$or&)tio' Se*urit# + Co'.l$a%ces. Co%ce.!s/ Me!hods/ Tools/ S!a%dards/

2 A

0.( Ele*ti7e IS 2+ Ele*tro'i* Co&&er*e
1. I'tro%u*tio' to EJCo&&er*e+ ad0a%!a(es a%d l$'$!a!$o%s !o E7 Co''erce/ @alue cha$%s a%d 'a%a(er$al $'.l$ca!$o%s o" E7 Co''erce. . I'ter'et+ The $%!er%e! a%d !he *orld*$de *eb/ !he $%!er%e! ;ro!ocol Su$!e/ $%!er%e! arch$!ec!ure/ I%!er%e! ser0$ce .ro0$ders (e%abl$%( !ech%olo($es o" !he *orld*$de *eb)/ I%!er or(a%$<a!$o%al Co''erce a%d EDI/ EDI $'.le'e%!a!$o%/ 'ob$le Co''erce. %e!*or:s/

B 2 • • • • • • • • • •

I'$or&)tio' Se*urit# Co'trol a%d D$sas!er Ma%a(e'e%!. References: )ractical 1--roach (o Intellectual )ro-erty ,ights By ,achna Singh )uri, 1rvind 7is$anathan ,e-thin*ing intellectual -ro-erty< the -olitical economy of co-yright ... By C i4un (ian Intellectual -ro-erty and information $ealth< issues and -ractices in the ... By )eter K. Cu 0y+er la$ sim-lified . +y 7ive* Sood 0y+erla$ for glo+al E-+usiness< finance, -ayment, and dis-ute s . +y (a*ashi Ku+ota 0y+erla$< the Indian -ers-ective- +y )avan "uggal Information (echnology in Business Management . +y "r. Mu*esh "hunna, 4. B. "i8it )ayment technologies for E-commerce +y /eidong Kou Ne$ -ayment $orld< a managerLs guide to creating an efficient )ayment )rocess . +y Mary S. Schaeffer Managing information security ris*s< the 0(17E a--roach . +y 0hristo-her 4. 1l+erts, 1udrey 4. "orofee .

( . C o & - u t e r N e t A o r 5 s & S e * u r i t # + D $ " " e r e % ! ! +. e s o " .ro!oc ols a%d 'ed$a. 0.

S e * u r i t # ) ' % * , ) l l e ' ! e s + E l e c ! r o % $ c . a + ' e % ! s +s ! e ' s a % d ! h e $ s s u e s $ % 0 o l 0 e d / s e c u r $ ! + $ s s u e s a % d e % c r +. ! $ o % / E 7 C R M / E 7 S C M . E 7 S!ra!e(+. Co'su&er orie'te% Ele*tro'i* Co&&er*e+ &d 0er!$s$%( a%d Mar:e!$%( o% !he $%!er%e!/ Co%su'er Search a%d Resource D $ s c o 0 e r +/ W e b b a s e d b 2 b E 7 C o ' ' e r c e . I % ! r a % e ! s a % d e 4 ! r a % e ! s . Ee(al a%d e!h$cal $ssues/ le(al $%"ras!ruc!ure "or E7Co''erce $% I % d $ a ( T h e I % " o r ' a ! $ o % T e c h % o l o ( + & c ! / 2 0 0 0 ) / I % ! e r % a ! $ o % a l c +b e r la*s. References: ,avi B.Kala*ota and 1ndre$ B./hinston . M&rontiers of Electronic 0ommerceN. 1ddison /esley, )earson Education, 1sia. M)ractical 0ry-togra-hyN, Bruce Schneir and Neils &erguson, /iley-dreamtech India )rivate 'td.

2.

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B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

2J
• • Information Security< design, im-lementation, measurement, and 0om-liances . +y (imothy ). 'ayton 1n information security hand+oo* . +y 4ohn M. ". %unter A. Co%"ere%ce .ro(ra' des$(%$%(/ !$'$%(/ su.er0$s$o%/ .rese%!a!$o%/ ca!er$%( a%d hos.$!al$!+/ Tra%s.or!a!$o%/ !eleco%"ere%c$%(/ record$%( 6 .ubl$sh$%( s.o%sorsh$./ s.o%sors/ or(a%$<ers/ cus!o'ers 6 (ues!s. E0e%! .la%%$%(/ 9e+ charac!er$s!$cs/ ;re7e0e%! res.o%s$b$l$!$es/ le(al $ssues/ %e(o!$a!$o%s. E0e%!s a%d Tour$s'/ #us$%ess !our$s!/ Tour$s' 6 Cul!ure/ I%ce%!$0e !ours R$s: Ma%a(e 'e%!/ Sa"e!+ a%d 8lobal $ssues $% E0e%! Ma%a(e 'e%!. MICE Tour$s'> Tour$s' e0e%!s ? %a!$o%al 6 I%!er%a!$o%al Sce%ar$o I%!er%a!$o%al Trade Fa$rs 6 Mars ? 8er'a%+/ Ch$%a/ S$%(a.ore/ Fo%(:o%(/ U.9/ e!c. E0e%!s a%d Tour$s' Mar:e!$%(. References: Event Management in leisure 5 tourism . "avid /att 0onferences . (omy ,ogers

0.2 Ele*ti7e IS 8+ Busi'ess Str)te!ies
1. I ' t r o % u * t i o ' + D e " $ % $ % ( +o u r b u s $ % e s s $ d e a / c r e a ! $ % ( a % e 7 bus$%ess .la%/ (e!!$%( +our bus$%ess o"" !he (rou%d/ Co'.o%e%!s/ l $ % : a ( e s / d + % a ' $ c s a % d e 0 a l u a ! $ o % o " b u s $ % e s s ' o d e l s / d +% a ' $ c s a % d a..ra$sals o" bus$%ess 'odels. I'ter'et+@alue co%"$(ura!$o% "$%a%c$%( a% $%!er%e! s!ar!7u.. a%d !he $%!er%e! 0alu$%( a%d

B.

2.

. (. 0.

e J " u s i ' e s s + # u $ l d $ % ( +o u r e 7 b u s $ % e s s / d e s $ ( % $ % ( a % e 7 b u s $ % e s s * e b s $ ! e / u % d e r s ! a % d $ % ( b a c : 7 e % d s +s ! e ' s . Busi'es E'7 iro'&e't+ T he role o" co'.e!$!$0e a%d 'acro e % 0 $ r o % ' e % ! s / a . . l +$ % ( ! h e c o % c e . ! s ' o d e l s a % d ! o o l s / s a ' . l e a % a l +s $ s o " a % $ % ! e r % e ! b u s $ % e s s ' o d e l c a s e . L)u'*,i'! #our eJ"usi'ess References: 0reating a $inning e-+usiness, I Edition, Na-ier, 4udd, ,ivers and /agner Internet +usiness models and strategies, Edition 2;;3, 1llan 1fush, 0hristo-er '.(ucci E-servie, Ne$ "irections in (heory and )ractice, ,oland (.(rust and ).K.Kannan, )rentice %all India. Steven 1lter< Information Systems< &oundation of e-+usiness, )%I For practicals: /e+ "esign, $ith %(M'E&lashE4avascri-tE"ream $eaverE&ront -age and e-0ommerce Multimedia Systems "esign, )ra+hat K.1ndleigh and Kiran (ha*rar.

• •

0.( Ele*ti7e TTM 2+ I'ter')tio')l Touris&
1. 8lobal$<a!$o% 6 !our$s' sec!or> 8lobal$<a!$o% 6 !he bus$%ess *orld/ !he !our$s' $%dus!r+/ challe%(es/ Fac!ors a""ec!$%( 8lobal 6 re($o%al !our$s! 'o0e 'e%!s/ De'a%d a%d or$($% "ac!ors/ des!$%a!$o% 6 resource "ac!ors. Co%!e '.orar+ !re%ds $% $%!er%a!$o%al !our$s! 'o0e'e%!s. The e'er(e%ce o" $%!er%a!$o%al ho!els 6 !our$s's> F$s!or$cal as.ec!s/ de0elo.'e%! o" cha$%s/ de0elo.'e%! abroad/ a$rl$%e co%%ec!$o%. ;ol$!$cal as.ec!s o" !he $%!er%a!$o%al !ra0el/ !our$s' #arr$ers !o !ra0el/ !our$s' $%0es!'e%! 6 bus$%ess/ re(ula!$o%s/ $%!er%a!$o%al or(a%$<a!$o%s deal$%( *$!h barr$ers 0$<> WT C/ IMF/ IF&/ %eed "or (o0er%'e%! su..or! o" !our$s'/ %a!$o%al !our$s' or(a%$<a!$o%s/ .ol$!$cal s ! a b $ l $ ! +/ !ra0el ad0$sor$es/ .ol$!$cal r$s:/ cr$s$s 'a%a(e 'e%!. Fu'a% resources 6 cul!ural d$0ers$!+> U%ders!a%d$%( d $ 0 e r s $ ! +/ cul!ural .erce.!$o%s/ bus$%ess .ro!ocol/ co%s$dera!$o%s $% %e(o!$a!$o%s. cul!ural cul!ural

2. • • • • • •

2.

