Revised MBA Syllabus 2011

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1
a s s e s s m e n t m u st b e s p r e a d o v e r si x t e e n w e e k s a l l o wi n g r e a s o n a b l e
i n t e r v a l b e t w e e n a s s e s s m e n t s . I A m a r k s s h a l l b e a wa r d e d o n t h e b a si s
o f a n n o u n c e d a n d su r p r i s e t e s t s, t e r m p a p e r s / s e m i n a r s / q u i z z e s /
c a s e d i s c u s s i o n s a n d c o m p u t e r p r a c t i c a l s. T h e b r e a k u p o f a s s e s s m e n t
m a r k s wi l l b e a s f o l l o w s :

CO URSE CURR ICULUM & REG ULATIO NS G O VERNING
M ASTER O F B USINESS ADM INISTR ATIO N ( MB A)
DEG REE CO URSE
W. E. F 2011
RE GUL ATION S
1. C o u r s e T i t l e
T h e c o u r s e s h a l l b e c a l l e d ‘ M a st e r o f B u s i n e s s A d m i n i s t r a t i o n D e g r e e
C o u r s e ’ . T h e d u r a t i o n o f t h e c o u r s e i s t w o y e a r s c o n si s t i n g o f f o u r
s e m e s t e r s; t w o s e m e st e r s i n e a c h y e a r . A c a n d i d a t e j o i n i n g t h e c o u r s e
s h a l l p u r su e p r e s c r i b e d c o u r s e s o f st u d i e s .
2. E l i g i b i l i t y f o r A d m i s s i o n
A n y g r a d u a t e o r p o s t g r a d u a t e i n a r t s , s c i e n c e , c o m m e r c e , b u si n e s s
m a n a g e m e n t , a l l i e d s c i e n c e s, e n g i n e e r i n g a n d t e c h n o l o g y , m e d i c a l
s c i e n c e s o f t h i s U n i v e r s i t y o r f r o m a n y o t h e r u n i v e r s i t y c o n si d e r e d
equ i val ent t h er et o shal l b e eli gi b l e for ad mi ssi on to th e cou r se.
Fu rt h er t h e a p p li ca nt sha l l ha v e a mi ni mu m o f 5 0 % i n t h e qu a li fyi n g
e xa mi na t i o n. A r e la xa ti o n o f 5 % i s a va i la b l e for S C/ ST & Ca t -I
ca n di dat es. S el ecti o n o f ca n di da t es t o t h e cou r se sha ll b e d o n e a s p er
r u l e s o f t h e U n i v e r s i t y a n d G o v e r n m e n t o f Ka r n a t a k a .
3.
Co urse Co nte nt and I ns truct ion
a ) C o u r s e c o n t e n t : T h e c o u r s e c o m p r i s e s o f su b j e c t s o f s t u d y ,
in t er n shi p, pr oj ect work a nd fi el d work a s pr escr i b ed.
P e d a g o g y i n c l u d e s l e c t u r e s, c a s e st u d i e s , g r o u p d i s c u s s i o n s ,
q u i z z e s , s e m i n a r s , c o m p u t e r p r a c t i c a l s , su m m e r i n t e r n s h i p , fa c t o r y
vi sit s et c.
b) S um me r In te r ns hi p: Afte r t h e se c o n d se m e st er e xa mi na ti o n
s t u d e n t s s h a l l u n d e r t a k e t e a m b a s e d su m m e r i n t e r n sh i p a n d p r e p a r e
a rep or t u n d er t h e gu ida n ce o f a facu lt y memb er . T h e r ep ort sha ll
b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e t h i r d s e m e s t e r fa i l i n g
whi c h t h e stu d en t sha ll no t b e p e r mi tt e d t o j o i n t h e t hi r d se m e st er.
c ) F i n a l P r o j e c t : D u r i n g t h e t h i r d a n d fo u r t h s e m e s t e r s e a c h st u d e n t
shal l u nd ertak e pr oj ect work a n d pr epar e p ro j ect r ep or t stri ctl y in
a c c o r d a n c e wi t h t h e g u i d e l i n e s i n t h e i r e l e c t i v e a r e a u n d e r t h e
su p e r v i s i o n o f a fa c u l t y . T h e s t u d e n t s a r e r e q u i r e d t o m a i n t a i n a
p r o j e c t w o r k d a i r y t o b e su b mi t t e d f o r e v a l u a t i o n . T h e p r o j e c t
r e p o r t m u s t b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e f o u r t h
s e m e s t e r e x a m i n a t i o n , f a i l i n g w h i c h t h e st u d e n t s h a l l n o t b e
p er mitt ed t o a p p ear for t h e exa mina ti o n.
4.
Atte ndance and Co nduc t
T h e C o u r s e i s a fu l l t i m e c o u r s e a n d s t u d e n t s S H A L L N O T t a k e u p
a n y e m p l o y m e n t / c o u r s e , p a r t t i m e o r fu l l t i m e d u r i n g t h e i r s t u d y .
Stu d ent s fou n d v i olat i ng t hi s ru l e shal l b e r emo v ed fro m t h e cou r se.
Mi ni mu m a tt e n da n c e o f 7 5 % o f a ctu a l work in g h ou r s i s re qu ir e d i n
e a c h p a p e r . A st u d e n t w h o d o e s n o t sa t i s f y t h e r e q u i r e m e n t s o f
a t t e n d a n c e a n d c o n d u c t s h a l l n o t b e p e r m i t t e d t o wr i t e t h e
e x a m i n a t i o n i n t h e c o n c e r n e d su b j e c t .
5.
Exami n at ion
E a c h su b j e c t i s d i v i d e d i n t o i n t e r n a l a s s e s s m e n t ( I A) a n d e n d o f t e r m
e xa mi na t i o n wit h ma rk s a ll o ca t e d a s sh o wn i n th e ta b l e. I nt er na l

a.
b.
c.
d.

6.

7.

Announced t est
– 05 Mark s
Sur pri se t est
– 05 Mark s
T er m pa p er / se mi na r / ca se di scu ssi o n – 1 0 Ma rk s
Viva -voce
– 05 Mark s
Tot al – 25 M ar ks
T her e shall b e a t er m en d exa mi nat io n o f 3 h ou r s du rat i o n for ea ch
su b j e c t a t t h e e n d o f e a c h s e m e st e r ( e x c e p t i n g p r o j e c t r e p o r t ) .
Evaluatio n of Project Re ports
1 . Su mmer i nt er n sh ip r ep ort a n d pr oj ect wo rk diar y ar e
e va lu a t e d for 5 0 ma rk s t hr ou g h i nt e r na l va lu a ti o n.
2 . S t u d e n t s s h a l l h a v e t o su b m i t a w o r k d a i r y a n d s y n o p si s o f t h e
pr o p o se d pr oj e ct work , t o b e e va lu a te d for 5 0 ma rk s b y th e
co n cer n ed gu i d e, b efor e t h e co mmen cement o f t hi r d semester
e x a m i n a t i o n fa i l i n g w h i c h h e / s h e wi l l n o t b e a l l o w e d t o
ap p ear fo r th e t h ir d semest er exa mi nati o n .
3 . Ea c h pr oj e c t r e p ort i s eva lu a t e d for 7 5 ma rk s b y in t er na l a nd
ext er na l exa mi n er s.
T he gui de or di nar il y shal l be the
in t er nal exa mi n er.
4 . A vi va -v o c e for 2 5 ma rk s wil l b e c on du c t ed b y a b oa r d o f
t h r e e m e m b e r s c o n s t i t u t e d b y t h e C h a i r m a n , B O E fr o m t h e
a p p r o v e d l i st o f e x a m i n e r s.
Decl ar atio n of Res ul ts
T h e d e c l a r a t i o n o f r e su l t s s h a l l b e m a d e a s f o l l o w s :
a . Mi ni mu m for a pa ss i s 4 0 % o f t h e ma rk s in ea c h e xa mi na ti o n
pa p er a n d 5 0 % o f th e ma rk s i n t h e a g gr e ga t e o f fou r
se m e st er s. T h e r e i s n o m i ni mu m for i nt er na l a sse ssm e n t, a n d
su m m e r i n t e r n s h i p r e p o r t .
b. T he mi n i mu m for a pa ss i n F i na l p ro j e ct r e p ort i s 3 0 /7 5 m a rk s
a n d th e r e i s n o m i ni mu m for v iva -v o c e .
c . C a r r y o v e r i s p e r m i t t e d a s p e r U n i v e r si t y r e g u l a t i o n s.
d. Declarat io n o f gra d es shal l b e d o n e a ft er t h e fou rt h semes ter
e x a m i n a t i o n o n t h e b a si s o f a g g r e g a t e m a r k s o f a l l s e m e st e r s .
T he d e cla ra ti o n sha ll b e ma d e a s fol lo ws:
G r a d e A1 – 7 0 % a n d a b o v e i n t h e a g g r e g a t e
Gra de A – 60 % a nd a bove but l ess tha n 70% i n t he
aggr egat e.
Grade B
– 50 % and above bu t l ess t han 60% i n t he a ggr egat e
Grade F
– L e s s t h a n 5 0 % i n t h e a g g r e g a t e ( F AI L )
D e c l a r a t i o n o f r e su l t s i n t h e c a s e o f R E P E AT E R S s h a l l b e d o n e
a c c o r d i n g t o g e n e r a l r u l e s o f t h e U n i v e r si t y .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

2

CO URSE CURR ICULUM & REG ULATIO NS G O VERNING
Th i r d S e me s te r

Credi ts*

Sl
No

Subjec ts

(L+ P/ S/ F)

1.
2.
3.
4.
5.
6.
7.

Pr oj ect Ma nagement
En tr epr en eu r shi p
El ect i v e – I
El ect i v e – II
El ect i v e – III
Pr oj ect W ork D iar y
Su mmer I nt er n shi p
Repor t
Total

M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE
CO URS E S TRUCTUR E
Credi ts*
(L+ P/ S/ F)

F ir s t S e me s t er
Sl
No
1.
2.
3.
4.
5.
6.
7.

Subjec ts

Ma nagement Concept s &
T heor i es
Orga n i zati o nal B eha vi ou r
Busi ness E nvir onment
Ma na g e ria l C o mmu ni ca ti o n
Ma nagerial Accou nti ng
Ma na g e ria l E c o n o mi c s
S t a t i st i c s f o r M a n a g e m e n t
Total

1.
2.
3.
4.
5.
6.
7.

Total

P/ S/ F
1

Total
2

25

75

100

2
1
1
2
2
2
11

1
1
2
2
1
2
10

3
2
3
4
3
4
21

25
25
25
25
25
25
175

75
75
75
75
75
75
525

100
100
100
100
100
100
700

Int l.
As s t .

M a r ks
End
Term

Total

Credi ts*
(L+ P/ S/ F)

Subjec ts
Mark et in g Mana g ement
H u ma n R e s o u r c e
Ma nagement
Cor pora t e Fi na nce
Qu ant ita ti v e M et h o d s
L e g a l a s p e c t s o f B u si n e s s
Op era ti o n s Ma na g ement
Ma na g e me n t I n fo r ma ti o n
S y st e m s
Total

End
Term

L
1

Secon d Se mester
Sl
No

M a r ks
Int l.
As s t .

L
2
2

P/ S/ F
1
1

Total
3
3

25
25

75
75

100
100

2
2
2
2
1

2
2
0
1
2

4
4
2
3
3

25
25
25
25
25

75
75
75
75
75

100
100
100
100
100

13

9

22

175

525

700

1.
2.
3.
4.
5.
6.
7.

End
Term

Total

P/ S/ F
2
1
2
2
2
3
---

Total
3
2
4
4
4
3
---

25
25
25
25
25
50
50

75
75
75
75
75
-----

100
100
100
100
100
50
50

8

12

20

225

375

600

Credi ts*
(L+ P/ S/ F)

Subjec ts

Stra t egi c
Ma nagement
El ect i v e – I V
El ect i v e – V
El ect i v e – VI
El ect i v e – VII
Pr oj ect R epor t
Pr oj ect Vi va -voce
Total

Int l.
As s t .

L
1
1
2
2
2
0
---

F ou r t h S e me st e r
Sl
No

M ark s

M a r ks

L
2

P/ S/ F
1

Total
3

2
2
2
2
0
--10

2
2
2
2
3
--12

4
4
4
4
3
--22

Total

Int l.
As s t .

End
Term

25

75

100

25
25
25
25

75
75
75
75
75
25
475

100
100
100
100
75
25
600

--125

* L = L e c t u r e – 1 h o u r o f l e c t u r e p e r we e k f o r 1 5 we e k s = 1 c r e d i t
P / S / F = P r a c t i c a l s / S e m i n a r s / F i e l d Wo r k – 2 h o u r s o f p r a c t i c a l s /
s e m i n a r s / f i e l d wo r k p e r we e k f o r 1 5 we e k s = 1 c r e d i t

E l e c t i v e Ar e a s :
1. M ar ket ing (M )
2. Fi nance (F )
3. Hu man Reso urce M an age men t (H RM )
4. Inter n atio n al B usi ness (IB )
5. Infor matio n S yste ms (I S)
6. Touris m & Trave l M an age me nt (TTM )
7. Heal th C are M an age me nt (HCM )
8. S mall B usi ness M an age men t & E ntrepre ne urs hi p ( SBM &E )
9. Retail ing & Su p pl y C hain M an age men t ( R &SCM )
10. Ban ki ng & Ins ur ance ( B &I)

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

3
SY LLAB US
FIR ST SEM ESTER

1. 2
1.

Fu n dame nt als
of
Org ani zat ion al
Be hav ior:
e volut i on
of
or ga ni zat i o nal b eha vi or , i n di vi du al s a nd Or ga ni zat io n s, for ces
affecting
or ga ni zat i ona l
beha vior,
C ha ngi ng
work
for ce
and
e m p l o y m e n t r e l a t i o n s, i m p a c t o f g l o b a l i z a t i o n a n d i n f o r m a t i o n
tech n ol o g y o n or ga n i zati o nal b eha v i or,

2.

In divi d ual D i mens ion s i n Org ani zatio n al Be hav ior: i ndi vi dual
d i f f e r e n c e s – p e r c e p t i o n s , i n t e r e s t s, a p t i t u d e , a t t i t u d e , l e a r n i n g ,
p er so nal it y, cr eat i vi ty .

3.

Gr o up
Dyn amics : gr oup
b eha vi or , t ea m d ev elo p ment ,
gr oup
c o h e si v e n e s s – g r o u p d e c i s i o n m a k i n g p r o c e s s , , E f f e c t i v e t e a m s ,
o r g a n i z a t i o n a l c o n fl i c t s , & c o n fl i c t r e s o l u t i o n , i n t e r p e r s o n a l sk i l l s,
J o h a r i W i n d o w a n d t r a n sa c t i o n a l a n a l y s i s.

4.

M o tiv atio n: t h eori es a n d mo d el s o f mo ti vat io n , L ead er shi p , t h eor i es
o f l ea d er shi p & l ead er shi p st yl es.

5.

M a n a g e m e n t o f C h a n g e : r e s i st a n c e t o c h a n g e , c h a n g e m o d e l s , c h a n g e
ag ent s.Or ga ni za ti o nal
e f f e c t i v e n e s s.
O rga n i zati o nal
cl i ma t e a n d
c u l t u r e . , l e a r n i n g o r g a n i z a t i o n s.

1. 1 M anage me nt Conc e pts & The or i e s
1.

M a n a g e m e n t : d e f i n i t i o n s , n a t u r e a n d s c o p e o f m a n a g e m e n t , fu n c t i o n s
and pr ocess of
m a n a g e m e n t , e v o l u t i o n o f m a n a g e m e n t t h e o r y fr o m
T a y l o r , F a y o l , D r u c k e r t o t h e p r e s e n t . G r o wt h o f p r o f e s s i o n a l
ma na g e me nt i n I n d ia . Et h i c s i n ma na g e m e nt.

2.

M a n a g e r i a l P l a n n i n g : p l a n n i n g p r o c e s s, t y p e s o f
pla ns, strat egi c vs.
o p era t i ona l pla n s, mo d el s o f stra t e g y fo r mu la t i on , li nk i n g stra t e g y t o
stru ctu r e.

3.

De c isio n M a ki ng : ma na g e ria l d e ci si o n -ma k i n g p r o ce ss a nd m o d el s,
st ep s i n ra t i ona l d e ci si o n -ma k i n g, cr ea t i vi ty a nd gr o u p d e ci si o n ma k i n g.

4.

O r g a n i z a t i o n s : o r g a n i z a t i o n a l t h e o r i e s a n d d e si g n , v a r i o u s f o r m s o f
or ga ni zat i o n
st r u c t u r e s,
spa n
of
ma na g e m e n t
pr inciples
of
co or di nat i on , au th o rit y , p o wer , d el ega ti o n a n d d ecent rali zati on .

5.

M an ag eri al Co ntro l: r ela ti o n shi p b et ween pla n ni n g an d co ntr o l li mi ta t io n s o f co n tr ol , t y p e s o f c o nt ro l sy st e m s a nd te c h ni qu e s –
ma na g e me nt
by
except i on,
budgetar y cont r ol ,
fu n c t i o n a l a n d
d y s fu n c t i o n a l a s p e c t s o f b u d g e t a r y c o n t r o l , i n t e r n a l c o n t r o l sy s t e m s ,
in t er na l a u d it a n d ma na g e me n t a u di t.













References :
E s s e n t i a l s o f M a n a g e m e n t - Ko o n t z a n d O ’ D o n n e l l . E - M c G r a w H i l l ,
I n t r o d u c t i o n t o M a n a g e m e n t - Fr e d L u t h a n s - M c G r a w
The Practice of Management- Peter . F.Drucker
Management- S toner, Freemen and Gi lbert
Management- Gri ffin
Management- Holt
Management- Tasks and Responsib ili ties - Peter . F. Druck er
Profess ional management- Theo Haimann
Organization Theory and Des ign – Richard L.Draf t
Management - R ichard L.D raft
Pe o p l e a n d Pe r f o r m a n c e b y Pe t e r F . D r u c k e r

O r gani z ati onal B e havi or












References :
Organizational Behavior – Robbins .
O r g a n i z a t i o n a l B e h a v i o r - Fr e d L u t h a n s
H u m a n B e h a v i o r a t W o r k - Ke i t h D a v i s
Organizational Theory and Design – Daf t
T h e F i f t h D i s c i p l i n e - Pe t e r S e n g e
T h e S e v e n H a b i t s o f h i g h l y E f f e c t i v e Pe o p l e - S t e p h e n C o v e y
U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r – U d a y Pa r e k h
T h e F i v e M i n d s - H o wa r d G a r d n e r
All the books by Ed ward De Bono
Work in the 21 st Century – Landy and Je ffrey

B usi ne ss En vi r on me nt
1.

Bus ines s as a so ci al s yste m : in t er nal an d ext er nal en vir o n ment ,
sta k e h ol d er ma p o f bu sin e ss, ro l e o f g o v er n m e nt i n e c o n o mi c a cti v it y
an d i t s i mpa ct o n bu sin ess i n I n dia . Bu si ness E t hi cs a n d C or p ora t e
S o c i a l r e s p o n si b i l i t y . I s su e s i n c o r p o r a t e g o v e r n a n c e .

2.

Ec o no mic S tr uc tur e o f I nd ia : e c o n o mi c pla n ni n g i n I n d ia , tra n siti o n
fro m m i x e d e c o n o m y t o a ma rk et e c o n o m y, ou t li n e s o f Pu bli c a n d
P r i v a t e s e c t o r s . C h a r a c t e r i st i c s o f i n d u st r i a l , s e r v i c e a n d a g r i c u l t u r a l
s e c t o r s. R e g i o n a l a n d s e c t o r a l i m b a l a n c e s , D u a l i s m , T r e n d s i n G D P .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

4
3.

M o netar y a n d Fisc a l S yste m o f In di a: ov erv i ew o f In d i a’s mo n etar y
p ol icy , fi scal p ol i cy, ro l e o f RBI ,t h e ba nk i n g secto r, In dia n fi na ncial
s y s t e m , m o n e y m a r k e t a n d c a p i t a l m a r k e t s , st o c k e x c h a n g e s a n d s t o c k
ma rk e t r e fo r ms i n I n dia . In du stria l fi na n c e i n I nd i a – r ol e o f
d e v e l o p m e n t f i n a n c i a l I n st i t u t i o n s a n d c o m m e r c i a l b a n k s, N B F C ’ s .
F i n a n c i n g o f e x p o r t s a n d i m p o r t s , E X I M a n d E C G C . I s su e s i n t a x a t i o n
an d g o v er n ment ex p en di tu r e – F RB M Act, t h e p ro b l em o f fi scal d efi cit.

4.

In di an So ciet y , Cu lt ure a nd Po li tics: so cial pr o bl ems o f In dia , I mpa ct
of
mod ern i zat io n
on
I ndia n
so ci et y ,
demogra phy,
gen d er ,
e n v i r o n m e n t a l i s su e s.

5.

Inter n atio n al B us iness Env iro n me nt: In d ia a s a pl ay er i n t h e
In te r na ti o na l ma rk et pla c e – it s po sit i o n a n d pr o sp e ct s, t h e r ol e o f
mu l ti -na ti o na l co mpa n i e s in I n dia . FDI & FI I’ s i n In d ia .

















1. 3

References :
Business Environment – C.A.Francis
Business, Government & Socie ty – Ar thur Go ld Smith.
Ethical choices - shekar
India Development Repor ts
I n d i a i n T r a n s i t i o n – J a g d i s h B h a g wa t h i
India’s Economic policy – Bimal Ja lan
I s t h e r e a I n d i a n wa y o f t h i n k i n g – A . K . R a m a n u ja m
A Mi ll ion Mutin ies- V.S.Na ipual
International Busines s Environment by Daniels & Radbaugh
I n d i a i n t h e E r a o f E c o n o m i c R e f o r m s – S a c h s , J a f f r e y , Va r s h n e y ,
A s h u t o s h a n d R a jp a i , N i r u p a m , N e w D e l h i , O x f o r d , 1 9 9 9 .
F i s c a l Po l i c y , Pu b l i c P o l i c y a n d G o v e r n a n c e – S h o m e , Pa r t h a s a r a t h i
Eight Lec tures on India’s Economic Refor ms – Srinivasan.T.N
F i s c a l Po l i c y D e v e l o p m e n t s i n I n d i a 1 9 5 0 - 2 0 0 0 – S u r y
I n d i a ’ s E c o n o m i c P e r f o r m a n c e a n d R e f o r m s : A Pe r s p e c t i v e f o r t h e
N e w M i l l e n i u m – S wa m y , S u b r a m a n i a n
Imagining in India – Nandan N ilekani

5.

B u s i n e s s P r e s e n t a t i o n s : h a n d s– o n w i t h e x c e l a n d o f f i c e p o w e r p o i n t .









References :
Better Bus iness Communicat ion – Denish Murphy
Wri tten Execut ive Communicat ion - Shur ter
Model Business Lette rs - Gar tis ide.
Business Communicat ion – Les ikar – Pet ti t - Flatery .
MLA’ s Handbook.
Business Research Me thods- Cooper and Schneider
Business Research Me thods - Z ikmund

1. 5
1.

I n t r o d u c t i o n t o Ac c o u n t i n g : m e a n i n g , a c c o u n t i n g c o n c e p t s a n d
conventi ons –F i nancial Accou nt i ng V/ s Ma nagement Accou nti ng –
R e c o r d i n g , c l a s si f y i n g a n d su m m a r i z i n g b u si n e s s t r a n sa c t i o n s l e a d i n g
to pr eparat i o n o f fi nal a ccou n t s o f so l e pr o pr i etar y , mer cha n di zin g
m a n u fa c t u r i n g a n d s e r v i c e b u si n e s s e s u si n g E x c e l .

2.

C o m p a n y F i n a l Ac c o u n t s i n I n d i a : r e q u i r e m e n t s o f C o m p a n i e s A c t o f
1 9 5 6 wi t h r e s p e c t t o p r e p a r a t i o n o f F i n a l A c c o u n t s o f C o m p a n i e s A n n u a l R e p o r t s a n d i t s c o n t e n t s.

3.

F i n a n c i a l s t a t e m e n t A n a l y s i s : t e c h n i q u e s o f f i n a n c i a l st a t e m e n t
a n a l y s i s: H o r i z o n t a l a n a l y si s , V e r t i c a l a n a l y s i s, T r e n d A n a l y s i s, R a t i o
Anal y si s ( Pr o fita b ili t y, Li qu i d it y, S ol v en cy a n d Ca pi tal mark et rat io s),
p r e p a r a t i o n o f fu n d f l o w & c a s h f l o w s t a t e m e n t u si n g E x c e l .

4.

Exce l ap pl icatio ns: pr eparat i on and Anal ysi s of I ncome Stat ement,
Bala n ce S h eet , Ca sh Fl o w Sta t emen t, Rati o s a n d Pr oj ect i on s u si n g
ex cel

5.

C o s t a c c o u n t i n g : e l e m e n t s o f C o s t s, C l a s s i f i c a t i o n o f c o s t s,
P r e p a r a t i o n o f C o st S h e e t , C o st a c c o u n t i n g s y st e m s : J o b c o st i n g ,
p r o c e s s c o st i n g , c o n t r a c t c o st i n g a n d s e r v i c e c o s t i n g , M a r g i n a l c o s t i n g
a n d u s e o f b r e a k - e v e n a n a l y s i s i n d e c i si o n - m a k i n g – R e l e v a n t c o st s f o r
ma rk e ti n g a n d pr o du c ti o n d e ci si o n s- Co st Dri v er s a n d Act i vit y Ba se d
Costi ng.

M anage r i al Communi c ati on

1.

Intr o duc tio n : na tu r e o f ma na g e ria l c o m mu ni ca ti o n, th e c o m mu ni ca t i o n
pr o c e ss. E ffe c ti v e c o mmu ni ca ti o n a nd ba r ri er s t o co m mu ni ca ti o n,
c o m m u n i c a t i o n sk i l l s ; w r i t i n g , r e a d i n g , l o g i c , a n a l y s i s a n d l i s t e n i n g

2.

Commun ic atio n
for
Problem
Solvi ng:
pr obl em
sol vi ng–
c o m m u n i c a t i o n m o d e l f o r c a s e a n a l y si s a n d r e p o r t i n g i n d e t a i l . G r o u p
di scu ssi o n, i n -cla ss or work sh o p ex er ci ses a n d a ssi g n men t s.

3.

Wr i t i n g S k i l l s : e x e r c i s e s i n d r a ft i n g l e t t e r s , m e m o s, e - m a i l , p r o p o sa l s ,
r e su m e w r i t i n g , r e p o r t s a n d e x e c u t i v e su m m a r i e s. T h e s t r u c t u r e a n d
p r o c e s s o f c r e a t i n g b u s i n e s s m e s sa g e s .

4.

O r a l C o m m u n i c a t i o n : e x e r c i s e s i n s p e a k i n g , d i s c u s s i n g , l i st e n i n g a n d
n e g o t i a t i n g , b o d y l a n g u a g e a n d k i n e si c s , b u s i n e s s e t i q u e t t e s .

M anage r i al Ac c ounti ng









References :
F i n a n c i a l A c c o u n t i n g : A M a n a g e r i a l p e r s p e c t i v e – R . N a r a y a n s wa m y
Introduction of Management Accounting- Horngren , Sundem, St ratton.
Cost and Managerial Account ing - Duncan Wil lamson
Cost accounting for Business Managers-As ish K Bhattacha rayya.
Management and Cost Accounting- Col in Drury
M a n a g e m e n t A c c o u n t i n g – H e n s e n M o we n
Financial Analys is and Model ling – Chandan Sen Guptha

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

5
1. 6
1.

M anager i al Ec onomi c s
M a n a g e r i a l E c o n o m i c s : i n t r o d u c t i o n , b a s i c c o n c e p t s, a p p l i c a t i o n i n
b u si n e s s d e c i s i o n - m a k i n g . D e m a n d a n d S u p p l y A n a l y s i s, d e t e r m i n a n t s ,
e qu il i briu m, ela sti c it y, d e ma n d for e ca sti n g a n d e sti ma ti n g m e t ho d s

2.

T h e o r y o f c o n s u m e r b e h a v i o r : c o n su m e r p r e f e r e n c e s , i n d i f f e r e n c e
c u r v e s, b u d g e t c o n st r a i n t , u t i l i t y m a x i m i z a t i o n a n d t h e d e r i v a t i o n o f
t h e c o n su m e r d e m a n d c u r v e .

3.

P r o d u c t i o n a n d C o s t An a l y s i s : p r o d u c t i o n fu n c t i o n s - c o s t fu n c t i o n s ,
a n d p r o f i t fu n c t i o n s, t o t a l , a v e r a g e a n d m a r g i n a l c o st s , r e t u r n s t o
fa c t o r s a n d s c a l e , s h o r t r u n v / s l o n g r u n d e c i si o n s , d e r i v a t i o n o f t h e
su p p l y c u r v e .

4.

5.

M a r ke t A n a l y s i s : m a r k e t f o r m s , p e r f e c t c o m p e t i t i o n , m o n o p o l y ,
mo n op o li sti c , ol i g op o ly . Ou t pu t a n d pr i c e d e t er mi na ti o n . Ca rt e l s a n d
c o l l u si o n , m e r g e r s a n d a c q u i s i t i o n s a n d g o v e r n m e n t r e g u l a t i o n s i n t h e
f o r m o f p r i c e d i r e c t i v e s, t a x e s , su b si d i e s , a n t i -t r u s t a c t i o n a n d
co mp et iti o n p o li ces.
N a t i o n a l I n c o m e Ac c o u n t i n g : c o n c e p t s o f G D P , N I , p e r c a p i t a i n c o m e ,
PP P Na ti o nal i n co me a ccou n ti n g i n I n dia . Bu sin ess cy cl es an d bu si n ess
f o r e c a s t i n g . M e a su r i n g b u si n e s s c y c l e s u si n g t r e n d a n a l y s i s, m a c r o
e c o n o m i c i n d i c a t o r s i n b u s i n e s s c y c l e m e a su r e m e n t , C o p i n g st r a t e g i e s
f o r b u si n e s s .

4.

S t a t i st i c a l D e c i s i o n T h e o r y : h y p o t h e si s t e s t i n g f o r m e a n s a n d
p r o p o r t i o n s a n d f o r d i f f e r e n c e o f m e a n s a n d p r o p o r t i o n s – a n a l y si s o f
varia nce.

5.

S a m p l i n g : sa m p l i n g t e c h n i q u e s, r a n d o m sa m p l i n g , r a n d o m n u m b e r s
t a b l e , M o n t e C a r l o si m u l a t i o n , C h i - s q u a r e t e st s , t i m e s e r i e s
for eca sti n g, han d s-o n wit h M S ex cel .










References :
Statist ics for Managers – using Microsoft exce l – Lev ine, Stephan &
others
S t a t i s t i c s f o r M a n a g e m e n t – R i c h a r d L e v i n a n d R u b i n [e x c e l
version]
Statist ics – Murray Spiegel , Schaum Ser ies
Probabili ty and Sta tis tics – Murray Speige l, Schaum
S eries
Quantitat ive Business Analysis – Tex t & Cases – Samul Bodiley
& o thers
Business S tatistics – Kazmier , Schaum Ser ies
Basic Business Stat ist ics – Bereuram and Lev ine
Q u a n t i t a t i v e M e t h o d s – A n d e r s o n , S we e n y & W i l l i a m

SECO ND SEM ESTER

References :








1. 7

Managerial Economics - Dom inick Sal watore .
Managerial Economics - Gupta and Mote
E c o n o m i c s - S a m u e l s o n &N o r d h a u s
Managerial Economics by Peterson and Le wis
Micro Economic s – Dominick Salvatore
M a c r o E c o n o m i c s – Pa l m e r a n d o t h e r s
M a c r o E c o n o m i c s - Ko u t i n y a s

2. 1
1.

I n t r o d u c t i o n t o M a r ke t i n g M a n a g e m e n t :
na tu re o f mark eti n g
m a n a g e m e n t , T y p e s o f p r o d u c t s / s e r v i c e s. M a r k e t i n g c o n c e p t s :
Pr o du ct, P ro du ct i on , S el li n g, Ma rk eti n g a n d So ci et al, C o n cept s
M a r k e t i n g e n v i r o n m e n t , e l e m e n t s o f M a r k e t i n g M i x . C l a s s i fi c a t i o n o f
g oo d s & ser vi ces.

2.

C o n s u m e r B e h a v i o r : c o n su m e r & b u y e r b e h a v i o r p r o c e s s , m o d e l s o f
c o n su m e r b e h a v i o r . M a r k e t r e s e a r c h a n d m a r k e t i n t e l l i g e n c e .
Ma rk et in g i n for ma ti o n sy st e m .

