ROZEE.pk Top Employer Rankings 2012

REPORT

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“

If you are not a brand, you are a commodity.
- Philip Kotler

”

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CEO’S MESSAGE

The ROZEE.PK Top Employer Rankings of Pakistan 2012 study statistically measures top of mind employer brand strength. The purpose of this study is to help businesses understand their relative perception in the labor market and to celebrate those that have achieved exemplary success. Employer branding continues to take center stage on the War for Talent. Companies with the strongest employer brands are often able to acquire the brightest talent more efficiently, exhibit higher productivity, increase employee retention and even attract more customers. We are exposed to employer brand strength every day on ROZEE.PK by observing the number of candidates that apply to each job posting. With over 25,000 job applications processed each day on our platform, we have a unique vantage point. Not surprisingly, identical positions at different organizations in the same city and industry often attract a vastly different number of candidates. This is employer branding in action. A strong employer brand is not just an asset for Human Resources departments but has a direct correlation to a company’s ability to succeed in the market place. We hope this report is useful to your organization in its continued quest for excellence.

Monis Rahman Chairman & CEO

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TABLE OF CONTENTS
Executive Summary .............................................................................................................................................1 Overview ..........................................................................................................................................................1 Impact Of Employer Brand Strength .........................................................................................................1 Key Findings ..................................................................................................................................................2 Research Methodology ......................................................................................................................................3 Respondents Profile ............................................................................................................................................4 Demography ..................................................................................................................................................4 Age ............................................................................................................................................................4 Gender ......................................................................................................................................................4 Geographic Location .............................................................................................................................5 Social Structure ............................................................................................................................................6 Level of Education ..................................................................................................................................6 Working Status ........................................................................................................................................6 Type of Work ............................................................................................................................................6 ROZEE.PK Top Ten Employers 2012 ...............................................................................................................7 Top Employers by Industry ............................................................................................................................... 8 Top Employers in the Agriculture/Fertilizer/ Pesticide Industry ...........................................................8 Top Employers in the Automobile Industry ..............................................................................................8 Top Employers in the Banking Industry ....................................................................................................9 Top Employers in the Construction/Cement/ Metals Industry ..............................................................9 Top Employers in the Education/Training Industry ...............................................................................10 Top Employers in the Electronics Industry...............................................................................................10 Top Employers in the F.M.C.G. Industry .................................................................................................11 Top Employers in the Financial Services Industry.................................................................................11 Top Employers in the Information Technology Industry ......................................................................12 Top Employers in the Manufacturing Industry .......................................................................................12 Top Employers in the Media/Communications Industry ......................................................................13 Top Employers in the Mining/Oil & Gas/Petroleum Industry ...............................................................13 Top Employers in the NGO/Social Services Industry ...........................................................................14 Top Employers in the Pharmaceuticals/Clinical Research Industry ..................................................14 Top Employers in the Telecommunication/I.S.P Industry ....................................................................15 Top Employers in the Textiles/Garments Industry ................................................................................15 Top Employers in the Travel/Tourism/ Transportation Industry ...........................................................16 Segmented Top Ten Employers ......................................................................................................................17 Top Ten Employers by Genders ...............................................................................................................17 Top Ten Employers by Females .........................................................................................................17 Top Ten Employers by Males .............................................................................................................18 Top Ten Employers by Age Bracket ........................................................................................................19 Top Ten Employers by Respondents Under 30 ..............................................................................19 Top Ten Employers by Respondents Over 30 ................................................................................21 Top Ten Employers by Geographic Location ........................................................................................23 Top Ten Employers in Lahore .............................................................................................................23 Top Ten Employers in Karachi ............................................................................................................24

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Top Ten Employers in Islamabad/Rawalpindi Metropolitan Area .................................................25 Top Five Employers in Faisalabad .....................................................................................................26 Top Three Employers by Geographic Location ...............................................................................26 Top Ten Employers by Working Status ...................................................................................................27 Top Ten Employers by Full-Time Employed Respondents ............................................................27 Top Ten Employers by Full-time Student Respondents .................................................................29 Top Ten Employers by Type of Work ......................................................................................................30 Respondents Employed in a Professional or Higher Technical Work ........................................30 Respondents Employed as Manager or Senior Administrators ....................................................31 Top Five Employers by Respondents Employed as Clerical Staff ...............................................32 Top Five Employers by Respondents Employed in Sales or Services .......................................32 Top Ten Employers by Level of Education ............................................................................................33 Top Ten Employers by Respondents with a University Level Degree ....................................... 33 Top Ten Employers by Respondents with a Postgraduate Level University Degree ...............34 Top Ten Employers by University Attended ..........................................................................................37 Top Ten Employers by Employed Respondent’s Industry ..................................................................38 Telenor Pakistan .....................................................................................................................................38 Unilever Pakistan ...................................................................................................................................38 United Nations Pakistan .......................................................................................................................39 Engro Corporation Limited ...................................................................................................................39 Nestle Pakistan ......................................................................................................................................40 Mobilink GSM .........................................................................................................................................40 Pakistan Tobacco Company Ltd ........................................................................................................41 Bank Alfalah Ltd .....................................................................................................................................41 Abbott .......................................................................................................................................................42 Oil and Gas Development Company Ltd ..........................................................................................42

Respondents’ Reasons for Selection ............................................................................................................43 Reasons for Selection of Top Employers 2012 .....................................................................................43 Reasons for Selection of Top Employers by Industry ..........................................................................44 Banking ....................................................................................................................................................44 F.M.C.G. ...................................................................................................................................................45 NGO/Social Services ............................................................................................................................46 Telecommunication ................................................................................................................................46 About Rozee Research ......................................................................................................................................48 Office Locations ..........................................................................................................................................48 About YouGov ....................................................................................................................................................48

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EXECUTIVE SUMMARY OVERVIEW
ROZEE.PK Top Employer Rankings 2012 presents findings of the survey conducted by ROZEE.PK with the assistance of YouGov, a leading global opinion pollster based in UK. The purpose of the survey was to analyze the perception of Pakistan’s educated workforce regarding top employers in Pakistan. The question posed to them was:
IF YOU COULD WORK FOR ANY COMPANY IN PAKISTAN, WHICH WOULD IT BE?

A total of 9,068 respondents took the survey in the span of 16 weeks and answered their preference for the top employer in Pakistan. Respondents had to choose one employer from the list of 1,169 companies or specify an alternate choice. For this reason, a weighted analysis is presented in this research to provide a fair picture of those companies that received the highest number of votes by respondents.

IMPACT OF EMPLOYER BRAND STRENGTH
The ability of an employer to attract talent has been believed to be associated with its brand strength. For the first time in Pakistan, ROZEE.PK carried out empirical research to analyze whether this theory holds true in case of Pakistan’s labor market. The applications received per job posting by employers in a respective functional area were measured against their employer brand ranks as per the ROZEE.PK Top Employer Rankings 2012 survey findings. The results revealed that a top preferred employer that posts a job in a functional area receives considerably more applications per job posting than an unbranded employer that posts a job in the same functional area.

Employer Brand Strength vs.Ability to Attract Talent

960.3

Number of Applicants Attracted

281.8 138.0 43.0 Weak Employer Brand Top 100 Top 25 Top 10

The employer that appears in the top ten ranks of the ROZEE.PK Top Employer Rankings 2012 receives on average more than 20 times applications per job posting. This rate is fairly consistent across identical jobs being posted in a functional area by different employers of varying employer brand strengths. The applicant ratio (applications received per job) declines as we move down the ranks. Indeed, such is the power of a highly branded employer that it is able to attract the most talent from the pool of job-seekers in the market. However, those employers that appear further down in the ranks receive substantially less applications because of their low employer brand awareness.

