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Revised MBA Syllabus 2011 CBCS1 PDF

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1 assessment must be spread over sixteen weeks allowing reasonable interval between assessments. IA marks shall be awarded on the basis of announced and surprise tests, term papers / seminars / quizzes / case discussions and computer pract icals. The breakup of assessment marks will be as follows:

COURS E CURRIC ULUM & R EGULATIONS G GO OV ERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE CO UR RS SE W.E.F 2011 R EG EG U L A T I O N S

1. 

C eh a l l  be ca ll e d ‘M as t er o f B us in es s Ad m in i st ra t io n De gr ee T hoeu rcsoeu T r siet lssh C o u r se se ’ . T h e d u r a t i o n o f t h e c o u urr s e i s t w o y e a r s c o n s i s t i n g o f f o u r semesters; two semesters in each year. A candidate joining the course shall pursue prescribed courses of studies.

2. 

Eligibility for Admission Any graduate or postgraduate in arts, science, commerce, business management, allied sciences, engineering and t echnology, medical sciences of this University o r from any other university considered equivalent thereto shall be eligible for admission to the course. Further the applicant shall have a minimum of 50% in the qualifying examination. A r e l a x a t i o n o f 5 % i s a v a i l a b l e f o r SC SC / S T & C Caa t - I c a n d i d a t e s . S e l e c t i o n o f c a n d i d a t e s t o t h e c o u r s e s h a l l be be d o n e a s p e r rules of the University and Government of Karnataka. Course Content and Instruction a) Course content:   The course comprises of subjects of study, i n t e r n s h i p , p r o j e c t wo wo r k a n d f i e l d w o r k a s p r e s c r i b e d . Pedagogy includes lectures, case studies, group discussions, quizzes, seminars, computer practicals, summer internship, factory visits etc. b) Summer Internship: After the second semester examination students shall undertake t eam based su um mmer int ernship and prepare a report under the guidance of a faculty member. The report shall  be s u bm it t ed be fo r e t he co m m en cem en t o f th e t h ir d se me st er fa il in g which the student shall not be permitted t o join the third semester. c ) F i n a l P r o j e c t :   Du r in g th e th ir d an d f o u r th semester s each stu d en t shall undertake project work and prepare project report strictly in accordance with the guidelines in their elective area under the supervision of a faculty. The students are required to maintain a  p ro je ct wo rk da ir y to be su bm it t ed fo r ev al ua t io n . Th e pr oj ec t report must be submitted before the commencement o f the fourth semester examination, failing which the student shall not be  p er m it t ed t o ap pe ar fo r t he e xa mi na t io n . A t t e n d an an c e a n d C o n d u c t Th e C o u r se is a f u ll time co u r se an d stu d en ts S H A L L N O T  tak e u p a n y e m p l o y m e n t / c o u r se se , p a r t t i m e o r f u l l t i m e d u r i n g t h e i r s t u d y . Students found violating this rule shall be removed from the course. Minimum attendance of 75% of actual working hours is required in each paper. A student who does not satisfy the requirements of attendance and conduct shall not be permitted to write the e x a m i n a t i o n i n t h e c o n c e r n e d s u b je je c t . Examination Each subject is divided into internal assessment (IA) and end of term e x a m i n a t i o n wi wi t h m a r k s a l l o c a t e d a s s h o w n iin n the table. Internal

3.

4.

5.

 

a.    b. c.   d.  

6.

7.

