Samsung Mobile
Content
CHAPTER - I
INTRODUCTION
Communication plays a key role in day to day life. In ancient times people used
pigeon, swan, eagle, horse, etc. for sending message to others. In the 18th century, people
used first mail coach to send the information. This method took a large number of days to
deliver the message. Later the revolution in the science and technology had developed to
a great extent. The technological developments in the field of telecommunication have
reached a new height in recent times. These developments are aimed to provide the
customers with new services to meet various requirements based on their utilization for
their benefit.
The most modern technologies are Global System for Mobile Communication
(GSM), Code Division Multiple Access (CDMA), and Voice over Internet Protocol
(VOIP), Direct Internet Access Service (DIAS), Managed Leased Line Network
(MLLN), Multiprotocol Label Switching – Virtual Path Network (MPLS-VPN), etc.
These technologies had given many qualities of communication namely best quality,
speed, clarity, low tariff, etc. After this revolution the communication tools had been
improved to mail coach, telegram, telemeter, telex and telephone. India has advanced in
communication technology. This system is connected with satellites and provides much
number of online services, namely cellular phoneme-mail services, voicemail services,
Internet facilities, etc...
Mobile phones today have moved beyond their fundamental role of
communications and have graduated to become an extension of the persona of the user.
Customers are witnessing an era when users buy mobile phones not just to be in touch,
but to express themselves, their attitude, feelings and interests. Customers continuously
want more facilities from their phone. IRACST – International Journal of Commerce,
Business and Management (IJCBM), SAMSUNG, Nokia, Samsung, LG, Videocon,
Apple, MTS, Reliance, Micro max, G five, Sony, and some local manufacture offers in
GSM technology. These systems-operated satellites serve the subscribers to receive clear
information, receive photography, money transfer, anywhere banking, etc. Today most of
business men, professionals and others get more utilities through the mobile
communication system.
CHAPTER-II
REVIEW OF LITERATURE
Definition
An individual who buys products or services for personal use and not for
manufacture or resale. A consumer is someone who can make the decision whether or not
to purchase an item at the store, and someone who can be influenced by marketing and
advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or
anything else, they are making that decision as a consumer.
CUSTOMER PREFERENCE
Preference (or "taste") is a concept, used in the social sciences, particularly
economics. It assumes a real or imagined "choice" between alternatives and the
possibility of rank ordering of these alternatives, based on happiness, satisfaction,
gratification, enjoyment, utility they provide. More generally, it can be seen as a source of
motivation. In cognitive sciences, individual preferences enable choice of objectives
goals.
MEANING OF CUSTOMER SATISFICATION
Customer satisfaction is a business term, is a measure of how products and
services supplied by a company meet or surpass customer expectation. It is seen as a key
performance indicator within business and part of the four prospective of balanced score
card.
In a competitive market place were businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy customer satisfaction drives successful private sector business. High
performing businesses have developed principles and strategies for achieving customer
satisfaction. This paper presents a framework or set of ideas for using customer
satisfaction principles and strategies to improve the quality responsiveness, and
possibility of public sector privately provided services in vulnerable communities.
The framework suggested that resident who live in tough neighborhoods can be
supported through customer satisfaction strategies to become empowered individuals
who informed
perspectives influence decisions about what, how, when, and where
services are available to them.
Customer satisfaction is the customers response to the evaluation of the perceived
discrepancy between prior expectation and the actual performance of the product as
perceived after its consumption.
Factors of Customer Satisfaction
Quality of service
Reliability of service
Knowledge of the staff
Being kept informed of progress
The way service kept its promises
The way the service handled any problem Friendliness of staf
How sympathetic staff were to your needs
Speed of enquiries
Number of time had to contact the service.
The basic concept of cellular phones originated in 1947 in the US, when
researchers at Bell Laboratories got an idea of cellular communication from the mobile
car phone technology used by the police department of the country. Public trials of first
cellular communication system began in Chicago in 1970, and cellular telephone services
were introduced in the US in 1980s, and gained popularity in a short span of time. By the
1980s, cellular services had become popular in many developed countries across the
world, over the years on account of dynamic technological advancements in the sector, an
improvement in the number and quality of services provided.
The numbers of mobile cellular phone users are increasing day by day in India.
Companies make aggressive marketing, advertising and promotional efforts which
compel other manufacturers to focus on their marketing efforts as well. These companies
resort to price reductions, new function additions, value additions and focus advertising
and promotional campaigns. Despite the various systems introduced by each
manufacturer, customers are going to face technical problems like network busy
problems, improper coverage, and advertising agencies, poor customer care, improper
communication, interruption while speaking with others.
CHAPTER-III
COMPANY PROFILE
INTRODUCTION OF SAMNSUNG
Samsung Group
is a South Korean multinational conglomerate company
headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated
businesses, most of them united under the Samsung brand, and are the largest South
Korean cabal.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's
largest information technology company measured by 2011 revenues), Samsung Heavy
Industries (the world's second-largest shipbuilder measured by 2010 revenues), and
Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72ndlargest construction companies). Other notable subsidiaries include Samsung Life
Insurance (the world's 14th-largest insurance company), Samsung Ever land (the oldest
theme park in South Korea) and Ceil Worldwide (the world's 19th-largest advertising
agency measured by 2010 revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues
are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest
economy. The company has a powerful influence on South Korea's economic
development, politics, media and culture, and has been a major driving force behind the
"Miracle on the Han River".
COMPANY PROFILE
Type
Business unit
Industry
Telecommunication
Founded
Seoul, South Korea 1977
Headquarters
Suwon, Shout Korea
Area served
Worldwide
Key people
Gee sung choir, President
Products
Mobile phones
Telecommunication system
MP3 Player, Laptop computers
Revenue
US$ 21.1 billion (2007)
Net income
US$ 2.3 billion (2007)
Employees
344,000 (2010)
Website
Samsung consumers
Smart phones
HISTORY
Unlike other electronic companies Samsung origins were not involving electronics
but other products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in
Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour
mills and confectionary machines and became a co-operation in 1951. Humble
beginnings.
From 1958 onwards Samsung began to expand into other industries such as
financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung
Electronics was established producing what Samsung is most famous for, Televisions,
Mobile Phones (throughout 90's), Radio's, Computer components and other electronics
devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took
over as chairman. In the 1990's Samsung began to expand globally building factories in
the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no
exception. They sold businesses to relieve debt and cut employees down lowering
personnel by 50,000. But thanks to the electronic industry they managed to curb this and
continue to grow.