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KEY FINDINGS
ƒƒ The top three highest ranked employers belong to the NGO/Social Services, Fast Moving Consumer Goods (FMCG), and Telecommunication sectors. These top three employers attracted almost 50% of the total votes given to the ROZEE.PK Top Ten Employers 2012. ƒƒ The FMCG sector had the highest popularity amongst respondents as four employers from this industry make the ROZEE.PK Top Ten Employers 2012 list. ƒƒ Student respondents have a higher inclination towards preferring employers in the FMCG sector than employed respondents. ƒƒ The top ranked employer in the NGO / Social Services industry attracted 77% of the total votes given to the top three employers in NGO / Social Services category. ƒƒ Despite the wide distribution of respondents hailing from different cities, age groups, genders and professions, all disproportionately converge on selecting the ROZEE.PK Top Ten Employers 2012. ƒƒ There is a noticeably high correlation between the respondents’ cities to their choice of Top Employers by Geographic Location; the top employer in each of the four major cities is also based in that city. ƒƒ Females with a postgraduate level university degree are significantly more inclined to choose a bank as a top employer than their male counterparts; no bank makes the Top Five Employers by Males list or Females with a Graduate University Degree list. ƒƒ 63% of the Top 30 Universities represented by respondents selected the top two overall ranked employers as their most preferred employers. This indicates a high degree of preference for the overall leading two employers by university graduates. ƒƒ Corporate Social Responsibility receives the least amount of overall votes by respondents as the reason for choosing their preferred employer. ƒƒ Of the respondents who prefer employers in the NGO / Social Services sector, a noticeably higher percentage select Corporate Social Responsibility as their top reason for selection as compared to respondents from other sectors. ƒƒ Demographics of respondents broadly represent the educated workforce of Pakistan. ƒƒ 68% of respondents hail from the four major cities of Pakistan: Lahore, Karachi, Islamabad-Rawalpindi Metropolitan Area and Faisalabad. ƒƒ 88% of respondents were males whereas 12% female respondents took the survey. ƒƒ 42% respondents fall between the age group of 25-29, 24% belonged to the age group of 18-24, while 34% belonged to the age bracket beyond 30. ƒƒ 72% of the respondents are full time employees. ƒƒ 92% of the employed respondents have a Bachelors or higher level university degree, whereas 52% of them held a Masters or higher university level degree. ƒƒ 39% of the employed respondents were employed in professional or higher technical work, whereas 38% were employed as managers or senior administrators.

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RESEARCH METHODOLOGY
With the assistance of YouGov, a leading global opinion pollster, an online survey was conducted to gauge consumer preference regarding the employers of Pakistan. The questionnaire was answered by registered users of ROZEE.PK via an e-mail invitation, and it comprised of a total of twenty three questions. The questions were all directed to acquire an accurate picture of the demographics of the respondents, their preference regarding the employers as well as the motive behind their preference. The survey was initiated on November 2, 2011 and continued until February 22, 2012 and a total of 9,068 people responded. For data integrity and consistency, a +/-2% margin of error is placed on the entire sample. A diverse host of statistical software was employed to gain maximum reliability that included SPSS, Tableau, Microsoft Excel and proprietary software of YouGov and ROZEE.PK. Each of the top employer rankings presented are weighted* according to the highest number of votes received within a respective category or sub-category. The analysis has been divided into the following broad categories to better understand the preference of respondents for top employers according to their: ƒƒ Demographics (age, gender, geographic location) ƒƒ Social Structure (level of education, working status, type of work, university attended, industry of operation) ƒƒ Industry of operation ƒƒ Reasons that contributed to the respondents’ selection of their preferred top employers We note that the survey sample cannot be categorically identified as being representative of the complete ROZEE.PK job-seeker database or complete educated workforce population. However, as the survey sample size is large and broadly representative of the overall target workforce demographics, this factor should not significantly bias the findings stated in this report. That is to say, the findings are not being generalized beyond the demographic and psychographic profile captured by this online survey. We also note that this report does not present an exhaustive analysis. We have been selective so as to highlight results of interest to a general audience. Rozee Research is well positioned to service commercial requests for more advanced analysis of the existing data-set, or to conduct fresh surveys using the existing membership database.

* For each analysis estimated in this report, the votes of respondents are weighted so they reflect a true standing of an employer within a category with respect to the other employers shown in the same list. For certain categories, a top three or a top five analysis is computed where the base was too low to incorporate more employers.

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RESPONDENTS PROFILE
Below is a demographic profile of the respondents that has been characterized by age, gender, geographic location, education level, work status and type of work.

DEMOGRAPHY
AGE
A large majority of respondents (42% of the total sample) belong to the age group of 25-29, clearly reflecting the demography of users who visit ROZEE.PK to search for jobs, and broadly represents the professional workforce.

15%
ts re sponde n 76% of the e g a e to th b e lo n g e d ve 25. bracket abo

19%

42%

24%

18-24

25-29

30-34

35 and over

GENDER
A diverse sample of audience responded to the survey with 88% males taking the lead.

12%

88%
Male Female

4

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GEOGRAPHIC LOCATION
While respondents represented more than 193 cities, 68% hail from Karachi, Lahore, Islamabad-Rawalpindi Metropolitan Area and Faisalabad. Amongst the four major metropolitan areas, 29% of the respondents are from Karachi, 24% from Lahore, 11% from Islamabad-Rawalpindi Metropolitan Area and 3% from Faisalabad.

11%

24% 3%

29%

Respondents represented more than 193 cities with 68% hailing from Karachi, L a h o r e, I s l a m a b a d Rawalpindi and Faisalabad

Faisalabad Lahore Islamabad-Rawalpindi Metropolitan Area Karachi

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SOCIAL STRUCTURE
EDUCATION LEVEL
A majority of the working-class population (92%) holds a Bachelors or higher level university degree. 52% of the employed respondents held Masters or higher level university degree.

92%

Bachelors Or Higher University Level Degree

Or Higher 52% Masters University Level Degree

92% of all the emp loye d resp ond ents had at least obtained a bachelors degree.

8% Less Than University

WORKING STATUS
Of those who took the survey, 72% belong to the class of full-time employed professionals while the rest are students, employed part-time or not currently working.

17% Not Working 7% Full Time Student 5% Working Part Time 72% Working Full Time

Of tho se who too k the sur vey, 77% bel ong to the clas s of em plo yed profes sion als whi le the rest are eith er stu dents or unemployed.

TYPE OF WORK
Of the employed respondents, 39% are involved in Professional or Higher Technical Work followed by 38% of those who work as a Manager or Senior Administrator.

38% 6% 6% 39% 12%

Manager or Senior Administrator Sales or Services

Clerical Other Position

Professional or Higher Technical Work

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ROZEE.PK TOP TEN EMPLOYERS 2012

Telenor Pakistan

1

16.72%

Unilever Pakistan Ltd

2 3 4

16.49% 14.49% 13.89% 10.49% 9.66% 4.98% 4.79% 4.26% 4.23%

United Nations Pakistan

Engro Corporation Ltd

Nestle Pakistan

5

Mobilink GSM

6 7 8

Pakistan Tobacco Company Ltd

Bank Alfalah Ltd

Abbott

9 10

Oil & Gas Development Company

Telenor Pakistan is voted to be the top employer out of the total sample of 1,169 employers. Making the ROZEE.PK Top Ten Employers 2012 list were four FMCG giants: runner-up Unilever Pakistan, Engro Corporation Limited, Nestle Pakistan and Pakistan Tobacco Company Ltd. Only one organization each from the NGO / Social Service sector, Banking sector, Oil & Gas sector and Pharmaceuticals sector respectively makes it to the top ten list, clearly reflecting the preference of Pakistan’s educated workforce towards the FMCG and Telecommunication sectors.

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TOP EMPLOYERS BY INDUSTRY
In this section a weighted top three employer analysis for each industry is computed based on the preference of respondents for their preferred employer. The results are weighted to show a relative comparison between the top three companies listed.

TOP EMPLOYERS IN THE AGRICULTURE/FERTILIZER/PESTICIDE INDUSTRY
In the Agriculture/Fertilizer sector, Engro Corporation Limited took a weighted share of 77% among the rest of its contenders.

100 80 60 40 20 0 77.33% Engro Corporation Ltd Fauji Fertilizer Company Ltd

1 2 3 4
15.05% 4.76% 2.86%

Fatima Group Dawood Hercules

The pop ular ity of Eng ro Cor por atio n Lim ited in the Agr icul ture Ind ust ry far supersedes that of the others in the list by taking 77% weighted share in this categor y.