3.

M a r ke t S e g m e n t a t i o n a n d T a r g e t i n g : c o n c e p t o f s e g m e n t a t i o n a n d
t a r g e t i n g , b a si s f o r s e g m e n t a t i o n . S e g m e n t a t i o n f o r c o n su m e r a n d
i n d u st r i a l p r o d u c t s , P r o d u c t p o s i t i o n i n g .

Stati sti c s for M anage me nt

1.

Qu a nt ita ti v e da ta i nt e rp r eta t i on i n ma na g er ia l d e ci sio n ma k i n g:
c o l l e c t i o n – c l a s s i fi c a t i o n – t a b u l a t i o n – fr e q u e n c y d i st r i b u t i o n –
c h a r t s u si n g e x c e l , m e a su r e s o f c e n t r a l t e n d e n c i e s a n d d i s p e r si o n –
u si n g v i su a l e x p l o r a t i o n s i n M S e x c e l .

2.

Cor r ela ti o n a n d r e gr e ssi on : mu lt i pl e c orr e la ti o n – ba si c pr o ba b il it y
co n cep t s – co n dit i ona l p ro ba bi li t y – Bay es t h eor em – u se M S ex cel PH
S T AT 2 .

3.

P r o b a b i l i t y d i st r i b u t i o n s : b i n o m i n a l P o i s s o n a n d n o r m a l d i s t r i b u t i o n s
u si n g e x c e l – e s t i m a t i o n – p o i n t a n d i n t e r v a l – u si n g E x c e l .

M ark e ti ng M anage me nt

4 . Pro d uct & Price: p ro du ct M ix a n d Pr o du ct Li n e, l ev el s o f pr o du ct , n ew
p r o d u c t d e v e l o p m e n t , p r o d u c t l i f e c y c l e st r a t e g i e s . B r a n d i n g , t y p e s o f
b r a n d s, b r a n d b u i l d i n g , m e a su r i n g b r a n d e q u i t y . P a c k a g i n g a n d
l a b e l i n g . P r i c i n g : G e n e r a l p r i c i n g a p p r o a c h e s, n e w p r o d u c t p r i c i n g
strat egi es, Pu bl i c p ol i cy a n d pr i ci n g.
5.

Pro mo t io n an d Pl ace M i x: el ement s o f p ro mo ti o n mi x, Ma rk eti n g
c o m m u n i c a t i o n p r o c e s s , P u b l i c i t y , A d v e r t i si n g a n d p u b l i c r e l a t i o n s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

6
P e r s o n a l s e l l i n g a n d sa l e s p r o m o t i o n . D i r e c t m a r k e t i n g a n d o n l i n e
m a r k e t i n g . D i st r i b u t i o n c h a n n e l s a n d l o g i st i c s m a n a g e m e n t , C h a n n e l
d e si g n a n d a d m i n i s t r a t i o n , P u b l i c p o l i c y a n d d i s t r i b u t i o n d e c i s i o n s .








References :
M a r k e t i n g M a n a g e m e n t – Ph i l i p Ko t l e r , P r e n t i c e H a l l I n d i a , (N e w
edition)
B a s i c M a r k e t i n g – Pe r a u l t
Fu n d a m e n t a l s o f M a r k e t i n g – W i l l i a m S t a n t o n
P r i n c i p l e s o f M a r k e t i n g – Ph i l i p Ko t l e r a n d G a r r y A r m s t r o n g
M a r k e t i n g M a n a g e m e n t – R a ja n S a x e n a
Market ing Management – Zick mund
M a r k e t i n g – R a m e s h Ku m a r

2. 2 H uman Re s our c e M anage me nt

2. 3 Cor p or ate Fi nanc e
1.

G o a l o f t h e F i r m : p r o f i t m a x i m i z a t i o n v s w e a l t h m a x i m i z a t i o n , Va l u e
c r e a t i o n , A g e n c y p r o b l e m s , S o c i a l r e s p o n si b i l i t y , R o l e o f f i n a n c i a l
m a n a g e m e n t , T i m e v a l u e o f m o n e y , Va l u a t i o n o f s e c u r i t i e s – st o c k s
a n d b o n d s. C o n c e p t o f r i sk a n d r e t u r n s o f s e c u r i t i e s, u si n g p r o b a b i l i t y
d i s t r i b u t i o n t o m e a su r e r i sk , r i sk a n d r e t u r n i n p o r t f o l i o c o n t e x t ( u si n g
ex cel) .

2.

C a p i t a l B u d g e t i n g : e st i m a t i n g c a s h f l o w s – i n i t i a l , i n t e r m e d i a t e a n d
t e r m i n a l C a s h f l o w s o n i n c r e m e n t a l b a si s , C a p i t a l b u d g e t i n g d e c i s i o n
r u l e s , P a y b a c k , AR R , D C F t e c h n i q u e s – N P V , I R R , P I , u si n g e x c e l .

3.

C o s t o f C a p i t a l : c o st o f d e b t , p r e f e r r e d s t o c k , e q u i t y , c o m p u t i n g
W AC C , T h e C A P M a p p r o a c h , A d j u s t i n g W A C C f o r r i sk . L o n g - t e r m
f i n a n c i n g , P u b l i c i s su e o f d e b t , P r e f e r r e d st o c k a n d C o m m o n s t o c k ,
T er m l oan s.

4.

C a p i t a l S t r u c t u r e T h e o r i e s : t r a d i t i o n a l v i e w v s M M h y p o t h e si s , M M
p o si t i o n I & I I , C a p i t a l s t r u c t u r e d e s i g n i n g i n p r a c t i c e – E B I T - E P S
a n a l y s i s, t h e p e c k i n g o r d e r t h e o r y . D i v i d e n d d e c i s i o n s , R e l e v a n c e v s
irr el eva n ce o f di vi d en d s.

1 . P e r s p e c t i v e s i n H R M : r o l e o f H R m a n a g e r s, su b - s y s t e m s o f H R M , H R
fu n c t i o n s a n d p o l i c i e s . O r g a n i z a t i o n f o r H R M , D e v e l o p m e n t o f H R M i n
In dia , R ecen t tr en d s i n H RM , I mpa ct o f gl o bal i zat io n on HRM .
2.

HR Pl an ni ng, Recr ui t men t an d Se lectio n: scope of HR pla nni ng, J ob
a n a l y s i s, j o b d e si g n J o b d e s c r i p t i o n a n d j o b e v a l u a t i o n , m e t h o d s o f
r e c r u i t m e n t . T e st i n g f o r s e l e c t i o n o f e m p l o y e e s , u s e o f p s y c h o l o g i c a l
t e s t , s e l e c t i o n p r o c e s s , i n t e r v i e w s, e r r o r s i n s e l e c t i o n .

3.

Tr ai ni ng a nd Dev elo p men t: i ndu cti o n a n d Ori en tati o n, met h od s o f
tra i ni n g, tra i ni n g ma nu a l , t ra i ni n g u n d er I SO a n d QS Ce rti fi ca ti o n.
Su p erv i sor y, E x ecu t iv e a nd Ma na g ement d ev elo p men t pr o gra mmes.
Car eer d ev el o p ment .

4.

Perfo r m ance M a nag e me nt: KR A a n d KP As, T ra di t io nal v s M o d er n
met h o d s o f p er for ma n c e ma na g e me nt . P o t en tia l a p pra i sa l, F e e d ba ck
systems. J ob evaluat i on.

5.

C o m p e n s a t i o n P l a n n i n g : wa g e s a n d sa l a r y , A d m i n i s t r a t i o n p e r k s ,
Fri nge
b e n e fi t s,
Bonu s,
I ncenti ves.
C o m p e n sa t i o n
su r v e y s .
P r o d u c t i v i t y , P e r f o r m a n c e l i n k e d , P a y s t r u c t u r e . C o m p e n sa t i o n r e v i e w
an d stru ctu r i ng .








References :
H R a n d P e r s o n n e l M a n a g e m e n t – Ke i t h D a v i s
Pe r s o n n e l M a n a g e m e n t – F l i p p o
Human Resource Management – T . V. Rao
H u m a n R e s o u r c e M a n a g e m e n t – Pa t t a n a i k
Human Resource Management – Micheal Arms trong
Human Resource Management – Gary Desse ler

5 . Wo r k i n g C a p i t a l M a n a g e m e n t a n d F i n a n c e : c a s h m a n a g e m e n t ,
Re c e i va b l e s ma na g e m en t a nd I nv e n to r y ma na g e m e n t. Wo rk in g ca pi ta l
fi nance i n I ndia.






References :
Fu n d a m e n t a l s o f F i n a n c i a l M a n a g e m e n t – Va n H o r n e a n d W a c h o wi t z
F i n a n c i a l Po l i c y a n d M a n a g e m e n t – Va n H o r n e , 1 2 t h e d i t i o n .
Financial Management – Prasanna Chandra
Corporate Finance – Brigham and Erhardt
Corporate Finance – Ross, Wetf ield & Jaf fer

2. 4 Q uanti tati ve M e thods
1 . Scie nt ific me tho ds: in du ct i o n, d edu cti o n, t h eo r y, co n cept s, con stru ct s,
d e fi n i t i o n s , v a r i a b l e s , m o d e l s , l a w s , h y p o t h e si s , s y l l o g i s m , l e v e l s o f
a b st r a c t i o n . F a l l a c i e s o f r e a s o n i n g . T h e n a t u r e o f r e s e a r c h i n
M a n a g e m e n t , E x e r c i s e s i n w r i t i n g a r e s e a r c h p r o p o sa l .
2.

P r i n c i p l e s o f r e s e a r c h d e s i g n : t y p e s o f b a si c r e s e a r c h m e t h o d s a n d
s e c o n d a r y r e s e a r c h m e t h o d s , sa m p l i n g d e si g n , m e a s u r e m e n t a n d
m e a su r e m e n t s c a l e s. D a t a c o l l e c t i o n m e t h o d s , o b s e r v a t i o n a l st u d i e s ,
ex p eri men tati o n . Qu al ita ti v e met h od s o f r esear ch.

3 . A n a l y s i s a n d p r e s e n t a t i o n o f D a t a : u s e o f st a t i s t i c a l t e c h n i q u e s , st y l e
m a n u a l s . E x e r c i s e s i n wr i t i n g m a n a g e m e n t r e p o r t s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

7
4 . Li ne ar pr o g r a m mi ng : t y p e s o f l i n ea r pr o gra m mi n g , si mp l e x m et h o d,
pr i ma l a n d du a l, se n sit i vit y a na ly si s, r e sou r c e a l l o ca ti o n, p ro du ct i on
p l a n n i n g , p r o d u c t m i x a n d c a p i t a l b u d g e t i n g d e c i s i o n s u s i n g s o f t wa r e s .
5.














T r a n s p o r t a t i o n a n d a s s i g n m e n t p r o b l e m : s e q u e n c i n g p r o b l e m s,
D e c i si o n m a k i n g u n d e r r i sk a n d u n c e r t a i n t y , d e c i s i o n t r e e s . M S e x c e l
sol v er for al l th e a bo v e mod el s
References :
Business Research Me thods – Zikmund
Market ing Research – Malhotra N . K.
Business Research Me thods – Donald R . Coopers and Schi ndler
Fo u n d a t i o n s o f B e h a v i o u r a l R e s e a r c h – F . N . K e r l i n g e r
MLA Handbook for Researchers – ML A Associa tion
A PA Manual
Social Research Methods – Bryan
Case Study Me thod of research – Robert K Yin
Designing Qual itat ive research – Marshal l and Rossman
R e s e a r c h D e s i g n & M e t h o d s – Ke n n e t G . B o r d e a u x & O t h e r s
M a r k e t i n g R e s e a r c h wi t h S PS S – C o r l M c . D a n i e l & G a t e s
Market ing Research – Churchi l & Lacobucci

2. 6

O pe r ati ons M anage me nt

1.

Oper atio ns M a n ag eme nt : p ro du ct strat eg i es – Pr o du ct l i fe cy cl e –
Pr o du cti v e sy st em t yp es – I mpa ct o f t ech no l og y an d o r ga ni zat i on o f
t h e o p e r a t i o n s fu n c t i o n – R e q u i r e m e n t s o f f o r e c a s t i n g f o r o p e r a t i o n s .

2.

P la nt Lo c atio n an d Ty pes o f P la nt L a yo ut : pr o d u ct p lan n in g a n d
co ntr o l – I n v en t or y pla n ni n g a nd co n tr ol – Mat erial s requ i r emen t s
p l a n n i n g – P l a n n i n g p r o d u c t i o n i n a g g r e g a t e t e r m s.

3 . J o b D e s i g n i n g : w o r k st u d y a n d t i m e s t u d y – S t a t i s t i c a l q u a l i t y c o n t r o l
m e t h o d s – J a p a n e s e m a n u fa c t u r i n g sy s t e m s – F l e x i b l e m a n u fa c t u r i n g
s y s t e m – O p e r a t i o n s s y st e m s o f t h e fu t u r e .

2. 5 Le gal Aspe c ts of B usi ne ss

4.

Tot al
Qu al it y
M an age men t:
t r en d s
in
qual it y
ma na g e m e n t
b e n c h m a r k i n g a n d b u s i n e s s p r o c e s s r e e n g i n e e r i n g , Ka i z e n – S i x S i g m a
M ot or ola sy st ems – Qu ali t y crit eria ba sed o n D emi ng pr i ze – Ma l co l m
B a l d r i g e A wa r d . Q u a l i t y M a n a g e m e n t S y s t e m s , I S O S t a n d a r d s .

5.

S u pp l y C ha i n M a n ag eme nt : co n cept o f S C M. O p erati n g mo d el for
su p p l y c h a i n . M a n a g i n g t h e e x t e r n a l a n d i n t e r n a l su p p l y c h a i n . G l o b a l
S C M a n d so u r c i n g .



1.

Outl i nes: I n du str i es D ev el op men t an d R egu lat i o n Act
C o m p e t i t i o n A c t . F o r e i g n e x c h a n g e m a n a g e m e n t a c t . ( F E M A)

( I D R A) ,

2.

O u t l i n e s : c o m p a n y L a w , p r o v i si o n s o f I n d i a n C o m p a n i e s
re la ti n g t o i n c or p ora ti o n, ma na g e me nt a nd a d m i ni stra t i o n.
r e t u r n s, R e m e d i e s a g a i n s t m i s m a n a g e m e n t a n d o p p r e s si o n .
i n v e s t i g a t i o n b y t h e G o v e r n m e n t , I s su e s r e l a t i n g t o g o o d
gover nance.

Act 1 9 5 6
Fil i ng of
P o wer s o f
cor pora t e

3.

O ut li ne s: i nt e ll e ctu a l pr o p ert y ri g ht s, Pa te n t s a n d T ra d e ma rk s Act ,
co py r ig h t s a ct, geo gra p hi ca l a p p el lat io n ,

4.

Outli nes: secu r it y Ma rk et La ws, S ecu ri t y an d E x chan g e B oar d o f I n dia
Act (S EBI ), S ecu rit i es co n tra ct a ct , La ws p er tai ni n g t o st o ck
exchanges, S ARF E SI Act.









References :
M o d e r n Pr o d u c t i o n M a n a g e m e n t – B u f f a E l wo o d . S , a n d R a k e s h K.
Saren, John Wiley and Sons, 2003.
Production and Opera tion Analysis – Steven Nahmas
C a s e s i n P r o d u c t i o n / O p e r a t i o n s M a n a g e m e n t – K. N .
K r i s h n a s wa m y
The Benchmarking Management Gu ide – A merican Productivi ty
a n d Q u a l i t y C e n t e r , P r o d u c t i v i t y Pr e s s , U S A , 1 9 9 3 .
T o t a l Q u a l i t y M a n a g e m e n t – D a l e H . B e s t e r f i e l d a n d o t h e r s – Pe a r s o n
Education, Ne w Delh i, 2003.
T o t a l Q u a l i t y M a n a g e m e n t – Po o r n i m a C h o u d h a r y – Pe a r s o n E d u c a t i o n
– Ne w Delhi, 2002.
Total Quali ty Management – Sridhar Bhatt .
Supply chain Management
theory and practices – Mohanty and
Deshmukh, Biz tantra 2005.

5 . O u t l i n e s : c o n su m e r p r o t e c t i o n a c t a n d I n f o r m a t i o n t e c h n o l o g y a c t .






References :
A M a n u a l o f B u s i n e s s L a ws – S . N . M a h e s h wa r i a n d S . K . M a h e s h wa r i
Business La w for Management – K. R. Bulchandani
Business Environment : Texts and Cases – Francis Cheruni lam
B u s i n e s s a n d C o r p o r a t e L a ws – S . S . G u l s h a n a n d G . K . Ka p o o r
Bare Ac ts o f respec tive legis lations .

2. 7

M anage me nt Inf or mati on Sy ste ms

1 . In fo r m at io n S yste ms : da ta v s I n fo r ma ti o n , S tra t e g i c r ol e o f i n for ma ti o n
i n m a n a g e m e n t , O r g a n i z a t i o n a s a n i n f o r m a t i o n s y st e m . T P S , M I S ,
DS S, E S S, O AS, N et wo rk i n g c o n c ep t s, t e l e c o m mu n i ca t io n s n e t work s.
2.

Sys te ms Dev elo p me nt: t h e co n cept o f sy st ems d ev elo p ment li fe cy cl e
( S D L C ) , T y p e s o f S D L C , U s e o f fl o w c h a r t s .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

8
Ap pl ic atio n Tec hno lo g ies: ER P co n cept s, Ev o lu ti o n o f E RP , E RP
pa ck ag es, S AP , Baan , M FG -PR O, Ora cl e, E RP E va lu ati o n, E RP a n d
B P R , E R P I m p l e m e n t a t i o n , E x t e n d e d E R P , C a s e s t u d i e s.



4.

We b P u b l i s h i n g : w e b p u b l i s h i n g , T y p e s o f w e b s i t e s , W e b su r f i n g , E c o m m e r c e , B 2 B , B 2 C , C 2 C , E - c o m m e r c e s e c u r i t y i s su e s , E t h i c a l i s su e s



5.

P r a c t i c a l s o n E R P - . F u n c t i o n a l m o d u l e s i n b u s i n e s s.







References :
M I S – Ke n n e t t G . L a u d e n a n d J a n e P . L a u d e n
MIS – James A. O’ Br ien
MIS- C.S . V.Mur thy
Computer Today – S.K. Basudev
ERP Concepts – V.K. Garg

3.



P r o j e c t M a n a g e m e n t fo r b u si n e s s , e n g i n e e r i n g & t e c h n o l o g y : p r i n c i p l e s
& p r a c t i c e – N i c h o l a s, J o h n . M & S t e y n l , H e r m a n n
Pr oj ect Ma na g emen t – Harv ey May l or – 1 9 9 9 , New D el h i, Ma cmil lan
pub
www. pmi. or g

3. 2 Entr e pr e ne ur shi p
1.

F o u n d a t i o n s o f E n t r e p r e n e u r s h i p : n a t u r e o f E n t r e p r e n e u r s h i p , so c i a l
& c u l t u r a l fa c t o r s i n n u r t u r i n g e n t r e p r e n e u r s h i p . I n s t i t u t i o n a l su p p o r t
for pr o mot i n g en tr epr en eu r shi p i n I n dia , r ol e o f Uni v er sit i es &
C o l l e g e s, C S I R l a b s . C a s e st u d y o f i n c u b a t i o n

2.

Bus ines s Pl a nn ing : fro m i d ea g en era ti o n t o pr epara ti o n o f d eta il ed
b u si n e s s p l a n s. E x e r c i s e s i n p r e p a r a t i o n o f b u si n e s s p l a n s .

3.

Ve n t u r e C a p i t a l : v a l u i n g a n d f i n a n c i n g a v e n t u r e , s t a g e s o f v e n t u r e
d e v e l o p m e n t a n d f i n a n c i n g , v e n t u r e c a p i t a l fi r m s ( V C ’ s) v e n t u r e
e x p a n s i o n s t r a t e g i e s.

4.

Rur al & so ci al e ntre prene urs hi p: p ot ent ial for entr ep ren eu r shi p in
r u r a l I n d i a , S H G s, m i c r o c r e d i t e t c . , C a s e s t u d i e s o f r u r a l & s o c i a l
entr ep ren eu r sh i p in I n dia .

5.

Entre pre neurs
in
I n di a:
fa m i l y
entr ep ren eu r s, wo men entr epr en eu r s.

TH IRD SEM ESTER
3. 1 Pr oje c t M anage me nt
1.

P r o j e c t M a n a g e m e n t : c o n c e p t s & k e y t e r m s, e v o l u t i o n o f i n t e g r a t e d
pr oj e c t ma na g e me nt sy st e m, a li g ni n g p r oj e ct s wit h or ga ni za t i on
s t r a t e g y , e f f e c t i v e p r o j e c t p o r t f o l i o m a n a g e m e n t s y st e m , p r o j e c t l i f e
cy cl e, fea si bi lit i es o f pr oj ect s-di ffer ent for ms o f p ro j ect co ntra cti n g.

2.

P r o j e c t S c o p e M a n a g e m e n t : d e fi n i n g p r o j e c t s c o p e , c r e a t i n g w o r k
b r e a k d o w n st r u c t u r e ( W B S ) , p r o j e c t r o l l u p , p r o c e s s b r e a k d o w n
stru ctu r e , r e sp o n sib il it y ma tr ix .

3.

P r o j e c t S c h e d u l i n g : n e t w o r k m o d e l s , P E R T & C P M u si n g s o f t wa r e s ,
m e a su r i n g r i sk .

4.

Project
Ris k
M an ageme nt :
cont i ngency
resou r ces, r edu cin g pr oj ect du rat i on .

5.

Pr o je c t Te a m M a n ag e me nt : bu il di n g hi g h -p er for ma n c e p ro je c t t ea m s,
m a n a g i n g v i r t u a l p r o j e c t t e a m s, p r o j e c t c o n t r o l p r o c e s s . P e r f o r m a n c e
m e a su r e m e n t a n d e v a l u a t i o n , p r o j e c t q u a l i t y , p l a n n i n g , q u a l i t y
a s su r a n c e , q u a l i t y a u d i t , p r o j e c t c l o su r e , p o s t c o m p l e t i o n a u d i t .
References:






pla nni ng,

sch edu li n g

Pr oj ect Ma nagement – Cl i ffor d Gra y & Lar son
T he p ra cti c e a n d t he o ry o f pr oj e c t ma na g e m e n t cr ea t i ng va lu e th r ou g h
cha nge – N ewt on, R icha rd – 2009, Ha mpshir e, Pal gra ve P ub
E f f e c t i v e p r o j e c t M a n a g e m e n t – C l e m e n t s, J a m e s P & G i d o J a c k –
2 0 0 6 , N e wD e l h i , C e n g a g e L e a r n i n g
Pr oj e c t Ma na g e men t: A ma na g eria l a p pr oa c h – M er e d it h, Ja ck . R &
Ma nt el Sa mu e l.J – 2 0 0 6 , N e w D el hi , Jo h n W il e y & So n s








b u si n e s s e s ,

new

g en era ti o n

References :
E n t r e p r e n e u r s h i p – Pr o f . T . V . R a o
Entrepreneurship – His rich & Pe ter
Stay hungry stay foolish- Rashmi Bhansal
Entrepreneurship- Mathe w J Mani mala
Indias ne w cap italist – Har ish Damodaran
B u s i n e s s M a h a r a ja ’ s – G e e t h a P e r a m a l

ELECTIVE PA PERS
M ARK ETING
3. 3 El e c ti ve MM 1: Cons ume r B e havi or and M ar ke ti ng
Re se ar c h
1.

C o n s u m e r B e h a v i o r : i n t r o d u c t i o n , F a c t o r s i n f l u e n c i n g c o n su m e r
b e h a v i o u r , P e r s o n a l i t y , P s y c h o g r a p h i c s , F a m i l y , S o c i e t y , Va l u e s o f
p e r c e p t i o n , A t t i t u d e a n d l i f e s t y l e s , D i f f e r e n t m o d e l s o f c o n su m e r

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

9
b e h a v i o u r – E c o n o m i c , L e a r n i n g , P sy c h o a n a l y t i c a l , S o c i o l o g i c a l ,
H o wa r d S h e t t , N i c o si a , W e b st e r a n d W i n d , E n g e l , B l a c k w e l l a n d
M i n a r d m o d e l s.

Co m mu ni ca ti o n – Or d er pr o c e ssi ng , Pa ck a gi n g
t r a n s p o r t a t i o n – W a r e h o u si n g a n d s t o r a g e .
5.

2 . Bu y ing Deci sio n M a ki ng Pro cess: bu yi n g r ol es, S tag es o f t h e d eci si on
p r o c e s s – H i g h a n d l o w e f f o r t d e c i s i o n s, P o s t p u r c h a s e d e c i s i o n s,
M o d e l s o f c o n su m e r b e h a v i o u r
3 . M ar ket ing Rese arc h Desig ns: t yp es o f r esear ch d esig n s, T ech ni qu es
a n d t o o l s o f d a t a c o l l e c t i o n – S c a l e s a n d m e a su r e m e n t , Va r i o u s t y p e s
o f d a t a , S a m p l i n g t e c h n i q u e s , S a m p l e si z e d e t e r m i n a t i o n . A n a l y s i s a n d
in t er pr eta ti o n o f data . Rep or ti n g t h e r esea r ch fin d i ng s.
4.

A p p l i c a t i o n o f Q u a n t i t a t i v e T o o l s i n M a r k e t i n g : d e c i si o n m a k i n g
u si n g R e g r e s si o n a n a l y s i s , AN O V A , D i s c r i m i n a n t a n a l y s i s, F a c t o r
a n a l y s i s, C l u st e r a n a l y si s , M u l t i - d i m e n s i o n a l s c a l i n g a n d C o n j o i n t
a n a l y s i s, U s e o f S P S S f o r d a t a a n a l y s i s.

5 . M a r ke t R e s e a r c h : m a r k e t i n g a n d m a r k e t r e s e a r c h , Q u a l i t a t i v e r e s e a r c h ,
M a r k e t a n d sa l e s a n a l y si s . M o t i v a t i o n r e s e a r c h , C o m m u n i c a t i o n
r e s e a r c h , P r o d u c t , P r i c i n g a n d D i st r i b u t i o n r e s e a r c h .








References :
Market ing Research – R.Nargundkar
Consumer Behaviour – Schiffman and Kanuk
M a r k e t i n g R e s e a r c h – T u l l , G r e e n a n d H a wk i n s
Business Research Me thods – Zikmund
Market ing Research – N . K. Malho tra
M a r k e t i n g R e s e a r c h – Pa r a s h u r a m a n , G r e w a l
Consumer Behaviour – Hoyer Mac Innis










3. 4 El e c ti ve MM 2: Sal e s and Logi sti c s M anage me nt

R e t a i l i n g a n d W h o l e s a l i n g : n o n - s t o r e r e t a i l i n g , E -t a i l i n g , D i r e c t
ma rk e ti n g, T e l e ma rk e ti n g, Ma rk eti n g on t h e n et, E m er g in g tr e n d s i n
retail i ng &whol esali ng.

4.

D i s t r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : d e s i g n o f d i st r i b u t i o n
c ha nn e l, S tru ctu r e a n d Cha n n el ma na g e m e n t. C o m po n e nt s o f l o gi sti c s
– in b ou nd an d ou t b ou n d l o gi sti cs, k ey l o gi sti cs a cti vi ti es vi z.,
Cu st o mer se rv i c e s - I n v e nt or y ma na g e m e nt – Ma t er ia l ha n dl i ng –

and

L o g i s t i c s S t r a t e g y : l o g i st i c s i n f o r m a t i o n s y st e m , O r g a n i z i n g f o r
effecti v e l o gi sti cs, I mpl ement i ng l o gi sti cs strat eg y – Co mpu t er
pa ck ag es u sed i n l o gi sti cs.
R e t a i l i n g a n d w h o l e sa l i n g , sa l e s a n d
l o g i st i c s f o r r u r a l m a r k e t s.
References :
Sales Management – Decisions , Strategies and Cases – Richard R.
S t i l l , E d wa r d W . C u n d i f f a n d N o m a n A . P . G o v a n i
Profess ional Sales Management – R.E. Anderson, Joseph F. Har, A lan
J. Bash
Market ing Channels – Louis W. Stern, Adel I . E R – Ansary, T.
Coughlan
Fu n d a m e n t a l s o f L o g i s t i c s M a n a g e m e n t – M . L a m b e r t , J a m e s R . S t o c k ,
M. E lira m
Logist ics Management – Donald J .B . and D.J. C loss
Logist ics and Supply Chain Management – Mart in Chr isto pher
Sales Management – Analys is and Decisions Making – Thomas N.
Ingram
Managing Supply Cha in – J .L . Gattorn and D. W. Wald is

P r o m o t i o n M i x : e l e m e n t s o f m a r k e t i n g p r o m o t i o n m i x , Ad v e r t i s i n g ,
Pu b li cit y, P er so nal selli n g , Pu bl i c r elat i on s a n d Sal es pr o mot io n ,
De t er mi na nt s o f p r o mo ti o n m i x.

2 . Ad v e r t i s i n g : t y p e s o f a d v e r t i s e m e n t , a d v e r t i s e a b i l i t y a n d a d v e r t i s i n g
a i d s , A d v e r t i s i n g p l a n n i n g a n d d e c i si o n m a k i n g .
3.

A d v e r t i s i n g C a m p a i g n P l a n n i n g : s e t t i n g a d v e r t i si n g g o a l s a n d
o b j e c t i v e s, T h e D A G M AR A p p r o a c h . M e s sa g e s t r a t e g i e s a n d t a c t i c s ,
Cr eati v e ap p roa ch es, Co p y writ i n g a n d testi n g , Ad v er ti sin g co p y d esig n
a n d c o m m u n i c a t i o n s t r a t e g y , C o p y - v i su a l i z a t i o n l a y o u t , A d v e r t i s i n g
a p p e a l s a n d t h e m e s , C l a s s i fi c a t i o n o f a d v e r t i s e m e n t c o p i e s , E s s e n t i a l s
o f a g o od cop y . E x er ci ses i n dra fti n g a d v ert i sement co p y .

4.

Ad v e r t i s i n g M e d i a : t y p e s o f m e d i a , m e d i a p l a n n i n g a n d s c h e d u l i n g ,
Ad v er ti sement
bu d g et s,
a p pr oa ch es
to
a d v e r t i si n g ,
bu dgeti ng.
M e a su r i n g a d v e r t i si n g e f f e c t i v e n e s s . A d v e r t i si n g s t r a t e g i e s f o r r u r a l
m a r k e t s.

2 . M an ag i ng t he S ales Fo rce: effect i ve R ecru i ti n g, S el ecti n g an d T rai ni n g
t h e sa l e s f o r c e . T i m e a n d t e r r i t o r y m a n a g e m e n t , S a l e s t e r r i t o r i e s a n d
S a l e s Q u o t a s – C o m p e n sa t i n g sa l e s f o r c e , M o t i v a t i n g t h e sa l e s f o r c e –
C o n t r o l l i n g t h e sa l e s f o r c e – E v a l u a t i n g t h e sa l e s f o r c e .
3.

Traffic

3. 5 El ec ti ve MM 3: Adve r ti si ng and Sal e s Pr omoti on
M anage me nt
1.

1 . S a l e s M a n a g e m e n t : o b j e c t i v e s o f sa l e s m a n a g e m e n t , P e r s o n a l s e l l i n g
p r o c e s s , D e v e l o p i n g p e r s o n a l s e l l i n g s t r a t e g i e s. O r g a n i z i n g t h e sa l e s
f o r c e – T y p e s o f sa l e s o r g a n i z a t i o n s – D e t e r m i n i n g t h e k i n d o f sa l e s
f o r c e a n d S i z e o f t h e sa l e s f o r c e . Q u a l i t i e s o f sa l e s e x e c u t i v e s .