A  –  0  –  M a rkkss S unrnporui snec et eds tt e s t  –    –  0   05 5 Mar T e r m p a p e r / s e m i n a r / c a s e d i s c u s s i o n  –    –   1 0 M a r k s Viva-voce  –    –   0 5 Mar k s T o t a l   –  2  –  2 5 M a rrk ks  T h e r e ssh hall be a term end examination of 3 hours du urr a t i o n f o r e a c h s u b j e ct ct a t t h e e n d o f e a c h s e m e s t e r ( e x c e p t i n g p r o j eecc t r e p o r t ) . Evalua tion of Project Reports 1 .   S u m m e r i n t e r n s h i p r e p o r t a n d p r o j e c t w o r k d i aarr y a r e evaluated for 50 marks through internal valuation. 2 .  Students shall have t o sub bm m i t a w o r k d aaii r y a n d s y n o p s i s o f t h e  p ro p o se d p ro je ct wo rk , to be ev al ua t ed fo r 5 0 m ar k s by t h e concerned guide, before the commencement of third semester examination failing which he/she will not be allowed to appear for the third semester examinat ion. 3 .  Each project report is evaluated for 75 marks by internal and external examiners. T h e g ui ui d e o r d i n a r i l y s h a l l b e t h e internal examiner. 4 .   A v iv a- v o ce f o r 2 5 mar k s will b e co n d u cted b y a b o ar d o f three members constituted by the Chairman, BOE from the approved list of examiners. Declaration of Results T h e d e c llaa r a t i o n o f r e s u l t s s h a l l b e m a d e a s f o l l o w s : a.   M i n i m u m f o r a p a s s i s 4 0 % o f t h e m a r k s i n e a c h e x a m i n a t i o n  p ap er an d 5 0 % o f t h e m ar k s in t h e ag gr eg at e o f f o ur s e m e s t e r s . T h e r e i s n o m i n i m u m f o r i n t e r n a l a ssss e s s m e n t , a n d summer internship report.  b.   T h e m i n i m u m f o r a p a s s i n F i n a l p r o j e c t r e p o r t i s 3 0 / 7 5 m a r k s and there is no minimum for v iva-voce. c.   C a r r y o v e r i s p e r m i t t e d a s p e r U n i v e r s i t y r e g u l a t i o n s . d.   D e c l a r a t i o n o f g r a d e s s h a l l b e d o n e a f t e r t h e f o u r t h s e m e s t e r e x a m i n a t i o n o n t h e b a s i s o f a g g r e ga ga t e m a r k s o f a l l s e m e s t e r s . T h e d e c l aarr a t i o n s h a l l b e m a d dee a s f o l l o w s : Gr ad e A1  –  7  –  7 0 % a n d a b o v e i n t h e a g gr gr e g a t e Gr ad e A  –  6  –  6 0 % a n d a b o v e b u t l e s s t h a n 7 0 % i n t h e aggregate. Gr ad e B  –  5  –  5 0 % a n d a b o v e b u t l e s s t h a n 6 0 % i n t h e a g g r e g gaa t e Gr ad e F  –  L  –  L e s s t h a n 5 0 % i n t h e a g g r e ga ga t e ( F A I L ) Declaration of results in th e case of REPEATERS shall be done according to general rules of t he University.

B.N. Bahadur Institute of Management Sciences, Manasag angotri, University of Mysore, Mysore.

 

 

2

COURSE CURRICUL UM & REGULATIONS GOVERNING T h i r d S e m e s t e r 

Credits*

Sl No

S u b jjee c t s

( L + P / S / F) F)

1. 2. 3. 4. 5. 6. 7.

P r o j e c t M a n a g e m e n t  Entrepreneurship E l e c t i v e  –    –   I E l e c t i v e  –    –   I I E l e c t i v e  –    –   I I I Project Work Diary Summer Internship Report Total  

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

COURSE STRUCTURE F i r st st S e m e s t e r   Sl No

1. 2. 3. 4. 5. 6. 7.

Subjects

Management Concepts & Theories Organizational Behaviour Business Environment Managerial Communication Managerial Accounting Managerial Economics St a t i s t i c s f o r M a n a g e m e n t Total   Total

1. 2. 3. 4. 5. 6. 7.

Total

To T otal 2

25

75

100

2 1 1 2

1 1 2 2

3 2 3 4

25 25 25 25

75 75 75 75

100 100 100 100

2 2 11

1 2 10

3 4 21

25 25 175

75 75 525

100 100 700

Intl. Asst.

Marks End Term

Total

Subjects

Legal aspects of Business Operations Managemen ntt Management Information Systems To t a l

End Term

P/S/F 1

Credits* (L+P/S/F)

Marketing Management Hu man R eso u r ce Management Corporate Finance Quantitative Method dss

Intl. Asst.

L 1

Second Semester Sl No

Marks  

Credits* (L+P/S/F)

L 2 2

P/S/F 1 1

Total 3 3

25 25

75 75

10 0 100

2 2

2 2

4 4

25 25

75 75

100 100

2 2 1

0 1 2

2 3 3

25 25 25

75 75 75

100 100 100

13

9

22

175

525

700

1. 2. 3. 4. 5. 6. 7.