TOP EMPLOYERS IN THE AUTOMOBILE INDUSTRY
In the Automobile industry, Atlas Honda takes up a massive share of weighted votes with 66% respondents voting for it as their preferred employer. Indus Motor Company Ltd is rated 2nd in the rank for Top Employers in Automobile Industry.
100 80 60 40 20 0 66.45% Atlas Honda

1 2 3
23.87% 9.68%

Indus Motor Company Ltd Pak Suzuki Motor Company Ltd

ile Industry, In the Automob kes the ‘top Atlas Honda ta r with 66% employer’ hono share.

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TOP EMPLOYERS IN THE BANKING INDUSTRY
In the Banking Industry, a weighted 44% of respondents consider Bank Alfalah to be the better employer than its other contenders in the industry. MCB follows with 28.13% respondents’ weighted votes; Habib Bank follows close behind with 27.78% of weighted votes. Other notable names, which, although obtained significant number of votes, are unable to reach the top three spot: Allied Bank, Meezan Bank Ltd and United Bank Ltd.

100 80 60 40 20 0

44.10%

1
Bank Alfalah Ltd

2 3

28.13% MCB Bank Ltd 27.78% Habib Bank Ltd

Wit h a wei ght ed 44% respondents’ votes, Bank Alfalah not only is the top vot ed em plo yer in the Ban king Ind ustry but is the only bank that appears in the ROZEE.PK Top Ten Employers 2012 list.

TOP EMPLOYERS IN THE CONSTRUCTION/CEMENT/METALS INDUSTRY
Descon Engineering Ltd is voted to be the Top Employer in the Construction Industry seizing this spot with 67% of weighted votes. Nespak follows with 27%.

100 80 60 40 20 0 66.67% Descon Engineering Ltd Nespak 26.83% 6.50% Attock Cement of Pakistan

1 2 3

weighted of 67% res pon den ts vot ed for Des con Eng inee ring Ltd as their preferred employer am ong the thre e in the categor y.

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TOP EMPLOYERS IN THE EDUCATION/TRAINING INDUSTRY
In the Education/Training industry, a hefty weighted percentage of 52% respondents vote for Beaconhouse School System to be their top preferred employer. Lahore University of Management Sciences takes the second place with almost half the weighted votes (29%) received by Beaconhouse, and Institute of Business Administration receives 19% votes.

100 80 52.08% 60 40 20 0

1
29.17% 18.75%

Beaconhouse School System LUMS-Lahore University of Management Sciences IBA - Institute of Business Administration

2 3

In the Education and Training Ind ust ry, Bea con hou se School System reigns with 52% votes.

TOP EMPLOYERS IN THE ELECTRONICS INDUSTRY
Siemens Pakistan sweeps up 63.6% of the respondents weighted votes to stand as the Top Employer in the Electronics Industry. Ericsson Pakistan Ltd appears at the 2nd place with 28.4% weighted votes.

100 80 60 40 20 0 63.6%

1
28.4%

Siemens Pakistan Ericsson Pakistan Ltd Samsung Engineering

2 3

8.0%

Sie me ns Pak ista n take s lead in the Ele ctro nics Ind ustr y with mo re tha n 50% weighted respondents’ vote s claiming it as the ir preferred employer.

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TOP EMPLOYERS IN THE F.M.C.G. INDUSTRY
F.M.C.G. giant Unilever Pakistan Ltd (40%) is rated as the top employer in its respective industry of operation with Engro Corporation Ltd following close behind with 34% weighted votes. Nestle Pakistan sweeps 26% of respondents’ weighted votes; Procter & Gamble Pakistan and Pakistan Tobacco Company Ltd do not make this list, although they also obtained significant votes.

100 80 60 40 40.33%

1
33.97% Unilever Pakistan Ltd. Engro Corporation Ltd 25.69% Nestle Pakistan

2
20 0

3

Uni leve r Pak ista n top s with 40% res pon den ts’ we igh ted vot es as a preferred employer in the F.M.C.G. sector.

TOP EMPLOYERS IN THE FINANCIAL SERVICES INDUSTRY
SNL Pakistan takes the lead in the Financial Services industry with weighted 59.38% respondents voting it to be the top employer amongst its other four competitors. Pak-China Investment Company Ltd takes up the second position with 13% weighted votes, followed by Pak-Oman Investment Company Ltd, Jahangir Siddiqui and Atlas Asset Management who tie for the 3rd position with 9% weighted respondents voting them as their preferred employer.

100 SNL Pakistan 80 60 40 20 0

1

59.38%

Pak China Investment Company Ltd Pak-Oman Investment Company Ltd

2 3 3 3

12.50% 9.38% 9.38% 9.38%

Jahangir Siddiqui Atlas Asset Management

S N L Pa k i s t a n l e ad s with 59% res pon den ts’ wei ght ed vot es in the Financial Ser vices Industry.

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TOP EMPLOYERS IN THE INFORMATION TECHNOLOGY INDUSTRY
Microsoft leads with 33% weighted votes in the Information Technology sector. Following closely are AbacusConsulting and Netsol Technologies Ltd with approximately 30% and 31% weighted votes respectively. Other notable names that received significant votes are Teradata Pakiatan and 3D Cellular.

100 80 60 40

38.26%

1
Microsoft

31.54%

2
20 0

NetSol Technologies Ltd

3

30.20%

AbacusConsulting

Microsof t captures a we igh ted 33% of respondents’ preference in the Information Technology Industry.

TOP EMPLOYERS IN THE MANUFACTURING INDUSTRY
In the Manufacturing Industry, ICI Pakistan takes up a significant share (64%) of weighted respondent votes thus snagging top preferred employer slot. Dawlance Group of Companies reserves the second spot for itself with 23% while Service Industries Ltd and Millat Tractors tie for the third top employer rank with weighted 6% votes.

100 80 60 40 20 0 64.22% ICI Pakistan Dawlance Group of Companies Services Industries Ltd

1 2 3 3
22.94% 6.42% 6.42%

Millat Tractors

In the Ma nuf act urin g Ind ust ry, ICI Pak ista n is the lead ing em ployer with 64% res pon dents’ weighted votes.

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TOP EMPLOYERS IN THE MEDIA/COMMUNICATIONS INDUSTRY
Geo TV Network is preferred as the Top Employer in the Media/Communications Industry with weighted 38% votes. ARY Digital/News follows behind with weighted 35% votes and Aaj News with weighted 27% votes. Express Media Group and Dawn Media Group receive a significant number of votes following behind the top three.

100 80 60 40 38.23%

1
Geo Tv Network 34.52% Ary Digital/ News 27.25% Aaj News

2
20 0

3

Geo TV Net wor k takes up 38% of respondents’ wei ght ed vot es to be rate d as top pre ferr ed em ployer in the Me dia / Communications Industry.

TOP EMPLOYERS IN THE MINING/OIL & GAS/PETROLEUM INDUSTRY
Oil & Gas Development Company is voted as the top preferred employer in the Mining/Oil & Gas/Petroleum sector. Shell Pakistan and Pakistan State Oil vie for the second preferred employer in the industry with Shell Pakistan taking the lead with less than 1% difference.

100 80 60 40 47.67%

1 2
26.36%

Oil & Gas Development Company Shell Pakistan Pakistan State Oil

20 0

3

25.97%

Weighted 48% respondents cho ose OG DCL as the ir pre ferr ed em plo yer in the Min ing /Oi l & Gas / Petroleum Industry.

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TOP EMPLOYERS IN THE NGO/SOCIAL SERVICES INDUSTRY
United Nations is strongly voted as the top preferred employer in the NGO / Social Services sector. Aga Khan Foundation is voted by 18% of the weighted respondents while a weighted 5% vote for Save the Children.

100 80 60 40 20 0 77.33%

United Nations Pakistan Aga Khan Foundation (Pakistan)

1 2 3
17.92% 4.75%

Save the Children

Uni ted Nat ion cap ture s a ma s si ve s ha re of respondents’ prefere nce for employers in the NGO/ Soc ial Ser vice s Industr y with weighted 77% votes.

