Strengths: ----------1. Mobile as a technology provides all the support required to leverage Banking B anking transactions. 2. Ease of availability- any time, any where. 3. Rapid growth of Mobile and wireless market.
Weakness: ---------1. Lack of awareness about the new channel among the mobile users. 2. Security concerns about the new channel 3. Mobile Handset Operatability 4.Application distribution
Opportunity: -----------1. Rapid increase in the Mobile user base and acceptance of the Mobile technology even in Rural areas makes a bigger market m arket available for mobile banking to expand. 2. With technology advancements in Mobile handsets rich features can be embedded in the application. 3. Lowering of Mobile Tarrif rates - GPRS plans, SMS
Threats: -------1. Regulatory restrictions by TRAI and RBI to launch Mobile banking as a separate channel. 2. Acceptance of new technology by users.