A.

B.

0. Ele*ti7e TTM 0+ E7e't M)')!e&e't
1. De"$%$!$o%/ Sco.e o" E0e%! Ma%a(e'e%!. I%!roduc!$o% !o co%0e%!$o%s/ E4h$b$!$o%s/ 'ee!$%(s ? de"$%$!$o% 6 co'.o%e%!s. Na!ure a%d de'a%d o" co%"ere%ce 'ar:e!. 8ro*!h a%d de0elo.'e%! o " e 0 e % ! $ % d u s ! r +/ e c o % o ' $ c a % d s o c $ a l s $ ( % $ " $ c a % c e . T +. o l o ( + o " . l a % % e d e 0 e % ! s / @ a r $ e ! $ e s 6 $ ' . o r ! a % c e o " e 0 e % ! s / 9 e + s!e.s !o success"ul e0e%!s charac!er$s!$cs a%d co'.le4$!$es o" e0e%!s chec:l$s! "or d$""ere%! e0e%!s/ .la%%$%( schedule 6 ac!$o%s a(e%da. 2.

I%!er%a!$o%al !our$s' sales 6 'ar:e!$%(> Mar:e! research/ d e 0 e l o . $ % ( a % $ % ! e r % a ! $ o % a l ' a r : e ! $ % ( s ! r a ! e ( +/ u % d e r s ! a % d $ % ( 0 a r $ o u s ! r a 0 e l d $ s ! r $ b u ! $ o % s +s ! e ' s 0 $ < 8 D S / . r o d u c ! . o s $ ! $ o % $ % ( . References: Mill, ,.0., A399;B, (ourism< (he International Business, )retience %all, Ne$ 4ersey. Bhatia.1.K., - International (ourism

2.

• •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A0

0.0 Ele*ti7e TTM 6+ Art 1erit)!e o$ I'%i)+
1. I%d$a% Cul!ure a%d Fer$!a(e> Co%ce.! ? F$s!or+ ? S!a(es o" e0ala$o% ? The Mohe%-odaro a%d Fara..a% .er$od ? @ed$c &(e/ #uddh$s! e.och/ 8u.!a ;er$od/ Earl+ a%d Ea!e Med$e0al .er$od/ Moder% .er$od/ Fea!ures o" I%d$a% Cul!ural Fer$!a(e ? Co%ser0a!$o% o" Cul!ure. S ! u d + o " I % d $ a % & r c h $ ! e c ! u r e > T h e . r o ' $ % e % ! & r c h $ ! e c ! u r a l s ! +l e $ % d$""ere%! .er$od ? Fara..a% &rch$!ec!ure/ &%c$e%! I%d$a% &rch$!ec!ure 0$< F$%du ? #uddh$s! s!+le. Mu(hal &rch$!ec!ure. The Roc :7Cu! 'o%u'e%!s ? colo%$al &rch$!ec!ure/ S!ud+ o" $'.or!a%! &rch$!ec!ural s$!es o" I%d$a. S!ud+ o" I%d$a% Te'.le &rch$!ec!ure a%d .o.ular rel$($ous ce%!res ? F$%du/ #uddh$s!/ Ha$%/ Musl$'s/ ;ars$s a%d Chr$s!$a%. ;a$%!$%(s> I%d$a% ;a$%!$%(s ? charac!er$s!$c "ea!ures ? Med$e0al a%d Moder% ;a$%!$%(s/ S!ud+ abou! .er"or'$%( &r!s o" I%d$a/ Da%ces o" I%d$a/ F$s!or$cal e0olu!$o% ? archeolo($cal a%d l$!erar+ e0$de%ce/ I%d$a% Class$cal Da%ces ? Fol: Da%ces/ Mus$c o" I%d$a ? c l a s s $ " $ c a ! $ o % ? M a r ( 6 D e s $ / 9 a r % a ! $ c s ! +l e / N o r ! h I % d $ a % M u s $ c ? Mus$cal $%s!ru'e%!s. Role o" ;er"or'$%( &r! $% Tour$s' De0elo.'e%! 6 Fa%d$cra"!s> I%d$a% Thea!re ? D$""ere%! Thea!r$cal "or's/ I%d$a% C$%e'a ? E0olu!$o% ? Role $% Tour$s' De0elo.'e%!/ I%d$a% ha%d$cra"!s ? ! e 4 ! $ l e s / c l a +* o r : s / s ! o % e * o r : s / * o o d * o r : s e ! c . ? c r a " ! ' e l a s ? Mar:e!$%( o" Fa%d$cra"!s ? #o!!le%ec:. Museu's a%d !he$r role> Role o" Museu's $% .reser0a!$o% o" ar! F e r $ ! a ( e ? T +. e s o " M u s e u ' s ? & c 1 u $ s $ ! $ o % o " M u s e u ' & r ! $ c l e s ? Role o" Museu' $% S.ec$al I%!eres! Tour$s'. References: (ourism "evelo-ment . 1.K.Bhatia %eritage (ourism "evelo-ment . ,omila (ha-er "evelo-ment of (ourism in India . %.'.).,ai )aryatan Bhugol . )rof. S.B.Shinde )aryatan Bhugol . "r. C.(.#har-ure )aryatan Bhugol . "r. Nagtode and others

0.2 Ele*ti7e TTM 8+ Tr)7el A!e'*# M)')!e&e't
1. Tra0el "or'al$!$es> ;ass.or!/ @$sa/ Feal!h re1u$re'e%!s/ !a4es/ cus!o's/ c u r r e % c +/ !ra0el $%sura%ce/ ba((a(e a%d a$r.or! $ % " o r ' a ! $ o % . T r a 0e l & ( e % c + a % d T o u r C . e r a ! $ o % # u s $ % e s s > F $ s ! o r +/ 8 r o * ! h / a % d . r e s e % ! s ! a ! u s o " T r a 0 e l & ( e % c +. D e " $ % $ ! $ o % o " T r a 0e l & ( e % c + a % d d $ " " e r e % ! $ a ! $ o % b e ! * e e % T r a 0e l & ( e % c + a % d T o u r C.era!$o% bus$%ess. Tra0el &(e%c+ a%d Tour C.era!ors> E$%:a(es a%d arra%(e'e%!s *$!h ho!els/ a$rl$%es a%d !ra%s.or! a(e%c$es a%d o!her se('e%!s o" !our$s' sec!or. &..ro0al o" Tra0el &(e%!s a%d Tour C.era!ors> &..ro0al b+ De.ar!'e%! o" Tour$s'/ 8o0er%'e%! o" I%d$a. I&T& rules a%d re(ula!$o%s "or a..ro0al o" a !ra0el a(e%c+/ &..ro0al b+ &$rl$%es a % d R a $ l * a +s . S ! u d + o " 0 a r $ o u s F $ s c a l a % d N o % ? F $ s c a l $ % c e % ! $ 0 e s a0a$lable !o Tra0el a(e%c$es a%d Tour C.era!$o%s bus$%ess. F u % c ! $ o % s o " a T r a 0e l & ( e % ! > U % d e r s ! a % d $ % ( ! h e " u % c ! $ o % s o " a ! r a 0 e l a(e%c+ ? !ra0el $%"or'a!$o% a%d cou%sel$%( !o !he !our$s!s/ I!$%erar+ .re.ara!$o%/ reser0a!$o%/ !$c:e!$%(/ .re.ara!$o% a%d 'ar:e!$%( o" Tour .ac:a(es/ ha%dl$%( bus$%ess5cor.ora!e cl$e%!s $%clud$%( co%"ere%ce a%d co%0e%!$o%s. Sources o" $%co'e> Co''$ss$o%/ S e r 0 $ c e c h a r ( e s . T r a 0e l T e r ' $ % o l o ( + > C u r r e % ! a % d . o . u l a r ! r a 0 e l !rade abbre0$a!$o%s a%d o!her !er's used $% .re.ar$%( $!$%erar$es. Fu%c!$o%s o" a Tour C.era!or> Mar:e! research a%d !our .ac:a(e "or'ula!$o%/ asse'bl$%(/ .rocess$%( a%d d$sse'$%a!$%( $%"or'a!$o% o% des!$%a!$o%s/ E$as$o%$%( *$!h .r$%c$.les/ .re.ara!$o% o" I!$%erar$es/ !our o.era!$o% a%d .os! !our Ma%a(e'e%!. Sources o" $%co'e "or !our o.era!$o%. ;ubl$c a%d ;r$0a!e sec!or $% Tra0el &(e%c + #us$%ess a%d Tour C.era!$o% #us$%ess> Cr(a%$<a!$o%al S!ruc!ure a%d 0ar$ous de.ar!'e%!s o" a T ra0el &(e%c+. Case s!ud+ o" IT DC. Case s!ud + o" SIT&/ Co4 6 9$%(s/ TCI a%d Tho'as Coo:. The I%d$a% Tra0el &(e%!s a%d !our o.era!ors ? a% o0er0$e*. Na!$o%al Trade &ssoc$a!$o%s> I&TC a%d T&&I. References: %ollo$ay.4.0 A39IDB, (he Business of (ourism, Mc"onald and Evans, )lymounth. Syratt #$enda, A399:B. Manual of (ravel 1gency )ractive, Butter$orth %einmann, 'ondon. Stevens 'aurence, A399;B. #uide to Starting and -erating Successful (ravel 1gency, "elmar )u+lishers Inc.m Ne$ Cor*.