5 . A d v e r t i s i n g A g e n c i e s : p r o f i l e o f m a j o r a d v e r t i si n g a g e n c i e s i n I n d i a
a n d a b r o a d , R u r a l a d v e r t i s i n g , s o c i a l a d v e r t i si n g , e t h i c s i n a d v e r t i si n g ,
a d v e r t i si n g s t a n d a r d s c o u n c i l o f I n d i a ( A S C I ) .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

10












References :
Advertise ment and Promotion – Belch and Belch
Advertis ing – Aaker and Bathra
A d v e r t i s i n g M a n a g e m e n t – C h u n a wa l l a
Advertis ing Management – Wr ite and Ziegler
Contemporary Adver tis ing – Wi ll iams Arens
A d v e r t i s i n g M a n a g e m e n t – R a je e v B a t r a , J o h n G . M y e r , D a v i d A k e r
A d v e r t i s i n g Pl a n n i n g & I m p l e m e n t a t i o n – S a n g e e t a S h a r ma & R a g h u v i r
Singh
Advertis ing Princip les and Practice – Wel ls , Moria try, Bu rnett
A d v e r t i s i n g M a n a g e m e n t – J a i s h r i J e t h wa n r y , S h r u t h i J a i n
Market ing Com munication – Dahlen

e x t e n d e d st a k e h o l d e r s , C o n f l i c t s o f i n t e r e s t , C o n t r a c t s a n d a r e v i s e d
di recti ve.
3 . I n f o r m a t i o n As y m m e t r y a n d t h e M a r k e t s f o r C o r p o r a t e S e c u r i t i e s :
in tr o du c ti o n, T h e or i e s o f t h e e ffe c t s o f i n fo r ma t io n a sy m m e tr y,
Va l u a t i o n o f t r a d e d e q u i t y u n d e r a s y m m e t r i c i n f o r m a t i o n , I n f o r m a t i o n
a sy m m et r y a n d t h e Qu a li ty o f t h e ma rk et for a fir m ’ s e q u it y, o p ti ma l
o w n e r s h i p st r u c t u r e .
4.

Lev erag e Decis io n: in tr o du cti o n , C or p orat e a n d p er so nal taxa ti o n,
M odi fyi ng M M pr opositi ons t o a ccount for cor porat e ta xes, T ra dit i ona l
t r a d e - o f f t h e o r y , A g e n c y t h e o r y a n d l e v e r a g e d e c i si o n , A s y m m e t r i c
in fo r ma t io n a n d l e v era g e, ba la n ci n g a g e n c y c o st s wit h i n for ma ti o n
asy mmet r y.

5.

The Fir m ’s E nv ir o nme nt , Go v e r n a nc e , s tr a te g y , o pe r a tio n a n d
f i n a n c i a l s t r u c t u r e - f i r m ’ s b u si n e s s e n v i r o n m e n t , o p e r a t i o n st r u c t u r e ,
f i n a n c i a l st r u c t u r e , r i sk p e r f o r m a n c e a n d c o n t i n g e n c i e s , e m p i r i c a l
a n a l y s e s o f r i sk .

FINA NCE
3. 3 El e c ti ve FM 1: Advanc e d Capi tal B udge ti ng
1 . C a s h F l o w M e a s u r e m e n t : d e p e n d e n c e a n d i n d e p e n d e n c e o f c a s h fl o w s
i n e v a l u a t i n g p r o j e c t s, M e a su r e s o f r i sk a n d r e t u r n s , I n f l a t i o n i n
ca pi ta l bu d g et in g , R ea l v s n o mi na l di sc ou nt ra t e s, Bia s in ca sh fl o w
e s t i m a t e s , T o t a l r i sk fo r m u l t i p l e i n v e st m e n t . M e a su r i n g c a s h fl o w f o r
a c q u i s i t i o n . U s e o f E x c e l f o r e st i m a t i n g c a sh f l o w s & d e c i s i o n m a k i n g .

3. 5 El e c ti ve FM 3: Por tf ol i o M anage me nt
1

M a r ke t e f f i c i e n c y : r a n d o m wa l k a n d t h e e f f i c i e n t m a r k e t h y p o t h e s i s,
E m p i r i c a l t e st i n g o f E f f i c i e n t M a r k e t H y p o t h e si s ( E M H ) . P o r t f o l i o
T h e o r y – C a p i t a l a l l o c a t i o n b e t w e e n t h e r i sk y a s s e t a n d t h e r i sk fr e e
a s s e t , O p t i m a l r i sk y p o r t f o l i o s - M a r k o w i t z m o d e l V s S t o c h a s t i c
D o m i n a n c e A n a l y si s ( S D A) , E q u i l i b r i u m i n c a p i t a l m a r k e t s – C a p i t a l
asset pri ci ng mo d el, I n d ex mo del s a n d Ar bit rag e pri cin g th eor y an d
m u l t i fa c t o r m o d e l s o f r i sk a n d r e t u r n .

2

Fi xed Inco me Secur ities : b o n d Pri ces a n d yi eld – B on d C hara ct eri sti cs
a n d T y p e s, B o n d P r i c i n g , B o n d y i e l d , T e r m S t r u c t u r e o f I n t e r e st r a t e ,
I n t e r e st r a t e r i sk - i n t e r e st r a t e s e n si t i v i t y , d u r a t i o n , c o n v e x i t y a n d
i m mu n i za ti o n .

3

Fu n dame nt al
An a l y s i s :
e c o n o m i c a n a l y s i s,
I ndu st ry
a n a l y s i s,
C o m p a n y a n a l y s i s, F o r e c a s t i n g c o m p a n y e a r n i n g s , Va l u a t i o n o f
compani es,

4

Te c h nic al An al ysi s: ma rk e t i nd i ca t or s, F or e ca sti n g in d iv i du a l st o ck
p e r f o r m a n c e , T e c h n i q u e s , T y p e s o f c h a r t s, D o w t h e o r y , R e l a t i v e
str eng t h, C o nt rar y o pi n io n , M o vi n g av erag e, C on fe ren ce i n d ex ,
T radi n g v o lu me, C o n cept o f d ept h , b r ead t h an d r esil ien ce o f th e
ma rk e t.

5

Ac t i v e P o r t f o l i o M a n a g e m e n t : p o r t f o l i o p e r f o r m a n c e e v a l u a t i o n –
m e a su r i n g i n v e st m e n t r e t u r n , c o n v e n t i o n a l t h e o r y o f p e r f o r m a n c e
e va lu a t i on , M2 a n d T 2 , ma rk e t ti m i ng , p er fo r ma n c e a tt ri bu ti o n
p r o c e d u r e s, s t y l e a n a l y si s a n d m o r n i n g s t a r ’ s , r i sk a d j u st e d r a t i n g .
A c t i v e p o r t f o l i o c o n st r u c t i o n u s i n g T r e y n o r – B l a c k m o d e l

2 . R a n k i n g P r o j e c t s : N P V v s I R R C o n f l i c t s, F i s h e r ’ s r a t e o f i n t e r s e c t i o n ,
M u l t i p l e I R R s, M I R R , O p t i m a l d e c i si o n u n d e r c a p i t a l r a t i o n i n g
3.

R e a l O p t i o n s i n C a p i t a l I n v e s t m e n t : t y p e s o f o p t i o n s – e x p a n si o n ,
A b a n d o n m e n t a n d p o st p o n e m e n t .

4.

P r o j e c t R i s k A n a l y s i s : t e c h n i q u e s f o r m e a su r i n g s t a n d a l o n e r i sk –
S e n s i t i v i t y a n a l y si s , S c e n a r i o a n a l y s i s a n d S i m u l a t i o n

5

F i n a n c i n g D e c i s i o n s : s o u r c e s o f l o n g - t e r m fi n a n c e s f o r a p r o j e c t .
Lea si n g – T y p es o f l ea ses, stru ctu ri n g o f l ea se r enta l s a n d evalu at i on
o f l ea se.

3. 4 El e c ti ve FM 2: Advanc e d Capi tal Str uc t ur e The or i e s
1. E mp iric al Pers pectives o n t he F in anci al Ch ar acter is tics: a nal ysi s of
c o m p o si t e c a s h f l o w s , L e v e r a g e , O w n e r s h i p st r u c t u r e s , R O E , P / E
r a t i o s , D i v i d e n d p a y o u t , D i v i d e n d y i e l d s, a n d o t h e r f i n a n c i a l
chara ct eri sti cs o f S en sex a n d N i fty fir ms.
2.

P r i n c i p a l Ag e n t C o n f l i c t a n d F i n a n c i a l S t r a t e g i e s : i n t r o d u c t i o n ,
Li mi t e d lia bi lit y a nd t h e sepa ra t io n o f o wn er sh i p a n d c o nt ro l, r ol e o f
m a n a g e m e n t wi t h d i f fu s e o w n e r s h i p . C l a s s i c d i r e c t i v e t o m a n a g e m e n t ,

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

11
3. 4 El e c ti ve
H RM
De ve l op me nt

H UM AN RESO URCE M ANAG EM ENT

2:

O r gani z ati onal

Cha nge

and

1 . Org ani zat io n a l Ch a ng e: p lan n ed o r gan i zat io na l cha n g e, C ha n g e ag ent s,
D y n a m i c s o f r e si s t a n c e t o c h a n g e , P l a n n e d c h a n g e . Q u a l i t y w o r k l i f e .

3. 3
1.

El e c ti ve H RM 1: H uma n Re sour c e De ve l op me n t

2.

H u m a n R e s o u r c e D e v e l o p m e n t : su b sy s t e m s o f H R D & O D , H R M a n d
H R D , E m e r g i n g t r e n d s i n H R D , H R D i n I T i n d u st r y , p u b l i c s e c t o r ,
g o v e r n m e n t o r g a n i z a t i o n s , a n d N G O s.

2 . Perfo rm a nce M an ag e me nt: tra d iti o na l an d mo d er n tech ni qu es, Op en
A p p r a i sa l – I d e n t i f i c a t i o n o f K e y P e r f o r m a n c e Ar e a s a n d K e y R e su l t
Ar e a s – M a n a g e r i a l a p p r a i sa l – E t h i c a l i s su e s i n p e r f o r m a n c e
a p p r a i sa l . P o t e n t i a l a p p r a i sa l , F e e d b a c k m e c h a n i s m s , P e r f o r m a n c e
ma na g e me nt a nd ca r e er d ev e l op m e n t. Bi -di r e cti o na l p er for ma n c e
ma na g e me nt.
3.

M entori ng , Coac h ing & E mp lo yee Cou nse li ng Services : na tur e
me nt or i ng a nd c oa ch i ng , C oa c h i ng t o i m pr o v e p oo r p er for ma n c e ,
E ffect i v en ess o f coa chi n g, N eed for empl o y ee cou n sel i n g pr o gra ms,
C o m p o n e n t s & C h a r a c t e r i st i c s, I s su e s i n e m p l o y e e c o u n s e l i n g .

4.

Career P l an n ing a nd Dev e lo p me nt: mea ni n g a n d p r o cess –
pat h , Car eer wi dt h a n d L en gt h – Su ccessi on p lan n in g –
Dev el o p ment .

5.

L e a r n i n g a n d d e v e l o p m e n t i n k n o wl e d g e s e t t i n g : l e a r n i n g i n a
k no wl ed g e env ir o n ment , cr eat i ng a h o li sti c d ev el o p men tal a p pr oa ch ,
d ev el o pi n g
so cia l
ca pi tal ,
d ev el o pi n g
k n o wl e d g e
l ead er shi p
c a p a b i l i t i e s, p r o j e c t - b a s e d l e a r n i n g , w o r k i n g w i t h t e c h n o l o g y , b u i l d i n g
a c o m p r e h e n si v e k n o w l e d g e d e v e l o p m e n t st r a t e g y , p l a n n i n g f o r
in d iv i du al d ev el o p ment .









Car eer
Career

References :
Human Resource Deve lopment – Randy L . Des imone, Jon M. Werner &
David M.Har ris .
D e s i g n i n g a n d M a n a g i n g H u m a n R e s o u r c e S y s t e m s – Pa r e e k , U d a i a n d
Rao T.V.
Recent Experience in Human Resource Development – Rao T.V. and
Pe r e i r a , D . H .
Pe r f o r m a n c e A p p r a i s a l – T h e o r y a n d P r a c t i c e – R a o T . V .
Effec tive Human Resource Deve lopment – Neal E. Chalofskey,
Carlene Reinhart.
Human Resource Management – Satyadian S. Mir za
Kn o w l e d g e M a n a g e m e n t – S h e l d a D e b o ws k i – J o h n W i l e y , I n d i a
publications.

Org a ni zat io n Dev elo p me nt : hi sto ry o f Or ga ni za ti o n , D ev el o p ment –
Va l u e s – A s s u m p t i o n s – B e l i e f s i n o r g a n i z a t i o n d e v e l o p m e n t .

3. T heory and M anage me nt of Org ani zat ion Deve lop me nt: fou ndat i ons of
or ga ni zat i o n d ev el o p ment – Ma nag i ng t h e o r gan i zat io n dev elo p ment
pr o cess – Acti o n r esea r ch a n d or ga ni za ti o n d ev el o p ment .
4.

Org a n iza tio n Dev elo p ment I nterv ent io n : t ea m i nt erv ent i on – I nt er g r o u p a n d t h i r d p a r t y p e a c e m a k i n g i n t e r v e n t i o n – C o m p r e h e n si v e
i n t e r v e n t i o n – S t r u c t u r a l i n t e r v e n t i o n s – T r a i n i n g e x p e r i e n c e s.

5.

K e y C o n s i d e r a t i o n s a n d I s s u e s : i s su e s i n c o n su l t a n t – C l i e n t
r e l a t i o n s h i p s – S y st e m r a m i fi c a t i o n s – P o w e r , p o l i t i c s a n d o r g a n i z a t i o n
d ev el o p ment – R esear ch i n o rga n i zati o n d ev elo p men t








References :
O r g a n i z a t i o n D e v e l o p m e n t – Fr a n c h a n d B e l l ;
Organization Behaviour – Fred Luthans
H u m a n B e h a v i o u r a t Wo r k – Ke i t h D a v i s ; O r g a n i z a t i o n a l D e s i g n f o r
E x c e l l e n c e – Kh a n d a wa l l a
O r g a n i z a t i o n a l i n t e l l i g e n c e – S i l b e r Ke a r n y
T h e d a n c e o f c h a n g e – Pe t e r S e n g e a n d o t h e r s
The f if th disc ipline – Peter Senge

3. 5 El e c ti ve H RM 3: Tr ai ni ng and De ve l op me nt
1 . Tra in ing : i n tr o du cti o n, I mp or ta n ce o f tra i ni n g, Ad va n tag es o f tra i ni n g,
T raini ng chal l enges, C hanging work pla ce a nd work for ce, T raini ng a s a
su b s y s t e m o f H R D , L e a r n i n g e n v i r o n m e n t , I n s t r u c t i o n a l d e s i g n ,
Lea r ni n g ou t co mes, F eedba ck , C o n di ti o n s o f t ran sfer , C o n v ert i n g
trai ni n g o b j ecti v es t o tra in i n g pla n .
2 . T r a i n i n g N e e d s A s s e s s m e n t ( T N A) : m e t h o d s o f T N A , O r g a n i z a t i o n a l
su p p o r t f o r T N A , O r g a n i z a t i o n a l a n a l y si s – S p e c i f y i n g g o a l s ,
I d e n t i f y i n g c o n st r a i n t s , R e s o u r c e a n a l y s i s, L e a r n i n g p r i n c i p l e s ,
T r a i n i n g e n h a n c e m e n t , T r a i n e e c h a r a c t e r i st i c s.
3.

T r a i n i n g D e l i v e r y : t r a d i t i o n a l v s M o d e r n m e t h o d s, S D L P , S i m u l a t e d
w o r k s e t t i n g s, D L P , C D R O M , I n t e r a c t i v e M u l t i m e d i a , W e b - b a s e d
i n s t r u c t i o n s , I n t e l l i g e n t T r a i n i n g S y st e m ( I T S ) , V i r t u a l R e a l i t y
T r a i n i n g ( VR T ) .

4 . Tr ai ni ng Ev al u at io n: cri t eria , E va lu ati o n o f cr it eri a, Di men si on s o f
c r i t e r i a , U s e o f e x p e r i m e n t a l d e s i g n s , Q u a s i e x p e r i m e n t a l d e si g n s,

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

12
U t i l i t y c o n s e r v a t i o n s, I n d i v i d u a l d i f f e r e n c e m o d e l s, C o n t e n t v a l i d i t y
mo d el , Sta ti sti cal met h o d.
5 . Tr ai ni ng I nterv e ntio ns: l ear n in g E x p eri en ce a n d Bu il di n g O r gan i zat io n
Capa bi li t y, E mpl o y ee ca pa bil it y , Ap pr ent i ceshi p, Vesti bu le, E mb ed d ed
trai ni ng,
T ea m
bui ldi ng,
cr o ss a n d
I n t e r - p o si t i o n a l
trai ni ng,
Lea d er sh i p trai n in g .




References :




The Trainers portable mentor – Gargulo & O thers

INTERNAT IO NAL B USINESS
3. 3 El e c ti ve IB 1: Inte r nati onal Ec onomi c s
1.

Theo ries o f In tern at io n al Tr a de: t h e la w o f co mpa rati v e a d va nta g e,
t h e s t a n d a r d t h e o r y o f i n t e r n a t i o n a l t r a d e , fa c t o r s e n d o w m e n t a n d t h e
Heck sh er -O hli n t h eor y.

2.

Dem an d & S up pl y An al ysi s: i ntr o du ct i on , t h e eq u ili br iu m relat iv e
c o m m o d i t y p r i c e w i t h t r a d e - p a r t i a l a n d g e n e r a l e q u i l i b r i u m a n a l y s i s,
relati o n sh ip b et ween g en eral an d part ial equ il i briu m a n aly ses, o ffer
c u r v e s, t h e t e r m s o f t r a d e a n d g a i n s.

3

Eco no m ies o f Sc ale: i ntr o du ct io n , i mp er fect co mp et iti o n a n d
in t er na t io na l t ra d e , tra d e ba se d o n d y na mi c t e ch n o lo g i ca l di ffe r e n ce s,
c a u s e o f t r a n s p o r t a t i o n , i n d u st r y l o c a t i o n , e n v i r o n m e n t a l s t a n d a r d s a n d
in t er nat io na l tra d e.




1.

References :
Domenic Salvator – In ternational Economics
Pa u l R . K r u g m a n a n d O b s t f e l d . M – I n t e r n a t i o n a l E c o n o m i c s , 3 r d
E d i t i o n , H a r p e r C o l l i n s Pu b . , 1 9 9 4
B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996.
International Economics – Robert J .Carbaugh 2008.

Ov erv ie w o f I nter na tio n al Tra de: i nt ro du ct i o n, d ev elo p men t,
o p e r a t i n g fa c t o r s , fa c t o r s l e a d i n g t o g r o wt h i n i n t e r n a t i o n a l t r a d e a n d
evaluat i on.

2 . T r a d e R e s t r i c t i o n s : p a r t i a l e q u i l i b r i u m a n a l y si s a n d e f f e c t s o f t a r i f f s ,
th eor y o f tar i ff stru ctu re – t h e ra t e o f effecti v e pr o tecti o n,
g en eral i zati o n a n d evalu a ti o n t h eor y o f effect i v e pr ot ecti o n, g en eral
e qu il i briu m a na l y si s o f ta r i ff in sma ll a n d la r g e c ou n tr y p er sp e ct iv e ,
o pt i mu m ta ri ff.
3.

No n -tr ade B ar r ie r s a nd Pr o te c t io n is m: in tr o du cti o n -i mp o rt qu ota so t h e r n o n - t a r i f f b a r r i e r s a n d n e w p r o t e c t i o n i s m -t h e p o l i t i c a l e c o n o m y
o f p r ot ect i on i sm-strat eg i c tra d e a n d in du stria l p ol i ci es, t h e Uru gu a y
rou nd a nd out sta ndi ng t ra de pr obl ems.

4.

Eco no mic In tegrat ion - Cus tom un ions an d free tr ade areas: tra de
c r e a t i n g c u s t o m u n i o n s, t r a d e d i v e r s i o n s, t h e o r y o f s e c o n d b e st a n d
o t h e r s t a t i c w e l fa r e e f f e c t s o f c u s t o m u n i o n s - d y n a m i c e f f e c t s f r o m
c u st o m u n i o n , a n a l y s i s o f e c o n o m i c i n t e g r a t i o n - E U F T A, N A F T A ,
a t t e m p t s a t e c o n o m i c i n t e g r a t i o n a m o n g d e v e l o p i n g c o u n t r i e s,
tra n sit i o n e c o no m i e s a n d e m er gi n g e c o n o mi e s.

5.

I n t e r n a t i o n a l T r a d e & E c o n o m i c D e v e l o p m e n t : r e g u l a t i o n s, f r e e
trade,
pr ot ecti on,
d e t er mi na nt s,
FDI
r egu lati o n s,
cu rr en cy
convert ibil it y
r egulat i ons,
r egula ti ons
of
for ei g n
trade
and
i mp l e m e nta t i o n i n In d ia , i m p orta n c e a n d t er m s o f tra d e to
d e v e l o p m e n t , e x p o r t i n s t a b i l i t y , i m p o r t su b s t u t i o n / e x p o r t o r i e n t a t i o n ,
c u r r e n t p r o b l e m s fa c i n g d e v e l o p i n g c o u n t r i e s .

E c o n o m i c G r o wt h a n d I n t e r n a t i o n a l T r a d e : g r o wt h fa c t o r s o f
p r o d u c t i o n , t e c h n i c a l p r o g r e s s, g r o w t h a n d t r a d e i n s m a l l c o u n t r y a n d
l a r g e c o u n t r y p e r s p e c t i v e , e f f e c t a n d e v a l u a t i o n , t r a d e c h a n g e s.

5 . Tr ade M o des : mod es, d et er mi na nt s, for ei g n i n v est ment s – FDI , F PI ,
F D I o n n a t i o n a l t r e a t m e n t fa c t o r . H e t e r o g e n e i t y i n i n t e r n a t i o n a l t r a d e ,
In dia i n t h e g lo ba l setti n g an d gl o bali za ti o n o f I n dia n bu si n ess.





International Economics – Theo.S. Eicher, John H. Mu tti and Michel le
H.Tumovsky -2009
International Economics – Global Markets and competi tion – Henry
Thompson, 2006

3. 4 El e c ti ve IB 2: Inte r nati onal Tr ade Pol i c y

T r a i n i n g i n O r g a n i z a t i o n – I r w i n L . G o l d s t e i n , J . Ke v i n F o r d .
E f f e c t i v e T r a i n i n g : S y s t e m S t r a t e g i e s & Pr a c t i c e s – P N i c k B l a n c h a r d
James W Thacker.
Training For Organiza tional Transfor mation – Rolf P Lynton Udai
Pa r e e k .

4.









References :
International
G o l m wa d e
International
International
Dilip K.Das
International
2009
International

Trade

Policy



A

contemporary

analy sis



Nigel

Trade and Trade Pol icy – Ethanan He lpman
T r a d e Po l i c y – A d e v e l o p i n g c o u n t r y p e r s p e c t i v e a u t h o r :
T r a d e Po l i c y f o r T e c h n o l o g y T r a n s f e r – Y i S h i n T a n g ,
Trade Pol icy – Fredick Victor Meyer – 1978

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

13
s y s t e m s d e v e l o p m e n t , i n f o r m a t i o n s y st e m p r o j e c t s ,
s y s t e m s r e q u e s t s, st e p s i n p r e l i m i n a r y i n v e s t i g a t i o n .

3. 5 El ec ti ve IB 3: Expor t – Imp or t Pr oc e d ur e s ,
Doc ume ntati on and S uppl y Chai n M anage me nt
1 . I n t e r n a t i o n a l T r a d e P o l i c y F r a m e wo r k : r e g u l a t i o n s f o r I n t e r n a t i o n a l
t r a d e , l e g a l a sp e c t s o f e x p o r t s – i m p o r t s c o n t r a c t , e x i m p o l i c y o f I n d i a .
2.

E x po rt Tra de Pro ced ures & Do cu me nt at io n : ex p ort pr o cedu r es,
pr eshi p men t i n sp ecti o n pr o cedu re, exp or t d o cu menta ti o n, E CGC
re l eva n c e s, i n c e nt iv e s, el i gi bi li ty c rit e ria , p e r for ma n c e e va lu a t i on ,
sel f-cer ti fi cat io n pr o cedu r es, co n cessi on s a n d pr o mot i o nal ad va nta g es.

4.

I m p o r t T r a d e P r o c e d u r e s & D o c u m e n t a t i o n : r e st r i c t i o n s , r o l e a n d
r e l e v a n c e o f g o v e r n m e n t i n t e r v e n t i o n s, m e a su r e m e n t o f i m p o r t p a r i t y
on G DP.

5. Role of Inter natio n al Tr adi ng Center i n E-co mmer ce: computat iona l
a n a l y s i s o f I n d i a ’ s e x p o r t i m p o r t l o g i s t i c s a n d si m p l i f i c a t i o n o f
pr o c e du ra l for ma l it i e s a n d r e qu ir e me nt s.
Reference :

D e s a i . H . B – I n d i a n S h i p p i n g Pe r s p e c t i v e s , D e l h i , A n u p a m
Pu b l i c a t i o n s , 1 9 8 8

Government of India handbook of Import – Expor t Procedures

Pa r a s R a m – E x p o r t : W h a t , W h e r e a n d H o w , D e l h i , A n u p a m Pu b . ,
1995.

Export Management – Balagopal

Export I mport Procedures – Thomas E .Johnson

N e w I m p o r t E x p o r t Po l i c y & H a n d b o o k o f P r o c e d u r e s - N a b h i

I n t e r n a t i o n a l T r a d e & E x p o r t M a n a g e m e n t – Fr a n c i s C h e r u n i l a m

INFO RM ATIO N SY STEM S

2.

S y s t e m A n a l y s i s F u n d a m e n t a l s a n d t h e M o d e r n S y s t e m s An a l y s t :
i n t r o d u c t i o n t o sy s t e m s a n a l y s i s a n d d e si g n , i n f o r m a t i o n s y st e m
c o m p o n e n t s, t y p e s o f b u si n e s s i n f o r m a t i o n s y s t e m s, o r g a n i z a t i o n a l
s t r u c t u r e . S y st e m s d e v e l o p m e n t t e c h n i q u e s a n d t o o l s , t h e S D L C , t h e
s y s t e m s a n a l y s t p o si t i o n .
I n f o r m a t i o n R e q u i r e m e n t s An a l y s i s : sy s t e m s p l a n n i n g , p r e l i m i n a r y
i n v e s t i g a t i o n , t h e i m p o r t a n c e o f st r a t e g i c p l a n n i n g , a f r a m e w o r k f o r

T h e D e s i g n P r o c e s s a n d i t s E s s e n t i a l s : e v a l u a t i n g s o f t wa r e
a l t e r n a t i v e s , st e p s i n e v a l u a t i n g a n d p u r c h a si n g s o f t wa r e p a c k a g e s ,
t r a n s i t i o n t o s y st e m s d e s i g n , p r o t o t y p i n g . U s e r i n t e r fa c e , i n p u t a n d
o u t p u t d e si g n , u s e r i n t e r fa c e d e si g n . S y s t e m s i m p l e m e n t a t i o n ap pli ca ti o n d ev el o p men t, stru ctu r ed
a p pli ca ti o n d ev el o p ment , o b j ect
or ient ed
a p pli ca ti o n
d ev el o p ment ,
t e st i n g
the
ap pl i cat io n ,
d o c u m e n t a t i o n , m a n a g e m e n t a p p r o v a l , i n st a l l a t i o n a n d e v a l u a t i o n ,
trai ni ng, data
c o n v e r s i o n , s y s t e m s su p p o r t – u s e r su p p o r t a c t i v i t i e s,
m a i n t e n a n c e a c t i v i t i e s, s y st e m s o b s o l e s c e n c e .

5 . C r o s s L i f e C y c l e Ac t i v i t i e s a n d S k i l l s : p r o j e c t a n d p r o c e s s m a n a g e m e n t
t e c h n i q u e s , fa c t fi n d i n g a n d i n f o r m a t i o n g a t h e r i n g , f e a s i b i l i t y a n d
c o st - b e n e f i t a n a l y si s , j o i n t a p p l i c a t i o n d e v e l o p m e n t , i n t e r p e r s o n a l
sk i l l s a n d c o m m u n i c a t i o n s .







References :
J e f f r e y L . Wh i t t e n a n d L o n n i e D . B e n t l e y – S y s t e m s A n a l y s i s a n d D e s i g n ,
Tata McG ra w Hil l
Shelly, Gary b., Cashman , Thomas J and Rosenblatt, Harr y J: Systems,
Analysis and Des ign, Thomson
Ke n d a l l a n d K e n d a l l , S y s t e m s A n a l y s i s a n d D e s i g n , P H I
L e n Fe r t u c k – S y s t e m s A n a l y s i s a n d D e s i g n w i t h M o d e r n M e t h o d s –
B &E T e c h
Satzinger, John W.Jackson, Robert B. Burd, Stephen D, Systems
Analysis and Des ign in A changing world, Thomson

3. 4 El e c ti ve IS 2: Softwar e Engi ne e r i ng M anage me nt
1.

T he Pro d uct an d the Pro cess: a n o v er vi ew o f sy stem eng i n eeri n g,
anal y si s co n cep t s a n d pr i n ci pl es, a nal y si s mo d el i n g, d esig n co n cept s
a n d p r i n c i p l e s , d e s i g n m e t h o d s, d e si g n f o r r e a l t i m e s y st e m s .

2.

S o f t wa r e L i f e C y c l e M o d e l s : so f t wa r e r e q u i r e m e n t , s o ft w a r e d e s i g n ,
c o n fi g u r a t i o n m a n a g e m e n t .

3. 3 El e c ti ve IS 1: Syste m Anal ysi s and De si gn
1.

of

3 . S ys te ms An al ys is Pro cess: r equ ir ement s mod eli n g, sy st em d ev el o p ment
m e t h o d s , m o d e l i n g t o o l s a n d t e c h n i q u e s, s y st e m s r e q u i r e m e n t
c h e c k l i s t , fa c t – f i n d i n g , i n t e r v i e w s, o t h e r f a c t - f i n d i n g t e c h n i q u e s ,
d o c u m e n t a t i o n . D a t a a n d p r o c e s s m o d e l i n g - D F D s, d a t a d i c t i o n a r y ,
p r o c e s s d e s c r i p t i o n t o o l s, l o g i c a l v s . p h y s i c a l m o d e l s . O b j e c t
mo d el in g -o b j ect -or i en t ed t er ms an d co n cept s, o b j ect s an d cla sses.

3 . E x p o r t P r o m o t i o n M e a s u r e s i n I n d i a : e x p o r t p r o m o t i o n o r g a n i z a t i o n s,
ro le o f g o v er n ment a g en ci es, ST C , M NC /T NC’ s i n pr o mot i ng ex p ort s
and evalua ti on of i t s i mpact on BO P.
4.

evaluat i on

3 . S o f t wa r e M e t r i c s : s o f t wa r e p r o c e s s a n d p r o j e c t m e t r i c s , t e c h n i c a l
m e t r i c s f o r s o ft w a r e . P r o j e c t p l a n n i n g a n d m a n a g e m e n t : P r o j e c t
m a n a g e m e n t c o n c e p t s , p r o j e c t s c h e d u l i n g a n d t r a c k i n g , s o ft wa r e
pr oj ect pla nni ng.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

14
4.

Ris k M an age men t,
v a l u a t i o n , t e st i n g .

Quali ty

As s u r a n c e :

qua lit y

v eri fi ca ti o n

5 . O b j e c t O r i e n t e d C o n c e p t s : f o r m a l M e t h o d s , S o f t wa r e
a n d s o f t wa r e t o o l s .






and

reen gi n eer i ng

References :
R o g e r S . Pr e s s m a n : S o f t wa r e E n g i n e e r i n g – A P r a c t i t i o n e r ’ s A p p r o a c h
– Tata Mc Gra w H il l – I V edit ion.
K i e r o n C o n wa y , S o f t wa r e P r o je c t M a n a g e m e n t : Fr o m c o n c e p t t o
d e p l o y m e n t , W i l e y D r e a m t e c h Pr e s s
S o m m e r v i l l e , I a n : S o f t wa r e E n g i n e e r i n g , A d d i s o n W e s l e y
S . A . K e l k a r , S o f t wa r e P r o je c t M a n a g e m e n t , P H I
Carlo Ghezz i, Mehdi Jazayeri , D ino Mandriol i – Fun damentals of
S o f t wa r e E n g i n e e r i n g – PH I



IT governance: a manager's guide to data security and BS 7799/ISO 17799
By Alan Ca lder, Steve Watk ins

TO URISM AND TRAVEL M ANAG EM ENT
3. 3 El ec ti ve TTM 1: Tour i s m M anage me nt
1

O r g a n i s e d T r a v e l : d e f i n i n g T o u r i st & T o u r i s m v i z : i n b o u n d ,
o u t b o u n d , d o m e s t i c , m a i n t e n a n c e o f t o u r i s m p r o d u c t s, Al t e r n a t i v e
tou r i sm, Ma ss t ou ri sm , S p e cia l i nt er e st tou ri sm .