End Term

Total

P/S/F 2 1 2 2 2 3 ---

To T otal 3 2 4 4 4 3 ---

25 25 25 25 25 50 50

75 75 75 75 75 -----

100 100 100 100 10 0 50 50

8

12

20

225

37 5

6 00

Marks  

Credits*

S u b jjee c t s

Strategic Management E l e c t i v e  –    –   I V E l e c t i v e  –    –   V E l e c t i v e  –    –   VI E l e c t i v e  –    –   VI I Project Report Project Viva-voce Total  

Intl. Asst.

L 1 1 2 2 2 0 ---

F ou ou r t h S e m e s t e r   Sl No

M a r ks  

( L + P / S / F) F) L 2

P/S/F 1

To T otal 3

2 2 2 2 0 --10

2 2 2 2 3 --12

4 4 4 4 3 --22

I ns ts lt.. A

TEnd erm

25

75

100

25 25 25 25

75 75 75 75 75 25 475

1 00 100 1 00 100 75 25 600

--125

* L = L e c t u r e  –    –   1 h o u r o f l e c t u r e p e r w e e k f o r 1 5 w e e k s = 1 c r e d i t P / S / F = P r a c t i c a l s / S e m i n a r s / F i e l d W o r k  –    –   2 h o u r s o f p r a c t i c a l s / s e m i n a r s / f i el el d w o r k p e r w wee e k f o r 1 5 w e e k s = 1 c r e di di t

Elective Areas: 1. Marketing (M) 2 .  Finance (F) 3 .  Human Resou rce Ma an nagement (HRM) 4 .  International Business (IB) 5 .  Information Systems (IS) 6 .   To u r i s m & T Trr a v e l M a n a g e m e n t ( T T M M)) 7 .  Heal th Care Manag gee m e n t ( HC HC M ) 8 .  Small Business Management & Entrepreneurship (SBM&E) 9 .  Retailin g & Supply Chain Management (R&SCM) 1 0 .  B a n k i n g & I n s u r a n c e ( B & I )

B.N. Bahadur Institute of Management Sciences, Manasag angotri, University of Mysore, Mysore.

 

Total

 

3 SYLLABUS F IIR RST SEMESTER

1 . 1 Ma Ma n a g e m e n t C o n c e p ts ts & T h e o r i e s

1 .2   O r g a n i z a t i o n a l B e h a v i o r 1 .  Fundamentals of Organizational Behavior: e volution of o r g a n i z a t i o n a l b e h a v i o r , i n d i v i d ua ua l s a n d O r g gaa n i z a t i o n s , f o r c e s affecting organizational behavior, Changing work force and employment relations, impact of globalization and information technology on organizational b bee h a v i o r ,

1 .  Management :definitions, nature and scope of management, functions and process of management, evolution of manag gee m e n t t h e o r y f r o om m Taylor, Fayol, Drucker to the present.Growth of professional management in India. Ethics in management.

2 .   I n d i v i d u a l D i m e n s i o n s i n O r g a n i z a t i o n a l B e h a v i o r :   in d iv id u al d if f er en ces  –    –   p e r c e p t i o n s , i n t e r e s t s , a p t i t u d dee , a t t i t u de de , l e a r n i n g ,  p er so n al it y, cr eat iv it y .

2 .   M a n a g e r i al al P l a n n nii n g : p la nn in g p ro ce ss , t yp es o f p la n s, st ra t eg ic v s. operational plans, models of strategy formulation, linking strategy to structure.

3 .  Group Dynamics: g r o u p    be ha v io r , t ea m de ve lo p me nt , gr o up c o h e s i v e n e s s  –    –   g r o u p d e c i s i o n m a k i n g p r o c e s s , , E f f e c t i v e t e a m s , organizational conflicts, & conflict resolution, interpersonal skills, Johari Window and transactional analysis.

3 .  D e c ision Making: managerial decision-making process and models, steps in rational decision-making, creativity and group decisionmaking. 4.

 

Orrggaanni zi az taitoino n s :s tor u r gc at unri ez sa,t i o nsapla nt h e oor fi e s m a nadn adgeesm i gn genn, t v a rpiroi n u cs i pf ol er sm s o o ff o c o o r d i n a t i o n , a u t h o r i t y , p o w e r , d el el e g a t i o n a n d d e c e n t r a l i z a t i o n .