TOP EMPLOYERS IN THE PHARMACEUTICALS/CLINICAL RESEARCH INDUSTRY
Abbott takes up the number one spot within the category for the Top Employer in the Pharmaceuticals/Clinical Research Industry, and also appears in the ROZEE.PK Top Ten Employers 2012 list. GlaxoSmithKline Pakistan Ltd is voted second in the ranking while Getz Pharma Ltd takes up the third spot.

100 80 60 40 20 0 61.27%

1
31.86%

Abbott GlaxoSmithKline Pakistan Ltd

2 3

Getz Pharma Ltd

6.86%

Abb ott reig ns with 61% respondents’ weighted votes in Pharmaceutical Industry.

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TOP EMPLOYERS IN THE TELECOMMUNICATION/I.S.P INDUSTRY
Telenor Pakistan, takes up the number one with more than half of the weighted votes given to the top three employers in this category. Mobilink follows behind with 33% weighted votes and Ufone becomes the third top employer as preferred by respondents. Other notable names who despite obtaining significant respondents votes do not appear in the the top three list are PTCL, Warid Telecom, Wateen Telecom and Wi-Tribe Pakistan Ltd.

100 80 56.79% 60 40 20 0

1
32.75%

Telenor Pakistan Mobilink GSM Ufone GSM 10.45%

2 3

Tele nor Pak ista n take s up 57% weighted votes to lead as a pre ferr ed em plo yer in the Tele com mu nication Industry followed by Mobilink GSM with 33% respondents’ weighted votes.

TOP EMPLOYERS IN THE TEXTILES/GARMENTS INDUSTRY
Nishat Mills Ltd reigns as the top employer in the Textile/Garments industry. Interloop Ltd being the top preferred employer in Faisalabad faces a close competition here with Gul Ahmed and leads with just a 2% difference.

100 80 60 40 20 0 39.24%

1
31.65% Nishat Mills Ltd Interloop Ltd 29.11% Gul Ahmed

2 3

N i s h a t M i l l s Ltd i s preferred by weighted 39% respondents making it the lead ing em ployer in the Tex tiles/Garment Industry.

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TOP EMPLOYERS IN THE TRAVEL/TOURISM/TRANSPORTATION INDUSTRY
Pakistan International Airlines receives the most votes in this category followed closely by Airblue.

100 80 60 40 20 0

50.68%

1
41.22%

Pakistan International Airlines Airblue Hashwani Hotels Ltd

2 3
8.11%

l Airlines rnationa te In n ta us as Pakis v ic to r io t u o s e r by come e m p lo y d e r r ents. a p r e fe e s pond r % 0 5 d weighte

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SEGMENTED TOP TEN EMPLOYERS
To better understand the preference of employers for each demographic classification (age, gender, type of work, level of education, employment status), a top ranking analysis is presented below. The number of rankings in each list are based upon the number of associated responses to ensure statistical integrity of the findings.

TOP TEN EMPLOYERS BY GENDERS TOP TEN EMPLOYERS BY FEMALES
Of the 12% females who took the survey, about 21% have voted for United Nations Pakistan to be the top employer amongst nine others selected. A total of four FMCGs are listed under the top ten employer banner by females. Females were more inclined than their male counterparts towards the NGO/Social Services sector with the inclusion of both the UN and Aga Khan Foundation.

high show a Females in the rs r employe preference fo ctor by l Services se NGO/Socia ns as nited Natio voting for U ployer. referred em p t s o m ir e th

United Nations Pakistan
Unilever Pakistan Ltd

1

19.28% 17.99% 12.60% 10.28% 6.94% 6.43% 5.66% 5.66% 4.11% 3.86% 3.60% 3.60%

2 3

Telenor Pakistan

Nestle Pakistan

4

Mobilink GSM Bank Alfalah Ltd

5

6 7

Aga Khan Foundation (Pakistan)

Engro Corporation Ltd

7 8

Procter & Gamble Pakistan
Habib Bank Ltd

9

MCB Bank Ltd

10 10

Faysal Bank

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TOP TEN EMPLOYERS BY MALES
88% males responded to the survey, and of these about 17% have voted for Telenor to be their top preferred employer in Pakistan, followed by Unilever Pakistan that acquires approximately 16% votes from the male respondents. Although a similar trend of preferences is visible in both classifications, Pakistan Tobacco Company Ltd, Oil and Gas Development Ltd Company and Abbott are voted to appear in the Top Ten Employers by Males list only, whereas, Aga Khan Foundation, Procter & Gamble and Habib Bank Ltd appear in the Top Ten Employers by Females list only. Also noteworthy is that four banks were ranked as the top employers by females, whereas as only one was selected by males.

Telenor Pakistan

1

16.98% 15.82% 14.91%

Unilever Pakistan Ltd

2

Engro Corporation Ltd

3

United Nations Pakistan

4

13.32% 10.26% 9.87% 5.56% 4.57% 4.40% 4.31%
nded t respo ity a h t s r ale d majo 88% m eighte Of the w for a e y enc ur ve r s e f e e h r t to ir p ls t h e n. reve a ta r Pakis Teleno

Nestle Pakistan

5

Mobilink GSM

6

Pakistan Tobacco Company Ltd

7

Oil & Gas Development Company

8

Bank Alfalah Ltd

9

Abbott

10

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TOP TEN EMPLOYERS BY AGE BRACKET TOP TEN EMPLOYERS BY RESPONDENTS UNDER 30
Unilever Pakistan Ltd

1

18.57% 16.32% 13.31%

Telenor Pakistan

2

Engro Corporation Ltd

3

United Nations Pakistan

4

12.24% 10.88% 8.99% 5.50% 4.85% 4.79% 4.55%

Nestle Pakistan

5

Mobilink GSM

6

Bank Alfalah Ltd

7

Procter & Gamble Pakistan

8

Abbott

9

Oil & Gas Development Company

10

in shif t s u o i v ye r n ob mplo : e a s p ’ o e sition fo r t Ther nce ic tran e of e h r p e a f r ag pre mog e r th e he de td with t dents und akistan L P n r o e p e of ev Re s r Unil ver the ag o f e t heir 30 vo s those o s as t n io t a a e ited N whe r fe r U n e r p 30 yer. mplo top e

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TOP FIVE EMPLOYERS BY FEMALE RESPONDENTS UNDER 30
Unilever Pakistan Ltd United Nations Pakistan Telenor Pakistan Nestle Pakistan Mobilink GSM
1 2 3 4 5

30.61% 22.45% 20.41% 15.82% 10.71% 10% 20% % votes 30%

0%

40%

TOP FIVE EMPLOYERS BY MALE RESPONDENTS UNDER 30
Unilever Pakistan Ltd
1 2 3 4 5

24.98% 23.21% 20.75% 16.03% 15.04% 10% 20% % votes 30%

Telenor Pakistan
Engro Corporation Ltd

United Nations Pakistan Nestle Pakistan

0%

40%

No banks make the Top Five Employers by Male or Female Respondents under 30 lists. Clearly the preference of male respondents under the age of 30 towards the FMCG sector is strong as three employers from the respective industry make the Top Five Employers by Male Respondents under 30. On the other hand, female respondents under the age of 30 seem more inclined towards working in the Telecommunication sector as they rank Telenor Pakistan and Mobilink GSM in their top five employers list.