The history of Samsung and mobile phones stretches back to over 10 years. In
1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was
available on CDMA networks.
Samsung has made steady growth in the mobile industry and are currently second
but competitor Nokia is ahead with more than 100% increase in shares.
Samsung Telecommunications
Samsung Telecommunications is one of five business units within Samsung
Electronics, belonging to the Samsung Group, and consists of the Mobile
Communications Division, Telecommunication Systems Division, Computer Division,
MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre.
Telecommunication Business produces a full spectrum of products from mobiles and
other mobile devices such as MP3 players and laptop computers to telecommunication
network infrastructure. Headquarters is located in Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and
became the second largest mobile device manufacturer in the world. Its market share was
14% in Q4 2007, growing up form 11.3% in Q4 2006. At the end of November 2011,
Samsung sold more than 300 million mobile devices and set still in second after Nokia
with 300.6 million mobile devices sold in the first three quarter of 2011.
Subsidiaries and affiliates
As of April 2011, Samsung Group was comprised of 59 unlisted companies and 19
listed companies, all of which had their primary listing on the Korea Exchange stock
exchange.
Company
Symbol Company
Symbol
Samsung Corporation
000830 Shilla Hotels and Resorts
008770
Samsung Securities
016360 Samsung Fine Chemicals
004000
Samsung SDI
006400 SI Corporation
012750
Samsung Electro-Mechanics 009150 Samsung Fire & Marine Insurance 000810
Samsung Engineering
028050 Samsung Electronics
005930
Samsung Techwin
012450 Samsung Life Insurance
032830
Cheil Industries
001300 Samsung Card
029780
Samsung Heavy Industries 010140 Cheil Worldwide
030000
Market Korea
122900 Credu
067280
Ace Digitech
036550
Samsung Vision
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the right
time and the right price. But beyond its role as a purveyor of quality products in India,
Samsung seeks to contribute to the economic growth of the country though its export
commitments and large scale production facilities generating secured employment for
hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production know-how
in our manufacturing facilities by introducing our Indian vendors to our world class
quality systems and helping them in improving them in their own quality systems
and production processes and setting benchmarks for the industry both in terms of after
sales service for our products, quality systems and management techniques at our
facilities or our products themselves.
At Samsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. We view ourselves not as an MNC
operating in India, but as an 'Indian Company' operating here, conforming to the laws of
the country and committed to working for the Indian community. We want and to be seen
as the 'Most Respected' Indian Company.
India is the world’s fastest growing industry in the world in terms of number of
wireless connections after China, with 811.59 million mobile phone subscribers.
According to the world telecommunications industry, India will have 1.200 billion
mobile subscribers by 2013.Furthermore; projections by several leading global
consultancies indicate that the total number of subscribers in India will exceed the total
subscriber count in the China by 2013.
So how Telecommunication started in India?
Well Postal means of communication was the only mean communication until the
year 1850. In 1850 experimental electric telegraph started for first time in India between
Calcutta (Kolkata) and Diamond Harbor (southern suburbs of Kolkata, on the banks of
the Hooghly River).
In 1851, it was opened for the use of the British East India Company.
Subsequently construction of telegraph started through out India. A separate department
was opened to the public in 1854. Dr.William O’Shaughnessy, who pioneered the
telegraph and telephone in India, belonged to the Public Works Department, and worked
towards the development of telecom. Calcutta or the-then Kolkata was chosen as it was
the capital of British India.
In early1881, Oriental Telephone Company Limited of England opened telephone
exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad.
On the 28th January 1882 the first formal telephone service was established with a total
of 93 subscribers.
From the year 1902 India drastically changes from cable telegraph to wireless
telegraph, radio telegraph, radio telephone, trunk dialing. Trunk dialing used in India for
more than a decade, were system allowed subscribers to dial calls with operator
assistance. Later moved to digital microwave, optical fiber, satellite earth station. During
British period all major cities and towns in India were linked with telephones.
So who was looking after Telecom??
In the year 1975 Department of Telecom (DoT) was responsible for telecom
services in entire country after separation from Indian Post & Telecommunication.
Decade later Mahan agar Telephone Nigam Limited (MTNL) was chipped out of DoT to
run the telecom services of Delhi and Mumbai.
In 1990s the telecom sector was opened up by the Government for private
investment. In1995 TRAI (Telecom Regulatory Authority of India) was setup. This
reduced the interference of Government in deciding tariffs and policy making. The
Government of India corporatized the operations wing of DoT in 2000 and renamed
Department of Telecom as Bharat Sanchar Nigam Limited (BSNL).
In last 10 years many private operator’s especially foreign investors successfully
entered the high potential Indian telecom market. Globally acclaimed operators like
Telenor, NTT Docomo, Vodafone, Sistema, SingTel, Maxis, Etisalat invested in India
mobile operators.
Wireless Communication
Pager Services
Pager communication successful launched in India in the year 1995. Pagers were
looked upon as devices that offered the much needed mobility in communication,
especially for businesses. Motorola was a major player with nearly 80 per cent of the
market share. The other companies included Mobilink, Pagelink, BPL, Usha Martin
telecom and Easy call. Pagers were generally worn on the belt or carried in the pocket.
The business peaked in 1998 with the subscriber base reaching nearly 2 million.
However, the number dropped to less than 500,000 in 2002. The pager companies in
India were soon struggling to maintain their business. While 2-way pagers could have
buffered the fall, the pager companies were not in a position to upgrade their
infrastructure to improve the ailing market. The Indian Paging Services Association was
unable to support the industry.
Pager companies in India also offered their services in regional languages also.
However, the end had begun already. By 2002, Motorola stops making or servicing
pagers. When mobile phones were commercially launched in India, the pager had many
advantages to boast. Pagers were smaller, had a longer battery life and were considerably
cheaper. However, the mobile phones got better with time and continuously upgraded
themselves.
Mobile Communication
First mobile telephone service on non-commercial basis started in India on 48th
Independence Day at country’s capital Delhi. The first cellular call was made in India on
July 31st, 1995 over Modi Telstra’s MobileNet GSM network of Kolkata. Later mobile
telephone services are divided into multiple zones known as circles. Competition has
caused prices to drop and calls across India are one of the cheapest in the world.
