Title and Abstract

 

Title: Social Infuence o Dierent Working Venues with Filipinos

Resources: http://www.scienceirect.co!/science/article/pii/S"""#$%&#"'"""()' http://onlineli*rar+.wile+.co!/oi/#".####/,.#%((%".#&&$.t*"").0/a*stract

 This IBM study study compares compares how three three work venues (traditional (traditional ofce, ofce, n=431, virtual virtual ofce, n=!!, and home ofce, n=441" may in#uence aspects o$ work (%o& per$ormance, %o& motivation, %o& retention, workload success, and career opportunity" and personal'$amily li$e (work'li$e &alance and personal'$amily success" )erceptions, direct comparisons, and multivariate analyses su**est that the in#uence o$ the virtual ofce is mostly positive on aspects o$ work &ut somewhat ne*ative on aspects o$ personal'$amily personal'$amily li$e

Title: a. 1ecti2eness o 32erga!ing in the 4arket o Filipino 5nline 6a!ers *. Responses o Filipino 4arket to 32erga!ing 7a!paign

Resources: I8 http://l.ac!.org/citation.c!9i##)$&$  The term +dver*amin* +dver*amin* is used to descri&e descri&e the dierent dierent possi&ilities possi&ilities to to advertise &rands or products within computervideo *ames &ook displays developments that with haveor &een made $rom theand early 1./0s untilThis 00 in the 2eld o$all +dver*amin* In *eneral two dierent $orms o$ +dver*amin* can &e distin*uished n one hand, advertisin* a &rand or product with a computer-*ame (done on the Internet with so-called +d*ames" is o$ten synonymously called +dver*ames n the other hand, advertisin* in computerand video *ames is a phenomenon that is emer*in* swi$tly and is descri&ed under the term In-ame +dvertisin* The aim o$ this &ook stands in a clear de2nition o$ the market $or +dver*amin*, a critical overview o$ possi&ilities $or &rands to position themselves, as well as the dan*er that underlies advertisin* in *ames The very actual topic o$ +dver*amin*, includin* +d*ames and In-ame +dvertisin*, is discussed in its entireness in this &ook, and throu*h dierent $rameworks, analyses, elucidations and e5pert interviews new approaches and consolidations can &e made $or practitioners to &etter understand the delicate hi*h potential opportunities that +dver*amin* and In-ame +dvertisin* +dvertisin* *ives

 

II8 http://www.scienceirect.co!/science/article/pii/S"%(%')##""#$' +dver*ames are a $orm o$ &randed entertainment that $eature advertisin* messa*es, lo*os, and trade characters in a *ame $ormat This paper reports a preliminary e5amination on the eects o$ an adver*ame on perceived &rand value in a conte5t o$ mo&ile social networkin* sites (676s" 8rawn upon cate*ori9ation theory, the study posits that, while mo&ile 676 en*a*ement stimulates electronic electronic word-o$-mouth (e:M" intention amon* *ame players, perceived &rand-*ame 2t also drives e:M intention, which in turn positively aects perceived &rand value ;urthermore, perceived &rand-*ame 2t is contemplated to &e a direct driver o$ perceived &rand value + research model is validated &y a lar*e-scale online survey <sin* a real promotional campai*n $or a popular consumer *ood ()rocter  am&le>s )rin*les", the authors create an adver*ame $or one o$ the most popular mo&ile 676s in ?apan The results $rom structural e@uation modelin* corro&orate all hypothesi9ed relationships This article closes with some theoretical and mana*erial implications,, as well as reco*nition implications reco*nition o$ important limitations

Title: a. 1ects o ;ocal Ta0 Ta0 Incenti2es to Touris! Touris! 1nterprise 1nterprise <one 3ecte 7o!!unit+ *. 1ects o 1s 1sta*lishing ta*lishing Touris! Touris! 1nterprise 1nterprise <ones Relate Relate with =o*s =o*s 6eneration an 1cono!ic 6rowth

Resources: I8 http://www.e!eralinsight.co!/oi/a*s/#".##"$/")'%(%"(#"%#)#"  The *eneral aim aim o$ this paper paper is to summarise summarise the 2ndin*s 2ndin*s o$ the 2rst 2rst phase o$ an on*oin* ma%or research pro%ect conducted to e5plore, test and advance the use o$ &usiness improvement improvement district (BI8" le*islation in enhancin* the ur&an vitality and via&ility o$ towns and cities in the conte5t o$ tourism enterprise Mor More e speci2cally its o&%ectives are toA descri&e the nature, ori*ins, purpose, purpose, &ene2ts, participants and emer*ent issues e5amine the $ormation and or*anisation o$ these a*encies with particular re*ard to their authorisation, the provision o$ services and improvements and their *overnance and mana*ement and assess how such common $actors as place mana*ement, customer satis$action, hospitality mana*ement and competitiveness are addressed usin* this mechanism The paper concludes &y e5aminin* three <C case studies $rom the pilot pro*ramme $or BI8s $or common traits, as well as indicatin* several si*ni2cant trends rein$orcin* the relevance o$ the BI8 concept to the promotion o$ the local ur&an tourism industry

II8 http://www.scienceirect.co!/science/article/pii/S"#"()""""$#"

 

 This paper e5ploits the the e5o*enous e5o*enous variation variation o$ <6 state state enterprise 9one 9one policies to estimate the impact o$ *eo*raphically-tar*eted *eo*raphically-tar*eted ta5 incentives on a num&er o$ dimensions o$ local economic *rowth The econometric analysis uses esta&lishmentesta&lishmentlevel data to sort out *rowth *rowth outcomes into *ross #ows separately accounted $or &y new, e5istin*, and vanishin* esta&lishments in the tar*et areas Desults oer empirical evidence with stron* e5ternal validity to support speci2c policy recommendations and show that the impacts o$ the incentives have more comple5 dynamics than those revealed &y the null mean impact estimates o&tained $rom analy9in* net *rowth outcomes