2.

2.

A.

A.

B.

B.

2.

2.

• • • • • •

• • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A1
• • • 0hand, Mohinder, (ravel 1gency Management, 1nmol )u+lication Seth.).N A3992B, Successful (ourism Management 7ol. 3 5 2, Sterling )u+lications, "elhi. &oster, "ouglas A39IDB, (ravel and (ourism Management, McMillan, 'ondon. 2. M a % a ( e ' e % ! o " 1 u a l $ ! +, C o % c e . ! s o " e % 0 $ r o % ' e % ! a l h e a l ! h c a r e , M$crob$olo($cal co%s$dera!$o%s, Eau%dr$es/ CSSD/ $%sec!/ Rode%! co%!rol. E'er(e%c + a%d d$sas!er .la%%$%(, sa"e!+ 'a%a(e'e%!, .a!$e%!s a%d . e r s o % % e l s a " e ! +/ " $ r e s a " e ! +/ ( e % e r a l s a % $ ! a ! $ o % . Fa<ardous *as!e 'a%a(e'e%!, sol$d *as!e ha%dl$%( 6 d$s.osal, l$1u$d *as!e ha%dl$%(/ collec!$o% 6 d$s.osal, *a!er !rea!'e%! a%d d$s!r$bu!$o%. ;la%%$%( a%d or(a%$<$%( "or sa"e!+ a%d *as!e 'a%a(e 'e%!. Ee(al a%d soc$al as.ec!s o" *as!e 'a%a(e 'e%!, !re%ds a%d .rac!$ces, 'a%a(e 'e%! o" cos!s, heal!h care bud(e!$%(, cos! co%!a$%'e%!, 'a%a(e 'e%! o" co%"l$c!s, or(a%$<$%( "or be!!er heal!h care 'a%a(e 'e%!, collec!$0e e'.lo+ee .ar!$c$.a!$o%, bar(a$%$%(, re*ards a%d .u%$sh'e%!s. References: &erry, (ed Safety 5 health management -lanning, 7an Nostrand ,einhold, Ne$ Cor*, 399;. Bond ,ichard.g, #.S.Michaelsen and ,oger ' "eroos, Environmental %ealth 5 Safety in health care facilities, Macmillan )u+.co.inc, 39JD. 4ournal of %azardous $aste management, US1 =$eife, )eter I and &riedrich Breyer %ealth Economics, 8ford University )ress, Ne$ Cor*, 399J. Kurt, "arr 5 4onathan.S.,., %os-ital organization and management< (e8t and reading, 0BS -u+lishers 5 "istri+utors, 3992. #oyal.,.0 %and+oo* of hos-ital -ersonnel management, )rentice %all of India, Ne$ "elhi, 399D.

A. B.

0. Ele*ti7e 1CM 0+ 1e)lt, C)re E*o'o&i*s )'% Fi')'*e
1. &ssess'e%! o" causes o" .oor heal!h $% !he de0elo.$%( cou%!r$es, Feal!h ser0$ces/ eco%o'$c de0elo.'e%! a%d %a!$o%al de0elo.'e%! .la%%$%(. Eco%o'$c a..ra$sal o" heal!h ser0$ces> %eeds 0s De'a%d 0s Su..l+ ' o d e l , F e a l ! h s e c ! o r " $ % a % c $ % ( a % d e 4 . e % d $ ! u r e s u r 0 e +s . ;r$'ar+ care> cos!s/ resource a0a$lab$l$!+ a%d alloca!$o%, 'e!hods a%d 'odels $% !he a%al+s$s a%d e0alua!$o% o" heal!h/ sec!or "$%a%c$%(. F$%a%c$al Ma%a(e'e%! . r $ c $ % ( a % d e " " $ c $ e % c +. $% heal!h ser0$ces> #ud(e !$%(/ co%!rol/

2. A.

2.

B. 2.

• • • • • •

Eco%o'$cs o" No%78o0er%'e%!al heal!h care, Eco%o'$cs o" 0ar$ous Na!$o%al/ heal!h .ro(ra ''es. References: 0arrin.#, Economic Evaluation of %ealth in "evelo-ing 0ountries, 39ID, 8ford University )ress, Ne$ C or*. 0leverley./."., ed, &inancial Management of %ealth 0are &acilities, 39JH, 1s-en, Maryland. 0onyers." and %ills.), 1n introduction to develo-ment -lanning in the third $orld, 39IG, 4ohn /iley, Ne$ Cor*. "rummond.M.&, )rinci-les of Economics a--raisal in %ealth 0are, 39I:, 8ford University )ress, Ne$ C or*. &error.%.) ed, %ealth Services< 1dministration, research and Management, 39J2, Butter$orths, 'ondon. &errnati.).4, %ealth care economics, 39J9, 4ohn/iley, Ne$ Cor*.

• • • • • •

0.0 Ele*ti7e 1CM 6+ 1e)lt, )'% 1os-it)l I'$or&)tio' S#ste&s
1. Co%ce.! o" heal!h, heal!h care a%d hos.$!als/ I%d$a% heal!h care s +s ! e ' / 8 o 0 e r % ' e % ! 7 h e a l ! h c a r e $ % ! e r " a c e > F o s . $ ! a l a s a s u b s +s ! e ' o" heal!h care s+s!e', hos.$!al "u%c!$o%s. Fos.$!al or(a%$<a!$o%/ class$"$ca!$o% o" hos.$!als, co'.o%e%!s o" a h o s . $ ! a l s +s ! e ' , c h a % ( $ % ( r o l e o " h o s . $ ! a l a d ' $ % $ s ! r a ! $ o % , % e e d " o r 'a%a(er$al "u%c!$o%al s.ec$al$s!s/ $ssues a%d challe%(es o" hos.$!al 'a%a(e 'e%!. Dec$s$o% 'a:$%( $% hos.$!als/ u%ders!a%d$%( dec$s$o% 'a:$%( .rocess, dra*bac:s o" hos.$!al co''u%$ca!$o% s+s!e ', %eed "or s +s ! e ' s a . . r o a c h ! o h o s . $ ! a l .

0.( Ele*ti7e 1CM 2+ E'7iro'&e't)l 1e)lt, M)')!e&e't )'% S)$et# .l)''i'!
1. Co%ce.! o" heal!h care .la%%$%(/ heal!h e4.e%d$!ures/ hos.$!als as a h e a l ! h c a r e d e l $ 0 e r + s +s ! e ' , M a % a ( e ' e % ! o " h e a l ! h c a r e s + s ! e ' s , D$'e%s$o%s o" heal!h care 'a%a(e'e%!.

2.

A.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A2
l$!erac + 6 s!ra!e($es d$sse'$%a!$o% $% areas o" .ubl$c heal!h e'er($%( "ro' research $% hear$%(/ bala%ce/ s'ell/ !as!e/ 0o$ce/ s.eech or la%(ua(e. 2. ;roduce 'a!er$als !ha! 'a :e co'.le4 d$sease $ssues 'ore u%ders!a%dable !o .ubl$c e.(. 'a!er$als !o acco'.a%+ (e%e!$c cou%sel$%( $% areas o" $%her$!ed d$sorders. References: )ayers, 'ynn, Medicine 5 culture . Ne$ C or*< %enry %olt 5 com-any 399H. "u )re, 1thena, 0ommunicating a+out healthF 0urrent issues 5 -ers-ective. Mountain vie$ '1F May field -u+lishing com-any, 2;;;. %ealth communication, Ne$ 4ersey school of -u+lic health, 399I. ,ole of mass media in -arenting education, 399J. %arvard school of -u+lic health centre for health communication. (e8t +oo* of -reventive 5 social medicine, 2;;;.