Most of operator follows GSM mobile system operate under 900MHz bandwidth
few recent players started operating under 1800MHz bandwidth. CDMA operators
operate under 800Mhz band, they are first to introduce EVDO based high speed wireless
data services via USB dongle. In spite of this huge growth Indian telecom sector is hit by
severe spectrum crunch, corruption by India Govt. officials and financial troubles.
In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and
Data services by Government owned MTNL and BSNL. Later from November 2010
private operator’s started to launch their services.
Broadband communication
After US, Japan, India stands in third largest Internet users of which 40% of
Internet used via mobile phones. India ranks one of the lowest provider of broadband
speed as compared countries such as Japan, India and Norway. Minimum broadband
speed of 256kbit/s but speed above 2Mbits is still in a nascent stage.
Year 2007 had been declared as “Year of Broadband” in India. Telco’s based on
ADSL/VDSL in India generally have speeds up to 24Mbit max while those based on
newer Optical Fiber technology offer up to 100Mbits in some plans Fiber-optic
communication (FTTx). Broadband growth has been plagued by many problems.
Complicated tariff structure, metered billing, High charges for right of way, Lack of
domestic content, non implementation of Local-loop unbundling have all resulted in
hindrance to the growth of broadband.
Many experts think future of broadband is on the hands of wireless factor. BWA
auction winners are expected to roll out LTE and WiMAX in India in 2012.
Next Generation Network (NGN)
Next Generation Networks, multiple access networks can connect customers to a
core network based on IP technology. These access networks include fiber optics or
coaxial cable networks connected to fixed locations or customers connected through WiFi as well as to 3G networks connected to mobile users.
As a result, in the future, it would be impossible to identify whether the next
generation network is a fixed or mobile network and the wireless access broadband
would be used both for fixed and mobile services. It would then be futile to differentiate
between fixed and mobile networks both fixed and mobile users will access services
through a single core network. Cloud based data services are expected to come.
Indian Satellites
India has launched more than 50 satellites of various types, since its first attempt
in 1975. The organization responsible for Indian satellites is the Indian Space Research
Organization (ISRO). Most Satellites have been launched from various vehicles,
including American, Russian, European satellite-launch rockets, and the U.S. Space
Shuttle. First Indian satellite Aryabhata on 19th April 1975, later Bhaskara, Rohini,
INSAT, Edusat, IRS, GSAT, Kalpana, Cartosat, IMS, Chandrayaan, ResourceSat, RiSat,
AnuSat, etc.
Well guys this is how telecom Industry is growing in India, hope to see India far
ahead of other countries in near future.
MOBILE PHONE FEATURES
Mobile phones often have features beyond sending text messages and make Voice
calls including Internet Browsing, Music (MP3) Playback, Personal organizers, E-mail,
Built in Cameras and Camcorders, Ring tones, Games, Radio, Push-to-talk, Infrared and
Bluetooth connectivity, Call registers and ability to watch streaming video, Wap services,
Download Video for later viewing, clock and calculator. There are many mobile phone
features found in today’s mobile phone that offer users many more capabilities than only
voice calls or text managing and modes and attempts a stylish design often make them
difficult and confusing to use.
CHAPTER –IV
DATA ANALYSIS AND INTERPRETATIONS
To study the consumer satisfaction towards smart phone with special reference to
Erode Town. Sample of 100 respondents has been selected and their opinions about the
various aspects are obtained
The data collected from the consumer were systematically applied and presented as
tables under various headings in the following pages . They also arranged in such a way
to present suitable interpretation for the same. These information’s are consolidated and
analyzed by using the following techniques.
TABLE NO: 1
AGE GROUP OF THE RESPONDENTS
On the basis of age group of the respondents Classified into four (viz) Less than
20, 20-30, 31-40, and more than 41
S.No
1
Age
No. of Respondents
% of Respondents
Below 20 years
15
15%
2
20-30 years
50
50%
3
31-40 years
25
25%
4
Above 40 years
10
10%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the age group of the respondents , 50% of the respondents
belongs to the age group of 20-30years,25% of the respondents belongs to the age group
of 31-40 years , 15% of the respondents belongs to the age group of below 20 years and
10% of the respondents belongs to the age group of above 40 years.
Majority of the respondents 50% belongs to the age group of 20-30 years.were
under age group 20-30 years.
CHART NO: 1
AGE GROUP OF THE RESPONDENTS
TABLE NO: 2
GENDER OF THE RESPONDENTS
Gender is cultural symbol. Gender plays a vital role in decision making process,
Male respondents produce more influence than female respondents in decision making
process.. The following table shows the distribution of respondents based on sex.
Gender
No. of respondents
% of respondents
1
Male
44
44%
2
Female
56
56%
100
100
Total
Source: Primary Data
Interpretation
The above table 3.1 shows the gender of the respondent . Out of 100 respondent
44% are male and remaning 56% are Female
Majority of the respondents 56% are female.
CHART NO: 2
GENDER OF THE RESPONDENTS
TABLE NO: 3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
On the basis of the Educational Qualification. The respondents are classified into
four group illiterate. School level UG, PG, are shown in table
S.No
Educational
No. of
% of Respondents
Respondents
8
8%
1
Qualification
Illiterate
2
School level
12
12%
3
Collegiate
56
56%
4
Professional
24
24%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the educational qualification of the respondents, out of 100
respondents, 56% are collegiate, 24% are professional, 12% school level and 8% are
illiterate.
Majority of the respondents 56% are Collegiate .
CHART NO: 3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
TABLE NO: 4
PRESENT STATUS OF THE RESPONDENTS
On the basis of the Occupational Status, the
respondents
are classified into
four group (viz) Students , Employee, professional , Govt employee others shown in table
S.No
Occupation
No. of
Respondents
% of Respondents
1
Student
60
60%
2
Professional
12
12%
3
Business
20
20%
4
Employee
8
8%
100
100
Total
Source: Primary Data
Interpretation
The table shows the occupation of the respondents, out of 100 respondents 60%
are student, 20% are business, 12% are professional and 8% are Employee.
Majority of the respondents 60% are Students .