5 .  Manage r ial C ont r ol: relationship between planning and controll i m i t a t i o n s o f c o n t r o l , t y p e s o f c o n t r o l s y s t e m s a n d t e c h n i q u e s  –    –   management by exception, budgetary control, functional and dysfunctional aspects of budgetary control, internal control systems, i n t e r n a l a u d i t a n d m a n a g e m e n t a u di di t .                      

References: Referenc es:  E ss en ti a l s o f Ma n a g em en tt- Ko  Ko on tz a nd O’ Do n n e l l . E - M c G r a w H i l l ,  I n tr o d uc ti o n to Ma n ag em en t -F re d Lu th a n s- Mc Gr a w The Practice of Managem ent-Peter.F.Drucker  Ma n a ge m en t- S to ne r, Fr ee m en an d Gi lb er t  Ma n a ge m en t- Gr if fi n  Ma n a ge m en t- Ho lt  Ma n a ge m en t- Ta sk s a n d Re sp on si b i li ti e s- Pe te r. F. Dr uc ke r  P ro fe ss io n a l m an a g em en t - Th eo Ha im a nn O r g a n i z a t i o n T h e o r y a n d D e s i g n  –   –  R  R i c h a r d L . D r a f t  Ma n a ge m en t - Ri ch a rd L. Dr a ft  P eo p le a n d Pe rf o rm an ce b y Pe te r F .D ru ck er

4 .   M o t i v a t i o n :   t h e o r i e s a n d m o de de l s o f m o t i v a t i o n , L e a d e r s h i p , t h e o r i e s of leadership & leadership styles. 5 .   M a n a g e me me n t o f C h a n g e : r e s i s t a n c e t o c h a n g e , c h a n g e m o d e l s , c h a n g e agents.Organizational effectiveness. Organizational climate and culture., learning organizations.

References: Referenc es: O r g a n i z a t i o n a l B e h a v i o r  –  R  –  R o b b i n s . Organizational Behavior- Fred Luthans  Hu ma n Be ha vi o r a t Wor k - Ke it h Da vi s O r g a n i z a t i o n a l T h e o r y a n d D e s i g n  –  D  –  D a f t The Fifth Discipline- Peter Senge The Seven Habits of highly Effective People- Stephen Covey U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r  –  U  –  U d a y P a r e k h The Five Minds-Howard Gardner  Al l th e bo o ks b y E dw ar d D e Bo no Wo rk in th e 2 1 st   C e n t u r y  –    –   L a n d y a n d J e f f r e y

Business Environment 1 .   B u s i n e s s a s a s o c i a l s y s te te m :   i n t e r n a l a n d e x t e r n a l e n v i r o n m e n t , stakeholder map of business, role of government in economic activity and its impact on business in India. Business Ethics and Corporate So c i a l r e s p o n s i b i l it it y . I s s u e s i n c o r p o r a t e g o v e r n a n c e . 2 .   E c o n o m i c S t r u c t u re re o f I n d i a :   e c o n o m i c p l a n n i n g i n I n d i a , t r a n s i t i o n from mixed economy to a market economy, outlines of Public and Private sectors. Characteristics of industrial, service and agricultural sectors. Regional and sectoral imbalances, Dualism, Tren ds in G GD DP.

B.N. Bahadur Institute of Management Sciences, Manasag angotri, University of Mysore, Mysore.

 

 

4

3 .  Monetary and Fiscal System of India:   o v erview of India’s monetary  p o li cy , fi sc al p ol ic y , r ol e o f RB I ,t h e ba n k in g se ct o r, In di an fi n an ci al system, money market and capital markets, stock exchanges and stock market reforms in India. Indu uss t r i a l f i n a n c e i n I n d i a  –   –    r o l e o f development financial Institutions and commercial banks, NBFC’s. Financing of exports and imports, EXIM and ECGC. Issues in taxation and government expend dii t u r e  –   –  F  F R B M A c t , t h e p r o b l e m o f f i s c a l d e f i c i t . 4 .   I n d i a n S o c iiee t y , C u l t u r e a n d P o l i t i c s : s o c i a l p r o b l e m s o f I n d i a , I m p a c t of modernization on Indian society, demography, gender, environmental issues. 5 .  International Business Environment: India as a player in the I n t e r n a t i o n a l m a r k e t p l a c e  –   –    i t s p o s i t i o n a n d p r o s p e c t s , t h e r o l e o f m u l t i - n a t i o n a l c o m p a n i e s i n I n d i a . F D I & F I I ’ s i n I n d i a. a.