B.

Co%ce.!s o" co'.u!ers a%d co''u%$ca!$o% !ech%olo(+/ da!abase c o % c e . ! s / % e ! * o r : s a % d c o ' ' u % $ c a ! $ o % , ! +. e s o " % e ! * o r : s / % e ! * o r : ! o . o l o ( $ e s / $ % " o r ' a ! $ o % ! e c h % o l o ( + $ % h o s . $ ! a l s , I % " o r ' a ! $ o % s +s ! e ' c o % c e . ! s / ! +. e s o " $ % " o r ' a ! $ o % s + s ! e ' s . F o s . $ ! a l $ % " o r ' a ! $ o % s +s ! e ' , S +s ! e ' s a % a l + s $ s a % d d e s $ ( % o " h o s . $ ! a l $ % " o r ' a ! $ o % s +s ! e ' s , d e s $ ( % c o % s $ d e r a ! $ o % s , d e 0 e l o . ' e % ! a..roaches, $'.le'e%!a!$o% s!ra!e($es, "u%c!$o%al$!+ o" c o ' . u ! e r $ < e d h o s . $ ! a l $ % " o r ' a ! $ o % s +s ! e ' s / ' e r $ ! s a % d d e ' e r $ ! s o " CFIS/ !re%ds $% FIS,FIS as a co%!rol s+s!e', resource u!$l$<a!$o% 6 co%!rol $% hos.$!als/ $ssues a%d challe%(es o" hos.$!al 'a%a(e 'e%!. References: 'ele.,." com-uters in Medicine, (ata Mc#ra$ %ill )u+lishing 0o.'td, Ne$ "elhi, 39II. Saini, 1nil Kumar Management Information System AMISB in hos-itals, "ee- 5 "ee- )u+, 399D. )an*o, ,aymond.,, Business "ata 0ommunications, )rentice %all Inc, 'ondon, 399J. %os-ital Information Systems . (he Ne8t generation, 7elde, ,udi 7an de S-ringer 7erlag, 3992. /ard, 4ohn, )rinci-les of Information Systems Management, ,outledge, 'ondon, 399:. %ealth Information in India, 0entral Bureau of health Intelligence, Ministry of %ealth 5 &amily /elfare, #ovt. of India, Ne$ "elhi. 1$ad, Elias.M, Systems 1nalysis 5 "esign, )rentice %all of India, Ne$ "elhi, 399;.

2.

• • • • •

• • • • • • •

0.
1.

Ele*ti7e SBM&E 0+ NeA E'ter-rise M)')!e&e't

E%!re.re%eursh$. a%d $!s role $% eco%o'$c de0elo.'e%!. ;roble 's o" $%dus!r$al$<a!$o% $% u%derde0elo.ed cou%!r$es *$!h s.ec$al re"ere%ce ! o I % d $ a . I % d u s ! r $ a l . o l $ c +/ R e ( u l a ! $ o % a % d c o % ! r o l o " $ % d u s ! r $ e s $ % I%d$a. Mecha%$cs o" se!!$%( o" %e* e%!er.r$ses ? s$<e a%d loca!$o%/ o.!$'u' u%$!s ? $!s 'ea%$%( a%d de!er'$%a%!s, s$<e o" $%dus!r$al u%$!s $% I%d$a. Theor+ o" $%dus!r$al loca!$o% "ac!ors de!er'$%$%( !he $%dus!r$al loca!$o%. Re($o%al d$s!r$bu!$o% o" $%dus!r$al ac!$0$!+ $% I%d$a, Rece%! !re%ds $% !he local$<a!$o% o" $%dus!r$al ac!$0$!+ $% I%d$a> Re($o%al .la%%$%( o" $%dus!r$al ac!$0$!+ $% I%d$a. Feas$b$l$!+ s!ud$es> !ech%$cal/ 'ar:e!$%( a%d "$%a%c$al, Ma%a(er$al .roble's o" %e* e%!er.r$ses, .roduc!$o% .urchas$%(/ "$%a%c$%( labour a%d 'ar:e!$%( .roble 's. Fac$l$!$es .ro0$ded b+ d$""ere%! $%s!$!u!$o%s a%d &(e%c$es $% I%d$a/ "$%a%c$%( "ac$l$!$es "or %e* e%!er.r$ses/ 'ar:e!$%( a%d o!her "ac$l$!$es. References< 0aticts 1 "alleyF entre-reneurial Management going all out for results AMc#ra$ %ill, 39J3B.

2.

0.2 Ele*ti7e 1CM 8+ 1e)lt, Co&&u'i*)tio'+ De7elo-&e't )'% Disse&i')tio'
1. &% o0er0$e* o" 'a%+ subs!a%!$0e areas o" s!ud+ *$!h$% heal!h co''u%$ca!$o% l$:e $%!er.erso%al co''u%$ca!$o%/ $%!er7cul!ural co''u%$ca!$o%/ 'ass 'ed$a heal!h $'a (es/ co''u%$ca!$o% ca'.a$(%s/ al!er%a!$0e 'ed$c$%e heal!h e!h$cs. Use o" leas! !hree ar!$"ac!s (such as .a'.hle!s/ .r$%! ads/ 0$de o/ e!c) a % a l +s $ s ! h e r h e ! o r $ c o " a s u c c e s s " u l o r a % u % s u c c e s s " u l h e a l ! h co''u%$ca!$o% ca'.a$(% such as &IDS a*are%ess/ s'o:$%( cessa!$o%. ;la%/ del$0er 6 e0alua!e heal!h $%"or'a!$o% 6 d$sease .re0e%!$o% ca'.a$(%s/ ad0oca!e "or heal!h .ol$c+ $%$!$a!$0es. Ma%a(e heal!h care del$0er+ s+s!e 's or .roduce !he *r$!!e% 'a!er$al "or a heal!h+ ca'.a$(% or de0elo. a !ele0$s$o% .ro(ra ''e5Feal!h

A.

2.

B.

2.

A. B.



B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

AA
• • • • • • 0lelland.".0 and ".#./inerF Motivating Economic 1chievement ANe$ Cor*39H9B "ruc*er, )eter, Innovatin and Entre-reneurshi-, east-/est )ress A)B 'td., 3992. &.M.%ar+lsonF Entre-reneurial rganization as a factor in economic develo-ment, Kuarterly 6ournal in economics 1ugust 39:2. #u-ta.0.B and Srinivasan, Entre-reneurial "evelo-ment in India, Ne$ "elhi, Sultan 0hand, 399J. %isrich, ,o+ert." and )etors, micheal.) Entre-reneurshi-F Starting, develo-ing and managing a Ne$ Enter-rise, D rd ed. 0hicago, Ir$in, 399:. %olt "avid.%, Entre-reneurshi- . Ne$ venture creation, Engle$ood cliffs, Ne$ 4ersey, )rentice %all Inc., 3992. • • • • 4ain ,a6iv, )lanning a Small Scale IndustryF 1 #uide to Entre-reneurs, 39IG, S.S. Boo*s, "elhi. Kumar.S.1, Entre-reneurshi- in Small Industry, 399;, "iscovery, Ne$ "elhi. Mc0lellan.".0 and /inter./.#, Motivating Economic 1chievement, 39H9, &ree )ress, Ne$ Cor*. )aree*, Udai and 7en*ates$ara ,ao.(, "evelo-ing Entre-reneurshi- . 1 %and+oo* on 'earning Systems, 39JI, 'earning Systems, "elhi.