2

I t i n e r a r y D e v e l o p m e n t : i n t r o d u c t i o n , m e a n i n g a n d d e fi n i t i o n , t y p e s o f
i t i n e r a r i e s , h o w t o d e v e l o p a n e f f e c t i v e i t i n e r a r y , fu n c t i o n s o f t o u r
ma na g er s a n d p la n ni n g to o l s fo r a n it in e ra r y.

3

To ur P ac kag i ng M an ag e me nt: co n cept , or i gi n a n d d ev el o p ment o f
T ou r pa ck a gi n g, T yp es o f T ou r, Co mp o n ent o f a Sta n dar d Pa ck a g e
T ou r, Fa c to r s a ffe ct i ng T ou r F or mu la ti o n, T ou r D e si g ni n g P ro c e ss,
Si g ni fi ca n ce o f Pa ck a g e T ou r, T ou r Br o chu r e.

4

T r a v e l Ag e n c y M a r ke t i n g : m a r k e t i n g C o n c e p t , u n i q u e f e a t u r e s o f
T rav el Ma rk eti n g,
Si g ni fi ca n ce o f T rav el
Ag e n c y
ma rk et in g ,
Dev el o pi n g a T ou r Mark et in g P la n, Ma rk eti n g S trat eg y o f I nb ou n d &
Outbou nd tour s.

5

T r a v e l F o r m a l i t i e s i n I n d i a : v i sa – R e q u i r e m e n t s – T y p e s o f v i sa s –
Cu rr e n cy r egu la t io n s – cu sto m for ma l it i e s – Di ffe r e nt t y p e s o f ta x e s.
Restr i ct ed an d Pr o t ect ed area s – t y pes o f r estri ct io n s, Hea lt h
Regula ti ons.

3. 5 El e c ti ve IS 3: Data M anage me nt Te c hni que s
1.

D a t a b a s e C o n c e p t s, S c h e m a s, M o d e l s ,
F e a t u r e s , O O AD , O O P S , O L A P , O L T P .

2.

Ex tra ct i on , T ra n sfo r ma ti o n a n d L oa di n g (ET L ), ET L C o n c e pt s a nd
T o o l s i n m a r k e t , D a t a wa r e h o u s i n g , D a t a M i n i n g , D a t a M a r t ,
D a t a S t o r a g e M e t h o d s.

3.

B u s i n e s s I n t e l l i g e n c e , T o o l s a n d M e t h o d s.

4.

S t r u c t u r e , D e si g n , D e v e l o p m e n t a n d M a n a g i n g C o r p o r a t e I n f o r m a t i o n
S y st e m s ( C I S ) .

5.

Data S ecu ri ty Ma nag emen t a n d Co n tr ol .












Arch it ectu r es,

P ro du ct s,

References :
T h e D a t a W a r e h o u s e E T L T o o l k i t : Pr a c t i c a l T e c h n i q u e s f o r E x t r a c t i n g ,
Cleaning by Ralph Kimball and Joe Case rta
E T L S t r a t e g y f o r t h e E n t e r p r i s e . . b y S a n d e s h G a wa n d e
Business Intel ligence: A Capabil ity Ma turity Model By Dorothy Mil ler
Introduction to Bus iness Intelligence By Jorg Hartenauer
Database Management: An Organiza tional Perspect ive by Richard T .
Watson
Database Systems Des ign, I mplementa tion, and Management by Peter
Rob and Carlos Coronel
M o d e r n D a t a b a s e M a n a g e m e n t (5 t h E d i t i o n ) b y F r e d R . M c Fa d d e n ,
J e f f r e y A . H o f f e r a n d M a r y B . Pr e s c o t t
D e v e l o p i n g Q u a l i t y C o m p l e x D a t a b a s e S y s t e m s : Pr a c t i c e s , T e c h n i q u e s
and Technologies by Sh irley A . Becker
Strategic secur ity management: a risk assessmen t guide fo r decision
m a k e r s B y Ka r i m H . V e l l a n i
The best damn I T security management book per iod By Sus an Snedaker

Information Security Management with IT IL , Volume 3 By Jacques A.
C a z e m i e r , Pa u l O v e r b e e k , L o u k Pe t e r s






References :
Market ing Management for Travel & Tour ism – Ne lson Th rones
I n t r o d u c t i o n t o T o u r i s m & H o t e l I n d u s t r y – Z u l f i k a r , S PD
M i l l a n d M o r r i s o n , (1 9 9 2 ) , T h e T o u r i s m S y s t e m : A n I n t r o d u c t o r y T e x t ,
Prentice Hall.
C o o p e r , Fl e t c h e r e t a l , (1 9 9 3 ) , T o u r i s m Pr i n c i p l e s a n d Pr a c t i c e s ,
Pitman.

3. 4 El ec ti ve TTM 2: Ec o Tour i s m
1 . I n t r o d u c t i o n t o E c o T o u r i s m : d e f i n i t i o n , C o n c e p t , G r o wt h & P r i n c i p l e s
E m e r g i n g C o n c e p t s: E c o / r u r a l / a g r i / fa r m / g r e e n / wi l d e r n e s s /
c o u n t r y s i d e / s p e c i a l i n t e r e st t o u r i s m .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

15
To uris m: env ir o n mental R el eva n ce; E co – t ou r i sm
C o u n t r i e s – P r o b l e m s , p r o s p e c t s f o r su st a i n a b i l i t y

3.

Concept of
p h en o mena .

4.

Co ncept a nd pl a n ni ng o f eco – to urism dest in at io n s: d ev el o pi n g an d
i m p l a n t i n g E c o t o u r i s m g u i d e l i n e s f o r wi l d l a n d s a n d n e i g h b o u r i n g
c o m m u n i t i e s.

carrying

c ap ac it y:

eco



t ouri sm

as

in

3rd

2.

a

world

World
wi d e

5 . Eco – to uris m a nd co m mu n it y dev elo p men t: con fer en ce, co n v en ti o n &
d eclara ti o n r elat ed t o en vi r on men t s
References :

G l o b a l E c o T o u r i s m – P r a b h a s C h a n d r a – Ka n i s k h a Pu b l i c a t i o n

Codes – Protocol & Char ter

I n t e r n a t i o n a l E c o T o u r i s m E n v i r o n m e n t – P r o b h a s C h a n d r a – Ka n i s k h a
Pu b l i c a t i o n

Travel & Tourism – Cott man – VNR

Tourism System – Ind troductory Text – Mik & Morr ivon

T o u r i s m & S u s t a i n a b i l i t y – M o wf o r t h – R o u t h U d g e

3. 5 El ec ti ve TTM 3: H ospi tal i ty M anage me nt
1.

T o u r i s m & A c c o m m o d a t i o n : i n t r o d u c t i o n t o h o t e l s, A c c o m m o d a t i o n
I n d u st r y , T y p e s, E v o l u t i o n o f l o d g i n g i n d u st r y , N e e d , I m p o r t a n c e , r o l e
o f h o t e l s, F H R AI , S t a r H o t e l s a n d c l a s si f i c a t i o n . I n t e r n a t i o n a l
S cena ri o s an d tr en d s.

2.

Ho tel In d ustr y i n I n di a: ev olu ti o n, D i ffer en t gr ou p s o f h ot el s i n
In dia , H o t el Gr ou p s IT D C – ro l e, i mp or tan ce, ASH OKA gr ou p,
WE LCO M E gr ou p, T aj G rou p – r ol e i n I ndia n T ouri sm

3.

Front O ffice M an age men t & Ho use Kee pi ng: i nt rodu cti on t o Fr ont
O f f i c e D e p a r t m e n t , A d v a n t a g e s , F o r m a l i t i e s a n d f o r m a t s, t y p e s o f
r o o m s a n d p l a n s. O r g a n i z a t i o n c h a r t a n d d u t i e s a n d r e s p o n s i b i l i t i e s ,
Qu alit i es o f a fro n t -o ffi ce sta ff – I nt ro du ct i on t o H ou sek eep i ng ,
i mp or ta n c e o f h ou sek e e p i ng d e pa rt m e n t, Or ga ni za ti o na l c ha rt a n d t h e
d u t i e s a n d r e s p o n si b i l i t i e s . C l e a n i n g – d i f f e r e n t e q u i p m e n t s & a g e n t s ,
D a i l y r o u t i n e s y s t e m s, L a u n d r y , L i n e n & U n i f o r m , I n t e r i o r D e c o r a t i o n
& fa c i l i t i e s, S p e c i a l d e c o r a t i o n s .

4.

5.

Fo o d & Bev erag e Serv ice: i ntr o du ci n g to fo od & b ev erag e serv i ce,
t y p e s o f s e r v i c e s , o r g a n i z a t i o n a l c h a r t s a n d d u t i e s, M e n u s , I d e a a b o u t
B e v e r a g e s – A l c o h o l i c & N o n Al c o h o l i c . F o o d P r o d u c t i o n –
In tr odu cti o n, Hi erar ch y , I d ea ab ou t d i ffer en t cu i sin es – nat i ona l a nd
i n t e r n a t i o n a l , s p e c i f i c m e n u s a c c o r d i n g t o f e st i v a l s & o t h e r fa c i l i t i e s .
M a r ke t i n g o f H o t e l s : m e a n i n g a n d c o n c e p t o f H o s p i t a l i t y M a r k e t i n g –
i m p o r t a n c e & i t s fu t u r e , G r e a t L e a d e r s i n h o s p i t a l i t y – E l l s w o r t h
Sta tl er , Ra l p h H it z, J .W illa r d Marr i ot. Mark et in g co n cept , Mark et i n g
Mi x , H o t el Mark et a n d n ew tr en d s.










References :
T h e o r y o f C o o k e r y – Kr i s h n a A r o r a
M o d e m C o o k e r y Vo l - I & I I – T . E . Ph i l i p
Fo o d & B e v e r a g e S e r v i c e – V i ja y D h a wa n
M a n a g i n g Fr o n t O f f i c e O p e r a t i o n s – M i c h a e l L Ka s a r a n a & R i c h a r d
Brooks
O p e r a t i o n s M a n a g e m e n t – S t a i n l e y Ph o r n c o
H o u s e Ke e p i n g M a n u a l – S u d h i r A n d r e ws
Introduction to Hospitality – I & I I – Dennis Foster
M a r k e t i n g o f H o s p i t a l i t y – K o t l e r , B o we n , M a k e n s .

H EALTH CARE M ANAG EM ENT
3. 3 El ec ti ve H CM 1: Communi ty H e al th, Epi demi ol ogy &
P op ul ati on M anage me nt
1.

E p i d e m i o l o g y : m e a n i n g & S c o p e , M o d e l s a n d fa c t o r s a s s o c i a t e d wi t h
h e a l t h a n d d i s e a s e s ; H e a l t h st a t i s t i c s a n d h e a l t h i n d i c a t o r ; M o r b i d i t y ,
M o r t a l i t y : D a t a s o u r c e s , c o l l e c t i o n , a n a l y si s a n d u s e s.

2.

H e a l t h I n f o r m a t i o n S y s t e m : u s e o f c o m p u t e r s, p r i m a r y h e a l t h c a r e
a n d c o m mu ni ty pa rt i ci pa t i o n

3.

Org an is atio n al as pects o f co m m u nit y he alt h: cli ni ca l care; p h y si cal
a sp e ct s o f c o m mu ni ty hea lt h ; P syc h o lo g i ca l a sp e c t s o f co m mu n it y
h eal th .

4.

Spec i al as pects of co mmun it y he alt h;
pr ev ent iv e a nd pr o mot iv e h eal th car e.

5.

Po p ul at io n po lic y: P la nn i ng a n d ma na g e m e nt .









d r u g s,

al coholi sm

et c,

References :
Abelin T. Brzenski . Z.J and Cars tairs . V.D , Measureme nt in health
promotion and protect ion, 1987, WHO Copenhagen.
Alderson. M, An introduct ion to epidemiology, 2 nd ed.1983, Mac Mi llan,
London
Green.L.W and Anderson.C .L, Community Health, 5 th ed . 1986. Times
Mir ror Mosby, St .Luios .
Hill.A.B, A short textbooks o f medica l s tatistic s, 1984 UN I books.
J o l l y . K . G , Fa m i l y p l a n n i n g i n I n d i a 1 9 6 9 - 8 4 : A d i s t r i c t l e v e l s t u d y ,
1986, Hindustan, Delh i.
McGar thy Mark, Epidem iology and pol icies for health p la nning, 1983.
Po l l a r d . A . H e t c , D e m o g r a p h i c t e c h n i q u e s , 1 9 8 1 , P e r g a m o n , O x f o r d .

3. 4 El ec ti ve H CM 2: H e al th Care and Soc i al Pol i c y

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

16
1.

S o c i a l We l f a r e : so c i a l p o l i c y , h e a l t h c a r e a n d s o c i a l d e v e l o p m e n t ;
pu b li c a nd so cia l p ol i cy .

2.

Ap proac hes to an al ys is:
fa c t o r s i n s o c i a l p o l i c y ;
envir onmenta l.

r e s o u r c e s, s t r u c t u r e a n d o r g a n i z a t i o n s;
S i t u a t i o n a l , st r u c t u r a l , i d e a l o g i c a l a n d

H e a l t h p o l i c y f o r m u l a t i o n : fa c t o r s, d e t e r m i n a n t s a n d o t h e r s e c t o r a l
i s su e s ; N a t i o n a l h e a l t h p o l i c y : R e v i e w o f d i f f e r e n t c o m m i t t e e s.

4.

Distri b ut io n o f he alt h serv ices in I nd i a; d i spari ti es; h eal t h p ol i cy ;
in pu t , ou t pu t a n d p er fo r ma n c e .
Role of private an d volu nt ary grou ps: r ol e of nat iona l and
in t er nat io na l ag en ci es; H eal t h an d so cia l p o li cy; In ter nati o nal
p e r s p e c t i v e ; H e a l t h p o l i c y t h e d i sa d v a n t a g e d .
References :
C h a t t e r i c e , M e e r a , I m p l e m e n t i n g H e a l t h Po l i c y , 1 9 8 8 , M a n o h a r , N e w
Delhi.
Christ ianson.J. B and Mamor .T .R , Health Care Policy : A po lit ical
Economyapproach, 1982 Sage, London.
D ju n k a n o v i c . V a n d M a c h . E . P e d , A l t e r n a t i v e A p p r o a c h e s t o M e e t i n g
Basic Health Needs in Deve loping Countr ies, 1975, WH O, Geneva.
L e e Ke n n e t h a n d M i l l s . A n n e , P o l i c y M a k i n g a n d Pl a n n i n g i n H e a l t h
Sector, 1987, Oxford University Press , Ox ford.
Leichter .H . M, A comparative approach to policy analysis: Health care
p o l i c i e s i n f o u r n a t i o n s , 1 9 7 9 , C a m b r i d g e U n i v e r s i t y Pr e s s ,
Cambridge.
Pa r s t e n . G , P l a n n e r s , Po l i t i c s a n d H e a l t h S e r v i c e s , 1 9 8 0 , C r o o m H e l m ,
London.













3.

5.



R o e m e r . M . I , C o m p a r a t i v e N a t i o n a l Po l i c i e s o n H e a l t h C a r e , 1 9 7 7 ,
Mareel Dekker, Ne w York.





3. 3 El ec ti ve SB M &E 1: G ove r nme nt B usi ne s s I nte r fac e
1.

2.

3.
4.

5.
S yste ms a n al ysi s an d s ys tem s dy n a mics i n hea lt h care: h eal t h
s y s t e m s : C h a r a c t e r i s t i c s , p l a n n i n g m e t h o d o l o g i e s , g o a l s a n d fu n c t i o n s.



2.

Str ategic manage me nt i n healt h care ; qua nt itat i ve founda ti ons of
h ea l th ser vi c e s ma na g e me n t; H ea lt h sy st e m s r e sea r c h: Use s a n d
ap pli ca ti o n s.



3.

M ethodologie s:
eva luati on
met h o do l og y
p er for ma n c e a n d n e ed s i n h ea lt h ser vi c e s.



4.

Oper atio n al pl a n ni ng an d m a n ag eme nt iss ues i n hea lt h care: h ea lt h
c a r e d e c i si o n m a k i n g f o r m e g a p r o b l e m s .

5.

Ap pro ac hes; co nt emp orar y tr end s i n h ea lt h car e; Hea l th Ma n po wer
p ol ic y , p la n n in g a nd ma na ge me n t; P r oj e ct ma na g e m e n t in Hea lt h ca re .

for

monit ori ng

the

Indian Council of Medical Re search, Nat ional Conference on
Evaluation o f Primary health care programme s, 1980, IC MS, Ne w
Delhi.

SM ALL B USINESS M ANAG EM ENT &
ENTREPRENE URSH I P

3. 5 El ec ti ve H CM 3: H e al th Syste ms M anage me nt
1.

References :
Fe r r e r . H . P e d , T h e H e a l t h S e r v i c e s A d m i n i s t r a t i o n R e s e a r c h a n d
M a n a g e m e n t , 1 9 7 2 , B u t t e r wo r t h s , L o n d o n .
Hodgetts. R. M and Cascio.D . M, Modern Health Care Ad minist ration,
1 9 8 3 , A c a d e m i c Pr e s s , N e w Yo r k .
H o m b y . P e t c , G u i d e l i n e s f o r H e a l t h M a n p o we r P l a n n i n g , 1 9 8 1 , WH O ,
Geneva.
Hyman, Herbert.H, Hea lth Planning: A syste ms approach, 2 nd ed.,
1982. Aspen, Rockville .



S t a t e P a r t i c i p a t i o n i n B u si n e s s , i n t e r a c t i o n b e t w e e n G o v e r n m e n t ,
Bu si n ess a n d di ffer ent cha mb er s o f C o mmer ce a n d I n du str y i n I n d ia;
Pu b li c Di stri bu t i on S y st e m; G ov e rn m e n t C o n tr ol o v e r p ri c e a n d
di str ibu ti on.
C o n su m e r P r o t e c t i o n A c t ( C P A) a n d t h e r o l e o f v o l u n t a r y
o r g a n i z a t i o n s i n P r o t e c t i n g C o n su m e r ’ s R i g h t s; I n d u s t r i a l p o l i c y
r e s o l u t i o n , n e w i n d u st r i a l p o l i c y o f t h e G o v e r n m e n t .
Concentra ti on of E conomi c P ower: R ol e of Mult i nati onal s, F or ei gn
Cap ital a n d F or ei g n co lla b orat i on s.
In dia n P la n n in g S y st e m: G ov e r n m en t P ol ic y co n c er n i ng d e v el o p m e nt
o f b a c k wa r d a r e a s / r e g i o n s ; G o v e r n m e n t p o l i c y w i t h r e g a r d t o e x p o r t
p r o m o t i o n a n d i m p o r t su b st i t u t i o n ; C o n t r o l l e r o f c a p i t a l i s su e s .
Go v er n m e nt ’ s p ol i cy wit h r ega rd t o sma l l sca l e in du stri e s.
T h e r e s p o n s i b i l i t i e s o f t h e B u si n e s s a s w e l l a s t h e G o v e r n m e n t t o
p r o t e c t t h e E n v i r o n m e n t ; G o v e r n m e n t c l e a r a n c e f o r e st a b l i sh i n g a n e w
ent er p ri se.

Re f e r e n c es :
Cherunilam Francis, Business and Government. 8 th ed. Bombay,
Himalaya, 1995
Dasgupta A. and Sengupta.N, Government and Business , Ne w Delhi ,
Vikas, 1987
Marathe, Sharad S. Regula tion and Development , Ne w Delhi, Sage,
1986
Trivedi . M. L , Government and Bus iness, Bo mbay, Mul ti tech, 1980

3. 4 El ec ti ve SB M &E 2: Smal l B usi ne ss M ar k e ti ng

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

17
B a s i s f o r c o m p e t i t i o n ; st r u c t u r a l A n a l y si s o f I n d u st r i e s; G e n e r i c
c o m p e t i t i v e s t r a t e g i e s; f r a m e w o r k f o r c o m p e t i t i o n a n a l y si s ; m a r k e t
s i g n a l s; c o m p e t i t i v e m o v e s .



2 . T ech n ol o g y o f co mp eti ti v e ad va nta g e; stra t eg y t o ward s bu y er s an d
su p p l i e r s; st r a t e g i c g r o u p s w i t h i n i n d u st r i e s.



3 . C o m p e t i t i v e st r a t e g y i n d e c l i n i n g i n d u s t r i e s; c o m p e t i t i v e st r a t e g y i n
g l o b a l i n d u st r i e s .




4. St rat egi c a nal ysi s of i nt egra ti on
e n t e r i n g i n t o n e w b u s i n e s s.



1.

5.









ca pa cit y

e x p a n si o n ;

strat egi es

of

P o r t f o l i o t e c h n i q u e s i n c o m p e t i t o r a n a l y s i s; t e c h n i q u e s o f c o n d u c t i n g
i n d u st r y a n a l y s i s.
References :
A l b e r Ke n n e t h . J , T h e S t r a t e g i c M a n a g e m e n t H a n d b o o k , N e w Yo r k ,
McGra w H ill , 1983
All io Robert .J, The Practica l Strateg ist; Bus iness and Corporate
Strategy in the 1990s, Californ ia, Ballinger 1988.
A n s o f f H . I , I m p l a n t i n g S t r a t e g i c M a n a g e m e n t , E n g l e wo o d C l i f f s ,
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Ma jlyf , N .S. Readings in S trategic
Management,
Cambridge, Ballinger, 1984.
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1985.
S t a l k , G e o r g e , C o m p e t i n g A g a i n s t T i m e , N e w Yo r k , F r e e P r e s s , 1 9 9 0 .

3. 5 El ec ti ve SB M &E 3: Fi nanc i ng of Smal l B us i ne ss
1.

Fi na n cia l Ma na g e me nt i n sma ll i ndu stri e s; fi na n c ia l n e e d s o f sm a ll
b u si n e s s – t y p e s o f c a p i t a l r e q u i r e m e n t s.

2.

C a s h M a n a g e m e n t p r o b l e m s: s o u r c e s o f fi n a n c e f o r s m a l l b u si n e s s i n
I n d i a ; I n d i g e n o u s b a n k e r s , p u b l i c d e p o si t s.

3.

S t a t e F i n a n c e c o r p o r a t i o n s, I n d u st r i a l C o - o p e r a t i v e s – a d e q u a c y a n d
a p p r o p r i a t e n e s s o f fu n d s f r o m b a n k i n g a n d n o n - b a n k i n g f i n a n c i a l
i n t e r m e d i a r i e s.

4.

M o n e t a r y p o l i c y o f t h e R e s e r v e B a n k o f I n d i a f o r s m a l l b u si n e s s ;
F i n a n c i a l A s s i s t a n c e fr o m t h e c e n t r a l a n d st a t e G o v e r n m e n t s .

5.

S m a l l s c a l e i n d u st r i e s a n d fi n a n c i a l a l l o c a t i o n a n d u t i l i z a t i o n u n d e r
f i v e y e a r p l a n s – a c r i t i c a l a p p r a i sa l .





B h a t t a c h a r y a . C . C , Pu b l i c S e c t o r E n t e r p r i s e s i n I n d i a , A l l a h a b a d ,
Kitab Mahal , 1990.
D e s a i , Va s a n t , S m a l l S c a l e I n d u s t r i e s a n d E n t r e p r e n e u r s h i p , B o m b a y ,
Himalaya, 1995.
P i c k l e H a l B a n d A b r a h a m jo n , R o y e e . L , S m a l l B u s i n e s s M a n a g e m e n t
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Schumacher.E.F, S mall is Beautiful, Ne w Delh i, Rupa, 1990.
Staley.E and Morsey. R, Smal l Scale industries in the developing
c o u n t r i e s , N e w Yo r k , M c G r a w H i l l .
Ve p a , R a m . N , H o w t o s u c c e s s i n S m a l l i n d u st r y , N e w D e l h i , V i k a s,
1984.

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B h a l l a . K . K , F i n a n c i a l M a n a g e m e n t a n d Po l i c y , 2 n d e d . , N e w D e l h i ,
Anmol 1998.

RETAIL & SUP PLY CH AIN M ANAG EM ENT
3. 3 El ec ti ve R&SCM 1: Suppl y Chai n M anage me nt
1.

Intro duc tio n to Su p pl y C h ai n M an ag e me nt: co n cep t, Obj ecti v es a n d
fu n c t i o n o f S C M , c o n c e p t u a l fr a m e w o r k o f S C M , su p p l y c h a i n s t r a t e g y ,
o p e r a t i n g m o d e l f o r su p p l y c h a i n . M a n a g i n g t h e E x t e r n a l a n d i n t e r n a l
su p p l y c h a i n .

2.

Glo b al Su p pl y Ch a in M a n ag e men t: EDI , Pr o bl ems o f co mp l exit y
c o n fr o n t i n g su p p l y c h a i n M a n a g e m e n t , R e v e r s e S u p p l y C h a i n . Va l u e
c h a i n a n d v a l u e d e l i v e r y s y st e m s f o r S C M . O r g a n i z a t i o n D e s i g n a n d
M a n a g e m e n t o f su p p l y c h a i n .

3.

S o u r c i n g : s o u r c i n g o f m a t e r i a l , G l o b a l s o u r c i n g - i s su e s , P r o b l e m s .
Grou p Pu r cha si n g, I n v en t or y Ma na g ement i n Su p p ly ch ain : R ol e a nd
i m p o r t a n c e o f i n v e n t o r y i n S C , I n v e n t o r y p o l i c i e s, J I T , V M I . R o l e o f
St or e s ma na g e m e n t in SC , in v e nt or y a s a n el e m e nt o f cu st o m er ser vi c e .

4.

S t r a t e g i c I s s u e s i n S u p p l y C h a i n s : l e a n M a n u fa c t u r i n g , S t r a t e g i c
P a r t n e r s h i p s,
All ia n ces, a n d C ol la bo rat iv e a d va nta g e.
St rat egi c
relati onships in – l ogi sti cs, Handl i ng syst ems and equi pment , St or es
ma na g e m e nt. B e st p ra cti c e a n d Be n c h ma rk i n g, R e -e n gi n e er in g o f
su p p l y c h a i n .

5.

R e t a i l i n g a n d s u p p l y c h a i n I n t e r f a c e : r e t a i l su p p l y c h a i n m a n a g e m e n t ,
T ran spo rtat i o n a n d i n v ent or y i n r etai l SC, C ha n n el d esi gn a nd
m a n a g e m e n t , R o l e o f P a c k a g i n g a n d R e p a c k a g i n g i n R e t a i l b u s i n e s s,
C u s t o m e r l e d b u s i n e s s, C u s t o m e r f o c u s i n S u p p l y C h a i n , C o m p l a i n t
H a n d l i n g , d e v e l o p i n g c u st o m e r s e r v i c e st r a t e g y , R F I D a n d B a r c o d i n g .





Reference :
Mohanty, R. P and Deshmukh, S.G , 2005,. Supply Chain Management
Theory and pract ices, B iztantra .
Sunil Chopra & Meindl Peter , 2003, Supply Chain Management
s t r a t e g y , p l a n n i n g a n d o p e r a t i o n , 3 r d E d i t i o n , Pe a r s o n E d u c a t i o n /
PHI .
Altekar , V. Rahul , 2005, Supply Chain Management , PHI .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

18







Pierre David, 2003, In ternational Log ist ics, B iztantra .
J o e l D . W i s n e r , G . Ke o n g L e o n g a n d Ke a h - C h o o n T a n , 2 0 0 5 , Pr i n c i p l e s
of Supply Chain Management A balanced Approach, Thoms on.
Ronaqld H. Ballou , 2004, Bus iness Logist ics/ S upply Chain
M a n a g e m e n t , Pe a r s o n e d u c a t i o n , 5 t h E d i t i o n .
Coyle, J.J ., Bard i E.J . & John Langley .C , 2006, The Management of
Business Logis tics - A supply Chain Perspect ive Thomson, 7th Edi tion.
B.S.Sahay,
2004,
Supply
Chain
Management
for
Global
Competi tiveness, Macmi llan India Ltd, 2nd Ed it ion.
Metze r, 2005, “Supply Chain Management ”, Re sponse.

1.

S er vi ce: co n cept s, S co p e o f S er v i ces. G o o d s-S er vi ces co n ti nu u m. 4 I s o f
S er vi ces G o o d s a nd S er v i ces Cat eg or i zati o n . I ndu st rial S er vi ces.
S e g m e n t a t i o n t a r g e t M a r k e t i n g a n d p o si t i o n i n g , C u st o m e r e x p e c t a t i o n s
an d p er cept i on s o f ser vi ces.

2.

S er vi c e ma rk e ti n g Mi x : pr o du c t, Pr i ci n g, P la c e, Pr o m ot i on , P e op l e,
P h y s i c a l e v i d e n c e a n d p r o c e s s . D i m e n si o n s o f S e r v i c e Q u a l i t y ,
M e a su r i n g s e r v i c e Q u a l i t y .

3.

Stra t egi es for Ma rk eti n g: o v er vi ew, strat eg i es for d eal in g wit h
i n t a n g i b i l i t y , i n v e n t o r y , i n c o n s i st e n c y a n d i n s e p a r a b i l i t y . B u i l d i n g
c u st o m e r R e l a t i o n s h i p t h r o u g h S e g m e n t a t i o n a n d r e t e n t i o n s t r a t e g i e s.
S er vi ce Mark et i ng T r ian g l e- E x ter nal Mark et in g , I nt er n al Mark eti n g,
Relat io n sh ip Mark et in g a nd I nt era cti v e Mark eti n g .

4.

I n t r o d u c t i o n t o R e t a i l i n g : t y p e s, F r a n c h i s i n g i n r e t a i l , T e c h n o l o g y i n
retail , Fact or s a ffecti ng r etail , R etail i ng pr ocess. R etail i ng i n I ndia a nd
e m e r g i n g t r e n d s a n d P o l i c y i m p e r a t i v e s.

5.

M er cha nd i se
Mana gement :
sour ces
of
mer cha n di se,
L ogi sti c
M a n a g e m e n t , C a t e g o r y M a n a g e m e n t , S t o r e L a y o u t , D e s i g n a n d V i su a l
M e r c h a n d i si n g , R e t a i l i n g S t r a t e g y a n d C u st o m e r S e r v i c e .

3. 4 El ec ti ve R&SCM 2: O pe r ati ons Str ate gy
1 . I ntr o du ct i on t o O p era ti o n s Ma na g ement: r ol e o f O p era t io n s Ma na g ement
i n t o t a l m a n a g e m e n t S y s t e m - I n t e r fa c e b e t w e e n t h e o p e r a t i o n s y s t e m s
a n d sy s t e m s o f o t h e r fu n c t i o n a l a r e a s . P r o d u c t i o n P l a n n i n g a n d
C o n t r o l : B a si c fu n c t i o n s o f P r o d u c t i o n P l a n n i n g a n d C o n t r o l ,
Pr o du cti o n C y cl e - chara ct eri sti cs o f p ro cess t ech n ol o gi es.
2.

Co n tr ol o f pr o du cti o n op erati o n s: p la nt Ca pa ci t y an d Li n e Bala n ci n g .
P l a n t l a y o u t - d i f f e r e n t t y p e s o f l a y o u t s . L o c a t i o n a n d t h e fa c t o r s
in flu en ci n g l o cat i on . Mai nt ena n ce Mana g emen t: O bj ecti v es – Failu r e
Concept ,
R elia b ili t y,
P r ev en ti v e a n d
Br eak do wn
ma i n t e na n c e ,
Rep la cemen t p ol i ci es.
3 . S t r a t e g y & O p e r a t i o n s: a fr a m e w o r k f o r o p e r a t i o n s s t r a t e g y . T r a d e o f f s ,
p r o d u c t i v i t y & c o m p e t i t i o n . P r o c e s si n g N e t w o r k S t r a t e g i e s - C a p a c i t y
a n d r e a l a s s e t i n v e s t m e n t , C a p a c i t y T i m i n g a n d F l e x i b i l i t y R i sk
Ma nagement a nd O perati onal H edgi ng.
4 . S u p p l i e r & C u st o m e r S t r a t e g i e s : o u t s o u r c i n g v s . I n t e g r a t i o n , P u r c h a s i n g
S u p p l y M a n a g e m e n t , D e si g n i n g c o n t r a c t s & p r i c i n g ; M a s s c u s t o m i z e d
ser v i c e, T i mel y se rv i c e & i n c e nt i v e m gt , R e v enu e ma na g e m e nt
5.
Lea r n i ng & Gr o wt h St ra t e gi e s : g lo ba l sta n da r di za ti o n/ a u t o ma t io n ,
E mp l o ye e co mp e t en c i e s & cu l tu r e, L ea r ni n g & p ro c e ss i mp ro v e m e n t,
co mp et in g t hr ou g h l ea rn i n g a n d in n o vat i on s
Reference :

Operations Management, Stevenson J. Wi lliam , 2007, 9th Edition,
T MH.

Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th
Edition, Pearson

Operations Strategy by Slack and Lewis. Prentice Hall, 2003.

Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000.

Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.
Productivity Press, 1995.

Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright.
John Wiley & Sons, 1984.

Operations Strategy by David Garvin. Prentice Hall, 1992

Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3. 5 El ec ti ve R&SCM -3: Se r vi c e s & Re tai l M ark e ti ng















Reference :
Hoffman, 2007, “Services Marketing ”, Thomson .
L o v e l o c k , C h a t t e r je e , 2 0 0 6 , S e r v i c e s M a r k e t i n g Pe o p l e , T e c h n o l o g y
S t r a t e g y , 5 t h e d i t i o n , Pe a r s o n E d u c a t i o n .
David Gi lbert, 2003, Re tail Marketing Management, 2nd edition,
Pe a r s o n E d u c a t i o n .
Zei thaml Valor ie A . and Bi tner Mary , 2000, Services Mar keting T MH.
Rampal M. K. and Gupta S. L, 2000, Serv ice Marketin g, Concepts,
application and cases ,
Galgotia Publishing Company, Ne w De lhi.
Levy & Weit z, 2005, Re tail ing, T MH
A J Lamba, 2006, The Art of Reta il ing, T MH
Pa t r i c k M . D u n n e a n d R o b e r t F . L u s c h , 2 0 0 5 , R e t a i l i n g , T h o m s o n
Learning
Fe r n i e & S p a r k s , 2 0 0 5 , L o g i s t i c s & R e t a i l M a n a g e m e n t , V i v a B o o k s
Gilmore , 2005, Services market ing and Management, Res ponse Books
Gronroos, 2005, Serv ices Management & Market ing, John Wi ley
Cullen & Ne wman, 2007, “Retailing, environment and operations”,
Thomson.

B ANK ING & INSURANCE
3. 3 El ec ti ve B &I -1: Law & Pr ac tic e of B anki ng
1.

Bank i n g a n d R egu lati o n a ct o f 1 9 4 9

2.

Anal y si s o f Fi na n cia l stat ement s o f Ba nk s

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

19
3.

Basel No r ms & i ssu es in i mp l emen tat i on i n I n dia

4.

M a n a g e m e n t o f B a n k s – N P A a n d S AR F A E S I A c t

5.

M a n a g e m e n t o f R i sk i n b a n k s – V A R m o d e l , c a s e s t u d i e s o f r e c e n t
b a n k fa i l u r e s i n I n d i a .

o f r e s o u r c e s a n d c o m p e t i t i v e c a p a b i l i t i e s, e n v i r o n m e n t a l s c a n n i n g
techni qu es.
3 . E st a b l i s h i n g o r g a n i z a t i o n a l d i r e c t i o n – d e v e l o p i n g st r a t e g i c v i s i o n ,
m i s si o n a n d s e t t i n g o b j e c t i v e s . S t r a t e g i c i n t e n t a n d t h e c o n c e p t o f
stra t e gi c p yra mi d , c or p ora t e et h i c s a n d so c ia l r e sp on si bi li ty .

4.

3. 4 El ec ti ve B &I- 2: Inve stme nt B ank i ng & M er c hant
B anki ng
1.

N a t u r e o f I n v e st m e n t B a n k s & M e r c h a n t B a n k s, C o n v e r g e n c e i n
ba nki ng

2.

R e g u l a t o r y i s su e s c o n c e r n i n g I n v e s t m e n t & M e r c h a n t s B a n k s

3.
.
4.

M a n a g e m e n t o f N B F C ’ s , r e g u l a t o r y i s su e s

5.

A n a l y s i s o f su b p r i m e c r i s i s o f 2 0 0 7 i n t h e U S a n d i t s i m p l i c a t i o n s f o r

Gen er i c co mp eti ti v e stra t eg i es – sta bi lit y , ex pan si o n, retr en ch men t,
c o n g l o m e r a t e a n d t h e i r v a r i a n t s. S t r a t e g i c a n d c o m p e t i t i v e a d v a n t a g e ,
n e w b u si n e s s m o d e l s f o r g l o b a l a n d i n t e r n e t e c o n o m y , S t r a t e g y
c l u s t e r s a n d m o d e l s r e l a t i n g t o p o r t f o l i o a n a l y si s .

5.

Stra t egy i mp lemen tat io n – bu il d in g co r e co mp et en ci es an d co mp et it iv e
c a p a b i l i t i e s, d e v e l o p i n g p o l i c i e s a n d p r o c e d u r e s f o r i m p l e m e n t a t i o n .
Desi gni ng

and

i n st a l l i n g

su p p o r t i n g

and

r e wa r d i n g

s y st e m s .

Eva luati ng and monit or i ng i mpl ementat i on.
References :

Bank i n g ser vi ces & so cial i n clu sio n





India .

3. 5 El ec ti ve B &I -3: Cor por ate B ank i ng & Re tai l B anki ng
1.

In tr odu cti o n to pr o du ct s & serv i ces o ffer ed b y co mmer cial ba nk s.

2.

C o m m e r c i a l B a n k c r e d i t t o I n d u s t r y : T y p e s o f fa c i l i t i e s , T e r m l o a n ,
u n d e r wr i t i n g , w o r k i n g c a p i t a l c r e d i t , l o a n s y n d i c a t i o n , b r i d g e f i n a n c e ,
mezza ni n e fi na n ce et c.

3.

C o m m e r c i a l b a n k c r e d i t t o v e n t u r e c a p i t a l f i r m s , v a l u a t i o n & r i sk
ma na g e me nt

4.

T y p e s o f R e t a i l p r o d u c t s : C o n su m e r l o a n s , A u t o l o a n s , H o m e l o a n s e t c .

5.

A g r i c u l t u r a l l o a n s – T y p e s o f l o a n s & i s s u e s i n r i sk m a n a g e m e n t .

FO URTH SEM ESTER

4.1 Str ate gi c M anage me nt
1 . Ov er v i e w o f stra t e g i c ma na g e me n t: or i gi n o f stra t e g y , stra t e g y v s
s t r u c t u r e , e l e m e n t s o f b u s i n e s s s t r a t e g i e s, S t r a t e g i c M a n a g e m e n t
pr ocess.
2 . E n v i r o n m e n t a l A n a l y s i s: S t r a t e g i c a l l y r e l e v a n t c o m p o n e n t s o f i n t e r n a l
a n d e x t e r n a l e n v i r o n m e n t , I n d u st r y a n d c o m p e t i t i v e a n a l y si s , a n a l y si s






Strategy and Structure – Alfred C .Chandler
Strategic Management – A lex Miller and Ir win
Competitive
Advantages:
Creating
and
Sustaining,
Superior
Pe r f o r m a n c e – M i c h a e l E . Po r t e r
Competing for the fu ture – Prahlad and Ham mel
T h e Fu t u r e o f C o m p e t i t i o n – P r a h l a d a n d V e n k a t a r a m a n
Craft ing and executing S trategy – Aur thor A . Thompson a nd others
T h e A r t o f S t r a t e g y – A v i n a s h K. D i x i t a n d B a r r y J . N a l e b u f f

ELECTIVE PA PERS
M ARK ETING
4. 2 El ec ti ve MM 4: Pr od uc t and B r and M anage me nt
1.

I n t r o d u c t i o n t o P r o d u c t M a n a g e m e n t : b a si c c o n c e p t s o f p r o d u c t ;
cla ssi fi cati o n o f pr o du ct; pr o du ct mi x an d l i n e d eci sio n s; g ro wt h
stra t e gi e s fo r F MCG ; or ga ni z i n g fo r pr o du ct ma na g e m e nt . Pr o du ct
m a r k e t s t r a t e g i e s f o r l e a d e r s , c h a l l e n g e r s a n d f o l l o w e r s.

2 . N e w P r o d u c t P l a n n i n g a n d D e v e l o p m e n t : o r g a n i z i n g fo r n e w p r o d u c t ,
n e w p r o d u c t d e v e l o p m e n t p r o c e s s , L a u n c h st r a t e g y , R e a s o n s f o r n e w
p r o d u c t fa i l u r e s , c o n su m e r a d o p t i o n p r o c e s s , p r o d u c t l i f e c y c l e
c o n c e p t s.
3.

M a r k e t i n g P l a n n i n g : p l a n n i n g p r o c e s s, c o m p o n e n t s o f m a r k e t i n g p l a n
– c o m p e t i t i o n a n a l y s i s, p r o d u c t c a t e g o r y a t t r a c t i v e n e s s a n a l y si s ,
c u st o m e r a n a l y s i s a n d c o m p e t i t o r a n a l y si s . S e g m e n t i n g – T a r g e t i n g –
P o si t i o n i n g ( S T P ) – b a si s f o r s e g m e n t a t i o n , d i f f e r e n t i a t i o n a n d

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

20
E -co mmer ce, Pr o sp ecti n g on I nt er n et, Accept i n g o r d er s an d pay men t
o n n et

p o si t i o n i n g , T e c h n i q u e s o f g o o d p o s i t i o n i n g , P r i c i n g a n d c h a n n e l
ma na g e me nt stra t eg y .
4.

B r a n d s a n d B r a n d M a n a g e m e n t : c u st o m e r b a s e d b r a n d e q u i t y – b r a n d
p o si t i o n i n g a n d v a l u e s – c h o o s i n g b r a n d e l e m e n t s t o b u i l d b r a n d
equit y.

5.

D e s i g n i n g M a r k e t i n g p r o g r a m s t o b u i l d b r a n d e q u i t y : m e a su r i n g
sour ces of bra nd equit y – desi gn a nd i mpl ementi ng bra ndi ng strat egi es
– ma na gi n g b ra n d ov e r ti me .
References :










Product Management – Donald R. Lehman, Rus sel S . Winn er and
S t r a t e g i c B r a n d M a n a g e m e n t - Ke v i n L . K e l l e r
T h e B r a n d M a n a g e m e n t C h e c k l i s t – B r a b Va n a u k e n a n d M a n a g i n g
I n d i a n B r a n d s – R a m e s h Ku m a r
Applicat ion Exerc ises in Marke ting – Ramesh Kumar
Brands & Branding by The Economis t
S t r a t e g i c B r a n d M a n a g e m e n t b y J e a n N o e l Ka p f e r e r
B u i l d i n g , M e a s u r i n g , a n d M a n a g i n g B r a n d E q u i t y b y K e v i n L . Ke l l e r
Handbook of ne w product management – Chris topher H.Lu ch








4. 4 El ec ti ve MM 6: Se r vi c e s M ark e ti ng
1 . I n t r o d u c t i o n t o S e r v i c e s M a r k e t i n g : d e fi n i t i o n o f s e r v i c e s , R e a s o n s f o r
e m er g e n c e o f se r vi c e s ma rk e ti n g, C ha ra c te ri sti c fe a tu r e s o f ser vi c e s
ma rk e ti n g, Se r vi c e ma rk et in g mi x , R e c e nt tr e n d s i n ser v i c e s ma rk et i ng .
S e c t o r a l v i e w o f s e r v i c e i n d u st r y .
2.

4. 3 El ec ti ve MM 5: B usi ne s s M ar ke ti ng M anage me nt
1.

2.

3.

4.

T h e N a t u r e o f B u s i n e s s M a r ke t i n g : b u s i n e s s a n d c o n su m e r p r o d u c t s ,
B a s i s f o r c l a s s i fi c a t i o n , D i f f e r e n c e b e t w e e n b u si n e s s a n d c o n su m e r
m a r k e t i n g , B u si n e s s m a r k e t i n g i n g l o b a l c o n t e x t , C l a s s i fi c a t i o n o f
b u si n e s s c o n su m e r s, C l a s si f i c a t i o n o f b u s i n e s s p r o d u c t s .
Org a ni zat io n al B uy i ng Beh av io ur (O BB) : k ey chara ct eri sti cs o f
o r g a n i z a t i o n a l c u s t o m e r a n d b u y i n g p r o c e s s – P u r c h a si n g o r g a n i z a t i o n
a n d b u y i n g st a g e s , C o n c e p t o f b u y i n g c e n t e r , B u y i n g m o t i v a t i o n s,
P u r c h a s e r s e v a l u a t i o n o f p o t e n t i a l su p p l i e r s , E n v i r o n m e n t a l i n fl u e n c e
o n o r g a n i z a t i o n a l b u y i n g p r o c e s s. M a r k e t i n g i n f o r m a t i o n sy s t e m f o r
or ga ni za t i o na l ma rk et
B u s i n e s s M a r ke t i n g P l a n n i n g : p l a n n i n g p r o c e s s, D e m a n d a n a l y s i s,
S e g m e n t i n g , T a r g e t i n g a n d P o si t i o n i n g , I n d u st r i a l p r o d u c t st r a t e g y a n d
Pr o du ct p o li cy, N ew pr o du ct d ev el o p ment , Ma na gi n g bu si n ess ser vi ces,
P L C o f i n d u st r i a l p r o d u c t s.
M a nag ing Bus ine ss M ar ket ing C h a nne ls: di r ect a n d i n d ir ect
d i s t r i b u t i o n , E - c h a n n e l s , D i st r i b u t o r s , M a n u fa c t u r e r r e p r e s e n t a t i v e ,
C h a n n e l d e s i g n a n d a d m i n i st r a t i o n . C o n c e p t o f l o g i s t i c s a n d su p p l y
c h a i n m a n a g e m e n t i n b u si n e s s m a r k e t i n g . P r i c i n g st r a t e g y f o r b u s i n e s s
m a r k e t s – C o m p e t i t i v e b i d d i n g a n d l e a s i n g , A d v e r t i s i n g a n d sa l e s
p r o m o t i o n , P e r s o n a l s e l l i n g i n b u si n e s s m a r k e t i n g

References :
Business Market ing Management – Michael Hutt and Tho mas Speh, 8 th
Edit ion, Thomson Learning
Industrial Marketing – Reeder and Reeder (PH I)
Industrial Marketing – R ichard Hi ll (AI TBS)
S u p p l y C h a i n M a n a g e m e n t – S u n i l C h o p r a a n d Pe t e r M e i n d l (1 s t I n d i a n
r e p r i n t , Pe a r s o n E d u c a t i o n )
Business Marke ting – Haynes
Business Marke ting – Rangan

C o n s u m e r B e h a v i o u r i n S e r v i c e s : g a p a n a l y si s f o r u n d e r st a n d i n g
c o n su m e r b e h a v i o u r . C u s t o m e r e x p e c t a t i o n s – C u s t o m e r p e r c e p t i o n ,
F a c t o r s i n fl u e n c i n g c u s t o m e r e x p e c t a t i o n s . S e r v i c e d e v e l o p m e n t a n d
d e si g n , S t a g e s i n n e w s e r v i c e d e v e l o p m e n t , S e r v i c e b l u e p r i n t i n g .
Cu st o mer d efi n ed ser v i ce stan dar d s. Ph y si cal ev i d ence serv ice sca p e.

3 . Deliv eri ng a n d Perfo r mi ng Serv ices : emp lo y ees r o l e in ser v i ce d el i v er y
– B o u n d a r y - s p a n n i n g r o l e s , S t r a t e g i e s f o r c l o si n g g a p s . C u s t o m e r r o l e s
in ser vi ce d eli v er y , D eli v er i ng ser v ices t h rou g h i nt er media ri es an d
el ectr o ni c cha n n el s.
4 . M an ag ing De m a nd a n d C ap ac i t y: ma na g i n g ser vi c e pr o mi se s, I n t eg ra t e d
ser v i c e ma rk e ti n g co m mu n i ca ti o n s, Pr i ci n g o f ser vi c e s, T he i n t e gra t e d
ga p mo d el s for ser vi ce qu ali ty .
5.

M ar ket ing o f Serv ices: h ea lt h car e, H o sp ital it y s er vi ces, T ra n sp ort
s e r v i c e s, T e l e c o m m u n i c a t i o n s e r v i c e s, C o n su l t a t i o n s e r v i c e s , F i n a n c i a l
s e r v i c e s.
References :

S e r v i c e s M a r k e t i n g – I n t e g r a t e d C u s t o m e r Fo c u s A c r o s s T h e Fi r m –
Va l a r i e A . Z e i t h a m l a n d M . J . B i t n e r

S e r v i c e s M a r k e t i n g – Pe o p l e , T e c h n o l o g y a n d S t r a t e g y – L o v e l o c k

Services Market ing – Ravishankar

Market ing of Services – Jha

Market ing of Services – G.S . Bhatia

Market ing of Services – Sahu and Sinha

5 . M a n a g i n g B u s i n e s s M a r ke t s : m a n a g i n g p e r s o n a l s e l l i n g fu n c t i o n , K e y
a c c ou n t ma na g e me nt , Sa l e s a d mi ni stra ti o n, S e ll i ng t hr o u gh I n te r n et.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

21
valuat i on of VC port foli o, I ni tia l Publi c offeri ngs
Ma nag i ng i n t er nal an d sea so n ed equ it y o ffer in g s.

4. 5 El ec ti ve MM 7: Inte r nati onal M ar ke ti ng
1.

I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f
in t er nat io na l tra d e, T h eor i es o f i nt er na ti o nal tra d e, T r ad e barr i er s,
In dia ’ s fo r ei g n tra d e sin ce i n d ep end en ce.

2.

I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c , P o l i t i c a l , L e g a l ,
S oci o -cu l tu ral a n d D emog rap h i c en v ir on men t.
I nt e rna t io na l ma rk e t
e n t r y st r a t e g i e s – M N C ’ s, G l o b a l m a r k e t e r s e t c .

3 . Org a ni zat io n fo r I nter n atio n al M ar ket ing : o bj ecti v es o f i n t er nat io na l
ma rk e ti n g, Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g, In te r na ti o na l
m a r k e t i n g m i x s t r a t e g y . D i s t r i b u t i o n st r a t e g i e s a n d T y p e s o f
in t er me dia r i e s i n in t er na t i ona l ma rk e ti n g.
4.

E x p o r t P l a n n i n g : e x p o r t fi n a n c e , L e t t e r o f c r e d i t , E x p o r t l i c e n s i n g ,
E x p o r t h o u s e s , E x p o r t r i sk a n d i n su r a n c e , E x p o r t p r o m o t i o n a n d
In cent i ves b y th e G o v er n ment o f I nd ia an d I n sti tu ti o nal arran g ement
for e xp o rt p ro mo ti o n i n I n dia . I mp o rt -E xp o rt p o li ci e s o f t h e
Go v er n ment o f I n dia – Ex p or t d o cu mentat i on pr o cedu r es a n d
f o r m a l i t i e s . I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e .

5.

Intern at ion al Econo mic I nst it utio ns an d For ums :
G AT T , W T O ,
E F T A, L A F T A, E U, S A A R C , W o r l d B a n k , I M F a n d o t h e r t r a d i n g
b l o c k s a n d c o m m o n m a r k e t i n g f o r i n t e r n a t i o n a l b u si n e s s





References :
International Marke ting – Sak Onkvis it and John J. Shaw
I n t e r n a t i o n a l M a r k e t i n g – Ph i l i p C a t e o r a a n d J o h n G r a h a m
International Marke ting – C .A . Francis

FINANCE
4. 2 El ec ti ve FM 4: Fi nanc i al Str ate gie s
1.

M e r g e r s a n d A c q u i s i t i o n s : b a si c f o r m s o f a c q u i si t i o n s, t a x f o r m s o f
a c q u i s i t i o n , A c c o u n t i n g , S y n e r g y fr o m a n a c q u i si t i o n s , a n d s o u r c e s o f
sy n er g y, ca l cu lat i ng va lu e o f fir m a ft er a cqu i sit i o n, co st t o
s t o c k h o l d e r s f r o m r e d u c t i o n i n r i sk , t h e N P V o f m e r g e r , d e f e n s i v e
tacti cs. T ak eo v er a n d Bu y ou t s.

2. F i nanci al D istress an d Res truc tur ing: i nt r odu cti on, causes a nd effect s
o f fi n a n c i a l d i st r e s s , o p e r a t i o n a l c u t b a c k s, C a u s e s a n d e f f e c t s ,
D i v e s t i t u r e v s . a s s e t sa l e s, F i n a n c i a l r e s t r u c t u r i n g , R e f o r m i n g
g o v e r n a n c e ( o r ) M a n a g e m e n t st r u c t u r e s ( o r ) R e p l a c i n g m a n a g e m e n t
Debt r estru ctu r i ng , Ba nk ru p t cy, li qu i da ti o n & r eor ga ni za ti o n.
3.

P r i v a t e E q u i t y a n d Ve n t u r e C a p i t a l : i n t r o d u c t i o n , R u d i m e n t s o f
valu i n g a nd fi nan ci ng a v en tu r e, Sta g es o f v en tu r e d ev el o p ment a n d
f i n a n c i n g , F i n a n c i a l a n a l y si s o f V e n t u r e c a p i t a l f i r m s ( VC C s) ,
S t r u c t u r i n g t h e d e a l / F i n a n c i a l I n st r u m e n t , I n v e s t m e n t n u r t u r i n g ,

of

st o ck

–.

4 . Div i de nd po l ic y an d Sto c k Rep urc h ases: t h e Irr el eva n ce o f D iv i d end s
an d S t o ck R epu r cha ses i n I d eal Ca p ital Ma rk et. T y p es o f D i vi d en d s
an d Di vi d en d Pa y men t Pr o cess. Di v i d en d s a n d P ri n ci pl e Ag en t
C o n f l i c t s. D i v i d e n d s, T a x e s a n d T r a n sa c t i o n C o st s . S t o c k R e p u r c h a s e s
v e r su s D i v i d e n d s. C o r p o r a t e L i a b i l i t i e s - Al t e r n a t e D e b t F i n a n c i n g
S o u r c e s, D e b t M a t u r i t y D e c i si o n , C o r p o r a t e u s e o f T r a d e C r e d i t , B a n k
L o a n s a n d R e l a t i o n s h i p L e n d i n g . I n f o r m a t i o n i n D e b t r e l a t e d E v e n t s.
5.

M erchan t B an ki ng a n d Cred it R ati ng : i n tr odu ct io n t o mer cha nt
ba nk i n g, m er c ha nt ba nk er s/l ea d ma na g er s, r e gi stra t i o n, o bl i ga ti o n a n d
r e s p o n si b i l i t i e s , u n d e r w r i t e r s , o b l i g a t i o n , b a n k e r s t o a n i s su e , b r o k e r s
t o a n i s su e . I s su e m a n a g e m e n t a c t i v i t i e s a n d p r o c e d u r e p r i c i n g o f
i s su e , i s su e o f d e b t i n s t r u m e n t s , b o o k b u i l d i n g g r e e n s h o e o p t i o n ,
ser v i ces o f mer cha nt ba nk s, Cr edit Ra ti n g - SE BI gu id eli n es,
li mi ta t io n s o f ra t in g .

4. 3 El ec ti ve FM 5: De r i vati ve s
1 . I n t r o d u c t i o n t o D e r i v a t i v e s : f o r wa r d s , F u t u r e s, o p t i o n s, s w a p s , t r a d i n g
mecha ni sms, E x cha n g es, C l eari n g h ou se ( stru ctu re a n d o p erat i on s,
r e g u l a t o r y fr a m e w o r k ) , F l o o r b r o k e r s, I n i t i a t i n g t r a d e , L i q u i d a t i n g o r
F u t u r e p o si t i o n , I n i t i a l m a r g i n s , Va r i a t i o n m a r g i n s, T y p e s a n d o r d e r s.
fu t u r e c o m m i s s i o n m e r c h a n t .
2 . F o r wa r d a n d F u t u r e C o n t r a c t s : f o r wa r d c o n t r a c t s, fu t u r e s c o n t r a c t s,
F i n a n c i a l fu t u r e s , Va l u a t i o n o f f o r wa r d a n d fu t u r e p r i c e s , S t o c k i n d e x
fu t u r e s, Va l u a t i o n o f st o c k i n d e x fu t u r e s, H e a d i n g u si n g fu t u r e s
c o n t r a c t s, H e a d i n g u si n g st o c k i n d e x fu t u r e c o n t r a c t s, I n d e x fu t u r e s,
A d j u s t i n g B E T A o f a p o r t f o l i o u si n g st o c k . I n t e r e s t r a t e fu t u r e s a n d
c u r r e n c y fu t u r e s .
3 . O p t i o n s C o n t r a c t s a n d T r a d i n g S t r a t e g i e s : c h a r a c t e r i st i c s o f o p t i o n s
c o n t r a c t s, t r a d i n g s t r a t e g i e s.
4 . V a l u a t i o n o f o p t i o n s – g r a p h i c a n a l y s i s o f c a l l a n d p u t v a l u e s,
chara ct eri sti cs o f o pti o n va lu es, M o d el s o f valu at i o n; Bi no mial a nd
B l a c k a n d S c h o l e s m o d e l . O p t o n G r e e k s.
5.

C o m m o d i t y f u t u r e m a r k e t : f o r wa r d m a r k e t c o m m i s s i o n ; e x c h a n g e s
tradi ng mecha ni sm.

4. 4 El ec ti ve FM 6: Inte r nati onal Fi nanc i al M anage me nt
1. Inter n atio n al F i nanci al M anage me nt: Str uct ure of foreign exc h ange
m a r ke t : t h e b a l a n c e o f p a y m e n t s , i n t e r n a t i o n a l m o n e t a r y s y s t e m –

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

22
I . M . F , t h e n a t u r e o f g l o b a l c a p i t a l fl o w s – F D I , F I I , P r i v a t e e q u i t y a n d
h e d g e fu n d s.
2.

E xch a ng e r ate deter m in at io n : s tru ctu ra l mo d el s o f ex cha n g e ra t e
d e t e r m i n a t i o n – I R P a n d P P P a r i t y , e x c h a n g e r a t e f o r e c a st i n g . T r a n s f e r
pr ici n g a n d n et ti n g.

3.

T h e f o r e i g n e x c h a n g e m a r k e t : s t r u c t u r e , t y p e s o f t r a n sa c t i o n s ,
qu o tat i on s a n d Ar bit rag e. E x chan g e rat e r egi mes – for eig n ex cha n g e
ma rk e t i n I n dia .

4.

M ea sure me nt o f e xpo s ure a n d R is k: c la ssi fi cat io n , t ran sacti o n,
t r a n s l a t i o n a n d o p e r a t i n g e x p o su r e s . M a n a g e m e n t o f e x p o su r e s .
H e d g i n g , f o r wa r d s , c u r r e n c y fu t u r e s, o p t i o n s , s wa p s a n d h e d g i n g wi t h
mo n e y ma rk e t.

5.

M a nag e me nt o f in terest r ate e x po sure: F R A i n t er est rat e ca p s a n d
f l o o r s. F i n a n c i a l s wa p s - t y p e s - m o t i v a t i o n a p p l i c a t i o n o f s wa p s . G D R ,
AD R .







References :
B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996
K i m , S u k a n d Ki m , S e u n g – G l o b a l C o r p o r a t e F i n a n c e : T e x t a n d C a s e s ,
2 n d e d . M i a m i F l o r i d a , Ko l b , 1 9 9 3
Shapiro, Alan .C – Mul tinat ional Financial Management , Ne w Delhi ,
Prentice Hall of India , 1995
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a



















H UM AN RESO URCE M ANAG EM ENT
4. 2 El ec ti ve H RM 4: Str ate gi c H uman Re s our c e
M anage me nt
1.

C o n t e x t o f S t r a t e g i c H R M : i n v e st m e n t p e r s p e c t i v e o f H R M , fa c t o r s
i n f l u e n c i n g i n v e st m e n t o r i e n t e d o r g a n i z a t i o n s , I m p a c t o f c h a n g e s i n
tech n ol o g y, W ork fo r ce d emo gra ph i cs & di v er sit y on H RM .

2.

Str ateg ic Ro le & Pl a nn ing : s trat egi c H R Vs T ra dit i ona l HR, Bar ri er s
t o s t r a t e g i c H R , S t r a t e g i c H R p l a n n i n g ; a g g r e g a t e & su c c e s s i o n
pla nni ng.

3.

Str ategic Pers pect ives on Recrui tme nt , Tr ai ni ng & Develop me nt:
T e m p o r a r y V s P e r m a n e n t e m p l o y e e s, I n t e r n a l V s E x t e r n a l r e c r u i t i n g ;
I n t e r v i e w i n g , t e s t i n g , r e f e r e n c e s; I n t e r n a t i o n a l A s s i g n m e n t , D i v e r s i t y ,
Stra t egi zi n g tra i ni n g & d evel o p men t, n eed assessmen t, d esi g n &
d el iv er y.

4.

Str ategic Perspec tives on Perfor mance M an age me nt, Feed b ac k &
C o m p e n s a t i o n : u s e o f S y st e m , w h o , w h a t & h o e t o e v a l u a t e , m e a su r e s
o f eva lu ati o n , I n t er nal equ it y, ext er nal equ it y , a n d In d i vi d u al equ it y .

5.

Emplo yee Se par at ion :
r edu ct i on i n for ce, tu r n o v er, retir emen t,
I n t e r n a t i o n a l V s D o m e st i c H R M , S t r a t e g i c H R I s su e s i n I n t e r n a t i o n a l
Assi g n men t.
References :
Strategic HR M – Jef fery Mel lo, Thompson Publica tion, Ne w De lhi

4. 5 El ec ti ve FM 7: Cor p or ate Taxati on
1.

O u t l i n e o f I n c o m e T a x Ac t , 1 9 6 1 : b a si c C o n c e p t s a n d D e f i n i t i o n s ,
I n c i d e n c e o f T a x , H e a d s o f I n c o m e , E x e m p t i o n s a n d d e d u c t i o n s.

2.

C o m p u t a t i o n o f B u s i n e s s I n c o m e : d e fi n i t i o n s , S c o p e , C o m p u t a t i o n o f
P r o fi t s a n d G a i n s fr o m B u s i n e s s o r P r o f e s s i o n , D e d u c t i o n s, M i n i m u m
A l t e r n a t e T a x , T a x o n D i st r i b u t e d P r o f i t s .

3.

Co m pu ta tio n o f C a pit al Gai ns: ca pita l Asset , T ra n sfer , Sh o rt T er m
a n d L o n g T e r m C a p i t a l G a i n , C o st I n fl a t i o n I n d e x , E x e m p t i o n s.

4.

5.