CHART NO: 4
PRESENT STATUS OF THE RESPONDENTS
TABLE NO: 5
MONTHLY INCOME OF THE RESPONDENTS
On the Basis of monthly income has been classified into four categories (viz) Less
than 5000 , 10001-12,500, 12,501-15,000, more than -15000.
S.No Monthly Income
1
2
3
4
Up to Rs.5000
Rs.5001 – Rs.10,000
Rs.10001 – Rs.15,000
Above Rs.15,000
Total
Source: Primary Data
No. of
Respondents
20
24
16
40
100
% of Respondents
20%
24%
16%
40%
100
Interpretation
The above tale shows the monthly income of the respondent, out of 100
respondents, 40% of the respondent belongs to the monthly income of above Rs.15,000,
24% of the respondent belongs to the monthly income of Rs.5001-10,000, 20% of the
respondent belongs to the monthly income of Up to Rs.5,000 and 16% of the respondents
belongs to the monthly income of Rs.10,001-15,000,
Majority of the respondents, 40% are above Rs.15,000 of monthly income.
CHART NO: 5
MONTHLY INCOME OF THE RESPONDENTS
TABLE NO: 6
MARITAL STATUS OF THE RESPONDENTS
On the Basis of marital status has been classified into two categories (viz) Married
and Un-Married
S.No
Marital Status
No. of Respondents
% of Respondents
1
Married
20
20%
2
Unmarried
80
80%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the Marital status of the respondents 80% are unmarried
and 20% are married.
Majority of the respondents, 80% are unmarried.
CHART NO: 6
MARITAL STATUS OF THE RESPONDENTS
TABLE NO: 7
NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS
On the Basis of number of the members has been classified into four categories
(viz) 2, 3, 4 and above four members.
S.No Numbers of Members
1
2
3
4
2 Members
3 Members
4 Members
Above 4 Members
Total
Source: Primary Data
No. of
Respondents
12
20
56
12
100
% of Respondents
12%
20%
56%
12%
100
Interpretation
The above table shows the Numbers of Members in family of the respondents out
of 100 respondents 56% respondents are belong to 4 Members, 20% respondents are
belongs to 3 Members in family and 12% respondents are belongs to 2 members and
above 4 members in family .
Majority of the respondents 56% are belongs to 4 member.
CHART NO: 7
NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS
TABLE NO: 8
USAGE OF MOBILE PHONE OF THE RESPONDENTS
On the usage mobile phone of the members has been classified into Two
categories (viz) Single sim and multiple phone
S.No
Using type of the
No. of Respondents
% of Respondents
1
mobile phone
Single Stm
52
52%
2
Multiple stm
48
48%
Total
100
100
Source: Primary Data
Interpretation
The above table shows using type of the mobile phone of the respondents, out of 100
respondents 52% are single sim and 48% are multiple sim.
Majority of the respondents 52% are single sim.
CHART NO: 8
USAGE OF MOBILE PHONE OF THE RESPONDENTS
TABLE NO: 9
SUGGESTED TO BY THIS PHONE OF THE RESPONDENTS
Smart phones are marketed through various channels. On basis has been classified
into four categories (viz) Relatives, Advertisement Friends and Others
S.No Suggested to buy this phone
1
2
3
4
Relatives
Advertisement
Friends
Others
Total
No. of
Respondents
12
36
48
4
100
% of Respondents
12%
36%
48%
4%
100
Source: Primary Data
Interpretation
The above table shows suggested to buy this phone of the respondent, out
of 100 respondents, 48% of the respondent are friends, 36% of the respondent are
advertisement, 12% of the respondent are relatives and 4% of the respondents are others.
Majority of the respondents, 48% respondents are friends.
CHART NO: 9
SUGGESTED TO BY THIS PHONE OF THE RESPONDENTS
TABLE NO: 10
PURCHASE OF THE MOBILE PHONE OF THE RESPONDENTS
On the Basis of purchasing place has been classified into four categories
(via) company outlets, Dealer outlets, priority outlets, and Others outlets
S.No
Purchase of the mobile
phone
No. of Respondents % of Respondents
1
Company outlets
50
50%
2
Dealer outlets
15
15%
3
Priority outlets
50
20%
4
others
15
15%
100
100
Total
Source: Primary Data
Interpretation
The above table shows purchase of the mobile phone of the respondent, out of 100
respondents, 50% of the respondent are company outlets and priority outlets 20%, 15% of
the respondent are dealer outlets and others.
Majority of the respondents, 50% of the respondent are company outlets and
priority outlets.
CHART NO: 10
PURCHASE OF THE MOBILE PHONE OF THE RESPONDENTS
TABLE NO: 11
FEATURES ABOUT SAMSUNG SMART PHONE
On the Basis of Features of the smart phone has been classified into two categories
(viz) Yes and No
S.No
Features of
No. of Respondents
% of Respondents
1
awareness
Yes
80
80%
2
No
20
20%
100
100
Total
Source: Primary Data
Interpretation
The above table shows features of awareness of the respondent, out of
100 respondents, 80% of the respondent are yes, 20% of the respondent are no.
Majority of the respondents, 80% of the respondent are yes.
CHART NO: 11
FEATURES ABOUT SAMSUNG SMART PHONE
TABLE NO: 12
AWARNESS ABOUT DIFFERENT MODEL
On the Basis of awareness level has been classified into two categories (viz) Yes
and No
S.No
Source of
No. of Respondents
% of Respondents
1
awareness
Yes
65
65%
2
No
35
35%
100
100
Total
Source: Primary Data
Interpretation
The above table shows source of awareness of the respondent, out of 100
respondents, 65% of the respondent are yes, 35% of the respondent are no.
Majority of the respondents, 65% of the respondent are yes.
CHART NO: 12
AWARNESS ABOUT DIFFERENT MODEL
TABLE NO: 13
AWARENESS OF PERIODICAL OFFERS
On the Basis of awareness level periodical offers has been classified into two
categories (viz) Yes and No
S.No
factors
No. of Respondents
% of Respondents
1
Yes
56
56%
2
No
44
44%
100
100
Total
Source: Primary Data
Interpretation
The above table shows factors of the respondent, out of 100 respondents,
56% of the respondent are yes, 44% of the respondent are no.
Majority of the respondents, 56% of the respondent are yes.