0.0 Ele*ti7e SBM&E 6+ S&)ll Busi'ess E'7iro'&e't )'% M)')!e&e't
1. S'all #us$%ess $% I%d$a% E%0$r o%'e%! ? Eco%o'$c/ Soc$al/ ;ol$!$cal cul!ural a%d le(al, ;ol$c$es 8o0er%$%( s'all scale u%$!s, $%dus!r$al .ol$c$es a%d s!ra!e($es rela!$%( !o s'all scale sec!or. Tech%olo($cal 9%o*7ho* a%d a..ro.r$a!e !ech%olo(+, Gual$!+ c$rcles a%d .roduc!$0$!+ a%d l$%:a (e be!*ee% s'all a%d b$( bus$%ess. Cr(a%$<a!$o%al s!ruc!ure a%d o!her charac!er$s!$cs o" s'all "$r's, S.ec$al .roble's $% !he 'a%a(e'e%! o" s'all bus$%ess $% 0ar$ous "u%c!$o%al areas l$:e "$%a%ce/ 'ar:e!$%(/ .roduc!$o% a%d .erso%%el. S$c:%ess $% !he s'all7scale sec!or, Moder%$<a!$o% o" s'all a%d 0$lla(e $%dus!r$es, Tra$%$%( .ro(ra ''e s a%d co%sul!a%c+ ser0$ces. I%s!$!u!$o% ass$s!$%( e4.or! .ro'o!$o% o" s'all bus$%ess $% I%d$a, E4.or! .ro'o!$o% cou%c$ls (lobal .ers.ec!$0e o" s'all bus$%ess $% selec!ed cou%!r$es. References: "esai 7asant, rganization and Management of Small scale industry, Bom+ay, %imalaya, 39J9. Small Scale Industries and Entre-reneurshi-, Bom+ay, %imalaya, 399:. )a-ola.(.S, ,ural Industrialization a--roaches and -otential, Bom+ay, %imalaya, 39I2. )ic*le %al B and 1+raham6on, ,oyee.', Small Business Management, :th ed. Ne$ Cor*, 4ohn /iley, 399;. Schumacher.E.&, Small is Beautiful, Ne$ "elhi, ,u-a, 399; 7e-a ,am.N, %o$ to success in small industry, Ne$ "elhi, 7i*as, 39IG.

0.( Ele*ti7e SBM&E 2+ E'tre-re'euri)l De7elo-&e't
1. E%!re.re%eur$al !ra$!s/ !+.es a%d s$(%$"$ca%ce, De"$%$!$o%s/ charac!er$s!$cs o" E%!re.re%eur$al !+.es/ 1ual$!$es a%d "u%c!$o%s o" e%!re.re%eurs/ Role a%d $'.or!a%ce o" e%!re.re%eur $% eco%o'$c (ro*!h. Co'.e!$%( !heor$es o" e%!re.re%eursh$., E%!re.re%eur$al De0elo.'e%! .ro(ra ''e $% I%d$a. F$s!or+/ Su..or!/ ob-ec!$0es/ s ! a ( e s o " . e r " o r ' a % c e s , . l a % % $ % ( a % d E D ; o b - e c ! $ 0 e s . T a r (e ! ( r o u . / selec!$o% o" ce%!re/ .re7!ra$%$%( *or:. 8o0!. ;ol$c+ !o*ards SSI)s, E%!re.re%eur$al $%.u!, E%!re.re%eur$al beha0$ous a%d e%!re.re%eur$al 'o!$0a!$o%. N7&ch$e0e'e%! a%d 'a%a(e 'e%! success/ e%!re.re%eur$al success $% rural area. I%%o0a!$o% a%d e%!re.re%eur, es!abl$sh$%( e%!re.re%eurs s+s!e'. Search "or bus$%ess $dea/ sources o" $deas/ $dea .rocess$%(/ $%.u! re1u$re'e%!s, Sources a%d cr$!er$a o" "$%a%c$%(/ "$4ed a%d *or:$%( ca.$!al assess'e%!, Tech%$cal ass$s!a%ce/ 'ar:e!$%( ass$s!a%ce/ s$c:%ess o" u%$!s a%d re'ed$al ass$s!a%ce, .re.ara!$o% o" "eas$b$l$!+ re.or!s a%d le(al "or'al$!$es a%d docu'e%!a!$o%. References: 0liffton "avis.S and &ylie "avid.E, )ro6ect &easi+ility 1nalysis, 39JJ 4ohn /iley, Ne$ Cor*. "esai.1.N, Entre-reneur 5 Environment, 399; 1shish, Ne$ "elhi. "ruc*er )eter, Innovation and Entre-reneurshi-, 39I:, %einemann, 'ondon

2. A.

2.

B. 2.

A.

B.

• • • • • •

2.

• • •

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

AB
2. Ma%a($%( !he Sales Force> Recru$!$%(/ Selec!$%( a%d Tra$%$%( !he sales "orce. T$'e a%d !err$!or+ 'a%a(e'e%!/ Sales !err$!or$es a%d Sales 1uo!as7Co'.e%sa!$%( sales "orce/ Mo!$0a!$%( !he sales "orce7 Co%!roll$%( !he sales "orce7E0alua!$%( !he sales "orce. Re!a$l$%( a%d Wholesal$%(> %o%7s!ore re!a$l$%(/ E7!a$l$%(/ D$rec! 'ar:e!$%(/ Tele 'ar:e!$%(/ Mar:e!$%( o% !he %e!7Fu!ure o" sales 'a%a(e 'e%!. D$s!r$bu!$o% a%d Eo($s!$cs Ma%a(e'e%!> Des$(% o" d$s!r$bu!$o% cha%%el/ S!ruc!ure a%d Cha%%el 'a%a(e 'e%!. Co'.o%e%!s o" lo($s!$cs7$%bou%d a%d ou!bou%d lo($s!$cs/ :e+ lo($s!$cs ac!$0$!$es 0$<./ Cus!o'er ser0$ces7De'a%d "orecas!$%(7I%0e%!or+ 'a%a(e'e%!7 Ma!er$al ha%dl$%(7Co''u%$ca!$o%7Crder .rocess$%(/ ;ac:a($%(7 T ra""$c a%d !ra%s.or!a!$o%7 Warehous$%( a%d s!ora(e. D e 0 e l o . $ % ( E o ( $ s ! $ c s S ! r a ! e ( + > E o ( $ s ! $ c s $ % " o r ' a ! $ o % s +s ! e ' / C r ( a % $ < $ % ( " o r e " " e c ! $ 0 e l o ( $ s ! $ c s / I ' . l e ' e % ! $ % ( l o ( $ s ! $ c s s ! r a ! e ( +7 Co'.u!er .ac:a(es used $% lo($s!$cs. Reference: Sales Management . "ecisions, Strategies and 0ases . ,ichard ,.Still, Ed$ard /.0undiff and Noman 1.).#ovani )rofessional Sales Management . ,.E.1nderson, 4ose-h &.%ar, 1ian 4.Bash Mar*eting 0hannels . 'ouis /.Stern, 1del I.E, . 1nsary, (.0oughlan &undamentals of 'ogistics Management . M.'am+ert, 4ames ,.Stoc*, M.Eliram 'ogistics Management . "onald 4.B. and ".4.0loss 'ogistics and Su--ly 0hain Management . Martin 0hristo-her Sales Management . 1nalysis and "ecisions Ma*ing . (homas N.Ingram Managing Su--ly 0hain . 4.'.#attorn and "./. /aldis

A.

0.2 Ele*ti7e SBE 8+ Go7er')'*e & M)')!e&e't o$ No'J.ro$it Or!)'iC)tio's (N.Os)<NGOsH
1. 8o0er%a%ce 6 Ma%a(e'e%! o" No%7;ro"$! or(a%$<a!$o%s (N;Cs)5N8Cs, &% I%!roduc!$o% 6 D$sco0er$%( !he !h$% l$%e o" d$0$s$o%. 8o0er%a%ce Issues> 8o0er%$%( bod+ 6 s!ra!e($c 'a%a(e 'e%!/ a c c o u % ! a b $ l $ ! +/ ! r a % s . a r e % c +/ s u s ! a $ % a b $ l $ ! + 6 ; a r ! $ c $ . a ! $ o % / N o r ' s o" 8ood 8o0er%a%ce/ N8C5N;C &ccred$!a!$o%/ 8e%der E'.o*er'e%! a%d ca.ac$!+ bu$ld$%( %eeds> &ssess'e%! "or s!re%(!he%$%( 8o0er%a%ce. Ma%a(e'e%! ;rac!$ces o" "$%a%c$al resources/ hu'a% resources 6 e4!er%al resources. ;ro-ec! .la%%$%(/ des$(% 6 $'.le'e%!a!$o%. Macro .ers.ec!$0es o" 8o0er%a%ce 6 De0elo.'e%!, 8ood 8o0er%a%ce ? De0elo.'e%! a..roaches (De'a%d s$de)/ soc$al a c c o u % ! a b $ l $ ! +/ . a r ! $ c $ . a ! $ o % 6 c $ 0 $ c e % ( a ( e ' e % ! / c o ' ' u % $ ! + d r $ 0 e % de0elo.'e%! (CDD) a%d e%!$!le'e%!/ a%d r$(h! base a..roaches. References: 'eadershi- in Non-rofit organizations . Kathryn 1.1gard-Sage -u+lication Non-rofit rganizations< (heory, Management 5 )olicy . %elmut K.1nheier . 1mazon Managing the Non-)rofit organization . 4ohn /iley 5 Sons. "ruc*er.).& A399;B . Ne$ Cor*< %ar-er 0ollins Managing the Non-)rofit organization< )ractices and )rinci-les. Ne$ Cor*< %ar-er 0ollins )u+lishers. B.