S e t o f f a n d C a r r y F o r wa r d : b u si n e s s L o s s a n d U n a b s o r b e d
Depr eciati o n , R etu rn o f I n co me, Assessmen t , Ad va n ce Pa y ment o f T a x,
T ax D edu cti o n o r Co ll ecti o n a t S ou r ce.
T a x I m p l i c a t i o n s i n B u si n e s s R e s t r u c t u r i n g





References for Elec tive FM 1 to 7 :
F i n a n c i a l M a n a g e m e n t a n d Po l i c y – Va n H o r n e
C o r p o r a t e F i n a n c e – B r e a l y M y e r s : R o s s , we s t f i e l d , ja f f e .
I n v e s t m e n t s – W i l l i a m S h a r p e a n d o t h e r s ; B o wd i e a n d o t h e r s

Investment Management – Prasanna Chandra
Investments – Schaum Series : Francis and Taylor
Financial Management – Brigham and Erhardt
Corporate Finance – Brigham and Erhardt
M a n a g e r i a l Fi n a n c e – W e s t o n a n d C o p e l a n d
Advanced Corporate Finance – Ogden, Jen and O ’Connor
Income Tax Act of 1961
Income Tax Act – Malho tra; Taxman Publicat ion; Raviki shore
Po r t f o l i o C o n s t r u c t i o n , M a n a g e m e n t a n d P r o t e c t i o n b y R o b e r t A
Strong
Derivatives by Dubofsky
Fu t u r e s , O p t i o n s a n d o t h e r D e r i v a t i v e s b y J o h n C H u l l
Fu t u r e s a n d O p t i o n s b y Vo h r a a n d B a g r i
F i n a n c i a l D e r i v a t i v e s b y N . R . Pa r a s u r a m a n .
The Revolution in Corporate Finance by ed t by S tern
Modern Inves tment Theory by Robert A Haugen
T h e h a n d b o o k o f c o m m o d i t y i n v e s t m e n t - Fa b o z z i & o t h e r s
M o d e r n Po r t f o l i o M a n a g e m e n t - L e i b o w i t z & O t h e r s



B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

23










Luis R. Gomez- Me jia, David B. Balkin , Robert L. Card y, Managing
H u m a n R e s o u r c e s , P H I , 2 0 0 1 . – (U n i t 1 )
S . K. B h a t i a – S t r a t e g i c H u m a n r e s o u r c e s M a n a g e m e n t , D e e p & D e e p
Pu b l i c a t i o n Pv t . L t d . , 2 0 0 7 . .
C h a r l e s R , G r e e r , S t r a t e g i c H u m a n R e s o u r c e M a n a g e m e n t , Pe a r s o n
Education, 2003.
Ka n d u l a S . R . (2 0 0 1 ) . S t r a t e g i c H u m a n R e s o u r c e D e v e l o p m e n t . E a s t e r n
Economy Edition, Prentice Hall India .
B o x e l l & Pu r c e l l , J . (2 0 0 3 ) . S t r a t e g y A n d H u m a n R e s p o u r c e
M a n a g e m e n t . Pa l g r a v e M c m i l l a n
S t r a t e g i c H R M – M i c h a e l A r m s t r o n g , Ko g a n p a g e , L o n d o n
S t r a t e g i c H R M – A g a r wa l , O x f o r d U n i v e r s i t y Pr e s s , N e w D e l h i .
Strategic Management – Gregory Dess and Al lex Mi ller .
Strategy Dr iven Talent Management – Edtd Si lzer Dovell

4. 3 El ec ti ve H RM 5: Labour Le gi sl ati ons
1 . I n d u s t r i a l D i s p u t e s Ac t 1 9 4 7 : e m p h a s i s o n S e c 2 ( a l l d e fi n i t i o n s ) , 9 A ,
1 0 , 1 2 , 1 7 , 1 8 , 2 2 , 2 3 , 2 4 , 2 5 , Cha pt er V B, Up t o S ec 2 5 (S) an d S ec
33.
Ka r n a t a k a I D R u l e s, I n d u s t r i a l E m p l o y m e n t ( S t a n d i n g O r d e r s )
A c t , Ka r n a t a k a S t a n d i n g O r d e r s R u l e s.
2 . I n d i a n F a c t o r i e s Ac t 1 9 4 8 : k a r n a t a k a F a c t o r y R u l e s, C o n t r a c t L a b o u r
( R e g u l a t i o n a n d A b o l i t i o n ) A c t 1 9 7 1 , Ka r n a t a k a C o n t r a c t L a b o u r
R u l e s.
3.

P a y m e n t o f G r a t u i t y Ac t 1 9 8 2 : p a y m e n t o f b o n u s a c t 1 9 6 5 , Ka r n a t a k a
I n d u st r i a l E s t a b l i s h m e n t s ( N a t i o n a l F e s t i v a l H o l i d a y s ) A c t .

4 . E S I Ac t 1 9 4 8 : e m p l o y e e s p r o v i d e n t f u n d a n d m i s c e l l a n e o u s p r o v i si o n s
a c t 1 9 5 2 , w o r k m e n ’ s c o m p e n sa t i o n a c t 1 9 3 2 . p a y m e n t wa g e s a c t 1 9 3 6 .
5 . Co de o f Disc ip li ne i n In d ustrie s: r ep o rt o f t h e secon d na ti o nal lab ou r
c o mmi ssi o n 2 0 0 2 . La te st ILO de li b era ti o n o n la b ou r l e gi sla t io n i n
d e v e l o p i n g c o u n t r i e s.






References :
Industrial La ws – P.L . Mal ik
I n d u s t r i a l L a w s – S a n je e v Ku m a r
Labour La w Journals – Monthly
Current Labour Repor ter – Mon thly
CLR Annual D igest – 1999 – 2005

4. 4 El ec ti ve H RM 6: Industr i al Re l ati ons & C ol l e c ti ve
B ar gai ni ng
1 . In d ustr ia l Re l atio ns: Hi st ori ca l ba ck g rou n d, co n cept an d a p pr oa ch es i n
I R – s t a k e h o l d e r s o f I R , v a r i o u s fa c t o r s i n f l u e n c i n g I R , H R a p p r o a c h
to IR , essentia l s of sou nd IR poli cy, IR strat egi es, l egal frame work of
I R , c o m m u n i t y o f I R . P r o a c t i v e I R , i n d u s t r i a l c o n f l i c t s, d i s p u t e s,
Conflict r esolution.
2.

Tr ade Un ions : t rade u ni on movement a nd gr owth of T U in I ndia,
n a t i o n a l l e v e l f e d e r a t i o n s, t r a d e u n i o n p r o b l e m s , t r a d e u n i o n
or ga ni za t i o n, l ea de r shi p a n d ma na g e m e nt o f T ra d e u n i on , tra d e u n io n
act 1 9 2 6 , r egi strat i on o f t rad e u n i on , empl o y er s a sso cia ti o n –
o b j e c t i v e s, o r i g i n a n d g r o w t h , l e g a l st a t u s , p r o b l e m s o f t r a d e u n i o n s .

3 . G r i e v a n c e s a n d D i s c i p l i n e s : g r i e v a n c e s, r e d r e s sa l , d i s c i p l i n e , s t a n d i n g
o r d e r s , a c t s o f m i s c o n d u c t , s h o w c a u s e n o t i c e , su s p e n s i o n , E n q u i r y
pr o cedu r e, P ri n ci p l es o f na tu ral ju sti ce, Pu n i sh ment s, D emo ti o n
su s p e n si o n , T e r m i n a t i o n , R e m o v a l a n d d i s m i s s a l s , C o n f l i c t s –
I n d u st r i a l d i s p u t e s – L a y o f f , T e r m i n a t i o n s i m p l i c i t o r , R e t r e n c h m e n t ,
c l o su r e s , VR S .
4.

Collect ive B argain ing: c oncept , it s rel eva nce i n IR, C B a s an
in sti tu ti o n , I LO p ercep ti o n o f C B, O bj ect i v es o f C B, St ru ctu r e,
F u n c t i o n s, p r o c e s s , n e g o t i a t i o n s, b a r g a i n i n g a p p r o a c h e s & t e c h n i q u e s ,
pat t er n s o f bar gai ni n g .

5 . S e t t l e m e n t s : t y p e s o f s e t t l e m e n t s, wa g e s e t t l e m e n t , b o n u s s e t t l e m e n t ,
p r o d u c t i v i t y s e t t l e m e n t , V R S s e t t l e m e n t , U n i o n i s su e s s e t t l e m e n t ,
R e o r g a n i z a t i o n s e t t l e m e n t , t r a n s f e r , L a y o f f , r e t r e n c h m e n t a n d c l o su r e
s e t t l e m e n t s.






References :
Industrial Re lation
Industrial Re lation
Industrial Re lation
Industrial Re lation
Industrial Re lation







R a m a s wa m y
Sarma
Ve n k a t a r a t h n a m
Arun Monnappa
T V Rao

4. 5 El ec ti ve H RM 7: K nowl e dge M anage me nt
1.

K n o wl e d g e
M an age me nt:
co n cept ,
l ea d er shi p
and
knowledge
ma na g e m e nt,
knowl edge
cu ltu r e,
l ear ni n g
&
d ev el o p menta l
o r g a n i z a t i o n , A p p l y i n g k n o w l e d g e t o w o r k p r a c t i c e s , K n o wl e d g e
S y st e m s , K n o w l e d g e S e r v i c e , S t r a t e g i c K n o w l e d g e L e a d e r s h i p .

2 . S t r a t e g i c K n o wl e d g e M a n a g e m e n t : m o d e l s , k n o w l e d g e w o r k e r s , p h a s e s
o f k n o wl e d g e d e v e l o p m e n t , k n o w l e d g e m a n a g e m e n t i n fr a s t r u c t u r e ,
h a r n e s s i n g o r g a n i z a t i o n a l k n o wl e d g e , b u i l d i n g k n o w l e d g e m a n a g e m e n t
int o t he S trat egi c Fra mework .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

24
3 . K n o wl e d g e L e a d e r : c o n t r i b u t o r y D i s c i p l i n e s t o K n o w l e d g e L e a d e r s h i p ,
A t t r i b u t e s R o l e s, L e a d i n g K n o w l e d g e T e a m s, K n o w l e d g e n e t w o r k ,
Recru it i ng a nd S el ect i ng Kn o wled g e L ea d er s.
4 . K n o wl e d g e C u l t u r e : K n o wl e d g e C u l t u r e E n a b l e r s , M a i n t a i n i n g t h e
K n o w l e d g e C u l t u r e d u r i n g C h a n g e , R e v i e wi n g , I m p l e m e n t i n g &
Mai nta i ni n g th e Kn o wled g e Cu l tu r e.
5 . K n o wl e d g e M a n a g e m e n t & H R M P r a c t i c e s : st r u c t u r a l S u p p o r t , I m p a c t
o f O rga n i zati o na l S tru ctu r e o n Kn o wl ed g e Ma na g ement , Sta ffi n g,
P e r f o r m a n c e M a n a g e m e n t , R e wa r d i n g , K n o wl e d g e W o r k e r s , L e a r n i n g &
Dev el o p ment , Or gan i zat i ona l E valu at io n a nd R evi ew.




References :
Kn o w l e d g e M a n a g e m e n t – S h e l d a D e b o ws k i – J o h n W i l e y I n d i a
edition
Kn o w l e d g e M a n a g e m e n t – E l i a s M . A wa d & H a s s a n M . G h a z i r i –
Pe a r s o n E d u c a t i o n .
Kn o w l e d g e M a n a g e m e n t – C a r l D a v i d s o n & Ph i l i p Vo s s – V i s i o n
Books

INTERNAT IO NAL B USINESS






1 . Glo b al i z atio n:
i m p l i c a t i o n s,
joi ni ng WT O
d i sa d v a n t a g e s
defendant a nd

2.

I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c , P o l i t i c a l , L e g a l ,
S oci o -cu l tu ral a n d D emog rap h i c en v ir on men t.
I nt e rna t io na l ma rk e t
e n t r y st r a t e g i e s – M N C ’ s, G l o b a l m a r k e t e r s e t c .

3 . Org a ni zat io n fo r I nter n atio n al M ar ket ing : o bj ecti v es o f i n t er nat io na l
ma rk e ti n g, Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g, In te r na ti o na l
m a r k e t i n g m i x s t r a t e g y . D i s t r i b u t i o n st r a t e g i e s a n d T y p e s o f
in t er me dia r i e s i n in t er na t i ona l ma rk e ti n g.
4.

5.

E x po rt Pl a nn ing : exp or t fi nan ce, L ett er o f cr ed it , ex po rt li cen sin g ,
E x p o r t h o u s e s, e x p o r t r i sk a n d i n su r a n c e , E x p o r t p r o m o t i o n a n d
In cent i ves b y th e G o v er n ment o f I nd ia an d I n sti tu ti o nal arran g ement
for e xp o rt p ro mo ti o n i n I n dia . I mp o rt -E xp o rt p o li ci e s o f t h e
Go v er n ment o f I n dia – Ex p or t d o cu mentat i on pr o cedu r es a n d
f o r m a l i t i e s . I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e .
I n t e r n a t i o n a l E c o n o m i c I n s t i t u t i o n s a n d F o r u m s : E F T A, L AF T A ,
E U, S A A R C , A P E C W o r l d B a n k , I M F a n d o t h e r t r a d i n g b l o c k s a n d
c o m m o n m a r k e t i n g f o r i n t e r n a t i o n a l b u si n e s s .

gl o ba li za ti o n o f wor l d e c o n o my , bu si n e ss, i mpa c t a n d
p ol i cy o p ti o n s a n d g o v er na n ce. Ar gu men t s for I n dia
- Ar g u m e n t s a g a i n st m e m b e r s h i p – b e n e fi t s a n d
t o I n dia . In d ia’ s co mmi t men t an d r ol e i n W T O – India a s
a s compla ina nt – I ndia’ s posit i on i n WT O .

2 . R e g i o n a l t r a d e b l o c k s a n d e c o n o m i c i n t e g r a t i o n – r e a s o n s f o r g r o wt h o f
e c o no m i c bl o ck s – e c o n o mi c – p o lit i ca l – t y p e s o f e c on o m i ca l
i n t e g r a t i o n . M a j o r r e g i o n a l t r a d e g r o u p s – N AF T A , M E R C O S U R ,
A P E C , E U , B I M S T AC , A S E AN , G -6 , I B S A. E u r o b e n e f i t s o f c o m m o n
cu rr e n c y – e x p e cta n c y – i mp e d i m e nt s o f i nt e gra ti o n, I n dia ’ s r ol e i n
p r o m o t i n g f o r e i g n t r a d e – v i s i o n p e r s p e c t i v e , r o a d m a p , p r o s p e c t s,
p er for ma n c e a n d e va lu a t io n .

4. 2 El e c ti ve IB 4: Inte r nati onal M ar ke ti ng
I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f
in t er nat io na l tra d e, T h eor i es o f i nt er na ti o nal tra d e, T r ad e barr i er s,
In dia ’ s fo r ei g n tra d e sin ce i n d ep end en ce.

Marke ting – Sak Onkvis it and John J. Shaw
M a r k e t i n g – Ph i l i p C a t e o r a a n d J o h n G r a h a m
Marke ting – C .A . Francis
Busines s – Daniel

4.3 Elective IB 5: India & WTO

3.

1.

References :
International
International
International
International

W T O – O b j e c t i v e s , fu n c t i o n , G AT T a n d W T O . , p r i n c i p l e s o f W T O –
t r a n s p a r e n c y , M F N t r e a t m e n t , n a t i o n a l t r e a t m e n t – fr e e t r a d e
p r i n c i p l e s – d i s m a n t l i n g t r a d e b a r r i e r s – r u l e d b a s e d t r a d i n g sy s t e m ,
t r e a t m e n t o f L C D ’ s – c o m p e t i t i o n p r i n c i p l e s – a n t i d u m p i n g m e a su r e s
– envi ronment pr ot ecti on.

4 . R e v i e w o f I n d i a ’ s e c o n o m y p o s t 1 9 9 5 , a n a l y si s o f g e n e r a l a g r e e m e n t o n
t r a d e i n s e r v i c e s ( G AT S ) , d e f i n i t i o n o f s e r v i c e s u n d e r G A T S , m o d e s o f
i n t e r n a t i o n a l d e l i v e r y s e r v i c e s – c r o s s b o r d e r su p p l y – c o m m e r c i a l
su p p l y – c o n su m p t i o n a b r o a d , m o v e m e n t o f p e r s o n n e l s p e c i a l
agr eement s u n d er WT O – T RIP S – T RI M S – o b j ect iv es o f i nt el l ectu al
p r o p e r t y p r o t e c t i o n , I n d i a n p a t e n t l a w a n d t r i p s – i s su e s , c o n t r o v e r s i e s
a n d l e g a l p o si t i o n .
5.








R e v i e w o f I n d i a ’ s I n t e r n a t i o n a l B u si n e s s w i t h r e l e v a n c e t o b i l a t e r a l ,
p r e f e r e n t i a l , r e g i o n a l , fr e e t r a d e , m u l t i l a t e r a l t r a d e a g r e e m e n t s . I n d i a ’ s
stan d o n WT O ag r eemen t s – a gr i cu ltu r e, N AM A, I PR , mod e 4
r e s t r i c t i o n s , su b s i d i e s , c o n c e s s i o n s e t c . I n d i a a s a f e l i c i t a t o r i n t h e
for ma ti o n o f r e gi o na l bl o ck s, e c o no m i c b l ock s.
References :
International
International
International
International
International
International

Busines s
Busines s
Busines s
Busines s
Busines s
Busines s

– By Roger Bonnet
- Michael Z inkata
- John d .Daniels
– Richard M.Shaffer
- Rugman
– Vyepthakesh Sharan

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

25





m a j o r c o m p e t i t o r s , m a j o r i m p o r t c o m m o d i t y g r o u p s, t r a d e c o n t r o l i n
In dia ( for ei g n tra de d ev el o p ment an d r egu lat i on a ct ), imp ort a n d
ex po rt co ntr o l or d er s, ex p or t – i mp or t li cen si ng sy st em, ex cha n g e
contr ol i n I ndia .

International Economics – Dom inick Sa lvatore
Prospects o f Ind ia’s Foreign Trade – N.A.Khan
I n d i a ’ s Fo r e i g n T r a d e - Va d i l a l
M a n u a l o f Fo r e i g n E x c h a n g e – H . E . E v i l t

4. 4 El ec ti ve IB 6: Inte r nati onal Fi nanc i al M anage me nt
1 . In tern at io n a l F i na nci a l M a n ag e men t: stru ctu r e o f for ei gn ex cha n g e
m a r k e t . T h e b a l a n c e o f p a y m e n t s , I n t e r n a t i o n a l m o n e t a r y s y st e m –
I. M. F, T h e natu r e o f g l oba l ca pita l fl o ws – FDI , FII , P ri vat e equ it y
a n d h e d g e fu n d s.

3 . Ex p or t Pr o mot i o n – in centi v es, du ty dra wba ck s, pa ck i n g cred it s, ex p or t
p r o m o t i o n c o u n c i l s , a d v i s o r y b o d i e s – C A P A XI L , F I C C I , C I I , P H D
c h a m b e r o f C o m m e r c e , D G F T a n d fu n c t i o n a l fa c i l i t a t o r s , e v a l u a t i o n o f
In dia ’ s p ol i cy o n exi m pla n , co ntr o l o f for ei g n tra d e.
4 . C o n t e m p o r a r y E x p o r t I m p o r t t r e n d a n a l y s i s: I n v i s i b l e e x p o r t s – B a n k i n g ,
I n su r a n c e , s h i p p i n g , t o u r i s m , m a n p o w e r , c o n su l t a n c y , s o f t wa r e e t c –
n e e d t o p ro m o t e tra d e, c o nt r ol o bj e c ti v e s a n d ma c h in e r y fo r e xp o rt
c o n t r o l , m a i n t e n a n c e a n d d e v e l o p m e n t o f i m p o r t s . I m p o r t su b st i t u t i o n ,
n e e d t o co n tr ol i m p or t tra d e , o b j ec ti v e s a n d ma ch i n er y for i m p or t
c o ntr o l, ma i nt e na n c e a n d d e v el o p m e nt o f i m p ort s

2.

E xch a ng e r ate deter m in at io n : stru ctu ra l mo d el s o f ex cha n g e ra t e
d e t e r m i n a t i o n – I R P a n d P P P a r i t y , e x c h a n g e r a t e f o r e c a st i n g . T r a n s f e r
pr ici n g a n d n et ti n g.

3.

T h e f o r e i g n e x c h a n g e m a r ke t : st r u c t u r e , T y p e s o f t r a n sa c t i o n s,
qu o tat i on s a n d Ar bit rag e. E x chan g e rat e r egi mes – for eig n ex cha n g e
ma rk e t i n I n dia .

4.

M e a s u r e m e n t o f e x p o s u r e a n d R i s k : c l a s si f i c a t i o n , T r a n sa c t i o n ,
t r a n s l a t i o n a n d o p e r a t i n g e x p o su r e s . M a n a g e m e n t o f e x p o su r e s .
H e d g i n g , f o r wa r d s , c u r r e n c y fu t u r e s, o p t i o n s , s wa p s a n d h e d g i n g wi t h
mo n e y ma rk e t.



M a nag e me nt o f in terest r ate e x po sure: F R A i n t er est rat e ca p s a n d
f l o o r s. F i n a n c i a l s wa p s - t y p e s - m o t i v a t i o n a p p l i c a t i o n o f s wa p s . G D R ,
AD R .



5.







References :
B u c k l e y , A d r i a n – M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996
K i m , S u k a n d Ki m , S e u n g – G l o b a l C o r p o r a t e F i n a n c e : T e x t a n d C a s e s ,
2 n d e d . M i a m i F l o r i d a , Ko l b , 1 9 9 3
Shapiro, Alan .C – Mul tinat ional Financial Management , Ne w Delhi ,
Prentice Hall of India , 1995
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a

5 . R ol e o f G o v er n ment i n I n dia’ s F or ei gn T rad e: S tat e tra di n g cor p orat i on ,
m i n e r a l a n d m e t a l t r a d i n g c o r p o r a t i o n , r o l e o f c o m m o d i t y b o a r d s,
co mmer cial tr eat i es, t rad e a gr eement s, cou nt er t rad e





INFO RM ATIO N SY STEM S
4. 2 El ec ti ve IS 4: Ente r pri se Re sour c e Pl anni ng And
B usi ne ss Pr oc e ss Re -Engi ne e r i ng
1 . I n t r o d u c t i o n : fu n d a m e n t a l s o f su p p l y c h a i n m a n a g e m e n t , a p p l i c a t i o n s
s y s t e m s i n t h e i n d i v i d u a l b u si n e s s fu n c t i o n s .
2.

Intro d uct io n to ER P: a n o v er vi ew o f t h e ent er p ri se, ERP a n d r elat ed
t e c h n o l o g i e s , E R P – a m a n u fa c t u r i n g p e r s p e c t i v e , V e n d o r s , c o n su l t a n t s
an d u ser s, i nt ro du ct i o n t o S AP, a n o v er vi ew o f SD, M M, P P, FI /CO
M odu l es of S AP.

3.

S AP’s SCM s ys te m: r ecen t d ev el o p ment s i n or d er a n d SC M ba sed o n
S A P s y s t e m s, c a s e s t u d i e s o n S C M , I n t e r n e t r e s o u r c e s f o r S C M .

4.

R e - e n g i n e e r i n g : a n i m p e r a t i v e f o r su r v i v a l , i m p l e m e n t i n g B P R –
m e t h o d o l o g y a n d s t e p s, I s r e - e n g i n e e r i n g n e c e s sa r y ?

4. 5 El ec ti ve IB 7: Indi a’s For e i gn Tr ade
1.

Fo r e ig n tr a de a n d BOP o f I n di a: for e ig n t ra d e u n d er p la n, ma j o r
e x po rt s a n d i mp o rt s i mpa ct o n I n dia n e c o n o my a n d BOP , t ra d e
di re c ti o n s, ma jo r hi n dra n c e s i n In d ia n e x po rt s se ct o r, stru ctu ra l
tr ea t me nt i n p r o mo ti n g i nt er na ti o na l tra d e b y I n dia .

2 . R e c e nt tr e n d s i n In d ia ’ s fo re i g n tra d e , dir e c ti o na l pa tt er n , ma j or e x p or t
c o m m o d i t i e s – t h r u s t a r e a c o m m o d i t i e s , t r e n d s, p r o b l e m a n d p r o s p e c t s ,

References :
Bhashyam.S – Export Promot ion in India: The Inst itut ional
I n f r a s t r u c t u r e , C o m m o n we a l t h Pu b . , D e l h i , 1 9 8 8
Kh a n n a , S r i R a m – E x p o r t M a r k e t i n g i n I n d i a ’ s N e w M a n u f a c t u r e r s ,
University of Delh i, Delhi, 1986
J a i n . S . K – e x p o r t Pe r f o r m a n c e a n d E x p o r t M a r k e t i n g S t r a t e g i e s ,
C o m m o n we a l t h P u b . , D e l h i , 1 9 8 8
Nayyar, Deepak – India’s Export and Export polic ies in the 1960s,
Cambridge Unive rsity press , 1976.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

26
5.

Tre n ds in In fo rm a tio n tec hno lo g y: p eo p l e vi ew, emp o wer in g p eo p le
th rou g h i n for ma t i o n, ma na g in g c ha n g e – t h e I n dia n pa ra d i g m.












References :
ER P – Alex is Leon, Leon Publi shers
S u p p l y C h a i n M a n a g e m e n t b a s e d o n S A P s y s t e m s , G . Kn o l m a y e r ,
P. Mertens and A . Zeir , Springer Internat ional Edit ion
T h e o n e S o u r c e Fo r C o m p r e h e n s i v e S o l u t i o n s – U s i n g S a p R / 3 I I I
Edit ion – Authored by Asap World Consutancy- PHI .
I n t r o d u c t i o n t o S A P , a n o v e r v i e w o f S D , M M , P P , FI / C O M o d u l e s o f
SAP
A n I n s i d e r ’ s U n b l a s e d A p p r a i s a l o f S A P R / 3 M a n a g e m e n t – Wi l e y ,
Coriolis – dream tech
E R P , V i n o d Ku m a r G a r g a n d N . K . Ve n k i t a k r i s h n a n , PH I
Hammer, Michael and Champy, James: Reengineerin g the
Corporation: A manifes to for business revolution: Harper
Business

“ E l e c t r o n i c C o m m e r c e ” , Fr o m v i s i o n t o f u l f i l l m e n t , E l i a s M . A wa d ,
PHI .
J e f f r e y F . R a y p o r t a n d B e r n a r d J . J a wo s k i - i n t r o d u c t i o n t o E - C o m m e r c e .

4. 4 El ec ti ve IS 6: IPR and Cybe r l aws
1

IPR

i nt ro du ct i on ,
B a si c s ,
L egal
C o n c e p t s,
Inter nati onal
Ar c h i t e c t u r e o f P r o t e c t i o n , G l o b a l R e g u l a t o r y ,
DRIPs, TRIPs,
D i p l o m a c y i n I P R p r o t e c t i o n , I P R i n I n d i a , I P R v s V e r t i c a l I n d u st r i e s .

2

C y b e r L a ws : c y b e r a l e r t s , i n t e r n e t fr a u d s, t h e f t s a n d c r i m e s, c y b e r
l a w s V s v e r t i c a l i n d u st r i e s .

3

Onl ine Shoppi ng
M e t h o d s : sh o p p i n g c a r t s , i n t e r n e t p a y m e n t
g a t e wa y s , e l e c t r o n i c d a t a i n t e r fa c e s , p a y m e n t m e t h o d s a n d a p p r o v a l
mecha ni sms, cr ed it car d mer cha n t s a n d pa y ment s

4

Infor matio n
compl iances.

5

I n f o r m a t i o n S e c u r i t y C o n t r o l a n d D i sa s t e r M a n a g e m e n t .

Sec uri ty:

concept s,

m e t h o d s,

t ool s,

st a n d a r d s ,

4. 3 El ec ti ve IS 5: Ele c tr oni c Comme r c e
1.

Intro duc tio n to E-Co mmerce: a dva ntages a nd li mitat i ons t o E C o m m e r c e , Va l u e c h a i n s a n d m a n a g e r i a l i m p l i c a t i o n s o f E - C o m m e r c e .

2.

I n t e r n e t : t h e i n t e r n e t a n d t h e wo r l d w i d e w e b , t h e i n t e r n e t P r o t o c o l
Su it e, i nt ern et ar chit ectu r e, I n t er n et ser vi ce pr o vi d ers ( ena bl i n g
t e c h n o l o g i e s o f t h e wo r l d w i d e w e b ) , I n t e r o r g a n i z a t i o n a l C o m m e r c e
an d EDI , EDI i mpl emen tat io n , mo bi l e Co mmer ce.

3 . C o m p u t e r N e t wo r k s & S e c u r i t y : d i f f e r e n t t y p e s o f n e t wo r k s, p r o t o c o l s
and media .
4.

S e c u r i t y a n d c h a l l e n g e s : e l e c t r o n i c p a y m e n t sy s t e m s a n d t h e i s su e s
i n v o l v e d , s e c u r i t y i s su e s a n d e n c r y p t i o n , E - C R M , E - S C M . E - S t r a t e g y .

5 . C o n s u m e r o r i e n t e d E l e c t r o n i c C o m m e r c e : a d v e r t i si n g a n d M a r k e t i n g
o n t h e i n t e r n e t , C o n su m e r S e a r c h a n d R e s o u r c e D i s c o v e r y , W e b b a s e d
b 2 b E - C o m m e r c e . I n t r a n e t s a n d e x t r a n e t s . L e g a l a n d e t h i c a l i s su e s ,
l e g a l i n fr a s t r u c t u r e f o r E - C o m m e r c e i n I n d i a ( T h e I n f o r m a t i o n
T ech n ol o g y Act, 2 0 0 0 ), I nt er nat i o nal cy b er la ws.





References :
R a v i B . Ka l a k o t a a n d A n d r e w B . W h i n s t o n – “ Fr o n t i e r s o f E l e c t r o n i c
C o m m e r c e ” . A d d i s o n W e s l e y , Pe a r s o n E d u c a t i o n , A s i a .
“ Pr a c t i c a l C r y p t o g r a p h y ” , B r u c e S c h n e i r a n d N e i l s Fe r g u s o n , W i l e y dreamtech India Priva te Ltd .
“E- Commerce- Amangarial perspective ”, P.T.Joseph. Prentive Hal l,
India
“ E l e c t r o n i c C o m m e r c e ” , Fr a m e wo r k , T e c h n o l o g i e s a n d a p p l i c a t i o n s ,
Tata McG ra w Hil l.














References :
P r a c t i c a l A p p r o a c h T o I n t e l l e c t u a l Pr o p e r t y R i g h t s B y R a c h n a S i n g h
Pu r i , A r v i n d V i s wa n a t h a n
Re-think ing inte llec tual property : the political economy of copyright
... By YiJun Tian
I n t e l l e c t u a l p r o p e r t y a n d i n f o r m a t i o n we a l t h : i s s u e s a n d p r a c t i c e s i n
t h e . . . B y Pe t e r K . Yu
Cyber la w simplified – by Vivek Sood
Cyberla w for g lobal E-business: finance, payment, and dis pute s – by
T a k a s h i Ku b o t a
C y b e r l a w: t h e I n d i a n p e r s p e c t i v e - b y Pa v a n D u g g a l
Information Technology in Bus iness Management – by D r. Mukesh
Dhunna, J. B. D ixit
Pa y m e n t t e c h n o l o g i e s f o r E - c o m m e r c e b y W e i d o n g Ko u
N e w p a y m e n t wo r l d : a m a n a g e r ' s g u i d e t o c r e a t i n g a n e f f i c i e n t
Pa y m e n t P r o c e s s – b y M a r y S . S c h a e f f e r
Managing in formation security ri sks: the O CT A VE approach – by
Christopher J . Alber ts, Audrey J. Dorofee –
Information Security: design, implementation, measureme nt, and
Compliances – by Timo thy P. Layton
An in formation security handbook – by John M. D. Hunter

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

27
4. 5 El ec ti ve IS 7: B usi ne ss Str ate gi e s
1.

I n t r o d u c t i o n : d e fi n i n g y o u r b u s i n e s s i d e a , c r e a t i n g a n e - b u s i n e s s
p l a n , g e t t i n g y o u r b u s i n e s s o f f t h e g r o u n d , C o m p o n e n t s, l i n k a g e s ,
d y n a m i c s a n d e v a l u a t i o n o f b u si n e s s m o d e l s , d y n a m i c s a n d a p p r a i sa l s
o f b u s i n e s s m o d e l s.

4.

E v e n t s a n d T o u r i s m , B u si n e s s t o u r i s t , T o u r i s m & C u l t u r e , I n c e n t i v e
t o u r s R i sk M a n a g e m e n t , S a f e t y a n d G l o b a l i s su e s i n E v e n t
Ma nagement.

5.

MIC E T ou r i sm: t ou ri sm ev en t s – na ti o nal & In t er nat i o nal S cenari o
In te r na ti o na l T ra d e Fa ir s & Ma r s – Ger ma n y , Ch i na , Si n ga po r e,
Ho n gk o n g , U. K, et c. E v en t s an d T ou r i sm Mark et i n g.

2.

I n t e r n e t : Va l u e c o n f i g u r a t i o n a n d t h e i n t e r n e t v a l u i n g a n d f i n a n c i n g a n
i n t e r n e t st a r t -u p .

3.

e - b u s i n e s s : B u i l d i n g y o u r e - b u si n e s s , d e s i g n i n g a n e - b u si n e s s w e b s i t e ,
u n d e r st a n d i n g b a c k - e n d s y s t e m s .




4.

B usi nes
E nviron me nt:
the role of
co mp eti ti v e an d
ma cr o
e n v i r o n m e n t s , a p p l y i n g t h e c o n c e p t s m o d e l s a n d t o o l s, sa m p l e a n a l y s i s
o f an i n t er n et bu si n ess mo d el ca se.

4. 3 El ec ti ve TTM 5: Inte r nati onal Tour i s m

Lau nch ing your e-b us ine ss

1.

Glo ba li zat i o n & t ou ri sm sect or : g lo ba li zat i on & t h e bu sin ess wor l d,
t h e t o u r i s m i n d u st r y , c h a l l e n g e s , F a c t o r s a f f e c t i n g G l o b a l & r e g i o n a l
t o u r i st m o v e m e n t s , D e m a n d a n d o r i g i n fa c t o r s, d e st i n a t i o n & r e s o u r c e
fa c t o r s. C o n t e m p o r a r y t r e n d s i n i n t e r n a t i o n a l t o u r i s t m o v e m e n t s .

