SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis helps a
company gauge internal and external elements affecting its operations. Senior executives analyze
SWOT analysis data and accounting information to gauge the firm's monetary solidity.
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O Finance Analysis
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1. 3u3cuI A3uIyss DeI3ed
4 Financial analysis is a business process in which corporate managers review financial data,
compare historical and current information and appraise business performance.
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4 Ìn a SWOT analysis, economic trends represent external elements. Positive economic indicators,
such as employment and increased consumer spending, are favorable to a company.
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4 Profitability indicators are internal elements in a SWOT analysis. Examples include profit margin, or
net income divided by total revenue.
usI Iows
4 A company's cash flows provide insight into its ability to pay for goods and other operating expenses
in the short term and long term. A corporate cash flow statement indicates (in this order): cash flows
from operating activities, cash flows from investing activities and cash flows from financing activities.
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4 Working capital measures cash available for operating activities in the short term. Ìt equals current
assets, such as accounts receivable and inventories, minus current liabilities, such as accounts
payable.
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