Occupy leading position in the market ?1A, ?3A, ?14A y Established Brand in Russia ?1A, ?3A High quality products ?1A, ?13A y y
y y
Diverse product basket ?13A Understanding of Russian Market ?1A
Survivors, prospered during the financial crisis due to being the local producer, when imports struggled due to the weakness of the Rouble ?9A y Entrepreneurial management: rented a production line in an
y
Lack of recognition abroad ?9A Lack of networks and contacts in y foreign markets ?11A Lack of internal innovation reliance y on M&A for new products ?1A, ?9A, ?14A
y
Reliance on (primitive) dairy farmers ?9A y Russian climate limits fruit supply to certain seasons y
Internally fragmented ?9A y Weak financial reporting ?1A y
? A
existing factory to get started. y Ambitious, experienced new 9 people from outside the company hired for leading positions ?13A
Opportunities
Diversification into higher value segments, e.g. premium-range yoghurt, yogurt drinks, dairy deserts, soft drinks (e.g. sparking, flavoured water) ?3A, ?7A y Diversification into growing market for Baby & children¶s food ?7A y Diversification into non-directly related fields, e.g. ice-cream, chocolate, tea ?3A
y
Acquisition of other dairies to get geographical coverage ?1A y M&A in water to gain
y
Finding & hiring qualified personnel in growing market ?1A
Threats
Unreliable, insufficient local supplies of milk ?1A y World-wide reduction in milk-supply y
? A
6 Regulation of milk supply in Russia ?1A y Margins for dairy under pressure due to increase in raw milk prices ?3A
y
y
Price-sensitive consumers may start to prefer low-cost/low margin juice & nectar ?1A
y
Increasing local competition in all
y
consolidated market ?9A
y
Improve the supply chain (logistics, JIT delivery, order intake, IT) ?11A
sectors (Lebedyansky) ?3A, ?16A
y
y
Operational efficiency improvements (at dairies) ?9A y Changing market, increasing distribution through supermarkets (strategic customers) ?2A, ?15A Low wages ?12A y
y
y
Abundant natural resources. E.g. gas
Joint venture, e.g. with Danone or Pepsi Co. to gain capital and distribution ?10A
for milk, lower costsof locally produced products decreased profitability for WBD) ?1A
Increased price of fuel could impact transportation costs & profitability ?1A y Increased cost of petroleum-based products may impact cost of packaging ?4A
y
y y
y y
Growing Russian Market for dairy, baby food, water, drinks, confectionery ?1A, ?3A y Growing upper/middle class, greater supply of money available ?1A, ?3A y Increasing health consciousness ?1A, ?3A Increased demand for premium y products ?3A
y
Competition from foreign Multinationals, e.g. Nestlé, Danone producing locally (increased demand
y
Political uncertainty ?1A, ?3A Changeable regulatory environment ?1A, ? 3A Corruption and crime ?1A Underdeveloped Russian banking system ?1A Unstable currency & exchange rate ?1A