20

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TOP TEN EMPLOYERS BY RESPONDENTS OVER 30
A prominent switch is visible in the preference of respondents under 30 with that of respondents over 30. While the former votes for Unilever Pakistan to be the top employer in Pakistan, and chooses Telenor Pakistan second in the rank, the latter (respondents over 30) votes for United Nations Pakistan as the top employer in Pakistan. Only one bank makes both the list of Top Ten Employers by Age Bracket: Bank Alfalah ranks number 7 on the Top Ten Employers by Respondents Under 30 and on number 10 on the Top Ten Employers by Respondents Over 30.
t is r s lis . p loye s m r e go ie fe r re d both cate e r p n e ts r The ilar fo e r e s p o n d ed im s l it quite k Un fe m a v e r, 0 ra n e yer 3 w lo f p o o H d em age e r e r h e f t a r ts re ove r nterp their p u s o a c s le Nation ir ma n. s th e a e akista r P e r o wh n e Tele c ho os

United Nations Pakistan

1

16.64% 15.70% 13.44%

Telenor Pakistan

2

Engro Corporation Ltd

3

Unilever Pakistan Ltd

4

11.56% 9.77% 8.83% 5.64% 5.55% 3.29% 3.20% 3.20% 3.20%

Mobilink GSM

5

Nestle Pakistan

6

Pakistan Tobacco Company Ltd

7

Aga Khan Foundation (Pakistan)

8

Oil & Gas Development Company

9

Bank Alfalah Ltd

10

CocaCola Beverages Pakistan Ltd

10

Shell Pakistan

10

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TOP FIVE EMPLOYERS BY FEMALE RESPONDENTS OVER 30
United Nations Pakistan
Unilever Pakistan Ltd

1 2 3 3 3 4 5
0% 12.20% 10.98% 10.98% 10.98% 9.76% 7.32% 10% 20% % votes 30%

37.80%

Telenor Pakistan Nestle Pakistan Aga Khan Foundation (Pakistan)

Engro Corporation Ltd
Mobilink GSM

40%

TOP FIVE EMPLOYERS BY MALE RESPONDENTS OVER 30

Telenor Pakistan United Nations Pakistan

1 2 3 4 5
0% 10%

24.31% 22.46% 20.77% 17.83% 15.08% 20% % votes 30%

Engro Corporation Ltd
Unilever Pakistan Ltd

Mobilink GSM

40%

Yet again no banks make the list for Top Five Employers by Male or Female respondents over 30. Females over the age of 30 are more inclined towards working in the NGO/Social Services sector as both United Nations and Aga Khan Foundation (Pakistan) appear in their list of top five employers.

22

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TOP TEN EMPLOYERS BY GEOGRAPHIC LOCATION
There is a clear disparity in the preference for top employers by the four major cities of Pakistan. Respondents from Karachi vote for Unilever Pakistan Ltd as the top employer of Pakistan, whereas respondents from Lahore are of the view that Nestle Pakistan makes a better employer amongst the rest. It comes as no surprise that respondents from Islamabad/ Rawalpindi (31%) vote for Telenor Pakistan as their preferred top employer and respondents from Faisalabad (16%) vote for Interloop Ltd as these respective employers are also based in these cities. Interesting point to note here is how Unilever Pakistan Ltd and Telenor Pakistan appear in the top five employers in each four chosen cities.

e co rre latio n Th ere’s a vi si bl lo ca tio n of be tw ee n th e e preference company and th top employer of respondent for location. in that respective

TOP TEN EMPLOYERS IN LAHORE
Nestle Pakistan

1

22.33% 17.56% 11.94%

Telenor Pakistan

2

Unilever Pakistan Ltd

3

Mobilink GSM

4

10.25% 10.11% 6.32% 5.90% 5.62% 5.20% 4.78%

Engro Corporation Ltd

5

Bank Alfalah Ltd

6

United Nations Pakistan

7

Descon Engineering Limited

8

Atlas Honda

9

ICI Pakistan

10

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TOP TEN EMPLOYERS IN KARACHI

Unilever Pakistan Ltd

1

28.76% 21.12% 8.50%

Engro Corporation Ltd

2

Abbott

3

Procter & Gamble Pakistan

4

7.65% 6.55% 5.22% 5.10% 4.37% 4.37% 4.25% 4.13%

Telenor Pakistan

5

United Nations Pakistan

6

Pakistan State Oil

7

Siemens Pakistan

8

Shell Pakistan

8

Mobilink GSM Pakistan International Airlines (PIA)

9

10

24

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TOP TEN EMPLOYERS IN ISLAMABAD/RAWALPINDI METROPOLITAN AREA

Telenor Pakistan

1

27.78% 18.60% 10.63%

United Nations Pakistan

2

Mobilink GSM

3

Pakistan Tobacco Company Ltd

4

6.52% 6.52% 5.31% 4.35%

Oil & Gas Development Company

4

Unilever Pakistan Ltd

5

Engro Corporation Ltd

6

Schlumberger

7

3.86% 3.62% 3.62% 3.38%

Ufone GSM

8

Fauji Fertilizer Company Ltd

8

Nestle Pakistan

9

4 IT

10

2.90% 2.90%

Pakistan Telecommunication Company Ltd

10

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TOP FIVE EMPLOYERS IN FAISALABAD
Interloop Ltd

1 2 3 4 4 4 4 5 5
0% 6.98% 6.98% 10% % votes 13.95% 12.79% 10.47% 10.47% 10.47% 10.47%

17.44%

Engro Corporation Ltd
Unilever Pakistan Ltd United Nations Pakistan Telenor Pakistan Mobilink GSM Allied Bank Ltd Nestle Pakistan MCB Bank Ltd

20%

TOP THREE EMPLOYERS BY GEOGRAPHIC LOCATION

Telenor United Nations Mobilink GSM Nestle Telenor Unilever Pakistan Ltd Interloop Limited Engro Corporation Ltd Unilever Pakistan Ltd

Unilever Pakistan Ltd Engro Corporation Ltd Abbott

Interloop reigns in Faisalabad as the top employer followed by Engro Corporation Ltd and Unilever Pakistan. It is commendable to see Unilever appearing in the top three employers list in three major cities of Pakistan. It is considered the top employer in Karachi, whereas it is ranked third in Lahore and Faisalabad. Telecommunication giants, Telenor Pakistan and Mobilink, as well as United Nations are top three preferred employers in Islamabad.

26

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TOP TEN EMPLOYERS BY WORKING STATUS
A comparison of the preference of respondents according their current employment status is presented below. In addition to this, a detailed study is carried to capture the preference of genders by their employment status.

TOP TEN EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS
Full time employed professionals contribute to the highest amount of votes from the group of working respondents, which is reflected in the fact that a majority chose Telenor Pakistan, hence rating it as the overall Top Employer of Pakistan 2012. Unilever Pakistan Ltd appears as a runner-up whereas another FMCG giant, Engro takes third position from the top.
a m p le e e n ti re s th f o % 2 7 loyed full time emp e th to s g n lo be w hy a ts, which is responden rences ern of prefe similar patt s in the here as wa is revealed yers p Ten Emplo o T K .P E E Z RO 2012 list.

Telenor Pakistan

1

17.50% 16.57% 14.66%

Unilever Pakistan Ltd

2

Engro Corporation Ltd

3

United Nations Pakistan

4

14.12% 10.00% 9.85% 5.20%

Mobilink GSM

5

Nestle Pakistan

6

Pakistan Tobacco Company Ltd

7

Bank Alfalah Ltd

8

4.36% 3.92% 3.82%

Oil & Gas Development Company

9

Procter & Gamble Pakistan

10

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TOP FIVE EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS-MALES
Telenor Pakistan Unilever Pakistan Ltd Engro Corporation Ltd United Nations Pakistan Mobilink GSM

1 2 3 4 5
0% 5% 10% 14.05% 15% % votes 20%

24.38% 22.13% 21.25% 18.20%

25%

30%

le o y e d fe m a 25% e m p l d vote for Unite respondents r 24% vote fo N ations w hile r ei th as tan Ltd Telenor Pakis ployer. preferred em

TOP FIVE EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS-FEMALES
United Nations Pakistan Unilever Pakistan Ltd Telenor Pakistan Nestle Pakistan Bank Alfalah Ltd Mobilink GSM

1 2 3 4 5 5
0% 5% 8.60% 8.60% 10% 15% % votes 20% 14.52%
18.28%

25.81% 24.19%

25%

30%

28

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TOP TEN EMPLOYERS BY FULL-TIME STUDENT RESPONDENTS
On the other hand, fulltime students rate Unilever Pakistan as top employer, with perception towards Telenor dropping to the sixth position (with 7.77% votes).