2.

T h e e m e r g e n c e o f i n t e r n a t i o n a l h o t e l s & t o u r i s m s : h i st o r i c a l a s p e c t s ,
d ev el o p ment o f chai n s, d ev el o p ment ab r oad , a irl i n e co n n ect i on .

3.

P oli ti ca l a sp ect s o f t h e i nt er nat i ona l tra v el, t ou ri sm Ba rri er s t o tra v el,
t o u r i s m i n v e st m e n t & b u si n e s s , r e g u l a t i o n s , i n t e r n a t i o n a l o r g a n i z a t i o n s
d eal in g wit h ba rri er s v i z: WT O , I MF , IH A, n eed for go v er n men t
su p p o r t o f t o u r i s m , n a t i o n a l t o u r i s m o r g a n i z a t i o n s, p o l i t i c a l st a b i l i t y ,
t r a v e l a d v i s o r i e s , p o l i t i c a l r i sk , c r i si s m a n a g e m e n t .

4.

H u m a n r e s o u r c e s & c u l t u r a l d i v e r si t y : U n d e r s t a n d i n g
di v er sit y ,
cu ltu ra l
p er cep ti o n s,
bu si ness
pr ot ocol ,
c o n si d e r a t i o n s i n n e g o t i a t i o n s.

5.

I n t e r n a t i o n a l t o u r i s m sa l e s & m a r k e t i n g : M a r k e t r e s e a r c h , d e v e l o p i n g
a n i n t e r n a t i o n a l m a r k e t i n g st r a t e g y , u n d e r s t a n d i n g v a r i o u s t r a v e l
di str ibu ti o n sy st ems v i z G DS , pr o du ct po sit i on i n g.

5.







References :
Creating a winning e -business, I Edition, Napier , Judd , Rivers and
Wagner
Internet business models and s trategie s, Edition 2001, Allan Afush ,
Christoper L.Tucci
E - s e r v i e , N e w D i r e c t i o n s i n T h e o r y a n d Pr a c t i c e , R o l a n d T . T r u s t a n d
P . K . Ka n n a n , P r e n t i c e H a l l I n d i a .
S t e v e n A l t e r : I n f o r m a t i o n S y s t e m s : Fo u n d a t i o n o f e - b u s i n e s s , P H I
Fo r p r a c t i c a l s :
W e b D e s i g n , wi t h H T M L / F l a s h / J a v a s c r i p t / D r e a m we a v e r / Fr o n t p a g e
and e-Commerce
Mul timedia Systems Des ign, Prabhat K. Andleigh and Kira n Thakrar.

TO URISM & TRAVEL M ANAG EM ENT
4. 2 El ec ti ve TTM 4: Eve nt M anage me nt
1.

Defi ni ti o n, S co p e o f E v en t Ma na g ement: i n tr o du cti o n t o co n v ent io n s,
e x h i b i t i o n s, m e e t i n g s – d e f i n i t i o n & c o m p o n e n t s. N a t u r e a n d d e m a n d
o f c o n f e r e n c e m a r k e t . G r o w t h a n d d e v e l o p m e n t o f e v e n t i n d u st r y ,
e c o n o m i c a n d s o c i a l si g n i f i c a n c e .

2.

T y p o l o g y o f p l a n n e d e v e n t s, v a r i e t i e s & i m p o r t a n c e o f e v e n t s , K e y
s t e p s t o su c c e s s fu l e v e n t s c h a r a c t e r i s t i c s a n d c o m p l e x i t i e s o f e v e n t s
ch eck li st fo r d i ffer en t ev ent s, pla n ni n g sch edu l e & a cti o n s ag en da.

3.

C o n f e r e n c e p r o g r a m d e s i g n i n g , t i m i n g , su p e r v i s i o n , p r e s e n t a t i o n ,
cat eri n g an d h o spita li ty , T ran sp or tat io n , t el eco n fer en cin g , r eco rd i ng &
p u b l i s h i n g s p o n s o r s h i p , s p o n so r s, o r g a n i z e r s, c u s t o m e r s & g u e st s .
E v e n t p l a n n i n g , K e y c h a r a c t e r i s t i c s , P r e - e v e n t r e s p o n si b i l i t i e s , l e g a l
i s su e s , n e g o t i a t i o n s .




References :
E v e n t M a n a g e m e n t i n l e i s u r e & t o u r i s m – D a v i d Wa t t
Conferences – Tomy Rogers

cu l tu ral
cu ltu ra l

References :
M i l l , R . C . , (1 9 9 0 ) , T o u r i s m : T h e I n t e r n a t i o n a l B u s i n e s s , P r e t i e n c e
Hall, Ne w Jersey .
Bhatia. A. K. , - In ternational Tour ism

4. 4 El ec ti ve TTM 6: Ar t H er i tage of Indi a:
1.

I n d i a n C u l t u r e a n d H e r i t a g e : C o n c e p t – H i st o r y – S t a g e s o f e v a l a i o n –
T h e M o h e n j o d a r o a n d H a r a p p a n p e r i o d – V e d i c A g e , B u d d h i st e p o c h ,
Gu pta P er io d , Ear l y an d Lat e M edi eval p er io d , M o d er n p eri o d,
F eatu r es o f In d ian Cu ltu ra l H er ita g e – C o n ser va ti o n o f Cu ltu r e.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

28
2.

3.

4.

5.








S t u d y o f I n d i a n Ar c h i t e c t u r e : t h e p r o m i n e n t Ar c h i t e c t u r a l s t y l e i n
d i f f e r e n t p e r i o d – H a r a p p a n A r c h i t e c t u r e , A n c i e n t I n d i a n Ar c h i t e c t u r e
v i z H i n d u – B u d d h i st st y l e . M u g h a l A r c h i t e c t u r e . T h e R o c k - C u t
m o n u m e n t s – c o l o n i a l Ar c h i t e c t u r e , S t u d y o f i m p o r t a n t Ar c h i t e c t u r a l
sit es of I ndia. Stu dy of I ndia n T empl e Ar chit ectur e and popu lar
r e l i g i o u s c e n t r e s – H i n d u , B u d d h i st , J a i n , M u s l i m s , P a r s i s a n d
C h r i st i a n .
Pai nt i ng s: I nd ia n Pai nt i ng s – chara ct eri sti c featu res – M edi eval an d
M o d e r n P a i n t i n g s, S t u d y a b o u t p e r f o r m i n g Ar t s o f I n d i a , D a n c e s o f
In dia , Hi sto ri cal ev olu t io n – ar ch eol o gi ca l a n d li t era ry ev i d en ce,
I n d i a n C l a s si c a l D a n c e s – F o l k D a n c e s , M u s i c o f I n d i a – c l a s s i f i c a t i o n
– M a r g & D e si , Ka r n a t i c s t y l e , N o r t h I n d i a n M u si c – M u si c a l
instru ment s.
R o l e o f P e r f o r m i n g Ar t i n T o u r i s m D e v e l o p m e n t & H a n d i c r a f t s: I n d i a n
T h e a t r e – D i f f e r e n t T h e a t r i c a l f o r m s, I n d i a n C i n e m a – E v o l u t i o n –
Ro l e i n T ou ri sm D evel o p men t, I n d ian ha n di cra ft s – text il es,
c l a y w o r k s , s t o n e w o r k s, w o o d w o r k s e t c . – c r a f t m e l a s – M a r k e t i n g o f
H a n d i c r a ft s – B o t t l e n e c k .
Mu seu ms an d t h ei r ro l e: R ol e o f Mu seu ms in pr eser vat io n o f art
Her ita g e – T y p es o f Mu seu ms – Acqu i sit i on o f Mu seu m Arti cles – Ro l e
o f Mu seu m i n S p ecia l In t er est T ou r i sm.
References :
Tourism Development – A.K.Bhatia
Heritage Touris m Deve lopment – Rom ila Thaper
Development of Tourism in India – H.L.P.Rai
Pa r y a t a n B h u g o l – P r o f . S . B . S h i n d e
Pa r y a t a n B h u g o l – D r . Y . T . G h a r p u r e
Pa r y a t a n B h u g o l – D r . N a g t o d e a n d o t h e r s

R a i l wa y s . S t u d y o f v a r i o u s F i s c a l a n d N o n – F i s c a l
avai lab l e t o T ra v el a g en ci es a n d T ou r O p era ti o n s bu si n ess.
3.

F u n c t i o n s o f a T r a v e l A g e n t : u n d e r s t a n d i n g t h e fu n c t i o n s o f a t r a v e l
a g e n c y – t r a v e l i n f o r m a t i o n a n d c o u n s e l i n g t o t h e t o u r i s t s, I t i n e r a r y
pr e pa ra t i o n, r e ser va t i on , ti ck et i ng , p r epa ra ti o n a n d ma rk et i ng o f T ou r
p a c k a g e s , h a n d l i n g b u si n e s s / c o r p o r a t e c l i e n t s i n c l u d i n g c o n f e r e n c e a n d
c o n v e n t i o n s. S o u r c e s o f i n c o m e : C o m m i s s i o n , S e r v i c e c h a r g e s . T r a v e l
T er mi n ol o g y: Cu rr e nt a n d p o pu la r tra v el t ra d e a b br e via ti o n s a n d ot h er
ter ms u sed i n pr epar i n g i ti n era ri es.

4.

Fu n c ti o n s o f a T ou r Op e ra t or: ma rk et r e sea r c h a n d tou r pa ck a g e
for mu la t io n , a sse m b li n g, p ro c e ssi n g a n d di sse m i na t in g i n for ma ti o n o n
d e st i n a t i o n s , L i a s i o n i n g wi t h p r i n c i p l e s , p r e p a r a t i o n o f I t i n e r a r i e s ,
t o u r o p e r a t i o n a n d p o st t o u r M a n a g e m e n t . S o u r c e s o f i n c o m e f o r t o u r
o p erat i on .

5.

Pu b li c a n d P ri vat e sect or i n T ra v el Ag en cy Bu sin ess a n d T ou r
O p e r a t i o n B u si n e s s : o r g a n i z a t i o n a l S t r u c t u r e a n d v a r i o u s d e p a r t m e n t s
o f a T r a v e l A g e n c y . C a s e s t u d y o f I T D C . C a s e st u d y o f S I T A, C o x &
Kin g s, T C I a n d T ho ma s Co ok .
T he In d ian T ra v el Ag en t s a nd t ou r op erat or s – a n ov erv i ew. Nat i ona l
T r a d e A s s o c i a t i o n s : I AT O a n d T A AI .
References :
H o l l o wa y . J . C (1 9 8 3 ) , T h e B u s i n e s s o f T o u r i s m , M c D o n a l d a n d E v a n s ,
Plymounth.
S y r a t t G we n d a , (1 9 9 5 ) . M a n u a l o f T r a v e l A g e n c y Pr a c t i v e , B u t t e r wo r t h
Heinmann, London.
S t e v e n s L a u r e n c e , (1 9 9 0 ) . G u i d e t o S t a r t i n g a n d O p e r a t i n g S u c c e s s f u l
T r a v e l A g e n c y , D e l m a r Pu b l i s h e r s I n c . m N e w Y o r k .
C h a n d , M o h i n d e r , T r a v e l A g e n c y M a n a g e m e n t , A n m o l Pu b l i c a t i o n
S e t h . P . N (1 9 9 2 ) , S u c c e s s f u l T o u r i s m M a n a g e m e n t Vo l . 1 & 2 , S t e r l i n g
Pu b l i c a t i o n s , D e l h i .
Fo s t e r , D o u g l a s (1 9 8 3 ) , T r a v e l a n d T o u r i s m M a n a g e m e n t , M c M i l l a n ,
London.








4. 5 El ec ti ve TTM 7: Tr ave l Age nc y M anage me nt
1.

2.

T r a v e l f o r m a l i t i e s: p a s s p o r t , v i sa , h e a l t h r e q u i r e m e n t s , t a x e s, c u st o m s ,
c u r r e n c y , t r a v e l i n su r a n c e , b a g g a g e a n d a i r p o r t i n f o r m a t i o n . T r a v e l
A g e n c y a n d T o u r O p e r a t i o n B u s i n e s s: H i s t o r y , G r o w t h , a n d p r e s e n t
s t a t u s o f T r a v e l A g e n c y . D e fi n i t i o n o f T r a v e l A g e n c y a n d
d i f f e r e n t i a t i o n b e t w e e n T r a v e l A g e n c y a n d T o u r O p e r a t i o n b u si n e s s .
T r a v e l A g e n c y a n d T o u r O p e r a t o r s: L i n k a g e s a n d a r r a n g e m e n t s w i t h
h ot el s, air li n es a n d tra n spo rt a g en ci es an d ot h er seg men t s o f t ou r i sm
sect o r.
A p p r o v a l o f T r a v e l A g e n t s a n d T o u r O p e r a t o r s: a p p r o v a l b y
d e p a r t m e n t o f t o u r i s m , G o v e r n m e n t o f I n d i a . I AT A r u l e s a n d
regu la ti o n s for ap pr o va l o f a t rav el a g en cy , Ap pr o val b y Air li n es a n d

incentives

H EALTH CARE M ANAG EM ENT
4. 2 El ec ti ve H CM 4: H e al th Care Ec on omi c s and Fi nanc e
1.

A s s e s s m e n t o f c a u s e s o f p o o r h e a l t h i n t h e d e v e l o p i n g c o u n t r i e s;
h eal th ser vi ces, econ o mi c d ev el o p ment a n d nat io na l d ev el o p ment
pla nni ng.

2.

E c o n o m i c a p p r a i sa l o f h e a l t h s e r v i c e s : n e e d s v s d e m a n d v s su p p l y
m o d e l ; H e a l t h s e c t o r f i n a n c i n g a n d e x p e n d i t u r e su r v e y s .

3.

P r i m a r y c a r e : c o s t s, r e s o u r c e a v a i l a b i l i t y a n d a l l o c a t i o n ; m e t h o d s a n d
m o d e l s i n t h e a n a l y s i s a n d e v a l u a t i o n o f h e a l t h , s e c t o r fi n a n c i n g .

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

29

4.

5.








F i n a n c i a l M a n a g e m e n t i n h e a l t h s e r v i c e s: b u d g e t i n g , c o n t r o l , p r i c i n g
an d effi ci en cy.
Ec o n o mi c s o f N on -G o ve r n men ta l hea lt h ca r e; e c o n o mi c s o f va r iou s
Nati o nal , h eal t h pr o gra mmes.
References :
Carrin.G , Economic Eva luation of Health in Developin g Countries,
1983, Oxford Un iversi ty Press , Ne w York.
C l e v e r l e y . W . D . , e d , F i n a n c i a l M a n a g e m e n t o f H e a l t h C a r e Fa c i l i t i e s ,
1976, Aspen, Maryland.
Conyers.D and H ills.P, An introduction to development planning in the
t h i r d wo r l d , 1 9 8 4 , J o h n W i l e y , N e w Yo r k .
Drummond. M. F, Princip les of Economics appraisal in Health Care,
1985, Oxford Un iversi ty Press , Ne w York.
Fe r r o r . H . P e d , H e a l t h S e r v i c e s : A d m i n i s t r a t i o n , r e s e a r c h a n d
M a n a g e m e n t , 1 9 7 2 , B u t t e r wo r t h s , L o n d o n .
Fe r r n a t i . P . J , H e a l t h c a r e e c o n o m i c s , 1 9 7 9 , J o h n W i l e y , N e w Yo r k .

4. 3 El ec ti ve H CM 5: Envi r on me ntal H e al th M anage me nt and
Safe ty Pl anni ng






4. 4 El ec ti ve H CM 6: H e al th and H ospi tal Inf or mati on
Syste ms
1.

C o n c e p t o f h e a l t h ; h e a l t h c a r e a n d h o s p i t a l s, I n d i a n h e a l t h c a r e
s y s t e m , G o v e r n m e n t - h e a l t h c a r e i n t e r fa c e : H o s p i t a l a s a su b s y st e m o f
h e a l t h c a r e s y st e m ; h o s p i t a l f u n c t i o n s.

2.

H o s p i t a l o r g a n i z a t i o n , c l a s s i f i c a t i o n o f h o s p i t a l s; c o m p o n e n t s o f a
h o s p i t a l s y st e m ; c h a n g i n g r o l e o f h o s p i t a l a d m i n i s t r a t i o n ; n e e d f o r
m a n a g e r i a l fu n c t i o n a l s p e c i a l i s t s, i s su e s a n d c h a l l e n g e s o f h o s p i t a l
ma na g e m e nt.

3.

D e c i si o n m a k i n g i n h o s p i t a l s , u n d e r s t a n d i n g d e c i si o n m a k i n g p r o c e s s;
d r a w b a c k s o f h o s p i t a l c o m m u n i c a t i o n s y st e m ; n e e d fo r s y s t e m s
ap pr oa ch t o ho sp ita l.

4.

Co n c e pt s o f co m pu t er s a n d c o m mu n i ca t io n t e ch n o lo g y, da ta ba se
c o n c e p t s, n e t w o r k s a n d c o m m u n i c a t i o n ; t y p e s o f n e t w o r k s , n e t w o r k
t o p o l o g i e s , i n f o r m a t i o n t e c h n o l o g y i n h o sp i t a l s; I n f o r m a t i o n s y st e m
c o n c e p t s, t y p e s o f i n f o r m a t i o n s y st e m s .

5.

H o s p i t a l i n f o r m a t i o n s y s t e m ; s y s t e m s a n a l y si s a n d d e si g n o f h o s p i t a l
i n f o r m a t i o n s y s t e m s ; d e si g n c o n si d e r a t i o n s; d e v e l o p m e n t a p p r o a c h e s;
i mp l e m e nta t i o n stra t e gi e s; fu n c ti o na l it y o f c o m pu t er i z e d h o spi ta l
i n f o r m a t i o n s y s t e m s, m e r i t s a n d d e m e r i t s o f C H I S , t r e n d s i n H I S ; H I S
a s a c o n t r o l s y s t e m ; r e s o u r c e u t i l i z a t i o n & c o n t r o l i n h o s p i t a l s , i s su e s
a n d c ha l l e ng e s o f h o sp ita l ma na g e m en t.

1.

Co n cept o f h eal t h ca r e p la nn i ng , h ealt h ex p end itu r es, h o spi tal s a s a
h e a l t h c a r e d e l i v e r y s y s t e m ; M a n a g e m e n t o f h e a l t h c a r e s y s t e m s;
D i m e n si o n s o f h e a l t h c a r e m a n a g e m e n t .

2.

Ma nag emen t o f Qu al it y; co ncep t s o f en vir o n menta l h eal th car e;
M i c r o b i o l o g i c a l c o n s i d e r a t i o n s; L a u n d r i e s , C S S D , i n s e c t , R o d e n t
contr ol.

3.

E m e r g e n c y a n d d i sa s t e r p l a n n i n g ; sa f e t y m a n a g e m e n t ; p a t i e n t s a n d
p e r s o n n e l sa f e t y , f i r e sa f e t y , g e n e r a l sa n i t a t i o n .

4.

H a z a r d o u s w a st e m a n a g e m e n t ; s o l i d w a st e h a n d l i n g & d i s p o sa l ; l i q u i d
wa s t e h a n d l i n g ,
c o l l e c t i o n & d i s p o sa l ; w a t e r t r e a t m e n t a n d
di str ibu ti on.
Pla nni ng
and
or ga ni zing
for
sa f e t y
and
wa s t e
ma na g e me nt.

5.

L e g a l a n d s o c i a l a s p e c t s o f wa s t e m a n a g e m e n t ; t r e n d s a n d p r a c t i c e s ;
m a n a g e m e n t o f c o st s ; h e a l t h c a r e b u d g e t i n g ; c o st c o n t a i n m e n t ;
ma na g e me nt
of
c o n fl i c t s ;
or ga ni zing
for
b ett er
h eal th
car e
m a n a g e m e n t ; c o l l e c t i v e e m p l o y e e p a r t i c i p a t i o n ; b a r g a i n i n g ; r e wa r d s
and pu ni shment s.



References :
Fe r r y , T e d S a f e t y & h e a l t h
R e i n h o l d , N e w Yo r k , 1 9 9 0 .





management planning,

Van

Bond Richard.g, G.S.Michaelsen and Roger L Deroos, Environmental
Health & Safety in hea lth care faci li ties , Macmi llan Pub.c o.inc, 1973.
Journal of Hazardous waste management, USA
Z we i f e , P e t e r I a n d Fr i e d r i c h B r e y e r H e a l t h E c o n o m i c s , O x f o r d
Universi ty Press, Ne w York, 1997.
Ku r t , D a r r & J o n a t h a n . S . R . , H o s p i t a l o r g a n i z a t i o n a n d m a n a g e m e n t :
Text and reading, CBS publishers & D ist ributors , 1992.
Goyal.R.C Handbook of hospital personnel management, Prentice Hall
of India, Ne w De lhi, 1993.




Nostrand


References :
L e l e . R . D c o m p u t e r s i n M e d i c i n e , T a t a M c G r a w H i l l Pu b l i s h i n g C o . L t d ,
Ne w De lhi, 1988.
S a i n i , A n i l Ku m a r M a n a g e m e n t I n f o r m a t i o n S y s t e m ( M I S ) i n h o s p i t a l s ,
D e e p & D e e p Pu b , 1 9 9 3 .
Pa n k o , R a y m o n d . R , B u s i n e s s D a t a C o m m u n i c a t i o n s , P r e n t i c e H a l l I n c ,
London, 1997.
H o s p i t a l I n f o r m a t i o n S y s t e m s – T h e N e x t g e n e r a t i o n , Ve l d e , R u d i Va n
d e S p r i n g e r Ve r l a g , 1 9 9 2 .
Ward, John,
Pr i n c i p l e s o f I n f o r m a t i o n
Systems
Management,
Routledge, London, 1995.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

30



Health In formation in India, Central Bureau o f health Intelligence,
Min istry of Health & Fami ly We lfare, Govt . o f India , Ne w Delhi.
A wa d , E l i a s . M , S y s t e m s A n a l y s i s & D e s i g n , Pr e n t i c e H a l l o f I n d i a ,
Ne w De lhi, 1990.

4. 5 El ec ti ve H CM 7: H e al th Communi c ati on: D e ve l op me nt
and Di sse mi nati on
1.

2.

A n o v e r v i e w o f m a n y su b st a n t i v e a r e a s o f s t u d y w i t h i n h e a l t h
c o mmu ni ca t i on
lik e
in t er p er so nal
c o m mu ni ca ti o n,
in t er -cu l tu ral
c o m m u n i c a t i o n , m a s s m e d i a h e a l t h i m a g e s , c o m m u n i c a t i o n c a m p a i g n s,
alt er nat i ve medi cin e h eal th et h ics.
U s e o f l e a s t t h r e e a r t i fa c t s ( su c h a s p a m p h l e t s , p r i n t a d s , v i d e o , e t c )
a n a l y s i s t h e r h e t o r i c o f a su c c e s s fu l o r a n u n su c c e s s fu l h e a l t h
c o m m u n i c a t i o n c a m p a i g n su c h a s A I D S a wa r e n e s s , s m o k i n g c e s sa t i o n .

3.

Pla n, d el iv e r & e va lu a t e h ea l th i n fo r ma t io n & d i sea se p r ev e n ti o n
ca mpai g n s, a d vo ca t e fo r h eal t h p ol i cy i n itia ti v es.

4.

M a n a g e h e a l t h c a r e d e l i v e r y sy s t e m s
for a h eal th y ca mpai g n or d ev el o p
lit eracy & strat egies di ssemina ti on i n
fro m r esear ch in h ea ri n g, bala n ce,
lan gu a g e.

5.







or pr o du c e t h e wri tt e n ma t eria l
a t el evi si on pr o gr amme/H eal th
ar ea s o f pu b li c h ealt h emer gi n g
s m e l l , t a st e , v o i c e , s p e e c h o r

Pr oduce
ma t eria l s
t hat
ma k e
complex
u n d e r st a n d a b l e t o p u b l i c e . g . m a t e r i a l s
c o u n s e l i n g i n a r e a s o f i n h e r i t e d d i s o r d e r s.

di sea se
i s su e s
mor e
t o acco mp an y g en et i c

References :
Pa y e r s , L y n n , M e d i c i n e & c u l t u r e – N e w Y o r k : H e n r y H o l t & c o m p a n y
1996.
D u Pr e , A t h e n a , C o m m u n i c a t i n g a b o u t h e a l t h ; C u r r e n t i s s u e s &
perspective. Mountain vie w LA ; May fie ld publish ing com pany, 2000.
Health commun ication, Ne w Jersey school of public health , 1998.
Role of mass media in parenting education , 1997. Harv ard school of
public health centre for health communica tion.
Text book of prevent ive & social medic ine, 2000.

2.

M e c h a n i c s o f s e t t i n g o f n e w e n t e r p r i s e s – si z e a n d l o c a t i o n , o p t i m u m
u n i t s – i t s m e a n i n g a n d d e t e r m i n a n t s ; si z e o f i n d u s t r i a l u n i t s i n I n d i a .

3.

T h e o r y o f i n d u s t r i a l l o c a t i o n fa c t o r s d e t e r m i n i n g t h e i n d u s t r i a l
l o c a t i o n . R e g i o n a l d i s t r i b u t i o n o f i n d u st r i a l a c t i v i t y i n I n d i a ; R e c e n t
t r e n d s i n t h e l o c a l i z a t i o n o f i n d u st r i a l a c t i v i t y i n I n d i a : R e g i o n a l
pla n ni n g o f i n du stria l a ct i vi ty i n I n dia.

4.

F e a si b i l i t y s t u d i e s: t e c h n i c a l , m a r k e t i n g a n d f i n a n c i a l ; M a n a g e r i a l
p r o b l e m s o f n e w e n t e r p r i s e s; p r o d u c t i o n p u r c h a si n g , f i n a n c i n g l a b o u r
a n d ma rk e ti n g pr o bl e m s.

5.

Fa cil it i es pr o vi d ed b y di ffer en t i n sti tu ti o n s a n d Ag en cies i n I n dia ,
f i n a n c i n g fa c i l i t i e s f o r n e w e n t e r p r i s e s , m a r k e t i n g a n d o t h e r fa c i l i t i e s .









4. 3 El ec ti ve SB M &E 5: Entr e pre ne ur i al De ve l op me nt
1.

En tr epr en eu ria l
traits,
types
and
si g ni fi can ce;
Definitions,
c h a r a c t e r i s t i c s o f E n t r e p r e n e u r i a l t y p e s , q u a l i t i e s a n d fu n c t i o n s o f
entr ep ren eu r s, R ol e a n d i mp orta n ce o f en tr epr en eu r in eco no mi c
gr owth.

2.

Co mp eti n g th eor i es o f ent r ep r en eu r sh i p; en tr epr en eu ria l Dev el o p ment
p r o g r a m m e i n I n d i a . H i st o r y , S u p p o r t , o b j e c t i v e s , st a g e s o f
p er for ma n c e s; pla n ni n g a n d ED P o b j e cti v e s. T a rg e t gr ou p , sel e ct i on o f
centr e, pr e-tra i ni ng work.

3.

G o v t . P o l i c y t o wa r d s S S I ’ s ; E n t r e p r e n e u r i a l i n p u t ; e n t r e p r e n e u r i a l
b ehav i ou s an d en tr epr en eu ria l mo ti vat i on . N -Achi ev ement an d
m a n a g e m e n t su c c e s s , e n t r e p r e n e u r i a l su c c e s s i n r u r a l a r e a .

SM ALL B USINESS M ANAG EM ENT &
ENTREPRENE URSH I P
4. 2
1.

El e c ti ve SB M &E 4: Ne w Enter pr i se M anage me nt

En tr epr en eu r shi p a n d it s r ol e i n eco no mi c d ev el o p ment . Pr o bl ems o f
i n d u st r i a l i z a t i o n i n u n d e r d e v e l o p e d c o u n t r i e s w i t h s p e c i a l r e f e r e n c e t o
I n d i a . I n d u s t r i a l p o l i c y , R e g u l a t i o n a n d c o n t r o l o f i n d u st r i e s i n I n d i a .

References :
Catict s A Dalley; entrepreneuria l Management going all out for results
(McG ra w H il l, 1971).
Clel land.D. C and D.G. Winer ; Mot ivating Economic Ach i evement (Ne w
York1969)
Drucker, Peter , Innovatin and En trepreneurship, east- West Press (P)
Ltd., 1992.
F. M. Harblson; Entrepreneurial Organizat ion as a factor in economic
development, quarter ly journal in economics August 1952.
Gupta.C .B and Srinivasan , Entrepreneurial Deve lopment in India, Ne w
Delhi, Sultan Chand, 1997.
H i s r i c h , R o b e r t . D a n d Pe t o r s , m i c h e a l . P E n t r e p r e n e u r s h i p ; S t a r t i n g ,
developing and managing a Ne w En terprise , 3 rd ed. Ch icago, Ir win,
1995.
H o l t D a v i d . H , E n t r e p r e n e u r s h i p – N e w v e n t u r e c r e a t i o n , E n g l e wo o d
cliffs, Ne w Jersey , Prentice Hall Inc., 1992.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

31
4.

5.









I n n o v a t i o n a n d e n t r e p r e n e u r ; e s t a b l i sh i n g e n t r e p r e n e u r s s y st e m . S e a r c h
f o r b u si n e s s i d e a , s o u r c e s o f i d e a s, i d e a p r o c e s s i n g , i n p u t
r e q u i r e m e n t s;



S o u r c e s a n d c r i t e r i a o f f i n a n c i n g , fi x e d a n d w o r k i n g c a p i t a l
a s s e s s m e n t ; T e c h n i c a l a s s i st a n c e , m a r k e t i n g a s s i st a n c e , si c k n e s s o f
u n i t s a n d r e m e d i a l a s si s t a n c e ; p r e p a r a t i o n o f f e a si b i l i t y r e p o r t s a n d
lega l for mali ti es a nd d o cu men tati o n .




References :
C l i f f t o n D a v i s . S a n d Fy l i e D a v i d . E , Pr o je c t Fe a s i b i l i t y A n a l y s i s , 1 9 7 7
J o h n Wi l e y , N e w Yo r k .
Desai.A.N, Entrepreneur & Environment, 1990 Ashish, Ne w De lhi.
D r u c k e r Pe t e r , I n n o v a t i o n a n d E n t r e p r e n e u r s h i p , 1 9 8 5 , H e i n e m a n n ,
London
Jain Ra jiv, Planning a Small Scale Industry; A Guide to
Entrepreneurs, 1984, S.S . Books, Delhi.
Ku m a r . S . A , E n t r e p r e n e u r s h i p i n S m a l l I n d u s t r y , 1 9 9 0 , D i s c o v e r y , N e w
Delhi.
McC lel lan.D. C and Winter. W. G , Motivat ing Economic Achievement ,
1 9 6 9 , Fr e e P r e s s , N e w Yo r k .
Pa r e e k , U d a i a n d Ve n k a t e s w a r a R a o . T , D e v e l o p i n g E n t r e p r e n e u r s h i p –
A Handbook on Learning System s, 1978, Learning System s , De lhi.

4. 5 El e c ti ve SB M&E 7: G ove r nanc e & M anag e me nt of N onPr ofi t O r gani z ati ons (N PO s)/ NG O s’

4. 4 El ec ti ve SB M &E 6: Smal l B usi ne ss En vi r onme nt and
M anage me nt
1.

S m a l l B u si n e s s i n I n d i a n E n v i r o n m e n t – E c o n o m i c , S o c i a l , P o l i t i c a l
c u l t u r a l a n d l e g a l ; P o l i c i e s G o v e r n i n g s m a l l s c a l e u n i t s; i n d u s t r i a l
p o l i c i e s a n d st r a t e g i e s r e l a t i n g t o s m a l l s c a l e s e c t o r .

2.

T ech n ol o gi ca l Kno w-h o w a n d ap p ro pr iat e t ech n ol o g y; Q u alit y cir cl es
a n d pr o du ct iv it y a n d li nk a g e b e t we e n sma ll a n d bi g bu sin e ss.

3.

O r g a n i z a t i o n a l st r u c t u r e a n d o t h e r c h a r a c t e r i s t i c s o f s m a l l fi r m s ;
S p e c i a l p r o b l e m s i n t h e m a n a g e m e n t o f s m a l l b u si n e s s i n v a r i o u s
fu n c t i o n a l a r e a s l i k e f i n a n c e , m a r k e t i n g , p r o d u c t i o n a n d p e r s o n n e l .

4.

5.






approaches

and

potential,

Smal l Bus iness Management,
Delh i, Rupa, 1990
industry , Ne w Delhi, Vikas ,

1.