References: Referenc es:  B us in es s En vi ro nm en t  –   –  C  C . A . F r a n c i s  B us in es s, Go ve rn m en t & S o ci et y  –   –  A  A r t h u r G o l d S m i t h .  E th ic a l ch o ic es - sh ek a r  I n di a De ve lo pm en t Re po rt s  I n di a in Tr a ns it io n  –   –  J  J a g d i s h B h a g w a t h i  I n di a ’ s Ec o no m ic po li cy –  B –  B i m a l J a l a n  I s th er e a I n di a n wa y o f th in ki n g  –   –    A.K .Ra ma n u ja m  A Mi ll io n Mu ti n ie s- V.S . Na ip u a l  I n te rn a ti o n a l Bu si n es s En vi ro n m en t b y Da n ie ls & Ra db au g h  I n di a in th e Er a o f Ec on om ic Re fo rm s  –   –    S a c h s , J a f f r e y , V a r s h n e y ,  A sh u to sh an d Ra jp a i, Ni ru p a m , Ne w De lh i, Ox fo rd , 19 9 9 .  F is ca l P ol ic y, Pu bl ic Po li cy a n d Go ve rn a n ce  –   –  S  S h o m e , P a r t h a s a r a t h i  E ig h t Le ct u re s o n I nd ia ’s Ec o n om ic Re fo rm s –  –  S  S r i n i v a s a n . T . N  F is ca l P ol ic y De ve lo pm en ts in In d ia 1 95 0 -2 0 00  –   –    S u r y  I n di a ’ s Ec o n om ic Pe rf o rm an ce a nd Re fo rm s   : A P e r s p e c t i ve ve f o r t h e  Ne w Mi ll en iu m  –   –  S  S w a m y , S u b r a m a n i a n  I m ag in in g in In d ia  –   –    N a n d a n N ileka n i

1 .3  

Managerial Communication

1 .  Introduction: nature of managerial communication, the communication  p r oc es s. Ef f ec t iv e co m mu n ic at io n an d ba rr ie r s t o co mm un ic at io n , c o m m u n i c a t i o n s k i l l s ; w r i t i n g , r e a d i n g, g, l o g i c , a n a l y s i s a n d l i s t e n i n g 2 .   C o m m u n i c a ti ti o n for Prob bll e m S olving:  p r ob le m so lv in g –  communication model for case analysis and reporting in detail. Group discussion, in-class or workshop exercises and assignment s. 3 .   W r i t i n g S k i l l s :  e x e r c i s e s i n d r a f t i n g l e t t e r s , m e m o s , e - m a i l , p r o p o s a l s , resume writing, reports and executive summaries. The stru ucc t u r e a n d  p r oc es s o f cr ea t in g bu si n es s m es s ag e s. 4 .  Oral Communication:   exercises in speaking, discussing, listening and n e g o t i a t i n g , b o d y l a n g ua ua g e a n d k i n e s i c s , b u s i n e s s e t i q u e t t e s .

5 .   B u s i n e s s P r e s e n t a t i o n s : h a n d s – o  – o n w i t h e x c e l a n d o f f i c e p o w e r p o i n t .

References: Referenc es:  Be tt er Bu si n e ss Co mm u n ic a ti o n  –    –   Den ish Mu rp h y W r i t t e n E x e c u t i v e Co Co m m u n i c a t i o n - S h u r t e r  Mo d el Bu si n es s Le tt er s - Ga rt is id e.  Bu si s Co moun  –   Lesika r  –    –   P e t t i t - F l a t e r y .  ML A’n sesHa n dm bo k.  ic a ti o n  –    Bu si n es s Re s ea rc h Me th o ds - Co o p er a nd S ch n ei de r  Bu si n es s Re s ea rc h Me th o ds - Zi km u n d