Unilever Pakistan Ltd

1

14.51% 11.92% 10.88%

United Nations Pakistan

2

Nestle Pakistan

3

Engro Corporation Ltd

4

9.84% 8.29% 7.77% 7.25%

360 Training (Softech Coporation Pvt Ltd) Telenor Pakistan

5

6

Abbott

7

Ufone GSM

7

7.25% 6.22% 5.70% 5.18%

Aaj News

8

Atlas Honda

9

Procter & Gamble Pakistan

10

Faysal Bank

10

5.18% 5.46%
15% full time students pick Uni leve r Pak ista n as the ir pre ferr ed em plo yer ; onl y one ban k ma kes Top Ten Em plo yer s by Ful l-tim e Student Respondents list.

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TOP TEN EMPLOYERS BY TYPE OF WORK
The analysis presented below shows the top ten preferred employers list for respondents who are employed in Professional or Higher Technical Work as well as those employed as Managers or Senior Administrators. For data consistency, a top five employers’ analysis is presented for employed respondents in Clerical and Sales or Services positions.

TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED IN PROFESSIONAL OR HIGHER TECHNICAL WORK
Telenor Pakistan

1

16.75% 15.85% 14.18%

Unilever Pakistan Ltd

2

United Nations Pakistan

3

Engro Corporation Ltd

4

12.63% 10.70% 7.60%

Mobilink GSM

5

Nestle Pakistan

6

Pakistan Tobacco Company Ltd

7

5.15%

Bank Alfalah Ltd

8

4.77% 4.64% 3.87%
e to p k is ta n is th Te le n o r Pa those mploye r of prefe rre d e nal or in Profe s sio d e y lo p m e ell as al work as w ic n h c te r e h Hig Senior M a n ag e r o r for those in r positions. Administrato

Oil & Gas Development Company

9

Abbott

10

Fauji Fertilizer Company Ltd

10

3.87%

30

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TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED AS MANAGERS OR SENIOR ADMINISTRATORS

Telenor Pakistan

1

18.50% 16.30% 16.08% 12.56%

Unilever Pakistan Ltd

2

Engro Corporation Ltd

3

United Nations Pakistan

4

Nestle Pakistan

5

11.34% 8.15% 5.07% 4.74% 3.96% 3.30%

Mobilink GSM

6

Procter & Gamble Pakistan

7

Pakistan Tobacco Company Ltd

8

Bank Alfalah Ltd

9

CocaCola Beverages Pakistan Ltd

10

3.87%

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TOP FIVE EMPLOYERS BY RESPONDENTS EMPLOYED AS CLERICAL STAFF
United Nations Pakistan Nestle Pakistan Unilever Pakistan Ltd Engro Corporation Ltd Mobilink GSM Bank Alfalah Ltd Telenor Pakistan Abbott Oil & Gas Development Company

1 2 2 3 3 4 4 5 5
0% 5% 11.21% 11.21% 10.34% 10.34%

22.41%

9.48%
9.48% 7.76% 7.76% 10% 15% % votes 20%

Employed respondents, working in Clerical positions, vote for United Nations Pakistan whereas those working in the Sales or Ser vices divi sion pick Uni leve r Pak ista n as their top preferred employer. No banks make the list of top ten employers by employed citizens in Sales or Ser vices.

25%

30%

TOP FIVE EMPLOYERS BY RESPONDENTS EMPLOYED IN SALES OR SERVICES
Unilever Pakistan Ltd Telenor Pakistan Engro Corporation Ltd Mobilink GSM Nestle Paksitan ZONG

1 2 3 3 4 5
0% 5% 11.11% 9.40% 10% 15% % votes 20%

23.93% 23.08%

16.24%
16.24%

25%

30%

18.5% of respondents working in senior level positions and 16.75% of those involved in technical work vote for Telenor Pakistan as their preferred employer in Pakistan respectively. Unilever Pakistan Ltd and United Nations give each other tough competition; where United Nations becomes the top choice for those working in clerical positions and Unilever Pakistan becomes the choice of professionals involved in sales and services.

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TOP TEN EMPLOYERS BY LEVEL OF EDUCATION TOP TEN EMPLOYERS BY RESPONDENTS WITH A UNIVERSITY LEVEL DEGREE
18.57% 16.08%

Telenor Pakistan

1

Engro Corporation Ltd

2

Unilever Pakistan Ltd

3

14.27% 12.68% 11.55% 8.27%

Mobilink GSM

4

United Nations Pakistan

5

Nestle Pakistan

6

Pakistan Tobacco Company Ltd

7

5.21% 4.87% 4.30%

Abbott

8

Procter & Gamble Pakistan

9

Geo TV Network

10

4.19%

e degre ty i s r e o v n r Uni ic k Te le p s e t a top gradu as their td L n s again Pak ista no ba nk r; e y lo p em ten list. this top in r a e a pp

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TOP TEN EMPLOYERS BY RESPONDENTS WITH A POSTGRADUATE LEVEL UNIVERSITY DEGREE
Distinction by level of education attained by the working class reveals the preference of employed respondents that have acquired university level education for Telenor Pakistan whereas respondents with a postgraduate university degree vote for Unilever Pakistan. No banks appear in the top ten list of employers by employed university graduates and only one (Bank Alfalah) is mentioned by 5.7% employed respondents with a post graduate university degree.

Re spo nde nts wit h a Pos tgra dua te uni ver sity lev el deg ree vot e for Un ilev er Pak ista n and also select a bank (Bank Alfalah) in their respective top ten list of preferred employers.

Unilever Pakistan Ltd

1

17.51% 16.46%

Telenor Pakistan

2

United Nations Pakistan

3

15.54% 12.26% 11.08% 8.26%

Engro Corporation Ltd

4

Nestle Pakistan

5

Mobilink GSM

6

Bank Alfalah Ltd

7

5.70% 4.98% 4.33%

Pakistan Tobacco Company Ltd

8

Oil & Gas Development Company

9

Procter & Gamble Pakistan

10

3.87%

34

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TOP FIVE EMPLOYERS BY FEMALES WITH A GRADUATE UNIVERSITY DEGREE
Telenor Pakistan Unilever Pakistan Ltd United Nations Pakistan Mobilink GSM Nestle Pakistan

1 2 3 4 5
0% 5% 10% 14.71% 11.76% 15% % votes 20%

26.47%

25.00%
22.06%

25%

30%

TOP FIVE EMPLOYERS BY MALES WITH A GRADUATE UNIVERSITY DEGREE
1 2 3 4 5
0% 5% 10% 18.73% 17.53% 14.95% 15% % votes 20%

Telenor Pakistan Engro Corporation Ltd Unilever Pakistan Ltd Mobilink GSM United Nations Pakistan

25.09%

23.71%

25%

30%

Telenor Pakistan appears as a top employer in both lists, and yet again no banks make the list of Top Five Employers by Males with a Graduate University Degree or the list of Top Five Employers by Females with a Graduate University Degree.

ic t a th e y d e p h g u o h lt A r top rence list fo fe re p r ila sim les with yers; fema five emplo ersit y duate univ a post-gra in c li n e d re m o re d e g re e a in b a n k wo rk in g s rd a w to arts. le counterp a m ir e th than

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TOP FIVE EMPLOYERS BY FEMALES WITH A POST-GRADUATE UNIVERSITY DEGREE

United Nations Pakistan Unilever Pakistan Ltd Telenor Pakistan Nestle Pakistan Bank Alfalah Ltd

1 2 3 4 5
0% 16.37% 15.20%

30.41%

27.49%

10.53%
10% % votes 20%

30%

U n ite d N a ti o n s is v o te d by fe m a le s w it h a p o s tg ra d u a te u n ive rs it y le ve l d e g re e , w h e re a s th e ir m a le c o u n te rp a rt s p ic k Te le n o r P a k ista n a s th e ir top preferr ed employ er.

TOP FIVE EMPLOYERS BY MALES WITH A POST-GRADUATE UNIVERSITY DEGREE
Telenor Pakistan Unilever Pakistan Ltd United Nations Pakistan Engro Corporation Ltd Nestle Pakistan

1 2 3 4 5
0% 5% 10%

23.60%

23.28%
19.58% 18.41% 15.13% 15% % votes 20%

25%

30%

There is a strong inclination by males with a post-graduate university degree for employers to work in the FMCG industry, with three employers from the respective industry making their top five preferred employers list.