2.

2.

A. B. 2.

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• • • •

0.(

Ele*ti7e R&SCM 2+ Ret)il M)')!e&e't

0. Ele*ti7e R&SCM 0+ S)les )'% Lo!isti*s M)')!e&e't
1. Sales Ma%a(e 'e%!> Cb-ec!$0es o" sales 'a%a(e'e%!/ ;erso%al sell$%( .rocess/ De0elo.$%( .erso%al sell$%( s!ra!e($es. Cr(a%$<$%( ! h e s a l e s " o r c e 7 T +. e s o " s a l e s o r ( a % $ < a ! $ o % s 7 D e ! e r ' $ % $ % ( ! h e : $ % d o " sales "orce a%d S$<e o" !he sales "orce. Gual$!$es o" sales e4ecu!$0es.

1. I%!roduc!$o% !o Re!a$l$%( 7 S$<e/ eco%o'$c $'.or!a%ce a%d co'.e!$!$0e s!ruc!ure, Co''o% re!a$l "or'a!s,The re!a$l 'ar:e!$%( '$4, The role o " ! h e r e ! a $ l b u +e r a % d ! h e * o r : o " ! h e b u + $ % ( o " " $ c e 5 ' e r c h a % d $ s e de.ar!'e%!, Cr(a%$sa!$o%al s!ruc!ures a%d !he or(a%$sa!$o% o" re!a$l b u +$ % ( . 2. I%0e%!or+ Ma%a(e'e%! 7 9e + .er"or'a%ce ra!$os/ 7 'ar($% o% re!ur%s/ (ross 'ar($%/ s!oc: !ur%/ "or*ard co0er/ 'ar: do*%/ (ross 'ar($% re!ur% o% $%0e%!or+ (8MRCI),S!oc:!a :$%( 'e!hods/, The causes o" 'ar:do*%/ s!ra!e($es !o l$'$! 'ar:do*%s, The $'.l$ca!$o%s "or

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A2
e""ec!$0e 'a%a(e 'e%! o" 8MRCI o% !he "$%a%c$al heal!h o" !he bus$%ess, Mercha%d$se 'a%a(e 'e%! "or 'a4$'u' 8MRCI. A. Mercha%d$s$%( 7 ;roduc! assor!'e%! s!ra!e($es rela!ed !o re!a$l "or'a!, #ra%d$%( a%d re!a$lers) o*% bra%d de0elo.'e%!, Ra%(e assor!'e%! .la%%$%( a%d bud(e!$%(/ 'odel s!oc:/ %e0er7ou! l$s!s/ o.e%7!o7bu+, Forecas!$%( a%d 'odel$%( !ech%$1ues. B. @$sual Mercha%d$s$%( 7 S.ace 'a%a(e 'e%!/ $!s $'.or!a%ce "$%a%c$all+ a%d !he d$""ere%! !ech%$1ues used !o 'a%a(e s.ace, The cus!o'er dec$s$o% 'a:$%( .rocess a%d $!s a""ec! o% s!ore la+ou! a%d .roduc!, 8e%er$c s!ore la+ou!s a%d !he$r ad0a%!a(es a%d d$sad0a%!a(es, D$rec! ; r o d u c ! ; r o " $ ! ( D ; ; ) / & # C a % a l +s $ s a % d $ ' . l $ c a ! $ o % s " o r 0 $ s u a l 'ercha%d$s$%(. 2 . # u +$ % ( a % d S u . . l + $ % ( 7 9 e + o . e r a ! $ o % a l o b - e c ! $ 0 e s > s . e e d / c o s ! / 1ual$!+/ de.e%dab$l$!+/ "le4$b$l$!+, Su..l$er selec!$o% a%d e0alua!$o%/ order 1ual$"$ers a%d order *$%%ers/ cus!o'er sa!$s"ac!$o% $%d$ces a%d ser0$ce le0el a(ree'e%!s as a..l$ed b+ re!a$lers, ;ar!%ersh$.s "or co'.e!$!$0e ad0a%!a(e/ Gu$c: Res.o%se (GR)/ E""$c$e%! Cus!o'er Res.o%se (ECR) a%d @e%dor Ma%a(ed I%0e%!or+ (@MI). • • • • • • • • Reference: Retailing Management, :th Ed. Michael 'evi and Barton 1. /eitz. Ir$in Mc#ra$-%ill, Ne$ C or*, NC . 2;;G. Berman and Evans, ,etail Management, )rentice %all 2;;G 'evy and /eitz, ,etailing Management, Ir$in 2;;G "unne, 'usch and #a+le, ,etailing, South-/estern 2;;2 "avis and /ard, Managing ,etail 0onsum-tion, 4ohn /iley 5 Sons 2;;2 ,o+ert S-ector and )atric* " Mc0arthy, (he Nordstrom /ay< (he Inside Story of 1merica!s O 3 0ustomer Service 0om-any, 4ohn /iley 5 Sons, Inc. 399: 4udi Bevan, (he ,ise and &all of Mar*s 5 S-encer, )rofile Boo*s 'td 2;;3 0ases< PS-ort +ermeyer 'td.Q A%BS case OH9:;22B and P/al-Mart Stores in 2;;DQ A%BS case O9J;GGD;B. Crea!$0e e4ecu!$o%> &!!e%!$o% a%d Med$a s!ra!e(+ a%d I'.le 'e%!a!$o%. s!ruc!ure o" &d0er!$se 'e%!s.

A. ;erso%al Sell$%( 6 Sales Ma%a(e'e%!> ;erso%%el Sell$%( ;rocess a%d a . . r o a c h e s / S a l e s ' a % a ( e ' e % ! 7 C b - e c ! $ 0 e s / ; o l $ c $ e s 6 S ! r a ! e ( +/ Sales Ma%a(e 'e%! .rocess/ Mo!$0a!$%(/ Co'.e%sa!$%(. Sales #ud(e!s/ Guo!as a%d Sales Terr$!or$es. B. Cus!o'er Rela!$o%s Ma%a(e'e%! > Mea%$%(/ de"$%$!$o%/ ;rac!$ce/ T e c h % o l o ( + . C u s ! o ' e r E $ " e C +c l e / C R M ; r o c e s s / N e ( o ! $ a ! $ % ( * $ ! h 9e + Cus!o'ers7 Call Ce%!res/ Cus!o'er I%!erac!$o%/ Ne(o!$a!$o% as a ;rocess/ Tools o" Ne(o!$a!$o%/ Ne(o!$a!$o% &ud$!/ &..l$ca!$o% .ro0$ders a%d CRM. 2. Fou%da!$o%s o" Cus!o'er Ce%!r$c #us$%ess> I%!er%al .rocess a%d Cus!o'ers/ E4!er%al ;rocess a%d Cus!o'ers/ 9e+ Cus!o'ers/ .r$or$!$<$%( 9e + Cus!o'ers/ Cus!o'er S!ra!e(+ (r$d. ;ar!%er Rela!$o%sh$. Ma%a(e'e%! ( ;RM)/ The Tech%olo(+ $% ;RM. • • • • • • • • • • Reference: Semeni*, 2;;H, M)romotion and IM0N, (homson. Belch, 2;;:, 1dvertising and )romotion, (M%. 0lo$, 2;;J, MIntegrated 1dvertising, )romotion and Mar*etingN, Drd Edition, (homson. Still, 0undiff and #ovni, Sales Management, )%I E )earson. Batra, Myers and 1a*er, 2;;:, 1dvertising Management, )%I E )earson. 0lo$, 2;;J, Integrated 1d, )romotion and Mar*eting 0ommunication, Drd Edition. ,on %asty and 4ames ,eardon, 399J ,etail Management, Mc#ra$ %ill International Edition. )aul #reen+erg , 2;;:, 0,M at the S-eed of 'ight, (M% Ken Bernett, 2;;:, (he %and Boo* of Key 0ustomer ,elationshiManagement, )earson education. 4agadish Seth, 1tul )arivartiyar 5 Shainesh, 2;;:, 0ustomer ,elationshi- Management, (M%.

0.0 Ele*ti7e R&SCM 6+ .ro&otio' & Rel)tio's,i- M)')!e&e't
1. The Mar:e!$%( Co''u%$ca!$o% ;rocess> & Model o" co''u%$ca!$o% e""ec!s. ;ro'o!$o% M$4/ I%!e(ra!ed Mar:e!$%( Co''u%$ca!$o% ( I M C ) S ! r a ! e ( +. ; r o ' o ! $ o % a % d I M C . l a % % $ % ( a % d S ! r a ! e ( +. T h e I%!er%a!$o%al 'ar:e! e%0$ro%'e%! "or ;ro'o!$o% 6 IMC. &d0er!$s$%(> Messa(e a%d Med$a S!ra!e($es> &d0er!$s$%( ob-ec!$0es. C r e a ! $ 0 e s ! r a ! e ( +> T h e c r e a ! $ 0 e $ d e a / c r e a ! $ 0 e e 4 e c u ! $ o % T a c ! $ c s .