1 .5  

M a n a g e r i a l Ac Ac c o u n t i n g

1 .  Introduction to Accounting: meaning, accounting concepts and c o n v e n t i o n s  – F  – F i n a n c i a l A c c o u n t i n g V / s M a n a g e m e n t A c c o u n t i n g  –  Recording, classifying and summarizing business transactions leading to p reparation of final accou un nts of sole proprietary , merchandizing m a n u f a c t u r i n g an an d s e r v i c e b u s i n e s s e s u s iin ng Excel. 2 .   C o m p a n y F i n a l A c c o u n t s i n I n d i a :   r eq u ir emen ts o f C o mp an ies Act o f 1956 with respect to preparation of Final Accounts of Companies A n n u a l Re Re p o r t s a n d i t s c o n t e n t s . 3 .  Financial statement Analysis : techniques of financial statement analysis: Horizontal analysis, V Vee r t i c a l a n a l y s i s , T r e n d A n a l y s i s, s, R a t i o Analysis (Profitability, Liquidity, Solvency and Capital market ratios),  p re pa ra t io n of fu n d f lo w & ca sh fl o w st at em en t usi n g Ex ce l. 4 .  Excel applications : preparation and Analysis of Income Statement, B a l a n c e S h e e t , C a s h F l o w St a t e m e n t , R a t i o s a n d P r o j e c t i o n s u ssii n g excel 5 .  Cost accounting : elements of Costs, Classification of costs, Preparation of Cost Sheet, Cost accounting systems: Job costing,  p ro ce ss co st in g, co nt ra ct co st in g an d se r vi ce co st in g, Ma rg in al co st in g a n d u s e o f b r e a k - e v e n a n a l y s i s i n d e c i s i o n - m a k i n g  – R  – R e l e v a n t c o s t s f o r marketing and production decisions- Cost Drivers and Activity Based Costing.

References: Referenc es:  Fi n a nc ia l Ac co u n ti ng : A Ma na ge ri a l p er sp ec ti ve  –  R. Na ra ya n sw a m y  In tr o d u ct io n o f Ma na g em en t Ac co un ti n g - Ho rn g re n , Su n d em , S tr a tt o n . Cost and Managerial Accounting - Duncan W Wii l l a m s o n Cost accounting for Business Managers-Asish K Bhattacharayya.  Ma n a g em en t an d Co st Ac co u n ti n g - Co li n Dr u ry  Ma n a g em en t Ac co u n ti n g  –  Hen se n Mo we n  Fi n a nc ia l An a ly si s a n d Mo d el li ng  –    –   C h a n d a n S en Gu p th a

B.N. Bahadur Institute of Management Sciences, Manasag angotri, University of Mysore, Mysore.

 

  1.6

5 M a n ag ag e r i a l E c o n o m mii c s

1 .   M a n a g e r i a l E c o n o m i c s :   i nt nt r o d u c t i o n , b a ssii c c o n c e p t s , a p p l i c a t i o n i n  bu si n es s de c is io n - ma k in g. De m an d an d Sup p ly An al y si s, de t er m in an t s , equilibrium, elasticity, demand forecasting and estimating methods 2 .  Theory of consumer behavior:   consumer preferences, indifference curves, budget constraint , utility maximization and the derivation of the consu um mer demand curve.

4 .  Statistical Decision Theory: hypothesis testing for means and  p ro p or t ion s an d f or di ff er en ce o f me an s an d p ro p o rt io n s  –    –   a n a l y s i s o f variance. 5 .   Sa m p l i n g : s a m p l i n g t e c h n i q u e s , r a n d o m s a m p l i n g , r a n d o m n u m be be r s table, Monte Carlo simulation, Chi-square tests, time series forecasting, hands-on with MS excel.

References: Referenc es:

3 .  Production and Cost Analysis:   production functions-cost functions, and profit functions, total, average and marginal costs, returns to factors and scale, short run v/s long run decisions, derivation of the s u p p l y c ur ur v e .

S t a t i s t i c s f o r M a n a g e r s  –    –   u s i n g M i c r o s o f t e x c e l  –    –   L e v i n e , S t e p h a n & others S t a t i s t i c s f o r M a n a g e m e n t  –    –   R i c h a r d L e v i n a n d R u b i n [ e x c e l version] S t a t i s t i c s  –    –   M u r r a y S p i e g e l , S c h a u m S e r i e s  Pr o b a b il it y a n d S ta ti st ic s  –    –   M u r r a y S p e i g e l , S c h a u m Series Q u a n t i t a t i v e B u s i n e s s A n a l y s i s  –    –   Text & C a ses  –    –   S a m u l B o d i l e y & others  Bu si n es s S ta ti st ic s  –    –   K a z m i e r , S c h a u m S e r i e s  Ba si c Bu si n es s S ta t is t ic s  –    –   B e r e u r a m a n d L e v iin ne Q u a n t i t a t i v e M e t h o d s  –  A  –  A n d e r s o n , S w e e n y & W i l l i a m

