Strengths

 

Strengths: ----------1. Mobile as a technology provides all the support required to leverage Banking B anking transactions. 2. Ease of availability- any time, any where. 3. Rapid growth of Mobile and wireless market.

Weakness: ---------1. Lack of awareness about the new channel among the mobile users. 2. Security concerns about the new channel 3. Mobile Handset Operatability 4.Application distribution

Opportunity: -----------1. Rapid increase in the Mobile user base and acceptance of the Mobile technology even in Rural areas makes a bigger market m arket available for mobile banking to expand. 2. With technology advancements in Mobile handsets rich features can be embedded in the application. 3. Lowering of Mobile Tarrif rates - GPRS plans, SMS

Threats: -------1. Regulatory restrictions by TRAI and RBI to launch Mobile banking as a separate channel. 2. Acceptance of new technology by users.

 

uestionnare:Q uestionnare:-

1.  Whats your occupation?

  Businessman   Job

y

y

  Student Specify)___________   Others(Please Specify)___________

y

y

2.  Whats your salary?

       

y

200000  300000

y

300000  400000

y

400000  500000

y

Above 500000

3.  How do you pay your bills?

  Cash Payment   Card Payment   Through Internet

y y y

4.  Which bank a/c do you have?

  ICICI   SBI   HDFC 

y y

y y

Specify)_____________   Others (Please Specify)_____________

5.  Do you think the concept of mobile banking is feasible?

  Yes   No   May be   Cant say

y

y y y

 

6. 

Do you have to go to bank for every transaction?

  Yes   No   Mostly   Seldom

y

y y

y

7.  Which mobile phone do you have?

  Nokia   Samsung   Sony Specify)____________   Others (Please Specify)____________

y

y y

y

8.  Do you have internet in your mobile phone?

   

y

Yes

y

No

9.  Are you satisfied with your y our present network operator?

   

y

Yes

y

No

10.  How much does your network operator charge you?

  Very much   Reasonable

y

y y

Less    Very Less

y

11.  Do you like value added services provided by your network operator?

   

y

Yes

y

No

 

12.  What would you prefer mobile money m oney or hard cash?

  Mobile Money   Hard Cash   Both

y

y

y

13.  Do you prefer cash payment?   Yes

y

  No   Sometimes   Mostly

y

y y

14.  Are you satisfied with the concept of mobile banking?

     

y

Yes

y

No

y

Cant Say

15.  Do you think this concept will be successful?

  Yes   No   May be

y

y y