G o v e r n a n c e & M a n a g e m e n t o f N o n - P r o f i t o r g a n i z a t i o n s ( N P O s ) / N G O s;
A n I n t r o d u c t i o n & D i s c o v e r i n g t h e t h i n l i n e o f d i v i si o n .

2.

G o v e r n a n c e I s su e s: G o v e r n i n g b o d y & s t r a t e g i c m a n a g e m e n t ,
a c c o u n t a b i l i t y , t r a n s p a r e n c y , su st a i n a b i l i t y & P a r t i c i p a t i o n , N o r m s o f
Go o d G o v er nan ce, NGO /N PO Accr ed itat i o n, G en d er E mp o wer men t an d
c a p a c i t y b u i l d i n g n e e d s : A s s e s s m e n t f o r st r e n g t h e n i n g G o v e r n a n c e .

3.

M a n a g e m e n t P r a c t i c e s o f f i n a n c i a l r e s o u r c e s, h u m a n r e s o u r c e s &
ext er na l r esou r ces.

4.

P r o j e c t p l a n n i n g , d e si g n & i m p l e m e n t a t i o n .

5.

Ma cr o p er sp ecti v es o f G o v er na n ce & D ev el op men t; G o o d Go v er na n ce –
D e v e l o p m e n t a p p r o a c h e s ( D e m a n d si d e ) , s o c i a l a c c o u n t a b i l i t y ,
pa rt i ci pa ti o n & c iv i c e n ga g e m en t, co m mu n it y dr i v en d e v el o p m e nt
(CDD) a nd ent itl ement, a nd r ight ba se appr oa ches.






Si ck n e ss i n t h e sma l l -sca l e se c t or; M o d er ni za ti o n o f sma l l a n d vi lla g e
i n d u st r i e s ; T r a i n i n g p r o g r a m m e s a n d c o n su l t a n c y s e r v i c e s.
I n s t i t u t i o n a s si s t i n g e x p o r t p r o m o t i o n o f s m a l l b u si n e s s i n I n d i a ;
Ex p or t pr o mot i on cou n cil s g l oba l p er sp ect i v e o f small bu sin ess i n
s e l e c t e d c o u n t r i e s.
References :
D e s a i Va s a n t , O r g a n i z a t i o n a n d M a n a g e m e n t o f S m a l l s c a l e i n d u s t r y ,
Bombay, H imalaya, 1979.
Small Scale Industries and Entrepreneurship, Bomba y, Himalaya,
1995.

Pa p o l a . T . S , R u r a l I n d u s t r i a l i z a t i o n
Bombay, H imalaya, 1982.
P i c k l e H a l B a n d A b r a h a m jo n , R o y e e . L ,
5 t h e d . N e w Yo r k , J o h n W i l e y , 1 9 9 0 .
Schumacher.E.F, S mall is Beautiful, Ne w
Ve p a R a m . N , H o w t o s u c c e s s i n s m a l l
1984.

References :
L e a d e r s h i p i n N o n p r o f i t o r g a n i z a t i o n s – Ka t h r y n A . A g a r d - S a g e
publication
N o n p r o f i t O r g a n i z a t i o n s : T h e o r y , M a n a g e m e n t & Po l i c y – H e l m u t
K.Anheie r – Amazon
M a n a g i n g t h e N o n - Pr o f i t o r g a n i z a t i o n – J o h n Wi l e y & S o n s .
D r u c k e r . P . F (1 9 9 0 ) – N e w Yo r k : H a r p e r C o l l i n s
M a n a g i n g t h e N o n - P r o f i t o r g a n i z a t i o n : Pr a c t i c e s a n d Pr i n c i p l e s . N e w
Y o r k : H a r p e r C o l l i n s Pu b l i s h e r s .

RETAIL & SUP PLY CH AIN M ANAG EM ENT
4. 2 El ec ti ve R&SCM 4: Sale s and Logi sti c s M anage me nt
1.

S a l e s M a n a g e m e n t : O b j e c t i v e s o f sa l e s m a n a g e m e n t , P e r s o n a l s e l l i n g
p r o c e s s , D e v e l o p i n g p e r s o n a l s e l l i n g s t r a t e g i e s. O r g a n i z i n g t h e sa l e s
f o r c e -T y p e s o f sa l e s o r g a n i z a t i o n s - D e t e r m i n i n g t h e k i n d o f s a l e s f o r c e
a n d S i z e o f t h e sa l e s f o r c e . Q u a l i t i e s o f sa l e s e x e c u t i v e s.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

32
2.

M a n a g i n g t h e S a l e s F o r c e : r e c r u i t i n g , S e l e c t i n g a n d T r a i n i n g t h e sa l e s
for c e . T i me a nd t err it or y ma na g e m en t, Sa l e s t err it or i e s a n d Sa l e s
q u o t a s - C o m p e n sa t i n g sa l e s f o r c e , M o t i v a t i n g t h e sa l e s f o r c e C o n t r o l l i n g t h e sa l e s f o r c e - E v a l u a t i n g t h e sa l e s f o r c e .

3.

Retai li n g a n d W h ol esali n g: no n -st or e r etai li n g, E -ta ili n g, Di r ect
m a r k e t i n g , T e l e m a r k e t i n g , M a r k e t i n g o n t h e n e t - F u t u r e o f sa l e s
ma na g e me nt.

4.

D i st r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : D e s i g n o f d i s t r i b u t i o n
c ha nn e l, S tru ctu r e a n d Cha n n el ma na g e m e nt . Co m p o n e nt s o f l o gi sti c si n b o u n d a n d o u t b o u n d l o g i st i c s, k e y l o g i s t i c s a c t i v i t i e s v i z . , C u s t o m e r
s e r v i c e s -D e m a n d f o r e c a st i n g - I n v e n t o r y m a n a g e m e n t - M a t e r i a l h a n d l i n g C o m m u n i c a t i o n -O r d e r
processi ng,
P a c k a g i n g -T r a f f i c
and
t r a n s p o r t a t i o n - W a r e h o u s i n g a n d st o r a g e .

5.

Dev el o pi n g
L o g i st i c s
Stra t eg y :
l ogi sti cs
i n for ma t io n
sy st e m,
O r g a n i z i n g f o r e f f e c t i v e l o g i s t i c s , I m p l e m e n t i n g l o g i st i c s s t r a t e g y C o m p u t e r p a c k a g e s u s e d i n l o g i st i c s.










4. 3

Reference :
Sales Management – Dec isions , Strateg ies and Cases – R i chard R.Sti ll ,
E d wa r d W . C u n d i f f a n d N o m a n A . P . G o v a n i
P r o f e s s i o n a l S a l e s M a n a g e m e n t – R . E . A n d e r s o n , J o s e p h F. H a r , A i a n
J.Bash
Market ing Channels – Louis W. Stern, Ade l I .E R – Ansary , T. Coughlan
Fu n d a m e n t a l s o f L o g i s t i c s M a n a g e m e n t – M . L a m b e r t , J a m e s R . S t o c k ,
M. El iram
Logist ics Management – Donald J .B . and D.J. Closs
Logist ics and Supply Chain Management – Mart in Chr isto pher
Sales Management – Analysi s and Decisions Makin g – Thomas
N.Ingram
M a n a g i n g S u p p l y C h a i n – J . L . G a t t o r n a n d D . W . Wa l d i s

El e c ti ve R&SCM 5: Re tai l M anage me nt

1 . In tr o du c ti o n t o R eta il in g - Si z e, e c o n o mi c i m p or ta nc e a nd c o m p et iti v e
stru ctu r e ; C o mmon r e ta i l for ma t s;T h e r e ta il ma rk e ti n g mi x; T h e r o l e o f
th e r eta il bu y er a n d th e work o f t h e bu y i ng o ffi ce / mer cha n di se
d e p a r t m e n t ; O r g a n i sa t i o n a l st r u c t u r e s a n d t h e o r g a n i s a t i o n o f r e t a i l
buyi ng.
2 . I n v e n t o r y M a n a g e m e n t - K e y p e r f o r m a n c e r a t i o s, - m a r g i n o n r e t u r n s ,
g r o s s m a r g i n , s t o c k t u r n , f o r wa r d c o v e r , m a r k d o w n , g r o s s m a r g i n
r e t u r n o n i n v e n t o r y ( G M R O I ) ; S t o c k t a k i n g m e t h o d s, ; T h e c a u se s o f
m a r k d o w n , s t r a t e g i e s t o l i m i t m a r k d o w n s; T h e i m p l i c a t i o n s f o r
e f f e c t i v e m a n a g e m e n t o f G M R O I o n t h e fi n a n c i a l h e a l t h o f t h e
b u si n e s s ; M e r c h a n d i s e m a n a g e m e n t f o r m a x i m u m G M R O I .
3 . M e r c h a n d i si n g - P r o d u c t a s s o r t m e n t s t r a t e g i e s r e l a t e d t o r e t a i l fo r m a t ;
B r a n d i n g a n d r e t a i l e r s’ o w n b r a n d d e v e l o p m e n t ; R a n g e a s s o r t m e n t

p l a n n i n g a n d b u d g e t i n g , m o d e l s t o c k , n e v e r - o u t l i s t s, o p e n - t o - b u y ;
F o r e c a st i n g a n d m o d e l i n g t e c h n i q u e s.
4 . V i su a l M e r c h a n d i si n g - S p a c e m a n a g e m e n t , i t s i m p o r t a n c e f i n a n c i a l l y
a n d t h e d i f f e r e n t t e c h n i q u e s u s e d t o m a n a g e s p a c e ; T h e c u st o m e r
d e ci si on ma k i n g pr o c e ss a n d i t s a ffe c t o n sto r e la y ou t a n d pr o du c t;
G e n e r i c st o r e l a y o u t s a n d t h e i r a d v a n t a g e s a n d d i sa d v a n t a g e s ; D i r e c t
P r o d u c t P r o f i t ( D P P ) , AB C a n a l y s i s a n d i m p l i c a t i o n s f o r v i su a l
mer cha n di si ng .
5 . B u y i n g a n d S u p p l y i n g - K e y o p e r a t i o n a l o b j e c t i v e s : sp e e d , c o st ,
q u a l i t y , d e p e n d a b i l i t y , fl e x i b i l i t y ; S u p p l i e r s e l e c t i o n a n d e v a l u a t i o n ,
o r d e r q u a l i f i e r s a n d o r d e r w i n n e r s, c u st o m e r sa t i s fa c t i o n i n d i c e s a n d
ser v i ce l ev el a gr eement s a s a p pli ed b y r eta il er s; Pa r tn er sh i p s for
c o m p e t i t i v e a d v a n t a g e , Q u i c k R e s p o n s e ( Q R ) , E f f i c i e n t C u st o m e r
Response (E CR) a nd Vendor Ma na ged I nvent or y ( VMI ).









Reference :
R e t a i l i n g M a n a g e m e n t , 5 t h E d . M i c h a e l L e v i a n d B a r t o n A . We i t z .
I r wi n M c G r a w- H i l l , N e w Y o r k , N Y . 2 0 0 4 .
Berman and Evans, Retai l Management , Prentice Hal l 200 4
Levy and Wei tz, Re tai ling Management, Ir win 2004
D u n n e , L u s c h a n d G a b l e , R e t a i l i n g , S o u t h - We s t e r n 2 0 0 2
Davis and Ward, Managing Re tail Consumpt ion, John Wi le y & Sons
2002
R o b e r t S p e c t o r a n d Pa t r i c k D M c C a r t h y , T h e N o r d s t r o m W a y : T h e
I n s i d e S t o r y o f A m e r i c a ’ s # 1 C u s t o m e r S e r v i c e C o m p a n y , J o h n Wi l e y
& Sons, Inc . 1995
Judi Bevan, The R ise and Fall of Marks & Spencer, Prof il e Books Ltd
2001
Cases: \Sport Ober meyer Ltd ." (HBS case #695022) and \ Wal- Mar t
S t o r e s i n 2 0 0 3 " (H B S c a s e # 9 7 0 4 4 3 0 ) .

4. 4 El ec ti ve R&SCM 6: Pr omoti on & Re l ati ons hi p
M anage me nt
1.

T h e Ma rk e ti n g C o m mu n i ca t io n P ro c e ss: a M o d el o f co m mu n i ca ti o n
e f f e c t s.
Promotion
Mi x,
I nt egrat ed
Mark eti ng
C o m mu ni ca t i o n
(IM C) Stra t egy. Pr omoti on a nd I MC pla nni ng a nd S trat egy. T he
In te r na ti o na l ma rk et e n vir o n m e nt for P ro m o ti o n & I MC .

2.

A d v e r t i si n g : M e s sa g e a n d M e d i a S t r a t e g i e s: a d v e r t i si n g o b j e c t i v e s .
Cr eati v e strat eg y: T h e cr eat iv e i d ea, cr ea ti v e ex ecu t io n T acti cs.
Cr eati v e ex ecu t i on : Att ent io n a n d stru ctu r e o f Adv ert i sement s. M edia
strat egy a nd I mpl ementa ti on.

3.

P er so nal S ell in g & Sal es Mana g ement : p er so n n el S elli n g Pr o cess a nd
a p p r o a c h e s , S a l e s m a n a g e m e n t - O b j e c t i v e s, P o l i c i e s & S t r a t e g y , S a l e s
Ma nag emen t p r o cess, M ot i vati n g , C o mp en sati n g . Sa l es Bu d g et s,
Qu ota s a n d Sal es T er ri to ri es.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

33

4.

C u st o m e r R e l a t i o n s M a n a g e m e n t : m e a n i n g , d e fi n i t i o n , P r a c t i c e ,
T ech n ol o g y . Cu sto mer Li fe C y cl e, C RM P ro cess, N eg ot iati n g wit h
Key Cu st o mer s- Cal l C entr es, Cu st o mer I nt era cti o n , N eg ot iati o n a s a
P r o c e s s, T o o l s o f N e g o t i a t i o n , N e g o t i a t i o n Au d i t , A p p l i c a t i o n
pr o vi d er s a nd C R M.

5.

F oundat i ons
Cu st o mer s,
pr io rit i zi n g
Relationship






Operations Research – Hamdy Taha
Theory and Problems o f Opera tions Research – Richard B rouer
Mathemat ical Methods in Bus iness – Barnet t and Sieger
Operations Research – S .D. Sharma

B ANK ING & INSURANCE












o f C u s t o m e r C e n t r i c B u si n e s s : i n t e r n a l p r o c e s s a n d
E x t e r n a l P r o c e s s a n d C u s t o m e r s, K e y C u s t o m e r s,
Key
C u st o m e r s , C u s t o m e r
Stra t eg y
gri d.
Part ner
Ma nagement ( PR M) , T he T echnol ogy in PR M.

Reference :
Semenik, 2006, “ Promot ion and I MC ” , Thomson.
Belch, 2005, Advertis ing and Promotion , T MH.
C l o w , 2 0 0 7 , “ I n t e g r a t e d A d v e r t i s i n g , Pr o m o t i o n a n d M a r k e t i n g ” , 3 r d
Edit ion, Thomson.
Stil l, Cundif f and Govni , Sa les Management, PHI / Pearso n.
Batra, Myers and Aaker, 2005, Advertis ing Management, PHI /
Pe a r s o n .
C l o w , 2 0 0 7 , I n t e g r a t e d A d , Pr o m o t i o n a n d M a r k e t i n g C o m m u n i c a t i o n ,
3rd Edition.
Ron Hasty and James Reardon, 1997 Retai l Management, McGra w H ill
International Edition.
Pa u l G r e e n b e r g , 2 0 0 5 , C R M a t t h e S p e e d o f L i g h t , T M H
Ke n B e r n e t t , 2 0 0 5 , T h e H a n d B o o k o f Ke y C u s t o m e r R e l a t i o n s h i p
M a n a g e m e n t , Pe a r s o n e d u c a t i o n .
J a g a d i s h S e t h , A t u l Pa r i v a r t i y a r & S h a i n e s h , 2 0 0 5 , C u s t o m e r
Relat ionship Management, T MH .

4. 5 El ec ti ve R&SCM 7: O per ati ons Re se ar c h
1.

M o de l B uil d ing i n OR : li n ea r pr o gra m m i ng , F o r mu la ti o n, Gra ph i ca l
s o l u t i o n s – S i m p l e x m e t h o d – B i g - M m e t h o d , D u a l i t y a n d s e n si t i v i t y
a n a l y s i s.

2 . T r a n s p o r t a t i o n a n d As s i g n m e n t P r o b l e m : t r a v e l i n g sa l e s m e n p r o b l e m s ,
S ol vi n g t h e sequ en ci n g pr o bl ems, b ran d swit chi n g pr o b lems.

4. 2
1.

N e t wo r k A n a l y s i s : P E R T & C P M , D e t e r m i n a t i o n o f f l o a t s, T i m e - c o s t T rad e-o ff a n d Cra shi n g o f n et work s. T h eo r y o f ga mes – T wo p er so n s –
Z e r o - su m g a m e .

5 . D e c i s i o n T h e o r y : D e c i s i o n m a k i n g u n d e r r i sk a n d u n c e r t a i n t y , d e c i s i o n
t r e e s. U s e M S E x c e l s o l v e r f o r t h e a b o v e m o d e l s .
References :

Quantitat ive Techniques in Management – N.D . Vohra

Operations Research – Wagner

In for ma ti o n & co m mu n i ca t io n t e c h no l o gy a p pli ca ti o n i n Ba nk s.
Ov er v i ew o f vari ou s t ech no l o gy plat fo r ms, corr esp o n d en ce ba nk i n g.

2.

E -co mmer ce – ov erv i ew o f var iou s p orta l s i n I nd ia.

3.

O n l i n e t r a d i n g i n s e c u r i t i e s : L e g a l & T e c h n i c a l i s su e s .

4.

O u t l i n e s o f c y b e r l a w s & s y s t e m s e c u r i t y i s su e s .

5.

C u st o m e r r e l a t i o n s h i p m a n a g e m e n t .

4. 3 El ec ti ve :B&I-5: Law & Pr ac ti c e of Ins ur an c e
1.
2.
3.
4.
5.

P r i n c i p l e s o f I n su r a n c e : L i f e , m a r i n e a n d f i r e e t c .
O v e r v i e w o f i n su r a n c e i n d u st r y i n I n d i a b o t h p u b l i c & p r i v a t e s e c t o r .
L e g a l f r a m e w o r k f o r I n su r a n c e B u s i n e s s – I R D A
C r o p i n su r a n c e i n I n d i a .
New p en si on sch eme o f G oI . a nd p en sio n sch emes o f LIC & o t h er
p r i v a t e s e c t o r i n su r a n c e c o m p a n i e s.

4. 4 El ec ti ve : B &I - 6: Li fe, H e al th & Ge ne r al Ins ur anc e
1.

T y p e s o f l i f e i n su r a n c e p o l i c i e s – A n o u t l i n e o f i m p o r t a n t o f l i f e
i n su r a n c e p o l i c i e s i s su e d b y L I C & o t h e r m a j o r p r i v a t e s e c t o r l i f e
i n su r a n c e c o m p a n i e s i n I n d i a

2.

T yp es o f H eal th
i n su r a n c e e t c .

3.

T y p e s o f G e n e r a l I n su r a n c e p o l i c i e s: M a j o r t y p e s o f f i r e , p r o p e r t y , &
m o t o r v e h i c l e i n su r a n c e .

4.

I R D A g u i d e l i n e s r e l a t i n g t o l i f e i n su r a n c e p o l i c i e s .

5.

O u t l i n e s o f w o r k i n g o f p u b l i c s e c t o r g e n e r a l i n su r a n c e c o m p a n i e s .

3 . Que u ing M o de ls: d et er mi ni sti c a n d pr o ba bi li sti c mo d el s, S in g l e ser v er
a n d mu l ti p l e ser v er mo d el – I n fi nit e po pu la ti o n .
4.

El e c ti ve B &I 4: ICT Appl i c ati ons i n B anki ng

I n su r a n c e

p o li ci es.

G r oup

i n su r a n c e ,

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

med i cal

34
4. 5 El e c ti ve :B &I - 7: Ac tur i al M athe mati c s and Stati c s

GUI DEL INE S FO R P REP AR ATIO N O F M B A PRO J E CT RE PO RT S
AR R AN G E M E N T O F C H A P T E R S *

1.

Ti me v a lue o f M o ney : S i mpl e in t er est an d co mp o n ent in t er est,
c o n t i n u o u s c o m p o u n d i n g , p r e s e n t v a l u e a n d fu t u r e v a l u e , y i e l d , I R R ,
co mpu tat i on o f ca sh flo ws.

2.

Prob abil it y:
C oncept
of
pr obabil it y,
types
of
pr oba bi li ty
d i s t r i b u t i o n s, sa m p l i n g & h y p o t h e s i s t e st i n g , B a y e ’ s t h e o r e m .

3.

M o de ls: Ma rk o v C ha i n , C ha p ma n -Ko l m og o ro v equ a ti o n.

4.

T e s t s : C h i - s q u a r e t e s t , s t a n d a r d i z e d d e v i a t i o n t e s t , si g n t e s t ,
c u m u l a t i v e d e v i a t i o n t e st , g r o u p i n g o f s i g n t e s t , s e r i a l c o r r e l a t i o n t e s t .

5.

Sto ch as tic mo de ls: Ap pl i cat i on o f st o cha sti c mo d el fo r ca lcu lat in g
r i sk a n d r e t u r n , l o g n o r m a l d i s t r i b u t i o n s, B r o w n i a n m o t i o n .
Reference from elect ive 1 to 7

Fu n d a m e n t a l s o f R i s k a n d I n s u r a n c e b y E . J . Va n g h a n & T . Va n g h a n

I n t r o d u c t i o n t o B a n k i n g b y V i ja y a R a g a v a n I y e n g a r

B a n k M a n a g e m e n t b y Ko c h & S c o t t M a c h e n a l d

Fu n d a m e n t a l s o f I n t e r n a t i o n a l B a n k i n g b y R u p n a r a y a n B o s e

Introduction to R isk Management & Insurance by Mark Do rfma

Risk Management and Insurance – Perspect ive in Global e conomy
b y H . D . S k i p p e r & W . J . K wo n

Risk Management & Insurance by Harr ington N iehaus.

Stochastic processes – Sheldon M.Rod

WWW.actuar iesindia .org

WWW.actuar iesuk.org

Co v er T it l e Pa ge ( F or ma t e n cl o se d)
In n er ti tl e pag e ( Sa me a s co v er ti tl e pa g e)
C e r t i f i c a t e fr o m g u i d e a n d c h a i r m a n a n d d e c l a r a t i o n b y t h e s t u d e n t .
C e r t i f i c a t e fr o m c o m p a n y / f i r m , w h e r e t h e p r o j e c t w o r k i s c a r r i e d o u t . ( N o t
re qu i r ed i f pr oj e c t wo rk i s n ot ba se d on a c o m pa n y/ fir m) .
A c k n o wl e d g e m e n t
L i s t o f t a b l e s a n d f i g u r e s.
A b b r e v i a t i o n s/ o p e r a t i o n a l d e f i n i t i o n s u s e d .
I n t r o d u c t i o n s h o u l d i n c l u d e t h e f o l l o wi n g :
I.

P r o b l e m d e fi n i t i o n / s t a t e m e n t . T h i s w i l l c o v e r c o m p a n y
pr o fil e to o i f t h e t o pi c ch o sen p er tai n s t o a co mpa ny .
- 5 pa ges
II.
Resea r ch O b j ecti v es – n o t mo r e tha n 5 o b j ecti v es, Use KS A
mo d el .
- 1 Pa ge
III.
R e s e a r c h M e t h o d o l o g y – S t a t e t h e b a si c a n d s e c o n d a r y
r e s e a r c h d e si g n . I f i t i s a sa m p l e su r v e y e x p l a i n , sa m p l i n g
d e si g n a n d q u e st i o n n a i r e d e si g n . S o u r c e s o f d a t a – a n d
t e c h n i q u e s o f d a t a a n a l y s i s.
– 3 -4 p a g e s
IV.
Li mi ta t i on s o f t h e pr o j e ct stu d y
– 1 pa ge
.
Ch ap ter I
Liter at ure revie w
Di scu ss t h eori es, co n cept s, h yp o th eses, mo d el s et c., u nd er pi n ni n g t h e
p r o j e c t w o r k ( p r o j e c t r e p o r t i s a n a p p l i c a t i o n o f t h e o r e t i c a l k n o wl e d g e i n
a n a l y z i n g a r e a l l i f e p r o b l e m / i s su e f a c e d b y a n o r g a n i z a t i o n )
- 15 pa ges
Ch ap ter II , III & I V
Fi ndings
T hi s i s t he lo ng est sectio n o f the p ro ject rep o r t . In t h ese cha pt er s data
c o l l e c t e d wi l l b e p r e s e n t e d a n d a n a l y s e d w i t h o u t d r a wi n g a n y i n f e r e n c e .
Dep en di n g o n t h e v olu me o f data p r esent ed, t h er e cou ld b e 3 or 4 cha p ter s
in t hi s secti on.
– a t l e a st 4 0 p a g e s
Ch ap ter V
Su mmar y of F i nd ings
T hi s cha pt er wil l b e a bri ef stat ement o f a na ly si s alr ea d y stat ed in t h e
fi ndi ngs secti on.
- 3 pa ges

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

35
f l o w t a b l e , e t c . Al l fi g u r e s a n d t a b l e s s h o u l d a p p e a r e i t h e r i n t h e
sa m e p a g e o r t h e n e x t p a g e i n w h i c h t h e y a r e r e f e r r e d fi r st .
P r e f e r a b l y , a l l fi g u r e s a n d t a b l e s a r e t o b e p l a c e d e i t h e r a t t h e t o p
or t he bot t om of a given pa ge.

Ch ap ter VI
Concl usio ns and s uggest ions
– 3 pa ges
(t ota l no . o f pa g e s mu st b e a t le a st 8 0 b u t no t m o re tha n 1 5 0 )
Bi blio g r a ph y: R efer en ces lik e art i cl es, b ook s, web sit es et c., u sed i n
t h e p r o j e c t w o r k m u st b e i n c l u d e d i n t h i s s e c t i o n s t r i c t l y f o l l o wi n g t h e
c i t a t i o n st y l e ( r e f e r M L A’ s H a n d b o o k a n d o t h e r st y l e m a n u a l s )
Appendix
T h i s wi l l i n c l u d e p r i n t e d s e c o n d a r y d a t a ( o n l y i f i t i s v e r y c r i t i c a l ) a n d
a n y q u e st i o n n a i r e s u s e d f o r t h e s t u d y .



References: T h e r efer en ces sh ou l d b e nu m bere d seri al ly in th e
or d er o f t h eir o ccu rr en ce i n t he t ex t a n d t h eir nu mb er s sh ou l d b e
in d ica t ed wit hi n squ ar e b rack et s for e. g. (3 ). T h e sect i on on
re fe r en c e s sh ou l d li st t h e m in ser ia l o rd e r in t h e fol lo wi n g for ma t .



F o r t e x t b o o k s – A. V . O p p e n h e i r a a n d R . W . S c h a f e r , D i g i t a l S i g n a l
P r o c e s si n g , E n g l e w o o d , N . J . , P r e n t i c e H a l l , 3 E d i t i o n , 1 9 7 5 .



F o r p a p e r s – D a v i d I n su l a t i o n d e si g n t o c o m b a t p o l l u t i o n p r o b l e m ,
P r o c o f I E E E , P A S , V o l 7 1 , Au g 1 9 8 1 , p p 1 9 0 1 -1 9 0 7 .

F O R M AT T I N G Y O U R P R O J E C T R E P O R T
1.

Reports sho ul d be t ype d ne at ly on l y o n o ne s ide of t he p aper
w i t h 1 . 5 s p a c i n g o n a A4 si z e b o n d p a p e r ( 2 1 0 x 2 9 7 m m ) . U s e d r y
to n e Xer o x fo r pr in ti n g.
T h e m a r g i n s s h o u l d b e : L e ft – 1 . 2 5 ” , R i g h t – 1 ” , T o p a n d B o t t o m
– 0 .7 5 ” . R e fer t o st yl e ma nu a l s lik e M LA: H a nd b o o k .

2.

T he t otal n u mber o f repo rts t o be p r epa r ed i s FOUR . Only o ne
copy is to be s ubm itted to the off ice.

3.

Befo r e tak i n g th e fi n al pri nto ut t h e ap p ro va l o f t h e co n cer n ed
g u i d e ( s ) i s n e c e s sa r y a n d c o r r e c t i o n s su g g e s t e d , i f a n y m u st b e
i n c o r p o r a t e d . I f t h e d r a ft i s n o t a p p r o v e d b y t h e g u i d e , t h e g u i d e
i s not obli ged t o sign t he r eport .

4.

T h e p r o j e c t r e p o r t m u st b e p a p e r b a c k b o u n d ( sa m p l e a v a i l a b l e i n
th e li bra r y) D o n o t i n sert tra n spar en cy sh eet s i n t he r ep or t. D o n o t
use spiral bi ndi ng.

5.

T h e p r o j e c t r e p o r t m u s t c o n t a i n 8 0 -1 2 0 p a g e s. B u t n o t m o r e t h a n
1 5 0 p a g e s.

( R e f e r st y l e m a n u a l , - M L A ’ s H a n d b o o k ) .


T he re po rt sh ou l d b e ex ten si v e a nd i n clu d e d escr ip ti o n s o f wo rk
c a r r i e d o u t b y o t h e r s o n l y t o t h e b e st e x t e n t n e c e s sa r y . V e r b a t i m
re pr o du ct io n o f ma t eria l a va ila bl e el se wh er e sh ou l d b e str ic t l y
av oi d ed. W h er e sh or t ex cer pt s fr o m pu b li sh ed wo rk ar e d esir ed t o
b e i n clu d e d, t h ey sh ou l d b e wit hi n qu ota ti o n ma rk s a pp r o pria t el y
r e f e r e n c e d . E n d n o t e , F o o t n o t e s h o u l d b e p r i n t e d a s p e r st y l e
ma nu a l .



Pr o p er at tent io n i s to be p ai d no t o nl y to t he tech nic a l co nten ts
bu t also to the organ i zatio n of the report an d cl ari t y of the
e x p r e s s i o n . D u e c a r e s h o u l d b e t a k e n t o a v o i d sp e l l i n g a n d t y p i n g
e r r o r s. S p e l l c h e c k , G r a m m a r c h e c k , m u s t b e a p p l i e d . I t s h o u l d
n o t e d t h a t r e p o r t - w r i t e -u p f o r m s t h e i m p o r t a n t c o m p o n e n t i n t h e
o v eral l evalu a ti o n o f t h e p ro j ect .

Outl ay of t he Re port:


T he c h a pte r s , se c tio ns a n d s u bse c tio ns ma y b e nu m b er e d i n t h e
d e ci ma l fo r m fo r e .g . C ha p t er 2 , sec ti o n s a s 2 .1 , 2 .2 et c ., a nd
su b s e c t i o n s a s 2 . 2 . 3 , 2 . 5 . 1 e t c .



Eac h c ha pter m ust be left j us tif ied (fo n t si ze 1 6 ) . F o l lo wed b y
th e tit le o f c h ap ter cen tered (fo n t si ze 1 8 ) , sect io ns /s u bsectio n
n u m b e r s a l o n g wi t h t h e i r h e a d i n g s m u s t b e l e f t j u s t i f i e d wi t h
sectio n nu m ber a n d its he a di ng i n fo nt si ze 1 6 a nd s u bsectio n
a nd i ts he a di ng i n fo nt s i ze 1 4 . The bo d y o r the te x t o f the
repo rt s ho ul d h av e fo nt si ze 1 2 . ( Ti mes Ne w Ro m an)



T h e f i g u r e s a n d t a b l e s m u s t b e n u m b e r e d c h a p t e r wi s e f o r e . g . :
Fi g.2 .1 Bl o ck d ia gra m o f a ser ial bi nar y a dd er, T ab l e 3 .1 Pri mit i v e

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

36
C O VE R T I T L E P A G E & I N N E R T I T L E P A G E F O R M A T )

Evaluation of Mutual Fund Performance
A Case Study of Equity Funds of UTI
by
… … … …. .
I V S e me s t e r MB A
Re g. No… … … … … ..

Gu i d e
…… … …… …
Project Report submitted to the University of Mysore in partial fulfillment of the
requirements of IV Semester MBA degree examinations – 200..

B. N. Ba h a d ur In s t i t ut e of M a n a ge me n t S ci e n ce s ,
University of Mysore, Manasagangothri,
M ys or e – 5 7 0 0 0 6

( P r e p a re d b y B. N.B a h a d u r I n s ti t ut e of M a n a g e men t
S c i e n c e s. )

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

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