36

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TOP TEN EMPLOYERS BY UNIVERSITY ATTENDED
The analysis below shows the top ten employers that got votes by the most employed respondents who studied in the selected 30 universities. Employed respondents belonging to a few universities had votes tied for their choice of top employer which is why these universities appear twice in the rankings. One can note how Telenor Pakistan is the favorite of most respondents who studied in these respective universities, with respondents from ten unique universities voting it to be their preferred employer. Unilever Pakistan appears to be the second best with nine top universities of Pakistan ranking it as a favorite of the respondents from these universities. Abbott and Pakistan Tobacco Company Ltd have not been voted by the majority of employed respondents who studied in these respective universities, and hence failed to make this list of employers.

C Z K AB M N T AC V AD

G AA L O P Q R W X H I A E J Y U D S AC F AD B E

Telenor Pakistan appears most favorite and renowned employer across various univ ers ities in Pak ista n with respondents from 10 unique universities voting it as their preferred employer.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD

Bahauddin Zakariya University, Multan BUITEMS, Quetta COMSATS Institute of Information Technology, Islamabad Forman Christian College, Lahore Government College University, Lahore Institute of Business Administration, Karachi / Sukkar Institute of Business Management, Karachi Institute of Management Sciences, Peshawar Islamia University, Bahawalpur Lahore School of Economics, Lahore Lahore University of Management Science, Lahore Mohammad Ali Jinnah University, Karachi National University of Modern Languages, Islamabad NUST Pakistan, Islamabad NED University of Engineering and Technology, Karachi Preston University, Pakistan, Karachi SZABIST, Karachi Sir Syed Engineering and Technology, Karachi University of Agriculture, Faisalabad, Faisalabad University of Central Punjab, Lahore University of Engineering and Technology, Lahore University of Engineering and Technology, Taxila University of Karachi, Karachi University of Management and Technology (Pakistan), Lahore University of Peshawar, Peshawar Bahria University Iqra University National University of Computer and Emerging Sciences (FAST) University of Engineering and Techonology, Peshawar University of the Punjab, Lahore

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Telenor Pakistan Unilever Pakistan Ltd United Nations Pakistan Engro Corporation Ltd Nestle Pakistan Mobilink GSM Bank Alfalah Ltd Oil & Gas Development Company Abbott Pakistan Tobacco Company Ltd

37

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TOP TEN EMPLOYERS BY EMPLOYED RESPONDENT’S INDUSTRY
The top ten employer analysis shown below is based on the preference of employed respondents according to the industry they are employed in for their preferred employer. Only top five industries are chosen that most respondents worked in.

TELENOR PAKISTAN
Of the employed respondents that chose Telenor Pakistan as their preferred employer, 46% work in the Telecommunication sector, and 26% belonged to the I.T industry.
100 80 60 40 20 0 27% 12% 10% 5%

46%

Telecoms IT Banking / Finance Advertising / Marketing / Public Relations Consumer Goods

Of the employed respondents who voted for Telenor Pakistan as their preferred employer, 46% belong to the Telecommunication industry and 27% hail from the I.T industry.

UNILEVER PAKISTAN LTD
Unilever Pakistan is voted as a preferred employer by 31% of the employed respondents in the Consumer Goods industry, and 28% of the employed respondents from the Banking/Finance industry voted for Unilever Pakistan.
100 80 60 40 20 0 31% Consumer Goods 28% 17% 14% 10% Banking / Finance IT Advertising / Marketing / Public Relations Education / Academia

Unilever Pakistan receives most vote s from the resp ond ents em ployed in the Con sum er Goods industry.

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UNITED NATIONS PAKISTAN
The top five industries represented by employed respondents who voted for United Nations Pakistan, are the Charity/Voluntary sector (30%), Education/Academia (26%), I.T (18%), Banking/Finance (15%) and Government/ Civil Service (12%).

100 80 60 40 20 0 30% Charity / Voluntary sector 26% 18% 15% 12% Education / Academia IT Banking / Finance Government / Civil service

30% of employed respondents from the Chariry/ Voluntar y sector incline towards the employer of their own industry of operationUnited Nations Pakistan.

ENGRO CORPORATION LTD
Those employed in the Consumer Goods industry yet again pick an employer from the FMCG sector as their preferred employer- 27% of the employed respondents that voted for Engro Corporation Ltd belonged to the Consumer Goods sector.

100 80 60 40 20 0 27%

Consumer Goods Advertising / Marketing / Public Relations Banking / Finance IT Telecoms Oil, Gas & Petrochemicals

23% 19% 13% 9% 9%

Inclination of 27% employed res pon den ts from the Consumer Goods industry and 23% from Advertising industry is towards Engro Corporation Ltd.

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NESTLE PAKISTAN
It’s surprising to see Nestle Pakistan getting the majority (29%) of votes from the employed respondents working in the Banking/Finance sector. Unlike the other FMCGs on the list of Top Ten Employers 2012, Nestle is the only employer that receives most votes by respondents from the Banking/Finance sector, a sector that is not its own industry of operation.
100 80 60 40 20 0 29% Consumer Goods 27% 13% 11% 10% 10% Advertising / Marketing / Public Relations Industrial manufacturing Telecoms IT

Banking / Finance

n the Top r FMCGs o Unlike othe t, Nestle yers 2012 lis Ten Emplo t is voted mployer tha e ly n o e th is ts from responden y b t s o m the sector. g/Finance the Bankin

MOBILINK GSM
A correlation is visible between the choices of employed respondents for their preferred employer with their own industry of operation to that of the employer’s industry. With 46% employed respondents from the telecommunication industry voting for Mobilink GSM as their preferred employer.
100 80 60 40 20 0 21% 12% 11% 5%

Telecoms 46% IT Advertising / Marketing / Public Relations Banking / Finance Education / Academia Consumer Goods

Mobilink GSM is voted by a massive 46% of employed res pon den ts from the Telecommunication industry as their preferred employer.

40

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PAKISTAN TOBACCO COMPANY LTD
Pakistan Tobacco Company Ltd, although an FMCG in nature, is voted mostly (26%) by the employed respondents in the Advertising/Marketing sector. Employed respondents from the Consumer Goods industry appear 4th in this ranks as only 15% of the employed respondents from Consumer Goods sector vote for Pakistan Tobacco Company as their preferred employer.

100 80 60 40 20 0 26% 19% 16% 15% 12% 12%

Advertising / Marketing / Public Relations Banking / Finance IT Consumer Goods Telecoms Industrial manufacuring

pondents ployed res Of the em a k is ta n d fo r P te o v t a th td, 26% ompany L C o c c a b To is in g / e A d ve rt th to g n b e lo sector. Marketing

BANK ALFALAH LTD
Of the employed respondents that chose Bank Alfalah as their preferred employer, a massive 67% belong to the Banking/Finance sector.

Banking / Finance 100 80 60 40 20 0 11% 8% 5% 3% 67% Education / Academia Telecoms IT Government / Civil Automotive Pharmaceuticals

A majority of the employed res pon den ts from the Ban kin g/F ina nce sec tor inc line tow ard s Ba nk Alfalah Ltd as their preferred employer.

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ABBOTT
Of the employed respondents that voted for Abbott 24% respondents belong to the pharmaceuticals industry and 10% work in the IT and Banking/Finance sector each.
Pharmaceuticals 100 80 60 40 20 0 24% 10% 7% 5% 3% Banking / Finance IT Advertisin g / Marketin g / Public Relatio ns Educatio n / Academia Industrial manufacturing Retail

loye d th e e m p 24% of from dents respon ti c a ls rmaceu th e P h a h e ir show t y r t s u d in b ott e fo r A b c n re fe p re d to p p refe r re a s th e ir r. employe

Cons umer Good s Medi cal / Health Service s

Cons truction Go vern ment / Civil service

Business con sultancy Charity / vol untary sector

Textil es

OIL & GAS DEVELOPMENT COMPANY LTD
A direct correlation between the employed respondents’ industry of operation to their preferred employers’ industry is clearly visible here as 28% of employed respondents that voted for Oil & Gas Development Company Ltd belong to the Oil, Gas & Petrochemicals sector.
Oil, Gas & Petrochemicals 100 80 60 40 20 0 28% 19% 17% 11% 7% Banking / Finance IT

Telecoms
Construction Industrial manufacturing Advertisin g / Marketing / Public Relatio ns

Of the employed respondents that voted for OGDCL, 28% belo ng to the Oil, Gas & Petrochemicals sector and 19% belong to the Banking/ Finance sector.