CHART NO: 13
AWARENESS OF PERIODICAL OFFERS
INTRODUCTION
Communication plays a key role in day to day life. In ancient times people used
pigeon, swan, eagle, horse, etc. for sending message to others. In the 18th century, people
used first mail coach to send the information. This method took a large number of days to
deliver the message. Later the revolution in the science and technology had developed to
a great extent. The technological developments in the field of telecommunication have
reached a new height in recent times. These developments are aimed to provide the
customers with new services to meet various requirements based on their utilization for
their benefit.
The most modern technologies are Global System for Mobile Communication
(GSM), Code Division Multiple Access (CDMA), and Voice over Internet Protocol
(VOIP), Direct Internet Access Service (DIAS), Managed Leased Line Network
(MLLN), Multiprotocol Label Switching – Virtual Path Network (MPLS-VPN), etc.
These technologies had given many qualities of communication namely best quality,
speed, clarity, low tariff, etc. After this revolution the communication tools had been
improved to mail coach, telegram, telemeter, telex and telephone. India has advanced in
communication technology. This system is connected with satellites and provides much
number of online services, namely cellular phoneme-mail services, voicemail services,
Internet facilities, etc...
Mobile phones today have moved beyond their fundamental role of
communications and have graduated to become an extension of the persona of the user.
Customers are witnessing an era when users buy mobile phones not just to be in touch,
but to express themselves, their attitude, feelings and interests. Customers continuously
want more facilities from their phone. IRACST – International Journal of Commerce,
Business and Management (IJCBM), SAMSUNG, Nokia, Samsung, LG, Videocon,
Apple, MTS, Reliance, Micro max, G five, Sony, and some local manufacture offers in
GSM technology. These systems-operated satellites serve the subscribers to receive clear
information, receive photography, money transfer, anywhere banking, etc. Today most of
business men, professionals and others get more utilities through the mobile
communication system.
CHAPTER-II
REVIEW OF LITERATURE
Definition
An individual who buys products or services for personal use and not for
manufacture or resale. A consumer is someone who can make the decision whether or not
to purchase an item at the store, and someone who can be influenced by marketing and
advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or
anything else, they are making that decision as a consumer.
CUSTOMER PREFERENCE
Preference (or "taste") is a concept, used in the social sciences, particularly
economics. It assumes a real or imagined "choice" between alternatives and the
possibility of rank ordering of these alternatives, based on happiness, satisfaction,
gratification, enjoyment, utility they provide. More generally, it can be seen as a source of
motivation. In cognitive sciences, individual preferences enable choice of objectives
goals.
MEANING OF CUSTOMER SATISFICATION
Customer satisfaction is a business term, is a measure of how products and
services supplied by a company meet or surpass customer expectation. It is seen as a key
performance indicator within business and part of the four prospective of balanced score
card.
In a competitive market place were businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy customer satisfaction drives successful private sector business. High
performing businesses have developed principles and strategies for achieving customer
satisfaction. This paper presents a framework or set of ideas for using customer
satisfaction principles and strategies to improve the quality responsiveness, and
possibility of public sector privately provided services in vulnerable communities.
The framework suggested that resident who live in tough neighborhoods can be
supported through customer satisfaction strategies to become empowered individuals
who informed
perspectives influence decisions about what, how, when, and where
services are available to them.
Customer satisfaction is the customers response to the evaluation of the perceived
discrepancy between prior expectation and the actual performance of the product as
perceived after its consumption.
Factors of Customer Satisfaction
Quality of service
Reliability of service
Knowledge of the staff
Being kept informed of progress
The way service kept its promises
The way the service handled any problem Friendliness of staf
How sympathetic staff were to your needs
Speed of enquiries
Number of time had to contact the service.
The basic concept of cellular phones originated in 1947 in the US, when
researchers at Bell Laboratories got an idea of cellular communication from the mobile
car phone technology used by the police department of the country. Public trials of first
cellular communication system began in Chicago in 1970, and cellular telephone services
were introduced in the US in 1980s, and gained popularity in a short span of time. By the
1980s, cellular services had become popular in many developed countries across the
world, over the years on account of dynamic technological advancements in the sector, an
improvement in the number and quality of services provided.
The numbers of mobile cellular phone users are increasing day by day in India.
Companies make aggressive marketing, advertising and promotional efforts which
compel other manufacturers to focus on their marketing efforts as well. These companies
resort to price reductions, new function additions, value additions and focus advertising
and promotional campaigns. Despite the various systems introduced by each
manufacturer, customers are going to face technical problems like network busy
problems, improper coverage, and advertising agencies, poor customer care, improper
communication, interruption while speaking with others.
CHAPTER-III
COMPANY PROFILE
INTRODUCTION OF SAMNSUNG
Samsung Group
is a South Korean multinational conglomerate company
headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated
businesses, most of them united under the Samsung brand, and are the largest South
Korean cabal.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's
largest information technology company measured by 2011 revenues), Samsung Heavy
Industries (the world's second-largest shipbuilder measured by 2010 revenues), and
Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72ndlargest construction companies). Other notable subsidiaries include Samsung Life
Insurance (the world's 14th-largest insurance company), Samsung Ever land (the oldest
theme park in South Korea) and Ceil Worldwide (the world's 19th-largest advertising
agency measured by 2010 revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues
are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest
economy. The company has a powerful influence on South Korea's economic
development, politics, media and culture, and has been a major driving force behind the
"Miracle on the Han River".
COMPANY PROFILE
Type
Business unit
Industry
Telecommunication
Founded
Seoul, South Korea 1977
Headquarters
Suwon, Shout Korea
Area served
Worldwide
Key people
Gee sung choir, President
Products
Mobile phones
Telecommunication system
MP3 Player, Laptop computers
Revenue
US$ 21.1 billion (2007)
Net income
US$ 2.3 billion (2007)
Employees
344,000 (2010)
Website
Samsung consumers
Smart phones
HISTORY
Unlike other electronic companies Samsung origins were not involving electronics
but other products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in
Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour
mills and confectionary machines and became a co-operation in 1951. Humble
beginnings.
From 1958 onwards Samsung began to expand into other industries such as
financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung
Electronics was established producing what Samsung is most famous for, Televisions,
Mobile Phones (throughout 90's), Radio's, Computer components and other electronics
devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took
over as chairman. In the 1990's Samsung began to expand globally building factories in
the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no
exception. They sold businesses to relieve debt and cut employees down lowering
personnel by 50,000. But thanks to the electronic industry they managed to curb this and
continue to grow.