0.2 Ele*ti7e R&SCM 8+ O-er)tio's Rese)r*,
1. Mo%el Buil%i'! i' OR+ E$%ear .ro(ra''$%(/ For'ula!$o%/ 8ra.h$cal solu!$o%s ? S$'.le4 'e!hod ? #$(7 M 'e!hod/ Dual$!+ a%d se%s$!$0$!+ a % a l +s $ s . 2. T r ) ' s - o r t ) t i o ' ) ' % A s s i ! ' & e ' t . r o " l e & + T r a 0e l $ % ( s a l e s ' e % .roble's/ Sol0$%( !he se1ue%c$%( .roble 's/ bra%d s*$!ch$%( .roble's.

2.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

AD
A. Fueui'! Mo%els+ De!er'$%$s!$c a%d .robab$l$s!$c 'odels/ S$%(le ser0er a%d 'ul!$.le ser0er 'odel ? I%"$%$!e .o.ula!$o%. B. NetAor5 A')l#sis+ ;ERT 6 C;M/ De!er'$%a!$o% o" "loa!s/ T$'e7 cos!7Trade7o"" a%d Crash$%( o" %e!*or:s. Theor+ o" (a'es ? T*o .erso%s ? Mero7su' (a'e. De*isio' T,eor#+ Dec$s$o% 'a:$%( u%der r$s: a%d u%cer!a$%!+/ dec$s$o% !rees. Use MS E4cel sol0er "or !he abo0e 'odels. References: @uantitative (echniKues in Management . N.". 7ohra -erations ,esearch . /agner -erations ,esearch . %amdy (aha (heory and )ro+lems of -erations ,esearch . ,ichard Brouer Mathematical Methods in Business . Barnett and Sieger -erations ,esearch . S.". Sharma

2.

Ne* .e%s$o% sche'e o" 8oI. a%d .e%s$o% sche'es o" EIC 6 o!her .r$0a!e sec!or $%sura%ce co'.a%$es.

2. • • • • • •

2.( Ele*ti7e+ B&I J 6+ Li$eD 1e)lt, & Ge'er)l I'sur)'*e
1. T +. e s o " l $ " e $ % s u r a % c e . o l $ c $ e s ? & % o u ! l $ % e o " $ ' . o r ! a % ! o " l $ " e $%sura%ce .ol$c$es $ssued b+ EIC 6 o!her 'a-or .r$0a!e sec!or l$"e $%sura%ce co'.a%$es $% I%d$a T +. e s o " F e a l ! h $%sura%ce e!c. I%sura%ce .ol$c$es. 8rou. $%sura%ce/ 'ed$cal

2. A. B.

T +. e s o " 8 e % e r a l I % s u r a % c e . o l $ c $ e s > M a - o r ! +. e s o " " $ r e / . r o . e r ! + / 6 'o!or 0eh$cle $%sura%ce. IRD& (u$del$%es rela!$%( !o l$"e $%sura%ce .ol$c$es. Cu!l$%es o" *or:$%( o" .ubl$c sec!or (e%eral $%sura%ce co'.a%$es.

0. 1.
2. A. B. 2.

Ele*ti7e B&I 0+ ICT A--li*)tio's i' B)'5i'!
I%"or 'a!$o% 6 co''u%$ca!$o% !ech%olo(+ a..l$ca!$o% $% #a%:s. C0er0$e* o" 0ar$ous !ech%olo(+ .la!"or's/ corres.o%de%ce ba%:$%(. E7co''erce ? o0er0$e* o" 0ar$ous .or!als $% I%d$a. C%l$%e !rad$%( $% secur$!$es> Ee(al 6 Tech%$cal $ssues. C u ! l $ % e s o " c +b e r l a * s 6 s + s ! e ' s e c u r $ ! + $ s s u e s . Cus!o'er rela!$o%sh$. 'a%a(e 'e%!.

2.

2.0
1.

Ele*ti7e+B&I J 8+ A*turi)l M)t,e&)ti*s )'% St)ti*s
Ti&e 7 )lue o$ Mo'e# + S$'.le $%!eres! a%d co'.o%e%! $%!eres!/ c o % ! $ % u o u s c o ' . o u % d $ % ( / . r e s e % ! 0 a l u e a % d " u ! u r e 0 a l u e / +$ e l d / I R R / co'.u!a!$o% o" cash "lo*s. .ro")"ilit#+ Co%ce.! o" .robab$l$!+/ !+.es o" .robab$l$!+ d $ s ! r $ b u ! $ o % s / s a ' . l $ % ( 6 h +. o ! h e s $ s ! e s ! $ % ( / # a +e ) s ! h e o r e ' . Mo%els> Mar:o0 Cha$%/ Cha.'a%79ol'o(oro0 e1ua!$o%. Tests> Ch$7s1uare !es!/ s!a%dard$<ed de0$a!$o% !es!/ s$(% !es!/ cu'ula!$0e de0$a!$o% !es!/ (rou.$%( o" s$(% !es!/ ser$al correla!$o% !es!.

2.

2.
1. 2. A. B.

Ele*ti7e+B&IJ2+ L)A & .r)*ti*e o$ I'sur)'*e
;r$%c$.les o" I%sura%ce> E$"e/ 'ar$%e a%d "$re e!c. C0er0$e* o" $%sura%ce $%dus!r+ $% I%d$a bo!h .ubl$c 6 .r$0a!e sec!or. Ee(al "ra'e*or: "or I%sura%ce #us$%ess ? IRD& Cro. $%sura%ce $% I%d$a.

A. B.

2.

Sto*,)sti* &o%els+ &..l$ca!$o% o" s!ochas!$c 'odel "or calcula!$%( r$s: a%d re!ur%/ lo(%or 'al d$s!r$bu!$o%s/ #r o*%$a% 'o!$o%. Reference from elective 1 to 7

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

A=
• • • • • • • • • • &undamentals of ,is* and Insurance +y E.4.7anghan 5 (.7anghan Introduction to Ban*ing +y 7i6aya ,agavan Iyengar Ban* Management +y Koch 5 Scott Machenald &undamentals of International Ban*ing +y ,u-narayan Bose Introduction to ,is* Management 5 Insurance +y Mar* "orfma ,is* Management and Insurance . )ers-ective in #lo+al economy +y %.".S*i--er 5 /.4.K$on ,is* Management 5 Insurance +y %arrington Niehaus. Stochastic -rocesses . Sheldon M.,od ///.actuariesindia.org ///.actuariesu*.org

GUIDELINES FOR .RE.ARATION OF MBA .ROGECT RE.ORTS ARRANGEMENT OF C1A.TERS: Co0er T$!le ;a(e (For'a! e%closed) I%%er !$!le .a(e (Sa'e as co0er !$!le .a(e) Cer!$"$ca!e "ro' (u$de a%d cha$r'a% a%d declara!$o% b+ !he s!ude%!. Cer!$"$ca!e "ro' co'.a%+5"$r'/ *here !he .ro-ec! *or: $s carr$ed ou!. (No! re1u$red $" .ro-ec! *or: $s %o! based o% a co'.a%+5"$r'). &c:%o*led(e 'e%! E$s! o" !ables a%d "$(ures. &bbre0$a!$o%s5o.era!$o%al de"$%$!$o%s used. I'tro%u*tio' s,oul% i'*lu%e t,e $olloAi'!+ ;roble' de"$%$!$o% 5 s!a!e'e%!. Th$s *$ll co0er co'.a%+ .ro"$le !oo $" !he !o.$c chose% .er!a$%s !o a co'.a%+. 7 2 .a(es II. Research Cb-ec!$0es ? %o! 'ore !ha% 2 ob-ec!$0es/ Use 9S& 'odel. 7 1 ;a(e III. Research Me!hodolo(+ ? S!a!e !he bas$c a%d seco%dar+ research des$(%. I" $! $s a sa'.le sur0e + e4.la$%/ sa'.l$%( des$(% a%d 1ues!$o%%a$re des$(%. Sources o" da!a ? a%d ! e c h % $ 1 u e s o " d a ! a a % a l +s $ s . ? A7B .a(es I@. E$'$!a!$o%s o" !he .ro-ec! s!ud+ ? 1 .a(e . C,)-ter I Liter)ture re7ieA D $ s c u s s ! h e o r $ e s / c o % c e . ! s / h +. o ! h e s e s / ' o d e l s e ! c . / u % d e r . $ % % $ % ( ! h e .ro-ec! *or: (.ro-ec! re.or! $s a% a..l$ca!$o% o" !heore!$cal :%o*led(e $% a % a l +< $ % ( a r e a l l $ " e . r o b l e ' 5 $ s s u e " a c e d b + a % o r ( a % $ < a ! $ o % ) 7 12 .a(es C,)-ter IID III & IV Fi'%i'!s Th$s $s the longest section of the project report . I% !hese cha.!ers da!a collec!ed *$ll be .rese%!ed a%d a%al+sed *$!hou! dra*$%( a%+ $%"ere%ce. De.e%d$%( o% !he 0olu'e o" da!a .rese%!ed/ !here could be A or B cha.!ers $% !h$s sec!$o%. ? a! leas! B0 .a(es I.