4 .  Mar ke t A nalysis:   market forms, perfect competition, monopoly, monopolistic, oligopoly. Output and price determinat ion. Cartels and collusion, mergers and acquisitions and government regulations in the form of price directives, taxes, subsidies, anti-trust action and competition polices. 5 .   N a t i o n a l I n c o m e A c c o u n t i n g : c o n c e pt pt s o f G D DP P, NI, per capit a income, P P P N aatt i o n a l i n c o m e a c c o u n t i n g i n I n d i a . B u ssii n e s s c y c l e s a n d b u s iin ness forecasting. Measuring business cycles using trend analysis, macro e c o n o m i c i n d i c a t o r s i n b u s in in e s s c y c l e m e a s u r e m e n t , C o p i n g s t r a t e g i e s for business.

S E C O N D S E M ES ES T ER

References: Referenc es:  Ma n a ge ri a l Ec o n om ic s- Do m in ic k Sa lw a to re .  Ma n a ge ri a l Ec o n om ic s- Gu p ta an d Mo te  E co n om ic s- S am u el so n &N or d ha u s  Ma n a ge ri a l Ec o n om ic s b y Pe te rs o n a n d Le wi s  Mi cr o Ec on o m ic s  –   –  D  D o m i n i c k S a l v a t o r e  Ma cr o Ec o n om ic s  –   –  P  P a l m e r a n d o t h e r s  Ma cr o Ec o n om ic s - Ko u ti n ya s

1.7

Statistics for Mana ag gemen t

1 .  Quantitative data interpretation in managerial decision making: c o l l e c t i o n  –   –    c l a s s i f i c a t i o n  –   –    t a b u l a t i o n  –   –    f r e q u e n c y d i s t r i b u t i o n  –    –   c h a r t s u s i n g e x c e l , m e a s u r e s o f c e n t r a l t e n d e n c i e s a n d d i s p e r s i o n  –    –   u s iin n g visual explorations in MS excel. 2 .   C o r r e l a t i o n a n d r e g r e s s i o n : m u l t i p l e c o r r e l a t i o n  –   –    b a s i c p r o b a b i l i t y c o n c e p t s  –   –  c  c o n d i t i o n a l p r o b a bi bi l i t y  –   –  B  B a y e s t h e o r e m  –   –  u  u s e M S e x c e l P H STAT2. 3 .  Probability distributions: binominal Poisson and normal distributions u s iin n g e x c e l  –   –    e s t i m a t i o n  –   –  p  p o i n t a n d i n t e r v a l  –   –  u  u s i n g E x c e l .

2 .1  

Marketing Management

1.

Introduction to Marketing Management: n atu r e o f mar k etin g management, Types of products / services. Market ing concepts: Product, Production, Selling, Marketing and Societal, Concepts Marketing environment, elements of Marketing Mix. Classification of goods & services.

2.

C meerr Bbeehhaa vv iioo rr.:   c M o nasrukm r apr rkoect e s si ,n tm c oonnssuum e te r r&e sbe u a rycehr b ea hn adv i om e lol d i geel sn coef. Marketing information system.

3.

Market Segmentation a an nd T Ta arge ting:   concept of segmentation and targeting, basis for segmentation. Segmentation for consumer and i n d u s t r i a l p r o d uc uc t s , P r o d u cctt p o s i t i o n i n g .

4 . P r o d u c t & P r i c e :  p ro duc t Mi x an d P r od uc t Li ne , le v el s o f p ro duc t , n ew  p ro duc t de v el o pm en t , p ro duc t li f e cy cl e st ra t eg ie s. Br an din g, t y p es o f  br an ds, br an d bu il di ng , m ea s ur in g br an d e qu it y . P ac k ag in g an d l a b e l i n g. g. Pricing: General pricing approaches, new prod du uct pricing strategies, Public policy and pricing. 5.

Promot ion and Place Mix:   elements of promotion mix, Marketing communication process, Publicity, Advertising and public relations.

B.N. Bahadur Institute of Management Sciences, Manasag angotri, University of Mysore, Mysore.

 

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