The history of Samsung and mobile phones stretches back to over 10 years. In
1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was
available on CDMA networks.
Samsung has made steady growth in the mobile industry and are currently second
but competitor Nokia is ahead with more than 100% increase in shares.
Samsung Telecommunications
Samsung Telecommunications is one of five business units within Samsung
Electronics, belonging to the Samsung Group, and consists of the Mobile
Communications Division, Telecommunication Systems Division, Computer Division,
MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre.
Telecommunication Business produces a full spectrum of products from mobiles and
other mobile devices such as MP3 players and laptop computers to telecommunication
network infrastructure. Headquarters is located in Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and
became the second largest mobile device manufacturer in the world. Its market share was
14% in Q4 2007, growing up form 11.3% in Q4 2006. At the end of November 2011,
Samsung sold more than 300 million mobile devices and set still in second after Nokia
with 300.6 million mobile devices sold in the first three quarter of 2011.
Subsidiaries and affiliates
As of April 2011, Samsung Group was comprised of 59 unlisted companies and 19
listed companies, all of which had their primary listing on the Korea Exchange stock
exchange.
Company
Symbol Company
Symbol
Samsung Corporation
000830 Shilla Hotels and Resorts
008770
Samsung Securities
016360 Samsung Fine Chemicals
004000
Samsung SDI
006400 SI Corporation
012750
Samsung Electro-Mechanics 009150 Samsung Fire & Marine Insurance 000810
Samsung Engineering
028050 Samsung Electronics
005930
Samsung Techwin
012450 Samsung Life Insurance
032830
Cheil Industries
001300 Samsung Card
029780
Samsung Heavy Industries 010140 Cheil Worldwide
030000
Market Korea
122900 Credu
067280
Ace Digitech
036550
Samsung Vision
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the right
time and the right price. But beyond its role as a purveyor of quality products in India,
Samsung seeks to contribute to the economic growth of the country though its export
commitments and large scale production facilities generating secured employment for
hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production know-how
in our manufacturing facilities by introducing our Indian vendors to our world class
quality systems and helping them in improving them in their own quality systems
and production processes and setting benchmarks for the industry both in terms of after
sales service for our products, quality systems and management techniques at our
facilities or our products themselves.
At Samsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. We view ourselves not as an MNC
operating in India, but as an 'Indian Company' operating here, conforming to the laws of
the country and committed to working for the Indian community. We want and to be seen
as the 'Most Respected' Indian Company.
India is the world’s fastest growing industry in the world in terms of number of
wireless connections after China, with 811.59 million mobile phone subscribers.
According to the world telecommunications industry, India will have 1.200 billion
mobile subscribers by 2013.Furthermore; projections by several leading global
consultancies indicate that the total number of subscribers in India will exceed the total
subscriber count in the China by 2013.
So how Telecommunication started in India?
Well Postal means of communication was the only mean communication until the
year 1850. In 1850 experimental electric telegraph started for first time in India between
Calcutta (Kolkata) and Diamond Harbor (southern suburbs of Kolkata, on the banks of
the Hooghly River).
In 1851, it was opened for the use of the British East India Company.
Subsequently construction of telegraph started through out India. A separate department
was opened to the public in 1854. Dr.William O’Shaughnessy, who pioneered the
telegraph and telephone in India, belonged to the Public Works Department, and worked
towards the development of telecom. Calcutta or the-then Kolkata was chosen as it was
the capital of British India.
In early1881, Oriental Telephone Company Limited of England opened telephone
exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad.
On the 28th January 1882 the first formal telephone service was established with a total
of 93 subscribers.
From the year 1902 India drastically changes from cable telegraph to wireless
telegraph, radio telegraph, radio telephone, trunk dialing. Trunk dialing used in India for
more than a decade, were system allowed subscribers to dial calls with operator
assistance. Later moved to digital microwave, optical fiber, satellite earth station. During
British period all major cities and towns in India were linked with telephones.
So who was looking after Telecom??
In the year 1975 Department of Telecom (DoT) was responsible for telecom
services in entire country after separation from Indian Post & Telecommunication.
Decade later Mahan agar Telephone Nigam Limited (MTNL) was chipped out of DoT to
run the telecom services of Delhi and Mumbai.
In 1990s the telecom sector was opened up by the Government for private
investment. In1995 TRAI (Telecom Regulatory Authority of India) was setup. This
reduced the interference of Government in deciding tariffs and policy making. The
Government of India corporatized the operations wing of DoT in 2000 and renamed
Department of Telecom as Bharat Sanchar Nigam Limited (BSNL).
In last 10 years many private operator’s especially foreign investors successfully
entered the high potential Indian telecom market. Globally acclaimed operators like
Telenor, NTT Docomo, Vodafone, Sistema, SingTel, Maxis, Etisalat invested in India
mobile operators.
Wireless Communication
Pager Services
Pager communication successful launched in India in the year 1995. Pagers were
looked upon as devices that offered the much needed mobility in communication,
especially for businesses. Motorola was a major player with nearly 80 per cent of the
market share. The other companies included Mobilink, Pagelink, BPL, Usha Martin
telecom and Easy call. Pagers were generally worn on the belt or carried in the pocket.
The business peaked in 1998 with the subscriber base reaching nearly 2 million.
However, the number dropped to less than 500,000 in 2002. The pager companies in
India were soon struggling to maintain their business. While 2-way pagers could have
buffered the fall, the pager companies were not in a position to upgrade their
infrastructure to improve the ailing market. The Indian Paging Services Association was
unable to support the industry.
Pager companies in India also offered their services in regional languages also.
However, the end had begun already. By 2002, Motorola stops making or servicing
pagers. When mobile phones were commercially launched in India, the pager had many
advantages to boast. Pagers were smaller, had a longer battery life and were considerably
cheaper. However, the mobile phones got better with time and continuously upgraded
themselves.
Mobile Communication
First mobile telephone service on non-commercial basis started in India on 48th
Independence Day at country’s capital Delhi. The first cellular call was made in India on
July 31st, 1995 over Modi Telstra’s MobileNet GSM network of Kolkata. Later mobile
telephone services are divided into multiple zones known as circles. Competition has
caused prices to drop and calls across India are one of the cheapest in the world.