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RESPONDENTS’ REASONS FOR SELECTION
Respondents’ reason for choosing employers have been classified into five major categories, to better understand motivation in selecting their preferred employer.

REASONS FOR SELECTION OF TOP EMPLOYERS 2012
Telenor Pakistan
22.25% 80 60 40 20 0 21.86% 21.75% 21.46% 12.67%

00

Unilever Pakistan Ltd
23.49% 23.38% 21.68% 18.80% 12.64%

United Nations Pakistan
22.52% 20.34% 20.16% 18.70% 18.28%

Engro Corporation Ltd
23.80% 22.24% 21.92% 18.11% 13.93%

Nestle Pakistan
24.96% 22.23% 21.03% 19.18% 12.59%

n and benefits Compensatio ls the most to is what appea w h o ch o o se re sp o n d ents ta n as th ei r Te le n o r Pak is loyer. preferred emp

00 80 60 40 20

Bank Mobilink Pakistan Tobacoo Alfalah GSM Company Ltd Ltd
23.38% 22.64% 22.20% 18.68% 13.10% 25.89% 22.71% 22.19% 18.17% 11.04% 22.71% 21.29% 19.17% 18.72% 18.12%

Abbott
23.93% 23.60% 21.75% 17.74% 12.97%

Oil & Gas Development Company
26.13% 22.22% 21.30% 16.49% 13.86%

Reasons

Brand Image Career Growth Better Work Environment Social Responsibility

Telenor Pakistan is rated at the top foremostly because of the compensation and benefits that are perceived to be higher than the rest. On the other hand, it is significant to note how Unilever Pakistan is rated to be a better employer on the basis of its brand image-the attribute that is ranked number three as a reason for preference for United Nations and Engro Corporation Ltd. Of the ROZEE.PK Top Ten Employers 2012, compensation and benefits are perceived to be the major contributing factor to work for Telenor Pakistan and Pakistan Tobacco Company Ltd only. Brand Image is what appeals to the majority of respondents who voted for Bank Alfalah, the only bank in the ROZEE.PK Top Ten Employer 2012 list, as their top employer.

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REASONS FOR SELECTION OF TOP EMPLOYERS BY INDUSTRY
The purpose behind the analysis presented below is to better understand the reasons for selection for an employer within the same industry of operation. Due to data limitations, only a few selected employers have been studied in this analysis.

BANKING
Bank Alfalah Ltd
22.71% 80 60 40 20 0
Reasons Brand Image Career Growth Better Work Environment Social Responsibility

MCB Bank

100

Ltd

Habib Bank

Lt d

Allied Bank

Lt d

24.40% 21.61% 21.35% 16.95% 15.70%

23.95%

24.04% 22.30% 20.91% 17.42% 15.33%

21.29%

20.89% 19.86% 19.21% 16.09%

19.17%
18.72% 18.12%

ng role e plays a stro Brand Imag ppe a r nk Alfalah a a B e k a m to an its employer th as a better r it to and also fo competitors K Top e ROZEE.P appear in th rs 2012 list. Ten Employe

Bank Alfalah, the only bank to be rated in the ROZEE.PK Top Ten Employer 2012 list, is perceived so because of its brand image. However, for MCB Bank Ltd, Habib Bank Ltd and Allied Bank Ltd, career growth is what is perceived to appeal the most to respondents. The brand image is not the major contributing factor for the choice of the runner-ups in the category for Top Employers in the Banking Industry.

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F.M.C.G.
Unilever Pakistan
100 80 60 40 20 0
Reasons Brand Image Career Growth Better Work Environment Social Responsibility

Lt d

Engro Corporation Ltd
23.80% 22.24% 21.92% 18.11% 13.93%

Nestle Pakistan
24.96%

Pakistan Tobacco Company Ltd
25.89% 22.71% 22.19% 18.17% 11.04%

Procter & Gamble Pakistan
24.96%

23.49% 23.38% 21.68% 18.80% 12.64%

22.23% 21.03% 19.18% 12.59%

24.11% 21.35% 18.78% 10.80%

d benefits sation an n e p m o C attribute preferred d ir th e is th ts who sponde n re e s o n as for th r Pakista e v e il n U chose r. employe their top

Although they all belong to the same industry, for these top five rated employers in the FMCG industry, the top contributing reason for selection varies for each of them. Where Unilever Pakistan has been selected by respondents because of its perceived brand image, Engro Corporation Limited and Procter & Gamble Pakistan is rated by respondents because of the perceived career growth it offers to its employees. Compensation and benefits becomes the most important contributing factor for only those respondents who perceived Pakistan Tobacco Company Ltd as their preferred top employer.

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NGO/SOCIAL SERVICES
United Nations Pakistan
22.52% 20.34% 20.16% 18.70% 18.28%

100 80 60 40 20 0

Aga Khan Foundation (Pakistan)
22.56% 21.82% Career Growth 21.25% 18.47% 15.89% Better Work Environment Social Responsibility Reasons Brand Image

ho vo te d R es po nd en ts w ns as their for United Natio oy er di d pr ef er re d em pl use of the so majorly beca of fers. career grow th it

United nations, the only employer from the NGO/Social Services sector to appear in the ROZEE.PK Top Ten Employers 2012 list has been chosen by respondents because of the perceived career growth it offers to its employees. Where compensation and benefits is the second most contributing reason for selection of respondents for United Nations, it receives the least number of votes by respondents who selected Aga Khan Foundation as their perceived top employer. Respondents have selected Aga Khan Foundation mainly because of its brand image; a factor that is rated third as choice of selection for United Nations.

TELECOMMUNICATION
100 80 60 40 20 0 Reasons Brand Image Career Growth Better Work Environment Social Responsibility

Telenor Pakistan
22.25% 21.86% 21.75% 21.46% 12.67%

Mobilink GSM
23.38% 22.64% 22.20% 18.68% 13.10%

Ufone GSM
23.83%

21.90% 21.30% 20.46% 12.52%

T h e to p r e a s o n f o r selection of top employer in the Telecommunication ind ust ry see ms div ide d between compensation and benefits, brand image and career growth.

The top perceived reasons for selection of top three employers in the Telecommunication Industry are different from each other. Where Telenor Pakistan, the leading employer in the ROZEE.PK Top Ten Employers 2012 list, is voted so because of the perceived compensation and benefits it offers; Mobilink GSM, the second ranked employer in the telecommunication industry is voted because of the career growth; and Ufone GSM is voted third in the list of Top Three Employers in the Telecommunication Industry because of its brand image.

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ABOUT ROZEE RESEARCH
Rozee Research is the market intelligence research arm of ROZEE.PK, one of the most visited online destinations in Pakistan. Over 48,000 companies and 3 Million professionals connect through ROZEE.PK’s platform which has resulted in 500,000 hirings through 20 Million job applications since its inception in 2007. ROZEE.PK is a division of Naseeb Online Services (Private) Ltd, a venture capital backed Internet new media company. The management collectively has over 60 man-years of experience running Internet businesses. The deep demographic and business insights available through ROZEE.PK’s platform allows Rozee Research to leverage a unique vantage point to conduct highly targeted market surveys and outreach. Rozee Research has delivered numerous consumer and business research studies for clients ranging from telcos, FMCG’s and banks. For more information on Rozee Research products and services, contact: Rozee Research 46 B/II Main Gulberg Lahore, Pakistan Phone: 042.3577.7630 Fax: +92.42.35781730 [email protected]

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