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

AK
C,)-ter V Su&&)r# o$ Fi'%i'!s Th$s cha.!er *$ll be a br$e" s!a!e'e%! o" a%al+s$s alread+ s!a!ed $% !he "$%d$%(s sec!$o%. 7 A .a(es • C,)-ter VI Co'*lusio's )'% su!!estio's ? A .a(es (!o!al %o. o" .a(es 'us! be atleast 80 but not more than 150 ) Bi"lio!r)-,#+ Re"ere%ces l$:e ar!$cles/ boo:s/ *ebs$!es e!c./ used $% !he .ro-ec! *or: 'us! be $%cluded $% !h$s sec!$o% s!r$c!l+ "ollo*$%( ! h e c $ ! a ! $ o % s ! +l e ( r e " e r M E & ) s F a % d b o o : a % d o ! h e r s ! + l e ' a % u a l s ) A--e'%i3 Th$s *$ll $%clude .r$%!ed seco%dar+ da!a (o%l+ $" $! $s 0er+ cr$!$cal) a % d a % + 1 u e s ! $ o % % a $ r e s u s e d " o r ! h e s ! u d +. FORMATTING 9OUR .ROGECT RE.ORT • 1. Re-orts s,oul% "e t#-e% 'e)tl# o'l# o' o'e si%e o$ t,e -)-er *$!h 1.2 s-)*i'! o% a &B s$<e bo%d .a.er (210 4 2J= ''). Use dr+ !o%e Iero4 "or .r$%!$%(. The 'ar($%s should be> Ee"! ? 1.22N/ R$(h! ? 1N/ To. a%d #o!!o' ? 0.=2N. Re"er !o s!+le 'a%uals l$:e M !: "an#boo$% T he !o!al 'u&"er o$ re-orts !o be .re.ared $s F&'R% &nl( one cop( is to be submitte# to the office% #e"ore !a:$%( !he $i')l -ri'tout !he a..ro0al o" !he co%cer%ed (u$de(s) $s %ecessar+ a%d correc!$o%s su((es!ed/ $" a%+ 'us! be $%cor.ora!ed. I" !he dra"! $s %o! a..ro0ed b+ !he (u$de/ !he (u$de $s %o! obl$(ed !o s$(% !he re.or!. The .ro-ec! re.or! 'us! be .a.er bac: bou%d (sa'.le a0a$lable $ % ! h e l $ b r a r +) D o % o ! $ % s e r ! ! r a % s . a r e % c + s h e e ! s $ % ! h e r e . o r ! . Do %o! use s.$ral b$%d$%(. The .ro-ec! re.or! 'us! co%!a$% K07120 .a(es. #u! %o! 'ore !ha% 120 .a(es. • se*tio's<su"se*tio' 'u&"ers )lo'! Ait, t,eir ,e)%i'!s &ust "e le$t /usti$ie% A it, se*tio' 'u&"er )'% its ,e)%i'! i' $o't siCe 16 )'% su"se*tio' )'% its ,e)%i'! i' $o't siCe 10. T,e "o%# or t,e te3t o$ t,e re-ort s,oul% ,)7e $o't siCe 1 . (Ti&es NeA Ro&)') The $i!ures a%d t)"les 'us! be %u'bered cha.!er *$se "or e.(.> F$(.2.1 #loc : d$a(ra' o" a ser$al b$%ar + adder/ Table A.1 ;r$'$!$0e "lo* !able/ e!c. &ll "$(ures a%d !ables should a..ear e$!her $% !he sa'e .a(e or !he %e4! .a(e $% *h$ch !he + are re"erred "$rs!. .re$er)"l# / all "$(ures a%d !ables are !o be .laced e$!her a! !he !o. or !he bo!!o' o" a ($0e% .a(e. Re$ere'*es+ The re"ere%ces should be 'u&"ere% seri)ll# $% !he order o" !he$r occurre%ce $% !he !e4! a%d !he$r %u'bers should be $%d$ca!ed *$!h$% s1uare brac:e!s "or e.(. ((). The sec!$o% o% re"ere%ces should l$s! !he' $% ser$al order $% !he "ollo*$%( "or'a!. For !e4!boo:s ? &[email protected]%he$ra a%d R.W.Scha"er/ D$($!al S$(%al ;rocess$%(/ E%(le*ood/ N.H./;re%!$ce Fall/ A Ed$!$o%/ 1J=2. For .a.ers ? Da0$d I%sula!$o% des$(% !o co'ba! .ollu!$o% .roble'/ ;roc o" IEEE/ ;&S/ @ol =1/ &u( 1JK1/ .. 1J0171J0=. (Re"er s!+le 'a%ual/ 7 ME&)s Fa%dboo:). • The re-ort should be e4!e%s$0e a%d $%clude descr$.!$o%s o" * o r : c a r r $ e d o u ! b + o ! h e r s o % l + ! o ! h e b e s ! e 4 ! e % ! % e c e s s a r +. @erba!$' re.roduc!$o% o" 'a!er$al a0a$lable else*here should be stri*tl# a0o$ded. Where shor! e4cer.!s "ro' .ubl$shed *or : are des$red !o be $%cluded/ !he + should be *$!h$% 1uo!a!$o% 'ar:s a..ro.r$a!el+ re"ere%ced. E%d%o!e/ Foo!%o!e should be .r$%!ed a s . e r s ! +l e ' a % u a l . ;ro.er )tte'tio' $s to "e -)i% 'ot o'l# to t,e te*,'i*)l *o'te'ts "ut )lso to t,e or!)'iC)tio' o$ t,e re-ort )'% *l)rit# o$ t,e e3-ressio' . Due care should be !a:e% !o )7oi% s . e l l $ % ( a % d ! +. $ % ( e r r o r s . S . e l l c h e c : / 8 r a ' ' a r c h e c : / ' u s ! b e a..l$ed. I! should %o!ed !ha! re.or!7*r$!e7u. "or's !he $'.or!a%! co'.o%e%! $% !he o0erall e0alua!$o% o" !he .ro-ec!.



2. A.



B.

2.

Outl)# o$ t,e Re-ort+ • The *,)-tersD se*tio's a%d su"se*tio's 'a + be %u'bered $% !he dec$'al "or' "or e.(. Cha.!er 2/ sec!$o%s as 2.1/ 2.2 e!c./ a%d subsec!$o%s as 2.2.A/ 2.2.1 e!c. E)*, *,)-ter &ust "e le$t /usti$ie% ($o't siCe 16). Follo*ed b + !he title o$ *,)-ter *e'tere% ($o't siCe 1?)D



B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

AJ

(COVER TITLE .AGE & INNER TITLE .AGE FORMAT)

E0alua!$o% o" Mu!ual Fu%d ;er"or'a%ce & Case S!ud+ o" E1u$!+ Fu%ds o" UTI +y O O O O. . I V S e &e s t e r M B A R e (. N o O O O O O . .

#uide MMMMMM ;ro-ec! Re.or! sub'$!!ed !o !he U%$0ers$!+ o" M+sore $% .ar!$al "ul"$ll'e%! o" !he re1u$re'e%!s o" I@ Se'es!er M#& de(ree e4a'$%a!$o%s ? 200..

# . N. # a h a d u r I% s ! $ ! u ! e o " M a % a (e 'e % ! S c $ e % c e s / U%$0ers$!+ o" M+sore/ Ma%asa(a%(o!hr$/ M +s o r e ? 2 = 0 0 0 D

( . r e - ) r e % " # B . N . B ), ) % u r I ' s t i t u t e o $ M ) ' ) ! e &e ' t S*ie'*es.)

B.N . Bahadur Inst i t ut e of Management Sci ences, Manasagangot ri , Uni versi t y of Mysore, Mysore.

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