Most of operator follows GSM mobile system operate under 900MHz bandwidth
few recent players started operating under 1800MHz bandwidth. CDMA operators
operate under 800Mhz band, they are first to introduce EVDO based high speed wireless
data services via USB dongle. In spite of this huge growth Indian telecom sector is hit by
severe spectrum crunch, corruption by India Govt. officials and financial troubles.
In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and
Data services by Government owned MTNL and BSNL. Later from November 2010
private operator’s started to launch their services.
Broadband communication
After US, Japan, India stands in third largest Internet users of which 40% of
Internet used via mobile phones. India ranks one of the lowest provider of broadband
speed as compared countries such as Japan, India and Norway. Minimum broadband
speed of 256kbit/s but speed above 2Mbits is still in a nascent stage.
Year 2007 had been declared as “Year of Broadband” in India. Telco’s based on
ADSL/VDSL in India generally have speeds up to 24Mbit max while those based on
newer Optical Fiber technology offer up to 100Mbits in some plans Fiber-optic
communication (FTTx). Broadband growth has been plagued by many problems.
Complicated tariff structure, metered billing, High charges for right of way, Lack of
domestic content, non implementation of Local-loop unbundling have all resulted in
hindrance to the growth of broadband.
Many experts think future of broadband is on the hands of wireless factor. BWA
auction winners are expected to roll out LTE and WiMAX in India in 2012.
Next Generation Network (NGN)
Next Generation Networks, multiple access networks can connect customers to a
core network based on IP technology. These access networks include fiber optics or
coaxial cable networks connected to fixed locations or customers connected through WiFi as well as to 3G networks connected to mobile users.
As a result, in the future, it would be impossible to identify whether the next
generation network is a fixed or mobile network and the wireless access broadband
would be used both for fixed and mobile services. It would then be futile to differentiate
between fixed and mobile networks both fixed and mobile users will access services
through a single core network. Cloud based data services are expected to come.
Indian Satellites
India has launched more than 50 satellites of various types, since its first attempt
in 1975. The organization responsible for Indian satellites is the Indian Space Research
Organization (ISRO). Most Satellites have been launched from various vehicles,
including American, Russian, European satellite-launch rockets, and the U.S. Space
Shuttle. First Indian satellite Aryabhata on 19th April 1975, later Bhaskara, Rohini,
INSAT, Edusat, IRS, GSAT, Kalpana, Cartosat, IMS, Chandrayaan, ResourceSat, RiSat,
AnuSat, etc.
Well guys this is how telecom Industry is growing in India, hope to see India far
ahead of other countries in near future.
MOBILE PHONE FEATURES
Mobile phones often have features beyond sending text messages and make Voice
calls including Internet Browsing, Music (MP3) Playback, Personal organizers, E-mail,
Built in Cameras and Camcorders, Ring tones, Games, Radio, Push-to-talk, Infrared and
Bluetooth connectivity, Call registers and ability to watch streaming video, Wap services,
Download Video for later viewing, clock and calculator. There are many mobile phone
features found in today’s mobile phone that offer users many more capabilities than only
voice calls or text managing and modes and attempts a stylish design often make them
difficult and confusing to use.
CHAPTER –IV
DATA ANALYSIS AND INTERPRETATIONS
To study the consumer satisfaction towards smart phone with special reference to
Erode Town. Sample of 100 respondents has been selected and their opinions about the
various aspects are obtained
The data collected from the consumer were systematically applied and presented as
tables under various headings in the following pages . They also arranged in such a way
to present suitable interpretation for the same. These information’s are consolidated and
analyzed by using the following techniques.
TABLE NO: 1
AGE GROUP OF THE RESPONDENTS
On the basis of age group of the respondents Classified into four (viz) Less than
20, 20-30, 31-40, and more than 41
S.No
1
Age
No. of Respondents
% of Respondents
Below 20 years
15
15%
2
20-30 years
50
50%
3
31-40 years
25
25%
4
Above 40 years
10
10%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the age group of the respondents , 50% of the respondents
belongs to the age group of 20-30years,25% of the respondents belongs to the age group
of 31-40 years , 15% of the respondents belongs to the age group of below 20 years and
10% of the respondents belongs to the age group of above 40 years.
Majority of the respondents 50% belongs to the age group of 20-30 years.were
under age group 20-30 years.
CHART NO: 1
AGE GROUP OF THE RESPONDENTS
TABLE NO: 2
GENDER OF THE RESPONDENTS
Gender is cultural symbol. Gender plays a vital role in decision making process,
Male respondents produce more influence than female respondents in decision making
process.. The following table shows the distribution of respondents based on sex.
Gender
No. of respondents
% of respondents
1
Male
44
44%
2
Female
56
56%
100
100
Total
Source: Primary Data
Interpretation
The above table 3.1 shows the gender of the respondent . Out of 100 respondent
44% are male and remaning 56% are Female
Majority of the respondents 56% are female.
CHART NO: 2
GENDER OF THE RESPONDENTS
TABLE NO: 3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
On the basis of the Educational Qualification. The respondents are classified into
four group illiterate. School level UG, PG, are shown in table
S.No
Educational
No. of
% of Respondents
Respondents
8
8%
1
Qualification
Illiterate
2
School level
12
12%
3
Collegiate
56
56%
4
Professional
24
24%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the educational qualification of the respondents, out of 100
respondents, 56% are collegiate, 24% are professional, 12% school level and 8% are
illiterate.
Majority of the respondents 56% are Collegiate .
CHART NO: 3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
TABLE NO: 4
PRESENT STATUS OF THE RESPONDENTS
On the basis of the Occupational Status, the
respondents
are classified into
four group (viz) Students , Employee, professional , Govt employee others shown in table
S.No
Occupation
No. of
Respondents
% of Respondents
1
Student
60
60%
2
Professional
12
12%
3
Business
20
20%
4
Employee
8
8%
100
100
Total
Source: Primary Data
Interpretation
The table shows the occupation of the respondents, out of 100 respondents 60%
are student, 20% are business, 12% are professional and 8% are Employee.
Majority of the respondents 60% are Students .
CHART NO: 4
PRESENT STATUS OF THE RESPONDENTS
TABLE NO: 5
MONTHLY INCOME OF THE RESPONDENTS
On the Basis of monthly income has been classified into four categories (viz) Less
than 5000 , 10001-12,500, 12,501-15,000, more than -15000.
S.No Monthly Income
1
2
3
4
Up to Rs.5000
Rs.5001 – Rs.10,000
Rs.10001 – Rs.15,000
Above Rs.15,000
Total
Source: Primary Data
No. of
Respondents
20
24
16
40
100
% of Respondents
20%
24%
16%
40%
100
Interpretation
The above tale shows the monthly income of the respondent, out of 100
respondents, 40% of the respondent belongs to the monthly income of above Rs.15,000,
24% of the respondent belongs to the monthly income of Rs.5001-10,000, 20% of the
respondent belongs to the monthly income of Up to Rs.5,000 and 16% of the respondents
belongs to the monthly income of Rs.10,001-15,000,
Majority of the respondents, 40% are above Rs.15,000 of monthly income.
CHART NO: 5
MONTHLY INCOME OF THE RESPONDENTS
TABLE NO: 6
MARITAL STATUS OF THE RESPONDENTS
On the Basis of marital status has been classified into two categories (viz) Married
and Un-Married
S.No
Marital Status
No. of Respondents
% of Respondents
1
Married
20
20%
2
Unmarried
80
80%
100
100
Total
Source: Primary Data
Interpretation
The above table shows the Marital status of the respondents 80% are unmarried
and 20% are married.
Majority of the respondents, 80% are unmarried.
CHART NO: 6
MARITAL STATUS OF THE RESPONDENTS
TABLE NO: 7
NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS
On the Basis of number of the members has been classified into four categories
(viz) 2, 3, 4 and above four members.
S.No Numbers of Members
1
2
3
4
2 Members
3 Members
4 Members
Above 4 Members
Total
Source: Primary Data
No. of
Respondents
12
20
56
12
100
% of Respondents
12%
20%
56%
12%
100
Interpretation
The above table shows the Numbers of Members in family of the respondents out
of 100 respondents 56% respondents are belong to 4 Members, 20% respondents are
belongs to 3 Members in family and 12% respondents are belongs to 2 members and
above 4 members in family .
Majority of the respondents 56% are belongs to 4 member.
CHART NO: 7
NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS
TABLE NO: 8
USAGE OF MOBILE PHONE OF THE RESPONDENTS
On the usage mobile phone of the members has been classified into Two
categories (viz) Single sim and multiple phone
S.No
Using type of the
No. of Respondents
% of Respondents
1
mobile phone
Single Stm
52
52%
2
Multiple stm
48
48%
Total
100
100
Source: Primary Data
Interpretation
The above table shows using type of the mobile phone of the respondents, out of 100
respondents 52% are single sim and 48% are multiple sim.
Majority of the respondents 52% are single sim.
CHART NO: 8
USAGE OF MOBILE PHONE OF THE RESPONDENTS
TABLE NO: 9
SUGGESTED TO BY THIS PHONE OF THE RESPONDENTS
Smart phones are marketed through various channels. On basis has been classified
into four categories (viz) Relatives, Advertisement Friends and Others
S.No Suggested to buy this phone
1
2
3
4
Relatives
Advertisement
Friends
Others
Total
No. of
Respondents
12
36
48
4
100
% of Respondents
12%
36%
48%
4%
100
Source: Primary Data
Interpretation
The above table shows suggested to buy this phone of the respondent, out
of 100 respondents, 48% of the respondent are friends, 36% of the respondent are
advertisement, 12% of the respondent are relatives and 4% of the respondents are others.
Majority of the respondents, 48% respondents are friends.
CHART NO: 9
SUGGESTED TO BY THIS PHONE OF THE RESPONDENTS
TABLE NO: 10
PURCHASE OF THE MOBILE PHONE OF THE RESPONDENTS
On the Basis of purchasing place has been classified into four categories
(via) company outlets, Dealer outlets, priority outlets, and Others outlets
S.No
Purchase of the mobile
phone
No. of Respondents % of Respondents
1
Company outlets
50
50%
2
Dealer outlets
15
15%
3
Priority outlets
50
20%
4
others
15
15%
100
100
Total
Source: Primary Data
Interpretation
The above table shows purchase of the mobile phone of the respondent, out of 100
respondents, 50% of the respondent are company outlets and priority outlets 20%, 15% of
the respondent are dealer outlets and others.
Majority of the respondents, 50% of the respondent are company outlets and
priority outlets.
CHART NO: 10
PURCHASE OF THE MOBILE PHONE OF THE RESPONDENTS
TABLE NO: 11
FEATURES ABOUT SAMSUNG SMART PHONE
On the Basis of Features of the smart phone has been classified into two categories
(viz) Yes and No
S.No
Features of
No. of Respondents
% of Respondents
1
awareness
Yes
80
80%
2
No
20
20%
100
100
Total
Source: Primary Data
Interpretation
The above table shows features of awareness of the respondent, out of
100 respondents, 80% of the respondent are yes, 20% of the respondent are no.
Majority of the respondents, 80% of the respondent are yes.
CHART NO: 11
FEATURES ABOUT SAMSUNG SMART PHONE
TABLE NO: 12
AWARNESS ABOUT DIFFERENT MODEL
On the Basis of awareness level has been classified into two categories (viz) Yes
and No
S.No
Source of
No. of Respondents
% of Respondents
1
awareness
Yes
65
65%
2
No
35
35%
100
100
Total
Source: Primary Data
Interpretation
The above table shows source of awareness of the respondent, out of 100
respondents, 65% of the respondent are yes, 35% of the respondent are no.
Majority of the respondents, 65% of the respondent are yes.
CHART NO: 12
AWARNESS ABOUT DIFFERENT MODEL
TABLE NO: 13
AWARENESS OF PERIODICAL OFFERS
On the Basis of awareness level periodical offers has been classified into two
categories (viz) Yes and No
S.No
factors
No. of Respondents
% of Respondents
1
Yes
56
56%
2
No
44
44%
100
100
Total
Source: Primary Data
Interpretation
The above table shows factors of the respondent, out of 100 respondents,
56% of the respondent are yes, 44% of the respondent are no.
Majority of the respondents, 56% of the respondent are yes.
CHART NO: 13
AWARENESS OF PERIODICAL OFFERS
